id
stringlengths 11
11
| text
stringlengths 0
149k
| segments
list |
|---|---|---|
NUbp5GB6JZE | Most of human history is about making biology better. It's breeding new kinds of plants, building prosthetics, finding ways to go beyond what our bodies can let us do. Two years ago, I tested this for myself. I got a magnet implanted in my finger so I can sense metal in motors, and later I added an NFC chip so I can read it with my phone. They've become part of my body, but homebrew implants can only do so much. So what's happening on the cutting edge of biohacking, where people are changing nature in ways we never thought possible? Founded by two former Columbia University researchers, EpiBone isn't trying to add new tech to our bodies. It's trying to replace something, the pieces of bone that people lose because of cancer, accidents, or congenital defects. And it's come up with a completely new way to do it. Around the time that interchangeable parts began to be used on the assembly line, we started kind of to view the body in a similar way. If you needed a new heart, you might get one out of a person or engineer a new one using technology, but the idea was let's replace body parts. But now we're really at this stage where a lot of people think of the body as a renewable resource of cells as opposed to just a summation of parts. And so lots of groups around the world are dedicated to growing different body parts. So how would you describe what you're doing here? It's pretty simple to describe. We're growing bones from stem cells. We've grown human bone for years. We have not put this human bone in a human yet. We hope to do that next year for the first time. What would it look like to actually, if you have a bone problem, how would you get a bone grown? So we take two things from the patient. The first thing is we just take an image, so a CT scan will do. That has three-dimensional data that we can map to digital fabrication devices. We use 3D printers and 3D micro-milling machines to mill a perfect-shaped bone scaffold and to machine a corresponding bioreactor. We also take a sample of fat tissue from the patient, and out of that fat tissue we take the stem cells. So we put the stem cells into this bioreactor with the scaffold, and after three weeks we have a piece of living bone that we can then use in surgery. So right now you take a sort of segment of bone that exists and you use it as sort of a structure to build the actual bone around? Yeah, or inside. We're using a decellularized bovine bone, so a piece of cow bone. We strip it of all cellular material and then re-infuse it with human cells. Once we extract the cells, we can take the CT of the patient and design a graft that would perfectly match the defects that we want to graft. So you remove all those cellular materials that is foreign for the patients, then you live with just the structures. And we reintroduce the patient cells in there. That actually seems really conceptually simple. Oh, that's a key thing. We want to make the process as simple as possible so that eventually we can scale up. So that's why we have this bireactive system that allows us to just put the materials we need in, put the cells in, set it up, and let it grow. So if we're starting from a bone block with no cells on it, we're limited by the size of the starting material. But with 3D printers, it's just the size of the printer that's the limiting factor. Exactly. Yeah. And if you think about, well, there's a lot of people that are working on making 3D printers be able to print all kinds of things. We watch that with excitement. Right now we can do 3D printing. It's a nice system that allows us to create the exact structure. But the microarchitecture of the scaffolding material is still very different from the microarchitecture of the bone. The quality of it still hasn't matched the native structures of the bone. So what makes this better than the current procedures for transplanting a bone? So right now if you transplant a piece of bone, it's from a cadaver. So either from a cadaver or from yourself. If it's from a cadaver, you have to kill the bone before you put it in the body. And so it's not alive, and it doesn't interact with what's there. If you cut a piece of bone out of yourself, it's alive, and it can theoretically connect pretty well with the host tissue. But then there are oftentimes mechanical mismatches, and the shape isn't perfect, and you have to have a second surgery. So after time, our bone becomes more and more integrated into the body while the alternatives become seen as scar tissue. So EpiBone is working on real-world, practical solutions to a problem we've had for ages. Creative Studio New Deal Design, meanwhile, thinks cyborg bodies are coming. So how will we use them? Among other things, New Deal has worked on the design of the Fitbit, Lightro's Lightfield Camera, and Google's Project ARAphone. This is Gadi Amit, the president and founder. This is a sketch rendering of the Underskin project. This is essentially an implant that has two nodes going under the skin. And that brings this provocative notion of actually implanting things under the skin, and then how do we interact with it? What do you think is the kind of interaction that people would want to have with these implanted devices? Like, what do you think they want to think of them as? It's a very distilled and personal form of UI. Interaction with the space around you or with other people. The other side would be more your personal health and your personal control panel. Some of the graphic user interfaces is a little bit far-fetched now, but it could be there if needed. You can convince people that it's not actually this scary thing that they've seen in a bunch of movies where you have tracking devices attached to you. You already see that there's so many implants and so many technologies that are coming, replacing organs and so on. I think we don't like to discuss it because of the creep factor of it, but it's right there. People are replacing joints, replacing eyes. It's just around the corner. So I'd rather have a design opinion or even a debate over it rather than leaving it only to doctors and technologists because I do feel that some of the humanistic elements are missing from their discussion topics. But that's not to say scientists aren't making any tangible leaps. You probably know Autodesk for its architecture software, but for the past couple of years, it's been working on something called Project Cyborg. A design platform for biology research on a molecular scale. And synthetic biologist Andrew Hessel, a distinguished researcher at Autodesk, thinks that's just the start. In fact, he even thinks he can use these tools to treat cancer. So this is a model of Autodesk's first synthetic virus, Phi X174. It's a virus that kills E. coli bacteria. You can think of it as an antibiotic. So this is a 3D printed model of that virus and wherever there's a different color, it's a different protein. But you can see that there's repeating patterns. When the virus infects an E. coli cell, the genetic material goes into the E. coli and it starts to produce these proteins, which then goes to produce these particles. And it kills the E. coli cell and makes so many of these particles, it splits the E. coli open. What's really significant is we demonstrate that the digital infrastructure for synthetic biology is now so accessible and so capable that we can start to make these agents really fast and really cheap. One thing I thought was really interesting that I saw was the sort of open source cancer curing project that you were working on at one point. What was sort of the idea behind that? Your cancer can now be studied to the molecular level and a custom designed drug be manufactured in a very short period of time and tested on your own cancer cells in a laboratory and you can score and gauge the results of that. It was just estimated a few weeks ago that it's costing upwards of two billion dollars now to research and develop and bring to market a new drug. That's just not sustainable, especially when it can take 15 years to make a new drug. Well, how do you hack that system? How do you change global pharma? And I realized, well, you can do it if you stop making mass market drugs because the longest and most expensive part of developing a drug is going through phase clinical trials. So if you make a drug for just one person, you kind of get around that. Your cancer is different than anyone else's. Not only will your experience in being treated be differently, but you need a unique drug. I was fascinated by something called an oncolytic virus, which are viruses, really weak viruses that can only infect cancer cells. They can't infect normal cells because they're too weak, but they can kind of get an in on the cancer cell, start to grow, kind of giving a cancer cell a cold, break the cancer cell open and actually release more viruses that could go on and infect other cancer cells. So the idea of synthetic biology to make oncolytic viruses done in an open framework, so you can engage lots of researchers and kind of build on their experience and do it for just one person at a time. One of the most compelling cases was published earlier this year by the Mayo Clinic, where they treated two people with resistant multiple myeloma with a measles virus. They demonstrated in both patients that the measles virus targeted the cancer selectively. That's great. In one patient, they had full remission of the cancer with a single treatment of measles virus. So going from really an end stage resistant cancer to being cancer free is about as miraculous a result as you could expect. It could be years before 3D printed viruses or a standard cancer treatment or our bones are grown in tubes or our health sensors are built into us, if it ever happens. But these are only a few of the things that people are doing to try to change our very bodies to fix us or make us better. And in a few years, who knows what's going to happen. | [
{
"start": 0,
"end": 3.24,
"text": " Most of human history is about making biology better."
},
{
"start": 3.24,
"end": 7.1000000000000005,
"text": " It's breeding new kinds of plants, building prosthetics, finding ways to go beyond what"
},
{
"start": 7.1000000000000005,
"end": 8.88,
"text": " our bodies can let us do."
},
{
"start": 8.88,
"end": 10.72,
"text": " Two years ago, I tested this for myself."
},
{
"start": 10.72,
"end": 14.86,
"text": " I got a magnet implanted in my finger so I can sense metal in motors, and later I added"
},
{
"start": 14.86,
"end": 17.48,
"text": " an NFC chip so I can read it with my phone."
},
{
"start": 17.48,
"end": 21.84,
"text": " They've become part of my body, but homebrew implants can only do so much."
},
{
"start": 21.84,
"end": 25.72,
"text": " So what's happening on the cutting edge of biohacking, where people are changing nature"
},
{
"start": 25.72,
"end": 31.36,
"text": " in ways we never thought possible?"
},
{
"start": 31.36,
"end": 35.58,
"text": " Founded by two former Columbia University researchers, EpiBone isn't trying to add"
},
{
"start": 35.58,
"end": 37.16,
"text": " new tech to our bodies."
},
{
"start": 37.16,
"end": 41.08,
"text": " It's trying to replace something, the pieces of bone that people lose because of cancer,"
},
{
"start": 41.08,
"end": 43.480000000000004,
"text": " accidents, or congenital defects."
},
{
"start": 43.480000000000004,
"end": 46.120000000000005,
"text": " And it's come up with a completely new way to do it."
},
{
"start": 46.120000000000005,
"end": 49.480000000000004,
"text": " Around the time that interchangeable parts began to be used on the assembly line, we"
},
{
"start": 49.480000000000004,
"end": 52.04,
"text": " started kind of to view the body in a similar way."
},
{
"start": 52.04,
"end": 57.32,
"text": " If you needed a new heart, you might get one out of a person or engineer a new one using"
},
{
"start": 57.32,
"end": 60.96,
"text": " technology, but the idea was let's replace body parts."
},
{
"start": 60.96,
"end": 65.76,
"text": " But now we're really at this stage where a lot of people think of the body as a renewable"
},
{
"start": 65.76,
"end": 69.36,
"text": " resource of cells as opposed to just a summation of parts."
},
{
"start": 69.36,
"end": 74.8,
"text": " And so lots of groups around the world are dedicated to growing different body parts."
},
{
"start": 74.8,
"end": 77.75999999999999,
"text": " So how would you describe what you're doing here?"
},
{
"start": 77.75999999999999,
"end": 79.24,
"text": " It's pretty simple to describe."
},
{
"start": 79.24,
"end": 81.48,
"text": " We're growing bones from stem cells."
},
{
"start": 81.48,
"end": 83.76,
"text": " We've grown human bone for years."
},
{
"start": 83.76,
"end": 88.08,
"text": " We have not put this human bone in a human yet."
},
{
"start": 88.08,
"end": 90.92,
"text": " We hope to do that next year for the first time."
},
{
"start": 90.92,
"end": 95.32000000000001,
"text": " What would it look like to actually, if you have a bone problem, how would you get a bone"
},
{
"start": 95.32000000000001,
"end": 96.32000000000001,
"text": " grown?"
},
{
"start": 96.32000000000001,
"end": 98.16,
"text": " So we take two things from the patient."
},
{
"start": 98.16,
"end": 101.98,
"text": " The first thing is we just take an image, so a CT scan will do."
},
{
"start": 101.98,
"end": 106.08000000000001,
"text": " That has three-dimensional data that we can map to digital fabrication devices."
},
{
"start": 106.08,
"end": 114.36,
"text": " We use 3D printers and 3D micro-milling machines to mill a perfect-shaped bone scaffold and"
},
{
"start": 114.36,
"end": 118.14,
"text": " to machine a corresponding bioreactor."
},
{
"start": 118.14,
"end": 123.32,
"text": " We also take a sample of fat tissue from the patient, and out of that fat tissue we take"
},
{
"start": 123.32,
"end": 124.6,
"text": " the stem cells."
},
{
"start": 124.6,
"end": 129.24,
"text": " So we put the stem cells into this bioreactor with the scaffold, and after three weeks we"
},
{
"start": 129.24,
"end": 133.16,
"text": " have a piece of living bone that we can then use in surgery."
},
{
"start": 133.16,
"end": 137.88,
"text": " So right now you take a sort of segment of bone that exists and you use it as sort of"
},
{
"start": 137.88,
"end": 140.96,
"text": " a structure to build the actual bone around?"
},
{
"start": 140.96,
"end": 142.8,
"text": " Yeah, or inside."
},
{
"start": 142.8,
"end": 147.3,
"text": " We're using a decellularized bovine bone, so a piece of cow bone."
},
{
"start": 147.3,
"end": 154.32,
"text": " We strip it of all cellular material and then re-infuse it with human cells."
},
{
"start": 154.32,
"end": 160.96,
"text": " Once we extract the cells, we can take the CT of the patient and design a graft that"
},
{
"start": 160.96,
"end": 168.36,
"text": " would perfectly match the defects that we want to graft."
},
{
"start": 168.36,
"end": 174.4,
"text": " So you remove all those cellular materials that is foreign for the patients, then you"
},
{
"start": 174.4,
"end": 176.92000000000002,
"text": " live with just the structures."
},
{
"start": 176.92000000000002,
"end": 180.48000000000002,
"text": " And we reintroduce the patient cells in there."
},
{
"start": 180.48000000000002,
"end": 182.84,
"text": " That actually seems really conceptually simple."
},
{
"start": 182.84,
"end": 184.92000000000002,
"text": " Oh, that's a key thing."
},
{
"start": 184.92000000000002,
"end": 190.5,
"text": " We want to make the process as simple as possible so that eventually we can scale up."
},
{
"start": 190.5,
"end": 196.44,
"text": " So that's why we have this bireactive system that allows us to just put the materials we"
},
{
"start": 196.44,
"end": 201.84,
"text": " need in, put the cells in, set it up, and let it grow."
},
{
"start": 201.84,
"end": 209,
"text": " So if we're starting from a bone block with no cells on it, we're limited by the size"
},
{
"start": 209,
"end": 210.32,
"text": " of the starting material."
},
{
"start": 210.32,
"end": 214,
"text": " But with 3D printers, it's just the size of the printer that's the limiting factor."
},
{
"start": 214,
"end": 215,
"text": " Exactly."
},
{
"start": 215,
"end": 216,
"text": " Yeah."
},
{
"start": 216,
"end": 219.4,
"text": " And if you think about, well, there's a lot of people that are working on making 3D printers"
},
{
"start": 219.4,
"end": 222.24,
"text": " be able to print all kinds of things."
},
{
"start": 222.24,
"end": 224.08,
"text": " We watch that with excitement."
},
{
"start": 224.08,
"end": 226.86,
"text": " Right now we can do 3D printing."
},
{
"start": 226.86,
"end": 231.28,
"text": " It's a nice system that allows us to create the exact structure."
},
{
"start": 231.28,
"end": 237.62,
"text": " But the microarchitecture of the scaffolding material is still very different from the"
},
{
"start": 237.62,
"end": 240.16,
"text": " microarchitecture of the bone."
},
{
"start": 240.16,
"end": 248.26,
"text": " The quality of it still hasn't matched the native structures of the bone."
},
{
"start": 248.26,
"end": 252.78,
"text": " So what makes this better than the current procedures for transplanting a bone?"
},
{
"start": 252.78,
"end": 255.95999999999998,
"text": " So right now if you transplant a piece of bone, it's from a cadaver."
},
{
"start": 255.95999999999998,
"end": 259.24,
"text": " So either from a cadaver or from yourself."
},
{
"start": 259.24,
"end": 262.96,
"text": " If it's from a cadaver, you have to kill the bone before you put it in the body."
},
{
"start": 262.96,
"end": 266.74,
"text": " And so it's not alive, and it doesn't interact with what's there."
},
{
"start": 266.74,
"end": 270.88,
"text": " If you cut a piece of bone out of yourself, it's alive, and it can theoretically connect"
},
{
"start": 270.88,
"end": 273.84,
"text": " pretty well with the host tissue."
},
{
"start": 273.84,
"end": 278.47999999999996,
"text": " But then there are oftentimes mechanical mismatches, and the shape isn't perfect, and you have"
},
{
"start": 278.47999999999996,
"end": 279.84,
"text": " to have a second surgery."
},
{
"start": 279.84,
"end": 285.11999999999995,
"text": " So after time, our bone becomes more and more integrated into the body while the alternatives"
},
{
"start": 285.11999999999995,
"end": 288.32,
"text": " become seen as scar tissue."
},
{
"start": 288.32,
"end": 293.67999999999995,
"text": " So EpiBone is working on real-world, practical solutions to a problem we've had for ages."
},
{
"start": 293.67999999999995,
"end": 297.47999999999996,
"text": " Creative Studio New Deal Design, meanwhile, thinks cyborg bodies are coming."
},
{
"start": 297.47999999999996,
"end": 299.32,
"text": " So how will we use them?"
},
{
"start": 299.32,
"end": 303.2,
"text": " Among other things, New Deal has worked on the design of the Fitbit, Lightro's Lightfield"
},
{
"start": 303.2,
"end": 305.92,
"text": " Camera, and Google's Project ARAphone."
},
{
"start": 305.92,
"end": 308.26,
"text": " This is Gadi Amit, the president and founder."
},
{
"start": 308.26,
"end": 311.88,
"text": " This is a sketch rendering of the Underskin project."
},
{
"start": 311.88,
"end": 316.12,
"text": " This is essentially an implant that has two nodes going under the skin."
},
{
"start": 316.12,
"end": 322.28,
"text": " And that brings this provocative notion of actually implanting things under the skin,"
},
{
"start": 322.28,
"end": 324.08,
"text": " and then how do we interact with it?"
},
{
"start": 324.08,
"end": 328.08,
"text": " What do you think is the kind of interaction that people would want to have with these"
},
{
"start": 328.08,
"end": 329.08,
"text": " implanted devices?"
},
{
"start": 329.08,
"end": 331.32,
"text": " Like, what do you think they want to think of them as?"
},
{
"start": 331.32,
"end": 336.8,
"text": " It's a very distilled and personal form of UI."
},
{
"start": 336.8,
"end": 341.5,
"text": " Interaction with the space around you or with other people."
},
{
"start": 341.5,
"end": 349.84,
"text": " The other side would be more your personal health and your personal control panel."
},
{
"start": 349.84,
"end": 357.64,
"text": " Some of the graphic user interfaces is a little bit far-fetched now, but it could be there"
},
{
"start": 357.64,
"end": 358.64,
"text": " if needed."
},
{
"start": 358.64,
"end": 362.47999999999996,
"text": " You can convince people that it's not actually this scary thing that they've seen in a bunch"
},
{
"start": 362.47999999999996,
"end": 365.24,
"text": " of movies where you have tracking devices attached to you."
},
{
"start": 365.24,
"end": 370.8,
"text": " You already see that there's so many implants and so many technologies that are coming,"
},
{
"start": 370.8,
"end": 372.4,
"text": " replacing organs and so on."
},
{
"start": 372.4,
"end": 381.12,
"text": " I think we don't like to discuss it because of the creep factor of it, but it's right"
},
{
"start": 381.12,
"end": 382.12,
"text": " there."
},
{
"start": 382.12,
"end": 385.47999999999996,
"text": " People are replacing joints, replacing eyes."
},
{
"start": 385.47999999999996,
"end": 387.44,
"text": " It's just around the corner."
},
{
"start": 387.44,
"end": 396.76,
"text": " So I'd rather have a design opinion or even a debate over it rather than leaving it only"
},
{
"start": 396.76,
"end": 402.6,
"text": " to doctors and technologists because I do feel that some of the humanistic elements"
},
{
"start": 402.6,
"end": 407.32,
"text": " are missing from their discussion topics."
},
{
"start": 407.32,
"end": 410.6,
"text": " But that's not to say scientists aren't making any tangible leaps."
},
{
"start": 410.6,
"end": 414.68,
"text": " You probably know Autodesk for its architecture software, but for the past couple of years,"
},
{
"start": 414.68,
"end": 417.28,
"text": " it's been working on something called Project Cyborg."
},
{
"start": 417.28,
"end": 421.03999999999996,
"text": " A design platform for biology research on a molecular scale."
},
{
"start": 421.03999999999996,
"end": 425.44,
"text": " And synthetic biologist Andrew Hessel, a distinguished researcher at Autodesk, thinks that's just"
},
{
"start": 425.44,
"end": 426.44,
"text": " the start."
},
{
"start": 426.44,
"end": 429.79999999999995,
"text": " In fact, he even thinks he can use these tools to treat cancer."
},
{
"start": 429.79999999999995,
"end": 437.15999999999997,
"text": " So this is a model of Autodesk's first synthetic virus, Phi X174."
},
{
"start": 437.15999999999997,
"end": 440.32,
"text": " It's a virus that kills E. coli bacteria."
},
{
"start": 440.32,
"end": 442.28,
"text": " You can think of it as an antibiotic."
},
{
"start": 442.28,
"end": 446.84,
"text": " So this is a 3D printed model of that virus and wherever there's a different color, it's"
},
{
"start": 446.84,
"end": 447.84,
"text": " a different protein."
},
{
"start": 447.84,
"end": 450.08,
"text": " But you can see that there's repeating patterns."
},
{
"start": 450.08,
"end": 455.23999999999995,
"text": " When the virus infects an E. coli cell, the genetic material goes into the E. coli and"
},
{
"start": 455.23999999999995,
"end": 459.67999999999995,
"text": " it starts to produce these proteins, which then goes to produce these particles."
},
{
"start": 459.67999999999995,
"end": 463.64,
"text": " And it kills the E. coli cell and makes so many of these particles, it splits the E."
},
{
"start": 463.64,
"end": 464.84,
"text": " coli open."
},
{
"start": 464.84,
"end": 468.96,
"text": " What's really significant is we demonstrate that the digital infrastructure for synthetic"
},
{
"start": 468.96,
"end": 476.08,
"text": " biology is now so accessible and so capable that we can start to make these agents really"
},
{
"start": 476.08,
"end": 477.76,
"text": " fast and really cheap."
},
{
"start": 477.76,
"end": 482.4,
"text": " One thing I thought was really interesting that I saw was the sort of open source cancer"
},
{
"start": 482.4,
"end": 484.8,
"text": " curing project that you were working on at one point."
},
{
"start": 484.8,
"end": 486.52,
"text": " What was sort of the idea behind that?"
},
{
"start": 486.52,
"end": 492.9,
"text": " Your cancer can now be studied to the molecular level and a custom designed drug be manufactured"
},
{
"start": 492.9,
"end": 498.65999999999997,
"text": " in a very short period of time and tested on your own cancer cells in a laboratory and"
},
{
"start": 498.65999999999997,
"end": 501.32,
"text": " you can score and gauge the results of that."
},
{
"start": 501.32,
"end": 506.15999999999997,
"text": " It was just estimated a few weeks ago that it's costing upwards of two billion dollars"
},
{
"start": 506.15999999999997,
"end": 510.92,
"text": " now to research and develop and bring to market a new drug."
},
{
"start": 510.92,
"end": 515.08,
"text": " That's just not sustainable, especially when it can take 15 years to make a new drug."
},
{
"start": 515.08,
"end": 517,
"text": " Well, how do you hack that system?"
},
{
"start": 517,
"end": 518.88,
"text": " How do you change global pharma?"
},
{
"start": 518.88,
"end": 524.28,
"text": " And I realized, well, you can do it if you stop making mass market drugs because the"
},
{
"start": 524.28,
"end": 530.24,
"text": " longest and most expensive part of developing a drug is going through phase clinical trials."
},
{
"start": 530.24,
"end": 533.92,
"text": " So if you make a drug for just one person, you kind of get around that."
},
{
"start": 533.92,
"end": 536.6,
"text": " Your cancer is different than anyone else's."
},
{
"start": 536.6,
"end": 542.08,
"text": " Not only will your experience in being treated be differently, but you need a unique drug."
},
{
"start": 542.08,
"end": 547.84,
"text": " I was fascinated by something called an oncolytic virus, which are viruses, really weak viruses"
},
{
"start": 547.84,
"end": 550.1800000000001,
"text": " that can only infect cancer cells."
},
{
"start": 550.1800000000001,
"end": 554.28,
"text": " They can't infect normal cells because they're too weak, but they can kind of get an in on"
},
{
"start": 554.28,
"end": 559.24,
"text": " the cancer cell, start to grow, kind of giving a cancer cell a cold, break the cancer cell"
},
{
"start": 559.24,
"end": 563.72,
"text": " open and actually release more viruses that could go on and infect other cancer cells."
},
{
"start": 563.72,
"end": 570.32,
"text": " So the idea of synthetic biology to make oncolytic viruses done in an open framework, so you"
},
{
"start": 570.32,
"end": 575.32,
"text": " can engage lots of researchers and kind of build on their experience and do it for just"
},
{
"start": 575.32,
"end": 577.08,
"text": " one person at a time."
},
{
"start": 577.08,
"end": 582.28,
"text": " One of the most compelling cases was published earlier this year by the Mayo Clinic, where"
},
{
"start": 582.28,
"end": 587.8,
"text": " they treated two people with resistant multiple myeloma with a measles virus."
},
{
"start": 587.8,
"end": 593,
"text": " They demonstrated in both patients that the measles virus targeted the cancer selectively."
},
{
"start": 593,
"end": 594,
"text": " That's great."
},
{
"start": 594,
"end": 598.02,
"text": " In one patient, they had full remission of the cancer with a single treatment of measles"
},
{
"start": 598.02,
"end": 599.02,
"text": " virus."
},
{
"start": 599.02,
"end": 604.8399999999999,
"text": " So going from really an end stage resistant cancer to being cancer free is about as miraculous"
},
{
"start": 604.8399999999999,
"end": 607.68,
"text": " a result as you could expect."
},
{
"start": 607.68,
"end": 611.8399999999999,
"text": " It could be years before 3D printed viruses or a standard cancer treatment or our bones"
},
{
"start": 611.8399999999999,
"end": 616.12,
"text": " are grown in tubes or our health sensors are built into us, if it ever happens."
},
{
"start": 616.12,
"end": 620.08,
"text": " But these are only a few of the things that people are doing to try to change our very"
},
{
"start": 620.08,
"end": 622.72,
"text": " bodies to fix us or make us better."
},
{
"start": 622.72,
"end": 646.44,
"text": " And in a few years, who knows what's going to happen."
}
] |
7oTAzOn-X_A | What do you picture when you hear gremlins? Cuddly animatronics? Slapstick monsters? The simple story of a young man learning to be a responsible pet owner. To celebrate this Christmas season, I rewatched Gremlins. Is it still the joyful children's movie I played on loop as a kid? A synopsis in case it's been a while since you watched the film. A middle-aged inventor named Randall Peltzer steals an adorable creature called a maguai from a Chinatown shop owner. The inventor gives this creature to his son Billy as a Christmas gift, and his son names it Gizmo. Randall explains that to raise a healthy Gizmo, Billy must obey these three rules. Number one, he hates bright lights, we know that. But you gotta keep him out of the sunlight. Sunlight will kill him. Number two, keep him away from water. Don't give him any water to drink. And whatever you do, don't give him a bath. And probably the most important thing, don't ever feed him after midnight. Billy disobeys the rules. Water forces Gizmo to birth many more maguai, and eating after midnight transforms said maguai into the titular Gremlins. Gremlins cause chaos throughout the small town until they're killed in a scene I can only assume inspired and glorious fact. The lead Gremlin, naturally, survives the explosion, but is killed in a fabulously graphic manner by Gizmo, and a extra helping of daylight. In the end, the Chinatown store owner returns for Gizmo, and the world just assumes riots caused all this damage, because in 1983, nobody had cameras or apparently memories. And now, the five parts of Gremlins I had forgotten entirely. Some are good, some are bad. All had been obliterated from my memory. Number one, Billy is the protagonist, but he's basically a spectator in his own movie. His dad brings Gizmo into the movie, Corey Feldman creates the first batch of maguai, his mom and Phoebe Cates do most of the ass-kicking, and Gizmo himself ultimately saves the day. You could remove Billy from the movie, and the movie would just be fine without him. Number two, Phoebe Cates. Phoebe Cates plays a two-dimensional love interest, until an out-of-left-field monologue about her father dressing up as Santa Claus and getting stuck in the chimney, only to be discovered dead days later. And that's how I found out there was no Santa Claus. Number three, a school science teacher serves little purpose in the movie, except to die at the hands of the director's love for German expressionism. Look at those Dutch angles. Number four, Billy's mom. The movie flirts with excellence during a single scene right in the middle of the film. Billy's mother, Lynn, doesn't know gremlins are deadly yet, but she brutally murders a bushel of them without hesitation. A version of the film in which she goes full Ripley, killing every gremlin in town, is the gremlins remake we deserve. But all of this stuff, good and bad, takes a backseat to the real forgotten problem of the movie. It's super racist, like great grandpa talking about the war racist. In the first scene, the store owner is dressed as a crude Asian caricature, complete with glass eye, wispy beard, and opium pipe. We get lines like this. You got yourself a bad case of dragon breath. We get sound cues like this. And we see set decorations like this. In the very next scene, we meet our hero, Billy, but we also meet his do-good but casually racist neighbor, who believes that during World War II, Japan stuck little gremlins into all of our machinery, and they've been causing havoc ever since. The problem is this crackpot racist theory is, in the universe of the film, 100% correct. A handful of characters are killed in the film, the neighbor among them. And we're supposed to hate these characters because they're presented as racist in the movie. But how am I supposed to hate the racist dude when his racist rant correctly predicts a flood of mythical hell spawn? Here's the neighbor's own words. That's right. World War II. Good old WWII. You know, they're still shipping them over here. They put them in the cars, they put them in the T-shirts. They put them in the stereos, and on the radios, you stick in your ears. They put them in their watches. They got little teeny gremlins for them. Now, I thought perhaps the neighbor's rant was only partially correct. Sure, gremlins exist, but they aren't some menace sent from the quote-unquote East to Ford America. They're just monsters. But then, at the end of the film, we get this warning. Just remember, it could be the death creature sent over by Japan by way of a shop in Chinatown. I've been trying to understand how this got made, and all I can assume is Gremlin speaks to a broad anxiety in America in the 1980s about the rapid rise of Japanese technology. That the same fears that inspired parent groups to attack Pokemon made Gremlin's now obvious problem seem palatable. In my opinion, parents should not let their kids watch Pokemon, play Pokemon, buy Pokemon cards, have anything whatsoever to do with Pokemon, because the message is violence. Neither a cartoonish screwball comedy or a moralistic children's film, Gremlins is just a racist parable about a mythical species sent from unspecified Asian nations. No joke, that is the entire point of the movie. So yeah, my memory was kind of right. The animatronics are still cute, there's some slapstick humor, like this flash dance bit. But mostly my memory was wrong. As a movie, its protagonist is a dud, its characters' actions barely make sense, and its only moral is, they're all out to get us. Does it hold up? No. Not at all. I didn't watch Gremlins 2, but I can only assume it's much better. Right? Right? Right? Right? | [
{
"start": 0,
"end": 17.88,
"text": " What do you picture when you hear gremlins?"
},
{
"start": 17.88,
"end": 19.52,
"text": " Cuddly animatronics?"
},
{
"start": 19.52,
"end": 21.400000000000002,
"text": " Slapstick monsters?"
},
{
"start": 21.400000000000002,
"end": 26.080000000000002,
"text": " The simple story of a young man learning to be a responsible pet owner."
},
{
"start": 26.08,
"end": 30.36,
"text": " To celebrate this Christmas season, I rewatched Gremlins."
},
{
"start": 30.36,
"end": 43.92,
"text": " Is it still the joyful children's movie I played on loop as a kid?"
},
{
"start": 43.92,
"end": 47.519999999999996,
"text": " A synopsis in case it's been a while since you watched the film."
},
{
"start": 47.519999999999996,
"end": 53.4,
"text": " A middle-aged inventor named Randall Peltzer steals an adorable creature called a maguai"
},
{
"start": 53.4,
"end": 55.4,
"text": " from a Chinatown shop owner."
},
{
"start": 55.4,
"end": 60.44,
"text": " The inventor gives this creature to his son Billy as a Christmas gift, and his son names"
},
{
"start": 60.44,
"end": 62.64,
"text": " it Gizmo."
},
{
"start": 62.64,
"end": 68.92,
"text": " Randall explains that to raise a healthy Gizmo, Billy must obey these three rules."
},
{
"start": 68.92,
"end": 72.24,
"text": " Number one, he hates bright lights, we know that."
},
{
"start": 72.24,
"end": 75.2,
"text": " But you gotta keep him out of the sunlight."
},
{
"start": 75.2,
"end": 77.2,
"text": " Sunlight will kill him."
},
{
"start": 77.2,
"end": 79.96000000000001,
"text": " Number two, keep him away from water."
},
{
"start": 79.96000000000001,
"end": 81.52,
"text": " Don't give him any water to drink."
},
{
"start": 81.52,
"end": 85.36,
"text": " And whatever you do, don't give him a bath."
},
{
"start": 85.36,
"end": 91.8,
"text": " And probably the most important thing, don't ever feed him after midnight."
},
{
"start": 91.8,
"end": 94.24,
"text": " Billy disobeys the rules."
},
{
"start": 94.24,
"end": 102.08,
"text": " Water forces Gizmo to birth many more maguai, and eating after midnight transforms said"
},
{
"start": 102.08,
"end": 107.6,
"text": " maguai into the titular Gremlins."
},
{
"start": 107.6,
"end": 112.56,
"text": " Gremlins cause chaos throughout the small town until they're killed in a scene I can"
},
{
"start": 112.56,
"end": 118.32000000000001,
"text": " only assume inspired and glorious fact."
},
{
"start": 118.32000000000001,
"end": 124.04,
"text": " The lead Gremlin, naturally, survives the explosion, but is killed in a fabulously graphic"
},
{
"start": 124.04,
"end": 129.28,
"text": " manner by Gizmo, and a extra helping of daylight."
},
{
"start": 129.28,
"end": 133.96,
"text": " In the end, the Chinatown store owner returns for Gizmo, and the world just assumes riots"
},
{
"start": 133.96,
"end": 140.84,
"text": " caused all this damage, because in 1983, nobody had cameras or apparently memories."
},
{
"start": 140.84,
"end": 148.8,
"text": " And now, the five parts of Gremlins I had forgotten entirely."
},
{
"start": 148.8,
"end": 150.84,
"text": " Some are good, some are bad."
},
{
"start": 150.84,
"end": 153.72,
"text": " All had been obliterated from my memory."
},
{
"start": 153.72,
"end": 159.36,
"text": " Number one, Billy is the protagonist, but he's basically a spectator in his own movie."
},
{
"start": 159.36,
"end": 164.36,
"text": " His dad brings Gizmo into the movie, Corey Feldman creates the first batch of maguai,"
},
{
"start": 164.36,
"end": 169.96,
"text": " his mom and Phoebe Cates do most of the ass-kicking, and Gizmo himself ultimately saves the day."
},
{
"start": 169.96,
"end": 175.76000000000002,
"text": " You could remove Billy from the movie, and the movie would just be fine without him."
},
{
"start": 175.76000000000002,
"end": 178.32,
"text": " Number two, Phoebe Cates."
},
{
"start": 178.32,
"end": 183.52,
"text": " Phoebe Cates plays a two-dimensional love interest, until an out-of-left-field monologue"
},
{
"start": 183.52,
"end": 189.12,
"text": " about her father dressing up as Santa Claus and getting stuck in the chimney, only to"
},
{
"start": 189.12,
"end": 192.24,
"text": " be discovered dead days later."
},
{
"start": 192.24,
"end": 200.88,
"text": " And that's how I found out there was no Santa Claus."
},
{
"start": 200.88,
"end": 206.24,
"text": " Number three, a school science teacher serves little purpose in the movie, except to die"
},
{
"start": 206.24,
"end": 210.4,
"text": " at the hands of the director's love for German expressionism."
},
{
"start": 210.4,
"end": 213.06,
"text": " Look at those Dutch angles."
},
{
"start": 213.06,
"end": 220.8,
"text": " Number four, Billy's mom."
},
{
"start": 220.8,
"end": 231.4,
"text": " The movie flirts with excellence during a single scene right in the middle of the film."
},
{
"start": 231.4,
"end": 236.8,
"text": " Billy's mother, Lynn, doesn't know gremlins are deadly yet, but she brutally murders a"
},
{
"start": 236.8,
"end": 239.08,
"text": " bushel of them without hesitation."
},
{
"start": 239.08,
"end": 243.76000000000002,
"text": " A version of the film in which she goes full Ripley, killing every gremlin in town, is"
},
{
"start": 243.76000000000002,
"end": 246.04000000000002,
"text": " the gremlins remake we deserve."
},
{
"start": 246.04,
"end": 252.64,
"text": " But all of this stuff, good and bad, takes a backseat to the real forgotten problem of"
},
{
"start": 252.64,
"end": 261.52,
"text": " the movie."
},
{
"start": 261.52,
"end": 267.59999999999997,
"text": " It's super racist, like great grandpa talking about the war racist."
},
{
"start": 267.59999999999997,
"end": 272.08,
"text": " In the first scene, the store owner is dressed as a crude Asian caricature, complete with"
},
{
"start": 272.08,
"end": 275.56,
"text": " glass eye, wispy beard, and opium pipe."
},
{
"start": 275.56,
"end": 277.24,
"text": " We get lines like this."
},
{
"start": 277.24,
"end": 280.72,
"text": " You got yourself a bad case of dragon breath."
},
{
"start": 280.72,
"end": 285,
"text": " We get sound cues like this."
},
{
"start": 285,
"end": 289.36,
"text": " And we see set decorations like this."
},
{
"start": 289.36,
"end": 296.08,
"text": " In the very next scene, we meet our hero, Billy, but we also meet his do-good but casually"
},
{
"start": 296.08,
"end": 301.6,
"text": " racist neighbor, who believes that during World War II, Japan stuck little gremlins"
},
{
"start": 301.6,
"end": 309.96000000000004,
"text": " into all of our machinery, and they've been causing havoc ever since."
},
{
"start": 309.96000000000004,
"end": 320.20000000000005,
"text": " The problem is this crackpot racist theory is, in the universe of the film, 100% correct."
},
{
"start": 320.20000000000005,
"end": 328.20000000000005,
"text": " A handful of characters are killed in the film, the neighbor among them."
},
{
"start": 328.2,
"end": 332.24,
"text": " And we're supposed to hate these characters because they're presented as racist in the"
},
{
"start": 332.24,
"end": 333.24,
"text": " movie."
},
{
"start": 333.24,
"end": 338.15999999999997,
"text": " But how am I supposed to hate the racist dude when his racist rant correctly predicts a"
},
{
"start": 338.15999999999997,
"end": 340.9,
"text": " flood of mythical hell spawn?"
},
{
"start": 340.9,
"end": 343,
"text": " Here's the neighbor's own words."
},
{
"start": 343,
"end": 344.88,
"text": " That's right."
},
{
"start": 344.88,
"end": 345.88,
"text": " World War II."
},
{
"start": 345.88,
"end": 346.88,
"text": " Good old WWII."
},
{
"start": 346.88,
"end": 347.88,
"text": " You know, they're still shipping them over here."
},
{
"start": 347.88,
"end": 348.88,
"text": " They put them in the cars, they put them in the T-shirts."
},
{
"start": 348.88,
"end": 361.88,
"text": " They put them in the stereos, and on the radios, you stick in your ears."
},
{
"start": 361.88,
"end": 362.88,
"text": " They put them in their watches."
},
{
"start": 362.88,
"end": 364.24,
"text": " They got little teeny gremlins for them."
},
{
"start": 364.24,
"end": 368.84,
"text": " Now, I thought perhaps the neighbor's rant was only partially correct."
},
{
"start": 368.84,
"end": 374.4,
"text": " Sure, gremlins exist, but they aren't some menace sent from the quote-unquote East to"
},
{
"start": 374.4,
"end": 375.4,
"text": " Ford America."
},
{
"start": 375.4,
"end": 377.6,
"text": " They're just monsters."
},
{
"start": 377.6,
"end": 404.96000000000004,
"text": " But then, at the end of the film, we get this warning."
},
{
"start": 404.96,
"end": 410.71999999999997,
"text": " Just remember, it could be the death creature sent over by Japan by way of a shop in Chinatown."
},
{
"start": 410.71999999999997,
"end": 415.03999999999996,
"text": " I've been trying to understand how this got made, and all I can assume is Gremlin speaks"
},
{
"start": 415.03999999999996,
"end": 424.76,
"text": " to a broad anxiety in America in the 1980s about the rapid rise of Japanese technology."
},
{
"start": 424.76,
"end": 430.09999999999997,
"text": " That the same fears that inspired parent groups to attack Pokemon made Gremlin's now obvious"
},
{
"start": 430.09999999999997,
"end": 432,
"text": " problem seem palatable."
},
{
"start": 432,
"end": 437.84,
"text": " In my opinion, parents should not let their kids watch Pokemon, play Pokemon, buy Pokemon"
},
{
"start": 437.84,
"end": 449.32,
"text": " cards, have anything whatsoever to do with Pokemon, because the message is violence."
},
{
"start": 449.32,
"end": 455.04,
"text": " Neither a cartoonish screwball comedy or a moralistic children's film, Gremlins is just"
},
{
"start": 455.04,
"end": 460.7,
"text": " a racist parable about a mythical species sent from unspecified Asian nations."
},
{
"start": 460.7,
"end": 463.64,
"text": " No joke, that is the entire point of the movie."
},
{
"start": 463.64,
"end": 466.68,
"text": " So yeah, my memory was kind of right."
},
{
"start": 466.68,
"end": 471.64,
"text": " The animatronics are still cute, there's some slapstick humor, like this flash dance"
},
{
"start": 471.64,
"end": 472.64,
"text": " bit."
},
{
"start": 472.64,
"end": 475.56,
"text": " But mostly my memory was wrong."
},
{
"start": 475.56,
"end": 480.52,
"text": " As a movie, its protagonist is a dud, its characters' actions barely make sense, and"
},
{
"start": 480.52,
"end": 483.44,
"text": " its only moral is, they're all out to get us."
},
{
"start": 483.44,
"end": 485.96,
"text": " Does it hold up?"
},
{
"start": 485.96,
"end": 487.12,
"text": " No."
},
{
"start": 487.12,
"end": 488.12,
"text": " Not at all."
},
{
"start": 488.12,
"end": 492.48,
"text": " I didn't watch Gremlins 2, but I can only assume it's much better."
},
{
"start": 492.48,
"end": 493.48,
"text": " Right?"
},
{
"start": 493.48,
"end": 494.48,
"text": " Right?"
},
{
"start": 494.48,
"end": 495.48,
"text": " Right?"
},
{
"start": 495.48,
"end": 518.48,
"text": " Right?"
}
] |
QyEOOgY8LmI | I like to pretend I'm gonna read on my tablet, but instead I wind up on Twitter or YouTube or more likely than not playing a game. When I need to read or really want to curl up with a good book, I get out my e-reader. It might seem like a superfluous thing, a purchase you don't really need, but I disagree. I think everyone should have it. The thing about buying an e-reader is you're never just buying an e-reader. You're buying into a huge ecosystem. You're committing to downloading certain books and not others, certain features and not others, you're committing to downloading certain apps and not others. You really have to pick right up front. Of course you don't have to think about things like battery life or screen size. Those are all basically the same. What you do have to think about is how you'll get the books you want, what other features you want, and how and where you want to read. Before you even pick a device, you're gonna have to pick a company. Kobo and Amazon are the two companies that matter here and you're gonna be buying from one of the two of them. But ultimately it comes down to books, right? That's why the Kindle Paperwhite is the best e-reader you can buy. Actually I should rephrase, it's not the best e-reader you can buy, but it's the one you should buy. The Paperwhite has all the features a good e-reader needs. Its battery lasts two months, it has a nice front light that makes it easy to read in bed without hurting your eyes, and it has a touchscreen that responds quickly when you swipe to flip pages. It has a sharp six inch e-ink screen and it's small and light and able to survive anything you can throw at it. The Paperwhite has a really simple, really easy interface for both reading and buying books plus a lot of great added features for when you're reading. X-Ray is the best one, just tap on a name or place and it'll give you all the context for that character or location in the book. If you've read The Lord of the Rings or Game of Thrones, you know how helpful that is. There's also Goodreads integration which puts you right in the middle of the world's largest book focused social network. Amazon has great apps for every platform too so you can read on any device you own. But the real reason the Paperwhite wins is the reason Amazon wins. It just has more books. I did a survey of both popular lists and the books my friends are reading and found that not only did Amazon have more of them available than Kobo, almost every single one was cheaper. Now here's the weird thing about that. Amazon is at war with publishers, trying to make books cheaper while the publishers and authors say that that's costing them their livelihood. So make moral decisions as you want to, but the objective fact is that there are more books to read from Amazon than from Kobo and most of them will be cheaper. Period. There are a million different types of Kindle, each with something to offer. The Voyage is the best e-reader on the planet with a gorgeous flush screen, an adaptive backlight and page turn buttons that I actually really like. But it's not that much better than the Paperwhite and it's a lot more expensive. The regular Kindle is the opposite. It's really cheap but has a much worse screen and no backlight. Those things do matter and it's actually worth spending a little bit more on the Paperwhite. My recommendation is the Wi-Fi Paperwhite with special offers. The ads save you a little money and they're really not that bad. And unless you're out all day every day downloading books, the 3G upgrade really isn't worth it. You won't spend much with the Wi-Fi Paperwhite and you'll get everything you need. But don't forget about Kobo. Kobo actually has a lot going for it. The Aura H2O is the best one. It has a great screen and best of all it's waterproof so you can read in the tub or take it to the beach with you. I also love Kobo's pocket integration which means you can save articles and web pages and then read them later on your e-reader. Kobo also supports a lot of other file formats. So in general there are more types of things you can read on a Kobo than on a Kindle. It has little things like more font options too. If you're really picky about reading you might really want to try out a Kobo. If you really want a waterproof device buy the Aura H2O. It's great. But for every other use and every other price Kindle still wins. It's just about the book selection. I have really mixed feelings about the Nook Glowlite. It's good hardware and has a good bookstore but it's a little outdated now and it's part of a brand of devices that has never seemed like it has a certain future. I'd just steer clear. I should also mention these so-called reading tablets like the Samsung Galaxy Tab 4 Nook but only to say don't buy them. If you want a tablet buy a tablet. You'll get all the versatility and power a tablet offers from something like the Nexus 7 or the iPad. Reading tablets just tend to be cheap not very good tablets. E-readers are great because they're single purpose because they do one thing exceptionally well and do nothing else. A tablet isn't even supposed to match that. Personally I own a tablet and an e-reader. I use them both all the time. And the e-reader I own is the Kindle Paperweight because it's the best mix of price and features and it's the best way to get the most books for the least money. That's a tough combination to beat and it's a perfect one for an e-reader. | [
{
"start": 0,
"end": 5.12,
"text": " I like to pretend I'm gonna read on my tablet, but instead I wind up on Twitter or YouTube"
},
{
"start": 5.12,
"end": 7.12,
"text": " or more likely than not playing a game."
},
{
"start": 7.12,
"end": 11.44,
"text": " When I need to read or really want to curl up with a good book, I get out my e-reader."
},
{
"start": 11.44,
"end": 15.66,
"text": " It might seem like a superfluous thing, a purchase you don't really need, but I disagree."
},
{
"start": 15.66,
"end": 21.56,
"text": " I think everyone should have it."
},
{
"start": 21.56,
"end": 24.76,
"text": " The thing about buying an e-reader is you're never just buying an e-reader."
},
{
"start": 24.76,
"end": 26.48,
"text": " You're buying into a huge ecosystem."
},
{
"start": 26.48,
"end": 30.560000000000002,
"text": " You're committing to downloading certain books and not others, certain features and not others,"
},
{
"start": 30.560000000000002,
"end": 33,
"text": " you're committing to downloading certain apps and not others."
},
{
"start": 33,
"end": 35.72,
"text": " You really have to pick right up front."
},
{
"start": 35.72,
"end": 38.92,
"text": " Of course you don't have to think about things like battery life or screen size."
},
{
"start": 38.92,
"end": 40.56,
"text": " Those are all basically the same."
},
{
"start": 40.56,
"end": 43.8,
"text": " What you do have to think about is how you'll get the books you want, what other features"
},
{
"start": 43.8,
"end": 47.28,
"text": " you want, and how and where you want to read."
},
{
"start": 47.28,
"end": 50.08,
"text": " Before you even pick a device, you're gonna have to pick a company."
},
{
"start": 50.08,
"end": 53.480000000000004,
"text": " Kobo and Amazon are the two companies that matter here and you're gonna be buying from"
},
{
"start": 53.480000000000004,
"end": 55.14,
"text": " one of the two of them."
},
{
"start": 55.14,
"end": 57.4,
"text": " But ultimately it comes down to books, right?"
},
{
"start": 57.4,
"end": 60.56,
"text": " That's why the Kindle Paperwhite is the best e-reader you can buy."
},
{
"start": 60.56,
"end": 63.68,
"text": " Actually I should rephrase, it's not the best e-reader you can buy, but it's the one you"
},
{
"start": 63.68,
"end": 64.68,
"text": " should buy."
},
{
"start": 64.68,
"end": 67.14,
"text": " The Paperwhite has all the features a good e-reader needs."
},
{
"start": 67.14,
"end": 70.24,
"text": " Its battery lasts two months, it has a nice front light that makes it easy to read in"
},
{
"start": 70.24,
"end": 73.2,
"text": " bed without hurting your eyes, and it has a touchscreen that responds quickly when you"
},
{
"start": 73.2,
"end": 75,
"text": " swipe to flip pages."
},
{
"start": 75,
"end": 79.44,
"text": " It has a sharp six inch e-ink screen and it's small and light and able to survive anything"
},
{
"start": 79.44,
"end": 80.72,
"text": " you can throw at it."
},
{
"start": 80.72,
"end": 84.12,
"text": " The Paperwhite has a really simple, really easy interface for both reading and buying"
},
{
"start": 84.12,
"end": 87.4,
"text": " books plus a lot of great added features for when you're reading."
},
{
"start": 87.4,
"end": 91.06,
"text": " X-Ray is the best one, just tap on a name or place and it'll give you all the context"
},
{
"start": 91.06,
"end": 93.34,
"text": " for that character or location in the book."
},
{
"start": 93.34,
"end": 97.60000000000001,
"text": " If you've read The Lord of the Rings or Game of Thrones, you know how helpful that is."
},
{
"start": 97.60000000000001,
"end": 101.04,
"text": " There's also Goodreads integration which puts you right in the middle of the world's largest"
},
{
"start": 101.04,
"end": 102.80000000000001,
"text": " book focused social network."
},
{
"start": 102.80000000000001,
"end": 107.52000000000001,
"text": " Amazon has great apps for every platform too so you can read on any device you own."
},
{
"start": 107.52000000000001,
"end": 110.88000000000001,
"text": " But the real reason the Paperwhite wins is the reason Amazon wins."
},
{
"start": 110.88000000000001,
"end": 113.44,
"text": " It just has more books."
},
{
"start": 113.44,
"end": 117.12,
"text": " I did a survey of both popular lists and the books my friends are reading and found that"
},
{
"start": 117.12,
"end": 122.2,
"text": " not only did Amazon have more of them available than Kobo, almost every single one was cheaper."
},
{
"start": 122.2,
"end": 123.92,
"text": " Now here's the weird thing about that."
},
{
"start": 123.92,
"end": 127.6,
"text": " Amazon is at war with publishers, trying to make books cheaper while the publishers and"
},
{
"start": 127.6,
"end": 130.3,
"text": " authors say that that's costing them their livelihood."
},
{
"start": 130.3,
"end": 134.2,
"text": " So make moral decisions as you want to, but the objective fact is that there are more"
},
{
"start": 134.2,
"end": 138.76,
"text": " books to read from Amazon than from Kobo and most of them will be cheaper."
},
{
"start": 138.76,
"end": 139.76,
"text": " Period."
},
{
"start": 139.76,
"end": 143.38,
"text": " There are a million different types of Kindle, each with something to offer."
},
{
"start": 143.38,
"end": 147.44,
"text": " The Voyage is the best e-reader on the planet with a gorgeous flush screen, an adaptive"
},
{
"start": 147.44,
"end": 150.04,
"text": " backlight and page turn buttons that I actually really like."
},
{
"start": 150.04,
"end": 154.6,
"text": " But it's not that much better than the Paperwhite and it's a lot more expensive."
},
{
"start": 154.6,
"end": 156.29999999999998,
"text": " The regular Kindle is the opposite."
},
{
"start": 156.29999999999998,
"end": 159.2,
"text": " It's really cheap but has a much worse screen and no backlight."
},
{
"start": 159.2,
"end": 163.3,
"text": " Those things do matter and it's actually worth spending a little bit more on the Paperwhite."
},
{
"start": 163.3,
"end": 166.12,
"text": " My recommendation is the Wi-Fi Paperwhite with special offers."
},
{
"start": 166.12,
"end": 168.88,
"text": " The ads save you a little money and they're really not that bad."
},
{
"start": 168.88,
"end": 172.92,
"text": " And unless you're out all day every day downloading books, the 3G upgrade really isn't"
},
{
"start": 172.92,
"end": 173.92,
"text": " worth it."
},
{
"start": 173.92,
"end": 177.39999999999998,
"text": " You won't spend much with the Wi-Fi Paperwhite and you'll get everything you need."
},
{
"start": 177.39999999999998,
"end": 178.39999999999998,
"text": " But don't forget about Kobo."
},
{
"start": 178.39999999999998,
"end": 180.44,
"text": " Kobo actually has a lot going for it."
},
{
"start": 180.44,
"end": 182.11999999999998,
"text": " The Aura H2O is the best one."
},
{
"start": 182.11999999999998,
"end": 186.51999999999998,
"text": " It has a great screen and best of all it's waterproof so you can read in the tub or take"
},
{
"start": 186.51999999999998,
"end": 188.04,
"text": " it to the beach with you."
},
{
"start": 188.04,
"end": 191.82,
"text": " I also love Kobo's pocket integration which means you can save articles and web pages"
},
{
"start": 191.82,
"end": 194.48,
"text": " and then read them later on your e-reader."
},
{
"start": 194.48,
"end": 196.6,
"text": " Kobo also supports a lot of other file formats."
},
{
"start": 196.6,
"end": 200.79999999999998,
"text": " So in general there are more types of things you can read on a Kobo than on a Kindle."
},
{
"start": 200.8,
"end": 203.22,
"text": " It has little things like more font options too."
},
{
"start": 203.22,
"end": 207.08,
"text": " If you're really picky about reading you might really want to try out a Kobo."
},
{
"start": 207.08,
"end": 210.04000000000002,
"text": " If you really want a waterproof device buy the Aura H2O."
},
{
"start": 210.04000000000002,
"end": 211.04000000000002,
"text": " It's great."
},
{
"start": 211.04000000000002,
"end": 214.16000000000003,
"text": " But for every other use and every other price Kindle still wins."
},
{
"start": 214.16000000000003,
"end": 215.16000000000003,
"text": " It's just about the book selection."
},
{
"start": 215.16000000000003,
"end": 218.46,
"text": " I have really mixed feelings about the Nook Glowlite."
},
{
"start": 218.46,
"end": 222.10000000000002,
"text": " It's good hardware and has a good bookstore but it's a little outdated now and it's part"
},
{
"start": 222.10000000000002,
"end": 225.84,
"text": " of a brand of devices that has never seemed like it has a certain future."
},
{
"start": 225.84,
"end": 226.84,
"text": " I'd just steer clear."
},
{
"start": 226.84,
"end": 231.84,
"text": " I should also mention these so-called reading tablets like the Samsung Galaxy Tab 4 Nook"
},
{
"start": 231.84,
"end": 233.72,
"text": " but only to say don't buy them."
},
{
"start": 233.72,
"end": 235.96,
"text": " If you want a tablet buy a tablet."
},
{
"start": 235.96,
"end": 239.12,
"text": " You'll get all the versatility and power a tablet offers from something like the Nexus"
},
{
"start": 239.12,
"end": 241.12,
"text": " 7 or the iPad."
},
{
"start": 241.12,
"end": 245.2,
"text": " Reading tablets just tend to be cheap not very good tablets."
},
{
"start": 245.2,
"end": 248.56,
"text": " E-readers are great because they're single purpose because they do one thing exceptionally"
},
{
"start": 248.56,
"end": 250.12,
"text": " well and do nothing else."
},
{
"start": 250.12,
"end": 252.68,
"text": " A tablet isn't even supposed to match that."
},
{
"start": 252.68,
"end": 254.48000000000002,
"text": " Personally I own a tablet and an e-reader."
},
{
"start": 254.48000000000002,
"end": 255.92000000000002,
"text": " I use them both all the time."
},
{
"start": 255.92,
"end": 259.91999999999996,
"text": " And the e-reader I own is the Kindle Paperweight because it's the best mix of price and features"
},
{
"start": 259.91999999999996,
"end": 263.68,
"text": " and it's the best way to get the most books for the least money."
},
{
"start": 263.68,
"end": 286.64,
"text": " That's a tough combination to beat and it's a perfect one for an e-reader."
}
] |
iU9vQiZ2BDU | Hey, it's Sam Sheffer with The Verge, and I'm back with yet another mobile payment system. This one is called Loop Pay. So this is Loop Pay. It is a payment system for your iPhone, and you'll notice that it is a full case, and the Loop Pay system is actually this card that slides out of here. And the way it works is you scan your credit cards using the app, and all of your information lives in here. You can either press the button on the back of Loop Pay and press it against a credit card reader and it emits the magnetic signal, or you can use the iPhone app and just tap a credit card on your phone and it also emits a signal. So visually, the Loop Pay card case is a shiny, slimy, slippery plastic case that holds a few business cards in the back here. There's actually not much room for a bunch of them, maybe four or five, and then Loop Pay sort of just slips in and out of here. So Loop Pay is a unique approach to the mobile payment systems, because this is accepted anywhere that you could swipe a credit card, versus something like Apple Pay or Google Wallet, which rely on NFC. But you'll notice that Loop Pay effectively doubles the thickness of your iPhone 5 or 5S, which if you're trying to slim down and leave your wallet at home, this isn't really helping consolidate. But it was recently reported that Samsung might be in talks with Loop Pay to embed this technology in smartphones, and that might happen as soon as next year. So overall, I think paying with Loop Pay feels really awesome. Tapping your phone and holding your phone up next to a credit card reader definitely feels something like the future. | [
{
"start": 0,
"end": 6.48,
"text": " Hey, it's Sam Sheffer with The Verge, and I'm back with yet another mobile payment system."
},
{
"start": 6.48,
"end": 11.22,
"text": " This one is called Loop Pay."
},
{
"start": 11.22,
"end": 12.64,
"text": " So this is Loop Pay."
},
{
"start": 12.64,
"end": 18.28,
"text": " It is a payment system for your iPhone, and you'll notice that it is a full case, and"
},
{
"start": 18.28,
"end": 21.56,
"text": " the Loop Pay system is actually this card that slides out of here."
},
{
"start": 21.56,
"end": 26.28,
"text": " And the way it works is you scan your credit cards using the app, and all of your information"
},
{
"start": 26.28,
"end": 27.92,
"text": " lives in here."
},
{
"start": 27.92,
"end": 32.08,
"text": " You can either press the button on the back of Loop Pay and press it against a credit"
},
{
"start": 32.08,
"end": 38.56,
"text": " card reader and it emits the magnetic signal, or you can use the iPhone app and just tap"
},
{
"start": 38.56,
"end": 42.02,
"text": " a credit card on your phone and it also emits a signal."
},
{
"start": 42.02,
"end": 48.94,
"text": " So visually, the Loop Pay card case is a shiny, slimy, slippery plastic case that holds a"
},
{
"start": 48.94,
"end": 51.68000000000001,
"text": " few business cards in the back here."
},
{
"start": 51.68000000000001,
"end": 55.44,
"text": " There's actually not much room for a bunch of them, maybe four or five, and then Loop"
},
{
"start": 55.44,
"end": 57.88,
"text": " Pay sort of just slips in and out of here."
},
{
"start": 57.88,
"end": 61.68,
"text": " So Loop Pay is a unique approach to the mobile payment systems, because this is accepted"
},
{
"start": 61.68,
"end": 65.08,
"text": " anywhere that you could swipe a credit card, versus something like Apple Pay or Google"
},
{
"start": 65.08,
"end": 67.66,
"text": " Wallet, which rely on NFC."
},
{
"start": 67.66,
"end": 72.24000000000001,
"text": " But you'll notice that Loop Pay effectively doubles the thickness of your iPhone 5 or"
},
{
"start": 72.24000000000001,
"end": 76.66,
"text": " 5S, which if you're trying to slim down and leave your wallet at home, this isn't really"
},
{
"start": 76.66,
"end": 78.48,
"text": " helping consolidate."
},
{
"start": 78.48,
"end": 82.38,
"text": " But it was recently reported that Samsung might be in talks with Loop Pay to embed this"
},
{
"start": 82.38,
"end": 86.04,
"text": " technology in smartphones, and that might happen as soon as next year."
},
{
"start": 86.04,
"end": 90.32000000000001,
"text": " So overall, I think paying with Loop Pay feels really awesome."
},
{
"start": 90.32000000000001,
"end": 94.48,
"text": " Tapping your phone and holding your phone up next to a credit card reader definitely"
},
{
"start": 94.48,
"end": 116.60000000000001,
"text": " feels something like the future."
}
] |
X9sVqKFkjiY | It's a day like every other day. You're just sitting in a park, or you're walking down the street, or you're having a chat with your friend outside a coffee shop. Then suddenly someone walks up with a camera and begins filming you. What are we doing here? What is your purpose? What are you doing? Oh, taking a video. Oh, it's fine, just taking a video. Why? Why? Why not? Why not? Who are you? What are you doing? Oh my god! Is there a difference between this and all the other surveillance cameras in our lives? Are you a homosexual? Are you a homosexual? Are you a homosexual? Man, what a dumb fuck. This is the work of surveillance cameraman. You don't look like a dumb fuck. An anonymous filmmaker who films people without their permission. Can I help you? Are you serious right now? And without explanation beyond. I'll take a video of you. I'll take a video of you. I'll take a video of you. And without explanation beyond. I'll take a video. For me? You're in it, yeah. Why? Why not? He's been doing it since late 2012, and as of October 2014, there have been eight videos. All of which have now been removed by YouTube. The first video he makes elaborates on his mission. After filming this guy for a little bit, he explains. We got this way. You ever go to the grocery store? There's surveillance cameras everywhere? Yeah. It's not a big deal? It's just a video. The premise of his art, or whatever you want to call it, is simple. You're already being surveilled everywhere you go anyway, so what's the difference? I don't care if it's just a video. I don't want on it. He's right. Cameras are everywhere. Every ATM. Most stores. Street corners. We're starting to put them on police officers. In fact, Barack Obama has just pledged $75 million to make sure that police have cameras. Police also have their own drones. And let's not forget all the cameras on consumer drones. New York City has about 4,000 surveillance cameras. Chicago has about 10,000. Now think about every computer, every smartphone, and every smartwatch. They have cameras. And then, of course, there's Google Glass. A person wearing Google Glass would be getting almost the same identical video as Surveillance Cameraman. But our reactions to the two are different. I have a draft in my own eyes. So you're actually shooting? Yeah, I'm shooting. There's something about Glass that's just more passive than Surveillance Cameraman. But seeing someone actively surveilling us... Fuck you!...with a camera is just, well, offensive. Oh, fuck off, dude! Hey, you son of a bitch, get out of here! Stop photographing me, motherfucker! So is Surveillance Cameraman a more obvious reminder of the hundreds, if not thousands, of other cameras filming us each day? Whether or not these videos are effective in delivering that concept is still for debate. If you peruse the comments sections or the Reddit threads, you'll see some people praise him for the idea and can't get enough, while others say they understand the message, but that he's really just exploiting people and making them feel uncomfortable. And I can see where they're coming from. There's something about the videos that's just a little... Tom Greeny. How much is yours? Get the hell away from me. You got it cheaper for me, though. Let's go. Let's go. What the fuck you are, mister? You calm down. But he's capturing people in a rare state, one I rarely ever see. Pure, raw, unfiltered emotion. And an intense rage, seemingly emanating from some primitive part of the human brain. Fuck you, motherfucker! I swear to God, you get that camera out of my motherfucking face. I swear to fucking God. Hey, calm down. The people in Surveillance Cameraman's videos are for the most part mad as hell. As they should be. It's an invasion of privacy. It feels eerie and wrong. You hear me? It will be long before videos exactly like this will be taken of you by you. There are actually a few restaurants in San Francisco that have outright banned Google Glass for concerns about being videotaped. But for now, it's still a novelty. And I guess if there's one thing that you can glean from Surveillance Cameraman, it's that we need to take regulation extremely seriously. These cameras are creeping into our lives. And if we get complacent, we won't realize that somebody needs to say, Excuse me, no! Carol, get security. Get out of my face while I suck you! Get away from me with the camera. And instead, we'll just say, I've never had somebody take that much interest in me before. | [
{
"start": 0,
"end": 4.2,
"text": " It's a day like every other day."
},
{
"start": 4.2,
"end": 9.040000000000001,
"text": " You're just sitting in a park, or you're walking down the street, or you're having"
},
{
"start": 9.040000000000001,
"end": 12.84,
"text": " a chat with your friend outside a coffee shop."
},
{
"start": 12.84,
"end": 17.28,
"text": " Then suddenly someone walks up with a camera and begins filming you."
},
{
"start": 17.28,
"end": 20.240000000000002,
"text": " What are we doing here?"
},
{
"start": 20.240000000000002,
"end": 22.240000000000002,
"text": " What is your purpose?"
},
{
"start": 22.240000000000002,
"end": 24.240000000000002,
"text": " What are you doing?"
},
{
"start": 24.240000000000002,
"end": 26.240000000000002,
"text": " Oh, taking a video."
},
{
"start": 26.240000000000002,
"end": 28.240000000000002,
"text": " Oh, it's fine, just taking a video."
},
{
"start": 28.24,
"end": 30.24,
"text": " Why?"
},
{
"start": 30.24,
"end": 32.239999999999995,
"text": " Why?"
},
{
"start": 32.239999999999995,
"end": 34.239999999999995,
"text": " Why not?"
},
{
"start": 34.239999999999995,
"end": 36.239999999999995,
"text": " Why not?"
},
{
"start": 36.239999999999995,
"end": 38.239999999999995,
"text": " Who are you? What are you doing?"
},
{
"start": 38.239999999999995,
"end": 40.239999999999995,
"text": " Oh my god!"
},
{
"start": 44.239999999999995,
"end": 50.239999999999995,
"text": " Is there a difference between this and all the other surveillance cameras in our lives?"
},
{
"start": 50.24,
"end": 52.24,
"text": " Are you a homosexual?"
},
{
"start": 52.24,
"end": 54.24,
"text": " Are you a homosexual?"
},
{
"start": 54.24,
"end": 56.24,
"text": " Are you a homosexual?"
},
{
"start": 56.24,
"end": 58.24,
"text": " Man, what a dumb fuck."
},
{
"start": 58.24,
"end": 60.24,
"text": " This is the work of surveillance cameraman."
},
{
"start": 60.24,
"end": 62.24,
"text": " You don't look like a dumb fuck."
},
{
"start": 62.24,
"end": 66.24000000000001,
"text": " An anonymous filmmaker who films people without their permission."
},
{
"start": 66.24000000000001,
"end": 68.24000000000001,
"text": " Can I help you?"
},
{
"start": 68.24000000000001,
"end": 70.24000000000001,
"text": " Are you serious right now?"
},
{
"start": 70.24000000000001,
"end": 72.24000000000001,
"text": " And without explanation beyond."
},
{
"start": 72.24000000000001,
"end": 74.24000000000001,
"text": " I'll take a video of you."
},
{
"start": 74.24000000000001,
"end": 76.24000000000001,
"text": " I'll take a video of you."
},
{
"start": 76.24000000000001,
"end": 78.24000000000001,
"text": " I'll take a video of you."
},
{
"start": 78.24,
"end": 80.24,
"text": " And without explanation beyond."
},
{
"start": 80.24,
"end": 82.24,
"text": " I'll take a video."
},
{
"start": 82.24,
"end": 84.24,
"text": " For me?"
},
{
"start": 84.24,
"end": 86.24,
"text": " You're in it, yeah."
},
{
"start": 86.24,
"end": 88.24,
"text": " Why?"
},
{
"start": 88.24,
"end": 90.24,
"text": " Why not?"
},
{
"start": 90.24,
"end": 92.24,
"text": " He's been doing it since late 2012, and as of October 2014, there have been eight videos."
},
{
"start": 92.24,
"end": 96.24,
"text": " All of which have now been removed by YouTube."
},
{
"start": 96.24,
"end": 98.24,
"text": " The first video he makes elaborates on his mission."
},
{
"start": 98.24,
"end": 102.24,
"text": " After filming this guy for a little bit, he explains."
},
{
"start": 102.24,
"end": 104.24,
"text": " We got this way."
},
{
"start": 104.24,
"end": 106.24,
"text": " You ever go to the grocery store?"
},
{
"start": 106.24,
"end": 108.24,
"text": " There's surveillance cameras everywhere?"
},
{
"start": 108.24,
"end": 110.24,
"text": " Yeah."
},
{
"start": 110.24,
"end": 112.24,
"text": " It's not a big deal?"
},
{
"start": 112.24,
"end": 114.24,
"text": " It's just a video."
},
{
"start": 114.24,
"end": 118.24,
"text": " The premise of his art, or whatever you want to call it, is simple."
},
{
"start": 118.24,
"end": 122.24,
"text": " You're already being surveilled everywhere you go anyway, so what's the difference?"
},
{
"start": 122.24,
"end": 124.24,
"text": " I don't care if it's just a video. I don't want on it."
},
{
"start": 124.24,
"end": 126.24,
"text": " He's right."
},
{
"start": 126.24,
"end": 128.24,
"text": " Cameras are everywhere."
},
{
"start": 128.24,
"end": 130.24,
"text": " Every ATM."
},
{
"start": 130.24,
"end": 132.24,
"text": " Most stores."
},
{
"start": 132.24,
"end": 134.24,
"text": " Street corners."
},
{
"start": 134.24,
"end": 136.24,
"text": " We're starting to put them on police officers."
},
{
"start": 136.24,
"end": 142.24,
"text": " In fact, Barack Obama has just pledged $75 million to make sure that police have cameras."
},
{
"start": 142.24,
"end": 144.24,
"text": " Police also have their own drones."
},
{
"start": 144.24,
"end": 146.24,
"text": " And let's not forget all the cameras on consumer drones."
},
{
"start": 146.24,
"end": 152.24,
"text": " New York City has about 4,000 surveillance cameras."
},
{
"start": 152.24,
"end": 154.24,
"text": " Chicago has about 10,000."
},
{
"start": 154.24,
"end": 158.24,
"text": " Now think about every computer, every smartphone, and every smartwatch."
},
{
"start": 158.24,
"end": 160.24,
"text": " They have cameras."
},
{
"start": 160.24,
"end": 162.24,
"text": " And then, of course, there's Google Glass."
},
{
"start": 162.24,
"end": 168.24,
"text": " A person wearing Google Glass would be getting almost the same identical video as Surveillance Cameraman."
},
{
"start": 168.24,
"end": 170.24,
"text": " But our reactions to the two are different."
},
{
"start": 170.24,
"end": 172.24,
"text": " I have a draft in my own eyes."
},
{
"start": 172.24,
"end": 174.24,
"text": " So you're actually shooting?"
},
{
"start": 174.24,
"end": 176.24,
"text": " Yeah, I'm shooting."
},
{
"start": 176.24,
"end": 180.24,
"text": " There's something about Glass that's just more passive than Surveillance Cameraman."
},
{
"start": 180.24,
"end": 184.24,
"text": " But seeing someone actively surveilling us..."
},
{
"start": 184.24,
"end": 186.24,
"text": " Fuck you!"
},
{
"start": 186.24,
"end": 188.24,
"text": "...with a camera is just, well, offensive."
},
{
"start": 188.24,
"end": 190.24,
"text": " Oh, fuck off, dude!"
},
{
"start": 190.24,
"end": 192.24,
"text": " Hey, you son of a bitch, get out of here!"
},
{
"start": 192.24,
"end": 194.24,
"text": " Stop photographing me, motherfucker!"
},
{
"start": 198.24,
"end": 204.24,
"text": " So is Surveillance Cameraman a more obvious reminder of the hundreds, if not thousands, of other cameras filming us each day?"
},
{
"start": 204.24,
"end": 210.24,
"text": " Whether or not these videos are effective in delivering that concept is still for debate."
},
{
"start": 210.24,
"end": 216.24,
"text": " If you peruse the comments sections or the Reddit threads, you'll see some people praise him for the idea and can't get enough,"
},
{
"start": 216.24,
"end": 222.24,
"text": " while others say they understand the message, but that he's really just exploiting people and making them feel uncomfortable."
},
{
"start": 222.24,
"end": 228.24,
"text": " And I can see where they're coming from. There's something about the videos that's just a little... Tom Greeny."
},
{
"start": 228.24,
"end": 230.24,
"text": " How much is yours?"
},
{
"start": 230.24,
"end": 232.24,
"text": " Get the hell away from me."
},
{
"start": 232.24,
"end": 234.24,
"text": " You got it cheaper for me, though."
},
{
"start": 234.24,
"end": 236.24,
"text": " Let's go. Let's go."
},
{
"start": 236.24,
"end": 238.24,
"text": " What the fuck you are, mister?"
},
{
"start": 238.24,
"end": 240.24,
"text": " You calm down."
},
{
"start": 240.24,
"end": 244.24,
"text": " But he's capturing people in a rare state, one I rarely ever see."
},
{
"start": 244.24,
"end": 248.24,
"text": " Pure, raw, unfiltered emotion."
},
{
"start": 248.24,
"end": 254.24,
"text": " And an intense rage, seemingly emanating from some primitive part of the human brain."
},
{
"start": 254.24,
"end": 259.24,
"text": " Fuck you, motherfucker! I swear to God, you get that camera out of my motherfucking face. I swear to fucking God."
},
{
"start": 259.24,
"end": 260.24,
"text": " Hey, calm down."
},
{
"start": 260.24,
"end": 264.24,
"text": " The people in Surveillance Cameraman's videos are for the most part mad as hell."
},
{
"start": 264.24,
"end": 266.24,
"text": " As they should be."
},
{
"start": 266.24,
"end": 268.24,
"text": " It's an invasion of privacy."
},
{
"start": 268.24,
"end": 270.24,
"text": " It feels eerie and wrong."
},
{
"start": 270.24,
"end": 272.24,
"text": " You hear me?"
},
{
"start": 272.24,
"end": 280.24,
"text": " It will be long before videos exactly like this will be taken of you by you."
},
{
"start": 280.24,
"end": 286.24,
"text": " There are actually a few restaurants in San Francisco that have outright banned Google Glass for concerns about being videotaped."
},
{
"start": 286.24,
"end": 290.24,
"text": " But for now, it's still a novelty."
},
{
"start": 290.24,
"end": 294.24,
"text": " And I guess if there's one thing that you can glean from Surveillance Cameraman,"
},
{
"start": 294.24,
"end": 297.24,
"text": " it's that we need to take regulation extremely seriously."
},
{
"start": 297.24,
"end": 300.24,
"text": " These cameras are creeping into our lives."
},
{
"start": 300.24,
"end": 304.24,
"text": " And if we get complacent, we won't realize that somebody needs to say,"
},
{
"start": 304.24,
"end": 305.24,
"text": " Excuse me, no!"
},
{
"start": 305.24,
"end": 306.24,
"text": " Carol, get security."
},
{
"start": 306.24,
"end": 309.24,
"text": " Get out of my face while I suck you!"
},
{
"start": 309.24,
"end": 311.24,
"text": " Get away from me with the camera."
},
{
"start": 311.24,
"end": 314.24,
"text": " And instead, we'll just say,"
},
{
"start": 314.24,
"end": 326.24,
"text": " I've never had somebody take that much interest in me before."
}
] |
8OqI-1Ilc8Y | Oreo, America's favorite cookie. Nabisco's flagship combination of two wafer cookies and the all-important cream has been around for 102 years, defeated countless competitors, and become milk's best friend. Since 2012, there have been 35 variations of different Oreos on store shelves, everything from the overstuffed Mega Stuff to the kinda weird caramel apple. We've rounded up 18 of these flavors, as many as we've been able to get our hands on, and we're going to eat them all. We're gonna need some milk. In front of me I've got Classic Oreo, Double Stuff, Mega Stuff, Chocolate, Peanut Butter, Mint, Birthday Cake, Golden, Berry, Lemon, Banana Split, Reese's Peanut Butter Cup, Fruit Punch, Watermelon, Limeade, Root Beer Float, Caramel Apple, and Pumpkin Spice. 18 flavors, no repeats. You can group these Oreos into three different categories. You've got the Classics, the Fruits, and the Desserts, which is kinda meta given that Oreo cookies are already a dessert of sorts. In the Classics category we have the traditional Oreo, the Double Stuff, the Mega Stuff, Chocolate, Peanut Butter, Mint, and Golden. Out of these, my favorite is easily the Mega Stuff. The way the extra cream surrounds the cookie in your mouth just really can't be matched by the lesser versions. It's essentially a triple stuff, there's more cream than the double, but not quite as much as a quadruple stuff. Bonus points if you're able to double up the Mega with two cookies stacked on top of each other, but I warn, that's only for the brave. In the Fruits category we've got Berry, Lemon, Fruit Punch, Limeade, and Watermelon. None of these really taste like Oreos in the traditional sense, so it's hard to judge them against the rest of the field. They're really in their own category. The cream fillings in the fruit category tend to land somewhere between the Classic Oreo and the Double Stuff, but the creams themselves have a different texture than the standard white filling, it's almost gummy-like. Watermelon's an interesting proposition, it tastes like a cookie equivalent of a Jolly Rancher, which means it doesn't taste much like real watermelon, but it's more like the approximation of watermelon flavor that you only get with candy. It's pretty addictive. Now the most controversial and intriguing category of all is the desserts. Among the Oreos that we have, Banana Split, Reese's Peanut Butter Cup, Root Beer Float, Caramel Apple, Birthday Cake, and Pumpkin Spice all fall under the desserts banner. The desserts are the most ambitious Oreos, the ones that either shouldn't exist, or transcend the Oreo experience into something greater than it was before. Birthday Cake, Banana Split, and Pumpkin Spice are the weakest of this group, by a mile. Root Beer Float and Caramel Apple are interesting, if not totally remarkable. But the Reese's Peanut Butter Cup, this is something you wake up for in the morning. The Peanut Butter Cup Oreo skillfully combines the greatness of both Reese's candy and Oreo cookies into one perfect snack. The chocolate and peanut butter cream filling is just the right amount, and the flavors dance and mingle in just the right ways. I could eat a whole package of these without thinking twice or getting tired of them. And even though there are so many different Oreos out there, the eatability and repeatability of the Reese's Peanut Butter Cup Oreo makes it the one to beat. I could do a whole box of these. | [
{
"start": 0,
"end": 4,
"text": " Oreo, America's favorite cookie."
},
{
"start": 4,
"end": 8.46,
"text": " Nabisco's flagship combination of two wafer cookies and the all-important cream has been"
},
{
"start": 8.46,
"end": 13.68,
"text": " around for 102 years, defeated countless competitors, and become milk's best friend."
},
{
"start": 13.68,
"end": 18.62,
"text": " Since 2012, there have been 35 variations of different Oreos on store shelves, everything"
},
{
"start": 18.62,
"end": 23.080000000000002,
"text": " from the overstuffed Mega Stuff to the kinda weird caramel apple."
},
{
"start": 23.080000000000002,
"end": 26.32,
"text": " We've rounded up 18 of these flavors, as many as we've been able to get our hands"
},
{
"start": 26.32,
"end": 29.36,
"text": " on, and we're going to eat them all."
},
{
"start": 29.36,
"end": 34.12,
"text": " We're gonna need some milk."
},
{
"start": 34.12,
"end": 38.04,
"text": " In front of me I've got Classic Oreo, Double Stuff, Mega Stuff, Chocolate, Peanut Butter,"
},
{
"start": 38.04,
"end": 42.519999999999996,
"text": " Mint, Birthday Cake, Golden, Berry, Lemon, Banana Split, Reese's Peanut Butter Cup,"
},
{
"start": 42.519999999999996,
"end": 47.120000000000005,
"text": " Fruit Punch, Watermelon, Limeade, Root Beer Float, Caramel Apple, and Pumpkin Spice."
},
{
"start": 47.120000000000005,
"end": 50,
"text": " 18 flavors, no repeats."
},
{
"start": 50,
"end": 52.16,
"text": " You can group these Oreos into three different categories."
},
{
"start": 52.16,
"end": 56.44,
"text": " You've got the Classics, the Fruits, and the Desserts, which is kinda meta given that"
},
{
"start": 56.44,
"end": 59.48,
"text": " Oreo cookies are already a dessert of sorts."
},
{
"start": 59.48,
"end": 64.2,
"text": " In the Classics category we have the traditional Oreo, the Double Stuff, the Mega Stuff, Chocolate,"
},
{
"start": 64.2,
"end": 66.8,
"text": " Peanut Butter, Mint, and Golden."
},
{
"start": 66.8,
"end": 68.92,
"text": " Out of these, my favorite is easily the Mega Stuff."
},
{
"start": 68.92,
"end": 72.47999999999999,
"text": " The way the extra cream surrounds the cookie in your mouth just really can't be matched"
},
{
"start": 72.47999999999999,
"end": 74.36,
"text": " by the lesser versions."
},
{
"start": 74.36,
"end": 77.28,
"text": " It's essentially a triple stuff, there's more cream than the double, but not quite"
},
{
"start": 77.28,
"end": 79.72,
"text": " as much as a quadruple stuff."
},
{
"start": 79.72,
"end": 83,
"text": " Bonus points if you're able to double up the Mega with two cookies stacked on top of"
},
{
"start": 83,
"end": 85.96,
"text": " each other, but I warn, that's only for the brave."
},
{
"start": 85.96,
"end": 90.19999999999999,
"text": " In the Fruits category we've got Berry, Lemon, Fruit Punch, Limeade, and Watermelon."
},
{
"start": 90.19999999999999,
"end": 93.28,
"text": " None of these really taste like Oreos in the traditional sense, so it's hard to judge"
},
{
"start": 93.28,
"end": 95,
"text": " them against the rest of the field."
},
{
"start": 95,
"end": 96.75999999999999,
"text": " They're really in their own category."
},
{
"start": 96.75999999999999,
"end": 99.91999999999999,
"text": " The cream fillings in the fruit category tend to land somewhere between the Classic Oreo"
},
{
"start": 99.91999999999999,
"end": 103.91999999999999,
"text": " and the Double Stuff, but the creams themselves have a different texture than the standard"
},
{
"start": 103.91999999999999,
"end": 106.8,
"text": " white filling, it's almost gummy-like."
},
{
"start": 106.8,
"end": 109.8,
"text": " Watermelon's an interesting proposition, it tastes like a cookie equivalent of a Jolly"
},
{
"start": 109.8,
"end": 113.91999999999999,
"text": " Rancher, which means it doesn't taste much like real watermelon, but it's more like"
},
{
"start": 113.92,
"end": 118.2,
"text": " the approximation of watermelon flavor that you only get with candy."
},
{
"start": 118.2,
"end": 119.96000000000001,
"text": " It's pretty addictive."
},
{
"start": 119.96000000000001,
"end": 124,
"text": " Now the most controversial and intriguing category of all is the desserts."
},
{
"start": 124,
"end": 127.92,
"text": " Among the Oreos that we have, Banana Split, Reese's Peanut Butter Cup, Root Beer Float,"
},
{
"start": 127.92,
"end": 132.72,
"text": " Caramel Apple, Birthday Cake, and Pumpkin Spice all fall under the desserts banner."
},
{
"start": 132.72,
"end": 136.2,
"text": " The desserts are the most ambitious Oreos, the ones that either shouldn't exist, or"
},
{
"start": 136.2,
"end": 140.36,
"text": " transcend the Oreo experience into something greater than it was before."
},
{
"start": 140.36,
"end": 149.48000000000002,
"text": " Birthday Cake, Banana Split, and Pumpkin Spice are the weakest of this group, by a mile."
},
{
"start": 149.48000000000002,
"end": 153.38000000000002,
"text": " Root Beer Float and Caramel Apple are interesting, if not totally remarkable."
},
{
"start": 153.38000000000002,
"end": 157.32000000000002,
"text": " But the Reese's Peanut Butter Cup, this is something you wake up for in the morning."
},
{
"start": 157.32000000000002,
"end": 161.24,
"text": " The Peanut Butter Cup Oreo skillfully combines the greatness of both Reese's candy and Oreo"
},
{
"start": 161.24,
"end": 163.72000000000003,
"text": " cookies into one perfect snack."
},
{
"start": 163.72000000000003,
"end": 166.60000000000002,
"text": " The chocolate and peanut butter cream filling is just the right amount, and the flavors"
},
{
"start": 166.60000000000002,
"end": 168.64000000000001,
"text": " dance and mingle in just the right ways."
},
{
"start": 168.64,
"end": 172.16,
"text": " I could eat a whole package of these without thinking twice or getting tired of them."
},
{
"start": 172.16,
"end": 176.51999999999998,
"text": " And even though there are so many different Oreos out there, the eatability and repeatability"
},
{
"start": 176.51999999999998,
"end": 180.11999999999998,
"text": " of the Reese's Peanut Butter Cup Oreo makes it the one to beat."
},
{
"start": 180.12,
"end": 199.24,
"text": " I could do a whole box of these."
}
] |
XHbYMZuYRoY | Hello, Internet. Welcome to the final Google Hangout of Small Empires. This episode was about Vimeo and we are wonderfully joined by some of the Vimeo team here and obviously as well as Stephen and Kirk and Alexis who you guys know very well by this point. So we have Andrew and Andrea from the Vimeo team and you guys can introduce yourselves and obviously talk about Vimeo and what you guys do for the company. Yeah, sure. So I'm Andrew Pyle. I'm the CTO here at Vimeo. And I'm Andrea Allen. I'm the Director of Video Production at Vimeo. So why don't you talk about Vimeo a little? Sure. Yeah, so Vimeo is a big-ish video sharing website. We've been doing this for about ten years. It's changed quite a bit over that time and I think at the time of this video when the Small Empire Sigma shot, we're a little over 160 people. We're here in New York. It's 2014 and we're just about to go into the holidays. Yeah. So everybody's taking a big side relief? Well, today's kind of a, people are pretty psyched today because it's our holiday party tonight and we showed the video in front of the whole company and people are pretty into it. So there's a lot of like Vimeo nationalism going around the office. We're ready to get turnt. And Vimeo knows how to get turnt for sure. Okay, wait, speaking of Vimeo nationalism, what is the story behind the pizza flag and the pizza culture? For a while there was this big joke every time we would go out for pizza or people would be like, oh, you want pizza? And it just got to be this running joke in the office that pizza is the best thing ever and we started doing things like drinking, there was a pizza beer I think that was passed around at one point. Is that a Mark thing? Pizza culture is alive and well here at Vimeo and we decided that, I think Chris decided we needed to have a pledge to the pizza flag and he wrote it up and it's beautiful. Yeah, we should give Mark a shout out. Yeah, Mark, for, Mark, don't put that in your mouth. We've got this guy who works here on the community team and he brings in special guests. This could be people who work at Vimeo or just people who are from the Vimeo community and he finds the craziest stuff online, buys it and then they eat it together and he films it and it's insane. It's like the weird stuff. He puts it up on Vimeo. You find it in the back of the Chinese bakery that have cartoon rabbits on them and you're like, what is this? And then you eat it and it's like, I don't know, some fruit that you've never heard of. Yeah, he had like pizza flavored beer once. Yeah, octopus chips. There's, I mean, there's one, damn it. Wait, one of them is called eating meat in a bag from the garbage. Did you just add that? Are you serious? I missed that. Are you making that up right now? Where is this? I'm going to link it to you guys. Right there. It's, the thumbnail is just him pulling a piece of meat out of a bag that looks like it came from the garbage. Oh, Mark, you're getting, this looks accurate. Oh, Mark. That's our designer Justin on the right, our designer. So yeah, a lot of these are shot in the office. Oh, I'm scared to watch it. I would not want to take meat out of the garbage from here. Yeah, I don't really understand. This episode's product, meat in a bag from the garbage. Wow, yeah, accurate. So cool. So before we get too sidetracked by that, I think that that's a pretty good example of what we noticed when we were there and just about like the company culture that you guys have at the Mio. It seems like it's very vibrant and people are very happy there. Yeah, it's something that I sort of take, I mean, it's weird to take that seriously to use those words to take something that, but I really do. Working with people that are so talented and so good at their jobs can be very intimidating, but what's great is that everybody, the thing that everybody has in common, whether it's a developer, an engineer on the back end, or someone who's a designer, or someone who works in marketing or PR, we all are like really into having fun. And although that sounds like, yeah, okay, everybody likes to have fun, Vimeo takes it to a level that I've never worked at a company where we've been at the level of fun. It's almost like this requirement. We outdo each other. We try to see how much fun. Let me just give one example. Every year we go to, we call it the summer retreat, and we go somewhere outside of the city. It would be best if it was in international waters. We're working on that. But we go outside of the city and we take over basically like a campsite that is usually for kids. It's like a summer camp. It's a summer camp. And we take it over for a whole weekend, and we just kind of like rage and go nuts. And it's one of my, it will continually be a new favorite memory every year. There's nothing quite as therapeutic as like going into the woods with 150-year co-workers and just like having it out for a weekend. Yes. Getting turned in the woods. Getting turned in the woods. It's the best way. You really get to know people that you, you know, not everybody works with everyone else. But all those barriers are down when, you know, you're out in nature having a train, going on a canoe ride, having a drone around the camp. You know, there's just like anything. Yeah. And it's, you know, work is a place you spend like most of your life for better or for worse. So it's like you really need to like the people you spend that time with. And, you know, I think Vimeo, it's a lot of people who work here are like relatively young but they've also worked here for a long time. So they're like pretty close friends through actually like a big chunk of their lives which is kind of, kind of weird to think about. But so yeah. Is most of your team based in New York or do you have international offices as well? Yeah. Almost everyone's in New York right now except for I think there's like two or three people in London. Oh wow. And a couple in LA. And a couple in LA. Sorry. So, you know, my parents had, you know, had people around the world like who work remotely. A lot of that is while we wait for their visa stuff to clear. Yeah. And Andrew, you've been with Vimeo since like day zero, right? Well, I've been, yeah, I've been here since late 05 which is basically like, you know, Vimeo launched in like earlier that year but it wasn't like what it is today. Back then it was basically a personal site of our founders and it was only his videos. So I actually came to work at College Humor way back in the day and kind of grew up with the company and as Vimeo became more and more of a primary thing I moved on to doing that. Yeah. And I joined up in, well I joined Vimeo and started posting my own videos in 2006 and then came to work at Vimeo in 2008. So I've also been here a little bit. Not as long as Pyle obviously but. I mean you're the longest. Yes, he's grandma. He's grandma Pyle. What is Vimeo, the name? Is that just a name that someone came up with? Jake. Yeah, our founder came up with that Jake Ladwick. It has two meanings. One is video with me in it and the other is it's an anagram of movie. Oh. And the me part of that is pretty integral actually because on Vimeo you're only allowed to upload videos that you create or had a big hand in creating and I think that really lends itself to back at the beginning you could watch a video and when you left a comment you knew that you were speaking directly to that creator and I think this is mentioned by Alexis in the video but that is actually part of the reason that I think the community grew in the way that it did rather than how it does on other sites like YouTube where it can be a little caustic because you don't, if you're just kind of throwing that comment out into the ether it doesn't matter what you say but when you're talking directly to the person that made that thing you're going to be a little bit more careful and nice. Yeah, it's kind of an alien person. It grew out of this place where people put their own, I won't say exactly private but personal videos and that's really what the me was about. Ironically there's YouTube which launched pretty much in the same month but we didn't really know about each other so it's funny that the two big video sharing sites are me and you. Yeah, it is interesting though because YouTube is generally, if you look at YouTube globally it's more about audience building and getting numbers and going viral. That's what YouTube is at its core but then video is about here's something I made or here's something that I saw or here's something that I feel. They are fundamentally different and it's just this weird coincidence maybe or just the power of language that forced that to happen. Yeah, I think it's everything. You can't look at one particular aspect of it and be like oh it was this rule or it was this piece of content that really defined Vimeo or YouTube for people. Yeah, it's everything. It's the aesthetic, it's the content on there as a whole, it's the way people talk to each other, it's great things. I think a lot of it too is being an early user of the site I just remember seeing videos that Andrew and Jake and Zach and all these people who were working there were making and that sort of taught me what it was like to be on this site. When I'm on this site I should act like this. This is how it's expected and this is what's appropriate and I think that was really helpful too in building that community. But like Payal said, you can't point to one thing, it's a lot of things. It's funny because I've been updating my profile in the last couple of days and I haven't seen some of the notes on the website that are there in the profile settings and stuff. And there's all these little hidden jokes that you kind of notice really browsing deeply and it's so refreshing to find things like that throughout the site. The way that things are worded or different prompts, it's very clear that there is a sense of humour there and that's valued. And I think that is so huge in being able to differentiate the feeling of both sides. It's so well done. Oh, thank you. We kind of have this saying that it's important to take people's work seriously and you should take your work seriously but you should never take yourself too seriously. And I think that comes through in the site too. You should talk about the fart thing. Do you go into the video? If you go into the video search field and you type in the word fart, you'll have a pleasant surprise. Everybody's doing it right now. It's doing it right now. It's doing it right now. It's the flag that works. Roll up and down. No, it's true. I mean, I think over the years we've been pretty consistent in, oh, the search is not working. I just got told our search is not working. Yeah, it's technical difficulties. Cool. That's because we're in an all team meeting. Awesome, yeah. Should I get in a minute, I guess. Yeah, no, I think we've been really consistent over the years with our kind of voice and our personality. We want to put the thing out in the world that makes us happy and that we want to use and I think that's why it's so closely aligned with what we're like personally. And getting 160 people's personality into a website is a weird thing to think about. But a lot of people that work here now came from the community or came to Vimeo because they got that from what was out there. Yeah, you identify. You kind of see the site and you're like, I like this. Yeah, it's a little bit of like a virtuous cycle of you put something out there that people enjoy using and they'll eventually come work with you. So as someone who is a casual video browser, I spend a lot of time on YouTube and my idea of Vimeo and a lot of my friends feel the same way is that Vimeo is just a website that has really great quality videos. What do you guys think Vimeo is and sort of stands for because YouTube is the biggest thing ever. But Vimeo exists and it's really strong and you guys mentioned this a little bit in the video or Alexis did but yeah, talk about what separates what makes Vimeo different than YouTube. I'll take one step and then you follow up. I'll add the color commentary real quick. I think that the thing that separates it truly is, I mean, yes, Vimeo is known for the highest quality videos on the internet. But the thing is because of staff picks, that's what you're immediately going to see. I wouldn't necessarily call my videos the highest quality videos on Vimeo but I do feel like Vimeo is the place for me because the main difference that when I look at videos on YouTube versus videos on Vimeo is that the people who are uploading to Vimeo care about their videos in a different way than they care like the people that upload to YouTube. I think we were talking about YouTube being this place to get all these views. It doesn't necessarily matter how good the video is as long as you get views. Whereas on Vimeo, you care about your video and you're not looking necessarily to get this massive viral hit. It's a place that you go to upload something that you actually care about. I think that to me is the heart of what separates it and I'm sure Pai will have a different thing to say. Yeah, well, I mean, I think, yeah, no, that's totally right. We usually say that it's like if you give a shit at all about how your video looks and about what people are going to say about it and what other videos are going to appear around it, it's better off being on Vimeo because those are the things we're better at. If you care about getting some kind of huge level of exposure or making money off through advertising, then that's what YouTube is for. That's kind of a weird delineation but it really stems from I think what is the more fundamental difference which is we've always built a product to really care towards people who make videos and YouTube as a product has really kind of veered down this path of being a viewing destination and being this kind of just massive repository of video, which is a very like Google thing. So look, our incentives are aligned differently. Vimeo makes money off of subscriptions and from creators who sell their work or who want their tools then pay us for it. Yes, did it work? Yes! You know, the entire business is incentivized around watching a lot more content and watching ads with that content. So it's like, it really I think fundamentally is like two sides of the same coin. I think we built our feature set around people who make video and therefore tend to care a lot more about how it looks. That's probably why you see that content reflected on there. Yeah. Well, Alexis, are you going to do a Vimeo account? Are you going to start making short films? You know, I actually have a Vimeo account from way back when. Let me see if it's still there. It's going to be really embarrassing if I tell you. That's the best part. We'll see how far you've come. Vimeo is like the only place on the internet that I use on a regular basis where it's like the other account holders and like some of the videos that are in my likes, hey like the time stamp is like eight years ago, nine years ago. It's like the whole world is going to be like that soon. Like everything you posted, it's just like, I mean I know it's out there but a lot of these companies and networks haven't been around long enough that you actually go back and you're like, shit that was a decade ago. It's almost a decade now. Yeah. I found you Alexis. Huh? I found you. I found you. Six years. Startup guy. Breadpig the band rocks at the San Francisco Pier 39. Yeah, this is not a terribly well produced video. Is this you playing music? Yeah, yeah I had a band for a little bit. It was called Breadpig. You look so earnest in your profile pic. That's before he got broken. Great. Wow. You're only following one person. Oh wow. I was not a good community member. Yeah, you step this up. One like and one following. Add it to the credits. Yeah, we got to add it to the credits. Drive some traffic. Yeah. He needs it. He doesn't need to go into all that. Because you just roll him in. So I have a question for you guys. I think like I said before, just casual video watcher. But the one blaring difference between Vimeo and YouTube is that you guys don't really push view count at all. It's kind of even hard to find that. Has that been a fundamental principle from the beginning that it wasn't about the views, it was about the quality of the video? Because obviously that's a pretty big design choice that you made. Yeah, I think there's a couple of aspects to that. Like when YouTube was, this is like 2007, 2008, it was like YouTube's one of their most popular pages was just like the most popular videos ever. And it was like the same basically dozen videos for like several years because it's just a giant feedback loop. And so when we were building Vimeo and building up the features, we didn't want to have this kind of like top ten or like most view type of ideas kind of floating around out there. Because we just viewed it as this kind of like that's how you get into this like weird death spiral of like a certain community kind of belongs on Vimeo and takes it over. We wanted the kind of experience that people had when they first came to Vimeo to be based around our curation and things like that. So for us kind of as like a product team, we didn't really think views mattered that much. I mean we've always understood that it obviously matters to the people that make the video. Me personally, I don't think like an ever increasing number that eventually is just getting rounded off is all that exciting. I know that that's not a super popular opinion amongst video creators. But yeah, it has kind of remained a little bit more downplayed. Like back in the day, it was like the total coin of the realm was like the number of plays you have on YouTube and people talk about that now. But now when you see YouTube advertising, they talk about subscribers. Yeah. So I do think the kind of value of a play, it's kind of like a page view. It's like I think the whole economy around video online is like evolving beyond that. Just another way Vimeo is ahead of the curve. Yeah. I mean we also pushed harder. It's much easier to see like how many likes that video has received and how many comments people have left on it. And again, to me, I can't remember who said it, but it was like Vimeo, we never considered it like the Vimeo community, you shouldn't approach it like a sea of eyeballs that you need to trick into watching a video of yours. You should be making something that you're proud of and you hope that people will also be into. And you shouldn't be trying to trick people into watching your video by putting some crazy, I don't know, thumbnail on it or like say like, oh, just because it's got a huge number of views, you should totally watch this. It's not based on that. Right. Yeah. I mean I don't think I can like talk explicitly about some of these numbers. But like it's funny because, you know, forever Vimeo has been compared to YouTube and like over the years, I don't know like how big we are compared to YouTube. I know how big we are and I get numbers about YouTube, but even comparing the numbers like the way we count metrics and things like that, it's hard to compare apples to apples on that. But we've always been like a percentage of YouTube, right? Whether that's players or traffic or uploaders or viewers or whatever it is. And I don't really know what the percentage is that run the numbers like over the years, but it's always been like any percentage of YouTube is a meaningful thing to me. You know, and like I think it's a meaningful thing for any website. Like we're top, I don't know, 50 website or something like that. It's pretty big. And, you know, five years ago it was like, oh, YouTube has, you know, X numbers of hundreds of millions of videos played per month. And I'm like, all right, well we do this many million. And then now it's like, but in the press it was always like, well, then there's a tiny part of what YouTube is. And now it's like, oh, YouTube does like several billion a month and we do like however many we do. And we're like, okay, well, we're still doing a huge amount of traffic. We're both like, it's crazy explosive. And like, you know, a thousand times bigger than we were a couple of years ago, but it's still kind of comparatively this small thing. It's weird how like you get bigger and bigger and bigger, but you're always smaller. Right. Biggest person in the room. So it's like, it's kind of neat. They've kind of run cover for us in that way where it's like we don't ever have to, you know, like run away from the idea of like we're too mass market or we're too popular or we're too anything. Like I think we've really done a good job of walking that line. So, yeah. And I think that you guys have the advantage of, you have, you know, most of your team is in one location, whereas I think like as soon as YouTube got bought, like, right, they became part of this huge behemoth that is then all of a sudden scattered across all different places and become much more corporate. So you guys are really being able to retain a lot of that culture and that style that wouldn't be possible otherwise. That's true. And I also have to say, like, throughout, you know, Andrew, what was your title when you came on to Bineo? Developer. Developer. And now he's CTO. I mean, and that's awesome. Like a lot of times, I don't know, I mean, Bineo is the best and like first technology company that I worked at. Me too. Me being hired on to do community work and then being able to create the video, in-house video production department for, you know, a site that is worshiped for its video is like beyond what I would have expected at any job. And so that's another thing that makes Bineo, I think, and again, I don't know about Google and how they like hire or promote or anything or YouTube at all, but I can say that the way that Bineo treats its employees with like respect and like trust to continue to run with what we already know is a good model is like super awesome. Yeah. Yeah, it's been a good place to work at. I think, you know, yeah, culture is important. I don't think you can keep the kind of like, you know, you're talking about like the voice of the, you know, like in the kind of like personality. It's like that's like the first thing you lose because, well, it just is. You can't recreate that. You cannot manufacture and scale that. Yeah. And like I guess like authenticity, I think, is the word people would probably use to describe that kind of vibe. But yeah, I don't know, I don't feel bad for YouTube like when they join Google. I mean, you see the things that they do from a technology basis and like the resources like Google has at its disposal, it's just it's freaking outrageous. I mean, it's awesome and it's scary and yeah. So Andrew, I have a quick question for you. What's like as CTO, what's kind of the biggest like fire that you have to put out on a regular basis like in regards to technology that goes into a video platform? It's stuff that he has broken. I break the website more than anybody. Don't blame me. The biggest fire I have to put out on a daily basis, you know, it's less technology stuff like every day. You know, I think as we become like more of a streamlined business and we like get smarter at things like doing stuff that we hadn't done before like marketing, you know, it becomes like the people that have been around for a while end up kind of making more strategic decisions than like the day to day fire stuff. You know, I mean, the worst like technical related thing that happened to us this year was we got like DDoS super bad in January. We were down for like most of the morning. Yeah. Was that North Korea? It was not North Korea. Although if you're watching, email me. We will definitely host the interview for you. Oh my God. Do it. Now we actually – I guess I'll tell the story. I've never told a story. This is a good story. Tell the story. I'll tell the story. So we were getting DDoSed and we got an email. Let me just order events here. I guess the DDoSer is watching. I hope he is. Listen to us. Because you should be scared. So we got DDoSed. The site was down. It was a big mess. We're trying to keep it up. We have like a failover site and we flip over that but like, you know, it takes them a couple of minutes to retarget that DDoS. So it's not a good situation. It's all hands on deck. A bunch of people are doing various things to try to get stuff working. What hour of the day is this? This is like morning. This is like 10 a.m. Yeah. I'm running around screaming. Yeah. A lot of people with their offices locked with like 10 people in it like all staring at a screen really closely like a lot of that that morning. But the site was down so even people like the designers, you know, the engineers were working on like technical solutions like okay, we're going to route all of our traffic through EC2 or we're going to like get this DDoS mitigator online. And, you know, we were calling up people like going to people's websites, calling up the 800 number and being like, hey, you do like DDoS mitigation? They're like, yeah. We're like, great, we're a top 50 website and we're down and we need to like point all of our traffic at you right now. That was a crazy morning for like that. But the funniest and the best thing that happened in that day was we got an email from this guy that claimed to be the one DDoSing us and he wanted $100. And we were like, $100? But we don't negotiate with terrorists. But we were like, what should we do? What should we say to this guy? First we made him prove it. So we were like, prove it to you. So we like stopped the DDoS and he said he was going to do it and we're like, oh, shit, it's actually him. And he was like, I want you to pay me $100. And we're like, all right, how would we pay you? And he's like, use like this website. And you go to this website and it's like some scammy like debit card fake thing that you plug in your information and it goes through like Germany and then the Cayman Islands and you get the money. So we're like, okay, we're going to like run this by our legal department and find out if we can pay you this way. And basically trying to string this guy along and kind of keep him on the line. And we're saying all this stuff over the course of the day like, we need your W-2 to pay you. This is not going to happen. So what we did was we set up a fake payment website. It was called like securepayment.us or something. Your team created one. Yeah, the site was down so the designers had nothing to do so they built a fake website. And it looked like it was like a bootstrap thing with like a big like clip art dollar bill and it was like the safest way to pay online. So we're like, all right, go to this website. What about this? We can't pay you through this German thing. So what if you go to this website? So we sent him this link. So he got his IP. No. And not only that, we had a pop-up that said, you know, click here to verify it works in your country which was just the HTML5 geolocation API. Got the guy's like street address. Got. Wow. And then what? But he was in North Africa. We couldn't get to him. He wasn't around the corner like we were hoping. We could just go and knock on the door. Excuse me. I'd like to ask you a few questions. He DDoSed you guys for $100. Well, presumably the $100 was just like a phishing scam so they didn't give you information. Yeah, it's $100 to be like – because once you're on that list of places that will negotiate or whatever, it's like – And if you go back to – I think it was January or was it – it was earlier in the year but there were like a string of data. I don't know if you guys remember. There was like a string of sites that were – Yeah, it was Dropbox also, right? Yeah, and like a couple of places published the email and it was the same email we got except he was asking for like different amounts of money like $50 or like $75. He was very clever. Yeah. Anyway – Great marketing team that guy has. Yeah, right. We learned a lot that day. Yeah, including even when you catch the guy, you can't do anything about it. Yeah. Amazing. But that – yeah, the fake site was just like – even though like – Is that fake site still fun? And it was like really bad and everybody's kind of bummed. It was still like this really kind of fun – It turned into a fun day. – hilarious thing. It was like, look at this site we just made. That's good. Yeah. That's awesome. So what does the next five years for Vimeo look like? Oh, man. You. Got it. Well, we're going to keep growing. I think Vimeo On Demand is like super promising. I think the user expectation – you guys talk about this a lot in the video – like the user expectation of like being able to pay for things online is definitely changing over time. People's capability to produce things to put online that are actually worth watching is increasing. So we're hoping to be like right in the middle of that combination of things that are happening of like giving the tool set and being the place that people want to put their stuff to sell directly to the consumer. From like a pure technology basis like obviously higher resolution video is – what's on the input side and the output side is going to get bigger and bigger and bigger. And I think what's happening – what happened basically a year and a half or what we saw basically two to basically like a year ago was people's expectation of how video and where video can be played like completely flat. So the idea that you can shoot something on your phone and watch it on your TV almost immediately is like a totally nuts idea like three or four years ago. Today it is completely standard issue. So you know like set top boxes, desktop, phone, this idea that you don't have flash installed or you don't have a TV that has the right codec or some shit like that. No, no, those days are over. Like compatibility for playing back video is like from a consumer perspective a solved problem. So there's like no going back from that expectation that whatever you're paying for something, wherever you're shooting something, you're going to be able to watch it and experience it anywhere. And I think what we're going to start seeing soon and this is happening with like cloud providers like – is like the kind of idea of like capturing creation. I feel like that's going to be coming more of a kind of flat process. So you know you shoot video over here and you watch it someplace else. Well now it's going to shift more into the realm of particularly in the pros but soon everywhere like you shoot here, you edit here, you can also edit here, you can you know collaborate with somebody over here. The kind of cloud aspect of actual video creation hasn't really come to fruition. So that's another area that I think we're like primed to kind of be involved in and I'm super excited about that. So are you guys going to make a cloud based editing and publishing solution? Is that what you're talking about? Is Cameo going to be for my desktop in two years? Well the interesting thing about Cameo is that particularly the 1.0 and there's still a lot of this in 2.0 although we've optimized it. That's actually a cloud based editing solution so it's like you capture on your phone but all the editing and all the effects and all that stuff, that's all being pushed up and rendered on the cloud and pulled back to your phone. Oh okay. You said it's why there is a delay in some of this stuff. And so we've optimized a lot of that out by doing more of these things locally but that engine that powers that whole kind of process is like modular. So we've actually taken a lot of what was going on in the cloud and moved that into the phone and we have this ability now to kind of move this video creation engine wherever we want. So I think it's a very natural extension to kind of bring that to other places. I mean the obvious one is Android and like tablets and stuff like that. But yeah, it's definitely not out of the realm of reason to bring it to the web and connect all these things so it becomes more of a contiguous process. Yeah, I mean, he's already taken steps in that direction that it would be awesome to provide that sort of same tool set for our pros especially. I mean, how many times do you get like a screener or a private link from a Vimeo link that is like here, take a look at this rough cut. It's got to be private and it's got to look awesome so I'm going to send it via Vimeo. Imagine being able to like collaborate with multiple people across the country, across the world on that same file, uploading other files and having that collaboration there directly on the place that you will end up watching. It's like perfect. So does a world exist where Vimeo does things like House of Cards where people are rushing to go to Vimeo to watch a new show? Well, I mean, it's kind of already happening with high maintenance. I mean, I think that we were lucky in that high maintenance had like a pretty fervent audience already and we promoted it a bunch. So the excitement around the original content, I mean, it's been proven on Netflix and stuff, but we're already starting to understand how you go about doing something like that. So I hope you see a lot more of it. Yeah, and I think the key element that will differentiate like what Netflix is doing from like what Vimeo is capable of is actually like… Money. They have way more. So Vimeo has this, you know, the most talented people. And the fact that we would be able to facilitate them making more of that awesome content and then selling it to their audience who are also Vimeo users and beyond, I think that's what's going to be the most important thing is like finding people like the high maintenance folks who are already making awesome stuff and being like we want to do, I mean, we want you to do more of that and we want to give you money to do more of that. And I think that there's so many people making awesome, awesome stuff on Vimeo. We just need to like continue to find them, fund them, and promote them. And I mean, that's the thing is if we're making things, tools, the website, decisions based on is this going to be good for our community, for our users, then we're doing the right thing because that ultimately feeds back into what makes the website great and what makes working here great and what makes everybody who comes to the site think that this is awesome and want to do the same thing. Exactly. Awesome, awesome guy. Alright, I think we should wrap up. We've gone. Yeah. We had a solid conversation. This was great. Thank you guys so much for hanging out. And for the people watching, go to youtube.com slash the verge and search for this episode of Small Empires or you can watch it on the verge.com. Or Vimeo. Or Vimeo. Or Vimeo. Or Vimeo. I was saving the best for last. Yeah, thank you. But yeah, so that actually concludes this season of Small Empires as well as these Small Empires Hangouts. But luckily for you, they are on the internet so you can watch them over and over and over again. And that's it. We won't be back next week. We might be back for season three. I don't know. Season three on Vimeo. Yeah, maybe. Stella. And an awesome future. But yeah, thanks you guys for watching and tuning in and we will see you in the future. | [
{
"start": 0,
"end": 7.8,
"text": " Hello, Internet. Welcome to the final Google Hangout of Small Empires. This episode was"
},
{
"start": 7.8,
"end": 13.700000000000001,
"text": " about Vimeo and we are wonderfully joined by some of the Vimeo team here and obviously"
},
{
"start": 13.700000000000001,
"end": 20.12,
"text": " as well as Stephen and Kirk and Alexis who you guys know very well by this point. So"
},
{
"start": 20.12,
"end": 25.400000000000002,
"text": " we have Andrew and Andrea from the Vimeo team and you guys can introduce yourselves and"
},
{
"start": 25.4,
"end": 31.479999999999997,
"text": " obviously talk about Vimeo and what you guys do for the company. Yeah, sure. So I'm Andrew"
},
{
"start": 31.479999999999997,
"end": 40.48,
"text": " Pyle. I'm the CTO here at Vimeo. And I'm Andrea Allen. I'm the Director of Video Production"
},
{
"start": 40.48,
"end": 48.56,
"text": " at Vimeo. So why don't you talk about Vimeo a little? Sure. Yeah, so Vimeo is a big-ish"
},
{
"start": 48.56,
"end": 55.12,
"text": " video sharing website. We've been doing this for about ten years. It's changed quite a"
},
{
"start": 55.12,
"end": 59.599999999999994,
"text": " bit over that time and I think at the time of this video when the Small Empire Sigma"
},
{
"start": 59.599999999999994,
"end": 66.56,
"text": " shot, we're a little over 160 people. We're here in New York. It's 2014 and we're just"
},
{
"start": 66.56,
"end": 76.56,
"text": " about to go into the holidays. Yeah. So everybody's taking a big side relief? Well, today's kind"
},
{
"start": 76.56,
"end": 81.24,
"text": " of a, people are pretty psyched today because it's our holiday party tonight and we showed"
},
{
"start": 81.24,
"end": 84.56,
"text": " the video in front of the whole company and people are pretty into it. So there's a lot"
},
{
"start": 84.56,
"end": 92.76,
"text": " of like Vimeo nationalism going around the office. We're ready to get turnt. And Vimeo"
},
{
"start": 92.76,
"end": 98.44,
"text": " knows how to get turnt for sure. Okay, wait, speaking of Vimeo nationalism, what is the"
},
{
"start": 98.44,
"end": 113.08,
"text": " story behind the pizza flag and the"
},
{
"start": 113.08,
"end": 120.56,
"text": " pizza culture? For a while there was this big joke every time we would go out for pizza"
},
{
"start": 120.56,
"end": 125.28,
"text": " or people would be like, oh, you want pizza? And it just got to be this running joke in"
},
{
"start": 125.28,
"end": 131.6,
"text": " the office that pizza is the best thing ever and we started doing things like drinking,"
},
{
"start": 131.6,
"end": 135.72,
"text": " there was a pizza beer I think that was passed around at one point. Is that a Mark thing?"
},
{
"start": 135.72,
"end": 144.92,
"text": " Pizza culture is alive and well here at Vimeo and we decided that, I think Chris decided"
},
{
"start": 144.92,
"end": 150.07999999999998,
"text": " we needed to have a pledge to the pizza flag and he wrote it up and it's beautiful. Yeah,"
},
{
"start": 150.07999999999998,
"end": 156.36,
"text": " we should give Mark a shout out. Yeah, Mark, for, Mark, don't put that in your mouth. We've"
},
{
"start": 156.36,
"end": 163.64,
"text": " got this guy who works here on the community team and he brings in special guests. This"
},
{
"start": 163.64,
"end": 168.64,
"text": " could be people who work at Vimeo or just people who are from the Vimeo community and"
},
{
"start": 168.64,
"end": 175.76,
"text": " he finds the craziest stuff online, buys it and then they eat it together and he films"
},
{
"start": 175.76,
"end": 180.6,
"text": " it and it's insane. It's like the weird stuff. He puts it up on Vimeo. You find it"
},
{
"start": 180.6,
"end": 186.35999999999999,
"text": " in the back of the Chinese bakery that have cartoon rabbits on them and you're like,"
},
{
"start": 186.35999999999999,
"end": 189.64,
"text": " what is this? And then you eat it and it's like, I don't know, some fruit that you've"
},
{
"start": 189.64,
"end": 196.07999999999998,
"text": " never heard of. Yeah, he had like pizza flavored beer once. Yeah, octopus chips. There's,"
},
{
"start": 196.07999999999998,
"end": 202,
"text": " I mean, there's one, damn it. Wait, one of them is called eating meat in a bag from the"
},
{
"start": 202,
"end": 210.48,
"text": " garbage. Did you just add that? Are you serious? I missed that. Are you making that up right"
},
{
"start": 210.48,
"end": 219.6,
"text": " now? Where is this? I'm going to link it to you guys. Right there. It's, the thumbnail"
},
{
"start": 219.6,
"end": 223.88,
"text": " is just him pulling a piece of meat out of a bag that looks like it came from the garbage."
},
{
"start": 223.88,
"end": 229.92,
"text": " Oh, Mark, you're getting, this looks accurate. Oh, Mark. That's our designer Justin on the"
},
{
"start": 229.92,
"end": 236.92,
"text": " right, our designer. So yeah, a lot of these are shot in the office. Oh, I'm scared to"
},
{
"start": 236.92,
"end": 240.92,
"text": " watch it. I would not want to take meat out of the garbage from here. Yeah, I don't really"
},
{
"start": 240.92,
"end": 246.76,
"text": " understand. This episode's product, meat in a bag from the garbage. Wow, yeah, accurate."
},
{
"start": 246.76,
"end": 251.84,
"text": " So cool. So before we get too sidetracked by that, I think that that's a pretty good"
},
{
"start": 251.84,
"end": 256.15999999999997,
"text": " example of what we noticed when we were there and just about like the company culture that"
},
{
"start": 256.15999999999997,
"end": 263.03999999999996,
"text": " you guys have at the Mio. It seems like it's very vibrant and people are very happy there."
},
{
"start": 263.03999999999996,
"end": 268.59999999999997,
"text": " Yeah, it's something that I sort of take, I mean, it's weird to take that seriously"
},
{
"start": 268.59999999999997,
"end": 274.92,
"text": " to use those words to take something that, but I really do. Working with people that"
},
{
"start": 274.92,
"end": 280.88,
"text": " are so talented and so good at their jobs can be very intimidating, but what's great"
},
{
"start": 280.88,
"end": 285.84000000000003,
"text": " is that everybody, the thing that everybody has in common, whether it's a developer, an"
},
{
"start": 285.84000000000003,
"end": 290.76,
"text": " engineer on the back end, or someone who's a designer, or someone who works in marketing"
},
{
"start": 290.76,
"end": 297.76,
"text": " or PR, we all are like really into having fun. And although that sounds like, yeah,"
},
{
"start": 297.76,
"end": 301.92,
"text": " okay, everybody likes to have fun, Vimeo takes it to a level that I've never worked at a"
},
{
"start": 301.92,
"end": 308.72,
"text": " company where we've been at the level of fun. It's almost like this requirement. We outdo"
},
{
"start": 308.72,
"end": 314.84000000000003,
"text": " each other. We try to see how much fun. Let me just give one example. Every year we go"
},
{
"start": 314.84000000000003,
"end": 321.84000000000003,
"text": " to, we call it the summer retreat, and we go somewhere outside of the city. It would"
},
{
"start": 321.84000000000003,
"end": 325.48,
"text": " be best if it was in international waters. We're working on that. But we go outside of"
},
{
"start": 325.48,
"end": 330.04,
"text": " the city and we take over basically like a campsite that is usually for kids."
},
{
"start": 330.04,
"end": 331.36,
"text": " It's like a summer camp."
},
{
"start": 331.36,
"end": 336.44,
"text": " It's a summer camp. And we take it over for a whole weekend, and we just kind of like"
},
{
"start": 336.44,
"end": 343.44,
"text": " rage and go nuts. And it's one of my, it will continually be a new favorite memory every"
},
{
"start": 343.6,
"end": 344.12,
"text": " year."
},
{
"start": 344.12,
"end": 348.98,
"text": " There's nothing quite as therapeutic as like going into the woods with 150-year co-workers"
},
{
"start": 348.98,
"end": 351.84000000000003,
"text": " and just like having it out for a weekend."
},
{
"start": 351.84000000000003,
"end": 353.92,
"text": " Yes. Getting turned in the woods."
},
{
"start": 353.92,
"end": 357.96000000000004,
"text": " Getting turned in the woods. It's the best way. You really get to know people that you,"
},
{
"start": 357.96,
"end": 362.88,
"text": " you know, not everybody works with everyone else. But all those barriers are down when,"
},
{
"start": 362.88,
"end": 369.52,
"text": " you know, you're out in nature having a train, going on a canoe ride, having a drone around"
},
{
"start": 369.52,
"end": 372.15999999999997,
"text": " the camp. You know, there's just like anything."
},
{
"start": 372.15999999999997,
"end": 377.35999999999996,
"text": " Yeah. And it's, you know, work is a place you spend like most of your life for better"
},
{
"start": 377.35999999999996,
"end": 382.24,
"text": " or for worse. So it's like you really need to like the people you spend that time with."
},
{
"start": 382.24,
"end": 386.96,
"text": " And, you know, I think Vimeo, it's a lot of people who work here are like relatively"
},
{
"start": 386.96,
"end": 390.84,
"text": " young but they've also worked here for a long time. So they're like pretty close friends"
},
{
"start": 390.84,
"end": 396.08,
"text": " through actually like a big chunk of their lives which is kind of, kind of weird to think"
},
{
"start": 396.08,
"end": 398.44,
"text": " about. But so yeah."
},
{
"start": 398.44,
"end": 402.35999999999996,
"text": " Is most of your team based in New York or do you have international offices as well?"
},
{
"start": 402.35999999999996,
"end": 405.52,
"text": " Yeah. Almost everyone's in New York right now except for I think there's like two or"
},
{
"start": 405.52,
"end": 406.52,
"text": " three people in London."
},
{
"start": 406.52,
"end": 407.52,
"text": " Oh wow."
},
{
"start": 407.52,
"end": 408.52,
"text": " And a couple in LA."
},
{
"start": 408.52,
"end": 414.12,
"text": " And a couple in LA. Sorry. So, you know, my parents had, you know, had people around"
},
{
"start": 414.12,
"end": 419.72,
"text": " the world like who work remotely. A lot of that is while we wait for their visa stuff"
},
{
"start": 419.72,
"end": 420.72,
"text": " to clear."
},
{
"start": 420.72,
"end": 421.72,
"text": " Yeah."
},
{
"start": 421.72,
"end": 425.6,
"text": " And Andrew, you've been with Vimeo since like day zero, right?"
},
{
"start": 425.6,
"end": 432.96,
"text": " Well, I've been, yeah, I've been here since late 05 which is basically like, you know,"
},
{
"start": 432.96,
"end": 438.76,
"text": " Vimeo launched in like earlier that year but it wasn't like what it is today. Back then"
},
{
"start": 438.76,
"end": 446.64,
"text": " it was basically a personal site of our founders and it was only his videos. So I actually"
},
{
"start": 446.64,
"end": 452.92,
"text": " came to work at College Humor way back in the day and kind of grew up with the company"
},
{
"start": 452.92,
"end": 457.28,
"text": " and as Vimeo became more and more of a primary thing I moved on to doing that."
},
{
"start": 457.28,
"end": 464.52,
"text": " Yeah. And I joined up in, well I joined Vimeo and started posting my own videos in 2006"
},
{
"start": 464.52,
"end": 470.84,
"text": " and then came to work at Vimeo in 2008. So I've also been here a little bit. Not as long"
},
{
"start": 470.84,
"end": 471.84,
"text": " as Pyle obviously but."
},
{
"start": 471.84,
"end": 472.84,
"text": " I mean you're the longest."
},
{
"start": 472.84,
"end": 476.71999999999997,
"text": " Yes, he's grandma. He's grandma Pyle."
},
{
"start": 476.71999999999997,
"end": 480.88,
"text": " What is Vimeo, the name? Is that just a name that someone came up with?"
},
{
"start": 480.88,
"end": 481.88,
"text": " Jake."
},
{
"start": 481.88,
"end": 488.08,
"text": " Yeah, our founder came up with that Jake Ladwick. It has two meanings. One is video with me"
},
{
"start": 488.08,
"end": 491.71999999999997,
"text": " in it and the other is it's an anagram of movie."
},
{
"start": 491.71999999999997,
"end": 492.71999999999997,
"text": " Oh."
},
{
"start": 492.72,
"end": 500.48,
"text": " And the me part of that is pretty integral actually because on Vimeo you're only allowed"
},
{
"start": 500.48,
"end": 507.20000000000005,
"text": " to upload videos that you create or had a big hand in creating and I think that really"
},
{
"start": 507.20000000000005,
"end": 512.32,
"text": " lends itself to back at the beginning you could watch a video and when you left a comment"
},
{
"start": 512.32,
"end": 516.2,
"text": " you knew that you were speaking directly to that creator and I think this is mentioned"
},
{
"start": 516.2,
"end": 524,
"text": " by Alexis in the video but that is actually part of the reason that I think the community"
},
{
"start": 524,
"end": 528.32,
"text": " grew in the way that it did rather than how it does on other sites like YouTube where"
},
{
"start": 528.32,
"end": 533.44,
"text": " it can be a little caustic because you don't, if you're just kind of throwing that comment"
},
{
"start": 533.44,
"end": 536.72,
"text": " out into the ether it doesn't matter what you say but when you're talking directly to"
},
{
"start": 536.72,
"end": 541.36,
"text": " the person that made that thing you're going to be a little bit more careful and nice."
},
{
"start": 541.36,
"end": 548.24,
"text": " Yeah, it's kind of an alien person. It grew out of this place where people put their own,"
},
{
"start": 548.24,
"end": 555.94,
"text": " I won't say exactly private but personal videos and that's really what the me was about. Ironically"
},
{
"start": 555.94,
"end": 563.96,
"text": " there's YouTube which launched pretty much in the same month but we didn't really know"
},
{
"start": 563.96,
"end": 570.96,
"text": " about each other so it's funny that the two big video sharing sites are me and you."
},
{
"start": 570.96,
"end": 577.1600000000001,
"text": " Yeah, it is interesting though because YouTube is generally, if you look at YouTube globally"
},
{
"start": 577.1600000000001,
"end": 583.36,
"text": " it's more about audience building and getting numbers and going viral. That's what YouTube"
},
{
"start": 583.36,
"end": 588.9200000000001,
"text": " is at its core but then video is about here's something I made or here's something that"
},
{
"start": 588.9200000000001,
"end": 593.2,
"text": " I saw or here's something that I feel. They are fundamentally different and it's just"
},
{
"start": 593.2,
"end": 599.32,
"text": " this weird coincidence maybe or just the power of language that forced that to happen."
},
{
"start": 599.32,
"end": 604.32,
"text": " Yeah, I think it's everything. You can't look at one particular aspect of it and be like"
},
{
"start": 604.32,
"end": 609.6,
"text": " oh it was this rule or it was this piece of content that really defined Vimeo or YouTube"
},
{
"start": 609.6,
"end": 615.2,
"text": " for people. Yeah, it's everything. It's the aesthetic, it's the content on there as a"
},
{
"start": 615.2,
"end": 619.2800000000001,
"text": " whole, it's the way people talk to each other, it's great things."
},
{
"start": 619.2800000000001,
"end": 625.96,
"text": " I think a lot of it too is being an early user of the site I just remember seeing videos"
},
{
"start": 625.96,
"end": 630.4000000000001,
"text": " that Andrew and Jake and Zach and all these people who were working there were making"
},
{
"start": 630.4000000000001,
"end": 637.32,
"text": " and that sort of taught me what it was like to be on this site. When I'm on this site"
},
{
"start": 637.32,
"end": 644.52,
"text": " I should act like this. This is how it's expected and this is what's appropriate and I think"
},
{
"start": 644.52,
"end": 648.76,
"text": " that was really helpful too in building that community. But like Payal said, you can't"
},
{
"start": 648.76,
"end": 653.44,
"text": " point to one thing, it's a lot of things."
},
{
"start": 653.44,
"end": 659.44,
"text": " It's funny because I've been updating my profile in the last couple of days and I haven't"
},
{
"start": 659.44,
"end": 665.32,
"text": " seen some of the notes on the website that are there in the profile settings and stuff."
},
{
"start": 665.32,
"end": 670.6,
"text": " And there's all these little hidden jokes that you kind of notice really browsing deeply"
},
{
"start": 670.6,
"end": 676.32,
"text": " and it's so refreshing to find things like that throughout the site. The way that things"
},
{
"start": 676.32,
"end": 681.1600000000001,
"text": " are worded or different prompts, it's very clear that there is a sense of humour there"
},
{
"start": 681.16,
"end": 688.4399999999999,
"text": " and that's valued. And I think that is so huge in being able to differentiate the feeling"
},
{
"start": 688.4399999999999,
"end": 690.76,
"text": " of both sides. It's so well done."
},
{
"start": 690.76,
"end": 691.76,
"text": " Oh, thank you."
},
{
"start": 691.76,
"end": 698.24,
"text": " We kind of have this saying that it's important to take people's work seriously and you should"
},
{
"start": 698.24,
"end": 703.16,
"text": " take your work seriously but you should never take yourself too seriously. And I think that"
},
{
"start": 703.16,
"end": 707.48,
"text": " comes through in the site too. You should talk about the fart thing."
},
{
"start": 707.48,
"end": 709.72,
"text": " Do you go into the video?"
},
{
"start": 709.72,
"end": 714.6800000000001,
"text": " If you go into the video search field and you type in the word fart, you'll have a pleasant"
},
{
"start": 714.6800000000001,
"end": 715.6800000000001,
"text": " surprise."
},
{
"start": 715.6800000000001,
"end": 716.6800000000001,
"text": " Everybody's doing it right now."
},
{
"start": 716.6800000000001,
"end": 717.6800000000001,
"text": " It's doing it right now."
},
{
"start": 717.6800000000001,
"end": 718.6800000000001,
"text": " It's doing it right now."
},
{
"start": 718.6800000000001,
"end": 719.6800000000001,
"text": " It's the flag that works."
},
{
"start": 719.6800000000001,
"end": 720.6800000000001,
"text": " Roll up and down."
},
{
"start": 720.6800000000001,
"end": 729.6800000000001,
"text": " No, it's true. I mean, I think over the years we've been pretty consistent in, oh, the search"
},
{
"start": 729.6800000000001,
"end": 736.84,
"text": " is not working. I just got told our search is not working."
},
{
"start": 736.84,
"end": 737.84,
"text": " Yeah, it's technical difficulties."
},
{
"start": 737.84,
"end": 738.84,
"text": " Cool."
},
{
"start": 738.84,
"end": 739.84,
"text": " That's because we're in an all team meeting."
},
{
"start": 739.84,
"end": 740.84,
"text": " Awesome, yeah."
},
{
"start": 740.84,
"end": 750.84,
"text": " Should I get in a minute, I guess. Yeah, no, I think we've been really consistent over"
},
{
"start": 750.84,
"end": 757.6800000000001,
"text": " the years with our kind of voice and our personality. We want to put the thing out in the world"
},
{
"start": 757.6800000000001,
"end": 761.6,
"text": " that makes us happy and that we want to use and I think that's why it's so closely aligned"
},
{
"start": 761.6,
"end": 768.8000000000001,
"text": " with what we're like personally. And getting 160 people's personality into a website is"
},
{
"start": 768.8,
"end": 774.4799999999999,
"text": " a weird thing to think about. But a lot of people that work here now came from the community"
},
{
"start": 774.4799999999999,
"end": 779.4799999999999,
"text": " or came to Vimeo because they got that from what was out there."
},
{
"start": 779.4799999999999,
"end": 782.3199999999999,
"text": " Yeah, you identify. You kind of see the site and you're like, I like this."
},
{
"start": 782.3199999999999,
"end": 785.9599999999999,
"text": " Yeah, it's a little bit of like a virtuous cycle of you put something out there that"
},
{
"start": 785.9599999999999,
"end": 791.3199999999999,
"text": " people enjoy using and they'll eventually come work with you."
},
{
"start": 791.3199999999999,
"end": 798.4799999999999,
"text": " So as someone who is a casual video browser, I spend a lot of time on YouTube and my idea"
},
{
"start": 798.48,
"end": 803.76,
"text": " of Vimeo and a lot of my friends feel the same way is that Vimeo is just a website that"
},
{
"start": 803.76,
"end": 810.2,
"text": " has really great quality videos. What do you guys think Vimeo is and sort of stands for"
},
{
"start": 810.2,
"end": 816.5600000000001,
"text": " because YouTube is the biggest thing ever. But Vimeo exists and it's really strong and"
},
{
"start": 816.5600000000001,
"end": 821.12,
"text": " you guys mentioned this a little bit in the video or Alexis did but yeah, talk about what"
},
{
"start": 821.12,
"end": 823.96,
"text": " separates what makes Vimeo different than YouTube."
},
{
"start": 823.96,
"end": 830.24,
"text": " I'll take one step and then you follow up. I'll add the color commentary real quick."
},
{
"start": 830.24,
"end": 836.6,
"text": " I think that the thing that separates it truly is, I mean, yes, Vimeo is known for the highest"
},
{
"start": 836.6,
"end": 842.1600000000001,
"text": " quality videos on the internet. But the thing is because of staff picks, that's what you're"
},
{
"start": 842.1600000000001,
"end": 847.84,
"text": " immediately going to see. I wouldn't necessarily call my videos the highest quality videos"
},
{
"start": 847.84,
"end": 854.12,
"text": " on Vimeo but I do feel like Vimeo is the place for me because the main difference that when"
},
{
"start": 854.12,
"end": 860.5600000000001,
"text": " I look at videos on YouTube versus videos on Vimeo is that the people who are uploading"
},
{
"start": 860.5600000000001,
"end": 867.2800000000001,
"text": " to Vimeo care about their videos in a different way than they care like the people that upload"
},
{
"start": 867.2800000000001,
"end": 873.6600000000001,
"text": " to YouTube. I think we were talking about YouTube being this place to get all these"
},
{
"start": 873.66,
"end": 879.04,
"text": " views. It doesn't necessarily matter how good the video is as long as you get views. Whereas"
},
{
"start": 879.04,
"end": 884.68,
"text": " on Vimeo, you care about your video and you're not looking necessarily to get this massive"
},
{
"start": 884.68,
"end": 889.8399999999999,
"text": " viral hit. It's a place that you go to upload something that you actually care about. I"
},
{
"start": 889.8399999999999,
"end": 896.04,
"text": " think that to me is the heart of what separates it and I'm sure Pai will have a different"
},
{
"start": 896.04,
"end": 897.04,
"text": " thing to say."
},
{
"start": 897.04,
"end": 902,
"text": " Yeah, well, I mean, I think, yeah, no, that's totally right. We usually say that it's like"
},
{
"start": 902,
"end": 905.84,
"text": " if you give a shit at all about how your video looks and about what people are going to say"
},
{
"start": 905.84,
"end": 910.4,
"text": " about it and what other videos are going to appear around it, it's better off being on"
},
{
"start": 910.4,
"end": 916.04,
"text": " Vimeo because those are the things we're better at. If you care about getting some kind of"
},
{
"start": 916.04,
"end": 920.84,
"text": " huge level of exposure or making money off through advertising, then that's what YouTube"
},
{
"start": 920.84,
"end": 929.36,
"text": " is for. That's kind of a weird delineation but it really stems from I think what is the"
},
{
"start": 929.36,
"end": 933.08,
"text": " more fundamental difference which is we've always built a product to really care towards"
},
{
"start": 933.08,
"end": 939.24,
"text": " people who make videos and YouTube as a product has really kind of veered down this path of"
},
{
"start": 939.24,
"end": 945.84,
"text": " being a viewing destination and being this kind of just massive repository of video,"
},
{
"start": 945.84,
"end": 948.52,
"text": " which is a very like Google thing."
},
{
"start": 948.52,
"end": 954.48,
"text": " So look, our incentives are aligned differently. Vimeo makes money off of subscriptions and"
},
{
"start": 954.48,
"end": 961.48,
"text": " from creators who sell their work or who want their tools then pay us for it. Yes, did it"
},
{
"start": 961.48,
"end": 962.48,
"text": " work?"
},
{
"start": 962.48,
"end": 963.48,
"text": " Yes!"
},
{
"start": 963.48,
"end": 972.72,
"text": " You know, the entire business is incentivized around watching a lot more content and watching"
},
{
"start": 972.72,
"end": 978.12,
"text": " ads with that content. So it's like, it really I think fundamentally is like two sides of"
},
{
"start": 978.12,
"end": 982.6,
"text": " the same coin. I think we built our feature set around people who make video and therefore"
},
{
"start": 982.6,
"end": 987.52,
"text": " tend to care a lot more about how it looks. That's probably why you see that content reflected"
},
{
"start": 987.52,
"end": 988.52,
"text": " on there."
},
{
"start": 988.52,
"end": 989.52,
"text": " Yeah."
},
{
"start": 989.52,
"end": 995.08,
"text": " Well, Alexis, are you going to do a Vimeo account? Are you going to start making short"
},
{
"start": 995.08,
"end": 996.08,
"text": " films?"
},
{
"start": 996.08,
"end": 1002.96,
"text": " You know, I actually have a Vimeo account from way back when. Let me see if it's still"
},
{
"start": 1002.96,
"end": 1006.9200000000001,
"text": " there. It's going to be really embarrassing if I tell you."
},
{
"start": 1006.9200000000001,
"end": 1010.6,
"text": " That's the best part. We'll see how far you've come."
},
{
"start": 1010.6,
"end": 1016.72,
"text": " Vimeo is like the only place on the internet that I use on a regular basis where it's like"
},
{
"start": 1016.72,
"end": 1019.88,
"text": " the other account holders and like some of the videos that are in my likes, hey like"
},
{
"start": 1019.88,
"end": 1025.04,
"text": " the time stamp is like eight years ago, nine years ago. It's like the whole world is going"
},
{
"start": 1025.04,
"end": 1028.3600000000001,
"text": " to be like that soon. Like everything you posted, it's just like, I mean I know it's"
},
{
"start": 1028.3600000000001,
"end": 1033.3600000000001,
"text": " out there but a lot of these companies and networks haven't been around long enough"
},
{
"start": 1033.3600000000001,
"end": 1036.04,
"text": " that you actually go back and you're like, shit that was a decade ago."
},
{
"start": 1036.04,
"end": 1038.04,
"text": " It's almost a decade now."
},
{
"start": 1038.04,
"end": 1039.04,
"text": " Yeah."
},
{
"start": 1039.04,
"end": 1040.04,
"text": " I found you Alexis."
},
{
"start": 1040.04,
"end": 1041.04,
"text": " Huh?"
},
{
"start": 1041.04,
"end": 1042.04,
"text": " I found you."
},
{
"start": 1042.04,
"end": 1043.04,
"text": " I found you."
},
{
"start": 1043.04,
"end": 1044.04,
"text": " Six years. Startup guy."
},
{
"start": 1044.04,
"end": 1051.04,
"text": " Breadpig the band rocks at the San Francisco Pier 39."
},
{
"start": 1051.04,
"end": 1056.04,
"text": " Yeah, this is not a terribly well produced video."
},
{
"start": 1056.04,
"end": 1059.04,
"text": " Is this you playing music?"
},
{
"start": 1059.04,
"end": 1062.04,
"text": " Yeah, yeah I had a band for a little bit. It was called Breadpig."
},
{
"start": 1062.04,
"end": 1067.04,
"text": " You look so earnest in your profile pic."
},
{
"start": 1067.04,
"end": 1070.04,
"text": " That's before he got broken."
},
{
"start": 1070.04,
"end": 1071.04,
"text": " Great."
},
{
"start": 1071.04,
"end": 1072.04,
"text": " Wow."
},
{
"start": 1072.04,
"end": 1077.04,
"text": " You're only following one person."
},
{
"start": 1077.04,
"end": 1078.04,
"text": " Oh wow."
},
{
"start": 1078.04,
"end": 1080.04,
"text": " I was not a good community member."
},
{
"start": 1080.04,
"end": 1083.04,
"text": " Yeah, you step this up. One like and one following."
},
{
"start": 1083.04,
"end": 1085.04,
"text": " Add it to the credits."
},
{
"start": 1085.04,
"end": 1090.04,
"text": " Yeah, we got to add it to the credits. Drive some traffic."
},
{
"start": 1090.04,
"end": 1091.04,
"text": " Yeah."
},
{
"start": 1091.04,
"end": 1092.04,
"text": " He needs it."
},
{
"start": 1092.04,
"end": 1094.04,
"text": " He doesn't need to go into all that."
},
{
"start": 1094.04,
"end": 1096.04,
"text": " Because you just roll him in."
},
{
"start": 1096.04,
"end": 1100.04,
"text": " So I have a question for you guys."
},
{
"start": 1100.04,
"end": 1105.04,
"text": " I think like I said before, just casual video watcher."
},
{
"start": 1105.04,
"end": 1113.04,
"text": " But the one blaring difference between Vimeo and YouTube is that you guys don't really push view count at all."
},
{
"start": 1113.04,
"end": 1115.04,
"text": " It's kind of even hard to find that."
},
{
"start": 1115.04,
"end": 1122.04,
"text": " Has that been a fundamental principle from the beginning that it wasn't about the views, it was about the quality of the video?"
},
{
"start": 1122.04,
"end": 1126.04,
"text": " Because obviously that's a pretty big design choice that you made."
},
{
"start": 1126.04,
"end": 1129.04,
"text": " Yeah, I think there's a couple of aspects to that."
},
{
"start": 1129.04,
"end": 1140.04,
"text": " Like when YouTube was, this is like 2007, 2008, it was like YouTube's one of their most popular pages was just like the most popular videos ever."
},
{
"start": 1140.04,
"end": 1145.04,
"text": " And it was like the same basically dozen videos for like several years because it's just a giant feedback loop."
},
{
"start": 1145.04,
"end": 1157.04,
"text": " And so when we were building Vimeo and building up the features, we didn't want to have this kind of like top ten or like most view type of ideas kind of floating around out there."
},
{
"start": 1157.04,
"end": 1166.04,
"text": " Because we just viewed it as this kind of like that's how you get into this like weird death spiral of like a certain community kind of belongs on Vimeo and takes it over."
},
{
"start": 1166.04,
"end": 1174.04,
"text": " We wanted the kind of experience that people had when they first came to Vimeo to be based around our curation and things like that."
},
{
"start": 1174.04,
"end": 1181.04,
"text": " So for us kind of as like a product team, we didn't really think views mattered that much."
},
{
"start": 1181.04,
"end": 1184.04,
"text": " I mean we've always understood that it obviously matters to the people that make the video."
},
{
"start": 1184.04,
"end": 1192.04,
"text": " Me personally, I don't think like an ever increasing number that eventually is just getting rounded off is all that exciting."
},
{
"start": 1192.04,
"end": 1196.04,
"text": " I know that that's not a super popular opinion amongst video creators."
},
{
"start": 1196.04,
"end": 1204.04,
"text": " But yeah, it has kind of remained a little bit more downplayed."
},
{
"start": 1204.04,
"end": 1211.04,
"text": " Like back in the day, it was like the total coin of the realm was like the number of plays you have on YouTube and people talk about that now."
},
{
"start": 1211.04,
"end": 1214.04,
"text": " But now when you see YouTube advertising, they talk about subscribers."
},
{
"start": 1214.04,
"end": 1215.04,
"text": " Yeah."
},
{
"start": 1215.04,
"end": 1218.04,
"text": " So I do think the kind of value of a play, it's kind of like a page view."
},
{
"start": 1218.04,
"end": 1223.04,
"text": " It's like I think the whole economy around video online is like evolving beyond that."
},
{
"start": 1223.04,
"end": 1226.04,
"text": " Just another way Vimeo is ahead of the curve."
},
{
"start": 1226.04,
"end": 1227.04,
"text": " Yeah."
},
{
"start": 1227.04,
"end": 1229.04,
"text": " I mean we also pushed harder."
},
{
"start": 1229.04,
"end": 1238.04,
"text": " It's much easier to see like how many likes that video has received and how many comments people have left on it."
},
{
"start": 1238.04,
"end": 1251.04,
"text": " And again, to me, I can't remember who said it, but it was like Vimeo, we never considered it like the Vimeo community, you shouldn't approach it like a sea of eyeballs that you need to trick into watching a video of yours."
},
{
"start": 1251.04,
"end": 1258.04,
"text": " You should be making something that you're proud of and you hope that people will also be into."
},
{
"start": 1258.04,
"end": 1267.04,
"text": " And you shouldn't be trying to trick people into watching your video by putting some crazy, I don't know, thumbnail on it or like say like,"
},
{
"start": 1267.04,
"end": 1270.04,
"text": " oh, just because it's got a huge number of views, you should totally watch this."
},
{
"start": 1270.04,
"end": 1271.04,
"text": " It's not based on that."
},
{
"start": 1271.04,
"end": 1272.04,
"text": " Right."
},
{
"start": 1272.04,
"end": 1273.04,
"text": " Yeah."
},
{
"start": 1273.04,
"end": 1278.04,
"text": " I mean I don't think I can like talk explicitly about some of these numbers."
},
{
"start": 1278.04,
"end": 1288.04,
"text": " But like it's funny because, you know, forever Vimeo has been compared to YouTube and like over the years, I don't know like how big we are compared to YouTube."
},
{
"start": 1288.04,
"end": 1296.04,
"text": " I know how big we are and I get numbers about YouTube, but even comparing the numbers like the way we count metrics and things like that, it's hard to compare apples to apples on that."
},
{
"start": 1296.04,
"end": 1300.04,
"text": " But we've always been like a percentage of YouTube, right?"
},
{
"start": 1300.04,
"end": 1303.04,
"text": " Whether that's players or traffic or uploaders or viewers or whatever it is."
},
{
"start": 1303.04,
"end": 1311.04,
"text": " And I don't really know what the percentage is that run the numbers like over the years, but it's always been like any percentage of YouTube is a meaningful thing to me."
},
{
"start": 1311.04,
"end": 1314.04,
"text": " You know, and like I think it's a meaningful thing for any website."
},
{
"start": 1314.04,
"end": 1318.04,
"text": " Like we're top, I don't know, 50 website or something like that."
},
{
"start": 1318.04,
"end": 1319.04,
"text": " It's pretty big."
},
{
"start": 1319.04,
"end": 1327.04,
"text": " And, you know, five years ago it was like, oh, YouTube has, you know, X numbers of hundreds of millions of videos played per month."
},
{
"start": 1327.04,
"end": 1329.04,
"text": " And I'm like, all right, well we do this many million."
},
{
"start": 1329.04,
"end": 1334.04,
"text": " And then now it's like, but in the press it was always like, well, then there's a tiny part of what YouTube is."
},
{
"start": 1334.04,
"end": 1338.04,
"text": " And now it's like, oh, YouTube does like several billion a month and we do like however many we do."
},
{
"start": 1338.04,
"end": 1340.04,
"text": " And we're like, okay, well, we're still doing a huge amount of traffic."
},
{
"start": 1340.04,
"end": 1342.04,
"text": " We're both like, it's crazy explosive."
},
{
"start": 1342.04,
"end": 1350.04,
"text": " And like, you know, a thousand times bigger than we were a couple of years ago, but it's still kind of comparatively this small thing."
},
{
"start": 1350.04,
"end": 1356.04,
"text": " It's weird how like you get bigger and bigger and bigger, but you're always smaller."
},
{
"start": 1356.04,
"end": 1357.04,
"text": " Right."
},
{
"start": 1357.04,
"end": 1358.04,
"text": " Biggest person in the room."
},
{
"start": 1358.04,
"end": 1360.04,
"text": " So it's like, it's kind of neat."
},
{
"start": 1360.04,
"end": 1372.04,
"text": " They've kind of run cover for us in that way where it's like we don't ever have to, you know, like run away from the idea of like we're too mass market or we're too popular or we're too anything."
},
{
"start": 1372.04,
"end": 1375.04,
"text": " Like I think we've really done a good job of walking that line."
},
{
"start": 1375.04,
"end": 1377.04,
"text": " So, yeah."
},
{
"start": 1377.04,
"end": 1382.04,
"text": " And I think that you guys have the advantage of, you have, you know, most of your team is in one location,"
},
{
"start": 1382.04,
"end": 1393.04,
"text": " whereas I think like as soon as YouTube got bought, like, right, they became part of this huge behemoth that is then all of a sudden scattered across all different places and become much more corporate."
},
{
"start": 1393.04,
"end": 1398.04,
"text": " So you guys are really being able to retain a lot of that culture and that style that wouldn't be possible otherwise."
},
{
"start": 1398.04,
"end": 1399.04,
"text": " That's true."
},
{
"start": 1399.04,
"end": 1407.04,
"text": " And I also have to say, like, throughout, you know, Andrew, what was your title when you came on to Bineo?"
},
{
"start": 1407.04,
"end": 1408.04,
"text": " Developer."
},
{
"start": 1408.04,
"end": 1409.04,
"text": " Developer."
},
{
"start": 1409.04,
"end": 1410.04,
"text": " And now he's CTO."
},
{
"start": 1410.04,
"end": 1412.04,
"text": " I mean, and that's awesome."
},
{
"start": 1412.04,
"end": 1420.04,
"text": " Like a lot of times, I don't know, I mean, Bineo is the best and like first technology company that I worked at."
},
{
"start": 1420.04,
"end": 1422.04,
"text": " Me too."
},
{
"start": 1422.04,
"end": 1432.04,
"text": " Me being hired on to do community work and then being able to create the video, in-house video production department for, you know,"
},
{
"start": 1432.04,
"end": 1438.04,
"text": " a site that is worshiped for its video is like beyond what I would have expected at any job."
},
{
"start": 1438.04,
"end": 1446.04,
"text": " And so that's another thing that makes Bineo, I think, and again, I don't know about Google and how they like hire or promote or anything or YouTube at all,"
},
{
"start": 1446.04,
"end": 1460.04,
"text": " but I can say that the way that Bineo treats its employees with like respect and like trust to continue to run with what we already know is a good model is like super awesome."
},
{
"start": 1460.04,
"end": 1461.04,
"text": " Yeah."
},
{
"start": 1461.04,
"end": 1463.04,
"text": " Yeah, it's been a good place to work at."
},
{
"start": 1463.04,
"end": 1465.04,
"text": " I think, you know, yeah, culture is important."
},
{
"start": 1465.04,
"end": 1473.04,
"text": " I don't think you can keep the kind of like, you know, you're talking about like the voice of the, you know, like in the kind of like personality."
},
{
"start": 1473.04,
"end": 1479.04,
"text": " It's like that's like the first thing you lose because, well, it just is."
},
{
"start": 1479.04,
"end": 1481.04,
"text": " You can't recreate that."
},
{
"start": 1481.04,
"end": 1483.04,
"text": " You cannot manufacture and scale that."
},
{
"start": 1483.04,
"end": 1484.04,
"text": " Yeah."
},
{
"start": 1484.04,
"end": 1490.04,
"text": " And like I guess like authenticity, I think, is the word people would probably use to describe that kind of vibe."
},
{
"start": 1490.04,
"end": 1496.04,
"text": " But yeah, I don't know, I don't feel bad for YouTube like when they join Google."
},
{
"start": 1496.04,
"end": 1504.04,
"text": " I mean, you see the things that they do from a technology basis and like the resources like Google has at its disposal, it's just it's freaking outrageous."
},
{
"start": 1504.04,
"end": 1508.04,
"text": " I mean, it's awesome and it's scary and yeah."
},
{
"start": 1508.04,
"end": 1510.04,
"text": " So Andrew, I have a quick question for you."
},
{
"start": 1510.04,
"end": 1521.04,
"text": " What's like as CTO, what's kind of the biggest like fire that you have to put out on a regular basis like in regards to technology that goes into a video platform?"
},
{
"start": 1521.04,
"end": 1523.04,
"text": " It's stuff that he has broken."
},
{
"start": 1523.04,
"end": 1525.04,
"text": " I break the website more than anybody."
},
{
"start": 1525.04,
"end": 1527.04,
"text": " Don't blame me."
},
{
"start": 1527.04,
"end": 1534.04,
"text": " The biggest fire I have to put out on a daily basis, you know, it's less technology stuff like every day."
},
{
"start": 1534.04,
"end": 1550.04,
"text": " You know, I think as we become like more of a streamlined business and we like get smarter at things like doing stuff that we hadn't done before like marketing, you know, it becomes like the people that have been around for a while end up kind of making more strategic decisions than like the day to day fire stuff."
},
{
"start": 1550.04,
"end": 1557.04,
"text": " You know, I mean, the worst like technical related thing that happened to us this year was we got like DDoS super bad in January."
},
{
"start": 1557.04,
"end": 1561.04,
"text": " We were down for like most of the morning."
},
{
"start": 1561.04,
"end": 1562.04,
"text": " Yeah."
},
{
"start": 1562.04,
"end": 1563.04,
"text": " Was that North Korea?"
},
{
"start": 1563.04,
"end": 1565.04,
"text": " It was not North Korea."
},
{
"start": 1565.04,
"end": 1567.04,
"text": " Although if you're watching, email me."
},
{
"start": 1567.04,
"end": 1569.04,
"text": " We will definitely host the interview for you."
},
{
"start": 1569.04,
"end": 1571.04,
"text": " Oh my God."
},
{
"start": 1571.04,
"end": 1573.04,
"text": " Do it."
},
{
"start": 1573.04,
"end": 1577.04,
"text": " Now we actually – I guess I'll tell the story."
},
{
"start": 1577.04,
"end": 1579.04,
"text": " I've never told a story."
},
{
"start": 1579.04,
"end": 1581.04,
"text": " This is a good story."
},
{
"start": 1581.04,
"end": 1582.04,
"text": " Tell the story."
},
{
"start": 1582.04,
"end": 1583.04,
"text": " I'll tell the story."
},
{
"start": 1583.04,
"end": 1587.04,
"text": " So we were getting DDoSed and we got an email."
},
{
"start": 1587.04,
"end": 1589.04,
"text": " Let me just order events here."
},
{
"start": 1589.04,
"end": 1591.04,
"text": " I guess the DDoSer is watching."
},
{
"start": 1591.04,
"end": 1593.04,
"text": " I hope he is."
},
{
"start": 1593.04,
"end": 1595.04,
"text": " Listen to us."
},
{
"start": 1595.04,
"end": 1597.04,
"text": " Because you should be scared."
},
{
"start": 1597.04,
"end": 1599.04,
"text": " So we got DDoSed."
},
{
"start": 1599.04,
"end": 1600.04,
"text": " The site was down."
},
{
"start": 1600.04,
"end": 1601.04,
"text": " It was a big mess."
},
{
"start": 1601.04,
"end": 1603.04,
"text": " We're trying to keep it up."
},
{
"start": 1603.04,
"end": 1608.04,
"text": " We have like a failover site and we flip over that but like, you know, it takes them a couple of minutes to retarget that DDoS."
},
{
"start": 1608.04,
"end": 1610.04,
"text": " So it's not a good situation."
},
{
"start": 1610.04,
"end": 1611.04,
"text": " It's all hands on deck."
},
{
"start": 1611.04,
"end": 1614.04,
"text": " A bunch of people are doing various things to try to get stuff working."
},
{
"start": 1614.04,
"end": 1616.04,
"text": " What hour of the day is this?"
},
{
"start": 1616.04,
"end": 1617.04,
"text": " This is like morning."
},
{
"start": 1617.04,
"end": 1618.04,
"text": " This is like 10 a.m."
},
{
"start": 1618.04,
"end": 1619.04,
"text": " Yeah."
},
{
"start": 1619.04,
"end": 1621.04,
"text": " I'm running around screaming."
},
{
"start": 1621.04,
"end": 1622.04,
"text": " Yeah."
},
{
"start": 1622.04,
"end": 1631.04,
"text": " A lot of people with their offices locked with like 10 people in it like all staring at a screen really closely like a lot of that that morning."
},
{
"start": 1631.04,
"end": 1643.04,
"text": " But the site was down so even people like the designers, you know, the engineers were working on like technical solutions like okay, we're going to route all of our traffic through EC2 or we're going to like get this DDoS mitigator online."
},
{
"start": 1643.04,
"end": 1650.04,
"text": " And, you know, we were calling up people like going to people's websites, calling up the 800 number and being like, hey, you do like DDoS mitigation?"
},
{
"start": 1650.04,
"end": 1651.04,
"text": " They're like, yeah."
},
{
"start": 1651.04,
"end": 1656.04,
"text": " We're like, great, we're a top 50 website and we're down and we need to like point all of our traffic at you right now."
},
{
"start": 1656.04,
"end": 1659.04,
"text": " That was a crazy morning for like that."
},
{
"start": 1659.04,
"end": 1668.04,
"text": " But the funniest and the best thing that happened in that day was we got an email from this guy that claimed to be the one DDoSing us and he wanted $100."
},
{
"start": 1668.04,
"end": 1674.04,
"text": " And we were like, $100?"
},
{
"start": 1674.04,
"end": 1677.04,
"text": " But we don't negotiate with terrorists."
},
{
"start": 1677.04,
"end": 1680.04,
"text": " But we were like, what should we do?"
},
{
"start": 1680.04,
"end": 1681.04,
"text": " What should we say to this guy?"
},
{
"start": 1681.04,
"end": 1682.04,
"text": " First we made him prove it."
},
{
"start": 1682.04,
"end": 1684.04,
"text": " So we were like, prove it to you."
},
{
"start": 1684.04,
"end": 1688.04,
"text": " So we like stopped the DDoS and he said he was going to do it and we're like, oh, shit, it's actually him."
},
{
"start": 1688.04,
"end": 1691.04,
"text": " And he was like, I want you to pay me $100."
},
{
"start": 1691.04,
"end": 1695.04,
"text": " And we're like, all right, how would we pay you?"
},
{
"start": 1695.04,
"end": 1697.04,
"text": " And he's like, use like this website."
},
{
"start": 1697.04,
"end": 1707.04,
"text": " And you go to this website and it's like some scammy like debit card fake thing that you plug in your information and it goes through like Germany and then the Cayman Islands and you get the money."
},
{
"start": 1707.04,
"end": 1713.04,
"text": " So we're like, okay, we're going to like run this by our legal department and find out if we can pay you this way."
},
{
"start": 1713.04,
"end": 1716.04,
"text": " And basically trying to string this guy along and kind of keep him on the line."
},
{
"start": 1716.04,
"end": 1724.04,
"text": " And we're saying all this stuff over the course of the day like, we need your W-2 to pay you."
},
{
"start": 1724.04,
"end": 1727.04,
"text": " This is not going to happen."
},
{
"start": 1727.04,
"end": 1733.04,
"text": " So what we did was we set up a fake payment website."
},
{
"start": 1733.04,
"end": 1738.04,
"text": " It was called like securepayment.us or something."
},
{
"start": 1738.04,
"end": 1740.04,
"text": " Your team created one."
},
{
"start": 1740.04,
"end": 1744.04,
"text": " Yeah, the site was down so the designers had nothing to do so they built a fake website."
},
{
"start": 1744.04,
"end": 1752.04,
"text": " And it looked like it was like a bootstrap thing with like a big like clip art dollar bill and it was like the safest way to pay online."
},
{
"start": 1752.04,
"end": 1756.04,
"text": " So we're like, all right, go to this website."
},
{
"start": 1756.04,
"end": 1757.04,
"text": " What about this?"
},
{
"start": 1757.04,
"end": 1758.04,
"text": " We can't pay you through this German thing."
},
{
"start": 1758.04,
"end": 1759.04,
"text": " So what if you go to this website?"
},
{
"start": 1759.04,
"end": 1760.04,
"text": " So we sent him this link."
},
{
"start": 1760.04,
"end": 1762.04,
"text": " So he got his IP."
},
{
"start": 1762.04,
"end": 1763.04,
"text": " No."
},
{
"start": 1763.04,
"end": 1772.04,
"text": " And not only that, we had a pop-up that said, you know, click here to verify it works in your country which was just the HTML5 geolocation API."
},
{
"start": 1772.04,
"end": 1775.04,
"text": " Got the guy's like street address."
},
{
"start": 1775.04,
"end": 1776.04,
"text": " Got."
},
{
"start": 1776.04,
"end": 1777.04,
"text": " Wow."
},
{
"start": 1777.04,
"end": 1779.04,
"text": " And then what?"
},
{
"start": 1779.04,
"end": 1782.04,
"text": " But he was in North Africa."
},
{
"start": 1782.04,
"end": 1784.04,
"text": " We couldn't get to him."
},
{
"start": 1784.04,
"end": 1786.04,
"text": " He wasn't around the corner like we were hoping."
},
{
"start": 1786.04,
"end": 1788.04,
"text": " We could just go and knock on the door."
},
{
"start": 1788.04,
"end": 1789.04,
"text": " Excuse me."
},
{
"start": 1789.04,
"end": 1791.04,
"text": " I'd like to ask you a few questions."
},
{
"start": 1791.04,
"end": 1794.04,
"text": " He DDoSed you guys for $100."
},
{
"start": 1794.04,
"end": 1799.04,
"text": " Well, presumably the $100 was just like a phishing scam so they didn't give you information."
},
{
"start": 1799.04,
"end": 1806.04,
"text": " Yeah, it's $100 to be like – because once you're on that list of places that will negotiate or whatever, it's like –"
},
{
"start": 1806.04,
"end": 1814.04,
"text": " And if you go back to – I think it was January or was it – it was earlier in the year but there were like a string of data."
},
{
"start": 1814.04,
"end": 1815.04,
"text": " I don't know if you guys remember."
},
{
"start": 1815.04,
"end": 1816.04,
"text": " There was like a string of sites that were –"
},
{
"start": 1816.04,
"end": 1818.04,
"text": " Yeah, it was Dropbox also, right?"
},
{
"start": 1818.04,
"end": 1827.04,
"text": " Yeah, and like a couple of places published the email and it was the same email we got except he was asking for like different amounts of money like $50 or like $75."
},
{
"start": 1827.04,
"end": 1829.04,
"text": " He was very clever."
},
{
"start": 1829.04,
"end": 1830.04,
"text": " Yeah."
},
{
"start": 1830.04,
"end": 1832.04,
"text": " Anyway –"
},
{
"start": 1832.04,
"end": 1834.04,
"text": " Great marketing team that guy has."
},
{
"start": 1834.04,
"end": 1838.04,
"text": " Yeah, right. We learned a lot that day."
},
{
"start": 1838.04,
"end": 1841.04,
"text": " Yeah, including even when you catch the guy, you can't do anything about it."
},
{
"start": 1841.04,
"end": 1842.04,
"text": " Yeah."
},
{
"start": 1842.04,
"end": 1843.04,
"text": " Amazing."
},
{
"start": 1843.04,
"end": 1846.04,
"text": " But that – yeah, the fake site was just like – even though like –"
},
{
"start": 1846.04,
"end": 1848.04,
"text": " Is that fake site still fun?"
},
{
"start": 1848.04,
"end": 1850.04,
"text": " And it was like really bad and everybody's kind of bummed."
},
{
"start": 1850.04,
"end": 1853.04,
"text": " It was still like this really kind of fun –"
},
{
"start": 1853.04,
"end": 1854.04,
"text": " It turned into a fun day."
},
{
"start": 1854.04,
"end": 1855.04,
"text": " – hilarious thing."
},
{
"start": 1855.04,
"end": 1857.04,
"text": " It was like, look at this site we just made."
},
{
"start": 1857.04,
"end": 1859.04,
"text": " That's good."
},
{
"start": 1859.04,
"end": 1860.04,
"text": " Yeah."
},
{
"start": 1860.04,
"end": 1861.04,
"text": " That's awesome."
},
{
"start": 1861.04,
"end": 1865.04,
"text": " So what does the next five years for Vimeo look like?"
},
{
"start": 1865.04,
"end": 1866.04,
"text": " Oh, man."
},
{
"start": 1866.04,
"end": 1867.04,
"text": " You."
},
{
"start": 1867.04,
"end": 1868.04,
"text": " Got it."
},
{
"start": 1868.04,
"end": 1871.04,
"text": " Well, we're going to keep growing."
},
{
"start": 1871.04,
"end": 1873.04,
"text": " I think Vimeo On Demand is like super promising."
},
{
"start": 1873.04,
"end": 1882.04,
"text": " I think the user expectation – you guys talk about this a lot in the video – like the user expectation of like being able to pay for things online is definitely changing over time."
},
{
"start": 1882.04,
"end": 1886.04,
"text": " People's capability to produce things to put online that are actually worth watching is increasing."
},
{
"start": 1886.04,
"end": 1898.04,
"text": " So we're hoping to be like right in the middle of that combination of things that are happening of like giving the tool set and being the place that people want to put their stuff to sell directly to the consumer."
},
{
"start": 1898.04,
"end": 1908.04,
"text": " From like a pure technology basis like obviously higher resolution video is – what's on the input side and the output side is going to get bigger and bigger and bigger."
},
{
"start": 1908.04,
"end": 1923.04,
"text": " And I think what's happening – what happened basically a year and a half or what we saw basically two to basically like a year ago was people's expectation of how video and where video can be played like completely flat."
},
{
"start": 1923.04,
"end": 1933.04,
"text": " So the idea that you can shoot something on your phone and watch it on your TV almost immediately is like a totally nuts idea like three or four years ago."
},
{
"start": 1933.04,
"end": 1935.04,
"text": " Today it is completely standard issue."
},
{
"start": 1935.04,
"end": 1946.04,
"text": " So you know like set top boxes, desktop, phone, this idea that you don't have flash installed or you don't have a TV that has the right codec or some shit like that."
},
{
"start": 1946.04,
"end": 1948.04,
"text": " No, no, those days are over."
},
{
"start": 1948.04,
"end": 1954.04,
"text": " Like compatibility for playing back video is like from a consumer perspective a solved problem."
},
{
"start": 1954.04,
"end": 1963.04,
"text": " So there's like no going back from that expectation that whatever you're paying for something, wherever you're shooting something, you're going to be able to watch it and experience it anywhere."
},
{
"start": 1963.04,
"end": 1975.04,
"text": " And I think what we're going to start seeing soon and this is happening with like cloud providers like – is like the kind of idea of like capturing creation."
},
{
"start": 1975.04,
"end": 1979.04,
"text": " I feel like that's going to be coming more of a kind of flat process."
},
{
"start": 1979.04,
"end": 1983.04,
"text": " So you know you shoot video over here and you watch it someplace else."
},
{
"start": 1983.04,
"end": 1992.04,
"text": " Well now it's going to shift more into the realm of particularly in the pros but soon everywhere like you shoot here, you edit here, you can also edit here, you can you know collaborate with somebody over here."
},
{
"start": 1992.04,
"end": 1997.04,
"text": " The kind of cloud aspect of actual video creation hasn't really come to fruition."
},
{
"start": 1997.04,
"end": 2003.04,
"text": " So that's another area that I think we're like primed to kind of be involved in and I'm super excited about that."
},
{
"start": 2003.04,
"end": 2007.04,
"text": " So are you guys going to make a cloud based editing and publishing solution?"
},
{
"start": 2007.04,
"end": 2008.04,
"text": " Is that what you're talking about?"
},
{
"start": 2008.04,
"end": 2012.04,
"text": " Is Cameo going to be for my desktop in two years?"
},
{
"start": 2012.04,
"end": 2019.04,
"text": " Well the interesting thing about Cameo is that particularly the 1.0 and there's still a lot of this in 2.0 although we've optimized it."
},
{
"start": 2019.04,
"end": 2031.04,
"text": " That's actually a cloud based editing solution so it's like you capture on your phone but all the editing and all the effects and all that stuff, that's all being pushed up and rendered on the cloud and pulled back to your phone."
},
{
"start": 2031.04,
"end": 2032.04,
"text": " Oh okay."
},
{
"start": 2032.04,
"end": 2035.04,
"text": " You said it's why there is a delay in some of this stuff."
},
{
"start": 2035.04,
"end": 2043.04,
"text": " And so we've optimized a lot of that out by doing more of these things locally but that engine that powers that whole kind of process is like modular."
},
{
"start": 2043.04,
"end": 2051.04,
"text": " So we've actually taken a lot of what was going on in the cloud and moved that into the phone and we have this ability now to kind of move this video creation engine wherever we want."
},
{
"start": 2051.04,
"end": 2054.04,
"text": " So I think it's a very natural extension to kind of bring that to other places."
},
{
"start": 2054.04,
"end": 2057.04,
"text": " I mean the obvious one is Android and like tablets and stuff like that."
},
{
"start": 2057.04,
"end": 2064.04,
"text": " But yeah, it's definitely not out of the realm of reason to bring it to the web and connect all these things so it becomes more of a contiguous process."
},
{
"start": 2064.04,
"end": 2074.04,
"text": " Yeah, I mean, he's already taken steps in that direction that it would be awesome to provide that sort of same tool set for our pros especially."
},
{
"start": 2074.04,
"end": 2083.04,
"text": " I mean, how many times do you get like a screener or a private link from a Vimeo link that is like here, take a look at this rough cut."
},
{
"start": 2083.04,
"end": 2086.04,
"text": " It's got to be private and it's got to look awesome so I'm going to send it via Vimeo."
},
{
"start": 2086.04,
"end": 2095.04,
"text": " Imagine being able to like collaborate with multiple people across the country, across the world on that same file,"
},
{
"start": 2095.04,
"end": 2101.04,
"text": " uploading other files and having that collaboration there directly on the place that you will end up watching."
},
{
"start": 2101.04,
"end": 2103.04,
"text": " It's like perfect."
},
{
"start": 2103.04,
"end": 2115.04,
"text": " So does a world exist where Vimeo does things like House of Cards where people are rushing to go to Vimeo to watch a new show?"
},
{
"start": 2115.04,
"end": 2118.04,
"text": " Well, I mean, it's kind of already happening with high maintenance."
},
{
"start": 2118.04,
"end": 2126.04,
"text": " I mean, I think that we were lucky in that high maintenance had like a pretty fervent audience already and we promoted it a bunch."
},
{
"start": 2126.04,
"end": 2132.04,
"text": " So the excitement around the original content, I mean, it's been proven on Netflix and stuff,"
},
{
"start": 2132.04,
"end": 2137.04,
"text": " but we're already starting to understand how you go about doing something like that."
},
{
"start": 2137.04,
"end": 2139.04,
"text": " So I hope you see a lot more of it."
},
{
"start": 2139.04,
"end": 2148.04,
"text": " Yeah, and I think the key element that will differentiate like what Netflix is doing from like what Vimeo is capable of is actually like…"
},
{
"start": 2148.04,
"end": 2150.04,
"text": " Money. They have way more."
},
{
"start": 2150.04,
"end": 2156.04,
"text": " So Vimeo has this, you know, the most talented people."
},
{
"start": 2156.04,
"end": 2162.04,
"text": " And the fact that we would be able to facilitate them making more of that awesome content"
},
{
"start": 2162.04,
"end": 2168.04,
"text": " and then selling it to their audience who are also Vimeo users and beyond,"
},
{
"start": 2168.04,
"end": 2175.04,
"text": " I think that's what's going to be the most important thing is like finding people like the high maintenance folks who are already making awesome stuff"
},
{
"start": 2175.04,
"end": 2181.04,
"text": " and being like we want to do, I mean, we want you to do more of that and we want to give you money to do more of that."
},
{
"start": 2181.04,
"end": 2186.04,
"text": " And I think that there's so many people making awesome, awesome stuff on Vimeo."
},
{
"start": 2186.04,
"end": 2190.04,
"text": " We just need to like continue to find them, fund them, and promote them."
},
{
"start": 2190.04,
"end": 2197.04,
"text": " And I mean, that's the thing is if we're making things, tools, the website, decisions based on"
},
{
"start": 2197.04,
"end": 2201.04,
"text": " is this going to be good for our community, for our users, then we're doing the right thing"
},
{
"start": 2201.04,
"end": 2207.04,
"text": " because that ultimately feeds back into what makes the website great and what makes working here great"
},
{
"start": 2207.04,
"end": 2212.04,
"text": " and what makes everybody who comes to the site think that this is awesome and want to do the same thing."
},
{
"start": 2212.04,
"end": 2214.04,
"text": " Exactly."
},
{
"start": 2214.04,
"end": 2216.04,
"text": " Awesome, awesome guy."
},
{
"start": 2216.04,
"end": 2219.04,
"text": " Alright, I think we should wrap up. We've gone."
},
{
"start": 2219.04,
"end": 2220.04,
"text": " Yeah."
},
{
"start": 2220.04,
"end": 2224.04,
"text": " We had a solid conversation. This was great. Thank you guys so much for hanging out."
},
{
"start": 2224.04,
"end": 2231.04,
"text": " And for the people watching, go to youtube.com slash the verge and search for this episode of Small Empires"
},
{
"start": 2231.04,
"end": 2233.04,
"text": " or you can watch it on the verge.com."
},
{
"start": 2233.04,
"end": 2234.04,
"text": " Or Vimeo."
},
{
"start": 2234.04,
"end": 2235.04,
"text": " Or Vimeo."
},
{
"start": 2235.04,
"end": 2237.04,
"text": " Or Vimeo."
},
{
"start": 2237.04,
"end": 2239.04,
"text": " Or Vimeo. I was saving the best for last."
},
{
"start": 2239.04,
"end": 2240.04,
"text": " Yeah, thank you."
},
{
"start": 2240.04,
"end": 2246.04,
"text": " But yeah, so that actually concludes this season of Small Empires as well as these Small Empires Hangouts."
},
{
"start": 2246.04,
"end": 2251.04,
"text": " But luckily for you, they are on the internet so you can watch them over and over and over again."
},
{
"start": 2251.04,
"end": 2257.04,
"text": " And that's it. We won't be back next week. We might be back for season three. I don't know."
},
{
"start": 2257.04,
"end": 2259.04,
"text": " Season three on Vimeo."
},
{
"start": 2259.04,
"end": 2260.04,
"text": " Yeah, maybe."
},
{
"start": 2260.04,
"end": 2261.04,
"text": " Stella."
},
{
"start": 2261.04,
"end": 2262.04,
"text": " And an awesome future."
},
{
"start": 2262.04,
"end": 2281.04,
"text": " But yeah, thanks you guys for watching and tuning in and we will see you in the future."
}
] |
WuFzMByLyZo | Last year, Amazon made a surprising announcement. Instead of sending every package through the mail, it was going to look into delivering them through the air. A single drone would take off and bring it directly to your rooftop within an hour of your order. There are a lot of logistical and regulatory problems to work out first, but the announcement opened up an important door. Some day soon, flying deliveries through the sky might be cheaper than driving them over roads. But we're still thinking small. Imagine a future where tiny quadcopter drones are as common as cars and trucks. They'd be everywhere above us. A virtual skyway. Using them to move things from point A to point B is just scratching the surface of what's possible. So what else will we do with them? Well, one idea is to use them as high-tech security. On massive estates, you could have drones docked and ready to fly. When a motion sensor is triggered, the drone takes off and checks things out, streaming back live video. So you could ignore the situation if it's just a stray GoPro. If it's something more sinister, you could alert the local cops or shoot out some pepper spray. If you combine drones with technologies like virtual reality, the possibilities for these eyeballs in the sky get even more interesting. Anyone with an internet connection and a GoPro could take a flight over a raging river or travel inside an active volcano. Quadriplegics have been testing out ways to fly drones using just the movement of their eyes. Forget about IMAX. With live streaming video and head tracking hardware, millions of viewers could each experience their own version of a high-speed drone run through the Grand Canyon. Of course, that new freedom cuts both ways. Those same drones could be used as airborne paparazzi, hovering endlessly over celebrity targets. And so far, there's no law to keep them from peering inside your windows as they fly far overhead in public airspace. We've already seen the first burst of creative use for drones, but it may be followed by heavy restrictions and hard questions. How much airspace do we really want to give up? How much weaponry should your security drone be allowed to carry? And maybe most controversial, will drone use stay open to casual hobbyists? Or will it require a license and registration like flying a helicopter, driving a car, or owning a gun? We're still struggling with these questions, and the answers will make a big difference in how the drones of the future behave. | [
{
"start": 0,
"end": 9.72,
"text": " Last year, Amazon made a surprising announcement."
},
{
"start": 9.72,
"end": 12.56,
"text": " Instead of sending every package through the mail, it was going to look into delivering"
},
{
"start": 12.56,
"end": 13.56,
"text": " them through the air."
},
{
"start": 13.56,
"end": 17.68,
"text": " A single drone would take off and bring it directly to your rooftop within an hour of"
},
{
"start": 17.68,
"end": 19.12,
"text": " your order."
},
{
"start": 19.12,
"end": 23.04,
"text": " There are a lot of logistical and regulatory problems to work out first, but the announcement"
},
{
"start": 23.04,
"end": 25,
"text": " opened up an important door."
},
{
"start": 25,
"end": 28.76,
"text": " Some day soon, flying deliveries through the sky might be cheaper than driving them over"
},
{
"start": 28.76,
"end": 29.76,
"text": " roads."
},
{
"start": 29.76,
"end": 31.200000000000003,
"text": " But we're still thinking small."
},
{
"start": 31.200000000000003,
"end": 35.44,
"text": " Imagine a future where tiny quadcopter drones are as common as cars and trucks."
},
{
"start": 35.44,
"end": 37.120000000000005,
"text": " They'd be everywhere above us."
},
{
"start": 37.120000000000005,
"end": 39.08,
"text": " A virtual skyway."
},
{
"start": 39.08,
"end": 42.64,
"text": " Using them to move things from point A to point B is just scratching the surface of"
},
{
"start": 42.64,
"end": 43.64,
"text": " what's possible."
},
{
"start": 43.64,
"end": 45.44,
"text": " So what else will we do with them?"
},
{
"start": 45.44,
"end": 48.480000000000004,
"text": " Well, one idea is to use them as high-tech security."
},
{
"start": 48.480000000000004,
"end": 51.84,
"text": " On massive estates, you could have drones docked and ready to fly."
},
{
"start": 51.84,
"end": 54.96,
"text": " When a motion sensor is triggered, the drone takes off and checks things out, streaming"
},
{
"start": 54.96,
"end": 55.96,
"text": " back live video."
},
{
"start": 55.96,
"end": 58.96,
"text": " So you could ignore the situation if it's just a stray GoPro."
},
{
"start": 58.96,
"end": 62.2,
"text": " If it's something more sinister, you could alert the local cops or shoot out some pepper"
},
{
"start": 62.2,
"end": 63.2,
"text": " spray."
},
{
"start": 63.2,
"end": 66.88,
"text": " If you combine drones with technologies like virtual reality, the possibilities for these"
},
{
"start": 66.88,
"end": 69.36,
"text": " eyeballs in the sky get even more interesting."
},
{
"start": 69.36,
"end": 73.36,
"text": " Anyone with an internet connection and a GoPro could take a flight over a raging river or"
},
{
"start": 73.36,
"end": 76.16,
"text": " travel inside an active volcano."
},
{
"start": 76.16,
"end": 78.84,
"text": " Quadriplegics have been testing out ways to fly drones using just the movement of their"
},
{
"start": 78.84,
"end": 79.84,
"text": " eyes."
},
{
"start": 79.84,
"end": 80.84,
"text": " Forget about IMAX."
},
{
"start": 80.84,
"end": 85.2,
"text": " With live streaming video and head tracking hardware, millions of viewers could each experience"
},
{
"start": 85.2,
"end": 88.84,
"text": " their own version of a high-speed drone run through the Grand Canyon."
},
{
"start": 88.84,
"end": 91.44,
"text": " Of course, that new freedom cuts both ways."
},
{
"start": 91.44,
"end": 95.52000000000001,
"text": " Those same drones could be used as airborne paparazzi, hovering endlessly over celebrity"
},
{
"start": 95.52000000000001,
"end": 96.52000000000001,
"text": " targets."
},
{
"start": 96.52000000000001,
"end": 99.96000000000001,
"text": " And so far, there's no law to keep them from peering inside your windows as they fly far"
},
{
"start": 99.96000000000001,
"end": 102.2,
"text": " overhead in public airspace."
},
{
"start": 102.2,
"end": 105.88,
"text": " We've already seen the first burst of creative use for drones, but it may be followed by"
},
{
"start": 105.88,
"end": 108.2,
"text": " heavy restrictions and hard questions."
},
{
"start": 108.2,
"end": 110.16,
"text": " How much airspace do we really want to give up?"
},
{
"start": 110.16,
"end": 113.36,
"text": " How much weaponry should your security drone be allowed to carry?"
},
{
"start": 113.36,
"end": 117.80000000000001,
"text": " And maybe most controversial, will drone use stay open to casual hobbyists?"
},
{
"start": 117.8,
"end": 122.16,
"text": " Or will it require a license and registration like flying a helicopter, driving a car, or"
},
{
"start": 122.16,
"end": 123.16,
"text": " owning a gun?"
},
{
"start": 123.16,
"end": 126.84,
"text": " We're still struggling with these questions, and the answers will make a big difference"
},
{
"start": 126.84,
"end": 148.16,
"text": " in how the drones of the future behave."
}
] |
SzMEAPcRX-o | Wireless headphones are awesome. Of all the gadgets I use on a daily basis, they are the ones that make me most feel like I'm living in the near future. That may sound like hyperbole, but putting on headphones and having music pump directly into my ears without any wires getting in the way is just fantastic. It's the freedom and convenience of wireless headphones that draws me and countless others to them. There are lots of wireless headphones out there, but for this guide we focus on the on-ear and over-ear styles. The best wireless headphones do four things. They connect to your phone reliably, they're comfortable to wear for a long period of time, they're compact enough that you can shove them in most any bag, and most importantly they sound nearly as good as wired headphones. They also should last a long time between charges. Nobody wants to have to charge their headphones as often as they charge their smartphone. Out of all the headphones that we tested, one model stood out from the rest, the Sennheiser MM550x. The MM550x satisfy all the things we're looking for in wireless headphones. They have a strong Bluetooth connection, they're comfortable to wear for a long time, they fold up into a really compact shape and slip into your bag, and they have a great balanced sound that doesn't favor too much bass or too much treble. The MM550x have active noise cancellation, built-in media controls, the option to use them wired if you're on a plane, and a battery that's rated for 20 hours of use. I was able to go multiple days of wearing them on a long commute without having to recharge them in between. The MM550x also offer the option to swap the battery for a spare when it dies, which no other brand of headphones we looked at provided. But as you may have noticed, the MM550x aren't really the best looking headphones and they kind of look goofy on your head. They can also be difficult to pair to your device the first time you use them, but fortunately you only have to do that once. The MM550x are also expensive, sitting at the top of the field of the headphones we tested. But if sound, comfort, and performance are what you're looking for in a wireless headphone, the MM550x can't really be beat. But if they're too expensive for your taste and you're not a fan of their retro done wrong aesthetic, you should check out our runner-up pick, the Bose SoundLink. The SoundLinks are an on-ear design, but they are the most comfortable headphones I've ever worn, with pillowy soft ear cushions and a compact lightweight design. Folded up, they're even more compact than the MM550x and they're significantly less expensive than the Sennheiser's. The Bose's also have a great sound, though they're a little heavier in the bass than the Sennheiser's. They also have a 15 hour battery and a voice-guided pairing system. My only real complaint with the SoundLinks is the lack of active noise cancellation and a weaker Bluetooth radio that had more interference and dropouts than the Sennheiser's. The rest of the field has some really good headphone options, but none are as great as our top picks. The new Beats Solo 2 Wireless sound great and they last a long time between charges, but they're not nearly as comfortable to wear for long stretches as the Bose SoundLinks. Sennheiser's MM450x are the smaller, cheaper, on-ear versions of my top pick. They sound great and offer many of the same features as the 550x, but they're not as comfortable to wear as the Bose SoundLinks. They also have the same problem of being as ugly as Sennheiser's larger headphones. Samsung's Level Overs have great sound quality, but they're huge and not very portable. Their touch-based controls can also be kind of finicky to use. Similarly, the Parrot Zik 2 have clumsy touch-based controls on their earcups. The Zik 2's offer some innovative ideas, but in order to control those features you need to use the app, which is annoying, and they just don't sound as good as our other headphones. Jabra's Revo Wireless are a durable, good-looking set of on-ear headphones. They sound good, but they're a bit too bassy and they're not nearly as comfortable to wear as the Bose SoundLinks. But if you can't find the Bose's in stock, the Jabra Revos are a good alternative pick if you're looking for a solid on-ear headphone. Sony has a whole range of wireless headphones, but none of them really stood out compared to the rest of the field. Of the Sonys, the MDR1RBT sound the best, but they're larger and clumsier than the Sennheiser's at the same price. Wireless headphones are all about freedom. Freedom from tangles, freedom from accidents, freedom from wires. They're great, and eventually everyone will be using wireless headphones instead of wired ones. But if you want the best wireless headphones today, the Sennheiser MM550X are the ones you should buy. | [
{
"start": 0,
"end": 4.84,
"text": " Wireless headphones are awesome. Of all the gadgets I use on a daily basis, they"
},
{
"start": 4.84,
"end": 8.76,
"text": " are the ones that make me most feel like I'm living in the near future. That may"
},
{
"start": 8.76,
"end": 12,
"text": " sound like hyperbole, but putting on headphones and having music pump directly"
},
{
"start": 12,
"end": 17.12,
"text": " into my ears without any wires getting in the way is just fantastic."
},
{
"start": 18.8,
"end": 22.72,
"text": " It's the freedom and convenience of wireless headphones that draws me and"
},
{
"start": 22.72,
"end": 26.6,
"text": " countless others to them. There are lots of wireless headphones out there, but for"
},
{
"start": 26.6,
"end": 30.92,
"text": " this guide we focus on the on-ear and over-ear styles. The best wireless"
},
{
"start": 30.92,
"end": 34.160000000000004,
"text": " headphones do four things. They connect to your phone reliably, they're"
},
{
"start": 34.160000000000004,
"end": 37.64,
"text": " comfortable to wear for a long period of time, they're compact enough that you can"
},
{
"start": 37.64,
"end": 41.28,
"text": " shove them in most any bag, and most importantly they sound nearly as good as"
},
{
"start": 41.28,
"end": 45.52,
"text": " wired headphones. They also should last a long time between charges. Nobody wants"
},
{
"start": 45.52,
"end": 48.32,
"text": " to have to charge their headphones as often as they charge their smartphone."
},
{
"start": 48.32,
"end": 52.160000000000004,
"text": " Out of all the headphones that we tested, one model stood out from the rest, the"
},
{
"start": 52.16,
"end": 57.739999999999995,
"text": " Sennheiser MM550x. The MM550x satisfy all the things we're looking for in"
},
{
"start": 57.739999999999995,
"end": 61.04,
"text": " wireless headphones. They have a strong Bluetooth connection, they're comfortable"
},
{
"start": 61.04,
"end": 64.92,
"text": " to wear for a long time, they fold up into a really compact shape and slip"
},
{
"start": 64.92,
"end": 68.16,
"text": " into your bag, and they have a great balanced sound that doesn't favor too"
},
{
"start": 68.16,
"end": 72.96,
"text": " much bass or too much treble. The MM550x have active noise cancellation, built-in"
},
{
"start": 72.96,
"end": 77.08,
"text": " media controls, the option to use them wired if you're on a plane, and a battery"
},
{
"start": 77.08,
"end": 80.94,
"text": " that's rated for 20 hours of use. I was able to go multiple days of wearing them"
},
{
"start": 80.94,
"end": 84.67999999999999,
"text": " on a long commute without having to recharge them in between. The MM550x"
},
{
"start": 84.67999999999999,
"end": 87.88,
"text": " also offer the option to swap the battery for a spare when it dies, which"
},
{
"start": 87.88,
"end": 91.28,
"text": " no other brand of headphones we looked at provided. But as you may have noticed,"
},
{
"start": 91.28,
"end": 94.98,
"text": " the MM550x aren't really the best looking headphones and they kind of look"
},
{
"start": 94.98,
"end": 98.36,
"text": " goofy on your head. They can also be difficult to pair to your device the"
},
{
"start": 98.36,
"end": 102.84,
"text": " first time you use them, but fortunately you only have to do that once. The MM550x"
},
{
"start": 102.84,
"end": 106.03999999999999,
"text": " are also expensive, sitting at the top of the field of the headphones we tested."
},
{
"start": 106.03999999999999,
"end": 109.64,
"text": " But if sound, comfort, and performance are what you're looking for in a wireless"
},
{
"start": 109.64,
"end": 115.32,
"text": " headphone, the MM550x can't really be beat. But if they're too expensive for"
},
{
"start": 115.32,
"end": 118.72,
"text": " your taste and you're not a fan of their retro done wrong aesthetic, you should"
},
{
"start": 118.72,
"end": 122.84,
"text": " check out our runner-up pick, the Bose SoundLink. The SoundLinks are an on-ear"
},
{
"start": 122.84,
"end": 126.16,
"text": " design, but they are the most comfortable headphones I've ever worn, with pillowy"
},
{
"start": 126.16,
"end": 130.56,
"text": " soft ear cushions and a compact lightweight design. Folded up, they're"
},
{
"start": 130.56,
"end": 134.32,
"text": " even more compact than the MM550x and they're significantly less expensive"
},
{
"start": 134.32,
"end": 137.4,
"text": " than the Sennheiser's. The Bose's also have a great sound, though they're a"
},
{
"start": 137.4,
"end": 141,
"text": " little heavier in the bass than the Sennheiser's. They also have a 15 hour battery and a"
},
{
"start": 141,
"end": 144.20000000000002,
"text": " voice-guided pairing system. My only real complaint with the SoundLinks is the"
},
{
"start": 144.20000000000002,
"end": 147.72,
"text": " lack of active noise cancellation and a weaker Bluetooth radio that had more"
},
{
"start": 147.72,
"end": 151.52,
"text": " interference and dropouts than the Sennheiser's. The rest of the field has"
},
{
"start": 151.52,
"end": 156.72,
"text": " some really good headphone options, but none are as great as our top picks."
},
{
"start": 156.72,
"end": 167.76,
"text": " The new Beats Solo 2 Wireless sound great and they last a long time between"
},
{
"start": 167.76,
"end": 171.04,
"text": " charges, but they're not nearly as comfortable to wear for long stretches as"
},
{
"start": 171.04,
"end": 175.88,
"text": " the Bose SoundLinks. Sennheiser's MM450x are the smaller, cheaper, on-ear versions"
},
{
"start": 175.88,
"end": 179.32,
"text": " of my top pick. They sound great and offer many of the same features as the"
},
{
"start": 179.32,
"end": 183.28,
"text": " 550x, but they're not as comfortable to wear as the Bose SoundLinks. They also"
},
{
"start": 183.28,
"end": 187.84,
"text": " have the same problem of being as ugly as Sennheiser's larger headphones. Samsung's"
},
{
"start": 187.84,
"end": 191.76,
"text": " Level Overs have great sound quality, but they're huge and not very portable. Their"
},
{
"start": 191.76,
"end": 195.8,
"text": " touch-based controls can also be kind of finicky to use. Similarly, the Parrot Zik"
},
{
"start": 195.8,
"end": 199.72,
"text": " 2 have clumsy touch-based controls on their earcups. The Zik 2's offer some"
},
{
"start": 199.72,
"end": 203.08,
"text": " innovative ideas, but in order to control those features you need to use the app,"
},
{
"start": 203.08,
"end": 206.52,
"text": " which is annoying, and they just don't sound as good as our other headphones."
},
{
"start": 206.52,
"end": 210.46,
"text": " Jabra's Revo Wireless are a durable, good-looking set of on-ear headphones."
},
{
"start": 210.46,
"end": 213.4,
"text": " They sound good, but they're a bit too bassy and they're not nearly as"
},
{
"start": 213.4,
"end": 217,
"text": " comfortable to wear as the Bose SoundLinks. But if you can't find the Bose's in"
},
{
"start": 217,
"end": 219.96,
"text": " stock, the Jabra Revos are a good alternative pick if you're looking for a"
},
{
"start": 219.96,
"end": 223.60000000000002,
"text": " solid on-ear headphone. Sony has a whole range of wireless headphones, but none of"
},
{
"start": 223.60000000000002,
"end": 227.56,
"text": " them really stood out compared to the rest of the field. Of the Sonys, the MDR1RBT"
},
{
"start": 227.56,
"end": 231.12,
"text": " sound the best, but they're larger and clumsier than the Sennheiser's at"
},
{
"start": 231.12,
"end": 235.28,
"text": " the same price. Wireless headphones are all about freedom. Freedom from tangles,"
},
{
"start": 235.28,
"end": 238.96,
"text": " freedom from accidents, freedom from wires. They're great, and eventually"
},
{
"start": 238.96,
"end": 242.24,
"text": " everyone will be using wireless headphones instead of wired ones. But if"
},
{
"start": 242.24,
"end": 246.36,
"text": " you want the best wireless headphones today, the Sennheiser MM550X are the ones"
},
{
"start": 246.36,
"end": 270.68,
"text": " you should buy."
}
] |
sso_pO9e46g | As I age, I'm increasingly aware that I have no idea how well my muscles are working, or why I sometimes pull my back so bad it takes a week to recover. So I headed to the Mandel School in upper Manhattan to meet with Athos, a startup building high-tech workout gear that looks inside your muscles and analyzes the way your workout is going in real time. To help me test them was Jermaine O'Neal, six-time NBA All-Star and investor in Athos. Being involved with Athos is something I really believe in because it puts your health and your entity in your own hands. You understand the body better, you understand when you're doing exercise and things are not working as well. It basically tells you. We make workout apparel much like other companies, and that was always the goal was how do we make normal shorts and let's reverse engineer the technology into them. So it uses a science called electromyography, or EMG for short. Basically what that means is that we record the little electrical signals your muscles produce and we can tell how much of each muscle you're using. So we're able to translate in a way where you can pick up your phone and say, got it, and go back to what you need to do. Naturally I proposed a quick game of one-on-one. I wore the Athos gear for our basketball game and a quick weightlifting session. I was very impressed with how detailed the data was and how easy it was to interpret. On the squats, for example, I could see that I was using one leg way more than the other, and also notice how changing my form impacted which muscles were being activated, allowing me to better balance the stress on my joints. And if you're in the gym, take the squat example again, and you can look like you have the best form in the world going down perfectly straight, but when in fact you're using the right side more than the left, or using all quads and no glutes, you're not getting the benefit. We take a summary of what just happened and show you that heat map of the body and then show you muscle by muscle by the specific number how much you actually work each muscle. What this enables you to do is have a virtual personal trainer on your phone that can instruct you every step of the way. I thought the core values of what this brand represented is something that I went through a lot as a pro athlete. I had a lot of struggles later in my career with trying to figure out how my body was starting to break down. Being able to understand the body, understand the chain reaction, how the body ties in to itself. You take a brand like Athos, it tells you that, versus having to go and see different people to try to figure that out. So it's definitely something that I really believe in, not only as a professional athlete, but as a parent as well. For now, Athos seems best suited to professional athletes who are performing sets of weightlifting or weight bearing exercises and want to perfect their form and avoid injury. In the future, I could see them being integrated into everyday clothes and helping me to measure how well my muscles were working as I climbed the stairs to work or head out for a quick bicycle ride to the grocery store. It would definitely improve my performance and maybe help me avoid injury. They aren't going to transform me into a professional caliber athlete, but hey, a guy can dream, right? | [
{
"start": 0,
"end": 7.72,
"text": " As I age, I'm increasingly aware that I have no idea how well my muscles are working, or"
},
{
"start": 7.72,
"end": 11.4,
"text": " why I sometimes pull my back so bad it takes a week to recover."
},
{
"start": 11.4,
"end": 15.9,
"text": " So I headed to the Mandel School in upper Manhattan to meet with Athos, a startup building"
},
{
"start": 15.9,
"end": 20.44,
"text": " high-tech workout gear that looks inside your muscles and analyzes the way your workout"
},
{
"start": 20.44,
"end": 22.16,
"text": " is going in real time."
},
{
"start": 22.16,
"end": 29.8,
"text": " To help me test them was Jermaine O'Neal, six-time NBA All-Star and investor in Athos."
},
{
"start": 29.8,
"end": 37.4,
"text": " Being involved with Athos is something I really believe in because it puts your health and"
},
{
"start": 37.4,
"end": 39.3,
"text": " your entity in your own hands."
},
{
"start": 39.3,
"end": 43.620000000000005,
"text": " You understand the body better, you understand when you're doing exercise and things are"
},
{
"start": 43.620000000000005,
"end": 44.96,
"text": " not working as well."
},
{
"start": 44.96,
"end": 46.34,
"text": " It basically tells you."
},
{
"start": 46.34,
"end": 50.36,
"text": " We make workout apparel much like other companies, and that was always the goal was how do we"
},
{
"start": 50.36,
"end": 53.84,
"text": " make normal shorts and let's reverse engineer the technology into them."
},
{
"start": 53.84,
"end": 57.44,
"text": " So it uses a science called electromyography, or EMG for short."
},
{
"start": 57.44,
"end": 61.08,
"text": " Basically what that means is that we record the little electrical signals your muscles"
},
{
"start": 61.08,
"end": 64.03999999999999,
"text": " produce and we can tell how much of each muscle you're using."
},
{
"start": 64.03999999999999,
"end": 68.12,
"text": " So we're able to translate in a way where you can pick up your phone and say, got it,"
},
{
"start": 68.12,
"end": 69.92,
"text": " and go back to what you need to do."
},
{
"start": 69.92,
"end": 72.78,
"text": " Naturally I proposed a quick game of one-on-one."
},
{
"start": 72.78,
"end": 77,
"text": " I wore the Athos gear for our basketball game and a quick weightlifting session."
},
{
"start": 77,
"end": 81.64,
"text": " I was very impressed with how detailed the data was and how easy it was to interpret."
},
{
"start": 81.64,
"end": 86.52,
"text": " On the squats, for example, I could see that I was using one leg way more than the other,"
},
{
"start": 86.52,
"end": 90.92,
"text": " and also notice how changing my form impacted which muscles were being activated, allowing"
},
{
"start": 90.92,
"end": 93.28,
"text": " me to better balance the stress on my joints."
},
{
"start": 93.28,
"end": 96.44,
"text": " And if you're in the gym, take the squat example again, and you can look like you have the"
},
{
"start": 96.44,
"end": 99.82,
"text": " best form in the world going down perfectly straight, but when in fact you're using the"
},
{
"start": 99.82,
"end": 103.39999999999999,
"text": " right side more than the left, or using all quads and no glutes, you're not getting the"
},
{
"start": 103.39999999999999,
"end": 104.39999999999999,
"text": " benefit."
},
{
"start": 104.39999999999999,
"end": 107.28,
"text": " We take a summary of what just happened and show you that heat map of the body and then"
},
{
"start": 107.28,
"end": 112.72,
"text": " show you muscle by muscle by the specific number how much you actually work each muscle."
},
{
"start": 112.72,
"end": 116.24,
"text": " What this enables you to do is have a virtual personal trainer on your phone that can instruct"
},
{
"start": 116.24,
"end": 117.24,
"text": " you every step of the way."
},
{
"start": 117.24,
"end": 121.47999999999999,
"text": " I thought the core values of what this brand represented is something that I went through"
},
{
"start": 121.47999999999999,
"end": 122.75999999999999,
"text": " a lot as a pro athlete."
},
{
"start": 122.75999999999999,
"end": 128.16,
"text": " I had a lot of struggles later in my career with trying to figure out how my body was"
},
{
"start": 128.16,
"end": 129.32,
"text": " starting to break down."
},
{
"start": 129.32,
"end": 134.24,
"text": " Being able to understand the body, understand the chain reaction, how the body ties in to"
},
{
"start": 134.24,
"end": 135.24,
"text": " itself."
},
{
"start": 135.24,
"end": 140.68,
"text": " You take a brand like Athos, it tells you that, versus having to go and see different"
},
{
"start": 140.68,
"end": 142.84,
"text": " people to try to figure that out."
},
{
"start": 142.84,
"end": 147,
"text": " So it's definitely something that I really believe in, not only as a professional athlete,"
},
{
"start": 147,
"end": 148.32,
"text": " but as a parent as well."
},
{
"start": 148.32,
"end": 152.72,
"text": " For now, Athos seems best suited to professional athletes who are performing sets of weightlifting"
},
{
"start": 152.72,
"end": 157,
"text": " or weight bearing exercises and want to perfect their form and avoid injury."
},
{
"start": 157,
"end": 160.92000000000002,
"text": " In the future, I could see them being integrated into everyday clothes and helping me to measure"
},
{
"start": 160.92000000000002,
"end": 164.96,
"text": " how well my muscles were working as I climbed the stairs to work or head out for a quick"
},
{
"start": 164.96,
"end": 167.16,
"text": " bicycle ride to the grocery store."
},
{
"start": 167.16,
"end": 170.68,
"text": " It would definitely improve my performance and maybe help me avoid injury."
},
{
"start": 170.68,
"end": 174.84,
"text": " They aren't going to transform me into a professional caliber athlete, but hey, a guy can dream,"
},
{
"start": 174.84,
"end": 204.44,
"text": " right?"
}
] |
zGNpcHsCBHo | How do you make a great thing even better? That's the question I'm asking as I pick up the Fujifilm X100T. Fortunately Fujifilm realized it had a good thing going with the first two models, but it didn't drastically change the design, shooting experience, or image quality that were loved in the earlier versions. The X100T's design is so slightly changed from its predecessor that really only experts on the older models will be able to easily tell them apart. Some of the corners have been sharpened, the knurled textures and the dials have been improved, and there's a T on the front where there used to be an S. The fixed 23mm f2.0 lens is the same as on earlier models, but its aperture ring now supports third stop adjustments instead of the full stops that it was limited to before. The back of the camera has a slightly larger display and a new button layout, and it's where Fujifilm made most of the changes on the X100S. The odd thumb rocker has been replaced with a more traditional dial, and the four-way scroll wheel has been swapped for four distinct buttons, all of which can be customized. There's a new menu for accessing Wi-Fi, and the quick menu button has been moved to be easier to reach with your thumb. The buttons to the side of the display are smaller and clickier than the X100S buttons, but the experience of using them really hasn't changed that much. Fujifilm also improved the electronic viewfinder with a faster refresh rate and better coverage. This time around, the company added a third mode, which provides an optical viewfinder with a tiny electronic display in the lower right field of view. You can check white balance, exposure, and most importantly manual focus with the pop-up display, making it much easier to shoot manually when you're using the optical viewfinder. The X100T has the same 16 megapixel resolution as the S, but it's got a faster processor and can now shoot up to ISO 51,200. And you can adjust exposure compensation by up to plus or minus three stops, as opposed to the two that the S was limited to. Though still image quality isn't hugely different between the X100T and the earlier camera, Fujifilm did upgrade the video capabilities. It's got a new 24 frames per second mode for more cinematic recording. But the X100T is still a much better camera for still photography than it is for shooting video. The camera's new Wi-Fi feature was lifted straight from the X-T1. It works just as well here to transfer images to your phone or your computer, and you can use your phone to remotely control the X100T, including full manual exposure controls. There are plenty of other little improvements on the X100T, including more slots for custom settings and a new film style mode that emulates Kodak's vaunted Kodachrome slide film. Both of those things are nice additions over the X100S, and I hope Fujifilm brings them to the older camera with a firmware update, which is something it's done with other features in the past. If you haven't yet shot with Fujifilm's X100 series, the X100T is easily the best option yet. Fujifilm's X100 cameras are amazingly fun to shoot with, and the X100T is the most fun one yet. | [
{
"start": 0,
"end": 3.42,
"text": " How do you make a great thing even better?"
},
{
"start": 3.42,
"end": 9.38,
"text": " That's the question I'm asking as I pick up the Fujifilm X100T."
},
{
"start": 9.38,
"end": 12.42,
"text": " Fortunately Fujifilm realized it had a good thing going with the first two models, but"
},
{
"start": 12.42,
"end": 15.64,
"text": " it didn't drastically change the design, shooting experience, or image quality that"
},
{
"start": 15.64,
"end": 17.14,
"text": " were loved in the earlier versions."
},
{
"start": 17.14,
"end": 20.98,
"text": " The X100T's design is so slightly changed from its predecessor that really only experts"
},
{
"start": 20.98,
"end": 23.900000000000002,
"text": " on the older models will be able to easily tell them apart."
},
{
"start": 23.900000000000002,
"end": 27.34,
"text": " Some of the corners have been sharpened, the knurled textures and the dials have been improved,"
},
{
"start": 27.34,
"end": 29.62,
"text": " and there's a T on the front where there used to be an S."
},
{
"start": 29.62,
"end": 34.64,
"text": " The fixed 23mm f2.0 lens is the same as on earlier models, but its aperture ring now"
},
{
"start": 34.64,
"end": 38.58,
"text": " supports third stop adjustments instead of the full stops that it was limited to before."
},
{
"start": 38.58,
"end": 41.64,
"text": " The back of the camera has a slightly larger display and a new button layout, and it's"
},
{
"start": 41.64,
"end": 44.38,
"text": " where Fujifilm made most of the changes on the X100S."
},
{
"start": 44.38,
"end": 47.7,
"text": " The odd thumb rocker has been replaced with a more traditional dial, and the four-way"
},
{
"start": 47.7,
"end": 52.16,
"text": " scroll wheel has been swapped for four distinct buttons, all of which can be customized."
},
{
"start": 52.16,
"end": 55.24,
"text": " There's a new menu for accessing Wi-Fi, and the quick menu button has been moved to be"
},
{
"start": 55.24,
"end": 56.84,
"text": " easier to reach with your thumb."
},
{
"start": 56.84,
"end": 61.28,
"text": " The buttons to the side of the display are smaller and clickier than the X100S buttons,"
},
{
"start": 61.28,
"end": 63.720000000000006,
"text": " but the experience of using them really hasn't changed that much."
},
{
"start": 63.720000000000006,
"end": 67.86,
"text": " Fujifilm also improved the electronic viewfinder with a faster refresh rate and better coverage."
},
{
"start": 67.86,
"end": 70.92,
"text": " This time around, the company added a third mode, which provides an optical viewfinder"
},
{
"start": 70.92,
"end": 74.02000000000001,
"text": " with a tiny electronic display in the lower right field of view."
},
{
"start": 74.02000000000001,
"end": 77.14,
"text": " You can check white balance, exposure, and most importantly manual focus with the pop-up"
},
{
"start": 77.14,
"end": 81.04,
"text": " display, making it much easier to shoot manually when you're using the optical viewfinder."
},
{
"start": 81.04,
"end": 84.78,
"text": " The X100T has the same 16 megapixel resolution as the S, but it's got a faster processor"
},
{
"start": 84.78,
"end": 87.36,
"text": " and can now shoot up to ISO 51,200."
},
{
"start": 87.36,
"end": 90.68,
"text": " And you can adjust exposure compensation by up to plus or minus three stops, as opposed"
},
{
"start": 90.68,
"end": 92.32000000000001,
"text": " to the two that the S was limited to."
},
{
"start": 92.32000000000001,
"end": 96.56,
"text": " Though still image quality isn't hugely different between the X100T and the earlier camera,"
},
{
"start": 96.56,
"end": 98.46000000000001,
"text": " Fujifilm did upgrade the video capabilities."
},
{
"start": 98.46000000000001,
"end": 102.34,
"text": " It's got a new 24 frames per second mode for more cinematic recording."
},
{
"start": 102.34,
"end": 106.34,
"text": " But the X100T is still a much better camera for still photography than it is for shooting"
},
{
"start": 106.34,
"end": 107.34,
"text": " video."
},
{
"start": 107.34,
"end": 109.62,
"text": " The camera's new Wi-Fi feature was lifted straight from the X-T1."
},
{
"start": 109.62,
"end": 113.4,
"text": " It works just as well here to transfer images to your phone or your computer, and you can"
},
{
"start": 113.4,
"end": 117.48,
"text": " use your phone to remotely control the X100T, including full manual exposure controls."
},
{
"start": 117.48,
"end": 121.52000000000001,
"text": " There are plenty of other little improvements on the X100T, including more slots for custom"
},
{
"start": 121.52000000000001,
"end": 126.24000000000001,
"text": " settings and a new film style mode that emulates Kodak's vaunted Kodachrome slide film."
},
{
"start": 126.24000000000001,
"end": 129.92000000000002,
"text": " Both of those things are nice additions over the X100S, and I hope Fujifilm brings them"
},
{
"start": 129.92000000000002,
"end": 132.76,
"text": " to the older camera with a firmware update, which is something it's done with other"
},
{
"start": 132.76,
"end": 133.76,
"text": " features in the past."
},
{
"start": 133.76,
"end": 137.94,
"text": " If you haven't yet shot with Fujifilm's X100 series, the X100T is easily the best"
},
{
"start": 137.94,
"end": 138.94,
"text": " option yet."
},
{
"start": 138.94,
"end": 142.68,
"text": " Fujifilm's X100 cameras are amazingly fun to shoot with, and the X100T is the most fun"
},
{
"start": 142.68,
"end": 143.3,
"text": " one yet."
}
] |
xD2m0d5PXX4 | Can a swarm of robots show how schools of fish and flocks of birds actually follow predictable mathematic behavior? And that's just what the Museum of Math wants to showcase in its new exhibit. Well, when we were first kicking around ideas at the beginning, you know, what do we want to have in our museum, there was a thought that we should have an exhibit that would bring out the mathematics of what's called emergent behavior. How simple little individual rules that each of many entities could be following can lead to a global dynamic that is more than the sum of those parts, that seems lifelike or intelligent even though at the root it's just a simple mathematical rule being applied over and over again. How did you actually translate organic-seeming behavior into algorithms? Well, that is, that's the amazing wonder of the mathematics of emergent behavior. So to give this right now, it looks like they're kind of following this leader. There's no leader here. Every one of these robots is following exactly the same rules, and I can tell you basically what they are. They are, don't get too close to your neighbor, don't get too far away from your neighbor, and assuming those are both satisfied, try to head in the average direction of your three nearest neighbors. Now we've talked a little bit about behavior studies, but also we've seen a little bit of real world application. Obviously collision detection in cars are big. Does this borrow from anything in the real world or indicative of what we'll see going forward? Absolutely. To produce this exhibit, we had to take the cutting edge of technology in a lot of different directions. So for example, this floor positioning system is sort of a cousin of a system that Amazon uses in its automated factories so that the shelves full of your order, your Christmas shopping, don't smack into each other as those robots are bringing it to be shipped. When you're looking at how to educate kids and what this kind of goes forward, are you planning on doing more of these kind of, I guess, computer science-centric exhibits? Right. Well, I mean, the thing I would like to say, you're talking about getting kids, why do we want to expose kids to this at an early age? It's because if you want to motivate a kid to study music, you take them to a symphony. Where do we do that in mathematics? Where do we ever show them the amazing achievements that this mathematics can lead them to? This is the symphony of mathematics. The symphony of mathematics is a boxing ring where you get to be a robot god. Well, there you go. We're hoping this will get kids excited and that we'll show them where it all leads and get them more excited and involved in the mathematics that they're forced to study every day. | [
{
"start": 0,
"end": 5.5600000000000005,
"text": " Can a swarm of robots show how schools of fish and flocks of birds actually follow predictable"
},
{
"start": 5.5600000000000005,
"end": 7.5200000000000005,
"text": " mathematic behavior?"
},
{
"start": 7.5200000000000005,
"end": 11.52,
"text": " And that's just what the Museum of Math wants to showcase in its new exhibit."
},
{
"start": 11.52,
"end": 15.56,
"text": " Well, when we were first kicking around ideas at the beginning, you know, what do we want"
},
{
"start": 15.56,
"end": 18.900000000000002,
"text": " to have in our museum, there was a thought that we should have an exhibit that would"
},
{
"start": 18.900000000000002,
"end": 22.240000000000002,
"text": " bring out the mathematics of what's called emergent behavior."
},
{
"start": 22.240000000000002,
"end": 27.84,
"text": " How simple little individual rules that each of many entities could be following can lead"
},
{
"start": 27.84,
"end": 32.76,
"text": " to a global dynamic that is more than the sum of those parts, that seems lifelike or"
},
{
"start": 32.76,
"end": 37.56,
"text": " intelligent even though at the root it's just a simple mathematical rule being applied over"
},
{
"start": 37.56,
"end": 38.76,
"text": " and over again."
},
{
"start": 38.76,
"end": 42.32,
"text": " How did you actually translate organic-seeming behavior into algorithms?"
},
{
"start": 42.32,
"end": 47.480000000000004,
"text": " Well, that is, that's the amazing wonder of the mathematics of emergent behavior."
},
{
"start": 47.480000000000004,
"end": 50.84,
"text": " So to give this right now, it looks like they're kind of following this leader."
},
{
"start": 50.84,
"end": 52.519999999999996,
"text": " There's no leader here."
},
{
"start": 52.519999999999996,
"end": 56.28,
"text": " Every one of these robots is following exactly the same rules, and I can tell you basically"
},
{
"start": 56.28,
"end": 57.28,
"text": " what they are."
},
{
"start": 57.28,
"end": 62.88,
"text": " They are, don't get too close to your neighbor, don't get too far away from your neighbor,"
},
{
"start": 62.88,
"end": 67.92,
"text": " and assuming those are both satisfied, try to head in the average direction of your three"
},
{
"start": 67.92,
"end": 68.92,
"text": " nearest neighbors."
},
{
"start": 68.92,
"end": 71.88,
"text": " Now we've talked a little bit about behavior studies, but also we've seen a little bit"
},
{
"start": 71.88,
"end": 73.36,
"text": " of real world application."
},
{
"start": 73.36,
"end": 75.44,
"text": " Obviously collision detection in cars are big."
},
{
"start": 75.44,
"end": 79.12,
"text": " Does this borrow from anything in the real world or indicative of what we'll see going"
},
{
"start": 79.12,
"end": 80.12,
"text": " forward?"
},
{
"start": 80.12,
"end": 81.12,
"text": " Absolutely."
},
{
"start": 81.12,
"end": 85.96000000000001,
"text": " To produce this exhibit, we had to take the cutting edge of technology in a lot of different"
},
{
"start": 85.96000000000001,
"end": 86.96000000000001,
"text": " directions."
},
{
"start": 86.96,
"end": 92,
"text": " So for example, this floor positioning system is sort of a cousin of a system that Amazon"
},
{
"start": 92,
"end": 97.39999999999999,
"text": " uses in its automated factories so that the shelves full of your order, your Christmas"
},
{
"start": 97.39999999999999,
"end": 102.96,
"text": " shopping, don't smack into each other as those robots are bringing it to be shipped."
},
{
"start": 102.96,
"end": 106.36,
"text": " When you're looking at how to educate kids and what this kind of goes forward, are you"
},
{
"start": 106.36,
"end": 109.63999999999999,
"text": " planning on doing more of these kind of, I guess, computer science-centric exhibits?"
},
{
"start": 109.63999999999999,
"end": 110.63999999999999,
"text": " Right."
},
{
"start": 110.63999999999999,
"end": 115.6,
"text": " Well, I mean, the thing I would like to say, you're talking about getting kids, why do"
},
{
"start": 115.6,
"end": 118.16,
"text": " we want to expose kids to this at an early age?"
},
{
"start": 118.16,
"end": 124.16,
"text": " It's because if you want to motivate a kid to study music, you take them to a symphony."
},
{
"start": 124.16,
"end": 126.08,
"text": " Where do we do that in mathematics?"
},
{
"start": 126.08,
"end": 131.88,
"text": " Where do we ever show them the amazing achievements that this mathematics can lead them to?"
},
{
"start": 131.88,
"end": 133.24,
"text": " This is the symphony of mathematics."
},
{
"start": 133.24,
"end": 137.28,
"text": " The symphony of mathematics is a boxing ring where you get to be a robot god."
},
{
"start": 137.28,
"end": 139.07999999999998,
"text": " Well, there you go."
},
{
"start": 139.07999999999998,
"end": 142.48,
"text": " We're hoping this will get kids excited and that we'll show them where it all leads and"
},
{
"start": 142.48,
"end": 145.79999999999998,
"text": " get them more excited and involved in the mathematics that they're forced to study every"
},
{
"start": 145.8,
"end": 172.88000000000002,
"text": " day."
}
] |
9IeL7MF_6zw | How thin is a smartphone supposed to be? How thin can it be? I can't imagine the answer is much thinner than this, though I've been wrong before. This is the Oppo R5, and it is the thinnest smartphone in the world. For the moment, anyway. The R5 is 4.85mm thick, not counting the bump on the backside of the camera. It's almost exactly the size of five credit cards stacked on top of one another. It's really, really, really thin. Just by way of comparison, the iPhone 6 is 6.9mm thick, which is fully 40% thicker than the R5. The original Motorola Droid Razr, the one that was supposed to be so thin it could chop the world in half, was 7.1mm thick. That's basically gigantic next to this thing. For the most part, otherwise, the R5 looks as if you took an iPhone 5s and just stretched it out. It's made of really nice, really sturdy chamfered metal, and despite being this slim, doesn't feel breakable at all. It has white stripes on the back for all the antennas, and a glass white panel on the front. It's almost uncomfortably thin, but it's also really impressively made. The R5 is so perfectly Oppo in a way. Oppo is one of China's fastest growing phone manufacturers, and it got there in large part by taking one feature and just blowing it out through the ceiling. When it launched the R5, it also debuted the N3, which has a 16 megapixel camera that swivels automatically so you can take higher resolution selfies than you will ever want to have in your life. It's clever, it really is, but it's also sort of insane. It's also insane that the R5 is so thin, especially when it didn't need to be. And being this thin even causes a few problems, like the fact that there's literally no room for a headphone jack, so you have to plug in the headphones with a USB adapter. Oppo made this phone to prove something, not necessarily to be the perfect phone for everyone. Which it's not. The R5 runs Android 4.4 along with what Oppo calls ColorOS 2.0. Basically it's a bunch of customizations to Android, some of which are pointless and some of which are actually really cool. There's a drawing menu that you get to by swiping up from the home button, which lets you scribble a note or write symbols to open apps. It reminds me of my Palm Pilot from back in the day and I love it. A lot of the changes though are just ugly customizations of Android, and there's a theme store that tells you to enjoy your individuality by theming your phone like, I'm not making any of these up, fruits candy, or colorful line, or wolf falls in love. It's weird and I don't get it, but so it goes. The best thing about the themes is that one of them just looks like Android. Beyond all that, there's really not much to say about the R5. It's somewhere between mid-range and really high end with a 5.2 inch 1080p screen, a 13 megapixel camera, a Snapdragon processor, and 2 gigs of RAM. It works pretty well from what I've tested, though the battery life doesn't seem to be very good. I guess that's not surprising. This phone is tiny. It's the thinnest smartphone in the world, at least until something else comes along. And somehow I don't think that'll take very long. | [
{
"start": 0,
"end": 3.64,
"text": " How thin is a smartphone supposed to be?"
},
{
"start": 3.64,
"end": 4.92,
"text": " How thin can it be?"
},
{
"start": 4.92,
"end": 11.34,
"text": " I can't imagine the answer is much thinner than this, though I've been wrong before."
},
{
"start": 11.34,
"end": 14.76,
"text": " This is the Oppo R5, and it is the thinnest smartphone in the world."
},
{
"start": 14.76,
"end": 15.94,
"text": " For the moment, anyway."
},
{
"start": 15.94,
"end": 20.78,
"text": " The R5 is 4.85mm thick, not counting the bump on the backside of the camera."
},
{
"start": 20.78,
"end": 24.64,
"text": " It's almost exactly the size of five credit cards stacked on top of one another."
},
{
"start": 24.64,
"end": 27.84,
"text": " It's really, really, really thin."
},
{
"start": 27.84,
"end": 32.96,
"text": " Just by way of comparison, the iPhone 6 is 6.9mm thick, which is fully 40% thicker than"
},
{
"start": 32.96,
"end": 34.36,
"text": " the R5."
},
{
"start": 34.36,
"end": 37.72,
"text": " The original Motorola Droid Razr, the one that was supposed to be so thin it could chop"
},
{
"start": 37.72,
"end": 41.04,
"text": " the world in half, was 7.1mm thick."
},
{
"start": 41.04,
"end": 43,
"text": " That's basically gigantic next to this thing."
},
{
"start": 43,
"end": 47.879999999999995,
"text": " For the most part, otherwise, the R5 looks as if you took an iPhone 5s and just stretched"
},
{
"start": 47.879999999999995,
"end": 49,
"text": " it out."
},
{
"start": 49,
"end": 53,
"text": " It's made of really nice, really sturdy chamfered metal, and despite being this slim, doesn't"
},
{
"start": 53,
"end": 54.120000000000005,
"text": " feel breakable at all."
},
{
"start": 54.12,
"end": 58.559999999999995,
"text": " It has white stripes on the back for all the antennas, and a glass white panel on the front."
},
{
"start": 58.559999999999995,
"end": 61.959999999999994,
"text": " It's almost uncomfortably thin, but it's also really impressively made."
},
{
"start": 61.959999999999994,
"end": 64.67999999999999,
"text": " The R5 is so perfectly Oppo in a way."
},
{
"start": 64.67999999999999,
"end": 68.46,
"text": " Oppo is one of China's fastest growing phone manufacturers, and it got there in large part"
},
{
"start": 68.46,
"end": 72.52,
"text": " by taking one feature and just blowing it out through the ceiling."
},
{
"start": 72.52,
"end": 77.32,
"text": " When it launched the R5, it also debuted the N3, which has a 16 megapixel camera that swivels"
},
{
"start": 77.32,
"end": 81.2,
"text": " automatically so you can take higher resolution selfies than you will ever want to have in"
},
{
"start": 81.2,
"end": 82.44,
"text": " your life."
},
{
"start": 82.44,
"end": 85.92,
"text": " It's clever, it really is, but it's also sort of insane."
},
{
"start": 85.92,
"end": 89.8,
"text": " It's also insane that the R5 is so thin, especially when it didn't need to be."
},
{
"start": 89.8,
"end": 93.66,
"text": " And being this thin even causes a few problems, like the fact that there's literally no room"
},
{
"start": 93.66,
"end": 97.84,
"text": " for a headphone jack, so you have to plug in the headphones with a USB adapter."
},
{
"start": 97.84,
"end": 102.06,
"text": " Oppo made this phone to prove something, not necessarily to be the perfect phone for everyone."
},
{
"start": 102.06,
"end": 103.06,
"text": " Which it's not."
},
{
"start": 103.06,
"end": 107.8,
"text": " The R5 runs Android 4.4 along with what Oppo calls ColorOS 2.0."
},
{
"start": 107.8,
"end": 110.92,
"text": " Basically it's a bunch of customizations to Android, some of which are pointless and some"
},
{
"start": 110.92,
"end": 112.72,
"text": " of which are actually really cool."
},
{
"start": 112.72,
"end": 115.76,
"text": " There's a drawing menu that you get to by swiping up from the home button, which lets"
},
{
"start": 115.76,
"end": 118.04,
"text": " you scribble a note or write symbols to open apps."
},
{
"start": 118.04,
"end": 121.44,
"text": " It reminds me of my Palm Pilot from back in the day and I love it."
},
{
"start": 121.44,
"end": 125.06,
"text": " A lot of the changes though are just ugly customizations of Android, and there's a theme"
},
{
"start": 125.06,
"end": 129.74,
"text": " store that tells you to enjoy your individuality by theming your phone like, I'm not making"
},
{
"start": 129.74,
"end": 134.88,
"text": " any of these up, fruits candy, or colorful line, or wolf falls in love."
},
{
"start": 134.88,
"end": 137.04,
"text": " It's weird and I don't get it, but so it goes."
},
{
"start": 137.04,
"end": 140.56,
"text": " The best thing about the themes is that one of them just looks like Android."
},
{
"start": 140.56,
"end": 143.4,
"text": " Beyond all that, there's really not much to say about the R5."
},
{
"start": 143.4,
"end": 148.12,
"text": " It's somewhere between mid-range and really high end with a 5.2 inch 1080p screen, a 13"
},
{
"start": 148.12,
"end": 151.96,
"text": " megapixel camera, a Snapdragon processor, and 2 gigs of RAM."
},
{
"start": 151.96,
"end": 154.6,
"text": " It works pretty well from what I've tested, though the battery life doesn't seem to be"
},
{
"start": 154.6,
"end": 155.6,
"text": " very good."
},
{
"start": 155.6,
"end": 156.76,
"text": " I guess that's not surprising."
},
{
"start": 156.76,
"end": 158.48000000000002,
"text": " This phone is tiny."
},
{
"start": 158.48000000000002,
"end": 162.16,
"text": " It's the thinnest smartphone in the world, at least until something else comes along."
},
{
"start": 162.16,
"end": 171.28,
"text": " And somehow I don't think that'll take very long."
}
] |
vQp-auweOio | What's up YouTube? I'm Sam Sheffer, The Verge's social media manager, and I've got some big news. We worked with our friend TLD from YouTube to make a series of gift guide videos right here in New York City. If you want to see those videos for the next 12 days, check out YouTube.com slash TLD and TheVerge.com. We're also giving away some of the stuff you'll see in these videos, like a Moto G, a GoPro Hero, Bluetooth speakers, and more. Be sure to subscribe to our channel as well as TLD's, and to enter the sweepstakes, leave a comment on this video and on TLD's video. And for the full rules, check out the description below. And that's it, we're pumped! | [
{
"start": 0,
"end": 5,
"text": " What's up YouTube? I'm Sam Sheffer, The Verge's social media manager, and I've got some big news."
},
{
"start": 5,
"end": 10,
"text": " We worked with our friend TLD from YouTube to make a series of gift guide videos right here in New York City."
},
{
"start": 10,
"end": 15,
"text": " If you want to see those videos for the next 12 days, check out YouTube.com slash TLD and TheVerge.com."
},
{
"start": 15,
"end": 21,
"text": " We're also giving away some of the stuff you'll see in these videos, like a Moto G, a GoPro Hero, Bluetooth speakers, and more."
},
{
"start": 21,
"end": 28,
"text": " Be sure to subscribe to our channel as well as TLD's, and to enter the sweepstakes, leave a comment on this video and on TLD's video."
},
{
"start": 28,
"end": 32,
"text": " And for the full rules, check out the description below. And that's it, we're pumped!"
}
] |
oSTci-6-CjY | When I last seriously snowboarded about a decade ago, the only technology I had with me was a third generation iPod. Since then, technology has hit the mountain in a big way. People make every run with their smartphones in their pocket, and there's gear everywhere, from Google Glass-like devices to Bluetooth gloves. But the thing you see most on the slopes now is action cameras. GoPro and others made it possible to capture every move, every run, and show it all to the world. And everybody got on board with that. One skier using action cameras to his full advantage is also at the top of his game. Tom Wallisch is a professional skier with gold medals in the X Games and the Winter Dew Tour, and he probably would have been an Olympian in Sochi if it wasn't for an ACL injury. Wallisch was originally discovered in 2007 thanks to a home video competition called the Super Unknown. He filmed that with a Sony VX2100, a big, expensive camera that used digital videotapes. Now he uses nothing but the newest and greatest, the GoPro HERO4 Black Edition. We headed out to his home mountain in Park City, Utah to see how a real pro uses a GoPro. It's progressive sports, because it used to be ski and snowboard movies would come out every fall, and you'd have to watch it, see it in the fall, and be like, oh, that's what trick he learned last year. Now it's instantaneous. You know, you'll see pro snowboarder will be out here. He does a cool trick. He filmed it himself. It's on YouTube, the next run. And some guy in France at the same time can be snowboarding and be like, oh my god, I can't believe that guy just did that. I'm going to learn it right now. The progression of it is just so fast. I want to take a look at how you set up filming a run with these GoPros you got here. Definitely. So why don't you walk me through what you got? OK, well, I got a handheld mount in my pocket. I love this three-piece design for getting your friend, capturing footage of your friend, or capturing a little selfie, getting a little photo of yourself, video of yourself. I keep that in my pocket for whenever I'm skiing, just bust it out. But kind of my most important camera definitely is the helmet cam. It's the one you'll see the most of on the hill. Everybody's got something on their helmet. I'm going to set one up here. I got a sticky mount. I got a lighter in my pocket. It's a little trick of the trade I've learned over the years. And if you heat it up a little bit, even your helmet and the sticky, you're going to have a much better chance of getting it to stick on there because it's just a little warmer. It's cold out here. We're snowing. You want that stick to stay on there. You got to really push it on there. It's where all those big muscles I've been working on come into play. Get my camera back out. Might I borrow that too? I'm going to try the same thing. Yeah, yeah. Give it a run. I'm not a fan of those skiing muscles, but those tech journalist muscles, these are those keyboard muscles. Walk me through what's the first thing that you do once you get on the lift and you have some time. Connect and control the GoPro. Get in there. We got the preview coming up. Now you can kind of see what we're seeing with it, see what our shots are like. Then you can open up and just look through and check out all your shots. There's me grinding, spinning. I'm pretty stoked with that. I'll save it. From there, I could get that right up on YouTube, Facebook, Instagram. We got 28, 30 seconds remaining and it's like a 174 megabyte file. It's pretty crazy how fast the wireless is. The amount of stuff that you're posting and how easy it is for people to see all this. People know who you are. You've won a lot of really big competitions. How does that affect your day to day here on the mountain? With social showcasing where you are, what you're doing. Maybe somebody's not skiing at Park City that day and they see that you're there. They see this photo immediately and they're like, I got to go. I'm over at the canyons, but I got to go to Park City. They come over and see you. Our sport especially, skiing and snowboarding. People aren't really training at these closed off facilities. If you go to the park, you're going to see me. That's what makes it so cool. You see all these pros and everybody out there. It's accessible. You can go shake hands, get an autograph, get a photo with the person, get it on your social. I see it then. Everybody's so interconnected. It's crazy. Do you usually pump some music while you're working or do you like to just ride and let the scene take over? I just like to ride. I'm mostly no music and listen to the sounds of nature kind of guy. Do you have any go to's when you do listen though? A lot of hip hop. I'm a big 90's hip hop fan. I don't know. I bounce all over the place. I don't know. Could be the new Beyonce track that me psyched that day. Who knows? Maybe that'll inspire you to get that extra half rotation. I don't know. Yeah. Just get a little funky with it. We'll see. Action cameras are expanding the social interaction on the main slopes, but there's still a whole other side of the downhill winter sports world that stays away from the lifts, back country skiing. Out in the wild, the biggest worry isn't sharing your sickest trick. It's staying alive. Keeping yourself safe can be a tedious process, but Avatec is a company that's come up with a smart way of helping you make sure it happens. The company, born out of MIT, has created a product that can measure the snowpack in the back country and can instantly share the data to a network called Avanet. Access to that kind of knowledge can literally mean the difference between life and death. It's really a communication device. We're trying to get people to talk to each other and share information. We're out here in the snow and beautiful day, but we really can't see beneath the snowpack. But if you take some tests and share that information broadly, it'll help people make better decisions. And how does this device get that information out to other people? It's web connected, so Bluetooth syncs to your phone. It's also GPS enabled, so as you're putting it through the snow, it basically is just measuring all the hardness and also measures slope, aspect, and then geotags it and then sends that live to our web platform. So now your fellow community can see a lot more information very quickly, and the head of snow safety can be looking at the computer, overseeing a map, and seeing where the people are at. Okay, so obviously we're at an early season snowpack here, which is often the most dangerous time of year. What we're looking at is about six centimeters of a very, very hard, hard layer here. It's been baked in the sun and it hasn't snowed in a while here. And then you kind of go into a little softer and then sugar. And this is what we're looking for. This is why we're not over there skiing that. It's because the snow is sliding on the very old snow that fell in October. What you want to look for is, do I have a hard layer over a soft layer? Do I have something that is going to shear off and cause some instability? If you see a very light layer, you know that you have a problematic situation. On the other side of that, what would be an ideal situation that you could look at with this device and say, okay, we're good to go here? We're looking for knee deep powder. We're looking for a nice soft layer and gradually getting harder to the base. There's been a lot of great evolutions in technology and we've been, you know, skis are lighter and we have incredible ways to stay on top of an avalanche, how to breathe underneath an avalanche, how to dig people out of avalanches. The fact of the matter is that's after mistakes were made. And how do you survive an avalanche isn't the end result. How to avoid an avalanche is what technology should be working on. So now I've seen how a pro uses the same action cameras that many of us already own and how creative hardware mixed with social networking can help save lives. Now, how do I apply some of this new tech myself? I started by downloading some apps. They use your phone's GPS and accelerometer to gauge your speed, altitude and vertical jumps if you're good enough for that. Apps like Trace Snow, Snow Crew and even Run-Tastic's Winter Sports all track your path just like a running app does. But most of them can apply it right to the specific run on the mountain that you're visiting, which lets you compare against your friends or strangers, things like who hit the fastest speed or who made it down in the shortest amount of time. There's tech in almost everything you wear on the slopes too. Most helmets now come with audio inserts and can be connected via Bluetooth or an aux cord. And to control the music, there are a number of Bluetooth accessories, my favorite of which were the Beartech Bluetooth Gloves. They're not cheap, but they work really well. Just tap the power button on your thumb to unlock them and your thumb becomes a remote. Each finger has different controls like play, pause, fast forward and rewind, and it can even answer calls. But the most impressive thing you can take with you this ski season comes from Recon Instruments, ski goggles with a heads up display. They work almost exactly like Google Glass except the battery lasts longer, the colorful display sits below your vision, and the experience is tailored to show you information you want on the mountain. You can check your speed and altitude in real time, follow detailed resort maps to see what run you're on or find the nearest chairlift, see the notifications from your phone and even locate your friends if you're all hooked up through the same app. It all works through a remote that you can stash in your pocket or hook to your helmet strap, and it is by far the coolest tech you can bring with you on the mountain. Every part of your day can be captured and analyzed, just like the rest of your life. Purists will say it all ruins the experience, that too many people are skiing distracted or care too much about taking a selfie during a run. I didn't mind at all and I can't wait to see what comes next. | [
{
"start": 0,
"end": 3.92,
"text": " When I last seriously snowboarded about a decade ago, the only technology I had with"
},
{
"start": 3.92,
"end": 6.68,
"text": " me was a third generation iPod."
},
{
"start": 6.68,
"end": 9.14,
"text": " Since then, technology has hit the mountain in a big way."
},
{
"start": 9.14,
"end": 12.48,
"text": " People make every run with their smartphones in their pocket, and there's gear everywhere,"
},
{
"start": 12.48,
"end": 15.76,
"text": " from Google Glass-like devices to Bluetooth gloves."
},
{
"start": 15.76,
"end": 19.72,
"text": " But the thing you see most on the slopes now is action cameras."
},
{
"start": 19.72,
"end": 23.76,
"text": " GoPro and others made it possible to capture every move, every run, and show it all to"
},
{
"start": 23.76,
"end": 24.76,
"text": " the world."
},
{
"start": 24.76,
"end": 25.76,
"text": " And everybody got on board with that."
},
{
"start": 25.76,
"end": 40.28,
"text": " One skier using action cameras to his full advantage is also at the top of his game."
},
{
"start": 40.28,
"end": 43.64,
"text": " Tom Wallisch is a professional skier with gold medals in the X Games and the Winter"
},
{
"start": 43.64,
"end": 47.24,
"text": " Dew Tour, and he probably would have been an Olympian in Sochi if it wasn't for an"
},
{
"start": 47.24,
"end": 51.760000000000005,
"text": " ACL injury."
},
{
"start": 51.76,
"end": 55.72,
"text": " Wallisch was originally discovered in 2007 thanks to a home video competition called"
},
{
"start": 55.72,
"end": 56.72,
"text": " the Super Unknown."
},
{
"start": 56.72,
"end": 67.75999999999999,
"text": " He filmed that with a Sony VX2100, a big, expensive camera that used digital videotapes."
},
{
"start": 67.75999999999999,
"end": 72.18,
"text": " Now he uses nothing but the newest and greatest, the GoPro HERO4 Black Edition."
},
{
"start": 72.18,
"end": 76.44,
"text": " We headed out to his home mountain in Park City, Utah to see how a real pro uses a GoPro."
},
{
"start": 76.44,
"end": 79.84,
"text": " It's progressive sports, because it used to be ski and snowboard movies would come"
},
{
"start": 79.84,
"end": 83.68,
"text": " out every fall, and you'd have to watch it, see it in the fall, and be like, oh, that's"
},
{
"start": 83.68,
"end": 85.2,
"text": " what trick he learned last year."
},
{
"start": 85.2,
"end": 86.2,
"text": " Now it's instantaneous."
},
{
"start": 86.2,
"end": 88.56,
"text": " You know, you'll see pro snowboarder will be out here."
},
{
"start": 88.56,
"end": 90.32000000000001,
"text": " He does a cool trick."
},
{
"start": 90.32000000000001,
"end": 91.48,
"text": " He filmed it himself."
},
{
"start": 91.48,
"end": 92.92,
"text": " It's on YouTube, the next run."
},
{
"start": 92.92,
"end": 97.48,
"text": " And some guy in France at the same time can be snowboarding and be like, oh my god, I"
},
{
"start": 97.48,
"end": 98.48,
"text": " can't believe that guy just did that."
},
{
"start": 98.48,
"end": 99.48,
"text": " I'm going to learn it right now."
},
{
"start": 99.48,
"end": 101.68,
"text": " The progression of it is just so fast."
},
{
"start": 101.68,
"end": 106.72,
"text": " I want to take a look at how you set up filming a run with these GoPros you got here."
},
{
"start": 106.72,
"end": 107.72,
"text": " Definitely."
},
{
"start": 107.72,
"end": 108.72,
"text": " So why don't you walk me through what you got?"
},
{
"start": 108.72,
"end": 110.96,
"text": " OK, well, I got a handheld mount in my pocket."
},
{
"start": 110.96,
"end": 116.44,
"text": " I love this three-piece design for getting your friend, capturing footage of your friend,"
},
{
"start": 116.44,
"end": 121.4,
"text": " or capturing a little selfie, getting a little photo of yourself, video of yourself."
},
{
"start": 121.4,
"end": 124.48,
"text": " I keep that in my pocket for whenever I'm skiing, just bust it out."
},
{
"start": 124.48,
"end": 128.6,
"text": " But kind of my most important camera definitely is the helmet cam."
},
{
"start": 128.6,
"end": 130.44,
"text": " It's the one you'll see the most of on the hill."
},
{
"start": 130.44,
"end": 132.8,
"text": " Everybody's got something on their helmet."
},
{
"start": 132.8,
"end": 135.36,
"text": " I'm going to set one up here."
},
{
"start": 135.36,
"end": 137.2,
"text": " I got a sticky mount."
},
{
"start": 137.2,
"end": 138.92,
"text": " I got a lighter in my pocket."
},
{
"start": 138.92,
"end": 140.95999999999998,
"text": " It's a little trick of the trade I've learned over the years."
},
{
"start": 140.95999999999998,
"end": 144.83999999999997,
"text": " And if you heat it up a little bit, even your helmet and the sticky, you're going to have"
},
{
"start": 144.83999999999997,
"end": 149.48,
"text": " a much better chance of getting it to stick on there because it's just a little warmer."
},
{
"start": 149.48,
"end": 151.04,
"text": " It's cold out here."
},
{
"start": 151.04,
"end": 152.44,
"text": " We're snowing."
},
{
"start": 152.44,
"end": 154.56,
"text": " You want that stick to stay on there."
},
{
"start": 154.56,
"end": 157.07999999999998,
"text": " You got to really push it on there."
},
{
"start": 157.07999999999998,
"end": 160.85999999999999,
"text": " It's where all those big muscles I've been working on come into play."
},
{
"start": 160.85999999999999,
"end": 161.85999999999999,
"text": " Get my camera back out."
},
{
"start": 161.85999999999999,
"end": 162.85999999999999,
"text": " Might I borrow that too?"
},
{
"start": 162.85999999999999,
"end": 163.85999999999999,
"text": " I'm going to try the same thing."
},
{
"start": 163.85999999999999,
"end": 164.85999999999999,
"text": " Yeah, yeah."
},
{
"start": 164.85999999999999,
"end": 165.85999999999999,
"text": " Give it a run."
},
{
"start": 165.86,
"end": 168.68,
"text": " I'm not a fan of those skiing muscles, but those tech journalist muscles, these are those"
},
{
"start": 168.68,
"end": 169.68,
"text": " keyboard muscles."
},
{
"start": 169.68,
"end": 185.44000000000003,
"text": " Walk me through what's the first thing that you do once you get on the lift and you have"
},
{
"start": 185.44000000000003,
"end": 186.44000000000003,
"text": " some time."
},
{
"start": 186.44000000000003,
"end": 188.24,
"text": " Connect and control the GoPro."
},
{
"start": 188.24,
"end": 189.24,
"text": " Get in there."
},
{
"start": 189.24,
"end": 190.24,
"text": " We got the preview coming up."
},
{
"start": 190.24,
"end": 193,
"text": " Now you can kind of see what we're seeing with it, see what our shots are like."
},
{
"start": 193,
"end": 196.76,
"text": " Then you can open up and just look through and check out all your shots."
},
{
"start": 196.76,
"end": 199.04,
"text": " There's me grinding, spinning."
},
{
"start": 199.04,
"end": 200.32,
"text": " I'm pretty stoked with that."
},
{
"start": 200.32,
"end": 202.04,
"text": " I'll save it."
},
{
"start": 202.04,
"end": 206.08,
"text": " From there, I could get that right up on YouTube, Facebook, Instagram."
},
{
"start": 206.08,
"end": 210.94,
"text": " We got 28, 30 seconds remaining and it's like a 174 megabyte file."
},
{
"start": 210.94,
"end": 218.2,
"text": " It's pretty crazy how fast the wireless is."
},
{
"start": 218.2,
"end": 221.72,
"text": " The amount of stuff that you're posting and how easy it is for people to see all this."
},
{
"start": 221.72,
"end": 222.72,
"text": " People know who you are."
},
{
"start": 222.72,
"end": 224.76,
"text": " You've won a lot of really big competitions."
},
{
"start": 224.76,
"end": 227.08,
"text": " How does that affect your day to day here on the mountain?"
},
{
"start": 227.08,
"end": 230.08,
"text": " With social showcasing where you are, what you're doing."
},
{
"start": 230.08,
"end": 233.68,
"text": " Maybe somebody's not skiing at Park City that day and they see that you're there."
},
{
"start": 233.68,
"end": 236.12,
"text": " They see this photo immediately and they're like, I got to go."
},
{
"start": 236.12,
"end": 238.07999999999998,
"text": " I'm over at the canyons, but I got to go to Park City."
},
{
"start": 238.07999999999998,
"end": 240.04,
"text": " They come over and see you."
},
{
"start": 240.04,
"end": 243.42,
"text": " Our sport especially, skiing and snowboarding."
},
{
"start": 243.42,
"end": 245.76,
"text": " People aren't really training at these closed off facilities."
},
{
"start": 245.76,
"end": 247.52,
"text": " If you go to the park, you're going to see me."
},
{
"start": 247.52,
"end": 249.24,
"text": " That's what makes it so cool."
},
{
"start": 249.24,
"end": 251.36,
"text": " You see all these pros and everybody out there."
},
{
"start": 251.36,
"end": 252.36,
"text": " It's accessible."
},
{
"start": 252.36,
"end": 257.08000000000004,
"text": " You can go shake hands, get an autograph, get a photo with the person, get it on your"
},
{
"start": 257.08000000000004,
"end": 258.08000000000004,
"text": " social."
},
{
"start": 258.08000000000004,
"end": 259.54,
"text": " I see it then."
},
{
"start": 259.54,
"end": 261.16,
"text": " Everybody's so interconnected."
},
{
"start": 261.16,
"end": 262.16,
"text": " It's crazy."
},
{
"start": 262.16,
"end": 266.64,
"text": " Do you usually pump some music while you're working or do you like to just ride and let"
},
{
"start": 266.64,
"end": 267.64,
"text": " the scene take over?"
},
{
"start": 267.64,
"end": 269.04,
"text": " I just like to ride."
},
{
"start": 269.04,
"end": 274.08000000000004,
"text": " I'm mostly no music and listen to the sounds of nature kind of guy."
},
{
"start": 274.08000000000004,
"end": 275.72,
"text": " Do you have any go to's when you do listen though?"
},
{
"start": 275.72,
"end": 276.72,
"text": " A lot of hip hop."
},
{
"start": 276.72,
"end": 279.72,
"text": " I'm a big 90's hip hop fan."
},
{
"start": 279.72,
"end": 280.72,
"text": " I don't know."
},
{
"start": 280.72,
"end": 281.72,
"text": " I bounce all over the place."
},
{
"start": 281.72,
"end": 282.72,
"text": " I don't know."
},
{
"start": 282.72,
"end": 285.24,
"text": " Could be the new Beyonce track that me psyched that day."
},
{
"start": 285.24,
"end": 286.24,
"text": " Who knows?"
},
{
"start": 286.24,
"end": 288.84000000000003,
"text": " Maybe that'll inspire you to get that extra half rotation."
},
{
"start": 288.84000000000003,
"end": 289.84000000000003,
"text": " I don't know."
},
{
"start": 289.84000000000003,
"end": 290.84000000000003,
"text": " Yeah."
},
{
"start": 290.84000000000003,
"end": 291.84000000000003,
"text": " Just get a little funky with it."
},
{
"start": 291.84000000000003,
"end": 292.84000000000003,
"text": " We'll see."
},
{
"start": 292.84000000000003,
"end": 295.88000000000005,
"text": " Action cameras are expanding the social interaction on the main slopes, but there's still a whole"
},
{
"start": 295.88000000000005,
"end": 300.04,
"text": " other side of the downhill winter sports world that stays away from the lifts, back country"
},
{
"start": 300.04,
"end": 301.04,
"text": " skiing."
},
{
"start": 301.04,
"end": 303.40000000000003,
"text": " Out in the wild, the biggest worry isn't sharing your sickest trick."
},
{
"start": 303.40000000000003,
"end": 304.72,
"text": " It's staying alive."
},
{
"start": 304.72,
"end": 308.44000000000005,
"text": " Keeping yourself safe can be a tedious process, but Avatec is a company that's come up with"
},
{
"start": 308.44000000000005,
"end": 311.58000000000004,
"text": " a smart way of helping you make sure it happens."
},
{
"start": 311.58,
"end": 315.15999999999997,
"text": " The company, born out of MIT, has created a product that can measure the snowpack in the"
},
{
"start": 315.15999999999997,
"end": 318.88,
"text": " back country and can instantly share the data to a network called Avanet."
},
{
"start": 318.88,
"end": 322.47999999999996,
"text": " Access to that kind of knowledge can literally mean the difference between life and death."
},
{
"start": 322.47999999999996,
"end": 323.84,
"text": " It's really a communication device."
},
{
"start": 323.84,
"end": 327.56,
"text": " We're trying to get people to talk to each other and share information."
},
{
"start": 327.56,
"end": 332.56,
"text": " We're out here in the snow and beautiful day, but we really can't see beneath the snowpack."
},
{
"start": 332.56,
"end": 336.58,
"text": " But if you take some tests and share that information broadly, it'll help people make"
},
{
"start": 336.58,
"end": 337.58,
"text": " better decisions."
},
{
"start": 337.58,
"end": 341.15999999999997,
"text": " And how does this device get that information out to other people?"
},
{
"start": 341.16,
"end": 343.6,
"text": " It's web connected, so Bluetooth syncs to your phone."
},
{
"start": 343.6,
"end": 348.14000000000004,
"text": " It's also GPS enabled, so as you're putting it through the snow, it basically is just"
},
{
"start": 348.14000000000004,
"end": 354,
"text": " measuring all the hardness and also measures slope, aspect, and then geotags it and then"
},
{
"start": 354,
"end": 356.64000000000004,
"text": " sends that live to our web platform."
},
{
"start": 356.64000000000004,
"end": 361.24,
"text": " So now your fellow community can see a lot more information very quickly, and the head"
},
{
"start": 361.24,
"end": 366.32000000000005,
"text": " of snow safety can be looking at the computer, overseeing a map, and seeing where the people"
},
{
"start": 366.32000000000005,
"end": 367.32000000000005,
"text": " are at."
},
{
"start": 367.32,
"end": 371.71999999999997,
"text": " Okay, so obviously we're at an early season snowpack here, which is often the most dangerous"
},
{
"start": 371.71999999999997,
"end": 372.71999999999997,
"text": " time of year."
},
{
"start": 372.71999999999997,
"end": 377.48,
"text": " What we're looking at is about six centimeters of a very, very hard, hard layer here."
},
{
"start": 377.48,
"end": 380.32,
"text": " It's been baked in the sun and it hasn't snowed in a while here."
},
{
"start": 380.32,
"end": 384.71999999999997,
"text": " And then you kind of go into a little softer and then sugar."
},
{
"start": 384.71999999999997,
"end": 385.92,
"text": " And this is what we're looking for."
},
{
"start": 385.92,
"end": 388.32,
"text": " This is why we're not over there skiing that."
},
{
"start": 388.32,
"end": 392.56,
"text": " It's because the snow is sliding on the very old snow that fell in October."
},
{
"start": 392.56,
"end": 397.03999999999996,
"text": " What you want to look for is, do I have a hard layer over a soft layer?"
},
{
"start": 397.04,
"end": 401.20000000000005,
"text": " Do I have something that is going to shear off and cause some instability?"
},
{
"start": 401.20000000000005,
"end": 405.20000000000005,
"text": " If you see a very light layer, you know that you have a problematic situation."
},
{
"start": 405.20000000000005,
"end": 409.08000000000004,
"text": " On the other side of that, what would be an ideal situation that you could look at with"
},
{
"start": 409.08000000000004,
"end": 411.12,
"text": " this device and say, okay, we're good to go here?"
},
{
"start": 411.12,
"end": 412.40000000000003,
"text": " We're looking for knee deep powder."
},
{
"start": 412.40000000000003,
"end": 416.40000000000003,
"text": " We're looking for a nice soft layer and gradually getting harder to the base."
},
{
"start": 416.40000000000003,
"end": 419.92,
"text": " There's been a lot of great evolutions in technology and we've been, you know, skis"
},
{
"start": 419.92,
"end": 424.34000000000003,
"text": " are lighter and we have incredible ways to stay on top of an avalanche, how to breathe"
},
{
"start": 424.34,
"end": 427.2,
"text": " underneath an avalanche, how to dig people out of avalanches."
},
{
"start": 427.2,
"end": 430.76,
"text": " The fact of the matter is that's after mistakes were made."
},
{
"start": 430.76,
"end": 433.44,
"text": " And how do you survive an avalanche isn't the end result."
},
{
"start": 433.44,
"end": 439.96,
"text": " How to avoid an avalanche is what technology should be working on."
},
{
"start": 439.96,
"end": 444.12,
"text": " So now I've seen how a pro uses the same action cameras that many of us already own and how"
},
{
"start": 444.12,
"end": 447.28,
"text": " creative hardware mixed with social networking can help save lives."
},
{
"start": 447.28,
"end": 449.91999999999996,
"text": " Now, how do I apply some of this new tech myself?"
},
{
"start": 449.91999999999996,
"end": 452.03999999999996,
"text": " I started by downloading some apps."
},
{
"start": 452.04,
"end": 455.90000000000003,
"text": " They use your phone's GPS and accelerometer to gauge your speed, altitude and vertical"
},
{
"start": 455.90000000000003,
"end": 458.40000000000003,
"text": " jumps if you're good enough for that."
},
{
"start": 458.40000000000003,
"end": 463.04,
"text": " Apps like Trace Snow, Snow Crew and even Run-Tastic's Winter Sports all track your path just like"
},
{
"start": 463.04,
"end": 464.44,
"text": " a running app does."
},
{
"start": 464.44,
"end": 467.64000000000004,
"text": " But most of them can apply it right to the specific run on the mountain that you're"
},
{
"start": 467.64000000000004,
"end": 471.04,
"text": " visiting, which lets you compare against your friends or strangers, things like who hit"
},
{
"start": 471.04,
"end": 474.16,
"text": " the fastest speed or who made it down in the shortest amount of time."
},
{
"start": 474.16,
"end": 476.84000000000003,
"text": " There's tech in almost everything you wear on the slopes too."
},
{
"start": 476.84000000000003,
"end": 481.14000000000004,
"text": " Most helmets now come with audio inserts and can be connected via Bluetooth or an aux cord."
},
{
"start": 481.14,
"end": 484.38,
"text": " And to control the music, there are a number of Bluetooth accessories, my favorite of which"
},
{
"start": 484.38,
"end": 486.52,
"text": " were the Beartech Bluetooth Gloves."
},
{
"start": 486.52,
"end": 488.28,
"text": " They're not cheap, but they work really well."
},
{
"start": 488.28,
"end": 491.91999999999996,
"text": " Just tap the power button on your thumb to unlock them and your thumb becomes a remote."
},
{
"start": 491.91999999999996,
"end": 495.82,
"text": " Each finger has different controls like play, pause, fast forward and rewind, and it can"
},
{
"start": 495.82,
"end": 496.82,
"text": " even answer calls."
},
{
"start": 496.82,
"end": 500.36,
"text": " But the most impressive thing you can take with you this ski season comes from Recon"
},
{
"start": 500.36,
"end": 503.2,
"text": " Instruments, ski goggles with a heads up display."
},
{
"start": 503.2,
"end": 506.71999999999997,
"text": " They work almost exactly like Google Glass except the battery lasts longer, the colorful"
},
{
"start": 506.71999999999997,
"end": 510.88,
"text": " display sits below your vision, and the experience is tailored to show you information you want"
},
{
"start": 510.88,
"end": 511.88,
"text": " on the mountain."
},
{
"start": 511.88,
"end": 515.68,
"text": " You can check your speed and altitude in real time, follow detailed resort maps to see what"
},
{
"start": 515.68,
"end": 519.4,
"text": " run you're on or find the nearest chairlift, see the notifications from your phone and"
},
{
"start": 519.4,
"end": 522.08,
"text": " even locate your friends if you're all hooked up through the same app."
},
{
"start": 522.08,
"end": 524.92,
"text": " It all works through a remote that you can stash in your pocket or hook to your helmet"
},
{
"start": 524.92,
"end": 528.6,
"text": " strap, and it is by far the coolest tech you can bring with you on the mountain."
},
{
"start": 528.6,
"end": 531.84,
"text": " Every part of your day can be captured and analyzed, just like the rest of your life."
},
{
"start": 531.84,
"end": 535.76,
"text": " Purists will say it all ruins the experience, that too many people are skiing distracted"
},
{
"start": 535.76,
"end": 538.48,
"text": " or care too much about taking a selfie during a run."
},
{
"start": 538.48,
"end": 548.96,
"text": " I didn't mind at all and I can't wait to see what comes next."
}
] |
kPyVptxhJ9U | You don't buy a cheap tablet to replace your laptop. If you want to do that, buy an iPad, or a Surface or a Galaxy Note. But be prepared to pay handsomely for them. You buy a cheap tablet because it's great for watching Netflix, or for reading on the subway. You maybe buy it for your kid who's really not ready to handle anything that costs $500. Whatever the reason, there are a few things you want to pay attention to. Like, you want really great battery life. You want all the apps and games you need. You want solid construction, as close to totally unbreakable as possible. And most of all, you want a good screen. Without a good screen, nothing else about a tablet really matters. A few years ago, you actually couldn't get all of that and still spend less than $200. But now you can, and in a surprising number of places. I'm actually really shocked at how many good cheap tablets there are. But one definitely stands out. The Asus Memo Pad 7 is definitely the best cheap tablet you can buy. The Memo Pad 7 is near the top of the price limit here, but it's still cheap enough for almost anybody. But it doesn't feel cheap at all. It has this thin, nicely textured body that Asus modeled after a clutch bag. It has sharply rounded corners like a Lumia phone, and it both looks and feels a lot more expensive than it is. It has a brand new Intel processor, which is surprisingly fast, along with front and rear cameras that are at least as good as you'll get for this price. Although that's not very good. But the key here is the screen. The Memo Pad 7 has a 7-inch 1920x1200 display that is just leaps and bounds better than almost any other device in this price range. It has great viewing angles, and it's plenty bright. Oddly, those are both really hard to come by on a cheap tablet. It's also just really sharp, clean and crisp and easy to look at for a long time without feeling like you're watching a movie through a screen door or a dirty window. Add in the loud stereo speakers, and the Memo Pad 7 is a pretty great movie-watching machine. It's not perfect, of course. It has these huge black bezels around the screen, and Asus bundles some really ugly and unnecessary customizations to Android. But the key thing about the Memo Pad 7 is that it's the only cheap tablet that doesn't feel like you've got what you paid for. I should actually also mention the Nexus 7 here. Google's tablet, which is also made by Asus, has the same screen resolution and a slightly softer body that I like quite a bit. But it has an outdated processor at this point, and it's actually kind of hard to find. The Nexus 7 is great, but at this point the Memo Pad 7 is probably going to last you longer. The only other one really worth looking at, purely because it's the only other one with a screen this good, is Amazon's HDX 7. This is a pure consumption device, make no mistake. Amazon's app library is still also very small, but there are a few fun games and a really solid selection of things to watch and read. If you're trying to go even cheaper, the one you should buy is the Fire HD 7. You'll get a lower-res screen and a thicker and more plasticky body, but you still get access to Amazon's huge library of movies, music, and TV shows. The HD 6 is even cheaper, but it's only six inches. It's basically a cell phone. The rest of the cheap tablet landscape is full of models that are all essentially the same thing. The ASUS Memo Pad 8 has an eight-inch screen and is cheaper than the Memo Pad 7, but it's not as well made, it's lower-res, and it's not as fast. Samsung's Galaxy Tab 4 7.0, Lenovo's Android-based A8, EVGA's Tegra Note all have bad screens and cheap bodies. They all, I should mention, perform pretty well. One thing you really don't need to worry about anymore is performance, at least for the basics. Diamond-dozen processors can definitely keep up now. Be really, really wary of the absolute cheapest tablets you can find, but not because they won't work well. It's often just because they can't run all the right apps, or because they have such bad screens that you won't even want to use them. But the best thing about cheap tablets is that they don't have to be bad. I'm actually surprised at how good they can be. But if you want the best one, though, the one that no one will ever guess costs you less than $200, buy the ASUS Memo Pad 7. | [
{
"start": 0,
"end": 4.58,
"text": " You don't buy a cheap tablet to replace your laptop."
},
{
"start": 4.58,
"end": 7.92,
"text": " If you want to do that, buy an iPad, or a Surface or a Galaxy Note."
},
{
"start": 7.92,
"end": 13.72,
"text": " But be prepared to pay handsomely for them."
},
{
"start": 13.72,
"end": 16.88,
"text": " You buy a cheap tablet because it's great for watching Netflix, or for reading on the"
},
{
"start": 16.88,
"end": 17.88,
"text": " subway."
},
{
"start": 17.88,
"end": 22.18,
"text": " You maybe buy it for your kid who's really not ready to handle anything that costs $500."
},
{
"start": 22.18,
"end": 24.72,
"text": " Whatever the reason, there are a few things you want to pay attention to."
},
{
"start": 24.72,
"end": 26.7,
"text": " Like, you want really great battery life."
},
{
"start": 26.7,
"end": 28.48,
"text": " You want all the apps and games you need."
},
{
"start": 28.48,
"end": 32.4,
"text": " You want solid construction, as close to totally unbreakable as possible."
},
{
"start": 32.4,
"end": 34.44,
"text": " And most of all, you want a good screen."
},
{
"start": 34.44,
"end": 37.480000000000004,
"text": " Without a good screen, nothing else about a tablet really matters."
},
{
"start": 37.480000000000004,
"end": 41.6,
"text": " A few years ago, you actually couldn't get all of that and still spend less than $200."
},
{
"start": 41.6,
"end": 43.84,
"text": " But now you can, and in a surprising number of places."
},
{
"start": 43.84,
"end": 47.38,
"text": " I'm actually really shocked at how many good cheap tablets there are."
},
{
"start": 47.38,
"end": 48.72,
"text": " But one definitely stands out."
},
{
"start": 48.72,
"end": 52.760000000000005,
"text": " The Asus Memo Pad 7 is definitely the best cheap tablet you can buy."
},
{
"start": 52.760000000000005,
"end": 56.28,
"text": " The Memo Pad 7 is near the top of the price limit here, but it's still cheap enough for"
},
{
"start": 56.28,
"end": 57.58,
"text": " almost anybody."
},
{
"start": 57.58,
"end": 59.46,
"text": " But it doesn't feel cheap at all."
},
{
"start": 59.46,
"end": 63.44,
"text": " It has this thin, nicely textured body that Asus modeled after a clutch bag."
},
{
"start": 63.44,
"end": 67.6,
"text": " It has sharply rounded corners like a Lumia phone, and it both looks and feels a lot more"
},
{
"start": 67.6,
"end": 69.44,
"text": " expensive than it is."
},
{
"start": 69.44,
"end": 73.03999999999999,
"text": " It has a brand new Intel processor, which is surprisingly fast, along with front and"
},
{
"start": 73.03999999999999,
"end": 76,
"text": " rear cameras that are at least as good as you'll get for this price."
},
{
"start": 76,
"end": 77.52,
"text": " Although that's not very good."
},
{
"start": 77.52,
"end": 79.16,
"text": " But the key here is the screen."
},
{
"start": 79.16,
"end": 84.32,
"text": " The Memo Pad 7 has a 7-inch 1920x1200 display that is just leaps and bounds better than"
},
{
"start": 84.32,
"end": 86.68,
"text": " almost any other device in this price range."
},
{
"start": 86.68,
"end": 88.76,
"text": " It has great viewing angles, and it's plenty bright."
},
{
"start": 88.76,
"end": 92.18,
"text": " Oddly, those are both really hard to come by on a cheap tablet."
},
{
"start": 92.18,
"end": 95.80000000000001,
"text": " It's also just really sharp, clean and crisp and easy to look at for a long time without"
},
{
"start": 95.80000000000001,
"end": 99.60000000000001,
"text": " feeling like you're watching a movie through a screen door or a dirty window."
},
{
"start": 99.60000000000001,
"end": 104.36000000000001,
"text": " Add in the loud stereo speakers, and the Memo Pad 7 is a pretty great movie-watching machine."
},
{
"start": 104.36000000000001,
"end": 105.56,
"text": " It's not perfect, of course."
},
{
"start": 105.56,
"end": 109.72,
"text": " It has these huge black bezels around the screen, and Asus bundles some really ugly"
},
{
"start": 109.72,
"end": 112.4,
"text": " and unnecessary customizations to Android."
},
{
"start": 112.4,
"end": 116.16000000000001,
"text": " But the key thing about the Memo Pad 7 is that it's the only cheap tablet that doesn't"
},
{
"start": 116.16,
"end": 119.32,
"text": " feel like you've got what you paid for."
},
{
"start": 119.32,
"end": 121.75999999999999,
"text": " I should actually also mention the Nexus 7 here."
},
{
"start": 121.75999999999999,
"end": 126.12,
"text": " Google's tablet, which is also made by Asus, has the same screen resolution and a slightly"
},
{
"start": 126.12,
"end": 128.44,
"text": " softer body that I like quite a bit."
},
{
"start": 128.44,
"end": 132.44,
"text": " But it has an outdated processor at this point, and it's actually kind of hard to find."
},
{
"start": 132.44,
"end": 137.28,
"text": " The Nexus 7 is great, but at this point the Memo Pad 7 is probably going to last you longer."
},
{
"start": 137.28,
"end": 140.35999999999999,
"text": " The only other one really worth looking at, purely because it's the only other one with"
},
{
"start": 140.35999999999999,
"end": 143.88,
"text": " a screen this good, is Amazon's HDX 7."
},
{
"start": 143.88,
"end": 146.56,
"text": " This is a pure consumption device, make no mistake."
},
{
"start": 146.56,
"end": 150.28,
"text": " Amazon's app library is still also very small, but there are a few fun games and a really"
},
{
"start": 150.28,
"end": 152.92,
"text": " solid selection of things to watch and read."
},
{
"start": 152.92,
"end": 156.04,
"text": " If you're trying to go even cheaper, the one you should buy is the Fire HD 7."
},
{
"start": 156.04,
"end": 160.35999999999999,
"text": " You'll get a lower-res screen and a thicker and more plasticky body, but you still get"
},
{
"start": 160.35999999999999,
"end": 164.48,
"text": " access to Amazon's huge library of movies, music, and TV shows."
},
{
"start": 164.48,
"end": 167.4,
"text": " The HD 6 is even cheaper, but it's only six inches."
},
{
"start": 167.4,
"end": 169.6,
"text": " It's basically a cell phone."
},
{
"start": 169.6,
"end": 173.07999999999998,
"text": " The rest of the cheap tablet landscape is full of models that are all essentially the"
},
{
"start": 173.08,
"end": 174.4,
"text": " same thing."
},
{
"start": 174.4,
"end": 178.8,
"text": " The ASUS Memo Pad 8 has an eight-inch screen and is cheaper than the Memo Pad 7, but it's"
},
{
"start": 178.8,
"end": 181.84,
"text": " not as well made, it's lower-res, and it's not as fast."
},
{
"start": 181.84,
"end": 188.84,
"text": " Samsung's Galaxy Tab 4 7.0, Lenovo's Android-based A8, EVGA's Tegra Note all have bad screens"
},
{
"start": 188.84,
"end": 189.84,
"text": " and cheap bodies."
},
{
"start": 189.84,
"end": 192.68,
"text": " They all, I should mention, perform pretty well."
},
{
"start": 192.68,
"end": 196.60000000000002,
"text": " One thing you really don't need to worry about anymore is performance, at least for the basics."
},
{
"start": 196.60000000000002,
"end": 199.46,
"text": " Diamond-dozen processors can definitely keep up now."
},
{
"start": 199.46,
"end": 203.64000000000001,
"text": " Be really, really wary of the absolute cheapest tablets you can find, but not because they"
},
{
"start": 203.64000000000001,
"end": 204.64000000000001,
"text": " won't work well."
},
{
"start": 204.64000000000001,
"end": 207.60000000000002,
"text": " It's often just because they can't run all the right apps, or because they have such"
},
{
"start": 207.60000000000002,
"end": 210.52,
"text": " bad screens that you won't even want to use them."
},
{
"start": 210.52,
"end": 213.64000000000001,
"text": " But the best thing about cheap tablets is that they don't have to be bad."
},
{
"start": 213.64000000000001,
"end": 215.52,
"text": " I'm actually surprised at how good they can be."
},
{
"start": 215.52,
"end": 219.06,
"text": " But if you want the best one, though, the one that no one will ever guess costs you"
},
{
"start": 219.06,
"end": 229.76,
"text": " less than $200, buy the ASUS Memo Pad 7."
}
] |
ZLJSiPRR6IE | The Hangout on Air is live. Hello Internet and humans watching this broadcast. Welcome to another week of Small Empires Hangouts. I am actually sitting next to Stephen Greenwood in real life which is awesome. I've never actually did a Hangout with someone else next to me so that's cool. We are joined by Kirk, the man, the myth, the legend, the Kirk. As well as that, we're joined by Ted who is the founder of a company called Capital Bells. In this week's episode of Small Empires we were in Washington DC with Alexis covering Capital Bells and Ted I will let you talk about your company, sort of about yourself and what the app does. Alright, let's do it. Hey guys, I'm Ted. I'm the founder of Capital Bells and Capital Bells is essentially an app to be able to track what Congress is doing and what's happening there on Capitol Hill in real time and to know when they're voting and to have a chance to connect with Congress as a normal person like you are and I am. Right now Capital Bells is really popular with members of Congress on the Hill and with their staffers so that they know when they need to be doing what they're doing, when they need to vote and we're trying to kind of create this access point so that we have a place for constituents to be able to get their voices heard and I started this as a staffer. Can you talk a little of the process, you know, the archaic ancient process that was in place before? Yeah, wait, so explain how people on the Hill used to find out that they were taking a vote. Okay, so until like, you know, 2013, the only way that people had no one to send a vote is there's like clocks all over the Hill. Is that an actual congressional clock? Yeah, this is like one of the congressional clocks. Looks like a hotel clock. What are those five lights above it? So these lights are the bells in the form and when something's happening in Congress, like they're having a quorum call, like two of these lights will light up or they're having like a vote and five of these lights will light up and they'll make these really loud and noxious sounds and that's how people would know that there's something going on but there's all these sort of patterns so they wouldn't necessarily know what's going on, just that something's going on and then they would turn on C-Span if they were already like glued to it and figure out, oh, now I know what's going on and now I'll go find my boss and tell him what's going on so he can decide if what's going on is important enough for him to go down to the floor. And so what Capitol Bells did is it just, you know, used common sense and said, you know, hey, here's a notification on your phone. It's time to go vote now. Here's the bill. See you later. And the way you did that is pretty interesting. You tapped into the existing radio frequency that they were broadcasting on their clocks. Right, so all these clocks, they're actually wireless clocks. So at one point this whole system was this wired system that they put up like 120 years ago and so they could buzz the whole Capitol complex and at one point like 30 years ago, someone, you know, kind of got smart and was like, oh, every time we want to install a new clock in an office and you'll have a new way to notify people what's going on, we have to wire the whole thing up. Why don't we have a wireless system? So they made these radio based clocks and they left those, you know, for the last like 30 or 40 years until Capitol Bells came around. So since there's already this wireless system in place, we are just picking up that wireless signal, parsing it, sending it to the cloud so we can just send push notifications to devices whether they're on Capitol Hill or they're in California. And this is presumably legal, right? I mean, you're tapping into something that seems like it's related very much to the government. Public information, yeah. Okay, interesting. And how long did it take you to set up this entire infrastructure in the app and that kind of thing? To do initially, to figure out, you know, sort of what the, how the codes worked and how to pick them up and how to connect them to the cloud and then there was the process of building the original front end for the app itself. And I've never, I've been programming on off since the fifth grade but I've been either programming robots or modeling a heat exchanger, you know, for engineering class, you know, or AC. So I've never done something that actually had like a user interface in GUI before. So that was sort of a big learning curve just, you know, figuring out, you know, how to use Xcode's interface builder. Right. And how long has the app been live for? How long have you been, you know, how has the Hill been using this for? We've been pushing vote alerts since late April 2013. So, you know, a year and a half. And have you had any hiccups or crazy mishaps that screwed some stuff up? Oh yeah. Angry congressman. Definitely. Whenever I try to upgrade the service, something that can go wrong will go wrong. And so I had one time, well I had one time where it was out of my control but I reacted poorly where the push notification service went down. We used something called Parse, Parse.com and they process our push notifications and their service went down for like three or four hours during a voting day. They didn't have the wherewithal to tell their clients that their service went down. Oh wow. At first I was just like trying to figure out, oh shit, like why aren't my notifications getting sent because like, you know, I have like my clock here at the office, like I know what's going on and I don't see it happening on my phone. I'm like, okay, this isn't good. So like I go on to Parse and I try to like manually send a push to make up for it because I can still send like a message to all the devices even if it's not going through the automated systems. Like, okay, well no one got a vote alert. I need to make sure that people got the vote alert. So I like go and send like a manual vote alert and nothing happens. And then like three hours later Parse just decided, I guess since it wasn't working for three hours that they were just going to collect all the things that they would have sent during that time. So my users basically got a barrage of push notifications. Everybody loves that. Everybody loves their screen being taken over by some one app. Are they dependent on these, on your app now to go vote or is the system still in place? Well even if they aren't, if like a member, you know, just uses capital bells, the owner still usually falls on their scheduler to actually make sure that they get there. And you know, if they didn't get the alert because of capital bells and they didn't actually go down to the floor to vote, they would probably be more angry at the scheduler but I would still be concerned that it could result in an uninstall for me. There is definitely checks and balances in place. I mean it's a, a congressional office is a complex machine. So Alexis actually, you guys knew each other before we did this episode and Alexis, do you want to talk about the first time you found out about capital bells and why you so excited about everything? Sure. I was on the Without the Permission book tour and I'm pretty sure that's the first time. I think that was the first time and we talked afterwards and actually one of my buddies who helped me on the tour was like really you got to talk to this guy, like he's working on something cool, as Brian was saying. And I was really impressed. I was most impressed by the clever hack of taking that antiquated technology and modernizing it. And yeah, we just kind of, I don't know, stayed in touch over email and occasional phone call and it's been cool to watch it develop and really become like a company from, you know, pretty humble beginnings as a clever hack a year ago. And why do we need stuff like this in our nation's capital? Because everything else in, because every other industry has been affected positively by technology and government seems to be a bit of a laggard in this regard and there's a lot of cool stuff happening, not just in DC tech but across the country to help kind of bring tech into government. Not necessarily with its permission. Oh, plug, plug. Well, I mean, that is exactly what I was doing. They weren't about to build this on their own and they're not going to build it internally but frankly, we don't need their permission to do it. It's an arcane and very hard to get to and some people weren't using it. And there's a lot, especially in Congress, there's a lot of low hanging fruit like that. There's this stuff that we don't need their permission to share and to, you know, to share this into the powerful tools. We just need more people doing it. So Ted, do you think that connecting people, because right now all we've talked about is opening it up to Congress people and letting them know when they're voting but I think that one of the compelling parts of Capital Bells is letting the public actually weigh in on things. One thing that we didn't get to talk about is how many people are using it on a daily or a monthly or do you have any active users you have? For people who are trying to use it to contact Congress, you mean? Yeah, yeah, yeah. In general. How many votes do you get on anything? Right now, the vast majority of my users are the professional users who are using it for the vote alerts. Right. And, you know, for the bills and stuff that people can vote on online, you know, are, let's see, like, what's right now, we have some votes that, you know, basically just like got voted up to the top and have stayed there because it was on the front page of Reddit, you know, so they have like 700 and 1,000 views. But, you know, the ones that aren't so popular, you know, have like 200 votes or you have ones that are like the super obscure bills that are just being voted on the floor today because they're donated to a post office. Right. So, you know, those will have, you know, votes on them. So what do you think the next step for you guys is? Like, what do you see is happening as you move? Like, because you don't want to only be a third party. You want it to, for the net to be wider, right? So like, what do you think you're going to do? So we want to first make sure that we have the congressional audience, not just that we're giving them the fruits of a useful hack, that we have them engaged and that we, you know, we sort of have this audience captured so that we can develop it for this tool for a congressional, for a constituent public interaction. So for me, my sort of idea on being able to connect the public users to Congress is sort of flipped around for the way most people do it, so you know, there are other, there's things out there like Change.org. Change.org doesn't have any congressional users. They kind of go from this idea that, well, we have millions of people, so people who are in power have to listen to us. Right. And that works for some things, like, you know, getting, you know, getting that elephant saved which is really cool, but for things like getting an elected member of Congress to pay attention, you know, it doesn't work as well. Right, unless it's a PR opportunity, they're probably not going to listen. Right. Yeah, so they kind of, it's up to their discretion whether they want to engage with it. So I want to, I'm kind of coming from this idea, well, let's get all these congressional people captured first, and now they don't have a place to go when we start, when we're sending them our messages. They have to see it, and they can't pretend they don't see it, and if we can do it in a way where it's not just, you know, loud noises coming at you. I just watched the World Star Hip Hop episode with the Anchorman toward the beginning. Oh, yeah. You know, I just don't want to be loud noises. I want these to be, you know, here are the number of votes, you know, from your district that are for this bill, that are against this bill. Here's your position. Here is your, you know, performance over time compared to those votes, and that is creating a record of accountability and representation. So okay, I've got a question for you, and this comes from the YouTube comments on the actual episode. Uh-oh, YouTube comments. Yeah, I know. Well, it's actually a pretty well articulated comment for YouTube. This guy says, wait, why would you want people to form an opinion about a bill just minutes before it's about to be voted on? Don't you want your constituents to be knowledgeable and informed well before them? It seems to me that such a system would be ripe for abuse by special interest groups who sway public opinion while denying them the opportunity to fact check the information. What's your rebuttal to that? So that's exactly why I built the website, CapitalBells.com, because A, you know, it's the professional users who are using the iPhone app to get the alerts in real time, and B, you know, you see that post office, you know, naming bill, and yeah, you might say no real fast to that because you don't think they should be wasting their time on naming post offices, but, you know, otherwise you're seeing bills as they're coming to the floor in real time, which have gone through a long legislative process, you know, months beforehand, and you need to be able to gauge on that and form a community around it and form consensus around it before it ever gets to the floor. So the CapitalBells.com website was sort of meant to, you know, fill this function of giving a place for, you know, users, the public, and official people to come in and express their opinions on the bill. But I think that we have a lot of work to do in being able to foster not just positions but conversations around those positions. You know, just because in the about week or ten days since we filmed the episode, I started using the app. But the value that I really, really appreciate and value is that like before, when you literally don't know what's going on in Congress, like you just don't care because, or at least I feel like I'm so far out of the loop that like I don't even, I'll read the headlines on newspapers and that's about it. You can see it after the fact. Yeah, after the fact, right? And you really feel, in a sense, powerless. But just like putting the process or like, show information in a form that I am familiar with which is on my smartphone, right? It really changes the game for me and it makes me so much more interested in what's happening because like it's a visual medium that I'm used to and I'm like comfortable with and I feel like I'm digesting information in a way that makes sense to me and also like I need to get care again, which is really cool. That's cool. I was actually, so I was just talking to a friend last night who, I haven't watched the episode yet, it just went up, but I think he's in there, Seamus. Did you guys get Seamus into it? Yeah, Seamus is in there. So I was hanging out with Seamus last night and we were kind of just talking about how what's, the nice thing about Capitalist is sort of like what you're saying is that it gives you this chance to check in. But sort of as that YouTube commenter was saying, you know, how it's not just about checking in right before the vote happens, you know, how do you check in through the process if there's something that you care about? And so Seamus and I were talking about how sort of the diving deeper into Capital Bells, you know, means kind of giving that real time transparency and those real time hooks to get into it from the introduction of the bill, perhaps through its life cycle in the legislative process to really be able to track and see how something is developing. If you are that person who's that involved, not everyone is that involved. Yeah, I'm pretty out of touch with the government and Congress and everything that goes on there and I honestly get my government news from the front page of Reddit because I go on that website every day of my life. And it seems like this is the transparency that this app gives could just be something standard for all Americans that live in this country because those votes are like directly affect each of us as citizens. And the issue is none of us, I mean, if you're not actively looking for it, I don't know when the hell people are voting and what the hell they're voting on. So that's part of the thing, so I'm offering this service but all those like you, you know, you're on Reddit and there's all these people on Reddit, you can't necessarily expect all those people who are on Reddit though to change their behaviors and start checking Capital Bells or some other service every day. You know, how do, the question I ask is how do I bring Capital Bells into Reddit? How do I bring these services into other communities? I think you just have to bring awareness that the app exists at all because I don't think anyone knew that this app exists. I mean, frankly I didn't, I hadn't heard of Capital Bells beforehand and I'm a pretty active Reddit user. I think yeah, just like getting the word out that the app exists to start because people on Reddit clearly, you know, are very passionately about certain topics and you know, it's like oh, so and such is being voted on today, you know, and this whole, you know, the whole thing with net neutrality and all that stuff. So I think if there's, you know, there's an angle there that you can hit saying like this will directly affect you as a citizen and it's like super transparent and easy. I think that's like a pretty easy sell there. Ted did an AMA on Reddit. It went pretty well. And Alexis actually did an AMA with Senator Wyden on the net neutrality bill and snuck a little Capital Bells link in there. I'll leave you plugging it. Alexis, I want to know your thoughts on in our lifetime, do you think we'll see a system where we can cast votes or citizens can directly from the computer or from their phones like electronic voting? Yes, electronic voting and direct democracy. Yeah. Those are two different things. The direct voting electronically and direct democracy is taking away the whole representational system. That means changing the constitution and everything. We could be voting from our phones and stuff and voting on positions. Oh, sorry, Alexis. I don't mean to interrupt. No, no, no, it's open for debate. Yeah, I don't know if I want like a whale being voted president because everyone decided that would be funny. I mean, Chris Flashew pants would have been amazing. He doesn't even wear pants. It doesn't make sense. You would think that. You would think that, Kirk. So technologically, we could do a lot more to make voting more accessible and we can implement from a security standpoint, it's non-trivial but we could create a system. I mean, hell, it depends on which government contractor is the one building the system. We saw with some of the e-voting machines without paper trails, it could be a real cluster fuck. But I think technologically that is doable within our lifetime and anything to get, I do think that getting voter rates up is good. I think California is probably the closest state we have to a direct democracy because Andy, I have to get this right, but if you get enough votes, you can basically get something on the ballot and things get a little dicey when you have that direct to democracy. Whales don't necessarily get into office but you get a bunch of things that people vote for which sounds cool but don't have the kind of macro view of actually being informantable. There is an inefficiency to the representative system that I like because I can't possibly think at that level about all the repercussions of the little things that I want that someone in this room has to think about. We hire them to be professional legislators. Yeah, I just would rather have the people who are representing us actually represent us and not have careers out of those jobs but have it as like a service like it was intended and rotate them out with more regularity and have a broad range of people representing the people. Like right now we have a lot of brokenness to it but I think it's fixing the representative system more so than replacing it with more direct. I agree. I just remember my favorite US history lesson as a kid was hearing that George Washington, he didn't have term limits, that was just after FDR, George Washington doing two terms and we already lied on it but did two terms and was like, you know what, I'm cool. This was the war hero, this was the father of the nation. He could have been a fucking king in the United States of America but instead he was like, I'm cool. You know what, that's not what we wanted to make here. That was how they thought of being the fucking president. So I can assure you that when they were thinking of Congress or any other position in government, they weren't thinking about it like just be there forever, make a career out of it. I'd like to get back to that and don't get me wrong, the founding fathers fucked up a lot of things too but that was one thing that they got really right. How do you feel about Congress overriding DC's ballot initiatives for legalizing cannabis? Oh my god. That thing that they just did in DC, that was miserable. So DC voted to legalize cannabis two to one by voters in the district. 70% of the district voted and Congress unilaterally just decided yesterday, hey, you guys shouldn't do that and we're going to ask, by congressional decree, we don't want to do this. The District of Columbia is fucking bullshit. As long as the license plate says no taxation on representation, it is absolute bullshit. It needs to go beyond the license plate though. What first step, for everybody out there watching this, what would be the first step that they can do to express their displeasure? Should I tweet about it? Let's take it one more step back. Washington DC as an entity voted to legalize marijuana, right? And then yesterday, the federal government was like, no you didn't. And so now what happens? What can the people do? That's the thing is that DC has no representation in Congress. They don't have a vote. DC doesn't matter in Congress. So the bottom line, I've talked to folks about this, if DC becomes a state, it is obviously a blue state. Right? Like demographics, it's going to be a blue state. And so I feel like there is this back channel discussion of, well, okay, we'll do that as long as you give us like, as long as there's an extra, like there's a new district in like Utah or you drop another vote in Utah or some like, it's got to be some give take BS. But like, it's crazy to me that people pay taxes in the District of Columbia and don't actually get like any representation. They're high taxes too. I used to live there. It's not like, it's not nothing. And so if they, you know, I feel like, it's such an interesting problem too because if the heart of the federal government has decriminalized or legalized this thing that is illegal federally, but like literally in its geography, it has decided it is legal, it was just going to create this amazing, wonderful situation. Mind fuck. Yeah. We just have these capital bills to change this. Yeah. So I just, I finally just for this last election updated my voter registration for DC and it may have been the worst mistake I ever made. Yeah, you just threw it away. We finally had a vote in Oregon. Yeah. It's ironic. It's so frustrating. Anyway. All right, we've got to wrap up. Okay. We've got to, we have something to shoot. Something coming for you. So there's one more in the pipeline. One more. One more thing. Very surprising. And thank you for all of the time and work you put into the episode with me. I appreciate it. Cool. Thanks for trying to get our country on the right track, Ted. Keep it up, man. Cool. Cool. Well, Ted, thanks for joining Kirk and Alexis and Steven. Good to have you guys on as always. Again, if you haven't seen the episode, look on YouTube, just type in Small Empires. You should watch every single episode from last season and this season and then watch today's. And you can find it on theverge.com also. Like, save, subscribe. All those wonderful things. Retweet, star. And hit us up on Twitter. We're all on Twitter. The hashtag is SmallEmpires. And you can watch this video, again, after we end the broadcast. It will be on our YouTube channel. And we'll be back next week for the final broadcast. And for everyone out there, have a great day and we'll see you next week. And if you're a developer, I'm hiring. Ted, where can they get at you? Headedcapitalbells.com. Awesome. All right, guys. Thanks for joining. Have a great day. Bye-bye. | [
{
"start": 0,
"end": 7.5200000000000005,
"text": " The Hangout on Air is live. Hello Internet and humans watching this broadcast. Welcome"
},
{
"start": 7.5200000000000005,
"end": 12.74,
"text": " to another week of Small Empires Hangouts. I am actually sitting next to Stephen Greenwood"
},
{
"start": 12.74,
"end": 17.04,
"text": " in real life which is awesome. I've never actually did a Hangout with someone else next"
},
{
"start": 17.04,
"end": 21.92,
"text": " to me so that's cool. We are joined by Kirk, the man, the myth, the legend, the Kirk."
},
{
"start": 21.92,
"end": 28.18,
"text": " As well as that, we're joined by Ted who is the founder of a company called Capital"
},
{
"start": 28.18,
"end": 33.68,
"text": " Bells. In this week's episode of Small Empires we were in Washington DC with Alexis covering"
},
{
"start": 33.68,
"end": 39.28,
"text": " Capital Bells and Ted I will let you talk about your company, sort of about yourself"
},
{
"start": 39.28,
"end": 47.28,
"text": " and what the app does. Alright, let's do it. Hey guys, I'm Ted. I'm the founder"
},
{
"start": 47.28,
"end": 55.879999999999995,
"text": " of Capital Bells and Capital Bells is essentially an app to be able to track what Congress is"
},
{
"start": 55.88,
"end": 61,
"text": " doing and what's happening there on Capitol Hill in real time and to know when they're"
},
{
"start": 61,
"end": 69.36,
"text": " voting and to have a chance to connect with Congress as a normal person like you are and"
},
{
"start": 69.36,
"end": 77.04,
"text": " I am. Right now Capital Bells is really popular with members of Congress on the Hill and with"
},
{
"start": 77.04,
"end": 81,
"text": " their staffers so that they know when they need to be doing what they're doing, when"
},
{
"start": 81,
"end": 86.32,
"text": " they need to vote and we're trying to kind of create this access point so that we have"
},
{
"start": 86.32,
"end": 92.48,
"text": " a place for constituents to be able to get their voices heard and I started this as a"
},
{
"start": 92.48,
"end": 98.12,
"text": " staffer. Can you talk a little of the process, you know, the archaic ancient process that"
},
{
"start": 98.12,
"end": 104.24000000000001,
"text": " was in place before? Yeah, wait, so explain how people on the Hill used to find out that"
},
{
"start": 104.24,
"end": 115.64,
"text": " they were taking a vote. Okay, so until like, you know, 2013, the only way that people had"
},
{
"start": 115.64,
"end": 125.19999999999999,
"text": " no one to send a vote is there's like clocks all over the Hill. Is that an actual congressional"
},
{
"start": 125.19999999999999,
"end": 131.56,
"text": " clock? Yeah, this is like one of the congressional clocks. Looks like a hotel clock. What are"
},
{
"start": 131.56,
"end": 139.08,
"text": " those five lights above it? So these lights are the bells in the form and when something's"
},
{
"start": 139.08,
"end": 142.64000000000001,
"text": " happening in Congress, like they're having a quorum call, like two of these lights will"
},
{
"start": 142.64000000000001,
"end": 148.24,
"text": " light up or they're having like a vote and five of these lights will light up and they'll"
},
{
"start": 148.24,
"end": 153.64000000000001,
"text": " make these really loud and noxious sounds and that's how people would know that there's"
},
{
"start": 153.64000000000001,
"end": 158.56,
"text": " something going on but there's all these sort of patterns so they wouldn't necessarily know"
},
{
"start": 158.56,
"end": 163.42000000000002,
"text": " what's going on, just that something's going on and then they would turn on C-Span if they"
},
{
"start": 163.42000000000002,
"end": 169.28,
"text": " were already like glued to it and figure out, oh, now I know what's going on and now I'll"
},
{
"start": 169.28,
"end": 174.24,
"text": " go find my boss and tell him what's going on so he can decide if what's going on is important"
},
{
"start": 174.24,
"end": 179.48000000000002,
"text": " enough for him to go down to the floor. And so what Capitol Bells did is it just, you"
},
{
"start": 179.48000000000002,
"end": 184.4,
"text": " know, used common sense and said, you know, hey, here's a notification on your phone."
},
{
"start": 184.4,
"end": 188.92000000000002,
"text": " It's time to go vote now. Here's the bill. See you later."
},
{
"start": 188.92000000000002,
"end": 196.08,
"text": " And the way you did that is pretty interesting. You tapped into the existing radio frequency"
},
{
"start": 196.08,
"end": 199.88,
"text": " that they were broadcasting on their clocks."
},
{
"start": 199.88,
"end": 206.20000000000002,
"text": " Right, so all these clocks, they're actually wireless clocks. So at one point this whole"
},
{
"start": 206.20000000000002,
"end": 212.44,
"text": " system was this wired system that they put up like 120 years ago and so they could buzz"
},
{
"start": 212.44,
"end": 218.88,
"text": " the whole Capitol complex and at one point like 30 years ago, someone, you know, kind"
},
{
"start": 218.88,
"end": 222.76,
"text": " of got smart and was like, oh, every time we want to install a new clock in an office"
},
{
"start": 222.76,
"end": 226.76,
"text": " and you'll have a new way to notify people what's going on, we have to wire the whole"
},
{
"start": 226.76,
"end": 231.52,
"text": " thing up. Why don't we have a wireless system? So they made these radio based clocks and"
},
{
"start": 231.52,
"end": 238.24,
"text": " they left those, you know, for the last like 30 or 40 years until Capitol Bells came around."
},
{
"start": 238.24,
"end": 243.76000000000002,
"text": " So since there's already this wireless system in place, we are just picking up that wireless"
},
{
"start": 243.76000000000002,
"end": 248.8,
"text": " signal, parsing it, sending it to the cloud so we can just send push notifications to"
},
{
"start": 248.8,
"end": 252.56,
"text": " devices whether they're on Capitol Hill or they're in California."
},
{
"start": 252.56,
"end": 257.12,
"text": " And this is presumably legal, right? I mean, you're tapping into something that seems"
},
{
"start": 257.12,
"end": 259.28000000000003,
"text": " like it's related very much to the government."
},
{
"start": 259.28000000000003,
"end": 261.72,
"text": " Public information, yeah."
},
{
"start": 261.72,
"end": 268,
"text": " Okay, interesting. And how long did it take you to set up this entire infrastructure in"
},
{
"start": 268,
"end": 272.68,
"text": " the app and that kind of thing?"
},
{
"start": 272.68,
"end": 277.56,
"text": " To do initially, to figure out, you know, sort of what the, how the codes worked and"
},
{
"start": 277.56,
"end": 283.36,
"text": " how to pick them up and how to connect them to the cloud and then there was the process"
},
{
"start": 283.36,
"end": 289.8,
"text": " of building the original front end for the app itself. And I've never, I've been programming"
},
{
"start": 289.8,
"end": 297.36,
"text": " on off since the fifth grade but I've been either programming robots or modeling a heat"
},
{
"start": 297.36,
"end": 304.44,
"text": " exchanger, you know, for engineering class, you know, or AC. So I've never done something"
},
{
"start": 304.44,
"end": 309.36,
"text": " that actually had like a user interface in GUI before. So that was sort of a big learning"
},
{
"start": 309.36,
"end": 315.04,
"text": " curve just, you know, figuring out, you know, how to use Xcode's interface builder."
},
{
"start": 315.04,
"end": 319.36,
"text": " Right. And how long has the app been live for? How long have you been, you know, how"
},
{
"start": 319.36,
"end": 321.52000000000004,
"text": " has the Hill been using this for?"
},
{
"start": 321.52,
"end": 330.64,
"text": " We've been pushing vote alerts since late April 2013. So, you know, a year and a half."
},
{
"start": 330.64,
"end": 335.28,
"text": " And have you had any hiccups or crazy mishaps that screwed some stuff up?"
},
{
"start": 335.28,
"end": 344.32,
"text": " Oh yeah. Angry congressman. Definitely. Whenever I try to upgrade the service, something that"
},
{
"start": 344.32,
"end": 349.88,
"text": " can go wrong will go wrong. And so I had one time, well I had one time where it was out"
},
{
"start": 349.88,
"end": 355.24,
"text": " of my control but I reacted poorly where the push notification service went down. We used"
},
{
"start": 355.24,
"end": 360.84,
"text": " something called Parse, Parse.com and they process our push notifications and their service"
},
{
"start": 360.84,
"end": 366.52,
"text": " went down for like three or four hours during a voting day. They didn't have the wherewithal"
},
{
"start": 366.52,
"end": 368.92,
"text": " to tell their clients that their service went down."
},
{
"start": 368.92,
"end": 369.92,
"text": " Oh wow."
},
{
"start": 369.92,
"end": 373.76,
"text": " At first I was just like trying to figure out, oh shit, like why aren't my notifications"
},
{
"start": 373.76,
"end": 377.44,
"text": " getting sent because like, you know, I have like my clock here at the office, like I know"
},
{
"start": 377.44,
"end": 382.48,
"text": " what's going on and I don't see it happening on my phone. I'm like, okay, this isn't good."
},
{
"start": 382.48,
"end": 387.52,
"text": " So like I go on to Parse and I try to like manually send a push to make up for it because"
},
{
"start": 387.52,
"end": 391.68,
"text": " I can still send like a message to all the devices even if it's not going through the"
},
{
"start": 391.68,
"end": 395.04,
"text": " automated systems. Like, okay, well no one got a vote alert. I need to make sure that"
},
{
"start": 395.04,
"end": 400.8,
"text": " people got the vote alert. So I like go and send like a manual vote alert and nothing"
},
{
"start": 400.8,
"end": 407.04,
"text": " happens. And then like three hours later Parse just decided, I guess since it wasn't working"
},
{
"start": 407.04,
"end": 409.76000000000005,
"text": " for three hours that they were just going to collect all the things that they would"
},
{
"start": 409.76000000000005,
"end": 416.12,
"text": " have sent during that time. So my users basically got a barrage of push notifications."
},
{
"start": 416.12,
"end": 421.6,
"text": " Everybody loves that. Everybody loves their screen being taken over by some one app."
},
{
"start": 421.6,
"end": 429.28000000000003,
"text": " Are they dependent on these, on your app now to go vote or is the system still in place?"
},
{
"start": 429.28000000000003,
"end": 436.64000000000004,
"text": " Well even if they aren't, if like a member, you know, just uses capital bells, the owner"
},
{
"start": 436.64,
"end": 442.2,
"text": " still usually falls on their scheduler to actually make sure that they get there. And"
},
{
"start": 442.2,
"end": 446.08,
"text": " you know, if they didn't get the alert because of capital bells and they didn't actually"
},
{
"start": 446.08,
"end": 451.52,
"text": " go down to the floor to vote, they would probably be more angry at the scheduler but I would"
},
{
"start": 451.52,
"end": 457.84,
"text": " still be concerned that it could result in an uninstall for me. There is definitely checks"
},
{
"start": 457.84,
"end": 464.32,
"text": " and balances in place. I mean it's a, a congressional office is a complex machine."
},
{
"start": 464.32,
"end": 470,
"text": " So Alexis actually, you guys knew each other before we did this episode and Alexis, do"
},
{
"start": 470,
"end": 477,
"text": " you want to talk about the first time you found out about capital bells and why you"
},
{
"start": 477,
"end": 484.36,
"text": " so excited about everything? Sure. I was on the Without the Permission"
},
{
"start": 484.36,
"end": 490.24,
"text": " book tour and I'm pretty sure that's the first time. I think that was the first time"
},
{
"start": 490.24,
"end": 495.16,
"text": " and we talked afterwards and actually one of my buddies who helped me on the tour was"
},
{
"start": 495.16,
"end": 498.12,
"text": " like really you got to talk to this guy, like he's working on something cool, as Brian"
},
{
"start": 498.12,
"end": 507,
"text": " was saying. And I was really impressed. I was most impressed by the clever hack of taking"
},
{
"start": 507,
"end": 512.8,
"text": " that antiquated technology and modernizing it. And yeah, we just kind of, I don't know,"
},
{
"start": 512.8,
"end": 516.72,
"text": " stayed in touch over email and occasional phone call and it's been cool to watch it"
},
{
"start": 516.72,
"end": 522,
"text": " develop and really become like a company from, you know, pretty humble beginnings as a clever"
},
{
"start": 522,
"end": 526.2,
"text": " hack a year ago. And why do we need stuff like this in our"
},
{
"start": 526.2,
"end": 531,
"text": " nation's capital? Because everything else in, because every"
},
{
"start": 531,
"end": 536.6800000000001,
"text": " other industry has been affected positively by technology and government seems to be a"
},
{
"start": 536.6800000000001,
"end": 540.84,
"text": " bit of a laggard in this regard and there's a lot of cool stuff happening, not just in"
},
{
"start": 540.84,
"end": 548.52,
"text": " DC tech but across the country to help kind of bring tech into government. Not necessarily"
},
{
"start": 548.52,
"end": 552.6,
"text": " with its permission. Oh, plug, plug."
},
{
"start": 552.6,
"end": 558.6800000000001,
"text": " Well, I mean, that is exactly what I was doing. They weren't about to build this on their"
},
{
"start": 558.6800000000001,
"end": 563.24,
"text": " own and they're not going to build it internally but frankly, we don't need their permission"
},
{
"start": 563.24,
"end": 572,
"text": " to do it. It's an arcane and very hard to get to and some people weren't using it."
},
{
"start": 572,
"end": 576.12,
"text": " And there's a lot, especially in Congress, there's a lot of low hanging fruit like that."
},
{
"start": 576.12,
"end": 582.16,
"text": " There's this stuff that we don't need their permission to share and to, you know, to share"
},
{
"start": 582.16,
"end": 588.24,
"text": " this into the powerful tools. We just need more people doing it."
},
{
"start": 588.24,
"end": 596.8,
"text": " So Ted, do you think that connecting people, because right now all we've talked about is"
},
{
"start": 596.8,
"end": 600.2,
"text": " opening it up to Congress people and letting them know when they're voting but I think"
},
{
"start": 600.2,
"end": 604.4,
"text": " that one of the compelling parts of Capital Bells is letting the public actually weigh"
},
{
"start": 604.4,
"end": 610.5600000000001,
"text": " in on things. One thing that we didn't get to talk about is how many people are using"
},
{
"start": 610.5600000000001,
"end": 616.48,
"text": " it on a daily or a monthly or do you have any active users you have?"
},
{
"start": 616.48,
"end": 620.16,
"text": " For people who are trying to use it to contact Congress, you mean?"
},
{
"start": 620.16,
"end": 621.16,
"text": " Yeah, yeah, yeah."
},
{
"start": 621.16,
"end": 622.16,
"text": " In general."
},
{
"start": 622.16,
"end": 626.32,
"text": " How many votes do you get on anything?"
},
{
"start": 626.32,
"end": 633,
"text": " Right now, the vast majority of my users are the professional users who are using it for"
},
{
"start": 633,
"end": 634,
"text": " the vote alerts."
},
{
"start": 634,
"end": 635,
"text": " Right."
},
{
"start": 635,
"end": 642.48,
"text": " And, you know, for the bills and stuff that people can vote on online, you know, are,"
},
{
"start": 642.48,
"end": 647.8000000000001,
"text": " let's see, like, what's right now, we have some votes that, you know, basically just"
},
{
"start": 647.8000000000001,
"end": 652.16,
"text": " like got voted up to the top and have stayed there because it was on the front page of"
},
{
"start": 652.16,
"end": 657.48,
"text": " Reddit, you know, so they have like 700 and 1,000 views. But, you know, the ones that"
},
{
"start": 657.48,
"end": 663.5600000000001,
"text": " aren't so popular, you know, have like 200 votes or you have ones that are like the super"
},
{
"start": 663.5600000000001,
"end": 667.32,
"text": " obscure bills that are just being voted on the floor today because they're donated to"
},
{
"start": 667.32,
"end": 668.32,
"text": " a post office."
},
{
"start": 668.32,
"end": 669.32,
"text": " Right."
},
{
"start": 669.32,
"end": 675.24,
"text": " So, you know, those will have, you know, votes on them."
},
{
"start": 675.24,
"end": 677.48,
"text": " So what do you think the next step for you guys is?"
},
{
"start": 677.48,
"end": 680.88,
"text": " Like, what do you see is happening as you move?"
},
{
"start": 680.88,
"end": 683.6,
"text": " Like, because you don't want to only be a third party."
},
{
"start": 683.6,
"end": 686.6400000000001,
"text": " You want it to, for the net to be wider, right?"
},
{
"start": 686.6400000000001,
"end": 689.2,
"text": " So like, what do you think you're going to do?"
},
{
"start": 689.2,
"end": 694.6800000000001,
"text": " So we want to first make sure that we have the congressional audience, not just that"
},
{
"start": 694.68,
"end": 701.12,
"text": " we're giving them the fruits of a useful hack, that we have them engaged and that we,"
},
{
"start": 701.12,
"end": 707.4,
"text": " you know, we sort of have this audience captured so that we can develop it for this tool for"
},
{
"start": 707.4,
"end": 711.3599999999999,
"text": " a congressional, for a constituent public interaction."
},
{
"start": 711.3599999999999,
"end": 720.8,
"text": " So for me, my sort of idea on being able to connect the public users to Congress is sort"
},
{
"start": 720.8,
"end": 725.16,
"text": " of flipped around for the way most people do it, so you know, there are other, there's"
},
{
"start": 725.16,
"end": 727.28,
"text": " things out there like Change.org."
},
{
"start": 727.28,
"end": 729.1999999999999,
"text": " Change.org doesn't have any congressional users."
},
{
"start": 729.1999999999999,
"end": 733.9599999999999,
"text": " They kind of go from this idea that, well, we have millions of people, so people who"
},
{
"start": 733.9599999999999,
"end": 736.3199999999999,
"text": " are in power have to listen to us."
},
{
"start": 736.3199999999999,
"end": 737.3199999999999,
"text": " Right."
},
{
"start": 737.3199999999999,
"end": 744.9599999999999,
"text": " And that works for some things, like, you know, getting, you know, getting that elephant"
},
{
"start": 744.9599999999999,
"end": 749.14,
"text": " saved which is really cool, but for things like getting an elected member of Congress"
},
{
"start": 749.14,
"end": 753.12,
"text": " to pay attention, you know, it doesn't work as well."
},
{
"start": 753.12,
"end": 757.12,
"text": " Right, unless it's a PR opportunity, they're probably not going to listen."
},
{
"start": 757.12,
"end": 758.12,
"text": " Right."
},
{
"start": 758.12,
"end": 762.76,
"text": " Yeah, so they kind of, it's up to their discretion whether they want to engage with"
},
{
"start": 762.76,
"end": 763.76,
"text": " it."
},
{
"start": 763.76,
"end": 767.08,
"text": " So I want to, I'm kind of coming from this idea, well, let's get all these congressional"
},
{
"start": 767.08,
"end": 772.68,
"text": " people captured first, and now they don't have a place to go when we start, when we're"
},
{
"start": 772.68,
"end": 774.6,
"text": " sending them our messages."
},
{
"start": 774.6,
"end": 779.5600000000001,
"text": " They have to see it, and they can't pretend they don't see it, and if we can do it in"
},
{
"start": 779.5600000000001,
"end": 784.52,
"text": " a way where it's not just, you know, loud noises coming at you."
},
{
"start": 784.52,
"end": 791.84,
"text": " I just watched the World Star Hip Hop episode with the Anchorman toward the beginning."
},
{
"start": 791.84,
"end": 792.84,
"text": " Oh, yeah."
},
{
"start": 792.84,
"end": 795,
"text": " You know, I just don't want to be loud noises."
},
{
"start": 795,
"end": 799.64,
"text": " I want these to be, you know, here are the number of votes, you know, from your district"
},
{
"start": 799.64,
"end": 801.9200000000001,
"text": " that are for this bill, that are against this bill."
},
{
"start": 801.9200000000001,
"end": 803.36,
"text": " Here's your position."
},
{
"start": 803.36,
"end": 810.4,
"text": " Here is your, you know, performance over time compared to those votes, and that is creating"
},
{
"start": 810.4,
"end": 814.16,
"text": " a record of accountability and representation."
},
{
"start": 814.16,
"end": 818.48,
"text": " So okay, I've got a question for you, and this comes from the YouTube comments on the"
},
{
"start": 818.48,
"end": 820.28,
"text": " actual episode."
},
{
"start": 820.28,
"end": 822.4,
"text": " Uh-oh, YouTube comments."
},
{
"start": 822.4,
"end": 823.4,
"text": " Yeah, I know."
},
{
"start": 823.4,
"end": 829.36,
"text": " Well, it's actually a pretty well articulated comment for YouTube."
},
{
"start": 829.36,
"end": 832.96,
"text": " This guy says, wait, why would you want people to form an opinion about a bill just minutes"
},
{
"start": 832.96,
"end": 835.08,
"text": " before it's about to be voted on?"
},
{
"start": 835.08,
"end": 838.36,
"text": " Don't you want your constituents to be knowledgeable and informed well before them?"
},
{
"start": 838.36,
"end": 842.5600000000001,
"text": " It seems to me that such a system would be ripe for abuse by special interest groups"
},
{
"start": 842.5600000000001,
"end": 848.8000000000001,
"text": " who sway public opinion while denying them the opportunity to fact check the information."
},
{
"start": 848.8000000000001,
"end": 849.88,
"text": " What's your rebuttal to that?"
},
{
"start": 849.88,
"end": 857.0400000000001,
"text": " So that's exactly why I built the website, CapitalBells.com, because A, you know, it's"
},
{
"start": 857.0400000000001,
"end": 862.5600000000001,
"text": " the professional users who are using the iPhone app to get the alerts in real time, and B,"
},
{
"start": 862.56,
"end": 867.5999999999999,
"text": " you know, you see that post office, you know, naming bill, and yeah, you might say no real"
},
{
"start": 867.5999999999999,
"end": 871.1999999999999,
"text": " fast to that because you don't think they should be wasting their time on naming post"
},
{
"start": 871.1999999999999,
"end": 875.4,
"text": " offices, but, you know, otherwise you're seeing bills as they're coming to the floor"
},
{
"start": 875.4,
"end": 882.1999999999999,
"text": " in real time, which have gone through a long legislative process, you know, months beforehand,"
},
{
"start": 882.1999999999999,
"end": 885.92,
"text": " and you need to be able to gauge on that and form a community around it and form consensus"
},
{
"start": 885.92,
"end": 888.4399999999999,
"text": " around it before it ever gets to the floor."
},
{
"start": 888.44,
"end": 895.1400000000001,
"text": " So the CapitalBells.com website was sort of meant to, you know, fill this function of"
},
{
"start": 895.1400000000001,
"end": 902.6800000000001,
"text": " giving a place for, you know, users, the public, and official people to come in and express"
},
{
"start": 902.6800000000001,
"end": 904.8000000000001,
"text": " their opinions on the bill."
},
{
"start": 904.8000000000001,
"end": 909.46,
"text": " But I think that we have a lot of work to do in being able to foster not just positions"
},
{
"start": 909.46,
"end": 911.44,
"text": " but conversations around those positions."
},
{
"start": 911.44,
"end": 917.6800000000001,
"text": " You know, just because in the about week or ten days since we filmed the episode, I started"
},
{
"start": 917.68,
"end": 921.12,
"text": " using the app."
},
{
"start": 921.12,
"end": 926.92,
"text": " But the value that I really, really appreciate and value is that like before, when you literally"
},
{
"start": 926.92,
"end": 932.12,
"text": " don't know what's going on in Congress, like you just don't care because, or at least"
},
{
"start": 932.12,
"end": 939.5799999999999,
"text": " I feel like I'm so far out of the loop that like I don't even, I'll read the headlines"
},
{
"start": 939.5799999999999,
"end": 941.0799999999999,
"text": " on newspapers and that's about it."
},
{
"start": 941.0799999999999,
"end": 942.56,
"text": " You can see it after the fact."
},
{
"start": 942.56,
"end": 944.4799999999999,
"text": " Yeah, after the fact, right?"
},
{
"start": 944.48,
"end": 948.24,
"text": " And you really feel, in a sense, powerless."
},
{
"start": 948.24,
"end": 956.5600000000001,
"text": " But just like putting the process or like, show information in a form that I am familiar"
},
{
"start": 956.5600000000001,
"end": 958.32,
"text": " with which is on my smartphone, right?"
},
{
"start": 958.32,
"end": 962.12,
"text": " It really changes the game for me and it makes me so much more interested in what's happening"
},
{
"start": 962.12,
"end": 968.5600000000001,
"text": " because like it's a visual medium that I'm used to and I'm like comfortable with and"
},
{
"start": 968.5600000000001,
"end": 972.72,
"text": " I feel like I'm digesting information in a way that makes sense to me and also like"
},
{
"start": 972.72,
"end": 976.0400000000001,
"text": " I need to get care again, which is really cool."
},
{
"start": 976.0400000000001,
"end": 977.0400000000001,
"text": " That's cool."
},
{
"start": 977.0400000000001,
"end": 981,
"text": " I was actually, so I was just talking to a friend last night who, I haven't watched the"
},
{
"start": 981,
"end": 984.88,
"text": " episode yet, it just went up, but I think he's in there, Seamus."
},
{
"start": 984.88,
"end": 986.44,
"text": " Did you guys get Seamus into it?"
},
{
"start": 986.44,
"end": 987.44,
"text": " Yeah, Seamus is in there."
},
{
"start": 987.44,
"end": 992.28,
"text": " So I was hanging out with Seamus last night and we were kind of just talking about how"
},
{
"start": 992.28,
"end": 995.44,
"text": " what's, the nice thing about Capitalist is sort of like what you're saying is that it"
},
{
"start": 995.44,
"end": 999.96,
"text": " gives you this chance to check in."
},
{
"start": 999.96,
"end": 1004.48,
"text": " But sort of as that YouTube commenter was saying, you know, how it's not just about"
},
{
"start": 1004.48,
"end": 1008.44,
"text": " checking in right before the vote happens, you know, how do you check in through the"
},
{
"start": 1008.44,
"end": 1011.2,
"text": " process if there's something that you care about?"
},
{
"start": 1011.2,
"end": 1016.6,
"text": " And so Seamus and I were talking about how sort of the diving deeper into Capital Bells,"
},
{
"start": 1016.6,
"end": 1022.6,
"text": " you know, means kind of giving that real time transparency and those real time hooks to"
},
{
"start": 1022.6,
"end": 1030.48,
"text": " get into it from the introduction of the bill, perhaps through its life cycle in the legislative"
},
{
"start": 1030.48,
"end": 1035.2,
"text": " process to really be able to track and see how something is developing."
},
{
"start": 1035.2,
"end": 1039.64,
"text": " If you are that person who's that involved, not everyone is that involved."
},
{
"start": 1039.64,
"end": 1047.28,
"text": " Yeah, I'm pretty out of touch with the government and Congress and everything that goes on there"
},
{
"start": 1047.28,
"end": 1051.52,
"text": " and I honestly get my government news from the front page of Reddit because I go on that"
},
{
"start": 1051.52,
"end": 1054.12,
"text": " website every day of my life."
},
{
"start": 1054.12,
"end": 1060.6,
"text": " And it seems like this is the transparency that this app gives could just be something"
},
{
"start": 1060.6,
"end": 1066.4,
"text": " standard for all Americans that live in this country because those votes are like directly"
},
{
"start": 1066.4,
"end": 1069.08,
"text": " affect each of us as citizens."
},
{
"start": 1069.08,
"end": 1074.08,
"text": " And the issue is none of us, I mean, if you're not actively looking for it, I don't know"
},
{
"start": 1074.08,
"end": 1077,
"text": " when the hell people are voting and what the hell they're voting on."
},
{
"start": 1077,
"end": 1083.44,
"text": " So that's part of the thing, so I'm offering this service but all those like you, you know,"
},
{
"start": 1083.44,
"end": 1087.48,
"text": " you're on Reddit and there's all these people on Reddit, you can't necessarily expect all"
},
{
"start": 1087.48,
"end": 1091.88,
"text": " those people who are on Reddit though to change their behaviors and start checking Capital"
},
{
"start": 1091.88,
"end": 1094.2,
"text": " Bells or some other service every day."
},
{
"start": 1094.2,
"end": 1099.56,
"text": " You know, how do, the question I ask is how do I bring Capital Bells into Reddit?"
},
{
"start": 1099.56,
"end": 1103.8,
"text": " How do I bring these services into other communities?"
},
{
"start": 1103.8,
"end": 1108.2,
"text": " I think you just have to bring awareness that the app exists at all because I don't think"
},
{
"start": 1108.2,
"end": 1110.1599999999999,
"text": " anyone knew that this app exists."
},
{
"start": 1110.1599999999999,
"end": 1114.04,
"text": " I mean, frankly I didn't, I hadn't heard of Capital Bells beforehand and I'm a pretty"
},
{
"start": 1114.04,
"end": 1115.76,
"text": " active Reddit user."
},
{
"start": 1115.76,
"end": 1120.72,
"text": " I think yeah, just like getting the word out that the app exists to start because people"
},
{
"start": 1120.72,
"end": 1128.04,
"text": " on Reddit clearly, you know, are very passionately about certain topics and you know, it's like"
},
{
"start": 1128.04,
"end": 1131.28,
"text": " oh, so and such is being voted on today, you know, and this whole, you know, the whole"
},
{
"start": 1131.28,
"end": 1134,
"text": " thing with net neutrality and all that stuff."
},
{
"start": 1134,
"end": 1138.44,
"text": " So I think if there's, you know, there's an angle there that you can hit saying like"
},
{
"start": 1138.44,
"end": 1144.36,
"text": " this will directly affect you as a citizen and it's like super transparent and easy."
},
{
"start": 1144.36,
"end": 1146.68,
"text": " I think that's like a pretty easy sell there."
},
{
"start": 1146.68,
"end": 1148.48,
"text": " Ted did an AMA on Reddit."
},
{
"start": 1148.48,
"end": 1151.16,
"text": " It went pretty well."
},
{
"start": 1151.16,
"end": 1156.3999999999999,
"text": " And Alexis actually did an AMA with Senator Wyden on the net neutrality bill and snuck"
},
{
"start": 1156.3999999999999,
"end": 1158.56,
"text": " a little Capital Bells link in there."
},
{
"start": 1158.56,
"end": 1161.48,
"text": " I'll leave you plugging it."
},
{
"start": 1161.48,
"end": 1168.6399999999999,
"text": " Alexis, I want to know your thoughts on in our lifetime, do you think we'll see a system"
},
{
"start": 1168.6399999999999,
"end": 1176.08,
"text": " where we can cast votes or citizens can directly from the computer or from their phones like"
},
{
"start": 1176.08,
"end": 1177.08,
"text": " electronic voting?"
},
{
"start": 1177.08,
"end": 1180.08,
"text": " Yes, electronic voting and direct democracy."
},
{
"start": 1180.08,
"end": 1181.08,
"text": " Yeah."
},
{
"start": 1181.08,
"end": 1184.96,
"text": " Those are two different things."
},
{
"start": 1184.96,
"end": 1193.64,
"text": " The direct voting electronically and direct democracy is taking away the whole representational"
},
{
"start": 1193.64,
"end": 1194.64,
"text": " system."
},
{
"start": 1194.64,
"end": 1197.56,
"text": " That means changing the constitution and everything."
},
{
"start": 1197.56,
"end": 1201.6000000000001,
"text": " We could be voting from our phones and stuff and voting on positions."
},
{
"start": 1201.6000000000001,
"end": 1202.6000000000001,
"text": " Oh, sorry, Alexis."
},
{
"start": 1202.6000000000001,
"end": 1203.6000000000001,
"text": " I don't mean to interrupt."
},
{
"start": 1203.6000000000001,
"end": 1204.6000000000001,
"text": " No, no, no, it's open for debate."
},
{
"start": 1204.6000000000001,
"end": 1212.72,
"text": " Yeah, I don't know if I want like a whale being voted president because everyone decided"
},
{
"start": 1212.72,
"end": 1213.72,
"text": " that would be funny."
},
{
"start": 1213.72,
"end": 1215.68,
"text": " I mean, Chris Flashew pants would have been amazing."
},
{
"start": 1215.68,
"end": 1217.76,
"text": " He doesn't even wear pants."
},
{
"start": 1217.76,
"end": 1218.76,
"text": " It doesn't make sense."
},
{
"start": 1218.76,
"end": 1219.76,
"text": " You would think that."
},
{
"start": 1219.76,
"end": 1224.76,
"text": " You would think that, Kirk."
},
{
"start": 1224.76,
"end": 1230.1200000000001,
"text": " So technologically, we could do a lot more to make voting more accessible and we can"
},
{
"start": 1230.1200000000001,
"end": 1236.48,
"text": " implement from a security standpoint, it's non-trivial but we could create a system."
},
{
"start": 1236.48,
"end": 1241.56,
"text": " I mean, hell, it depends on which government contractor is the one building the system."
},
{
"start": 1241.56,
"end": 1245.6399999999999,
"text": " We saw with some of the e-voting machines without paper trails, it could be a real cluster"
},
{
"start": 1245.6399999999999,
"end": 1246.6399999999999,
"text": " fuck."
},
{
"start": 1246.6399999999999,
"end": 1253.6399999999999,
"text": " But I think technologically that is doable within our lifetime and anything to get, I"
},
{
"start": 1253.6399999999999,
"end": 1256.48,
"text": " do think that getting voter rates up is good."
},
{
"start": 1256.48,
"end": 1261.6799999999998,
"text": " I think California is probably the closest state we have to a direct democracy because"
},
{
"start": 1261.6799999999998,
"end": 1266.8,
"text": " Andy, I have to get this right, but if you get enough votes, you can basically get something"
},
{
"start": 1266.8,
"end": 1274.96,
"text": " on the ballot and things get a little dicey when you have that direct to democracy."
},
{
"start": 1274.96,
"end": 1280.3999999999999,
"text": " Whales don't necessarily get into office but you get a bunch of things that people"
},
{
"start": 1280.3999999999999,
"end": 1292.32,
"text": " vote for which sounds cool but don't have the kind of macro view of actually being informantable."
},
{
"start": 1292.32,
"end": 1300.32,
"text": " There is an inefficiency to the representative system that I like because I can't possibly"
},
{
"start": 1300.32,
"end": 1305.84,
"text": " think at that level about all the repercussions of the little things that I want that someone"
},
{
"start": 1305.84,
"end": 1307.3999999999999,
"text": " in this room has to think about."
},
{
"start": 1307.3999999999999,
"end": 1309.9199999999998,
"text": " We hire them to be professional legislators."
},
{
"start": 1309.9199999999998,
"end": 1315.28,
"text": " Yeah, I just would rather have the people who are representing us actually represent"
},
{
"start": 1315.28,
"end": 1321.12,
"text": " us and not have careers out of those jobs but have it as like a service like it was"
},
{
"start": 1321.12,
"end": 1327.08,
"text": " intended and rotate them out with more regularity and have a broad range of people representing"
},
{
"start": 1327.08,
"end": 1328.08,
"text": " the people."
},
{
"start": 1328.08,
"end": 1332.12,
"text": " Like right now we have a lot of brokenness to it but I think it's fixing the representative"
},
{
"start": 1332.12,
"end": 1338.28,
"text": " system more so than replacing it with more direct."
},
{
"start": 1338.28,
"end": 1342.32,
"text": " I agree."
},
{
"start": 1342.32,
"end": 1349.2399999999998,
"text": " I just remember my favorite US history lesson as a kid was hearing that George Washington,"
},
{
"start": 1349.24,
"end": 1354.2,
"text": " he didn't have term limits, that was just after FDR, George Washington doing two terms"
},
{
"start": 1354.2,
"end": 1359.96,
"text": " and we already lied on it but did two terms and was like, you know what, I'm cool."
},
{
"start": 1359.96,
"end": 1362.88,
"text": " This was the war hero, this was the father of the nation."
},
{
"start": 1362.88,
"end": 1367.44,
"text": " He could have been a fucking king in the United States of America but instead he was like,"
},
{
"start": 1367.44,
"end": 1368.44,
"text": " I'm cool."
},
{
"start": 1368.44,
"end": 1373.72,
"text": " You know what, that's not what we wanted to make here."
},
{
"start": 1373.72,
"end": 1377.18,
"text": " That was how they thought of being the fucking president."
},
{
"start": 1377.18,
"end": 1382.2,
"text": " So I can assure you that when they were thinking of Congress or any other position in government,"
},
{
"start": 1382.2,
"end": 1387.5600000000002,
"text": " they weren't thinking about it like just be there forever, make a career out of it."
},
{
"start": 1387.5600000000002,
"end": 1391.16,
"text": " I'd like to get back to that and don't get me wrong, the founding fathers fucked up a"
},
{
"start": 1391.16,
"end": 1394.52,
"text": " lot of things too but that was one thing that they got really right."
},
{
"start": 1394.52,
"end": 1403.8400000000001,
"text": " How do you feel about Congress overriding DC's ballot initiatives for legalizing cannabis?"
},
{
"start": 1403.8400000000001,
"end": 1406.3600000000001,
"text": " Oh my god."
},
{
"start": 1406.36,
"end": 1409.56,
"text": " That thing that they just did in DC, that was miserable."
},
{
"start": 1409.56,
"end": 1417.1999999999998,
"text": " So DC voted to legalize cannabis two to one by voters in the district."
},
{
"start": 1417.1999999999998,
"end": 1427.76,
"text": " 70% of the district voted and Congress unilaterally just decided yesterday, hey, you guys shouldn't"
},
{
"start": 1427.76,
"end": 1434.4399999999998,
"text": " do that and we're going to ask, by congressional decree, we don't want to do this."
},
{
"start": 1434.44,
"end": 1437.6000000000001,
"text": " The District of Columbia is fucking bullshit."
},
{
"start": 1437.6000000000001,
"end": 1442.3600000000001,
"text": " As long as the license plate says no taxation on representation, it is absolute bullshit."
},
{
"start": 1442.3600000000001,
"end": 1446.68,
"text": " It needs to go beyond the license plate though."
},
{
"start": 1446.68,
"end": 1451.76,
"text": " What first step, for everybody out there watching this, what would be the first step that they"
},
{
"start": 1451.76,
"end": 1454.1200000000001,
"text": " can do to express their displeasure?"
},
{
"start": 1454.1200000000001,
"end": 1456.48,
"text": " Should I tweet about it?"
},
{
"start": 1456.48,
"end": 1458.48,
"text": " Let's take it one more step back."
},
{
"start": 1458.48,
"end": 1462.0800000000002,
"text": " Washington DC as an entity voted to legalize marijuana, right?"
},
{
"start": 1462.08,
"end": 1473.1999999999998,
"text": " And then yesterday, the federal government was like, no you didn't."
},
{
"start": 1473.1999999999998,
"end": 1475.96,
"text": " And so now what happens?"
},
{
"start": 1475.96,
"end": 1478.96,
"text": " What can the people do?"
},
{
"start": 1478.96,
"end": 1483.76,
"text": " That's the thing is that DC has no representation in Congress."
},
{
"start": 1483.76,
"end": 1486.1599999999999,
"text": " They don't have a vote."
},
{
"start": 1486.1599999999999,
"end": 1487.8799999999999,
"text": " DC doesn't matter in Congress."
},
{
"start": 1487.88,
"end": 1495.3600000000001,
"text": " So the bottom line, I've talked to folks about this, if DC becomes a state, it is obviously"
},
{
"start": 1495.3600000000001,
"end": 1496.8400000000001,
"text": " a blue state."
},
{
"start": 1496.8400000000001,
"end": 1497.8400000000001,
"text": " Right?"
},
{
"start": 1497.8400000000001,
"end": 1501.18,
"text": " Like demographics, it's going to be a blue state."
},
{
"start": 1501.18,
"end": 1506.48,
"text": " And so I feel like there is this back channel discussion of, well, okay, we'll do that"
},
{
"start": 1506.48,
"end": 1511.72,
"text": " as long as you give us like, as long as there's an extra, like there's a new district in"
},
{
"start": 1511.72,
"end": 1517.0800000000002,
"text": " like Utah or you drop another vote in Utah or some like, it's got to be some give take"
},
{
"start": 1517.08,
"end": 1518.08,
"text": " BS."
},
{
"start": 1518.08,
"end": 1523.72,
"text": " But like, it's crazy to me that people pay taxes in the District of Columbia and don't"
},
{
"start": 1523.72,
"end": 1525.9199999999998,
"text": " actually get like any representation."
},
{
"start": 1525.9199999999998,
"end": 1527.9199999999998,
"text": " They're high taxes too."
},
{
"start": 1527.9199999999998,
"end": 1528.9199999999998,
"text": " I used to live there."
},
{
"start": 1528.9199999999998,
"end": 1531.74,
"text": " It's not like, it's not nothing."
},
{
"start": 1531.74,
"end": 1538.12,
"text": " And so if they, you know, I feel like, it's such an interesting problem too because if"
},
{
"start": 1538.12,
"end": 1546.36,
"text": " the heart of the federal government has decriminalized or legalized this thing that is illegal federally,"
},
{
"start": 1546.36,
"end": 1550.84,
"text": " but like literally in its geography, it has decided it is legal, it was just going to"
},
{
"start": 1550.84,
"end": 1555.36,
"text": " create this amazing, wonderful situation."
},
{
"start": 1555.36,
"end": 1556.36,
"text": " Mind fuck."
},
{
"start": 1556.36,
"end": 1557.36,
"text": " Yeah."
},
{
"start": 1557.36,
"end": 1560.7199999999998,
"text": " We just have these capital bills to change this."
},
{
"start": 1560.7199999999998,
"end": 1561.7199999999998,
"text": " Yeah."
},
{
"start": 1561.7199999999998,
"end": 1567.76,
"text": " So I just, I finally just for this last election updated my voter registration for DC and it"
},
{
"start": 1567.76,
"end": 1569.9199999999998,
"text": " may have been the worst mistake I ever made."
},
{
"start": 1569.9199999999998,
"end": 1572.6799999999998,
"text": " Yeah, you just threw it away."
},
{
"start": 1572.68,
"end": 1576.5600000000002,
"text": " We finally had a vote in Oregon."
},
{
"start": 1576.5600000000002,
"end": 1577.5600000000002,
"text": " Yeah."
},
{
"start": 1577.5600000000002,
"end": 1578.5600000000002,
"text": " It's ironic."
},
{
"start": 1578.5600000000002,
"end": 1579.5600000000002,
"text": " It's so frustrating."
},
{
"start": 1579.5600000000002,
"end": 1580.5600000000002,
"text": " Anyway."
},
{
"start": 1580.5600000000002,
"end": 1582.5600000000002,
"text": " All right, we've got to wrap up."
},
{
"start": 1582.5600000000002,
"end": 1583.5600000000002,
"text": " Okay."
},
{
"start": 1583.5600000000002,
"end": 1586.04,
"text": " We've got to, we have something to shoot."
},
{
"start": 1586.04,
"end": 1588.0800000000002,
"text": " Something coming for you."
},
{
"start": 1588.0800000000002,
"end": 1589.72,
"text": " So there's one more in the pipeline."
},
{
"start": 1589.72,
"end": 1590.72,
"text": " One more."
},
{
"start": 1590.72,
"end": 1591.72,
"text": " One more thing."
},
{
"start": 1591.72,
"end": 1592.72,
"text": " Very surprising."
},
{
"start": 1592.72,
"end": 1599,
"text": " And thank you for all of the time and work you put into the episode with me."
},
{
"start": 1599,
"end": 1600,
"text": " I appreciate it."
},
{
"start": 1600,
"end": 1601,
"text": " Cool."
},
{
"start": 1601,
"end": 1603.56,
"text": " Thanks for trying to get our country on the right track, Ted."
},
{
"start": 1603.56,
"end": 1605.68,
"text": " Keep it up, man."
},
{
"start": 1605.68,
"end": 1606.68,
"text": " Cool."
},
{
"start": 1606.68,
"end": 1607.68,
"text": " Cool."
},
{
"start": 1607.68,
"end": 1610.88,
"text": " Well, Ted, thanks for joining Kirk and Alexis and Steven."
},
{
"start": 1610.88,
"end": 1613.16,
"text": " Good to have you guys on as always."
},
{
"start": 1613.16,
"end": 1617.6,
"text": " Again, if you haven't seen the episode, look on YouTube, just type in Small Empires."
},
{
"start": 1617.6,
"end": 1620.4,
"text": " You should watch every single episode from last season and this season and then watch"
},
{
"start": 1620.4,
"end": 1621.96,
"text": " today's."
},
{
"start": 1621.96,
"end": 1623.84,
"text": " And you can find it on theverge.com also."
},
{
"start": 1623.84,
"end": 1625.92,
"text": " Like, save, subscribe."
},
{
"start": 1625.92,
"end": 1626.92,
"text": " All those wonderful things."
},
{
"start": 1626.92,
"end": 1627.92,
"text": " Retweet, star."
},
{
"start": 1627.92,
"end": 1628.92,
"text": " And hit us up on Twitter."
},
{
"start": 1628.92,
"end": 1629.92,
"text": " We're all on Twitter."
},
{
"start": 1629.92,
"end": 1632.76,
"text": " The hashtag is SmallEmpires."
},
{
"start": 1632.76,
"end": 1637.04,
"text": " And you can watch this video, again, after we end the broadcast."
},
{
"start": 1637.04,
"end": 1639.3200000000002,
"text": " It will be on our YouTube channel."
},
{
"start": 1639.3200000000002,
"end": 1642.8000000000002,
"text": " And we'll be back next week for the final broadcast."
},
{
"start": 1642.8000000000002,
"end": 1647.3200000000002,
"text": " And for everyone out there, have a great day and we'll see you next week."
},
{
"start": 1647.3200000000002,
"end": 1650.16,
"text": " And if you're a developer, I'm hiring."
},
{
"start": 1650.16,
"end": 1655.28,
"text": " Ted, where can they get at you?"
},
{
"start": 1655.28,
"end": 1656.28,
"text": " Headedcapitalbells.com."
},
{
"start": 1656.28,
"end": 1657.28,
"text": " Awesome."
},
{
"start": 1657.28,
"end": 1658.5600000000002,
"text": " All right, guys."
},
{
"start": 1658.5600000000002,
"end": 1659.5600000000002,
"text": " Thanks for joining."
},
{
"start": 1659.56,
"end": 1660.56,
"text": " Have a great day."
},
{
"start": 1660.56,
"end": 1689.96,
"text": " Bye-bye."
}
] |
D6Cwlu6aWZk | The New York Historical Society has more toys than you could ever fit under a Christmas tree. It's Journey Collection, which consists of over 11,000 toys from 1840 to 1960. But why do these toys belong in a museum? We met with Mike Thornton, its curator, to learn why toys are sometimes more than just toys. If you want to academically understand this collection, you know, yes they're toys, but if you're really looking at toys, you're looking at, I mean, toys are made by adults for children, and so therefore they reflect adult values of the times that they were made. And this was a steam-powered industrial world that the adults were working and living in and that their children were going to grow up in. And so in many ways, toys are about preparing kids to be adults. And so trains were a great way to teach the lessons of industry and steam power. And that's how the fascination sort of started. I want to ask about getting kids into the idea of like a museum culture. And it seems like your museum has done a lot of that. It is a vital part of our mission. When I come in and I see kids, you know, their little hands on the glass, just in awe. I just feel like we're planting the seeds to make future. You know, it's not necessary that they all grow up and become curators or historians, but that they grow up, you know, and that they're fascinated, that there is this interest in the past. Kids need to understand the past to be active citizens, you know. And what better way than to create inroads through playthings. So, this holiday, take a moment to consider any toys you purchase for loved ones. Think that they may one day be sitting on a pristine display under the scrutiny of school kids from the year 2100. These toys, a curator might say, were made during the Internet Age, decades before the Holodeck Wars of 2062. | [
{
"start": 0,
"end": 6,
"text": " The New York Historical Society has more toys than you could ever fit under a Christmas tree."
},
{
"start": 6,
"end": 13,
"text": " It's Journey Collection, which consists of over 11,000 toys from 1840 to 1960."
},
{
"start": 13,
"end": 16,
"text": " But why do these toys belong in a museum?"
},
{
"start": 16,
"end": 22,
"text": " We met with Mike Thornton, its curator, to learn why toys are sometimes more than just toys."
},
{
"start": 24,
"end": 28,
"text": " If you want to academically understand this collection, you know, yes they're toys,"
},
{
"start": 28,
"end": 33,
"text": " but if you're really looking at toys, you're looking at, I mean, toys are made by adults for children,"
},
{
"start": 33,
"end": 38,
"text": " and so therefore they reflect adult values of the times that they were made."
},
{
"start": 38,
"end": 44,
"text": " And this was a steam-powered industrial world that the adults were working and living in"
},
{
"start": 44,
"end": 46,
"text": " and that their children were going to grow up in."
},
{
"start": 46,
"end": 50,
"text": " And so in many ways, toys are about preparing kids to be adults."
},
{
"start": 50,
"end": 57,
"text": " And so trains were a great way to teach the lessons of industry and steam power."
},
{
"start": 57,
"end": 60,
"text": " And that's how the fascination sort of started."
},
{
"start": 60,
"end": 64,
"text": " I want to ask about getting kids into the idea of like a museum culture."
},
{
"start": 64,
"end": 67,
"text": " And it seems like your museum has done a lot of that."
},
{
"start": 67,
"end": 69,
"text": " It is a vital part of our mission."
},
{
"start": 69,
"end": 74,
"text": " When I come in and I see kids, you know, their little hands on the glass, just in awe."
},
{
"start": 74,
"end": 77,
"text": " I just feel like we're planting the seeds to make future."
},
{
"start": 77,
"end": 81,
"text": " You know, it's not necessary that they all grow up and become curators or historians,"
},
{
"start": 81,
"end": 86,
"text": " but that they grow up, you know, and that they're fascinated, that there is this interest in the past."
},
{
"start": 86,
"end": 92,
"text": " Kids need to understand the past to be active citizens, you know."
},
{
"start": 92,
"end": 97,
"text": " And what better way than to create inroads through playthings."
},
{
"start": 97,
"end": 103,
"text": " So, this holiday, take a moment to consider any toys you purchase for loved ones."
},
{
"start": 103,
"end": 111,
"text": " Think that they may one day be sitting on a pristine display under the scrutiny of school kids from the year 2100."
},
{
"start": 111,
"end": 120,
"text": " These toys, a curator might say, were made during the Internet Age, decades before the Holodeck Wars of 2062."
}
] |
THY2v75usEQ | How do you make a better flu shot? It's a serious question. Thousands of people die from the flu every year, and scientists are getting more creative about preventing those deaths. One new solution? Go after a different part of the virus. The flu virus has proteins on its surface which are shaped like lollipops. They've got big complex heads atop skinny little stems. Most vaccines target variations in the head, but those vary widely. Now researchers are looking at ways to target the stem, or at least parts of it, which don't vary nearly as much. If the new approach works, it would give us a single shot that trains your immune system to take down every kind of flu. The flu vaccine might be like the ones we use for measles and mumps. A single shot once every few years that prevents against bird flu, swine flu, everything. There are similar vaccination projects for diseases as diverse as Ebola, dengue, chikungunya. They're even making vaccines for certain kinds of cancer. We're getting smarter about pumping up our own immune systems to fight off illnesses, and it could have major implications for the way these diseases work in the future. We're also getting better at spotting diseases early and doing something about it. Groups like the CDC and the WHO have a lot more information than they did in the pre-electronic age. That can make a huge difference when you're trying to stop an outbreak. It's not all good news though. At the same time that vaccines and surveillance are getting better, antibiotics are getting worse. A basic broad spectrum antibiotic only lasts until the bacteria evolve defenses against it. What we usually do at that point is just roll out a new kind of antibiotic, which buys a little more time. But right now our development pipeline is worryingly empty. There are already strains of gonorrhea, staph, and enterococcus that don't respond to most of our antibiotics. And honestly, that's just the beginning. What's worse, we're giving huge doses of antibiotics to animals that aren't even sick. That gives the bacteria more opportunities to mutate. This leaves us with kind of a weird future. Stronger vaccines may mean flu season packs less of a punch. But without antibiotics, even minor cuts can have fatal consequences. While we might be able to prevent some illnesses with vaccines, there aren't enough to supply the kind of protection we need to perform complex surgeries. And medical devices as basic as catheters could be death sentences for want of an antibiotic. Better vaccines are really good news. But unless we do something about our antibiotic situation, our future is going to be a lot sicker. | [
{
"start": 0,
"end": 6.48,
"text": " How do you make a better flu shot?"
},
{
"start": 6.48,
"end": 7.98,
"text": " It's a serious question."
},
{
"start": 7.98,
"end": 12.34,
"text": " Thousands of people die from the flu every year, and scientists are getting more creative"
},
{
"start": 12.34,
"end": 14.52,
"text": " about preventing those deaths."
},
{
"start": 14.52,
"end": 15.74,
"text": " One new solution?"
},
{
"start": 15.74,
"end": 18.240000000000002,
"text": " Go after a different part of the virus."
},
{
"start": 18.240000000000002,
"end": 21.84,
"text": " The flu virus has proteins on its surface which are shaped like lollipops."
},
{
"start": 21.84,
"end": 26.64,
"text": " They've got big complex heads atop skinny little stems."
},
{
"start": 26.64,
"end": 30.560000000000002,
"text": " Most vaccines target variations in the head, but those vary widely."
},
{
"start": 30.560000000000002,
"end": 34.480000000000004,
"text": " Now researchers are looking at ways to target the stem, or at least parts of it, which don't"
},
{
"start": 34.480000000000004,
"end": 36.24,
"text": " vary nearly as much."
},
{
"start": 36.24,
"end": 39.84,
"text": " If the new approach works, it would give us a single shot that trains your immune system"
},
{
"start": 39.84,
"end": 41.84,
"text": " to take down every kind of flu."
},
{
"start": 41.84,
"end": 45.120000000000005,
"text": " The flu vaccine might be like the ones we use for measles and mumps."
},
{
"start": 45.120000000000005,
"end": 50.019999999999996,
"text": " A single shot once every few years that prevents against bird flu, swine flu, everything."
},
{
"start": 50.019999999999996,
"end": 55.56,
"text": " There are similar vaccination projects for diseases as diverse as Ebola, dengue, chikungunya."
},
{
"start": 55.56,
"end": 58.56,
"text": " They're even making vaccines for certain kinds of cancer."
},
{
"start": 58.56,
"end": 62.160000000000004,
"text": " We're getting smarter about pumping up our own immune systems to fight off illnesses,"
},
{
"start": 62.160000000000004,
"end": 66.56,
"text": " and it could have major implications for the way these diseases work in the future."
},
{
"start": 66.56,
"end": 70.8,
"text": " We're also getting better at spotting diseases early and doing something about it."
},
{
"start": 70.8,
"end": 76.4,
"text": " Groups like the CDC and the WHO have a lot more information than they did in the pre-electronic"
},
{
"start": 76.4,
"end": 77.4,
"text": " age."
},
{
"start": 77.4,
"end": 80.28,
"text": " That can make a huge difference when you're trying to stop an outbreak."
},
{
"start": 80.28,
"end": 81.28,
"text": " It's not all good news though."
},
{
"start": 81.28,
"end": 85.32000000000001,
"text": " At the same time that vaccines and surveillance are getting better, antibiotics are getting"
},
{
"start": 85.32,
"end": 86.32,
"text": " worse."
},
{
"start": 86.32,
"end": 91.32,
"text": " A basic broad spectrum antibiotic only lasts until the bacteria evolve defenses against"
},
{
"start": 91.32,
"end": 92.32,
"text": " it."
},
{
"start": 92.32,
"end": 95.67999999999999,
"text": " What we usually do at that point is just roll out a new kind of antibiotic, which buys a"
},
{
"start": 95.67999999999999,
"end": 96.67999999999999,
"text": " little more time."
},
{
"start": 96.67999999999999,
"end": 100.03999999999999,
"text": " But right now our development pipeline is worryingly empty."
},
{
"start": 100.03999999999999,
"end": 103.97999999999999,
"text": " There are already strains of gonorrhea, staph, and enterococcus that don't respond to most"
},
{
"start": 103.97999999999999,
"end": 105.39999999999999,
"text": " of our antibiotics."
},
{
"start": 105.39999999999999,
"end": 107.32,
"text": " And honestly, that's just the beginning."
},
{
"start": 107.32,
"end": 111.96,
"text": " What's worse, we're giving huge doses of antibiotics to animals that aren't even sick."
},
{
"start": 111.96,
"end": 115,
"text": " That gives the bacteria more opportunities to mutate."
},
{
"start": 115,
"end": 116.96,
"text": " This leaves us with kind of a weird future."
},
{
"start": 116.96,
"end": 120.44,
"text": " Stronger vaccines may mean flu season packs less of a punch."
},
{
"start": 120.44,
"end": 124.68,
"text": " But without antibiotics, even minor cuts can have fatal consequences."
},
{
"start": 124.68,
"end": 128.16,
"text": " While we might be able to prevent some illnesses with vaccines, there aren't enough to supply"
},
{
"start": 128.16,
"end": 132.08,
"text": " the kind of protection we need to perform complex surgeries."
},
{
"start": 132.08,
"end": 137.38,
"text": " And medical devices as basic as catheters could be death sentences for want of an antibiotic."
},
{
"start": 137.38,
"end": 139.4,
"text": " Better vaccines are really good news."
},
{
"start": 139.4,
"end": 143.6,
"text": " But unless we do something about our antibiotic situation, our future is going to be a lot"
},
{
"start": 143.6,
"end": 145.6,
"text": " sicker."
}
] |
8HOcpWXWrpI | This is the US Capitol building, and inside of this massive marble structure, all the laws the United States of America are created. Now, the current Congress is known as the Do-Nothing Congress. They haven't been doing a lot of that. In fact, their approval ratings are abysmally low, 13%, and they are among the least productive of all Congresses in recent history. But, it's an opportunity for a company called Capitol Bells to actually bring transparency to the process, to allow our representatives to get real-time feedback from their constituents about the bills they're about to vote on, and perhaps actually make this representative government we have even more representative of the very people who make it possible. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200-event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. Government has never moved quickly. It's designed to be a slow process involving much debate and considered decisions. But in the past few years, the American public has become increasingly dissatisfied with the way Capitol Hill has been behaving, especially in the wake of one of the least productive Congresses in recent history. This inefficiency and lack of action is something a lot of people are working on. One company, Capitol Bells, is taking a novel approach. By alerting constituents whenever a Congress person is going to deliberate on a bill, and letting those constituents give their thoughts directly to the Congress person by means of a vote, Capitol Bells is trying to use technology to make the centuries-old processes in Congress more responsive to the needs of today's America. I'm Ted Henderson. I'm the founder of Capitol Bells. What is Capitol Bells? For Congress, for people who work in Congress, Capitol Bells is an app that helps them do their jobs better. For constituents, for you and me, Capitol Bells is an app to share our positions and to connect to Congress. It's a modern version of the real-life Capitol Bells, but it's also a way to connect with the people who are in the room. It's a modern version of the real-life Capitol Bells that have alerted Congress to votes since 1890. So you've got sensors around D.C. that are picking up the signals coming out of the Capitol building, identifying it and then bouncing it right back in real time to everyone's phone who's got the app. How did you get this system installed? I was a staffer for Congressman Kildee. As soon as I was off the Hill, I realized I didn't even know when votes were happening. I was just in downtime. I was like, alright, I'm going to apply to my next legislative assistant position. And while I'm not doing anything, I'll make an app in the meantime. And so I called up the clerk's office and I was like, where can I find the API for the bells? And they say, what's an API? Who makes the vote alerts happen? Who makes the bells buzz? Well, there are these radio-controlled clocks, and someone hits the button and all the clocks will buzz when they get the signal. I was like, alright, great. What's the frequency? How do we get going? Why hadn't anyone done this sooner? This seems pretty obvious. I think part of it is just that most of the people on Capitol Hill aren't engineers like I am. They're local science majors and English majors, and it's an analog community we have here on Capitol Hill. And it's been working this way for a long time. There's a lot of sort of institutional inertia and things don't change. And that's why we kind of have the chance to do so much here. They're not taking advantage of modern technology at all. It's almost even gotten worse now because, you know, while we do have email, email has actually stopped us from one thing that did work in 1980, which was working together face-to-face and spending time together. Why is it important that a member of Congress can now see not only, hey, there's this vote happening, but also here's how my constituents feel about it? Well, if they can't see how their constituents feel about it, what are they basing their votes on? Aren't they representatives? What's the plan for Capitol Bells as a business? There are over 300 million people in the U.S. who need to have their voices heard that aren't being heard. And if we can capture Congress, we have the conduit to connect them to Congress. Capitol Bells is clearly onto something, and it is important. What is less clear is whether this is just a cool project or can grow into being a big business. Now, plenty of big businesses started out as cool projects. Look at Facebook. But the challenge here for Ted and his team is continuing to maintain this platform's authenticity while also turning it into a profitable business. What does a technology like Capitol Bells do to change the way business gets done here? It makes the operation of Congress more transparent. You know what's going on all the time. Before Capitol Bells, believe it or not, which is we're talking about like three years ago, when I wanted to know if a bill was being voted on, I had to literally call somebody at Congressional Office and say, Hey, when are you voting on the bill? It doesn't seem very efficient. It doesn't. No. Well, not only is it not efficient, but also like I'm lucky. I know who to call. But now anybody across the country can see when a bill is coming up. They can see what the history of that bill is, and then it's very easy for them to take action. How can the government be so disconnected at a time when technology is playing such a vital role in every facet of our life? Part of it is a generational thing. You know, the Congressional Offices are over our shoulder, and most of the people in there are older people. Number two, I think a lot of the innovation that's going on is if you're not looking for it, you don't see it. Entrepreneurs don't have the time to be up kind of walking around Capitol Hill and talking about what they're doing. So you actually have a situation where there are people in office with power who are totally disconnected from how the world is technologically. Is there a solution for this? Because it seems to be a pretty fundamental issue. I think that technology is disrupting everything, disrupting every industry, and government is one of those industries. But I do think if you look out into the future, you see a whole series of tools that will enable your average voter to become much more educated about the issues, and to organize with like-minded voters, and then to hold their representatives accountable. And I think that is going to lead to a better, more effective government. The way the federal government does procurement and does IT is just generally not very efficient. How do you go about bringing technology into an industry like government that has generally been really reluctant to it? Government and technology have very different logics and operating principles. Government is supposed to be slow and deliberate and judicious. Technology is about, in many ways, disruption, innovation, and a very quick pace. And so what I've seen from my time working on the Hill and the executive branch and now at the OpenGov Foundation is the difficulty really is syncing up the pace at which things move. What is the goal of the OpenGov Foundation? Our mission is to make government accountable, accessible, and understandable to citizens using technology. Right now, your government is making new laws, new taxes, new rules that directly impact your life. Did you have a say in shaping them? Why should government be accountable to its citizens? As a citizen, it's really easy to feel disenfranchised from it all. The government stems of the people, by the people, and it's supposed to work for the people. And that all adds up to accountability. It was baked into our Constitution, and it's hard to find around here sometimes today. So there's a lot of talk about opening up the data within government, but there is a big difference between taking laws, for instance, that are currently in a dead tree book, and turning them into PDFs versus turning them into machine-readable data. Can you talk about that a little bit? For many, the PDF is the apotheosis of Internet-based document technology. It works, but it doesn't work as well as it could. Explaining the value proposition behind open data and all the things that it can do with you is the first place to start. And I think that the technology community has not done a good enough job telling that story. We can help you, government people, do your jobs for citizens way more efficiently and effectively at lower cost with open data and open-source software. What do you think of a modern Internet tool like Capital Bells? I love Capital Bells. I think it's a great hack in the original sense of the term. Looking at an internal system like the House radio system for votes and getting that very, very tiny, in the grand scheme of things, data point attached to your mobile phone and attached to all of this other information that's available about what Congress is doing is brilliant. I high-five Ted every time I see him. What's been the biggest challenge so far? You're starting a startup that is working with the government. That's usually an industry that does not rank very high on the list of industries startup founders are excited to work in. This isn't something that's sexy to most people in Silicon Valley and to developers and to the average Joe. And one of the hardest things for me has actually just been finding technical people to work with on my team. So we've raised money now and it's still difficult to find good engineers to actually get applicants to find who want to be on the founding team of Capital Bells. How do you go about thinking about building this into a big-time business? I want Capital Bells to be where the data is. So I want to be able to say, here's what's happening right now. Here's what's happening in Congress. Here's what's happening in your state capital. Here's what's happening in the agencies. Here's the data of government. Here's what your government is doing for you right now. And here's the metadata of what those people are doing and what these people are thinking. A government that is by the people and for the people should be open and transparent with its data. That data belongs to us after all. But 300 years ago when this country was getting started, it was a lot harder to spread ideas. There are only so many quill pens and horses to go around. But today, because of technology like the Internet and software, it's a lot easier. In fact, the thing that's holding us back today isn't the technology, it's the rules. Rules that have been in place for centuries that keep us from going forward. When you look at a place like this that has gobs of money, that has lots of power and influence, well, why doesn't it have the best tools to do its job? There are rules barriers there. Up here, people that make laws love to make rules. And the body is governed by technology rules and technology infrastructure that are out of date. And so things like open source software, it's not clear if you can even use it here. And that was actually one of the main reasons that we left the Hill. We have to get the heck out of Dodge and create this in an infrastructure outside of government. And it's because there are rules that straight up prevent really cool innovative stuff from happening inside the walls of government. I think in the ideal world, we stay and we improve the institution from the inside. But right now, we have to do some work to change those rules and make the House open source friendly, just like the White House down the street. Can enough people using an online platform be enough of a force, if they all say, yes, we want this bill, to motivate someone on the Hill to be the first one to say, all right, I'm going to get behind this. Because it normally seems like they're just looking to their peers around the Hill for that first step. Well, members of Congress act because people ask. That's part of it. Many of them bring their own agenda. They might read what's in the papers. But if people ask, Congress will act. And that's really what it comes down to. This is another opportunity to give Congress an idea of what the people are asking for. What does the average citizen get wrong about lobbying? They assume that money buys action, that special interests control the agenda and control the votes. That's not how it works? You're not going to get access with your dollars. You're not going to change white to black or yes to no. But you are going to be able to support the people who support your cause. So that will give you the opportunity. What money does is gives you a seat at the table. What we're able to do electronically through Capitol Bells is give average citizens a seat at the table. With all the things you'd be doing, given your experience and everything, why Capitol Bells? Well, one of the things that I miss most about the time that I was on the Hill is working together with my colleagues on both sides of the aisle. I hope that Capitol Bells will provide an opportunity for members and staff to communicate with each other in ways that they haven't done for years. There's a lot of information on the street these days, a lot of it free. But there's very little communication. And what good could Capitol Bells do by connecting these people? I think they'll be able to do their jobs better. I mean, they really need the exchange of information. There is not that much discourse that goes on between members. Members are here from Tuesday to Thursday. They don't make Washington their home anymore. And as a consequence, even the staffers don't have the kind of relationships that they had within their party or across party lines. For as long as there's been voting, there has been voter fraud. And for all the advantages of software that make it possible for people to have their voices heard from all over the world, also let people fake voices from all over the world. Plenty of social platforms can wait until much later to deal with it. Look at things like Instagram and Twitter that are rife with fake accounts. Capitol Bells is not one of them. They need to have 100% authenticity from jump. If they're not 100% authentic, those representatives aren't going to trust those votes because they're not coming from their constituents. They could be coming from anywhere. Say I'm a senator from New York, and I see that there is a bill that's come up and I can see on Capitol Bells how my constituents believe I should vote on it. How do I know that they're actually my constituents? Constituent tallies right now is based off of emails and calls that they receive. So you can call a congressman's office and say, hey, I'm so-and-so and I live at such-and-such address and here's my opinion. But they don't really know if that person's coming from the place that they are. If we have an online system, a web-based system that's open and it's covered all districts, we can actually track which districts a user is voting from. We can see are they just trying to hop around a whole bunch. If you start trying to vote in different places, we can see that you've switched multiple times and it looks like you're gaining it. And we can basically give you a warning, like, hey, you've changed your location three times in the past three months. You really have to make sure that you get your address right or else you're not going to be able to change anymore and now your votes are going to get wasted. With Capital Bells, the most important thing that it does is it tells you what's happening on the floor. It tells us that we're in session, shows us the bills are going on right now that they're considering, and it gives us a play-by-play of what has been happening on the floor. So seven minutes ago, they just begun 40 minutes of debate to suspend the rules and pass this bill, HR 4924. I think it's really interesting now with technology, you know, every staffer is on her iPhone checking, you know, they can see how much people like the photo they took of their lunch. Wouldn't it be interesting if they could get a sense for how people are feeling about a bill? It would help. The wildfire of what goes on in the 24-hour news cycles, every crevice needs to be filled with information. That's part of why we're trying to lend some textual nature to it so that there is some quality to that discourse. You make sure some Canadian doesn't fire up this app and try to have her voice heard on Capital Bells. Currently, you can only download it from the United States app store. How do you then make sure that the, you know, good congressman from the state of whatever knows that every one of those votes is coming from a constituent instead of some sneaky Canadian? I guess I don't. Alright, fair enough. Was there anything in particular that surprised you going into this? Every time that I think that I'm on the cusp of something new, that horizon just kind of gets farther and farther away. Like it's a constant struggle. You have to constantly push it to get it to the next level. Why do you do what you do? Are you jumping out of bed because you love bringing data to the world from the bowels of government? I get out of bed every morning trying to give people a voice in what happens in their government, whether it's at a state, a county, local or a federal level. There are so many people in this country who are brilliant, who have good ideas, who are crying out for government to meet their needs that they should be, that aren't heard because they aren't rich. They don't have lobbyists, they don't have influence and they don't get through. And where technology comes into that is it makes government fundamentally able to listen. I do think if you look out into the future, you see a whole series of tools that will enable your average voter to become much more educated about the issues and to organize with like-minded voters and then to hold their representatives accountable. And I think that is going to lead to a better and more effective government. Awesome. Well, I'm hoping for it because we are their bosses. For me, my vision for Capital Bells is that we have tools that don't just let constituents say, hey, here's what I'm voting on. But allow you and me to be able to form into a group and say, hey, we want to share our votes together. We want to bring strength in numbers to an issue. And I know that Alexis, you're really on the ball with Internet policy and I want to make sure that we're all following you on that Internet policy and that we can make sure that it's not just my voice or your voice, it's all our voices. We don't know for sure if Capital Bells or some other service is necessarily going to fix government. But at the very least, we need to try. Anything that helps our representatives be more accountable to their constituents is a major success. So to that end, ring the bell and cross your fingers and hope for a better, more responsive government of the future. Marketing your business is already an essential part of being successful, but the marketplace has moved far beyond newspaper ads and television spots. While many companies like Capital Bells start by spreading through word of mouth, a smart marketing strategy needs to be used to take it further. Consider utilizing these tips for your company. During business hours, focus on getting information across quickly or helping customers get stuff done, like easily getting a price quote. During evening hours, people are using their devices to relax, to send more entertaining messages. You can even tie them into popular TV shows or events to help better connect with customers. Lastly, consider your demographic, know your audience and adjust the message and timing based on who you want to talk to. For more business advice, visit the AT&T Business Circle. Okay, why am I running up the hill though? Just like, alright, okay. Alright. That's weird. Oh, f*** you guys. | [
{
"start": 0,
"end": 9,
"text": " This is the US Capitol building, and inside of this massive marble structure, all the laws the United States of America are created."
},
{
"start": 9,
"end": 14,
"text": " Now, the current Congress is known as the Do-Nothing Congress. They haven't been doing a lot of that."
},
{
"start": 14,
"end": 23,
"text": " In fact, their approval ratings are abysmally low, 13%, and they are among the least productive of all Congresses in recent history."
},
{
"start": 23,
"end": 31,
"text": " But, it's an opportunity for a company called Capitol Bells to actually bring transparency to the process,"
},
{
"start": 31,
"end": 37,
"text": " to allow our representatives to get real-time feedback from their constituents about the bills they're about to vote on,"
},
{
"start": 37,
"end": 46,
"text": " and perhaps actually make this representative government we have even more representative of the very people who make it possible."
},
{
"start": 48,
"end": 52,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 52,
"end": 59,
"text": " Over the last year, I went on a 200-event book tour and met people building small empires all across North America."
},
{
"start": 59,
"end": 64,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 67,
"end": 72,
"text": " Government has never moved quickly. It's designed to be a slow process involving much debate and considered decisions."
},
{
"start": 72,
"end": 77,
"text": " But in the past few years, the American public has become increasingly dissatisfied with the way Capitol Hill has been behaving,"
},
{
"start": 77,
"end": 80,
"text": " especially in the wake of one of the least productive Congresses in recent history."
},
{
"start": 80,
"end": 83,
"text": " This inefficiency and lack of action is something a lot of people are working on."
},
{
"start": 83,
"end": 86,
"text": " One company, Capitol Bells, is taking a novel approach."
},
{
"start": 86,
"end": 90,
"text": " By alerting constituents whenever a Congress person is going to deliberate on a bill,"
},
{
"start": 90,
"end": 94,
"text": " and letting those constituents give their thoughts directly to the Congress person by means of a vote,"
},
{
"start": 94,
"end": 101,
"text": " Capitol Bells is trying to use technology to make the centuries-old processes in Congress more responsive to the needs of today's America."
},
{
"start": 101,
"end": 104,
"text": " I'm Ted Henderson. I'm the founder of Capitol Bells."
},
{
"start": 104,
"end": 106,
"text": " What is Capitol Bells?"
},
{
"start": 106,
"end": 111,
"text": " For Congress, for people who work in Congress, Capitol Bells is an app that helps them do their jobs better."
},
{
"start": 111,
"end": 121,
"text": " For constituents, for you and me, Capitol Bells is an app to share our positions and to connect to Congress."
},
{
"start": 121,
"end": 124,
"text": " It's a modern version of the real-life Capitol Bells,"
},
{
"start": 124,
"end": 128,
"text": " but it's also a way to connect with the people who are in the room."
},
{
"start": 128,
"end": 135,
"text": " It's a modern version of the real-life Capitol Bells that have alerted Congress to votes since 1890."
},
{
"start": 135,
"end": 141,
"text": " So you've got sensors around D.C. that are picking up the signals coming out of the Capitol building,"
},
{
"start": 141,
"end": 146,
"text": " identifying it and then bouncing it right back in real time to everyone's phone who's got the app."
},
{
"start": 146,
"end": 149,
"text": " How did you get this system installed?"
},
{
"start": 149,
"end": 152,
"text": " I was a staffer for Congressman Kildee."
},
{
"start": 152,
"end": 157,
"text": " As soon as I was off the Hill, I realized I didn't even know when votes were happening."
},
{
"start": 157,
"end": 161,
"text": " I was just in downtime. I was like, alright, I'm going to apply to my next legislative assistant position."
},
{
"start": 161,
"end": 165,
"text": " And while I'm not doing anything, I'll make an app in the meantime."
},
{
"start": 165,
"end": 170,
"text": " And so I called up the clerk's office and I was like, where can I find the API for the bells?"
},
{
"start": 170,
"end": 173,
"text": " And they say, what's an API?"
},
{
"start": 173,
"end": 177,
"text": " Who makes the vote alerts happen? Who makes the bells buzz?"
},
{
"start": 177,
"end": 183,
"text": " Well, there are these radio-controlled clocks, and someone hits the button and all the clocks will buzz when they get the signal."
},
{
"start": 183,
"end": 186,
"text": " I was like, alright, great. What's the frequency? How do we get going?"
},
{
"start": 186,
"end": 189,
"text": " Why hadn't anyone done this sooner? This seems pretty obvious."
},
{
"start": 189,
"end": 195,
"text": " I think part of it is just that most of the people on Capitol Hill aren't engineers like I am."
},
{
"start": 195,
"end": 202,
"text": " They're local science majors and English majors, and it's an analog community we have here on Capitol Hill."
},
{
"start": 202,
"end": 205,
"text": " And it's been working this way for a long time."
},
{
"start": 205,
"end": 209,
"text": " There's a lot of sort of institutional inertia and things don't change."
},
{
"start": 209,
"end": 213,
"text": " And that's why we kind of have the chance to do so much here."
},
{
"start": 213,
"end": 216,
"text": " They're not taking advantage of modern technology at all."
},
{
"start": 216,
"end": 221,
"text": " It's almost even gotten worse now because, you know, while we do have email,"
},
{
"start": 221,
"end": 227,
"text": " email has actually stopped us from one thing that did work in 1980, which was working together face-to-face and spending time together."
},
{
"start": 227,
"end": 236,
"text": " Why is it important that a member of Congress can now see not only, hey, there's this vote happening, but also here's how my constituents feel about it?"
},
{
"start": 236,
"end": 242,
"text": " Well, if they can't see how their constituents feel about it, what are they basing their votes on? Aren't they representatives?"
},
{
"start": 242,
"end": 244,
"text": " What's the plan for Capitol Bells as a business?"
},
{
"start": 244,
"end": 251,
"text": " There are over 300 million people in the U.S. who need to have their voices heard that aren't being heard."
},
{
"start": 251,
"end": 257,
"text": " And if we can capture Congress, we have the conduit to connect them to Congress."
},
{
"start": 259,
"end": 263,
"text": " Capitol Bells is clearly onto something, and it is important."
},
{
"start": 263,
"end": 269,
"text": " What is less clear is whether this is just a cool project or can grow into being a big business."
},
{
"start": 269,
"end": 273,
"text": " Now, plenty of big businesses started out as cool projects."
},
{
"start": 273,
"end": 274,
"text": " Look at Facebook."
},
{
"start": 274,
"end": 283,
"text": " But the challenge here for Ted and his team is continuing to maintain this platform's authenticity while also turning it into a profitable business."
},
{
"start": 284,
"end": 289,
"text": " What does a technology like Capitol Bells do to change the way business gets done here?"
},
{
"start": 289,
"end": 291,
"text": " It makes the operation of Congress more transparent."
},
{
"start": 291,
"end": 293,
"text": " You know what's going on all the time."
},
{
"start": 293,
"end": 297,
"text": " Before Capitol Bells, believe it or not, which is we're talking about like three years ago,"
},
{
"start": 297,
"end": 302,
"text": " when I wanted to know if a bill was being voted on, I had to literally call somebody at Congressional Office and say,"
},
{
"start": 302,
"end": 304,
"text": " Hey, when are you voting on the bill?"
},
{
"start": 304,
"end": 305,
"text": " It doesn't seem very efficient."
},
{
"start": 305,
"end": 306,
"text": " It doesn't. No."
},
{
"start": 306,
"end": 310,
"text": " Well, not only is it not efficient, but also like I'm lucky. I know who to call."
},
{
"start": 310,
"end": 313,
"text": " But now anybody across the country can see when a bill is coming up."
},
{
"start": 313,
"end": 317,
"text": " They can see what the history of that bill is, and then it's very easy for them to take action."
},
{
"start": 317,
"end": 326,
"text": " How can the government be so disconnected at a time when technology is playing such a vital role in every facet of our life?"
},
{
"start": 326,
"end": 328,
"text": " Part of it is a generational thing."
},
{
"start": 328,
"end": 333,
"text": " You know, the Congressional Offices are over our shoulder, and most of the people in there are older people."
},
{
"start": 333,
"end": 340,
"text": " Number two, I think a lot of the innovation that's going on is if you're not looking for it, you don't see it."
},
{
"start": 340,
"end": 344,
"text": " Entrepreneurs don't have the time to be up kind of walking around Capitol Hill and talking about what they're doing."
},
{
"start": 344,
"end": 355,
"text": " So you actually have a situation where there are people in office with power who are totally disconnected from how the world is technologically."
},
{
"start": 355,
"end": 360,
"text": " Is there a solution for this? Because it seems to be a pretty fundamental issue."
},
{
"start": 360,
"end": 365,
"text": " I think that technology is disrupting everything, disrupting every industry, and government is one of those industries."
},
{
"start": 365,
"end": 378,
"text": " But I do think if you look out into the future, you see a whole series of tools that will enable your average voter to become much more educated about the issues,"
},
{
"start": 378,
"end": 383,
"text": " and to organize with like-minded voters, and then to hold their representatives accountable."
},
{
"start": 383,
"end": 387,
"text": " And I think that is going to lead to a better, more effective government."
},
{
"start": 387,
"end": 396,
"text": " The way the federal government does procurement and does IT is just generally not very efficient."
},
{
"start": 396,
"end": 404,
"text": " How do you go about bringing technology into an industry like government that has generally been really reluctant to it?"
},
{
"start": 404,
"end": 410,
"text": " Government and technology have very different logics and operating principles."
},
{
"start": 410,
"end": 414,
"text": " Government is supposed to be slow and deliberate and judicious."
},
{
"start": 414,
"end": 419,
"text": " Technology is about, in many ways, disruption, innovation, and a very quick pace."
},
{
"start": 419,
"end": 428,
"text": " And so what I've seen from my time working on the Hill and the executive branch and now at the OpenGov Foundation is the difficulty really is syncing up the pace at which things move."
},
{
"start": 428,
"end": 430,
"text": " What is the goal of the OpenGov Foundation?"
},
{
"start": 430,
"end": 435,
"text": " Our mission is to make government accountable, accessible, and understandable to citizens using technology."
},
{
"start": 435,
"end": 444,
"text": " Right now, your government is making new laws, new taxes, new rules that directly impact your life."
},
{
"start": 444,
"end": 446,
"text": " Did you have a say in shaping them?"
},
{
"start": 446,
"end": 450,
"text": " Why should government be accountable to its citizens?"
},
{
"start": 450,
"end": 454,
"text": " As a citizen, it's really easy to feel disenfranchised from it all."
},
{
"start": 454,
"end": 458,
"text": " The government stems of the people, by the people, and it's supposed to work for the people."
},
{
"start": 458,
"end": 460,
"text": " And that all adds up to accountability."
},
{
"start": 460,
"end": 464,
"text": " It was baked into our Constitution, and it's hard to find around here sometimes today."
},
{
"start": 464,
"end": 474,
"text": " So there's a lot of talk about opening up the data within government, but there is a big difference between taking laws, for instance, that are currently in a dead tree book,"
},
{
"start": 474,
"end": 481,
"text": " and turning them into PDFs versus turning them into machine-readable data. Can you talk about that a little bit?"
},
{
"start": 481,
"end": 486,
"text": " For many, the PDF is the apotheosis of Internet-based document technology."
},
{
"start": 486,
"end": 489,
"text": " It works, but it doesn't work as well as it could."
},
{
"start": 489,
"end": 496,
"text": " Explaining the value proposition behind open data and all the things that it can do with you is the first place to start."
},
{
"start": 496,
"end": 501,
"text": " And I think that the technology community has not done a good enough job telling that story."
},
{
"start": 501,
"end": 509,
"text": " We can help you, government people, do your jobs for citizens way more efficiently and effectively at lower cost with open data and open-source software."
},
{
"start": 509,
"end": 512,
"text": " What do you think of a modern Internet tool like Capital Bells?"
},
{
"start": 512,
"end": 518,
"text": " I love Capital Bells. I think it's a great hack in the original sense of the term."
},
{
"start": 518,
"end": 528,
"text": " Looking at an internal system like the House radio system for votes and getting that very, very tiny, in the grand scheme of things, data point"
},
{
"start": 528,
"end": 535,
"text": " attached to your mobile phone and attached to all of this other information that's available about what Congress is doing is brilliant."
},
{
"start": 535,
"end": 537,
"text": " I high-five Ted every time I see him."
},
{
"start": 537,
"end": 542,
"text": " What's been the biggest challenge so far?"
},
{
"start": 542,
"end": 548,
"text": " You're starting a startup that is working with the government."
},
{
"start": 548,
"end": 555,
"text": " That's usually an industry that does not rank very high on the list of industries startup founders are excited to work in."
},
{
"start": 555,
"end": 563,
"text": " This isn't something that's sexy to most people in Silicon Valley and to developers and to the average Joe."
},
{
"start": 563,
"end": 570,
"text": " And one of the hardest things for me has actually just been finding technical people to work with on my team."
},
{
"start": 570,
"end": 583,
"text": " So we've raised money now and it's still difficult to find good engineers to actually get applicants to find who want to be on the founding team of Capital Bells."
},
{
"start": 583,
"end": 586,
"text": " How do you go about thinking about building this into a big-time business?"
},
{
"start": 586,
"end": 589,
"text": " I want Capital Bells to be where the data is."
},
{
"start": 589,
"end": 593,
"text": " So I want to be able to say, here's what's happening right now."
},
{
"start": 593,
"end": 596,
"text": " Here's what's happening in Congress. Here's what's happening in your state capital."
},
{
"start": 596,
"end": 598,
"text": " Here's what's happening in the agencies."
},
{
"start": 598,
"end": 600,
"text": " Here's the data of government."
},
{
"start": 600,
"end": 603,
"text": " Here's what your government is doing for you right now."
},
{
"start": 603,
"end": 610,
"text": " And here's the metadata of what those people are doing and what these people are thinking."
},
{
"start": 610,
"end": 616,
"text": " A government that is by the people and for the people should be open and transparent with its data."
},
{
"start": 616,
"end": 619,
"text": " That data belongs to us after all."
},
{
"start": 619,
"end": 623,
"text": " But 300 years ago when this country was getting started, it was a lot harder to spread ideas."
},
{
"start": 623,
"end": 626,
"text": " There are only so many quill pens and horses to go around."
},
{
"start": 626,
"end": 632,
"text": " But today, because of technology like the Internet and software, it's a lot easier."
},
{
"start": 632,
"end": 636,
"text": " In fact, the thing that's holding us back today isn't the technology, it's the rules."
},
{
"start": 636,
"end": 640,
"text": " Rules that have been in place for centuries that keep us from going forward."
},
{
"start": 640,
"end": 646,
"text": " When you look at a place like this that has gobs of money, that has lots of power and influence,"
},
{
"start": 646,
"end": 648,
"text": " well, why doesn't it have the best tools to do its job?"
},
{
"start": 648,
"end": 650,
"text": " There are rules barriers there."
},
{
"start": 650,
"end": 654,
"text": " Up here, people that make laws love to make rules."
},
{
"start": 654,
"end": 658,
"text": " And the body is governed by technology rules and technology infrastructure that are out of date."
},
{
"start": 658,
"end": 664,
"text": " And so things like open source software, it's not clear if you can even use it here."
},
{
"start": 664,
"end": 666,
"text": " And that was actually one of the main reasons that we left the Hill."
},
{
"start": 666,
"end": 671,
"text": " We have to get the heck out of Dodge and create this in an infrastructure outside of government."
},
{
"start": 671,
"end": 676,
"text": " And it's because there are rules that straight up prevent really cool innovative stuff from happening inside the walls of government."
},
{
"start": 676,
"end": 682,
"text": " I think in the ideal world, we stay and we improve the institution from the inside."
},
{
"start": 682,
"end": 688,
"text": " But right now, we have to do some work to change those rules and make the House open source friendly, just like the White House down the street."
},
{
"start": 690,
"end": 697,
"text": " Can enough people using an online platform be enough of a force, if they all say, yes, we want this bill,"
},
{
"start": 697,
"end": 702,
"text": " to motivate someone on the Hill to be the first one to say, all right, I'm going to get behind this."
},
{
"start": 702,
"end": 707,
"text": " Because it normally seems like they're just looking to their peers around the Hill for that first step."
},
{
"start": 707,
"end": 712,
"text": " Well, members of Congress act because people ask. That's part of it."
},
{
"start": 712,
"end": 715,
"text": " Many of them bring their own agenda. They might read what's in the papers."
},
{
"start": 715,
"end": 719,
"text": " But if people ask, Congress will act. And that's really what it comes down to."
},
{
"start": 719,
"end": 724,
"text": " This is another opportunity to give Congress an idea of what the people are asking for."
},
{
"start": 724,
"end": 727,
"text": " What does the average citizen get wrong about lobbying?"
},
{
"start": 727,
"end": 733,
"text": " They assume that money buys action, that special interests control the agenda and control the votes."
},
{
"start": 733,
"end": 734,
"text": " That's not how it works?"
},
{
"start": 734,
"end": 741,
"text": " You're not going to get access with your dollars. You're not going to change white to black or yes to no."
},
{
"start": 741,
"end": 744,
"text": " But you are going to be able to support the people who support your cause."
},
{
"start": 744,
"end": 749,
"text": " So that will give you the opportunity. What money does is gives you a seat at the table."
},
{
"start": 749,
"end": 754,
"text": " What we're able to do electronically through Capitol Bells is give average citizens a seat at the table."
},
{
"start": 754,
"end": 759,
"text": " With all the things you'd be doing, given your experience and everything, why Capitol Bells?"
},
{
"start": 759,
"end": 766,
"text": " Well, one of the things that I miss most about the time that I was on the Hill is working together with my colleagues on both sides of the aisle."
},
{
"start": 766,
"end": 772,
"text": " I hope that Capitol Bells will provide an opportunity for members and staff to communicate with each other in ways that they haven't done for years."
},
{
"start": 772,
"end": 778,
"text": " There's a lot of information on the street these days, a lot of it free. But there's very little communication."
},
{
"start": 778,
"end": 783,
"text": " And what good could Capitol Bells do by connecting these people?"
},
{
"start": 783,
"end": 787,
"text": " I think they'll be able to do their jobs better. I mean, they really need the exchange of information."
},
{
"start": 787,
"end": 792,
"text": " There is not that much discourse that goes on between members. Members are here from Tuesday to Thursday."
},
{
"start": 792,
"end": 799,
"text": " They don't make Washington their home anymore. And as a consequence, even the staffers don't have the kind of relationships that they had within their party or across party lines."
},
{
"start": 801,
"end": 804,
"text": " For as long as there's been voting, there has been voter fraud."
},
{
"start": 804,
"end": 813,
"text": " And for all the advantages of software that make it possible for people to have their voices heard from all over the world, also let people fake voices from all over the world."
},
{
"start": 813,
"end": 817,
"text": " Plenty of social platforms can wait until much later to deal with it."
},
{
"start": 817,
"end": 821,
"text": " Look at things like Instagram and Twitter that are rife with fake accounts."
},
{
"start": 821,
"end": 826,
"text": " Capitol Bells is not one of them. They need to have 100% authenticity from jump."
},
{
"start": 826,
"end": 835,
"text": " If they're not 100% authentic, those representatives aren't going to trust those votes because they're not coming from their constituents. They could be coming from anywhere."
},
{
"start": 835,
"end": 846,
"text": " Say I'm a senator from New York, and I see that there is a bill that's come up and I can see on Capitol Bells how my constituents believe I should vote on it."
},
{
"start": 846,
"end": 851,
"text": " How do I know that they're actually my constituents?"
},
{
"start": 851,
"end": 855,
"text": " Constituent tallies right now is based off of emails and calls that they receive."
},
{
"start": 855,
"end": 866,
"text": " So you can call a congressman's office and say, hey, I'm so-and-so and I live at such-and-such address and here's my opinion. But they don't really know if that person's coming from the place that they are."
},
{
"start": 866,
"end": 877,
"text": " If we have an online system, a web-based system that's open and it's covered all districts, we can actually track which districts a user is voting from."
},
{
"start": 877,
"end": 880,
"text": " We can see are they just trying to hop around a whole bunch."
},
{
"start": 880,
"end": 888,
"text": " If you start trying to vote in different places, we can see that you've switched multiple times and it looks like you're gaining it."
},
{
"start": 888,
"end": 895,
"text": " And we can basically give you a warning, like, hey, you've changed your location three times in the past three months."
},
{
"start": 895,
"end": 901,
"text": " You really have to make sure that you get your address right or else you're not going to be able to change anymore and now your votes are going to get wasted."
},
{
"start": 901,
"end": 917,
"text": " With Capital Bells, the most important thing that it does is it tells you what's happening on the floor. It tells us that we're in session, shows us the bills are going on right now that they're considering, and it gives us a play-by-play of what has been happening on the floor."
},
{
"start": 917,
"end": 925,
"text": " So seven minutes ago, they just begun 40 minutes of debate to suspend the rules and pass this bill, HR 4924."
},
{
"start": 925,
"end": 936,
"text": " I think it's really interesting now with technology, you know, every staffer is on her iPhone checking, you know, they can see how much people like the photo they took of their lunch."
},
{
"start": 936,
"end": 940,
"text": " Wouldn't it be interesting if they could get a sense for how people are feeling about a bill?"
},
{
"start": 940,
"end": 946,
"text": " It would help. The wildfire of what goes on in the 24-hour news cycles, every crevice needs to be filled with information."
},
{
"start": 946,
"end": 953,
"text": " That's part of why we're trying to lend some textual nature to it so that there is some quality to that discourse."
},
{
"start": 953,
"end": 959,
"text": " You make sure some Canadian doesn't fire up this app and try to have her voice heard on Capital Bells."
},
{
"start": 959,
"end": 964,
"text": " Currently, you can only download it from the United States app store."
},
{
"start": 964,
"end": 975,
"text": " How do you then make sure that the, you know, good congressman from the state of whatever knows that every one of those votes is coming from a constituent instead of some sneaky Canadian?"
},
{
"start": 977,
"end": 979,
"text": " I guess I don't."
},
{
"start": 979,
"end": 983,
"text": " Alright, fair enough."
},
{
"start": 983,
"end": 987,
"text": " Was there anything in particular that surprised you going into this?"
},
{
"start": 987,
"end": 996,
"text": " Every time that I think that I'm on the cusp of something new, that horizon just kind of gets farther and farther away."
},
{
"start": 996,
"end": 1003,
"text": " Like it's a constant struggle. You have to constantly push it to get it to the next level."
},
{
"start": 1003,
"end": 1009,
"text": " Why do you do what you do? Are you jumping out of bed because you love bringing data to the world from the bowels of government?"
},
{
"start": 1009,
"end": 1018,
"text": " I get out of bed every morning trying to give people a voice in what happens in their government, whether it's at a state, a county, local or a federal level."
},
{
"start": 1018,
"end": 1029,
"text": " There are so many people in this country who are brilliant, who have good ideas, who are crying out for government to meet their needs that they should be, that aren't heard because they aren't rich."
},
{
"start": 1029,
"end": 1033,
"text": " They don't have lobbyists, they don't have influence and they don't get through."
},
{
"start": 1033,
"end": 1040,
"text": " And where technology comes into that is it makes government fundamentally able to listen."
},
{
"start": 1040,
"end": 1057,
"text": " I do think if you look out into the future, you see a whole series of tools that will enable your average voter to become much more educated about the issues and to organize with like-minded voters and then to hold their representatives accountable."
},
{
"start": 1057,
"end": 1060,
"text": " And I think that is going to lead to a better and more effective government."
},
{
"start": 1060,
"end": 1063,
"text": " Awesome. Well, I'm hoping for it because we are their bosses."
},
{
"start": 1063,
"end": 1071,
"text": " For me, my vision for Capital Bells is that we have tools that don't just let constituents say, hey, here's what I'm voting on."
},
{
"start": 1071,
"end": 1079,
"text": " But allow you and me to be able to form into a group and say, hey, we want to share our votes together."
},
{
"start": 1079,
"end": 1083,
"text": " We want to bring strength in numbers to an issue."
},
{
"start": 1083,
"end": 1099,
"text": " And I know that Alexis, you're really on the ball with Internet policy and I want to make sure that we're all following you on that Internet policy and that we can make sure that it's not just my voice or your voice, it's all our voices."
},
{
"start": 1103,
"end": 1108,
"text": " We don't know for sure if Capital Bells or some other service is necessarily going to fix government."
},
{
"start": 1108,
"end": 1117,
"text": " But at the very least, we need to try. Anything that helps our representatives be more accountable to their constituents is a major success."
},
{
"start": 1117,
"end": 1125,
"text": " So to that end, ring the bell and cross your fingers and hope for a better, more responsive government of the future."
},
{
"start": 1126,
"end": 1133,
"text": " Marketing your business is already an essential part of being successful, but the marketplace has moved far beyond newspaper ads and television spots."
},
{
"start": 1133,
"end": 1139,
"text": " While many companies like Capital Bells start by spreading through word of mouth, a smart marketing strategy needs to be used to take it further."
},
{
"start": 1139,
"end": 1141,
"text": " Consider utilizing these tips for your company."
},
{
"start": 1141,
"end": 1147,
"text": " During business hours, focus on getting information across quickly or helping customers get stuff done, like easily getting a price quote."
},
{
"start": 1147,
"end": 1151,
"text": " During evening hours, people are using their devices to relax, to send more entertaining messages."
},
{
"start": 1151,
"end": 1155,
"text": " You can even tie them into popular TV shows or events to help better connect with customers."
},
{
"start": 1155,
"end": 1161,
"text": " Lastly, consider your demographic, know your audience and adjust the message and timing based on who you want to talk to."
},
{
"start": 1161,
"end": 1164,
"text": " For more business advice, visit the AT&T Business Circle."
},
{
"start": 1191,
"end": 1194,
"text": " Okay, why am I running up the hill though?"
},
{
"start": 1194,
"end": 1197,
"text": " Just like, alright, okay."
},
{
"start": 1197,
"end": 1198,
"text": " Alright."
},
{
"start": 1201,
"end": 1202,
"text": " That's weird."
},
{
"start": 1202,
"end": 1220,
"text": " Oh, f*** you guys."
}
] |
oEjPAZsuXqs | If you've been looking to purchase an Android Wear watch, so far your choices have been some lousy designs by Samsung or LG or Motorola's Moto 360, which is an okay design, but it's not really the best looking thing on your wrist. That's changing with Asus' ZenWatch. It's a $199 Android Wear smartwatch that's easily the most attractive option in Google's camp. The ZenWatch is a metal body and a brown leather strap which puts it ahead of the GearLive and the G Watch that have the same price. The body is a handsome brushed silver, it's got a rose colored band on its side that's really quite attractive. The strap is soft and comfortable leather and it's more durable than the Moto 360's flimsy strap. It has this unique deployant clasp, it looks good and it saves the strap from wearing out too quickly, but the downside is it makes it a bit thicker and can be uncomfortable to wear when you're typing on a computer. Fortunately you can quickly swap the strap for another if brown isn't your style. The ZenWatch's display is a 1.63 inch square AMOLED screen. It's got a 320 by 320 pixels of resolution. Perhaps the only complaint I have with the ZenWatch's design is the large bezel surrounding the screen. Wearing the ZenWatch isn't like wearing other Android Wear smartwatches simply because it blends in and doesn't look like a cheap computer on your wrist. Asus included some attractive watch faces, many of which can be customized with its smartphone app to show weather, battery life, step count, and more. The ZenWatch really isn't great for tracking your steps, its accuracy was all over the map for me. Likewise, its heart rate monitoring, which requires you to hold two fingers to the metal frame as it reads your vitals, was equally inconsistent. I'm able to use the ZenWatch for about a day before the battery needs to be recharged, but I can stretch that a little bit if I disable the convenient ambient display mode. But it's really not great, I couldn't get it to last more than a day and a half in the week or so I've been wearing the device. I also had more trouble getting the ZenWatch to respond to voice commands than the Moto 360, but for the most part the ZenWatch is as fast and responsive as any other Android Wear watch I've tested. If you're looking for something to track your vitals or wear while working out at the gym, the ZenWatch isn't the best Android Wear option, but as a watch that you'd actually wear every day, it's easily the best looking one you can buy. Android Wear still has a ways to go before it's good enough for me to recommend it without reservations, but at least we're finally getting some good looking hardware to use with it. And who would have guessed Asus would make the best looking Android Wear watch you can buy? | [
{
"start": 0,
"end": 4.5600000000000005,
"text": " If you've been looking to purchase an Android Wear watch, so far your choices have been"
},
{
"start": 4.5600000000000005,
"end": 9.6,
"text": " some lousy designs by Samsung or LG or Motorola's Moto 360, which is an okay design, but it's"
},
{
"start": 9.6,
"end": 11.52,
"text": " not really the best looking thing on your wrist."
},
{
"start": 11.52,
"end": 13.36,
"text": " That's changing with Asus' ZenWatch."
},
{
"start": 13.36,
"end": 18.88,
"text": " It's a $199 Android Wear smartwatch that's easily the most attractive option in Google's"
},
{
"start": 18.88,
"end": 19.88,
"text": " camp."
},
{
"start": 19.88,
"end": 24.92,
"text": " The ZenWatch is a metal body and a brown leather strap which puts it ahead of the GearLive"
},
{
"start": 24.92,
"end": 27,
"text": " and the G Watch that have the same price."
},
{
"start": 27,
"end": 30.72,
"text": " The body is a handsome brushed silver, it's got a rose colored band on its side that's"
},
{
"start": 30.72,
"end": 32.12,
"text": " really quite attractive."
},
{
"start": 32.12,
"end": 35.68,
"text": " The strap is soft and comfortable leather and it's more durable than the Moto 360's"
},
{
"start": 35.68,
"end": 36.68,
"text": " flimsy strap."
},
{
"start": 36.68,
"end": 40.82,
"text": " It has this unique deployant clasp, it looks good and it saves the strap from wearing out"
},
{
"start": 40.82,
"end": 44.6,
"text": " too quickly, but the downside is it makes it a bit thicker and can be uncomfortable"
},
{
"start": 44.6,
"end": 46.760000000000005,
"text": " to wear when you're typing on a computer."
},
{
"start": 46.760000000000005,
"end": 50.519999999999996,
"text": " Fortunately you can quickly swap the strap for another if brown isn't your style."
},
{
"start": 50.519999999999996,
"end": 54.04,
"text": " The ZenWatch's display is a 1.63 inch square AMOLED screen."
},
{
"start": 54.04,
"end": 57.08,
"text": " It's got a 320 by 320 pixels of resolution."
},
{
"start": 57.08,
"end": 60.4,
"text": " Perhaps the only complaint I have with the ZenWatch's design is the large bezel surrounding"
},
{
"start": 60.4,
"end": 61.44,
"text": " the screen."
},
{
"start": 61.44,
"end": 64.92,
"text": " Wearing the ZenWatch isn't like wearing other Android Wear smartwatches simply because it"
},
{
"start": 64.92,
"end": 67.92,
"text": " blends in and doesn't look like a cheap computer on your wrist."
},
{
"start": 67.92,
"end": 71.84,
"text": " Asus included some attractive watch faces, many of which can be customized with its smartphone"
},
{
"start": 71.84,
"end": 74.72,
"text": " app to show weather, battery life, step count, and more."
},
{
"start": 74.72,
"end": 77.92,
"text": " The ZenWatch really isn't great for tracking your steps, its accuracy was all over the"
},
{
"start": 77.92,
"end": 78.92,
"text": " map for me."
},
{
"start": 78.92,
"end": 82.24,
"text": " Likewise, its heart rate monitoring, which requires you to hold two fingers to the metal"
},
{
"start": 82.24,
"end": 85.67999999999999,
"text": " frame as it reads your vitals, was equally inconsistent."
},
{
"start": 85.67999999999999,
"end": 88.8,
"text": " I'm able to use the ZenWatch for about a day before the battery needs to be recharged,"
},
{
"start": 88.8,
"end": 92.75999999999999,
"text": " but I can stretch that a little bit if I disable the convenient ambient display mode."
},
{
"start": 92.75999999999999,
"end": 95.91999999999999,
"text": " But it's really not great, I couldn't get it to last more than a day and a half in the"
},
{
"start": 95.91999999999999,
"end": 97.52,
"text": " week or so I've been wearing the device."
},
{
"start": 97.52,
"end": 100.96,
"text": " I also had more trouble getting the ZenWatch to respond to voice commands than the Moto"
},
{
"start": 100.96,
"end": 104.72,
"text": " 360, but for the most part the ZenWatch is as fast and responsive as any other Android"
},
{
"start": 104.72,
"end": 106.24,
"text": " Wear watch I've tested."
},
{
"start": 106.24,
"end": 109.28,
"text": " If you're looking for something to track your vitals or wear while working out at the gym,"
},
{
"start": 109.28,
"end": 113.36,
"text": " the ZenWatch isn't the best Android Wear option, but as a watch that you'd actually wear every"
},
{
"start": 113.36,
"end": 116.08,
"text": " day, it's easily the best looking one you can buy."
},
{
"start": 116.08,
"end": 119.2,
"text": " Android Wear still has a ways to go before it's good enough for me to recommend it without"
},
{
"start": 119.2,
"end": 122.92,
"text": " reservations, but at least we're finally getting some good looking hardware to use with it."
},
{
"start": 122.92,
"end": 126,
"text": " And who would have guessed Asus would make the best looking Android Wear watch you can"
},
{
"start": 126,
"end": 142.2,
"text": " buy?"
}
] |
EDq-OzMWQwg | I was just trying to make it in life and make my mother proud. Like that was always my thing growing up. My mom was always a single parent and raising two kids, I know that's hard. So I had to, one of us had to be a man of the house and help my mother out. Police ring the bell, knock on the door. I thought they was here for like a warrant, like a warrant and a half of my arrest for hopping a train and throwing it in a different name. I was like, do you know why I'm here? You here for shooting two people. What? What you talking about? I ain't shooting no two people. And from there I haven't seen home for 19 months. For nearly two years Jelani Henry sat in one of America's worst prisons, awaiting a trial that never came. The prosecutor was just like trying to make me gang affiliated as in like I'm in a picture with a few friends or so I grew up with or I got their phone number and my phone hanging out with them and posting the pictures to the DA. It was just like I'm part of them and I'm part of the nonsense so I'm a monster. That's the way she tried to like look at me as just sitting in the cell just thinking and sometimes I was thinking like yo 25 to life man that's a long time. Between 2007 and 2010 the number of youth crews in Harlem exploded. The Henry boys became members of the Goodfellas, a crew based around their home on 129th Street and Lenox. We used to all be hanging out in the park. It was so many of us at one point to say oh what's going on? It's too many of us to say hi to them. Oh hi such and such, hi such and such, hi Sheem, hi this, hi that. So it was Goodfellas and that's how we came up with the name. To me Goodfellas just meant like my family like I know these people. It's not like I just seen them in the street and was just like oh let's just become the Goodfellas. It was just I knew them all my life and we always had each other back like somebody mess with you they mess with all. It's not like where oh it's a gang where you gotta jump this guy in and you do this and you do this. No I'm talking about sleepovers, basketball tournaments. We just decided to run around with a name because we was going to parties and it was like oh those the guys from 29th Street, oh those the Goodfellas. Here in East Harlem we call them crews because they're not the Bloods and the Crips like the way that you see them on TV with a hierarchy and leadership and a history. There are all sorts of examples of groups of young people sticking together, having a code, defending their turf, going on adventures. I mean in many ways it's kind of part of what it means to grow up. What began as simply a group of childhood friends matured into something much more dangerous. You don't have teenage boys you're kind of clueless of what that population is going through so I would hear whispers because I'm a nosy mom. I'm the kind of mom that used to listen at doors and look at phones and you know to see what's going on and I realized that they were having an issue with some of the other kids in the neighborhood. Just like safe I was like it been plenty times I've been walking around the neighborhood and dudes know I'm from a certain block they'll mess with me, jump me or whatever. We young men we gonna fight that's a part of growing up so like everybody going against a little scuffle here and there and after that it started to progress more. Fights fights fights rumbles and then it started weapons getting involved in punch here, little scratch here, bad bottles of stone you know and the other dudes started bringing weapons like other like firearms. I was running around I was running around with a gun because not because yo I was a gang banger I was a gangster no I was running dudes getting robbed for their coats and if you get caught out of pocket something happened to you. As the Henry boys entered their teenage years, crews became an unavoidable part of daily life. Jelani was able to remain at a remove but a sheen was pulled deeply into the violence. What we did was wrong but don't make it seem like don't make it seem like they know what's going on you know you had a weapon you don't know why oh he fired this weapon because of this he did that. Oh again is it right to take somebody else life? No but is it right for him to take my I'm not gonna let them take me away from my friends I don't want them to take take take my friends away from me. I know some of the guys from these other cases it's not bad people they not but people going through their own little situation and they own they own they own problems just because you do a crime don't necessarily make you a criminal. A developing story a massive crackdown today on Manhattan street gangs leads to dozens of arrests. Prosecutors say the member used social media and terrorized East Harlem in a campaign of violence. These gang members have trafficked weapons terrorized the developments in East Harlem and the residents of that community. The premise behind the crime strategies unit is something called intelligence driven prosecution. So what we do is we go to where the violence is we started to develop intelligence about who was responsible for the violence and who committed the crimes and we were finding that they were crews that that those were the people who were largely responsible for violence. It does not surprise me that people talk about criminal activity via social media. You look back you know 30 40 years ago to the mafia they would talk on the phone or they would talk at a dinner table and law enforcement would you know would listen in on those conversations that's how they communicated. People today communicate via social media and cell phones and texts and you know whatever it is whatever their particular medium is. Young people in Harlem are under tremendous surveillance in a way that teenagers in other neighborhoods in more affluent neighborhoods are not. Why do young people use social media? Hood fame. It's all about hood fame in some some cases even exposing people but it's all about hood fame. And people are following them because of the smack that they throw up on their newsfeed. In that you have the mentality okay we know who the who the who the bad boys are the bad girls are but then you also have the wannabes that are around them. You will sometimes see a crew that has a large number of individuals and within that crew you'll have a core group who are responsible for the violence and then there might be some people who don't do that but who like to be a part of the group or who feel they have to say they're part of a group because if they don't say they're part of it they'll get beaten up. Those individuals might be part of the crew but they wouldn't be swept up in the criminal justice process. The 129th Street indictment if I'm not mistaken it was like 19 to 20 people that got arrested for shootings, pitches and like the nonsense that be going around the community. Whatever they was doing I wasn't like really part of it. In November of 2011 Jelani's older brother Ashim was arrested as part of a conspiracy indictment against members of the Goodfellas. Jelani wasn't swept up in that bust but just four months later the police came for him as well. The warrant that they issued for my son was that he fit a description of tall light-skinned black male and the perpetrator they said ran towards 129th Street and in the paperwork it actually said well his brother was just arrested on conspiracy charges. Even if his older brother was the worst person in the world Jelani's guilty by association. They charged him with two counts of attempted murder later on. The case was thrown out because they come to find out that it wasn't him who did it but this goes to show like you labeling people that got nothing to do with nothing. You live in an area, you live in this building of course because you play sports with these guys you're gonna have their number. It's not like I just met you last year I got pictures with you in frames in my house. We've been friends for years. We all entwined but as far as gang banging my brother never did nothing to nobody in his life. It definitely did not go to trial. It just got prolonged prolonged. The judge see that the DA didn't have a case so the judge just granted me bail and was like this case is just gonna get thrown out. I was in there for 18 months with no bail finally got bail on the 19th month and she was just probably just trying to see if I like how long I would just like sit up and see if I would take a plea but I showed her. After almost two years of stalling the district attorney filed the papers to have Jelani's case dismissed. There was no explanation and no apology. He returned to Harlem and is trying to piece his life back together but he's haunted by his time on Rikers. I think it's important for people to understand what happens to these young people while they're incarcerated. My son told me mommy I have to get used to wearing shoes again. That broke my heart. My son is pacing back and forth because he feels he's been caged in for so long and the only thing you have on him because he's from a certain area. My kids had curfews. My kids had jobs. You know my kids graduated high school. My kids you know I thought I was doing everything. I worked two jobs so they can be okay and still. I'm just trying to do right and get back on my feet. If the young people would never get it until like they put their feet in my shoes because that was a part of the nonsense but I got affiliated with it. | [
{
"start": 0,
"end": 9.78,
"text": " I was just trying to make it in life and make my mother proud."
},
{
"start": 9.78,
"end": 13.36,
"text": " Like that was always my thing growing up."
},
{
"start": 13.36,
"end": 19.64,
"text": " My mom was always a single parent and raising two kids, I know that's hard."
},
{
"start": 19.64,
"end": 26.44,
"text": " So I had to, one of us had to be a man of the house and help my mother out."
},
{
"start": 26.44,
"end": 29.8,
"text": " Police ring the bell, knock on the door."
},
{
"start": 29.8,
"end": 33.68,
"text": " I thought they was here for like a warrant, like a warrant and a half of my arrest for"
},
{
"start": 33.68,
"end": 35.8,
"text": " hopping a train and throwing it in a different name."
},
{
"start": 35.8,
"end": 38.56,
"text": " I was like, do you know why I'm here?"
},
{
"start": 38.56,
"end": 40.44,
"text": " You here for shooting two people."
},
{
"start": 40.44,
"end": 41.44,
"text": " What?"
},
{
"start": 41.44,
"end": 42.44,
"text": " What you talking about?"
},
{
"start": 42.44,
"end": 44.84,
"text": " I ain't shooting no two people."
},
{
"start": 44.84,
"end": 48.74,
"text": " And from there I haven't seen home for 19 months."
},
{
"start": 48.74,
"end": 53.08,
"text": " For nearly two years Jelani Henry sat in one of America's worst prisons, awaiting a trial"
},
{
"start": 53.08,
"end": 54.08,
"text": " that never came."
},
{
"start": 54.08,
"end": 61.28,
"text": " The prosecutor was just like trying to make me gang affiliated as in like I'm in a picture"
},
{
"start": 61.28,
"end": 68.64,
"text": " with a few friends or so I grew up with or I got their phone number and my phone hanging"
},
{
"start": 68.64,
"end": 74.64,
"text": " out with them and posting the pictures to the DA."
},
{
"start": 74.64,
"end": 82.03999999999999,
"text": " It was just like I'm part of them and I'm part of the nonsense so I'm a monster."
},
{
"start": 82.04,
"end": 87.60000000000001,
"text": " That's the way she tried to like look at me as just sitting in the cell just thinking"
},
{
"start": 87.60000000000001,
"end": 99.84,
"text": " and sometimes I was thinking like yo 25 to life man that's a long time."
},
{
"start": 99.84,
"end": 105.4,
"text": " Between 2007 and 2010 the number of youth crews in Harlem exploded."
},
{
"start": 105.4,
"end": 110.76,
"text": " The Henry boys became members of the Goodfellas, a crew based around their home on 129th Street"
},
{
"start": 110.76,
"end": 112.84,
"text": " and Lenox."
},
{
"start": 112.84,
"end": 114.44000000000001,
"text": " We used to all be hanging out in the park."
},
{
"start": 114.44000000000001,
"end": 118.84,
"text": " It was so many of us at one point to say oh what's going on?"
},
{
"start": 118.84,
"end": 120.4,
"text": " It's too many of us to say hi to them."
},
{
"start": 120.4,
"end": 123.64,
"text": " Oh hi such and such, hi such and such, hi Sheem, hi this, hi that."
},
{
"start": 123.64,
"end": 126.64,
"text": " So it was Goodfellas and that's how we came up with the name."
},
{
"start": 126.64,
"end": 131.68,
"text": " To me Goodfellas just meant like my family like I know these people."
},
{
"start": 131.68,
"end": 137.4,
"text": " It's not like I just seen them in the street and was just like oh let's just become the"
},
{
"start": 137.4,
"end": 139,
"text": " Goodfellas."
},
{
"start": 139,
"end": 145.92,
"text": " It was just I knew them all my life and we always had each other back like somebody mess"
},
{
"start": 145.92,
"end": 148.64,
"text": " with you they mess with all."
},
{
"start": 148.64,
"end": 153.64,
"text": " It's not like where oh it's a gang where you gotta jump this guy in and you do this and"
},
{
"start": 153.64,
"end": 154.64,
"text": " you do this."
},
{
"start": 154.64,
"end": 159.22,
"text": " No I'm talking about sleepovers, basketball tournaments."
},
{
"start": 159.22,
"end": 162.68,
"text": " We just decided to run around with a name because we was going to parties and it was"
},
{
"start": 162.68,
"end": 180.32,
"text": " like oh those the guys from 29th Street, oh those the Goodfellas."
},
{
"start": 180.32,
"end": 185.76000000000002,
"text": " Here in East Harlem we call them crews because they're not the Bloods and the Crips like"
},
{
"start": 185.76,
"end": 193.64,
"text": " the way that you see them on TV with a hierarchy and leadership and a history."
},
{
"start": 193.64,
"end": 198.92,
"text": " There are all sorts of examples of groups of young people sticking together, having"
},
{
"start": 198.92,
"end": 202.28,
"text": " a code, defending their turf, going on adventures."
},
{
"start": 202.28,
"end": 209,
"text": " I mean in many ways it's kind of part of what it means to grow up."
},
{
"start": 209,
"end": 213.76,
"text": " What began as simply a group of childhood friends matured into something much more dangerous."
},
{
"start": 213.76,
"end": 218.72,
"text": " You don't have teenage boys you're kind of clueless of what that population is going"
},
{
"start": 218.72,
"end": 222.6,
"text": " through so I would hear whispers because I'm a nosy mom."
},
{
"start": 222.6,
"end": 227.2,
"text": " I'm the kind of mom that used to listen at doors and look at phones and you know to see"
},
{
"start": 227.2,
"end": 233.2,
"text": " what's going on and I realized that they were having an issue with some of the other kids"
},
{
"start": 233.2,
"end": 234.2,
"text": " in the neighborhood."
},
{
"start": 234.2,
"end": 239.07999999999998,
"text": " Just like safe I was like it been plenty times I've been walking around the neighborhood"
},
{
"start": 239.08,
"end": 244.20000000000002,
"text": " and dudes know I'm from a certain block they'll mess with me, jump me or whatever."
},
{
"start": 244.20000000000002,
"end": 249.60000000000002,
"text": " We young men we gonna fight that's a part of growing up so like everybody going against"
},
{
"start": 249.60000000000002,
"end": 255.4,
"text": " a little scuffle here and there and after that it started to progress more."
},
{
"start": 255.4,
"end": 260.68,
"text": " Fights fights fights rumbles and then it started weapons getting involved in punch here, little"
},
{
"start": 260.68,
"end": 267.24,
"text": " scratch here, bad bottles of stone you know and the other dudes started bringing weapons"
},
{
"start": 267.24,
"end": 270.40000000000003,
"text": " like other like firearms."
},
{
"start": 270.40000000000003,
"end": 273.96000000000004,
"text": " I was running around I was running around with a gun because not because yo I was a"
},
{
"start": 273.96000000000004,
"end": 279.12,
"text": " gang banger I was a gangster no I was running dudes getting robbed for their coats and if"
},
{
"start": 279.12,
"end": 281.38,
"text": " you get caught out of pocket something happened to you."
},
{
"start": 281.38,
"end": 285.68,
"text": " As the Henry boys entered their teenage years, crews became an unavoidable part of daily"
},
{
"start": 285.68,
"end": 286.68,
"text": " life."
},
{
"start": 286.68,
"end": 291.2,
"text": " Jelani was able to remain at a remove but a sheen was pulled deeply into the violence."
},
{
"start": 291.2,
"end": 298.88,
"text": " What we did was wrong but don't make it seem like don't make it seem like they know what's"
},
{
"start": 298.88,
"end": 305.15999999999997,
"text": " going on you know you had a weapon you don't know why oh he fired this weapon because of"
},
{
"start": 305.15999999999997,
"end": 306.88,
"text": " this he did that."
},
{
"start": 306.88,
"end": 309.28,
"text": " Oh again is it right to take somebody else life?"
},
{
"start": 309.28,
"end": 314.32,
"text": " No but is it right for him to take my I'm not gonna let them take me away from my friends"
},
{
"start": 314.32,
"end": 319,
"text": " I don't want them to take take take my friends away from me."
},
{
"start": 319,
"end": 324.52,
"text": " I know some of the guys from these other cases it's not bad people they not but people going"
},
{
"start": 324.52,
"end": 331.82,
"text": " through their own little situation and they own they own they own problems just because"
},
{
"start": 331.82,
"end": 338.08,
"text": " you do a crime don't necessarily make you a criminal."
},
{
"start": 338.08,
"end": 342.8,
"text": " A developing story a massive crackdown today on Manhattan street gangs leads to dozens"
},
{
"start": 342.8,
"end": 343.8,
"text": " of arrests."
},
{
"start": 343.8,
"end": 347.6,
"text": " Prosecutors say the member used social media and terrorized East Harlem in a campaign of"
},
{
"start": 347.6,
"end": 348.6,
"text": " violence."
},
{
"start": 348.6,
"end": 355.76000000000005,
"text": " These gang members have trafficked weapons terrorized the developments in East Harlem"
},
{
"start": 355.76000000000005,
"end": 358.28000000000003,
"text": " and the residents of that community."
},
{
"start": 358.28000000000003,
"end": 365.88,
"text": " The premise behind the crime strategies unit is something called intelligence driven prosecution."
},
{
"start": 365.88,
"end": 371.88,
"text": " So what we do is we go to where the violence is we started to develop intelligence about"
},
{
"start": 371.88,
"end": 377.24,
"text": " who was responsible for the violence and who committed the crimes and we were finding that"
},
{
"start": 377.24,
"end": 381.98,
"text": " they were crews that that those were the people who were largely responsible for violence."
},
{
"start": 381.98,
"end": 389.76,
"text": " It does not surprise me that people talk about criminal activity via social media."
},
{
"start": 389.76,
"end": 394.76,
"text": " You look back you know 30 40 years ago to the mafia they would talk on the phone or"
},
{
"start": 394.76,
"end": 399.1,
"text": " they would talk at a dinner table and law enforcement would you know would listen in"
},
{
"start": 399.1,
"end": 402.28000000000003,
"text": " on those conversations that's how they communicated."
},
{
"start": 402.28,
"end": 409.35999999999996,
"text": " People today communicate via social media and cell phones and texts and you know whatever"
},
{
"start": 409.35999999999996,
"end": 413.88,
"text": " it is whatever their particular medium is."
},
{
"start": 413.88,
"end": 418.41999999999996,
"text": " Young people in Harlem are under tremendous surveillance in a way that teenagers in other"
},
{
"start": 418.41999999999996,
"end": 421.32,
"text": " neighborhoods in more affluent neighborhoods are not."
},
{
"start": 421.32,
"end": 423.91999999999996,
"text": " Why do young people use social media?"
},
{
"start": 423.91999999999996,
"end": 426.03999999999996,
"text": " Hood fame."
},
{
"start": 426.03999999999996,
"end": 430.5,
"text": " It's all about hood fame in some some cases even exposing people but it's all about hood"
},
{
"start": 430.5,
"end": 431.5,
"text": " fame."
},
{
"start": 431.5,
"end": 436.72,
"text": " And people are following them because of the smack that they throw up on their newsfeed."
},
{
"start": 436.72,
"end": 441.8,
"text": " In that you have the mentality okay we know who the who the who the bad boys are the bad"
},
{
"start": 441.8,
"end": 446.28,
"text": " girls are but then you also have the wannabes that are around them."
},
{
"start": 446.28,
"end": 454.54,
"text": " You will sometimes see a crew that has a large number of individuals and within that crew"
},
{
"start": 454.54,
"end": 460.1,
"text": " you'll have a core group who are responsible for the violence and then there might be some"
},
{
"start": 460.1,
"end": 465.24,
"text": " people who don't do that but who like to be a part of the group or who feel they have"
},
{
"start": 465.24,
"end": 468.84000000000003,
"text": " to say they're part of a group because if they don't say they're part of it they'll"
},
{
"start": 468.84000000000003,
"end": 470.5,
"text": " get beaten up."
},
{
"start": 470.5,
"end": 476.12,
"text": " Those individuals might be part of the crew but they wouldn't be swept up in the criminal"
},
{
"start": 476.12,
"end": 477.12,
"text": " justice process."
},
{
"start": 477.12,
"end": 487,
"text": " The 129th Street indictment if I'm not mistaken it was like 19 to 20 people that got arrested"
},
{
"start": 487,
"end": 493.24,
"text": " for shootings, pitches and like the nonsense that be going around the community."
},
{
"start": 493.24,
"end": 496.24,
"text": " Whatever they was doing I wasn't like really part of it."
},
{
"start": 496.24,
"end": 500.78,
"text": " In November of 2011 Jelani's older brother Ashim was arrested as part of a conspiracy"
},
{
"start": 500.78,
"end": 503.48,
"text": " indictment against members of the Goodfellas."
},
{
"start": 503.48,
"end": 507.44,
"text": " Jelani wasn't swept up in that bust but just four months later the police came for him"
},
{
"start": 507.44,
"end": 508.48,
"text": " as well."
},
{
"start": 508.48,
"end": 516.1,
"text": " The warrant that they issued for my son was that he fit a description of tall light-skinned"
},
{
"start": 516.1,
"end": 524.44,
"text": " black male and the perpetrator they said ran towards 129th Street and in the paperwork"
},
{
"start": 524.44,
"end": 531.62,
"text": " it actually said well his brother was just arrested on conspiracy charges."
},
{
"start": 531.62,
"end": 538.72,
"text": " Even if his older brother was the worst person in the world Jelani's guilty by association."
},
{
"start": 538.72,
"end": 542.88,
"text": " They charged him with two counts of attempted murder later on."
},
{
"start": 542.88,
"end": 547.32,
"text": " The case was thrown out because they come to find out that it wasn't him who did it"
},
{
"start": 547.32,
"end": 552.6,
"text": " but this goes to show like you labeling people that got nothing to do with nothing."
},
{
"start": 552.6,
"end": 558.6,
"text": " You live in an area, you live in this building of course because you play sports with these"
},
{
"start": 558.6,
"end": 560.16,
"text": " guys you're gonna have their number."
},
{
"start": 560.16,
"end": 564.48,
"text": " It's not like I just met you last year I got pictures with you in frames in my house."
},
{
"start": 564.48,
"end": 566.4399999999999,
"text": " We've been friends for years."
},
{
"start": 566.44,
"end": 574.72,
"text": " We all entwined but as far as gang banging my brother never did nothing to nobody in"
},
{
"start": 574.72,
"end": 575.72,
"text": " his life."
},
{
"start": 575.72,
"end": 578.24,
"text": " It definitely did not go to trial."
},
{
"start": 578.24,
"end": 581.36,
"text": " It just got prolonged prolonged."
},
{
"start": 581.36,
"end": 586.72,
"text": " The judge see that the DA didn't have a case so the judge just granted me bail and was"
},
{
"start": 586.72,
"end": 590.2,
"text": " like this case is just gonna get thrown out."
},
{
"start": 590.2,
"end": 595.8000000000001,
"text": " I was in there for 18 months with no bail finally got bail on the 19th month and she"
},
{
"start": 595.8,
"end": 603.16,
"text": " was just probably just trying to see if I like how long I would just like sit up and"
},
{
"start": 603.16,
"end": 609,
"text": " see if I would take a plea but I showed her."
},
{
"start": 609,
"end": 612.9599999999999,
"text": " After almost two years of stalling the district attorney filed the papers to have Jelani's"
},
{
"start": 612.9599999999999,
"end": 614.4799999999999,
"text": " case dismissed."
},
{
"start": 614.4799999999999,
"end": 617.24,
"text": " There was no explanation and no apology."
},
{
"start": 617.24,
"end": 621.38,
"text": " He returned to Harlem and is trying to piece his life back together but he's haunted by"
},
{
"start": 621.38,
"end": 623.52,
"text": " his time on Rikers."
},
{
"start": 623.52,
"end": 627.84,
"text": " I think it's important for people to understand what happens to these young people while they're"
},
{
"start": 627.84,
"end": 630.84,
"text": " incarcerated."
},
{
"start": 630.84,
"end": 634.88,
"text": " My son told me mommy I have to get used to wearing shoes again."
},
{
"start": 634.88,
"end": 637.52,
"text": " That broke my heart."
},
{
"start": 637.52,
"end": 644.28,
"text": " My son is pacing back and forth because he feels he's been caged in for so long and the"
},
{
"start": 644.28,
"end": 649.02,
"text": " only thing you have on him because he's from a certain area."
},
{
"start": 649.02,
"end": 650.3,
"text": " My kids had curfews."
},
{
"start": 650.3,
"end": 651.88,
"text": " My kids had jobs."
},
{
"start": 651.88,
"end": 654.24,
"text": " You know my kids graduated high school."
},
{
"start": 654.24,
"end": 656.84,
"text": " My kids you know I thought I was doing everything."
},
{
"start": 656.84,
"end": 663.4,
"text": " I worked two jobs so they can be okay and still."
},
{
"start": 663.4,
"end": 667.24,
"text": " I'm just trying to do right and get back on my feet."
},
{
"start": 667.24,
"end": 672.8,
"text": " If the young people would never get it until like they put their feet in my shoes because"
},
{
"start": 672.8,
"end": 686.64,
"text": " that was a part of the nonsense but I got affiliated with it."
}
] |
xcgbrGAZIRM | This is Dan Seifert with The Verge and we're checking out the Nexus 9's Folio keyboard case. It's a $130 accessory that you can buy for your Nexus 9. It gives you a physical keyboard as well as a stand and a case to protect your tablet. It attaches to the Nexus 9 through magnets through the back cover here. It magnetically attaches to the back of your tablet. It acts as a stand in two different stands. So you've got a more upright stand here and then you can fold it back into a more leaned back stand for typing. It actually pairs to the Nexus 9 through NFC and Bluetooth. The battery inside of it, Google says, lasts about five months in between charges. And other than that, it's your pretty standard keyboard case. The keys are a little bit small but they're pretty decent to type on. And they've got good travel and feedback but it's definitely a more cramped experience than you get on a full-sized tablet or even on Microsoft Surface keyboard per se. There's a couple of different unique keys here. We've got an emoji key here that allows you to pop up an emoji keyboard instantly. And then the control key here. What is missing, however, are the back, home, and multitasking keys that you find on screen. So Google has mapped them to different key combinations. If you hit search then back, you get the back key. If you hit search and home, you've got the home key. The search key, of course, pulls up a Google search immediately right there. Overall, it's a decent keyboard and gives you an easier way to type on your tablet. It's a little bit expensive and it's a little bulky when it's all closed up and a little heavy. But it does match the Nexus 9's design and match the size for it pretty well. So not a bad accessory if you happen to be a Nexus 9 owner. | [
{
"start": 0,
"end": 6,
"text": " This is Dan Seifert with The Verge and we're checking out the Nexus 9's Folio keyboard case."
},
{
"start": 7,
"end": 11,
"text": " It's a $130 accessory that you can buy for your Nexus 9."
},
{
"start": 11,
"end": 17,
"text": " It gives you a physical keyboard as well as a stand and a case to protect your tablet."
},
{
"start": 17,
"end": 21,
"text": " It attaches to the Nexus 9 through magnets through the back cover here."
},
{
"start": 21,
"end": 24,
"text": " It magnetically attaches to the back of your tablet."
},
{
"start": 24,
"end": 26,
"text": " It acts as a stand in two different stands."
},
{
"start": 26,
"end": 32,
"text": " So you've got a more upright stand here and then you can fold it back into a more leaned back stand for typing."
},
{
"start": 32,
"end": 35,
"text": " It actually pairs to the Nexus 9 through NFC and Bluetooth."
},
{
"start": 35,
"end": 40,
"text": " The battery inside of it, Google says, lasts about five months in between charges."
},
{
"start": 40,
"end": 43,
"text": " And other than that, it's your pretty standard keyboard case."
},
{
"start": 43,
"end": 46,
"text": " The keys are a little bit small but they're pretty decent to type on."
},
{
"start": 46,
"end": 53,
"text": " And they've got good travel and feedback but it's definitely a more cramped experience than you get on a full-sized tablet or even on Microsoft Surface keyboard per se."
},
{
"start": 53,
"end": 55,
"text": " There's a couple of different unique keys here."
},
{
"start": 55,
"end": 60,
"text": " We've got an emoji key here that allows you to pop up an emoji keyboard instantly."
},
{
"start": 60,
"end": 62,
"text": " And then the control key here."
},
{
"start": 62,
"end": 67,
"text": " What is missing, however, are the back, home, and multitasking keys that you find on screen."
},
{
"start": 67,
"end": 70,
"text": " So Google has mapped them to different key combinations."
},
{
"start": 70,
"end": 74,
"text": " If you hit search then back, you get the back key."
},
{
"start": 74,
"end": 77,
"text": " If you hit search and home, you've got the home key."
},
{
"start": 77,
"end": 81,
"text": " The search key, of course, pulls up a Google search immediately right there."
},
{
"start": 81,
"end": 85,
"text": " Overall, it's a decent keyboard and gives you an easier way to type on your tablet."
},
{
"start": 85,
"end": 89,
"text": " It's a little bit expensive and it's a little bulky when it's all closed up and a little heavy."
},
{
"start": 89,
"end": 93,
"text": " But it does match the Nexus 9's design and match the size for it pretty well."
},
{
"start": 93,
"end": 112,
"text": " So not a bad accessory if you happen to be a Nexus 9 owner."
}
] |
TZBafiXkjio | Football may be all about the action on the field, but on the sidelines, it's all about the data. For years, NFL coaches have used printed-out images of on-field action to review plays and make adjustments. But this year, things are a little different. If you've been watching NFL games this season, it's been hard to miss the bright blue surface tablets that players and coaches grab nearly every time they return to the sidelines. Those tablets are the product of a partnership between Microsoft and the NFL to bring the coaching techniques of professional football teams into the modern era. At their core, the tablets are modified Surface Pro 2 devices. We got to test drive these Surface tablets that the NFL is using on a cold, rainy night in MetLife Stadium just before the New York Jets took the field to play against Miami Dolphins. They are encased in these bright blue cases that have giant hand straps and the Surface's stylus attached to it via rope. The NFL's surfaces are actually running Windows, but it's hard to tell from the outside. They're locked to a specific app, which receives images of on-field play from two cameras set up in every NFL stadium. One camera provides a tight view of the line of scrimmage, while the other is a wider shot of the whole field. Coaches and players can instantly review the images, use the Surface's pen as a telestrator to mark them up, and then save them for later review. And that's really about it. Players on the sidelines can't do much else with the surfaces. There's no video feed, no web browser, and certainly no Facebook app. The system is designed to replace the banks of printers that were used in-game to print out images of each play immediately after it occurred. There are plenty of obvious drawbacks to using paper printouts in the middle of a game. They're slow, wasteful, and get quickly ruined if there's any sort of precipitation going on, which happens pretty often during NFL games. They also can't easily be referenced later on in the game. Microsoft's solution actually addresses each one of those points. It's nearly instantaneous, it lets coaches review plays over and over again, and the tablets are impervious to the elements. But it's hard to shake the feeling that this idea could easily be taken further. All of the coaches' communication with higher-ups and skyboxes around the stadium still happens over radio, and the Surface tablets don't support video of any kind this year. There's also the hurdle of getting coaches and players adjusted to this new system. Though the Jets say their staff has adapted to it pretty well, we definitely observed coaches on the Dolphins quickly falling back to their trusty paper printouts at the first sign of connectivity issues during the game. All 32 NFL teams are using the Surface tablets this year, and each of the 31 stadiums across the US are set up with the necessary cameras and infrastructure to support them, including special charging and storage bins and exclusive Wi-Fi networks for the services to connect to. The coaches who are trapped in the NFL say they're committed to making this happen, so it's likely we'll be seeing the bright blue tablets in the hands of pro football players for years to come. Just don't go calling them iPads. | [
{
"start": 0,
"end": 5.04,
"text": " Football may be all about the action on the field, but on the sidelines, it's all about"
},
{
"start": 5.04,
"end": 6.04,
"text": " the data."
},
{
"start": 6.04,
"end": 9.84,
"text": " For years, NFL coaches have used printed-out images of on-field action to review plays"
},
{
"start": 9.84,
"end": 11.58,
"text": " and make adjustments."
},
{
"start": 11.58,
"end": 13.540000000000001,
"text": " But this year, things are a little different."
},
{
"start": 13.540000000000001,
"end": 17.2,
"text": " If you've been watching NFL games this season, it's been hard to miss the bright blue surface"
},
{
"start": 17.2,
"end": 21.44,
"text": " tablets that players and coaches grab nearly every time they return to the sidelines."
},
{
"start": 21.44,
"end": 24.64,
"text": " Those tablets are the product of a partnership between Microsoft and the NFL to bring the"
},
{
"start": 24.64,
"end": 30.44,
"text": " coaching techniques of professional football teams into the modern era."
},
{
"start": 30.44,
"end": 33.68,
"text": " At their core, the tablets are modified Surface Pro 2 devices."
},
{
"start": 33.68,
"end": 37.08,
"text": " We got to test drive these Surface tablets that the NFL is using on a cold, rainy night"
},
{
"start": 37.08,
"end": 40.68,
"text": " in MetLife Stadium just before the New York Jets took the field to play against Miami"
},
{
"start": 40.68,
"end": 41.68,
"text": " Dolphins."
},
{
"start": 41.68,
"end": 45.32,
"text": " They are encased in these bright blue cases that have giant hand straps and the Surface's"
},
{
"start": 45.32,
"end": 47.22,
"text": " stylus attached to it via rope."
},
{
"start": 47.22,
"end": 50.96,
"text": " The NFL's surfaces are actually running Windows, but it's hard to tell from the outside."
},
{
"start": 50.96,
"end": 55.160000000000004,
"text": " They're locked to a specific app, which receives images of on-field play from two cameras set"
},
{
"start": 55.160000000000004,
"end": 56.92,
"text": " up in every NFL stadium."
},
{
"start": 56.92,
"end": 59.92,
"text": " One camera provides a tight view of the line of scrimmage, while the other is a wider shot"
},
{
"start": 59.92,
"end": 61.2,
"text": " of the whole field."
},
{
"start": 61.2,
"end": 64.6,
"text": " Coaches and players can instantly review the images, use the Surface's pen as a telestrator"
},
{
"start": 64.6,
"end": 67.56,
"text": " to mark them up, and then save them for later review."
},
{
"start": 67.56,
"end": 68.92,
"text": " And that's really about it."
},
{
"start": 68.92,
"end": 71.12,
"text": " Players on the sidelines can't do much else with the surfaces."
},
{
"start": 71.12,
"end": 74.46000000000001,
"text": " There's no video feed, no web browser, and certainly no Facebook app."
},
{
"start": 74.46000000000001,
"end": 77.56,
"text": " The system is designed to replace the banks of printers that were used in-game to print"
},
{
"start": 77.56,
"end": 80.8,
"text": " out images of each play immediately after it occurred."
},
{
"start": 80.8,
"end": 83.96,
"text": " There are plenty of obvious drawbacks to using paper printouts in the middle of a game."
},
{
"start": 83.96,
"end": 87.32,
"text": " They're slow, wasteful, and get quickly ruined if there's any sort of precipitation"
},
{
"start": 87.32,
"end": 90,
"text": " going on, which happens pretty often during NFL games."
},
{
"start": 90,
"end": 92.96,
"text": " They also can't easily be referenced later on in the game."
},
{
"start": 92.96,
"end": 95.6,
"text": " Microsoft's solution actually addresses each one of those points."
},
{
"start": 95.6,
"end": 99.6,
"text": " It's nearly instantaneous, it lets coaches review plays over and over again, and the"
},
{
"start": 99.6,
"end": 101.28,
"text": " tablets are impervious to the elements."
},
{
"start": 101.28,
"end": 104.44,
"text": " But it's hard to shake the feeling that this idea could easily be taken further."
},
{
"start": 104.44,
"end": 108,
"text": " All of the coaches' communication with higher-ups and skyboxes around the stadium still happens"
},
{
"start": 108,
"end": 111.6,
"text": " over radio, and the Surface tablets don't support video of any kind this year."
},
{
"start": 111.6,
"end": 115.52,
"text": " There's also the hurdle of getting coaches and players adjusted to this new system."
},
{
"start": 115.52,
"end": 118.96000000000001,
"text": " Though the Jets say their staff has adapted to it pretty well, we definitely observed"
},
{
"start": 118.96000000000001,
"end": 122.6,
"text": " coaches on the Dolphins quickly falling back to their trusty paper printouts at the first"
},
{
"start": 122.6,
"end": 124.56,
"text": " sign of connectivity issues during the game."
},
{
"start": 124.56,
"end": 128.88,
"text": " All 32 NFL teams are using the Surface tablets this year, and each of the 31 stadiums across"
},
{
"start": 128.88,
"end": 132.88,
"text": " the US are set up with the necessary cameras and infrastructure to support them, including"
},
{
"start": 132.88,
"end": 136.88,
"text": " special charging and storage bins and exclusive Wi-Fi networks for the services to connect"
},
{
"start": 136.88,
"end": 137.88,
"text": " to."
},
{
"start": 137.88,
"end": 139.92,
"text": " The coaches who are trapped in the NFL say they're committed to making this happen,"
},
{
"start": 139.92,
"end": 142.51999999999998,
"text": " so it's likely we'll be seeing the bright blue tablets in the hands of pro football"
},
{
"start": 142.51999999999998,
"end": 144.1,
"text": " players for years to come."
},
{
"start": 144.1,
"end": 168.51999999999998,
"text": " Just don't go calling them iPads."
}
] |
57lXKktfSZs | There's something really inspiring about being around people who know what they want, people who are passionate about something. You want to be around like smart, exciting people. I think that just that brings you up. I truly believe that the basic methods of science are accessible to everyone and should be common knowledge and part of the common practice of everyone. I am reaching out to you because we need your help. We want to end gender inequality and to do this we need everyone involved. We are here because we were successful not only in being able to imagine the next turn, the next platform, but also because we changed. That's the hardest part really. The technology stuff is the simpler thing. I believe in diversity with a capital D and that's diversity in thought and diversity in any way that you want to measure. First of all, huge year, the Emmy nomination, congratulations and cover of Time magazine. They were telling me that who I was authentically was a problem. You have to not only live your life in spite of people who don't understand you, you have to have more fun than they do. Science is not the purview of a demographic, it's the purview of us all as human beings, as a species who are charged by ourselves with being people to tend to our civilization. What are the problems that are most likely to affect the future of the world, future of humanity? It's a historic weekend because it is the largest people's march against climate change and it has happened not just in the United States but globally. We are human beings and this is the part of our human nature that we don't learn the importance of anything until it's snatched from our hands. This is a movement for those of us who believe that radical change can only come when there's radical action. As my grandmother used to tell me that impossible is just the possible that someone has not put enough effort to make it come true. They told me that it's impossible to make someone walk. I think I'm going to follow my grandmother's advice. Thank you. | [
{
"start": 0,
"end": 4.4,
"text": " There's something really inspiring about being around people who know what they want,"
},
{
"start": 4.4,
"end": 8.88,
"text": " people who are passionate about something. You want to be around like smart, exciting people."
},
{
"start": 8.88,
"end": 16.080000000000002,
"text": " I think that just that brings you up. I truly believe that the basic methods of science are"
},
{
"start": 16.080000000000002,
"end": 21.6,
"text": " accessible to everyone and should be common knowledge and part of the common practice of"
},
{
"start": 21.6,
"end": 27.52,
"text": " everyone. I am reaching out to you because we need your help. We want to end gender inequality and to"
},
{
"start": 27.52,
"end": 35.84,
"text": " do this we need everyone involved. We are here because we were successful not only in being able"
},
{
"start": 35.84,
"end": 43.2,
"text": " to imagine the next turn, the next platform, but also because we changed. That's the hardest part"
},
{
"start": 43.2,
"end": 48.239999999999995,
"text": " really. The technology stuff is the simpler thing. I believe in diversity with a capital D"
},
{
"start": 49.04,
"end": 54.72,
"text": " and that's diversity in thought and diversity in any way that you want to measure. First of all,"
},
{
"start": 54.72,
"end": 62.24,
"text": " huge year, the Emmy nomination, congratulations and cover of Time magazine. They were telling me"
},
{
"start": 62.24,
"end": 67.84,
"text": " that who I was authentically was a problem. You have to not only live your life in spite of people"
},
{
"start": 67.84,
"end": 75.28,
"text": " who don't understand you, you have to have more fun than they do. Science is not the purview of"
},
{
"start": 75.28,
"end": 83.36,
"text": " a demographic, it's the purview of us all as human beings, as a species who are charged by ourselves"
},
{
"start": 83.36,
"end": 88.24,
"text": " with being people to tend to our civilization. What are the problems that are most likely to"
},
{
"start": 88.24,
"end": 93.68,
"text": " affect the future of the world, future of humanity? It's a historic weekend because it is the largest"
},
{
"start": 93.68,
"end": 98.48,
"text": " people's march against climate change and it has happened not just in the United States but"
},
{
"start": 98.48,
"end": 105.52,
"text": " globally. We are human beings and this is the part of our human nature that we don't learn the"
},
{
"start": 105.52,
"end": 111.2,
"text": " importance of anything until it's snatched from our hands. This is a movement for those of us who"
},
{
"start": 111.2,
"end": 116.8,
"text": " believe that radical change can only come when there's radical action."
},
{
"start": 134.8,
"end": 139.92000000000002,
"text": " As my grandmother used to tell me that impossible is just the possible that someone has not put"
},
{
"start": 139.92,
"end": 145.35999999999999,
"text": " enough effort to make it come true. They told me that it's impossible to make someone walk."
},
{
"start": 145.36,
"end": 171.28000000000003,
"text": " I think I'm going to follow my grandmother's advice. Thank you."
}
] |
wthCn0u3M4A | Over the past couple decades, mixologists and chefs across the country have been incorporating technology into their craft, using heat, pressure, vacuums, supersonic sounds, and other methods to prepare food in new ways. The technology is as fascinating as any we've covered, but unlike a futuristic cruise ship, motorized skateboards, or home electronics, kitchen tech does its job so well that often we never even know it exists. But these devices do exist. They're real tools in popular kitchens across the globe, and they're gradually making their way into our homes. This is the Sonic Prep Ultrasonic Homogenizer by Polyscience, a machine that, in the company's words, emits ultrasonic sound waves to extract, infuse, homogenize, emulsify, suspend, degas, or even rapidly create barrel-aged flavor. Chef Bryce Schumann and General Manager and Cocktail Director Eamon Rockey use their Sonic Prep to make delicious, super-saturated saffron salt. What role does technology play in the restaurant here, and how vital is it? For me, no matter how much technology you integrate, no matter how expensive the crazy pieces of equipment that you're using are, you're still riffing on the same themes of how to make things hot and how to make things cold, how to saturate something with flavor or how to pull things out. We'll use these tools to get to a certain texture or a certain flavor or to help us to achieve the end result, but it's not what's in your face. I'm not going to bring the tool out here in the dining room and, like, buzz you in your eye with it or something, you know, so that you're like, oh wow, look what the chef is doing, you know what I mean? It's tossing me in the eye. That's what he's doing. I'm of the thought that, in the end, it just needs to taste great. It seems like a kitchen and a chemistry lab are getting closer and closer and closer to the same thing. What I think is really cool is the cross-pollination of different industries' technology. We look at other industries and we're like, what can we take from them? Like the microplane, that was a woodworking tool. It was a woodworking tool and a metalworking tool that some guy who was at home, he's like, where's the cheese grater? You know what I mean? And he's like, let's go to the shop. He, like, cleans the Bondo off of it. Polycyclic Sonic Prep is probably the newest thing that we've had to play with. This again is something that was a tool used in the medical field too. With very ultrasonic waves, it creates sort of areas of high and low pressure and it makes these tiny little vacuum bubbles that like implode on themselves. And I don't necessarily know how that's used in a lab, but I know how it applies in the kitchen. If I want to mix immiscible liquids, i.e. oil and water, this is going to allow that to happen. So, today we're going to play with the Sonic Prep. We're going to be making saffron salt. So we have a really strong saffron stock here. We're going to add salt. That's the tool for stirring, man. That's right. Almost there. I can start to feel little particles of salt not really wanting to dissolve. This liquid is trying to tell us, hey guys, I can't do this anymore. Stop, I'm full! Great. So we have three to four grams of salt bopping around in there. We're going to add a little bit of water. We're going to put this guy right in the Sonic Prep. This is the machine here. This box here is essentially just to keep this loud screeching, irritating noise from escaping. We're going to place our super saturated solution there. And the Sonic Prep is going to go right down in there. And then we're going to turn it on. What it's doing now is the ultrasonic waves are essentially creating little bubbles, vacuum bubbles. Those pieces of kosher salt are all breaking apart and integrating into the liquid. Okay, so that should do the trick. Now we need to cool it down. So what we do is we pour this directly into a dish set over ice. What will end up happening is all of the super saturated salt crystals, as the temperature falls, will actually precipitate out. Taking the flavor of the saffron out as it goes. Into the salt. So we're going to pour both of them through this. We turn it out onto the silpat and dehydrate it. When that comes out of the dehydrator, what we're left with are these wonderful little chips that are super flavorful. It's a lot of work for one component. But it's special. It is special. Yeah, but it's very special. So we've learned about technology that pushes flavor into things. But what about drawing flavor out? We visited Counter Culture's training center to check out the Beacon, a craft brewing device that uses rain technology, which stands for reverse atmospheric infusion. That's a fancy way to say the device creates a vacuum, sucking the air out of organic material, then flooding it with a liquid, infusing, say, vodka with lemon zest, creating a little thing I like to call drunk me. Lou Vestardis is the co-founder of Beacon, and he's really excited about its potential. Now, I'm what people in the food business call dumb. And like, when I think of a coffee, I put the grounded thing in the bottom and then the water and then I push down on it. Or I put it in the big thing and then the water comes through the big thing. But you have the rain process. Right. What is it? What we do is we enhance the way infusion occurs and how soluble materials are extracted into liquids by using vacuums. But we don't use vacuums in a way that we're sucking anything out of the organic materials. What we're doing is we're removing the air from the cellular structure. You take a sponge, you put it on top of water, say a basin full of water, a pot full of water, and you push that sponge down and you let it come back up. It's partially saturated. You let it sit there for a few hours, you take that sponge out, it's completely saturated. What we do is a little bit different. We take that sponge and it's like taking that sponge and when you take that sponge and you squeeze it, what you're doing is you're compressing all the pores. We're not compressing the pores, we're sucking the air out of the pores. But in essence, in both cases, there's no air in those pores. You put it under water, you let go, what happens? Absorbs everything. There you go. What we have here is chili arbol, bean cherries, cascara, which is the dried cherry of the coffee bean. You take the vodka. So what exactly is happening in there? As we're pulling the air out of the materials, the vodka is going into the cellular structure. And ultimately, once it purges, you'll see that clear Tito's vodka is now infused with the bean cherries and the cascara and the chili skin. So as we develop other devices to hold larger volumes, there will be applications for larger beverages like wine, milk, and even the culinary level like you mentioned, stocks and broths and oils. My brother and I come from a third generation coffee roasting company. Oh wow. And so this originally was conceived around coffee. But once we realized that it applied to tea and then applied to everything, we just thought to ourselves, let's go with this white space. How far away is the home version from being a thing? Have you already created kind of prototypes of that? Yeah, the primary focus is heavily on the culinary community, the chefs, the mixologists, and the baristas. So the homey is probably about two years away. So what I think when I hear this is Starbucks or even like my local bar could come up with a drink. Yeah. They could customize it, they could encode it, and then they could give me all the ingredients I need, and I could take that home, get the encoding from them, buy it from them theoretically, and then have the drink that I love at a bar or at Starbucks at my house. That is the absolute vision goal of this technology. So this one is infused with which ingredients? This is black tea, coconut, cinnamon, and vanilla bean. That's a great combo. And this is before? That's before. This is our after? After. That's like a spicy and tropical. If you had told me it was a mixed drink off of this, I would have 100% believed you. Now I've had a few drinks. Theoretically, if I lived in Colorado or in Washington or a state where marijuana is legal, if I put a pot inside of this, like I would with a coffee, would I be able to make, say, a marijuana-infused vodka? Well, it's a botanical. It would react no differently than any other botanical. Fantastic. I will buy a pot. Are you getting some ideas? Do you think that technology as it relates to coffee and drinks in general is as important as it relates to, say, food or working in a kitchen? If you look at coffee and tea, they really represent the beginning of craft. Every craft I can think of has to do with immersion and infusion. There's thousands of coffees and teas out there, but these represent one botanical and one fruit in the whole world of what this earth has to offer. We've seen how technology can manipulate liquids, but what about cooking something solid like an egg and cheese sandwich? Consider that creme brulee kitchen torch you may or may not have at home. So the Searzall won't attach to that small torch, but it will attach to a 16.4-ounce butane torch if you have one of those lying around. The Searzall is an attachment that goes over the flame spout, abolishing the smell and taste of propane and tempering the flame so you get an even more controlled heat source. It feels like, I mean, looking at your inventions, like you're creating new ways of basically cooking. I mean, or is it more like just modifying old ways? That depends. A lot of times I see a problem, and then if that problem is easy enough to address, then I'll address it. It's basically just a fire on the end of a stick. We're not selling it as some sort of revolutionary new thing. It's just a very hot disc that doesn't put bad taste into your food the way a torch does. I designed it to be extremely fast to turn on, so it takes literally 5-10 seconds for it to be at full blast. A lot of times you wish you had the ability to hit something with heat, but you're like, oh man, am I going to, am I going to, and then wait, and then you know what I mean, it's like done. This is actually an application that was brought to me by a friend of mine, Peter Kim. This is actually how he makes his egg sandwiches in the morning. The problem with making an egg sandwich is if you want the yolk to be runny, you can't really flip it over the egg because you'll probably break the yolk, but he doesn't want the white to be all kind of nasty on top. He wants the white to be cooked as well. So the question is, well, how do you do that? The bottom of the egg is starting to cook. I'm going to add some salt to it. I'm going to add some pepper. Now this is the part that would never kind of get cooked, right? So you can just hit the top here. Now right now I'm setting that top white, and I'm also going to hit like a little bit on the top of the yolk, but I'm not going to cook it all the way through. Now cheese on top. Toast that really quickly. Turn off the thing. It melts very quickly, and it gives it kind of a nice toastiness. And that's it. So you have your full egg and cheese sandwich in under three minutes. And so, like, you know, is that going to change the world? No, but, you know, it is a very fast way to do it, and it achieves a better result for this than you could get any other way because, look, you're still saucy here, but there's absolutely no uncooked white. It's just the yolk. It's perfect. So there you have it. That's great. We're not supposed to see any of this technology when we go out, unless, of course, you're dining at a restaurant with an open kitchen. But as many of the chefs said, the tech serves to enhance the food, not the other way around. So perhaps down the line, you'll see wedding registries of the future listing fine china, a nice set of knives, and a reverse atmospheric infusion device. You know, for great coffee. | [
{
"start": 0,
"end": 6.8,
"text": " Over the past couple decades, mixologists and chefs across the country have been incorporating technology into their craft,"
},
{
"start": 6.8,
"end": 14,
"text": " using heat, pressure, vacuums, supersonic sounds, and other methods to prepare food in new ways."
},
{
"start": 14,
"end": 22.8,
"text": " The technology is as fascinating as any we've covered, but unlike a futuristic cruise ship, motorized skateboards, or home electronics,"
},
{
"start": 22.8,
"end": 27.3,
"text": " kitchen tech does its job so well that often we never even know it exists."
},
{
"start": 27.3,
"end": 34.6,
"text": " But these devices do exist. They're real tools in popular kitchens across the globe, and they're gradually making their way into our homes."
},
{
"start": 39.3,
"end": 44.8,
"text": " This is the Sonic Prep Ultrasonic Homogenizer by Polyscience, a machine that, in the company's words,"
},
{
"start": 44.8,
"end": 54.6,
"text": " emits ultrasonic sound waves to extract, infuse, homogenize, emulsify, suspend, degas, or even rapidly create barrel-aged flavor."
},
{
"start": 54.6,
"end": 62,
"text": " Chef Bryce Schumann and General Manager and Cocktail Director Eamon Rockey use their Sonic Prep to make delicious, super-saturated saffron salt."
},
{
"start": 62,
"end": 65.8,
"text": " What role does technology play in the restaurant here, and how vital is it?"
},
{
"start": 65.8,
"end": 72.9,
"text": " For me, no matter how much technology you integrate, no matter how expensive the crazy pieces of equipment that you're using are,"
},
{
"start": 72.9,
"end": 76.9,
"text": " you're still riffing on the same themes of how to make things hot and how to make things cold,"
},
{
"start": 76.9,
"end": 80.6,
"text": " how to saturate something with flavor or how to pull things out."
},
{
"start": 80.6,
"end": 91.3,
"text": " We'll use these tools to get to a certain texture or a certain flavor or to help us to achieve the end result, but it's not what's in your face."
},
{
"start": 91.3,
"end": 98.89999999999999,
"text": " I'm not going to bring the tool out here in the dining room and, like, buzz you in your eye with it or something, you know, so that you're like,"
},
{
"start": 98.89999999999999,
"end": 101.3,
"text": " oh wow, look what the chef is doing, you know what I mean?"
},
{
"start": 101.3,
"end": 104.3,
"text": " It's tossing me in the eye. That's what he's doing."
},
{
"start": 104.3,
"end": 108.69999999999999,
"text": " I'm of the thought that, in the end, it just needs to taste great."
},
{
"start": 108.7,
"end": 115.8,
"text": " It seems like a kitchen and a chemistry lab are getting closer and closer and closer to the same thing."
},
{
"start": 115.8,
"end": 120.2,
"text": " What I think is really cool is the cross-pollination of different industries' technology."
},
{
"start": 120.2,
"end": 122.9,
"text": " We look at other industries and we're like, what can we take from them?"
},
{
"start": 122.9,
"end": 125.2,
"text": " Like the microplane, that was a woodworking tool."
},
{
"start": 125.2,
"end": 131,
"text": " It was a woodworking tool and a metalworking tool that some guy who was at home, he's like, where's the cheese grater?"
},
{
"start": 131,
"end": 133.3,
"text": " You know what I mean? And he's like, let's go to the shop."
},
{
"start": 133.3,
"end": 136.8,
"text": " He, like, cleans the Bondo off of it."
},
{
"start": 136.8,
"end": 140,
"text": " Polycyclic Sonic Prep is probably the newest thing that we've had to play with."
},
{
"start": 140,
"end": 143.10000000000002,
"text": " This again is something that was a tool used in the medical field too."
},
{
"start": 143.10000000000002,
"end": 146.9,
"text": " With very ultrasonic waves, it creates sort of areas of high and low pressure"
},
{
"start": 146.9,
"end": 150.9,
"text": " and it makes these tiny little vacuum bubbles that like implode on themselves."
},
{
"start": 150.9,
"end": 155.4,
"text": " And I don't necessarily know how that's used in a lab, but I know how it applies in the kitchen."
},
{
"start": 155.4,
"end": 161.20000000000002,
"text": " If I want to mix immiscible liquids, i.e. oil and water, this is going to allow that to happen."
},
{
"start": 161.2,
"end": 163.79999999999998,
"text": " So, today we're going to play with the Sonic Prep."
},
{
"start": 163.79999999999998,
"end": 165.79999999999998,
"text": " We're going to be making saffron salt."
},
{
"start": 165.79999999999998,
"end": 167.79999999999998,
"text": " So we have a really strong saffron stock here."
},
{
"start": 167.79999999999998,
"end": 169.79999999999998,
"text": " We're going to add salt."
},
{
"start": 170.79999999999998,
"end": 172.79999999999998,
"text": " That's the tool for stirring, man."
},
{
"start": 172.79999999999998,
"end": 173.79999999999998,
"text": " That's right."
},
{
"start": 173.79999999999998,
"end": 178.79999999999998,
"text": " Almost there. I can start to feel little particles of salt not really wanting to dissolve."
},
{
"start": 178.79999999999998,
"end": 182.29999999999998,
"text": " This liquid is trying to tell us, hey guys, I can't do this anymore."
},
{
"start": 182.29999999999998,
"end": 183.29999999999998,
"text": " Stop, I'm full!"
},
{
"start": 183.29999999999998,
"end": 184.29999999999998,
"text": " Great."
},
{
"start": 184.29999999999998,
"end": 187.79999999999998,
"text": " So we have three to four grams of salt bopping around in there."
},
{
"start": 187.79999999999998,
"end": 189.79999999999998,
"text": " We're going to add a little bit of water."
},
{
"start": 189.8,
"end": 192.8,
"text": " We're going to put this guy right in the Sonic Prep."
},
{
"start": 192.8,
"end": 194.8,
"text": " This is the machine here."
},
{
"start": 194.8,
"end": 200.8,
"text": " This box here is essentially just to keep this loud screeching, irritating noise from escaping."
},
{
"start": 200.8,
"end": 203.8,
"text": " We're going to place our super saturated solution there."
},
{
"start": 203.8,
"end": 206.8,
"text": " And the Sonic Prep is going to go right down in there."
},
{
"start": 206.8,
"end": 208.8,
"text": " And then we're going to turn it on."
},
{
"start": 210.8,
"end": 218.8,
"text": " What it's doing now is the ultrasonic waves are essentially creating little bubbles, vacuum bubbles."
},
{
"start": 218.8,
"end": 223.8,
"text": " Those pieces of kosher salt are all breaking apart and integrating into the liquid."
},
{
"start": 223.8,
"end": 226.8,
"text": " Okay, so that should do the trick."
},
{
"start": 226.8,
"end": 227.8,
"text": " Now we need to cool it down."
},
{
"start": 227.8,
"end": 233.8,
"text": " So what we do is we pour this directly into a dish set over ice."
},
{
"start": 233.8,
"end": 240.8,
"text": " What will end up happening is all of the super saturated salt crystals, as the temperature falls, will actually precipitate out."
},
{
"start": 240.8,
"end": 243.8,
"text": " Taking the flavor of the saffron out as it goes."
},
{
"start": 243.8,
"end": 244.8,
"text": " Into the salt."
},
{
"start": 244.8,
"end": 246.8,
"text": " So we're going to pour both of them through this."
},
{
"start": 246.8,
"end": 251.8,
"text": " We turn it out onto the silpat and dehydrate it."
},
{
"start": 251.8,
"end": 258.8,
"text": " When that comes out of the dehydrator, what we're left with are these wonderful little chips that are super flavorful."
},
{
"start": 258.8,
"end": 261.8,
"text": " It's a lot of work for one component."
},
{
"start": 261.8,
"end": 262.8,
"text": " But it's special."
},
{
"start": 262.8,
"end": 263.8,
"text": " It is special."
},
{
"start": 263.8,
"end": 264.8,
"text": " Yeah, but it's very special."
},
{
"start": 265.8,
"end": 269.8,
"text": " So we've learned about technology that pushes flavor into things."
},
{
"start": 269.8,
"end": 272.8,
"text": " But what about drawing flavor out?"
},
{
"start": 272.8,
"end": 283.8,
"text": " We visited Counter Culture's training center to check out the Beacon, a craft brewing device that uses rain technology, which stands for reverse atmospheric infusion."
},
{
"start": 283.8,
"end": 296.8,
"text": " That's a fancy way to say the device creates a vacuum, sucking the air out of organic material, then flooding it with a liquid, infusing, say, vodka with lemon zest, creating a little thing I like to call drunk me."
},
{
"start": 296.8,
"end": 300.8,
"text": " Lou Vestardis is the co-founder of Beacon, and he's really excited about its potential."
},
{
"start": 300.8,
"end": 304.8,
"text": " Now, I'm what people in the food business call dumb."
},
{
"start": 304.8,
"end": 312.8,
"text": " And like, when I think of a coffee, I put the grounded thing in the bottom and then the water and then I push down on it."
},
{
"start": 312.8,
"end": 316.8,
"text": " Or I put it in the big thing and then the water comes through the big thing."
},
{
"start": 316.8,
"end": 319.8,
"text": " But you have the rain process."
},
{
"start": 319.8,
"end": 320.8,
"text": " Right."
},
{
"start": 320.8,
"end": 321.8,
"text": " What is it?"
},
{
"start": 321.8,
"end": 331.8,
"text": " What we do is we enhance the way infusion occurs and how soluble materials are extracted into liquids by using vacuums."
},
{
"start": 331.8,
"end": 335.8,
"text": " But we don't use vacuums in a way that we're sucking anything out of the organic materials."
},
{
"start": 335.8,
"end": 339.8,
"text": " What we're doing is we're removing the air from the cellular structure."
},
{
"start": 339.8,
"end": 345.8,
"text": " You take a sponge, you put it on top of water, say a basin full of water, a pot full of water, and you push that sponge down and you let it come back up."
},
{
"start": 345.8,
"end": 348.8,
"text": " It's partially saturated."
},
{
"start": 348.8,
"end": 353.8,
"text": " You let it sit there for a few hours, you take that sponge out, it's completely saturated."
},
{
"start": 353.8,
"end": 355.8,
"text": " What we do is a little bit different."
},
{
"start": 355.8,
"end": 361.8,
"text": " We take that sponge and it's like taking that sponge and when you take that sponge and you squeeze it, what you're doing is you're compressing all the pores."
},
{
"start": 361.8,
"end": 363.8,
"text": " We're not compressing the pores, we're sucking the air out of the pores."
},
{
"start": 363.8,
"end": 366.8,
"text": " But in essence, in both cases, there's no air in those pores."
},
{
"start": 366.8,
"end": 369.8,
"text": " You put it under water, you let go, what happens?"
},
{
"start": 369.8,
"end": 371.8,
"text": " Absorbs everything."
},
{
"start": 371.8,
"end": 373.8,
"text": " There you go."
},
{
"start": 373.8,
"end": 380.8,
"text": " What we have here is chili arbol, bean cherries, cascara, which is the dried cherry of the coffee bean."
},
{
"start": 380.8,
"end": 383.8,
"text": " You take the vodka."
},
{
"start": 383.8,
"end": 385.8,
"text": " So what exactly is happening in there?"
},
{
"start": 385.8,
"end": 392.8,
"text": " As we're pulling the air out of the materials, the vodka is going into the cellular structure."
},
{
"start": 392.8,
"end": 401.8,
"text": " And ultimately, once it purges, you'll see that clear Tito's vodka is now infused with the bean cherries and the cascara and the chili skin."
},
{
"start": 401.8,
"end": 409.8,
"text": " So as we develop other devices to hold larger volumes, there will be applications for larger beverages like wine, milk,"
},
{
"start": 409.8,
"end": 414.8,
"text": " and even the culinary level like you mentioned, stocks and broths and oils."
},
{
"start": 414.8,
"end": 418.8,
"text": " My brother and I come from a third generation coffee roasting company."
},
{
"start": 418.8,
"end": 420.8,
"text": " Oh wow."
},
{
"start": 420.8,
"end": 423.8,
"text": " And so this originally was conceived around coffee."
},
{
"start": 423.8,
"end": 427.8,
"text": " But once we realized that it applied to tea and then applied to everything,"
},
{
"start": 427.8,
"end": 432.8,
"text": " we just thought to ourselves, let's go with this white space."
},
{
"start": 432.8,
"end": 435.8,
"text": " How far away is the home version from being a thing?"
},
{
"start": 435.8,
"end": 438.8,
"text": " Have you already created kind of prototypes of that?"
},
{
"start": 438.8,
"end": 444.8,
"text": " Yeah, the primary focus is heavily on the culinary community, the chefs, the mixologists, and the baristas."
},
{
"start": 444.8,
"end": 447.8,
"text": " So the homey is probably about two years away."
},
{
"start": 447.8,
"end": 454.8,
"text": " So what I think when I hear this is Starbucks or even like my local bar could come up with a drink."
},
{
"start": 454.8,
"end": 455.8,
"text": " Yeah."
},
{
"start": 455.8,
"end": 459.8,
"text": " They could customize it, they could encode it, and then they could give me all the ingredients I need,"
},
{
"start": 459.8,
"end": 464.8,
"text": " and I could take that home, get the encoding from them, buy it from them theoretically,"
},
{
"start": 464.8,
"end": 468.8,
"text": " and then have the drink that I love at a bar or at Starbucks at my house."
},
{
"start": 468.8,
"end": 473.8,
"text": " That is the absolute vision goal of this technology."
},
{
"start": 473.8,
"end": 475.8,
"text": " So this one is infused with which ingredients?"
},
{
"start": 475.8,
"end": 479.8,
"text": " This is black tea, coconut, cinnamon, and vanilla bean."
},
{
"start": 479.8,
"end": 480.8,
"text": " That's a great combo."
},
{
"start": 480.8,
"end": 481.8,
"text": " And this is before?"
},
{
"start": 481.8,
"end": 482.8,
"text": " That's before."
},
{
"start": 482.8,
"end": 483.8,
"text": " This is our after?"
},
{
"start": 483.8,
"end": 485.8,
"text": " After."
},
{
"start": 485.8,
"end": 489.8,
"text": " That's like a spicy and tropical."
},
{
"start": 489.8,
"end": 495.8,
"text": " If you had told me it was a mixed drink off of this, I would have 100% believed you."
},
{
"start": 499.8,
"end": 502.8,
"text": " Now I've had a few drinks."
},
{
"start": 502.8,
"end": 508.8,
"text": " Theoretically, if I lived in Colorado or in Washington or a state where marijuana is legal,"
},
{
"start": 508.8,
"end": 513.8,
"text": " if I put a pot inside of this, like I would with a coffee,"
},
{
"start": 513.8,
"end": 517.8,
"text": " would I be able to make, say, a marijuana-infused vodka?"
},
{
"start": 517.8,
"end": 519.8,
"text": " Well, it's a botanical."
},
{
"start": 519.8,
"end": 522.8,
"text": " It would react no differently than any other botanical."
},
{
"start": 522.8,
"end": 523.8,
"text": " Fantastic."
},
{
"start": 523.8,
"end": 524.8,
"text": " I will buy a pot."
},
{
"start": 524.8,
"end": 525.8,
"text": " Are you getting some ideas?"
},
{
"start": 528.8,
"end": 532.8,
"text": " Do you think that technology as it relates to coffee and drinks in general"
},
{
"start": 532.8,
"end": 538.8,
"text": " is as important as it relates to, say, food or working in a kitchen?"
},
{
"start": 538.8,
"end": 544.8,
"text": " If you look at coffee and tea, they really represent the beginning of craft."
},
{
"start": 544.8,
"end": 547.8,
"text": " Every craft I can think of has to do with immersion and infusion."
},
{
"start": 547.8,
"end": 550.8,
"text": " There's thousands of coffees and teas out there,"
},
{
"start": 550.8,
"end": 553.8,
"text": " but these represent one botanical and one fruit in the whole world"
},
{
"start": 553.8,
"end": 555.8,
"text": " of what this earth has to offer."
},
{
"start": 555.8,
"end": 558.8,
"text": " We've seen how technology can manipulate liquids,"
},
{
"start": 558.8,
"end": 561.8,
"text": " but what about cooking something solid like an egg and cheese sandwich?"
},
{
"start": 561.8,
"end": 565.8,
"text": " Consider that creme brulee kitchen torch you may or may not have at home."
},
{
"start": 565.8,
"end": 568.8,
"text": " So the Searzall won't attach to that small torch,"
},
{
"start": 568.8,
"end": 571.8,
"text": " but it will attach to a 16.4-ounce butane torch"
},
{
"start": 571.8,
"end": 573.8,
"text": " if you have one of those lying around."
},
{
"start": 573.8,
"end": 576.8,
"text": " The Searzall is an attachment that goes over the flame spout,"
},
{
"start": 576.8,
"end": 579.8,
"text": " abolishing the smell and taste of propane and tempering the flame"
},
{
"start": 579.8,
"end": 581.8,
"text": " so you get an even more controlled heat source."
},
{
"start": 581.8,
"end": 584.8,
"text": " It feels like, I mean, looking at your inventions,"
},
{
"start": 584.8,
"end": 588.8,
"text": " like you're creating new ways of basically cooking."
},
{
"start": 588.8,
"end": 592.8,
"text": " I mean, or is it more like just modifying old ways?"
},
{
"start": 592.8,
"end": 595.8,
"text": " That depends. A lot of times I see a problem,"
},
{
"start": 595.8,
"end": 600.8,
"text": " and then if that problem is easy enough to address, then I'll address it."
},
{
"start": 600.8,
"end": 603.8,
"text": " It's basically just a fire on the end of a stick."
},
{
"start": 603.8,
"end": 606.8,
"text": " We're not selling it as some sort of revolutionary new thing."
},
{
"start": 606.8,
"end": 612.8,
"text": " It's just a very hot disc that doesn't put bad taste into your food"
},
{
"start": 612.8,
"end": 614.8,
"text": " the way a torch does."
},
{
"start": 614.8,
"end": 618.8,
"text": " I designed it to be extremely fast to turn on,"
},
{
"start": 618.8,
"end": 622.8,
"text": " so it takes literally 5-10 seconds for it to be at full blast."
},
{
"start": 622.8,
"end": 626.8,
"text": " A lot of times you wish you had the ability to hit something with heat,"
},
{
"start": 626.8,
"end": 629.8,
"text": " but you're like, oh man, am I going to, am I going to,"
},
{
"start": 629.8,
"end": 632.8,
"text": " and then wait, and then you know what I mean, it's like done."
},
{
"start": 632.8,
"end": 636.8,
"text": " This is actually an application that was brought to me"
},
{
"start": 636.8,
"end": 638.8,
"text": " by a friend of mine, Peter Kim."
},
{
"start": 638.8,
"end": 641.8,
"text": " This is actually how he makes his egg sandwiches in the morning."
},
{
"start": 641.8,
"end": 648.8,
"text": " The problem with making an egg sandwich is if you want the yolk to be runny,"
},
{
"start": 648.8,
"end": 653.8,
"text": " you can't really flip it over the egg because you'll probably break the yolk,"
},
{
"start": 653.8,
"end": 657.8,
"text": " but he doesn't want the white to be all kind of nasty on top."
},
{
"start": 657.8,
"end": 659.8,
"text": " He wants the white to be cooked as well."
},
{
"start": 659.8,
"end": 662.8,
"text": " So the question is, well, how do you do that?"
},
{
"start": 664.8,
"end": 666.8,
"text": " The bottom of the egg is starting to cook."
},
{
"start": 666.8,
"end": 669.8,
"text": " I'm going to add some salt to it."
},
{
"start": 669.8,
"end": 671.8,
"text": " I'm going to add some pepper."
},
{
"start": 671.8,
"end": 673.8,
"text": " Now this is the part that would never kind of get cooked, right?"
},
{
"start": 673.8,
"end": 677.8,
"text": " So you can just hit the top here."
},
{
"start": 677.8,
"end": 680.8,
"text": " Now right now I'm setting that top white,"
},
{
"start": 680.8,
"end": 683.8,
"text": " and I'm also going to hit like a little bit on the top of the yolk,"
},
{
"start": 683.8,
"end": 686.8,
"text": " but I'm not going to cook it all the way through."
},
{
"start": 686.8,
"end": 688.8,
"text": " Now cheese on top."
},
{
"start": 688.8,
"end": 690.8,
"text": " Toast that really quickly."
},
{
"start": 694.8,
"end": 695.8,
"text": " Turn off the thing."
},
{
"start": 695.8,
"end": 698.8,
"text": " It melts very quickly, and it gives it kind of a nice toastiness."
},
{
"start": 698.8,
"end": 699.8,
"text": " And that's it."
},
{
"start": 699.8,
"end": 703.8,
"text": " So you have your full egg and cheese sandwich in under three minutes."
},
{
"start": 703.8,
"end": 706.8,
"text": " And so, like, you know, is that going to change the world?"
},
{
"start": 706.8,
"end": 709.8,
"text": " No, but, you know, it is a very fast way to do it,"
},
{
"start": 709.8,
"end": 713.8,
"text": " and it achieves a better result for this than you could get any other way"
},
{
"start": 713.8,
"end": 717.8,
"text": " because, look, you're still saucy here, but there's absolutely no uncooked white."
},
{
"start": 717.8,
"end": 719.8,
"text": " It's just the yolk. It's perfect."
},
{
"start": 719.8,
"end": 721.8,
"text": " So there you have it."
},
{
"start": 721.8,
"end": 722.8,
"text": " That's great."
},
{
"start": 723.8,
"end": 725.8,
"text": " We're not supposed to see any of this technology when we go out,"
},
{
"start": 725.8,
"end": 728.8,
"text": " unless, of course, you're dining at a restaurant with an open kitchen."
},
{
"start": 728.8,
"end": 731.8,
"text": " But as many of the chefs said, the tech serves to enhance the food,"
},
{
"start": 731.8,
"end": 733.8,
"text": " not the other way around."
},
{
"start": 733.8,
"end": 737.8,
"text": " So perhaps down the line, you'll see wedding registries of the future"
},
{
"start": 737.8,
"end": 740.8,
"text": " listing fine china, a nice set of knives,"
},
{
"start": 740.8,
"end": 742.8,
"text": " and a reverse atmospheric infusion device."
},
{
"start": 742.8,
"end": 759.8,
"text": " You know, for great coffee."
}
] |
TC5pW2YP1KI | In the past six years, Google's operating system has matured and developed greatly since its initial conception. And in that time, the concept of mobile has blasted past the idea of a simple cell phone and into the world of tomorrow. Android 5.0 Lollipop has brought Andy Rubin's beautiful brainchild beyond the phone and tablet into living rooms and cars and onto wrists. But how exactly did Google's bountiful buffet of dessert-themed operating systems get to this point? The Android era officially began on October 22, 2008, when T-Mobile's G1 launched in the United States. The first version of Android which the public saw as 1.5 Cupcake was by no means a perfect system, but it laid the groundwork for what the operating system would become. Home screen widgets, deep Gmail integration, and the pull-down notification window all made their debut in Google's first version of Android. It's also where users would first experience the Android market. In fact, it was one of the first mobile platforms with a centralized app store. Google was quick to release 1.6 Donut, which included a couple usability updates before moving on to its first major overhaul, Eclair. Android 2.0 Eclair launched roughly one year after G1's debut. Big would be an inaccurate description all around. It was a big deal, it made big promises, and it was deployed on big phones offered by big carriers. It also added Google Maps navigation, free turn-by-turn voice-guided navigation that obviated the need to ever buy a GPS unit ever again. 2.0 was initially offered exclusively on the horizon on the Motorola Droid, the phone that kicked off one of the most successful mobile franchises in history. It was only a few months later that Google would release Android 2.1, an update that wouldn't have been significant but for one thing, the Nexus One. The first flagship device designed by Google itself, a phone that would showcase the purest form of Android without carrier manufacturer modifications. With 2.2 Froyo, Google had plenty to showcase, including a redesigned home screen, a gallery app with some 3D quirks, and mobile hotspot support. The end of 2010 saw the debut of 2.3 Gingerbread, which in many ways was a relatively minor release with several aesthetic tweaks, better battery and app management tools, and support for front-facing cameras. It debuted on Samsung's Nexus S, the second phone in the Nexus line. Android 3.0 Honeycomb was, to say the least, an oddity. It was designed exclusively for the tablet and had a strikingly different visual look and perhaps more telling, Honeycomb debuted on-screen virtual keys for Home, Back, Menu, and Search. But it would take a few more years before Google figured out Android and tablets in any meaningful way. Eager to put Honeycomb and the Zoom behind it, Google released Android 4.0 Ice Cream Sandwich in the fall of 2011. It was, without question, the biggest change for Android on phones yet. Many of Ice Cream Sandwich's new features and design elements got their start in Honeycomb, including virtual buttons, a blue Tron-like motif, improved widget support, better multitasking, and action bars within the applications. Ice Cream Sandwich also introduced Roboto, Google's typeface for Android, designed for high-resolution displays. Ice Cream Sandwich launched on the Galaxy Nexus, one of the first smartphones with a 720p HD display. Okay, by now you realize numerical increments don't really indicate the importance of an update. Take 4.1 Jelly Bean, for instance, which is for all intents and purposes a reboot in Google's flagging tablet strategy. It debuted in the Nexus 7, a tablet that was the right size and the right price when it debuted in the middle of 2012. Jelly Bean included some major performance enhancements and interface tweaks, but its headlined feature was Google Now, an entirely new predictive computing platform. Google Now predicted what you wanted and responded intelligently to voice commands. The next 0.1 iterations all made improvements on that baseline, introducing new hardware. With 4.2, there was the LG-produced Nexus 4 and Samsung's Nexus 10 tablet, along with the debut of multiple users for tablets, and a second generation of the Nexus 7 for Android 4.3. Then, in October 2013, Google partnered with Nestle to introduce Android 4.4 KitKat, the first sponsored version of the platform. It even made a special edition candy bar for the occasion. KitKat brought a visual revamp with the Jelly Bean aesthetic and debuted with the Nexus 5 smartphone. Much of that Tron-like element disappeared by KitKat, with more visually pleasing white interface elements replacing the electronic blue that preceded them. A refined, condensed version of the Roboto font and new app drawer, most importantly Google Now, integrated directly into the home screen. Google also committed to making KitKat work better with lower spec devices. All that brings us to Android 5.0 Lollipop, released in the fall of 2014. Multitasking was redefined, notifications were smarter and more interactive. Most importantly, we once again saw a huge visual overhaul which Google dubbed Material Design. It wasn't just for Android, but for all of Google's apps and services. Colorful interfaces, playful transitions, and animation straight out of Disney's playbook. If KitKat was about getting more Android phones up to date, Android Lollipop was about putting Android everywhere else. It became the tide that binding Android across phones, tablets, cars, wearables, TVs, and everything else. Moving Android from the software that runs on your phone, to the software that runs on everything in your life. | [
{
"start": 0,
"end": 5.4,
"text": " In the past six years, Google's operating system has matured and developed greatly since"
},
{
"start": 5.4,
"end": 6.4,
"text": " its initial conception."
},
{
"start": 6.4,
"end": 10.76,
"text": " And in that time, the concept of mobile has blasted past the idea of a simple cell phone"
},
{
"start": 10.76,
"end": 15.4,
"text": " and into the world of tomorrow."
},
{
"start": 15.4,
"end": 19.28,
"text": " Android 5.0 Lollipop has brought Andy Rubin's beautiful brainchild beyond the phone and"
},
{
"start": 19.28,
"end": 22.6,
"text": " tablet into living rooms and cars and onto wrists."
},
{
"start": 22.6,
"end": 26.48,
"text": " But how exactly did Google's bountiful buffet of dessert-themed operating systems get to"
},
{
"start": 26.48,
"end": 28.96,
"text": " this point?"
},
{
"start": 28.96,
"end": 33.52,
"text": " The Android era officially began on October 22, 2008, when T-Mobile's G1 launched in the"
},
{
"start": 33.52,
"end": 34.52,
"text": " United States."
},
{
"start": 34.52,
"end": 39.4,
"text": " The first version of Android which the public saw as 1.5 Cupcake was by no means a perfect"
},
{
"start": 39.4,
"end": 43.68,
"text": " system, but it laid the groundwork for what the operating system would become."
},
{
"start": 43.68,
"end": 47.6,
"text": " Home screen widgets, deep Gmail integration, and the pull-down notification window all"
},
{
"start": 47.6,
"end": 50.6,
"text": " made their debut in Google's first version of Android."
},
{
"start": 50.6,
"end": 53.2,
"text": " It's also where users would first experience the Android market."
},
{
"start": 53.2,
"end": 57.56,
"text": " In fact, it was one of the first mobile platforms with a centralized app store."
},
{
"start": 57.56,
"end": 61.56,
"text": " Google was quick to release 1.6 Donut, which included a couple usability updates before"
},
{
"start": 61.56,
"end": 64.60000000000001,
"text": " moving on to its first major overhaul, Eclair."
},
{
"start": 64.60000000000001,
"end": 68.36,
"text": " Android 2.0 Eclair launched roughly one year after G1's debut."
},
{
"start": 68.36,
"end": 70.36,
"text": " Big would be an inaccurate description all around."
},
{
"start": 70.36,
"end": 75.12,
"text": " It was a big deal, it made big promises, and it was deployed on big phones offered by big"
},
{
"start": 75.12,
"end": 76.12,
"text": " carriers."
},
{
"start": 76.12,
"end": 80.2,
"text": " It also added Google Maps navigation, free turn-by-turn voice-guided navigation that"
},
{
"start": 80.2,
"end": 83.16,
"text": " obviated the need to ever buy a GPS unit ever again."
},
{
"start": 83.16,
"end": 87.44,
"text": " 2.0 was initially offered exclusively on the horizon on the Motorola Droid, the phone that"
},
{
"start": 87.44,
"end": 90.96,
"text": " kicked off one of the most successful mobile franchises in history."
},
{
"start": 90.96,
"end": 95.6,
"text": " It was only a few months later that Google would release Android 2.1, an update that"
},
{
"start": 95.6,
"end": 99.16,
"text": " wouldn't have been significant but for one thing, the Nexus One."
},
{
"start": 99.16,
"end": 103.72,
"text": " The first flagship device designed by Google itself, a phone that would showcase the purest"
},
{
"start": 103.72,
"end": 107.28,
"text": " form of Android without carrier manufacturer modifications."
},
{
"start": 107.28,
"end": 112.08,
"text": " With 2.2 Froyo, Google had plenty to showcase, including a redesigned home screen, a gallery"
},
{
"start": 112.08,
"end": 115.34,
"text": " app with some 3D quirks, and mobile hotspot support."
},
{
"start": 115.34,
"end": 120.16,
"text": " The end of 2010 saw the debut of 2.3 Gingerbread, which in many ways was a relatively minor"
},
{
"start": 120.16,
"end": 124.56,
"text": " release with several aesthetic tweaks, better battery and app management tools, and support"
},
{
"start": 124.56,
"end": 126.56,
"text": " for front-facing cameras."
},
{
"start": 126.56,
"end": 130.48000000000002,
"text": " It debuted on Samsung's Nexus S, the second phone in the Nexus line."
},
{
"start": 130.48000000000002,
"end": 133.52,
"text": " Android 3.0 Honeycomb was, to say the least, an oddity."
},
{
"start": 133.52,
"end": 137.52,
"text": " It was designed exclusively for the tablet and had a strikingly different visual look"
},
{
"start": 137.52,
"end": 142.56,
"text": " and perhaps more telling, Honeycomb debuted on-screen virtual keys for Home, Back, Menu,"
},
{
"start": 142.56,
"end": 143.56,
"text": " and Search."
},
{
"start": 143.56,
"end": 146.4,
"text": " But it would take a few more years before Google figured out Android and tablets in"
},
{
"start": 146.4,
"end": 147.4,
"text": " any meaningful way."
},
{
"start": 147.4,
"end": 151.48,
"text": " Eager to put Honeycomb and the Zoom behind it, Google released Android 4.0 Ice Cream"
},
{
"start": 151.48,
"end": 153.36,
"text": " Sandwich in the fall of 2011."
},
{
"start": 153.36,
"end": 157.28,
"text": " It was, without question, the biggest change for Android on phones yet."
},
{
"start": 157.28,
"end": 160.88,
"text": " Many of Ice Cream Sandwich's new features and design elements got their start in Honeycomb,"
},
{
"start": 160.88,
"end": 166,
"text": " including virtual buttons, a blue Tron-like motif, improved widget support, better multitasking,"
},
{
"start": 166,
"end": 168.64000000000001,
"text": " and action bars within the applications."
},
{
"start": 168.64000000000001,
"end": 172.52,
"text": " Ice Cream Sandwich also introduced Roboto, Google's typeface for Android, designed for"
},
{
"start": 172.52,
"end": 174,
"text": " high-resolution displays."
},
{
"start": 174,
"end": 177.24,
"text": " Ice Cream Sandwich launched on the Galaxy Nexus, one of the first smartphones with a"
},
{
"start": 177.24,
"end": 179.24,
"text": " 720p HD display."
},
{
"start": 179.24,
"end": 183.60000000000002,
"text": " Okay, by now you realize numerical increments don't really indicate the importance of an"
},
{
"start": 183.60000000000002,
"end": 184.60000000000002,
"text": " update."
},
{
"start": 184.60000000000002,
"end": 188.04000000000002,
"text": " Take 4.1 Jelly Bean, for instance, which is for all intents and purposes a reboot in Google's"
},
{
"start": 188.04000000000002,
"end": 189.04000000000002,
"text": " flagging tablet strategy."
},
{
"start": 189.04000000000002,
"end": 193.20000000000002,
"text": " It debuted in the Nexus 7, a tablet that was the right size and the right price when it"
},
{
"start": 193.20000000000002,
"end": 195.04000000000002,
"text": " debuted in the middle of 2012."
},
{
"start": 195.04000000000002,
"end": 198.8,
"text": " Jelly Bean included some major performance enhancements and interface tweaks, but its"
},
{
"start": 198.8,
"end": 203.60000000000002,
"text": " headlined feature was Google Now, an entirely new predictive computing platform."
},
{
"start": 203.60000000000002,
"end": 207.12,
"text": " Google Now predicted what you wanted and responded intelligently to voice commands."
},
{
"start": 207.12,
"end": 211.88000000000002,
"text": " The next 0.1 iterations all made improvements on that baseline, introducing new hardware."
},
{
"start": 211.88000000000002,
"end": 216.60000000000002,
"text": " With 4.2, there was the LG-produced Nexus 4 and Samsung's Nexus 10 tablet, along with"
},
{
"start": 216.60000000000002,
"end": 221.28,
"text": " the debut of multiple users for tablets, and a second generation of the Nexus 7 for Android"
},
{
"start": 221.28,
"end": 222.28,
"text": " 4.3."
},
{
"start": 222.28,
"end": 228.28,
"text": " Then, in October 2013, Google partnered with Nestle to introduce Android 4.4 KitKat, the"
},
{
"start": 228.28,
"end": 230.2,
"text": " first sponsored version of the platform."
},
{
"start": 230.2,
"end": 233.52,
"text": " It even made a special edition candy bar for the occasion."
},
{
"start": 233.52,
"end": 237.04,
"text": " KitKat brought a visual revamp with the Jelly Bean aesthetic and debuted with the Nexus"
},
{
"start": 237.04,
"end": 238.04,
"text": " 5 smartphone."
},
{
"start": 238.04,
"end": 242.36,
"text": " Much of that Tron-like element disappeared by KitKat, with more visually pleasing white"
},
{
"start": 242.36,
"end": 245.8,
"text": " interface elements replacing the electronic blue that preceded them."
},
{
"start": 245.8,
"end": 249.52,
"text": " A refined, condensed version of the Roboto font and new app drawer, most importantly"
},
{
"start": 249.52,
"end": 252.64,
"text": " Google Now, integrated directly into the home screen."
},
{
"start": 252.64,
"end": 256.64,
"text": " Google also committed to making KitKat work better with lower spec devices."
},
{
"start": 256.64,
"end": 261.2,
"text": " All that brings us to Android 5.0 Lollipop, released in the fall of 2014."
},
{
"start": 261.2,
"end": 265.28,
"text": " Multitasking was redefined, notifications were smarter and more interactive."
},
{
"start": 265.28,
"end": 269.12,
"text": " Most importantly, we once again saw a huge visual overhaul which Google dubbed Material"
},
{
"start": 269.12,
"end": 270.12,
"text": " Design."
},
{
"start": 270.12,
"end": 273.88,
"text": " It wasn't just for Android, but for all of Google's apps and services."
},
{
"start": 273.88,
"end": 278.59999999999997,
"text": " Colorful interfaces, playful transitions, and animation straight out of Disney's playbook."
},
{
"start": 278.59999999999997,
"end": 282.59999999999997,
"text": " If KitKat was about getting more Android phones up to date, Android Lollipop was about putting"
},
{
"start": 282.59999999999997,
"end": 284.41999999999996,
"text": " Android everywhere else."
},
{
"start": 284.42,
"end": 289.64000000000004,
"text": " It became the tide that binding Android across phones, tablets, cars, wearables, TVs, and"
},
{
"start": 289.64000000000004,
"end": 290.72,
"text": " everything else."
},
{
"start": 290.72,
"end": 294.14000000000004,
"text": " Moving Android from the software that runs on your phone, to the software that runs on"
},
{
"start": 294.14,
"end": 314.96,
"text": " everything in your life."
}
] |
DvwlYrPeSe8 | San Diego, which of course in Spanish means St. Diego, is home to things like Navy Tech, Bio Tech, Fish Tacos, and Q, the founder of World Star Hip Hop. Not a lot of people in tech talk about this startup and yet it affects millions of people every day, even the phrase World Star is itself a meme. This is the front page of all the stuff on the internet you won't find anywhere else. And now that Q has developed this huge following, I'm here to find out what is he going to do next. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year I went on a 200 event book tour and met people building small empires all across North America. Now I'm back with a new season revisiting some of my favorite stops from the tour. Entrepreneurship is not typically a solo endeavor. Many startups are founded by duos and even trios. And even solo founders usually have experienced advisors and investors to ask for advice and give them direction as the company grows. However, some founders like Q, the creator of World Star Hip Hop, choose to go it alone and brave the challenges of starting a business by themselves. And that can really pay off. Namely, when you don't have anyone's opinion to sway you in one way or another, you can take big risks and create exactly the type of company you want on your terms. If I got this right, you started the website for like mixtapes? It was a spin off from my original website, NYC Fat Mixtapes, which I created in 2001. And it was a mixtape download website. How did that turn into like World Star? What was it that really kicked it off and made you realize, forget mixtapes, this is the future? We got hacked. I was down literally for like eight, nine months. Instead of packing up and saying forget it, I was like, I'm going to come back and be 100% video. When you were coming up in Queens, did you expect to be doing this? I thought I was going to be a stand up or definitely do acting. And that was my first passion. I never thought I'd be doing internet stuff. Instead of being in front of the camera, you're the guy who's built the network that everyone wants to be on. What has inspired World Star? I think World Star established itself as an internet phenomenon with its content. World Star! Oh my god! You know, no one was giving that in your face news. But I felt like it was my duty to give awareness to everyone, you know, like the Ferguson situation. And I felt like, you know, camera is great. Is it a positive or a negative with it? But you know, you have to look at the good, the bad and the ugly in one page. And I noticed that this is our community. This is what's going on. What are the things you think people don't understand? The people who don't get it, what are the things that they don't understand that they should understand about what World Star does? So we like to give what's happening on a daily basis of what's going on in music, entertainment, sports, funnies. We show it all. We're not just going to show 100% fights or 100% music videos. We felt like entertainment, just like cable TV. You got all types of entertainment. It's what suits you. I tell the people that you have the control of the remote. You can either watch someone fighting or you can watch someone, you know, picking flowers. You know, it's your choice. To point me out just because I'm hip hop, I'm black, I think it's biased, you know what I'm saying? Because I didn't create fights. I didn't create porn. I didn't create none of this stuff, which everyone seems to blame me and point fingers at. When you look at how far World Star is coming, it's a phenomenon, right? You hear people say World Star, right? It is a meme on camera now. It's a battle cry. Yeah. World Star! World Star! World Star! Yeah, yeah, World Star! Damn! Yeah, yeah, World Star! How does that make you feel? Like shit, man. Really? I feel like, you know, it feels good. It feels good that, you know, that World Star became like a battle cry, you can say. World Star! True knockout. True knockout. True knockout. True knockout. True knockout. True knockout. World Star! World Star! World Star! And also, for something funny, like if you slip and fall, like, ah, World Star! So it's not just a fight and about to go down, you know, I feel like it's a compliment. How's that for badass? Woo! World Star! World Star! It started out as initially you. How many people are working on it now? Right now we have 10 staff, workers. Still pretty lean. Yeah. And where are they? Oh, we have them all spread out the country, man. I mean, you've been able to manage and grow this entirely remotely? Yeah, remotely. No office. How do you build a culture in a company? How do you build accountability? Yeah, it's mentally stressed, you know, because I can't monitor them. I don't have a supervisor. I try to find self-motivators. Those are driven to want to work and very passionate. And I'm known for firing a lot of people, you know what I'm saying? I have a no-nonsense policy, man. I'll treat you like family, but as soon as you disrespect the company, brand, you're walking into Disneyland. We're already established. We've already been number one five years in a row in BET hip-hop. So I just tell people to come in with great passion and really want to work hard. Whenever a video gets uploaded to Worldstar, is anyone reviewing or it just goes up? Yeah, we have a staff, a few guys that just look at the videos and pick and choose which one, which makes sense. We want to constantly look at the videos because there's a lot of sick stuff out there that we don't want to put out. I've had someone fight and grab a gun. I swear like this. People want to complain about the fights. Fighting is not the answer, but some people need to just squatter out to get that aggression out. I mean, people love it. Our country is built by violence. We love watching violence. We love it. So I just think that I'm pointed at a lot or blamed because I'm black, I'm hip-hop. Us as a culture always getting blamed when they don't want to blame the community leaders or the parents. You know what I'm saying? It's like, why are you blaming me for? I'm just the messenger, you know? Recent American culture, last 20th century, now here in the 21st, has largely been black culture, which has been exported all over the world. That's still one of America's biggest, most influential exports. But oftentimes, more often than not, there was someone in the middle, usually a rich white person, who delivered that message and profited from it. What does it mean now that the creators of the culture are empowered enough to sort of control its dissemination? It's great that we are now taking control of our sound, our culture. For many years, we couldn't take control. Seeing the past and how it was, it made us smarter. Sometimes it just makes you more humble and appreciative now, today, of what you have. With technology today, we can all make it. You know what I'm saying? It's an even playing field right now. WorldStar gets a lot of traffic, and those servers cost money. Most sites with lots of traffic get advertisers to pay for those servers. But advertisers tend to shy away from controversial content, which is exactly what WorldStar is full of. They've embraced it. In spite of that, Q and his team have somehow managed to court some really big-name advertisers. You've managed to grow a really devoted following, lots of viewers. You haven't shied away from sometimes controversial content. And yet you've still been able to get brands like Walmart, big-money brands who advertise and want to partner. How do you do that? With the advertisers, I never wanted to reach out to them. I felt like if advertisers want to do advertising with a company, they have to go by our rules. You know, say, I don't need your money. This is who I am. This is what I like to be entertained by. And those that like it, come join. Advertisers felt like you can't beat them, join them. He's not going to change and they can't deny the numbers. So they just work around some of the, you know, controversial content. Who are your mentors growing this business? To be honest, I had no one help me. No one. You know, I had to learn on my own. It was tough, you know. I have that mentality. I don't like to owe anyone anything. So I don't like to ask for favors or ask for all my needs. I'm poor. I work to get out of it. I'm not the person that's going to put my hand out or blame the government or blame my parents. Blame, blame, blame, blame. And that's how I am. I'm just driven, you know. There's this whole world of tech now that everyone's talking about. Everyone's hyping it up, tech startups. But I feel like Worldstar hasn't been a big part of that conversation. What do you think of peers like BuzzFeed and what do you think of Worldstar not really being a part of the mainstream tech discussion? You know, we're like that black sheep. You know, we grew up fast. We did it differently than most. We didn't go that route that most do. I like to have my actions speak. I don't really need support or others to give me the thumbs up that we're doing okay. I just look at the scoreboard. I tell them, look up. But I feel like, yeah, we should be in topic conversation with them because we grew organically. We didn't have no capital investors. There were no VCs. Nah. A lot of these big companies have investors and they put millions into their projects. And I never took any, I turned down a lot of money. The most was 15 million. And a lot of them want to give me money, but then they want to change Worldstar and make it into a sugar coated site. And I didn't want to just sell out. And that's our attitude. It's like, it's controversial. It's fights. It's sex. This is who we are and we're real. We like to be reporters for the streets. You know what I mean? That's what Worldstar is. We're reporting live from the streets. The idea of building a brand first and a business second is not something you hear often in tech pitch meetings. But there is a precedent for this. Entrepreneurs like Jay-Z, Russell Simmons, and Diddy all built brands for themselves first and then built businesses around them. So what is next? Well, we have a movie with Paramount. Russell Simmons is seducing. How did that happen? It's been an over a year process. They've been talking to us about finding a good script and get a bunch of writers in. And I wanted something to be more 80s style where it had a good storyline. What are the ones in particular you mentioned during those production meetings where you're like, it's got to be like? I mean, I said Fast, High, Richmond High, Ferris Bueller, Porky's, Zap. And is this going to be the story of Worldstar? No, it's just one of those movies I just mentioned into a 2015 version where young kids today are on their phones and they're recording and thinking about, oh, I put this on Worldstar. What do you think it means to that generation to get a video on Worldstar? I mean, it's like the biggest stage right now for them. They want to be on it because they know all their friends on it. The audience is just so big. We have a big U stage. It's like the amateur night, the Apollo. If you can make it there, you can make it anywhere. And if you can survive Worldstar, the comments, which is brutal. They're going to, this hater is going to talk about you and push your buttons and you can withstand that. And if you really, really shine on Worldstar, you're a star. We got the hardest critics. So one of your users described Worldstar as like being back in the Barber Show. Why is it important to have these online forums for people to just freely discuss like they would if they were back in the Barber Show? Now you can talk about things, what's happening in the hood without even being in the hood. So now it's like, you know, the hood is still there. You know, you can get a picture, you can get a glimpse and what's happening, what's going on because, you know, a lot of people that leave the hood, you know, they, you know, their heart's still it. Like my heart's still hood, you know, I'm from the hoods of Queens. And you know, even though I live now in California, my heart's still, it's still that, you know what I mean? Like I love where I came from. I'm so thankful to come from that environment. So Worldstar keeps me there, keeps me in the loop, what's happening. So what was the moment, you know, the site was growing, but at some point it became a business. What was that point? I was getting calls from labels and they wanted to advertise more and more. And I'm getting calls from labels as well as artists to post their exclusive videos. And I started noticing that, you know, we're growing, we need to take advantage of this. So I know it was a business then. I was one of the first guys to tell advertisers that no net 30, no net 60, I want my money up front. Wow. And they said, okay. At first they were like, we never do that, you're crazy. We're not going to do that. And I was like, okay, then I guess you don't want my business. And I hung up. But then they'll call days later and say, okay, where do we send a check? So that's when I knew that, you know, I knew it's a business, but again, you know, this is my way, you know, you want to come to me. I don't, I didn't come to you guys. I didn't have a sales team. It was just myself and one other guy. And I was just doing business the way I wanted to. I said, you want to be on my website? Pay me. You know, simple as that. That's just the way it is in the hood, man. Man, and I mean, you know, the, the ad manager, the ad rep for Walmart probably had never heard that before. They don't, they don't get that. I have to ask, you didn't spend any money on advertising, but how did you start spreading the word early on? Cause it was, I mean, just you, right? So did you, were there any clever tricks that you used? Any things you did to spread the word? A key thing, you know, we, it's watermark. I'm really big on that. You know what I'm saying? So, you know, I was one of the first to always push that watermark, you know, it wasn't a hashtag, you know, whatever. It was more like the logo or your, your website in the bottom. And we were the first to really push that out there. And when you get these exclusive videos, you know, yeah, it's exclusive, but someone can easily take the video and embed it and put it on their site. So if we don't watermark it, then how does, how is that exclusive for us? So that was very important to me is always watermarking. And people see that logo, they, you know, automatically knew, okay, who is this guy? Who is, what's Worldstar? And they start coming to our site organically cause we watermark our stuff. You could be just about anywhere. Like you said, it's a remote team. Yeah. Yet you're here in San Diego. I love it. Is it, what is it? Is it the fish tacos, the weather? Why San Diego? It's a long way from Queens. Yeah, it's peaceful. You know, the beach is right there. You know, it's clean, fresh air. I love the city, you know. Really San Diego is just amazing to me, you know. So this is a lifestyle choice. Yeah, not too far from LA. And I think I'll be doing a lot of stuff in LA now, but now I can live away from LA and raise my children. And, you know, they have better schoolings here in the area where we live in San Diego. And it's a win-win, you know, cause I can work anywhere I want. So why not work somewhere where I have better schooling and for my children so that they have a bright future. Social media has clearly had an impact, places like Ferguson. What are your thoughts? I mean, how do you think technology will continue to hopefully empower like marginalized communities? Now we can document and now we can hold people accountable. Now everyone has camera phones. You're being watched. And you know, I'm trying to let people know with my website is bring awareness to everyone that, you know, be careful because everyone is watching, you know what I'm saying? You gotta be careful. You can't go how it was back in the days. You know, you can't kill somebody in the streets and not think about someone filming you. You know, it's gotta be very careful that with technology growing, you can't get away with much these days. And you know, that's the way it should be. You know, we might have a better future if you all kind of like just think twice now before doing something that you can make a regret. This makes you more humble and appreciative now today of what you have. Look at me, you know what I'm saying? I'm a black man. I did it. You know, I didn't have no help, no banks, no family help, no friends help. I did it by myself, you know what I'm saying? So I did it. I'm sure anyone else can do it too. Hugh is an entrepreneur unlike nearly any other I've met. He was born poor in Queens, was a high school dropout. He didn't have any kind of a network, didn't have any investors or mentors. Maybe because of that, he's been able to do business his way. And as a result of the success that Worldstar has had in advertising, merchandise, and now even a movie deal, it's clear that Worldstar Hip Hop is here to stay. I get nervous in front of the camera. Excuse me. All right. San Diego, named after San Diego. I'm sorry, I won't do it. I won't do it. I'm sorry. Let's do one. What's the... | [
{
"start": 0,
"end": 15.5,
"text": " San Diego, which of course in Spanish means St. Diego, is home to things like Navy Tech,"
},
{
"start": 15.5,
"end": 22.68,
"text": " Bio Tech, Fish Tacos, and Q, the founder of World Star Hip Hop."
},
{
"start": 22.68,
"end": 26.900000000000002,
"text": " Not a lot of people in tech talk about this startup and yet it affects millions of people"
},
{
"start": 26.9,
"end": 32.3,
"text": " every day, even the phrase World Star is itself a meme."
},
{
"start": 32.3,
"end": 35.839999999999996,
"text": " This is the front page of all the stuff on the internet you won't find anywhere else."
},
{
"start": 35.839999999999996,
"end": 40.72,
"text": " And now that Q has developed this huge following, I'm here to find out what is he going to do"
},
{
"start": 40.72,
"end": 41.72,
"text": " next."
},
{
"start": 41.72,
"end": 46,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 46,
"end": 50.8,
"text": " Over the last year I went on a 200 event book tour and met people building small empires"
},
{
"start": 50.8,
"end": 51.8,
"text": " all across North America."
},
{
"start": 51.8,
"end": 56.8,
"text": " Now I'm back with a new season revisiting some of my favorite stops from the tour."
},
{
"start": 56.8,
"end": 63.04,
"text": " Entrepreneurship is not typically a solo endeavor."
},
{
"start": 63.04,
"end": 65.38,
"text": " Many startups are founded by duos and even trios."
},
{
"start": 65.38,
"end": 69.56,
"text": " And even solo founders usually have experienced advisors and investors to ask for advice and"
},
{
"start": 69.56,
"end": 71.36,
"text": " give them direction as the company grows."
},
{
"start": 71.36,
"end": 75.38,
"text": " However, some founders like Q, the creator of World Star Hip Hop, choose to go it alone"
},
{
"start": 75.38,
"end": 79,
"text": " and brave the challenges of starting a business by themselves."
},
{
"start": 79,
"end": 80,
"text": " And that can really pay off."
},
{
"start": 80,
"end": 84.44,
"text": " Namely, when you don't have anyone's opinion to sway you in one way or another, you can"
},
{
"start": 84.44,
"end": 103.44,
"text": " take big risks and create exactly the type of company you want on your terms."
},
{
"start": 103.44,
"end": 105.64,
"text": " If I got this right, you started the website for like mixtapes?"
},
{
"start": 105.64,
"end": 112.56,
"text": " It was a spin off from my original website, NYC Fat Mixtapes, which I created in 2001."
},
{
"start": 112.56,
"end": 115.12,
"text": " And it was a mixtape download website."
},
{
"start": 115.12,
"end": 117.24000000000001,
"text": " How did that turn into like World Star?"
},
{
"start": 117.24000000000001,
"end": 120.96000000000001,
"text": " What was it that really kicked it off and made you realize, forget mixtapes, this is"
},
{
"start": 120.96000000000001,
"end": 121.96000000000001,
"text": " the future?"
},
{
"start": 121.96000000000001,
"end": 122.96000000000001,
"text": " We got hacked."
},
{
"start": 122.96000000000001,
"end": 124.52000000000001,
"text": " I was down literally for like eight, nine months."
},
{
"start": 124.52000000000001,
"end": 128.84,
"text": " Instead of packing up and saying forget it, I was like, I'm going to come back and be"
},
{
"start": 128.84,
"end": 131.76,
"text": " 100% video."
},
{
"start": 131.76,
"end": 136.12,
"text": " When you were coming up in Queens, did you expect to be doing this?"
},
{
"start": 136.12,
"end": 140.12,
"text": " I thought I was going to be a stand up or definitely do acting."
},
{
"start": 140.12,
"end": 142.72,
"text": " And that was my first passion."
},
{
"start": 142.72,
"end": 145,
"text": " I never thought I'd be doing internet stuff."
},
{
"start": 145,
"end": 148.96,
"text": " Instead of being in front of the camera, you're the guy who's built the network that everyone"
},
{
"start": 148.96,
"end": 150.48000000000002,
"text": " wants to be on."
},
{
"start": 150.48000000000002,
"end": 151.84,
"text": " What has inspired World Star?"
},
{
"start": 151.84,
"end": 158.64000000000001,
"text": " I think World Star established itself as an internet phenomenon with its content."
},
{
"start": 158.64000000000001,
"end": 160.64000000000001,
"text": " World Star!"
},
{
"start": 160.64000000000001,
"end": 162.64000000000001,
"text": " Oh my god!"
},
{
"start": 162.64,
"end": 175.72,
"text": " You know, no one was giving that in your face news."
},
{
"start": 175.72,
"end": 182.76,
"text": " But I felt like it was my duty to give awareness to everyone, you know, like the Ferguson situation."
},
{
"start": 182.76,
"end": 185.64,
"text": " And I felt like, you know, camera is great."
},
{
"start": 185.64,
"end": 187.95999999999998,
"text": " Is it a positive or a negative with it?"
},
{
"start": 187.95999999999998,
"end": 191.76,
"text": " But you know, you have to look at the good, the bad and the ugly in one page."
},
{
"start": 191.76,
"end": 194.48,
"text": " And I noticed that this is our community."
},
{
"start": 194.48,
"end": 197.56,
"text": " This is what's going on."
},
{
"start": 197.56,
"end": 199.67999999999998,
"text": " What are the things you think people don't understand?"
},
{
"start": 199.67999999999998,
"end": 203.29999999999998,
"text": " The people who don't get it, what are the things that they don't understand that they"
},
{
"start": 203.29999999999998,
"end": 205.84,
"text": " should understand about what World Star does?"
},
{
"start": 205.84,
"end": 213.16,
"text": " So we like to give what's happening on a daily basis of what's going on in music, entertainment,"
},
{
"start": 213.16,
"end": 215.44,
"text": " sports, funnies."
},
{
"start": 215.44,
"end": 216.44,
"text": " We show it all."
},
{
"start": 216.44,
"end": 221.32,
"text": " We're not just going to show 100% fights or 100% music videos."
},
{
"start": 221.32,
"end": 224.2,
"text": " We felt like entertainment, just like cable TV."
},
{
"start": 224.2,
"end": 225.92,
"text": " You got all types of entertainment."
},
{
"start": 225.92,
"end": 227.64,
"text": " It's what suits you."
},
{
"start": 227.64,
"end": 230.4,
"text": " I tell the people that you have the control of the remote."
},
{
"start": 230.4,
"end": 235.48,
"text": " You can either watch someone fighting or you can watch someone, you know, picking flowers."
},
{
"start": 235.48,
"end": 237.51999999999998,
"text": " You know, it's your choice."
},
{
"start": 237.51999999999998,
"end": 245.16,
"text": " To point me out just because I'm hip hop, I'm black, I think it's biased, you know what"
},
{
"start": 245.16,
"end": 246.16,
"text": " I'm saying?"
},
{
"start": 246.16,
"end": 247.16,
"text": " Because I didn't create fights."
},
{
"start": 247.16,
"end": 248.16,
"text": " I didn't create porn."
},
{
"start": 248.16,
"end": 252.79999999999998,
"text": " I didn't create none of this stuff, which everyone seems to blame me and point fingers"
},
{
"start": 252.79999999999998,
"end": 253.79999999999998,
"text": " at."
},
{
"start": 253.79999999999998,
"end": 258.96,
"text": " When you look at how far World Star is coming, it's a phenomenon, right?"
},
{
"start": 258.96,
"end": 260.68,
"text": " You hear people say World Star, right?"
},
{
"start": 260.68,
"end": 263.4,
"text": " It is a meme on camera now."
},
{
"start": 263.4,
"end": 264.4,
"text": " It's a battle cry."
},
{
"start": 264.4,
"end": 265.4,
"text": " Yeah."
},
{
"start": 265.4,
"end": 266.4,
"text": " World Star!"
},
{
"start": 266.4,
"end": 267.4,
"text": " World Star!"
},
{
"start": 267.4,
"end": 268.4,
"text": " World Star!"
},
{
"start": 268.4,
"end": 269.4,
"text": " Yeah, yeah, World Star!"
},
{
"start": 269.4,
"end": 270.4,
"text": " Damn!"
},
{
"start": 270.4,
"end": 271.4,
"text": " Yeah, yeah, World Star!"
},
{
"start": 271.4,
"end": 272.4,
"text": " How does that make you feel?"
},
{
"start": 272.4,
"end": 273.4,
"text": " Like shit, man."
},
{
"start": 273.4,
"end": 274.4,
"text": " Really?"
},
{
"start": 274.4,
"end": 279.84,
"text": " I feel like, you know, it feels good."
},
{
"start": 279.84,
"end": 287.47999999999996,
"text": " It feels good that, you know, that World Star became like a battle cry, you can say."
},
{
"start": 287.47999999999996,
"end": 289.08,
"text": " World Star!"
},
{
"start": 289.08,
"end": 290.52,
"text": " True knockout."
},
{
"start": 290.52,
"end": 292.03999999999996,
"text": " True knockout."
},
{
"start": 292.03999999999996,
"end": 293.44,
"text": " True knockout."
},
{
"start": 293.44,
"end": 294.64,
"text": " True knockout."
},
{
"start": 294.64,
"end": 295.71999999999997,
"text": " True knockout."
},
{
"start": 295.71999999999997,
"end": 296.71999999999997,
"text": " True knockout."
},
{
"start": 296.71999999999997,
"end": 297.71999999999997,
"text": " World Star!"
},
{
"start": 297.71999999999997,
"end": 298.71999999999997,
"text": " World Star!"
},
{
"start": 298.71999999999997,
"end": 299.71999999999997,
"text": " World Star!"
},
{
"start": 299.71999999999997,
"end": 301.47999999999996,
"text": " And also, for something funny, like if you slip and fall, like, ah, World Star!"
},
{
"start": 301.48,
"end": 306.16,
"text": " So it's not just a fight and about to go down, you know, I feel like it's a compliment."
},
{
"start": 306.16,
"end": 309.16,
"text": " How's that for badass?"
},
{
"start": 309.16,
"end": 310.16,
"text": " Woo!"
},
{
"start": 310.16,
"end": 311.16,
"text": " World Star!"
},
{
"start": 311.16,
"end": 312.16,
"text": " World Star!"
},
{
"start": 312.16,
"end": 317.96000000000004,
"text": " It started out as initially you."
},
{
"start": 317.96000000000004,
"end": 319.76,
"text": " How many people are working on it now?"
},
{
"start": 319.76,
"end": 321.68,
"text": " Right now we have 10 staff, workers."
},
{
"start": 321.68,
"end": 322.68,
"text": " Still pretty lean."
},
{
"start": 322.68,
"end": 323.68,
"text": " Yeah."
},
{
"start": 323.68,
"end": 324.68,
"text": " And where are they?"
},
{
"start": 324.68,
"end": 326.04,
"text": " Oh, we have them all spread out the country, man."
},
{
"start": 326.04,
"end": 329.8,
"text": " I mean, you've been able to manage and grow this entirely remotely?"
},
{
"start": 329.8,
"end": 330.8,
"text": " Yeah, remotely."
},
{
"start": 330.8,
"end": 331.8,
"text": " No office."
},
{
"start": 331.8,
"end": 333.96000000000004,
"text": " How do you build a culture in a company?"
},
{
"start": 333.96000000000004,
"end": 334.96000000000004,
"text": " How do you build accountability?"
},
{
"start": 334.96000000000004,
"end": 339.32,
"text": " Yeah, it's mentally stressed, you know, because I can't monitor them."
},
{
"start": 339.32,
"end": 340.96000000000004,
"text": " I don't have a supervisor."
},
{
"start": 340.96000000000004,
"end": 343.64,
"text": " I try to find self-motivators."
},
{
"start": 343.64,
"end": 348.12,
"text": " Those are driven to want to work and very passionate."
},
{
"start": 348.12,
"end": 350.84000000000003,
"text": " And I'm known for firing a lot of people, you know what I'm saying?"
},
{
"start": 350.84000000000003,
"end": 353,
"text": " I have a no-nonsense policy, man."
},
{
"start": 353,
"end": 357.52,
"text": " I'll treat you like family, but as soon as you disrespect the company, brand, you're"
},
{
"start": 357.52,
"end": 360.40000000000003,
"text": " walking into Disneyland."
},
{
"start": 360.4,
"end": 361.4,
"text": " We're already established."
},
{
"start": 361.4,
"end": 364.32,
"text": " We've already been number one five years in a row in BET hip-hop."
},
{
"start": 364.32,
"end": 369.56,
"text": " So I just tell people to come in with great passion and really want to work hard."
},
{
"start": 369.56,
"end": 374.47999999999996,
"text": " Whenever a video gets uploaded to Worldstar, is anyone reviewing or it just goes up?"
},
{
"start": 374.47999999999996,
"end": 381.96,
"text": " Yeah, we have a staff, a few guys that just look at the videos and pick and choose which"
},
{
"start": 381.96,
"end": 384.71999999999997,
"text": " one, which makes sense."
},
{
"start": 384.71999999999997,
"end": 390,
"text": " We want to constantly look at the videos because there's a lot of sick stuff out there that"
},
{
"start": 390,
"end": 391.32,
"text": " we don't want to put out."
},
{
"start": 391.32,
"end": 393.52,
"text": " I've had someone fight and grab a gun."
},
{
"start": 393.52,
"end": 394.52,
"text": " I swear like this."
},
{
"start": 394.52,
"end": 396.96,
"text": " People want to complain about the fights."
},
{
"start": 396.96,
"end": 403.4,
"text": " Fighting is not the answer, but some people need to just squatter out to get that aggression"
},
{
"start": 403.4,
"end": 404.4,
"text": " out."
},
{
"start": 404.4,
"end": 405.4,
"text": " I mean, people love it."
},
{
"start": 405.4,
"end": 407.16,
"text": " Our country is built by violence."
},
{
"start": 407.16,
"end": 410.28,
"text": " We love watching violence."
},
{
"start": 410.28,
"end": 411.28,
"text": " We love it."
},
{
"start": 411.28,
"end": 416.92,
"text": " So I just think that I'm pointed at a lot or blamed because I'm black, I'm hip-hop."
},
{
"start": 416.92,
"end": 421.56,
"text": " Us as a culture always getting blamed when they don't want to blame the community leaders"
},
{
"start": 421.56,
"end": 422.56,
"text": " or the parents."
},
{
"start": 422.56,
"end": 423.56,
"text": " You know what I'm saying?"
},
{
"start": 423.56,
"end": 425.28000000000003,
"text": " It's like, why are you blaming me for?"
},
{
"start": 425.28000000000003,
"end": 432.54,
"text": " I'm just the messenger, you know?"
},
{
"start": 432.54,
"end": 437.8,
"text": " Recent American culture, last 20th century, now here in the 21st, has largely been black"
},
{
"start": 437.8,
"end": 441.52000000000004,
"text": " culture, which has been exported all over the world."
},
{
"start": 441.52000000000004,
"end": 445.76,
"text": " That's still one of America's biggest, most influential exports."
},
{
"start": 445.76,
"end": 450.7,
"text": " But oftentimes, more often than not, there was someone in the middle, usually a rich"
},
{
"start": 450.7,
"end": 454.71999999999997,
"text": " white person, who delivered that message and profited from it."
},
{
"start": 454.71999999999997,
"end": 461.56,
"text": " What does it mean now that the creators of the culture are empowered enough to sort of"
},
{
"start": 461.56,
"end": 464.64,
"text": " control its dissemination?"
},
{
"start": 464.64,
"end": 473.28,
"text": " It's great that we are now taking control of our sound, our culture."
},
{
"start": 473.28,
"end": 477.96,
"text": " For many years, we couldn't take control."
},
{
"start": 477.96,
"end": 480.67999999999995,
"text": " Seeing the past and how it was, it made us smarter."
},
{
"start": 480.67999999999995,
"end": 488.52,
"text": " Sometimes it just makes you more humble and appreciative now, today, of what you have."
},
{
"start": 488.52,
"end": 491.59999999999997,
"text": " With technology today, we can all make it."
},
{
"start": 491.59999999999997,
"end": 492.59999999999997,
"text": " You know what I'm saying?"
},
{
"start": 492.59999999999997,
"end": 494.79999999999995,
"text": " It's an even playing field right now."
},
{
"start": 494.79999999999995,
"end": 499.7,
"text": " WorldStar gets a lot of traffic, and those servers cost money."
},
{
"start": 499.7,
"end": 504.12,
"text": " Most sites with lots of traffic get advertisers to pay for those servers."
},
{
"start": 504.12,
"end": 510.26,
"text": " But advertisers tend to shy away from controversial content, which is exactly what WorldStar is"
},
{
"start": 510.26,
"end": 511.26,
"text": " full of."
},
{
"start": 511.26,
"end": 512.26,
"text": " They've embraced it."
},
{
"start": 512.26,
"end": 518.4,
"text": " In spite of that, Q and his team have somehow managed to court some really big-name advertisers."
},
{
"start": 518.4,
"end": 522.1,
"text": " You've managed to grow a really devoted following, lots of viewers."
},
{
"start": 522.1,
"end": 527.96,
"text": " You haven't shied away from sometimes controversial content."
},
{
"start": 527.96,
"end": 532.36,
"text": " And yet you've still been able to get brands like Walmart, big-money brands who advertise"
},
{
"start": 532.36,
"end": 534.12,
"text": " and want to partner."
},
{
"start": 534.12,
"end": 535.12,
"text": " How do you do that?"
},
{
"start": 535.12,
"end": 540.12,
"text": " With the advertisers, I never wanted to reach out to them."
},
{
"start": 540.12,
"end": 547.5600000000001,
"text": " I felt like if advertisers want to do advertising with a company, they have to go by our rules."
},
{
"start": 547.5600000000001,
"end": 549.76,
"text": " You know, say, I don't need your money."
},
{
"start": 549.76,
"end": 550.76,
"text": " This is who I am."
},
{
"start": 550.76,
"end": 553.5400000000001,
"text": " This is what I like to be entertained by."
},
{
"start": 553.5400000000001,
"end": 556.6,
"text": " And those that like it, come join."
},
{
"start": 556.6,
"end": 559.64,
"text": " Advertisers felt like you can't beat them, join them."
},
{
"start": 559.64,
"end": 562.46,
"text": " He's not going to change and they can't deny the numbers."
},
{
"start": 562.46,
"end": 567.76,
"text": " So they just work around some of the, you know, controversial content."
},
{
"start": 567.76,
"end": 569.84,
"text": " Who are your mentors growing this business?"
},
{
"start": 569.84,
"end": 572.36,
"text": " To be honest, I had no one help me."
},
{
"start": 572.36,
"end": 573.36,
"text": " No one."
},
{
"start": 573.36,
"end": 575.36,
"text": " You know, I had to learn on my own."
},
{
"start": 575.36,
"end": 577.24,
"text": " It was tough, you know."
},
{
"start": 577.24,
"end": 578.24,
"text": " I have that mentality."
},
{
"start": 578.24,
"end": 579.76,
"text": " I don't like to owe anyone anything."
},
{
"start": 579.76,
"end": 584.36,
"text": " So I don't like to ask for favors or ask for all my needs."
},
{
"start": 584.36,
"end": 585.4200000000001,
"text": " I'm poor."
},
{
"start": 585.42,
"end": 586.68,
"text": " I work to get out of it."
},
{
"start": 586.68,
"end": 590.4399999999999,
"text": " I'm not the person that's going to put my hand out or blame the government or blame"
},
{
"start": 590.4399999999999,
"end": 591.4399999999999,
"text": " my parents."
},
{
"start": 591.4399999999999,
"end": 592.4399999999999,
"text": " Blame, blame, blame, blame."
},
{
"start": 592.4399999999999,
"end": 593.4399999999999,
"text": " And that's how I am."
},
{
"start": 593.4399999999999,
"end": 597.12,
"text": " I'm just driven, you know."
},
{
"start": 597.12,
"end": 600.52,
"text": " There's this whole world of tech now that everyone's talking about."
},
{
"start": 600.52,
"end": 602.24,
"text": " Everyone's hyping it up, tech startups."
},
{
"start": 602.24,
"end": 605.76,
"text": " But I feel like Worldstar hasn't been a big part of that conversation."
},
{
"start": 605.76,
"end": 610.0799999999999,
"text": " What do you think of peers like BuzzFeed and what do you think of Worldstar not really"
},
{
"start": 610.0799999999999,
"end": 612.3199999999999,
"text": " being a part of the mainstream tech discussion?"
},
{
"start": 612.3199999999999,
"end": 614.8,
"text": " You know, we're like that black sheep."
},
{
"start": 614.8,
"end": 618.3199999999999,
"text": " You know, we grew up fast."
},
{
"start": 618.3199999999999,
"end": 619.8399999999999,
"text": " We did it differently than most."
},
{
"start": 619.8399999999999,
"end": 622.16,
"text": " We didn't go that route that most do."
},
{
"start": 622.16,
"end": 624.24,
"text": " I like to have my actions speak."
},
{
"start": 624.24,
"end": 629.68,
"text": " I don't really need support or others to give me the thumbs up that we're doing okay."
},
{
"start": 629.68,
"end": 630.68,
"text": " I just look at the scoreboard."
},
{
"start": 630.68,
"end": 632.4399999999999,
"text": " I tell them, look up."
},
{
"start": 632.4399999999999,
"end": 637.52,
"text": " But I feel like, yeah, we should be in topic conversation with them because we grew organically."
},
{
"start": 637.52,
"end": 639.56,
"text": " We didn't have no capital investors."
},
{
"start": 639.56,
"end": 640.56,
"text": " There were no VCs."
},
{
"start": 640.56,
"end": 641.56,
"text": " Nah."
},
{
"start": 641.56,
"end": 648.3599999999999,
"text": " A lot of these big companies have investors and they put millions into their projects."
},
{
"start": 648.3599999999999,
"end": 651.76,
"text": " And I never took any, I turned down a lot of money."
},
{
"start": 651.76,
"end": 652.76,
"text": " The most was 15 million."
},
{
"start": 652.76,
"end": 656.9599999999999,
"text": " And a lot of them want to give me money, but then they want to change Worldstar and make"
},
{
"start": 656.9599999999999,
"end": 660.1199999999999,
"text": " it into a sugar coated site."
},
{
"start": 660.1199999999999,
"end": 662.3599999999999,
"text": " And I didn't want to just sell out."
},
{
"start": 662.3599999999999,
"end": 664.16,
"text": " And that's our attitude."
},
{
"start": 664.16,
"end": 666.28,
"text": " It's like, it's controversial."
},
{
"start": 666.28,
"end": 667.28,
"text": " It's fights."
},
{
"start": 667.28,
"end": 668.28,
"text": " It's sex."
},
{
"start": 668.28,
"end": 669.9599999999999,
"text": " This is who we are and we're real."
},
{
"start": 669.96,
"end": 672.48,
"text": " We like to be reporters for the streets."
},
{
"start": 672.48,
"end": 673.48,
"text": " You know what I mean?"
},
{
"start": 673.48,
"end": 674.48,
"text": " That's what Worldstar is."
},
{
"start": 674.48,
"end": 676.32,
"text": " We're reporting live from the streets."
},
{
"start": 676.32,
"end": 682.12,
"text": " The idea of building a brand first and a business second is not something you hear often in"
},
{
"start": 682.12,
"end": 684.4200000000001,
"text": " tech pitch meetings."
},
{
"start": 684.4200000000001,
"end": 686.32,
"text": " But there is a precedent for this."
},
{
"start": 686.32,
"end": 692.74,
"text": " Entrepreneurs like Jay-Z, Russell Simmons, and Diddy all built brands for themselves"
},
{
"start": 692.74,
"end": 696.12,
"text": " first and then built businesses around them."
},
{
"start": 696.12,
"end": 697.12,
"text": " So what is next?"
},
{
"start": 697.12,
"end": 699,
"text": " Well, we have a movie with Paramount."
},
{
"start": 699,
"end": 700,
"text": " Russell Simmons is seducing."
},
{
"start": 700,
"end": 701,
"text": " How did that happen?"
},
{
"start": 701,
"end": 704,
"text": " It's been an over a year process."
},
{
"start": 704,
"end": 712.52,
"text": " They've been talking to us about finding a good script and get a bunch of writers in."
},
{
"start": 712.52,
"end": 718.68,
"text": " And I wanted something to be more 80s style where it had a good storyline."
},
{
"start": 718.68,
"end": 721.12,
"text": " What are the ones in particular you mentioned during those production meetings where you're"
},
{
"start": 721.12,
"end": 722.12,
"text": " like, it's got to be like?"
},
{
"start": 722.12,
"end": 732.04,
"text": " I mean, I said Fast, High, Richmond High, Ferris Bueller, Porky's, Zap."
},
{
"start": 732.04,
"end": 734.8,
"text": " And is this going to be the story of Worldstar?"
},
{
"start": 734.8,
"end": 742.8,
"text": " No, it's just one of those movies I just mentioned into a 2015 version where young kids today"
},
{
"start": 742.8,
"end": 750.8,
"text": " are on their phones and they're recording and thinking about, oh, I put this on Worldstar."
},
{
"start": 750.8,
"end": 755,
"text": " What do you think it means to that generation to get a video on Worldstar?"
},
{
"start": 755,
"end": 757.9599999999999,
"text": " I mean, it's like the biggest stage right now for them."
},
{
"start": 757.9599999999999,
"end": 760.76,
"text": " They want to be on it because they know all their friends on it."
},
{
"start": 760.76,
"end": 764.8199999999999,
"text": " The audience is just so big."
},
{
"start": 764.8199999999999,
"end": 767.4399999999999,
"text": " We have a big U stage."
},
{
"start": 767.4399999999999,
"end": 769.8399999999999,
"text": " It's like the amateur night, the Apollo."
},
{
"start": 769.8399999999999,
"end": 772.92,
"text": " If you can make it there, you can make it anywhere."
},
{
"start": 772.92,
"end": 776.64,
"text": " And if you can survive Worldstar, the comments, which is brutal."
},
{
"start": 776.64,
"end": 780.92,
"text": " They're going to, this hater is going to talk about you and push your buttons and you can"
},
{
"start": 780.92,
"end": 781.92,
"text": " withstand that."
},
{
"start": 781.92,
"end": 785.64,
"text": " And if you really, really shine on Worldstar, you're a star."
},
{
"start": 785.64,
"end": 788.48,
"text": " We got the hardest critics."
},
{
"start": 788.48,
"end": 792.1999999999999,
"text": " So one of your users described Worldstar as like being back in the Barber Show."
},
{
"start": 792.1999999999999,
"end": 796.88,
"text": " Why is it important to have these online forums for people to just freely discuss like they"
},
{
"start": 796.88,
"end": 799.3199999999999,
"text": " would if they were back in the Barber Show?"
},
{
"start": 799.3199999999999,
"end": 806.1,
"text": " Now you can talk about things, what's happening in the hood without even being in the hood."
},
{
"start": 806.1,
"end": 810.72,
"text": " So now it's like, you know, the hood is still there."
},
{
"start": 810.72,
"end": 814.6,
"text": " You know, you can get a picture, you can get a glimpse and what's happening, what's going"
},
{
"start": 814.6,
"end": 820.5600000000001,
"text": " on because, you know, a lot of people that leave the hood, you know, they, you know,"
},
{
"start": 820.5600000000001,
"end": 821.5600000000001,
"text": " their heart's still it."
},
{
"start": 821.5600000000001,
"end": 824.5600000000001,
"text": " Like my heart's still hood, you know, I'm from the hoods of Queens."
},
{
"start": 824.5600000000001,
"end": 830.24,
"text": " And you know, even though I live now in California, my heart's still, it's still that, you know"
},
{
"start": 830.24,
"end": 831.24,
"text": " what I mean?"
},
{
"start": 831.24,
"end": 832.24,
"text": " Like I love where I came from."
},
{
"start": 832.24,
"end": 836.92,
"text": " I'm so thankful to come from that environment."
},
{
"start": 836.92,
"end": 845.32,
"text": " So Worldstar keeps me there, keeps me in the loop, what's happening."
},
{
"start": 845.32,
"end": 850.4,
"text": " So what was the moment, you know, the site was growing, but at some point it became a"
},
{
"start": 850.4,
"end": 851.4,
"text": " business."
},
{
"start": 851.4,
"end": 852.52,
"text": " What was that point?"
},
{
"start": 852.52,
"end": 858,
"text": " I was getting calls from labels and they wanted to advertise more and more."
},
{
"start": 858,
"end": 865.88,
"text": " And I'm getting calls from labels as well as artists to post their exclusive videos."
},
{
"start": 865.88,
"end": 871.62,
"text": " And I started noticing that, you know, we're growing, we need to take advantage of this."
},
{
"start": 871.62,
"end": 875.04,
"text": " So I know it was a business then."
},
{
"start": 875.04,
"end": 880.32,
"text": " I was one of the first guys to tell advertisers that no net 30, no net 60, I want my money"
},
{
"start": 880.32,
"end": 881.32,
"text": " up front."
},
{
"start": 881.32,
"end": 882.32,
"text": " Wow."
},
{
"start": 882.32,
"end": 883.32,
"text": " And they said, okay."
},
{
"start": 883.32,
"end": 886.16,
"text": " At first they were like, we never do that, you're crazy."
},
{
"start": 886.16,
"end": 887.16,
"text": " We're not going to do that."
},
{
"start": 887.16,
"end": 888.88,
"text": " And I was like, okay, then I guess you don't want my business."
},
{
"start": 888.88,
"end": 890.52,
"text": " And I hung up."
},
{
"start": 890.52,
"end": 893.8399999999999,
"text": " But then they'll call days later and say, okay, where do we send a check?"
},
{
"start": 893.8399999999999,
"end": 900.74,
"text": " So that's when I knew that, you know, I knew it's a business, but again, you know, this"
},
{
"start": 900.74,
"end": 902.92,
"text": " is my way, you know, you want to come to me."
},
{
"start": 902.92,
"end": 903.92,
"text": " I don't, I didn't come to you guys."
},
{
"start": 903.92,
"end": 904.92,
"text": " I didn't have a sales team."
},
{
"start": 904.92,
"end": 908.4599999999999,
"text": " It was just myself and one other guy."
},
{
"start": 908.4599999999999,
"end": 911.48,
"text": " And I was just doing business the way I wanted to."
},
{
"start": 911.48,
"end": 912.88,
"text": " I said, you want to be on my website?"
},
{
"start": 912.88,
"end": 913.88,
"text": " Pay me."
},
{
"start": 913.88,
"end": 914.88,
"text": " You know, simple as that."
},
{
"start": 914.88,
"end": 915.88,
"text": " That's just the way it is in the hood, man."
},
{
"start": 915.88,
"end": 923.56,
"text": " Man, and I mean, you know, the, the ad manager, the ad rep for Walmart probably had never"
},
{
"start": 923.56,
"end": 926,
"text": " heard that before."
},
{
"start": 926,
"end": 927,
"text": " They don't, they don't get that."
},
{
"start": 927,
"end": 931.56,
"text": " I have to ask, you didn't spend any money on advertising, but how did you start spreading"
},
{
"start": 931.56,
"end": 932.56,
"text": " the word early on?"
},
{
"start": 932.56,
"end": 934.84,
"text": " Cause it was, I mean, just you, right?"
},
{
"start": 934.84,
"end": 938.24,
"text": " So did you, were there any clever tricks that you used?"
},
{
"start": 938.24,
"end": 939.88,
"text": " Any things you did to spread the word?"
},
{
"start": 939.88,
"end": 942.64,
"text": " A key thing, you know, we, it's watermark."
},
{
"start": 942.64,
"end": 944.12,
"text": " I'm really big on that."
},
{
"start": 944.12,
"end": 945.12,
"text": " You know what I'm saying?"
},
{
"start": 945.12,
"end": 949.84,
"text": " So, you know, I was one of the first to always push that watermark, you know, it wasn't a"
},
{
"start": 949.84,
"end": 951.96,
"text": " hashtag, you know, whatever."
},
{
"start": 951.96,
"end": 956.76,
"text": " It was more like the logo or your, your website in the bottom."
},
{
"start": 956.76,
"end": 960.6,
"text": " And we were the first to really push that out there."
},
{
"start": 960.6,
"end": 965.04,
"text": " And when you get these exclusive videos, you know, yeah, it's exclusive, but someone can"
},
{
"start": 965.04,
"end": 967.76,
"text": " easily take the video and embed it and put it on their site."
},
{
"start": 967.76,
"end": 971.6800000000001,
"text": " So if we don't watermark it, then how does, how is that exclusive for us?"
},
{
"start": 971.6800000000001,
"end": 974.12,
"text": " So that was very important to me is always watermarking."
},
{
"start": 974.12,
"end": 979.6,
"text": " And people see that logo, they, you know, automatically knew, okay, who is this guy?"
},
{
"start": 979.6,
"end": 980.6,
"text": " Who is, what's Worldstar?"
},
{
"start": 980.6,
"end": 984.88,
"text": " And they start coming to our site organically cause we watermark our stuff."
},
{
"start": 984.88,
"end": 986.64,
"text": " You could be just about anywhere."
},
{
"start": 986.64,
"end": 988.2,
"text": " Like you said, it's a remote team."
},
{
"start": 988.2,
"end": 989.2,
"text": " Yeah."
},
{
"start": 989.2,
"end": 990.2,
"text": " Yet you're here in San Diego."
},
{
"start": 990.2,
"end": 991.2,
"text": " I love it."
},
{
"start": 991.2,
"end": 992.2,
"text": " Is it, what is it?"
},
{
"start": 992.2,
"end": 993.2,
"text": " Is it the fish tacos, the weather?"
},
{
"start": 993.2,
"end": 994.2,
"text": " Why San Diego?"
},
{
"start": 994.2,
"end": 996.64,
"text": " It's a long way from Queens."
},
{
"start": 996.64,
"end": 998.12,
"text": " Yeah, it's peaceful."
},
{
"start": 998.12,
"end": 1000.16,
"text": " You know, the beach is right there."
},
{
"start": 1000.16,
"end": 1002.52,
"text": " You know, it's clean, fresh air."
},
{
"start": 1002.52,
"end": 1004.04,
"text": " I love the city, you know."
},
{
"start": 1004.04,
"end": 1007.24,
"text": " Really San Diego is just amazing to me, you know."
},
{
"start": 1007.24,
"end": 1008.8,
"text": " So this is a lifestyle choice."
},
{
"start": 1008.8,
"end": 1010.68,
"text": " Yeah, not too far from LA."
},
{
"start": 1010.68,
"end": 1017.9599999999999,
"text": " And I think I'll be doing a lot of stuff in LA now, but now I can live away from LA and"
},
{
"start": 1017.9599999999999,
"end": 1018.9599999999999,
"text": " raise my children."
},
{
"start": 1018.9599999999999,
"end": 1024.84,
"text": " And, you know, they have better schoolings here in the area where we live in San Diego."
},
{
"start": 1024.84,
"end": 1027.6399999999999,
"text": " And it's a win-win, you know, cause I can work anywhere I want."
},
{
"start": 1027.6399999999999,
"end": 1032.2,
"text": " So why not work somewhere where I have better schooling and for my children so that they"
},
{
"start": 1032.2,
"end": 1033.2,
"text": " have a bright future."
},
{
"start": 1033.2,
"end": 1038.2,
"text": " Social media has clearly had an impact, places like Ferguson."
},
{
"start": 1038.2,
"end": 1039.2,
"text": " What are your thoughts?"
},
{
"start": 1039.2,
"end": 1046.0800000000002,
"text": " I mean, how do you think technology will continue to hopefully empower like marginalized communities?"
},
{
"start": 1046.0800000000002,
"end": 1048.8400000000001,
"text": " Now we can document and now we can hold people accountable."
},
{
"start": 1048.8400000000001,
"end": 1050.72,
"text": " Now everyone has camera phones."
},
{
"start": 1050.72,
"end": 1052.32,
"text": " You're being watched."
},
{
"start": 1052.32,
"end": 1058.6000000000001,
"text": " And you know, I'm trying to let people know with my website is bring awareness to everyone"
},
{
"start": 1058.6000000000001,
"end": 1062.28,
"text": " that, you know, be careful because everyone is watching, you know what I'm saying?"
},
{
"start": 1062.28,
"end": 1063.28,
"text": " You gotta be careful."
},
{
"start": 1063.28,
"end": 1065.8,
"text": " You can't go how it was back in the days."
},
{
"start": 1065.8,
"end": 1072.84,
"text": " You know, you can't kill somebody in the streets and not think about someone filming you."
},
{
"start": 1072.84,
"end": 1079.3999999999999,
"text": " You know, it's gotta be very careful that with technology growing, you can't get away"
},
{
"start": 1079.3999999999999,
"end": 1080.96,
"text": " with much these days."
},
{
"start": 1080.96,
"end": 1083.84,
"text": " And you know, that's the way it should be."
},
{
"start": 1083.84,
"end": 1091.12,
"text": " You know, we might have a better future if you all kind of like just think twice now"
},
{
"start": 1091.12,
"end": 1094.4399999999998,
"text": " before doing something that you can make a regret."
},
{
"start": 1094.4399999999998,
"end": 1099.56,
"text": " This makes you more humble and appreciative now today of what you have."
},
{
"start": 1099.56,
"end": 1101.56,
"text": " Look at me, you know what I'm saying?"
},
{
"start": 1101.56,
"end": 1102.56,
"text": " I'm a black man."
},
{
"start": 1102.56,
"end": 1103.56,
"text": " I did it."
},
{
"start": 1103.56,
"end": 1108,
"text": " You know, I didn't have no help, no banks, no family help, no friends help."
},
{
"start": 1108,
"end": 1109.4799999999998,
"text": " I did it by myself, you know what I'm saying?"
},
{
"start": 1109.4799999999998,
"end": 1111.12,
"text": " So I did it."
},
{
"start": 1111.12,
"end": 1114.08,
"text": " I'm sure anyone else can do it too."
},
{
"start": 1114.08,
"end": 1116.8,
"text": " Hugh is an entrepreneur unlike nearly any other I've met."
},
{
"start": 1116.8,
"end": 1119.8799999999999,
"text": " He was born poor in Queens, was a high school dropout."
},
{
"start": 1119.88,
"end": 1125.16,
"text": " He didn't have any kind of a network, didn't have any investors or mentors."
},
{
"start": 1125.16,
"end": 1129.3200000000002,
"text": " Maybe because of that, he's been able to do business his way."
},
{
"start": 1129.3200000000002,
"end": 1134.2800000000002,
"text": " And as a result of the success that Worldstar has had in advertising, merchandise, and now"
},
{
"start": 1134.28,
"end": 1155.2,
"text": " even a movie deal, it's clear that Worldstar Hip Hop is here to stay."
},
{
"start": 1155.2,
"end": 1158.92,
"text": " I get nervous in front of the camera."
},
{
"start": 1158.92,
"end": 1159.92,
"text": " Excuse me."
},
{
"start": 1159.92,
"end": 1160.92,
"text": " All right."
},
{
"start": 1160.92,
"end": 1164.68,
"text": " San Diego, named after San Diego."
},
{
"start": 1164.68,
"end": 1167.6000000000001,
"text": " I'm sorry, I won't do it."
},
{
"start": 1167.6000000000001,
"end": 1168.6000000000001,
"text": " I won't do it."
},
{
"start": 1168.6000000000001,
"end": 1169.6000000000001,
"text": " I'm sorry."
},
{
"start": 1169.6000000000001,
"end": 1170.6000000000001,
"text": " Let's do one."
},
{
"start": 1170.6000000000001,
"end": 1171.6000000000001,
"text": " What's the..."
}
] |
ifWV1lOcgT4 | Worldstar! Worldstar! Hello internet and all humans and alien life forms that are watching this video. You are tuned in to a Small Empires Hangout. We are joined by Alexis Ohanian, awesome startup founder dude if you don't know him you should Google his name. We are here with Kirk Larson and Stephen Greenwood who made Small Empires and this week was one hell of an episode. We got to see who is the man behind Worldstar and if you don't know what Worldstar is you may or may not want to go to Worldstar. It's worldstar.com, worldstarhiphop.com. Worldstar is a website that features primarily fight videos, a lot of sexual videos and music videos, exclusive music videos. Alexis and the gang did the episode on one man. He has a one man show who now has nine other employees with him. You guys talk about the episode, tell us what it's about, who the founder is and your thoughts on his small empire. One thing I think to add, Worldstar recently has been doing long form documentary actually like about as, it seems like about as in depth as the Small Empires episode and those have been pretty interesting as well. I just think that's worth noting. They are sort of like cultural, they just like go to a space and check everything out. They are cool, I like them a lot. And it's original video? Yeah. So Stephen, Worldstar. Yeah, this was like an easy episode to arrange just because I think Worldstar is not like a lot of traditional companies that we typically focus on. And so it was actually kind of a process to first of all track down how to get in touch with Q, the founder, because he does have a very small team and a very tight team. There's not a lot of publicity out there on like the press kit for Worldstar or like a media inquiry section of the site. So that was a really interesting process and we always kind of just went into it thinking that this is going to be a sit down conversation with Q himself, a little bit different from the episodes that we normally do because that is reflective of the way that we do things. And so I think from the episodes that we normally do, because that is reflective of the company that he's built. He's done a lot of this by himself without outside help from VCs or from any mentors. That was one of the surprising things to me when we sat down with him. Alexis asked him about what kind of mentors and people have helped him along the way and he really hasn't had many of those. He's figured it out all by himself and kind of just taking the challenges as they come, which is really impressive to me. And I think it's probably the most special episode to me this season just because it's rare that you get to tell stories like this and show that it can be done with one guy with a lot of determination. It's really cool. So for those that haven't seen the episode, it was, what's his name Steven? He goes by Q. His name is Lee O'Donay. So Q was one guy, again for those that haven't seen the episode, he was one guy that started this website and it wasn't even what Worldstar is today, right? Correct. It was a mixtape site. It was kind of an evolution of, if you've been in New York City you see guys trying to sell and hand out their mixtapes, right? It was just an extension of that. We even discussed it was kind of born out of the bodega scene in New York, right? This was many years ago too. He said like 2000… Like 2005. Basically he partnered with DJ Who Kid who he knew and started selling Who Kid's mixtapes on the site and then realized he was traveling as well because I think he was managing some bands or managing some artists or something and he would travel and then get orders and not be able to make it back in order to fulfill the orders and people would get mad so he was sort of like, oh shit, maybe I should put all this online. And then Arrival site hacked his site and took it down and when he came back it became Worldstar. Okay. And now… Rose from the ashes like a phoenix. And now they're huge. They're really, really huge. Worldstar is huge and it's crazy. It's a small team and Q is like the man himself. He seems like he does just about everything. And by far one of the most interesting things about his business and this was directly addressed in the episode but it's like he made Worldstar and then he was like advertisers, if you like want to advertise for me, let me determine all of these deals. He's like the person at the gate determining all this stuff and it's even interesting that he can get advertisers as it is because of what the site is. It's interesting that there is that discussion where it's like build the audience and then figure this shit out later. And I think that a lot of times that's done like okay, eventually advertisers will be interested and it almost seems like Q was like didn't give a shit and then advertisers were – I mean this may have just been the way he presented it but it seemed legit. They just came in and were like we want our face on your thing. Please. Yeah, no one has ever paid me. Yeah, exactly. Yeah, so Alexis, you want to talk about the first time you found out about Worldstar and then the process of this interview as well? I don't remember the first time I found out about Worldstar. Did I have a story there? No, I was just curious. Oh, no I have no idea. I don't know. There is a great Worldstar subreddit. I just want to throw that out there. Oh really? Yeah, best of Worldstar. There is r slash best of Worldstar. I think – A whole community dedicated to best of Worldstar. But it's funny because like I think navigating the Worldstar site sometimes can be a little overwhelming just because there is a lot of stuff on there. And so it's funny because I found that the best of Worldstar subreddit is the easiest way for me to kind of check on updates on the site because it's in a format that I kind of resonate with, right? It's easier to consume that way. Anyway, that's subreddit. Yeah, I feel like I don't even know how I found out about Worldstar either. I feel like in college it sort of was just like people were sharing – and I graduated in 2012 so this was pretty recent. People were just sharing Worldstar videos like on Facebook and stuff and even talking about them and people like at parties if there were like – I've seen a lot of fights at Rutgers and people would just be shouting Worldstar like whether or not people were recording these videos. It's become like a very mainstream – that's like also part of the thing. It's like it is now a meme. Saying Worldstar is like an adjective. It's a noun. It's a website. It's a thing. Yeah. And it has a lot of cultural significance. I remember I heard about Worldstar back in like 07 because I used to go on Nike Talk a lot. No way. Yeah. I feel like Q – I don't remember if it was Q himself but like somebody was posting a lot of Worldstar videos on Nike Talk and that was how I started to get into Worldstar. It's fun to watch the site change while basically being the same site. Right. Right. Boom. Now he gets like exclusive music videos like people are breaking news on the website because they have a huge readership. Yeah. Basically all of Rick Ross' new album was premiered on this site. All the hood billionaire stuff that just came out like two days ago and that was – it seemed like almost exclusively pushed on Worldstar and Instagram. Yeah. It was also really interesting his approach to getting these videos shared. His only concern was with those watermarks and it's like so simple but so effective. Who else did that? E-bombsworld did that. Who else? 9gag. Very few people do it. Yeah. I don't know. He seems to be like – most of the time when that happens I guess everything is terrible does it. I'm trying to think of the other watermarks I see. There's also SB Nation GIFs always like on Reddit. Most of the sports are just on SB Nation or on Reddit from SB Nation. Even before we were affiliated with SB Nation at all like I would always see their stuff on Reddit. I'm like who is this SB Nation? Here we are a few years later. Who's this guy? Yeah. It's a great case study. Yeah. I am – I just – wow. Wow. I fell down the rabbit hole of that particular Reddit forum and wow. Yeah. There's – geez. You've seen some shit? There's some stuff. You can't unsee this stuff, man. I definitely – I sourced all the B-roll from Worldstar myself. Wow. There is some like – it's crazy because there's some amazing stuff. People doing shit that I can't believe like very choreographed dances amongst many people or just very talented people that looking at them you wouldn't expect to be talented like 60-year-old women singing beautiful songs. Then there's like a woman getting her nose broken like in an instant. There were some things that we just didn't even put in because they were too crazy. Is there a parallel between Worldstar Hip Hop and LiveLeak? Yeah, I think that – LiveLeak doesn't have a brand though. Right. It's the stuff that doesn't go on YouTube. Yeah, LiveLeak doesn't have a brand or a community and it doesn't seem to have moderators. You're not going to see someone getting murdered on Worldstar. You're not going to see anyone getting shot on Worldstar. That's the difference between like if I'm on Reddit and I see a LiveLeak link, I just assume – I've seen comments that say the same thing. You just assume you're going to see blood, a head cut off or someone dying if there's a LiveLeak link. Yes. It's interesting because it's sort of like a viral site also but Worldstar feels like it's just mostly like fights and things kind of that have to do with hip hop. So it's cool that both of those exist in the space of the internet. Well, and I think that there is an editorial process for Worldstar. So all of the – correct me if I'm wrong, but every video that makes it onto the site has actually been posted by – And it's been watched and – Yeah, like you submit a video to Worldstar and then there's – I think Q said there were two or three guys who basically their job is just to watch everything submitted to Worldstar and then decide what goes up. Because if you look, there's only about 10 or 15 videos put up a day. So it's not like YouTube where there's thousands and thousands of millions. It's actually – it's highly curated. So yeah. So you were there at Q's residence, right? Because there's no – he doesn't even have an office, right? Yeah. Is he – how is he as like a guy? I mean he seemed pretty nice from the video but you guys like work with him obviously. He was so nice. Yeah, he's great. He's very welcoming. Yeah. Total family guy, just wants to be in a beautiful place where he can raise his kids in a nice environment. Yeah. I chose San Diego. His son schooled us at Horst. Does he have a basketball court too? I don't see a school. We've got the video evidence. He was very nice. We got to see his kids who were really super cute. Yeah, nice house. It's good because like when you see what Worldstar is, you never know who the founder is or what he's like. He really went from rags to riches and he did it himself. So it's like – it's your non-traditional like startup founder story and it's like he did it. He made it. Yeah. Yeah. Alexis, what was your take away from the actual interview that day? I – excuse me. I was most floored and I've only watched six minutes into the episode but when I asked him about advertisers, right? Because like he's got Walmart. Did this make the final cut? Yeah. Okay, good. Yeah. You never know. He's got advertisers like Walmart and it's hard on any user-generated content website to win advertisers over because the last thing brands want, they're very risk averse, especially big ones with big money, is to see anything negative about their brand or anything just negative next to their brand. That's like full stop. That's just a reality in the advertising world. Yeah. So I asked him and what just blew me away was like one, they didn't care. They were cool because they wanted to get in front of this audience but two, his relationship with them was basically the exact opposite of every publisher's relationship with their advertiser. To give you the specific example, normally they pay net 30 or net 45. This is industry standard. This is like if you drop a ball, it will fall. What is net 30, net 45? You get paid 30 or 45 days after the fact. Okay, yeah. Obviously, that's beneficial to the advertiser from a cash flow basis. It's a pain in the ass if you're the host, if you're the publisher. Also, there are frequently numbers that you have to hit in order to get that net 30. Again, that's like a law of gravity. That is just a law of advertising online and what I thought was an indisputable thing like you drop the ball, the ball falls at 9.8 meters per second. What is it, the acceleration or whatever. I'm bad at physics. That was just a thing. When those big brands called up Q, he said, no, fuck you, pay me. He didn't say it like that. He was like, no, you're going to pay me now. They were like, that's unheard of, right? When you drop a ball, gravity says it falls. Like, duh, don't you know that? Right. Then a couple days later, they called him back and were like, just kidding. You know what? We'll do it. It is unheard of. He's telling me this. I'm just like, I can't believe it. I've never heard in all the companies I've advised and all the experiences I've had myself running companies, that is unheard of. He just did it because he didn't know or really care what standard was because if you wanted to be a part of Worldstar, you're going to do it in his terms or not. That was just like, it was impressive to say the least. Yeah. I think that pretty much sums up this episode because it seems like at every juncture, he chose to do it his own way because he didn't have people around him clouding his judgment or advisors telling him what to do. He did it the way that he thought it should be done. I think it's beautiful. It's great to see a guy like that to be able to have so much success by himself and not have to share the equity with anybody or have tons of partners that can sway the direction of the site. It's very much his thing and he controls the destiny of it which is really cool to see. Does he have investors? No. He turned them all down. He just makes money on the advertising? Yeah. Wow. Does it seem like he's super well off? Is he making billions of dollars or he can afford to live a happy life and that's all he cares about. He wants to run the site. Pretty beautiful house. It seems like he's doing pretty well. Yeah. He only pays 9.40 and 10 including himself. Does it seem like he wanted to expand at all? Yeah, we were talking about the future of the site and he's got big ideas. They're going to be working on a movie with – Oh, right. Yeah. What is this? He drew some comparisons but I didn't really understand. He just wants to make a movie. Basically, Russell Simmons and he are working with Paramount to make a movie that it seems like – He used the World Star name but it's not about World Star. Right. It's like the post-show. It's like a buddy movie. It's not a movie about Cube creating World Star. He referenced all coming of age high school college films. I think it seems like the film will be about just like in acknowledging the reality of World Star as a place for moments of life to go and then having them be there affect you. That's what it seems like. Yeah, that it will be incorporated into the narrative as like a story element. Something will happen and it will be featured on World Star and then things will develop. Is the film – It was picked up and it's going to be released or – Well, it hasn't been written yet. It's in development. Yeah. So not 2015 probably. Probably not. Not given the way that films move. Right. But it's also like you heard earlier, creating his own content. Yeah. So – Definitely, it's – Yeah, I definitely see it like moving into its next phase where they're becoming more of a media brand because they are actually creating original content and kind of moving in that next direction. How much of the balance is there between their original content and the content they post from fans? Because I really rarely go on that website. It's unclear. The other thing is like a lot of people are now posting through the World Star app. Oh. So like that YouTube capture app kind of? Yeah, it's essentially like a version of that. So I don't know how much – I don't know what the numbers are based on like original premieres of like stuff. I don't – And their own original content and then user. I wouldn't be able to tell you. And so who – Do you guys know any of the other artists that have released stuff like exclusively on World Star? Is that like a big thing? Like Vevo exists for people like Eminem and Rihanna and Ed Sheeran and those humongous, gigantic artists. But there's definitely the hip hop and rap scene that probably benefits from a place like World Star to premier videos. So you were saying Rick Ross did it. Any other big hitters there? Trying to think of who else like lately has done stuff. Because it's like I feel like that could maybe – Should that be what people think of as World Star besides like this place to see like fight videos? But it's like oh, whoever the hell, Chief Keef is probably – Yeah, I think that that's – Basically it seems like that's a direction that World Star is moving at. I feel like that Q is trying to make it a place where you can still see the user submitted stuff but you can also see the original stuff and the exclusive premieres. I mean it's frankly not that much different than what YouTube and Vimeo are doing if you really think about it. Like you could just be doing it for longer. Vimeo just recently got into it with like high maintenance and that kind of stuff. But like it's just trying to bridge that gap between user generated and site generated. Yeah. But you know he really wants it to be viewed as a platform where people have a window into a world that would otherwise be marginalized. That it's a place where censorship shouldn't happen necessarily and that people can go to to see things that they wouldn't be able to see anywhere else. And I think that that's kind of like the most important tenant. It's just totally unfiltered. Yeah it's just like unfiltered and a place that you can get real stuff. Like you can actually see what is happening in certain places and certain communities. So I think that that's hopefully they hold on to that for a very long time. Cool. And with that we're wrapping up. We're out of time. Thanks guys. This was a quick chat. Unfortunately we couldn't get Q on but I think this was great. Thanks Alexis and Kurt and Stephen for joining as always. And we will be back next Thursday with yet another discussion and another episode of Small Empires. And if you're watching this and you haven't seen the episode yet go to theverge.com and find the episode or youtube.com. Youtube.com slash theverge and search for Small Empires. Or you could probably Google search Small Empires World Star and you'll see it. So that's it. We'll be back next week. Thanks for watching. World Star. Bye guys. World Star. | [
{
"start": 0,
"end": 7,
"text": " Worldstar! Worldstar! Hello internet and all humans and alien life forms that are watching"
},
{
"start": 10.72,
"end": 17.72,
"text": " this video. You are tuned in to a Small Empires Hangout. We are joined by Alexis Ohanian,"
},
{
"start": 17.76,
"end": 20.92,
"text": " awesome startup founder dude if you don't know him you should Google his name. We are"
},
{
"start": 20.92,
"end": 26.64,
"text": " here with Kirk Larson and Stephen Greenwood who made Small Empires and this week was one"
},
{
"start": 26.64,
"end": 33.64,
"text": " hell of an episode. We got to see who is the man behind Worldstar and if you don't know"
},
{
"start": 33.64,
"end": 39.52,
"text": " what Worldstar is you may or may not want to go to Worldstar. It's worldstar.com, worldstarhiphop.com."
},
{
"start": 39.52,
"end": 46.519999999999996,
"text": " Worldstar is a website that features primarily fight videos, a lot of sexual videos and music"
},
{
"start": 46.52,
"end": 53.52,
"text": " videos, exclusive music videos. Alexis and the gang did the episode on one man. He has"
},
{
"start": 55.78,
"end": 60.78,
"text": " a one man show who now has nine other employees with him. You guys talk about the episode,"
},
{
"start": 60.78,
"end": 67.78,
"text": " tell us what it's about, who the founder is and your thoughts on his small empire."
},
{
"start": 68.7,
"end": 73.7,
"text": " One thing I think to add, Worldstar recently has been doing long form documentary actually"
},
{
"start": 73.7,
"end": 78.34,
"text": " like about as, it seems like about as in depth as the Small Empires episode and those have"
},
{
"start": 78.34,
"end": 81.78,
"text": " been pretty interesting as well. I just think that's worth noting. They are sort of like"
},
{
"start": 81.78,
"end": 88.78,
"text": " cultural, they just like go to a space and check everything out. They are cool, I like"
},
{
"start": 88.78,
"end": 95.78,
"text": " them a lot. And it's original video? Yeah. So Stephen, Worldstar. Yeah, this was like"
},
{
"start": 95.78,
"end": 102.78,
"text": " an easy episode to arrange just because I think Worldstar is not like a lot of traditional"
},
{
"start": 103.94,
"end": 109.94,
"text": " companies that we typically focus on. And so it was actually kind of a process to first"
},
{
"start": 109.94,
"end": 115.42,
"text": " of all track down how to get in touch with Q, the founder, because he does have a very"
},
{
"start": 115.42,
"end": 120.42,
"text": " small team and a very tight team. There's not a lot of publicity out there on like the"
},
{
"start": 120.42,
"end": 127.42,
"text": " press kit for Worldstar or like a media inquiry section of the site. So that was a really"
},
{
"start": 127.42,
"end": 132.42000000000002,
"text": " interesting process and we always kind of just went into it thinking that this is going"
},
{
"start": 132.42000000000002,
"end": 137.9,
"text": " to be a sit down conversation with Q himself, a little bit different from the episodes that"
},
{
"start": 137.9,
"end": 144.9,
"text": " we normally do because that is reflective of the way that we do things. And so I think"
},
{
"start": 144.9,
"end": 151.9,
"text": " from the episodes that we normally do, because that is reflective of the company that he's"
},
{
"start": 151.94,
"end": 158.94,
"text": " built. He's done a lot of this by himself without outside help from VCs or from any"
},
{
"start": 159.04000000000002,
"end": 165.4,
"text": " mentors. That was one of the surprising things to me when we sat down with him. Alexis asked"
},
{
"start": 165.4,
"end": 170.9,
"text": " him about what kind of mentors and people have helped him along the way and he really"
},
{
"start": 170.9,
"end": 175.98000000000002,
"text": " hasn't had many of those. He's figured it out all by himself and kind of just taking"
},
{
"start": 175.98000000000002,
"end": 181.66,
"text": " the challenges as they come, which is really impressive to me. And I think it's probably"
},
{
"start": 181.66,
"end": 185.74,
"text": " the most special episode to me this season just because it's rare that you get to tell"
},
{
"start": 185.74,
"end": 192.74,
"text": " stories like this and show that it can be done with one guy with a lot of determination."
},
{
"start": 195.02,
"end": 196.42000000000002,
"text": " It's really cool."
},
{
"start": 196.42,
"end": 202.98,
"text": " So for those that haven't seen the episode, it was, what's his name Steven?"
},
{
"start": 202.98,
"end": 208.73999999999998,
"text": " He goes by Q. His name is Lee O'Donay."
},
{
"start": 208.73999999999998,
"end": 215.29999999999998,
"text": " So Q was one guy, again for those that haven't seen the episode, he was one guy that started"
},
{
"start": 215.29999999999998,
"end": 219.26,
"text": " this website and it wasn't even what Worldstar is today, right?"
},
{
"start": 219.26,
"end": 226.26,
"text": " Correct. It was a mixtape site. It was kind of an evolution of, if you've been in New"
},
{
"start": 227.54,
"end": 231.06,
"text": " York City you see guys trying to sell and hand out their mixtapes, right? It was just"
},
{
"start": 231.06,
"end": 238.06,
"text": " an extension of that. We even discussed it was kind of born out of the bodega scene in"
},
{
"start": 239.26,
"end": 242.29999999999998,
"text": " New York, right?"
},
{
"start": 242.29999999999998,
"end": 245.14,
"text": " This was many years ago too. He said like 2000…"
},
{
"start": 245.14,
"end": 252.14,
"text": " Like 2005. Basically he partnered with DJ Who Kid who he knew and started selling Who"
},
{
"start": 253.1,
"end": 258.41999999999996,
"text": " Kid's mixtapes on the site and then realized he was traveling as well because I think he"
},
{
"start": 258.41999999999996,
"end": 263.58,
"text": " was managing some bands or managing some artists or something and he would travel and then"
},
{
"start": 263.58,
"end": 266.74,
"text": " get orders and not be able to make it back in order to fulfill the orders and people"
},
{
"start": 266.74,
"end": 272.58,
"text": " would get mad so he was sort of like, oh shit, maybe I should put all this online."
},
{
"start": 272.58,
"end": 279.58,
"text": " And then Arrival site hacked his site and took it down and when he came back it became"
},
{
"start": 282.58,
"end": 284.06,
"text": " Worldstar."
},
{
"start": 284.06,
"end": 285.02,
"text": " Okay."
},
{
"start": 285.02,
"end": 285.82,
"text": " And now…"
},
{
"start": 285.82,
"end": 288.74,
"text": " Rose from the ashes like a phoenix."
},
{
"start": 288.74,
"end": 293.46,
"text": " And now they're huge. They're really, really huge. Worldstar is huge and it's"
},
{
"start": 293.46,
"end": 300.46,
"text": " crazy. It's a small team and Q is like the man himself. He seems like he does just about"
},
{
"start": 300.46,
"end": 306.26,
"text": " everything. And by far one of the most interesting things about his business and this was directly"
},
{
"start": 306.26,
"end": 313.26,
"text": " addressed in the episode but it's like he made Worldstar and then he was like advertisers,"
},
{
"start": 313.26,
"end": 318.26,
"text": " if you like want to advertise for me, let me determine all of these deals. He's like"
},
{
"start": 318.26,
"end": 323.02,
"text": " the person at the gate determining all this stuff and it's even interesting that he"
},
{
"start": 323.02,
"end": 326.82,
"text": " can get advertisers as it is because of what the site is."
},
{
"start": 326.82,
"end": 332.5,
"text": " It's interesting that there is that discussion where it's like build the audience and then"
},
{
"start": 332.5,
"end": 334.9,
"text": " figure this shit out later."
},
{
"start": 334.9,
"end": 340.3,
"text": " And I think that a lot of times that's done like okay, eventually advertisers will be"
},
{
"start": 340.3,
"end": 345.21999999999997,
"text": " interested and it almost seems like Q was like didn't give a shit and then advertisers"
},
{
"start": 345.21999999999997,
"end": 348.65999999999997,
"text": " were – I mean this may have just been the way he presented it but it seemed legit. They"
},
{
"start": 348.65999999999997,
"end": 355.65999999999997,
"text": " just came in and were like we want our face on your thing. Please."
},
{
"start": 355.66,
"end": 358.66,
"text": " Yeah, no one has ever paid me."
},
{
"start": 358.66,
"end": 359.66,
"text": " Yeah, exactly."
},
{
"start": 359.66,
"end": 365.66,
"text": " Yeah, so Alexis, you want to talk about the first time you found out about Worldstar and"
},
{
"start": 365.66,
"end": 369.66,
"text": " then the process of this interview as well?"
},
{
"start": 369.66,
"end": 374.66,
"text": " I don't remember the first time I found out about Worldstar. Did I have a story there?"
},
{
"start": 374.66,
"end": 376.66,
"text": " No, I was just curious."
},
{
"start": 376.66,
"end": 381.66,
"text": " Oh, no I have no idea. I don't know."
},
{
"start": 381.66,
"end": 384.66,
"text": " There is a great Worldstar subreddit. I just want to throw that out there."
},
{
"start": 384.66,
"end": 385.66,
"text": " Oh really?"
},
{
"start": 385.66,
"end": 386.66,
"text": " Yeah, best of Worldstar."
},
{
"start": 386.66,
"end": 389.66,
"text": " There is r slash best of Worldstar. I think –"
},
{
"start": 389.66,
"end": 393.66,
"text": " A whole community dedicated to best of Worldstar."
},
{
"start": 393.66,
"end": 400.66,
"text": " But it's funny because like I think navigating the Worldstar site sometimes can be a little"
},
{
"start": 400.66,
"end": 405.66,
"text": " overwhelming just because there is a lot of stuff on there. And so it's funny because"
},
{
"start": 405.66,
"end": 411.66,
"text": " I found that the best of Worldstar subreddit is the easiest way for me to kind of check"
},
{
"start": 411.66,
"end": 416.66,
"text": " on updates on the site because it's in a format that I kind of resonate with, right?"
},
{
"start": 416.66,
"end": 420.66,
"text": " It's easier to consume that way. Anyway, that's subreddit."
},
{
"start": 420.66,
"end": 427.66,
"text": " Yeah, I feel like I don't even know how I found out about Worldstar either. I feel like in"
},
{
"start": 427.66,
"end": 433.66,
"text": " college it sort of was just like people were sharing – and I graduated in 2012 so this"
},
{
"start": 433.66,
"end": 438.66,
"text": " was pretty recent. People were just sharing Worldstar videos like on Facebook and stuff"
},
{
"start": 438.66,
"end": 443.66,
"text": " and even talking about them and people like at parties if there were like – I've seen"
},
{
"start": 443.66,
"end": 448.66,
"text": " a lot of fights at Rutgers and people would just be shouting Worldstar like whether or"
},
{
"start": 448.66,
"end": 452.66,
"text": " not people were recording these videos. It's become like a very mainstream – that's"
},
{
"start": 452.66,
"end": 457.66,
"text": " like also part of the thing. It's like it is now a meme. Saying Worldstar is like an"
},
{
"start": 457.66,
"end": 461.66,
"text": " adjective. It's a noun. It's a website. It's a thing."
},
{
"start": 461.66,
"end": 462.66,
"text": " Yeah."
},
{
"start": 462.66,
"end": 464.66,
"text": " And it has a lot of cultural significance."
},
{
"start": 464.66,
"end": 469.66,
"text": " I remember I heard about Worldstar back in like 07 because I used to go on Nike Talk"
},
{
"start": 469.66,
"end": 470.66,
"text": " a lot."
},
{
"start": 470.66,
"end": 471.66,
"text": " No way."
},
{
"start": 471.66,
"end": 476.66,
"text": " Yeah. I feel like Q – I don't remember if it was Q himself but like somebody was"
},
{
"start": 476.66,
"end": 480.66,
"text": " posting a lot of Worldstar videos on Nike Talk and that was how I started to get into"
},
{
"start": 480.66,
"end": 484.66,
"text": " Worldstar. It's fun to watch the site change while basically being the same site."
},
{
"start": 484.66,
"end": 485.66,
"text": " Right."
},
{
"start": 485.66,
"end": 486.66,
"text": " Right."
},
{
"start": 486.66,
"end": 487.66,
"text": " Boom."
},
{
"start": 487.66,
"end": 490.66,
"text": " Now he gets like exclusive music videos like people are breaking news on the website because"
},
{
"start": 490.66,
"end": 493.66,
"text": " they have a huge readership."
},
{
"start": 493.66,
"end": 497.66,
"text": " Yeah. Basically all of Rick Ross' new album was premiered on this site. All the hood billionaire"
},
{
"start": 497.66,
"end": 502.66,
"text": " stuff that just came out like two days ago and that was – it seemed like almost exclusively"
},
{
"start": 502.66,
"end": 504.66,
"text": " pushed on Worldstar and Instagram."
},
{
"start": 504.66,
"end": 512.6600000000001,
"text": " Yeah. It was also really interesting his approach to getting these videos shared. His only concern"
},
{
"start": 512.6600000000001,
"end": 517.6600000000001,
"text": " was with those watermarks and it's like so simple but so effective."
},
{
"start": 517.66,
"end": 524.66,
"text": " Who else did that? E-bombsworld did that. Who else? 9gag. Very few people do it."
},
{
"start": 524.66,
"end": 525.66,
"text": " Yeah."
},
{
"start": 525.66,
"end": 530.66,
"text": " I don't know. He seems to be like – most of the time when that happens I guess everything"
},
{
"start": 530.66,
"end": 533.66,
"text": " is terrible does it. I'm trying to think of the other watermarks I see."
},
{
"start": 533.66,
"end": 538.66,
"text": " There's also SB Nation GIFs always like on Reddit. Most of the sports are just on"
},
{
"start": 538.66,
"end": 546.66,
"text": " SB Nation or on Reddit from SB Nation. Even before we were affiliated with SB Nation at"
},
{
"start": 546.66,
"end": 551.66,
"text": " all like I would always see their stuff on Reddit. I'm like who is this SB Nation?"
},
{
"start": 551.66,
"end": 552.66,
"text": " Here we are a few years later."
},
{
"start": 552.66,
"end": 553.66,
"text": " Who's this guy?"
},
{
"start": 553.66,
"end": 554.66,
"text": " Yeah."
},
{
"start": 554.66,
"end": 557.66,
"text": " It's a great case study."
},
{
"start": 557.66,
"end": 567.66,
"text": " Yeah. I am – I just – wow. Wow. I fell down the rabbit hole of that particular Reddit"
},
{
"start": 567.66,
"end": 571.66,
"text": " forum and wow. Yeah. There's – geez."
},
{
"start": 571.66,
"end": 572.66,
"text": " You've seen some shit?"
},
{
"start": 572.66,
"end": 573.66,
"text": " There's some stuff."
},
{
"start": 573.66,
"end": 575.66,
"text": " You can't unsee this stuff, man."
},
{
"start": 575.66,
"end": 579.66,
"text": " I definitely – I sourced all the B-roll from Worldstar myself."
},
{
"start": 579.66,
"end": 580.66,
"text": " Wow."
},
{
"start": 580.66,
"end": 587.66,
"text": " There is some like – it's crazy because there's some amazing stuff. People doing"
},
{
"start": 587.66,
"end": 594.66,
"text": " shit that I can't believe like very choreographed dances amongst many people or just very talented"
},
{
"start": 594.66,
"end": 600.66,
"text": " people that looking at them you wouldn't expect to be talented like 60-year-old women"
},
{
"start": 600.66,
"end": 607.66,
"text": " singing beautiful songs. Then there's like a woman getting her nose broken like in an"
},
{
"start": 607.66,
"end": 611.66,
"text": " instant. There were some things that we just didn't even put in because they were too"
},
{
"start": 611.66,
"end": 613.66,
"text": " crazy."
},
{
"start": 613.66,
"end": 619.66,
"text": " Is there a parallel between Worldstar Hip Hop and LiveLeak?"
},
{
"start": 619.66,
"end": 620.66,
"text": " Yeah, I think that –"
},
{
"start": 620.66,
"end": 622.66,
"text": " LiveLeak doesn't have a brand though."
},
{
"start": 622.66,
"end": 623.66,
"text": " Right."
},
{
"start": 623.66,
"end": 626.66,
"text": " It's the stuff that doesn't go on YouTube."
},
{
"start": 626.66,
"end": 632.66,
"text": " Yeah, LiveLeak doesn't have a brand or a community and it doesn't seem to have moderators."
},
{
"start": 632.66,
"end": 635.66,
"text": " You're not going to see someone getting murdered on Worldstar. You're not going"
},
{
"start": 635.66,
"end": 637.66,
"text": " to see anyone getting shot on Worldstar."
},
{
"start": 637.66,
"end": 644.66,
"text": " That's the difference between like if I'm on Reddit and I see a LiveLeak link, I just"
},
{
"start": 644.66,
"end": 648.66,
"text": " assume – I've seen comments that say the same thing. You just assume you're going"
},
{
"start": 648.66,
"end": 652.66,
"text": " to see blood, a head cut off or someone dying if there's a LiveLeak link."
},
{
"start": 652.66,
"end": 653.66,
"text": " Yes."
},
{
"start": 653.66,
"end": 658.66,
"text": " It's interesting because it's sort of like a viral site also but Worldstar feels"
},
{
"start": 658.66,
"end": 664.66,
"text": " like it's just mostly like fights and things kind of that have to do with hip hop. So it's"
},
{
"start": 664.66,
"end": 667.66,
"text": " cool that both of those exist in the space of the internet."
},
{
"start": 667.66,
"end": 674.66,
"text": " Well, and I think that there is an editorial process for Worldstar. So all of the – correct"
},
{
"start": 674.66,
"end": 678.66,
"text": " me if I'm wrong, but every video that makes it onto the site has actually been posted"
},
{
"start": 678.66,
"end": 679.66,
"text": " by –"
},
{
"start": 679.66,
"end": 681.66,
"text": " And it's been watched and –"
},
{
"start": 681.66,
"end": 685.66,
"text": " Yeah, like you submit a video to Worldstar and then there's – I think Q said there"
},
{
"start": 685.66,
"end": 689.66,
"text": " were two or three guys who basically their job is just to watch everything submitted"
},
{
"start": 689.66,
"end": 693.66,
"text": " to Worldstar and then decide what goes up. Because if you look, there's only about"
},
{
"start": 693.66,
"end": 699.66,
"text": " 10 or 15 videos put up a day. So it's not like YouTube where there's thousands and"
},
{
"start": 699.66,
"end": 706.66,
"text": " thousands of millions. It's actually – it's highly curated. So yeah."
},
{
"start": 706.66,
"end": 711.66,
"text": " So you were there at Q's residence, right? Because there's no – he doesn't even"
},
{
"start": 711.66,
"end": 712.66,
"text": " have an office, right?"
},
{
"start": 712.66,
"end": 713.66,
"text": " Yeah."
},
{
"start": 713.66,
"end": 717.66,
"text": " Is he – how is he as like a guy? I mean he seemed pretty nice from the video but you"
},
{
"start": 717.66,
"end": 718.66,
"text": " guys like work with him obviously."
},
{
"start": 718.66,
"end": 719.66,
"text": " He was so nice."
},
{
"start": 719.66,
"end": 721.66,
"text": " Yeah, he's great. He's very welcoming."
},
{
"start": 721.66,
"end": 728.66,
"text": " Yeah. Total family guy, just wants to be in a beautiful place where he can raise his kids"
},
{
"start": 728.66,
"end": 729.66,
"text": " in a nice environment."
},
{
"start": 729.66,
"end": 730.66,
"text": " Yeah."
},
{
"start": 730.66,
"end": 731.66,
"text": " I chose San Diego."
},
{
"start": 731.66,
"end": 734.66,
"text": " His son schooled us at Horst."
},
{
"start": 734.66,
"end": 736.66,
"text": " Does he have a basketball court too?"
},
{
"start": 736.66,
"end": 738.66,
"text": " I don't see a school."
},
{
"start": 738.66,
"end": 742.66,
"text": " We've got the video evidence."
},
{
"start": 742.66,
"end": 750.66,
"text": " He was very nice. We got to see his kids who were really super cute. Yeah, nice house."
},
{
"start": 750.66,
"end": 756.66,
"text": " It's good because like when you see what Worldstar is, you never know who the founder"
},
{
"start": 756.66,
"end": 762.66,
"text": " is or what he's like. He really went from rags to riches and he did it himself. So it's"
},
{
"start": 762.66,
"end": 769.66,
"text": " like – it's your non-traditional like startup founder story and it's like he did it. He"
},
{
"start": 769.66,
"end": 770.66,
"text": " made it."
},
{
"start": 770.66,
"end": 771.66,
"text": " Yeah."
},
{
"start": 771.66,
"end": 772.66,
"text": " Yeah."
},
{
"start": 772.66,
"end": 778.66,
"text": " Alexis, what was your take away from the actual interview that day?"
},
{
"start": 778.66,
"end": 786.66,
"text": " I – excuse me. I was most floored and I've only watched six minutes into the episode"
},
{
"start": 786.66,
"end": 794.66,
"text": " but when I asked him about advertisers, right? Because like he's got Walmart. Did this"
},
{
"start": 794.66,
"end": 795.66,
"text": " make the final cut?"
},
{
"start": 795.66,
"end": 796.66,
"text": " Yeah."
},
{
"start": 796.66,
"end": 797.66,
"text": " Okay, good."
},
{
"start": 797.66,
"end": 798.66,
"text": " Yeah."
},
{
"start": 798.66,
"end": 799.66,
"text": " You never know."
},
{
"start": 799.66,
"end": 807.66,
"text": " He's got advertisers like Walmart and it's hard on any user-generated content website"
},
{
"start": 807.66,
"end": 812.66,
"text": " to win advertisers over because the last thing brands want, they're very risk averse, especially"
},
{
"start": 812.66,
"end": 817.66,
"text": " big ones with big money, is to see anything negative about their brand or anything just"
},
{
"start": 817.66,
"end": 822.66,
"text": " negative next to their brand. That's like full stop. That's just a reality in the"
},
{
"start": 822.66,
"end": 823.66,
"text": " advertising world."
},
{
"start": 823.66,
"end": 824.66,
"text": " Yeah."
},
{
"start": 824.66,
"end": 834.66,
"text": " So I asked him and what just blew me away was like one, they didn't care. They were"
},
{
"start": 834.66,
"end": 839.66,
"text": " cool because they wanted to get in front of this audience but two, his relationship with"
},
{
"start": 839.66,
"end": 845.66,
"text": " them was basically the exact opposite of every publisher's relationship with their advertiser."
},
{
"start": 845.66,
"end": 851.66,
"text": " To give you the specific example, normally they pay net 30 or net 45. This is industry"
},
{
"start": 851.66,
"end": 855.66,
"text": " standard. This is like if you drop a ball, it will fall."
},
{
"start": 855.66,
"end": 858.66,
"text": " What is net 30, net 45?"
},
{
"start": 858.66,
"end": 861.66,
"text": " You get paid 30 or 45 days after the fact."
},
{
"start": 861.66,
"end": 862.66,
"text": " Okay, yeah."
},
{
"start": 862.66,
"end": 867.66,
"text": " Obviously, that's beneficial to the advertiser from a cash flow basis. It's a pain in the"
},
{
"start": 867.66,
"end": 870.66,
"text": " ass if you're the host, if you're the publisher."
},
{
"start": 870.66,
"end": 876.66,
"text": " Also, there are frequently numbers that you have to hit in order to get that net 30."
},
{
"start": 876.66,
"end": 882.66,
"text": " Again, that's like a law of gravity. That is just a law of advertising online and what"
},
{
"start": 882.66,
"end": 887.66,
"text": " I thought was an indisputable thing like you drop the ball, the ball falls at 9.8 meters"
},
{
"start": 887.66,
"end": 892.66,
"text": " per second. What is it, the acceleration or whatever. I'm bad at physics. That was just"
},
{
"start": 892.66,
"end": 899.66,
"text": " a thing. When those big brands called up Q, he said, no, fuck you, pay me. He didn't"
},
{
"start": 899.66,
"end": 903.66,
"text": " say it like that. He was like, no, you're going to pay me now. They were like, that's"
},
{
"start": 903.66,
"end": 907.66,
"text": " unheard of, right? When you drop a ball, gravity says it falls. Like, duh, don't you know"
},
{
"start": 907.66,
"end": 908.66,
"text": " that?"
},
{
"start": 908.66,
"end": 909.66,
"text": " Right."
},
{
"start": 909.66,
"end": 912.66,
"text": " Then a couple days later, they called him back and were like, just kidding. You know"
},
{
"start": 912.66,
"end": 919.66,
"text": " what? We'll do it. It is unheard of. He's telling me this. I'm just like, I can't"
},
{
"start": 919.66,
"end": 923.66,
"text": " believe it. I've never heard in all the companies I've advised and all the experiences"
},
{
"start": 923.66,
"end": 928.66,
"text": " I've had myself running companies, that is unheard of. He just did it because he didn't"
},
{
"start": 928.66,
"end": 936.66,
"text": " know or really care what standard was because if you wanted to be a part of Worldstar, you're"
},
{
"start": 936.66,
"end": 944.66,
"text": " going to do it in his terms or not. That was just like, it was impressive to say the least."
},
{
"start": 944.66,
"end": 951.66,
"text": " Yeah. I think that pretty much sums up this episode because it seems like at every juncture,"
},
{
"start": 951.66,
"end": 959.66,
"text": " he chose to do it his own way because he didn't have people around him clouding his judgment"
},
{
"start": 959.66,
"end": 965.66,
"text": " or advisors telling him what to do. He did it the way that he thought it should be done."
},
{
"start": 965.66,
"end": 973.66,
"text": " I think it's beautiful. It's great to see a guy like that to be able to have so much"
},
{
"start": 973.66,
"end": 981.66,
"text": " success by himself and not have to share the equity with anybody or have tons of partners"
},
{
"start": 981.66,
"end": 987.66,
"text": " that can sway the direction of the site. It's very much his thing and he controls the destiny"
},
{
"start": 987.66,
"end": 994.66,
"text": " of it which is really cool to see. Does he have investors? No. He turned them all down."
},
{
"start": 994.66,
"end": 1008.66,
"text": " He just makes money on the advertising? Yeah. Wow. Does it seem like he's super well off?"
},
{
"start": 1008.66,
"end": 1014.66,
"text": " Is he making billions of dollars or he can afford to live a happy life and that's all"
},
{
"start": 1014.66,
"end": 1020.66,
"text": " he cares about. He wants to run the site. Pretty beautiful house. It seems like he's"
},
{
"start": 1020.66,
"end": 1029.6599999999999,
"text": " doing pretty well. Yeah. He only pays 9.40 and 10 including himself. Does it seem like"
},
{
"start": 1029.6599999999999,
"end": 1036.6599999999999,
"text": " he wanted to expand at all? Yeah, we were talking about the future of the site and he's"
},
{
"start": 1036.6599999999999,
"end": 1042.6599999999999,
"text": " got big ideas. They're going to be working on a movie with – Oh, right. Yeah. What"
},
{
"start": 1042.6599999999999,
"end": 1047.6599999999999,
"text": " is this? He drew some comparisons but I didn't really understand. He just wants to make a"
},
{
"start": 1047.66,
"end": 1054.66,
"text": " movie. Basically, Russell Simmons and he are working with Paramount to make a movie that"
},
{
"start": 1054.66,
"end": 1061.66,
"text": " it seems like – He used the World Star name but it's not about World Star. Right. It's"
},
{
"start": 1061.66,
"end": 1066.66,
"text": " like the post-show. It's like a buddy movie. It's not a movie about Cube creating World"
},
{
"start": 1066.66,
"end": 1075.66,
"text": " Star. He referenced all coming of age high school college films. I think it seems like"
},
{
"start": 1075.66,
"end": 1084.66,
"text": " the film will be about just like in acknowledging the reality of World Star as a place for moments"
},
{
"start": 1084.66,
"end": 1089.66,
"text": " of life to go and then having them be there affect you. That's what it seems like. Yeah,"
},
{
"start": 1089.66,
"end": 1095.66,
"text": " that it will be incorporated into the narrative as like a story element. Something will happen"
},
{
"start": 1095.66,
"end": 1100.66,
"text": " and it will be featured on World Star and then things will develop. Is the film – It"
},
{
"start": 1100.66,
"end": 1103.66,
"text": " was picked up and it's going to be released or – Well, it hasn't been written yet."
},
{
"start": 1103.66,
"end": 1110.66,
"text": " It's in development. Yeah. So not 2015 probably. Probably not. Not given the way that films"
},
{
"start": 1110.66,
"end": 1117.66,
"text": " move. Right. But it's also like you heard earlier, creating his own content. Yeah. So"
},
{
"start": 1117.66,
"end": 1123.66,
"text": " – Definitely, it's – Yeah, I definitely see it like moving into its next phase where"
},
{
"start": 1123.66,
"end": 1130.66,
"text": " they're becoming more of a media brand because they are actually creating original content"
},
{
"start": 1130.66,
"end": 1136.66,
"text": " and kind of moving in that next direction. How much of the balance is there between their"
},
{
"start": 1136.66,
"end": 1143.66,
"text": " original content and the content they post from fans? Because I really rarely go on that"
},
{
"start": 1143.66,
"end": 1147.66,
"text": " website. It's unclear. The other thing is like a lot of people are now posting through"
},
{
"start": 1147.66,
"end": 1155.66,
"text": " the World Star app. Oh. So like that YouTube capture app kind of? Yeah, it's essentially"
},
{
"start": 1155.66,
"end": 1161.66,
"text": " like a version of that. So I don't know how much – I don't know what the numbers"
},
{
"start": 1161.66,
"end": 1168.66,
"text": " are based on like original premieres of like stuff. I don't – And their own original"
},
{
"start": 1168.66,
"end": 1173.66,
"text": " content and then user. I wouldn't be able to tell you. And so who – Do you guys know"
},
{
"start": 1173.66,
"end": 1178.66,
"text": " any of the other artists that have released stuff like exclusively on World Star? Is that"
},
{
"start": 1178.66,
"end": 1183.66,
"text": " like a big thing? Like Vevo exists for people like Eminem and Rihanna and Ed Sheeran and"
},
{
"start": 1183.66,
"end": 1190.66,
"text": " those humongous, gigantic artists. But there's definitely the hip hop and rap scene that"
},
{
"start": 1190.66,
"end": 1194.66,
"text": " probably benefits from a place like World Star to premier videos. So you were saying"
},
{
"start": 1194.66,
"end": 1200.66,
"text": " Rick Ross did it. Any other big hitters there? Trying to think of who else like lately has"
},
{
"start": 1200.66,
"end": 1209.66,
"text": " done stuff. Because it's like I feel like that could maybe – Should that be what people"
},
{
"start": 1209.66,
"end": 1214.66,
"text": " think of as World Star besides like this place to see like fight videos? But it's like"
},
{
"start": 1214.66,
"end": 1224.66,
"text": " oh, whoever the hell, Chief Keef is probably – Yeah, I think that that's – Basically"
},
{
"start": 1224.66,
"end": 1228.66,
"text": " it seems like that's a direction that World Star is moving at. I feel like that Q is trying"
},
{
"start": 1228.66,
"end": 1233.66,
"text": " to make it a place where you can still see the user submitted stuff but you can also"
},
{
"start": 1233.66,
"end": 1237.66,
"text": " see the original stuff and the exclusive premieres. I mean it's frankly not that much different"
},
{
"start": 1237.66,
"end": 1240.66,
"text": " than what YouTube and Vimeo are doing if you really think about it. Like you could just"
},
{
"start": 1240.66,
"end": 1247.66,
"text": " be doing it for longer. Vimeo just recently got into it with like high maintenance and"
},
{
"start": 1247.66,
"end": 1254.66,
"text": " that kind of stuff. But like it's just trying to bridge that gap between user generated"
},
{
"start": 1254.66,
"end": 1257.66,
"text": " and site generated."
},
{
"start": 1257.66,
"end": 1267.66,
"text": " Yeah. But you know he really wants it to be viewed as a platform where people have a"
},
{
"start": 1267.66,
"end": 1273.66,
"text": " window into a world that would otherwise be marginalized. That it's a place where censorship"
},
{
"start": 1273.66,
"end": 1279.66,
"text": " shouldn't happen necessarily and that people can go to to see things that they wouldn't"
},
{
"start": 1279.66,
"end": 1282.66,
"text": " be able to see anywhere else. And I think that that's kind of like the most important"
},
{
"start": 1282.66,
"end": 1283.66,
"text": " tenant."
},
{
"start": 1283.66,
"end": 1284.66,
"text": " It's just totally unfiltered."
},
{
"start": 1284.66,
"end": 1290.66,
"text": " Yeah it's just like unfiltered and a place that you can get real stuff. Like you can"
},
{
"start": 1290.66,
"end": 1298.66,
"text": " actually see what is happening in certain places and certain communities. So I think"
},
{
"start": 1298.66,
"end": 1302.66,
"text": " that that's hopefully they hold on to that for a very long time."
},
{
"start": 1303.66,
"end": 1310.66,
"text": " Cool. And with that we're wrapping up. We're out of time. Thanks guys. This was a quick"
},
{
"start": 1310.66,
"end": 1315.66,
"text": " chat. Unfortunately we couldn't get Q on but I think this was great. Thanks Alexis and"
},
{
"start": 1315.66,
"end": 1321.66,
"text": " Kurt and Stephen for joining as always. And we will be back next Thursday with yet another"
},
{
"start": 1321.66,
"end": 1325.66,
"text": " discussion and another episode of Small Empires. And if you're watching this and you haven't"
},
{
"start": 1325.66,
"end": 1331.66,
"text": " seen the episode yet go to theverge.com and find the episode or youtube.com. Youtube.com"
},
{
"start": 1331.66,
"end": 1335.66,
"text": " slash theverge and search for Small Empires. Or you could probably Google search Small"
},
{
"start": 1335.66,
"end": 1341.66,
"text": " Empires World Star and you'll see it. So that's it. We'll be back next week. Thanks"
},
{
"start": 1341.66,
"end": 1344.66,
"text": " for watching. World Star."
},
{
"start": 1344.66,
"end": 1345.66,
"text": " Bye guys."
},
{
"start": 1345.66,
"end": 1366.66,
"text": " World Star."
}
] |
LQVMZ_ooFnU | Today, everybody plays video games, whether it's on our iPhones or our Android tablets or our thingamajigs. But there's one problem. We all like to play shit because we go to the App Store and we download something for free and we click and we click and we click and then one day we die. But why? Why suffer? Why not just play the best things on the best devices? Today, I'm going to help you find one. So what do I want from a gaming device? It should have a great screen. It should have long-lasting battery life. It should control well, like it actually feels like I'm playing the game. And it should have a tremendous catalog of games. None of these do all of those things precisely. But one of them does it best, and that's the PlayStation Vita. The Vita has three to five hours of battery life. Three years into my ownership of a Vita, I'm still hitting the high end of that estimate. It has a number of inputs, two thumbsticks, multiple face buttons, buttons on the top, rear and front touch interfaces. It controls like a console, but it also has console quality video games. The PlayStation Network has a variety of games to download, some of them exclusive to Vita, but also games from PlayStation 1, 2, 3, and now 4. The Vita's exclusive catalog is limited to say the least. Sony hasn't announced any big AAA style games in recent memory, but the company has partnered with a number of indie game studios, bringing some of the best indie games from the PC to the PlayStation Vita. There's also this great integration with Sony's consoles. In fact, with Sony's Cross-Buy program, if you've already purchased certain indie games on one of those home consoles, they'll appear for free on your PlayStation Vita. Play-by-play allows you to play games that are in your home, on your console, on your portable device. So if you're sitting on the couch or in bed, you can play Far Cry 4 from 15 feet away. Now I'm going to be honest with you, I don't entirely know what the future is for the PlayStation Vita, and I'm not entirely convinced Sony does either. They did recently update the device to the PlayStation Vita Slim, which has not as nice of a screen, but better battery life and a better charger. That said, the PlayStation Vita is the best option available, with its screen, battery life, and its incredible catalog of games. Of course, there is somebody right on its tail, the Nintendo 3DS. Nintendo clearly plans to overtake the PlayStation Vita, which is admittedly a silly thing to say considering it has far better sales. Like the PlayStation Vita, the Nintendo 3DS offers the improved console-like controls, it has a catalog of new and retro games, and it just feels enjoyable to use. But most of the games you're going to play start Mario, Donkey Kong, and Zelda, which is great if those are the only games you want to play. On top of that, Nintendo keeps fracturing which device you should be using between the 2DS, the normal 3DS, the 3DS XL, and the new 3DS, which isn't even out yet. At this point, the best option is to wait. If you want to play games on iOS or Android, the best option is a tablet. And of all the tablets, the two best options are the iPad Mini and the Nexus 9. Now, they both have similar, let's say, goods and bads. Goods being, you can download lots of great games for very little money, and the bads being, most of those games are utter garbage. To find the good games, you're going to have to dig through a mountain of shit, and you're still going to have to deal with touch controls, which still aren't quite at the level of traditional analog stick and face buttons. Sure, they have great battery life, they have beautiful screens, but the experience of playing games on tablets just isn't at the level of playing on, say, a Nintendo 3DS or a PlayStation Vita. And that's why I recommend those two systems, specifically the Vita, because the Vita feels like what the future of mobile gaming can and should be. I don't know what portable video games will look like 10 years from now, but my hope is it looks something like the forward-facing PlayStation Vita. Sure, Sony doesn't quite show it the love it deserves, but that doesn't mean that we can't. | [
{
"start": 0,
"end": 5.84,
"text": " Today, everybody plays video games, whether it's on our iPhones or our Android tablets"
},
{
"start": 5.84,
"end": 7.7,
"text": " or our thingamajigs."
},
{
"start": 7.7,
"end": 9.040000000000001,
"text": " But there's one problem."
},
{
"start": 9.040000000000001,
"end": 13.14,
"text": " We all like to play shit because we go to the App Store and we download something for"
},
{
"start": 13.14,
"end": 17.080000000000002,
"text": " free and we click and we click and we click and then one day we die."
},
{
"start": 17.080000000000002,
"end": 18.080000000000002,
"text": " But why?"
},
{
"start": 18.080000000000002,
"end": 19.080000000000002,
"text": " Why suffer?"
},
{
"start": 19.080000000000002,
"end": 21.68,
"text": " Why not just play the best things on the best devices?"
},
{
"start": 21.68,
"end": 27.740000000000002,
"text": " Today, I'm going to help you find one."
},
{
"start": 27.740000000000002,
"end": 29.72,
"text": " So what do I want from a gaming device?"
},
{
"start": 29.72,
"end": 31.58,
"text": " It should have a great screen."
},
{
"start": 31.58,
"end": 34.16,
"text": " It should have long-lasting battery life."
},
{
"start": 34.16,
"end": 38.04,
"text": " It should control well, like it actually feels like I'm playing the game."
},
{
"start": 38.04,
"end": 41.239999999999995,
"text": " And it should have a tremendous catalog of games."
},
{
"start": 41.239999999999995,
"end": 46.16,
"text": " None of these do all of those things precisely."
},
{
"start": 46.16,
"end": 50.519999999999996,
"text": " But one of them does it best, and that's the PlayStation Vita."
},
{
"start": 50.519999999999996,
"end": 53.239999999999995,
"text": " The Vita has three to five hours of battery life."
},
{
"start": 53.239999999999995,
"end": 57.519999999999996,
"text": " Three years into my ownership of a Vita, I'm still hitting the high end of that estimate."
},
{
"start": 57.52,
"end": 62.68000000000001,
"text": " It has a number of inputs, two thumbsticks, multiple face buttons, buttons on the top,"
},
{
"start": 62.68000000000001,
"end": 65.48,
"text": " rear and front touch interfaces."
},
{
"start": 65.48,
"end": 70.58,
"text": " It controls like a console, but it also has console quality video games."
},
{
"start": 70.58,
"end": 75.4,
"text": " The PlayStation Network has a variety of games to download, some of them exclusive to Vita,"
},
{
"start": 75.4,
"end": 80.12,
"text": " but also games from PlayStation 1, 2, 3, and now 4."
},
{
"start": 80.12,
"end": 84.2,
"text": " The Vita's exclusive catalog is limited to say the least."
},
{
"start": 84.2,
"end": 90.60000000000001,
"text": " Sony hasn't announced any big AAA style games in recent memory, but the company has partnered"
},
{
"start": 90.60000000000001,
"end": 96.04,
"text": " with a number of indie game studios, bringing some of the best indie games from the PC to"
},
{
"start": 96.04,
"end": 97.76,
"text": " the PlayStation Vita."
},
{
"start": 97.76,
"end": 100.12,
"text": " There's also this great integration with Sony's consoles."
},
{
"start": 100.12,
"end": 105.4,
"text": " In fact, with Sony's Cross-Buy program, if you've already purchased certain indie games"
},
{
"start": 105.4,
"end": 110.16,
"text": " on one of those home consoles, they'll appear for free on your PlayStation Vita."
},
{
"start": 110.16,
"end": 114.56,
"text": " Play-by-play allows you to play games that are in your home, on your console, on your"
},
{
"start": 114.56,
"end": 115.56,
"text": " portable device."
},
{
"start": 115.56,
"end": 121.64,
"text": " So if you're sitting on the couch or in bed, you can play Far Cry 4 from 15 feet away."
},
{
"start": 121.64,
"end": 126.47999999999999,
"text": " Now I'm going to be honest with you, I don't entirely know what the future is for the PlayStation"
},
{
"start": 126.47999999999999,
"end": 129.76,
"text": " Vita, and I'm not entirely convinced Sony does either."
},
{
"start": 129.76,
"end": 134.32,
"text": " They did recently update the device to the PlayStation Vita Slim, which has not as nice"
},
{
"start": 134.32,
"end": 137.88,
"text": " of a screen, but better battery life and a better charger."
},
{
"start": 137.88,
"end": 142.92,
"text": " That said, the PlayStation Vita is the best option available, with its screen, battery"
},
{
"start": 142.92,
"end": 146.12,
"text": " life, and its incredible catalog of games."
},
{
"start": 146.12,
"end": 151.56,
"text": " Of course, there is somebody right on its tail, the Nintendo 3DS."
},
{
"start": 151.56,
"end": 156.48,
"text": " Nintendo clearly plans to overtake the PlayStation Vita, which is admittedly a silly thing to"
},
{
"start": 156.48,
"end": 159.9,
"text": " say considering it has far better sales."
},
{
"start": 159.9,
"end": 166.28,
"text": " Like the PlayStation Vita, the Nintendo 3DS offers the improved console-like controls,"
},
{
"start": 166.28,
"end": 172.56,
"text": " it has a catalog of new and retro games, and it just feels enjoyable to use."
},
{
"start": 172.56,
"end": 177.36,
"text": " But most of the games you're going to play start Mario, Donkey Kong, and Zelda, which"
},
{
"start": 177.36,
"end": 181.32,
"text": " is great if those are the only games you want to play."
},
{
"start": 181.32,
"end": 186.04,
"text": " On top of that, Nintendo keeps fracturing which device you should be using between the"
},
{
"start": 186.04,
"end": 192.88,
"text": " 2DS, the normal 3DS, the 3DS XL, and the new 3DS, which isn't even out yet."
},
{
"start": 192.88,
"end": 195.4,
"text": " At this point, the best option is to wait."
},
{
"start": 195.4,
"end": 199.44,
"text": " If you want to play games on iOS or Android, the best option is a tablet."
},
{
"start": 199.44,
"end": 205.20000000000002,
"text": " And of all the tablets, the two best options are the iPad Mini and the Nexus 9."
},
{
"start": 205.20000000000002,
"end": 209.88,
"text": " Now, they both have similar, let's say, goods and bads."
},
{
"start": 209.88,
"end": 214.26,
"text": " Goods being, you can download lots of great games for very little money, and the bads"
},
{
"start": 214.26,
"end": 216.8,
"text": " being, most of those games are utter garbage."
},
{
"start": 216.8,
"end": 219.8,
"text": " To find the good games, you're going to have to dig through a mountain of shit, and you're"
},
{
"start": 219.8,
"end": 225.36,
"text": " still going to have to deal with touch controls, which still aren't quite at the level of traditional"
},
{
"start": 225.36,
"end": 227.8,
"text": " analog stick and face buttons."
},
{
"start": 227.8,
"end": 234.12,
"text": " Sure, they have great battery life, they have beautiful screens, but the experience of playing"
},
{
"start": 234.12,
"end": 239.92000000000002,
"text": " games on tablets just isn't at the level of playing on, say, a Nintendo 3DS or a PlayStation"
},
{
"start": 239.92000000000002,
"end": 240.92000000000002,
"text": " Vita."
},
{
"start": 240.92000000000002,
"end": 245.64000000000001,
"text": " And that's why I recommend those two systems, specifically the Vita, because the Vita feels"
},
{
"start": 245.64000000000001,
"end": 249.84,
"text": " like what the future of mobile gaming can and should be."
},
{
"start": 249.84,
"end": 254.66000000000003,
"text": " I don't know what portable video games will look like 10 years from now, but my hope is"
},
{
"start": 254.66,
"end": 257.96,
"text": " it looks something like the forward-facing PlayStation Vita."
},
{
"start": 257.96,
"end": 262.44,
"text": " Sure, Sony doesn't quite show it the love it deserves, but that doesn't mean that we"
},
{
"start": 262.44,
"end": 285.44,
"text": " can't."
}
] |
kJ9crNwe9do | So, if you've seen artificial intelligence in movies, it was probably trying to kill you. There's Skynet, Cylons, Ultron, Johnny Depp. The bad news is it's not just movies. A lot of smart people are legitimately worried about this, including the real-life Iron Man Elon Musk. We just can't predict what artificial intelligence will look like, or what it will want, or how it'll feel about humans. The good news is we're still pretty far from making it happen. Many theories about AI were based on the assumption that intelligence was pretty much located in the brain, and they had a specific type of brain in mind, a computational brain. It's like a computer chip that processed all these symbols that represent experience. So you have a symbol for tree, a symbol for bat, a symbol for the letter Q, and when you see those, your brain processes the data and you get experience. But we've learned a lot more about the brain since then, and the metaphor has started to break down. The brain is squishy and unpredictable, and it just doesn't map well to the logic of computers. You can't just stick the Intel chip from your laptop into a cyborg suit, and presto, you get something that looks like your brother or sister. So we can't code in human consciousness from the top down. But what if we tried from the ground up? The theory here is that consciousness arises out of a dynamic, complex interaction between a body and the world. So the program needs a body, and that body needs a world full of interesting stuff like trees and grass, and that's still tricky to do in the physical world. The body's this insanely complex system that we're only starting to understand. But researchers can attack smaller problems like image recognition by letting programs explore the web. A couple years ago, Google set loose 16,000 independent programs to sort through a mess of raw data with no clues about what it meant or what it had in common. After looking at 10 million YouTube thumbnails, the system finally figured out how to recognize cats. Even then, they were only right about 70% of the time. That approach might never create intelligence like ours, but along the way it's turned up a lot of really important research from roboticists, psychologists, and philosophers. Even if we can't create computers that think, we can use the same techniques to create computers that see and talk and reason. And more importantly, we can find out a lot more about what it means to be human. | [
{
"start": 0,
"end": 9.32,
"text": " So, if you've seen artificial intelligence in movies, it was probably trying to kill"
},
{
"start": 9.32,
"end": 10.32,
"text": " you."
},
{
"start": 10.32,
"end": 12.56,
"text": " There's Skynet, Cylons, Ultron, Johnny Depp."
},
{
"start": 12.56,
"end": 14.52,
"text": " The bad news is it's not just movies."
},
{
"start": 14.52,
"end": 18.44,
"text": " A lot of smart people are legitimately worried about this, including the real-life Iron Man"
},
{
"start": 18.44,
"end": 19.64,
"text": " Elon Musk."
},
{
"start": 19.64,
"end": 23.68,
"text": " We just can't predict what artificial intelligence will look like, or what it will want, or how"
},
{
"start": 23.68,
"end": 25.54,
"text": " it'll feel about humans."
},
{
"start": 25.54,
"end": 28.580000000000002,
"text": " The good news is we're still pretty far from making it happen."
},
{
"start": 28.58,
"end": 32.32,
"text": " Many theories about AI were based on the assumption that intelligence was pretty much located"
},
{
"start": 32.32,
"end": 36.48,
"text": " in the brain, and they had a specific type of brain in mind, a computational brain."
},
{
"start": 36.48,
"end": 40.76,
"text": " It's like a computer chip that processed all these symbols that represent experience."
},
{
"start": 40.76,
"end": 44.56,
"text": " So you have a symbol for tree, a symbol for bat, a symbol for the letter Q, and when you"
},
{
"start": 44.56,
"end": 48.44,
"text": " see those, your brain processes the data and you get experience."
},
{
"start": 48.44,
"end": 51.54,
"text": " But we've learned a lot more about the brain since then, and the metaphor has started to"
},
{
"start": 51.54,
"end": 52.54,
"text": " break down."
},
{
"start": 52.54,
"end": 56.84,
"text": " The brain is squishy and unpredictable, and it just doesn't map well to the logic of computers."
},
{
"start": 56.84,
"end": 61.080000000000005,
"text": " You can't just stick the Intel chip from your laptop into a cyborg suit, and presto,"
},
{
"start": 61.080000000000005,
"end": 63.06,
"text": " you get something that looks like your brother or sister."
},
{
"start": 63.06,
"end": 66.16,
"text": " So we can't code in human consciousness from the top down."
},
{
"start": 66.16,
"end": 67.94,
"text": " But what if we tried from the ground up?"
},
{
"start": 67.94,
"end": 72.16,
"text": " The theory here is that consciousness arises out of a dynamic, complex interaction between"
},
{
"start": 72.16,
"end": 73.16,
"text": " a body and the world."
},
{
"start": 73.16,
"end": 76.88,
"text": " So the program needs a body, and that body needs a world full of interesting stuff like"
},
{
"start": 76.88,
"end": 80.32000000000001,
"text": " trees and grass, and that's still tricky to do in the physical world."
},
{
"start": 80.32000000000001,
"end": 83.80000000000001,
"text": " The body's this insanely complex system that we're only starting to understand."
},
{
"start": 83.8,
"end": 87.64,
"text": " But researchers can attack smaller problems like image recognition by letting programs"
},
{
"start": 87.64,
"end": 88.64,
"text": " explore the web."
},
{
"start": 88.64,
"end": 92.92,
"text": " A couple years ago, Google set loose 16,000 independent programs to sort through a mess"
},
{
"start": 92.92,
"end": 96.44,
"text": " of raw data with no clues about what it meant or what it had in common."
},
{
"start": 96.44,
"end": 100.6,
"text": " After looking at 10 million YouTube thumbnails, the system finally figured out how to recognize"
},
{
"start": 100.6,
"end": 101.6,
"text": " cats."
},
{
"start": 101.6,
"end": 103.72,
"text": " Even then, they were only right about 70% of the time."
},
{
"start": 103.72,
"end": 107.08,
"text": " That approach might never create intelligence like ours, but along the way it's turned"
},
{
"start": 107.08,
"end": 111.9,
"text": " up a lot of really important research from roboticists, psychologists, and philosophers."
},
{
"start": 111.9,
"end": 116.12,
"text": " Even if we can't create computers that think, we can use the same techniques to create computers"
},
{
"start": 116.12,
"end": 118.4,
"text": " that see and talk and reason."
},
{
"start": 118.4,
"end": 143.96,
"text": " And more importantly, we can find out a lot more about what it means to be human."
}
] |
P3yRbhUu6As | And we are live. Good morning, good evening, good afternoon, good day, internet. Welcome to another week where we hang out with Alexis Ohanian, the host, co-founder of Reddit, host of Small Empires, co-founder of Reddit, and a whole bunch of other stuff. And Kirk. And Kirk. Yeah. Who helped create Small Empires, which is an awesome show on the internet about startups hosted by Alexis Ohanian, the dude in our hangout. This week, the episode was about, actually it was a really interesting episode. I watched it this morning. It was on a company called Sandwich, or Sandwich Video, who makes those Kickstarter videos or Indiegogo videos or just like startup videos. And they're actually pretty interesting because I have backed Kickstarter projects and I've backed Indiegogo projects and it sucks to admit, but a lot of those projects I backed because of the video. Like the video is compelling. I'm like, oh, this company seems legit. Their video is good. That's like what Kickstarter is. It's like, oh, do you have a good video? And even in the episode, that cooler, they failed, they flopped, and then they were back a few months later, and they shattered Kickstarter's record because they had a good video. So let's talk about this company, Alexis. What do you think about them and what's the deal with them? I was really pleased. I really, like, Adam's a hell of a guy. He's a founder with a great beard. I have become more and more aware of their work over the last couple of years because I've seen more and more companies that I've advised basically trip over themselves to try to get a sandwich video made. To the point where it's become a don't mean, like, or this idea of a sandwich video. There are plenty of people, like the cooler guys, people might see that and think, oh, right, it's like a sandwich video. I mean, it wasn't per se, but what Sandwich has done has really created a type of video, which is like a, it's like the 21st Century infomercial. Their tape is just so authentic. You know what I think is actually an interesting part of the whole thing? It's like, yeah, a good video will make me more inclined to donate to a Kickstarter or Indiegogo or even just be interested in the project, but on the converse side, like a bad video, I'm just, I'm like running for the hills. You know what I mean? It's better to just have a good infographic or even just a good paragraph than a bad video. A bad video, it's like you don't even take yourself seriously. Right, and I think that's also partly because Kickstarter is unlike that. You hit the project and it's like nice, bold title and then boom, you're already, you're hit with that video right away. But I do agree with you, like if some company has some jank video, you're like, okay, these guys can't even afford or create a good video. Why would I believe in the project? And I think that works inversely too, which is why Sandwich is so successful. And it's interesting the way they got started too, for those that haven't seen the episode yet, I'm going to spoil it for you. They made like an app and he, the guy, Adam his name is, he starred in his own video and then this sort of got his own ball rolling because people were like, oh, we want our own videos made. And now it seems like a majority of those great Kickstarter videos are done by Sandwich. And I had no idea they did things for Square and the coin video they did. And now I kind of want to go back and watch some of them because he's in all of them. Like that's such a good troll. He creates the videos. He is the man behind this and he's just right there in front of you selling you these things or actually not really selling you these things, just straight up, this is a thing, here's how it works, do whatever you want now. It's just like explaining and then like suggesting, like I think it's dope, I don't know. You know like, which is the way that it's just nice because it's almost like, Alexis, like what you're saying, it's like the modern day infomercial but it's like, it's almost more of like a conversational, like it's like, it's kind of like talking to a friend, it's like here's a thing that I like, here's some dope graphics that I made that explain the thing that I like but basically I'm just telling you about what I like. I don't know, get it if you want. Like, that's exactly the way that I like it. I mean if they did it like Billy Mays, I think it would fail. There is something like, this is very unique to the world we live in now where people are craving like authenticity and so even, yeah, I mean everyone knows these are pitch videos for a product but their approach is like, okay look, we all know this is a pitch video but let me just talk like a dude. Yeah, basically. Alexis, do you think they have the right business model approach? I mean they've got to be taking 5, 10 something percent equity in order for them to make it worth it. He said they did 50 videos in a year, that's one a week and they're a team of nine he said. But granted, their videos kick ass and they usually really do help. He was even saying it's almost as if Sandwich is launching these products for these companies. Do you think that that approach is the way to do it or do you think it would be better off in the long term to get a huge sum up front like charge like 50 grand video or something? Well I mean they are, there are some clients who they are charging a sum up front but it lets them, basically it lets them pay the bills to pay employees and take the bigger bets on the upstarts with the equity revenue share thing. I mean I think like look, this is, if they weren't doing this, this would be like every other, just about every other production company I've encountered. And none of those businesses can really scale because when you're talking just pure revenue, like you're only going to be able to charge so much and then when you do, you have to hire a certain number of people in order to get the product, to get the thing made. And that's a business that like fundamentally does not scale because you just have to always be hiring more people as you're creating, as you're growing, you have to hire more people and you still have to keep quality up really high. Those are two very hard things to do if you're talking about building like a billion dollar company. It's doable but it's really, really hard and it takes a really, really long time. So I love the fact that they're thinking about other ways to make money that are working with their partners, taking bigger risks but potentially getting bigger rewards. If they make the video for the next Facebook, forgive the expression, they could very quickly find themselves with a lot of cash flow. Right, I think they own some part of the company. I think it's like, we kind of make this point in the video but like there is no reason why they shouldn't be factored in equity wise along with everyone else. Like we were saying, if there's a bad video, it's as bad as having a bug in your code that makes it so every time you try to order something, the thing crashes. Like people won't use it again or they'll never use it at all. So it's like it makes sense that they should be a part of it. It makes – I don't know. It was the first time that it actually made sense and it will help them make good business. It's so interesting because I can't think of another company that does something like this. They're able to get their hands tied with so many different companies. It's kind of like a really awesome business idea and can it be done with any other type of service besides like this video thing? I guess like a PR company maybe but PR companies never ask for like a share of the company, right? Yeah, I mean the only thing that we were able to find were in like the 2000s before the first bubble burst, there were a lot of design, like web design firms who were taking equity and since antiquity, lawyers have been taking equity in exchange for work because legal fees are so expensive. Right, that makes sense. The thing is, I think if they brought this model to – you know, there are a lot of production companies who do like small businesses of all stripes and if they brought this to like a baker or you know, even if it was like Melissa's Cupcakes, like a big baker, I think the response would be like, who the hell are you and what the hell are you talking about? Yeah. Since it's the start-up world, that sort of equity trading and like talking a lot about equity and valuation is just part of – it almost seems more part of the start-up world than the other sorts of entrepreneurs or entrepreneurship. So it's like Sandwich happens to be in the perfect space for this to be happening. So I can see like a tech PR firm trying to do something like this but like the tech PR firm would be pushing the Sandwich video. Basically, yeah, basically. They are literally like the production company, they are doing everything to make that video created. Right, creating like part of the product. Right, right. In a sense. I mean can this business continue lasting like will Kickstarter continue? Go ahead Alexis. Well it's less – there's definitely the crowdfunding part. Excuse me and there's that – we talked about this in the August episode. It's one thing, you know, it's great to set expectations really high which is what these great videos do. It's another thing to actually meet them. Hard work is hard. It's hard. But that's only a portion of what they are doing. There are a bunch of startups that have actually built products that are ready to ship, that are great, that they just want help spreading the word around. These tend to be software ones but regardless, it's really – I think what's interesting to me is a PR firm can't really demonstrably show that they had an impact. I mean it's like – I've been doing this for a little while and if you've got a cool thing that you're launching, people are going to want to write about it. So it's more like how do you help us create a cool thing or a good thing or an interesting thing and Sandwich is actually creating that. I think because there's so much competition now with early stage investing, so like seed investors, the first bit of investing – look at this, I'm referencing all kinds of stuff. It's like part pick. You cobble that seed from different angel investors and so you go around with a hat, you know 10, 15, 20, 30 people might be in your seed round and these kinds of investors really have to compete over cool deals, over good companies that have sort of traction and hype because there's plenty of money to go around for these companies. And so if you're one of the lucky companies that has the hype, you basically can take your pick of investors or at least has the promises, the magic, whatever you call it. And having someone like Sandwich in the mix is really interesting because like Joe Dentist who is like an angel investor on the side, his $10,000 or his $50,000 of angel investing is really just dumb money. Sorry Joe the Dentist. Like he can't add a ton of value to an early stage company but if Sandwich comes in and offers to do this video for some portion, that's hugely valuable to the company. So now all of a sudden they're acting in a world of investors where they're bringing value that like 95% of early stage investors can't provide the value that Sandwich can. No one is asking – you don't ask an investor or even usually a developer or even sometimes a CEO to frame and tell the story of what you're trying to do. And sometimes people make great stuff without even realizing how great it is or how to tell people how great it is. And like I can see like Sandwich making these videos that are like here's how to use this thing, it's awesome. I would imagine that there have been certain occasions where the people who hired them to do it didn't even realize how dope the things that they were presenting. You know what I mean? Like oh, I can explain it that way. Like push for pizza isn't a great example of that because push for pizza is like oh look I pushed it and there's pizza. But like I don't know, even just like seeing the thing in action is so much different than hearing about it. If that makes sense. No, I totally agree with you. And it's just I guess it's fair to say that Sandwich has like a very – like they play an important role for these companies. Like sure, like Alexis you were saying the $10,000 seed is like it's cool but it's like okay you have $10,000 in cash, what are you going to do? But coming like the videos that get made and his like creative direction, he's like effectively creating the product in video form for them and that is like invaluable. You really can't put a price on that. Well you can, you charge for equity but – Well it's like a pitch to customers. And I think a lot of times sometimes when I'm seeing people pitch their startup or their idea, it sounds like they're pitching to an investor and I don't want to hear someone talking to them. Like I don't care about most of the things that as like a consumer, I don't care about Sandwich. Yeah, he's really good at telling that consumer facing story. Yeah, because that's – it's basically just telling the truth about what it's like to use the thing. Right, and it was interesting, the dude with the beard I think, someone in the episode was saying that a lot of the companies they work with, they are products that they would actually like use. So it's cool to see that they are sort of enjoying and not just like – they're not just doing it for the money, they actually enjoy these products and they get to sort of put them in the best light possible. It's pretty interesting. Yeah, really cool. So Alexis, you think they're going to be able to like continue going? I know there's like Kickstarter projects happening all the time but this can't last forever. Can't it though? I mean Facebook has been around for 10 years, so yeah. But like advertising has been around since prostitution started. That's also true. You know what I mean? Like there's always been somebody saying, hey, here's the good thing, go over here. So then do they move away from doing just startup videos, like startup company videos to like I don't know, making TV commercials for things? They have. They've done TV commercials for like – Oh, they have. They've done TV commercials for mostly like internet based companies. But I think that they've also done some bigger stuff with just normal brands that like just because they're good and brands want to be involved. So is it – are they special because their videos are so good? Like is that just what it is? Is that the magic? I think so good. Like commercials are – the production quality of commercials is fairly across the board great. You know what I mean? Like their videos are production wise on the level of commercials but the tenor of them and the tone of them is so distinct and so aligned with the way that it seems like many – it seems like it resonates with many, many, many people. And so I don't think that there's – they're not necessarily like objectively better than anyone else. They're just better at doing exactly what they do. You know what I mean? Like Chipotle wouldn't want to – Chipotle mostly does like stop motion ads, right? Like you wouldn't hire a sandwich to do like a stop motion Chipotle ad. But like if you want someone to beautifully and simply present what your product, service or idea is then that's when you go to sandwich. Interesting. You know what I mean? That's at least my takeaway. It's like they invest in what they do bar none hands down. I guess it's only a matter of time before a competitor comes along but this Adam, this creative vision is like that's everything of the company. Like he was one person before like he was just one human with – and he still sort of has like all the – he seems like – I don't know when you guys were there did you watch them film any videos by any chance or no? Yeah. Unfortunately we weren't able to actually go on set. We had to have a stringer in LA go on set. But I think basically it's like he has a team of folks who work for him and with him and I think it's like – I think that he's found a way to make sure that there's a consistent vision while being able to trust people and it's like a typical creative director. It's like a Neelai at the verge. It's like he's guiding but a little bit more than maybe an editor in chief would. Right. And he's also starring in his own videos too. Many times starring, many times writing, many times directing. But I think they figured out a way to provide a level of autonomy to their directors that's pretty admirable while still maintaining Adam's vision. Yeah. It's crazy. It's a crazy, crazy company that he started. And he's everywhere. He's really, really everywhere. Yeah man. I saw him on my TV a couple of days ago on Hulu. He was doing the next set. I was like oh. Great. Wait, he was – wait, he's in the Hulu ad? No, he's on the CarMax ad that was playing on Hulu. Ah. Yeah, I was in college football this weekend. Yeah, I was like hey, what's up man? How you doing? Wow. Wow. Okay, cool. Well, I guess there's nothing – there's not much left to say about this company other than that they're awesome and Adam is a really awesome creative genius. Yeah. I mean, do you guys have anything else to add or should we wrap it up? Adam has a really dope son. He was jumping all around the office. He was just a cool little dude. He's like – Shout out to Adam. And I'm sorry for spilling seltzer everywhere. Yeah, you spilled shit everywhere man. Did you break any electronics in the process of you spilling the seltzer? I missed so many electronics but I just – it was just everywhere. Except for electricity. Jeez. Well, thanks for everyone that tuned in. Thank you Alexis and Kirk for sitting in and chatting with us. We will probably be back next week with another one of these. What – Thursday. It's Thursday. Okay, so we'll be back on Thursday. World Star. World Star. World Star. Okay. World Star. World Star. So you can share it here first or maybe on Alexis' Instagram or front back account. But there is a small Epires episode on World Star. There is, Bennett. It's going to be awesome. Cool. Well, we'll be back on Thursday. Definitely check out the episode this week, sandwich video. It is found on YouTube.com slash The Verge or TheVerge.com, our video player right below the hero. Check out Alexis on Twitter. He's at Alexis Ohanian and Kirk. If you want to be found on Twitter. Kirk Larson. Kirk Larson. He's a cool dude. Yeah, I see him. Not Owen. Not Owen. Kirk Larson and Alexis Ohanian. Thanks for joining. And we'll see you guys on Thursday. Bye. Bye-bye. | [
{
"start": 0,
"end": 7,
"text": " And we are live. Good morning, good evening, good afternoon, good day, internet. Welcome"
},
{
"start": 8.56,
"end": 14.96,
"text": " to another week where we hang out with Alexis Ohanian, the host, co-founder of Reddit,"
},
{
"start": 14.96,
"end": 19.52,
"text": " host of Small Empires, co-founder of Reddit, and a whole bunch of other stuff."
},
{
"start": 19.52,
"end": 20.52,
"text": " And Kirk."
},
{
"start": 20.52,
"end": 21.52,
"text": " And Kirk."
},
{
"start": 21.52,
"end": 22.52,
"text": " Yeah."
},
{
"start": 22.52,
"end": 28.04,
"text": " Who helped create Small Empires, which is an awesome show on the internet about startups"
},
{
"start": 28.04,
"end": 31.119999999999997,
"text": " hosted by Alexis Ohanian, the dude in our hangout."
},
{
"start": 31.119999999999997,
"end": 34.48,
"text": " This week, the episode was about, actually it was a really interesting episode. I watched"
},
{
"start": 34.48,
"end": 41.48,
"text": " it this morning. It was on a company called Sandwich, or Sandwich Video, who makes those"
},
{
"start": 42,
"end": 49,
"text": " Kickstarter videos or Indiegogo videos or just like startup videos. And they're actually"
},
{
"start": 49.239999999999995,
"end": 55.14,
"text": " pretty interesting because I have backed Kickstarter projects and I've backed Indiegogo projects"
},
{
"start": 55.14,
"end": 61.660000000000004,
"text": " and it sucks to admit, but a lot of those projects I backed because of the video. Like"
},
{
"start": 61.660000000000004,
"end": 67.02,
"text": " the video is compelling. I'm like, oh, this company seems legit. Their video is good."
},
{
"start": 67.02,
"end": 69.96000000000001,
"text": " That's like what Kickstarter is. It's like, oh, do you have a good video? And even in"
},
{
"start": 69.96000000000001,
"end": 76.76,
"text": " the episode, that cooler, they failed, they flopped, and then they were back a few months"
},
{
"start": 76.76,
"end": 81.86,
"text": " later, and they shattered Kickstarter's record because they had a good video."
},
{
"start": 81.86,
"end": 85.8,
"text": " So let's talk about this company, Alexis. What do you think about them and what's"
},
{
"start": 85.8,
"end": 88.84,
"text": " the deal with them?"
},
{
"start": 88.84,
"end": 95.2,
"text": " I was really pleased. I really, like, Adam's a hell of a guy. He's a founder with a great"
},
{
"start": 95.2,
"end": 102.2,
"text": " beard. I have become more and more aware of their work over the last couple of years because"
},
{
"start": 104.92,
"end": 109.84,
"text": " I've seen more and more companies that I've advised basically trip over themselves to"
},
{
"start": 109.84,
"end": 115.2,
"text": " try to get a sandwich video made. To the point where it's become a don't mean, like, or"
},
{
"start": 115.2,
"end": 121.68,
"text": " this idea of a sandwich video. There are plenty of people, like the cooler guys, people might"
},
{
"start": 121.68,
"end": 125.32000000000001,
"text": " see that and think, oh, right, it's like a sandwich video. I mean, it wasn't per se,"
},
{
"start": 125.32000000000001,
"end": 130.64000000000001,
"text": " but what Sandwich has done has really created a type of video, which is like a, it's like"
},
{
"start": 130.64000000000001,
"end": 137.64000000000001,
"text": " the 21st Century infomercial. Their tape is just so authentic."
},
{
"start": 137.64,
"end": 143.72,
"text": " You know what I think is actually an interesting part of the whole thing? It's like, yeah,"
},
{
"start": 143.72,
"end": 148.67999999999998,
"text": " a good video will make me more inclined to donate to a Kickstarter or Indiegogo or even"
},
{
"start": 148.67999999999998,
"end": 154.67999999999998,
"text": " just be interested in the project, but on the converse side, like a bad video, I'm just,"
},
{
"start": 154.67999999999998,
"end": 159.98,
"text": " I'm like running for the hills. You know what I mean? It's better to just have a good infographic"
},
{
"start": 159.98,
"end": 165.48,
"text": " or even just a good paragraph than a bad video. A bad video, it's like you don't even take"
},
{
"start": 165.48,
"end": 166.48,
"text": " yourself seriously."
},
{
"start": 166.48,
"end": 171.07999999999998,
"text": " Right, and I think that's also partly because Kickstarter is unlike that. You hit the project"
},
{
"start": 171.07999999999998,
"end": 174.79999999999998,
"text": " and it's like nice, bold title and then boom, you're already, you're hit with that video"
},
{
"start": 174.79999999999998,
"end": 180,
"text": " right away. But I do agree with you, like if some company has some jank video, you're"
},
{
"start": 180,
"end": 184.6,
"text": " like, okay, these guys can't even afford or create a good video. Why would I believe in"
},
{
"start": 184.6,
"end": 191.16,
"text": " the project? And I think that works inversely too, which is why Sandwich is so successful."
},
{
"start": 191.16,
"end": 194.48,
"text": " And it's interesting the way they got started too, for those that haven't seen the episode"
},
{
"start": 194.48,
"end": 202.07999999999998,
"text": " yet, I'm going to spoil it for you. They made like an app and he, the guy, Adam his name"
},
{
"start": 202.07999999999998,
"end": 207.92,
"text": " is, he starred in his own video and then this sort of got his own ball rolling because people"
},
{
"start": 207.92,
"end": 213.16,
"text": " were like, oh, we want our own videos made. And now it seems like a majority of those"
},
{
"start": 213.16,
"end": 219.28,
"text": " great Kickstarter videos are done by Sandwich. And I had no idea they did things for Square"
},
{
"start": 219.28,
"end": 225.24,
"text": " and the coin video they did. And now I kind of want to go back and watch some of them"
},
{
"start": 225.24,
"end": 231.72,
"text": " because he's in all of them. Like that's such a good troll. He creates the videos. He is"
},
{
"start": 231.72,
"end": 235.64,
"text": " the man behind this and he's just right there in front of you selling you these things or"
},
{
"start": 235.64,
"end": 240.48,
"text": " actually not really selling you these things, just straight up, this is a thing, here's"
},
{
"start": 240.48,
"end": 242.4,
"text": " how it works, do whatever you want now."
},
{
"start": 242.4,
"end": 247.28,
"text": " It's just like explaining and then like suggesting, like I think it's dope, I don't know. You"
},
{
"start": 247.28,
"end": 252.16,
"text": " know like, which is the way that it's just nice because it's almost like, Alexis, like"
},
{
"start": 252.16,
"end": 255.08,
"text": " what you're saying, it's like the modern day infomercial but it's like, it's almost more"
},
{
"start": 255.08,
"end": 260.8,
"text": " of like a conversational, like it's like, it's kind of like talking to a friend, it's"
},
{
"start": 260.8,
"end": 264.44,
"text": " like here's a thing that I like, here's some dope graphics that I made that explain the"
},
{
"start": 264.44,
"end": 269.56,
"text": " thing that I like but basically I'm just telling you about what I like. I don't know, get it"
},
{
"start": 269.56,
"end": 270.56,
"text": " if you want."
},
{
"start": 270.56,
"end": 277.32,
"text": " Like, that's exactly the way that I like it."
},
{
"start": 277.32,
"end": 283.64,
"text": " I mean if they did it like Billy Mays, I think it would fail. There is something like, this"
},
{
"start": 283.64,
"end": 287.76,
"text": " is very unique to the world we live in now where people are craving like authenticity"
},
{
"start": 287.76,
"end": 292.24,
"text": " and so even, yeah, I mean everyone knows these are pitch videos for a product but their approach"
},
{
"start": 292.24,
"end": 298.4,
"text": " is like, okay look, we all know this is a pitch video but let me just talk like a dude."
},
{
"start": 298.4,
"end": 304.91999999999996,
"text": " Yeah, basically. Alexis, do you think they have the right business model approach? I"
},
{
"start": 304.91999999999996,
"end": 313.47999999999996,
"text": " mean they've got to be taking 5, 10 something percent equity in order for them to make it"
},
{
"start": 313.47999999999996,
"end": 318.76,
"text": " worth it. He said they did 50 videos in a year, that's one a week and they're a team"
},
{
"start": 318.76,
"end": 327.67999999999995,
"text": " of nine he said. But granted, their videos kick ass and they usually really do help."
},
{
"start": 327.68,
"end": 332.40000000000003,
"text": " He was even saying it's almost as if Sandwich is launching these products for these companies."
},
{
"start": 332.40000000000003,
"end": 336.6,
"text": " Do you think that that approach is the way to do it or do you think it would be better"
},
{
"start": 336.6,
"end": 344.36,
"text": " off in the long term to get a huge sum up front like charge like 50 grand video or something?"
},
{
"start": 344.36,
"end": 348.76,
"text": " Well I mean they are, there are some clients who they are charging a sum up front but it"
},
{
"start": 348.76,
"end": 354.48,
"text": " lets them, basically it lets them pay the bills to pay employees and take the bigger"
},
{
"start": 354.48,
"end": 359.76,
"text": " bets on the upstarts with the equity revenue share thing. I mean I think like look, this"
},
{
"start": 359.76,
"end": 366.32,
"text": " is, if they weren't doing this, this would be like every other, just about every other"
},
{
"start": 366.32,
"end": 373.68,
"text": " production company I've encountered. And none of those businesses can really scale"
},
{
"start": 373.68,
"end": 378.90000000000003,
"text": " because when you're talking just pure revenue, like you're only going to be able to charge"
},
{
"start": 378.90000000000003,
"end": 383.16,
"text": " so much and then when you do, you have to hire a certain number of people in order to"
},
{
"start": 383.16,
"end": 388.28000000000003,
"text": " get the product, to get the thing made. And that's a business that like fundamentally"
},
{
"start": 388.28000000000003,
"end": 393.52000000000004,
"text": " does not scale because you just have to always be hiring more people as you're creating,"
},
{
"start": 393.52000000000004,
"end": 397.28000000000003,
"text": " as you're growing, you have to hire more people and you still have to keep quality"
},
{
"start": 397.28000000000003,
"end": 402.12,
"text": " up really high. Those are two very hard things to do if you're talking about building like"
},
{
"start": 402.12,
"end": 406.40000000000003,
"text": " a billion dollar company. It's doable but it's really, really hard and it takes a"
},
{
"start": 406.40000000000003,
"end": 412.22,
"text": " really, really long time. So I love the fact that they're thinking about other ways to"
},
{
"start": 412.22,
"end": 417.32000000000005,
"text": " make money that are working with their partners, taking bigger risks but potentially getting"
},
{
"start": 417.32000000000005,
"end": 424.24,
"text": " bigger rewards. If they make the video for the next Facebook, forgive the expression,"
},
{
"start": 424.24,
"end": 428.56,
"text": " they could very quickly find themselves with a lot of cash flow."
},
{
"start": 428.56,
"end": 433.52000000000004,
"text": " Right, I think they own some part of the company."
},
{
"start": 433.52000000000004,
"end": 438.88000000000005,
"text": " I think it's like, we kind of make this point in the video but like there is no reason why"
},
{
"start": 438.88,
"end": 443.36,
"text": " they shouldn't be factored in equity wise along with everyone else. Like we were saying,"
},
{
"start": 443.36,
"end": 450.24,
"text": " if there's a bad video, it's as bad as having a bug in your code that makes it so"
},
{
"start": 450.24,
"end": 454.32,
"text": " every time you try to order something, the thing crashes. Like people won't use it"
},
{
"start": 454.32,
"end": 459.52,
"text": " again or they'll never use it at all. So it's like it makes sense that they should"
},
{
"start": 459.52,
"end": 464.28,
"text": " be a part of it. It makes – I don't know. It was the first time that it actually made"
},
{
"start": 464.28,
"end": 467.68,
"text": " sense and it will help them make good business."
},
{
"start": 467.68,
"end": 470.88,
"text": " It's so interesting because I can't think of another company that does something like"
},
{
"start": 470.88,
"end": 477.52,
"text": " this. They're able to get their hands tied with so many different companies. It's kind"
},
{
"start": 477.52,
"end": 481.76,
"text": " of like a really awesome business idea and can it be done with any other type of service"
},
{
"start": 481.76,
"end": 487.08,
"text": " besides like this video thing? I guess like a PR company maybe but PR companies never"
},
{
"start": 487.08,
"end": 491.64,
"text": " ask for like a share of the company, right?"
},
{
"start": 491.64,
"end": 498.28,
"text": " Yeah, I mean the only thing that we were able to find were in like the 2000s before the"
},
{
"start": 498.28,
"end": 506.08,
"text": " first bubble burst, there were a lot of design, like web design firms who were taking equity"
},
{
"start": 506.08,
"end": 513.76,
"text": " and since antiquity, lawyers have been taking equity in exchange for work because legal"
},
{
"start": 513.76,
"end": 514.76,
"text": " fees are so expensive."
},
{
"start": 514.76,
"end": 515.76,
"text": " Right, that makes sense."
},
{
"start": 515.76,
"end": 520.84,
"text": " The thing is, I think if they brought this model to – you know, there are a lot of"
},
{
"start": 520.84,
"end": 525.96,
"text": " production companies who do like small businesses of all stripes and if they brought this to"
},
{
"start": 525.96,
"end": 531.6800000000001,
"text": " like a baker or you know, even if it was like Melissa's Cupcakes, like a big baker, I"
},
{
"start": 531.6800000000001,
"end": 535.84,
"text": " think the response would be like, who the hell are you and what the hell are you talking"
},
{
"start": 535.84,
"end": 536.84,
"text": " about?"
},
{
"start": 536.84,
"end": 537.84,
"text": " Yeah."
},
{
"start": 537.84,
"end": 542.5600000000001,
"text": " Since it's the start-up world, that sort of equity trading and like talking a lot about"
},
{
"start": 542.5600000000001,
"end": 546.84,
"text": " equity and valuation is just part of – it almost seems more part of the start-up world"
},
{
"start": 546.84,
"end": 550.96,
"text": " than the other sorts of entrepreneurs or entrepreneurship."
},
{
"start": 550.96,
"end": 556.12,
"text": " So it's like Sandwich happens to be in the perfect space for this to be happening."
},
{
"start": 556.12,
"end": 560.72,
"text": " So I can see like a tech PR firm trying to do something like this but like the tech PR"
},
{
"start": 560.72,
"end": 563.32,
"text": " firm would be pushing the Sandwich video."
},
{
"start": 563.32,
"end": 565.24,
"text": " Basically, yeah, basically."
},
{
"start": 565.24,
"end": 569.32,
"text": " They are literally like the production company, they are doing everything to make that video"
},
{
"start": 569.32,
"end": 570.32,
"text": " created."
},
{
"start": 570.32,
"end": 572.76,
"text": " Right, creating like part of the product."
},
{
"start": 572.76,
"end": 573.76,
"text": " Right, right."
},
{
"start": 573.76,
"end": 575.64,
"text": " In a sense."
},
{
"start": 575.64,
"end": 580.64,
"text": " I mean can this business continue lasting like will Kickstarter continue?"
},
{
"start": 580.64,
"end": 583.96,
"text": " Go ahead Alexis."
},
{
"start": 583.96,
"end": 588.88,
"text": " Well it's less – there's definitely the crowdfunding part."
},
{
"start": 588.88,
"end": 594.08,
"text": " Excuse me and there's that – we talked about this in the August episode."
},
{
"start": 594.08,
"end": 599.3199999999999,
"text": " It's one thing, you know, it's great to set expectations really high which is what"
},
{
"start": 599.3199999999999,
"end": 600.3199999999999,
"text": " these great videos do."
},
{
"start": 600.3199999999999,
"end": 602.52,
"text": " It's another thing to actually meet them."
},
{
"start": 602.52,
"end": 604.56,
"text": " Hard work is hard."
},
{
"start": 604.56,
"end": 605.88,
"text": " It's hard."
},
{
"start": 605.88,
"end": 610.76,
"text": " But that's only a portion of what they are doing."
},
{
"start": 610.76,
"end": 615.56,
"text": " There are a bunch of startups that have actually built products that are ready to ship, that"
},
{
"start": 615.56,
"end": 619.64,
"text": " are great, that they just want help spreading the word around."
},
{
"start": 619.64,
"end": 624.7199999999999,
"text": " These tend to be software ones but regardless, it's really – I think what's interesting"
},
{
"start": 624.7199999999999,
"end": 632.64,
"text": " to me is a PR firm can't really demonstrably show that they had an impact."
},
{
"start": 632.64,
"end": 637.76,
"text": " I mean it's like – I've been doing this for a little while and if you've got a cool"
},
{
"start": 637.76,
"end": 643.1999999999999,
"text": " thing that you're launching, people are going to want to write about it."
},
{
"start": 643.1999999999999,
"end": 648.28,
"text": " So it's more like how do you help us create a cool thing or a good thing or an interesting"
},
{
"start": 648.28,
"end": 652.16,
"text": " thing and Sandwich is actually creating that."
},
{
"start": 652.16,
"end": 659.36,
"text": " I think because there's so much competition now with early stage investing, so like seed"
},
{
"start": 659.36,
"end": 662.46,
"text": " investors, the first bit of investing – look at this, I'm referencing all kinds of stuff."
},
{
"start": 662.46,
"end": 663.46,
"text": " It's like part pick."
},
{
"start": 663.46,
"end": 670,
"text": " You cobble that seed from different angel investors and so you go around with a hat,"
},
{
"start": 670,
"end": 675.84,
"text": " you know 10, 15, 20, 30 people might be in your seed round and these kinds of investors"
},
{
"start": 675.84,
"end": 680.44,
"text": " really have to compete over cool deals, over good companies that have sort of traction"
},
{
"start": 680.44,
"end": 685.64,
"text": " and hype because there's plenty of money to go around for these companies."
},
{
"start": 685.64,
"end": 688.6800000000001,
"text": " And so if you're one of the lucky companies that has the hype, you basically can take"
},
{
"start": 688.68,
"end": 695.52,
"text": " your pick of investors or at least has the promises, the magic, whatever you call it."
},
{
"start": 695.52,
"end": 701.88,
"text": " And having someone like Sandwich in the mix is really interesting because like Joe Dentist"
},
{
"start": 701.88,
"end": 709.18,
"text": " who is like an angel investor on the side, his $10,000 or his $50,000 of angel investing"
},
{
"start": 709.18,
"end": 710.9599999999999,
"text": " is really just dumb money."
},
{
"start": 710.9599999999999,
"end": 711.9599999999999,
"text": " Sorry Joe the Dentist."
},
{
"start": 711.9599999999999,
"end": 716.76,
"text": " Like he can't add a ton of value to an early stage company but if Sandwich comes in and"
},
{
"start": 716.76,
"end": 724.84,
"text": " offers to do this video for some portion, that's hugely valuable to the company."
},
{
"start": 724.84,
"end": 729.36,
"text": " So now all of a sudden they're acting in a world of investors where they're bringing"
},
{
"start": 729.36,
"end": 737.84,
"text": " value that like 95% of early stage investors can't provide the value that Sandwich can."
},
{
"start": 737.84,
"end": 743,
"text": " No one is asking – you don't ask an investor or even usually a developer or even sometimes"
},
{
"start": 743,
"end": 747.48,
"text": " a CEO to frame and tell the story of what you're trying to do."
},
{
"start": 747.48,
"end": 751.88,
"text": " And sometimes people make great stuff without even realizing how great it is or how to tell"
},
{
"start": 751.88,
"end": 753.5,
"text": " people how great it is."
},
{
"start": 753.5,
"end": 758.28,
"text": " And like I can see like Sandwich making these videos that are like here's how to use this"
},
{
"start": 758.28,
"end": 760.36,
"text": " thing, it's awesome."
},
{
"start": 760.36,
"end": 765.4,
"text": " I would imagine that there have been certain occasions where the people who hired them"
},
{
"start": 765.4,
"end": 769.64,
"text": " to do it didn't even realize how dope the things that they were presenting."
},
{
"start": 769.64,
"end": 770.64,
"text": " You know what I mean?"
},
{
"start": 770.64,
"end": 773.56,
"text": " Like oh, I can explain it that way."
},
{
"start": 773.56,
"end": 777.52,
"text": " Like push for pizza isn't a great example of that because push for pizza is like oh"
},
{
"start": 777.52,
"end": 779.28,
"text": " look I pushed it and there's pizza."
},
{
"start": 779.28,
"end": 785,
"text": " But like I don't know, even just like seeing the thing in action is so much different than"
},
{
"start": 785,
"end": 786,
"text": " hearing about it."
},
{
"start": 786,
"end": 787,
"text": " If that makes sense."
},
{
"start": 787,
"end": 789.4,
"text": " No, I totally agree with you."
},
{
"start": 789.4,
"end": 795.74,
"text": " And it's just I guess it's fair to say that Sandwich has like a very – like they"
},
{
"start": 795.74,
"end": 798.08,
"text": " play an important role for these companies."
},
{
"start": 798.08,
"end": 803.2,
"text": " Like sure, like Alexis you were saying the $10,000 seed is like it's cool but it's"
},
{
"start": 803.2,
"end": 805.9200000000001,
"text": " like okay you have $10,000 in cash, what are you going to do?"
},
{
"start": 805.9200000000001,
"end": 811.6600000000001,
"text": " But coming like the videos that get made and his like creative direction, he's like effectively"
},
{
"start": 811.6600000000001,
"end": 817.5600000000001,
"text": " creating the product in video form for them and that is like invaluable."
},
{
"start": 817.5600000000001,
"end": 818.8000000000001,
"text": " You really can't put a price on that."
},
{
"start": 818.8000000000001,
"end": 820.2,
"text": " Well you can, you charge for equity but –"
},
{
"start": 820.2,
"end": 824.84,
"text": " Well it's like a pitch to customers."
},
{
"start": 824.84,
"end": 828.48,
"text": " And I think a lot of times sometimes when I'm seeing people pitch their startup or"
},
{
"start": 828.48,
"end": 832.84,
"text": " their idea, it sounds like they're pitching to an investor and I don't want to hear"
},
{
"start": 832.84,
"end": 833.96,
"text": " someone talking to them."
},
{
"start": 833.96,
"end": 839.2800000000001,
"text": " Like I don't care about most of the things that as like a consumer, I don't care about"
},
{
"start": 839.2800000000001,
"end": 840.2800000000001,
"text": " Sandwich."
},
{
"start": 840.2800000000001,
"end": 843.96,
"text": " Yeah, he's really good at telling that consumer facing story."
},
{
"start": 843.96,
"end": 847.76,
"text": " Yeah, because that's – it's basically just telling the truth about what it's like"
},
{
"start": 847.76,
"end": 848.76,
"text": " to use the thing."
},
{
"start": 848.76,
"end": 854.24,
"text": " Right, and it was interesting, the dude with the beard I think, someone in the episode"
},
{
"start": 854.24,
"end": 859.54,
"text": " was saying that a lot of the companies they work with, they are products that they would"
},
{
"start": 859.54,
"end": 860.54,
"text": " actually like use."
},
{
"start": 860.54,
"end": 864.88,
"text": " So it's cool to see that they are sort of enjoying and not just like – they're not"
},
{
"start": 864.88,
"end": 869.16,
"text": " just doing it for the money, they actually enjoy these products and they get to sort"
},
{
"start": 869.16,
"end": 870.72,
"text": " of put them in the best light possible."
},
{
"start": 870.72,
"end": 872.44,
"text": " It's pretty interesting."
},
{
"start": 872.44,
"end": 875.32,
"text": " Yeah, really cool."
},
{
"start": 875.32,
"end": 878.64,
"text": " So Alexis, you think they're going to be able to like continue going?"
},
{
"start": 878.64,
"end": 883,
"text": " I know there's like Kickstarter projects happening all the time but this can't last"
},
{
"start": 883,
"end": 884,
"text": " forever."
},
{
"start": 884,
"end": 885,
"text": " Can't it though?"
},
{
"start": 885,
"end": 889.84,
"text": " I mean Facebook has been around for 10 years, so yeah."
},
{
"start": 889.84,
"end": 893.08,
"text": " But like advertising has been around since prostitution started."
},
{
"start": 893.08,
"end": 894.08,
"text": " That's also true."
},
{
"start": 894.08,
"end": 895.08,
"text": " You know what I mean?"
},
{
"start": 895.08,
"end": 899.72,
"text": " Like there's always been somebody saying, hey, here's the good thing, go over here."
},
{
"start": 899.72,
"end": 904.64,
"text": " So then do they move away from doing just startup videos, like startup company videos"
},
{
"start": 904.64,
"end": 907.88,
"text": " to like I don't know, making TV commercials for things?"
},
{
"start": 907.88,
"end": 908.88,
"text": " They have."
},
{
"start": 908.88,
"end": 909.88,
"text": " They've done TV commercials for like –"
},
{
"start": 909.88,
"end": 910.88,
"text": " Oh, they have."
},
{
"start": 910.88,
"end": 915.72,
"text": " They've done TV commercials for mostly like internet based companies."
},
{
"start": 915.72,
"end": 919.56,
"text": " But I think that they've also done some bigger stuff with just normal brands that"
},
{
"start": 919.56,
"end": 924.6,
"text": " like just because they're good and brands want to be involved."
},
{
"start": 924.6,
"end": 928.6,
"text": " So is it – are they special because their videos are so good?"
},
{
"start": 928.6,
"end": 930.24,
"text": " Like is that just what it is?"
},
{
"start": 930.24,
"end": 931.24,
"text": " Is that the magic?"
},
{
"start": 931.24,
"end": 933.48,
"text": " I think so good."
},
{
"start": 933.48,
"end": 938.92,
"text": " Like commercials are – the production quality of commercials is fairly across the board"
},
{
"start": 938.92,
"end": 939.92,
"text": " great."
},
{
"start": 939.92,
"end": 940.92,
"text": " You know what I mean?"
},
{
"start": 940.92,
"end": 945.8399999999999,
"text": " Like their videos are production wise on the level of commercials but the tenor of them"
},
{
"start": 945.8399999999999,
"end": 950.88,
"text": " and the tone of them is so distinct and so aligned with the way that it seems like many"
},
{
"start": 950.88,
"end": 954.24,
"text": " – it seems like it resonates with many, many, many people."
},
{
"start": 954.24,
"end": 958.5,
"text": " And so I don't think that there's – they're not necessarily like objectively better than"
},
{
"start": 958.5,
"end": 959.5,
"text": " anyone else."
},
{
"start": 959.5,
"end": 963.88,
"text": " They're just better at doing exactly what they do."
},
{
"start": 963.88,
"end": 964.88,
"text": " You know what I mean?"
},
{
"start": 964.88,
"end": 969.7199999999999,
"text": " Like Chipotle wouldn't want to – Chipotle mostly does like stop motion ads, right?"
},
{
"start": 969.72,
"end": 973.52,
"text": " Like you wouldn't hire a sandwich to do like a stop motion Chipotle ad."
},
{
"start": 973.52,
"end": 979.36,
"text": " But like if you want someone to beautifully and simply present what your product, service"
},
{
"start": 979.36,
"end": 982.9200000000001,
"text": " or idea is then that's when you go to sandwich."
},
{
"start": 982.9200000000001,
"end": 983.9200000000001,
"text": " Interesting."
},
{
"start": 983.9200000000001,
"end": 984.9200000000001,
"text": " You know what I mean?"
},
{
"start": 984.9200000000001,
"end": 985.9200000000001,
"text": " That's at least my takeaway."
},
{
"start": 985.9200000000001,
"end": 992.24,
"text": " It's like they invest in what they do bar none hands down."
},
{
"start": 992.24,
"end": 997.32,
"text": " I guess it's only a matter of time before a competitor comes along but this Adam, this"
},
{
"start": 997.32,
"end": 999.44,
"text": " creative vision is like that's everything of the company."
},
{
"start": 999.44,
"end": 1004.48,
"text": " Like he was one person before like he was just one human with – and he still sort"
},
{
"start": 1004.48,
"end": 1008.96,
"text": " of has like all the – he seems like – I don't know when you guys were there did"
},
{
"start": 1008.96,
"end": 1011.96,
"text": " you watch them film any videos by any chance or no?"
},
{
"start": 1011.96,
"end": 1012.96,
"text": " Yeah."
},
{
"start": 1012.96,
"end": 1014.7,
"text": " Unfortunately we weren't able to actually go on set."
},
{
"start": 1014.7,
"end": 1017.84,
"text": " We had to have a stringer in LA go on set."
},
{
"start": 1017.84,
"end": 1023.5200000000001,
"text": " But I think basically it's like he has a team of folks who work for him and with him"
},
{
"start": 1023.52,
"end": 1031.28,
"text": " and I think it's like – I think that he's found a way to make sure that there's a"
},
{
"start": 1031.28,
"end": 1035.52,
"text": " consistent vision while being able to trust people and it's like a typical creative"
},
{
"start": 1035.52,
"end": 1036.52,
"text": " director."
},
{
"start": 1036.52,
"end": 1039.4,
"text": " It's like a Neelai at the verge."
},
{
"start": 1039.4,
"end": 1046.28,
"text": " It's like he's guiding but a little bit more than maybe an editor in chief would."
},
{
"start": 1046.28,
"end": 1047.28,
"text": " Right."
},
{
"start": 1047.28,
"end": 1049.48,
"text": " And he's also starring in his own videos too."
},
{
"start": 1049.48,
"end": 1055.6,
"text": " Many times starring, many times writing, many times directing."
},
{
"start": 1055.6,
"end": 1060.28,
"text": " But I think they figured out a way to provide a level of autonomy to their directors that's"
},
{
"start": 1060.28,
"end": 1064.56,
"text": " pretty admirable while still maintaining Adam's vision."
},
{
"start": 1064.56,
"end": 1065.56,
"text": " Yeah."
},
{
"start": 1065.56,
"end": 1066.56,
"text": " It's crazy."
},
{
"start": 1066.56,
"end": 1070.84,
"text": " It's a crazy, crazy company that he started."
},
{
"start": 1070.84,
"end": 1071.84,
"text": " And he's everywhere."
},
{
"start": 1071.84,
"end": 1072.84,
"text": " He's really, really everywhere."
},
{
"start": 1072.84,
"end": 1073.84,
"text": " Yeah man."
},
{
"start": 1073.84,
"end": 1076.84,
"text": " I saw him on my TV a couple of days ago on Hulu."
},
{
"start": 1076.84,
"end": 1077.84,
"text": " He was doing the next set."
},
{
"start": 1077.84,
"end": 1078.84,
"text": " I was like oh."
},
{
"start": 1078.84,
"end": 1079.84,
"text": " Great."
},
{
"start": 1079.84,
"end": 1081.9199999999998,
"text": " Wait, he was – wait, he's in the Hulu ad?"
},
{
"start": 1081.9199999999998,
"end": 1085.6399999999999,
"text": " No, he's on the CarMax ad that was playing on Hulu."
},
{
"start": 1085.6399999999999,
"end": 1086.6399999999999,
"text": " Ah."
},
{
"start": 1086.6399999999999,
"end": 1089.76,
"text": " Yeah, I was in college football this weekend."
},
{
"start": 1089.76,
"end": 1092.8,
"text": " Yeah, I was like hey, what's up man?"
},
{
"start": 1092.8,
"end": 1094.8,
"text": " How you doing?"
},
{
"start": 1094.8,
"end": 1095.8,
"text": " Wow."
},
{
"start": 1095.8,
"end": 1096.8,
"text": " Wow."
},
{
"start": 1096.8,
"end": 1097.8,
"text": " Okay, cool."
},
{
"start": 1097.8,
"end": 1100.52,
"text": " Well, I guess there's nothing – there's not much left to say about this company other"
},
{
"start": 1100.52,
"end": 1104.9599999999998,
"text": " than that they're awesome and Adam is a really awesome creative genius."
},
{
"start": 1104.9599999999998,
"end": 1105.9599999999998,
"text": " Yeah."
},
{
"start": 1105.96,
"end": 1110.76,
"text": " I mean, do you guys have anything else to add or should we wrap it up?"
},
{
"start": 1110.76,
"end": 1113.6000000000001,
"text": " Adam has a really dope son."
},
{
"start": 1113.6000000000001,
"end": 1114.8400000000001,
"text": " He was jumping all around the office."
},
{
"start": 1114.8400000000001,
"end": 1116.32,
"text": " He was just a cool little dude."
},
{
"start": 1116.32,
"end": 1119.32,
"text": " He's like – Shout out to Adam."
},
{
"start": 1119.32,
"end": 1122.68,
"text": " And I'm sorry for spilling seltzer everywhere."
},
{
"start": 1122.68,
"end": 1126.68,
"text": " Yeah, you spilled shit everywhere man."
},
{
"start": 1126.68,
"end": 1129.76,
"text": " Did you break any electronics in the process of you spilling the seltzer?"
},
{
"start": 1129.76,
"end": 1134.3600000000001,
"text": " I missed so many electronics but I just – it was just everywhere."
},
{
"start": 1134.36,
"end": 1136.4799999999998,
"text": " Except for electricity."
},
{
"start": 1136.4799999999998,
"end": 1137.4799999999998,
"text": " Jeez."
},
{
"start": 1137.4799999999998,
"end": 1141.36,
"text": " Well, thanks for everyone that tuned in."
},
{
"start": 1141.36,
"end": 1145.8,
"text": " Thank you Alexis and Kirk for sitting in and chatting with us."
},
{
"start": 1145.8,
"end": 1149.4799999999998,
"text": " We will probably be back next week with another one of these."
},
{
"start": 1149.4799999999998,
"end": 1150.4799999999998,
"text": " What – Thursday."
},
{
"start": 1150.4799999999998,
"end": 1151.4799999999998,
"text": " It's Thursday."
},
{
"start": 1151.4799999999998,
"end": 1154.24,
"text": " Okay, so we'll be back on Thursday."
},
{
"start": 1154.24,
"end": 1155.76,
"text": " World Star."
},
{
"start": 1155.76,
"end": 1156.76,
"text": " World Star."
},
{
"start": 1156.76,
"end": 1157.76,
"text": " World Star."
},
{
"start": 1157.76,
"end": 1158.76,
"text": " Okay."
},
{
"start": 1158.76,
"end": 1159.76,
"text": " World Star."
},
{
"start": 1159.76,
"end": 1160.76,
"text": " World Star."
},
{
"start": 1160.76,
"end": 1165.08,
"text": " So you can share it here first or maybe on Alexis' Instagram or front back account."
},
{
"start": 1165.08,
"end": 1168.04,
"text": " But there is a small Epires episode on World Star."
},
{
"start": 1168.04,
"end": 1169.04,
"text": " There is, Bennett."
},
{
"start": 1169.04,
"end": 1170.52,
"text": " It's going to be awesome."
},
{
"start": 1170.52,
"end": 1171.52,
"text": " Cool."
},
{
"start": 1171.52,
"end": 1174.44,
"text": " Well, we'll be back on Thursday."
},
{
"start": 1174.44,
"end": 1177.84,
"text": " Definitely check out the episode this week, sandwich video."
},
{
"start": 1177.84,
"end": 1184.8799999999999,
"text": " It is found on YouTube.com slash The Verge or TheVerge.com, our video player right below"
},
{
"start": 1184.8799999999999,
"end": 1186.78,
"text": " the hero."
},
{
"start": 1186.78,
"end": 1187.92,
"text": " Check out Alexis on Twitter."
},
{
"start": 1187.92,
"end": 1190.42,
"text": " He's at Alexis Ohanian and Kirk."
},
{
"start": 1190.42,
"end": 1192.4,
"text": " If you want to be found on Twitter."
},
{
"start": 1192.4,
"end": 1193.52,
"text": " Kirk Larson."
},
{
"start": 1193.52,
"end": 1194.52,
"text": " Kirk Larson."
},
{
"start": 1194.52,
"end": 1195.52,
"text": " He's a cool dude."
},
{
"start": 1195.52,
"end": 1198,
"text": " Yeah, I see him."
},
{
"start": 1198,
"end": 1199,
"text": " Not Owen."
},
{
"start": 1199,
"end": 1200,
"text": " Not Owen."
},
{
"start": 1200,
"end": 1201.5600000000002,
"text": " Kirk Larson and Alexis Ohanian."
},
{
"start": 1201.5600000000002,
"end": 1202.5600000000002,
"text": " Thanks for joining."
},
{
"start": 1202.5600000000002,
"end": 1204.52,
"text": " And we'll see you guys on Thursday."
},
{
"start": 1204.52,
"end": 1205.52,
"text": " Bye."
},
{
"start": 1205.52,
"end": 1221.6,
"text": " Bye-bye."
}
] |
S3URc1zhwSE | Los Angeles, land of palm trees, silver screens, and broken dreams. At least, that's what we're supposed to think. But is it true? Yes. But we're not here to talk about Los Angeles, we're here to talk about Sandwich Video. Now, their company is pretty straightforward. They take an interesting product, make an amazing promotional video for it, and share it with the world. This is nothing new, though. Don Draper's been doing it since the 60s. What is new is that Sandwich Video is collaborating with the companies they work with in order to potentially scale what was once a totally unscalable business. Roll the tape. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200-event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. Video is increasingly becoming the way that we consume content online, and the power of a good launch video is massive. The highest-grossing Kickstarter of all time, the coolest cooler, failed its first shot. But 10 months later, they came back with a retooled video and raised more than $10 million. Sandwich Video in Los Angeles is the leader in the make-a-video-for-a-startup category, and they're experimenting with totally new ways of making deals with smaller companies so that they can make high-quality content without taking a huge amount of cash from the burgeoning startups who want to work with them. And that's pretty cool. My name is Adam Lusagor. Nice to meet you. Nice to meet you. I founded a company, a video production company called Sandwich Video here in Los Angeles. We're in downtown in the Arts District. We're a small company of nine people full-time, and we make videos for, mostly for tech companies, for startups and sometimes bigger tech companies, sometimes public companies, sometimes scrappy one-person, indie iPhone developer companies. The whole gamut of interesting tech stuff, we figure out how to condense what they're doing into a 90-second to two-minute piece of video that can be shared to tell the story. So how did I end up here? I booked it on Airbnb. Once I knew I was coming to this city, I took just a quick search on Airbnb to find what I was looking for. Sandwich Video is the de facto video. If you're going to make a sort of exciting promo, like shareable video about a thing, it's a Sandwich Video. How did you end up here? It was basically by accident, and the way it happened was I got really excited. I was working in post-production in the film and TV industry. I got really sort of bored with that side of things, and I got excited about the tech industry, and I started making connections with people who made things in the tech industry, made tools, made platforms, and working with the web. A friend and I decided to try and make an iPhone app. We made a small iPhone app for Twitter. It was called Birdhouse, and I made a video for that. So that's Birdhouse, a notepad for Twitter, available today on the iTunes App Store. Babe! The video got a lot of attention, and then unexpectedly bigger companies saw that, who had seen that video, and how it sort of drove a certain amount of attention to the software product that we made. It was a video where I came knocking on my door and asking for something similar. After I'd made a few of them, it became clear that this could be an enterprise in and of itself. Making a few successful videos helped Adam's clients build their businesses, but it didn't mean Adam had built a business yet. It wasn't until he had so much inbound that he realized he couldn't do everything himself. Writing, directing, producing. I mean, he was doing everything. So he realized he needed to find great people, and then still do all that stuff, but also be their boss. So for the first year and change that I was doing videos and working with freelancers, I was a one-man company working out of a second bedroom. And then my dad, of all people, suggested, you know, you seem pretty stressed out. Maybe you should bring somebody on to help you. And then I hired that guy sitting back there, JP. And you and Adam met on Twitter. Right. He posted a tweet, a really eloquent tweet, about needing this number two to help him take his business to the next level. And I was familiar with his work. I saw the square video, and I just loved the tone of it. I thought it was something new. I mean, it was something I had never seen before. I just liked how honest it was. I liked that he was dry, and he wasn't really selling anything. He was just talking about it in a really cool way, and I loved that. You sometimes get paid for this, but sometimes get equity from startups. Is that a normal thing in this world? Certainly not. It's not common at all in production or in advertising. We do things that cost real money. We're not doing things, work for free and asking our friends to work for free. We're paying people. A piece of work is going to have a cost, and it's a real cost. And a lot of times that cost is out of the reach of a smaller tech company. But as you know, what they do have to offer in their early stages can be even more lucrative than whatever the cash value of the work that you're producing is. And so that's a really interesting way for me to participate in clients that I work with. Is this a way to hedge for the long term in terms of building a business that has the potential of growing faster and bigger than its peers? I think the thing that offsets the long term effect of the equity is that we're also doing the rev share. And those happen, sometimes that's happening the day after we deliver. And the rev share is a much more immediate return, balancing that so that we're not just waiting on equity to pay off long term. Now that the business has evolved so much, you all have no shortage of deal flow. Plenty everyone wants you to make a video. How do you decide who to work with? And then, how do you decide the sort of equity trade-off for compensation? So we have two models. We do the traditional cash, bid out a job, this is how much it's going to cost, we make it. But for a lot of the more interesting jobs, and frankly the jobs that Sandwich has sort of made its reputation by creating content for, they're startups that don't have a lot of funding. And if someone comes to us with X amount of money, we don't necessarily want to make a video for that. Because, you know, we have a certain standard of the quality of the crew we work with and the expenses that go along with the shoot, the crew size and whatnot. So we want to make a video for three times what they have in cash. So at that point, it's just, the first thing is, you know, is this a company, is this a product that we're going to regret not launching? A lot of times these are companies for products that we would want to use ourselves. So we're just, we're able to tell a much bigger audience about these things that we love too. Something had to change. So yeah, we tried Slack. I mean there's some jobs that are just absolute no-brainers. We want to be the people to introduce this to them. What was one of those companies? You know, something like Square, we're very proud to be able to say, you know, we're the people who brought that to the, we launched that product. And then something like Navdy, we're hoping that, you know, in a year from now that will be the exact same thing. Hi mom. Hi Ed, just wanted to say I love you. Okay, I love you. I'm making a video right now. Oh, okay, I'll let you go. Just wanted to say I love you. Okay, I love you. My name is Max. I'm co-founder of Push for Pizza. And Push for Pizza is the easiest way to order pizza ever. You just push the button once and pizza comes after you give us your location and your credit card. And when you all first approached Sandwich, how much of a budget did you have? So our budget was super, super minimal. Fortunately Cyrus and I had a little bit of capital to be able to live really and put up a little bit for the video. But it was, you know, less than seven grand. So how did you approach the negotiation about actually getting the work done? So I made it fairly clear in the first email that we didn't have much money. And, you know, as we continued the conversation that became more and more apparent. But we could afford to get ourselves out there and put up what was considered the bare minimum to at least, you know, get kind of the basics down. Obviously the video would end up costing more than what we put down. However, it was enough to give Adam a reason to want to negotiate a deal with us. One of the really exciting things to me was that we were eliminating the agency. We were working directly with clients. And I saw it sort of as, oh, this isn't necessarily commercial. We're not making commercials. We're trying to tell companies stories in a way that we're interested in. Using my car for good, it's made me be a better person. It's definitely much more of a community feeling than service. So are you betting then, you know, there's the story of the graffiti artist who tagged up the walls of Facebook for some stock who I think is now a multimillionaire. Are you betting then that some of these companies are going to become that successful? And this is like how much of this I guess is financial and then how much of this is like, you know what, I really like what you're working on. You clearly don't have the money right now. So here's a way to compensate us. About 50-50. I talked to the company earlier today that was founded by an 18 and 19 year old. And they're doing something that I don't think many people are doing in the category that they're working in. And they already have a viable product and it's bringing a very, very small amount of revenue. And I know that if I were to step in and make a video and put my own money into it and make a video that would show their product to, you know, conceivably 100,000 people. That are their target customers, then it's going to have a profound impact on their revenue stream that they're bringing in. And when I can do that for the relatively small amount of money, I can go out of pocket and see a return on that investment. I'm talking like a VC now. But when I can do that, then of course it's really interesting. I'm willing to take that bet. It's in very rare circumstances. More often it's like these companies are just big enough that they can pay for a video. Just small enough that it hurts a little bit, you know, to write the check. And in that case, it makes a lot of business sense to do a little bit of deal making. And then, you know, with the risk of, you know, with the reward. The stock could be worthless. Oh yeah, absolutely. In fact, statistically, it's more than likely to be worth nothing. But you found that there is this balance. You can still pay the bills, still pay your people. But how do you evaluate the value of that when you don't have a ton of budget and equity is so important? Yeah, it's really hard, you know. It's one of those situations where, like you said, you want people to know about your product or not. And we were prepared to make the sacrifice to let people know in order to give up some equity and some cash. However, with that said, you know, Adam is a very fair guy. He's not someone who's looking to rip startups off of equity. He's looking to make a deal that's great for founders and great for him. And I see no reason why a deal cannot be organized regularly with someone like Adam for a small portion of equity for what you get in return. Because when you form a relationship with Adam, it's more than just the video. He acts as a mentor for us in many ways. He's someone I go to and we go to for advice and someone we hope to work with in the future on more projects within Push for Pizza or even beyond. You know, these guys reached out to us. It was sort of a plea for like, hey, we don't have money, but we really want one of your videos. And we just really like them. And that was a big part of it. They were just really we wanted to work with them. It was an equity arrangement where we, you know, they just really didn't have much capital at all. And yet what we created, I think, is, you know, they had a huge success on their launch. And I think the video was a huge part of that. And looking at that, you know, it's I don't think that given the market and what other people are willing to do, I don't think they would have been able to have any sort of commercial if sandwich hadn't done it. Nothing similar to what we delivered, both in the production value and the creative quality. It's like Uber for pizza. That's kind of stupid. We can't say Uber. Two choices for now to keep it simple. Plain and pepperoni. Just pick your preference. Then? Then push the button. Push the button. Push for pizza. How are you a good judge of a startup? I think that I'm just kind of like I'm just enough of an early adopter. You know, I have just enough of a vision on the tech landscape. I'm just progressive enough, but I'm not too progressive. I'm not too much of a futurist. So I still am grounded in what my parents are going to think about a thing. That's what I've always kind of felt about why I can sort of feel whether other people are going to enjoy, you know, enjoy the experience of a piece of technology. It's a little bit of empathy, and I feel like this might be a misstatement, but it feels like empathy is sort of what's missing from a lot of the tech world anyway. So that's why this city was built on empathy. Entertainment is built on empathy. So that's why we have something interesting to lend to the technology world. What I love about Slack is how it connects the team with direct lines of communication, business. She uses it to send funny pictures. I use it to send funny pictures. I know what a sandwich is. I don't know what sandwich video is. Is it a production company? Is it an investment company? They're doing something really different here. I've never seen anything quite like it before. They're making the same kind of evaluations of early-stage tech startups that an investor would, except instead of giving them money, they're helping them tell their story. The more you know about your body, the better you can be at taking care of it. So smile. This is Wello. I know there are entrepreneurs out there working on the next big thing who just don't know how to communicate it. That's the advantage to having an investor like Sandwich Video. They're not just writing a check. They've got a whole team of super talented people who are going to help you introduce yourself to the world on your terms. If they come to us and they want a sandwich video and then we tell them what our traditional price points are, it can be a letdown. But when we say the other option is, what cash do you have? We can take that equity, whatever proportions of that make sense in this specific arrangement. And we can deliver a video that's more in line with not the cash you're providing, but what we want to make for you. They get really excited. I think a lot of people aren't necessarily expecting that that's an option. But most of the time, I've gotten to the point where when a client isn't interested in equity in Reptura, when startups aren't interested in it, I'm surprised. Whereas before I was saying, this is a crazy idea. No one's going to go for it. Now I'm just like, why wouldn't you? And most of the times when we talk through it, they realize, oh, this is in everyone's best interest. In a number of your videos, you don't have to pay the lead actor because it's you. It's true. How did that come about? Because like I said when I came in here, I kind of felt like I already knew you from these different videos. Why? Did you always want to be on both sides of the camera? None at all. No, I put myself on camera for the video I made for that Twitter app I was mentioning, Birdhouse, because I didn't know any actors and I didn't have any crew. But you were in LA and you didn't know any actors. Yeah, and I work in the film industry. But I put myself on camera and I set up the camera in my backyard. And that just ended up being sort of the path of least resistance to putting a video up. And then my next client was Jack Dorsey, and he had seen that video. He thought I was decent on camera, and so rather than he being on camera to represent Square, he asked me to do it, and then that kind of just worked out for me. I think it's fun. I mean, I think it's cool that we're able to have a part of us in those videos, or like it's him as the founder having something that's intrinsically sandwiched in the videos is pretty cool. Surely most of your clients are in San Francisco. Yeah. Why does this have to be in LA? I'm an LA kid. I'm used to this climate. I love it here. My family's here. I love that everybody has an ambition, but it's not debilitating. I love that everybody considers themselves free to be anything, not just free to be one thing. It's an industry town, but I feel like it's becoming more and more diverse. More than any of that, in the context of working with the tech industry, I really love that I'm an outsider in the tech industry, and I get to just chill out over here and sort of let things happen in that cauldron. And it really does feel like a cauldron right now. I can't imagine being there. Even when I visit and do meetings and stuff, it just feels overwhelmingly tech-oriented. So I just kind of like separating myself from that a little bit. I think we've done 50 shoots this year, which is, for this size of companies, it's a week. And it doesn't seem like it's slowing down. What's happening is we're becoming more and more picky about who we work with. I mean, ultimately, Sandwich, what it's known for, as much as we're a team and we collaborate and everyone has their strengths, Adam's voice is inevitably the strongest. He creative directs everything, whether or not he's directing it himself. He approves every script. He approves every casting choice, every location photo. So there's always going to be a point at which that's the bottleneck. And I don't think that's necessarily a bad thing, because I think that is the quality control. I don't think we're ever looking to be just the ability to take on infinite amount of work, because ultimately, unless there's another Adam, there's going to be a chunk of work where he's not involved. And that makes you a much more generic company and loses what's unique about Sandwich, I think. How do you imagine scaling this thing down? Because again, Ray, you've got nine people. Shooting a video clearly takes a number of talented people. If you want to do more of these, you need more people. People are always going to be the limiting reagent, unless you can find great ways to scale up revenue, like taking on investments. Right. So that's one way. And then the other way is to just by brute force add more people and add more infrastructure. And we're sort of doing both in parallel. We're keeping up right now, but I can tell you it's very stressful to keep up. The one lesson that I've always kept very, very close to my heart, or the core tenet, is to do things very slowly and methodically and never grow faster than is comfortable. I feel like the smart way to not screw anything up, because there's a lot to lose at this point. I don't want to ruin my reputation. And the creative would suffer, and it's a domino effect. So yeah, how do we scale it? I feel like building reputation and strong relationships. We're at this really cool time where before broadcast videos were what everybody was seeking to make. Everybody wanted to make TV commercials. And I think even when I joined Sandwich Video, I was hoping, oh, I can't wait until we do TV commercials. Well, now I don't think we really care about that. I think we care about making cool videos that a lot of people are going to see. So I think it's going to be delivery method that changes. Broadcast budgets are coming down. Internet video budgets are going up. And who knows what the next content delivery method is, but I think Sandwich Video will be in a good position to tackle that when it comes about. Sandwich is doing something old. They're making advertisements for other companies. But they're doing it in a new way, online. And they're taking revenue share as well as an equity stake in a portion of their non-cash deals. All right, I know that's a mouthful. But what it proves is how important it is for a new startup to get their message out in a way that is elegant and effective. Great ideas don't always have great big budgets. That's the lesson from Sandwich. And it's applicable to founders, really anyone. Know what you're bringing to the table and how much it can help the other party. Next time you're going to negotiate with someone, keep that in mind. Maybe have a sandwich first. Running a successful business involves more than just selling products or keeping your inventory stocked. What makes small businesses stand out amongst their larger competition is the ability to offer impeccable customer service. So try focusing on your social media marketing. Post questions to customers online or offer tips and advice that pertain to your product. You can also create unique offers for customers, such as special discounts when signing up for your newsletter. And finally, make it easy for customers to find you. Think about what words or phrases they might use when looking for your service or products. Just because your business is small, it doesn't mean you can't make a big impact on your customers. For more business advice, visit the AT&T Business Circle. Wait, so you didn't have a beard when you started working together? No, I just had stubble sort of. This beard has become a recent development. It's grown on you? Oh, nice. Oh, come on. You're just always striving for that Easter egg. I just want it. You just want something at the end of the video. Someone, we can use that. | [
{
"start": 0,
"end": 6,
"text": " Los Angeles, land of palm trees, silver screens, and broken dreams."
},
{
"start": 6,
"end": 8,
"text": " At least, that's what we're supposed to think."
},
{
"start": 8,
"end": 11,
"text": " But is it true? Yes."
},
{
"start": 11,
"end": 16,
"text": " But we're not here to talk about Los Angeles, we're here to talk about Sandwich Video."
},
{
"start": 16,
"end": 18,
"text": " Now, their company is pretty straightforward."
},
{
"start": 18,
"end": 23,
"text": " They take an interesting product, make an amazing promotional video for it, and share it with the world."
},
{
"start": 23,
"end": 27,
"text": " This is nothing new, though. Don Draper's been doing it since the 60s."
},
{
"start": 27,
"end": 32,
"text": " What is new is that Sandwich Video is collaborating with the companies they work with"
},
{
"start": 32,
"end": 37,
"text": " in order to potentially scale what was once a totally unscalable business."
},
{
"start": 37,
"end": 39,
"text": " Roll the tape."
},
{
"start": 39,
"end": 43,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 43,
"end": 49,
"text": " Over the last year, I went on a 200-event book tour and met people building small empires all across North America."
},
{
"start": 49,
"end": 57,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 57,
"end": 61,
"text": " Video is increasingly becoming the way that we consume content online,"
},
{
"start": 61,
"end": 63,
"text": " and the power of a good launch video is massive."
},
{
"start": 63,
"end": 68,
"text": " The highest-grossing Kickstarter of all time, the coolest cooler, failed its first shot."
},
{
"start": 68,
"end": 73,
"text": " But 10 months later, they came back with a retooled video and raised more than $10 million."
},
{
"start": 73,
"end": 78,
"text": " Sandwich Video in Los Angeles is the leader in the make-a-video-for-a-startup category,"
},
{
"start": 78,
"end": 82,
"text": " and they're experimenting with totally new ways of making deals with smaller companies"
},
{
"start": 82,
"end": 86,
"text": " so that they can make high-quality content without taking a huge amount of cash"
},
{
"start": 86,
"end": 88,
"text": " from the burgeoning startups who want to work with them."
},
{
"start": 88,
"end": 89,
"text": " And that's pretty cool."
},
{
"start": 94,
"end": 96,
"text": " My name is Adam Lusagor. Nice to meet you."
},
{
"start": 96,
"end": 97,
"text": " Nice to meet you."
},
{
"start": 97,
"end": 102,
"text": " I founded a company, a video production company called Sandwich Video here in Los Angeles."
},
{
"start": 102,
"end": 109,
"text": " We're in downtown in the Arts District. We're a small company of nine people full-time,"
},
{
"start": 109,
"end": 115,
"text": " and we make videos for, mostly for tech companies, for startups and sometimes bigger tech companies,"
},
{
"start": 115,
"end": 120,
"text": " sometimes public companies, sometimes scrappy one-person, indie iPhone developer companies."
},
{
"start": 120,
"end": 125,
"text": " The whole gamut of interesting tech stuff, we figure out how to condense what they're doing"
},
{
"start": 125,
"end": 131,
"text": " into a 90-second to two-minute piece of video that can be shared to tell the story."
},
{
"start": 131,
"end": 135,
"text": " So how did I end up here? I booked it on Airbnb."
},
{
"start": 135,
"end": 140,
"text": " Once I knew I was coming to this city, I took just a quick search on Airbnb to find what I was looking for."
},
{
"start": 140,
"end": 144,
"text": " Sandwich Video is the de facto video."
},
{
"start": 144,
"end": 151,
"text": " If you're going to make a sort of exciting promo, like shareable video about a thing, it's a Sandwich Video."
},
{
"start": 151,
"end": 153,
"text": " How did you end up here?"
},
{
"start": 153,
"end": 159,
"text": " It was basically by accident, and the way it happened was I got really excited."
},
{
"start": 159,
"end": 164,
"text": " I was working in post-production in the film and TV industry."
},
{
"start": 164,
"end": 170,
"text": " I got really sort of bored with that side of things, and I got excited about the tech industry,"
},
{
"start": 170,
"end": 175,
"text": " and I started making connections with people who made things in the tech industry, made tools, made platforms,"
},
{
"start": 175,
"end": 178,
"text": " and working with the web."
},
{
"start": 178,
"end": 182,
"text": " A friend and I decided to try and make an iPhone app."
},
{
"start": 182,
"end": 187,
"text": " We made a small iPhone app for Twitter. It was called Birdhouse, and I made a video for that."
},
{
"start": 187,
"end": 194,
"text": " So that's Birdhouse, a notepad for Twitter, available today on the iTunes App Store."
},
{
"start": 194,
"end": 196,
"text": " Babe!"
},
{
"start": 200,
"end": 207,
"text": " The video got a lot of attention, and then unexpectedly bigger companies saw that, who had seen that video,"
},
{
"start": 207,
"end": 213,
"text": " and how it sort of drove a certain amount of attention to the software product that we made."
},
{
"start": 213,
"end": 218,
"text": " It was a video where I came knocking on my door and asking for something similar."
},
{
"start": 218,
"end": 227,
"text": " After I'd made a few of them, it became clear that this could be an enterprise in and of itself."
},
{
"start": 227,
"end": 231,
"text": " Making a few successful videos helped Adam's clients build their businesses,"
},
{
"start": 231,
"end": 234,
"text": " but it didn't mean Adam had built a business yet."
},
{
"start": 234,
"end": 239,
"text": " It wasn't until he had so much inbound that he realized he couldn't do everything himself."
},
{
"start": 239,
"end": 242,
"text": " Writing, directing, producing. I mean, he was doing everything."
},
{
"start": 242,
"end": 249,
"text": " So he realized he needed to find great people, and then still do all that stuff, but also be their boss."
},
{
"start": 249,
"end": 256,
"text": " So for the first year and change that I was doing videos and working with freelancers,"
},
{
"start": 256,
"end": 259,
"text": " I was a one-man company working out of a second bedroom."
},
{
"start": 259,
"end": 264,
"text": " And then my dad, of all people, suggested, you know, you seem pretty stressed out."
},
{
"start": 264,
"end": 267,
"text": " Maybe you should bring somebody on to help you."
},
{
"start": 267,
"end": 271,
"text": " And then I hired that guy sitting back there, JP."
},
{
"start": 271,
"end": 274,
"text": " And you and Adam met on Twitter."
},
{
"start": 274,
"end": 284,
"text": " Right. He posted a tweet, a really eloquent tweet, about needing this number two to help him take his business to the next level."
},
{
"start": 284,
"end": 287,
"text": " And I was familiar with his work."
},
{
"start": 287,
"end": 289,
"text": " I saw the square video, and I just loved the tone of it."
},
{
"start": 289,
"end": 293,
"text": " I thought it was something new. I mean, it was something I had never seen before."
},
{
"start": 293,
"end": 300,
"text": " I just liked how honest it was. I liked that he was dry, and he wasn't really selling anything."
},
{
"start": 300,
"end": 304,
"text": " He was just talking about it in a really cool way, and I loved that."
},
{
"start": 304,
"end": 308,
"text": " You sometimes get paid for this, but sometimes get equity from startups."
},
{
"start": 308,
"end": 311,
"text": " Is that a normal thing in this world?"
},
{
"start": 311,
"end": 317,
"text": " Certainly not. It's not common at all in production or in advertising."
},
{
"start": 317,
"end": 320,
"text": " We do things that cost real money."
},
{
"start": 320,
"end": 324,
"text": " We're not doing things, work for free and asking our friends to work for free."
},
{
"start": 324,
"end": 326,
"text": " We're paying people."
},
{
"start": 326,
"end": 330,
"text": " A piece of work is going to have a cost, and it's a real cost."
},
{
"start": 330,
"end": 336,
"text": " And a lot of times that cost is out of the reach of a smaller tech company."
},
{
"start": 336,
"end": 346,
"text": " But as you know, what they do have to offer in their early stages can be even more lucrative than whatever the cash value of the work that you're producing is."
},
{
"start": 346,
"end": 351,
"text": " And so that's a really interesting way for me to participate in clients that I work with."
},
{
"start": 351,
"end": 359,
"text": " Is this a way to hedge for the long term in terms of building a business that has the potential of growing faster and bigger than its peers?"
},
{
"start": 359,
"end": 365,
"text": " I think the thing that offsets the long term effect of the equity is that we're also doing the rev share."
},
{
"start": 365,
"end": 370,
"text": " And those happen, sometimes that's happening the day after we deliver."
},
{
"start": 370,
"end": 378,
"text": " And the rev share is a much more immediate return, balancing that so that we're not just waiting on equity to pay off long term."
},
{
"start": 378,
"end": 383,
"text": " Now that the business has evolved so much, you all have no shortage of deal flow."
},
{
"start": 383,
"end": 386,
"text": " Plenty everyone wants you to make a video."
},
{
"start": 386,
"end": 388,
"text": " How do you decide who to work with?"
},
{
"start": 388,
"end": 395,
"text": " And then, how do you decide the sort of equity trade-off for compensation?"
},
{
"start": 395,
"end": 396,
"text": " So we have two models."
},
{
"start": 396,
"end": 402,
"text": " We do the traditional cash, bid out a job, this is how much it's going to cost, we make it."
},
{
"start": 402,
"end": 410,
"text": " But for a lot of the more interesting jobs, and frankly the jobs that Sandwich has sort of made its reputation by creating content for,"
},
{
"start": 410,
"end": 412,
"text": " they're startups that don't have a lot of funding."
},
{
"start": 412,
"end": 417,
"text": " And if someone comes to us with X amount of money, we don't necessarily want to make a video for that."
},
{
"start": 417,
"end": 425,
"text": " Because, you know, we have a certain standard of the quality of the crew we work with and the expenses that go along with the shoot,"
},
{
"start": 425,
"end": 428,
"text": " the crew size and whatnot."
},
{
"start": 428,
"end": 432,
"text": " So we want to make a video for three times what they have in cash."
},
{
"start": 432,
"end": 440,
"text": " So at that point, it's just, the first thing is, you know, is this a company, is this a product that we're going to regret not launching?"
},
{
"start": 440,
"end": 445,
"text": " A lot of times these are companies for products that we would want to use ourselves."
},
{
"start": 445,
"end": 451,
"text": " So we're just, we're able to tell a much bigger audience about these things that we love too."
},
{
"start": 451,
"end": 453,
"text": " Something had to change."
},
{
"start": 453,
"end": 455,
"text": " So yeah, we tried Slack."
},
{
"start": 455,
"end": 459,
"text": " I mean there's some jobs that are just absolute no-brainers."
},
{
"start": 459,
"end": 461,
"text": " We want to be the people to introduce this to them."
},
{
"start": 461,
"end": 462,
"text": " What was one of those companies?"
},
{
"start": 462,
"end": 469,
"text": " You know, something like Square, we're very proud to be able to say, you know, we're the people who brought that to the, we launched that product."
},
{
"start": 469,
"end": 474,
"text": " And then something like Navdy, we're hoping that, you know, in a year from now that will be the exact same thing."
},
{
"start": 479,
"end": 480,
"text": " Hi mom."
},
{
"start": 480,
"end": 482,
"text": " Hi Ed, just wanted to say I love you."
},
{
"start": 482,
"end": 484,
"text": " Okay, I love you. I'm making a video right now."
},
{
"start": 484,
"end": 488,
"text": " Oh, okay, I'll let you go. Just wanted to say I love you."
},
{
"start": 488,
"end": 489,
"text": " Okay, I love you."
},
{
"start": 496,
"end": 499,
"text": " My name is Max. I'm co-founder of Push for Pizza."
},
{
"start": 499,
"end": 502,
"text": " And Push for Pizza is the easiest way to order pizza ever."
},
{
"start": 502,
"end": 506,
"text": " You just push the button once and pizza comes after you give us your location and your credit card."
},
{
"start": 506,
"end": 513,
"text": " And when you all first approached Sandwich, how much of a budget did you have?"
},
{
"start": 513,
"end": 515,
"text": " So our budget was super, super minimal."
},
{
"start": 515,
"end": 521,
"text": " Fortunately Cyrus and I had a little bit of capital to be able to live really and put up a little bit for the video."
},
{
"start": 521,
"end": 524,
"text": " But it was, you know, less than seven grand."
},
{
"start": 524,
"end": 528,
"text": " So how did you approach the negotiation about actually getting the work done?"
},
{
"start": 528,
"end": 532,
"text": " So I made it fairly clear in the first email that we didn't have much money."
},
{
"start": 532,
"end": 535,
"text": " And, you know, as we continued the conversation that became more and more apparent."
},
{
"start": 535,
"end": 541,
"text": " But we could afford to get ourselves out there and put up what was considered the bare minimum to at least, you know, get kind of the basics down."
},
{
"start": 541,
"end": 545,
"text": " Obviously the video would end up costing more than what we put down."
},
{
"start": 545,
"end": 549,
"text": " However, it was enough to give Adam a reason to want to negotiate a deal with us."
},
{
"start": 549,
"end": 554,
"text": " One of the really exciting things to me was that we were eliminating the agency."
},
{
"start": 554,
"end": 556,
"text": " We were working directly with clients."
},
{
"start": 556,
"end": 562,
"text": " And I saw it sort of as, oh, this isn't necessarily commercial."
},
{
"start": 562,
"end": 563,
"text": " We're not making commercials."
},
{
"start": 563,
"end": 569,
"text": " We're trying to tell companies stories in a way that we're interested in."
},
{
"start": 569,
"end": 573,
"text": " Using my car for good, it's made me be a better person."
},
{
"start": 573,
"end": 577,
"text": " It's definitely much more of a community feeling than service."
},
{
"start": 577,
"end": 586,
"text": " So are you betting then, you know, there's the story of the graffiti artist who tagged up the walls of Facebook for some stock who I think is now a multimillionaire."
},
{
"start": 586,
"end": 590,
"text": " Are you betting then that some of these companies are going to become that successful?"
},
{
"start": 590,
"end": 597,
"text": " And this is like how much of this I guess is financial and then how much of this is like, you know what, I really like what you're working on."
},
{
"start": 597,
"end": 598,
"text": " You clearly don't have the money right now."
},
{
"start": 598,
"end": 600,
"text": " So here's a way to compensate us."
},
{
"start": 600,
"end": 601,
"text": " About 50-50."
},
{
"start": 601,
"end": 606,
"text": " I talked to the company earlier today that was founded by an 18 and 19 year old."
},
{
"start": 606,
"end": 611,
"text": " And they're doing something that I don't think many people are doing in the category that they're working in."
},
{
"start": 611,
"end": 616,
"text": " And they already have a viable product and it's bringing a very, very small amount of revenue."
},
{
"start": 616,
"end": 627,
"text": " And I know that if I were to step in and make a video and put my own money into it and make a video that would show their product to, you know, conceivably 100,000 people."
},
{
"start": 627,
"end": 634,
"text": " That are their target customers, then it's going to have a profound impact on their revenue stream that they're bringing in."
},
{
"start": 634,
"end": 643,
"text": " And when I can do that for the relatively small amount of money, I can go out of pocket and see a return on that investment."
},
{
"start": 643,
"end": 645,
"text": " I'm talking like a VC now."
},
{
"start": 645,
"end": 647,
"text": " But when I can do that, then of course it's really interesting."
},
{
"start": 647,
"end": 649,
"text": " I'm willing to take that bet."
},
{
"start": 649,
"end": 651,
"text": " It's in very rare circumstances."
},
{
"start": 651,
"end": 659,
"text": " More often it's like these companies are just big enough that they can pay for a video."
},
{
"start": 659,
"end": 664,
"text": " Just small enough that it hurts a little bit, you know, to write the check."
},
{
"start": 664,
"end": 671,
"text": " And in that case, it makes a lot of business sense to do a little bit of deal making."
},
{
"start": 671,
"end": 676,
"text": " And then, you know, with the risk of, you know, with the reward."
},
{
"start": 676,
"end": 678,
"text": " The stock could be worthless."
},
{
"start": 678,
"end": 679,
"text": " Oh yeah, absolutely."
},
{
"start": 679,
"end": 682,
"text": " In fact, statistically, it's more than likely to be worth nothing."
},
{
"start": 682,
"end": 685,
"text": " But you found that there is this balance."
},
{
"start": 685,
"end": 688,
"text": " You can still pay the bills, still pay your people."
},
{
"start": 688,
"end": 694,
"text": " But how do you evaluate the value of that when you don't have a ton of budget and equity is so important?"
},
{
"start": 694,
"end": 696,
"text": " Yeah, it's really hard, you know."
},
{
"start": 696,
"end": 700,
"text": " It's one of those situations where, like you said, you want people to know about your product or not."
},
{
"start": 700,
"end": 706,
"text": " And we were prepared to make the sacrifice to let people know in order to give up some equity and some cash."
},
{
"start": 706,
"end": 710,
"text": " However, with that said, you know, Adam is a very fair guy."
},
{
"start": 710,
"end": 713,
"text": " He's not someone who's looking to rip startups off of equity."
},
{
"start": 713,
"end": 716,
"text": " He's looking to make a deal that's great for founders and great for him."
},
{
"start": 716,
"end": 722,
"text": " And I see no reason why a deal cannot be organized regularly with someone like Adam for a small portion of equity for what you get in return."
},
{
"start": 722,
"end": 726,
"text": " Because when you form a relationship with Adam, it's more than just the video."
},
{
"start": 726,
"end": 728,
"text": " He acts as a mentor for us in many ways."
},
{
"start": 728,
"end": 735,
"text": " He's someone I go to and we go to for advice and someone we hope to work with in the future on more projects within Push for Pizza or even beyond."
},
{
"start": 735,
"end": 737,
"text": " You know, these guys reached out to us."
},
{
"start": 737,
"end": 742,
"text": " It was sort of a plea for like, hey, we don't have money, but we really want one of your videos."
},
{
"start": 742,
"end": 744,
"text": " And we just really like them."
},
{
"start": 744,
"end": 745,
"text": " And that was a big part of it."
},
{
"start": 745,
"end": 748,
"text": " They were just really we wanted to work with them."
},
{
"start": 748,
"end": 753,
"text": " It was an equity arrangement where we, you know, they just really didn't have much capital at all."
},
{
"start": 753,
"end": 758,
"text": " And yet what we created, I think, is, you know, they had a huge success on their launch."
},
{
"start": 758,
"end": 761,
"text": " And I think the video was a huge part of that."
},
{
"start": 761,
"end": 767,
"text": " And looking at that, you know, it's I don't think that given the market and what other people are willing to do,"
},
{
"start": 767,
"end": 772,
"text": " I don't think they would have been able to have any sort of commercial if sandwich hadn't done it."
},
{
"start": 772,
"end": 777,
"text": " Nothing similar to what we delivered, both in the production value and the creative quality."
},
{
"start": 777,
"end": 778,
"text": " It's like Uber for pizza."
},
{
"start": 778,
"end": 779,
"text": " That's kind of stupid."
},
{
"start": 779,
"end": 780,
"text": " We can't say Uber."
},
{
"start": 780,
"end": 782,
"text": " Two choices for now to keep it simple."
},
{
"start": 782,
"end": 783,
"text": " Plain and pepperoni."
},
{
"start": 783,
"end": 784,
"text": " Just pick your preference."
},
{
"start": 784,
"end": 785,
"text": " Then?"
},
{
"start": 785,
"end": 786,
"text": " Then push the button."
},
{
"start": 786,
"end": 787,
"text": " Push the button."
},
{
"start": 787,
"end": 789,
"text": " Push for pizza."
},
{
"start": 789,
"end": 793,
"text": " How are you a good judge of a startup?"
},
{
"start": 793,
"end": 797,
"text": " I think that I'm just kind of like I'm just enough of an early adopter."
},
{
"start": 797,
"end": 801,
"text": " You know, I have just enough of a vision on the tech landscape."
},
{
"start": 801,
"end": 804,
"text": " I'm just progressive enough, but I'm not too progressive."
},
{
"start": 804,
"end": 806,
"text": " I'm not too much of a futurist."
},
{
"start": 806,
"end": 811,
"text": " So I still am grounded in what my parents are going to think about a thing."
},
{
"start": 811,
"end": 818,
"text": " That's what I've always kind of felt about why I can sort of feel whether other people are going to enjoy,"
},
{
"start": 818,
"end": 821,
"text": " you know, enjoy the experience of a piece of technology."
},
{
"start": 821,
"end": 825,
"text": " It's a little bit of empathy, and I feel like this might be a misstatement,"
},
{
"start": 825,
"end": 832,
"text": " but it feels like empathy is sort of what's missing from a lot of the tech world anyway."
},
{
"start": 832,
"end": 837,
"text": " So that's why this city was built on empathy."
},
{
"start": 837,
"end": 839,
"text": " Entertainment is built on empathy."
},
{
"start": 839,
"end": 848,
"text": " So that's why we have something interesting to lend to the technology world."
},
{
"start": 848,
"end": 855,
"text": " What I love about Slack is how it connects the team with direct lines of communication, business."
},
{
"start": 855,
"end": 857,
"text": " She uses it to send funny pictures."
},
{
"start": 857,
"end": 861,
"text": " I use it to send funny pictures."
},
{
"start": 861,
"end": 863,
"text": " I know what a sandwich is."
},
{
"start": 863,
"end": 866,
"text": " I don't know what sandwich video is."
},
{
"start": 866,
"end": 869,
"text": " Is it a production company? Is it an investment company?"
},
{
"start": 869,
"end": 871,
"text": " They're doing something really different here."
},
{
"start": 871,
"end": 873,
"text": " I've never seen anything quite like it before."
},
{
"start": 873,
"end": 877,
"text": " They're making the same kind of evaluations of early-stage tech startups that an investor would,"
},
{
"start": 877,
"end": 882,
"text": " except instead of giving them money, they're helping them tell their story."
},
{
"start": 882,
"end": 885,
"text": " The more you know about your body, the better you can be at taking care of it."
},
{
"start": 885,
"end": 888,
"text": " So smile. This is Wello."
},
{
"start": 888,
"end": 894,
"text": " I know there are entrepreneurs out there working on the next big thing who just don't know how to communicate it."
},
{
"start": 894,
"end": 897,
"text": " That's the advantage to having an investor like Sandwich Video."
},
{
"start": 897,
"end": 899,
"text": " They're not just writing a check."
},
{
"start": 899,
"end": 906,
"text": " They've got a whole team of super talented people who are going to help you introduce yourself to the world on your terms."
},
{
"start": 906,
"end": 911,
"text": " If they come to us and they want a sandwich video and then we tell them what our traditional price points are,"
},
{
"start": 911,
"end": 912,
"text": " it can be a letdown."
},
{
"start": 912,
"end": 917,
"text": " But when we say the other option is, what cash do you have?"
},
{
"start": 917,
"end": 923,
"text": " We can take that equity, whatever proportions of that make sense in this specific arrangement."
},
{
"start": 923,
"end": 930,
"text": " And we can deliver a video that's more in line with not the cash you're providing, but what we want to make for you."
},
{
"start": 930,
"end": 931,
"text": " They get really excited."
},
{
"start": 931,
"end": 936,
"text": " I think a lot of people aren't necessarily expecting that that's an option."
},
{
"start": 936,
"end": 942,
"text": " But most of the time, I've gotten to the point where when a client isn't interested in equity in Reptura,"
},
{
"start": 942,
"end": 946,
"text": " when startups aren't interested in it, I'm surprised."
},
{
"start": 946,
"end": 950,
"text": " Whereas before I was saying, this is a crazy idea. No one's going to go for it."
},
{
"start": 950,
"end": 952,
"text": " Now I'm just like, why wouldn't you?"
},
{
"start": 952,
"end": 956,
"text": " And most of the times when we talk through it, they realize, oh, this is in everyone's best interest."
},
{
"start": 956,
"end": 963,
"text": " In a number of your videos, you don't have to pay the lead actor because it's you."
},
{
"start": 963,
"end": 964,
"text": " It's true."
},
{
"start": 964,
"end": 966,
"text": " How did that come about?"
},
{
"start": 966,
"end": 972,
"text": " Because like I said when I came in here, I kind of felt like I already knew you from these different videos."
},
{
"start": 972,
"end": 975,
"text": " Why? Did you always want to be on both sides of the camera?"
},
{
"start": 975,
"end": 976,
"text": " None at all."
},
{
"start": 976,
"end": 981,
"text": " No, I put myself on camera for the video I made for that Twitter app I was mentioning, Birdhouse,"
},
{
"start": 981,
"end": 984,
"text": " because I didn't know any actors and I didn't have any crew."
},
{
"start": 984,
"end": 987,
"text": " But you were in LA and you didn't know any actors."
},
{
"start": 987,
"end": 989,
"text": " Yeah, and I work in the film industry."
},
{
"start": 989,
"end": 994,
"text": " But I put myself on camera and I set up the camera in my backyard."
},
{
"start": 994,
"end": 1000,
"text": " And that just ended up being sort of the path of least resistance to putting a video up."
},
{
"start": 1000,
"end": 1007,
"text": " And then my next client was Jack Dorsey, and he had seen that video."
},
{
"start": 1007,
"end": 1013,
"text": " He thought I was decent on camera, and so rather than he being on camera to represent Square,"
},
{
"start": 1013,
"end": 1017,
"text": " he asked me to do it, and then that kind of just worked out for me."
},
{
"start": 1017,
"end": 1018,
"text": " I think it's fun."
},
{
"start": 1018,
"end": 1023,
"text": " I mean, I think it's cool that we're able to have a part of us in those videos,"
},
{
"start": 1023,
"end": 1030,
"text": " or like it's him as the founder having something that's intrinsically sandwiched in the videos is pretty cool."
},
{
"start": 1030,
"end": 1033,
"text": " Surely most of your clients are in San Francisco."
},
{
"start": 1033,
"end": 1034,
"text": " Yeah."
},
{
"start": 1034,
"end": 1037,
"text": " Why does this have to be in LA?"
},
{
"start": 1037,
"end": 1039,
"text": " I'm an LA kid."
},
{
"start": 1039,
"end": 1040,
"text": " I'm used to this climate."
},
{
"start": 1040,
"end": 1041,
"text": " I love it here."
},
{
"start": 1041,
"end": 1042,
"text": " My family's here."
},
{
"start": 1042,
"end": 1046,
"text": " I love that everybody has an ambition, but it's not debilitating."
},
{
"start": 1046,
"end": 1051,
"text": " I love that everybody considers themselves free to be anything, not just free to be one thing."
},
{
"start": 1051,
"end": 1055,
"text": " It's an industry town, but I feel like it's becoming more and more diverse."
},
{
"start": 1055,
"end": 1059,
"text": " More than any of that, in the context of working with the tech industry,"
},
{
"start": 1059,
"end": 1063,
"text": " I really love that I'm an outsider in the tech industry,"
},
{
"start": 1063,
"end": 1069,
"text": " and I get to just chill out over here and sort of let things happen in that cauldron."
},
{
"start": 1069,
"end": 1071,
"text": " And it really does feel like a cauldron right now."
},
{
"start": 1071,
"end": 1072,
"text": " I can't imagine being there."
},
{
"start": 1072,
"end": 1080,
"text": " Even when I visit and do meetings and stuff, it just feels overwhelmingly tech-oriented."
},
{
"start": 1080,
"end": 1083,
"text": " So I just kind of like separating myself from that a little bit."
},
{
"start": 1083,
"end": 1090,
"text": " I think we've done 50 shoots this year, which is, for this size of companies, it's a week."
},
{
"start": 1090,
"end": 1093,
"text": " And it doesn't seem like it's slowing down."
},
{
"start": 1093,
"end": 1096,
"text": " What's happening is we're becoming more and more picky about who we work with."
},
{
"start": 1096,
"end": 1101,
"text": " I mean, ultimately, Sandwich, what it's known for, as much as we're a team"
},
{
"start": 1101,
"end": 1103,
"text": " and we collaborate and everyone has their strengths,"
},
{
"start": 1103,
"end": 1108,
"text": " Adam's voice is inevitably the strongest."
},
{
"start": 1108,
"end": 1113,
"text": " He creative directs everything, whether or not he's directing it himself."
},
{
"start": 1113,
"end": 1114,
"text": " He approves every script."
},
{
"start": 1114,
"end": 1118,
"text": " He approves every casting choice, every location photo."
},
{
"start": 1118,
"end": 1124,
"text": " So there's always going to be a point at which that's the bottleneck."
},
{
"start": 1124,
"end": 1129,
"text": " And I don't think that's necessarily a bad thing, because I think that is the quality control."
},
{
"start": 1129,
"end": 1134,
"text": " I don't think we're ever looking to be just the ability to take on infinite amount of work,"
},
{
"start": 1134,
"end": 1137,
"text": " because ultimately, unless there's another Adam,"
},
{
"start": 1137,
"end": 1140,
"text": " there's going to be a chunk of work where he's not involved."
},
{
"start": 1140,
"end": 1146,
"text": " And that makes you a much more generic company and loses what's unique about Sandwich, I think."
},
{
"start": 1146,
"end": 1147,
"text": " How do you imagine scaling this thing down?"
},
{
"start": 1147,
"end": 1149,
"text": " Because again, Ray, you've got nine people."
},
{
"start": 1149,
"end": 1153,
"text": " Shooting a video clearly takes a number of talented people."
},
{
"start": 1153,
"end": 1155,
"text": " If you want to do more of these, you need more people."
},
{
"start": 1155,
"end": 1158,
"text": " People are always going to be the limiting reagent,"
},
{
"start": 1158,
"end": 1163,
"text": " unless you can find great ways to scale up revenue, like taking on investments."
},
{
"start": 1163,
"end": 1164,
"text": " Right. So that's one way."
},
{
"start": 1164,
"end": 1171,
"text": " And then the other way is to just by brute force add more people and add more infrastructure."
},
{
"start": 1171,
"end": 1174,
"text": " And we're sort of doing both in parallel."
},
{
"start": 1174,
"end": 1178,
"text": " We're keeping up right now, but I can tell you it's very stressful to keep up."
},
{
"start": 1178,
"end": 1181,
"text": " The one lesson that I've always kept very, very close to my heart,"
},
{
"start": 1181,
"end": 1187,
"text": " or the core tenet, is to do things very slowly and methodically"
},
{
"start": 1187,
"end": 1189,
"text": " and never grow faster than is comfortable."
},
{
"start": 1189,
"end": 1194,
"text": " I feel like the smart way to not screw anything up, because there's a lot to lose at this point."
},
{
"start": 1194,
"end": 1196,
"text": " I don't want to ruin my reputation."
},
{
"start": 1196,
"end": 1200,
"text": " And the creative would suffer, and it's a domino effect."
},
{
"start": 1200,
"end": 1202,
"text": " So yeah, how do we scale it?"
},
{
"start": 1202,
"end": 1207,
"text": " I feel like building reputation and strong relationships."
},
{
"start": 1207,
"end": 1216,
"text": " We're at this really cool time where before broadcast videos were what everybody was seeking to make."
},
{
"start": 1216,
"end": 1218,
"text": " Everybody wanted to make TV commercials."
},
{
"start": 1218,
"end": 1221,
"text": " And I think even when I joined Sandwich Video, I was hoping,"
},
{
"start": 1221,
"end": 1224,
"text": " oh, I can't wait until we do TV commercials."
},
{
"start": 1224,
"end": 1227,
"text": " Well, now I don't think we really care about that."
},
{
"start": 1227,
"end": 1231,
"text": " I think we care about making cool videos that a lot of people are going to see."
},
{
"start": 1231,
"end": 1235,
"text": " So I think it's going to be delivery method that changes."
},
{
"start": 1235,
"end": 1237,
"text": " Broadcast budgets are coming down."
},
{
"start": 1237,
"end": 1240,
"text": " Internet video budgets are going up."
},
{
"start": 1240,
"end": 1243,
"text": " And who knows what the next content delivery method is,"
},
{
"start": 1243,
"end": 1249,
"text": " but I think Sandwich Video will be in a good position to tackle that when it comes about."
},
{
"start": 1252,
"end": 1254,
"text": " Sandwich is doing something old."
},
{
"start": 1254,
"end": 1257,
"text": " They're making advertisements for other companies."
},
{
"start": 1257,
"end": 1260,
"text": " But they're doing it in a new way, online."
},
{
"start": 1260,
"end": 1266,
"text": " And they're taking revenue share as well as an equity stake in a portion of their non-cash deals."
},
{
"start": 1266,
"end": 1268,
"text": " All right, I know that's a mouthful."
},
{
"start": 1268,
"end": 1272,
"text": " But what it proves is how important it is for a new startup to get their message out"
},
{
"start": 1272,
"end": 1274,
"text": " in a way that is elegant and effective."
},
{
"start": 1274,
"end": 1277,
"text": " Great ideas don't always have great big budgets."
},
{
"start": 1277,
"end": 1279,
"text": " That's the lesson from Sandwich."
},
{
"start": 1279,
"end": 1282,
"text": " And it's applicable to founders, really anyone."
},
{
"start": 1282,
"end": 1286,
"text": " Know what you're bringing to the table and how much it can help the other party."
},
{
"start": 1286,
"end": 1289,
"text": " Next time you're going to negotiate with someone, keep that in mind."
},
{
"start": 1289,
"end": 1292,
"text": " Maybe have a sandwich first."
},
{
"start": 1293,
"end": 1296,
"text": " Running a successful business involves more than just selling products"
},
{
"start": 1296,
"end": 1298,
"text": " or keeping your inventory stocked."
},
{
"start": 1298,
"end": 1301,
"text": " What makes small businesses stand out amongst their larger competition"
},
{
"start": 1301,
"end": 1303,
"text": " is the ability to offer impeccable customer service."
},
{
"start": 1303,
"end": 1305,
"text": " So try focusing on your social media marketing."
},
{
"start": 1305,
"end": 1309,
"text": " Post questions to customers online or offer tips and advice that pertain to your product."
},
{
"start": 1309,
"end": 1311,
"text": " You can also create unique offers for customers,"
},
{
"start": 1311,
"end": 1313,
"text": " such as special discounts when signing up for your newsletter."
},
{
"start": 1313,
"end": 1316,
"text": " And finally, make it easy for customers to find you."
},
{
"start": 1316,
"end": 1319,
"text": " Think about what words or phrases they might use when looking for your service or products."
},
{
"start": 1319,
"end": 1323,
"text": " Just because your business is small, it doesn't mean you can't make a big impact on your customers."
},
{
"start": 1323,
"end": 1326,
"text": " For more business advice, visit the AT&T Business Circle."
},
{
"start": 1341,
"end": 1343,
"text": " Wait, so you didn't have a beard when you started working together?"
},
{
"start": 1343,
"end": 1346,
"text": " No, I just had stubble sort of."
},
{
"start": 1346,
"end": 1348,
"text": " This beard has become a recent development."
},
{
"start": 1348,
"end": 1350,
"text": " It's grown on you?"
},
{
"start": 1350,
"end": 1352,
"text": " Oh, nice."
},
{
"start": 1352,
"end": 1354,
"text": " Oh, come on."
},
{
"start": 1354,
"end": 1357,
"text": " You're just always striving for that Easter egg."
},
{
"start": 1357,
"end": 1358,
"text": " I just want it."
},
{
"start": 1358,
"end": 1360,
"text": " You just want something at the end of the video."
},
{
"start": 1360,
"end": 1374,
"text": " Someone, we can use that."
}
] |
xlYXJz56DLg | I spend hours each week commuting between my apartment and work, work and my apartment. I live in New York City, one of the world's most crowded places, but I don't talk to anyone during these times. Still, I'm never alone. I'm with some of my most reliable friends. They tell me about their lives, their curiosities, stories they've heard. They tell me how to be a better cook, or what's going on in politics, or which comics to buy this week. They're the hosts of my favorite podcasts, and they've become an important part of my daily life. They don't know me at all, but they're like family. We have shows like Serial, a weekly show that reached 5 million listeners faster than any other podcast ever has, and has spawned a universe of people talking about and dissecting every second of a murder mystery from 1999. We're at the cusp of a talk radio renaissance. Are podcasts the future of radio? What does that even mean? Lots of people are trying to figure that out. Like this guy, Alex Bloomberg, an alum of This American Life and Planet Money, who's trying to build a podcast company, and of course, making a podcast about it. From Gimlet Media, I'm Alex Bloomberg, and you're listening to The Tool Belt, a podcast for amateur carpenters and home repair enthusiasts everywhere. Just kidding. You're listening to Startup, the podcast series documenting the launching of my podcast company, the business origin story you never actually hear set down in real time, and this is the sound of my co-founder, Matt, and his friend, John, a sound engineer, building a recording booth with their bare hands. Why build a podcast company now? We're at the dawn of a second golden age of audio. You know, if you think about what happened with radio, right? You had Orson Welles, and you had all those great things that were going on in the 40s, and the way you consumed radio is you sat around in your living room and you watched the radio. Like that's the way people did it. And then TV comes along, and if you're going to sit around in your living room and stare at something, TV's at the bit of three. It's moving. Yes, exactly. And now everybody has a smartphone, connected cars are coming, so you're going to have these in-dash systems where you can just listen to everything on demand. We have all this capture time when we can't read, we can't watch when we're driving, when we're working out or whatever, and for the first time in history, we now have a way of accessing whatever we want to listen to. And so I believe there's just going to be an immense hunger. So this is one of the more awkward transitions I've ever written, but back at work after the weekend. That was my line, I just ad-libbed it though. It's really fun, it took more work. Oh really? You think I should just do that? That's amazing. All right, done. I'm a huge believer in that what makes things good and rise above is editing time. I read it and then I play the tape for people and then they're going to listen and sort of give me notes about whether, you know, what part of it sucks. And this is something we do every single show. It felt long. Yeah. I mean I felt like a great path that I wish I hadn't. I waited so long for. That early writing was like, that was when I was still a little sick. I feel like, it's like I can feel the difference. Like it got better by the end. Both of us feel that being transparent is a really good thing, that it's a good thing for the company internally, that it's a good thing as a way to tell the story. But sometimes it's like, oh, are we showing too much? Or is this going to raise questions? There have been times when I've been at like literally at cross purposes with myself where like we've been in certain investor meetings where I really wanted them to say yes. But then they said no in a way that as the producer, I was like, yeah, that was a great scene. They really shut that guy down. And I was like, that guy was me. It's interesting just the number of people who are still coming around to the idea of what a podcast is. There was this woman who read this article about us and she had this line that I love, which was sort of like, she was like, people who podcast, podcast hard. And I was like, totally. So what you need is the casual podcaster. Yeah. I feel like we're at the very beginning here of what it even means to be a podcast. And people always have this, they'll say, do you listen to podcasts? And nobody ever says, do you read books? Like after Gutenberg came along, that was a relevant question. Do you read books? And you're like, yes, I have read the Bible. But now that makes no sense. And I think soon that's not gonna make sense in podcasting either. Alex, Matt and the Gimlet team are trying to build a huge, wildly profitable venture backed business from podcasting. But that's not the only direction this business is going. PRX, a company in Cambridge, Massachusetts, has been supporting independent public radio for more than a decade and is now doing the same with podcasts. It compiled a network of shows like 99% Invisible and Radio Diaries into Radio-Topia, which is like an indie label for podcasts. This is Jake Shapiro, PRX's CEO. He says podcasts have a lot to learn from public radio. For me, the tipping point moment of like, this is the mainstreaming of the audience for podcasting was Ira Glass on The Tonight Show, where of course it was about the launch of Serial. But it's Ira Glass, it's like Robert Downey Jr. and then Ira Glass. And Ira Glass is explaining this launch of this thing. And Jimmy Fallon is like, so there's a lot of people, and you found it too, that don't know what a podcast is. He's like, yeah, in fact, we made this video. And so he pulls out this video, and it's him with his 85-year-old neighbor who's explaining how to listen to a podcast. Essentially, it just says she has an iPad, and she's like, you press the play button. And congratulations, you're listening to a podcast. I think in some ways, YouTube and Netflix have taught people that on-demand media should be as simple as pressing play, and there's going to be really good stuff you can consume. We figured out that there was actually this need around web audio that hadn't really come to the fore yet. We'd been sort of training for this moment in many different ways over an entire 10 years, if not the last year and a half of planning for Radiotopia. Podcasting was initially totally community-driven, shows by and for people with similar interests. But then everyone started trying to figure out how to make some money. Of course, famously, Odeo got started, which was Ev Williams' attempt to actually make sense of this space. And they did a brilliant job, actually, of trying to create something that made sense of her discovery and the publishing and kind of a navigation of it all. And then iTunes basically scooped in podcasting, because they hadn't invented it. They had nothing to do with it. But they added it as a category. And in doing so, they actually, I think, displaced and kind of quelled a lot of the interesting entrepreneurial activity that was happening and the kind of third parties trying to figure out podcasting. And we recently announced something new for iTunes and iPod, and it's called podcasting. As you know, the podcasting phenomenon is exploding right now. I think we're starting to see this fundamental spread of mobile and adoption and of audio working better and of the supply of really great content. That's just definitely started to hit this tipping point. And some of the things that we're really proud of is that we were able to get enough to say yes to four more shows. Three of them, and maybe even the fourth, we'll find out, are hosted by women, which is something that we think is a huge gap in both technology and podcasting. So it was great to see that. And we anticipate we'll continue to grow it, but try to pace it, because we're actually pointing the Kickstarter was to give the producers in Radiotopia more resources to do their best work to try to increase the frequency of their production. And like I was saying, I think that we're still just starting to get a better sense of user behavior and then beginning to design both the products around that and then try to give producers feedback. So you could imagine designing audio and designing shows for some of those contexts. That hasn't even really been done yet. So you have the mowing the lawn podcast. That's exactly the length of the lawn mowing. And that could maybe figure out, because of the sort of vibrations, that that's what you're doing and plays that show that episode next. That sounds awesome. Just invented something. Yeah, done. The mowing podcast now. You can have that one. MoCast. I'm sorry. The best thing about the mocast is that it would totally work. At least it would if ESPN's bet about podcasts is right. Can I get a shot of you taking a picture of this for the top shelf thing? That'd be a good intro shot. Sure. ESPN's been doing this longer than almost anybody and more successfully. From Bill Simmons BS report on down, it's one of the most popular podcast networks on the planet. ESPN covers a million different sports a million different ways and producers like Joshua Macri have spent years turning sports into podcasts. ESPN's been doing radio forever. But doing a podcast, it seems like ESPN, I think, more than others treats it as something unique and different. We really zero in on a niche audience when we put together a podcast. So for a radio show, you don't want to spend too much time on any one given topic because you want to keep things moving. You want to keep every segment of the audience engaged in something. Because you have these like itchy trigger finger people in their cars. Exactly. Whereas with a podcast, you know that if someone's downloading, for example, our Championship Drive college football podcast, they are hardcore college football fans. A radio show is kind of a mile wide and an inch deep. Our podcasts are an inch wide and a mile deep. In the last five weeks, they've allowed 3.3 yards before contact per rush. That is the fourth most in the league. Why do you think ESPN was in early on this? Like why did it make sense for ESPN before anybody else realized that the word podcast was a thing? Because I think we can be. Because I think we have the luxury of having success with so many other things that we have the ability to experiment with things. And if they don't work, they don't work. There have been plenty of things at ESPN that haven't worked and you can just drop them. Unlike terrestrial radio where there's a finite number of signals and you can own a space, podcasting is infinite. And so the struggle is to try and break through that clutter and figure out how you get enough people to listen to your shows where it becomes financially worthwhile. How many podcasts does ESPN have now? In terms of original podcasts that we produce here in Bristol, it's like 15 to 20. Wow, is that number going to keep going up? You know, I talked about the clutter earlier. It might actually go down because we want to make sure that we're putting our best efforts into the best stuff. I feel like ESPN is big on really producing everything. We're sitting in this sort of big functioning radio with a lot of things going on. But do you need all this to do a podcast well? Our principles are you want to produce it to the same quality that you'd produce a radio show. You know, certainly there are still a couple of our podcasts which are just two dudes and a microphone, but we're, to be quite frank, trying to phase that out in favor of big production elements and segments and things that keep people's attention. Very proud to have the President of the United States of America, Barack Obama, on the BS Report. I'm a US Senator, I was way ahead of the curve on the podcast thing. What was this podcast called? I really don't remember. A Podcast with Barack Obama. It's something like that. It's a catchy name. Nobody's job is exclusively podcast. They could be a writer, they could be on TV, they could be doing other radio work, but there's nobody whose job is only to be a podcast host. And it's sort of, you try things with people who have these things. You see somebody and you say, I think they have the personality, they have the talent, where they could really be good in this media as well. I don't know yet if podcasts are about to become mainstream. I don't even know how many people yet know the word podcast. But one thing I do know, podcasts are awesome and they're improving fast. The friends inside my head, the ones teaching me how to cook and what's happening in Syria and making me laugh like a lunatic on the subway, I know them better now and they tell me better stories. The second golden age of audio isn't coming. It's here. And if you're not already into podcasts, listen to that 85 year old woman. Just press play. | [
{
"start": 0,
"end": 6,
"text": " I spend hours each week commuting between my apartment and work, work and my apartment."
},
{
"start": 6,
"end": 11.120000000000001,
"text": " I live in New York City, one of the world's most crowded places, but I don't talk to anyone"
},
{
"start": 11.120000000000001,
"end": 12.36,
"text": " during these times."
},
{
"start": 12.36,
"end": 14.040000000000001,
"text": " Still, I'm never alone."
},
{
"start": 14.040000000000001,
"end": 17.04,
"text": " I'm with some of my most reliable friends."
},
{
"start": 17.04,
"end": 20.740000000000002,
"text": " They tell me about their lives, their curiosities, stories they've heard."
},
{
"start": 20.740000000000002,
"end": 24.88,
"text": " They tell me how to be a better cook, or what's going on in politics, or which comics to buy"
},
{
"start": 24.88,
"end": 25.88,
"text": " this week."
},
{
"start": 25.88,
"end": 29.34,
"text": " They're the hosts of my favorite podcasts, and they've become an important part of my"
},
{
"start": 29.34,
"end": 30.34,
"text": " daily life."
},
{
"start": 30.34,
"end": 33.88,
"text": " They don't know me at all, but they're like family."
},
{
"start": 33.88,
"end": 42,
"text": " We have shows like Serial, a weekly show that reached 5 million listeners faster than any"
},
{
"start": 42,
"end": 46.72,
"text": " other podcast ever has, and has spawned a universe of people talking about and dissecting"
},
{
"start": 46.72,
"end": 49.16,
"text": " every second of a murder mystery from 1999."
},
{
"start": 49.16,
"end": 52.36,
"text": " We're at the cusp of a talk radio renaissance."
},
{
"start": 52.36,
"end": 53.760000000000005,
"text": " Are podcasts the future of radio?"
},
{
"start": 53.760000000000005,
"end": 55.84,
"text": " What does that even mean?"
},
{
"start": 55.84,
"end": 57.879999999999995,
"text": " Lots of people are trying to figure that out."
},
{
"start": 57.88,
"end": 61.6,
"text": " Like this guy, Alex Bloomberg, an alum of This American Life and Planet Money, who's"
},
{
"start": 61.6,
"end": 66.44,
"text": " trying to build a podcast company, and of course, making a podcast about it."
},
{
"start": 66.44,
"end": 73.28,
"text": " From Gimlet Media, I'm Alex Bloomberg, and you're listening to The Tool Belt, a podcast"
},
{
"start": 73.28,
"end": 77,
"text": " for amateur carpenters and home repair enthusiasts everywhere."
},
{
"start": 77,
"end": 78,
"text": " Just kidding."
},
{
"start": 78,
"end": 82.68,
"text": " You're listening to Startup, the podcast series documenting the launching of my podcast company,"
},
{
"start": 82.68,
"end": 86.2,
"text": " the business origin story you never actually hear set down in real time, and this is the"
},
{
"start": 86.2,
"end": 91.24000000000001,
"text": " sound of my co-founder, Matt, and his friend, John, a sound engineer, building a recording"
},
{
"start": 91.24000000000001,
"end": 93.4,
"text": " booth with their bare hands."
},
{
"start": 93.4,
"end": 95.96000000000001,
"text": " Why build a podcast company now?"
},
{
"start": 95.96000000000001,
"end": 98.48,
"text": " We're at the dawn of a second golden age of audio."
},
{
"start": 98.48,
"end": 101.48,
"text": " You know, if you think about what happened with radio, right?"
},
{
"start": 101.48,
"end": 105.12,
"text": " You had Orson Welles, and you had all those great things that were going on in the 40s,"
},
{
"start": 105.12,
"end": 108.4,
"text": " and the way you consumed radio is you sat around in your living room and you watched"
},
{
"start": 108.4,
"end": 109.4,
"text": " the radio."
},
{
"start": 109.4,
"end": 110.60000000000001,
"text": " Like that's the way people did it."
},
{
"start": 110.60000000000001,
"end": 113.44,
"text": " And then TV comes along, and if you're going to sit around in your living room and stare"
},
{
"start": 113.44,
"end": 114.44,
"text": " at something, TV's at the bit of three."
},
{
"start": 114.44,
"end": 115.44,
"text": " It's moving."
},
{
"start": 115.44,
"end": 116.6,
"text": " Yes, exactly."
},
{
"start": 116.6,
"end": 120.8,
"text": " And now everybody has a smartphone, connected cars are coming, so you're going to have these"
},
{
"start": 120.8,
"end": 123.82,
"text": " in-dash systems where you can just listen to everything on demand."
},
{
"start": 123.82,
"end": 127.96,
"text": " We have all this capture time when we can't read, we can't watch when we're driving, when"
},
{
"start": 127.96,
"end": 131.44,
"text": " we're working out or whatever, and for the first time in history, we now have a way of"
},
{
"start": 131.44,
"end": 134.04,
"text": " accessing whatever we want to listen to."
},
{
"start": 134.04,
"end": 138.6,
"text": " And so I believe there's just going to be an immense hunger."
},
{
"start": 138.6,
"end": 143,
"text": " So this is one of the more awkward transitions I've ever written, but back at work after"
},
{
"start": 143,
"end": 144,
"text": " the weekend."
},
{
"start": 144,
"end": 146.72,
"text": " That was my line, I just ad-libbed it though."
},
{
"start": 146.72,
"end": 148.72,
"text": " It's really fun, it took more work."
},
{
"start": 148.72,
"end": 149.72,
"text": " Oh really?"
},
{
"start": 149.72,
"end": 150.72,
"text": " You think I should just do that?"
},
{
"start": 150.72,
"end": 151.72,
"text": " That's amazing."
},
{
"start": 151.72,
"end": 152.72,
"text": " All right, done."
},
{
"start": 152.72,
"end": 161.2,
"text": " I'm a huge believer in that what makes things good and rise above is editing time."
},
{
"start": 161.2,
"end": 163.72,
"text": " I read it and then I play the tape for people and then they're going to listen and sort"
},
{
"start": 163.72,
"end": 166.32,
"text": " of give me notes about whether, you know, what part of it sucks."
},
{
"start": 166.32,
"end": 168.32,
"text": " And this is something we do every single show."
},
{
"start": 168.32,
"end": 169.32,
"text": " It felt long."
},
{
"start": 169.32,
"end": 170.32,
"text": " Yeah."
},
{
"start": 170.32,
"end": 173.32,
"text": " I mean I felt like a great path that I wish I hadn't."
},
{
"start": 173.32,
"end": 174.88,
"text": " I waited so long for."
},
{
"start": 174.88,
"end": 177.68,
"text": " That early writing was like, that was when I was still a little sick."
},
{
"start": 177.68,
"end": 180.79999999999998,
"text": " I feel like, it's like I can feel the difference."
},
{
"start": 180.79999999999998,
"end": 183,
"text": " Like it got better by the end."
},
{
"start": 183,
"end": 187.07999999999998,
"text": " Both of us feel that being transparent is a really good thing, that it's a good thing"
},
{
"start": 187.07999999999998,
"end": 190.64,
"text": " for the company internally, that it's a good thing as a way to tell the story."
},
{
"start": 190.64,
"end": 193.32,
"text": " But sometimes it's like, oh, are we showing too much?"
},
{
"start": 193.32,
"end": 195.68,
"text": " Or is this going to raise questions?"
},
{
"start": 195.68,
"end": 199.4,
"text": " There have been times when I've been at like literally at cross purposes with myself where"
},
{
"start": 199.4,
"end": 204.16,
"text": " like we've been in certain investor meetings where I really wanted them to say yes."
},
{
"start": 204.16,
"end": 210.4,
"text": " But then they said no in a way that as the producer, I was like, yeah, that was a great"
},
{
"start": 210.4,
"end": 211.4,
"text": " scene."
},
{
"start": 211.4,
"end": 212.4,
"text": " They really shut that guy down."
},
{
"start": 212.4,
"end": 215.4,
"text": " And I was like, that guy was me."
},
{
"start": 215.4,
"end": 220.22,
"text": " It's interesting just the number of people who are still coming around to the idea of"
},
{
"start": 220.22,
"end": 221.44,
"text": " what a podcast is."
},
{
"start": 221.44,
"end": 224.96,
"text": " There was this woman who read this article about us and she had this line that I love,"
},
{
"start": 224.96,
"end": 228.32,
"text": " which was sort of like, she was like, people who podcast, podcast hard."
},
{
"start": 228.32,
"end": 230.2,
"text": " And I was like, totally."
},
{
"start": 230.2,
"end": 233.76,
"text": " So what you need is the casual podcaster."
},
{
"start": 233.76,
"end": 234.76,
"text": " Yeah."
},
{
"start": 234.76,
"end": 238.28,
"text": " I feel like we're at the very beginning here of what it even means to be a podcast."
},
{
"start": 238.28,
"end": 242,
"text": " And people always have this, they'll say, do you listen to podcasts?"
},
{
"start": 242,
"end": 244.74,
"text": " And nobody ever says, do you read books?"
},
{
"start": 244.74,
"end": 247.88,
"text": " Like after Gutenberg came along, that was a relevant question."
},
{
"start": 247.88,
"end": 248.88,
"text": " Do you read books?"
},
{
"start": 248.88,
"end": 252.76,
"text": " And you're like, yes, I have read the Bible."
},
{
"start": 252.76,
"end": 255.84,
"text": " But now that makes no sense."
},
{
"start": 255.84,
"end": 258.8,
"text": " And I think soon that's not gonna make sense in podcasting either."
},
{
"start": 258.8,
"end": 263.6,
"text": " Alex, Matt and the Gimlet team are trying to build a huge, wildly profitable venture"
},
{
"start": 263.6,
"end": 265.84000000000003,
"text": " backed business from podcasting."
},
{
"start": 265.84000000000003,
"end": 268.2,
"text": " But that's not the only direction this business is going."
},
{
"start": 268.2,
"end": 272.52,
"text": " PRX, a company in Cambridge, Massachusetts, has been supporting independent public radio"
},
{
"start": 272.52,
"end": 276.14,
"text": " for more than a decade and is now doing the same with podcasts."
},
{
"start": 276.14,
"end": 281.02,
"text": " It compiled a network of shows like 99% Invisible and Radio Diaries into Radio-Topia, which"
},
{
"start": 281.02,
"end": 283.82,
"text": " is like an indie label for podcasts."
},
{
"start": 283.82,
"end": 285.92,
"text": " This is Jake Shapiro, PRX's CEO."
},
{
"start": 285.92,
"end": 288.64,
"text": " He says podcasts have a lot to learn from public radio."
},
{
"start": 288.64,
"end": 292.02,
"text": " For me, the tipping point moment of like, this is the mainstreaming of the audience"
},
{
"start": 292.02,
"end": 296.08,
"text": " for podcasting was Ira Glass on The Tonight Show, where of course it was about the launch"
},
{
"start": 296.08,
"end": 297.08,
"text": " of Serial."
},
{
"start": 297.08,
"end": 300.28,
"text": " But it's Ira Glass, it's like Robert Downey Jr. and then Ira Glass."
},
{
"start": 300.28,
"end": 303.56,
"text": " And Ira Glass is explaining this launch of this thing."
},
{
"start": 303.56,
"end": 305.96,
"text": " And Jimmy Fallon is like, so there's a lot of people, and you found it too, that don't"
},
{
"start": 305.96,
"end": 306.96,
"text": " know what a podcast is."
},
{
"start": 306.96,
"end": 309.8,
"text": " He's like, yeah, in fact, we made this video."
},
{
"start": 309.8,
"end": 313.71999999999997,
"text": " And so he pulls out this video, and it's him with his 85-year-old neighbor who's explaining"
},
{
"start": 313.72,
"end": 315.04,
"text": " how to listen to a podcast."
},
{
"start": 315.04,
"end": 319.84000000000003,
"text": " Essentially, it just says she has an iPad, and she's like, you press the play button."
},
{
"start": 319.84000000000003,
"end": 323.08000000000004,
"text": " And congratulations, you're listening to a podcast."
},
{
"start": 323.08000000000004,
"end": 328.48,
"text": " I think in some ways, YouTube and Netflix have taught people that on-demand media should"
},
{
"start": 328.48,
"end": 333.08000000000004,
"text": " be as simple as pressing play, and there's going to be really good stuff you can consume."
},
{
"start": 333.08000000000004,
"end": 337.16,
"text": " We figured out that there was actually this need around web audio that hadn't really come"
},
{
"start": 337.16,
"end": 338.16,
"text": " to the fore yet."
},
{
"start": 338.16,
"end": 342.24,
"text": " We'd been sort of training for this moment in many different ways over an entire 10 years,"
},
{
"start": 342.24,
"end": 346.08,
"text": " if not the last year and a half of planning for Radiotopia."
},
{
"start": 346.08,
"end": 351.3,
"text": " Podcasting was initially totally community-driven, shows by and for people with similar interests."
},
{
"start": 351.3,
"end": 354.68,
"text": " But then everyone started trying to figure out how to make some money."
},
{
"start": 354.68,
"end": 359.12,
"text": " Of course, famously, Odeo got started, which was Ev Williams' attempt to actually make"
},
{
"start": 359.12,
"end": 360.12,
"text": " sense of this space."
},
{
"start": 360.12,
"end": 363.36,
"text": " And they did a brilliant job, actually, of trying to create something that made sense"
},
{
"start": 363.36,
"end": 367.28000000000003,
"text": " of her discovery and the publishing and kind of a navigation of it all."
},
{
"start": 367.28000000000003,
"end": 370.8,
"text": " And then iTunes basically scooped in podcasting, because they hadn't invented it."
},
{
"start": 370.8,
"end": 371.8,
"text": " They had nothing to do with it."
},
{
"start": 371.8,
"end": 373.6,
"text": " But they added it as a category."
},
{
"start": 373.6,
"end": 378.24,
"text": " And in doing so, they actually, I think, displaced and kind of quelled a lot of the interesting"
},
{
"start": 378.24,
"end": 381.76,
"text": " entrepreneurial activity that was happening and the kind of third parties trying to figure"
},
{
"start": 381.76,
"end": 382.76,
"text": " out podcasting."
},
{
"start": 382.76,
"end": 389.64,
"text": " And we recently announced something new for iTunes and iPod, and it's called podcasting."
},
{
"start": 389.64,
"end": 393.08000000000004,
"text": " As you know, the podcasting phenomenon is exploding right now."
},
{
"start": 393.08000000000004,
"end": 398.28000000000003,
"text": " I think we're starting to see this fundamental spread of mobile and adoption and of audio"
},
{
"start": 398.28000000000003,
"end": 400.88,
"text": " working better and of the supply of really great content."
},
{
"start": 400.88,
"end": 402.92,
"text": " That's just definitely started to hit this tipping point."
},
{
"start": 402.92,
"end": 406.6,
"text": " And some of the things that we're really proud of is that we were able to get enough to say"
},
{
"start": 406.6,
"end": 409.32,
"text": " yes to four more shows."
},
{
"start": 409.32,
"end": 412.4,
"text": " Three of them, and maybe even the fourth, we'll find out, are hosted by women, which"
},
{
"start": 412.4,
"end": 415.64,
"text": " is something that we think is a huge gap in both technology and podcasting."
},
{
"start": 415.64,
"end": 416.76,
"text": " So it was great to see that."
},
{
"start": 416.76,
"end": 420.8,
"text": " And we anticipate we'll continue to grow it, but try to pace it, because we're actually"
},
{
"start": 420.8,
"end": 425.28,
"text": " pointing the Kickstarter was to give the producers in Radiotopia more resources to do their best"
},
{
"start": 425.28,
"end": 428.44,
"text": " work to try to increase the frequency of their production."
},
{
"start": 428.44,
"end": 431.6,
"text": " And like I was saying, I think that we're still just starting to get a better sense"
},
{
"start": 431.6,
"end": 435.8,
"text": " of user behavior and then beginning to design both the products around that and then try"
},
{
"start": 435.8,
"end": 436.8,
"text": " to give producers feedback."
},
{
"start": 436.8,
"end": 441.6,
"text": " So you could imagine designing audio and designing shows for some of those contexts."
},
{
"start": 441.6,
"end": 442.84,
"text": " That hasn't even really been done yet."
},
{
"start": 442.84,
"end": 445.32,
"text": " So you have the mowing the lawn podcast."
},
{
"start": 445.32,
"end": 446.52,
"text": " That's exactly the length of the lawn mowing."
},
{
"start": 446.52,
"end": 449.84,
"text": " And that could maybe figure out, because of the sort of vibrations, that that's what you're"
},
{
"start": 449.84,
"end": 451.68,
"text": " doing and plays that show that episode next."
},
{
"start": 451.68,
"end": 452.68,
"text": " That sounds awesome."
},
{
"start": 452.68,
"end": 453.68,
"text": " Just invented something."
},
{
"start": 453.68,
"end": 454.68,
"text": " Yeah, done."
},
{
"start": 454.68,
"end": 455.68,
"text": " The mowing podcast now."
},
{
"start": 455.68,
"end": 456.68,
"text": " You can have that one."
},
{
"start": 456.68,
"end": 457.68,
"text": " MoCast."
},
{
"start": 457.68,
"end": 458.68,
"text": " I'm sorry."
},
{
"start": 458.68,
"end": 462.6,
"text": " The best thing about the mocast is that it would totally work."
},
{
"start": 462.6,
"end": 465.56,
"text": " At least it would if ESPN's bet about podcasts is right."
},
{
"start": 465.56,
"end": 469.72,
"text": " Can I get a shot of you taking a picture of this for the top shelf thing?"
},
{
"start": 469.72,
"end": 471.96000000000004,
"text": " That'd be a good intro shot."
},
{
"start": 471.96000000000004,
"end": 472.96000000000004,
"text": " Sure."
},
{
"start": 472.96000000000004,
"end": 476.16,
"text": " ESPN's been doing this longer than almost anybody and more successfully."
},
{
"start": 476.16,
"end": 479.96000000000004,
"text": " From Bill Simmons BS report on down, it's one of the most popular podcast networks on"
},
{
"start": 479.96000000000004,
"end": 480.96000000000004,
"text": " the planet."
},
{
"start": 480.96000000000004,
"end": 485.04,
"text": " ESPN covers a million different sports a million different ways and producers like Joshua Macri"
},
{
"start": 485.04,
"end": 487.88,
"text": " have spent years turning sports into podcasts."
},
{
"start": 487.88,
"end": 490.84000000000003,
"text": " ESPN's been doing radio forever."
},
{
"start": 490.84000000000003,
"end": 496.28000000000003,
"text": " But doing a podcast, it seems like ESPN, I think, more than others treats it as something"
},
{
"start": 496.28000000000003,
"end": 497.54,
"text": " unique and different."
},
{
"start": 497.54,
"end": 503.86,
"text": " We really zero in on a niche audience when we put together a podcast."
},
{
"start": 503.86,
"end": 509.1,
"text": " So for a radio show, you don't want to spend too much time on any one given topic because"
},
{
"start": 509.1,
"end": 510.28000000000003,
"text": " you want to keep things moving."
},
{
"start": 510.28,
"end": 515.28,
"text": " You want to keep every segment of the audience engaged in something."
},
{
"start": 515.28,
"end": 518.4,
"text": " Because you have these like itchy trigger finger people in their cars."
},
{
"start": 518.4,
"end": 519.4,
"text": " Exactly."
},
{
"start": 519.4,
"end": 524,
"text": " Whereas with a podcast, you know that if someone's downloading, for example, our Championship"
},
{
"start": 524,
"end": 528.04,
"text": " Drive college football podcast, they are hardcore college football fans."
},
{
"start": 528.04,
"end": 533.0799999999999,
"text": " A radio show is kind of a mile wide and an inch deep."
},
{
"start": 533.0799999999999,
"end": 537.4399999999999,
"text": " Our podcasts are an inch wide and a mile deep."
},
{
"start": 537.44,
"end": 541.08,
"text": " In the last five weeks, they've allowed 3.3 yards before contact per rush."
},
{
"start": 541.08,
"end": 543.86,
"text": " That is the fourth most in the league."
},
{
"start": 543.86,
"end": 546.0400000000001,
"text": " Why do you think ESPN was in early on this?"
},
{
"start": 546.0400000000001,
"end": 549.9200000000001,
"text": " Like why did it make sense for ESPN before anybody else realized that the word podcast"
},
{
"start": 549.9200000000001,
"end": 550.9200000000001,
"text": " was a thing?"
},
{
"start": 550.9200000000001,
"end": 551.9200000000001,
"text": " Because I think we can be."
},
{
"start": 551.9200000000001,
"end": 558.1,
"text": " Because I think we have the luxury of having success with so many other things that we"
},
{
"start": 558.1,
"end": 561.12,
"text": " have the ability to experiment with things."
},
{
"start": 561.12,
"end": 562.5600000000001,
"text": " And if they don't work, they don't work."
},
{
"start": 562.56,
"end": 568.04,
"text": " There have been plenty of things at ESPN that haven't worked and you can just drop them."
},
{
"start": 568.04,
"end": 575.16,
"text": " Unlike terrestrial radio where there's a finite number of signals and you can own a space,"
},
{
"start": 575.16,
"end": 576.16,
"text": " podcasting is infinite."
},
{
"start": 576.16,
"end": 581.64,
"text": " And so the struggle is to try and break through that clutter and figure out how you get enough"
},
{
"start": 581.64,
"end": 587.0799999999999,
"text": " people to listen to your shows where it becomes financially worthwhile."
},
{
"start": 587.0799999999999,
"end": 589.16,
"text": " How many podcasts does ESPN have now?"
},
{
"start": 589.16,
"end": 593.52,
"text": " In terms of original podcasts that we produce here in Bristol, it's like 15 to 20."
},
{
"start": 593.52,
"end": 595.04,
"text": " Wow, is that number going to keep going up?"
},
{
"start": 595.04,
"end": 596.76,
"text": " You know, I talked about the clutter earlier."
},
{
"start": 596.76,
"end": 600.6,
"text": " It might actually go down because we want to make sure that we're putting our best efforts"
},
{
"start": 600.6,
"end": 602.9599999999999,
"text": " into the best stuff."
},
{
"start": 602.9599999999999,
"end": 607,
"text": " I feel like ESPN is big on really producing everything."
},
{
"start": 607,
"end": 611.26,
"text": " We're sitting in this sort of big functioning radio with a lot of things going on."
},
{
"start": 611.26,
"end": 615,
"text": " But do you need all this to do a podcast well?"
},
{
"start": 615,
"end": 621,
"text": " Our principles are you want to produce it to the same quality that you'd produce a radio"
},
{
"start": 621,
"end": 622,
"text": " show."
},
{
"start": 622,
"end": 625.32,
"text": " You know, certainly there are still a couple of our podcasts which are just two dudes and"
},
{
"start": 625.32,
"end": 631.84,
"text": " a microphone, but we're, to be quite frank, trying to phase that out in favor of big production"
},
{
"start": 631.84,
"end": 637.28,
"text": " elements and segments and things that keep people's attention."
},
{
"start": 637.28,
"end": 641.32,
"text": " Very proud to have the President of the United States of America, Barack Obama, on the BS"
},
{
"start": 641.32,
"end": 642.32,
"text": " Report."
},
{
"start": 642.32,
"end": 646.0400000000001,
"text": " I'm a US Senator, I was way ahead of the curve on the podcast thing."
},
{
"start": 646.0400000000001,
"end": 647.84,
"text": " What was this podcast called?"
},
{
"start": 647.84,
"end": 649.7600000000001,
"text": " I really don't remember."
},
{
"start": 649.7600000000001,
"end": 651.32,
"text": " A Podcast with Barack Obama."
},
{
"start": 651.32,
"end": 652.32,
"text": " It's something like that."
},
{
"start": 652.32,
"end": 655.96,
"text": " It's a catchy name."
},
{
"start": 655.96,
"end": 659.5600000000001,
"text": " Nobody's job is exclusively podcast."
},
{
"start": 659.5600000000001,
"end": 665.9200000000001,
"text": " They could be a writer, they could be on TV, they could be doing other radio work, but"
},
{
"start": 665.9200000000001,
"end": 669.7600000000001,
"text": " there's nobody whose job is only to be a podcast host."
},
{
"start": 669.76,
"end": 673.92,
"text": " And it's sort of, you try things with people who have these things."
},
{
"start": 673.92,
"end": 677.48,
"text": " You see somebody and you say, I think they have the personality, they have the talent,"
},
{
"start": 677.48,
"end": 680.96,
"text": " where they could really be good in this media as well."
},
{
"start": 680.96,
"end": 683.8,
"text": " I don't know yet if podcasts are about to become mainstream."
},
{
"start": 683.8,
"end": 686.28,
"text": " I don't even know how many people yet know the word podcast."
},
{
"start": 686.28,
"end": 691.08,
"text": " But one thing I do know, podcasts are awesome and they're improving fast."
},
{
"start": 691.08,
"end": 695.12,
"text": " The friends inside my head, the ones teaching me how to cook and what's happening in Syria"
},
{
"start": 695.12,
"end": 698.96,
"text": " and making me laugh like a lunatic on the subway, I know them better now and they tell"
},
{
"start": 698.96,
"end": 700.36,
"text": " me better stories."
},
{
"start": 700.36,
"end": 702.32,
"text": " The second golden age of audio isn't coming."
},
{
"start": 702.32,
"end": 703.32,
"text": " It's here."
},
{
"start": 703.32,
"end": 706.72,
"text": " And if you're not already into podcasts, listen to that 85 year old woman."
},
{
"start": 706.72,
"end": 729.76,
"text": " Just press play."
}
] |
N32YdOiDn-g | Action cameras aren't just for crazy stunts. They make anything you do look cool. You've probably seen people waving a selfie stick around while riding a bike, or strapping a camera to their chest at a sporting event. Or maybe they're just getting the dog's view of things. Sure, a lot can be done with your camera's phone these days thanks to burst shooting modes and slow motion options, but having a camera that's more durable and more powerful can make all the difference in those amazing moments you don't want to miss. A good action camera should be able to capture high quality footage, have a great ecosystem of accessories and mounts, and should also be able to offer tons of functionality that's easy to tweak. It should also be able to take a hit, or two, or three, while being small and light enough to fit wherever you want to capture the action from. The best action camera you can buy right now is also the most obvious, the GoPro HERO4 Black Edition. The price tag is steep, but there's no end to what you can do with this camera. It's small, light and durable, and every setting can be tweaked to fit the needs of whatever you're filming. And in any mode, it takes stunning video. Whether you're shooting at 720p or 4K, the GoPro's dynamic range keeps the sky from looking blown out while not under exposing the subject you're focused on. It handles low light situations really well too. The GoPro's biggest advantage is with the accessories. GoPro makes every mount, strap and suction cup you could want, and if they somehow don't have what you're looking for, there's a number of third-party accessory makers who have been supporting GoPros for years. You can shoot with a GoPro in more places than any other camera, and ultimately that's what matters most. GoPro still isn't the perfect action camera. It needs a better menu system and longer battery life. But ultimately it's about the shots you get and the footage you capture, and GoPro can't be beaten there. But the Black Edition is expensive, so if you don't want to spend so much, there are a few great options for a little bit less. The first of which is the GoPro HERO4 Silver Edition. You trade the ability to shoot in the highest resolutions and frame rates that the Black Edition allows, but you gain a touch screen that actually makes navigating GoPro's clumsy menu system easier. It works just as nicely with everything in the GoPro ecosystem too, from the mounts to the phone app. Sony actually has the most worthy competitors to GoPro on the market right now, the best of which is the Action Cam Mini. It shoots great footage and is inexpensive, but it doesn't have the same ecosystem of accessories and mounts that GoPro has. Sony also has the Action Cam AS100B, but it's bigger, more expensive, and only offers better battery life. Same goes for the ION Air Pro 3, which is only a little bit cheaper than the HERO4 Silver. JVC's Addiction has an onboard screen for framing up shots and navigating menus, but the companion app is pretty bad, and the camera really just can't do that much. If you need great battery life, Garmin's Verbal EAT is a solid choice. It also collects neat data like GPS and heart rate, but the footage just doesn't look great, which is kind of a deal breaker. Action cameras aren't just for thrill seekers anymore. People use them for selfies, strap them on their dogs, and even musicians have fun with them. The good thing is, this means that there are a lot of options out there right now, but GoPro is still the king. | [
{
"start": 0,
"end": 5,
"text": " Action cameras aren't just for crazy stunts. They make anything you do look cool."
},
{
"start": 5,
"end": 10,
"text": " You've probably seen people waving a selfie stick around while riding a bike, or strapping a camera to their chest at a sporting event."
},
{
"start": 10,
"end": 13,
"text": " Or maybe they're just getting the dog's view of things."
},
{
"start": 13,
"end": 18,
"text": " Sure, a lot can be done with your camera's phone these days thanks to burst shooting modes and slow motion options,"
},
{
"start": 18,
"end": 24,
"text": " but having a camera that's more durable and more powerful can make all the difference in those amazing moments you don't want to miss."
},
{
"start": 24,
"end": 32,
"text": " A good action camera should be able to capture high quality footage, have a great ecosystem of accessories and mounts,"
},
{
"start": 32,
"end": 35,
"text": " and should also be able to offer tons of functionality that's easy to tweak."
},
{
"start": 35,
"end": 43,
"text": " It should also be able to take a hit, or two, or three, while being small and light enough to fit wherever you want to capture the action from."
},
{
"start": 43,
"end": 49,
"text": " The best action camera you can buy right now is also the most obvious, the GoPro HERO4 Black Edition."
},
{
"start": 49,
"end": 53,
"text": " The price tag is steep, but there's no end to what you can do with this camera."
},
{
"start": 53,
"end": 58,
"text": " It's small, light and durable, and every setting can be tweaked to fit the needs of whatever you're filming."
},
{
"start": 58,
"end": 61,
"text": " And in any mode, it takes stunning video."
},
{
"start": 61,
"end": 69,
"text": " Whether you're shooting at 720p or 4K, the GoPro's dynamic range keeps the sky from looking blown out while not under exposing the subject you're focused on."
},
{
"start": 69,
"end": 72,
"text": " It handles low light situations really well too."
},
{
"start": 72,
"end": 75,
"text": " The GoPro's biggest advantage is with the accessories."
},
{
"start": 75,
"end": 80,
"text": " GoPro makes every mount, strap and suction cup you could want, and if they somehow don't have what you're looking for,"
},
{
"start": 80,
"end": 84,
"text": " there's a number of third-party accessory makers who have been supporting GoPros for years."
},
{
"start": 84,
"end": 89,
"text": " You can shoot with a GoPro in more places than any other camera, and ultimately that's what matters most."
},
{
"start": 89,
"end": 94,
"text": " GoPro still isn't the perfect action camera. It needs a better menu system and longer battery life."
},
{
"start": 94,
"end": 98,
"text": " But ultimately it's about the shots you get and the footage you capture, and GoPro can't be beaten there."
},
{
"start": 98,
"end": 104,
"text": " But the Black Edition is expensive, so if you don't want to spend so much, there are a few great options for a little bit less."
},
{
"start": 104,
"end": 107,
"text": " The first of which is the GoPro HERO4 Silver Edition."
},
{
"start": 107,
"end": 111,
"text": " You trade the ability to shoot in the highest resolutions and frame rates that the Black Edition allows,"
},
{
"start": 111,
"end": 116,
"text": " but you gain a touch screen that actually makes navigating GoPro's clumsy menu system easier."
},
{
"start": 116,
"end": 121,
"text": " It works just as nicely with everything in the GoPro ecosystem too, from the mounts to the phone app."
},
{
"start": 121,
"end": 127,
"text": " Sony actually has the most worthy competitors to GoPro on the market right now, the best of which is the Action Cam Mini."
},
{
"start": 127,
"end": 133,
"text": " It shoots great footage and is inexpensive, but it doesn't have the same ecosystem of accessories and mounts that GoPro has."
},
{
"start": 133,
"end": 139,
"text": " Sony also has the Action Cam AS100B, but it's bigger, more expensive, and only offers better battery life."
},
{
"start": 139,
"end": 144,
"text": " Same goes for the ION Air Pro 3, which is only a little bit cheaper than the HERO4 Silver."
},
{
"start": 144,
"end": 148,
"text": " JVC's Addiction has an onboard screen for framing up shots and navigating menus,"
},
{
"start": 148,
"end": 152,
"text": " but the companion app is pretty bad, and the camera really just can't do that much."
},
{
"start": 152,
"end": 156,
"text": " If you need great battery life, Garmin's Verbal EAT is a solid choice."
},
{
"start": 156,
"end": 162,
"text": " It also collects neat data like GPS and heart rate, but the footage just doesn't look great, which is kind of a deal breaker."
},
{
"start": 162,
"end": 164,
"text": " Action cameras aren't just for thrill seekers anymore."
},
{
"start": 164,
"end": 169,
"text": " People use them for selfies, strap them on their dogs, and even musicians have fun with them."
},
{
"start": 169,
"end": 192,
"text": " The good thing is, this means that there are a lot of options out there right now, but GoPro is still the king."
}
] |
eFihxDWZKSU | Okay, we are live. Hello, Internet and humans that are watching this. Welcome to another awesome Google Plus Hangout where we talk about small empires. We're joined with, or joined by Alexis Ohanian, who is the co-founder of Reddit and the host of the show Small Empires, and along with Stephen Greenwood and Kirk Larson, who I've introduced many times, they are the people that make the show happen. Six times. Only six. Only six. Sorry. But this is season two, so yeah. Anyway, so this week, for those that have seen the episode, Small Empire went to August, which makes a smart lock, which was also designed by Yves Behar, who is a super awesome well-known designer. Guys, if you want to talk about the episode or sort of say how it went and that kind of thing, because we are not, we don't have anyone from the company today, unfortunately, but we do have the people that made the episode. Yes, and we'll be fielding questions with the hashtag SmallEmpires on Twitter too, so you can get at us. That's me. I'm doing an impersonation of you asking those questions. We should also provide some context. We're actually on the road shooting still. So I'm in New York in Verge's office, and they are out somewhere in the country. In an up-close location. If anybody can figure it out. Where was that? Bonus points. So, August, talk about August's smart lock after you shove that grilled cheese into your face. So, what do you want to talk about, August? So basically, we kind of had some trepidation about doing an episode about San Francisco. I didn't want to do it. It was too obvious a thing for us, right? We thought that the season is about showcasing communities that aren't commonly maybe known by a lot of people for startups. And so we were hesitant to go to San Francisco, but at the same time we really wanted to do a company that, in a space that we hadn't covered before. And hardware was one of those things that a lot of people have been asking us for, and we had been talking about doing for a long time. So we found a great hardware company, August Smart Lock. And they're what, like two years old now? Less than that? Yeah, I think around two. Year and change. How many employees are there at August? How many what? Employees do they have? 30 to 40, right? 30 to 40. That's tiny. They're based in downtown San Francisco. Right next to Ubisoft. I actually, I showed screenshots of those Assassin's Creed glitches through the windows at Ubisoft. So what was really cool is when we discovered August, they have a unique story because a guy who has started a couple companies and kind of been through the wringer on the software side, had some success, had some other ones that maybe weren't as successful, decided that he wanted to get into hardware to solve a problem that he was facing personally. And basically he went out and teamed up with Yves Bihar as a co-founder to come together and both share the equity of this company that they would set out to launch together. Do you know how that happened? Because you've got to be sort of someone to walk up to a designer of that caliber and say, hey, design my product for me. But Jason actually, he was the CEO of a couple of really successful companies and used some of the money from one of his, like one of the salesmen of his companies to start a thing called Founders Row. Oh, I did see that. It's in the video. Kind of like just like a place for founders of like startups to hang out. And so he pitched the idea for August inside of Founders Row and a bunch of people were like, hey, that's cool. And Yves was like, yeah, let's do it together. So Yves was part of Founders Row? Part of Founders Row, but he sort of got the momentum from the Founders Row thing and he and Eve had really hit it off at a previous conference. And so they just got to talking. When Jason was like, Jason basically came to Eve and was like, I want to fix keys somehow. And Eve was like, all right, let's do it. Jason already had the backing or at least the support of the other folks at Founders Row. Let's see. What's Rondo, Ryan Manning edited part of this episode. Do you guys know the story that I'm about to tell? Stephen, have you heard what he said? So right before he sits down to edit, he has all the footage ready to go. And he says he gets a call from his girlfriend that she was locked out of their apartment. Okay. All the way home, lets her in the apartment, comes back to the office, starts editing the video. And it's like, what the hell is this? Yeah. That's coincidental. Really, really crazy that that happened. So yeah, that's a cool aside. I think some of the problems that they're trying to solve are pretty interesting because they, a lot of what they were talking about is that people might need to let other people into their home for a certain window of time, right? So maybe you have a dog walk or you have a house cleaner or a friend just needs to come stop and get something. You can schedule that in certain windows with certain people and create accounts for your friends and family and stuff so that they have access to your place. So what happens if your phone is dead? That's the first question that came to mind and I'm sure they've addressed it, but I don't know the answer. Their answer is basically, use your key. I mean honestly what they said was like you could either walk to an extra neighbor and have them download August and you could put your access code in or find a charge somewhere or keep your key because you can still, it doesn't change the lock on the front of the door. So you can, that thing opens, that like metal case opens? No, that metal case is on the inside of the house and the front just looks like a normal lock. So people walking down the street don't know that you have this expensive piece of technology on your door. I see, I see. But it's like if you're gonna make the transition to go keyless then you don't want to carry your keys, right? Right, exactly. Yeah, no but they, I mean frankly the answer is use, sorry, you can't use, which is like I can't imagine what another answer would be, you know like. Yeah. Sorry, oops. Go find a charger, go to Starbucks. If there's a battery on the thing and you can pop a charge from it then that would be kind of dope. Or if you could get like an external NFC sticker to put on your phone that didn't require power. Yeah. Yeah. So that's a fail safe. So you guys mentioned this New York Times article that recently came out. I mean we're talking about the company as a whole. Talk about that article. I mean the article is basically like this is really cool, this is a really cool product but it's just like the first version of this product. And so like kind of like what the episode was all about, hardware is really hard and I think it's like, the first iPhone kind of sucked. You know what I mean? Like it was cool and it's a cool staff but it's not quite as good as the other side of the river. And they actually spent a lot of time kind of going back from scratch after they initially started designing the lock because they realized that it needed to be universal, it needed to be able to fit over every type of door lock that's out there. And originally they were just going to, I think their approach was that they were going to have something that you install instead of your existing one. They realized that there was too much friction there and too many people that wouldn't be able to install that in their door so it had to be something that goes on top of existing ones. So like that was one of the big problems that they solved in their first run through and I think they did a pretty good job of that and obviously found a lot of good partners to manufacture the actual hardware in Japan. What was he saying about the motor? Oh yeah the motor was like, it's like for size. It's for like cut through bone you know? Well yeah to be both precise and powerful but in the case of the August lock it's turning a knob. Yeah but he said there's like a hundred something. Yeah it has right because that was an interesting, it's an interesting engineering problem because every door is different. Right. Right depending on how warped it is, depending on the temperature, depending on the lock. The last time you adjusted it, apparently doors can be adjusted. Yeah who knew? So it's like, it's superficially I think the kind of idea that's easy, like the New York Times article is pretty snarky. You almost certainly don't need, unless you run a boarding house or bordello, you almost certainly don't need a digital smart lock to your front door. Nor do you find, oh god, yeah it's like keys are portable, they're durable, they're cheap to replace and everyone understands how to use them. Yay keys. Yeah the New York Times article was very much like a Luddite salvo but it was, there are certain points that are true like personally like the amount of times that I have someone coming in unannounced is twice a year. So like I have like keys. And I love a youth hostel out of my apartment. Right. So I could use it. I could really work. He takes equity stakes in exchange for a founder sleeping on his bed. Sounds like a good business plan. Big idea. I think it'll be really interesting to see five years from now if this, I think it's the kind of product that either really really succeeds or really really doesn't. I think, I personally think that as like batteries and Bluetooth get better, this should, more shit like this should be happening. Yeah it feels like. Yeah it's just like my battery on my phone dies in four hours so I would never, I couldn't do it. Right. And aren't there more competitors, like there are other people that are doing this smart thing. Yeah. Right. Well, I think what makes one, yeah, August is sort of the most beautiful and it seems like the most designed. So that usually. They're definitely going the nest route. I was just going to say, it reminds me a lot about the nest. And I think Jason even said that he had, he talked to Tony and he spent time with those type of people and when seeing the advice for how to approach the company. And I mean I think the device is really cool. It feels really nice. Yeah, it looks like just a thick nest. Yeah, yeah basically. So we're kind of at that point with the smart home where I think a lot of people are still trying to figure out what is going to catch and what is just unnecessary. Yeah. Because we're at this point where we can start putting chips into everything, right. We can make everything connected. Right. Do we need to have everything connected? We need to be done. Yeah. But it's interesting that you mentioned NFC before because the new iPhones and plenty of Android phones have NFC in it already. So you know like. So it's like it's far away. Right. So does this company make money? Are they selling units? What's the deal? They've sold a good group of units. I mean we obviously they're privately owned so they're making money but it seems like. They're in Apple stores. That was a huge win for them was to get featured in the online and the retail stores in Apple. And I know that they're definitely working hard to keep up with demand. Sounds like it. Okay. Sounds like it. I mean hardware is hard, right? That's like the whole thing. That's the fun. Yeah that was the fun of the episode. I was really proud of it. So on that note, let's ask Alexis then. What do you see with people that are approaching hardware and what do you try to tell them? To manage expectations for your consumers. That would be the biggest one. And we see you know, one of the seminal huge hardware campaigns went through what I see as Pebble. And though they did end up shipping, it was the biggest Kickstarter to date at that point, though they did end up shipping late, I think by and large their customers were very happy with the product. We're now entering a weird space where like, you know, I mean you saw that you've got things like the smart watch which require a ton of good software and good hardware. Then you also see things like the, what was that cooler called? Which is the new most popular Kickstarter campaign. The coolest cooler. What the hell was it? It's a cooler with like a fucking Bluetooth speaker and a blender. So it's like those little radios that are in hotels that have the iPod attachment that doesn't work on iPods anymore? Yes. And this cooler campaign a year ago failed miserably, didn't hit its goal, came up with a much better video, this is all booted, and blew away Kickstarter. $13 million and they asked for $50 grand. Yeah, $13 million. And actually the idea of having a good video influence the way that your company bears is a theme that will arise later in the season. So I think we're at a really interesting point where like, we'll see companies like Pebble, very early stage, very ambitious founders who want to fucking invent the smart watch and create, and you're able to create a new market. Then you see others, like no offense to the cooler company, but like, I mean these are all solved problems. They're just putting them all together. Right. And I don't begrudge them for their success. So we're seeing this whole range and August is somewhere in the middle here, and for anyone aspiring to do this kind of a hardware of making things in this company, it's a really seductive time. You can make an amazing video, raise hundreds of thousands if not millions of dollars, but still need to fucking deliver on it. Right, and then they have nothing to show if you don't deliver a fucking product. Plus a lot of money. Kickstarter is this money for you. Yeah, and I think we're going to see, over the next couple of years, we're going to see the fallout of some campaigns doing extremely well and satisfying, and some failing miserably. And I don't think, at the end of the day, it is buyer beware. That's also not much to give out to the world. It is how things go. It's just now the hype cycle is built, and it's great, but it's built ahead of time before you've necessarily demonstrated you can build it. I've invested in hardware companies that failed miserably. I invested in a precursor to the Jawbone called Wakemate, which was really ambitious, really cool, but failed miserably because they didn't get the hardware right, and they didn't spend enough time doing the diligence overseas, and they were just recent college kids who can do it. It's just a lot easier when you're only dealing with software because your failure points are a sight crashing. They're not catching on fire. Or someone getting injured. Yeah, there's a whole other level of responsibility. Or creating a cast, a dime old cast that is the wrong side. Right, yeah, even just money wise. It costs a lot of money just to make this Jawbone. Alexis, that company you were just talking about didn't have a cool Kickstarter video, nor were they on Kickstarter, were they? No, it was before Kickstarter. Oh, wow. Oh, that's super ambitious then. They did a traditional, I mean, they were ahead of the game. It's just timing is a lot of this stuff. But the good news is as more companies are doing it, they're going to create blueprints for other companies to learn from. The more people that do this, the more examples. Yeah, like Eric Mijakovsky, for instance, the founder of Pebble, he's on the Rolodex for anyone who has a successful hard hardware campaign that they run because they'll do anything to get 20 minutes just to pick his brain so he can tell them, don't use this vendor, don't do this, don't do that. And that knowledge is being spread now. So everyone stands on the shoulders of giants. So that is going to help. But you really, you know, hardware is hard. Hardware is hard. Is it a pun? No, I guess it's just a bad joke. Ironic. Yeah, but it is hard. Hardware is hard. Hardware. You can't really say software is soft because it's not true at all. Yeah. But it's exciting. Yeah. It's a... Alexi? Alexis, yeah. What's up, man? I love your show. We're live on the internet right now. Thanks, man. All right. I love your show, Small Empires. That's what I want. Do you want to play a game with us? Yeah. Come chill, man. All right. You guys want to chill too? Just grab a chair. Yeah. Dude, this is not a plan. This is literally a hangout. Yeah. I'm bad. I'm good. I'm good. How are you? I'm Alexi. I'm good. And this is Sam, back of the verge. You guys are so nice. Hey, guys. So we're everyone watching right now, and the English is awesomeness. I'll give our location a way down. We're on the University of Washington campus. And this is what happens, I guess, when you hang out on the sidewalk. Yeah. You've seen Small Empires. Which one have you seen? I've seen a handful. There will be a quiz. Do you have any questions? Recently I watched Art-Cycle. Oh, right on. First season. Season one, throwback. Yeah. I'm just an entrepreneur, because it's something that I'm really interested in. I just love the show. I'm seeing what people are doing. Oh, that's sweet. I watched Squarespace too recently. Oh, yeah. Great story. Yeah. They've got a business right there. Yeah. For incidents. Yeah. For instant money. Okay, so how did you find out about the show? I had subscribed. Can you hear this, Sam? Yeah, yeah. I had subscribed to the verge just on YouTube. Hey, everybody should subscribe to the verge. Yeah, subscribe to the verge on YouTube, people. You can go to the thing, slash, the verge. I had a technology review, and I saw, you have to watch it. You're like, yeah. This is terrible. I'll watch another one. Nice. Did you know who Alexis was before the show? No, but I knew who Reddit was. Yes. Okay, okay. That's the more I know. All right. Cool. So cool. Wow. What should we – like, what – we have – oh, we're going to get weirded about by that. Damn. What should we change in the show? What do you think would be fun to do? Yeah. Yeah, what's been missing? Yeah. Anything you think we missed? You can tell us it's perfect, too. I don't know. I feel like there's a ton of focus on a lot of, like, coding stuff. Yeah, okay. I don't know. I don't really know a lot about that. It can just be that I'm inexperienced. I think it's a little too insider-y for coding. But that's, like, the only thing, like, I don't – I can't relate to that too much. I feel like I want to kind of – Why don't you start learning how to code? I know. That's the real part. I got to go. So you want to see what – so this got leaked out a couple days ago. A bunch of – this is going to really hurt, okay. A bunch of high schoolers have a Facebook group called High School Hackers. They're all – they're developers. They all, you know, they go to hackfiles together. They go to – maybe it was college. I don't know. Regardless, a bunch of students posted up the internship offers they were getting from tech companies. Oh, yeah. That was insane. The monthly internships from all the tech companies you can think of on Facebook, Google, everything. I believe – You know how much you can pay for a month of being – A lot. Yeah. $7,500 to $8,000 plus housing. Yeah. As an intern. Yeah. As an intern. So like I can't stress – Right? Like learn to fucking code. I can't stress this enough. Learn to code. Yeah. You hear this? The co-founder of Reddit is telling you to learn to code. Listen to this. I was traveling for like five months on a bus telling people to learn how to code. I am – oh, sorry. These are not high schoolers. They are college students. They are college students. They are college students. They are college students. You have to be a college student to learn how to code. Yeah. Yeah. But yeah, Cora is $82.50, Pinterest $7,500, Dropbox $8,500. Google is only coming in at $7,000 but they do include a house stipend. Some of them provide moving fees. Yeah. You know what my internship paid me? Not literally $0. Not even $1 that I paid. Yeah. Yeah. So again, learn to code. Okay. There you go. But is there – I know we are actually doing this Hangout talking about a hardware company. Yeah. And why. It's even harder than a software company. Yeah. These people make these really smart locks. When you walk up to your house and their door, the door will open automatically on your phone. Yeah, it's pretty dope. But it's really, really hard to figure out. So is it on – You have to have a different app and then it syncs with your phone. I know it's a crazy thing when you get to those. So what's the part about your career where you're – you have these pitches. So you have these pitches. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. I don't have any stitches yet, but I just really like the idea of being on a smaller team, trying to do something unique in the matters. Like, it's easy to get lost in a big company. Just the sense of purpose and drive, and something you can actually do that might make a difference. It seems a lot more personal, like the creating aspect that you guys showcased in the show a lot. It's just something that really appeals to me. Great. That's the message, right? Yeah, I hope it convinces you. Yeah, in the business school that you go to, they have an entrepreneurship major and minor, so... I'm looking at it. Or, just fuck the business school. Yeah, you were a history major. I was a history major, yeah. So, I'm going to state, I didn't drop out. I was too cowardly. Steve and I both got our degrees before starting the company. Yeah, and then, fucking, one year almost to the day you sold Reddit, I read your page. Wait, what? You sold Reddit right after you graduated college, like within the first year, like a hundred days or something. It was a year and a half later. A whole year and a half. Oh, only a year and a half. It's good. So, stay in school, build something awesome while you're in school, and then sell it. And then you're good. Yeah. Or, just run it for the rest of your life and just hang out and enjoy working on a cool team. That's the best part. Honestly, I think the fact that you get to choose who you work with is so rare. And I had enough jobs growing up working for people and with people who I didn't respect. Keep it real, I'm sorry. I don't know who you are. Like, that's the biggest gift that I feel like... I think that's why Reddit sort of grew into what it was, right? Because you and Steve effectively are Reddit. Like, it is a product. It is your child. And that is team Out. And you guys are good people and the product is humongous and awesome. Steve's Out. That's for sure. You guys should do... I'm just spitballing now. The Verge should do a series. This might be two in the week, so you might hate this. But like, of profiling all these engineers in tech. Because all of the CEOs get all the face time. But all the engineers are the ones who... I know, it's like, who is actually building the product? The CEO is just... It's just like 15 dudes in this really dark little zone. Yeah. But, yeah, I really hope it inspires folks to do cool shit. So you gotta go do it now. And then when we're in season 7... Yeah, season 7. We're all freshmen. Yeah, that's right. Yeah, season 7-ish. We'll still be doing this. Yeah, what are you guys doing in Skid Row? It's secret. These guys can't know. I mean, can't we just give it away for the people that are watching this? Or do you guys not want to do that? Alright, for the people watching this, it's going to be our biggest company that we cover this season. Huge company. Giant empire. Legitimate empire. They've already IPO'd and have over 1100 employees. Their value is $4.7 billion. And they've acquired a handful of companies. A lot of companies. They let you do some creepy shit when you're in your neighbor's house. They're Zillow. And I just Zillowed this restaurant. Yeah, they're the real estate company where you can look up how much any house costs. They recently acquired Trulia, right? Yeah, they're in the process of doing it. But yeah. That'll be episode 9 in a few weeks. Episode 8 is a fun one, but we're not going to tell you what that is. Oh man, if you follow me on Instagram though, you already know what episode 8 is. Building hype. It's good. Follow me on Instagram. On that note, we've got to get back on the road. We've got to keep shooting. We've got some interviews to do. Awesome. Thanks for joining everyone. Bye internet. Internet, we'll see you next week. The next show, go watch Wild Empires. Subscribe to The Verge on YouTube. All that good stuff. Peace. | [
{
"start": 0,
"end": 7,
"text": " Okay, we are live. Hello, Internet and humans that are watching this. Welcome to another"
},
{
"start": 7.92,
"end": 13.120000000000001,
"text": " awesome Google Plus Hangout where we talk about small empires. We're joined with, or"
},
{
"start": 13.120000000000001,
"end": 18.56,
"text": " joined by Alexis Ohanian, who is the co-founder of Reddit and the host of the show Small Empires,"
},
{
"start": 18.56,
"end": 22.2,
"text": " and along with Stephen Greenwood and Kirk Larson, who I've introduced many times, they"
},
{
"start": 22.2,
"end": 24.48,
"text": " are the people that make the show happen."
},
{
"start": 24.48,
"end": 28.16,
"text": " Six times. Only six."
},
{
"start": 28.16,
"end": 34.8,
"text": " Only six. Sorry. But this is season two, so yeah. Anyway, so this week, for those that"
},
{
"start": 34.8,
"end": 41.8,
"text": " have seen the episode, Small Empire went to August, which makes a smart lock, which was"
},
{
"start": 42.019999999999996,
"end": 49.019999999999996,
"text": " also designed by Yves Behar, who is a super awesome well-known designer. Guys, if you"
},
{
"start": 49.68,
"end": 55.480000000000004,
"text": " want to talk about the episode or sort of say how it went and that kind of thing, because"
},
{
"start": 55.48,
"end": 59,
"text": " we are not, we don't have anyone from the company today, unfortunately, but we do have"
},
{
"start": 59,
"end": 60.4,
"text": " the people that made the episode."
},
{
"start": 60.4,
"end": 65.39999999999999,
"text": " Yes, and we'll be fielding questions with the hashtag SmallEmpires on Twitter too, so"
},
{
"start": 65.39999999999999,
"end": 67.44,
"text": " you can get at us."
},
{
"start": 67.44,
"end": 72.44,
"text": " That's me. I'm doing an impersonation of you asking those questions."
},
{
"start": 72.44,
"end": 78.96,
"text": " We should also provide some context. We're actually on the road shooting still."
},
{
"start": 78.96,
"end": 84.96,
"text": " So I'm in New York in Verge's office, and they are out somewhere in the country."
},
{
"start": 84.96,
"end": 88.75999999999999,
"text": " In an up-close location. If anybody can figure it out."
},
{
"start": 88.75999999999999,
"end": 89.75999999999999,
"text": " Where was that?"
},
{
"start": 89.75999999999999,
"end": 90.75999999999999,
"text": " Bonus points."
},
{
"start": 90.75999999999999,
"end": 97.75999999999999,
"text": " So, August, talk about August's smart lock after you shove that grilled cheese into your"
},
{
"start": 98.55999999999999,
"end": 99.55999999999999,
"text": " face."
},
{
"start": 99.55999999999999,
"end": 105.16,
"text": " So, what do you want to talk about, August?"
},
{
"start": 105.16,
"end": 111.16,
"text": " So basically, we kind of had some trepidation about doing an episode about San Francisco."
},
{
"start": 111.16,
"end": 112.88,
"text": " I didn't want to do it."
},
{
"start": 112.88,
"end": 119.32,
"text": " It was too obvious a thing for us, right? We thought that the season is about showcasing"
},
{
"start": 119.32,
"end": 126.32,
"text": " communities that aren't commonly maybe known by a lot of people for startups."
},
{
"start": 126.84,
"end": 132.6,
"text": " And so we were hesitant to go to San Francisco, but at the same time we really wanted to do"
},
{
"start": 132.6,
"end": 137.2,
"text": " a company that, in a space that we hadn't covered before. And hardware was one of those"
},
{
"start": 137.2,
"end": 141.16,
"text": " things that a lot of people have been asking us for, and we had been talking about doing"
},
{
"start": 141.16,
"end": 145.92,
"text": " for a long time. So we found a great hardware company, August Smart Lock."
},
{
"start": 145.92,
"end": 148.8,
"text": " And they're what, like two years old now? Less than that?"
},
{
"start": 148.8,
"end": 150.64,
"text": " Yeah, I think around two."
},
{
"start": 150.64,
"end": 151.64,
"text": " Year and change."
},
{
"start": 151.64,
"end": 154.64,
"text": " How many employees are there at August?"
},
{
"start": 154.64,
"end": 156.8,
"text": " How many what?"
},
{
"start": 156.8,
"end": 157.8,
"text": " Employees do they have?"
},
{
"start": 157.8,
"end": 158.8,
"text": " 30 to 40, right?"
},
{
"start": 158.8,
"end": 159.8,
"text": " 30 to 40."
},
{
"start": 159.8,
"end": 160.8,
"text": " That's tiny."
},
{
"start": 160.8,
"end": 164.04,
"text": " They're based in downtown San Francisco."
},
{
"start": 164.04,
"end": 169.04,
"text": " Right next to Ubisoft. I actually, I showed screenshots of those Assassin's Creed glitches"
},
{
"start": 169.04,
"end": 176.04,
"text": " through the windows at Ubisoft."
},
{
"start": 176.2,
"end": 183.2,
"text": " So what was really cool is when we discovered August, they have a unique story because a"
},
{
"start": 183.39999999999998,
"end": 187.32,
"text": " guy who has started a couple companies and kind of been through the wringer on the software"
},
{
"start": 187.32,
"end": 193.12,
"text": " side, had some success, had some other ones that maybe weren't as successful, decided"
},
{
"start": 193.12,
"end": 200.12,
"text": " that he wanted to get into hardware to solve a problem that he was facing personally."
},
{
"start": 202.4,
"end": 209.4,
"text": " And basically he went out and teamed up with Yves Bihar as a co-founder to come together"
},
{
"start": 210.56,
"end": 215.56,
"text": " and both share the equity of this company that they would set out to launch together."
},
{
"start": 215.56,
"end": 221.88,
"text": " Do you know how that happened? Because you've got to be sort of someone to walk up to a"
},
{
"start": 221.88,
"end": 225.24,
"text": " designer of that caliber and say, hey, design my product for me."
},
{
"start": 225.24,
"end": 230.48,
"text": " But Jason actually, he was the CEO of a couple of really successful companies and used some"
},
{
"start": 230.48,
"end": 233.79999999999998,
"text": " of the money from one of his, like one of the salesmen of his companies to start a thing"
},
{
"start": 233.79999999999998,
"end": 234.79999999999998,
"text": " called Founders Row."
},
{
"start": 234.79999999999998,
"end": 237,
"text": " Oh, I did see that. It's in the video."
},
{
"start": 237,
"end": 243.51999999999998,
"text": " Kind of like just like a place for founders of like startups to hang out. And so he pitched"
},
{
"start": 243.51999999999998,
"end": 247.32,
"text": " the idea for August inside of Founders Row and a bunch of people were like, hey, that's"
},
{
"start": 247.32,
"end": 249.64,
"text": " cool. And Yves was like, yeah, let's do it together."
},
{
"start": 249.64,
"end": 251.76,
"text": " So Yves was part of Founders Row?"
},
{
"start": 251.76,
"end": 256.03999999999996,
"text": " Part of Founders Row, but he sort of got the momentum from the Founders Row thing and he"
},
{
"start": 256.03999999999996,
"end": 260.92,
"text": " and Eve had really hit it off at a previous conference. And so they just got to talking."
},
{
"start": 260.92,
"end": 265.44,
"text": " When Jason was like, Jason basically came to Eve and was like, I want to fix keys somehow."
},
{
"start": 265.44,
"end": 267.92,
"text": " And Eve was like, all right, let's do it."
},
{
"start": 267.92,
"end": 272.71999999999997,
"text": " Jason already had the backing or at least the support of the other folks at Founders"
},
{
"start": 272.71999999999997,
"end": 273.71999999999997,
"text": " Row."
},
{
"start": 273.72,
"end": 281.72,
"text": " Let's see. What's Rondo, Ryan Manning edited part of this episode. Do you guys know the"
},
{
"start": 281.72,
"end": 286.64000000000004,
"text": " story that I'm about to tell? Stephen, have you heard what he said? So right before he"
},
{
"start": 286.64000000000004,
"end": 291.8,
"text": " sits down to edit, he has all the footage ready to go. And he says he gets a call from"
},
{
"start": 291.8,
"end": 297.16,
"text": " his girlfriend that she was locked out of their apartment. Okay. All the way home, lets"
},
{
"start": 297.16,
"end": 301.32000000000005,
"text": " her in the apartment, comes back to the office, starts editing the video. And it's like, what"
},
{
"start": 301.32000000000005,
"end": 302.32000000000005,
"text": " the hell is this? Yeah."
},
{
"start": 302.32,
"end": 308,
"text": " That's coincidental. Really, really crazy that that happened. So yeah, that's a cool"
},
{
"start": 308,
"end": 309,
"text": " aside."
},
{
"start": 309,
"end": 315.44,
"text": " I think some of the problems that they're trying to solve are pretty interesting because"
},
{
"start": 315.44,
"end": 321,
"text": " they, a lot of what they were talking about is that people might need to let other people"
},
{
"start": 321,
"end": 324.52,
"text": " into their home for a certain window of time, right? So maybe you have a dog walk or you"
},
{
"start": 324.52,
"end": 330.48,
"text": " have a house cleaner or a friend just needs to come stop and get something. You can schedule"
},
{
"start": 330.48,
"end": 335.68,
"text": " that in certain windows with certain people and create accounts for your friends and family"
},
{
"start": 335.68,
"end": 338.24,
"text": " and stuff so that they have access to your place."
},
{
"start": 338.24,
"end": 342.08000000000004,
"text": " So what happens if your phone is dead? That's the first question that came to mind and I'm"
},
{
"start": 342.08000000000004,
"end": 345.12,
"text": " sure they've addressed it, but I don't know the answer."
},
{
"start": 345.12,
"end": 351.64000000000004,
"text": " Their answer is basically, use your key. I mean honestly what they said was like you"
},
{
"start": 351.64000000000004,
"end": 355.44,
"text": " could either walk to an extra neighbor and have them download August and you could put"
},
{
"start": 355.44,
"end": 362.08,
"text": " your access code in or find a charge somewhere or keep your key because you can still, it"
},
{
"start": 362.08,
"end": 364.08,
"text": " doesn't change the lock on the front of the door."
},
{
"start": 364.08,
"end": 366.84,
"text": " So you can, that thing opens, that like metal case opens?"
},
{
"start": 366.84,
"end": 372.64,
"text": " No, that metal case is on the inside of the house and the front just looks like a normal"
},
{
"start": 372.64,
"end": 376.24,
"text": " lock. So people walking down the street don't know that you have this expensive piece of"
},
{
"start": 376.24,
"end": 377.48,
"text": " technology on your door."
},
{
"start": 377.48,
"end": 384.52,
"text": " I see, I see. But it's like if you're gonna make the transition to go keyless then you"
},
{
"start": 384.52,
"end": 386.35999999999996,
"text": " don't want to carry your keys, right?"
},
{
"start": 386.35999999999996,
"end": 392.47999999999996,
"text": " Right, exactly. Yeah, no but they, I mean frankly the answer is use, sorry, you can't"
},
{
"start": 392.47999999999996,
"end": 398.12,
"text": " use, which is like I can't imagine what another answer would be, you know like."
},
{
"start": 398.12,
"end": 399.12,
"text": " Yeah."
},
{
"start": 399.12,
"end": 403.2,
"text": " Sorry, oops. Go find a charger, go to Starbucks."
},
{
"start": 403.2,
"end": 407.03999999999996,
"text": " If there's a battery on the thing and you can pop a charge from it then that would be"
},
{
"start": 407.03999999999996,
"end": 408.03999999999996,
"text": " kind of dope."
},
{
"start": 408.03999999999996,
"end": 412.28,
"text": " Or if you could get like an external NFC sticker to put on your phone that didn't require power."
},
{
"start": 412.28,
"end": 413.28,
"text": " Yeah."
},
{
"start": 413.28,
"end": 414.28,
"text": " Yeah."
},
{
"start": 414.28,
"end": 417.67999999999995,
"text": " So that's a fail safe."
},
{
"start": 417.67999999999995,
"end": 422.44,
"text": " So you guys mentioned this New York Times article that recently came out. I mean we're"
},
{
"start": 422.44,
"end": 427.11999999999995,
"text": " talking about the company as a whole. Talk about that article."
},
{
"start": 427.11999999999995,
"end": 430.59999999999997,
"text": " I mean the article is basically like this is really cool, this is a really cool product"
},
{
"start": 430.59999999999997,
"end": 437.88,
"text": " but it's just like the first version of this product. And so like kind of like what the"
},
{
"start": 437.88,
"end": 442.59999999999997,
"text": " episode was all about, hardware is really hard and I think it's like, the first iPhone"
},
{
"start": 442.6,
"end": 447,
"text": " kind of sucked. You know what I mean? Like it was cool and it's a cool staff but it's"
},
{
"start": 447,
"end": 450.08000000000004,
"text": " not quite as good as the other side of the river."
},
{
"start": 450.08000000000004,
"end": 454.24,
"text": " And they actually spent a lot of time kind of going back from scratch after they initially"
},
{
"start": 454.24,
"end": 459.20000000000005,
"text": " started designing the lock because they realized that it needed to be universal, it needed"
},
{
"start": 459.20000000000005,
"end": 465,
"text": " to be able to fit over every type of door lock that's out there. And originally they"
},
{
"start": 465,
"end": 467.92,
"text": " were just going to, I think their approach was that they were going to have something"
},
{
"start": 467.92,
"end": 473.36,
"text": " that you install instead of your existing one. They realized that there was too much"
},
{
"start": 473.36,
"end": 478.2,
"text": " friction there and too many people that wouldn't be able to install that in their door so it"
},
{
"start": 478.2,
"end": 483.52000000000004,
"text": " had to be something that goes on top of existing ones. So like that was one of the big problems"
},
{
"start": 483.52000000000004,
"end": 487.12,
"text": " that they solved in their first run through and I think they did a pretty good job of"
},
{
"start": 487.12,
"end": 493.1,
"text": " that and obviously found a lot of good partners to manufacture the actual hardware in Japan."
},
{
"start": 493.1,
"end": 494.76,
"text": " What was he saying about the motor?"
},
{
"start": 494.76,
"end": 501.92,
"text": " Oh yeah the motor was like, it's like for size. It's for like cut through bone you"
},
{
"start": 501.92,
"end": 502.92,
"text": " know?"
},
{
"start": 502.92,
"end": 508.92,
"text": " Well yeah to be both precise and powerful but in the case of the August lock it's turning"
},
{
"start": 508.92,
"end": 509.92,
"text": " a knob."
},
{
"start": 509.92,
"end": 514.12,
"text": " Yeah but he said there's like a hundred something."
},
{
"start": 514.12,
"end": 517.84,
"text": " Yeah it has right because that was an interesting, it's an interesting engineering problem because"
},
{
"start": 517.84,
"end": 519.76,
"text": " every door is different."
},
{
"start": 519.76,
"end": 520.76,
"text": " Right."
},
{
"start": 520.76,
"end": 524.12,
"text": " Right depending on how warped it is, depending on the temperature, depending on the lock."
},
{
"start": 524.12,
"end": 527.08,
"text": " The last time you adjusted it, apparently doors can be adjusted."
},
{
"start": 527.08,
"end": 533.32,
"text": " Yeah who knew? So it's like, it's superficially I think the kind of idea that's easy, like"
},
{
"start": 533.32,
"end": 539.08,
"text": " the New York Times article is pretty snarky. You almost certainly don't need, unless you"
},
{
"start": 539.08,
"end": 543.16,
"text": " run a boarding house or bordello, you almost certainly don't need a digital smart lock"
},
{
"start": 543.16,
"end": 547.4,
"text": " to your front door. Nor do you find, oh god, yeah it's like keys are portable, they're"
},
{
"start": 547.4,
"end": 552.28,
"text": " durable, they're cheap to replace and everyone understands how to use them. Yay keys."
},
{
"start": 552.28,
"end": 558.12,
"text": " Yeah the New York Times article was very much like a Luddite salvo but it was, there are"
},
{
"start": 558.12,
"end": 562.36,
"text": " certain points that are true like personally like the amount of times that I have someone"
},
{
"start": 562.36,
"end": 567.52,
"text": " coming in unannounced is twice a year. So like I have like keys."
},
{
"start": 567.52,
"end": 569.72,
"text": " And I love a youth hostel out of my apartment."
},
{
"start": 569.72,
"end": 570.72,
"text": " Right."
},
{
"start": 570.72,
"end": 571.72,
"text": " So I could use it."
},
{
"start": 571.72,
"end": 572.72,
"text": " I could really work."
},
{
"start": 572.72,
"end": 576.36,
"text": " He takes equity stakes in exchange for a founder sleeping on his bed."
},
{
"start": 576.36,
"end": 578.92,
"text": " Sounds like a good business plan."
},
{
"start": 578.92,
"end": 586.36,
"text": " Big idea. I think it'll be really interesting to see five years from now if this, I think"
},
{
"start": 586.36,
"end": 590.7199999999999,
"text": " it's the kind of product that either really really succeeds or really really doesn't."
},
{
"start": 590.7199999999999,
"end": 596.1999999999999,
"text": " I think, I personally think that as like batteries and Bluetooth get better, this should, more"
},
{
"start": 596.1999999999999,
"end": 597.5999999999999,
"text": " shit like this should be happening."
},
{
"start": 597.5999999999999,
"end": 598.5999999999999,
"text": " Yeah it feels like."
},
{
"start": 598.5999999999999,
"end": 603.4,
"text": " Yeah it's just like my battery on my phone dies in four hours so I would never, I couldn't"
},
{
"start": 603.4,
"end": 604.4,
"text": " do it."
},
{
"start": 604.4,
"end": 608.16,
"text": " Right. And aren't there more competitors, like there are other people that are doing"
},
{
"start": 608.16,
"end": 609.16,
"text": " this smart thing."
},
{
"start": 609.16,
"end": 610.16,
"text": " Yeah."
},
{
"start": 610.16,
"end": 611.16,
"text": " Right."
},
{
"start": 611.16,
"end": 615.68,
"text": " Well, I think what makes one, yeah, August is sort of the most beautiful and it seems"
},
{
"start": 615.68,
"end": 619.4399999999999,
"text": " like the most designed. So that usually."
},
{
"start": 619.4399999999999,
"end": 621.88,
"text": " They're definitely going the nest route."
},
{
"start": 621.88,
"end": 625.92,
"text": " I was just going to say, it reminds me a lot about the nest."
},
{
"start": 625.92,
"end": 630.92,
"text": " And I think Jason even said that he had, he talked to Tony and he spent time with those"
},
{
"start": 630.92,
"end": 635.36,
"text": " type of people and when seeing the advice for how to approach the company."
},
{
"start": 635.36,
"end": 639.48,
"text": " And I mean I think the device is really cool. It feels really nice."
},
{
"start": 639.48,
"end": 642.04,
"text": " Yeah, it looks like just a thick nest."
},
{
"start": 642.04,
"end": 648.16,
"text": " Yeah, yeah basically. So we're kind of at that point with the smart home where I think"
},
{
"start": 648.16,
"end": 652.32,
"text": " a lot of people are still trying to figure out what is going to catch and what is just"
},
{
"start": 652.32,
"end": 653.32,
"text": " unnecessary."
},
{
"start": 653.32,
"end": 654.32,
"text": " Yeah."
},
{
"start": 654.32,
"end": 658.16,
"text": " Because we're at this point where we can start putting chips into everything, right. We can"
},
{
"start": 658.16,
"end": 659.16,
"text": " make everything connected."
},
{
"start": 659.16,
"end": 660.16,
"text": " Right."
},
{
"start": 660.16,
"end": 661.16,
"text": " Do we need to have everything connected?"
},
{
"start": 661.16,
"end": 662.16,
"text": " We need to be done."
},
{
"start": 662.16,
"end": 663.16,
"text": " Yeah."
},
{
"start": 663.16,
"end": 667.68,
"text": " But it's interesting that you mentioned NFC before because the new iPhones and plenty"
},
{
"start": 667.68,
"end": 670.24,
"text": " of Android phones have NFC in it already."
},
{
"start": 670.24,
"end": 672.4399999999999,
"text": " So you know like."
},
{
"start": 672.4399999999999,
"end": 674.64,
"text": " So it's like it's far away."
},
{
"start": 674.64,
"end": 679.4399999999999,
"text": " Right. So does this company make money? Are they selling units? What's the deal?"
},
{
"start": 679.4399999999999,
"end": 685.16,
"text": " They've sold a good group of units. I mean we obviously they're privately owned so they're"
},
{
"start": 685.16,
"end": 686.88,
"text": " making money but it seems like."
},
{
"start": 686.88,
"end": 691.0799999999999,
"text": " They're in Apple stores. That was a huge win for them was to get featured in the online"
},
{
"start": 691.0799999999999,
"end": 693.0799999999999,
"text": " and the retail stores in Apple."
},
{
"start": 693.08,
"end": 699.4000000000001,
"text": " And I know that they're definitely working hard to keep up with demand. Sounds like it."
},
{
"start": 699.4000000000001,
"end": 700.4000000000001,
"text": " Okay."
},
{
"start": 700.4000000000001,
"end": 701.4000000000001,
"text": " Sounds like it."
},
{
"start": 701.4000000000001,
"end": 704.1600000000001,
"text": " I mean hardware is hard, right? That's like the whole thing."
},
{
"start": 704.1600000000001,
"end": 706.6800000000001,
"text": " That's the fun. Yeah that was the fun of the episode."
},
{
"start": 706.6800000000001,
"end": 707.6800000000001,
"text": " I was really proud of it."
},
{
"start": 707.6800000000001,
"end": 713.2800000000001,
"text": " So on that note, let's ask Alexis then. What do you see with people that are approaching"
},
{
"start": 713.2800000000001,
"end": 717.86,
"text": " hardware and what do you try to tell them?"
},
{
"start": 717.86,
"end": 723.96,
"text": " To manage expectations for your consumers. That would be the biggest one. And we see"
},
{
"start": 723.96,
"end": 731.92,
"text": " you know, one of the seminal huge hardware campaigns went through what I see as Pebble."
},
{
"start": 731.92,
"end": 736.64,
"text": " And though they did end up shipping, it was the biggest Kickstarter to date at that point,"
},
{
"start": 736.64,
"end": 743.6,
"text": " though they did end up shipping late, I think by and large their customers were very happy"
},
{
"start": 743.6,
"end": 749,
"text": " with the product. We're now entering a weird space where like, you know, I mean you saw"
},
{
"start": 749,
"end": 756.28,
"text": " that you've got things like the smart watch which require a ton of good software and good"
},
{
"start": 756.28,
"end": 760.16,
"text": " hardware. Then you also see things like the, what was that cooler called? Which is the"
},
{
"start": 760.16,
"end": 763.4,
"text": " new most popular Kickstarter campaign."
},
{
"start": 763.4,
"end": 764.4,
"text": " The coolest cooler."
},
{
"start": 764.4,
"end": 766.28,
"text": " What the hell was it?"
},
{
"start": 766.28,
"end": 769.64,
"text": " It's a cooler with like a fucking Bluetooth speaker and a blender."
},
{
"start": 769.64,
"end": 775.4399999999999,
"text": " So it's like those little radios that are in hotels that have the iPod attachment that"
},
{
"start": 775.4399999999999,
"end": 777.24,
"text": " doesn't work on iPods anymore?"
},
{
"start": 777.24,
"end": 783.08,
"text": " Yes. And this cooler campaign a year ago failed miserably, didn't hit its goal, came up with"
},
{
"start": 783.08,
"end": 787.96,
"text": " a much better video, this is all booted, and blew away Kickstarter."
},
{
"start": 787.96,
"end": 791.4,
"text": " $13 million and they asked for $50 grand."
},
{
"start": 791.4,
"end": 796.56,
"text": " Yeah, $13 million. And actually the idea of having a good video influence the way that"
},
{
"start": 796.56,
"end": 802.68,
"text": " your company bears is a theme that will arise later in the season."
},
{
"start": 802.68,
"end": 805.8399999999999,
"text": " So I think we're at a really interesting point where like, we'll see companies like"
},
{
"start": 805.8399999999999,
"end": 810.4399999999999,
"text": " Pebble, very early stage, very ambitious founders who want to fucking invent the smart watch"
},
{
"start": 810.4399999999999,
"end": 815.3199999999999,
"text": " and create, and you're able to create a new market. Then you see others, like no offense"
},
{
"start": 815.3199999999999,
"end": 821.56,
"text": " to the cooler company, but like, I mean these are all solved problems. They're just putting"
},
{
"start": 821.56,
"end": 822.56,
"text": " them all together."
},
{
"start": 822.56,
"end": 823.56,
"text": " Right."
},
{
"start": 823.56,
"end": 829.88,
"text": " And I don't begrudge them for their success. So we're seeing this whole range and August"
},
{
"start": 829.88,
"end": 834.76,
"text": " is somewhere in the middle here, and for anyone aspiring to do this kind of a hardware of"
},
{
"start": 834.76,
"end": 840.0799999999999,
"text": " making things in this company, it's a really seductive time. You can make an amazing video,"
},
{
"start": 840.0799999999999,
"end": 843.3599999999999,
"text": " raise hundreds of thousands if not millions of dollars, but still need to fucking deliver"
},
{
"start": 843.3599999999999,
"end": 844.3599999999999,
"text": " on it."
},
{
"start": 844.3599999999999,
"end": 846.64,
"text": " Right, and then they have nothing to show if you don't deliver a fucking product."
},
{
"start": 846.64,
"end": 848.64,
"text": " Plus a lot of money."
},
{
"start": 848.64,
"end": 850.5999999999999,
"text": " Kickstarter is this money for you."
},
{
"start": 850.6,
"end": 854.84,
"text": " Yeah, and I think we're going to see, over the next couple of years, we're going to"
},
{
"start": 854.84,
"end": 860.44,
"text": " see the fallout of some campaigns doing extremely well and satisfying, and some failing miserably."
},
{
"start": 860.44,
"end": 863.24,
"text": " And I don't think, at the end of the day, it is buyer beware."
},
{
"start": 863.24,
"end": 865.72,
"text": " That's also not much to give out to the world."
},
{
"start": 865.72,
"end": 870.6800000000001,
"text": " It is how things go. It's just now the hype cycle is built, and it's great, but it's"
},
{
"start": 870.6800000000001,
"end": 875.84,
"text": " built ahead of time before you've necessarily demonstrated you can build it."
},
{
"start": 875.84,
"end": 881.6800000000001,
"text": " I've invested in hardware companies that failed miserably. I invested in a precursor to the"
},
{
"start": 881.6800000000001,
"end": 889.6800000000001,
"text": " Jawbone called Wakemate, which was really ambitious, really cool, but failed miserably"
},
{
"start": 889.6800000000001,
"end": 893.08,
"text": " because they didn't get the hardware right, and they didn't spend enough time doing the"
},
{
"start": 893.08,
"end": 899.3000000000001,
"text": " diligence overseas, and they were just recent college kids who can do it. It's just a lot"
},
{
"start": 899.3000000000001,
"end": 904.08,
"text": " easier when you're only dealing with software because your failure points are a sight crashing."
},
{
"start": 904.08,
"end": 906.08,
"text": " They're not catching on fire."
},
{
"start": 906.08,
"end": 908.08,
"text": " Or someone getting injured."
},
{
"start": 908.08,
"end": 911.08,
"text": " Yeah, there's a whole other level of responsibility."
},
{
"start": 911.08,
"end": 913.08,
"text": " Or creating a cast, a dime old cast that is the wrong side."
},
{
"start": 913.08,
"end": 917.08,
"text": " Right, yeah, even just money wise. It costs a lot of money just to make this Jawbone."
},
{
"start": 917.08,
"end": 921.08,
"text": " Alexis, that company you were just talking about didn't have a cool Kickstarter video,"
},
{
"start": 921.08,
"end": 923.08,
"text": " nor were they on Kickstarter, were they?"
},
{
"start": 923.08,
"end": 925.08,
"text": " No, it was before Kickstarter."
},
{
"start": 925.08,
"end": 927.08,
"text": " Oh, wow. Oh, that's super ambitious then."
},
{
"start": 927.08,
"end": 932.08,
"text": " They did a traditional, I mean, they were ahead of the game. It's just timing is a lot of this stuff."
},
{
"start": 932.08,
"end": 938.08,
"text": " But the good news is as more companies are doing it, they're going to create blueprints"
},
{
"start": 938.08,
"end": 940.08,
"text": " for other companies to learn from."
},
{
"start": 940.08,
"end": 943.08,
"text": " The more people that do this, the more examples."
},
{
"start": 943.08,
"end": 948.08,
"text": " Yeah, like Eric Mijakovsky, for instance, the founder of Pebble, he's on the Rolodex"
},
{
"start": 948.08,
"end": 955.08,
"text": " for anyone who has a successful hard hardware campaign that they run because they'll do"
},
{
"start": 955.08,
"end": 959.08,
"text": " anything to get 20 minutes just to pick his brain so he can tell them, don't use this vendor,"
},
{
"start": 959.08,
"end": 962.08,
"text": " don't do this, don't do that. And that knowledge is being spread now."
},
{
"start": 962.08,
"end": 966.08,
"text": " So everyone stands on the shoulders of giants. So that is going to help."
},
{
"start": 966.08,
"end": 970.08,
"text": " But you really, you know, hardware is hard."
},
{
"start": 970.08,
"end": 972.08,
"text": " Hardware is hard."
},
{
"start": 972.08,
"end": 975.08,
"text": " Is it a pun? No, I guess it's just a bad joke."
},
{
"start": 975.08,
"end": 976.08,
"text": " Ironic."
},
{
"start": 976.08,
"end": 979.08,
"text": " Yeah, but it is hard. Hardware is hard."
},
{
"start": 979.08,
"end": 984.08,
"text": " Hardware. You can't really say software is soft because it's not true at all."
},
{
"start": 984.08,
"end": 988.08,
"text": " Yeah. But it's exciting."
},
{
"start": 988.08,
"end": 989.08,
"text": " Yeah."
},
{
"start": 989.08,
"end": 990.08,
"text": " It's a..."
},
{
"start": 990.08,
"end": 991.08,
"text": " Alexi?"
},
{
"start": 991.08,
"end": 992.08,
"text": " Alexis, yeah."
},
{
"start": 992.08,
"end": 993.08,
"text": " What's up, man?"
},
{
"start": 993.08,
"end": 994.08,
"text": " I love your show."
},
{
"start": 994.08,
"end": 995.08,
"text": " We're live on the internet right now."
},
{
"start": 995.08,
"end": 996.08,
"text": " Thanks, man."
},
{
"start": 996.08,
"end": 998.08,
"text": " All right. I love your show, Small Empires."
},
{
"start": 998.08,
"end": 1000.08,
"text": " That's what I want."
},
{
"start": 1000.08,
"end": 1003.08,
"text": " Do you want to play a game with us?"
},
{
"start": 1003.08,
"end": 1004.08,
"text": " Yeah. Come chill, man."
},
{
"start": 1004.08,
"end": 1005.08,
"text": " All right."
},
{
"start": 1005.08,
"end": 1007.08,
"text": " You guys want to chill too?"
},
{
"start": 1007.08,
"end": 1008.08,
"text": " Just grab a chair."
},
{
"start": 1008.08,
"end": 1009.08,
"text": " Yeah."
},
{
"start": 1009.08,
"end": 1011.08,
"text": " Dude, this is not a plan."
},
{
"start": 1011.08,
"end": 1014.08,
"text": " This is literally a hangout."
},
{
"start": 1014.08,
"end": 1015.08,
"text": " Yeah."
},
{
"start": 1015.08,
"end": 1016.08,
"text": " I'm bad."
},
{
"start": 1016.08,
"end": 1018.08,
"text": " I'm good."
},
{
"start": 1018.08,
"end": 1019.08,
"text": " I'm good."
},
{
"start": 1019.08,
"end": 1020.08,
"text": " How are you?"
},
{
"start": 1020.08,
"end": 1021.08,
"text": " I'm Alexi."
},
{
"start": 1021.08,
"end": 1022.08,
"text": " I'm good."
},
{
"start": 1022.08,
"end": 1024.08,
"text": " And this is Sam, back of the verge."
},
{
"start": 1024.08,
"end": 1026.08,
"text": " You guys are so nice."
},
{
"start": 1026.08,
"end": 1027.08,
"text": " Hey, guys."
},
{
"start": 1027.08,
"end": 1032.08,
"text": " So we're everyone watching right now, and the English is awesomeness."
},
{
"start": 1032.08,
"end": 1035.08,
"text": " I'll give our location a way down."
},
{
"start": 1035.08,
"end": 1040.08,
"text": " We're on the University of Washington campus."
},
{
"start": 1040.08,
"end": 1043.08,
"text": " And this is what happens, I guess, when you hang out on the sidewalk."
},
{
"start": 1043.08,
"end": 1046.08,
"text": " Yeah."
},
{
"start": 1046.08,
"end": 1048.08,
"text": " You've seen Small Empires."
},
{
"start": 1048.08,
"end": 1050.08,
"text": " Which one have you seen?"
},
{
"start": 1050.08,
"end": 1052.08,
"text": " I've seen a handful."
},
{
"start": 1052.08,
"end": 1053.08,
"text": " There will be a quiz."
},
{
"start": 1053.08,
"end": 1055.08,
"text": " Do you have any questions?"
},
{
"start": 1055.08,
"end": 1057.08,
"text": " Recently I watched Art-Cycle."
},
{
"start": 1057.08,
"end": 1058.08,
"text": " Oh, right on."
},
{
"start": 1058.08,
"end": 1059.08,
"text": " First season."
},
{
"start": 1059.08,
"end": 1061.08,
"text": " Season one, throwback."
},
{
"start": 1061.08,
"end": 1062.08,
"text": " Yeah."
},
{
"start": 1062.08,
"end": 1066.08,
"text": " I'm just an entrepreneur, because it's something that I'm really interested in."
},
{
"start": 1066.08,
"end": 1068.08,
"text": " I just love the show."
},
{
"start": 1068.08,
"end": 1070.08,
"text": " I'm seeing what people are doing."
},
{
"start": 1070.08,
"end": 1071.08,
"text": " Oh, that's sweet."
},
{
"start": 1071.08,
"end": 1073.08,
"text": " I watched Squarespace too recently."
},
{
"start": 1073.08,
"end": 1074.08,
"text": " Oh, yeah."
},
{
"start": 1074.08,
"end": 1075.08,
"text": " Great story."
},
{
"start": 1075.08,
"end": 1076.08,
"text": " Yeah."
},
{
"start": 1076.08,
"end": 1077.08,
"text": " They've got a business right there."
},
{
"start": 1077.08,
"end": 1078.08,
"text": " Yeah."
},
{
"start": 1078.08,
"end": 1079.08,
"text": " For incidents."
},
{
"start": 1079.08,
"end": 1080.08,
"text": " Yeah."
},
{
"start": 1080.08,
"end": 1081.08,
"text": " For instant money."
},
{
"start": 1081.08,
"end": 1083.08,
"text": " Okay, so how did you find out about the show?"
},
{
"start": 1083.08,
"end": 1084.08,
"text": " I had subscribed."
},
{
"start": 1084.08,
"end": 1085.08,
"text": " Can you hear this, Sam?"
},
{
"start": 1085.08,
"end": 1086.08,
"text": " Yeah, yeah."
},
{
"start": 1086.08,
"end": 1088.08,
"text": " I had subscribed to the verge just on YouTube."
},
{
"start": 1088.08,
"end": 1090.08,
"text": " Hey, everybody should subscribe to the verge."
},
{
"start": 1090.08,
"end": 1092.08,
"text": " Yeah, subscribe to the verge on YouTube, people."
},
{
"start": 1092.08,
"end": 1094.08,
"text": " You can go to the thing, slash, the verge."
},
{
"start": 1094.08,
"end": 1098.08,
"text": " I had a technology review, and I saw, you have to watch it."
},
{
"start": 1098.08,
"end": 1099.08,
"text": " You're like, yeah."
},
{
"start": 1099.08,
"end": 1100.08,
"text": " This is terrible."
},
{
"start": 1100.08,
"end": 1101.08,
"text": " I'll watch another one."
},
{
"start": 1101.08,
"end": 1102.08,
"text": " Nice."
},
{
"start": 1102.08,
"end": 1104.08,
"text": " Did you know who Alexis was before the show?"
},
{
"start": 1104.08,
"end": 1106.08,
"text": " No, but I knew who Reddit was."
},
{
"start": 1106.08,
"end": 1107.08,
"text": " Yes."
},
{
"start": 1107.08,
"end": 1108.08,
"text": " Okay, okay."
},
{
"start": 1108.08,
"end": 1110.08,
"text": " That's the more I know."
},
{
"start": 1110.08,
"end": 1111.08,
"text": " All right."
},
{
"start": 1111.08,
"end": 1112.08,
"text": " Cool."
},
{
"start": 1112.08,
"end": 1113.08,
"text": " So cool."
},
{
"start": 1113.08,
"end": 1114.08,
"text": " Wow."
},
{
"start": 1114.08,
"end": 1117.08,
"text": " What should we – like, what – we have – oh, we're going to get weirded about"
},
{
"start": 1117.08,
"end": 1118.08,
"text": " by that."
},
{
"start": 1118.08,
"end": 1119.08,
"text": " Damn."
},
{
"start": 1119.08,
"end": 1120.08,
"text": " What should we change in the show?"
},
{
"start": 1120.08,
"end": 1122.08,
"text": " What do you think would be fun to do?"
},
{
"start": 1122.08,
"end": 1123.08,
"text": " Yeah."
},
{
"start": 1123.08,
"end": 1124.08,
"text": " Yeah, what's been missing?"
},
{
"start": 1124.08,
"end": 1125.08,
"text": " Yeah."
},
{
"start": 1125.08,
"end": 1126.08,
"text": " Anything you think we missed?"
},
{
"start": 1126.08,
"end": 1128.08,
"text": " You can tell us it's perfect, too."
},
{
"start": 1128.08,
"end": 1130.08,
"text": " I don't know."
},
{
"start": 1130.08,
"end": 1134.08,
"text": " I feel like there's a ton of focus on a lot of, like, coding stuff."
},
{
"start": 1134.08,
"end": 1135.08,
"text": " Yeah, okay."
},
{
"start": 1135.08,
"end": 1136.08,
"text": " I don't know."
},
{
"start": 1136.08,
"end": 1137.08,
"text": " I don't really know a lot about that."
},
{
"start": 1137.08,
"end": 1138.08,
"text": " It can just be that I'm inexperienced."
},
{
"start": 1138.08,
"end": 1141.08,
"text": " I think it's a little too insider-y for coding."
},
{
"start": 1141.08,
"end": 1146.08,
"text": " But that's, like, the only thing, like, I don't – I can't relate to that too much."
},
{
"start": 1146.08,
"end": 1147.08,
"text": " I feel like I want to kind of –"
},
{
"start": 1147.08,
"end": 1149.08,
"text": " Why don't you start learning how to code?"
},
{
"start": 1149.08,
"end": 1150.08,
"text": " I know."
},
{
"start": 1150.08,
"end": 1151.08,
"text": " That's the real part."
},
{
"start": 1151.08,
"end": 1152.08,
"text": " I got to go."
},
{
"start": 1152.08,
"end": 1156.08,
"text": " So you want to see what – so this got leaked out a couple days ago."
},
{
"start": 1156.08,
"end": 1159.08,
"text": " A bunch of – this is going to really hurt, okay."
},
{
"start": 1159.08,
"end": 1162.08,
"text": " A bunch of high schoolers have a Facebook group called High School Hackers."
},
{
"start": 1162.08,
"end": 1163.08,
"text": " They're all – they're developers."
},
{
"start": 1163.08,
"end": 1165.08,
"text": " They all, you know, they go to hackfiles together."
},
{
"start": 1165.08,
"end": 1168.08,
"text": " They go to – maybe it was college."
},
{
"start": 1168.08,
"end": 1169.08,
"text": " I don't know."
},
{
"start": 1169.08,
"end": 1174.08,
"text": " Regardless, a bunch of students posted up the internship offers they were getting from"
},
{
"start": 1174.08,
"end": 1175.08,
"text": " tech companies."
},
{
"start": 1175.08,
"end": 1176.08,
"text": " Oh, yeah."
},
{
"start": 1176.08,
"end": 1177.08,
"text": " That was insane."
},
{
"start": 1177.08,
"end": 1180.08,
"text": " The monthly internships from all the tech companies you can think of on Facebook, Google,"
},
{
"start": 1180.08,
"end": 1181.08,
"text": " everything."
},
{
"start": 1181.08,
"end": 1182.08,
"text": " I believe –"
},
{
"start": 1182.08,
"end": 1184.08,
"text": " You know how much you can pay for a month of being –"
},
{
"start": 1184.08,
"end": 1185.08,
"text": " A lot."
},
{
"start": 1185.08,
"end": 1186.08,
"text": " Yeah."
},
{
"start": 1186.08,
"end": 1189.08,
"text": " $7,500 to $8,000 plus housing."
},
{
"start": 1189.08,
"end": 1190.08,
"text": " Yeah."
},
{
"start": 1190.08,
"end": 1191.08,
"text": " As an intern."
},
{
"start": 1191.08,
"end": 1192.08,
"text": " Yeah."
},
{
"start": 1192.08,
"end": 1193.08,
"text": " As an intern."
},
{
"start": 1193.08,
"end": 1194.08,
"text": " So like I can't stress –"
},
{
"start": 1194.08,
"end": 1195.08,
"text": " Right?"
},
{
"start": 1195.08,
"end": 1196.08,
"text": " Like learn to fucking code."
},
{
"start": 1196.08,
"end": 1199.08,
"text": " I can't stress this enough."
},
{
"start": 1199.08,
"end": 1200.08,
"text": " Learn to code."
},
{
"start": 1200.08,
"end": 1201.08,
"text": " Yeah."
},
{
"start": 1201.08,
"end": 1202.08,
"text": " You hear this?"
},
{
"start": 1202.08,
"end": 1205.08,
"text": " The co-founder of Reddit is telling you to learn to code."
},
{
"start": 1205.08,
"end": 1206.08,
"text": " Listen to this."
},
{
"start": 1206.08,
"end": 1211.08,
"text": " I was traveling for like five months on a bus telling people to learn how to code."
},
{
"start": 1211.08,
"end": 1212.08,
"text": " I am – oh, sorry."
},
{
"start": 1212.08,
"end": 1213.08,
"text": " These are not high schoolers."
},
{
"start": 1213.08,
"end": 1214.08,
"text": " They are college students."
},
{
"start": 1214.08,
"end": 1215.08,
"text": " They are college students."
},
{
"start": 1215.08,
"end": 1216.08,
"text": " They are college students."
},
{
"start": 1216.08,
"end": 1217.08,
"text": " They are college students."
},
{
"start": 1217.08,
"end": 1218.08,
"text": " You have to be a college student to learn how to code."
},
{
"start": 1218.08,
"end": 1219.08,
"text": " Yeah."
},
{
"start": 1219.08,
"end": 1220.08,
"text": " Yeah."
},
{
"start": 1220.08,
"end": 1221.08,
"text": " But yeah, Cora is $82.50, Pinterest $7,500, Dropbox $8,500."
},
{
"start": 1221.08,
"end": 1224.08,
"text": " Google is only coming in at $7,000 but they do include a house stipend."
},
{
"start": 1224.08,
"end": 1225.08,
"text": " Some of them provide moving fees."
},
{
"start": 1225.08,
"end": 1226.08,
"text": " Yeah."
},
{
"start": 1226.08,
"end": 1227.08,
"text": " You know what my internship paid me?"
},
{
"start": 1227.08,
"end": 1228.08,
"text": " Not literally $0."
},
{
"start": 1228.08,
"end": 1229.08,
"text": " Not even $1 that I paid."
},
{
"start": 1229.08,
"end": 1230.08,
"text": " Yeah."
},
{
"start": 1230.08,
"end": 1231.08,
"text": " Yeah."
},
{
"start": 1231.08,
"end": 1232.08,
"text": " So again, learn to code."
},
{
"start": 1232.08,
"end": 1233.08,
"text": " Okay."
},
{
"start": 1233.08,
"end": 1234.08,
"text": " There you go."
},
{
"start": 1234.08,
"end": 1239.08,
"text": " But is there – I know we are actually doing this Hangout talking about a hardware company."
},
{
"start": 1239.08,
"end": 1240.08,
"text": " Yeah."
},
{
"start": 1240.08,
"end": 1241.08,
"text": " And why."
},
{
"start": 1241.08,
"end": 1242.08,
"text": " It's even harder than a software company."
},
{
"start": 1242.08,
"end": 1243.08,
"text": " Yeah."
},
{
"start": 1243.08,
"end": 1244.08,
"text": " These people make these really smart locks."
},
{
"start": 1244.08,
"end": 1246.08,
"text": " When you walk up to your house and their door, the door will open automatically on your phone."
},
{
"start": 1246.08,
"end": 1247.08,
"text": " Yeah, it's pretty dope."
},
{
"start": 1247.08,
"end": 1248.08,
"text": " But it's really, really hard to figure out."
},
{
"start": 1248.08,
"end": 1249.08,
"text": " So is it on –"
},
{
"start": 1249.08,
"end": 1250.08,
"text": " You have to have a different app and then it syncs with your phone."
},
{
"start": 1250.08,
"end": 1251.08,
"text": " I know it's a crazy thing when you get to those."
},
{
"start": 1251.08,
"end": 1252.08,
"text": " So what's the part about your career where you're – you have these pitches."
},
{
"start": 1252.08,
"end": 1253.08,
"text": " So you have these pitches."
},
{
"start": 1253.08,
"end": 1254.08,
"text": " Yeah."
},
{
"start": 1254.08,
"end": 1255.08,
"text": " Yeah."
},
{
"start": 1255.08,
"end": 1256.08,
"text": " Yeah."
},
{
"start": 1256.08,
"end": 1257.08,
"text": " Yeah."
},
{
"start": 1257.08,
"end": 1258.08,
"text": " Yeah."
},
{
"start": 1258.08,
"end": 1259.08,
"text": " Yeah."
},
{
"start": 1259.08,
"end": 1260.08,
"text": " Yeah."
},
{
"start": 1260.08,
"end": 1261.08,
"text": " Yeah."
},
{
"start": 1261.08,
"end": 1262.08,
"text": " Yeah."
},
{
"start": 1262.08,
"end": 1263.08,
"text": " Yeah."
},
{
"start": 1263.08,
"end": 1264.08,
"text": " Yeah."
},
{
"start": 1264.08,
"end": 1265.08,
"text": " Yeah."
},
{
"start": 1265.08,
"end": 1266.08,
"text": " Yeah."
},
{
"start": 1266.08,
"end": 1267.08,
"text": " Yeah."
},
{
"start": 1267.08,
"end": 1268.08,
"text": " Yeah."
},
{
"start": 1268.08,
"end": 1269.08,
"text": " Yeah."
},
{
"start": 1269.08,
"end": 1270.08,
"text": " Yeah."
},
{
"start": 1270.08,
"end": 1271.08,
"text": " Yeah."
},
{
"start": 1271.08,
"end": 1272.08,
"text": " Yeah."
},
{
"start": 1272.08,
"end": 1279.08,
"text": " I don't have any stitches yet, but I just really like the idea of being on a smaller team,"
},
{
"start": 1279.08,
"end": 1283.08,
"text": " trying to do something unique in the matters."
},
{
"start": 1283.08,
"end": 1287.08,
"text": " Like, it's easy to get lost in a big company."
},
{
"start": 1287.08,
"end": 1294.08,
"text": " Just the sense of purpose and drive, and something you can actually do that might make a difference."
},
{
"start": 1294.08,
"end": 1299.08,
"text": " It seems a lot more personal, like the creating aspect that you guys showcased in the show a lot."
},
{
"start": 1299.08,
"end": 1302.08,
"text": " It's just something that really appeals to me."
},
{
"start": 1302.08,
"end": 1305.08,
"text": " Great. That's the message, right?"
},
{
"start": 1305.08,
"end": 1307.08,
"text": " Yeah, I hope it convinces you."
},
{
"start": 1307.08,
"end": 1312.08,
"text": " Yeah, in the business school that you go to, they have an entrepreneurship major and minor, so..."
},
{
"start": 1312.08,
"end": 1314.08,
"text": " I'm looking at it."
},
{
"start": 1314.08,
"end": 1317.08,
"text": " Or, just fuck the business school."
},
{
"start": 1317.08,
"end": 1321.08,
"text": " Yeah, you were a history major."
},
{
"start": 1321.08,
"end": 1323.08,
"text": " I was a history major, yeah."
},
{
"start": 1323.08,
"end": 1326.08,
"text": " So, I'm going to state, I didn't drop out. I was too cowardly."
},
{
"start": 1326.08,
"end": 1329.08,
"text": " Steve and I both got our degrees before starting the company."
},
{
"start": 1329.08,
"end": 1335.08,
"text": " Yeah, and then, fucking, one year almost to the day you sold Reddit, I read your page."
},
{
"start": 1335.08,
"end": 1336.08,
"text": " Wait, what?"
},
{
"start": 1336.08,
"end": 1342.08,
"text": " You sold Reddit right after you graduated college, like within the first year, like a hundred days or something."
},
{
"start": 1342.08,
"end": 1343.08,
"text": " It was a year and a half later."
},
{
"start": 1343.08,
"end": 1344.08,
"text": " A whole year and a half."
},
{
"start": 1344.08,
"end": 1346.08,
"text": " Oh, only a year and a half."
},
{
"start": 1346.08,
"end": 1348.08,
"text": " It's good."
},
{
"start": 1348.08,
"end": 1351.08,
"text": " So, stay in school, build something awesome while you're in school, and then sell it."
},
{
"start": 1351.08,
"end": 1352.08,
"text": " And then you're good."
},
{
"start": 1352.08,
"end": 1353.08,
"text": " Yeah."
},
{
"start": 1353.08,
"end": 1358.08,
"text": " Or, just run it for the rest of your life and just hang out and enjoy working on a cool team."
},
{
"start": 1358.08,
"end": 1360.08,
"text": " That's the best part."
},
{
"start": 1360.08,
"end": 1365.08,
"text": " Honestly, I think the fact that you get to choose who you work with is so rare."
},
{
"start": 1365.08,
"end": 1370.08,
"text": " And I had enough jobs growing up working for people and with people who I didn't respect."
},
{
"start": 1370.08,
"end": 1372.08,
"text": " Keep it real, I'm sorry."
},
{
"start": 1372.08,
"end": 1375.08,
"text": " I don't know who you are."
},
{
"start": 1375.08,
"end": 1380.08,
"text": " Like, that's the biggest gift that I feel like..."
},
{
"start": 1380.08,
"end": 1385.08,
"text": " I think that's why Reddit sort of grew into what it was, right?"
},
{
"start": 1385.08,
"end": 1388.08,
"text": " Because you and Steve effectively are Reddit."
},
{
"start": 1388.08,
"end": 1391.08,
"text": " Like, it is a product. It is your child."
},
{
"start": 1391.08,
"end": 1393.08,
"text": " And that is team Out."
},
{
"start": 1393.08,
"end": 1397.08,
"text": " And you guys are good people and the product is humongous and awesome."
},
{
"start": 1397.08,
"end": 1398.08,
"text": " Steve's Out."
},
{
"start": 1398.08,
"end": 1400.08,
"text": " That's for sure."
},
{
"start": 1400.08,
"end": 1404.08,
"text": " You guys should do... I'm just spitballing now."
},
{
"start": 1404.08,
"end": 1405.08,
"text": " The Verge should do a series."
},
{
"start": 1405.08,
"end": 1407.08,
"text": " This might be two in the week, so you might hate this."
},
{
"start": 1407.08,
"end": 1410.08,
"text": " But like, of profiling all these engineers in tech."
},
{
"start": 1410.08,
"end": 1413.08,
"text": " Because all of the CEOs get all the face time."
},
{
"start": 1413.08,
"end": 1415.08,
"text": " But all the engineers are the ones who..."
},
{
"start": 1415.08,
"end": 1417.08,
"text": " I know, it's like, who is actually building the product?"
},
{
"start": 1417.08,
"end": 1418.08,
"text": " The CEO is just..."
},
{
"start": 1418.08,
"end": 1422.08,
"text": " It's just like 15 dudes in this really dark little zone."
},
{
"start": 1422.08,
"end": 1424.08,
"text": " Yeah."
},
{
"start": 1424.08,
"end": 1429.08,
"text": " But, yeah, I really hope it inspires folks to do cool shit."
},
{
"start": 1429.08,
"end": 1431.08,
"text": " So you gotta go do it now."
},
{
"start": 1431.08,
"end": 1434.08,
"text": " And then when we're in season 7..."
},
{
"start": 1434.08,
"end": 1436.08,
"text": " Yeah, season 7."
},
{
"start": 1436.08,
"end": 1438.08,
"text": " We're all freshmen."
},
{
"start": 1438.08,
"end": 1440.08,
"text": " Yeah, that's right."
},
{
"start": 1440.08,
"end": 1442.08,
"text": " Yeah, season 7-ish."
},
{
"start": 1442.08,
"end": 1444.08,
"text": " We'll still be doing this."
},
{
"start": 1444.08,
"end": 1446.08,
"text": " Yeah, what are you guys doing in Skid Row?"
},
{
"start": 1446.08,
"end": 1449.08,
"text": " It's secret. These guys can't know."
},
{
"start": 1449.08,
"end": 1453.08,
"text": " I mean, can't we just give it away for the people that are watching this?"
},
{
"start": 1453.08,
"end": 1455.08,
"text": " Or do you guys not want to do that?"
},
{
"start": 1455.08,
"end": 1458.08,
"text": " Alright, for the people watching this,"
},
{
"start": 1458.08,
"end": 1461.08,
"text": " it's going to be our biggest company that we cover this season."
},
{
"start": 1461.08,
"end": 1463.08,
"text": " Huge company. Giant empire."
},
{
"start": 1463.08,
"end": 1465.08,
"text": " Legitimate empire."
},
{
"start": 1465.08,
"end": 1470.08,
"text": " They've already IPO'd and have over 1100 employees."
},
{
"start": 1470.08,
"end": 1473.08,
"text": " Their value is $4.7 billion."
},
{
"start": 1473.08,
"end": 1476.08,
"text": " And they've acquired a handful of companies. A lot of companies."
},
{
"start": 1476.08,
"end": 1479.08,
"text": " They let you do some creepy shit when you're in your neighbor's house."
},
{
"start": 1479.08,
"end": 1480.08,
"text": " They're Zillow."
},
{
"start": 1480.08,
"end": 1483.08,
"text": " And I just Zillowed this restaurant."
},
{
"start": 1483.08,
"end": 1488.08,
"text": " Yeah, they're the real estate company where you can look up how much any house costs."
},
{
"start": 1488.08,
"end": 1491.08,
"text": " They recently acquired Trulia, right?"
},
{
"start": 1491.08,
"end": 1495.08,
"text": " Yeah, they're in the process of doing it."
},
{
"start": 1495.08,
"end": 1497.08,
"text": " But yeah."
},
{
"start": 1497.08,
"end": 1501.08,
"text": " That'll be episode 9 in a few weeks."
},
{
"start": 1501.08,
"end": 1504.08,
"text": " Episode 8 is a fun one, but we're not going to tell you what that is."
},
{
"start": 1504.08,
"end": 1508.08,
"text": " Oh man, if you follow me on Instagram though, you already know what episode 8 is."
},
{
"start": 1508.08,
"end": 1510.08,
"text": " Building hype. It's good."
},
{
"start": 1510.08,
"end": 1511.08,
"text": " Follow me on Instagram."
},
{
"start": 1511.08,
"end": 1514.08,
"text": " On that note, we've got to get back on the road. We've got to keep shooting."
},
{
"start": 1514.08,
"end": 1516.08,
"text": " We've got some interviews to do."
},
{
"start": 1516.08,
"end": 1518.08,
"text": " Awesome."
},
{
"start": 1518.08,
"end": 1521.08,
"text": " Thanks for joining everyone."
},
{
"start": 1521.08,
"end": 1523.08,
"text": " Bye internet."
},
{
"start": 1523.08,
"end": 1525.08,
"text": " Internet, we'll see you next week."
},
{
"start": 1525.08,
"end": 1529.08,
"text": " The next show, go watch Wild Empires. Subscribe to The Verge on YouTube. All that good stuff."
},
{
"start": 1529.08,
"end": 1550.08,
"text": " Peace."
}
] |
4Y77o82Z3bk | I know I know we're here in San Francisco. We had to come to Silicon Valley though because Small Empires has never covered a hardware startup and we found a pretty interesting one called August and we're going to learn just what it takes to go from an idea in your head to something actually on a shelf. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year I went on a 200 event book tour and met people building Small Empires all across North America. Now I'm back with a new season revisiting some of my favorite stops from the tour. Ever since Pebble Technologies' $10 million dollar kickstarted for an eWatch in 2012, a lot of upstart entrepreneurs and established players alike have been trying to enter the hardware space. But what many don't realize is just because you made a cool video and you have a working prototype doesn't mean you can get your product to shelves on budget with the same degree of quality that you or more importantly your customers desire. The August Smart Lock just came out and it looks like they may have cracked the code. They have a beautiful working product on the shelves but getting it there wasn't easy. I'm Jason Johnson, I'm the CEO and co-founder of August. We make the August Smart Lock. This is a new line of product called a Smart Lock and so I can control it with my phone. I'm going to just lock the door, it's authorizing us to tell me that it's green so that means the door is open. Let's close it. There we go, the door is locked. It's a device you put on the inside of a door. August is designed to go on the inside of your door. So it's just on the inside of the door, it attaches to your existing deadbolt lock. To allow you to stop using metal keys and instead use your smart phone to access a house or a business and also to give keys to say your family, your housekeeper, you can set the time, the hours it works and it really solves the problem of keys. Also it knows when I get home by geolocation so if I've got my hands full of baby in grocery, I come near, it opens up. The main advantage of this is that you can invite people to your house without actually having to give them a physical key. Or you don't have to worry about whether you're made multiple copies of your keys or the ex-boyfriend, ex-girlfriend situation. So there's a lot of convenience and some security elements to it that are really compelling for a lot of our customers. Why solve this problem of unlocking doors? Why do you hate keys? Yeah, so it's funny, the past two years we've been working on this, if there's a phrase I've heard more than anything, it's I hate keys. I've heard that a hundred times. And we do hate keys. In fact, in New York City, two million people a year are locked out of their houses. Keys are a pain. We working another job, got locked out of your house, just said, get it, I'm solving this problem right now. I'm ending keys forever. Yeah, I wish it was that dramatic. For me, it was actually somebody else that actually suffered. I had friends staying at my house and they got locked out and had to crawl through the dog door in the back of the house. It was a very small dog door. Not a proud moment. That's how they got in. And so they're telling you this story and you're sympathetic, I presume, and you're like, I'm going to solve this problem so you never have to crawl through my dog door again. I built a couple of technology companies and so I have a little bit of an idea of what you can do with technology and I thought, you know, there's got to be a way to do this, a way to kind of change those old metal locks and keys that we have and do it with electronics. Because of crowdfunding and pre-orders, a lot more people are thinking about starting hardware companies. That's great. The thing is, when you start a software company, you really just need a laptop, internet connection and time. With hardware companies, you need all of those things as well as contacts at factories, distribution, supply, prototyping, so much more. The list goes on. And all of those things cost a lot of money. Yeah, so I'm fortunate that I've built a couple companies previously. And when I started August, I started over at Founders Den, which is a private co-working space in San Francisco. The great thing about being in a space like that is you're around all kinds of interesting people. They're entrepreneurs, also investors. So I casually started mentioning the idea of August to a few people that are active angel investors. And I was very fortunate. I got great reception. Everyone could relate to the problem of keys and the hassle of keys. And so very quickly, people started asking if I would be interested in them investing in the company. There are a lot of folks who have tried different approaches to creating the smart lock. How did you settle on this one? I'm always interested in technology that becomes universal, that's easily attainable. I'm not so interested in technology that is exclusive or expensive. And this is what home automation has been for the last 20 years or so. Very complex, very expensive systems. And usually, it's the person who installed them in the home who likes them. And then everybody else in the household really hates it. Because it's over complicated, and it breaks down, and it requires specific equipment. So this was one of the ideas. How do we make automatic, smart door lock? How do we make it very easy and very attainable? The key was to not make it a full replacement product, to not force people to remove their hardware, remove their doors, and to make it an add-on, essentially, to what you already have. So when you say you look at your front door, well, actually, when you look at your front door, you see whatever was there before from the outside. We're not changing the outer part of the deadbolt. If somebody has a key, they can still use it. And the fact that this just attaches on the inside, as in a smart robot that will be able to determine whether you're getting close and will unlock and lock for you, that's a way to make the product attainable, meaning anybody can install it. People don't have to have a big discussion or a big change in what they already have. The secret was to tackle it in a way that is really cognizant of what people already have, what they live with. And maybe they don't want a big, flashing, techy product on the outside or the inside of their doors with a big screen. Maybe they want something that is subtle and discreet. And so this was an exercise in restraint, in a way. Great design should be invisible. Well-designed products are beautiful, elegant, and simple. And that simplicity takes a lot of work. And it's one thing to build one version of a beautiful product. To scale that to thousands or even millions is a whole new challenge. Does this start on a cocktail napkin? There are a lot of companies, a lot of approaches to this. It seems simple, right? Get rid of the key. Unlock the door magically. There are a bunch of different ways to do that. You've settled on a solution that is pretty elegant, certainly very sexy, but also simple. And why was this the right choice for August? So we spent a lot of time on this issue. We thought, you know, you can replace doors. You can replace the whole locking mechanisms. You could do a lot of different ways to address the issue. And what we wanted to do was to make what we thought would be the most simple solution possible. So that anybody could go to a retail store, take it home, and install it themselves in under 15 minutes. That was the design intent. And so we spent two years, in fact, doing a design towards that to test it with many people, people that aren't technically sophisticated, people that don't know how to use power tools. We wanted to make it really simple. So it just takes a simple screwdriver and about roughly 10 minutes. With regard to this August Lock in particular, what are some of your favorite parts? So from the very beginning, my philosophy is, you know, it's not about sticking a display on the wall or on the fridge, which is kind of a lot of what you've seen in the home automation or, you know, the smart home environment. For me, it's all about discretion. I know the friction of using a key. You have to kind of look for it. You have to dig in your bag for it. You have to remember it. You have to physically take it out. And so everything I've tried to do is how do we make, you know, that experience so much more fluid and so much more discreet at the same time? So being able to hide, you know, a little bit of an indication of, okay, the lock is turning and it's working, for example, with the LEDs that appear through metal, through a technology which is about sort of microscopic laser etching of the metal, for example. Being able to just get that little vibration in your back pocket so that you know that it's working in the background without you having to actually look at your phone and look at the display. For me, you know, where this is going and it's going to go more and more there is this notion of the invisible interface, meaning invisible interactions as well. So you get signals and it tells you in the background that, oh, my door is locking after I've come in or my door is locking after I've left the house or it's unlocking as I'm approaching. You want this to be happening in ways that are not disruptive of everything else that you're doing. You know, it just lets you kind of live your life fluidly and it works in the background to make that happen. But humans still need signals to tell them that it's happening, right? And those signals can be very subtle. And so that's what I'm excited about is in a way the product reveals itself through the experience, not what it's trying to scream with onto itself in a way. You have a problem that you've engineered a solution for and it's a clever one, right? Because you don't need a drill. It doesn't take very long to set up. It's a clever way to get the robot to do your bidding. What is it like then building a product, not just one that, you know, in theory scales beyond a few Arduino's, but like actually scales to thousands and tens of thousands of units when you've set some pretty high expectations? Once we came up with the initial concept, like automatic door lock, right? Smart door lock. Then, you know, we worked with Eve and his team, you know, we want to make something that is attractive to end users. We want to make it a very beautiful and magical experience when you're coming in and out of the house. Then you have to figure out how are we going to actually engineer and build this, you know, for mass production. And that's where a lot of the real challenges came in, right? So for example, this aluminum face, for example, from a design standpoint, we wanted it to look basically completely like a flat piece of metal. There are no holes or no penetrations in here at all. But at the same time, there's a set of LEDs behind, right? Which we want to shine through here. And that's, you know, an ID goal, both for the brand as well from a design standpoint. It's industrial design. Industrial design, yes. And then in order to make the light shine through the aluminum, we had to execute a series of micro-perforations using a combination of laser and CNC, right? So how do we find the right manufacturing process for this? How do we control that process well? How do we match it up with the LEDs? And how do we ensure that we get enough light shining through here that it's an accurate indicator to the end user? It's such a subtle, simple feature, but we went through at least a dozen different iterations of this combination here and working with different factories to try and execute this design really, really well. One of Yves' amazing geniuses is how he's able to push the envelope on almost everything. So over our two-year development cycle, we've had many hours, every week, hours and hours and hours in a room with the creatives, with the engineers, looking at how we can just tweak the smallest of things. And Yves has this amazing ability to just ask questions like, oh, can we make that a little bit smaller? Can we make that a little bit smoother? Can we make that a little bit blank? And he just asks questions. And he keeps asking questions until it's refined and refined and refined. And either you refine it, right, or you're exhausted. You're like, no, the answer is no, Yves. Actually, we cannot make that any different. We're not doing this. The line is drawn. And he does it in a challenging way, but also in a very respectful way. He just has this great creative process. He pushes everybody on the team. Twitter was conceived right here in South Park. And at the time, let's face it, it was pretty janky, crashed a lot. The nice thing with software is you can deal with bugs like that as long as what you're making is still what users want. Hardware, on the other hand, is harder. If you're shipping something, it needs to be really good, especially when the thing that you're shipping is keeping people's homes and loved ones safe. You only really pay a cost in time when you're iterating with software. When you're dealing with atoms, obviously there's all kinds of other things that come into it. How do things like shipping and maybe even 3D printing, how do those things affect how you can create maybe a little bit more easily? Right. So this particular element, this is the mechanical heart of the system. We went through several different iterations of this particular design to get the right torque output to have everything match up mechanically and electrically. For instance, 3D printing allowed us, 3D modeling, 3D CAD, 3D printing allowed us to prototype a lot of different types of case designs and mechanical features in terms of how it's going to fit. But the ultimate drivetrain that's in here is made of, at least the case part, is made of injection molded plastic. This is where a lot of people who are in hardware, they're like, this is where your tooling costs come in. There's a lot of physical plant property and equipment that you have to have in place and you pay a lot of money for it and it takes a lot of time to make it in order to mass produce these parts. You can only really have maybe one or two iterations on it, soft and hard tooling. So you try and do as much prototyping as possible. This one happens to be a machined aluminum prototype. It's all in a relative sense cheaper and faster than creating hard tools for making the parts. But that's kind of the cycle that we have to go through. We try and use every single prototyping technology that's out there, whether it's 3D printing, CNC machining, before we get to the point where we actually have to buy and cut soft and hard tools. Because at that point, that's serious commitment. That's a serious commitment, yeah. That's usually under a normal schedule, maybe a month to build a set of tools. So you'd been CEO before of a couple of companies, but never a hardware company. How much did that help or hinder you? Yeah, so I had to learn a lot, right? So I've done a couple of software companies, I did a sizable services company. But the hardware was new for me, which meant that I had to rely upon some of Yves' expertise and also outsourcing and using firms that have done hardware before. If I had known two years ago that I would know so much about hardware than I do today, boy, I'm not sure I would have been as excited. It's been a tremendous learning curve. It's a device that has 167 components inside of it. And ostensibly, it doesn't look that complicated. It doesn't look that complicated. And of course, it's the beauty of good hardware, you kind of hide all that inside. But it's a very complex device. So what's your advice to someone who wants to start the next August? And let's say they don't even have the experience of being CEO before. Maybe they've tinkered a little bit with hardware, but if you could take those two years of lots of lessons and distill that in some way, what would you say? So I would probably more readily encourage someone towards software. Because you don't want the competition? No, I'm not so concerned about that. Hardware requires a tremendous amount of capital. And I had some great people give me advice on this when I saw a council at the beginning. And they said, yeah, prepare to spend a lot of money, because prototyping is an expensive endeavor. And tooling for manufacturing is very expensive. And sometimes you've got to change the tools. And you spend several hundred thousand dollars on a tool. And you've got to redo the entire thing. Not to trivialize when you've spent a lot of hours into software, but you don't have that level of cost generally with software. No, definitely not. So it's really hardware founders, beware. Is it an expensive endeavor? And I don't want to scare people off, but just be prepared for that. Because the worst thing you want to do is spend a lot of time and energy and your own money working on something. And then you find out you can't actually make it into a product, because it would require a lot more capital to turn it into an actual product you could sell. There's no beta in hardware. People's expectations in hardware is that it has to work, and it has to be of high quality. And I think in many ways, the reason why hardware is becoming more sexy is also because generally the public has become a lot more sensitive to quality. I mean sometimes when you struggle to kind of explain design to people, if you just change the word design to the word quality, then people start getting it a lot faster, right? You're welcome, Silicon Valley. We came here, we shot a Small Empires episode, and we taught you something really important. Hardware is hard. But software is one thing. Get away with a few bugs here and there, but hardware may seem really cool, really sexy. You can put together a really compelling video, people get really excited, money, pre-orders, all this stuff starts coming in. You still got to build something. You got to build a lot of something. And it has to be good, because if you don't build something great, you're fucked. August Smart Lock found success by bringing home safety into the internet age. But it isn't just about having a great product. Having a clear process will help your business work efficiently and greatly succeed. Start by identifying specific areas of your business that are struggling and tackle those right away. Make sure everyone knows exactly what their responsibilities are and that no two people are working on the same thing. Are you spending too much time on work that isn't necessary? Eliminate time wasters and keep your team focused on a simplified workflow. And finally, don't get tied down to any specific step. Scheduling reviews will allow you to make sure that everything is running smoothly and let you adapt to anything that might come your way. For more business advice, visit AT&T's Business Circle. | [
{
"start": 0,
"end": 8.56,
"text": " I know I know we're here in San Francisco."
},
{
"start": 8.56,
"end": 12.84,
"text": " We had to come to Silicon Valley though because Small Empires has never covered a hardware"
},
{
"start": 12.84,
"end": 16.76,
"text": " startup and we found a pretty interesting one called August and we're going to learn"
},
{
"start": 16.76,
"end": 24.560000000000002,
"text": " just what it takes to go from an idea in your head to something actually on a shelf."
},
{
"start": 24.560000000000002,
"end": 28.32,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 28.32,
"end": 33.04,
"text": " Over the last year I went on a 200 event book tour and met people building Small Empires"
},
{
"start": 33.04,
"end": 34.04,
"text": " all across North America."
},
{
"start": 34.04,
"end": 42.68,
"text": " Now I'm back with a new season revisiting some of my favorite stops from the tour."
},
{
"start": 42.68,
"end": 46.68,
"text": " Ever since Pebble Technologies' $10 million dollar kickstarted for an eWatch in 2012,"
},
{
"start": 46.68,
"end": 50.24,
"text": " a lot of upstart entrepreneurs and established players alike have been trying to enter the"
},
{
"start": 50.24,
"end": 51.32,
"text": " hardware space."
},
{
"start": 51.32,
"end": 54.760000000000005,
"text": " But what many don't realize is just because you made a cool video and you have a working"
},
{
"start": 54.76,
"end": 58.72,
"text": " prototype doesn't mean you can get your product to shelves on budget with the same degree"
},
{
"start": 58.72,
"end": 62.68,
"text": " of quality that you or more importantly your customers desire."
},
{
"start": 62.68,
"end": 65.84,
"text": " The August Smart Lock just came out and it looks like they may have cracked the code."
},
{
"start": 65.84,
"end": 74,
"text": " They have a beautiful working product on the shelves but getting it there wasn't easy."
},
{
"start": 74,
"end": 76.92,
"text": " I'm Jason Johnson, I'm the CEO and co-founder of August."
},
{
"start": 76.92,
"end": 78.58,
"text": " We make the August Smart Lock."
},
{
"start": 78.58,
"end": 83.64,
"text": " This is a new line of product called a Smart Lock and so I can control it with my phone."
},
{
"start": 83.64,
"end": 87.44,
"text": " I'm going to just lock the door, it's authorizing us to tell me that it's green so that means"
},
{
"start": 87.44,
"end": 88.44,
"text": " the door is open."
},
{
"start": 88.44,
"end": 89.44,
"text": " Let's close it."
},
{
"start": 89.44,
"end": 91.12,
"text": " There we go, the door is locked."
},
{
"start": 91.12,
"end": 93.8,
"text": " It's a device you put on the inside of a door."
},
{
"start": 93.8,
"end": 96.48,
"text": " August is designed to go on the inside of your door."
},
{
"start": 96.48,
"end": 100.26,
"text": " So it's just on the inside of the door, it attaches to your existing deadbolt lock."
},
{
"start": 100.26,
"end": 105.52,
"text": " To allow you to stop using metal keys and instead use your smart phone to access a house"
},
{
"start": 105.52,
"end": 111.18,
"text": " or a business and also to give keys to say your family, your housekeeper, you can set"
},
{
"start": 111.18,
"end": 115.64,
"text": " the time, the hours it works and it really solves the problem of keys."
},
{
"start": 115.64,
"end": 120.24000000000001,
"text": " Also it knows when I get home by geolocation so if I've got my hands full of baby in grocery,"
},
{
"start": 120.24000000000001,
"end": 122.76,
"text": " I come near, it opens up."
},
{
"start": 122.76,
"end": 127.56,
"text": " The main advantage of this is that you can invite people to your house without actually"
},
{
"start": 127.56,
"end": 129.92000000000002,
"text": " having to give them a physical key."
},
{
"start": 129.92000000000002,
"end": 135.12,
"text": " Or you don't have to worry about whether you're made multiple copies of your keys or the ex-boyfriend,"
},
{
"start": 135.12,
"end": 136.96,
"text": " ex-girlfriend situation."
},
{
"start": 136.96,
"end": 141.56,
"text": " So there's a lot of convenience and some security elements to it that are really compelling"
},
{
"start": 141.56,
"end": 143.12,
"text": " for a lot of our customers."
},
{
"start": 143.12,
"end": 146.04000000000002,
"text": " Why solve this problem of unlocking doors?"
},
{
"start": 146.04000000000002,
"end": 147.44,
"text": " Why do you hate keys?"
},
{
"start": 147.44,
"end": 152.76000000000002,
"text": " Yeah, so it's funny, the past two years we've been working on this, if there's a phrase"
},
{
"start": 152.76000000000002,
"end": 155.92000000000002,
"text": " I've heard more than anything, it's I hate keys."
},
{
"start": 155.92000000000002,
"end": 158.68,
"text": " I've heard that a hundred times."
},
{
"start": 158.68,
"end": 159.68,
"text": " And we do hate keys."
},
{
"start": 159.68,
"end": 163.88,
"text": " In fact, in New York City, two million people a year are locked out of their houses."
},
{
"start": 163.88,
"end": 165.12,
"text": " Keys are a pain."
},
{
"start": 165.12,
"end": 171.32,
"text": " We working another job, got locked out of your house, just said, get it, I'm solving"
},
{
"start": 171.32,
"end": 172.32,
"text": " this problem right now."
},
{
"start": 172.32,
"end": 174.12,
"text": " I'm ending keys forever."
},
{
"start": 174.12,
"end": 178.28,
"text": " Yeah, I wish it was that dramatic."
},
{
"start": 178.28,
"end": 181.24,
"text": " For me, it was actually somebody else that actually suffered."
},
{
"start": 181.24,
"end": 189.06,
"text": " I had friends staying at my house and they got locked out and had to crawl through the"
},
{
"start": 189.06,
"end": 190.8,
"text": " dog door in the back of the house."
},
{
"start": 190.8,
"end": 192.8,
"text": " It was a very small dog door."
},
{
"start": 192.8,
"end": 193.8,
"text": " Not a proud moment."
},
{
"start": 193.8,
"end": 196.8,
"text": " That's how they got in."
},
{
"start": 196.8,
"end": 200.92000000000002,
"text": " And so they're telling you this story and you're sympathetic, I presume, and you're"
},
{
"start": 200.92000000000002,
"end": 203.92000000000002,
"text": " like, I'm going to solve this problem so you never have to crawl through my dog door again."
},
{
"start": 203.92000000000002,
"end": 209.12,
"text": " I built a couple of technology companies and so I have a little bit of an idea of what"
},
{
"start": 209.12,
"end": 212.36,
"text": " you can do with technology and I thought, you know, there's got to be a way to do this,"
},
{
"start": 212.36,
"end": 218.84,
"text": " a way to kind of change those old metal locks and keys that we have and do it with electronics."
},
{
"start": 218.84,
"end": 222.96,
"text": " Because of crowdfunding and pre-orders, a lot more people are thinking about starting"
},
{
"start": 222.96,
"end": 224.08,
"text": " hardware companies."
},
{
"start": 224.08,
"end": 225.08,
"text": " That's great."
},
{
"start": 225.08,
"end": 228.74,
"text": " The thing is, when you start a software company, you really just need a laptop, internet connection"
},
{
"start": 228.74,
"end": 229.96,
"text": " and time."
},
{
"start": 229.96,
"end": 235.96,
"text": " With hardware companies, you need all of those things as well as contacts at factories, distribution,"
},
{
"start": 235.96,
"end": 238.76000000000002,
"text": " supply, prototyping, so much more."
},
{
"start": 238.76000000000002,
"end": 240.04000000000002,
"text": " The list goes on."
},
{
"start": 240.04000000000002,
"end": 243.16,
"text": " And all of those things cost a lot of money."
},
{
"start": 243.16,
"end": 248.36,
"text": " Yeah, so I'm fortunate that I've built a couple companies previously."
},
{
"start": 248.36,
"end": 253.02,
"text": " And when I started August, I started over at Founders Den, which is a private co-working"
},
{
"start": 253.02,
"end": 254.68,
"text": " space in San Francisco."
},
{
"start": 254.68,
"end": 257.6,
"text": " The great thing about being in a space like that is you're around all kinds of interesting"
},
{
"start": 257.6,
"end": 258.6,
"text": " people."
},
{
"start": 258.6,
"end": 260.64,
"text": " They're entrepreneurs, also investors."
},
{
"start": 260.64,
"end": 265.52000000000004,
"text": " So I casually started mentioning the idea of August to a few people that are active"
},
{
"start": 265.52000000000004,
"end": 267.08000000000004,
"text": " angel investors."
},
{
"start": 267.08000000000004,
"end": 268.08000000000004,
"text": " And I was very fortunate."
},
{
"start": 268.08000000000004,
"end": 269.32,
"text": " I got great reception."
},
{
"start": 269.32,
"end": 272.96000000000004,
"text": " Everyone could relate to the problem of keys and the hassle of keys."
},
{
"start": 272.96,
"end": 279.12,
"text": " And so very quickly, people started asking if I would be interested in them investing"
},
{
"start": 279.12,
"end": 288.76,
"text": " in the company."
},
{
"start": 288.76,
"end": 292.79999999999995,
"text": " There are a lot of folks who have tried different approaches to creating the smart lock."
},
{
"start": 292.79999999999995,
"end": 294.4,
"text": " How did you settle on this one?"
},
{
"start": 294.4,
"end": 300.71999999999997,
"text": " I'm always interested in technology that becomes universal, that's easily attainable."
},
{
"start": 300.72,
"end": 304.88000000000005,
"text": " I'm not so interested in technology that is exclusive or expensive."
},
{
"start": 304.88000000000005,
"end": 309.52000000000004,
"text": " And this is what home automation has been for the last 20 years or so."
},
{
"start": 309.52000000000004,
"end": 312.08000000000004,
"text": " Very complex, very expensive systems."
},
{
"start": 312.08000000000004,
"end": 316.56,
"text": " And usually, it's the person who installed them in the home who likes them."
},
{
"start": 316.56,
"end": 319.72,
"text": " And then everybody else in the household really hates it."
},
{
"start": 319.72,
"end": 325.48,
"text": " Because it's over complicated, and it breaks down, and it requires specific equipment."
},
{
"start": 325.48,
"end": 326.96000000000004,
"text": " So this was one of the ideas."
},
{
"start": 326.96000000000004,
"end": 330.44000000000005,
"text": " How do we make automatic, smart door lock?"
},
{
"start": 330.44,
"end": 333.44,
"text": " How do we make it very easy and very attainable?"
},
{
"start": 333.44,
"end": 340.04,
"text": " The key was to not make it a full replacement product, to not force people to remove their"
},
{
"start": 340.04,
"end": 346.44,
"text": " hardware, remove their doors, and to make it an add-on, essentially, to what you already"
},
{
"start": 346.44,
"end": 347.44,
"text": " have."
},
{
"start": 347.44,
"end": 351.68,
"text": " So when you say you look at your front door, well, actually, when you look at your front"
},
{
"start": 351.68,
"end": 356.12,
"text": " door, you see whatever was there before from the outside."
},
{
"start": 356.12,
"end": 359,
"text": " We're not changing the outer part of the deadbolt."
},
{
"start": 359,
"end": 362.44,
"text": " If somebody has a key, they can still use it."
},
{
"start": 362.44,
"end": 367.72,
"text": " And the fact that this just attaches on the inside, as in a smart robot that will be able"
},
{
"start": 367.72,
"end": 372.48,
"text": " to determine whether you're getting close and will unlock and lock for you, that's a"
},
{
"start": 372.48,
"end": 377.4,
"text": " way to make the product attainable, meaning anybody can install it."
},
{
"start": 377.4,
"end": 382.26,
"text": " People don't have to have a big discussion or a big change in what they already have."
},
{
"start": 382.26,
"end": 389.88,
"text": " The secret was to tackle it in a way that is really cognizant of what people already"
},
{
"start": 389.88,
"end": 391.92,
"text": " have, what they live with."
},
{
"start": 391.92,
"end": 398.12,
"text": " And maybe they don't want a big, flashing, techy product on the outside or the inside"
},
{
"start": 398.12,
"end": 401.94,
"text": " of their doors with a big screen."
},
{
"start": 401.94,
"end": 405.78,
"text": " Maybe they want something that is subtle and discreet."
},
{
"start": 405.78,
"end": 411.98,
"text": " And so this was an exercise in restraint, in a way."
},
{
"start": 411.98,
"end": 414.6,
"text": " Great design should be invisible."
},
{
"start": 414.6,
"end": 419.44,
"text": " Well-designed products are beautiful, elegant, and simple."
},
{
"start": 419.44,
"end": 422.72,
"text": " And that simplicity takes a lot of work."
},
{
"start": 422.72,
"end": 426.88,
"text": " And it's one thing to build one version of a beautiful product."
},
{
"start": 426.88,
"end": 432.48,
"text": " To scale that to thousands or even millions is a whole new challenge."
},
{
"start": 432.48,
"end": 435.44,
"text": " Does this start on a cocktail napkin?"
},
{
"start": 435.44,
"end": 438.96000000000004,
"text": " There are a lot of companies, a lot of approaches to this."
},
{
"start": 438.96000000000004,
"end": 439.96000000000004,
"text": " It seems simple, right?"
},
{
"start": 439.96000000000004,
"end": 440.96000000000004,
"text": " Get rid of the key."
},
{
"start": 440.96000000000004,
"end": 441.96000000000004,
"text": " Unlock the door magically."
},
{
"start": 441.96,
"end": 443.96,
"text": " There are a bunch of different ways to do that."
},
{
"start": 443.96,
"end": 451.64,
"text": " You've settled on a solution that is pretty elegant, certainly very sexy, but also simple."
},
{
"start": 451.64,
"end": 454.91999999999996,
"text": " And why was this the right choice for August?"
},
{
"start": 454.91999999999996,
"end": 456.28,
"text": " So we spent a lot of time on this issue."
},
{
"start": 456.28,
"end": 459.52,
"text": " We thought, you know, you can replace doors."
},
{
"start": 459.52,
"end": 461.24,
"text": " You can replace the whole locking mechanisms."
},
{
"start": 461.24,
"end": 464.24,
"text": " You could do a lot of different ways to address the issue."
},
{
"start": 464.24,
"end": 468.4,
"text": " And what we wanted to do was to make what we thought would be the most simple solution"
},
{
"start": 468.4,
"end": 469.4,
"text": " possible."
},
{
"start": 469.4,
"end": 473.4,
"text": " So that anybody could go to a retail store, take it home, and install it themselves in"
},
{
"start": 473.4,
"end": 474.64,
"text": " under 15 minutes."
},
{
"start": 474.64,
"end": 477.76,
"text": " That was the design intent."
},
{
"start": 477.76,
"end": 483.52,
"text": " And so we spent two years, in fact, doing a design towards that to test it with many"
},
{
"start": 483.52,
"end": 487.64,
"text": " people, people that aren't technically sophisticated, people that don't know how to use power tools."
},
{
"start": 487.64,
"end": 488.96,
"text": " We wanted to make it really simple."
},
{
"start": 488.96,
"end": 493.12,
"text": " So it just takes a simple screwdriver and about roughly 10 minutes."
},
{
"start": 493.12,
"end": 497.71999999999997,
"text": " With regard to this August Lock in particular, what are some of your favorite parts?"
},
{
"start": 497.72,
"end": 502.76000000000005,
"text": " So from the very beginning, my philosophy is, you know, it's not about sticking a display"
},
{
"start": 502.76000000000005,
"end": 507.48,
"text": " on the wall or on the fridge, which is kind of a lot of what you've seen in the home"
},
{
"start": 507.48,
"end": 510.04,
"text": " automation or, you know, the smart home environment."
},
{
"start": 510.04,
"end": 511.52000000000004,
"text": " For me, it's all about discretion."
},
{
"start": 511.52000000000004,
"end": 513.72,
"text": " I know the friction of using a key."
},
{
"start": 513.72,
"end": 514.72,
"text": " You have to kind of look for it."
},
{
"start": 514.72,
"end": 516.0400000000001,
"text": " You have to dig in your bag for it."
},
{
"start": 516.0400000000001,
"end": 517.0400000000001,
"text": " You have to remember it."
},
{
"start": 517.0400000000001,
"end": 519.24,
"text": " You have to physically take it out."
},
{
"start": 519.24,
"end": 523.98,
"text": " And so everything I've tried to do is how do we make, you know, that experience so much"
},
{
"start": 523.98,
"end": 527.6,
"text": " more fluid and so much more discreet at the same time?"
},
{
"start": 527.6,
"end": 532.72,
"text": " So being able to hide, you know, a little bit of an indication of, okay, the lock is"
},
{
"start": 532.72,
"end": 539.96,
"text": " turning and it's working, for example, with the LEDs that appear through metal, through"
},
{
"start": 539.96,
"end": 545.6800000000001,
"text": " a technology which is about sort of microscopic laser etching of the metal, for example."
},
{
"start": 545.6800000000001,
"end": 550.4,
"text": " Being able to just get that little vibration in your back pocket so that you know that"
},
{
"start": 550.4,
"end": 556.28,
"text": " it's working in the background without you having to actually look at your phone and"
},
{
"start": 556.28,
"end": 557.36,
"text": " look at the display."
},
{
"start": 557.36,
"end": 561.8000000000001,
"text": " For me, you know, where this is going and it's going to go more and more there is this"
},
{
"start": 561.8000000000001,
"end": 566.84,
"text": " notion of the invisible interface, meaning invisible interactions as well."
},
{
"start": 566.84,
"end": 574.12,
"text": " So you get signals and it tells you in the background that, oh, my door is locking after"
},
{
"start": 574.12,
"end": 579.94,
"text": " I've come in or my door is locking after I've left the house or it's unlocking as I'm approaching."
},
{
"start": 579.94,
"end": 585.02,
"text": " You want this to be happening in ways that are not disruptive of everything else that"
},
{
"start": 585.02,
"end": 586.02,
"text": " you're doing."
},
{
"start": 586.02,
"end": 591.72,
"text": " You know, it just lets you kind of live your life fluidly and it works in the background"
},
{
"start": 591.72,
"end": 593.4,
"text": " to make that happen."
},
{
"start": 593.4,
"end": 597.4,
"text": " But humans still need signals to tell them that it's happening, right?"
},
{
"start": 597.4,
"end": 600.72,
"text": " And those signals can be very subtle."
},
{
"start": 600.72,
"end": 604.74,
"text": " And so that's what I'm excited about is in a way the product reveals itself through the"
},
{
"start": 604.74,
"end": 615.3199999999999,
"text": " experience, not what it's trying to scream with onto itself in a way."
},
{
"start": 615.32,
"end": 619.2,
"text": " You have a problem that you've engineered a solution for and it's a clever one, right?"
},
{
"start": 619.2,
"end": 621,
"text": " Because you don't need a drill."
},
{
"start": 621,
"end": 624.6400000000001,
"text": " It doesn't take very long to set up."
},
{
"start": 624.6400000000001,
"end": 627.0600000000001,
"text": " It's a clever way to get the robot to do your bidding."
},
{
"start": 627.0600000000001,
"end": 632.88,
"text": " What is it like then building a product, not just one that, you know, in theory scales"
},
{
"start": 632.88,
"end": 637.84,
"text": " beyond a few Arduino's, but like actually scales to thousands and tens of thousands"
},
{
"start": 637.84,
"end": 642.0400000000001,
"text": " of units when you've set some pretty high expectations?"
},
{
"start": 642.04,
"end": 645.76,
"text": " Once we came up with the initial concept, like automatic door lock, right?"
},
{
"start": 645.76,
"end": 646.76,
"text": " Smart door lock."
},
{
"start": 646.76,
"end": 650.8,
"text": " Then, you know, we worked with Eve and his team, you know, we want to make something"
},
{
"start": 650.8,
"end": 652.0799999999999,
"text": " that is attractive to end users."
},
{
"start": 652.0799999999999,
"end": 655.92,
"text": " We want to make it a very beautiful and magical experience when you're coming in and out of"
},
{
"start": 655.92,
"end": 657.24,
"text": " the house."
},
{
"start": 657.24,
"end": 661.04,
"text": " Then you have to figure out how are we going to actually engineer and build this, you know,"
},
{
"start": 661.04,
"end": 662.1999999999999,
"text": " for mass production."
},
{
"start": 662.1999999999999,
"end": 665.5799999999999,
"text": " And that's where a lot of the real challenges came in, right?"
},
{
"start": 665.5799999999999,
"end": 671.68,
"text": " So for example, this aluminum face, for example, from a design standpoint, we wanted it to"
},
{
"start": 671.68,
"end": 675.04,
"text": " look basically completely like a flat piece of metal."
},
{
"start": 675.04,
"end": 678.52,
"text": " There are no holes or no penetrations in here at all."
},
{
"start": 678.52,
"end": 682.0799999999999,
"text": " But at the same time, there's a set of LEDs behind, right?"
},
{
"start": 682.0799999999999,
"end": 684.3199999999999,
"text": " Which we want to shine through here."
},
{
"start": 684.3199999999999,
"end": 691.3199999999999,
"text": " And that's, you know, an ID goal, both for the brand as well from a design standpoint."
},
{
"start": 691.3199999999999,
"end": 692.68,
"text": " It's industrial design."
},
{
"start": 692.68,
"end": 694.9399999999999,
"text": " Industrial design, yes."
},
{
"start": 694.9399999999999,
"end": 700.3,
"text": " And then in order to make the light shine through the aluminum, we had to execute a"
},
{
"start": 700.3,
"end": 706.1999999999999,
"text": " series of micro-perforations using a combination of laser and CNC, right?"
},
{
"start": 706.1999999999999,
"end": 709.1999999999999,
"text": " So how do we find the right manufacturing process for this?"
},
{
"start": 709.1999999999999,
"end": 710.8599999999999,
"text": " How do we control that process well?"
},
{
"start": 710.8599999999999,
"end": 713.4,
"text": " How do we match it up with the LEDs?"
},
{
"start": 713.4,
"end": 717.04,
"text": " And how do we ensure that we get enough light shining through here that it's an accurate"
},
{
"start": 717.04,
"end": 719.7199999999999,
"text": " indicator to the end user?"
},
{
"start": 719.7199999999999,
"end": 725.16,
"text": " It's such a subtle, simple feature, but we went through at least a dozen different iterations"
},
{
"start": 725.16,
"end": 730.16,
"text": " of this combination here and working with different factories to try and execute this"
},
{
"start": 730.16,
"end": 735.04,
"text": " design really, really well."
},
{
"start": 735.04,
"end": 742,
"text": " One of Yves' amazing geniuses is how he's able to push the envelope on almost everything."
},
{
"start": 742,
"end": 748.36,
"text": " So over our two-year development cycle, we've had many hours, every week, hours and hours"
},
{
"start": 748.36,
"end": 753.52,
"text": " and hours in a room with the creatives, with the engineers, looking at how we can just"
},
{
"start": 753.52,
"end": 755.8,
"text": " tweak the smallest of things."
},
{
"start": 755.8,
"end": 759.8,
"text": " And Yves has this amazing ability to just ask questions like, oh, can we make that a"
},
{
"start": 759.8,
"end": 760.8,
"text": " little bit smaller?"
},
{
"start": 760.8,
"end": 761.8,
"text": " Can we make that a little bit smoother?"
},
{
"start": 761.8,
"end": 765.68,
"text": " Can we make that a little bit blank?"
},
{
"start": 765.68,
"end": 766.68,
"text": " And he just asks questions."
},
{
"start": 766.68,
"end": 771.16,
"text": " And he keeps asking questions until it's refined and refined and refined."
},
{
"start": 771.16,
"end": 775.76,
"text": " And either you refine it, right, or you're exhausted."
},
{
"start": 775.76,
"end": 778.4,
"text": " You're like, no, the answer is no, Yves."
},
{
"start": 778.4,
"end": 780.24,
"text": " Actually, we cannot make that any different."
},
{
"start": 780.24,
"end": 781.24,
"text": " We're not doing this."
},
{
"start": 781.24,
"end": 782.24,
"text": " The line is drawn."
},
{
"start": 782.24,
"end": 787.36,
"text": " And he does it in a challenging way, but also in a very respectful way."
},
{
"start": 787.36,
"end": 789.5600000000001,
"text": " He just has this great creative process."
},
{
"start": 789.5600000000001,
"end": 791.84,
"text": " He pushes everybody on the team."
},
{
"start": 791.84,
"end": 795.44,
"text": " Twitter was conceived right here in South Park."
},
{
"start": 795.44,
"end": 800.04,
"text": " And at the time, let's face it, it was pretty janky, crashed a lot."
},
{
"start": 800.04,
"end": 803.52,
"text": " The nice thing with software is you can deal with bugs like that as long as what you're"
},
{
"start": 803.52,
"end": 806.32,
"text": " making is still what users want."
},
{
"start": 806.32,
"end": 808.72,
"text": " Hardware, on the other hand, is harder."
},
{
"start": 808.72,
"end": 813.88,
"text": " If you're shipping something, it needs to be really good, especially when the thing"
},
{
"start": 813.88,
"end": 818.44,
"text": " that you're shipping is keeping people's homes and loved ones safe."
},
{
"start": 818.44,
"end": 823.9200000000001,
"text": " You only really pay a cost in time when you're iterating with software."
},
{
"start": 823.9200000000001,
"end": 826.6800000000001,
"text": " When you're dealing with atoms, obviously there's all kinds of other things that come"
},
{
"start": 826.6800000000001,
"end": 828.0600000000001,
"text": " into it."
},
{
"start": 828.0600000000001,
"end": 832.96,
"text": " How do things like shipping and maybe even 3D printing, how do those things affect how"
},
{
"start": 832.96,
"end": 836.24,
"text": " you can create maybe a little bit more easily?"
},
{
"start": 836.24,
"end": 837.24,
"text": " Right."
},
{
"start": 837.24,
"end": 842.4,
"text": " So this particular element, this is the mechanical heart of the system."
},
{
"start": 842.4,
"end": 846.92,
"text": " We went through several different iterations of this particular design to get the right"
},
{
"start": 846.92,
"end": 851.2,
"text": " torque output to have everything match up mechanically and electrically."
},
{
"start": 851.2,
"end": 856.8,
"text": " For instance, 3D printing allowed us, 3D modeling, 3D CAD, 3D printing allowed us to prototype"
},
{
"start": 856.8,
"end": 860.76,
"text": " a lot of different types of case designs and mechanical features in terms of how it's"
},
{
"start": 860.76,
"end": 863.04,
"text": " going to fit."
},
{
"start": 863.04,
"end": 869.76,
"text": " But the ultimate drivetrain that's in here is made of, at least the case part, is made"
},
{
"start": 869.76,
"end": 871.4,
"text": " of injection molded plastic."
},
{
"start": 871.4,
"end": 875.86,
"text": " This is where a lot of people who are in hardware, they're like, this is where your tooling costs"
},
{
"start": 875.86,
"end": 876.86,
"text": " come in."
},
{
"start": 876.86,
"end": 881.4399999999999,
"text": " There's a lot of physical plant property and equipment that you have to have in place and"
},
{
"start": 881.4399999999999,
"end": 886.36,
"text": " you pay a lot of money for it and it takes a lot of time to make it in order to mass"
},
{
"start": 886.36,
"end": 887.78,
"text": " produce these parts."
},
{
"start": 887.78,
"end": 891.36,
"text": " You can only really have maybe one or two iterations on it, soft and hard tooling."
},
{
"start": 891.36,
"end": 896.1800000000001,
"text": " So you try and do as much prototyping as possible."
},
{
"start": 896.1800000000001,
"end": 900.1800000000001,
"text": " This one happens to be a machined aluminum prototype."
},
{
"start": 900.1800000000001,
"end": 908.04,
"text": " It's all in a relative sense cheaper and faster than creating hard tools for making the parts."
},
{
"start": 908.04,
"end": 910.44,
"text": " But that's kind of the cycle that we have to go through."
},
{
"start": 910.44,
"end": 914.96,
"text": " We try and use every single prototyping technology that's out there, whether it's 3D printing,"
},
{
"start": 914.96,
"end": 920.58,
"text": " CNC machining, before we get to the point where we actually have to buy and cut soft"
},
{
"start": 920.58,
"end": 921.58,
"text": " and hard tools."
},
{
"start": 921.58,
"end": 923.9200000000001,
"text": " Because at that point, that's serious commitment."
},
{
"start": 923.9200000000001,
"end": 926,
"text": " That's a serious commitment, yeah."
},
{
"start": 926,
"end": 930.36,
"text": " That's usually under a normal schedule, maybe a month to build a set of tools."
},
{
"start": 930.36,
"end": 934.98,
"text": " So you'd been CEO before of a couple of companies, but never a hardware company."
},
{
"start": 934.98,
"end": 937.8000000000001,
"text": " How much did that help or hinder you?"
},
{
"start": 937.8000000000001,
"end": 940.2,
"text": " Yeah, so I had to learn a lot, right?"
},
{
"start": 940.2,
"end": 945.5600000000001,
"text": " So I've done a couple of software companies, I did a sizable services company."
},
{
"start": 945.5600000000001,
"end": 950.44,
"text": " But the hardware was new for me, which meant that I had to rely upon some of Yves' expertise"
},
{
"start": 950.44,
"end": 958.32,
"text": " and also outsourcing and using firms that have done hardware before."
},
{
"start": 958.32,
"end": 963.12,
"text": " If I had known two years ago that I would know so much about hardware than I do today,"
},
{
"start": 963.12,
"end": 967.6800000000001,
"text": " boy, I'm not sure I would have been as excited."
},
{
"start": 967.6800000000001,
"end": 970.7800000000001,
"text": " It's been a tremendous learning curve."
},
{
"start": 970.7800000000001,
"end": 974.5200000000001,
"text": " It's a device that has 167 components inside of it."
},
{
"start": 974.5200000000001,
"end": 976.5200000000001,
"text": " And ostensibly, it doesn't look that complicated."
},
{
"start": 976.5200000000001,
"end": 977.5200000000001,
"text": " It doesn't look that complicated."
},
{
"start": 977.52,
"end": 982.52,
"text": " And of course, it's the beauty of good hardware, you kind of hide all that inside."
},
{
"start": 982.52,
"end": 985.16,
"text": " But it's a very complex device."
},
{
"start": 985.16,
"end": 990.3199999999999,
"text": " So what's your advice to someone who wants to start the next August?"
},
{
"start": 990.3199999999999,
"end": 994.04,
"text": " And let's say they don't even have the experience of being CEO before."
},
{
"start": 994.04,
"end": 998.3199999999999,
"text": " Maybe they've tinkered a little bit with hardware, but if you could take those two years of lots"
},
{
"start": 998.3199999999999,
"end": 1001.92,
"text": " of lessons and distill that in some way, what would you say?"
},
{
"start": 1001.92,
"end": 1008.36,
"text": " So I would probably more readily encourage someone towards software."
},
{
"start": 1008.36,
"end": 1009.36,
"text": " Because you don't want the competition?"
},
{
"start": 1009.36,
"end": 1014.36,
"text": " No, I'm not so concerned about that."
},
{
"start": 1014.36,
"end": 1017.56,
"text": " Hardware requires a tremendous amount of capital."
},
{
"start": 1017.56,
"end": 1022.52,
"text": " And I had some great people give me advice on this when I saw a council at the beginning."
},
{
"start": 1022.52,
"end": 1027.3999999999999,
"text": " And they said, yeah, prepare to spend a lot of money, because prototyping is an expensive"
},
{
"start": 1027.3999999999999,
"end": 1028.84,
"text": " endeavor."
},
{
"start": 1028.84,
"end": 1031.72,
"text": " And tooling for manufacturing is very expensive."
},
{
"start": 1031.72,
"end": 1033.32,
"text": " And sometimes you've got to change the tools."
},
{
"start": 1033.32,
"end": 1037.2,
"text": " And you spend several hundred thousand dollars on a tool."
},
{
"start": 1037.2,
"end": 1041.4,
"text": " And you've got to redo the entire thing."
},
{
"start": 1041.4,
"end": 1045.3600000000001,
"text": " Not to trivialize when you've spent a lot of hours into software, but you don't have"
},
{
"start": 1045.3600000000001,
"end": 1048.44,
"text": " that level of cost generally with software."
},
{
"start": 1048.44,
"end": 1050.04,
"text": " No, definitely not."
},
{
"start": 1050.04,
"end": 1053.04,
"text": " So it's really hardware founders, beware."
},
{
"start": 1053.04,
"end": 1055.24,
"text": " Is it an expensive endeavor?"
},
{
"start": 1055.24,
"end": 1058.76,
"text": " And I don't want to scare people off, but just be prepared for that."
},
{
"start": 1058.76,
"end": 1061.6,
"text": " Because the worst thing you want to do is spend a lot of time and energy and your own"
},
{
"start": 1061.6,
"end": 1063.24,
"text": " money working on something."
},
{
"start": 1063.24,
"end": 1065.8799999999999,
"text": " And then you find out you can't actually make it into a product, because it would require"
},
{
"start": 1065.8799999999999,
"end": 1069.68,
"text": " a lot more capital to turn it into an actual product you could sell."
},
{
"start": 1069.68,
"end": 1072,
"text": " There's no beta in hardware."
},
{
"start": 1072,
"end": 1080.1,
"text": " People's expectations in hardware is that it has to work, and it has to be of high quality."
},
{
"start": 1080.1,
"end": 1087,
"text": " And I think in many ways, the reason why hardware is becoming more sexy is also because generally"
},
{
"start": 1087,
"end": 1091.8,
"text": " the public has become a lot more sensitive to quality."
},
{
"start": 1091.8,
"end": 1098.12,
"text": " I mean sometimes when you struggle to kind of explain design to people, if you just change"
},
{
"start": 1098.12,
"end": 1107.12,
"text": " the word design to the word quality, then people start getting it a lot faster, right?"
},
{
"start": 1107.12,
"end": 1109.18,
"text": " You're welcome, Silicon Valley."
},
{
"start": 1109.18,
"end": 1114.92,
"text": " We came here, we shot a Small Empires episode, and we taught you something really important."
},
{
"start": 1114.92,
"end": 1116.72,
"text": " Hardware is hard."
},
{
"start": 1116.72,
"end": 1117.96,
"text": " But software is one thing."
},
{
"start": 1117.96,
"end": 1122.44,
"text": " Get away with a few bugs here and there, but hardware may seem really cool, really sexy."
},
{
"start": 1122.44,
"end": 1127.08,
"text": " You can put together a really compelling video, people get really excited, money, pre-orders,"
},
{
"start": 1127.08,
"end": 1128.08,
"text": " all this stuff starts coming in."
},
{
"start": 1128.08,
"end": 1130.28,
"text": " You still got to build something."
},
{
"start": 1130.28,
"end": 1132.52,
"text": " You got to build a lot of something."
},
{
"start": 1132.52,
"end": 1137.48,
"text": " And it has to be good, because if you don't build something great, you're fucked."
},
{
"start": 1137.48,
"end": 1141.22,
"text": " August Smart Lock found success by bringing home safety into the internet age."
},
{
"start": 1141.22,
"end": 1143.26,
"text": " But it isn't just about having a great product."
},
{
"start": 1143.26,
"end": 1146.6000000000001,
"text": " Having a clear process will help your business work efficiently and greatly succeed."
},
{
"start": 1146.6,
"end": 1149.7199999999998,
"text": " Start by identifying specific areas of your business that are struggling and tackle those"
},
{
"start": 1149.7199999999998,
"end": 1150.7199999999998,
"text": " right away."
},
{
"start": 1150.7199999999998,
"end": 1153.8,
"text": " Make sure everyone knows exactly what their responsibilities are and that no two people"
},
{
"start": 1153.8,
"end": 1154.8,
"text": " are working on the same thing."
},
{
"start": 1154.8,
"end": 1157.3999999999999,
"text": " Are you spending too much time on work that isn't necessary?"
},
{
"start": 1157.3999999999999,
"end": 1160.8,
"text": " Eliminate time wasters and keep your team focused on a simplified workflow."
},
{
"start": 1160.8,
"end": 1163.24,
"text": " And finally, don't get tied down to any specific step."
},
{
"start": 1163.24,
"end": 1166.3799999999999,
"text": " Scheduling reviews will allow you to make sure that everything is running smoothly and"
},
{
"start": 1166.3799999999999,
"end": 1168.3999999999999,
"text": " let you adapt to anything that might come your way."
},
{
"start": 1168.4,
"end": 1184.3600000000001,
"text": " For more business advice, visit AT&T's Business Circle."
}
] |
JcaCRqbxXME | So, you're gonna laugh, but my favorite thing about Star Trek isn't actually the spaceships or the phasers or even the aliens. It's the little communicator badges everyone has. You just tap it and say, Picard to Engineering, and then suddenly you're talking to engineering. There's no ringtones, nothing to take out of your pocket, it's just instantaneous connection. Of course, that sounds great when you're calling someone, it's probably less fun on the receiving end. Down in the engine room, Picard just hops into whatever they're doing with no warning and they have to instantly respond. They might actually prefer a few rings before the phone picks up, but that's not how Starfleet wants it. This is part of why communication systems are so weird. It's not really about the tech. We could probably build a Starfleet communicator right now with just Bluetooth headsets and a strong wireless network, but getting people to use it would make them uncomfortable. It's social technology, and hardware just fills in the gaps. The real question is how we want to talk to one another. Something we figured out recently is that most communication wants to be private. That's part of why texting is more popular than talking out loud. You can have a private conversation, even when you're in a public place. Then there's the question of how people know whether to contact you at all. A ringing phone is one way of doing this. You only pick up if you're available to talk, but it's not very efficient. Some people talk about a kind of universal status indicator that would let people see who's available to talk and how's best to contact them. It could even be broken down by social settings. Six of your friends are around to talk about weekend plans, eight of your coworkers are around to talk about work. You get into questions of digital presence. There's a work room and a weekend room, maybe, and if you like, you can be in both of them at the same time. You can be in dozens of rooms at once, or hundreds. That could be virtual reality or just different windows in a chat app, but the idea isn't going away. What we don't know is how those tools will change us. Will all that digital space make us more present or less present? Will human beings become more extroverted or just more talkative? There's no easy answer to that. It's a choice we still have to make. But whatever happens, the future's going to have a lot more communication in it. As someone who believes in the value of talking, I have to think that's good news. | [
{
"start": 0,
"end": 8.2,
"text": " So, you're gonna laugh, but my favorite thing about Star Trek isn't actually the"
},
{
"start": 8.2,
"end": 11.16,
"text": " spaceships or the phasers or even the aliens."
},
{
"start": 11.16,
"end": 13.36,
"text": " It's the little communicator badges everyone has."
},
{
"start": 13.36,
"end": 17.48,
"text": " You just tap it and say, Picard to Engineering, and then suddenly you're talking to engineering."
},
{
"start": 17.48,
"end": 21.5,
"text": " There's no ringtones, nothing to take out of your pocket, it's just instantaneous connection."
},
{
"start": 21.5,
"end": 24.96,
"text": " Of course, that sounds great when you're calling someone, it's probably less fun on the receiving"
},
{
"start": 24.96,
"end": 25.96,
"text": " end."
},
{
"start": 25.96,
"end": 29.14,
"text": " Down in the engine room, Picard just hops into whatever they're doing with no warning"
},
{
"start": 29.14,
"end": 30.84,
"text": " and they have to instantly respond."
},
{
"start": 30.84,
"end": 34.44,
"text": " They might actually prefer a few rings before the phone picks up, but that's not how Starfleet"
},
{
"start": 34.44,
"end": 35.44,
"text": " wants it."
},
{
"start": 35.44,
"end": 38.36,
"text": " This is part of why communication systems are so weird."
},
{
"start": 38.36,
"end": 39.88,
"text": " It's not really about the tech."
},
{
"start": 39.88,
"end": 43.68,
"text": " We could probably build a Starfleet communicator right now with just Bluetooth headsets and"
},
{
"start": 43.68,
"end": 47.88,
"text": " a strong wireless network, but getting people to use it would make them uncomfortable."
},
{
"start": 47.88,
"end": 51.28,
"text": " It's social technology, and hardware just fills in the gaps."
},
{
"start": 51.28,
"end": 54.480000000000004,
"text": " The real question is how we want to talk to one another."
},
{
"start": 54.480000000000004,
"end": 58,
"text": " Something we figured out recently is that most communication wants to be private."
},
{
"start": 58,
"end": 60.96,
"text": " That's part of why texting is more popular than talking out loud."
},
{
"start": 60.96,
"end": 64.2,
"text": " You can have a private conversation, even when you're in a public place."
},
{
"start": 64.2,
"end": 66.8,
"text": " Then there's the question of how people know whether to contact you at all."
},
{
"start": 66.8,
"end": 68.52,
"text": " A ringing phone is one way of doing this."
},
{
"start": 68.52,
"end": 71.82,
"text": " You only pick up if you're available to talk, but it's not very efficient."
},
{
"start": 71.82,
"end": 75.64,
"text": " Some people talk about a kind of universal status indicator that would let people see"
},
{
"start": 75.64,
"end": 78.82,
"text": " who's available to talk and how's best to contact them."
},
{
"start": 78.82,
"end": 80.72,
"text": " It could even be broken down by social settings."
},
{
"start": 80.72,
"end": 84.08,
"text": " Six of your friends are around to talk about weekend plans, eight of your coworkers are"
},
{
"start": 84.08,
"end": 85.52,
"text": " around to talk about work."
},
{
"start": 85.52,
"end": 87.84,
"text": " You get into questions of digital presence."
},
{
"start": 87.84,
"end": 91.16,
"text": " There's a work room and a weekend room, maybe, and if you like, you can be in both of them"
},
{
"start": 91.16,
"end": 92.16,
"text": " at the same time."
},
{
"start": 92.16,
"end": 94.96000000000001,
"text": " You can be in dozens of rooms at once, or hundreds."
},
{
"start": 94.96000000000001,
"end": 98.88000000000001,
"text": " That could be virtual reality or just different windows in a chat app, but the idea isn't"
},
{
"start": 98.88000000000001,
"end": 99.88000000000001,
"text": " going away."
},
{
"start": 99.88000000000001,
"end": 102.2,
"text": " What we don't know is how those tools will change us."
},
{
"start": 102.2,
"end": 105.64,
"text": " Will all that digital space make us more present or less present?"
},
{
"start": 105.64,
"end": 108.80000000000001,
"text": " Will human beings become more extroverted or just more talkative?"
},
{
"start": 108.80000000000001,
"end": 110.12,
"text": " There's no easy answer to that."
},
{
"start": 110.12,
"end": 111.80000000000001,
"text": " It's a choice we still have to make."
},
{
"start": 111.80000000000001,
"end": 115.2,
"text": " But whatever happens, the future's going to have a lot more communication in it."
},
{
"start": 115.2,
"end": 119.24000000000001,
"text": " As someone who believes in the value of talking, I have to think that's good news."
}
] |
wYiXCmjFwQY | The race to replace your wallet is officially on. It started a few years ago with Google Wallet and more recently Apple Pay, but there's been other independent players like Plastic and Coin taking a tangible approach with a single programmable card. After months of delays, I finally got my CoinBeta in the mail. It looks and feels just like a regular credit card, but it has an e-ink display and a button. Setting up Coin involves a smartphone, the Coin app, and their included card reader. The process was a bit confusing at first. In order to buy something with Coin, you have to first pair your coin with your phone, then add various credit cards and debit cards, and then sync coin with your device to get your cards over. There are a few other hoops you have to jump through, like entering your CVV and verifying your card, but once you understand how to sync one credit card, the process makes sense. And once you've got the cards synced, you just press the button to cycle through them. We set out to do three real world tests with Coin. First, buying something at a drug store. As expected, Coin worked without a hitch at a normal point of sale machine. Next, I went to get lunch. So we're here inside Crisp where I frequently eat lunch, and Crisp has a membership card which I've got programmed into my coin. And what's neat is you can actually nickname your membership card. So I've got the Crisp card here, and I've got my credit card here, so let's get some lunch. The cashier at Crisp thought Coin was really cool, but I could see how it would be confusing to some people who are used to seeing a specific membership card. Boom. Went through? Yes. Yes. Awesome. And for our last test, I'm at an ATM machine right now, and ATM machines sound like they eat your cards, and I have no idea what's about to happen if I try and take out money with the coin, but let's see what happens. All right, should I... Let me know when you're... It's literally not reading it. Doesn't want to eat this at all. Try a different machine. Wells Fargo does not like the coin. So coin works as well as you'd expect it to. Anywhere that takes credit cards takes coin. But my shopping story was cut short because it didn't work at the ATM machine. Let's go eat. It almost equaled closed. | [
{
"start": 0,
"end": 4.36,
"text": " The race to replace your wallet is officially on."
},
{
"start": 4.36,
"end": 8.52,
"text": " It started a few years ago with Google Wallet and more recently Apple Pay, but there's been"
},
{
"start": 8.52,
"end": 13.08,
"text": " other independent players like Plastic and Coin taking a tangible approach with a single"
},
{
"start": 13.08,
"end": 16.98,
"text": " programmable card."
},
{
"start": 16.98,
"end": 20.32,
"text": " After months of delays, I finally got my CoinBeta in the mail."
},
{
"start": 20.32,
"end": 25.12,
"text": " It looks and feels just like a regular credit card, but it has an e-ink display and a button."
},
{
"start": 25.12,
"end": 29.080000000000002,
"text": " Setting up Coin involves a smartphone, the Coin app, and their included card reader."
},
{
"start": 29.08,
"end": 31.4,
"text": " The process was a bit confusing at first."
},
{
"start": 31.4,
"end": 35.16,
"text": " In order to buy something with Coin, you have to first pair your coin with your phone, then"
},
{
"start": 35.16,
"end": 38.839999999999996,
"text": " add various credit cards and debit cards, and then sync coin with your device to get"
},
{
"start": 38.839999999999996,
"end": 40,
"text": " your cards over."
},
{
"start": 40,
"end": 44.239999999999995,
"text": " There are a few other hoops you have to jump through, like entering your CVV and verifying"
},
{
"start": 44.239999999999995,
"end": 48.64,
"text": " your card, but once you understand how to sync one credit card, the process makes sense."
},
{
"start": 48.64,
"end": 51.82,
"text": " And once you've got the cards synced, you just press the button to cycle through them."
},
{
"start": 51.82,
"end": 54.8,
"text": " We set out to do three real world tests with Coin."
},
{
"start": 54.8,
"end": 57,
"text": " First, buying something at a drug store."
},
{
"start": 57,
"end": 60.88,
"text": " As expected, Coin worked without a hitch at a normal point of sale machine."
},
{
"start": 60.88,
"end": 62.72,
"text": " Next, I went to get lunch."
},
{
"start": 62.72,
"end": 67.16,
"text": " So we're here inside Crisp where I frequently eat lunch, and Crisp has a membership card"
},
{
"start": 67.16,
"end": 69.6,
"text": " which I've got programmed into my coin."
},
{
"start": 69.6,
"end": 72.96000000000001,
"text": " And what's neat is you can actually nickname your membership card."
},
{
"start": 72.96000000000001,
"end": 77.36,
"text": " So I've got the Crisp card here, and I've got my credit card here, so let's get some"
},
{
"start": 77.36,
"end": 78.36,
"text": " lunch."
},
{
"start": 78.36,
"end": 82.02,
"text": " The cashier at Crisp thought Coin was really cool, but I could see how it would be confusing"
},
{
"start": 82.02,
"end": 85.68,
"text": " to some people who are used to seeing a specific membership card."
},
{
"start": 85.68,
"end": 87.28,
"text": " Boom."
},
{
"start": 87.28,
"end": 88.28,
"text": " Went through?"
},
{
"start": 88.28,
"end": 89.28,
"text": " Yes."
},
{
"start": 89.28,
"end": 90.28,
"text": " Yes."
},
{
"start": 90.28,
"end": 91.28,
"text": " Awesome."
},
{
"start": 91.28,
"end": 96,
"text": " And for our last test, I'm at an ATM machine right now, and ATM machines sound like they"
},
{
"start": 96,
"end": 99.4,
"text": " eat your cards, and I have no idea what's about to happen if I try and take out money"
},
{
"start": 99.4,
"end": 104.44000000000001,
"text": " with the coin, but let's see what happens."
},
{
"start": 104.44000000000001,
"end": 105.44000000000001,
"text": " All right, should I..."
},
{
"start": 105.44000000000001,
"end": 113.88000000000001,
"text": " Let me know when you're..."
},
{
"start": 113.88,
"end": 117.67999999999999,
"text": " It's literally not reading it."
},
{
"start": 117.67999999999999,
"end": 119.56,
"text": " Doesn't want to eat this at all."
},
{
"start": 119.56,
"end": 124.56,
"text": " Try a different machine."
},
{
"start": 124.56,
"end": 126.69999999999999,
"text": " Wells Fargo does not like the coin."
},
{
"start": 126.69999999999999,
"end": 128.88,
"text": " So coin works as well as you'd expect it to."
},
{
"start": 128.88,
"end": 130.56,
"text": " Anywhere that takes credit cards takes coin."
},
{
"start": 130.56,
"end": 134.28,
"text": " But my shopping story was cut short because it didn't work at the ATM machine."
},
{
"start": 134.28,
"end": 135.28,
"text": " Let's go eat."
},
{
"start": 135.28,
"end": 146.52,
"text": " It almost equaled closed."
}
] |
eYbHpxVaWD4 | Parrot created one of the most successful units among the first generation of consumer drones. But that device could only be controlled from its mobile app, and never felt as responsive or powerful as some of the other stuff on the market. With its newest unit, the Bebop, Parrot is trying to shed its playful side and focus on crafting a highly capable flying camera that can go toe-to-toe in delivering stunning aerial footage. As an added perk, Parrot has designed an easy integration that lets you step inside the drone and experience it from a first person perspective. The Bebop drone is our high level consumer drone. It comes out the 1st of December, and it really revolutionizes what a consumer drone is with some of the technology on board. First and foremost, we're now moving away from toys to fully fledged high definition cameras in the sky. One of the most interesting things about the Bebop is that it doesn't feature the external camera and gimbal, which have become standard on many drones. Instead, it has an internal unit with a unique approach. We're the first to introduce a full 180 degree fish eye camera that captures 180 degree field of view. So because the camera itself is capturing 180, but we're only looking at one portion within that 180 degrees, we can move anywhere within that 180 degrees without a gimbal, without needing to move the drone, and without needing to move the camera. It's very unique. The other big upgrade on the Bebop is the addition of a physical remote that gives you more fine grained control than the mobile app. It gives you that old school traditional way of flying the device to begin with. We've actually embedded Android 4.3 into this device itself. So you don't even need the tablet in here to be able to control, but with the tablet you can obviously see the lights streaming as well. But traditional controls through the Wi-Fi extender here, this is where you can connect to your Bebop and fly distances up to a mile and a quarter away. We've got a top speed with the Bebop at a little over 30 miles an hour, so that's pretty significant. The only issue then is going to be making sure that the battery's got enough charge in it for it to get back to home if you fly too far from home. We flew the Bebop a bit indoors and were impressed with its responsiveness and smooth video. Parrot has promised to send us a unit for full testing soon, so stay tuned for a more in-depth review. But the coolest feature of the Bebop was an integration with a totally different kind of technology, virtual reality. The Bebop flight controller has an HDMI output that you can connect to a set of VR glasses like the Oculus Rift, or to a head-mounted home theater like this Sony unit. We tested it with the Zeiss Cinemizer OLED glasses and the experience was wild. Seeing through a drone's eyes as you zip and flip through the air opened up a whole new piloting experience, not to mention perspective on how silly we look in our human forms. | [
{
"start": 0,
"end": 6,
"text": " Parrot created one of the most successful units among the first generation of consumer drones."
},
{
"start": 6,
"end": 9,
"text": " But that device could only be controlled from its mobile app,"
},
{
"start": 9,
"end": 12,
"text": " and never felt as responsive or powerful as some of the other stuff on the market."
},
{
"start": 12,
"end": 16,
"text": " With its newest unit, the Bebop, Parrot is trying to shed its playful side"
},
{
"start": 16,
"end": 19,
"text": " and focus on crafting a highly capable flying camera"
},
{
"start": 19,
"end": 22,
"text": " that can go toe-to-toe in delivering stunning aerial footage."
},
{
"start": 22,
"end": 25,
"text": " As an added perk, Parrot has designed an easy integration"
},
{
"start": 25,
"end": 30,
"text": " that lets you step inside the drone and experience it from a first person perspective."
},
{
"start": 31,
"end": 35,
"text": " The Bebop drone is our high level consumer drone."
},
{
"start": 35,
"end": 40,
"text": " It comes out the 1st of December, and it really revolutionizes what a consumer drone is"
},
{
"start": 40,
"end": 41,
"text": " with some of the technology on board."
},
{
"start": 41,
"end": 44,
"text": " First and foremost, we're now moving away from toys"
},
{
"start": 44,
"end": 46,
"text": " to fully fledged high definition cameras in the sky."
},
{
"start": 46,
"end": 51,
"text": " One of the most interesting things about the Bebop is that it doesn't feature the external camera and gimbal,"
},
{
"start": 51,
"end": 53,
"text": " which have become standard on many drones."
},
{
"start": 53,
"end": 56,
"text": " Instead, it has an internal unit with a unique approach."
},
{
"start": 56,
"end": 61,
"text": " We're the first to introduce a full 180 degree fish eye camera"
},
{
"start": 61,
"end": 64,
"text": " that captures 180 degree field of view."
},
{
"start": 64,
"end": 67,
"text": " So because the camera itself is capturing 180,"
},
{
"start": 67,
"end": 70,
"text": " but we're only looking at one portion within that 180 degrees,"
},
{
"start": 70,
"end": 74,
"text": " we can move anywhere within that 180 degrees without a gimbal,"
},
{
"start": 74,
"end": 77,
"text": " without needing to move the drone, and without needing to move the camera. It's very unique."
},
{
"start": 77,
"end": 80,
"text": " The other big upgrade on the Bebop is the addition of a physical remote"
},
{
"start": 80,
"end": 83,
"text": " that gives you more fine grained control than the mobile app."
},
{
"start": 83,
"end": 86,
"text": " It gives you that old school traditional way of flying the device to begin with."
},
{
"start": 86,
"end": 90,
"text": " We've actually embedded Android 4.3 into this device itself."
},
{
"start": 90,
"end": 94,
"text": " So you don't even need the tablet in here to be able to control,"
},
{
"start": 94,
"end": 97,
"text": " but with the tablet you can obviously see the lights streaming as well."
},
{
"start": 97,
"end": 101,
"text": " But traditional controls through the Wi-Fi extender here,"
},
{
"start": 101,
"end": 105,
"text": " this is where you can connect to your Bebop and fly distances up to a mile and a quarter away."
},
{
"start": 105,
"end": 108,
"text": " We've got a top speed with the Bebop at a little over 30 miles an hour,"
},
{
"start": 108,
"end": 114,
"text": " so that's pretty significant. The only issue then is going to be making sure that the battery's got enough charge in it"
},
{
"start": 114,
"end": 116,
"text": " for it to get back to home if you fly too far from home."
},
{
"start": 116,
"end": 120,
"text": " We flew the Bebop a bit indoors and were impressed with its responsiveness and smooth video."
},
{
"start": 120,
"end": 123,
"text": " Parrot has promised to send us a unit for full testing soon,"
},
{
"start": 123,
"end": 125,
"text": " so stay tuned for a more in-depth review."
},
{
"start": 125,
"end": 129,
"text": " But the coolest feature of the Bebop was an integration with a totally different kind of technology,"
},
{
"start": 129,
"end": 130,
"text": " virtual reality."
},
{
"start": 130,
"end": 136,
"text": " The Bebop flight controller has an HDMI output that you can connect to a set of VR glasses like the Oculus Rift,"
},
{
"start": 136,
"end": 139,
"text": " or to a head-mounted home theater like this Sony unit."
},
{
"start": 139,
"end": 143,
"text": " We tested it with the Zeiss Cinemizer OLED glasses and the experience was wild."
},
{
"start": 143,
"end": 148,
"text": " Seeing through a drone's eyes as you zip and flip through the air opened up a whole new piloting experience,"
},
{
"start": 148,
"end": 167,
"text": " not to mention perspective on how silly we look in our human forms."
}
] |
V1rlGILzpeM | This is not a boat. It's a ship. It's a cruise ship, one of the biggest in the world. It's called Quantum of the Seas, and the five-year project to build it had one explicit goal — to create the most advanced, most impressive, most insanely futuristic cruise ship ever. Cruises are a battered industry with a reputation for only catering to retirees with gray hair and an unquenchable thirst for shuffleboard and bingo. But Royal Caribbean, the company behind Quantum of the Seas, has other ideas. It thinks it can build a cruise ship for a new, connected generation. Welcome to the cruise of the future. The most important thing about Quantum of the Seas, the place Royal Caribbean started, isn't the Xbox arcade or the Jamie Oliver restaurant. It's the Wi-Fi. That's what Chief Information Officer Bill Martin's been thinking about for five years. The game was over in terms of building the largest. So that's not the game anymore. What we want is technological advancement. We want the most energy-efficient ship on the planet. We're building an infrastructure, a foundation, a base, if you will, that allows the guests to experience the vacation in a much more seamless way. Whether that be the cruise plan or in advance, whether that be getting on the ship right away, being online and sharing with friends because that's what you're used to doing, getting into a dining restaurant when you don't have a reservation. All of these things just add to the experience and make it that much easier. One of the things I think about with this boat is getting new people. That seems like what people are talking about, people who might not otherwise think about cruises as an option for a vacation. I assume that's one big piece of it. That millennial generation doesn't know what it's like to be disconnected. They share everything. They want to be online. On board the ship, we have three antennas. One is tracking across the sky, the closest satellite that is currently overhead. About every hour, we switch. We do a hop. We refer to it as fiber from the sky. Because it's a concentrated beam, we're getting more than 600 megabits of capacity. In our industry, we have always had to overcharge for internet access because we had so little capacity and so much demand that we had to find a way to manage that demand down. You have to price people out. We have to price it out. That's exactly right. But now we can charge what a hotel charges. I was in the North Star two days ago. There were three people holding their phone up, talking to someone back home, FaceTiming. And this is, for me, this is the coup de grace of the broadband access. I'm particularly curious about the virtual balconies, which seem like, to me, one of those things that somebody would bring up in a meeting at the very beginning of the process and somebody would go, that'll never work, and then you just never even try it. We got the idea of an 80-inch high-definition screen, tilt it up on its side, put it in a false wall, put some curtains around it, and stitch in it on its way to the cabin, the balcony railing position just right with the glass and the floor of the balcony. The key to making it work, it's about the motion. Oh, interesting. Because ships move. And if what you're looking at doesn't match the motion you're feeling, it doesn't work. But you can't do anything else with it. Because if you do anything else on that screen, you lose the illusion. For Royal Caribbean to be able to offer a week-long cruise in which you'll never be out of touch is a big deal. If Bill Martin did it right, passengers are going to have all sorts of new free time on this ship. But they're on a ship. What are they supposed to do? On Quantum of the Seas, there are hundreds of answers to that question. The longest lines on the ship during our cruise were for the North Star, a little bulb of a room that gets lifted 300 feet above sea level, then casually swings out over the water. It's more of an observation deck than a ride, but the views are outrageous. There's also no other cruise ship in the world that lets you skydive in a wind tunnel. That's what Ripcord by iFly lets you do on the 15th deck of Quantum of the Seas. As it's done many times before, Royal Caribbean took something that's cool on land and made it insane on a ship. So I put on a big blue suit that really made me look very cool, put on earplugs and goggles, and got into a shoot with 75 mph winds and incredible ocean views. I would have taken a selfie, but then I would have crashed into something and probably died. This whole ship is beautiful. It's new and it's shiny. There are restaurants, shops, a basketball court, a big pink bear named Felicia. One attraction in particular, though, had everyone talking and taking selfies. It was the Bionic Bar. Bars are obviously important to a cruise, but the Bionic Bar has a lot more going on than just liquor service. It started as a project at MIT with this man, Michael Lewis, and a team of people who actually weren't thinking about alcohol at all. The initial conception of the project wasn't necessarily let's make a bar, correct? So the group does work in how emerging technologies change everyday life. So the point of doing this was to introduce industrial manufacturing to the masses. You basically go to a digital device and create something in the digital world that comes to life in the material world. It's more like a 3D printer than like anything to do with a bar. So you could have done anything, but you picked alcohol because everybody likes alcohol. Basically it, yep. These same kinds of robots are the ones that design cars and factories. So how do you go about taking those robots and turning them into something that can shake and pour you drinks? The robots have very refined motions. These particular ones have one millimeter degree of accuracy for motion. And they're done in all kinds of environments, upside down, sideways. One element of their motion is based on the motions of Roberto Bolle. He's one of the world's leading ballet dancers. We recorded his motion, and that motion has been programmed into the robotic arms. It gives them more of a human fluidity to the motion. There's a Tom Cruise cocktail to the shake. So there's more to this than just the robots. Walk me through sort of the whole story of the process here. So the process begins on a tablet. If you scan your RFID, would you like to do that? Yeah, I'll do it. So it first asks for your birth year. This is both to verify your age, being over 21, and also to authenticate who you are in case someone were to steal your ID badge. You couldn't just order a drink or anything else on the ship as you. There's two options. You can choose from a preset menu or create your own drink. Let's choose one. We're going to have a Cosmo. I'm into it. So you add to cart, then you order. So this sends it into the network. The robots retrieve the order, tell you your waiting time. The robots know how to assemble the ingredients for the drink. They shake or stir per your request. There are four conveyor belts, and there's a display that shows both where you are in the queue and which drink is being made. You tap your RFID to which conveyor you're on, and the drink comes out to you. What have you learned from being part of this whole process? One is that the future really is here. As we go more into the 21st century, this sort of technology is becoming more and more commonplace. Things that we saw in the Jetsons decades ago now are commonplace in the real world. So you're saying I will have one of these in my living room someday. You will. It's a campaign promise. Yes. So I'd like to hear. Here's where Quantum of the Seas gets really crazy. The robot bar isn't even the most futuristic thing about this ship. That distinction belongs to 270, a two-story room at the aft of the ship that kind of defies description. Royal Caribbean's VP of Entertainment is Nick Weir, and he's been working on 270 since he started at the company. It has, well, it has everything. What's the sort of grand vision for this room? So 270 is designed to be the ultimate multi-purpose menu. By day, it is a living room, but inside that we have all this theatricality, like robotic animated entertainment. This image right now behind us is made up of 18 images, and they're all overlapped, and you get one big larger shot. These 18 projectors need to be controlled by one central brain, and that's what the Coolux does. We can also open the whole thing up and look at the view of the Atlantic. That's also pretty cool. What was the goal with the robots? Like you started, and you're like, we want to build a robot thing. Well, I mean, the idea actually came from, believe it or not, the people who make our propellers. Somewhere in some bar in some town, a conversation was had between people who build our ships and ABB, and they said, we've got this idea for robotics that we can put animation on so that they move. You know, a robot normally goes from A to B as fast as it can. What these robots do is they see 30 frames of animation. So we use the same program that DreamWorks use, Maya, and so when a robot moves in a second, it actually has 30 moves in a second. And so you get this organic flow. Is there anything you could learn from or lean on to get inspiration for this, or were you just really kind of inventing it at every step? Inventing it at every step. So normally, your task is to do it, and in this case, you've got to create the science for getting it done first. So we had to figure out the whole thing. How do you move a robot in 3D? How do you put a payload on it that's a video screen? And then on top of the screen, you put custom content. So the idea is when you move the robot this way, you create content that's also moving, and that creates the illusion of this fluid motion. This theater's closer to NASA than Broadway. By using the robotics and the high definition screen, we're going to try and create an experience that's pretty much the same as live. Or better. Wow. That's a big goal. Why not? The holy grail is can we have a room full of people listening and dancing to an orchestra that aren't actually on board. And that's kind of the beginning of a whole new world. I've only been on a cruise once before, a few years ago. It was cold and windy, and there really wasn't anything to do except go to the casino and lose at blackjack while drinking overpriced beer. Quantum of the Seas isn't like that. We were on the ship for two full days and hardly even scratched the surface of what there is to do. It's like a mall and a five-star hotel all in one, except everything's moving a little all the time and the rooms are really small. But none of that really matters because you're not going to be spending any time in your room while you're on Quantum of the Seas. You are going to be skydiving. | [
{
"start": 0,
"end": 6.9,
"text": " This is not a boat. It's a ship. It's a cruise ship, one of the biggest in the world. It's"
},
{
"start": 6.9,
"end": 11.18,
"text": " called Quantum of the Seas, and the five-year project to build it had one explicit goal"
},
{
"start": 11.18,
"end": 17.740000000000002,
"text": " — to create the most advanced, most impressive, most insanely futuristic cruise ship ever."
},
{
"start": 17.740000000000002,
"end": 21.900000000000002,
"text": " Cruises are a battered industry with a reputation for only catering to retirees with gray hair"
},
{
"start": 21.900000000000002,
"end": 26.62,
"text": " and an unquenchable thirst for shuffleboard and bingo. But Royal Caribbean, the company"
},
{
"start": 26.62,
"end": 30.560000000000002,
"text": " behind Quantum of the Seas, has other ideas. It thinks it can build a cruise ship for a"
},
{
"start": 30.560000000000002,
"end": 39.64,
"text": " new, connected generation. Welcome to the cruise of the future."
},
{
"start": 39.64,
"end": 43.32,
"text": " The most important thing about Quantum of the Seas, the place Royal Caribbean started,"
},
{
"start": 43.32,
"end": 48.08,
"text": " isn't the Xbox arcade or the Jamie Oliver restaurant. It's the Wi-Fi. That's what"
},
{
"start": 48.08,
"end": 52.400000000000006,
"text": " Chief Information Officer Bill Martin's been thinking about for five years."
},
{
"start": 52.4,
"end": 56.92,
"text": " The game was over in terms of building the largest. So that's not the game anymore."
},
{
"start": 56.92,
"end": 61.6,
"text": " What we want is technological advancement. We want the most energy-efficient ship on"
},
{
"start": 61.6,
"end": 67.22,
"text": " the planet. We're building an infrastructure, a foundation, a base, if you will, that allows"
},
{
"start": 67.22,
"end": 71.48,
"text": " the guests to experience the vacation in a much more seamless way. Whether that be the"
},
{
"start": 71.48,
"end": 75.34,
"text": " cruise plan or in advance, whether that be getting on the ship right away, being online"
},
{
"start": 75.34,
"end": 78.75999999999999,
"text": " and sharing with friends because that's what you're used to doing, getting into a dining"
},
{
"start": 78.76,
"end": 84.28,
"text": " restaurant when you don't have a reservation. All of these things just add to the experience"
},
{
"start": 84.28,
"end": 86.44,
"text": " and make it that much easier. One of the things I think about with this"
},
{
"start": 86.44,
"end": 89.88000000000001,
"text": " boat is getting new people. That seems like what people are talking about, people who"
},
{
"start": 89.88000000000001,
"end": 94.60000000000001,
"text": " might not otherwise think about cruises as an option for a vacation. I assume that's"
},
{
"start": 94.60000000000001,
"end": 97.4,
"text": " one big piece of it. That millennial generation doesn't know what"
},
{
"start": 97.4,
"end": 103.38000000000001,
"text": " it's like to be disconnected. They share everything. They want to be online. On board the ship,"
},
{
"start": 103.38000000000001,
"end": 108.72,
"text": " we have three antennas. One is tracking across the sky, the closest satellite that is currently"
},
{
"start": 108.72,
"end": 115.03999999999999,
"text": " overhead. About every hour, we switch. We do a hop. We refer to it as fiber from the"
},
{
"start": 115.03999999999999,
"end": 120.84,
"text": " sky. Because it's a concentrated beam, we're getting more than 600 megabits of capacity."
},
{
"start": 120.84,
"end": 126.6,
"text": " In our industry, we have always had to overcharge for internet access because we had so little"
},
{
"start": 126.6,
"end": 131.72,
"text": " capacity and so much demand that we had to find a way to manage that demand down."
},
{
"start": 131.72,
"end": 134.52,
"text": " You have to price people out. We have to price it out. That's exactly right."
},
{
"start": 134.52,
"end": 139.24,
"text": " But now we can charge what a hotel charges. I was in the North Star two days ago. There"
},
{
"start": 139.24,
"end": 145.68,
"text": " were three people holding their phone up, talking to someone back home, FaceTiming."
},
{
"start": 145.68,
"end": 149.88,
"text": " And this is, for me, this is the coup de grace of the broadband access."
},
{
"start": 149.88,
"end": 153.36,
"text": " I'm particularly curious about the virtual balconies, which seem like, to me, one of"
},
{
"start": 153.36,
"end": 156.08,
"text": " those things that somebody would bring up in a meeting at the very beginning of the"
},
{
"start": 156.08,
"end": 158.92000000000002,
"text": " process and somebody would go, that'll never work, and then you just never even try it."
},
{
"start": 158.92000000000002,
"end": 163,
"text": " We got the idea of an 80-inch high-definition screen, tilt it up on its side, put it in"
},
{
"start": 163,
"end": 168.96,
"text": " a false wall, put some curtains around it, and stitch in it on its way to the cabin,"
},
{
"start": 168.96,
"end": 173.44,
"text": " the balcony railing position just right with the glass and the floor of the balcony."
},
{
"start": 173.44,
"end": 177.76,
"text": " The key to making it work, it's about the motion. Oh, interesting."
},
{
"start": 177.76,
"end": 183.24,
"text": " Because ships move. And if what you're looking at doesn't match the motion you're feeling,"
},
{
"start": 183.24,
"end": 187.72,
"text": " it doesn't work. But you can't do anything else with it. Because if you do anything else"
},
{
"start": 187.72,
"end": 191.08,
"text": " on that screen, you lose the illusion."
},
{
"start": 191.08,
"end": 194.32000000000002,
"text": " For Royal Caribbean to be able to offer a week-long cruise in which you'll never be"
},
{
"start": 194.32000000000002,
"end": 198.52,
"text": " out of touch is a big deal. If Bill Martin did it right, passengers are going to have"
},
{
"start": 198.52,
"end": 202.76000000000002,
"text": " all sorts of new free time on this ship. But they're on a ship. What are they supposed"
},
{
"start": 202.76000000000002,
"end": 207.38000000000002,
"text": " to do? On Quantum of the Seas, there are hundreds of answers to that question."
},
{
"start": 207.38000000000002,
"end": 210.96,
"text": " The longest lines on the ship during our cruise were for the North Star, a little bulb of"
},
{
"start": 210.96,
"end": 216.4,
"text": " a room that gets lifted 300 feet above sea level, then casually swings out over the water."
},
{
"start": 216.4,
"end": 220.96,
"text": " It's more of an observation deck than a ride, but the views are outrageous."
},
{
"start": 220.96,
"end": 224.64000000000001,
"text": " There's also no other cruise ship in the world that lets you skydive in a wind tunnel. That's"
},
{
"start": 224.64000000000001,
"end": 229.12,
"text": " what Ripcord by iFly lets you do on the 15th deck of Quantum of the Seas. As it's done"
},
{
"start": 229.12,
"end": 233.72,
"text": " many times before, Royal Caribbean took something that's cool on land and made it insane on"
},
{
"start": 233.72,
"end": 234.72,
"text": " a ship."
},
{
"start": 234.72,
"end": 238.92000000000002,
"text": " So I put on a big blue suit that really made me look very cool, put on earplugs and goggles,"
},
{
"start": 238.92000000000002,
"end": 243.64000000000001,
"text": " and got into a shoot with 75 mph winds and incredible ocean views. I would have taken"
},
{
"start": 243.64000000000001,
"end": 247.38,
"text": " a selfie, but then I would have crashed into something and probably died."
},
{
"start": 247.38,
"end": 251.51999999999998,
"text": " This whole ship is beautiful. It's new and it's shiny. There are restaurants, shops,"
},
{
"start": 251.51999999999998,
"end": 256.24,
"text": " a basketball court, a big pink bear named Felicia. One attraction in particular, though,"
},
{
"start": 256.24,
"end": 261.6,
"text": " had everyone talking and taking selfies. It was the Bionic Bar. Bars are obviously important"
},
{
"start": 261.6,
"end": 266.32,
"text": " to a cruise, but the Bionic Bar has a lot more going on than just liquor service. It"
},
{
"start": 266.32,
"end": 270.34,
"text": " started as a project at MIT with this man, Michael Lewis, and a team of people who actually"
},
{
"start": 270.34,
"end": 273.44,
"text": " weren't thinking about alcohol at all."
},
{
"start": 273.44,
"end": 277.2,
"text": " The initial conception of the project wasn't necessarily let's make a bar, correct?"
},
{
"start": 277.2,
"end": 282,
"text": " So the group does work in how emerging technologies change everyday life. So the point of doing"
},
{
"start": 282,
"end": 288.68,
"text": " this was to introduce industrial manufacturing to the masses. You basically go to a digital"
},
{
"start": 288.68,
"end": 293.26,
"text": " device and create something in the digital world that comes to life in the material world."
},
{
"start": 293.26,
"end": 297.41999999999996,
"text": " It's more like a 3D printer than like anything to do with a bar."
},
{
"start": 297.41999999999996,
"end": 301.15999999999997,
"text": " So you could have done anything, but you picked alcohol because everybody likes alcohol."
},
{
"start": 301.15999999999997,
"end": 306.28,
"text": " Basically it, yep. These same kinds of robots are the ones that design cars and factories."
},
{
"start": 306.28,
"end": 310.03999999999996,
"text": " So how do you go about taking those robots and turning them into something that can shake"
},
{
"start": 310.03999999999996,
"end": 311.03999999999996,
"text": " and pour you drinks?"
},
{
"start": 311.03999999999996,
"end": 314.71999999999997,
"text": " The robots have very refined motions. These particular ones have one millimeter degree"
},
{
"start": 314.71999999999997,
"end": 320.52,
"text": " of accuracy for motion. And they're done in all kinds of environments, upside down, sideways."
},
{
"start": 320.52,
"end": 325.23999999999995,
"text": " One element of their motion is based on the motions of Roberto Bolle. He's one of the"
},
{
"start": 325.23999999999995,
"end": 329.88,
"text": " world's leading ballet dancers. We recorded his motion, and that motion has been programmed"
},
{
"start": 329.88,
"end": 334.32,
"text": " into the robotic arms. It gives them more of a human fluidity to the motion. There's"
},
{
"start": 334.32,
"end": 336.96,
"text": " a Tom Cruise cocktail to the shake."
},
{
"start": 336.96,
"end": 340.4,
"text": " So there's more to this than just the robots. Walk me through sort of the whole story of"
},
{
"start": 340.4,
"end": 341.4,
"text": " the process here."
},
{
"start": 341.4,
"end": 346.71999999999997,
"text": " So the process begins on a tablet. If you scan your RFID, would you like to do that?"
},
{
"start": 346.71999999999997,
"end": 350.71999999999997,
"text": " Yeah, I'll do it."
},
{
"start": 350.71999999999997,
"end": 355.38,
"text": " So it first asks for your birth year. This is both to verify your age, being over 21,"
},
{
"start": 355.38,
"end": 361.2,
"text": " and also to authenticate who you are in case someone were to steal your ID badge. You couldn't"
},
{
"start": 361.2,
"end": 365.08,
"text": " just order a drink or anything else on the ship as you. There's two options. You can"
},
{
"start": 365.08,
"end": 368.44,
"text": " choose from a preset menu or create your own drink."
},
{
"start": 368.44,
"end": 371.56,
"text": " Let's choose one. We're going to have a Cosmo. I'm into it."
},
{
"start": 371.56,
"end": 378.56,
"text": " So you add to cart, then you order. So this sends it into the network. The robots retrieve"
},
{
"start": 378.56,
"end": 383.08,
"text": " the order, tell you your waiting time. The robots know how to assemble the ingredients"
},
{
"start": 383.08,
"end": 389.8,
"text": " for the drink. They shake or stir per your request. There are four conveyor belts, and"
},
{
"start": 389.8,
"end": 393.76,
"text": " there's a display that shows both where you are in the queue and which drink is being"
},
{
"start": 393.76,
"end": 399.44,
"text": " made. You tap your RFID to which conveyor you're on, and the drink comes out to you."
},
{
"start": 399.44,
"end": 401.82,
"text": " What have you learned from being part of this whole process?"
},
{
"start": 401.82,
"end": 405.38,
"text": " One is that the future really is here. As we go more into the 21st century, this sort"
},
{
"start": 405.38,
"end": 410.72,
"text": " of technology is becoming more and more commonplace. Things that we saw in the Jetsons decades"
},
{
"start": 410.72,
"end": 413.64,
"text": " ago now are commonplace in the real world."
},
{
"start": 413.64,
"end": 415.64,
"text": " So you're saying I will have one of these in my living room someday."
},
{
"start": 415.64,
"end": 416.64,
"text": " You will. It's a campaign promise."
},
{
"start": 416.64,
"end": 418.88,
"text": " Yes. So I'd like to hear."
},
{
"start": 418.88,
"end": 423.18,
"text": " Here's where Quantum of the Seas gets really crazy. The robot bar isn't even the most futuristic"
},
{
"start": 423.18,
"end": 427.71999999999997,
"text": " thing about this ship. That distinction belongs to 270, a two-story room at the aft of the"
},
{
"start": 427.71999999999997,
"end": 433.4,
"text": " ship that kind of defies description. Royal Caribbean's VP of Entertainment is Nick Weir,"
},
{
"start": 433.4,
"end": 439.28,
"text": " and he's been working on 270 since he started at the company. It has, well, it has everything."
},
{
"start": 439.28,
"end": 441.2,
"text": " What's the sort of grand vision for this room?"
},
{
"start": 441.2,
"end": 448.4,
"text": " So 270 is designed to be the ultimate multi-purpose menu. By day, it is a living room, but inside"
},
{
"start": 448.4,
"end": 452.78,
"text": " that we have all this theatricality, like robotic animated entertainment. This image"
},
{
"start": 452.78,
"end": 457.12,
"text": " right now behind us is made up of 18 images, and they're all overlapped, and you get one"
},
{
"start": 457.12,
"end": 461.79999999999995,
"text": " big larger shot. These 18 projectors need to be controlled by one central brain, and"
},
{
"start": 461.79999999999995,
"end": 465.12,
"text": " that's what the Coolux does. We can also open the whole thing up and look at the view of"
},
{
"start": 465.12,
"end": 467.08,
"text": " the Atlantic. That's also pretty cool."
},
{
"start": 467.08,
"end": 470.03999999999996,
"text": " What was the goal with the robots? Like you started, and you're like, we want to build"
},
{
"start": 470.03999999999996,
"end": 471.03999999999996,
"text": " a robot thing."
},
{
"start": 471.03999999999996,
"end": 475.08,
"text": " Well, I mean, the idea actually came from, believe it or not, the people who make our"
},
{
"start": 475.08,
"end": 480.15999999999997,
"text": " propellers. Somewhere in some bar in some town, a conversation was had between people"
},
{
"start": 480.15999999999997,
"end": 486.2,
"text": " who build our ships and ABB, and they said, we've got this idea for robotics that we can"
},
{
"start": 486.2,
"end": 489.71999999999997,
"text": " put animation on so that they move. You know, a robot normally goes from A to B as fast"
},
{
"start": 489.71999999999997,
"end": 494.08,
"text": " as it can. What these robots do is they see 30 frames of animation. So we use the same"
},
{
"start": 494.08,
"end": 499.24,
"text": " program that DreamWorks use, Maya, and so when a robot moves in a second, it actually"
},
{
"start": 499.24,
"end": 504.4,
"text": " has 30 moves in a second. And so you get this organic flow."
},
{
"start": 504.4,
"end": 508.71999999999997,
"text": " Is there anything you could learn from or lean on to get inspiration for this, or were"
},
{
"start": 508.71999999999997,
"end": 510.64,
"text": " you just really kind of inventing it at every step?"
},
{
"start": 510.64,
"end": 515.52,
"text": " Inventing it at every step. So normally, your task is to do it, and in this case, you've"
},
{
"start": 515.52,
"end": 519.92,
"text": " got to create the science for getting it done first. So we had to figure out the whole thing."
},
{
"start": 519.92,
"end": 525.12,
"text": " How do you move a robot in 3D? How do you put a payload on it that's a video screen?"
},
{
"start": 525.12,
"end": 529.4,
"text": " And then on top of the screen, you put custom content. So the idea is when you move the"
},
{
"start": 529.4,
"end": 532.8,
"text": " robot this way, you create content that's also moving, and that creates the illusion"
},
{
"start": 532.8,
"end": 538.3599999999999,
"text": " of this fluid motion. This theater's closer to NASA than Broadway. By using the robotics"
},
{
"start": 538.3599999999999,
"end": 541.8599999999999,
"text": " and the high definition screen, we're going to try and create an experience that's pretty"
},
{
"start": 541.8599999999999,
"end": 543.88,
"text": " much the same as live. Or better."
},
{
"start": 543.88,
"end": 545.8399999999999,
"text": " Wow. That's a big goal."
},
{
"start": 545.8399999999999,
"end": 552.4599999999999,
"text": " Why not? The holy grail is can we have a room full of people listening and dancing to an"
},
{
"start": 552.4599999999999,
"end": 557.8,
"text": " orchestra that aren't actually on board. And that's kind of the beginning of a whole new"
},
{
"start": 557.8,
"end": 558.8,
"text": " world."
},
{
"start": 558.8,
"end": 564.8,
"text": " I've only been on a cruise once before, a few years ago. It was cold and windy, and"
},
{
"start": 564.8,
"end": 568.16,
"text": " there really wasn't anything to do except go to the casino and lose at blackjack while"
},
{
"start": 568.16,
"end": 572.28,
"text": " drinking overpriced beer. Quantum of the Seas isn't like that. We were on the ship for two"
},
{
"start": 572.28,
"end": 576.64,
"text": " full days and hardly even scratched the surface of what there is to do. It's like a mall and"
},
{
"start": 576.64,
"end": 580.9599999999999,
"text": " a five-star hotel all in one, except everything's moving a little all the time and the rooms"
},
{
"start": 580.9599999999999,
"end": 584.8,
"text": " are really small. But none of that really matters because you're not going to be spending"
},
{
"start": 584.8,
"end": 595.4799999999999,
"text": " any time in your room while you're on Quantum of the Seas. You are going to be skydiving."
}
] |
439K4OrRerI | Tablets are for everything. They're for playing games, watching video, reading books and magazines, and all sorts of other stuff. They can even be used as drawing slates. And in spite of the outrage from tech nerds, many people actually use them as their primary cameras. Some people like to use tablets as their only computers. But for most of us, tablets are our secondary device. They complement our smartphones and laptops. A good tablet should be lightweight, fast, well built, have lots of apps available, and be easy to use. It should also easily last through a day of heavy use, or multiple days of lighter usage. If I can't use my tablet from the time I board a plane in New York to when it lands in San Francisco, it's failed. It should also have a strong ecosystem of accessories, cases, stands, styli, keyboards, and more that let me get even more use out of it. When everything is considered, it's clear that Apple's iPad Air 2 is the best tablet on the market. It's very well built, it's thinner than ever, it's lightweight, it has a fast processor, it has a battery that easily lasts for days, and it has a great high resolution screen. The screen is easy to look at for reading, but it's vibrant and colorful enough for videos to look great too. There's really little to complain about when it comes to the iPad Air 2's hardware. The Air 2 also benefits from the hundreds of thousands of iPad apps available on Apple's iTunes app store. Virtually every major app and service has iPad apps available, many of which take advantage of the Air 2's larger display. And iOS is one of the simplest and easiest to use mobile operating systems, so virtually anyone can pick up an iPad and quickly grasp how it works. There are countless accessories you can get for the iPad Air 2. You can get external keyboards, external speakers, stylized cases, and more. But the Air 2 really works great out of the box, so you shouldn't feel compelled to buy a ton of accessories. The Air 2 is pretty much everything you can want in a tablet, but if you're looking for something more portable, Apple does have another option for you. While the Air 2 is the best tablet for most people, the iPad Mini 2 offers many of the same features in a smaller size. It's smaller, 7.9 inches versus 9.7, and slightly lighter, making it easier to hold in one hand for reading. It's easier to slip into a bag or a big pocket and take it wherever you go. The Mini 2 is also significantly less expensive than Apple's flagship tablet. I find myself reading on trains and planes all the time, so it's actually the better option for me. It's not as versatile as the Air 2, but it's more portable, which is more important for my needs. You might notice that I'm not recommending the iPad Mini 3, which is actually a newer model. Between the Mini 2 and the Mini 3, the only differences are a touch ID fingerprint scanner and a gold color option. Everything else is exactly the same, which makes the Mini 3 not worth its price premium over the Mini 2. There are countless other tablets available, many of which aren't really worth your time or consideration. Samsung has dozens, literally dozens of tablets on store shelves, but they all suffer from the same software issues, which makes them confusing and frustrating to use. They are also very plastic and chintzy feeling compared to the iPad. Many have excellent displays, and some even come with smart pens for writing on those displays. But those features aren't enough to make up for the other shortcomings. Microsoft has been trying to figure out tablets for years, and its Surface Pro 3 is its best effort yet, but it's a much better desktop computer than an actual tablet. It's just too big and clumsy to be portable or comfortable to use for long periods of time. And while it can run lots of old Windows apps, there are still relatively few true tablet apps available to it. Google's new Nexus 9 is a valiant effort that's just simply overpriced for what it is. It's nearly the same cost as Apple's iPad Air 2, and actually the same price as last year's Air, but it lags behind in build quality, performance, and app selection. Most people are just better off buying the iPad. Amazon's Fire HDX is a nice tablet with a good design and a bright display, but it's hampered by a limited app selection. It's really tailor-made to present Amazon services and make it easy to purchase in the retail giant. You can actually get all of Amazon's services on the iPad and still be able to do a lot more. And that's really it. Tablets haven't really replaced the personal computer or laptop for most people, but they are great for reading, watching video, playing games, and even getting some work done. The iPad Air 2 does all of those things better than the rest, which makes it the best tablet you can get. | [
{
"start": 0,
"end": 1.56,
"text": " Tablets are for everything."
},
{
"start": 1.56,
"end": 3.3200000000000003,
"text": " They're for playing games, watching video,"
},
{
"start": 3.3200000000000003,
"end": 5.6000000000000005,
"text": " reading books and magazines, and all sorts of other stuff."
},
{
"start": 5.6000000000000005,
"end": 7.18,
"text": " They can even be used as drawing slates."
},
{
"start": 7.18,
"end": 8.92,
"text": " And in spite of the outrage from tech nerds,"
},
{
"start": 8.92,
"end": 11.48,
"text": " many people actually use them as their primary cameras."
},
{
"start": 11.48,
"end": 16.12,
"text": " Some people like to use tablets as their only computers."
},
{
"start": 16.12,
"end": 18.68,
"text": " But for most of us, tablets are our secondary device."
},
{
"start": 18.68,
"end": 21.080000000000002,
"text": " They complement our smartphones and laptops."
},
{
"start": 21.080000000000002,
"end": 23.96,
"text": " A good tablet should be lightweight, fast, well built,"
},
{
"start": 23.96,
"end": 26.92,
"text": " have lots of apps available, and be easy to use."
},
{
"start": 26.92,
"end": 29.48,
"text": " It should also easily last through a day of heavy use,"
},
{
"start": 29.48,
"end": 31.52,
"text": " or multiple days of lighter usage."
},
{
"start": 31.52,
"end": 33.76,
"text": " If I can't use my tablet from the time I board a plane"
},
{
"start": 33.76,
"end": 37.28,
"text": " in New York to when it lands in San Francisco, it's failed."
},
{
"start": 37.28,
"end": 39.6,
"text": " It should also have a strong ecosystem of accessories,"
},
{
"start": 39.6,
"end": 42.6,
"text": " cases, stands, styli, keyboards, and more"
},
{
"start": 42.6,
"end": 44.8,
"text": " that let me get even more use out of it."
},
{
"start": 44.8,
"end": 46.6,
"text": " When everything is considered, it's clear that Apple's"
},
{
"start": 46.6,
"end": 49,
"text": " iPad Air 2 is the best tablet on the market."
},
{
"start": 49,
"end": 51.16,
"text": " It's very well built, it's thinner than ever,"
},
{
"start": 51.16,
"end": 53.5,
"text": " it's lightweight, it has a fast processor,"
},
{
"start": 53.5,
"end": 55.34,
"text": " it has a battery that easily lasts for days,"
},
{
"start": 55.34,
"end": 57.400000000000006,
"text": " and it has a great high resolution screen."
},
{
"start": 57.400000000000006,
"end": 59.14,
"text": " The screen is easy to look at for reading,"
},
{
"start": 59.14,
"end": 60.56,
"text": " but it's vibrant and colorful enough"
},
{
"start": 60.56,
"end": 62.04,
"text": " for videos to look great too."
},
{
"start": 62.04,
"end": 63.36,
"text": " There's really little to complain about"
},
{
"start": 63.36,
"end": 65.44,
"text": " when it comes to the iPad Air 2's hardware."
},
{
"start": 65.44,
"end": 67.6,
"text": " The Air 2 also benefits from the hundreds of thousands"
},
{
"start": 67.6,
"end": 70.48,
"text": " of iPad apps available on Apple's iTunes app store."
},
{
"start": 70.48,
"end": 72.8,
"text": " Virtually every major app and service has iPad apps"
},
{
"start": 72.8,
"end": 74.32,
"text": " available, many of which take advantage"
},
{
"start": 74.32,
"end": 75.88,
"text": " of the Air 2's larger display."
},
{
"start": 75.88,
"end": 78.18,
"text": " And iOS is one of the simplest and easiest to use"
},
{
"start": 78.18,
"end": 80.96000000000001,
"text": " mobile operating systems, so virtually anyone can pick up"
},
{
"start": 80.96000000000001,
"end": 83.16,
"text": " an iPad and quickly grasp how it works."
},
{
"start": 83.16,
"end": 84.48,
"text": " There are countless accessories you can get"
},
{
"start": 84.48,
"end": 85.56,
"text": " for the iPad Air 2."
},
{
"start": 85.56,
"end": 88.24000000000001,
"text": " You can get external keyboards, external speakers,"
},
{
"start": 88.24,
"end": 90.44,
"text": " stylized cases, and more."
},
{
"start": 90.44,
"end": 92.64,
"text": " But the Air 2 really works great out of the box,"
},
{
"start": 92.64,
"end": 95.3,
"text": " so you shouldn't feel compelled to buy a ton of accessories."
},
{
"start": 95.3,
"end": 96.91999999999999,
"text": " The Air 2 is pretty much everything you can want"
},
{
"start": 96.91999999999999,
"end": 98.52,
"text": " in a tablet, but if you're looking for something"
},
{
"start": 98.52,
"end": 101.94,
"text": " more portable, Apple does have another option for you."
},
{
"start": 101.94,
"end": 104.11999999999999,
"text": " While the Air 2 is the best tablet for most people,"
},
{
"start": 104.11999999999999,
"end": 106.52,
"text": " the iPad Mini 2 offers many of the same features"
},
{
"start": 106.52,
"end": 107.8,
"text": " in a smaller size."
},
{
"start": 107.8,
"end": 111.91999999999999,
"text": " It's smaller, 7.9 inches versus 9.7, and slightly lighter,"
},
{
"start": 111.91999999999999,
"end": 114.19999999999999,
"text": " making it easier to hold in one hand for reading."
},
{
"start": 114.19999999999999,
"end": 116.3,
"text": " It's easier to slip into a bag or a big pocket"
},
{
"start": 116.3,
"end": 117.82,
"text": " and take it wherever you go."
},
{
"start": 117.82,
"end": 120,
"text": " The Mini 2 is also significantly less expensive"
},
{
"start": 120,
"end": 121.94,
"text": " than Apple's flagship tablet."
},
{
"start": 121.94,
"end": 124.88,
"text": " I find myself reading on trains and planes all the time,"
},
{
"start": 124.88,
"end": 126.96,
"text": " so it's actually the better option for me."
},
{
"start": 126.96,
"end": 129.4,
"text": " It's not as versatile as the Air 2, but it's more portable,"
},
{
"start": 129.4,
"end": 131.48,
"text": " which is more important for my needs."
},
{
"start": 131.48,
"end": 132.84,
"text": " You might notice that I'm not recommending"
},
{
"start": 132.84,
"end": 135.51999999999998,
"text": " the iPad Mini 3, which is actually a newer model."
},
{
"start": 135.51999999999998,
"end": 137.51999999999998,
"text": " Between the Mini 2 and the Mini 3,"
},
{
"start": 137.51999999999998,
"end": 139.68,
"text": " the only differences are a touch ID fingerprint scanner"
},
{
"start": 139.68,
"end": 141.28,
"text": " and a gold color option."
},
{
"start": 141.28,
"end": 142.72,
"text": " Everything else is exactly the same,"
},
{
"start": 142.72,
"end": 144.95999999999998,
"text": " which makes the Mini 3 not worth its price premium"
},
{
"start": 144.95999999999998,
"end": 146.6,
"text": " over the Mini 2."
},
{
"start": 146.6,
"end": 148.2,
"text": " There are countless other tablets available,"
},
{
"start": 148.2,
"end": 149.6,
"text": " many of which aren't really worth your time"
},
{
"start": 149.6,
"end": 150.9,
"text": " or consideration."
},
{
"start": 150.9,
"end": 153.54,
"text": " Samsung has dozens, literally dozens of tablets"
},
{
"start": 153.54,
"end": 155.32,
"text": " on store shelves, but they all suffer"
},
{
"start": 155.32,
"end": 157,
"text": " from the same software issues,"
},
{
"start": 157,
"end": 159.72,
"text": " which makes them confusing and frustrating to use."
},
{
"start": 159.72,
"end": 161.7,
"text": " They are also very plastic and chintzy feeling"
},
{
"start": 161.7,
"end": 163.4,
"text": " compared to the iPad."
},
{
"start": 163.4,
"end": 164.66,
"text": " Many have excellent displays,"
},
{
"start": 164.66,
"end": 166.16,
"text": " and some even come with smart pens"
},
{
"start": 166.16,
"end": 167.79999999999998,
"text": " for writing on those displays."
},
{
"start": 167.79999999999998,
"end": 169.24,
"text": " But those features aren't enough to make up"
},
{
"start": 169.24,
"end": 170.79999999999998,
"text": " for the other shortcomings."
},
{
"start": 170.79999999999998,
"end": 172.98,
"text": " Microsoft has been trying to figure out tablets for years,"
},
{
"start": 172.98,
"end": 175.14,
"text": " and its Surface Pro 3 is its best effort yet,"
},
{
"start": 175.14,
"end": 176.7,
"text": " but it's a much better desktop computer"
},
{
"start": 176.7,
"end": 178.14,
"text": " than an actual tablet."
},
{
"start": 178.14,
"end": 179.88,
"text": " It's just too big and clumsy to be portable"
},
{
"start": 179.88,
"end": 181.98,
"text": " or comfortable to use for long periods of time."
},
{
"start": 181.98,
"end": 184.16,
"text": " And while it can run lots of old Windows apps,"
},
{
"start": 184.16,
"end": 186.38,
"text": " there are still relatively few true tablet apps"
},
{
"start": 186.38,
"end": 187.76,
"text": " available to it."
},
{
"start": 187.76,
"end": 189.85999999999999,
"text": " Google's new Nexus 9 is a valiant effort"
},
{
"start": 189.85999999999999,
"end": 192.16,
"text": " that's just simply overpriced for what it is."
},
{
"start": 192.16,
"end": 194.44,
"text": " It's nearly the same cost as Apple's iPad Air 2,"
},
{
"start": 194.44,
"end": 196.92,
"text": " and actually the same price as last year's Air,"
},
{
"start": 196.92,
"end": 198.48,
"text": " but it lags behind in build quality,"
},
{
"start": 198.48,
"end": 200.39999999999998,
"text": " performance, and app selection."
},
{
"start": 200.39999999999998,
"end": 202.92,
"text": " Most people are just better off buying the iPad."
},
{
"start": 202.92,
"end": 205.83999999999997,
"text": " Amazon's Fire HDX is a nice tablet with a good design"
},
{
"start": 205.83999999999997,
"end": 207.04,
"text": " and a bright display,"
},
{
"start": 207.04,
"end": 209.39999999999998,
"text": " but it's hampered by a limited app selection."
},
{
"start": 209.39999999999998,
"end": 211.76,
"text": " It's really tailor-made to present Amazon services"
},
{
"start": 211.76,
"end": 213.76,
"text": " and make it easy to purchase in the retail giant."
},
{
"start": 213.76,
"end": 216.16,
"text": " You can actually get all of Amazon's services on the iPad"
},
{
"start": 216.16,
"end": 218.04,
"text": " and still be able to do a lot more."
},
{
"start": 218.04,
"end": 219.16,
"text": " And that's really it."
},
{
"start": 219.16,
"end": 221.14,
"text": " Tablets haven't really replaced the personal computer"
},
{
"start": 221.14,
"end": 222.64,
"text": " or laptop for most people,"
},
{
"start": 222.64,
"end": 224.64,
"text": " but they are great for reading, watching video,"
},
{
"start": 224.64,
"end": 227.2,
"text": " playing games, and even getting some work done."
},
{
"start": 227.2,
"end": 228.95999999999998,
"text": " The iPad Air 2 does all of those things"
},
{
"start": 228.95999999999998,
"end": 229.88,
"text": " better than the rest,"
},
{
"start": 229.88,
"end": 234.88,
"text": " which makes it the best tablet you can get."
}
] |
BYhxgimZELw | We're here in the Waterloo region, which you may not have heard of before, but if you have, it's because you know that this is the tech hub of Canada. It's home to Blackberry, the University of Waterloo, and scores of startups. We're going to get to know one in particular that's doing something pretty unsexy, but whose technology is vital to the way we'll consume video online. It also doesn't hurt that this is home to the largest Oktoberfest outside of Germany. Three, two, one. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200-event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. It's really hard to start a company in a vacuum. That's why so many entrepreneurs flock to Silicon Valley. It's where all the other people working on startups are. However, there are small cities all over North America where one massively successful company can cause droves of like-minded people and companies to flock there, like Waterloo, Ontario, where Blackberry, formerly RIM's headquarters, are. The problem is, sometimes that huge company's business can go south, causing the local economy to suffer. There's a phrase for this, boom bust. But the bust mostly refers to when natural resources disappear. So what happens when the boom is in technology? Do all the engineers and entrepreneurs leave? Or do they build something new in the shadow of a crumbling colossus? My name is Michael Witt. I'm one of the co-founders of Vidyard. And Vidyard is a video marketing platform. So very high level, what we do is we take people's video assets, we encode them for playback on all devices, and we track how every single person views that content. And we give that data to their salespeople and their marketers so that they can use that information to make better videos, but also to have relevant conversations with people that have interacted with their content on their websites. Now you didn't start out this way. No. What was the original company like? The original company was something called Redwoods Media. And the idea was that we would help companies make videos. And so we'd go in and make these videos, learn the business, and produce an asset or a series of assets for a company to put on their website. And what would happen was they were looking for a technology to easily host those videos, and they also wanted some lightweight analytics to figure out how many views they got. Because their CMO, or the person that kind of drove the business decision, said, okay, if we're spending $10,000 or $20,000 on these videos, how do we ultimately track the ROI? How do we know if these videos did anything to improve performance of our web destination? How did that turn into Vidyard? So we were looking for a way to differentiate ourselves. Again, we were making videos for clients. Does that scale? Yeah, no, it doesn't. It was a lifestyle business, but it was something, you know, to not be working for the man was pretty cool, and that was what we got into it for. And then we were looking to differentiate Redwoods Media a little bit, so we said, how can we offer video content with a guarantee? So we're going to produce a video for your business, and then we're going to guarantee that a certain part of the audience will make it all the way through. And being able to offer that kind of a contract was really attractive to clients, so it helped us close some deals. And then based on that, we obviously had to have a platform to physically track that. And ultimately, I think both Mike and I were probably better engineers than we were creatives in the first place. So we built this tracking platform to track the videos we were producing for clients, and quickly the demand for that product superseded our ability to create videos. How would you guarantee that people would watch all the way to the end of the video? So we couldn't actually guarantee that that would happen, but it was more that if it didn't happen, we would reproduce the video for them. So I guess it was more like a warranty, and that if the first video we produced didn't meet that goal, then we would produce another version. Our producers incidentally guarantee that people watch to the end of every episode of Small Empires. Yeah, I'm sure it'll be true. But wait, so you're now getting some traction, you're realizing your software, the platform, which will scale, is getting some interest. When did you decide to apply to Y Combinator? So we were doing both at the time we applied to YC. We applied to Y Combinator with the Vidyard Vision, obviously. I don't think the Consultancy was a fit for their model, obviously, but we applied with the Vidyard Vision, we got that interview. We were able to show them that the application reviewers didn't watch our application video, and I think that that kind of surprised them a little bit. And we got it. And so from there, from our first meeting with PG, it was stop working on this other thing and let's focus on Vidyard. So this is all happening while you're at university, then it's time to graduate. What was the decision there? Was it a no-brainer? You had co-op jobs. Yeah, that's a very good question. So we had this thing called Project Christmas. And Project Christmas was that we needed to make $50,000 selling videos and platform licenses, which at the time were only $20 a month, prior to Christmas 2010. And if we hit that goal, we would not go out and pursue opportunities with other companies. We hit that revenue goal on Christmas Eve. The goal was by Christmas and we hit it on Christmas Eve, and from there it was, let's go for it. Historically, the best data you could get for things like film or television was pretty awful. It was Nielsen ratings or test screenings, none of which were terribly helpful, but it was the best you could do. Now, thanks to the Internet, thanks to software, we can get real-time analytics about what parts of our videos you loved or hated. Even an episode of Small Empires like this, we could learn at exactly what moment you click stop. Please don't. That means we can try harder the next time and maybe do less of the stuff you don't like and more of the stuff you do. So you can continue to go about watching your videos, and we as video producers can learn how to make them even better. My name is Wes Alkin. I'm the marketing manager here at Athena Software. We've developed a web-based application that's used by social service agencies throughout the world. So for example, groups like United Way would be using a system like ours. Vidyard allows us basically to take somebody who knows nothing about our company, they click on our video, they watch it. They now know who we are, where we're from, where we're at, and where we're going within two minutes. Then the next part of the journey is Vidyard delivers them at our case studies page. Now they can read about clients that are similar to themselves and how they've used our software and system to really transform their organization. If you can go into a bit of detail, how has Vidyard helped you make a video like that more effective? Ah, cool. So with that type of video, for example, normally you'd have a video on your website sitting there and people would view it, and you know people have viewed it by the views, but what happens next? And that's where Vidyard really steps in and it helps deliver the next step, makes them go to the next step of the journey. That side of it is what the other side is the data on the back end of Vidyard allows us to actually improve those types of videos. So we're able to go and see how much of the video is being digested at what point, and when people start dropping off, we can go back, re-edit that video, see where they're dropping off, and make the corrections, and ultimately get a higher completion rate through the video. Surely this is technology that other pure video hosting companies wish they could either emulate or maybe even acquire, and that would have been a very different trajectory for the company. Yep. Why have you chosen this one? During our seed round when we were fundraising, one of the big video platforms said, hey, wouldn't it be cool if all of you guys that are working on this technology came and worked on our technology? And that was a pretty attractive offer because we were right out of school, we had no money, and this was life-changing money potentially in front of us. But the problem was we felt like we were onto something, and why Comet had validated our idea, and we had customers validating our idea. And we were also pretty young, and it felt like an opportunity and an experience that would be stupid to miss out on, and we wanted to build a big company. We wanted to change the world to some effect. And going and being an engineer on an already existing product or existing platform, you have a small change and a small impact on that, but it's not the impact you ultimately want to have, not the experience you ultimately want to have. So it was very experience-driven. Another reason, which is kind of interesting, is we came back to this region for personal reasons as well. Family was here, and taking that offer from this organization would have made us have to live in Silicon Valley. And so it was kind of a myriad of things that drove us to that decision. But because we had customers that were willing to spend money on the technology, there was only a handful at the time. A quick back-of-the-napkin math would indicate that if this is growing, and it is growing, and I can't see any reason why it would stop growing, this is not the right time to sell. So the decision was kind of made out of where we're at, who's using the technology, and what we want to do in our personal lives. And we always kind of put the way we feel about that stuff first. And I'm very happy we made that decision because I've learned so much, and we've had so much fun building this business that I don't think we would have had if we had taken that acquisition offer. There comes a time in every early-stage startup's life when they get an acquisition offer from some large competitor. These are usually referred to as aqua-hires because they're essentially a signing bonus, and the employees and the technology all get gobbled up by that big company. You know, it is a significant amount of money, and plenty of founders do accept it. The fact is, though, as soon as they sign those documents, they go from being the boss of their own startup to just being an employee at a large company. So what was it like watching the rise and then fall of RIM, Blackberry? I remember, so Devin didn't tell the story, but his mom would. Devin wanted to come work with me and wanted to do the Redwoods Media thing, and he mentioned he was at RIM at the time. And his mom didn't want him to go because RIM was such a stable company. And that was the idea, you graduate, you get a job at RIM, all the smart people go work at RIM slash Blackberry, and you'll be set for life. That company is a steamroller. Look how big it is, how many people work there. And Larry Smith told me when I was starting this thing, and I was struggling with that in my own way with my parents, a lot of university-bred startup founders feel this way. They have pressure from their parents to go work for Google. He said, you know, there is no more stability in going to work for a Blackberry or a RIM than there is in going to work for yourself, because at Blackberry or RIM, you are basically a function of someone else's destiny. And when you start your own thing, it is all you. And the only person you can blame for failure is yourself. And if you are not someone who likes failure, you won't fail. You will find a way to ultimately succeed. And that's what I told my mom. And she was like, you're right. This is the time to do this thing. This is cool. And that's what I tried to tell Devin's mom. And, you know, she didn't like me for a little while, but eventually we got to a point where there was revenue and there was stability in our business that had made sense. And he jumped ship and he did it early and he wanted it and he pushed for it. And that's when ultimately the company started. That was the place to work. That was the hot thing for a number of years, back in the early 2000s, late 90s. And that made it, you know, I think as another startup coming up at that time, it would have been awful tough to get talent. But we're fortunate now that that spotlight is a little bit off them and we can start looking at the great companies that are forming here locally. And you have incredible talent coming out of there. Our CMO was a senior guy at Blackberry, was the youngest VP in their history. And he's joined us now. He's just a super intelligent guy that, you know, Blackberry went through and trained him up. And he's, you know, it's incredible to have talent like that. That's very hard to find. Be local. We're here at the University of Waterloo in front of Engineering 5, which is not the most creative name for a building, but it is the hub for all those amazing co-op students we've been hearing about. I'm going to sit down with the Dean of Engineering to talk to her about what it is about this place and about this curriculum that makes it so special. Could you break down for me what the co-op program is? The co-op education, or the cooperative education, is a structured system of combining classroom learning with practical work experience. So how it is structured is when the student comes in on the fall term, they will complete four months of school work, and then half of them will go out to work for another four months. And it alternates school and work, school and work, until they graduate. And students can also use that time to start a start-up as well? Yes. So co-op itself, the structure remains the same. We have evolved over time. The innovation of co-op is to see what students aspire to, what are they interested in doing. And we find that an increasing number of students are interested in starting up their companies. So what we do is we have an enterprise co-op, the e-co-op program, which started about six, seven years ago. And the students, rather than going out to work for industry, they will start up their own companies. So they will register with a Conrad Center and have a mentor to help them make sure that they're spending time starting the company. And they will check in every two weeks to make sure that they're making progress. And they get also a lot of advice and mentoring from venture capitalists in the area, angel investors, and also the professors at the Conrad Center. What did you do for your co-op? I did some management consulting. I did some pure engineering, software development type stuff, and project management stuff as well. So I was at RIM locally, which is obviously a big part of the local community here. And then I spent some time in Toronto and in St. Louis as well. What was that portion of your work experience at RIM like? So you just graduated, you had relationships from the co-op, and then you were just like, hey guys, I'm back. You know, nothing really changed from co-op to full-time, and I think that's the huge benefit of a co-op experience, is that you can come in being a very ready-to-go employee. Like I'd already worked there for a year in basically the same job. And that's why we hire co-ops at Vidyard today too, is the ultimate goal is to recruit them after they graduate. Let's say there's a student here right now, and she's working on brilliant technology. Yes. Who owns that intellectual property? Well, that is one of the interesting and important starting points of the University of Waterloo, and that is create your own intellectual property. So when you have an idea and you create it, you own it. The Dean of Engineering has no... You don't even get a little taste? No, not even a little taste. You know, when you feel and you know that you own the intellectual property, you have freedom. You have the freedom to speak, you have the freedom to talk about it, you have the freedom to build it, and the freedom to know that you can walk away with it. It gives them the confidence that they can walk out of here and start a company. This is great for the nation, it's really good for the country. I do think that there is quite a bit of a talk about the decline of BlackBerry. Well, the founder of BlackBerry was a student at Electrical Engineering here at Waterloo, Mike Lazaridis, and then when you think about the guts he had to start a company, and when he was very young, and to develop the idea of a smartphone, right? And that kind of confidence and guts made a difference for this region. BlackBerry may have contracted in size a little bit, but they are still the largest tech company in Canada. So it grew very quickly, it had to contract a bit, but it's still the largest, and it has provided the sentiment that we have the talent and the guts to move in the area of technology. We are the technological hub, I believe, of Canada. Do you think maybe it even helped motivate founders even more, knowing that this once-Titan had fallen and there was an opportunity? Oh, I don't doubt it, because now there is the whole velocity scene happening of the garage with all sorts of companies in there. It's always handy to have that one trailblazer, that one idol, I guess, to starting something up. So Mike can be that idol to other founders that potentially are considering it. There is an example of it going and succeeding. And so everybody thought that about BlackBerry. There wasn't a day that went by that the front page of the record had something about BlackBerry in it. And so when BlackBerry started to flounder, people started to get very worried. Like, is this community going to be screwed? And the important thing to remember is there are 600,000 people in this community. I think there is actually 750 in Kitchener and Waterloo, and 10,000 of them worked at BlackBerry. So it wasn't like a huge number of people, but it was a huge number of knowledge workers. And BlackBerry cast such a huge shadow on everything that was happening technology-wise in this community for so long that nobody even knew that start-ups existed. And BlackBerry did lay off a ton of people, but they all got displaced. And a ton of those people were commuting in from Toronto and just found jobs at Oracle or other businesses that have big offices there. And so I haven't actually seen the impact of that, other than the fact that we have a number of great people and really smart people that left BlackBerry when that started happening in search of greener pastures. So it hasn't been a bad thing for any reason. And what do you hope Big Yard is doing years from now? It's hard to imagine, but I think we're going to build a really great technology powerhouse. And I think that we do it for the team members, we do it for Kitchener and Waterloo, we do it for Canada, and we do it for just being really passionate about what we're building. And you'll continue to, I presume, poach talent from BlackBerry and from the university here? Oh, absolutely. This is our headquarters, this is our home. And again, there's so much great talent, whether it be coming out of companies like BlackBerry or whether it be straight out of school or folks we have to import. And I think we're at the scale now where we can attract folks from the bigger cities, from Silicon Valley, from Toronto. And Waterloo's got a great brand and it's a very exciting place. So we're going to grow into it. We're here in the anechoic chamber of the University of Waterloo. There is no noise here, just signal. That's what you need when you want to take a longer term perspective on things. It's exactly what the university has done with regard to intellectual property. Instead of obsessing over every idea in the head of their students, they're trying to give them freedom so they can go off and create amazing things that only benefits the university long term. Likewise, when a founder has a decision to take an early acquisition and she decides not to, she's doubling down on herself. She's taking that longer term perspective on what that startup can one day be. It's that same mentality that has allowed the region of Waterloo to not look at the decline of BlackBerry as a decline of their community. Instead, it just means a richer, more diverse ecosystem. Many, many more startups now that, if anything, have just made it a stronger place. Vidyard data and analytics show that more customers than ever are opting for a mobile experience. But mobile apps can do so much more than order food or book massages. Mobile point of sale apps like Vantiv allow small businesses to accept credit and debit as payment. The system also ties in with your inventory system so you always know when you're low on something. Health tracking apps allow patients to monitor their heart rate and send the results directly to their doctors. Companies are even using mobile apps to make it easy for employees to clock in and supervisors to manage their reports. How can a mobile app help your business? For more business advice, visit AT&T's Business Circle. Oh Canada, our home and native land. | [
{
"start": 0,
"end": 4,
"text": " We're here in the Waterloo region, which you may not have heard of before,"
},
{
"start": 4,
"end": 9,
"text": " but if you have, it's because you know that this is the tech hub of Canada."
},
{
"start": 9,
"end": 14,
"text": " It's home to Blackberry, the University of Waterloo, and scores of startups."
},
{
"start": 14,
"end": 18,
"text": " We're going to get to know one in particular that's doing something pretty unsexy,"
},
{
"start": 18,
"end": 23,
"text": " but whose technology is vital to the way we'll consume video online."
},
{
"start": 23,
"end": 29,
"text": " It also doesn't hurt that this is home to the largest Oktoberfest outside of Germany."
},
{
"start": 30,
"end": 33,
"text": " Three, two, one."
},
{
"start": 35,
"end": 39,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 39,
"end": 42,
"text": " Over the last year, I went on a 200-event book tour"
},
{
"start": 42,
"end": 45,
"text": " and met people building small empires all across North America."
},
{
"start": 45,
"end": 53,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 54,
"end": 56,
"text": " It's really hard to start a company in a vacuum."
},
{
"start": 56,
"end": 59,
"text": " That's why so many entrepreneurs flock to Silicon Valley."
},
{
"start": 59,
"end": 61,
"text": " It's where all the other people working on startups are."
},
{
"start": 61,
"end": 64,
"text": " However, there are small cities all over North America"
},
{
"start": 64,
"end": 69,
"text": " where one massively successful company can cause droves of like-minded people and companies to flock there,"
},
{
"start": 69,
"end": 73,
"text": " like Waterloo, Ontario, where Blackberry, formerly RIM's headquarters, are."
},
{
"start": 73,
"end": 77,
"text": " The problem is, sometimes that huge company's business can go south,"
},
{
"start": 77,
"end": 79,
"text": " causing the local economy to suffer."
},
{
"start": 79,
"end": 81,
"text": " There's a phrase for this, boom bust."
},
{
"start": 81,
"end": 85,
"text": " But the bust mostly refers to when natural resources disappear."
},
{
"start": 85,
"end": 87,
"text": " So what happens when the boom is in technology?"
},
{
"start": 87,
"end": 89,
"text": " Do all the engineers and entrepreneurs leave?"
},
{
"start": 89,
"end": 103,
"text": " Or do they build something new in the shadow of a crumbling colossus?"
},
{
"start": 103,
"end": 105,
"text": " My name is Michael Witt."
},
{
"start": 105,
"end": 108,
"text": " I'm one of the co-founders of Vidyard."
},
{
"start": 108,
"end": 110,
"text": " And Vidyard is a video marketing platform."
},
{
"start": 110,
"end": 114,
"text": " So very high level, what we do is we take people's video assets,"
},
{
"start": 114,
"end": 116,
"text": " we encode them for playback on all devices,"
},
{
"start": 116,
"end": 119,
"text": " and we track how every single person views that content."
},
{
"start": 119,
"end": 122,
"text": " And we give that data to their salespeople and their marketers"
},
{
"start": 122,
"end": 124,
"text": " so that they can use that information to make better videos,"
},
{
"start": 124,
"end": 129,
"text": " but also to have relevant conversations with people that have interacted with their content on their websites."
},
{
"start": 129,
"end": 131,
"text": " Now you didn't start out this way."
},
{
"start": 131,
"end": 132,
"text": " No."
},
{
"start": 132,
"end": 134,
"text": " What was the original company like?"
},
{
"start": 134,
"end": 137,
"text": " The original company was something called Redwoods Media."
},
{
"start": 137,
"end": 140,
"text": " And the idea was that we would help companies make videos."
},
{
"start": 140,
"end": 143,
"text": " And so we'd go in and make these videos, learn the business,"
},
{
"start": 143,
"end": 147,
"text": " and produce an asset or a series of assets for a company to put on their website."
},
{
"start": 147,
"end": 152,
"text": " And what would happen was they were looking for a technology to easily host those videos,"
},
{
"start": 152,
"end": 156,
"text": " and they also wanted some lightweight analytics to figure out how many views they got."
},
{
"start": 156,
"end": 160,
"text": " Because their CMO, or the person that kind of drove the business decision,"
},
{
"start": 160,
"end": 163,
"text": " said, okay, if we're spending $10,000 or $20,000 on these videos,"
},
{
"start": 163,
"end": 165,
"text": " how do we ultimately track the ROI?"
},
{
"start": 165,
"end": 170,
"text": " How do we know if these videos did anything to improve performance of our web destination?"
},
{
"start": 170,
"end": 172,
"text": " How did that turn into Vidyard?"
},
{
"start": 172,
"end": 175,
"text": " So we were looking for a way to differentiate ourselves."
},
{
"start": 175,
"end": 177,
"text": " Again, we were making videos for clients."
},
{
"start": 177,
"end": 178,
"text": " Does that scale?"
},
{
"start": 178,
"end": 180,
"text": " Yeah, no, it doesn't."
},
{
"start": 180,
"end": 183,
"text": " It was a lifestyle business, but it was something, you know,"
},
{
"start": 183,
"end": 188,
"text": " to not be working for the man was pretty cool, and that was what we got into it for."
},
{
"start": 188,
"end": 191,
"text": " And then we were looking to differentiate Redwoods Media a little bit,"
},
{
"start": 191,
"end": 195,
"text": " so we said, how can we offer video content with a guarantee?"
},
{
"start": 195,
"end": 197,
"text": " So we're going to produce a video for your business,"
},
{
"start": 197,
"end": 200,
"text": " and then we're going to guarantee that a certain part of the audience will make it all the way through."
},
{
"start": 200,
"end": 204,
"text": " And being able to offer that kind of a contract was really attractive to clients,"
},
{
"start": 204,
"end": 206,
"text": " so it helped us close some deals."
},
{
"start": 206,
"end": 211,
"text": " And then based on that, we obviously had to have a platform to physically track that."
},
{
"start": 211,
"end": 215,
"text": " And ultimately, I think both Mike and I were probably better engineers"
},
{
"start": 215,
"end": 217,
"text": " than we were creatives in the first place."
},
{
"start": 217,
"end": 222,
"text": " So we built this tracking platform to track the videos we were producing for clients,"
},
{
"start": 222,
"end": 228,
"text": " and quickly the demand for that product superseded our ability to create videos."
},
{
"start": 228,
"end": 232,
"text": " How would you guarantee that people would watch all the way to the end of the video?"
},
{
"start": 232,
"end": 234,
"text": " So we couldn't actually guarantee that that would happen,"
},
{
"start": 234,
"end": 239,
"text": " but it was more that if it didn't happen, we would reproduce the video for them."
},
{
"start": 239,
"end": 240,
"text": " So I guess it was more like a warranty,"
},
{
"start": 240,
"end": 243,
"text": " and that if the first video we produced didn't meet that goal,"
},
{
"start": 243,
"end": 245,
"text": " then we would produce another version."
},
{
"start": 245,
"end": 249,
"text": " Our producers incidentally guarantee that people watch to the end of every episode of Small Empires."
},
{
"start": 249,
"end": 252,
"text": " Yeah, I'm sure it'll be true."
},
{
"start": 252,
"end": 257,
"text": " But wait, so you're now getting some traction, you're realizing your software,"
},
{
"start": 257,
"end": 261,
"text": " the platform, which will scale, is getting some interest."
},
{
"start": 261,
"end": 264,
"text": " When did you decide to apply to Y Combinator?"
},
{
"start": 264,
"end": 268,
"text": " So we were doing both at the time we applied to YC."
},
{
"start": 268,
"end": 272,
"text": " We applied to Y Combinator with the Vidyard Vision, obviously."
},
{
"start": 272,
"end": 276,
"text": " I don't think the Consultancy was a fit for their model, obviously,"
},
{
"start": 276,
"end": 280,
"text": " but we applied with the Vidyard Vision, we got that interview."
},
{
"start": 280,
"end": 285,
"text": " We were able to show them that the application reviewers didn't watch our application video,"
},
{
"start": 285,
"end": 288,
"text": " and I think that that kind of surprised them a little bit."
},
{
"start": 288,
"end": 290,
"text": " And we got it."
},
{
"start": 290,
"end": 295,
"text": " And so from there, from our first meeting with PG,"
},
{
"start": 295,
"end": 300,
"text": " it was stop working on this other thing and let's focus on Vidyard."
},
{
"start": 300,
"end": 304,
"text": " So this is all happening while you're at university, then it's time to graduate."
},
{
"start": 304,
"end": 308,
"text": " What was the decision there? Was it a no-brainer? You had co-op jobs."
},
{
"start": 308,
"end": 310,
"text": " Yeah, that's a very good question."
},
{
"start": 310,
"end": 312,
"text": " So we had this thing called Project Christmas."
},
{
"start": 312,
"end": 319,
"text": " And Project Christmas was that we needed to make $50,000 selling videos and platform licenses,"
},
{
"start": 319,
"end": 324,
"text": " which at the time were only $20 a month, prior to Christmas 2010."
},
{
"start": 324,
"end": 329,
"text": " And if we hit that goal, we would not go out and pursue opportunities with other companies."
},
{
"start": 329,
"end": 332,
"text": " We hit that revenue goal on Christmas Eve."
},
{
"start": 332,
"end": 334,
"text": " The goal was by Christmas and we hit it on Christmas Eve,"
},
{
"start": 334,
"end": 338,
"text": " and from there it was, let's go for it."
},
{
"start": 338,
"end": 345,
"text": " Historically, the best data you could get for things like film or television was pretty awful."
},
{
"start": 345,
"end": 350,
"text": " It was Nielsen ratings or test screenings, none of which were terribly helpful,"
},
{
"start": 350,
"end": 352,
"text": " but it was the best you could do."
},
{
"start": 352,
"end": 355,
"text": " Now, thanks to the Internet, thanks to software,"
},
{
"start": 355,
"end": 360,
"text": " we can get real-time analytics about what parts of our videos you loved or hated."
},
{
"start": 360,
"end": 366,
"text": " Even an episode of Small Empires like this, we could learn at exactly what moment you click stop."
},
{
"start": 366,
"end": 369,
"text": " Please don't. That means we can try harder the next time"
},
{
"start": 369,
"end": 372,
"text": " and maybe do less of the stuff you don't like and more of the stuff you do."
},
{
"start": 372,
"end": 375,
"text": " So you can continue to go about watching your videos,"
},
{
"start": 375,
"end": 379,
"text": " and we as video producers can learn how to make them even better."
},
{
"start": 379,
"end": 383,
"text": " My name is Wes Alkin. I'm the marketing manager here at Athena Software."
},
{
"start": 383,
"end": 388,
"text": " We've developed a web-based application that's used by social service agencies throughout the world."
},
{
"start": 388,
"end": 393,
"text": " So for example, groups like United Way would be using a system like ours."
},
{
"start": 393,
"end": 398,
"text": " Vidyard allows us basically to take somebody who knows nothing about our company,"
},
{
"start": 398,
"end": 400,
"text": " they click on our video, they watch it."
},
{
"start": 400,
"end": 405,
"text": " They now know who we are, where we're from, where we're at, and where we're going within two minutes."
},
{
"start": 405,
"end": 409,
"text": " Then the next part of the journey is Vidyard delivers them at our case studies page."
},
{
"start": 409,
"end": 412,
"text": " Now they can read about clients that are similar to themselves"
},
{
"start": 412,
"end": 418,
"text": " and how they've used our software and system to really transform their organization."
},
{
"start": 418,
"end": 426,
"text": " If you can go into a bit of detail, how has Vidyard helped you make a video like that more effective?"
},
{
"start": 426,
"end": 429,
"text": " Ah, cool. So with that type of video, for example,"
},
{
"start": 429,
"end": 433,
"text": " normally you'd have a video on your website sitting there and people would view it,"
},
{
"start": 433,
"end": 437,
"text": " and you know people have viewed it by the views, but what happens next?"
},
{
"start": 437,
"end": 442,
"text": " And that's where Vidyard really steps in and it helps deliver the next step,"
},
{
"start": 442,
"end": 444,
"text": " makes them go to the next step of the journey."
},
{
"start": 444,
"end": 448,
"text": " That side of it is what the other side is the data on the back end of Vidyard"
},
{
"start": 448,
"end": 450,
"text": " allows us to actually improve those types of videos."
},
{
"start": 450,
"end": 455,
"text": " So we're able to go and see how much of the video is being digested at what point,"
},
{
"start": 455,
"end": 459,
"text": " and when people start dropping off, we can go back, re-edit that video,"
},
{
"start": 459,
"end": 462,
"text": " see where they're dropping off, and make the corrections,"
},
{
"start": 462,
"end": 465,
"text": " and ultimately get a higher completion rate through the video."
},
{
"start": 465,
"end": 471,
"text": " Surely this is technology that other pure video hosting companies wish they could either emulate"
},
{
"start": 471,
"end": 476,
"text": " or maybe even acquire, and that would have been a very different trajectory for the company."
},
{
"start": 476,
"end": 477,
"text": " Yep."
},
{
"start": 477,
"end": 479,
"text": " Why have you chosen this one?"
},
{
"start": 479,
"end": 485,
"text": " During our seed round when we were fundraising, one of the big video platforms said,"
},
{
"start": 485,
"end": 489,
"text": " hey, wouldn't it be cool if all of you guys that are working on this technology"
},
{
"start": 489,
"end": 492,
"text": " came and worked on our technology?"
},
{
"start": 492,
"end": 495,
"text": " And that was a pretty attractive offer because we were right out of school,"
},
{
"start": 495,
"end": 499,
"text": " we had no money, and this was life-changing money potentially in front of us."
},
{
"start": 499,
"end": 503,
"text": " But the problem was we felt like we were onto something,"
},
{
"start": 503,
"end": 507,
"text": " and why Comet had validated our idea, and we had customers validating our idea."
},
{
"start": 507,
"end": 512,
"text": " And we were also pretty young, and it felt like an opportunity and an experience"
},
{
"start": 512,
"end": 516,
"text": " that would be stupid to miss out on, and we wanted to build a big company."
},
{
"start": 516,
"end": 519,
"text": " We wanted to change the world to some effect."
},
{
"start": 519,
"end": 523,
"text": " And going and being an engineer on an already existing product or existing platform,"
},
{
"start": 523,
"end": 526,
"text": " you have a small change and a small impact on that,"
},
{
"start": 526,
"end": 529,
"text": " but it's not the impact you ultimately want to have,"
},
{
"start": 529,
"end": 531,
"text": " not the experience you ultimately want to have."
},
{
"start": 531,
"end": 533,
"text": " So it was very experience-driven."
},
{
"start": 533,
"end": 536,
"text": " Another reason, which is kind of interesting, is we came back to this region"
},
{
"start": 536,
"end": 538,
"text": " for personal reasons as well."
},
{
"start": 538,
"end": 542,
"text": " Family was here, and taking that offer from this organization"
},
{
"start": 542,
"end": 545,
"text": " would have made us have to live in Silicon Valley."
},
{
"start": 545,
"end": 550,
"text": " And so it was kind of a myriad of things that drove us to that decision."
},
{
"start": 550,
"end": 555,
"text": " But because we had customers that were willing to spend money on the technology,"
},
{
"start": 555,
"end": 557,
"text": " there was only a handful at the time."
},
{
"start": 557,
"end": 562,
"text": " A quick back-of-the-napkin math would indicate that if this is growing, and it is growing,"
},
{
"start": 562,
"end": 566,
"text": " and I can't see any reason why it would stop growing, this is not the right time to sell."
},
{
"start": 566,
"end": 571,
"text": " So the decision was kind of made out of where we're at, who's using the technology,"
},
{
"start": 571,
"end": 573,
"text": " and what we want to do in our personal lives."
},
{
"start": 573,
"end": 576,
"text": " And we always kind of put the way we feel about that stuff first."
},
{
"start": 576,
"end": 580,
"text": " And I'm very happy we made that decision because I've learned so much,"
},
{
"start": 580,
"end": 582,
"text": " and we've had so much fun building this business"
},
{
"start": 582,
"end": 585,
"text": " that I don't think we would have had if we had taken that acquisition offer."
},
{
"start": 587,
"end": 589,
"text": " There comes a time in every early-stage startup's life"
},
{
"start": 589,
"end": 593,
"text": " when they get an acquisition offer from some large competitor."
},
{
"start": 593,
"end": 597,
"text": " These are usually referred to as aqua-hires because they're essentially a signing bonus,"
},
{
"start": 597,
"end": 601,
"text": " and the employees and the technology all get gobbled up by that big company."
},
{
"start": 601,
"end": 606,
"text": " You know, it is a significant amount of money, and plenty of founders do accept it."
},
{
"start": 606,
"end": 609,
"text": " The fact is, though, as soon as they sign those documents,"
},
{
"start": 609,
"end": 614,
"text": " they go from being the boss of their own startup to just being an employee at a large company."
},
{
"start": 614,
"end": 620,
"text": " So what was it like watching the rise and then fall of RIM, Blackberry?"
},
{
"start": 620,
"end": 625,
"text": " I remember, so Devin didn't tell the story, but his mom would."
},
{
"start": 625,
"end": 630,
"text": " Devin wanted to come work with me and wanted to do the Redwoods Media thing,"
},
{
"start": 630,
"end": 633,
"text": " and he mentioned he was at RIM at the time."
},
{
"start": 633,
"end": 638,
"text": " And his mom didn't want him to go because RIM was such a stable company."
},
{
"start": 638,
"end": 642,
"text": " And that was the idea, you graduate, you get a job at RIM,"
},
{
"start": 642,
"end": 646,
"text": " all the smart people go work at RIM slash Blackberry, and you'll be set for life."
},
{
"start": 646,
"end": 649,
"text": " That company is a steamroller. Look how big it is, how many people work there."
},
{
"start": 649,
"end": 653,
"text": " And Larry Smith told me when I was starting this thing,"
},
{
"start": 653,
"end": 656,
"text": " and I was struggling with that in my own way with my parents,"
},
{
"start": 656,
"end": 659,
"text": " a lot of university-bred startup founders feel this way."
},
{
"start": 659,
"end": 661,
"text": " They have pressure from their parents to go work for Google."
},
{
"start": 661,
"end": 664,
"text": " He said, you know, there is no more stability in going to work for a Blackberry or a RIM"
},
{
"start": 664,
"end": 666,
"text": " than there is in going to work for yourself,"
},
{
"start": 666,
"end": 671,
"text": " because at Blackberry or RIM, you are basically a function of someone else's destiny."
},
{
"start": 671,
"end": 673,
"text": " And when you start your own thing, it is all you."
},
{
"start": 673,
"end": 675,
"text": " And the only person you can blame for failure is yourself."
},
{
"start": 675,
"end": 678,
"text": " And if you are not someone who likes failure, you won't fail."
},
{
"start": 678,
"end": 680,
"text": " You will find a way to ultimately succeed."
},
{
"start": 680,
"end": 682,
"text": " And that's what I told my mom. And she was like, you're right."
},
{
"start": 682,
"end": 685,
"text": " This is the time to do this thing. This is cool."
},
{
"start": 685,
"end": 687,
"text": " And that's what I tried to tell Devin's mom."
},
{
"start": 687,
"end": 690,
"text": " And, you know, she didn't like me for a little while,"
},
{
"start": 690,
"end": 692,
"text": " but eventually we got to a point where there was revenue"
},
{
"start": 692,
"end": 695,
"text": " and there was stability in our business that had made sense."
},
{
"start": 695,
"end": 699,
"text": " And he jumped ship and he did it early and he wanted it and he pushed for it."
},
{
"start": 699,
"end": 702,
"text": " And that's when ultimately the company started."
},
{
"start": 702,
"end": 707,
"text": " That was the place to work. That was the hot thing for a number of years,"
},
{
"start": 707,
"end": 710,
"text": " back in the early 2000s, late 90s."
},
{
"start": 710,
"end": 715,
"text": " And that made it, you know, I think as another startup coming up at that time,"
},
{
"start": 715,
"end": 717,
"text": " it would have been awful tough to get talent."
},
{
"start": 717,
"end": 721,
"text": " But we're fortunate now that that spotlight is a little bit off them"
},
{
"start": 721,
"end": 724,
"text": " and we can start looking at the great companies that are forming here locally."
},
{
"start": 724,
"end": 727,
"text": " And you have incredible talent coming out of there."
},
{
"start": 727,
"end": 732,
"text": " Our CMO was a senior guy at Blackberry, was the youngest VP in their history."
},
{
"start": 732,
"end": 734,
"text": " And he's joined us now."
},
{
"start": 734,
"end": 738,
"text": " He's just a super intelligent guy that, you know, Blackberry went through"
},
{
"start": 738,
"end": 740,
"text": " and trained him up."
},
{
"start": 740,
"end": 743,
"text": " And he's, you know, it's incredible to have talent like that."
},
{
"start": 743,
"end": 746,
"text": " That's very hard to find. Be local."
},
{
"start": 746,
"end": 751,
"text": " We're here at the University of Waterloo in front of Engineering 5,"
},
{
"start": 751,
"end": 753,
"text": " which is not the most creative name for a building,"
},
{
"start": 753,
"end": 758,
"text": " but it is the hub for all those amazing co-op students we've been hearing about."
},
{
"start": 758,
"end": 761,
"text": " I'm going to sit down with the Dean of Engineering to talk to her about"
},
{
"start": 761,
"end": 765,
"text": " what it is about this place and about this curriculum that makes it so special."
},
{
"start": 769,
"end": 772,
"text": " Could you break down for me what the co-op program is?"
},
{
"start": 772,
"end": 776,
"text": " The co-op education, or the cooperative education,"
},
{
"start": 776,
"end": 779,
"text": " is a structured system of combining classroom learning"
},
{
"start": 779,
"end": 782,
"text": " with practical work experience."
},
{
"start": 782,
"end": 787,
"text": " So how it is structured is when the student comes in on the fall term,"
},
{
"start": 787,
"end": 790,
"text": " they will complete four months of school work,"
},
{
"start": 790,
"end": 794,
"text": " and then half of them will go out to work for another four months."
},
{
"start": 794,
"end": 799,
"text": " And it alternates school and work, school and work, until they graduate."
},
{
"start": 799,
"end": 805,
"text": " And students can also use that time to start a start-up as well?"
},
{
"start": 805,
"end": 809,
"text": " Yes. So co-op itself, the structure remains the same."
},
{
"start": 809,
"end": 811,
"text": " We have evolved over time."
},
{
"start": 811,
"end": 816,
"text": " The innovation of co-op is to see what students aspire to,"
},
{
"start": 816,
"end": 817,
"text": " what are they interested in doing."
},
{
"start": 817,
"end": 820,
"text": " And we find that an increasing number of students are interested"
},
{
"start": 820,
"end": 821,
"text": " in starting up their companies."
},
{
"start": 821,
"end": 827,
"text": " So what we do is we have an enterprise co-op, the e-co-op program,"
},
{
"start": 827,
"end": 829,
"text": " which started about six, seven years ago."
},
{
"start": 829,
"end": 833,
"text": " And the students, rather than going out to work for industry,"
},
{
"start": 833,
"end": 835,
"text": " they will start up their own companies."
},
{
"start": 835,
"end": 839,
"text": " So they will register with a Conrad Center and have a mentor"
},
{
"start": 839,
"end": 843,
"text": " to help them make sure that they're spending time starting the company."
},
{
"start": 843,
"end": 847,
"text": " And they will check in every two weeks to make sure that they're making progress."
},
{
"start": 847,
"end": 853,
"text": " And they get also a lot of advice and mentoring from venture capitalists"
},
{
"start": 853,
"end": 857,
"text": " in the area, angel investors, and also the professors at the Conrad Center."
},
{
"start": 857,
"end": 859,
"text": " What did you do for your co-op?"
},
{
"start": 859,
"end": 860,
"text": " I did some management consulting."
},
{
"start": 860,
"end": 864,
"text": " I did some pure engineering, software development type stuff,"
},
{
"start": 864,
"end": 866,
"text": " and project management stuff as well."
},
{
"start": 866,
"end": 870,
"text": " So I was at RIM locally, which is obviously a big part of the local community here."
},
{
"start": 870,
"end": 874,
"text": " And then I spent some time in Toronto and in St. Louis as well."
},
{
"start": 874,
"end": 877,
"text": " What was that portion of your work experience at RIM like?"
},
{
"start": 877,
"end": 880,
"text": " So you just graduated, you had relationships from the co-op,"
},
{
"start": 880,
"end": 882,
"text": " and then you were just like, hey guys, I'm back."
},
{
"start": 882,
"end": 885,
"text": " You know, nothing really changed from co-op to full-time,"
},
{
"start": 885,
"end": 888,
"text": " and I think that's the huge benefit of a co-op experience,"
},
{
"start": 888,
"end": 894,
"text": " is that you can come in being a very ready-to-go employee."
},
{
"start": 894,
"end": 898,
"text": " Like I'd already worked there for a year in basically the same job."
},
{
"start": 898,
"end": 901,
"text": " And that's why we hire co-ops at Vidyard today too,"
},
{
"start": 901,
"end": 905,
"text": " is the ultimate goal is to recruit them after they graduate."
},
{
"start": 905,
"end": 909,
"text": " Let's say there's a student here right now, and she's working on brilliant technology."
},
{
"start": 909,
"end": 910,
"text": " Yes."
},
{
"start": 910,
"end": 912,
"text": " Who owns that intellectual property?"
},
{
"start": 912,
"end": 917,
"text": " Well, that is one of the interesting and important starting points"
},
{
"start": 917,
"end": 923,
"text": " of the University of Waterloo, and that is create your own intellectual property."
},
{
"start": 923,
"end": 927,
"text": " So when you have an idea and you create it, you own it."
},
{
"start": 927,
"end": 929,
"text": " The Dean of Engineering has no..."
},
{
"start": 929,
"end": 930,
"text": " You don't even get a little taste?"
},
{
"start": 930,
"end": 932,
"text": " No, not even a little taste."
},
{
"start": 932,
"end": 937,
"text": " You know, when you feel and you know that you own the intellectual property,"
},
{
"start": 937,
"end": 939,
"text": " you have freedom."
},
{
"start": 939,
"end": 943,
"text": " You have the freedom to speak, you have the freedom to talk about it,"
},
{
"start": 943,
"end": 947,
"text": " you have the freedom to build it, and the freedom to know that you can walk away with it."
},
{
"start": 947,
"end": 951,
"text": " It gives them the confidence that they can walk out of here and start a company."
},
{
"start": 951,
"end": 954,
"text": " This is great for the nation, it's really good for the country."
},
{
"start": 956,
"end": 963,
"text": " I do think that there is quite a bit of a talk about the decline of BlackBerry."
},
{
"start": 963,
"end": 968,
"text": " Well, the founder of BlackBerry was a student at Electrical Engineering here at Waterloo,"
},
{
"start": 968,
"end": 974,
"text": " Mike Lazaridis, and then when you think about the guts he had to start a company,"
},
{
"start": 974,
"end": 983,
"text": " and when he was very young, and to develop the idea of a smartphone, right?"
},
{
"start": 983,
"end": 988,
"text": " And that kind of confidence and guts made a difference for this region."
},
{
"start": 988,
"end": 993,
"text": " BlackBerry may have contracted in size a little bit,"
},
{
"start": 993,
"end": 998,
"text": " but they are still the largest tech company in Canada."
},
{
"start": 998,
"end": 1006,
"text": " So it grew very quickly, it had to contract a bit, but it's still the largest,"
},
{
"start": 1006,
"end": 1017,
"text": " and it has provided the sentiment that we have the talent and the guts to move in the area of technology."
},
{
"start": 1017,
"end": 1020,
"text": " We are the technological hub, I believe, of Canada."
},
{
"start": 1020,
"end": 1026,
"text": " Do you think maybe it even helped motivate founders even more,"
},
{
"start": 1026,
"end": 1030,
"text": " knowing that this once-Titan had fallen and there was an opportunity?"
},
{
"start": 1030,
"end": 1035,
"text": " Oh, I don't doubt it, because now there is the whole velocity scene happening of the garage"
},
{
"start": 1035,
"end": 1038,
"text": " with all sorts of companies in there."
},
{
"start": 1038,
"end": 1044,
"text": " It's always handy to have that one trailblazer, that one idol, I guess, to starting something up."
},
{
"start": 1044,
"end": 1049,
"text": " So Mike can be that idol to other founders that potentially are considering it."
},
{
"start": 1049,
"end": 1052,
"text": " There is an example of it going and succeeding."
},
{
"start": 1052,
"end": 1055,
"text": " And so everybody thought that about BlackBerry."
},
{
"start": 1055,
"end": 1060,
"text": " There wasn't a day that went by that the front page of the record had something about BlackBerry in it."
},
{
"start": 1060,
"end": 1063,
"text": " And so when BlackBerry started to flounder, people started to get very worried."
},
{
"start": 1063,
"end": 1065,
"text": " Like, is this community going to be screwed?"
},
{
"start": 1065,
"end": 1068,
"text": " And the important thing to remember is there are 600,000 people in this community."
},
{
"start": 1068,
"end": 1074,
"text": " I think there is actually 750 in Kitchener and Waterloo, and 10,000 of them worked at BlackBerry."
},
{
"start": 1074,
"end": 1078,
"text": " So it wasn't like a huge number of people, but it was a huge number of knowledge workers."
},
{
"start": 1078,
"end": 1083,
"text": " And BlackBerry cast such a huge shadow on everything that was happening technology-wise in this community"
},
{
"start": 1083,
"end": 1086,
"text": " for so long that nobody even knew that start-ups existed."
},
{
"start": 1086,
"end": 1089,
"text": " And BlackBerry did lay off a ton of people, but they all got displaced."
},
{
"start": 1089,
"end": 1095,
"text": " And a ton of those people were commuting in from Toronto and just found jobs at Oracle or other businesses that have big offices there."
},
{
"start": 1095,
"end": 1102,
"text": " And so I haven't actually seen the impact of that, other than the fact that we have a number of great people and really smart people"
},
{
"start": 1102,
"end": 1105,
"text": " that left BlackBerry when that started happening in search of greener pastures."
},
{
"start": 1105,
"end": 1108,
"text": " So it hasn't been a bad thing for any reason."
},
{
"start": 1108,
"end": 1111,
"text": " And what do you hope Big Yard is doing years from now?"
},
{
"start": 1111,
"end": 1118,
"text": " It's hard to imagine, but I think we're going to build a really great technology powerhouse."
},
{
"start": 1118,
"end": 1126,
"text": " And I think that we do it for the team members, we do it for Kitchener and Waterloo, we do it for Canada,"
},
{
"start": 1126,
"end": 1130,
"text": " and we do it for just being really passionate about what we're building."
},
{
"start": 1130,
"end": 1135,
"text": " And you'll continue to, I presume, poach talent from BlackBerry and from the university here?"
},
{
"start": 1135,
"end": 1139,
"text": " Oh, absolutely. This is our headquarters, this is our home."
},
{
"start": 1139,
"end": 1147,
"text": " And again, there's so much great talent, whether it be coming out of companies like BlackBerry or whether it be straight out of school or folks we have to import."
},
{
"start": 1147,
"end": 1154,
"text": " And I think we're at the scale now where we can attract folks from the bigger cities, from Silicon Valley, from Toronto."
},
{
"start": 1154,
"end": 1161,
"text": " And Waterloo's got a great brand and it's a very exciting place. So we're going to grow into it."
},
{
"start": 1163,
"end": 1166,
"text": " We're here in the anechoic chamber of the University of Waterloo."
},
{
"start": 1166,
"end": 1172,
"text": " There is no noise here, just signal. That's what you need when you want to take a longer term perspective on things."
},
{
"start": 1172,
"end": 1176,
"text": " It's exactly what the university has done with regard to intellectual property."
},
{
"start": 1176,
"end": 1186,
"text": " Instead of obsessing over every idea in the head of their students, they're trying to give them freedom so they can go off and create amazing things that only benefits the university long term."
},
{
"start": 1186,
"end": 1192,
"text": " Likewise, when a founder has a decision to take an early acquisition and she decides not to, she's doubling down on herself."
},
{
"start": 1192,
"end": 1196,
"text": " She's taking that longer term perspective on what that startup can one day be."
},
{
"start": 1196,
"end": 1204,
"text": " It's that same mentality that has allowed the region of Waterloo to not look at the decline of BlackBerry as a decline of their community."
},
{
"start": 1204,
"end": 1212,
"text": " Instead, it just means a richer, more diverse ecosystem. Many, many more startups now that, if anything, have just made it a stronger place."
},
{
"start": 1212,
"end": 1217,
"text": " Vidyard data and analytics show that more customers than ever are opting for a mobile experience."
},
{
"start": 1217,
"end": 1221,
"text": " But mobile apps can do so much more than order food or book massages."
},
{
"start": 1221,
"end": 1226,
"text": " Mobile point of sale apps like Vantiv allow small businesses to accept credit and debit as payment."
},
{
"start": 1226,
"end": 1230,
"text": " The system also ties in with your inventory system so you always know when you're low on something."
},
{
"start": 1230,
"end": 1235,
"text": " Health tracking apps allow patients to monitor their heart rate and send the results directly to their doctors."
},
{
"start": 1235,
"end": 1241,
"text": " Companies are even using mobile apps to make it easy for employees to clock in and supervisors to manage their reports."
},
{
"start": 1241,
"end": 1243,
"text": " How can a mobile app help your business?"
},
{
"start": 1243,
"end": 1261,
"text": " For more business advice, visit AT&T's Business Circle."
},
{
"start": 1261,
"end": 1273,
"text": " Oh Canada, our home and native land."
}
] |
dlwvVTCUjWg | Right now, sex isn't perfect. Women still get pregnant when they don't want to, and they still die in childbirth. Humans are also still at risk for sexually transmitted infections, which have become harder to treat because many diseases are becoming resistant to antibiotics. And the condom? Lots of people would still rather go without. So we still have some stuff to fix. But how, exactly, will sex change in the future? One technology people are excited about is the vaginal ring. A ring that, when inserted in a woman's vagina, would slowly release a hormonal contraceptive and an anti-HIV drug that prevents people from becoming infected. Or we might see the advent of a gel with the same capabilities that women could apply 12 hours before having sex. And for men who want a long-lasting, reversible contraceptive, the future of sex might look like an injection of gold nanoparticles that takes place in the testicles. When heated by an infrared laser, these particles would cause sperm to die, but they wouldn't kill the cells that produce sperm. These futuristic contraceptives don't protect against STIs like gonorrhea or herpes. So what we might actually need to do is find a way to redesign the male condom. Some researchers want to make it easier to put on, wrapping around the penis instead of unfolding over the tip. Or we could use plastics to make them stronger, thinner, and softer. All changes that would also make them more fun to use. The polymers used in these condoms could even release STI-killing drugs when they warm up. The biggest question is whether we'll still want to have sex at all. Virtual technologies like Oculus Rift might one day help couples in long-distance relationships maintain a sex life. Some people think virtual worlds that combine robotic body parts and neural interfaces will one day become as natural and mainstream as the missionary position. With all the danger of swapping bodily fluids, maybe we'll decide it's safer to do everything over the web. But I don't really buy that. Humans are social animals, and sex is one of our most basic desires. We can change the technologies and social customs that surround sex, but the act itself is still the same as it was hundreds of years ago. The next hundred years will change a lot, but sex might be the one thing that stays the same. | [
{
"start": 0,
"end": 7.640000000000001,
"text": " Right now, sex isn't perfect."
},
{
"start": 7.640000000000001,
"end": 11.040000000000001,
"text": " Women still get pregnant when they don't want to, and they still die in childbirth."
},
{
"start": 11.040000000000001,
"end": 14.44,
"text": " Humans are also still at risk for sexually transmitted infections, which have become"
},
{
"start": 14.44,
"end": 18.18,
"text": " harder to treat because many diseases are becoming resistant to antibiotics."
},
{
"start": 18.18,
"end": 19.18,
"text": " And the condom?"
},
{
"start": 19.18,
"end": 20.72,
"text": " Lots of people would still rather go without."
},
{
"start": 20.72,
"end": 22.56,
"text": " So we still have some stuff to fix."
},
{
"start": 22.56,
"end": 25.68,
"text": " But how, exactly, will sex change in the future?"
},
{
"start": 25.68,
"end": 28.16,
"text": " One technology people are excited about is the vaginal ring."
},
{
"start": 28.16,
"end": 32.44,
"text": " A ring that, when inserted in a woman's vagina, would slowly release a hormonal contraceptive"
},
{
"start": 32.44,
"end": 35.8,
"text": " and an anti-HIV drug that prevents people from becoming infected."
},
{
"start": 35.8,
"end": 39.72,
"text": " Or we might see the advent of a gel with the same capabilities that women could apply 12"
},
{
"start": 39.72,
"end": 41.22,
"text": " hours before having sex."
},
{
"start": 41.22,
"end": 45.08,
"text": " And for men who want a long-lasting, reversible contraceptive, the future of sex might look"
},
{
"start": 45.08,
"end": 48.480000000000004,
"text": " like an injection of gold nanoparticles that takes place in the testicles."
},
{
"start": 48.480000000000004,
"end": 52.44,
"text": " When heated by an infrared laser, these particles would cause sperm to die, but they wouldn't"
},
{
"start": 52.44,
"end": 54.16,
"text": " kill the cells that produce sperm."
},
{
"start": 54.16,
"end": 58.81999999999999,
"text": " These futuristic contraceptives don't protect against STIs like gonorrhea or herpes."
},
{
"start": 58.81999999999999,
"end": 62.28,
"text": " So what we might actually need to do is find a way to redesign the male condom."
},
{
"start": 62.28,
"end": 65.36,
"text": " Some researchers want to make it easier to put on, wrapping around the penis instead"
},
{
"start": 65.36,
"end": 66.75999999999999,
"text": " of unfolding over the tip."
},
{
"start": 66.75999999999999,
"end": 69.88,
"text": " Or we could use plastics to make them stronger, thinner, and softer."
},
{
"start": 69.88,
"end": 72.38,
"text": " All changes that would also make them more fun to use."
},
{
"start": 72.38,
"end": 76.47999999999999,
"text": " The polymers used in these condoms could even release STI-killing drugs when they warm up."
},
{
"start": 76.47999999999999,
"end": 79.03999999999999,
"text": " The biggest question is whether we'll still want to have sex at all."
},
{
"start": 79.03999999999999,
"end": 82.96,
"text": " Virtual technologies like Oculus Rift might one day help couples in long-distance relationships"
},
{
"start": 82.96,
"end": 84.46,
"text": " maintain a sex life."
},
{
"start": 84.46,
"end": 88.16,
"text": " Some people think virtual worlds that combine robotic body parts and neural interfaces will"
},
{
"start": 88.16,
"end": 91.6,
"text": " one day become as natural and mainstream as the missionary position."
},
{
"start": 91.6,
"end": 95.36,
"text": " With all the danger of swapping bodily fluids, maybe we'll decide it's safer to do everything"
},
{
"start": 95.36,
"end": 96.36,
"text": " over the web."
},
{
"start": 96.36,
"end": 97.63999999999999,
"text": " But I don't really buy that."
},
{
"start": 97.63999999999999,
"end": 100.96,
"text": " Humans are social animals, and sex is one of our most basic desires."
},
{
"start": 100.96,
"end": 104.88,
"text": " We can change the technologies and social customs that surround sex, but the act itself"
},
{
"start": 104.88,
"end": 107.11999999999999,
"text": " is still the same as it was hundreds of years ago."
},
{
"start": 107.11999999999999,
"end": 110.56,
"text": " The next hundred years will change a lot, but sex might be the one thing that stays"
},
{
"start": 110.56,
"end": 117.48,
"text": " the same."
}
] |
G4711DoohXw | Hey, hey, hey, hey, hey, hey. | [
{
"start": 60,
"end": 65,
"text": " Hey, hey, hey, hey, hey, hey."
}
] |
dGVomVsEwGM | Imagine a service for private group chat and photo sharing with more than 700 million people using it every month, and they're putting up 2.5 million posts and links and comments and photos every month too. You'd think that would be a pretty popular app, but there's no app for that yet. But Facebook is trying to fix that. That service is groups, and until now it's been buried a few levels deep inside Facebook's apps. Seriously, this is how you get to it. You open the app, then you tap over here to more, then you scroll down to find your group groups, then you tap on a group. So this is a groups app. You've got a bunch of little Facebook groups, each with their own bubble. You can reorder them, you can search for groups, and you can make new groups. When you tap into a group, it looks and acts just like the Facebook news feed. But unlike the news feed, the rules of the group make it really easy to know who can see your stuff. It's either public, closed, or secret. Closed groups can be searched and found and you can see who's in them, but you need an invite to actually see what's inside them. Secret groups are just plain secret. Whenever you make a new post, there's a big indicator telling you who can see it. Just like with Facebook, you can put up photos and comments, tag your friends, and scroll through it just like the main news feed. There's practically nothing new here at all. It's all just stuff you've done before in the app, just better. There are a few gestures to help you get around, some subtle sound effects, and in general, it's just faster than the main Facebook app. For example, it's easier to see who's in a group and mess around with notification settings and permissions and all the other stuff you might want to change within a group. Heck, you can even add an individual group directly to your home screen. It wouldn't be a standalone app without a bunch of tabs, and so here they are. There's a tab that collates all your notifications, a tab for discovering new groups, and a tab for settings. Facebook isn't getting rid of the groups in the main app, unlike what it did with Messenger. That's probably a relief for those 700 million users, but for people who use groups a ton, the new app might be better. It gives you a chance to better manage all your notifications so you don't miss out on anything from your most important groups, but you can skip past the other stuff. Facebook is hoping you're going to use it with your family, your groups of friends, and maybe even with your significant other. And if they're right, a few years from now, that 700 million might be over a billion. That's a lot of pictures of breakfast. | [
{
"start": 0,
"end": 6.2,
"text": " Imagine a service for private group chat and photo sharing with more than 700 million people"
},
{
"start": 6.2,
"end": 11.08,
"text": " using it every month, and they're putting up 2.5 million posts and links and comments"
},
{
"start": 11.08,
"end": 12.72,
"text": " and photos every month too."
},
{
"start": 12.72,
"end": 16.66,
"text": " You'd think that would be a pretty popular app, but there's no app for that yet."
},
{
"start": 16.66,
"end": 19.52,
"text": " But Facebook is trying to fix that."
},
{
"start": 19.52,
"end": 23.76,
"text": " That service is groups, and until now it's been buried a few levels deep inside Facebook's"
},
{
"start": 23.76,
"end": 24.76,
"text": " apps."
},
{
"start": 24.76,
"end": 26.36,
"text": " Seriously, this is how you get to it."
},
{
"start": 26.36,
"end": 29.96,
"text": " You open the app, then you tap over here to more, then you scroll down to find your group"
},
{
"start": 29.96,
"end": 31.28,
"text": " groups, then you tap on a group."
},
{
"start": 31.28,
"end": 32.28,
"text": " So this is a groups app."
},
{
"start": 32.28,
"end": 34.92,
"text": " You've got a bunch of little Facebook groups, each with their own bubble."
},
{
"start": 34.92,
"end": 38.08,
"text": " You can reorder them, you can search for groups, and you can make new groups."
},
{
"start": 38.08,
"end": 41.5,
"text": " When you tap into a group, it looks and acts just like the Facebook news feed."
},
{
"start": 41.5,
"end": 44.58,
"text": " But unlike the news feed, the rules of the group make it really easy to know who can"
},
{
"start": 44.58,
"end": 45.58,
"text": " see your stuff."
},
{
"start": 45.58,
"end": 48.2,
"text": " It's either public, closed, or secret."
},
{
"start": 48.2,
"end": 51.519999999999996,
"text": " Closed groups can be searched and found and you can see who's in them, but you need an"
},
{
"start": 51.519999999999996,
"end": 53.96,
"text": " invite to actually see what's inside them."
},
{
"start": 53.96,
"end": 55.88,
"text": " Secret groups are just plain secret."
},
{
"start": 55.88,
"end": 59.28,
"text": " Whenever you make a new post, there's a big indicator telling you who can see it."
},
{
"start": 59.28,
"end": 62.36,
"text": " Just like with Facebook, you can put up photos and comments, tag your friends, and scroll"
},
{
"start": 62.36,
"end": 64.12,
"text": " through it just like the main news feed."
},
{
"start": 64.12,
"end": 65.96000000000001,
"text": " There's practically nothing new here at all."
},
{
"start": 65.96000000000001,
"end": 68.8,
"text": " It's all just stuff you've done before in the app, just better."
},
{
"start": 68.8,
"end": 72.32000000000001,
"text": " There are a few gestures to help you get around, some subtle sound effects, and in general,"
},
{
"start": 72.32000000000001,
"end": 74.2,
"text": " it's just faster than the main Facebook app."
},
{
"start": 74.2,
"end": 77.54,
"text": " For example, it's easier to see who's in a group and mess around with notification settings"
},
{
"start": 77.54,
"end": 80.6,
"text": " and permissions and all the other stuff you might want to change within a group."
},
{
"start": 80.6,
"end": 83.64,
"text": " Heck, you can even add an individual group directly to your home screen."
},
{
"start": 83.64,
"end": 87.24000000000001,
"text": " It wouldn't be a standalone app without a bunch of tabs, and so here they are."
},
{
"start": 87.24,
"end": 90.75999999999999,
"text": " There's a tab that collates all your notifications, a tab for discovering new groups, and a tab"
},
{
"start": 90.75999999999999,
"end": 92.19999999999999,
"text": " for settings."
},
{
"start": 92.19999999999999,
"end": 96,
"text": " Facebook isn't getting rid of the groups in the main app, unlike what it did with Messenger."
},
{
"start": 96,
"end": 100.64,
"text": " That's probably a relief for those 700 million users, but for people who use groups a ton,"
},
{
"start": 100.64,
"end": 101.64,
"text": " the new app might be better."
},
{
"start": 101.64,
"end": 105.11999999999999,
"text": " It gives you a chance to better manage all your notifications so you don't miss out"
},
{
"start": 105.11999999999999,
"end": 109.03999999999999,
"text": " on anything from your most important groups, but you can skip past the other stuff."
},
{
"start": 109.03999999999999,
"end": 111.32,
"text": " Facebook is hoping you're going to use it with your family, your groups of friends,"
},
{
"start": 111.32,
"end": 113.19999999999999,
"text": " and maybe even with your significant other."
},
{
"start": 113.2,
"end": 117.60000000000001,
"text": " And if they're right, a few years from now, that 700 million might be over a billion."
},
{
"start": 117.6,
"end": 143.76,
"text": " That's a lot of pictures of breakfast."
}
] |
FVg-ydDPtWk | History itself began only when men carved their exploits and visions in stone and clay, and traced them in crude ink over parchment and papyrus, striving to live in eternal memory through the written word. As history began with writing, it has continued with printed records. Books were the great treasures of the earliest civilizations. Today they are the great means of communication between people and nations. Oh, I didn't see you there. I was just reading this book. I know what you're thinking, Alexis, that's not a book, it's a phone. And you're right, it is a phone. I'm reading on an app called Wattpad, which allows me to read millions of e-books written by people all over the world. Just anyone can start writing. In fact, the one I'm reading right now is called High Times at City Hall. It's a fictional account about Mayor Rob Ford, which is appropriate because I'm here in Toronto, home of Wattpad. And I'm intrigued because I've got a bunch of questions for this company, like how are they so huge in the Philippines? And what are they going to do now that Amazon has gotten into their space and is trying to eat their lunch? And finally, how they can turn this passion for writing into real maple scented money for their users and their company. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200 event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. Don't build a feature. That's a mantra many startups hear from experienced entrepreneurs and investors. If your whole idea for a company is something a tech titan is likely to simply bolt on to their immensely popular product, then your entire company is at stake. For Wattpad, which built a platform for collaborative writing, this challenge takes the form of Amazon's newest venture, WriteOn. Amazon has a history of squeezing smaller competitors out of business, and WriteOn will connect with the company's immensely popular e-book store and Kindle devices. Wattpad has a big lead, with millions of users already contributing writing regularly. Now it will need to figure out how to stop Amazon from stealing its thunder. So anyone can be a writer. Do you really believe that? I think everyone has a story to tell. I think to tell it in a compelling way, in a way that is interesting for readers, takes practice. You need to learn that, right? And I think Wattpad becomes a tool and a platform in which you can do that. You have an idea? Write that first chapter, that first paragraph, and put it up there and see if it resonates with people, see if people want to hear more. It kind of gives you a lot of motivation to continue doing that. The way I describe Wattpad is that it's a place for people to escape, connect, and express through stories. And Wattpad stories are really unique. They are made for mobile, they are highly serialized, and they are a place for writers and readers to connect with each other. So how many people are sharing or writing stories right now on Wattpad? Well, a lot of writers are also readers, and readers are also writers. So on a monthly basis, we have over 35 million users. We've created a community in which writers and readers are extremely positive about the entire act of storytelling. So as a writer, Wattpad is a really safe place to be to not just get feedback about your story, but get a lot of positive encouragement about the whole process of writing. You find this audience, you find this community, and it's a way of sharing your writing with a low-risk kind of a way. You know, my wife did my cover design for me. I kind of started out slowly, I was getting, you know, 10, 20 reads a day, and then the day I got, like, I was on the feature on the main page, it was like a thousand reads a day. Overnight! I think I found that my calling is in writing, and Wattpad has given me the platform to grow as a person, as a writer. Without Wattpad, I wouldn't be writing, and now it's sort of my full-time aspiration, my full-time passion. What are some of your biggest success stories? Anna Todd, she started writing a One Direction fan fiction on Wattpad last year. That was going to be my idea. She's gotten over a billion reads on Wattpad, and Simon Schuster published her book, and Paramount announced a film deal. Okay, wait, so they're making a film out of fan fiction she wrote on Wattpad about One Direction? Right. All right, so Wattpad's got millions of users. Traffic is booming. When that happens, it usually gets the attention of large companies, like Amazon, which has just unveiled a new product called Write-On, which looks suspiciously a lot like Wattpad. Historically, large incumbent companies don't kill startups. Even if they copy them feature by feature, they can't replicate what that startup does. There's just too much inertia, too much momentum in that big company to adapt. So it's always flattering when an incumbent tries to copy a startup. Right, Amazon's got their Write-On product. What's the argument for using Wattpad, continuing to use Wattpad as opposed to Amazon's new thing? Amazon's Write-On is very interesting. They really repackaged their Kindle. It's still very much transactional based on the finished piece of work. So with Write-On, writers are writing their whole story, handing it over to Amazon, and praying that Amazon picks it up and decides to publish it for them. Most writers on Wattpad are not looking for that. Wattpad writers have a story to tell. The way to do that is from day one, start connecting, start building readers. So I think Amazon's approach is very much based on their existing model of getting content and selling it to readers. Yeah, Amazon has done a very good job, certainly in the e-reader market and getting penetration there. But they still started out as a logistics company, and in many ways they still are, like moving physical things, whether it's by drone or by messenger, whatever. They still move its physical atoms. Going forward, without all of the baggage of physical infrastructure, you all are seeing the world pretty much how I think most of us will assume it is going to be in 10, 20, 30 years. So I wonder, what is the new world of publishing 10 years from now, when Wattpad is the incumbent? Five, ten years from now, the content is going to be free, and then it's about how do writers make money after they've given away their free content. Not all that different from musicians today. So we started back in 2006. Imagine a time, 2006, before iPhone, before the Kindle, before Android. Social media didn't really exist. I love reading, I read a lot, and I wanted to read wherever I happened to be, and there was really no other way to do that. All I had on me was my old Nokia candy bar phone, and I thought, well, I'm an engineer, I can figure out a solution to this. So over a weekend I put together this prototype that was really the first cloud-based e-reader. That is, you go to the website, upload your story, and then poof, you can read it on your phone. And I pinged a bunch of people that I knew, reached out to Alan, my co-founder, and he said, you know what, I'm working on a similar idea, we need to get together. Wow, and cloud wasn't even a buzzword back then, it's ahead of the game. We were really excited, and then we blasted it out to all our friends, posted it on blogs and forums and the like, and then nothing happened. Nobody was using it. Everyone thought it was crazy, like why would I want to read on my tiny mobile phone, it didn't make any sense. So I would say the first couple of years was a pretty slow grind. And then when did you know you were on to something? I think as the devices got more sophisticated, the screens got larger, data plans became more available. That's when we started seeing users really adopt this in the way that we had originally envisioned, that is, using a mobile phone as a primary reading device no matter where you were. This is Wattpad? This is Wattpad. And I'm told there are millions of authors using this to write stories and they're all here? No, they're all over the world, but we have about 100 people who are full-time employed here. Okay. All of the titles that are on here are titles of actual stories that are on Wattpad. Zombie Rock, that's really good. We've got a product team in here, we've got a community team working in here, no office is really open concept, open layout. And that just allows us to all collaborate and connect with each other. How did you end up here? I actually wrote a story on Wattpad. What's the story? It's called What's Next. I made it sound fictional in tone, but it was essentially going over my resume. It was two chapters long, the third chapter said, look, you can't hear the rest of the story if you don't bring Danielle in for an interview. So right then and there, I kind of followed all of my potential bosses on Wattpad. I said, this is the story of why I want to work for Wattpad and I got called in for an interview. That is such an unconventionally awesome way to apply for a job. How long ago was that? That was two years ago. Wow. Yeah, and I was employee number 23. These are real quotes from Wattpad users about their connection to Wattpad, so you'll see that throughout the office. I have always loved reading, but never had confidence to write anything myself. That feeling you get when someone leaves a nice comment on your profile. So rare in the internet these days. Anytime you create a platform, there's no way to know how people are actually going to use it. When Wattpad started out, they thought people would love to just read e-books. It turns out they wanted to write them too. Now, no one could have predicted that it would be so popular in the Philippines. It's such a success, Wattpad has actually got a TV show where every week they take one of those user-generated stories and turn it into a TV episode. That's the thing about the internet, once you put something online, you lose control. And that's a good thing. I am Felicity Sandoval, but you can call me City. The city I live in is FBCity. Is the Wattpad show in the Philippines in Tagalog or is it in English? It's in Taglish. It's half and half. What? Yeah, so you can watch it and figure out what's going on until you go into these monologues and you have no idea what's going on. What if you can just tag the super heartthrob on your campus? Guys, you're going to Vista? OMG! I'm supposed to tag Kaivan Bertolome. It's just a really particular demographic, really particular audience. I will tell you, you'd say that, except it trends worldwide. So it is massively socialized. Because of expats? No, because of the Philippines. If the Philippines is that strong socially, then they can drive worldwide trending on Twitter when Wattpad presents. Did the show come about because some producer in the Philippines was like, this thing is amazing, everyone loves this content, we want to produce a show out of it. Which comes first? Does Wattpad see all the traffic and then find people in the Philippines to produce the show or is it the other way around? This one was pretty organic. Wattpad was already really big in the Philippines and so it was already at that household name phase where people are spending billions of minutes on Wattpad and so they really already knew about Wattpad. And then within the Philippines, many of their top movies, many of their top films all came off of Wattpad. So the natural extension was to bring it to the small screen. Did you all go out of your way to try to build this community in the Philippines? I think one of the things that we did early on was we really made sure that the localization, the translation in Tagalog worked really well on Wattpad and that fostered some of the community and then we had a community specialist on our team who is Filipina and that helped as well. And so what's funny is that if you're on Wattpad, it's not very long before someone writes you from the Philippines and says welcome. Alright, so you guys obviously don't produce dead tree books and it is quite lovely to see here this sculpture of a tree featuring what appear to be Wattpad stories. Yes, that's right. So all of the leaves on the trees are all Wattpad stories. Actually, if you look all around the bottom, these are all stories that originated on Wattpad. This is Abigail Gibbs and if you look at the inside inscription. For Wattpad.com. Harper Collins ended up publishing this book but probably never would have looked at a draft of anything she would have mailed in. And you know, in Abigail's case, she wouldn't have mailed in a draft. She wasn't writing at all before Wattpad. So doubly cool. What does this mean about the role that traditional publishers are playing where, you know, in theory, right, you have these tastemakers who are very smart, very hardworking people who sourced the great idea, who knew, aha, that's going to be big, right? Does that threaten the status quo? Does that threaten their industry? I think they're diversifying their bets, so to speak. So they still do a lot of more traditional publishing, but at the same time, they see that stories like Anna's After is getting over a billion reads online. They know, okay, there's something here and they want to make sure that they're in tune with the current audience space, right? But also, in a sense, a safer bet for them. They know automatically, yes, there's going to be millions of readers from the get go. So I'm Mark Young. I'm a writer and father and professional in the insurance industry. And I've been a writer my whole life, but always have had the full-time job thing going as well, you know, feed the family and all that. But yeah, my writing career has kind of taken off in the last few years, and Wattpad's been a big part of that. What did Wattpad do to change the game? The platform and how the reader interaction was kind of so easy to have happen. If you get a lot of readers on Wattpad, it's almost like you have a huge team of beta readers. You can get feedback, you can get encouragement, and all that's important to writers, you know. If you imagine the physical bookstore, there are some viewers who have never been inside of a physical bookstore, right? From the olden days. There were shelves, there were, you know, a lot of things that you could do with a physical bookstore. There were spaces that were divided in sections by genre. It would have been rare, I think, in a purely physical world for someone who is into, you know, young adult, One Direction, fan fiction, to have stumbled into, say, your section. What does it mean that you get exposure to just a broader audience, that sort of serendipity? Is that helpful for you or is it frustrating? You're just like, get off my lawn. Not at all, no, I think that's good, and I think that kind of cross-genre pollination that Wattpad allows, it's like everybody's all in there together, and somebody follows you today, and you kind of go and look on their profile, you see what's on their reading lists. It's a very collaborative kind of everybody's sharing interests and enthusiasm. Everybody's a really enthusiastic reader, which is amazing. This day and age, teenagers are out there reading a lot. They're just not reading in the way people used to think about what reading meant. What kind of feedback do you get from the Wattpad community? It makes it mean so much more, because the stuff I write sometimes may be limited in terms of what I've envisioned, but readers come in with their own perceptions, their own backgrounds, their own education and ideas, and it becomes a collaborative process. What does a company like Wattpad do for you as a writer when, I mean, you could be publishing every day? So it kind of liberates me from the need to have perfect writing right off the bat and just bring out the first draft, and it takes a lot of courage to do that. But I think when you keep practicing, you can get a lot of techniques and learn a lot of skills that you need. Even in an age where we all have mobile devices now that are full of games and distractions, how does something like Wattpad compete against Candy Crush? It has been. That's the fun thing. And I guess maybe part of it is this gamification of it, like getting more reads, getting more likes, getting more comments. Maybe it's a way of people putting up their own fiction, and they'll go and read six pieces of fiction and try and get those people to read them. So there's an incentive for authors to even be reading, because that virtuous cycle. Yeah, exactly. And as a reader, I would just say to you, why not add a Kraken to that or some zombies? Maybe, that's possible. What kind of stuff is spiking right now? So One Direction is still definitely very strong, but we're seeing other pop culture references come up. For instance, vampires was a very hot topic a couple of years ago, but not so much now. What about werewolves? Werewolves also on the decline, I think. Jeez. Mummies? Zombies, more so. So you're looking at all this data. If you see here's an area that's clearly on the rise, are there things you do to encourage writers to draw writers in to help get those things moving? A couple of things that we try to do, we certainly promote that to readers. We know that this topic is very popular amongst certain demographic people in certain countries. Then we can promote that to them so that we're kind of pouring fuel to the fire, so we can connect them with the right audience. And writers respond well to this because at the end of the day they want people to read their stuff, so you're giving them the forecast for what they should be writing about. That's something that we're spending a lot more effort on. How do we make use of this data? How do we make use of this information that we have to make it better for our readers and our writers? It's easy for user-generated content platforms to put making money on the back burner while they have high growth. That's what Wattpad's been doing, but now is the time for them to start thinking about how to actually make money. Now the last thing they want to do is do that in a way that just ruins the user experience, because after all, the users are the ones who are creating all the value on Wattpad. But the best case scenario is one where Wattpad makes money and their readers are the ones who are creating all the value on Wattpad. But the best case scenario is one where Wattpad makes money and their authors do too. Let's go a few years in the future, right? Let's assume this momentum continues and this continues. What is the next logical step? Are you thinking ahead, how can I make this into a career? I would love to find a way to make it into a career, but it's a crowded space, it's a game, latest TV show, people are watching on the subway, there's a lot of content out there. So I think storytelling is a kind of content driven thing, no matter what the space is you're trying to fit it into. So I'll keep on working on that. Are you making any money from it? Currently not yet, but hopefully soon. What is your dream scenario? You're putting in serious hours producing stuff that people clearly love. It seems like there should be a way for you to be able to get compensated for this in some way, so that you can keep doing it. I was actually just in a meeting with another Wattpad staff, talking about ways to monetize the writing process and help authors out on a career. So I think that's something we're still working on. I have a lot of multimedia work that I'm doing. I've created, with a local artist, collaborated on these cellphone charms, coffee bean cellphone charms. We want to really help writers close a loop. So for the writers that are very, very serious about writing and want to make a career, we want to give them options and opportunities to actually monetize. So what are some of those options? There's a number of things that we're experimenting with right now. I don't really know if I can talk about it in too much detail, but really the main motivation is that we want to help writers make money off of, not just their story, but also the relationship that they've built with their audience. Last year we tried this experiment that was sort of a fan funding initiative, where we gave writers this platform where they could sort of activate their fan base to help them fund their next story or their next book that they were writing. So that was one way in which we helped writers actually make money off of that community. So kind of like the crowdfunding model. Right. So a writer, because she already has the relationship with her fans, doesn't have to take them to another platform, can say right within their platform, Hey, I want to write this book. Yeah. All right. What motivates writers, people who have other jobs in some cases, to spend all this time and energy writing for free? To get their story heard. In the old world, you spend weeks, months, years writing your manuscript. You send that around to the publishers and they reject sending you a letter of thanks, but we're not interested. That's very demotivating. So the main motivation is really telling the story, having people read it, and appreciating it. That's the main motivation for writers. And like you said, at the end of the day, yes, there are going to be people that are looking to make money from their work. But I believe, first of all, that's a small portion. And secondly, we're going to evolve new ways for these types of writers to make money after they have given away their content for free. What do you want to be doing? What is the dream gig for you? Five years traveling the world and writing a novel in every country I go to. Do you think Wattpad is going to be part of that vision? Definitely, yeah. I think reaching out to readership online is part of the industry now. We can't be separate from that. People no longer just pick up a book and read it, but they're involved in social media, they're involved in the author's life. So that's definitely going to be part of it. I think first drafts will always go on Wattpad and see what readers think about it. I always believe in what Cory Doctorow says, is that the worry is not that people will read you for free, it's that they won't read you. So just getting your work out there is... Just be read. Yeah, be read. It's fitting that here in an international city like Toronto, Wattpad has been able to build a global platform for authors to write works that can be read all over the world. They've been able to connect millions, give people a voice that doesn't require a book deal, and that's awesome. They've built a great platform, and the question is, can they build a great business too? Wattpad thrives because of its devoted users who continue coming back to the service. Whether you run an online community like Wattpad or a brick-and-mortar retail store, building customer loyalty is essential to getting returning customers. Try giving your business a personal touch by sharing photos of you and your staff on your company website, or why not offer specials and online discounts for returning customers? Loyalty cards and giveaways are easy ways to bring back customers and costs next to nothing. If you have a brick-and-mortar store, use the space to host special events for customers. From workshops and demos to guest speakers, these events are a great way to offer more and remind customers why they should be coming back. For more business advice, visit AT&T's Business Circle. | [
{
"start": 0,
"end": 5,
"text": " History itself began only when men carved their exploits and visions in stone and clay,"
},
{
"start": 5,
"end": 8,
"text": " and traced them in crude ink over parchment and papyrus,"
},
{
"start": 8,
"end": 12,
"text": " striving to live in eternal memory through the written word."
},
{
"start": 12,
"end": 17,
"text": " As history began with writing, it has continued with printed records."
},
{
"start": 17,
"end": 20,
"text": " Books were the great treasures of the earliest civilizations."
},
{
"start": 20,
"end": 30,
"text": " Today they are the great means of communication between people and nations."
},
{
"start": 30,
"end": 33,
"text": " Oh, I didn't see you there. I was just reading this book."
},
{
"start": 33,
"end": 37,
"text": " I know what you're thinking, Alexis, that's not a book, it's a phone."
},
{
"start": 37,
"end": 39,
"text": " And you're right, it is a phone."
},
{
"start": 39,
"end": 43,
"text": " I'm reading on an app called Wattpad, which allows me to read millions of e-books"
},
{
"start": 43,
"end": 48,
"text": " written by people all over the world. Just anyone can start writing."
},
{
"start": 48,
"end": 51,
"text": " In fact, the one I'm reading right now is called High Times at City Hall."
},
{
"start": 51,
"end": 57,
"text": " It's a fictional account about Mayor Rob Ford, which is appropriate because I'm here in Toronto,"
},
{
"start": 57,
"end": 59,
"text": " home of Wattpad."
},
{
"start": 59,
"end": 62,
"text": " And I'm intrigued because I've got a bunch of questions for this company,"
},
{
"start": 62,
"end": 65,
"text": " like how are they so huge in the Philippines?"
},
{
"start": 65,
"end": 69,
"text": " And what are they going to do now that Amazon has gotten into their space"
},
{
"start": 69,
"end": 71,
"text": " and is trying to eat their lunch?"
},
{
"start": 71,
"end": 75,
"text": " And finally, how they can turn this passion for writing"
},
{
"start": 75,
"end": 80,
"text": " into real maple scented money for their users and their company."
},
{
"start": 82,
"end": 86,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 86,
"end": 89,
"text": " Over the last year, I went on a 200 event book tour"
},
{
"start": 89,
"end": 93,
"text": " and met people building small empires all across North America."
},
{
"start": 93,
"end": 98,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 101,
"end": 103,
"text": " Don't build a feature."
},
{
"start": 103,
"end": 107,
"text": " That's a mantra many startups hear from experienced entrepreneurs and investors."
},
{
"start": 107,
"end": 111,
"text": " If your whole idea for a company is something a tech titan is likely to simply bolt on"
},
{
"start": 111,
"end": 115,
"text": " to their immensely popular product, then your entire company is at stake."
},
{
"start": 117,
"end": 120,
"text": " For Wattpad, which built a platform for collaborative writing,"
},
{
"start": 120,
"end": 124,
"text": " this challenge takes the form of Amazon's newest venture, WriteOn."
},
{
"start": 124,
"end": 127,
"text": " Amazon has a history of squeezing smaller competitors out of business,"
},
{
"start": 127,
"end": 130,
"text": " and WriteOn will connect with the company's immensely popular e-book store"
},
{
"start": 130,
"end": 132,
"text": " and Kindle devices."
},
{
"start": 132,
"end": 136,
"text": " Wattpad has a big lead, with millions of users already contributing writing regularly."
},
{
"start": 136,
"end": 140,
"text": " Now it will need to figure out how to stop Amazon from stealing its thunder."
},
{
"start": 144,
"end": 148,
"text": " So anyone can be a writer. Do you really believe that?"
},
{
"start": 148,
"end": 151,
"text": " I think everyone has a story to tell."
},
{
"start": 151,
"end": 156,
"text": " I think to tell it in a compelling way, in a way that is interesting for readers,"
},
{
"start": 156,
"end": 158,
"text": " takes practice. You need to learn that, right?"
},
{
"start": 158,
"end": 162,
"text": " And I think Wattpad becomes a tool and a platform in which you can do that."
},
{
"start": 162,
"end": 166,
"text": " You have an idea? Write that first chapter, that first paragraph,"
},
{
"start": 166,
"end": 169,
"text": " and put it up there and see if it resonates with people,"
},
{
"start": 169,
"end": 171,
"text": " see if people want to hear more."
},
{
"start": 171,
"end": 174,
"text": " It kind of gives you a lot of motivation to continue doing that."
},
{
"start": 174,
"end": 178,
"text": " The way I describe Wattpad is that it's a place for people to escape,"
},
{
"start": 178,
"end": 180,
"text": " connect, and express through stories."
},
{
"start": 180,
"end": 182,
"text": " And Wattpad stories are really unique."
},
{
"start": 182,
"end": 184,
"text": " They are made for mobile, they are highly serialized,"
},
{
"start": 184,
"end": 188,
"text": " and they are a place for writers and readers to connect with each other."
},
{
"start": 188,
"end": 191,
"text": " So how many people are sharing or writing stories right now on Wattpad?"
},
{
"start": 191,
"end": 194,
"text": " Well, a lot of writers are also readers, and readers are also writers."
},
{
"start": 194,
"end": 197,
"text": " So on a monthly basis, we have over 35 million users."
},
{
"start": 197,
"end": 202,
"text": " We've created a community in which writers and readers are extremely positive"
},
{
"start": 202,
"end": 205,
"text": " about the entire act of storytelling."
},
{
"start": 205,
"end": 210,
"text": " So as a writer, Wattpad is a really safe place to be to not just get feedback"
},
{
"start": 210,
"end": 215,
"text": " about your story, but get a lot of positive encouragement about the whole process of writing."
},
{
"start": 215,
"end": 217,
"text": " You find this audience, you find this community,"
},
{
"start": 217,
"end": 221,
"text": " and it's a way of sharing your writing with a low-risk kind of a way."
},
{
"start": 221,
"end": 223,
"text": " You know, my wife did my cover design for me."
},
{
"start": 223,
"end": 227,
"text": " I kind of started out slowly, I was getting, you know, 10, 20 reads a day,"
},
{
"start": 227,
"end": 231,
"text": " and then the day I got, like, I was on the feature on the main page,"
},
{
"start": 231,
"end": 234,
"text": " it was like a thousand reads a day. Overnight!"
},
{
"start": 234,
"end": 238,
"text": " I think I found that my calling is in writing,"
},
{
"start": 238,
"end": 243,
"text": " and Wattpad has given me the platform to grow as a person, as a writer."
},
{
"start": 243,
"end": 245,
"text": " Without Wattpad, I wouldn't be writing,"
},
{
"start": 245,
"end": 250,
"text": " and now it's sort of my full-time aspiration, my full-time passion."
},
{
"start": 255,
"end": 258,
"text": " What are some of your biggest success stories?"
},
{
"start": 258,
"end": 264,
"text": " Anna Todd, she started writing a One Direction fan fiction on Wattpad last year."
},
{
"start": 264,
"end": 266,
"text": " That was going to be my idea."
},
{
"start": 266,
"end": 269,
"text": " She's gotten over a billion reads on Wattpad,"
},
{
"start": 269,
"end": 274,
"text": " and Simon Schuster published her book, and Paramount announced a film deal."
},
{
"start": 274,
"end": 280,
"text": " Okay, wait, so they're making a film out of fan fiction she wrote on Wattpad about One Direction?"
},
{
"start": 280,
"end": 281,
"text": " Right."
},
{
"start": 281,
"end": 285,
"text": " All right, so Wattpad's got millions of users. Traffic is booming."
},
{
"start": 285,
"end": 290,
"text": " When that happens, it usually gets the attention of large companies, like Amazon,"
},
{
"start": 290,
"end": 293,
"text": " which has just unveiled a new product called Write-On,"
},
{
"start": 293,
"end": 297,
"text": " which looks suspiciously a lot like Wattpad."
},
{
"start": 297,
"end": 300,
"text": " Historically, large incumbent companies don't kill startups."
},
{
"start": 300,
"end": 307,
"text": " Even if they copy them feature by feature, they can't replicate what that startup does."
},
{
"start": 307,
"end": 311,
"text": " There's just too much inertia, too much momentum in that big company to adapt."
},
{
"start": 316,
"end": 321,
"text": " So it's always flattering when an incumbent tries to copy a startup."
},
{
"start": 321,
"end": 323,
"text": " Right, Amazon's got their Write-On product."
},
{
"start": 323,
"end": 328,
"text": " What's the argument for using Wattpad, continuing to use Wattpad as opposed to Amazon's new thing?"
},
{
"start": 328,
"end": 333,
"text": " Amazon's Write-On is very interesting. They really repackaged their Kindle."
},
{
"start": 333,
"end": 337,
"text": " It's still very much transactional based on the finished piece of work."
},
{
"start": 337,
"end": 342,
"text": " So with Write-On, writers are writing their whole story, handing it over to Amazon,"
},
{
"start": 342,
"end": 348,
"text": " and praying that Amazon picks it up and decides to publish it for them."
},
{
"start": 348,
"end": 350,
"text": " Most writers on Wattpad are not looking for that."
},
{
"start": 350,
"end": 352,
"text": " Wattpad writers have a story to tell."
},
{
"start": 352,
"end": 358,
"text": " The way to do that is from day one, start connecting, start building readers."
},
{
"start": 358,
"end": 367,
"text": " So I think Amazon's approach is very much based on their existing model of getting content and selling it to readers."
},
{
"start": 367,
"end": 372,
"text": " Yeah, Amazon has done a very good job, certainly in the e-reader market and getting penetration there."
},
{
"start": 372,
"end": 376,
"text": " But they still started out as a logistics company, and in many ways they still are,"
},
{
"start": 376,
"end": 380,
"text": " like moving physical things, whether it's by drone or by messenger, whatever."
},
{
"start": 380,
"end": 382,
"text": " They still move its physical atoms."
},
{
"start": 382,
"end": 387,
"text": " Going forward, without all of the baggage of physical infrastructure,"
},
{
"start": 387,
"end": 394,
"text": " you all are seeing the world pretty much how I think most of us will assume it is going to be in 10, 20, 30 years."
},
{
"start": 394,
"end": 401,
"text": " So I wonder, what is the new world of publishing 10 years from now, when Wattpad is the incumbent?"
},
{
"start": 401,
"end": 406,
"text": " Five, ten years from now, the content is going to be free,"
},
{
"start": 406,
"end": 411,
"text": " and then it's about how do writers make money after they've given away their free content."
},
{
"start": 411,
"end": 414,
"text": " Not all that different from musicians today."
},
{
"start": 418,
"end": 421,
"text": " So we started back in 2006."
},
{
"start": 421,
"end": 428,
"text": " Imagine a time, 2006, before iPhone, before the Kindle, before Android."
},
{
"start": 428,
"end": 430,
"text": " Social media didn't really exist."
},
{
"start": 430,
"end": 435,
"text": " I love reading, I read a lot, and I wanted to read wherever I happened to be,"
},
{
"start": 435,
"end": 437,
"text": " and there was really no other way to do that."
},
{
"start": 437,
"end": 446,
"text": " All I had on me was my old Nokia candy bar phone, and I thought, well, I'm an engineer, I can figure out a solution to this."
},
{
"start": 446,
"end": 451,
"text": " So over a weekend I put together this prototype that was really the first cloud-based e-reader."
},
{
"start": 451,
"end": 456,
"text": " That is, you go to the website, upload your story, and then poof, you can read it on your phone."
},
{
"start": 456,
"end": 460,
"text": " And I pinged a bunch of people that I knew, reached out to Alan, my co-founder, and he said,"
},
{
"start": 460,
"end": 463,
"text": " you know what, I'm working on a similar idea, we need to get together."
},
{
"start": 463,
"end": 467,
"text": " Wow, and cloud wasn't even a buzzword back then, it's ahead of the game."
},
{
"start": 467,
"end": 475,
"text": " We were really excited, and then we blasted it out to all our friends, posted it on blogs and forums and the like,"
},
{
"start": 475,
"end": 479,
"text": " and then nothing happened. Nobody was using it."
},
{
"start": 479,
"end": 486,
"text": " Everyone thought it was crazy, like why would I want to read on my tiny mobile phone, it didn't make any sense."
},
{
"start": 486,
"end": 491,
"text": " So I would say the first couple of years was a pretty slow grind."
},
{
"start": 491,
"end": 494,
"text": " And then when did you know you were on to something?"
},
{
"start": 494,
"end": 500,
"text": " I think as the devices got more sophisticated, the screens got larger, data plans became more available."
},
{
"start": 500,
"end": 507,
"text": " That's when we started seeing users really adopt this in the way that we had originally envisioned,"
},
{
"start": 507,
"end": 511,
"text": " that is, using a mobile phone as a primary reading device no matter where you were."
},
{
"start": 514,
"end": 515,
"text": " This is Wattpad?"
},
{
"start": 515,
"end": 516,
"text": " This is Wattpad."
},
{
"start": 516,
"end": 521,
"text": " And I'm told there are millions of authors using this to write stories and they're all here?"
},
{
"start": 521,
"end": 525,
"text": " No, they're all over the world, but we have about 100 people who are full-time employed here."
},
{
"start": 525,
"end": 526,
"text": " Okay."
},
{
"start": 526,
"end": 531,
"text": " All of the titles that are on here are titles of actual stories that are on Wattpad."
},
{
"start": 531,
"end": 533,
"text": " Zombie Rock, that's really good."
},
{
"start": 533,
"end": 539,
"text": " We've got a product team in here, we've got a community team working in here, no office is really open concept, open layout."
},
{
"start": 539,
"end": 542,
"text": " And that just allows us to all collaborate and connect with each other."
},
{
"start": 545,
"end": 546,
"text": " How did you end up here?"
},
{
"start": 546,
"end": 549,
"text": " I actually wrote a story on Wattpad."
},
{
"start": 549,
"end": 550,
"text": " What's the story?"
},
{
"start": 550,
"end": 552,
"text": " It's called What's Next."
},
{
"start": 552,
"end": 556,
"text": " I made it sound fictional in tone, but it was essentially going over my resume."
},
{
"start": 556,
"end": 561,
"text": " It was two chapters long, the third chapter said, look, you can't hear the rest of the story if you don't bring Danielle in for an interview."
},
{
"start": 561,
"end": 566,
"text": " So right then and there, I kind of followed all of my potential bosses on Wattpad."
},
{
"start": 566,
"end": 570,
"text": " I said, this is the story of why I want to work for Wattpad and I got called in for an interview."
},
{
"start": 570,
"end": 573,
"text": " That is such an unconventionally awesome way to apply for a job."
},
{
"start": 573,
"end": 574,
"text": " How long ago was that?"
},
{
"start": 574,
"end": 575,
"text": " That was two years ago."
},
{
"start": 575,
"end": 576,
"text": " Wow."
},
{
"start": 576,
"end": 578,
"text": " Yeah, and I was employee number 23."
},
{
"start": 580,
"end": 586,
"text": " These are real quotes from Wattpad users about their connection to Wattpad, so you'll see that throughout the office."
},
{
"start": 586,
"end": 593,
"text": " I have always loved reading, but never had confidence to write anything myself."
},
{
"start": 593,
"end": 597,
"text": " That feeling you get when someone leaves a nice comment on your profile."
},
{
"start": 597,
"end": 599,
"text": " So rare in the internet these days."
},
{
"start": 603,
"end": 607,
"text": " Anytime you create a platform, there's no way to know how people are actually going to use it."
},
{
"start": 607,
"end": 611,
"text": " When Wattpad started out, they thought people would love to just read e-books."
},
{
"start": 611,
"end": 613,
"text": " It turns out they wanted to write them too."
},
{
"start": 613,
"end": 617,
"text": " Now, no one could have predicted that it would be so popular in the Philippines."
},
{
"start": 617,
"end": 625,
"text": " It's such a success, Wattpad has actually got a TV show where every week they take one of those user-generated stories and turn it into a TV episode."
},
{
"start": 625,
"end": 629,
"text": " That's the thing about the internet, once you put something online, you lose control."
},
{
"start": 629,
"end": 631,
"text": " And that's a good thing."
},
{
"start": 637,
"end": 640,
"text": " I am Felicity Sandoval, but you can call me City."
},
{
"start": 640,
"end": 643,
"text": " The city I live in is FBCity."
},
{
"start": 644,
"end": 647,
"text": " Is the Wattpad show in the Philippines in Tagalog or is it in English?"
},
{
"start": 647,
"end": 649,
"text": " It's in Taglish. It's half and half."
},
{
"start": 649,
"end": 650,
"text": " What?"
},
{
"start": 650,
"end": 656,
"text": " Yeah, so you can watch it and figure out what's going on until you go into these monologues and you have no idea what's going on."
},
{
"start": 656,
"end": 660,
"text": " What if you can just tag the super heartthrob on your campus?"
},
{
"start": 660,
"end": 661,
"text": " Guys, you're going to Vista?"
},
{
"start": 661,
"end": 665,
"text": " OMG! I'm supposed to tag Kaivan Bertolome."
},
{
"start": 665,
"end": 669,
"text": " It's just a really particular demographic, really particular audience."
},
{
"start": 669,
"end": 675,
"text": " I will tell you, you'd say that, except it trends worldwide. So it is massively socialized."
},
{
"start": 675,
"end": 676,
"text": " Because of expats?"
},
{
"start": 676,
"end": 683,
"text": " No, because of the Philippines. If the Philippines is that strong socially, then they can drive worldwide trending on Twitter when Wattpad presents."
},
{
"start": 689,
"end": 695,
"text": " Did the show come about because some producer in the Philippines was like,"
},
{
"start": 695,
"end": 699,
"text": " this thing is amazing, everyone loves this content, we want to produce a show out of it."
},
{
"start": 699,
"end": 704,
"text": " Which comes first? Does Wattpad see all the traffic and then find people in the Philippines to produce the show or is it the other way around?"
},
{
"start": 704,
"end": 711,
"text": " This one was pretty organic. Wattpad was already really big in the Philippines and so it was already at that household name phase"
},
{
"start": 711,
"end": 717,
"text": " where people are spending billions of minutes on Wattpad and so they really already knew about Wattpad."
},
{
"start": 717,
"end": 723,
"text": " And then within the Philippines, many of their top movies, many of their top films all came off of Wattpad."
},
{
"start": 723,
"end": 725,
"text": " So the natural extension was to bring it to the small screen."
},
{
"start": 731,
"end": 734,
"text": " Did you all go out of your way to try to build this community in the Philippines?"
},
{
"start": 734,
"end": 741,
"text": " I think one of the things that we did early on was we really made sure that the localization, the translation in Tagalog worked really well on Wattpad"
},
{
"start": 741,
"end": 749,
"text": " and that fostered some of the community and then we had a community specialist on our team who is Filipina and that helped as well."
},
{
"start": 749,
"end": 755,
"text": " And so what's funny is that if you're on Wattpad, it's not very long before someone writes you from the Philippines and says welcome."
},
{
"start": 759,
"end": 769,
"text": " Alright, so you guys obviously don't produce dead tree books and it is quite lovely to see here this sculpture of a tree featuring what appear to be Wattpad stories."
},
{
"start": 769,
"end": 772,
"text": " Yes, that's right. So all of the leaves on the trees are all Wattpad stories."
},
{
"start": 772,
"end": 777,
"text": " Actually, if you look all around the bottom, these are all stories that originated on Wattpad."
},
{
"start": 777,
"end": 781,
"text": " This is Abigail Gibbs and if you look at the inside inscription."
},
{
"start": 781,
"end": 783,
"text": " For Wattpad.com."
},
{
"start": 783,
"end": 788,
"text": " Harper Collins ended up publishing this book but probably never would have looked at a draft of anything she would have mailed in."
},
{
"start": 788,
"end": 794,
"text": " And you know, in Abigail's case, she wouldn't have mailed in a draft. She wasn't writing at all before Wattpad. So doubly cool."
},
{
"start": 794,
"end": 812,
"text": " What does this mean about the role that traditional publishers are playing where, you know, in theory, right, you have these tastemakers who are very smart, very hardworking people who sourced the great idea, who knew, aha, that's going to be big, right?"
},
{
"start": 812,
"end": 815,
"text": " Does that threaten the status quo? Does that threaten their industry?"
},
{
"start": 815,
"end": 818,
"text": " I think they're diversifying their bets, so to speak."
},
{
"start": 818,
"end": 829,
"text": " So they still do a lot of more traditional publishing, but at the same time, they see that stories like Anna's After is getting over a billion reads online."
},
{
"start": 829,
"end": 836,
"text": " They know, okay, there's something here and they want to make sure that they're in tune with the current audience space, right?"
},
{
"start": 836,
"end": 839,
"text": " But also, in a sense, a safer bet for them."
},
{
"start": 839,
"end": 843,
"text": " They know automatically, yes, there's going to be millions of readers from the get go."
},
{
"start": 843,
"end": 849,
"text": " So I'm Mark Young. I'm a writer and father and professional in the insurance industry."
},
{
"start": 849,
"end": 856,
"text": " And I've been a writer my whole life, but always have had the full-time job thing going as well, you know, feed the family and all that."
},
{
"start": 856,
"end": 863,
"text": " But yeah, my writing career has kind of taken off in the last few years, and Wattpad's been a big part of that."
},
{
"start": 863,
"end": 866,
"text": " What did Wattpad do to change the game?"
},
{
"start": 866,
"end": 872,
"text": " The platform and how the reader interaction was kind of so easy to have happen."
},
{
"start": 872,
"end": 876,
"text": " If you get a lot of readers on Wattpad, it's almost like you have a huge team of beta readers."
},
{
"start": 876,
"end": 881,
"text": " You can get feedback, you can get encouragement, and all that's important to writers, you know."
},
{
"start": 881,
"end": 888,
"text": " If you imagine the physical bookstore, there are some viewers who have never been inside of a physical bookstore, right?"
},
{
"start": 888,
"end": 889,
"text": " From the olden days."
},
{
"start": 889,
"end": 895,
"text": " There were shelves, there were, you know, a lot of things that you could do with a physical bookstore."
},
{
"start": 895,
"end": 899,
"text": " There were spaces that were divided in sections by genre."
},
{
"start": 899,
"end": 906,
"text": " It would have been rare, I think, in a purely physical world for someone who is into, you know,"
},
{
"start": 906,
"end": 910,
"text": " young adult, One Direction, fan fiction, to have stumbled into, say, your section."
},
{
"start": 910,
"end": 915,
"text": " What does it mean that you get exposure to just a broader audience, that sort of serendipity?"
},
{
"start": 915,
"end": 918,
"text": " Is that helpful for you or is it frustrating? You're just like, get off my lawn."
},
{
"start": 918,
"end": 925,
"text": " Not at all, no, I think that's good, and I think that kind of cross-genre pollination that Wattpad allows,"
},
{
"start": 925,
"end": 929,
"text": " it's like everybody's all in there together, and somebody follows you today,"
},
{
"start": 929,
"end": 932,
"text": " and you kind of go and look on their profile, you see what's on their reading lists."
},
{
"start": 932,
"end": 937,
"text": " It's a very collaborative kind of everybody's sharing interests and enthusiasm."
},
{
"start": 937,
"end": 940,
"text": " Everybody's a really enthusiastic reader, which is amazing."
},
{
"start": 940,
"end": 943,
"text": " This day and age, teenagers are out there reading a lot."
},
{
"start": 943,
"end": 947,
"text": " They're just not reading in the way people used to think about what reading meant."
},
{
"start": 947,
"end": 950,
"text": " What kind of feedback do you get from the Wattpad community?"
},
{
"start": 950,
"end": 956,
"text": " It makes it mean so much more, because the stuff I write sometimes may be limited in terms of what I've envisioned,"
},
{
"start": 956,
"end": 962,
"text": " but readers come in with their own perceptions, their own backgrounds, their own education and ideas,"
},
{
"start": 962,
"end": 964,
"text": " and it becomes a collaborative process."
},
{
"start": 964,
"end": 970,
"text": " What does a company like Wattpad do for you as a writer when, I mean, you could be publishing every day?"
},
{
"start": 970,
"end": 974,
"text": " So it kind of liberates me from the need to have perfect writing right off the bat"
},
{
"start": 974,
"end": 978,
"text": " and just bring out the first draft, and it takes a lot of courage to do that."
},
{
"start": 978,
"end": 985,
"text": " But I think when you keep practicing, you can get a lot of techniques and learn a lot of skills that you need."
},
{
"start": 985,
"end": 991,
"text": " Even in an age where we all have mobile devices now that are full of games and distractions,"
},
{
"start": 991,
"end": 995,
"text": " how does something like Wattpad compete against Candy Crush?"
},
{
"start": 995,
"end": 997,
"text": " It has been. That's the fun thing."
},
{
"start": 997,
"end": 1000,
"text": " And I guess maybe part of it is this gamification of it,"
},
{
"start": 1000,
"end": 1004,
"text": " like getting more reads, getting more likes, getting more comments."
},
{
"start": 1004,
"end": 1009,
"text": " Maybe it's a way of people putting up their own fiction, and they'll go and read six pieces of fiction"
},
{
"start": 1009,
"end": 1011,
"text": " and try and get those people to read them."
},
{
"start": 1011,
"end": 1016,
"text": " So there's an incentive for authors to even be reading, because that virtuous cycle."
},
{
"start": 1016,
"end": 1018,
"text": " Yeah, exactly."
},
{
"start": 1018,
"end": 1025,
"text": " And as a reader, I would just say to you, why not add a Kraken to that or some zombies?"
},
{
"start": 1025,
"end": 1030,
"text": " Maybe, that's possible."
},
{
"start": 1030,
"end": 1032,
"text": " What kind of stuff is spiking right now?"
},
{
"start": 1032,
"end": 1037,
"text": " So One Direction is still definitely very strong, but we're seeing other pop culture references come up."
},
{
"start": 1037,
"end": 1042,
"text": " For instance, vampires was a very hot topic a couple of years ago, but not so much now."
},
{
"start": 1042,
"end": 1043,
"text": " What about werewolves?"
},
{
"start": 1043,
"end": 1045,
"text": " Werewolves also on the decline, I think."
},
{
"start": 1045,
"end": 1046,
"text": " Jeez. Mummies?"
},
{
"start": 1046,
"end": 1048,
"text": " Zombies, more so."
},
{
"start": 1048,
"end": 1051,
"text": " So you're looking at all this data."
},
{
"start": 1051,
"end": 1056,
"text": " If you see here's an area that's clearly on the rise, are there things you do to encourage writers"
},
{
"start": 1056,
"end": 1059,
"text": " to draw writers in to help get those things moving?"
},
{
"start": 1059,
"end": 1064,
"text": " A couple of things that we try to do, we certainly promote that to readers."
},
{
"start": 1064,
"end": 1070,
"text": " We know that this topic is very popular amongst certain demographic people in certain countries."
},
{
"start": 1070,
"end": 1074,
"text": " Then we can promote that to them so that we're kind of pouring fuel to the fire,"
},
{
"start": 1074,
"end": 1078,
"text": " so we can connect them with the right audience."
},
{
"start": 1078,
"end": 1082,
"text": " And writers respond well to this because at the end of the day they want people to read their stuff,"
},
{
"start": 1082,
"end": 1086,
"text": " so you're giving them the forecast for what they should be writing about."
},
{
"start": 1086,
"end": 1090,
"text": " That's something that we're spending a lot more effort on."
},
{
"start": 1090,
"end": 1093,
"text": " How do we make use of this data?"
},
{
"start": 1093,
"end": 1099,
"text": " How do we make use of this information that we have to make it better for our readers and our writers?"
},
{
"start": 1099,
"end": 1104,
"text": " It's easy for user-generated content platforms to put making money on the back burner"
},
{
"start": 1104,
"end": 1106,
"text": " while they have high growth."
},
{
"start": 1106,
"end": 1112,
"text": " That's what Wattpad's been doing, but now is the time for them to start thinking about how to actually make money."
},
{
"start": 1112,
"end": 1117,
"text": " Now the last thing they want to do is do that in a way that just ruins the user experience,"
},
{
"start": 1117,
"end": 1121,
"text": " because after all, the users are the ones who are creating all the value on Wattpad."
},
{
"start": 1121,
"end": 1125,
"text": " But the best case scenario is one where Wattpad makes money and their readers are the ones"
},
{
"start": 1125,
"end": 1129,
"text": " who are creating all the value on Wattpad."
},
{
"start": 1129,
"end": 1134,
"text": " But the best case scenario is one where Wattpad makes money and their authors do too."
},
{
"start": 1139,
"end": 1141,
"text": " Let's go a few years in the future, right?"
},
{
"start": 1141,
"end": 1143,
"text": " Let's assume this momentum continues and this continues."
},
{
"start": 1143,
"end": 1145,
"text": " What is the next logical step?"
},
{
"start": 1145,
"end": 1149,
"text": " Are you thinking ahead, how can I make this into a career?"
},
{
"start": 1149,
"end": 1153,
"text": " I would love to find a way to make it into a career, but it's a crowded space,"
},
{
"start": 1153,
"end": 1158,
"text": " it's a game, latest TV show, people are watching on the subway, there's a lot of content out there."
},
{
"start": 1158,
"end": 1165,
"text": " So I think storytelling is a kind of content driven thing, no matter what the space is you're trying to fit it into."
},
{
"start": 1165,
"end": 1167,
"text": " So I'll keep on working on that."
},
{
"start": 1167,
"end": 1169,
"text": " Are you making any money from it?"
},
{
"start": 1169,
"end": 1172,
"text": " Currently not yet, but hopefully soon."
},
{
"start": 1172,
"end": 1174,
"text": " What is your dream scenario?"
},
{
"start": 1174,
"end": 1178,
"text": " You're putting in serious hours producing stuff that people clearly love."
},
{
"start": 1178,
"end": 1182,
"text": " It seems like there should be a way for you to be able to get compensated for this in some way,"
},
{
"start": 1182,
"end": 1184,
"text": " so that you can keep doing it."
},
{
"start": 1184,
"end": 1187,
"text": " I was actually just in a meeting with another Wattpad staff,"
},
{
"start": 1187,
"end": 1193,
"text": " talking about ways to monetize the writing process and help authors out on a career."
},
{
"start": 1193,
"end": 1196,
"text": " So I think that's something we're still working on."
},
{
"start": 1196,
"end": 1198,
"text": " I have a lot of multimedia work that I'm doing."
},
{
"start": 1198,
"end": 1204,
"text": " I've created, with a local artist, collaborated on these cellphone charms, coffee bean cellphone charms."
},
{
"start": 1204,
"end": 1206,
"text": " We want to really help writers close a loop."
},
{
"start": 1206,
"end": 1210,
"text": " So for the writers that are very, very serious about writing and want to make a career,"
},
{
"start": 1210,
"end": 1214,
"text": " we want to give them options and opportunities to actually monetize."
},
{
"start": 1214,
"end": 1217,
"text": " So what are some of those options?"
},
{
"start": 1217,
"end": 1221,
"text": " There's a number of things that we're experimenting with right now."
},
{
"start": 1221,
"end": 1228,
"text": " I don't really know if I can talk about it in too much detail,"
},
{
"start": 1228,
"end": 1233,
"text": " but really the main motivation is that we want to help writers make money off of,"
},
{
"start": 1233,
"end": 1237,
"text": " not just their story, but also the relationship that they've built with their audience."
},
{
"start": 1237,
"end": 1241,
"text": " Last year we tried this experiment that was sort of a fan funding initiative,"
},
{
"start": 1241,
"end": 1246,
"text": " where we gave writers this platform where they could sort of activate their fan base"
},
{
"start": 1246,
"end": 1251,
"text": " to help them fund their next story or their next book that they were writing."
},
{
"start": 1251,
"end": 1257,
"text": " So that was one way in which we helped writers actually make money off of that community."
},
{
"start": 1257,
"end": 1259,
"text": " So kind of like the crowdfunding model."
},
{
"start": 1259,
"end": 1260,
"text": " Right."
},
{
"start": 1260,
"end": 1263,
"text": " So a writer, because she already has the relationship with her fans,"
},
{
"start": 1263,
"end": 1268,
"text": " doesn't have to take them to another platform, can say right within their platform,"
},
{
"start": 1268,
"end": 1269,
"text": " Hey, I want to write this book."
},
{
"start": 1269,
"end": 1270,
"text": " Yeah."
},
{
"start": 1270,
"end": 1271,
"text": " All right."
},
{
"start": 1275,
"end": 1280,
"text": " What motivates writers, people who have other jobs in some cases,"
},
{
"start": 1280,
"end": 1284,
"text": " to spend all this time and energy writing for free?"
},
{
"start": 1284,
"end": 1286,
"text": " To get their story heard."
},
{
"start": 1286,
"end": 1291,
"text": " In the old world, you spend weeks, months, years writing your manuscript."
},
{
"start": 1291,
"end": 1296,
"text": " You send that around to the publishers and they reject sending you a letter of thanks,"
},
{
"start": 1296,
"end": 1298,
"text": " but we're not interested."
},
{
"start": 1298,
"end": 1299,
"text": " That's very demotivating."
},
{
"start": 1299,
"end": 1306,
"text": " So the main motivation is really telling the story, having people read it, and appreciating it."
},
{
"start": 1306,
"end": 1309,
"text": " That's the main motivation for writers."
},
{
"start": 1309,
"end": 1312,
"text": " And like you said, at the end of the day, yes,"
},
{
"start": 1312,
"end": 1317,
"text": " there are going to be people that are looking to make money from their work."
},
{
"start": 1317,
"end": 1320,
"text": " But I believe, first of all, that's a small portion."
},
{
"start": 1320,
"end": 1326,
"text": " And secondly, we're going to evolve new ways for these types of writers to make money"
},
{
"start": 1326,
"end": 1329,
"text": " after they have given away their content for free."
},
{
"start": 1333,
"end": 1336,
"text": " What do you want to be doing? What is the dream gig for you?"
},
{
"start": 1336,
"end": 1342,
"text": " Five years traveling the world and writing a novel in every country I go to."
},
{
"start": 1342,
"end": 1346,
"text": " Do you think Wattpad is going to be part of that vision?"
},
{
"start": 1346,
"end": 1347,
"text": " Definitely, yeah."
},
{
"start": 1347,
"end": 1353,
"text": " I think reaching out to readership online is part of the industry now."
},
{
"start": 1353,
"end": 1355,
"text": " We can't be separate from that."
},
{
"start": 1355,
"end": 1358,
"text": " People no longer just pick up a book and read it,"
},
{
"start": 1358,
"end": 1362,
"text": " but they're involved in social media, they're involved in the author's life."
},
{
"start": 1362,
"end": 1364,
"text": " So that's definitely going to be part of it."
},
{
"start": 1364,
"end": 1369,
"text": " I think first drafts will always go on Wattpad and see what readers think about it."
},
{
"start": 1369,
"end": 1371,
"text": " I always believe in what Cory Doctorow says,"
},
{
"start": 1371,
"end": 1374,
"text": " is that the worry is not that people will read you for free,"
},
{
"start": 1374,
"end": 1376,
"text": " it's that they won't read you."
},
{
"start": 1376,
"end": 1378,
"text": " So just getting your work out there is..."
},
{
"start": 1378,
"end": 1379,
"text": " Just be read."
},
{
"start": 1379,
"end": 1380,
"text": " Yeah, be read."
},
{
"start": 1380,
"end": 1383,
"text": " It's fitting that here in an international city like Toronto,"
},
{
"start": 1383,
"end": 1389,
"text": " Wattpad has been able to build a global platform for authors to write works"
},
{
"start": 1389,
"end": 1391,
"text": " that can be read all over the world."
},
{
"start": 1391,
"end": 1393,
"text": " They've been able to connect millions,"
},
{
"start": 1393,
"end": 1396,
"text": " give people a voice that doesn't require a book deal, and that's awesome."
},
{
"start": 1396,
"end": 1399,
"text": " They've built a great platform, and the question is,"
},
{
"start": 1399,
"end": 1401,
"text": " can they build a great business too?"
},
{
"start": 1401,
"end": 1405,
"text": " Wattpad thrives because of its devoted users who continue coming back to the service."
},
{
"start": 1405,
"end": 1409,
"text": " Whether you run an online community like Wattpad or a brick-and-mortar retail store,"
},
{
"start": 1409,
"end": 1412,
"text": " building customer loyalty is essential to getting returning customers."
},
{
"start": 1412,
"end": 1417,
"text": " Try giving your business a personal touch by sharing photos of you and your staff on your company website,"
},
{
"start": 1417,
"end": 1421,
"text": " or why not offer specials and online discounts for returning customers?"
},
{
"start": 1421,
"end": 1425,
"text": " Loyalty cards and giveaways are easy ways to bring back customers and costs next to nothing."
},
{
"start": 1425,
"end": 1429,
"text": " If you have a brick-and-mortar store, use the space to host special events for customers."
},
{
"start": 1429,
"end": 1433,
"text": " From workshops and demos to guest speakers, these events are a great way to offer more"
},
{
"start": 1433,
"end": 1436,
"text": " and remind customers why they should be coming back."
},
{
"start": 1436,
"end": 1463,
"text": " For more business advice, visit AT&T's Business Circle."
}
] |
79DEoMOx1FI | [] |
|
DiPO-mdhfek | I grew up in a household with two official languages. We spoke French and English interchangeably, and often in the same sentence, without ever missing a beat. But even with two languages in your back pocket, some things just don't translate. It needs interpretation. It's about humans or machines turning one word or idea, or something only one of us understands into something we can both appreciate. UNI is a tablet that can capture and interpret American Sign Language and translate it into spoken English. Ryan Haight Campbell is the CEO of MotionSafi, the company that's developing UNI. Where did the idea for UNI come from? The overall idea, you know, sign language, changing the voice, I mean, that's pretty common desire from deaf people. But you know, it's also feels almost impossible, really. It's a complexity of sign language actually being captured by camera and translating into voice. It's tough. It's an ambitious project, but we have the support of RIT, we have the support of LEAP, we have the support of deaf community, and with all that support, we're making this happen. You know, you saw LEAP Motion and you thought, hey, this is something that we can use. The beautiful thing about LEAP is actually that it has two cameras inside it, which allows for a deaf perception. You can put your hands together, you can overlap, but that's the cool thing about LEAP, because it's just a breakthrough in deaf recognition technology. You have something called a sign builder. You're allowed to record a specific sign and apply a label to it. So, for example, my sign is for pizza, pizza. Another person's sign for pizza, pizza. So, with sign builder, I open it up, click record, sign, pizza, apply the label to it, then the next time I sign, it'll come out the voice, pizza, which is very cool. Sign builder will be an integral part of uni when the tablet's widely available, but the offline demo Ryan has now is still pretty impressive. So, as you see, we have two buttons on the screen. We have a sign button and we have a listen button. I'm going to go ahead and press this sign right now. Hello, my name is Ryan. What's your name? Then we have a listen button. I can demonstrate that. Hello, my name is Alex. Nice to meet you. This will be a game changer, really. And not just jobs, but also talking to family, making new friends. I mean, most deaf people I know stay within the deaf community. And there's nothing wrong with that. But it's also a result of a lack of communication options. And that's something I'm hoping to fix with this product. Seeing uni in action was amazing. And you can really see how it might one day make getting around in a world that largely doesn't speak sign language a little bit smoother. But what about people who have lost all mobility? Jonathan Volpaugh is a brain injury researcher at Wadsworth Center in Albany, New York. He's responsible for developing a computer brain interface system that allows people to control computers and type text with their minds. So I'm just going to measure the circumference of your head and then the length of it. It's a brain computer interface system, a very simple one, that's intended to be used by people who are severely disabled, people who may be totally paralyzed and really lose all means of communication. So its immediate purpose is to restore simple communication and control to people who have lost it. So you can see your eye blinks right there. If you blink your eyes, you can see your eye blinks. Oh, interesting. There are a matrix of stimuli that are presented. They can be, you can have a matrix of letters and numbers or function calls, various kinds of things the person might want to select. And that's a flash. You see that? So every time it flashes, you just count. When the person wants to select a particular item, the flash of that item produces a response in the brain that's different from all the other items. That's called the aha response or the oddball response. And that's when I'm focusing on a letter specifically? Yeah, you're paying attention. You want the eye, so you're paying attention to the eye, and you notice how many times the eye flashes and you're really ignoring everything else. So after a series of flashes, after a series of repetitions, the system can tell with considerable accuracy, often very high accuracy, what you want to select and can make that selection. Okay, so if you could make it simple, you think of a three-letter word? Typically, how long does it take for somebody to get used to the system and really feel comfortable? The system that you're using, really, it's something that's a matter of a few hours. But it does require the setup, it does require the cap and the gel at this point. Right, and the person helping them. Yeah, but someone who's paralyzed that thoroughly is going to need help in any case. Theater. You mentioned this will help people who have limited mobility and who aren't able to communicate. What exactly, what conditions are we talking about? Well, the one that seems to most attention and most of the people we work with are people with amyotrophic lateral sclerosis or Lou Gehrig's disease. So, and there are a variety of other potential people with high-level brain stem strokes, people with high-level spinal cord injuries. There are a variety of kinds of disorders that might make a person a candidate for this. And people are using it right now in their homes to write emails? Yes, there are a few people who are using it right now in their homes. What's the future of the system? What are you trying to improve? Is it always going to use gel? Well, no, hopefully not. There are a number of companies now who are developing dry electrodes. Hopefully we'll get something that eventually that people can put on just like a hat, it'll look good, etc. And the electrodes will be there, they'll make contact with the skin and they'll work. We're not quite there yet, but we're moving in that direction. Do you think that the whole area of brain-computer interfaces, is that area getting more attention? It clearly draws a lot of attention, both scientific and popular attention. I think that will continue to be sustained as long as things are actually delivered. When you do it in the laboratory, you're about 2% halfway there. And you're actually having people use it at home right now. Yes, that's why. The kinds of BCIs that we can look at in the lab are a lot fancier and ultimately perhaps a lot more capable than what you were using here. But the thing about that is, it's reliable. And it could be used in real life without us hanging over you. Clearly, technology is getting us a lot closer to the kinds of systems that allow our favorite aliens, superheroes and sci-fi villains to talk to each other in fictional worlds. But when it comes to communication, there are certain nuances that machines might never fully grasp or convey. And that's where human interpreters come in. Sarah Wilson is one of the best. She works as an interpreter at the United Nations, where properly conveying meaning is of the utmost importance. How does one become a UN interpreter? I think first and foremost, one has to have a real natural curiosity about what's going on in the world. And also being a bit of a natural performer. What's the performance aspect? It's a stressful job. If you feel nervous, you can't let that be reflected in your voice, because otherwise you would be doing a disservice to the speaker. And it would also call attention to yourself as an interpreter. And the idea is for us to convey the intended message of the speaker as accurately as possible. Señor, say amen. Our sincere gratitude to all of those who supported our candidate. Thank you very much, Mr. President. What exactly is the difference between translation and interpretation? Translation deals with the written word, and interpretation is the spoken word. There are different modes of interpretation. Here at the United Nations, we do simultaneous interpretation. And when you say simultaneous interpretation, you mean... At the same time, we don't work on the basis of each word. We work in units of meaning, so once you have a unit of meaning, then you will render that into, in my case, into English. But while you're doing that, you're also listening for the new information that's coming in. Right, and that's something we call split attention. You have to be able to divide your attention between taking in the information and processing it, and also monitor your output enough to make sure that you're making sense. What happens if the speaker is speaking in an angry voice? We try to convey that somehow. It may be through the emphasis that they place on a given word. So that's something that we have to be very attuned to. How do you think that the current technology to translate what people are saying, how does that compare to an interpreter? I think that the new technologies definitely have their applications that can be very useful. I do think in the context of conference interpreting that a machine would never be able to replace a human being, because our understanding of the nuances of meaning as human beings, and the capacity to detect emotions and emphases that I don't believe a machine can do. So we've seen the machines that are working towards doing the very things that make UN interpreters great. But at the end of the day, the human brain is still the ultimate interpreter. It's the processor that other machines are trying to catch up to. Body language, sign language, eye movements, speech, and breathing rates. We take it all in without even thinking about it. And maybe one day machines will be able to do that too. | [
{
"start": 0,
"end": 3.06,
"text": " I grew up in a household with two official languages."
},
{
"start": 3.06,
"end": 6.86,
"text": " We spoke French and English interchangeably, and often in the same sentence, without ever"
},
{
"start": 6.86,
"end": 8.02,
"text": " missing a beat."
},
{
"start": 8.02,
"end": 11.84,
"text": " But even with two languages in your back pocket, some things just don't translate."
},
{
"start": 11.84,
"end": 14.040000000000001,
"text": " It needs interpretation."
},
{
"start": 14.040000000000001,
"end": 18.080000000000002,
"text": " It's about humans or machines turning one word or idea, or something only one of us"
},
{
"start": 18.080000000000002,
"end": 20.68,
"text": " understands into something we can both appreciate."
},
{
"start": 20.68,
"end": 27.68,
"text": " UNI is a tablet that can capture and interpret American Sign Language and translate it into"
},
{
"start": 27.68,
"end": 28.68,
"text": " spoken English."
},
{
"start": 28.68,
"end": 33.24,
"text": " Ryan Haight Campbell is the CEO of MotionSafi, the company that's developing UNI."
},
{
"start": 33.24,
"end": 35.56,
"text": " Where did the idea for UNI come from?"
},
{
"start": 35.56,
"end": 39.8,
"text": " The overall idea, you know, sign language, changing the voice, I mean, that's pretty"
},
{
"start": 39.8,
"end": 43,
"text": " common desire from deaf people."
},
{
"start": 43,
"end": 47.16,
"text": " But you know, it's also feels almost impossible, really."
},
{
"start": 47.16,
"end": 53.16,
"text": " It's a complexity of sign language actually being captured by camera and translating into"
},
{
"start": 53.16,
"end": 54.16,
"text": " voice."
},
{
"start": 54.16,
"end": 55.16,
"text": " It's tough."
},
{
"start": 55.16,
"end": 60.16,
"text": " It's an ambitious project, but we have the support of RIT, we have the support of LEAP,"
},
{
"start": 60.16,
"end": 64.16,
"text": " we have the support of deaf community, and with all that support, we're making this happen."
},
{
"start": 64.16,
"end": 69.16,
"text": " You know, you saw LEAP Motion and you thought, hey, this is something that we can use."
},
{
"start": 69.16,
"end": 73.16,
"text": " The beautiful thing about LEAP is actually that it has two cameras inside it, which allows"
},
{
"start": 73.16,
"end": 78.16,
"text": " for a deaf perception."
},
{
"start": 78.16,
"end": 82.16,
"text": " You can put your hands together, you can overlap, but that's the cool thing about LEAP, because"
},
{
"start": 82.16,
"end": 86.16,
"text": " it's just a breakthrough in deaf recognition technology."
},
{
"start": 86.16,
"end": 88.16,
"text": " You have something called a sign builder."
},
{
"start": 88.16,
"end": 93.16,
"text": " You're allowed to record a specific sign and apply a label to it."
},
{
"start": 93.16,
"end": 97.16,
"text": " So, for example, my sign is for pizza, pizza."
},
{
"start": 97.16,
"end": 100.16,
"text": " Another person's sign for pizza, pizza."
},
{
"start": 100.16,
"end": 108.16,
"text": " So, with sign builder, I open it up, click record, sign, pizza, apply the label to it,"
},
{
"start": 108.16,
"end": 113.16,
"text": " then the next time I sign, it'll come out the voice, pizza, which is very cool."
},
{
"start": 113.16,
"end": 116.16,
"text": " Sign builder will be an integral part of uni when the tablet's widely available, but the"
},
{
"start": 116.16,
"end": 119.16,
"text": " offline demo Ryan has now is still pretty impressive."
},
{
"start": 119.16,
"end": 123.16,
"text": " So, as you see, we have two buttons on the screen."
},
{
"start": 123.16,
"end": 126.16,
"text": " We have a sign button and we have a listen button."
},
{
"start": 126.16,
"end": 135.16,
"text": " I'm going to go ahead and press this sign right now."
},
{
"start": 135.16,
"end": 142.16,
"text": " Hello, my name is Ryan."
},
{
"start": 142.16,
"end": 144.16,
"text": " What's your name?"
},
{
"start": 144.16,
"end": 146.16,
"text": " Then we have a listen button."
},
{
"start": 146.16,
"end": 149.16,
"text": " I can demonstrate that."
},
{
"start": 149.16,
"end": 158.16,
"text": " Hello, my name is Alex."
},
{
"start": 158.16,
"end": 160.16,
"text": " Nice to meet you."
},
{
"start": 160.16,
"end": 162.16,
"text": " This will be a game changer, really."
},
{
"start": 162.16,
"end": 166.16,
"text": " And not just jobs, but also talking to family, making new friends."
},
{
"start": 166.16,
"end": 170.16,
"text": " I mean, most deaf people I know stay within the deaf community."
},
{
"start": 170.16,
"end": 171.16,
"text": " And there's nothing wrong with that."
},
{
"start": 171.16,
"end": 175.16,
"text": " But it's also a result of a lack of communication options."
},
{
"start": 175.16,
"end": 178.16,
"text": " And that's something I'm hoping to fix with this product."
},
{
"start": 178.16,
"end": 180.16,
"text": " Seeing uni in action was amazing."
},
{
"start": 180.16,
"end": 183.16,
"text": " And you can really see how it might one day make getting around in a world that largely"
},
{
"start": 183.16,
"end": 186.16,
"text": " doesn't speak sign language a little bit smoother."
},
{
"start": 186.16,
"end": 189.16,
"text": " But what about people who have lost all mobility?"
},
{
"start": 189.16,
"end": 193.16,
"text": " Jonathan Volpaugh is a brain injury researcher at Wadsworth Center in Albany, New York."
},
{
"start": 193.16,
"end": 196.16,
"text": " He's responsible for developing a computer brain interface system that allows people to"
},
{
"start": 196.16,
"end": 200.16,
"text": " control computers and type text with their minds."
},
{
"start": 200.16,
"end": 205.16,
"text": " So I'm just going to measure the circumference of your head and then the length of it."
},
{
"start": 205.16,
"end": 210.16,
"text": " It's a brain computer interface system, a very simple one, that's intended to be used by"
},
{
"start": 210.16,
"end": 215.16,
"text": " people who are severely disabled, people who may be totally paralyzed and really lose all"
},
{
"start": 215.16,
"end": 217.16,
"text": " means of communication."
},
{
"start": 217.16,
"end": 224.16,
"text": " So its immediate purpose is to restore simple communication and control to people who have lost it."
},
{
"start": 224.16,
"end": 226.16,
"text": " So you can see your eye blinks right there."
},
{
"start": 226.16,
"end": 228.16,
"text": " If you blink your eyes, you can see your eye blinks."
},
{
"start": 228.16,
"end": 229.16,
"text": " Oh, interesting."
},
{
"start": 229.16,
"end": 233.16,
"text": " There are a matrix of stimuli that are presented."
},
{
"start": 233.16,
"end": 238.16,
"text": " They can be, you can have a matrix of letters and numbers or function calls, various kinds of"
},
{
"start": 238.16,
"end": 240.16,
"text": " things the person might want to select."
},
{
"start": 240.16,
"end": 241.16,
"text": " And that's a flash."
},
{
"start": 241.16,
"end": 242.16,
"text": " You see that?"
},
{
"start": 242.16,
"end": 245.16,
"text": " So every time it flashes, you just count."
},
{
"start": 245.16,
"end": 252.16,
"text": " When the person wants to select a particular item, the flash of that item produces a response"
},
{
"start": 252.16,
"end": 255.16,
"text": " in the brain that's different from all the other items."
},
{
"start": 255.16,
"end": 258.15999999999997,
"text": " That's called the aha response or the oddball response."
},
{
"start": 258.15999999999997,
"end": 260.15999999999997,
"text": " And that's when I'm focusing on a letter specifically?"
},
{
"start": 260.15999999999997,
"end": 262.15999999999997,
"text": " Yeah, you're paying attention."
},
{
"start": 262.16,
"end": 266.16,
"text": " You want the eye, so you're paying attention to the eye, and you notice how many times"
},
{
"start": 266.16,
"end": 269.16,
"text": " the eye flashes and you're really ignoring everything else."
},
{
"start": 269.16,
"end": 274.16,
"text": " So after a series of flashes, after a series of repetitions, the system can tell with considerable"
},
{
"start": 274.16,
"end": 279.16,
"text": " accuracy, often very high accuracy, what you want to select and can make that selection."
},
{
"start": 279.16,
"end": 283.16,
"text": " Okay, so if you could make it simple, you think of a three-letter word?"
},
{
"start": 283.16,
"end": 288.16,
"text": " Typically, how long does it take for somebody to get used to the system and really feel comfortable?"
},
{
"start": 288.16,
"end": 292.16,
"text": " The system that you're using, really, it's something that's a matter of a few hours."
},
{
"start": 292.16,
"end": 296.16,
"text": " But it does require the setup, it does require the cap and the gel at this point."
},
{
"start": 296.16,
"end": 298.16,
"text": " Right, and the person helping them."
},
{
"start": 298.16,
"end": 304.16,
"text": " Yeah, but someone who's paralyzed that thoroughly is going to need help in any case."
},
{
"start": 304.16,
"end": 306.16,
"text": " Theater."
},
{
"start": 306.16,
"end": 312.16,
"text": " You mentioned this will help people who have limited mobility and who aren't able to communicate."
},
{
"start": 312.16,
"end": 314.16,
"text": " What exactly, what conditions are we talking about?"
},
{
"start": 314.16,
"end": 319.16,
"text": " Well, the one that seems to most attention and most of the people we work with are people with"
},
{
"start": 319.16,
"end": 322.16,
"text": " amyotrophic lateral sclerosis or Lou Gehrig's disease."
},
{
"start": 322.16,
"end": 326.16,
"text": " So, and there are a variety of other potential people with high-level brain stem strokes,"
},
{
"start": 326.16,
"end": 329.16,
"text": " people with high-level spinal cord injuries."
},
{
"start": 329.16,
"end": 335.16,
"text": " There are a variety of kinds of disorders that might make a person a candidate for this."
},
{
"start": 335.16,
"end": 338.16,
"text": " And people are using it right now in their homes to write emails?"
},
{
"start": 338.16,
"end": 346.16,
"text": " Yes, there are a few people who are using it right now in their homes."
},
{
"start": 346.16,
"end": 353.16,
"text": " What's the future of the system? What are you trying to improve? Is it always going to use gel?"
},
{
"start": 353.16,
"end": 359.16,
"text": " Well, no, hopefully not. There are a number of companies now who are developing dry electrodes."
},
{
"start": 359.16,
"end": 363.16,
"text": " Hopefully we'll get something that eventually that people can put on just like a hat,"
},
{
"start": 363.16,
"end": 366.16,
"text": " it'll look good, etc. And the electrodes will be there,"
},
{
"start": 366.16,
"end": 368.16,
"text": " they'll make contact with the skin and they'll work."
},
{
"start": 368.16,
"end": 372.16,
"text": " We're not quite there yet, but we're moving in that direction."
},
{
"start": 372.16,
"end": 376.16,
"text": " Do you think that the whole area of brain-computer interfaces,"
},
{
"start": 376.16,
"end": 379.16,
"text": " is that area getting more attention?"
},
{
"start": 379.16,
"end": 384.16,
"text": " It clearly draws a lot of attention, both scientific and popular attention."
},
{
"start": 384.16,
"end": 390.16,
"text": " I think that will continue to be sustained as long as things are actually delivered."
},
{
"start": 390.16,
"end": 393.16,
"text": " When you do it in the laboratory, you're about 2% halfway there."
},
{
"start": 393.16,
"end": 396.16,
"text": " And you're actually having people use it at home right now."
},
{
"start": 396.16,
"end": 401.16,
"text": " Yes, that's why. The kinds of BCIs that we can look at in the lab are a lot fancier"
},
{
"start": 401.16,
"end": 405.16,
"text": " and ultimately perhaps a lot more capable than what you were using here."
},
{
"start": 405.16,
"end": 408.16,
"text": " But the thing about that is, it's reliable."
},
{
"start": 408.16,
"end": 413.16,
"text": " And it could be used in real life without us hanging over you."
},
{
"start": 415.16,
"end": 420.16,
"text": " Clearly, technology is getting us a lot closer to the kinds of systems that allow our favorite aliens,"
},
{
"start": 420.16,
"end": 423.16,
"text": " superheroes and sci-fi villains to talk to each other in fictional worlds."
},
{
"start": 423.16,
"end": 428.16,
"text": " But when it comes to communication, there are certain nuances that machines might never fully grasp or convey."
},
{
"start": 428.16,
"end": 430.16,
"text": " And that's where human interpreters come in."
},
{
"start": 430.16,
"end": 432.16,
"text": " Sarah Wilson is one of the best."
},
{
"start": 432.16,
"end": 434.16,
"text": " She works as an interpreter at the United Nations,"
},
{
"start": 434.16,
"end": 437.16,
"text": " where properly conveying meaning is of the utmost importance."
},
{
"start": 437.16,
"end": 439.16,
"text": " How does one become a UN interpreter?"
},
{
"start": 439.16,
"end": 447.16,
"text": " I think first and foremost, one has to have a real natural curiosity about what's going on in the world."
},
{
"start": 447.16,
"end": 451.16,
"text": " And also being a bit of a natural performer."
},
{
"start": 451.16,
"end": 453.16,
"text": " What's the performance aspect?"
},
{
"start": 453.16,
"end": 459.16,
"text": " It's a stressful job. If you feel nervous, you can't let that be reflected in your voice,"
},
{
"start": 459.16,
"end": 463.16,
"text": " because otherwise you would be doing a disservice to the speaker."
},
{
"start": 463.16,
"end": 467.16,
"text": " And it would also call attention to yourself as an interpreter."
},
{
"start": 467.16,
"end": 473.16,
"text": " And the idea is for us to convey the intended message of the speaker as accurately as possible."
},
{
"start": 473.16,
"end": 475.16,
"text": " Señor, say amen."
},
{
"start": 475.16,
"end": 480.16,
"text": " Our sincere gratitude to all of those who supported our candidate."
},
{
"start": 480.16,
"end": 483.16,
"text": " Thank you very much, Mr. President."
},
{
"start": 483.16,
"end": 486.16,
"text": " What exactly is the difference between translation and interpretation?"
},
{
"start": 486.16,
"end": 491.16,
"text": " Translation deals with the written word, and interpretation is the spoken word."
},
{
"start": 491.16,
"end": 494.16,
"text": " There are different modes of interpretation."
},
{
"start": 494.16,
"end": 498.16,
"text": " Here at the United Nations, we do simultaneous interpretation."
},
{
"start": 498.16,
"end": 501.16,
"text": " And when you say simultaneous interpretation, you mean..."
},
{
"start": 501.16,
"end": 504.16,
"text": " At the same time, we don't work on the basis of each word."
},
{
"start": 504.16,
"end": 508.16,
"text": " We work in units of meaning, so once you have a unit of meaning,"
},
{
"start": 508.16,
"end": 512.1600000000001,
"text": " then you will render that into, in my case, into English."
},
{
"start": 512.1600000000001,
"end": 516.1600000000001,
"text": " But while you're doing that, you're also listening for the new information that's coming in."
},
{
"start": 516.1600000000001,
"end": 518.1600000000001,
"text": " Right, and that's something we call split attention."
},
{
"start": 518.1600000000001,
"end": 525.1600000000001,
"text": " You have to be able to divide your attention between taking in the information and processing it,"
},
{
"start": 525.16,
"end": 531.16,
"text": " and also monitor your output enough to make sure that you're making sense."
},
{
"start": 531.16,
"end": 534.16,
"text": " What happens if the speaker is speaking in an angry voice?"
},
{
"start": 534.16,
"end": 536.16,
"text": " We try to convey that somehow."
},
{
"start": 536.16,
"end": 540.16,
"text": " It may be through the emphasis that they place on a given word."
},
{
"start": 540.16,
"end": 543.16,
"text": " So that's something that we have to be very attuned to."
},
{
"start": 543.16,
"end": 548.16,
"text": " How do you think that the current technology to translate what people are saying,"
},
{
"start": 548.16,
"end": 550.16,
"text": " how does that compare to an interpreter?"
},
{
"start": 550.16,
"end": 557.16,
"text": " I think that the new technologies definitely have their applications that can be very useful."
},
{
"start": 557.16,
"end": 566.16,
"text": " I do think in the context of conference interpreting that a machine would never be able to replace a human being,"
},
{
"start": 566.16,
"end": 572.16,
"text": " because our understanding of the nuances of meaning as human beings,"
},
{
"start": 572.16,
"end": 583.16,
"text": " and the capacity to detect emotions and emphases that I don't believe a machine can do."
},
{
"start": 583.16,
"end": 587.16,
"text": " So we've seen the machines that are working towards doing the very things that make UN interpreters great."
},
{
"start": 587.16,
"end": 591.16,
"text": " But at the end of the day, the human brain is still the ultimate interpreter."
},
{
"start": 591.16,
"end": 594.16,
"text": " It's the processor that other machines are trying to catch up to."
},
{
"start": 594.16,
"end": 598.16,
"text": " Body language, sign language, eye movements, speech, and breathing rates."
},
{
"start": 598.16,
"end": 601.16,
"text": " We take it all in without even thinking about it."
},
{
"start": 601.16,
"end": 604.16,
"text": " And maybe one day machines will be able to do that too."
}
] |
3ea8_CNdJ54 | This is the single most outrageous thing to come out of Munich in a very long time. Powered by a precise combination of electricity and fossil fuel, this insane machine brushes up against the $150,000 mark. This is the future of BMW. This is the i8. It's just like, the car is from the future, right? It doesn't feel like a BMW. It doesn't feel like a BMW. It doesn't feel like anything else I've ever been in or around. It just feels like from another dimension. It's like it was teleported in from another dimension, and now I'm driving it. If you weren't told that it was a hybrid, you could conceivably believe that you were just driving a nice sports car. It just feels like really rock solid. Everything feels like it's constructed immaculately. Everywhere you look in and around the i8, there are bits and pieces of technology that are going to find their way into the company's entire lineup over the coming years, one way or another. Take the car's frame, for instance. It's made of something called carbon fiber reinforced plastic, CFRP, and it's significantly lighter than the metals found in a typical car. You can see bits and pieces of CFRP when you open the i8's exotic scissor doors and trunk. It's a dark woven material that you don't really see on many other cars. One notable exception is the i8's little sibling, the i3. In fact, in many ways, the i8 is a rolling add for the far more attainable i3, which starts at about $41,000. Then there's the drivetrain. The i8 is a gas-electric hybrid that's powered by an electric motor in front and a three-cylinder engine in the back. You can run it on electric power alone all the way up to 75 miles an hour, if you like, but when you pair them together, you get a total of 357 horsepower. That's not really up to supercar standards, but then again, this isn't about making the fastest exotic on the block. If it was, they'd just throw a V10 or 12 in there and call it a day. One thing that sets the i8 apart from your average supercar is that it has an electric motor driving the front two wheels, and then the relatively, well not relatively, very small three-cylinder turbocharged engine in the back driving the rear wheels. And so you end up with an all-wheel drive system, and you can set it into electric-only mode, and you can also set it into a power mode that keeps both the electric and the gas engine turned on at all times for maximum power. It definitely feels a little different from your average car, but it's surprisingly poised, and for lack of a better word, normal. I think that you could get into this car having driven pretty much any sports car or GT and feel right at home in this and not feel like you're missing anything. Right now, of course, since we have this parking lot to ourselves, we're operating in sport mode, which is the highest performance mode that the car has. So let's have some fun with it. Okay. Yikes. The i8 is by no means the fastest car you can buy, but it's not slow. I'm definitely going to puke when this is over. BMW claims 0 to 60 in 4.2 seconds, which puts it in the upper echelon of sports cars. That's particularly impressive when you consider the tiny three-cylinder twin-turbo engine spooling up just a few feet behind you. To make sure that the i8's sound lives up to its image, engine sounds are piped into the cabin. I can't really tell what's real and what's fake, but I do know that the car sounds great, throaty, powerful, like there's a V8 or V10 in there. There are a lot of beautiful cars in the world, but this one's different. I wouldn't even really call it beautiful, at least not in the traditional sense. It's technological. It just looks like it's full of patents and gadgets and doodads. And I think everyone on the road agrees. Driving the i8 is a social experience. You can't stop for food or gas or really much of anything without people stopping by to check it out. Something about those scissor doors, I think, which don't really serve any function but to look awesome. The insane tail lights, the low-aggressive stance, and the tri-color paint scheme don't hurt either. It's been impossible to do anything without attracting attention. We had not one but two state troopers stop their patrol units to ask about it. One got in the car. It's basically a feat of gymnastics to climb in and out. That's partly because the i8 is so low to the ground, but it's also because there's a wide, tall sill at the bottom and an open door at the top. You kind of have to get one leg up and down to get the car to start. You kind of have to get one leg in, sit on the sill, scooch over, and pull the other leg in if you want to drop into your fancy ride without looking like a fool. On the way out, you have to remember to reverse the process. Otherwise, you'll end up with a hand on the pavement as you flop out of the car. Fortunately, once you're inside, you don't really ever want to get out. It's a comfortable, cozy, futuristic environment. It doesn't necessarily look as fancy as you might expect on a car this expensive, but it's not bad. At night, light pipes all around the console and doors can be configured to glow blue, orange, or white, which adds a lot to the future car feel. Directly ahead of the driver, a full LCD takes the place of a traditional instrument cluster. This is becoming pretty commonplace nowadays, and a color heads-up display up in the windshield means that you never really need to look down. Behind you, there are technically rear seats, but don't take them too seriously. There's no real chance of a full-grown adult ever sitting back here, but you could stash a child or two in a pinch. Bottom line? I was really sad to give back the i8 after three days on the road. It feels poised and balanced, and with a low center of gravity, it's a good sports car should. It feels really solid, and it feels like a tourer, meaning that you could take it on a road trip and not want to kill yourself after a few hours. Either through engine noise or vibration or this harsh road feel, it's comfortable, but still sporty. I can't get enough of the engine noise, and I still can't tell what's real and what's fake. But I don't care, because it just sounds dope. I've heard the car go by as a bystander, and it sounds good from the outside too. It's music to my ears. It sounds great. With a gun to my head, I'm not sure it's the first car I would buy with $150,000 to spend, but it's still an incredible display of a lot of cutting-edge car tech in one place. If the i8 is a little peek into the future of driving, count me in. | [
{
"start": 0,
"end": 6,
"text": " This is the single most outrageous thing to come out of Munich in a very long time."
},
{
"start": 6,
"end": 10,
"text": " Powered by a precise combination of electricity and fossil fuel,"
},
{
"start": 10,
"end": 14,
"text": " this insane machine brushes up against the $150,000 mark."
},
{
"start": 14,
"end": 34,
"text": " This is the future of BMW. This is the i8."
},
{
"start": 34,
"end": 38,
"text": " It's just like, the car is from the future, right?"
},
{
"start": 38,
"end": 42,
"text": " It doesn't feel like a BMW. It doesn't feel like a BMW."
},
{
"start": 42,
"end": 46,
"text": " It doesn't feel like anything else I've ever been in or around."
},
{
"start": 46,
"end": 50,
"text": " It just feels like from another dimension."
},
{
"start": 50,
"end": 54,
"text": " It's like it was teleported in from another dimension, and now I'm driving it."
},
{
"start": 54,
"end": 61,
"text": " If you weren't told that it was a hybrid, you could conceivably believe that you were just driving a nice sports car."
},
{
"start": 61,
"end": 67,
"text": " It just feels like really rock solid. Everything feels like it's constructed immaculately."
},
{
"start": 67,
"end": 77,
"text": " Everywhere you look in and around the i8, there are bits and pieces of technology that are going to find their way into the company's entire lineup over the coming years, one way or another."
},
{
"start": 77,
"end": 84,
"text": " Take the car's frame, for instance. It's made of something called carbon fiber reinforced plastic, CFRP,"
},
{
"start": 84,
"end": 87,
"text": " and it's significantly lighter than the metals found in a typical car."
},
{
"start": 87,
"end": 92,
"text": " You can see bits and pieces of CFRP when you open the i8's exotic scissor doors and trunk."
},
{
"start": 92,
"end": 95,
"text": " It's a dark woven material that you don't really see on many other cars."
},
{
"start": 95,
"end": 99,
"text": " One notable exception is the i8's little sibling, the i3."
},
{
"start": 99,
"end": 105,
"text": " In fact, in many ways, the i8 is a rolling add for the far more attainable i3, which starts at about $41,000."
},
{
"start": 105,
"end": 112,
"text": " Then there's the drivetrain. The i8 is a gas-electric hybrid that's powered by an electric motor in front and a three-cylinder engine in the back."
},
{
"start": 112,
"end": 120,
"text": " You can run it on electric power alone all the way up to 75 miles an hour, if you like, but when you pair them together, you get a total of 357 horsepower."
},
{
"start": 120,
"end": 126,
"text": " That's not really up to supercar standards, but then again, this isn't about making the fastest exotic on the block."
},
{
"start": 126,
"end": 129,
"text": " If it was, they'd just throw a V10 or 12 in there and call it a day."
},
{
"start": 129,
"end": 135,
"text": " One thing that sets the i8 apart from your average supercar is that it has an electric motor driving the front two wheels,"
},
{
"start": 135,
"end": 142,
"text": " and then the relatively, well not relatively, very small three-cylinder turbocharged engine in the back driving the rear wheels."
},
{
"start": 142,
"end": 146,
"text": " And so you end up with an all-wheel drive system, and you can set it into electric-only mode,"
},
{
"start": 146,
"end": 153,
"text": " and you can also set it into a power mode that keeps both the electric and the gas engine turned on at all times for maximum power."
},
{
"start": 153,
"end": 162,
"text": " It definitely feels a little different from your average car, but it's surprisingly poised, and for lack of a better word, normal."
},
{
"start": 162,
"end": 172,
"text": " I think that you could get into this car having driven pretty much any sports car or GT and feel right at home in this and not feel like you're missing anything."
},
{
"start": 172,
"end": 179,
"text": " Right now, of course, since we have this parking lot to ourselves, we're operating in sport mode, which is the highest performance mode that the car has."
},
{
"start": 179,
"end": 181,
"text": " So let's have some fun with it."
},
{
"start": 186,
"end": 187,
"text": " Okay."
},
{
"start": 196,
"end": 197,
"text": " Yikes."
},
{
"start": 197,
"end": 201,
"text": " The i8 is by no means the fastest car you can buy, but it's not slow."
},
{
"start": 201,
"end": 203,
"text": " I'm definitely going to puke when this is over."
},
{
"start": 203,
"end": 208,
"text": " BMW claims 0 to 60 in 4.2 seconds, which puts it in the upper echelon of sports cars."
},
{
"start": 208,
"end": 214,
"text": " That's particularly impressive when you consider the tiny three-cylinder twin-turbo engine spooling up just a few feet behind you."
},
{
"start": 214,
"end": 219,
"text": " To make sure that the i8's sound lives up to its image, engine sounds are piped into the cabin."
},
{
"start": 219,
"end": 226,
"text": " I can't really tell what's real and what's fake, but I do know that the car sounds great, throaty, powerful, like there's a V8 or V10 in there."
},
{
"start": 226,
"end": 229,
"text": " There are a lot of beautiful cars in the world, but this one's different."
},
{
"start": 229,
"end": 232,
"text": " I wouldn't even really call it beautiful, at least not in the traditional sense."
},
{
"start": 232,
"end": 234,
"text": " It's technological."
},
{
"start": 234,
"end": 237,
"text": " It just looks like it's full of patents and gadgets and doodads."
},
{
"start": 237,
"end": 240,
"text": " And I think everyone on the road agrees."
},
{
"start": 240,
"end": 242,
"text": " Driving the i8 is a social experience."
},
{
"start": 242,
"end": 247,
"text": " You can't stop for food or gas or really much of anything without people stopping by to check it out."
},
{
"start": 247,
"end": 251,
"text": " Something about those scissor doors, I think, which don't really serve any function but to look awesome."
},
{
"start": 251,
"end": 256,
"text": " The insane tail lights, the low-aggressive stance, and the tri-color paint scheme don't hurt either."
},
{
"start": 256,
"end": 260,
"text": " It's been impossible to do anything without attracting attention."
},
{
"start": 260,
"end": 265,
"text": " We had not one but two state troopers stop their patrol units to ask about it."
},
{
"start": 265,
"end": 266,
"text": " One got in the car."
},
{
"start": 266,
"end": 269,
"text": " It's basically a feat of gymnastics to climb in and out."
},
{
"start": 269,
"end": 275,
"text": " That's partly because the i8 is so low to the ground, but it's also because there's a wide, tall sill at the bottom and an open door at the top."
},
{
"start": 275,
"end": 278,
"text": " You kind of have to get one leg up and down to get the car to start."
},
{
"start": 278,
"end": 286,
"text": " You kind of have to get one leg in, sit on the sill, scooch over, and pull the other leg in if you want to drop into your fancy ride without looking like a fool."
},
{
"start": 286,
"end": 289,
"text": " On the way out, you have to remember to reverse the process."
},
{
"start": 289,
"end": 292,
"text": " Otherwise, you'll end up with a hand on the pavement as you flop out of the car."
},
{
"start": 292,
"end": 296,
"text": " Fortunately, once you're inside, you don't really ever want to get out."
},
{
"start": 296,
"end": 299,
"text": " It's a comfortable, cozy, futuristic environment."
},
{
"start": 299,
"end": 303,
"text": " It doesn't necessarily look as fancy as you might expect on a car this expensive, but it's not bad."
},
{
"start": 303,
"end": 310,
"text": " At night, light pipes all around the console and doors can be configured to glow blue, orange, or white, which adds a lot to the future car feel."
},
{
"start": 310,
"end": 315,
"text": " Directly ahead of the driver, a full LCD takes the place of a traditional instrument cluster."
},
{
"start": 315,
"end": 321,
"text": " This is becoming pretty commonplace nowadays, and a color heads-up display up in the windshield means that you never really need to look down."
},
{
"start": 321,
"end": 325,
"text": " Behind you, there are technically rear seats, but don't take them too seriously."
},
{
"start": 325,
"end": 333,
"text": " There's no real chance of a full-grown adult ever sitting back here, but you could stash a child or two in a pinch."
},
{
"start": 334,
"end": 339,
"text": " Bottom line? I was really sad to give back the i8 after three days on the road."
},
{
"start": 341,
"end": 347,
"text": " It feels poised and balanced, and with a low center of gravity, it's a good sports car should."
},
{
"start": 347,
"end": 357,
"text": " It feels really solid, and it feels like a tourer, meaning that you could take it on a road trip and not want to kill yourself after a few hours."
},
{
"start": 357,
"end": 364,
"text": " Either through engine noise or vibration or this harsh road feel, it's comfortable, but still sporty."
},
{
"start": 367,
"end": 372,
"text": " I can't get enough of the engine noise, and I still can't tell what's real and what's fake."
},
{
"start": 372,
"end": 385,
"text": " But I don't care, because it just sounds dope. I've heard the car go by as a bystander, and it sounds good from the outside too."
},
{
"start": 385,
"end": 388,
"text": " It's music to my ears. It sounds great."
},
{
"start": 390,
"end": 399,
"text": " With a gun to my head, I'm not sure it's the first car I would buy with $150,000 to spend, but it's still an incredible display of a lot of cutting-edge car tech in one place."
},
{
"start": 399,
"end": 405,
"text": " If the i8 is a little peek into the future of driving, count me in."
}
] |
V4yEKNMyi4E | Next time you're shopping for a new computer, there's a good chance the right device for you is actually a Chromebook. Basically, if you do everything in a web browser anyway, and you need a great inexpensive way to do email and Word Docs and Pandora and Netflix, a Chromebook has absolutely everything you need. Unlike Windows PCs or Macs though, where everything is just varying levels of good, Chromebooks really run the gamut. If you're not careful about things like battery life or performance or the actual quality of your screen, your money usually between two and four hundred dollars can buy you a piece of junk. But luckily it can also buy you a really great laptop. Nearly every PC manufacturer is making Chromebooks now, and the best one I've tried yet is the Toshiba Chromebook 2. It has two huge things going for it. A beautiful 13.3 inch 1080p display that is not just high resolution, but is actually vivid and clear and has great viewing angles, and an Intel Celeron processor that is at least fast enough to handle whatever you'll need to do. No Chromebook I've ever used feels blisteringly crazy powerful, but the Chromebook 2 can more than hold its own. This laptop is also surprisingly good-looking, at least more so than the average run-of-the-mill black box Chromebook. It feels a little cheap, but its thin silver body looks just enough like a MacBook Air that the look really works for Toshiba. It weighs a little less than three pounds and still lasts eight hours at a go. It's not the longest-lasting Chromebook, but that's plenty of life for most people. It also has a good keyboard and trackpad and really impressively loud speakers. I hate the Skullcandy logo on the device, but the speakers are worth it. The software is always the same with Chrome OS, so what you're really shopping for is these little things. And Toshiba may not be the best anywhere, except maybe the screen, but it's really solid everywhere. That's why it's worth spending a little more money than you might otherwise and buying the 1080p Toshiba Chromebook 2, because with every other Chromebook you're gonna make at least one huge sacrifice. You can buy the Dell Chromebook 11, which is probably the best small Chromebook. It has an Intel processor, a nice design, a great keyboard and trackpad, but it has a 1366 x 760 screen that doesn't look great and it's still a little expensive for a Chromebook. You could also buy a Samsung Chromebook 2, which is super light and pretty nice looking, but it's really slow. The Acer Chromebook 13 has a lot going for it, except that it's 1080p screen is just flat-out awful to look at. It's not just the resolution that matters, and Acer proves it. The ASUS C200 has really insane battery life, like 14 hours or more of battery life, but it has a terrible screen and surprisingly slow performance. The Lenovo ThinkPad Chromebook has a killer keyboard and trackpad, but it's big and thick and looks as cheap as it is. Lenovo also makes the IdeaPad N20p, the most unique Chromebook. It has a swiveling screen that lets it turn into a tablet. The only problem is that gimmick is sort of pointless, because Chrome OS is just not all that suited to do a touchscreen. Maybe more Android apps will solve that, but not yet. HP even has a few Chromebooks. There's a 14-inch model with a terrible screen and an 11-inch model that just can't quite hold up on performance. Acer C720 is still a solid Intel-powered choice, though it's not at all a beautiful device. So nearly every manufacturer is making a Chromebook now. They're getting better fast, though the road is still long before a browser-powered computer can really replace everything your Mac or Windows device can do. But if you're in the market for a new computer, you might not need to spend hundreds or thousands of dollars to get a really good computer that does everything you need. You might just need to buy a Toshiba Chromebook 2. | [
{
"start": 0,
"end": 3.48,
"text": " Next time you're shopping for a new computer, there's a good chance the right"
},
{
"start": 3.48,
"end": 7,
"text": " device for you is actually a Chromebook. Basically, if you do everything in a web"
},
{
"start": 7,
"end": 10.68,
"text": " browser anyway, and you need a great inexpensive way to do email and Word"
},
{
"start": 10.68,
"end": 14.4,
"text": " Docs and Pandora and Netflix, a Chromebook has absolutely everything you"
},
{
"start": 14.4,
"end": 20.6,
"text": " need. Unlike Windows PCs or Macs though, where everything is just varying levels"
},
{
"start": 20.6,
"end": 24.400000000000002,
"text": " of good, Chromebooks really run the gamut. If you're not careful about things like"
},
{
"start": 24.400000000000002,
"end": 28.2,
"text": " battery life or performance or the actual quality of your screen, your money"
},
{
"start": 28.2,
"end": 32.36,
"text": " usually between two and four hundred dollars can buy you a piece of junk. But"
},
{
"start": 32.36,
"end": 35.879999999999995,
"text": " luckily it can also buy you a really great laptop. Nearly every PC"
},
{
"start": 35.879999999999995,
"end": 39.379999999999995,
"text": " manufacturer is making Chromebooks now, and the best one I've tried yet is the"
},
{
"start": 39.379999999999995,
"end": 44.64,
"text": " Toshiba Chromebook 2. It has two huge things going for it. A beautiful 13.3"
},
{
"start": 44.64,
"end": 48.8,
"text": " inch 1080p display that is not just high resolution, but is actually vivid and"
},
{
"start": 48.8,
"end": 52.58,
"text": " clear and has great viewing angles, and an Intel Celeron processor that is at"
},
{
"start": 52.58,
"end": 55.96,
"text": " least fast enough to handle whatever you'll need to do. No Chromebook I've"
},
{
"start": 55.96,
"end": 59.96,
"text": " ever used feels blisteringly crazy powerful, but the Chromebook 2 can more"
},
{
"start": 59.96,
"end": 63.56,
"text": " than hold its own. This laptop is also surprisingly good-looking, at least more"
},
{
"start": 63.56,
"end": 66.92,
"text": " so than the average run-of-the-mill black box Chromebook. It feels a little"
},
{
"start": 66.92,
"end": 70.6,
"text": " cheap, but its thin silver body looks just enough like a MacBook Air that the"
},
{
"start": 70.6,
"end": 73.6,
"text": " look really works for Toshiba. It weighs a little less than three pounds and"
},
{
"start": 73.6,
"end": 77.24000000000001,
"text": " still lasts eight hours at a go. It's not the longest-lasting Chromebook, but"
},
{
"start": 77.24000000000001,
"end": 80.44,
"text": " that's plenty of life for most people. It also has a good keyboard and trackpad"
},
{
"start": 80.44,
"end": 85,
"text": " and really impressively loud speakers. I hate the Skullcandy logo on the device,"
},
{
"start": 85,
"end": 87.72,
"text": " but the speakers are worth it. The software is always the same with"
},
{
"start": 87.72,
"end": 90.92,
"text": " Chrome OS, so what you're really shopping for is these little things. And Toshiba"
},
{
"start": 90.92,
"end": 94.32,
"text": " may not be the best anywhere, except maybe the screen, but it's really solid"
},
{
"start": 94.32,
"end": 97.08,
"text": " everywhere. That's why it's worth spending a little more money than you"
},
{
"start": 97.08,
"end": 101.12,
"text": " might otherwise and buying the 1080p Toshiba Chromebook 2, because with every"
},
{
"start": 101.12,
"end": 105.92,
"text": " other Chromebook you're gonna make at least one huge sacrifice. You can buy the"
},
{
"start": 105.92,
"end": 109.56,
"text": " Dell Chromebook 11, which is probably the best small Chromebook. It has an Intel"
},
{
"start": 109.56,
"end": 114.96000000000001,
"text": " processor, a nice design, a great keyboard and trackpad, but it has a 1366 x 760"
},
{
"start": 114.96,
"end": 118.8,
"text": " screen that doesn't look great and it's still a little expensive for a Chromebook."
},
{
"start": 118.8,
"end": 122.72,
"text": " You could also buy a Samsung Chromebook 2, which is super light and pretty nice"
},
{
"start": 122.72,
"end": 127,
"text": " looking, but it's really slow. The Acer Chromebook 13 has a lot going for it,"
},
{
"start": 127,
"end": 131.64,
"text": " except that it's 1080p screen is just flat-out awful to look at. It's not just"
},
{
"start": 131.64,
"end": 135.6,
"text": " the resolution that matters, and Acer proves it. The ASUS C200 has really"
},
{
"start": 135.6,
"end": 139.44,
"text": " insane battery life, like 14 hours or more of battery life, but it has a"
},
{
"start": 139.44,
"end": 143.35999999999999,
"text": " terrible screen and surprisingly slow performance. The Lenovo ThinkPad Chromebook"
},
{
"start": 143.36,
"end": 147.08,
"text": " has a killer keyboard and trackpad, but it's big and thick and looks as cheap as"
},
{
"start": 147.08,
"end": 151.64000000000001,
"text": " it is. Lenovo also makes the IdeaPad N20p, the most unique Chromebook. It has a"
},
{
"start": 151.64000000000001,
"end": 155.4,
"text": " swiveling screen that lets it turn into a tablet. The only problem is that"
},
{
"start": 155.4,
"end": 158.84,
"text": " gimmick is sort of pointless, because Chrome OS is just not all that suited to"
},
{
"start": 158.84,
"end": 163.16000000000003,
"text": " do a touchscreen. Maybe more Android apps will solve that, but not yet. HP even has"
},
{
"start": 163.16000000000003,
"end": 166.56,
"text": " a few Chromebooks. There's a 14-inch model with a terrible screen and an 11-inch"
},
{
"start": 166.56,
"end": 171.52,
"text": " model that just can't quite hold up on performance. Acer C720 is still a solid"
},
{
"start": 171.52,
"end": 175.72,
"text": " Intel-powered choice, though it's not at all a beautiful device. So nearly every"
},
{
"start": 175.72,
"end": 178.96,
"text": " manufacturer is making a Chromebook now. They're getting better fast, though the"
},
{
"start": 178.96,
"end": 181.88,
"text": " road is still long before a browser-powered computer can really"
},
{
"start": 181.88,
"end": 184.60000000000002,
"text": " replace everything your Mac or Windows device can do. But if you're in the"
},
{
"start": 184.60000000000002,
"end": 187.9,
"text": " market for a new computer, you might not need to spend hundreds or thousands of"
},
{
"start": 187.9,
"end": 191.36,
"text": " dollars to get a really good computer that does everything you need. You might"
},
{
"start": 191.36,
"end": 202.48000000000002,
"text": " just need to buy a Toshiba Chromebook 2."
}
] |
UcAuGp3yFEA | self-driving cars, piloted cars, driverless cars, automated cars, call them whatever you want. we've been hearing about the technology for a long time. if you're near Google headquarters in California you've probably even seen a few self-driving cars putting around. it's going to be years and years and years until we can actually buy this stuff, right? not necessarily. dynamic cruise control has been around a long time, since like the 90s. started on just a few like super premium models. now you can get on all sorts of cars. dynamic cruise just makes sure that you stay the same distance behind the car in front of you. so the car in front of you brakes, you slow down, it speeds up, you speed up. you can touch the gas pedal. it's really cool. current cars can also do something called lane keep, which basically uses cameras on the windshield to make sure that you stay in your lane. you start to drift, you either get a warning, some cars will even steer back into the lane so you don't have to touch the wheel. next year's Tesla's will be able to pick you up in front of your house on a schedule of your choosing. in 2017, Cadillac is gonna offer something called super cruise, which is basically the same thing that Tesla is doing next year. it's just going to take control of the car for you. you won't have to do hardly anything. before too long we'll have highways filled with cars that are chatting amongst themselves, keeping a safe distance and maximizing speed. so what happens when cars don't need us at all? becomes more of a legal question. like who's going to be liable? if your car crashes, who's to blame? is it you? is it the car company? who knows? we got to figure that out. but if we do, then it becomes an open field. anything's possible. Google's latest self-driving cars, the little two-seaters that they built themselves, you know the ones that kind of look like emoji, don't even have steering wheels and you'll be able to summon them with a smartphone app. Uber has already said that someday they're going to just replace all their cars with self-driving cars. they won't have drivers. in the future do cars even need to look like cars? maybe not. maybe they're just dark compartments where you can get a few more minutes of sleep before you get to work. shipping trucks could just be giant rolling warehouses for those packages too big to drop off by delivery day. why do they need to be a certain size? they can just be miles long because they're controlled by computer. the expressway becomes a super expressway. a never-ending pipeline of cabins and containers traveling at speeds impossible by today's standards. so once we nail this self-driving part, cars really don't need to look like cars at all. | [
{
"start": 0,
"end": 10.92,
"text": " self-driving cars, piloted cars, driverless cars, automated cars, call them whatever you want."
},
{
"start": 10.92,
"end": 14.700000000000001,
"text": " we've been hearing about the technology for a long time. if you're near Google headquarters in"
},
{
"start": 14.700000000000001,
"end": 18.68,
"text": " California you've probably even seen a few self-driving cars putting around. it's going"
},
{
"start": 18.68,
"end": 22.92,
"text": " to be years and years and years until we can actually buy this stuff, right? not necessarily."
},
{
"start": 22.92,
"end": 27.44,
"text": " dynamic cruise control has been around a long time, since like the 90s. started on just a few"
},
{
"start": 27.44,
"end": 32.4,
"text": " like super premium models. now you can get on all sorts of cars. dynamic cruise just makes sure that"
},
{
"start": 32.4,
"end": 37.160000000000004,
"text": " you stay the same distance behind the car in front of you. so the car in front of you brakes,"
},
{
"start": 37.160000000000004,
"end": 41.760000000000005,
"text": " you slow down, it speeds up, you speed up. you can touch the gas pedal. it's really cool. current"
},
{
"start": 41.760000000000005,
"end": 45.84,
"text": " cars can also do something called lane keep, which basically uses cameras on the windshield"
},
{
"start": 45.84,
"end": 49.36,
"text": " to make sure that you stay in your lane. you start to drift, you either get a warning, some"
},
{
"start": 49.36,
"end": 53.72,
"text": " cars will even steer back into the lane so you don't have to touch the wheel. next year's Tesla's"
},
{
"start": 53.72,
"end": 57.56,
"text": " will be able to pick you up in front of your house on a schedule of your choosing. in 2017,"
},
{
"start": 57.56,
"end": 61.8,
"text": " Cadillac is gonna offer something called super cruise, which is basically the same thing that"
},
{
"start": 61.8,
"end": 65.36,
"text": " Tesla is doing next year. it's just going to take control of the car for you. you won't have to do"
},
{
"start": 65.36,
"end": 69.03999999999999,
"text": " hardly anything. before too long we'll have highways filled with cars that are chatting amongst"
},
{
"start": 69.03999999999999,
"end": 73.64,
"text": " themselves, keeping a safe distance and maximizing speed. so what happens when cars don't need us at"
},
{
"start": 73.64,
"end": 78.6,
"text": " all? becomes more of a legal question. like who's going to be liable? if your car crashes, who's to"
},
{
"start": 78.6,
"end": 82.96000000000001,
"text": " blame? is it you? is it the car company? who knows? we got to figure that out. but if we do, then it"
},
{
"start": 82.96,
"end": 88.03999999999999,
"text": " becomes an open field. anything's possible. Google's latest self-driving cars, the little two-seaters"
},
{
"start": 88.03999999999999,
"end": 92.19999999999999,
"text": " that they built themselves, you know the ones that kind of look like emoji, don't even have steering"
},
{
"start": 92.19999999999999,
"end": 95.8,
"text": " wheels and you'll be able to summon them with a smartphone app. Uber has already said that someday"
},
{
"start": 95.8,
"end": 99.91999999999999,
"text": " they're going to just replace all their cars with self-driving cars. they won't have drivers. in the"
},
{
"start": 99.91999999999999,
"end": 104.28,
"text": " future do cars even need to look like cars? maybe not. maybe they're just dark compartments where"
},
{
"start": 104.28,
"end": 108,
"text": " you can get a few more minutes of sleep before you get to work. shipping trucks could just be giant"
},
{
"start": 108,
"end": 112.32,
"text": " rolling warehouses for those packages too big to drop off by delivery day. why do they need to be a"
},
{
"start": 112.32,
"end": 116.19999999999999,
"text": " certain size? they can just be miles long because they're controlled by computer. the expressway"
},
{
"start": 116.19999999999999,
"end": 120.72,
"text": " becomes a super expressway. a never-ending pipeline of cabins and containers traveling at speeds"
},
{
"start": 120.72,
"end": 125.47999999999999,
"text": " impossible by today's standards. so once we nail this self-driving part, cars really don't need to"
},
{
"start": 125.48,
"end": 143.08,
"text": " look like cars at all."
}
] |
XdlmoLAbbiQ | Most people have never heard of DJI innovations, but if you showed them the Hong Kong startup's best-selling product, everyone would recognize it immediately. DJI has created our favorite drone, the Phantom, a unit so ubiquitous it has become the face of the technology across popular culture. For better or worse, it's the Kleenex of drones. What made the DJI Phantom so popular was its combination of power, price, and simplicity. They have also offered a much more expensive unit for Hollywood professionals, but it wasn't safe or affordable for the average consumer. Today, the company is trying to bridge the gap between those two with its newest unit, the Inspire 1. Our product design team said that they looked at some sci-fi movies and started designing it. One of our product engineers said that it looks like a dragon skull. I don't know what that's about. We see this as bridging both the community that wants really easy-to-use systems without thinking too much about the mechanics of flight with the crowd that wants really professional video easily captured from the sky. The first thing you notice about the Inspire is the way it transforms on takeoff. This borrows spreading-wing technology DJI developed for its S-class units. The legs lift overhead after takeoff, allowing the Inspire to shoot 360 degrees of video. So you got a 4K camera, and it also streams full HD video, 1.7 kilometers distance in near real time down to your iPad. It also has an HDMI video out on the controller, so you can automatically see this on a large screen or connect it to your Atomos recorder. Right now it's a modular payload that's formatted specifically for this camera, but we'll have a lot more exciting things to say about that later down the road. It's got redesigned motors and electronic speed controllers to the point where if you throttle forward and then let go, it's almost like you've thrown on brakes on a car. It's quite impressive. Another big addition to the Inspire is a camera on the bottom that can recognize what's below it and lock on to its current location. When you're flying outside and you're not sure if you have a GPS connection, fly close to the ground and you'll be steady. The Inspire can offer a dual operator mode with one pilot and one cameraman. It's still possible to do both with one person, but adding another set of hands allows for more flexible and fine-tuned shooting. For single operators, the Inspire offers the ability to lock the camera and maintain an area of focus, even as the unit moves about. A godsend for any wedding photographers hoping to capture the perfect aerial shot of that first kiss. The DJI Phantom costs around $1,500, while a fully loaded S1000 ended up closer to $10,000. The Inspire 1 tries to split the difference with a price point of roughly $3,000. DJI is also announcing its first software development kit, or SDK, allowing outside developers to integrate their programs with the unit's camera and video software. The Inspire 1 marks another big step forward in the amount of power and photographic capability available to the average consumer at a price point that won't break the bank. That, in turn, is a reminder of how little safety and privacy regulation currently exists in the US. With $3,000, anyone, no matter how old or inexperienced, can purchase this unit and start flying it the same day. When people start thinking about this technology, they recognize not only the form factor of the Phantom, which is pretty iconic at this point, but also how easy and accessible it is to use so that even Cartman can fly it. There definitely is that question of how do you integrate this technology into the airspace safely and that everybody's following the rules. From our perspective, we're looking forward to a lot clearer rules in the US. In several other markets like Japan, Australia, Germany, there is already that framework in place and we're seeing a lot of success. One of the things that we've cooperated with the Australian and New Zealand governments with is creating a document that says these are the best safe flying practices. With every Phantom sold in those countries, you get that pamphlet that says you can do this, you can't do this. We think that sets a really clear tone for what's acceptable in terms of best safe flying practices and if you don't follow those practices, here are the consequences. The other thing to consider is that with any new imaging technology, there's always this question of privacy and appropriate use. On the one hand, you have governments implementing privacy rules that help protect people's privacy. On the other, there's a bit of social etiquette, like you don't take Google Glass into the bathroom or you don't climb a tree with a telephoto lens. Those are kinds of things that I think people will start to understand a little bit more as the technology becomes more commonplace. | [
{
"start": 0,
"end": 6.6000000000000005,
"text": " Most people have never heard of DJI innovations, but if you showed them the Hong Kong startup's"
},
{
"start": 6.6000000000000005,
"end": 10.24,
"text": " best-selling product, everyone would recognize it immediately."
},
{
"start": 10.24,
"end": 15.88,
"text": " DJI has created our favorite drone, the Phantom, a unit so ubiquitous it has become the face"
},
{
"start": 15.88,
"end": 21.96,
"text": " of the technology across popular culture."
},
{
"start": 21.96,
"end": 24.88,
"text": " For better or worse, it's the Kleenex of drones."
},
{
"start": 24.88,
"end": 29.88,
"text": " What made the DJI Phantom so popular was its combination of power, price, and simplicity."
},
{
"start": 29.88,
"end": 33.12,
"text": " They have also offered a much more expensive unit for Hollywood professionals, but it wasn't"
},
{
"start": 33.12,
"end": 35.6,
"text": " safe or affordable for the average consumer."
},
{
"start": 35.6,
"end": 40.16,
"text": " Today, the company is trying to bridge the gap between those two with its newest unit,"
},
{
"start": 40.16,
"end": 44.5,
"text": " the Inspire 1."
},
{
"start": 44.5,
"end": 49.68,
"text": " Our product design team said that they looked at some sci-fi movies and started designing"
},
{
"start": 49.68,
"end": 50.68,
"text": " it."
},
{
"start": 50.68,
"end": 53.22,
"text": " One of our product engineers said that it looks like a dragon skull."
},
{
"start": 53.22,
"end": 55.72,
"text": " I don't know what that's about."
},
{
"start": 55.72,
"end": 61.28,
"text": " We see this as bridging both the community that wants really easy-to-use systems without"
},
{
"start": 61.28,
"end": 66.4,
"text": " thinking too much about the mechanics of flight with the crowd that wants really professional"
},
{
"start": 66.4,
"end": 71.53999999999999,
"text": " video easily captured from the sky."
},
{
"start": 71.53999999999999,
"end": 75.7,
"text": " The first thing you notice about the Inspire is the way it transforms on takeoff."
},
{
"start": 75.7,
"end": 81.3,
"text": " This borrows spreading-wing technology DJI developed for its S-class units."
},
{
"start": 81.3,
"end": 86.84,
"text": " The legs lift overhead after takeoff, allowing the Inspire to shoot 360 degrees of video."
},
{
"start": 86.84,
"end": 93.92,
"text": " So you got a 4K camera, and it also streams full HD video, 1.7 kilometers distance in"
},
{
"start": 93.92,
"end": 96.47999999999999,
"text": " near real time down to your iPad."
},
{
"start": 96.47999999999999,
"end": 103.84,
"text": " It also has an HDMI video out on the controller, so you can automatically see this on a large"
},
{
"start": 103.84,
"end": 108.66,
"text": " screen or connect it to your Atomos recorder."
},
{
"start": 108.66,
"end": 114.32,
"text": " Right now it's a modular payload that's formatted specifically for this camera, but we'll have"
},
{
"start": 114.32,
"end": 118.08,
"text": " a lot more exciting things to say about that later down the road."
},
{
"start": 118.08,
"end": 122.92,
"text": " It's got redesigned motors and electronic speed controllers to the point where if you"
},
{
"start": 122.92,
"end": 128.2,
"text": " throttle forward and then let go, it's almost like you've thrown on brakes on a car."
},
{
"start": 128.2,
"end": 129.8,
"text": " It's quite impressive."
},
{
"start": 129.8,
"end": 134,
"text": " Another big addition to the Inspire is a camera on the bottom that can recognize what's below"
},
{
"start": 134,
"end": 136.96,
"text": " it and lock on to its current location."
},
{
"start": 136.96,
"end": 141.32000000000002,
"text": " When you're flying outside and you're not sure if you have a GPS connection, fly close"
},
{
"start": 141.32000000000002,
"end": 144.14000000000001,
"text": " to the ground and you'll be steady."
},
{
"start": 144.14000000000001,
"end": 148.84,
"text": " The Inspire can offer a dual operator mode with one pilot and one cameraman."
},
{
"start": 148.84,
"end": 153.4,
"text": " It's still possible to do both with one person, but adding another set of hands allows for"
},
{
"start": 153.4,
"end": 156.84,
"text": " more flexible and fine-tuned shooting."
},
{
"start": 156.84,
"end": 160.68,
"text": " For single operators, the Inspire offers the ability to lock the camera and maintain an"
},
{
"start": 160.68,
"end": 163.48000000000002,
"text": " area of focus, even as the unit moves about."
},
{
"start": 163.48,
"end": 167.95999999999998,
"text": " A godsend for any wedding photographers hoping to capture the perfect aerial shot of that"
},
{
"start": 167.95999999999998,
"end": 168.95999999999998,
"text": " first kiss."
},
{
"start": 168.95999999999998,
"end": 176.12,
"text": " The DJI Phantom costs around $1,500, while a fully loaded S1000 ended up closer to $10,000."
},
{
"start": 176.12,
"end": 181.72,
"text": " The Inspire 1 tries to split the difference with a price point of roughly $3,000."
},
{
"start": 181.72,
"end": 188.44,
"text": " DJI is also announcing its first software development kit, or SDK, allowing outside"
},
{
"start": 188.44,
"end": 206.92,
"text": " developers to integrate their programs with the unit's camera and video software."
},
{
"start": 206.92,
"end": 211.32,
"text": " The Inspire 1 marks another big step forward in the amount of power and photographic capability"
},
{
"start": 211.32,
"end": 215.44,
"text": " available to the average consumer at a price point that won't break the bank."
},
{
"start": 215.44,
"end": 220.32,
"text": " That, in turn, is a reminder of how little safety and privacy regulation currently exists"
},
{
"start": 220.32,
"end": 221.32,
"text": " in the US."
},
{
"start": 221.32,
"end": 227.12,
"text": " With $3,000, anyone, no matter how old or inexperienced, can purchase this unit and"
},
{
"start": 227.12,
"end": 230,
"text": " start flying it the same day."
},
{
"start": 230,
"end": 234.48,
"text": " When people start thinking about this technology, they recognize not only the form factor of"
},
{
"start": 234.48,
"end": 238.98,
"text": " the Phantom, which is pretty iconic at this point, but also how easy and accessible it"
},
{
"start": 238.98,
"end": 244.32,
"text": " is to use so that even Cartman can fly it."
},
{
"start": 244.32,
"end": 248.79999999999998,
"text": " There definitely is that question of how do you integrate this technology into the airspace"
},
{
"start": 248.79999999999998,
"end": 260.04,
"text": " safely and that everybody's following the rules."
},
{
"start": 260.04,
"end": 265.44,
"text": " From our perspective, we're looking forward to a lot clearer rules in the US."
},
{
"start": 265.44,
"end": 270.56,
"text": " In several other markets like Japan, Australia, Germany, there is already that framework in"
},
{
"start": 270.56,
"end": 272.36,
"text": " place and we're seeing a lot of success."
},
{
"start": 272.36,
"end": 277,
"text": " One of the things that we've cooperated with the Australian and New Zealand governments"
},
{
"start": 277,
"end": 282.2,
"text": " with is creating a document that says these are the best safe flying practices."
},
{
"start": 282.2,
"end": 286.8,
"text": " With every Phantom sold in those countries, you get that pamphlet that says you can do"
},
{
"start": 286.8,
"end": 288.52000000000004,
"text": " this, you can't do this."
},
{
"start": 288.52000000000004,
"end": 294.5,
"text": " We think that sets a really clear tone for what's acceptable in terms of best safe flying"
},
{
"start": 294.5,
"end": 300.08000000000004,
"text": " practices and if you don't follow those practices, here are the consequences."
},
{
"start": 300.08,
"end": 304.88,
"text": " The other thing to consider is that with any new imaging technology, there's always this"
},
{
"start": 304.88,
"end": 309.28,
"text": " question of privacy and appropriate use."
},
{
"start": 309.28,
"end": 315.36,
"text": " On the one hand, you have governments implementing privacy rules that help protect people's privacy."
},
{
"start": 315.36,
"end": 320.08,
"text": " On the other, there's a bit of social etiquette, like you don't take Google Glass into the"
},
{
"start": 320.08,
"end": 324.97999999999996,
"text": " bathroom or you don't climb a tree with a telephoto lens."
},
{
"start": 324.97999999999996,
"end": 329.68,
"text": " Those are kinds of things that I think people will start to understand a little bit more"
},
{
"start": 329.68,
"end": 331.88,
"text": " as the technology becomes more commonplace."
}
] |
2e19FLtVJYE | It seems like everybody wants a big phone, even if a lot of us act like we don't. Having the bigger screen and the bigger battery gets addictive, fast, no matter how hard it is to cram in your pocket. Samsung phones led the trend, then the iPhone jumped in, and now Google is here with a gigantic slab of Android. You asked for it, you got it. This is the Nexus 6. It's gotten really cliche to talk about how big phones are, but seriously, the Nexus 6 just feels massive. With a 6-inch screen, technically it's 5.96 inches, it's bigger than the Galaxy Note 4, it's bigger than the iPhone 6 Plus. It's just plain huge. The thing about using a huge phone is at first it's weird, but then it's great. And eventually, everything else just feels too small. You can't really use it with just one hand, but because of its curved, sloped back, it nestles nicely in your hands. It's thicker at the top than at the bottom, which can make it feel a little unbalanced sometimes. The power button and the volume buttons are smack in the middle of the right-hand side, which is fine, but it does make it a little weird in landscape. It has the same metal rim around the edges as the Motorola Moto X, which gives it a solidity and probably contributes a bit to the heft. It weighs just a half an ounce more than the iPhone 6 Plus. The back is a hard plastic in either white or midnight blue, and it has a sort of eggshell feel that I actually kind of like. It really is just like a blown-up Moto X, and that's pretty great. But it's a more powerful phone than the Moto X. It has a quad HD display, a faster, more powerful processor, more RAM, a bigger battery, and a second speaker on the front. Basically, it's top-of-the-line specs for Android. And more importantly, all that power is put to good use. The phone is fast, and dealt with anything I asked it to do with no problems. The only time I ever found it to be slow was when I was wishing the animations in Lollipop were tuned to move just a little bit faster. And then there's the screen. You already know it's big, and it has an insane pixel density of 493ppi. You absolutely won't see the pixels on this thing. But what you will see, if you look close enough, is some weird textures and colorations here and there. Basically, if you tilt the screen, you can see the colors shift a bit and maybe even see some rainbow banding. But really, that's just a nitpick, and it's one of the only knocks I have against this hardware. But on a phone this expensive, you'd expect it to be immaculate at any angle. There's a big benefit to using an AMOLED screen, though. It's one of the new features on Android 5.0 Lollipop, and it's called Ambient Display. Right now it only works on the Nexus 6. Your notifications show up right on the lock screen in Lollipop, and on the Nexus 6, they show up in a subtle, black-and-white-only mode right when they come in. It doesn't light up the whole screen, and it doesn't drain the battery, and it's super useful. Google and Motorola also crammed an extra loudspeaker on the front so you can get true stereo sound. Front-facing speakers are great, and even though this doesn't have quite the audio quality of the HTC One M8, it's still much better than most of the competition. There's a 13 megapixel camera with a dual LED flash here, and I'm pleased to say it's the best camera I've used on a Nexus device. It's just wildly better than the camera on the Nexus 5. But the bitter truth is that cameras on Nexus devices up until now haven't been very good, so I'm grading on a pretty serious curve here. The shutter speed is fast enough for me. In a lot of cases, it's basically instantaneous, though there's still sometimes an annoying lag, especially in low light. But thanks to the optical image stabilization, you can get some pretty decent low-light shots. The truth is that it's still not as good as the iPhone 6 or 6 Plus, or even as good as Samsung phones at their best. I kind of feel like the best way to think about this camera is like golfing. Every now and then, you get that one perfect shot, with nice saturation and tack-sharp focus. It's the kind of shot that makes you think you could get that shot every time. And with practice, you can be really good with it. But sometimes you're just going to duff it. We've come to expect impressive battery life from these ginormous phones, and the new Nexus doesn't disappoint. I easily made it through a day and a half of regular use, and if you're gentler on it, you can probably extend that to two. There's a quick charge feature that will give you multiple hours after just 15 minutes when it's plugged into the included charger. Plus, Lollipop has a new battery saver mode. And Lollipop really is the star here. It's a complete and total redesign for Android based on a new philosophy for how touchscreen software should work. It's called material design. It's a fuse of bright colors, depth, and helpful animations that give you clues about what the phone is doing. It's just gorgeous and friendly. It sort of sits in the middle of a Venn diagram of reserved elegance and Andy Warhol-style pop art, which is kind of not a space I would have believed existed, but it works. More than the design, though, there are really thoughtful tweaks you'll find all over the OS. And there's also a new priority mode that you can tweak so only important stuff will come through. And you can set that mode to only last an hour or two so you don't have to worry about forgetting to go back to a normal mode. The multitasking button now gives you a basically infinite overview of your apps. Some of those apps, like Chrome or Gmail, can stick multiple cards into that overview stack, which makes it easier to deal with complicated tasks. You can even set a guest mode if you want to hand your phone over to a friend. There's new battery improvements, under the hood speed improvements, and a bunch more. We have a full review of Lollipop to cover it all, but the bottom line is this is the best improvement to Android in years. My biggest complaint about the software is that I wish Google had done more to take advantage of this massive screen. Android was the original home for big ass phones, and you'd like to think it could be better designed to take advantage of all that space. But when you turn the phone sideways, only a few apps really give you a noticeably different view. There's one more big thing to talk about with the Nexus 6, and that's the price. We've all gotten used to Google selling phones for dirt cheap, but this one retails at $650. That's on par with other top tier phones, and like those other phones, Google has finally brought the Nexus back to most US carriers, so at least you'll be able to buy it with a subsidy. If you want the best Android phone you can possibly get right now, the Nexus 6 is undoubtedly it. But that's assuming your definition of best phone includes really, really big. We've been watching phones and their screens get larger and larger every year, and every year we think, okay, that's enough. That's as big as these get. Nobody would want anything bigger. And every year we're wrong. But this year, I'm calling it. Anything bigger than this phone, and it's not a phone. It's a tablet. Anything bigger and we'll need a fashion revolution to redesign our pockets and purses to accommodate all our new gadgets. The Nexus 6 is the limit, and it turns out that the limit is a pretty great place to be. | [
{
"start": 0,
"end": 5.36,
"text": " It seems like everybody wants a big phone, even if a lot of us act like we don't."
},
{
"start": 5.36,
"end": 8.96,
"text": " Having the bigger screen and the bigger battery gets addictive, fast, no matter how hard it"
},
{
"start": 8.96,
"end": 10.36,
"text": " is to cram in your pocket."
},
{
"start": 10.36,
"end": 14.96,
"text": " Samsung phones led the trend, then the iPhone jumped in, and now Google is here with a gigantic"
},
{
"start": 14.96,
"end": 16.28,
"text": " slab of Android."
},
{
"start": 16.28,
"end": 18.2,
"text": " You asked for it, you got it."
},
{
"start": 18.2,
"end": 22.16,
"text": " This is the Nexus 6."
},
{
"start": 22.16,
"end": 26.36,
"text": " It's gotten really cliche to talk about how big phones are, but seriously, the Nexus 6"
},
{
"start": 26.36,
"end": 27.6,
"text": " just feels massive."
},
{
"start": 27.6,
"end": 32.08,
"text": " With a 6-inch screen, technically it's 5.96 inches, it's bigger than the Galaxy Note"
},
{
"start": 32.08,
"end": 34.4,
"text": " 4, it's bigger than the iPhone 6 Plus."
},
{
"start": 34.4,
"end": 35.96,
"text": " It's just plain huge."
},
{
"start": 35.96,
"end": 40.260000000000005,
"text": " The thing about using a huge phone is at first it's weird, but then it's great."
},
{
"start": 40.260000000000005,
"end": 42.760000000000005,
"text": " And eventually, everything else just feels too small."
},
{
"start": 42.760000000000005,
"end": 46.480000000000004,
"text": " You can't really use it with just one hand, but because of its curved, sloped back, it"
},
{
"start": 46.480000000000004,
"end": 48.38,
"text": " nestles nicely in your hands."
},
{
"start": 48.38,
"end": 51.44,
"text": " It's thicker at the top than at the bottom, which can make it feel a little unbalanced"
},
{
"start": 51.44,
"end": 52.44,
"text": " sometimes."
},
{
"start": 52.44,
"end": 55.72,
"text": " The power button and the volume buttons are smack in the middle of the right-hand side,"
},
{
"start": 55.72,
"end": 58.339999999999996,
"text": " which is fine, but it does make it a little weird in landscape."
},
{
"start": 58.339999999999996,
"end": 62.56,
"text": " It has the same metal rim around the edges as the Motorola Moto X, which gives it a solidity"
},
{
"start": 62.56,
"end": 64.78,
"text": " and probably contributes a bit to the heft."
},
{
"start": 64.78,
"end": 67.72,
"text": " It weighs just a half an ounce more than the iPhone 6 Plus."
},
{
"start": 67.72,
"end": 71.86,
"text": " The back is a hard plastic in either white or midnight blue, and it has a sort of eggshell"
},
{
"start": 71.86,
"end": 73.88,
"text": " feel that I actually kind of like."
},
{
"start": 73.88,
"end": 77.64,
"text": " It really is just like a blown-up Moto X, and that's pretty great."
},
{
"start": 77.64,
"end": 79.64,
"text": " But it's a more powerful phone than the Moto X."
},
{
"start": 79.64,
"end": 85.16,
"text": " It has a quad HD display, a faster, more powerful processor, more RAM, a bigger battery, and"
},
{
"start": 85.16,
"end": 86.72,
"text": " a second speaker on the front."
},
{
"start": 86.72,
"end": 89.32,
"text": " Basically, it's top-of-the-line specs for Android."
},
{
"start": 89.32,
"end": 92.16,
"text": " And more importantly, all that power is put to good use."
},
{
"start": 92.16,
"end": 96.2,
"text": " The phone is fast, and dealt with anything I asked it to do with no problems."
},
{
"start": 96.2,
"end": 99.7,
"text": " The only time I ever found it to be slow was when I was wishing the animations in Lollipop"
},
{
"start": 99.7,
"end": 102.19999999999999,
"text": " were tuned to move just a little bit faster."
},
{
"start": 102.19999999999999,
"end": 103.8,
"text": " And then there's the screen."
},
{
"start": 103.8,
"end": 108.56,
"text": " You already know it's big, and it has an insane pixel density of 493ppi."
},
{
"start": 108.56,
"end": 111.19999999999999,
"text": " You absolutely won't see the pixels on this thing."
},
{
"start": 111.19999999999999,
"end": 114.64,
"text": " But what you will see, if you look close enough, is some weird textures and colorations here"
},
{
"start": 114.64,
"end": 115.64,
"text": " and there."
},
{
"start": 115.64,
"end": 118.48,
"text": " Basically, if you tilt the screen, you can see the colors shift a bit and maybe even"
},
{
"start": 118.48,
"end": 119.68,
"text": " see some rainbow banding."
},
{
"start": 119.68,
"end": 123.6,
"text": " But really, that's just a nitpick, and it's one of the only knocks I have against this"
},
{
"start": 123.6,
"end": 124.92,
"text": " hardware."
},
{
"start": 124.92,
"end": 128.52,
"text": " But on a phone this expensive, you'd expect it to be immaculate at any angle."
},
{
"start": 128.52,
"end": 130.72,
"text": " There's a big benefit to using an AMOLED screen, though."
},
{
"start": 130.72,
"end": 134.92000000000002,
"text": " It's one of the new features on Android 5.0 Lollipop, and it's called Ambient Display."
},
{
"start": 134.92000000000002,
"end": 136.76,
"text": " Right now it only works on the Nexus 6."
},
{
"start": 136.76,
"end": 140.08,
"text": " Your notifications show up right on the lock screen in Lollipop, and on the Nexus 6, they"
},
{
"start": 140.08,
"end": 143.28,
"text": " show up in a subtle, black-and-white-only mode right when they come in."
},
{
"start": 143.28,
"end": 146.24,
"text": " It doesn't light up the whole screen, and it doesn't drain the battery, and it's super"
},
{
"start": 146.24,
"end": 147.24,
"text": " useful."
},
{
"start": 147.24,
"end": 150.16,
"text": " Google and Motorola also crammed an extra loudspeaker on the front so you can get true"
},
{
"start": 150.16,
"end": 151.32,
"text": " stereo sound."
},
{
"start": 151.32,
"end": 154,
"text": " Front-facing speakers are great, and even though this doesn't have quite the audio"
},
{
"start": 154,
"end": 158.6,
"text": " quality of the HTC One M8, it's still much better than most of the competition."
},
{
"start": 158.6,
"end": 162.2,
"text": " There's a 13 megapixel camera with a dual LED flash here, and I'm pleased to say it's"
},
{
"start": 162.2,
"end": 164.92000000000002,
"text": " the best camera I've used on a Nexus device."
},
{
"start": 164.92000000000002,
"end": 168.04,
"text": " It's just wildly better than the camera on the Nexus 5."
},
{
"start": 168.04,
"end": 172.32,
"text": " But the bitter truth is that cameras on Nexus devices up until now haven't been very good,"
},
{
"start": 172.32,
"end": 174.44,
"text": " so I'm grading on a pretty serious curve here."
},
{
"start": 174.44,
"end": 175.84,
"text": " The shutter speed is fast enough for me."
},
{
"start": 175.84,
"end": 179.95999999999998,
"text": " In a lot of cases, it's basically instantaneous, though there's still sometimes an annoying"
},
{
"start": 179.95999999999998,
"end": 182,
"text": " lag, especially in low light."
},
{
"start": 182,
"end": 185.88,
"text": " But thanks to the optical image stabilization, you can get some pretty decent low-light shots."
},
{
"start": 185.88,
"end": 189.72,
"text": " The truth is that it's still not as good as the iPhone 6 or 6 Plus, or even as good"
},
{
"start": 189.72,
"end": 191.35999999999999,
"text": " as Samsung phones at their best."
},
{
"start": 191.35999999999999,
"end": 194.79999999999998,
"text": " I kind of feel like the best way to think about this camera is like golfing."
},
{
"start": 194.79999999999998,
"end": 198.56,
"text": " Every now and then, you get that one perfect shot, with nice saturation and tack-sharp"
},
{
"start": 198.56,
"end": 199.56,
"text": " focus."
},
{
"start": 199.56,
"end": 202.92000000000002,
"text": " It's the kind of shot that makes you think you could get that shot every time."
},
{
"start": 202.92000000000002,
"end": 205.44,
"text": " And with practice, you can be really good with it."
},
{
"start": 205.44,
"end": 207.4,
"text": " But sometimes you're just going to duff it."
},
{
"start": 207.4,
"end": 210.72,
"text": " We've come to expect impressive battery life from these ginormous phones, and the new Nexus"
},
{
"start": 210.72,
"end": 211.72,
"text": " doesn't disappoint."
},
{
"start": 211.72,
"end": 215.68,
"text": " I easily made it through a day and a half of regular use, and if you're gentler on it,"
},
{
"start": 215.68,
"end": 217.4,
"text": " you can probably extend that to two."
},
{
"start": 217.4,
"end": 220.64000000000001,
"text": " There's a quick charge feature that will give you multiple hours after just 15 minutes when"
},
{
"start": 220.64000000000001,
"end": 222.24,
"text": " it's plugged into the included charger."
},
{
"start": 222.24,
"end": 224.64000000000001,
"text": " Plus, Lollipop has a new battery saver mode."
},
{
"start": 224.64000000000001,
"end": 226.82,
"text": " And Lollipop really is the star here."
},
{
"start": 226.82,
"end": 230.78,
"text": " It's a complete and total redesign for Android based on a new philosophy for how touchscreen"
},
{
"start": 230.78,
"end": 231.92,
"text": " software should work."
},
{
"start": 231.92,
"end": 233.76,
"text": " It's called material design."
},
{
"start": 233.76,
"end": 237.28,
"text": " It's a fuse of bright colors, depth, and helpful animations that give you clues about what"
},
{
"start": 237.28,
"end": 238.94,
"text": " the phone is doing."
},
{
"start": 238.94,
"end": 241.16,
"text": " It's just gorgeous and friendly."
},
{
"start": 241.16,
"end": 245.29999999999998,
"text": " It sort of sits in the middle of a Venn diagram of reserved elegance and Andy Warhol-style"
},
{
"start": 245.29999999999998,
"end": 249.62,
"text": " pop art, which is kind of not a space I would have believed existed, but it works."
},
{
"start": 249.62,
"end": 252.72,
"text": " More than the design, though, there are really thoughtful tweaks you'll find all over the"
},
{
"start": 252.72,
"end": 253.79999999999998,
"text": " OS."
},
{
"start": 253.79999999999998,
"end": 256.71999999999997,
"text": " And there's also a new priority mode that you can tweak so only important stuff will"
},
{
"start": 256.72,
"end": 258.24,
"text": " come through."
},
{
"start": 258.24,
"end": 261.02000000000004,
"text": " And you can set that mode to only last an hour or two so you don't have to worry about"
},
{
"start": 261.02000000000004,
"end": 263,
"text": " forgetting to go back to a normal mode."
},
{
"start": 263,
"end": 266.88000000000005,
"text": " The multitasking button now gives you a basically infinite overview of your apps."
},
{
"start": 266.88000000000005,
"end": 270.56,
"text": " Some of those apps, like Chrome or Gmail, can stick multiple cards into that overview"
},
{
"start": 270.56,
"end": 273.40000000000003,
"text": " stack, which makes it easier to deal with complicated tasks."
},
{
"start": 273.40000000000003,
"end": 276.8,
"text": " You can even set a guest mode if you want to hand your phone over to a friend."
},
{
"start": 276.8,
"end": 280.40000000000003,
"text": " There's new battery improvements, under the hood speed improvements, and a bunch more."
},
{
"start": 280.40000000000003,
"end": 283.62,
"text": " We have a full review of Lollipop to cover it all, but the bottom line is this is the"
},
{
"start": 283.62,
"end": 285.52000000000004,
"text": " best improvement to Android in years."
},
{
"start": 285.52,
"end": 288.96,
"text": " My biggest complaint about the software is that I wish Google had done more to take advantage"
},
{
"start": 288.96,
"end": 291.12,
"text": " of this massive screen."
},
{
"start": 291.12,
"end": 294.56,
"text": " Android was the original home for big ass phones, and you'd like to think it could"
},
{
"start": 294.56,
"end": 297.76,
"text": " be better designed to take advantage of all that space."
},
{
"start": 297.76,
"end": 301.44,
"text": " But when you turn the phone sideways, only a few apps really give you a noticeably different"
},
{
"start": 301.44,
"end": 302.44,
"text": " view."
},
{
"start": 302.44,
"end": 305.91999999999996,
"text": " There's one more big thing to talk about with the Nexus 6, and that's the price."
},
{
"start": 305.91999999999996,
"end": 310.7,
"text": " We've all gotten used to Google selling phones for dirt cheap, but this one retails at $650."
},
{
"start": 310.7,
"end": 314.26,
"text": " That's on par with other top tier phones, and like those other phones, Google has finally"
},
{
"start": 314.26,
"end": 318,
"text": " brought the Nexus back to most US carriers, so at least you'll be able to buy it with"
},
{
"start": 318,
"end": 319,
"text": " a subsidy."
},
{
"start": 319,
"end": 323.12,
"text": " If you want the best Android phone you can possibly get right now, the Nexus 6 is undoubtedly"
},
{
"start": 323.12,
"end": 324.12,
"text": " it."
},
{
"start": 324.12,
"end": 328.15999999999997,
"text": " But that's assuming your definition of best phone includes really, really big."
},
{
"start": 328.15999999999997,
"end": 331.64,
"text": " We've been watching phones and their screens get larger and larger every year, and every"
},
{
"start": 331.64,
"end": 334.48,
"text": " year we think, okay, that's enough."
},
{
"start": 334.48,
"end": 335.76,
"text": " That's as big as these get."
},
{
"start": 335.76,
"end": 337.82,
"text": " Nobody would want anything bigger."
},
{
"start": 337.82,
"end": 339.71999999999997,
"text": " And every year we're wrong."
},
{
"start": 339.71999999999997,
"end": 341.86,
"text": " But this year, I'm calling it."
},
{
"start": 341.86,
"end": 344.08,
"text": " Anything bigger than this phone, and it's not a phone."
},
{
"start": 344.08,
"end": 345.64,
"text": " It's a tablet."
},
{
"start": 345.64,
"end": 349.96,
"text": " Anything bigger and we'll need a fashion revolution to redesign our pockets and purses to accommodate"
},
{
"start": 349.96,
"end": 351.21999999999997,
"text": " all our new gadgets."
},
{
"start": 351.21999999999997,
"end": 354.88,
"text": " The Nexus 6 is the limit, and it turns out that the limit is a pretty great place to"
},
{
"start": 354.88,
"end": 375.04,
"text": " be."
}
] |
cLYE3fgWI_4 | Here's a big question that's been facing Google for the past few years. Can it get better at design faster than Apple can get better at internet services? It matters, because Google's been trying to figure out what it thinks our digital future looks like, and it's only been getting it half right. But I've been using the new Nexus devices for over a week now, and you know what? Here's the definitive answer. Yes. This is Android Lollipop. By far, the most important change in Android 5.0 is something called Material Design. It's the philosophy behind the white cards, prevalent animations, and bold colors you'll run into everywhere on Lollipop. The idea is that your phone has a magical, paper-like material that makes up all of your digital stuff. It moves, it can be stacked on top of things, and it obeys its own peculiar laws of physics. It takes a little getting used to, but Google has helped by suffusing the entire experience with animations that show what's going on. Buttons expand into sheets, panels slide away like pieces of paper on your desk, and apps fly up from the bottom of the screen, which is where a stack of them happen to live for multitasking. All that movement is pretty, and it's great for teaching you what's going on, but after a while you kind of want to tell Android that, hey, I get it, let's move it along a little bit faster. It's also impossible to talk about this big visual overhaul without talking a little bit about the iPhone and its huge visual overhaul, which came last year with iOS 7. Both OSes have embraced layers, and you could say that both are kind of flat, but Johnny Ive's mission at Apple was to get rid of real-world skeuomorphism, and in doing so, he created a crystal palace of cold, colorless, translucent panes floating about. But if Apple's built a crystal palace, Matthias Duarte at Google has created the mushroom kingdom. Everything is bright and feels alive, so much so that it feels like it's just about to topple over into cartoony garishness at any moment. But it never does, because you can tell there are rules here that keep this slubber from bouncing around too much. That's not to say there aren't rough edges, because there definitely are rough edges. It sometimes feels random what colors are popping up from app to app, and text selection can still be inconsistent. The font weights and overall balance of text could use some tweaking. I'm looking at you, keyboard and settings. And who knows when all the third-party apps you use will feel native again. It's going to take some time. All those visual changes would be enough, but there's also a ton of functional changes here. There's too many to go over in one sitting, and that's not even touching the backend stuff like the Android runtime that makes apps go a little bit faster. But let's dive into some of the big stuff. Notifications are way better on Lollipop. First of all, they appear properly on the lock screen, and you can interact with them right there without even unlocking your phone. You can set some apps to be private, too, so they don't show their content on the lock screen. There's also a new thing called priority mode, which is essentially like a do not disturb setting, but the neat thing is you can set a timeout on it. Google always messes with quick settings, and they did it again here, too. It's fine, but you can't customize it, and that's still pretty aggravating. But Android has improved security features in a big way. It's encrypted by default if you set a password, and now you can add multiple users to your phones. There's even a guest mode so you can safely hand the phone off to your friend. Battery life seems to be better overall, too, thanks to a bunch of improvements Google calls Project Volta. It does a better job of showing you how much time is left and how long it will take to charge, and there's also a new battery saver option. Overview might be my favorite new feature. It replaces the old multitasker, and it's just plain fun to swipe through your apps. But the new addition is that some apps, like Chrome or Gmail, can put more than one card right in the stack of apps, which makes it super easy to multitask. Google is calling Lollipop Android 5.0, but I've basically given up on believing those version numbers mean very much. For the past several years, we've had 4.2, 4.3, 4.4, but each of those were really big updates, and we're way beyond 5 important versions for the OS. But whatever, 5.0 is a huge update. It's so fluid and so colorful that you need a little while to adjust. It's like waiting for your pupils to contract when you walk outside into the bright sunlight. But once you're used to it, everything else starts to look a little dim. | [
{
"start": 0,
"end": 4.68,
"text": " Here's a big question that's been facing Google for the past few years."
},
{
"start": 4.68,
"end": 8.38,
"text": " Can it get better at design faster than Apple can get better at internet services?"
},
{
"start": 8.38,
"end": 11.46,
"text": " It matters, because Google's been trying to figure out what it thinks our digital future"
},
{
"start": 11.46,
"end": 14.22,
"text": " looks like, and it's only been getting it half right."
},
{
"start": 14.22,
"end": 18.06,
"text": " But I've been using the new Nexus devices for over a week now, and you know what?"
},
{
"start": 18.06,
"end": 19.62,
"text": " Here's the definitive answer."
},
{
"start": 19.62,
"end": 20.62,
"text": " Yes."
},
{
"start": 20.62,
"end": 23.44,
"text": " This is Android Lollipop."
},
{
"start": 23.44,
"end": 27.740000000000002,
"text": " By far, the most important change in Android 5.0 is something called Material Design."
},
{
"start": 27.74,
"end": 30.959999999999997,
"text": " It's the philosophy behind the white cards, prevalent animations, and bold colors you'll"
},
{
"start": 30.959999999999997,
"end": 32.8,
"text": " run into everywhere on Lollipop."
},
{
"start": 32.8,
"end": 36.58,
"text": " The idea is that your phone has a magical, paper-like material that makes up all of your"
},
{
"start": 36.58,
"end": 37.7,
"text": " digital stuff."
},
{
"start": 37.7,
"end": 42.44,
"text": " It moves, it can be stacked on top of things, and it obeys its own peculiar laws of physics."
},
{
"start": 42.44,
"end": 46.16,
"text": " It takes a little getting used to, but Google has helped by suffusing the entire experience"
},
{
"start": 46.16,
"end": 48.239999999999995,
"text": " with animations that show what's going on."
},
{
"start": 48.239999999999995,
"end": 52.58,
"text": " Buttons expand into sheets, panels slide away like pieces of paper on your desk, and apps"
},
{
"start": 52.58,
"end": 56.16,
"text": " fly up from the bottom of the screen, which is where a stack of them happen to live for"
},
{
"start": 56.16,
"end": 57.16,
"text": " multitasking."
},
{
"start": 57.16,
"end": 60.31999999999999,
"text": " All that movement is pretty, and it's great for teaching you what's going on, but after"
},
{
"start": 60.31999999999999,
"end": 63.9,
"text": " a while you kind of want to tell Android that, hey, I get it, let's move it along a little"
},
{
"start": 63.9,
"end": 64.89999999999999,
"text": " bit faster."
},
{
"start": 64.89999999999999,
"end": 68.36,
"text": " It's also impossible to talk about this big visual overhaul without talking a little bit"
},
{
"start": 68.36,
"end": 72.44,
"text": " about the iPhone and its huge visual overhaul, which came last year with iOS 7."
},
{
"start": 72.44,
"end": 76.3,
"text": " Both OSes have embraced layers, and you could say that both are kind of flat, but Johnny"
},
{
"start": 76.3,
"end": 80.4,
"text": " Ive's mission at Apple was to get rid of real-world skeuomorphism, and in doing so,"
},
{
"start": 80.4,
"end": 84.46,
"text": " he created a crystal palace of cold, colorless, translucent panes floating about."
},
{
"start": 84.46,
"end": 88.28,
"text": " But if Apple's built a crystal palace, Matthias Duarte at Google has created the mushroom"
},
{
"start": 88.28,
"end": 89.28,
"text": " kingdom."
},
{
"start": 89.28,
"end": 92.8,
"text": " Everything is bright and feels alive, so much so that it feels like it's just about to topple"
},
{
"start": 92.8,
"end": 95.19999999999999,
"text": " over into cartoony garishness at any moment."
},
{
"start": 95.19999999999999,
"end": 98.44,
"text": " But it never does, because you can tell there are rules here that keep this slubber from"
},
{
"start": 98.44,
"end": 99.88,
"text": " bouncing around too much."
},
{
"start": 99.88,
"end": 103.32,
"text": " That's not to say there aren't rough edges, because there definitely are rough edges."
},
{
"start": 103.32,
"end": 106.96,
"text": " It sometimes feels random what colors are popping up from app to app, and text selection"
},
{
"start": 106.96,
"end": 108.41999999999999,
"text": " can still be inconsistent."
},
{
"start": 108.41999999999999,
"end": 111.28,
"text": " The font weights and overall balance of text could use some tweaking."
},
{
"start": 111.28,
"end": 113.19999999999999,
"text": " I'm looking at you, keyboard and settings."
},
{
"start": 113.2,
"end": 115.96000000000001,
"text": " And who knows when all the third-party apps you use will feel native again."
},
{
"start": 115.96000000000001,
"end": 117.22,
"text": " It's going to take some time."
},
{
"start": 117.22,
"end": 120.72,
"text": " All those visual changes would be enough, but there's also a ton of functional changes"
},
{
"start": 120.72,
"end": 121.72,
"text": " here."
},
{
"start": 121.72,
"end": 124.38,
"text": " There's too many to go over in one sitting, and that's not even touching the backend stuff"
},
{
"start": 124.38,
"end": 127.4,
"text": " like the Android runtime that makes apps go a little bit faster."
},
{
"start": 127.4,
"end": 129.56,
"text": " But let's dive into some of the big stuff."
},
{
"start": 129.56,
"end": 131.44,
"text": " Notifications are way better on Lollipop."
},
{
"start": 131.44,
"end": 134.52,
"text": " First of all, they appear properly on the lock screen, and you can interact with them"
},
{
"start": 134.52,
"end": 136.68,
"text": " right there without even unlocking your phone."
},
{
"start": 136.68,
"end": 139.88,
"text": " You can set some apps to be private, too, so they don't show their content on the lock"
},
{
"start": 139.88,
"end": 140.88,
"text": " screen."
},
{
"start": 140.88,
"end": 144.07999999999998,
"text": " There's also a new thing called priority mode, which is essentially like a do not disturb"
},
{
"start": 144.07999999999998,
"end": 146.4,
"text": " setting, but the neat thing is you can set a timeout on it."
},
{
"start": 146.4,
"end": 149.72,
"text": " Google always messes with quick settings, and they did it again here, too."
},
{
"start": 149.72,
"end": 153.1,
"text": " It's fine, but you can't customize it, and that's still pretty aggravating."
},
{
"start": 153.1,
"end": 155.72,
"text": " But Android has improved security features in a big way."
},
{
"start": 155.72,
"end": 159.72,
"text": " It's encrypted by default if you set a password, and now you can add multiple users to your"
},
{
"start": 159.72,
"end": 160.72,
"text": " phones."
},
{
"start": 160.72,
"end": 163.56,
"text": " There's even a guest mode so you can safely hand the phone off to your friend."
},
{
"start": 163.56,
"end": 166.82,
"text": " Battery life seems to be better overall, too, thanks to a bunch of improvements Google calls"
},
{
"start": 166.82,
"end": 167.82,
"text": " Project Volta."
},
{
"start": 167.82,
"end": 171.44,
"text": " It does a better job of showing you how much time is left and how long it will take to"
},
{
"start": 171.44,
"end": 173.84,
"text": " charge, and there's also a new battery saver option."
},
{
"start": 173.84,
"end": 175.79999999999998,
"text": " Overview might be my favorite new feature."
},
{
"start": 175.79999999999998,
"end": 179.72,
"text": " It replaces the old multitasker, and it's just plain fun to swipe through your apps."
},
{
"start": 179.72,
"end": 182.94,
"text": " But the new addition is that some apps, like Chrome or Gmail, can put more than one card"
},
{
"start": 182.94,
"end": 186.35999999999999,
"text": " right in the stack of apps, which makes it super easy to multitask."
},
{
"start": 186.35999999999999,
"end": 190.26,
"text": " Google is calling Lollipop Android 5.0, but I've basically given up on believing those"
},
{
"start": 190.26,
"end": 191.82,
"text": " version numbers mean very much."
},
{
"start": 191.82,
"end": 196.79999999999998,
"text": " For the past several years, we've had 4.2, 4.3, 4.4, but each of those were really big"
},
{
"start": 196.8,
"end": 200.68,
"text": " updates, and we're way beyond 5 important versions for the OS."
},
{
"start": 200.68,
"end": 203.08,
"text": " But whatever, 5.0 is a huge update."
},
{
"start": 203.08,
"end": 206.48000000000002,
"text": " It's so fluid and so colorful that you need a little while to adjust."
},
{
"start": 206.48000000000002,
"end": 210.08,
"text": " It's like waiting for your pupils to contract when you walk outside into the bright sunlight."
},
{
"start": 210.08,
"end": 228.32000000000002,
"text": " But once you're used to it, everything else starts to look a little dim."
}
] |
q6YI_BKNxrs | Water, barley, hops, yeast. The wind through the meadow, sun on my face. I look out, I look forth. I want you, beer. Refreshing, surprising, crisp, smooth, bubbly. You make me drunk. You make me smile. Flourish, beer. Sing the song of beer. Hear, hear. I love you, beer. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200-event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. Running a brewery is hard work, and at small scales, the margins can be pretty low. But if the beer is good, as the size of the brewery increases, efficiencies in the processes and technologies at play allow for larger margins. And, due to automation, a more consistent quality of product than at a smaller space. The problem is, not everybody who's great at brewing beer is great at running a brewery, or even wants to. And that keeps great beer out of your stomach. So some well-equipped breweries, like Two Roads, allow contract brewers, or gypsy brewers, to program their beer into the system. Two Roads is kind of like a platform where you can code beer. That way, gypsy brewers can get their beer out to the public without having to take on the capital investment required to open a whole brewery. Cheers! We're here in Stratford, Connecticut. Not exactly a tech hub. We're visiting a brewery, which might be a little surprising, until you realize that Two Roads Brewing Company is doing some amazing stuff. They're not just making great beer, they are, but they're also building a platform so that micro-brewers, craft brewers all over the region can make amazing, professional-quality beer without needing to build all of this. Done. Howdy. So this is it? This is it. This is Two Roads. We're currently brewing and bottling. Wow. Do I get goggles too? I should get you some goggles. Safety first. All right. I'll take a look. This is where it all starts and ends, really. This is the control room. Everything you see here controls or accesses everything you see out there. So hundreds of temperature sensors, pressure sensors, flow switches, pumps. It's all right here. And we can step through the whole process from start to finish. And it's a very visual system. So I should not just randomly mash the keyboard and click on things? I would love it if you didn't. Okay. All right. All right. Now this is a very interesting brewery because, I mean, you all are not brewing your own beer. You have other people's beer that you all brew for them. How does this whole contract brewery thing work? Well, let me explain. First and foremost, we do brew our own beer, and that is absolutely our focus here at Two Roads, our own brands. We launched our brands and opened the brewery in December of 2012. Started with our brands, and then as we got to know the equipment and got the bugs worked out, we brought on brewing partners or contract partners whose beer we produce for them under license here at Two Roads. This is my 25th year in craft brewing, and through a good part of my career, I was on the other side of that equation where I was out brewing our beers at other facilities. All right. Now how much of this is being controlled by robots right now? This particular process? This whole process is controlled from the computer. Yeah. Okay. We can trust them to make our beer. Here we actually have a beer in process. How you doing there, beer? I can't even describe it. It's like a whirlpool of beer, of hot beer. I think the best way to describe Two Roads Brewery is as the next generation of craft brewing. Rather than starting off really small, we're starting off fairly big for craft brewery, and the way that we get to do this is by brewing other people's brands as well as our own, and this gives us the luxury of starting off really fairly small and allowing our own brand to grow organically, kind of outwardly from Connecticut and outward. Interesting. And why don't more breweries use this method? I think most breweries have taken the kind of the most obvious path of, you know, we're going to start off small with equipment that we can afford and then have a good level of success and then kind of make the next step to the next level and then, you know, steps as they go, whereas we're kind of the new guy in craft brewing. We can start big because we know that the demand is there, and we'll eventually fill that capacity. Okay, so this is where it really spends most of its time. It's the work, gets down to this stage, we cool it down to make it the ideal temperature for the yeast and fermentation because yeast is a living thing. Different yeasts create different flavors at different temperatures, and they're all controlled again through the computer so we can do specific temperature curves on the fermentation. So if you needed to make precise adjustments or whatever, that's all happening from that main room we're in just at the computer, and it just happens. And we taste, of course, every day as well just to make sure everything is good. Tough, tough part of the job. Very tough job. Gotta keep tasting beer. Yeah, yeah. The folks over at Two Roads have a pretty awesome brewery, and they brew a pretty awesome beer. But we're here in exotic Williamsburg, Brooklyn, in order to meet with an actual gypsy brewer. His name is Jeppe, and he's known for brewing beers that were inspired by things like baby poop. And we're going to find out what his experience has been like with Two Roads. I am originally from Denmark, moved to Brooklyn two and a half years ago. I own Evil Twin Brewing, and I'm the brewer. And Evil Twin Brewing is not a physical brewery. It's a so-called, they call it a gypsy brewery or a contract brewery. So I rent space from other breweries. So what does being a gypsy brewer versus a traditional brewer mean for the kind of freedom and creativity you might have? I mean, it means that I don't have a big investment. I don't have a lot of money out for a brewery that I have to make back. The first year Evil Twin was really operating, we did about 40 different beers, which is a lot. But I came from a home brewing background, having done a lot of different beers. Then there was a lot of things I wanted to test out on a bigger scale. And some of them worked out really well, and we still do them now at Two Roads at like 300 barrel batches. But some of them just didn't work out, so we just never did them again. And that's definitely a freedom that I like because, again, I don't have to make a wheat beer because it sells good. I don't have to make certain pale ale because it sells good. I can do whatever I want. I can make crazy beers. We can always sell one batch, and if it sells slow, we just don't make it again. Given how much craft beer has boomed in the States in the last couple of decades, and how there are so many more craft brewers, what does it mean for an upstart craft brewer to know they can come to Two Roads? They don't have to build an entire facility. They can come to you all and get that kind of production. That's huge, and I think that's why we've got guys beating a path to our door. We thought that we'd be successful, but we really have exceeded our own expectations, and that's why we're growing at the rate that we are, at a sustainable rate, but a very fast-paced growth here. We've more than doubled production every year that I've been here. My staff went from Phil, our brewmaster, and myself to now we have eight guys, and we're looking to add more. It's been a whirlwind. Every day is an adventure in a good way. Once the fermentation is complete, we separate the beer in the separator, or the centrifuge here, which literally spins all the particulate out. This is really unique in that we have a haze meter on the input and the output, so we have the technology to pretty much dial in the level of clarity that we want. Wow. Is this like a slider somewhere for the amount of haze you want in the alcohol? More or less. What was it about Two Roads that made it so compelling? I just realized that for me to be able to build Evil Twin as a brand, we had to get bigger and cheaper production. When I met the Two Roads guys before we moved, we had a meeting with them even before I moved to the States. We heard about the setup and what they were going to do, and we gave them some recipes and they gave back the prices. We were like, holy shit, if we can get in at Two Roads and start production here, we can take Evil Twin to the next level. It's pretty simple. We needed Two Roads, and Two Roads needed people like us. They needed contract brewers that wanted to use the system, and it's working out really well. I think we are the biggest customer now for Two Roads. Phil McCowsky, the brewmaster, is one of my big heroes. He wrote the book about farmhouse sales in the early 2000s and has been doing a lot of beers in his early days that are just known for some of the best beers ever made. I knew they were going to do good, and I believed in it. We haven't looked back since. It's crazy how fast we've grown now and how good our relationship is. The initial thrust was brewing your own beer, and in the back of your head you thought there might be a market for this. When you first launched Two Roads, was the thinking that there would also be this kind of craft contracting as well? It was. From the get-go, we tailored Two Roads. We knew we were going to do our own brands and knew we were going to do other brands. What made us different from a lot of startup craft brewers is that we wanted to do it once. We wanted to build a big facility that we would never outgrow and rather grow into it, both with our volumes and our customers' volumes. Although we have a 100-year-old-plus facility that we're housed in, our equipment is absolutely state-of-the-art. What was the history of this building before you all moved in? It was called the U.S. Beard Corporation. It's a company that existed from the turn of the 19th century. It was a company that made machinery for bending and forming metals. At its heyday, it employed over 500 people around the clock. Just in this facility? In this facility. It was a big part of this community. It was a big employer, part of the town's identity. Walk me through the last few decades of history here in Stratford, all the way up to the present now with Two Roads. I'm no history buff, but I know what I know from growing up here. Stratford is a sleepy little town with lots of potential right on the water, close to major cities. In the last few years, with Two Roads now leading the way, we've seen a lot of growth in town, a lot of things coming back. It really amazes me every Friday night, Saturday night, or even weeknights for that matter, in our tasting room here, we get a really good crowd. Could that be an extra benefit of this craft brewing revolution now? We don't have a town square anymore. Are these becoming the new town squares? I sure would like to think so. It's a meeting place for people. We have our Oktoberfest and we get a couple thousand people out. We have our race on the Stratford beach and it's amazing the turnout that we get for these events. Everywhere I go in town, people are talking about what Two Roads is doing for the town. What does it mean to you to have this company based here in Stratford? Well, it means a lot. Three of the four founding partners here at Two Roads were from Connecticut. This is our home state. From my childhood, I grew up in a town that was an industrial factory town and it's no longer what it was when I was growing up. Being able to bring back some of the industrial glory that once was Connecticut, still is Connecticut, was very important to us. So to be back here, our home state, brewing beer is a dream come true for me. So I'm in a very special part of the Two Roads brewery right now. This is the vault. I'm surrounded by delicious, limited-run beer, which is brewed once a year just to honor Igor Sikorsky. His helicopter factory used to be the economic engine of Stratford, Connecticut. Although Two Roads isn't necessarily going to employ as many people as Sikorsky's factory once did, what it is doing, aside from creating jobs in a community hub here, is it's providing a way for brewers all over the region to get started without needing to build a brewery. All right, so when you chose Two Roads, obviously the price was good and presumably the beer was good too? Yeah, I mean, you never know that before you actually get the final product. But again, Phil Mikalski has a very good name in the brewing world, so I knew that the brewer was good. I knew the system. It's a Rolek German system, which is like the highest end system you can get. And we do 14 different styles now up there, and they are all as good as they can be. If they're not good enough, it's my fault that my recipe is not good enough. It definitely doesn't have to do with the system or the brewery. Now let's say I want to start my own beer, because I do. I'd love to. I don't know anything about brewing. Should I start with home brewing? What's the right approach? I mean, there's two ways to do it. Start with home brewing or go to brewing school or whatever. There's a brewing school? There's a lot of brewing schools in the States. I never needed it. I mean, a lot of the best chefs in the world have never been to a cooking school. We do stuff that on paper is not a good idea, like dumping a thousand donuts into a beer as a dry-hopping kind of thing. I mean, they would never teach you that at a brewing school. A thousand donuts? We have a beer where for every batch we make, we put, you know, it's dry hop with donuts, so we put a thousand donuts in, so it takes like liquid donuts when it comes out. And it's just a fun way to do things, and no one has told me I can't do it, so that's what I'm doing. Yeah. What I love is that there is a machine whose sole purpose in life is doing this specific task. Yes. And it's so perfectly suited for that job. And yeah, right there. It's almost hypnotic, though, to see. It's a real, it's a dance. It's a dance of technology. Technology and beer. Yes. What a great couple, together at last. Very famous Robert Frost quote up there on the wall. I think I know where you got your inspiration from for the name. Tell me, in your words, how did Frost inspire two words? From my point of view as the brewmaster, it is about how we craft our beers. We like to take a slight departure from a typical beer style and put our own spin on it. You know, for example, dry hopping a traditional German pilsner is something a German brewer would never, ever do, because it's not traditional to them. However, we're an American brewery and we're Two Roads and we do things our own way to make our products different. So that's how we apply the road less travel to our brewing philosophy. Every beer I make, I make for myself. And again, being a tipsy brewer, I have the freedom to do that. If I want to taste something in a beer and it's not made, I have to make it myself. And that's just, that's my approach to it. And that's why I keep doing it. That's why I can't stop. I get new ideas all the time and I'm like, hey, we need to make this. Would this success have been possible if you needed to start your own brewery from scratch? It's difficult to say. I mean, we would have had success no matter what, I think. But it just made it a lot easier that we didn't have to go out and hunt the own $10 million to build our own brewery. I mean, they could give us the capacity and the prices that we needed. So yeah, I will say it definitely helped a lot. So what's the future going to hold? Is it global domination? Global domination does not interest us. We want to be a regional craft brewery based in Connecticut. First and foremost, known in Connecticut. And from that point, our wildest ambitions have us selling beer throughout the Northeast and growing into a true regional beer. And a place that people can visit, see the brewery, can experience the brewery. We'll have beers on tap here in our tap room that you can only get here at the brewery. So there's always going to be a reason for people to visit. We just want to make good beer and make people happy. I'm here at Torst, which is Yeppe's Bar in Greenpoint, Brooklyn, trying variety beer, including the Evil Twin Cowboy. If Two Roads can keep making great beer and also empower brewers all over to be able to make great beer at scale without having to build a brewery and let a dude like Yeppe continue to make awesome beer that pushes the envelope for what brewing can do, cheers to that. Two Roads Brewery built a space that was bigger than they may have needed at first, but they knew it would allow them to continue growing without having to stop production to expand. When moving into a new space, even just going beyond your home office, thoughts like room for expansion are really important to consider. When looking for an office location, consider what kind of business you are and then find a location convenient for your customers. You should also be able to consider all costs, including insurance and trash pickup. Finally, to keep with customer demand, whether in the office or on the go, look for great mobility services that can grow with you and your business. For more business advice, be sure to visit AT&T's Business Circle. Just want to take a second to say, hi, editors. You're doing a great job. All right. Sorry. OK. | [
{
"start": 0,
"end": 15,
"text": " Water, barley, hops, yeast. The wind through the meadow, sun on my face. I look out, I look forth."
},
{
"start": 15,
"end": 34,
"text": " I want you, beer. Refreshing, surprising, crisp, smooth, bubbly. You make me drunk. You make me smile."
},
{
"start": 34,
"end": 51,
"text": " Flourish, beer. Sing the song of beer. Hear, hear. I love you, beer."
},
{
"start": 51,
"end": 55,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 55,
"end": 61,
"text": " Over the last year, I went on a 200-event book tour and met people building small empires all across North America."
},
{
"start": 61,
"end": 66,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 69,
"end": 73,
"text": " Running a brewery is hard work, and at small scales, the margins can be pretty low."
},
{
"start": 73,
"end": 80,
"text": " But if the beer is good, as the size of the brewery increases, efficiencies in the processes and technologies at play allow for larger margins."
},
{
"start": 80,
"end": 85,
"text": " And, due to automation, a more consistent quality of product than at a smaller space."
},
{
"start": 85,
"end": 90,
"text": " The problem is, not everybody who's great at brewing beer is great at running a brewery, or even wants to."
},
{
"start": 90,
"end": 92,
"text": " And that keeps great beer out of your stomach."
},
{
"start": 92,
"end": 99,
"text": " So some well-equipped breweries, like Two Roads, allow contract brewers, or gypsy brewers, to program their beer into the system."
},
{
"start": 99,
"end": 102,
"text": " Two Roads is kind of like a platform where you can code beer."
},
{
"start": 102,
"end": 109,
"text": " That way, gypsy brewers can get their beer out to the public without having to take on the capital investment required to open a whole brewery."
},
{
"start": 109,
"end": 111,
"text": " Cheers!"
},
{
"start": 113,
"end": 118,
"text": " We're here in Stratford, Connecticut. Not exactly a tech hub."
},
{
"start": 118,
"end": 126,
"text": " We're visiting a brewery, which might be a little surprising, until you realize that Two Roads Brewing Company is doing some amazing stuff."
},
{
"start": 126,
"end": 134,
"text": " They're not just making great beer, they are, but they're also building a platform so that micro-brewers, craft brewers all over the region"
},
{
"start": 134,
"end": 140,
"text": " can make amazing, professional-quality beer without needing to build all of this."
},
{
"start": 141,
"end": 142,
"text": " Done."
},
{
"start": 142,
"end": 143,
"text": " Howdy. So this is it?"
},
{
"start": 143,
"end": 147,
"text": " This is it. This is Two Roads. We're currently brewing and bottling."
},
{
"start": 147,
"end": 149,
"text": " Wow. Do I get goggles too?"
},
{
"start": 149,
"end": 151,
"text": " I should get you some goggles."
},
{
"start": 151,
"end": 152,
"text": " Safety first."
},
{
"start": 152,
"end": 153,
"text": " All right."
},
{
"start": 153,
"end": 154,
"text": " I'll take a look."
},
{
"start": 158,
"end": 162,
"text": " This is where it all starts and ends, really. This is the control room."
},
{
"start": 162,
"end": 168,
"text": " Everything you see here controls or accesses everything you see out there."
},
{
"start": 168,
"end": 174,
"text": " So hundreds of temperature sensors, pressure sensors, flow switches, pumps. It's all right here."
},
{
"start": 174,
"end": 179,
"text": " And we can step through the whole process from start to finish. And it's a very visual system."
},
{
"start": 179,
"end": 182,
"text": " So I should not just randomly mash the keyboard and click on things?"
},
{
"start": 182,
"end": 184,
"text": " I would love it if you didn't."
},
{
"start": 184,
"end": 185,
"text": " Okay. All right."
},
{
"start": 185,
"end": 192,
"text": " All right. Now this is a very interesting brewery because, I mean, you all are not brewing your own beer."
},
{
"start": 192,
"end": 198,
"text": " You have other people's beer that you all brew for them. How does this whole contract brewery thing work?"
},
{
"start": 198,
"end": 207,
"text": " Well, let me explain. First and foremost, we do brew our own beer, and that is absolutely our focus here at Two Roads, our own brands."
},
{
"start": 207,
"end": 212,
"text": " We launched our brands and opened the brewery in December of 2012."
},
{
"start": 212,
"end": 218,
"text": " Started with our brands, and then as we got to know the equipment and got the bugs worked out,"
},
{
"start": 218,
"end": 225,
"text": " we brought on brewing partners or contract partners whose beer we produce for them under license here at Two Roads."
},
{
"start": 225,
"end": 230,
"text": " This is my 25th year in craft brewing, and through a good part of my career,"
},
{
"start": 230,
"end": 237,
"text": " I was on the other side of that equation where I was out brewing our beers at other facilities."
},
{
"start": 237,
"end": 242,
"text": " All right. Now how much of this is being controlled by robots right now? This particular process?"
},
{
"start": 242,
"end": 245,
"text": " This whole process is controlled from the computer. Yeah."
},
{
"start": 245,
"end": 248,
"text": " Okay. We can trust them to make our beer."
},
{
"start": 248,
"end": 251,
"text": " Here we actually have a beer in process."
},
{
"start": 251,
"end": 252,
"text": " How you doing there, beer?"
},
{
"start": 252,
"end": 256,
"text": " I can't even describe it. It's like a whirlpool of beer, of hot beer."
},
{
"start": 256,
"end": 263,
"text": " I think the best way to describe Two Roads Brewery is as the next generation of craft brewing."
},
{
"start": 263,
"end": 268,
"text": " Rather than starting off really small, we're starting off fairly big for craft brewery,"
},
{
"start": 268,
"end": 273,
"text": " and the way that we get to do this is by brewing other people's brands as well as our own,"
},
{
"start": 273,
"end": 278,
"text": " and this gives us the luxury of starting off really fairly small"
},
{
"start": 278,
"end": 285,
"text": " and allowing our own brand to grow organically, kind of outwardly from Connecticut and outward."
},
{
"start": 285,
"end": 289,
"text": " Interesting. And why don't more breweries use this method?"
},
{
"start": 289,
"end": 295,
"text": " I think most breweries have taken the kind of the most obvious path of, you know,"
},
{
"start": 295,
"end": 301,
"text": " we're going to start off small with equipment that we can afford and then have a good level of success"
},
{
"start": 301,
"end": 307,
"text": " and then kind of make the next step to the next level and then, you know, steps as they go,"
},
{
"start": 307,
"end": 311,
"text": " whereas we're kind of the new guy in craft brewing."
},
{
"start": 311,
"end": 319,
"text": " We can start big because we know that the demand is there, and we'll eventually fill that capacity."
},
{
"start": 322,
"end": 326,
"text": " Okay, so this is where it really spends most of its time."
},
{
"start": 326,
"end": 331,
"text": " It's the work, gets down to this stage, we cool it down to make it the ideal temperature"
},
{
"start": 331,
"end": 336,
"text": " for the yeast and fermentation because yeast is a living thing."
},
{
"start": 336,
"end": 339,
"text": " Different yeasts create different flavors at different temperatures,"
},
{
"start": 339,
"end": 345,
"text": " and they're all controlled again through the computer so we can do specific temperature curves on the fermentation."
},
{
"start": 345,
"end": 347,
"text": " So if you needed to make precise adjustments or whatever,"
},
{
"start": 347,
"end": 353,
"text": " that's all happening from that main room we're in just at the computer, and it just happens."
},
{
"start": 353,
"end": 357,
"text": " And we taste, of course, every day as well just to make sure everything is good."
},
{
"start": 357,
"end": 362,
"text": " Tough, tough part of the job. Very tough job. Gotta keep tasting beer. Yeah, yeah."
},
{
"start": 362,
"end": 367,
"text": " The folks over at Two Roads have a pretty awesome brewery, and they brew a pretty awesome beer."
},
{
"start": 367,
"end": 373,
"text": " But we're here in exotic Williamsburg, Brooklyn, in order to meet with an actual gypsy brewer."
},
{
"start": 373,
"end": 379,
"text": " His name is Jeppe, and he's known for brewing beers that were inspired by things like baby poop."
},
{
"start": 379,
"end": 383,
"text": " And we're going to find out what his experience has been like with Two Roads."
},
{
"start": 383,
"end": 388,
"text": " I am originally from Denmark, moved to Brooklyn two and a half years ago."
},
{
"start": 388,
"end": 393,
"text": " I own Evil Twin Brewing, and I'm the brewer."
},
{
"start": 393,
"end": 399,
"text": " And Evil Twin Brewing is not a physical brewery. It's a so-called, they call it a gypsy brewery or a contract brewery."
},
{
"start": 399,
"end": 402,
"text": " So I rent space from other breweries."
},
{
"start": 402,
"end": 408,
"text": " So what does being a gypsy brewer versus a traditional brewer mean for the kind of freedom and creativity you might have?"
},
{
"start": 408,
"end": 411,
"text": " I mean, it means that I don't have a big investment."
},
{
"start": 411,
"end": 415,
"text": " I don't have a lot of money out for a brewery that I have to make back."
},
{
"start": 415,
"end": 419,
"text": " The first year Evil Twin was really operating, we did about 40 different beers, which is a lot."
},
{
"start": 419,
"end": 423,
"text": " But I came from a home brewing background, having done a lot of different beers."
},
{
"start": 423,
"end": 426,
"text": " Then there was a lot of things I wanted to test out on a bigger scale."
},
{
"start": 426,
"end": 431,
"text": " And some of them worked out really well, and we still do them now at Two Roads at like 300 barrel batches."
},
{
"start": 431,
"end": 434,
"text": " But some of them just didn't work out, so we just never did them again."
},
{
"start": 434,
"end": 440,
"text": " And that's definitely a freedom that I like because, again, I don't have to make a wheat beer because it sells good."
},
{
"start": 440,
"end": 443,
"text": " I don't have to make certain pale ale because it sells good."
},
{
"start": 443,
"end": 445,
"text": " I can do whatever I want. I can make crazy beers."
},
{
"start": 445,
"end": 449,
"text": " We can always sell one batch, and if it sells slow, we just don't make it again."
},
{
"start": 449,
"end": 454,
"text": " Given how much craft beer has boomed in the States in the last couple of decades,"
},
{
"start": 454,
"end": 462,
"text": " and how there are so many more craft brewers, what does it mean for an upstart craft brewer to know they can come to Two Roads?"
},
{
"start": 462,
"end": 467,
"text": " They don't have to build an entire facility. They can come to you all and get that kind of production."
},
{
"start": 467,
"end": 474,
"text": " That's huge, and I think that's why we've got guys beating a path to our door."
},
{
"start": 474,
"end": 481,
"text": " We thought that we'd be successful, but we really have exceeded our own expectations,"
},
{
"start": 481,
"end": 487,
"text": " and that's why we're growing at the rate that we are, at a sustainable rate, but a very fast-paced growth here."
},
{
"start": 487,
"end": 491,
"text": " We've more than doubled production every year that I've been here."
},
{
"start": 491,
"end": 498,
"text": " My staff went from Phil, our brewmaster, and myself to now we have eight guys, and we're looking to add more."
},
{
"start": 498,
"end": 503,
"text": " It's been a whirlwind. Every day is an adventure in a good way."
},
{
"start": 503,
"end": 512,
"text": " Once the fermentation is complete, we separate the beer in the separator, or the centrifuge here, which literally spins all the particulate out."
},
{
"start": 512,
"end": 517,
"text": " This is really unique in that we have a haze meter on the input and the output,"
},
{
"start": 517,
"end": 521,
"text": " so we have the technology to pretty much dial in the level of clarity that we want."
},
{
"start": 521,
"end": 526,
"text": " Wow. Is this like a slider somewhere for the amount of haze you want in the alcohol?"
},
{
"start": 526,
"end": 528,
"text": " More or less."
},
{
"start": 528,
"end": 531,
"text": " What was it about Two Roads that made it so compelling?"
},
{
"start": 531,
"end": 539,
"text": " I just realized that for me to be able to build Evil Twin as a brand, we had to get bigger and cheaper production."
},
{
"start": 539,
"end": 545,
"text": " When I met the Two Roads guys before we moved, we had a meeting with them even before I moved to the States."
},
{
"start": 545,
"end": 551,
"text": " We heard about the setup and what they were going to do, and we gave them some recipes and they gave back the prices."
},
{
"start": 551,
"end": 559,
"text": " We were like, holy shit, if we can get in at Two Roads and start production here, we can take Evil Twin to the next level."
},
{
"start": 559,
"end": 564,
"text": " It's pretty simple. We needed Two Roads, and Two Roads needed people like us."
},
{
"start": 564,
"end": 568,
"text": " They needed contract brewers that wanted to use the system, and it's working out really well."
},
{
"start": 568,
"end": 571,
"text": " I think we are the biggest customer now for Two Roads."
},
{
"start": 571,
"end": 576,
"text": " Phil McCowsky, the brewmaster, is one of my big heroes."
},
{
"start": 576,
"end": 587,
"text": " He wrote the book about farmhouse sales in the early 2000s and has been doing a lot of beers in his early days that are just known for some of the best beers ever made."
},
{
"start": 587,
"end": 590,
"text": " I knew they were going to do good, and I believed in it."
},
{
"start": 590,
"end": 595,
"text": " We haven't looked back since. It's crazy how fast we've grown now and how good our relationship is."
},
{
"start": 595,
"end": 602,
"text": " The initial thrust was brewing your own beer, and in the back of your head you thought there might be a market for this."
},
{
"start": 602,
"end": 608,
"text": " When you first launched Two Roads, was the thinking that there would also be this kind of craft contracting as well?"
},
{
"start": 608,
"end": 615,
"text": " It was. From the get-go, we tailored Two Roads. We knew we were going to do our own brands and knew we were going to do other brands."
},
{
"start": 615,
"end": 621,
"text": " What made us different from a lot of startup craft brewers is that we wanted to do it once."
},
{
"start": 621,
"end": 631,
"text": " We wanted to build a big facility that we would never outgrow and rather grow into it, both with our volumes and our customers' volumes."
},
{
"start": 631,
"end": 638,
"text": " Although we have a 100-year-old-plus facility that we're housed in, our equipment is absolutely state-of-the-art."
},
{
"start": 638,
"end": 642,
"text": " What was the history of this building before you all moved in?"
},
{
"start": 642,
"end": 649,
"text": " It was called the U.S. Beard Corporation. It's a company that existed from the turn of the 19th century."
},
{
"start": 649,
"end": 653,
"text": " It was a company that made machinery for bending and forming metals."
},
{
"start": 653,
"end": 657,
"text": " At its heyday, it employed over 500 people around the clock."
},
{
"start": 657,
"end": 658,
"text": " Just in this facility?"
},
{
"start": 658,
"end": 666,
"text": " In this facility. It was a big part of this community. It was a big employer, part of the town's identity."
},
{
"start": 666,
"end": 671,
"text": " Walk me through the last few decades of history here in Stratford, all the way up to the present now with Two Roads."
},
{
"start": 671,
"end": 684,
"text": " I'm no history buff, but I know what I know from growing up here. Stratford is a sleepy little town with lots of potential right on the water, close to major cities."
},
{
"start": 684,
"end": 693,
"text": " In the last few years, with Two Roads now leading the way, we've seen a lot of growth in town, a lot of things coming back."
},
{
"start": 693,
"end": 703,
"text": " It really amazes me every Friday night, Saturday night, or even weeknights for that matter, in our tasting room here, we get a really good crowd."
},
{
"start": 703,
"end": 713,
"text": " Could that be an extra benefit of this craft brewing revolution now? We don't have a town square anymore. Are these becoming the new town squares?"
},
{
"start": 713,
"end": 722,
"text": " I sure would like to think so. It's a meeting place for people. We have our Oktoberfest and we get a couple thousand people out."
},
{
"start": 722,
"end": 728,
"text": " We have our race on the Stratford beach and it's amazing the turnout that we get for these events."
},
{
"start": 728,
"end": 735,
"text": " Everywhere I go in town, people are talking about what Two Roads is doing for the town."
},
{
"start": 735,
"end": 740,
"text": " What does it mean to you to have this company based here in Stratford?"
},
{
"start": 740,
"end": 748,
"text": " Well, it means a lot. Three of the four founding partners here at Two Roads were from Connecticut. This is our home state."
},
{
"start": 748,
"end": 757,
"text": " From my childhood, I grew up in a town that was an industrial factory town and it's no longer what it was when I was growing up."
},
{
"start": 757,
"end": 768,
"text": " Being able to bring back some of the industrial glory that once was Connecticut, still is Connecticut, was very important to us."
},
{
"start": 768,
"end": 775,
"text": " So to be back here, our home state, brewing beer is a dream come true for me."
},
{
"start": 775,
"end": 780,
"text": " So I'm in a very special part of the Two Roads brewery right now. This is the vault."
},
{
"start": 780,
"end": 789,
"text": " I'm surrounded by delicious, limited-run beer, which is brewed once a year just to honor Igor Sikorsky."
},
{
"start": 789,
"end": 794,
"text": " His helicopter factory used to be the economic engine of Stratford, Connecticut."
},
{
"start": 794,
"end": 801,
"text": " Although Two Roads isn't necessarily going to employ as many people as Sikorsky's factory once did,"
},
{
"start": 801,
"end": 812,
"text": " what it is doing, aside from creating jobs in a community hub here, is it's providing a way for brewers all over the region to get started without needing to build a brewery."
},
{
"start": 812,
"end": 819,
"text": " All right, so when you chose Two Roads, obviously the price was good and presumably the beer was good too?"
},
{
"start": 819,
"end": 824,
"text": " Yeah, I mean, you never know that before you actually get the final product."
},
{
"start": 824,
"end": 829,
"text": " But again, Phil Mikalski has a very good name in the brewing world, so I knew that the brewer was good."
},
{
"start": 829,
"end": 834,
"text": " I knew the system. It's a Rolek German system, which is like the highest end system you can get."
},
{
"start": 834,
"end": 841,
"text": " And we do 14 different styles now up there, and they are all as good as they can be."
},
{
"start": 841,
"end": 845,
"text": " If they're not good enough, it's my fault that my recipe is not good enough."
},
{
"start": 845,
"end": 847,
"text": " It definitely doesn't have to do with the system or the brewery."
},
{
"start": 847,
"end": 852,
"text": " Now let's say I want to start my own beer, because I do. I'd love to."
},
{
"start": 852,
"end": 858,
"text": " I don't know anything about brewing. Should I start with home brewing? What's the right approach?"
},
{
"start": 858,
"end": 861,
"text": " I mean, there's two ways to do it. Start with home brewing or go to brewing school or whatever."
},
{
"start": 861,
"end": 862,
"text": " There's a brewing school?"
},
{
"start": 862,
"end": 865,
"text": " There's a lot of brewing schools in the States. I never needed it."
},
{
"start": 865,
"end": 869,
"text": " I mean, a lot of the best chefs in the world have never been to a cooking school."
},
{
"start": 869,
"end": 877,
"text": " We do stuff that on paper is not a good idea, like dumping a thousand donuts into a beer as a dry-hopping kind of thing."
},
{
"start": 877,
"end": 879,
"text": " I mean, they would never teach you that at a brewing school."
},
{
"start": 879,
"end": 880,
"text": " A thousand donuts?"
},
{
"start": 880,
"end": 885,
"text": " We have a beer where for every batch we make, we put, you know, it's dry hop with donuts,"
},
{
"start": 885,
"end": 888,
"text": " so we put a thousand donuts in, so it takes like liquid donuts when it comes out."
},
{
"start": 888,
"end": 893,
"text": " And it's just a fun way to do things, and no one has told me I can't do it, so that's what I'm doing."
},
{
"start": 893,
"end": 894,
"text": " Yeah."
},
{
"start": 897,
"end": 903,
"text": " What I love is that there is a machine whose sole purpose in life is doing this specific task."
},
{
"start": 903,
"end": 904,
"text": " Yes."
},
{
"start": 904,
"end": 909,
"text": " And it's so perfectly suited for that job. And yeah, right there."
},
{
"start": 909,
"end": 914,
"text": " It's almost hypnotic, though, to see."
},
{
"start": 915,
"end": 920,
"text": " It's a real, it's a dance. It's a dance of technology."
},
{
"start": 920,
"end": 922,
"text": " Technology and beer."
},
{
"start": 922,
"end": 923,
"text": " Yes."
},
{
"start": 923,
"end": 925,
"text": " What a great couple, together at last."
},
{
"start": 929,
"end": 931,
"text": " Very famous Robert Frost quote up there on the wall."
},
{
"start": 931,
"end": 934,
"text": " I think I know where you got your inspiration from for the name."
},
{
"start": 934,
"end": 937,
"text": " Tell me, in your words, how did Frost inspire two words?"
},
{
"start": 937,
"end": 942,
"text": " From my point of view as the brewmaster, it is about how we craft our beers."
},
{
"start": 942,
"end": 949,
"text": " We like to take a slight departure from a typical beer style and put our own spin on it."
},
{
"start": 949,
"end": 957,
"text": " You know, for example, dry hopping a traditional German pilsner is something a German brewer would never, ever do,"
},
{
"start": 957,
"end": 959,
"text": " because it's not traditional to them."
},
{
"start": 959,
"end": 968,
"text": " However, we're an American brewery and we're Two Roads and we do things our own way to make our products different."
},
{
"start": 968,
"end": 973,
"text": " So that's how we apply the road less travel to our brewing philosophy."
},
{
"start": 973,
"end": 978,
"text": " Every beer I make, I make for myself. And again, being a tipsy brewer, I have the freedom to do that."
},
{
"start": 978,
"end": 983,
"text": " If I want to taste something in a beer and it's not made, I have to make it myself."
},
{
"start": 983,
"end": 987,
"text": " And that's just, that's my approach to it. And that's why I keep doing it."
},
{
"start": 987,
"end": 992,
"text": " That's why I can't stop. I get new ideas all the time and I'm like, hey, we need to make this."
},
{
"start": 992,
"end": 998,
"text": " Would this success have been possible if you needed to start your own brewery from scratch?"
},
{
"start": 998,
"end": 1003,
"text": " It's difficult to say. I mean, we would have had success no matter what, I think."
},
{
"start": 1003,
"end": 1008,
"text": " But it just made it a lot easier that we didn't have to go out and hunt the own $10 million to build our own brewery."
},
{
"start": 1008,
"end": 1012,
"text": " I mean, they could give us the capacity and the prices that we needed."
},
{
"start": 1012,
"end": 1014,
"text": " So yeah, I will say it definitely helped a lot."
},
{
"start": 1014,
"end": 1018,
"text": " So what's the future going to hold? Is it global domination?"
},
{
"start": 1018,
"end": 1026,
"text": " Global domination does not interest us. We want to be a regional craft brewery based in Connecticut."
},
{
"start": 1026,
"end": 1029,
"text": " First and foremost, known in Connecticut."
},
{
"start": 1029,
"end": 1041,
"text": " And from that point, our wildest ambitions have us selling beer throughout the Northeast and growing into a true regional beer."
},
{
"start": 1041,
"end": 1046,
"text": " And a place that people can visit, see the brewery, can experience the brewery."
},
{
"start": 1046,
"end": 1051,
"text": " We'll have beers on tap here in our tap room that you can only get here at the brewery."
},
{
"start": 1051,
"end": 1059,
"text": " So there's always going to be a reason for people to visit. We just want to make good beer and make people happy."
},
{
"start": 1059,
"end": 1067,
"text": " I'm here at Torst, which is Yeppe's Bar in Greenpoint, Brooklyn, trying variety beer, including the Evil Twin Cowboy."
},
{
"start": 1067,
"end": 1075,
"text": " If Two Roads can keep making great beer and also empower brewers all over to be able to make great beer at scale"
},
{
"start": 1075,
"end": 1085,
"text": " without having to build a brewery and let a dude like Yeppe continue to make awesome beer that pushes the envelope for what brewing can do, cheers to that."
},
{
"start": 1085,
"end": 1090,
"text": " Two Roads Brewery built a space that was bigger than they may have needed at first,"
},
{
"start": 1090,
"end": 1094,
"text": " but they knew it would allow them to continue growing without having to stop production to expand."
},
{
"start": 1094,
"end": 1100,
"text": " When moving into a new space, even just going beyond your home office, thoughts like room for expansion are really important to consider."
},
{
"start": 1100,
"end": 1106,
"text": " When looking for an office location, consider what kind of business you are and then find a location convenient for your customers."
},
{
"start": 1106,
"end": 1110,
"text": " You should also be able to consider all costs, including insurance and trash pickup."
},
{
"start": 1110,
"end": 1116,
"text": " Finally, to keep with customer demand, whether in the office or on the go, look for great mobility services that can grow with you and your business."
},
{
"start": 1116,
"end": 1137,
"text": " For more business advice, be sure to visit AT&T's Business Circle."
},
{
"start": 1137,
"end": 1143,
"text": " Just want to take a second to say, hi, editors. You're doing a great job. All right."
},
{
"start": 1143,
"end": 1146,
"text": " Sorry. OK."
}
] |
rU4EdhNazmw | This is the single most outrageous thing to come out of Munich in a very long time. We're somewhere in New England right now. I don't exactly know where, but I do know one thing. I'm definitely going to puke when this is over. Let's have some fun with it. It's been impossible to do anything without attracting attention. We had not one, but two state troopers stop their patrol units to ask about it. One got in the car. It's incredible. It's a religious experience. Yikes! | [
{
"start": 0,
"end": 5,
"text": " This is the single most outrageous thing to come out of Munich in a very long time."
},
{
"start": 8,
"end": 13,
"text": " We're somewhere in New England right now. I don't exactly know where, but I do know one thing."
},
{
"start": 13,
"end": 15,
"text": " I'm definitely going to puke when this is over."
},
{
"start": 16,
"end": 17,
"text": " Let's have some fun with it."
},
{
"start": 22,
"end": 25,
"text": " It's been impossible to do anything without attracting attention."
},
{
"start": 25,
"end": 31,
"text": " We had not one, but two state troopers stop their patrol units to ask about it. One got in the car."
},
{
"start": 33,
"end": 36,
"text": " It's incredible. It's a religious experience."
},
{
"start": 36,
"end": 55,
"text": " Yikes!"
}
] |
QnrADpDM5As | On November 11th, Halo fans will be taken back to the edge of the galaxy and beyond in Halo Nightfall, a live-action digital series produced by none other than legendary sci-fi director Ridley Scott. The series will star the newly minted Spartan soldier Agent Jameson Locke. Locke is a big deal. While details surrounding his character are thin, we do know he'll be playable in Halo 5, making him a major new human face for the series' growing mythology. He's played by actor Mike Colter, who you may have seen in Men in Black 3 and The Good Wife, and I got to sit down with him to talk about the role. So Mike, pleasure to have you here. Just going to get right to it. You're basically the new face of Halo. Master Chief, we've never seen his face. The Arbiter, we played him but he was an alien. What's it like to be the first human face that players are actually engaging with and what's the expectations part of that? What appealed to me about the project was that they were approaching it from a cinematic standpoint of having a film and then following the film character into the game world. And I felt like for me as an actor that was what was appealing. You get to create a character who has the nuances of all the richness of a human quality that you can put into the game. And so hopefully the fans and the gamers will connect to that and then they will, I guess, have a better gaming experience because of it. We'll start with the show first. I mean, you're working with Ridley Scott, executive producer. What's it like working with him? Is he hands on or? You know, it's funny because his production company is called Scott Free and I think it really does relate to how he approaches it. I mean, it is Scott Free. I mean, he does keep his finger on the pulse. He's very involved as far as the creative aspect of it. When you're in a Scott Free production, you can tell. I mean, the quality, there's a lot of nuances to the film. I think people are going to appreciate it. I think you'll see a little Blade Runner feel to it. You'll see a little alien feel to it. Predator, I mean, it has a little bit of all of those things kind of combined visually. When I first saw some of the Daily Rushes, I looked at it and I thought, wow, this reminds me of Children of Men, which cinematically, I really thought that was kind of cool. So it looks, you know, looks chick ass. As far as the game is concerned, I mean, you said motion capture and your face is actually in the game. So you were in the whole suit, the full ball suit. Yeah, yeah. And there are no cameras allowed on set when that's going on because I don't want anybody to see me walking around in that suit. It is quite comfortable though. It's kind of like going to bed, but you're not. Yeah, it's kind of like that. It's meticulous and it's a tedious process. We did the scanning for my facial imagery. We did that for about three hours. I mean, I'd say about 30, 40 cameras positioned just so, so they're not missing anything. You sit there and you make every facial expression known to man. What's the wildest expression that you had to make in that process? I think it was something like, oh, well, there's an expression I couldn't do, like you had to flare your nostrils. I can't flare my nostrils. I was like, you want me to flare my nostrils? I'm like, I'm so glad I can't do it because I'm like, I don't want you to have that as a possibility. And then the one where you open your mouth as wide as you can. Yeah, I'm not going to do that now, but yeah, you open your mouth as wide as you can for some reason. So then they'll use that and there'll be certain scenes, obviously, certain levels of the game and where my character will be interacting with another character as an actor, but I have to first do the technical aspect. So yeah, I'm pretty psyched about that, having my face in a video game like that and having my own action figure. That's also something that's appealing. Everyone should have their own action figure. Everyone should have their own action figure. Have you seen the action figure yet? I mean, I've seen other people's action figures and I'm assuming that they're going to do a pretty good job because I mean, they tend to look a little better than the person actually. So me having a bald head, I'm sure it's going to be nice and smooth and shiny, nice and shiny bald head. That'll be fun. But I haven't seen it yet. I mean, I have to ask, what is the heart and soul of this character? What makes him tick? Well, you know, he's a pragmatist. He's very logical, but he basically, it's the mission. The mission is what drives him. I mean, he does have doubts about things and especially in battle, especially when your life is at stake in which a lot of that is going to, you know, you're going to see that because we're on a planet that basically the stakes are raised. We have a time element. We have to get off the planet in a matter of hours, otherwise we'll all die from the heat. The hailing gets past the excess of 300, 400 degrees and we're talking about death immediately. So honestly, Locke is the kind of guy that would give his life for the mission and for his colleagues. He would die for them and he would die for the mission. And that's something you just don't see very often nowadays. That's something that I like about him because that's not me. I would not die for the mission. So I like acting and doing things that are completely out of the box for me. So like you took this role and like, you know, strong black character. Like what is the diversity equation like in this series? That's what's weird about it. You know, I pride myself on approaching all the work the same. You know, I'm kind of colorblind in a sense. Even in America in 2014 people go, colorblind? How can you be? It's pretty hard still. But I just look at the work as always being, you know, it's just the material. And if I'm able to play it and if they're able to see me in the character, then what they'll happen to have is a black guy who has a bald head, who's six foot three. And all these things will just be a happenstance or just randomness. But when I read it, I felt like I've come across Carousel and I felt like it could go any color. But you know, there's something innate about it. There's something as a quality about it. There's something you can't put your finger on. Whatever it was, they saw that with me. And so hopefully, you know, hopefully people when they look at it, the first thing they won't notice is that he's a black guy because this is 400 years ahead of time. So I mean, I don't think anybody's going to be thinking about that 400 years. I think we're probably, you know, I hope we pass that point. Or maybe I'm the only black man left by that time. Hopefully not. Hopefully not. Well, you said that you're not the biggest gamer. I'm going to hold you to that. So how much Halo have you actually played? Very little. Very little. I mean, honestly, I just picked up a joystick at the Xbox Microsoft headquarters. So they have a huge screen in there. And they showed me a lot of the stuff as it was raw footage as they were building the game. And I got to experience it on a really intense level, you know, 3D with huge speakers and stuff. And I can see why they do what they do because you sit there all day long and you're in this room and you're surrounded by, you know, all this technology. And you're just basically creating, you know, a game. And I just look forward to seeing the finished product. And I hope everybody is pleased with it. It will be out in November. And it's available on Xbox One. And to anyone who buys the Master Chief Collection. So look forward to it. Thanks for coming out, man. Thank you for having me, man. Thanks. | [
{
"start": 0,
"end": 4.84,
"text": " On November 11th, Halo fans will be taken back to the edge of the galaxy and beyond"
},
{
"start": 4.84,
"end": 9.36,
"text": " in Halo Nightfall, a live-action digital series produced by none other than legendary sci-fi"
},
{
"start": 9.36,
"end": 10.92,
"text": " director Ridley Scott."
},
{
"start": 10.92,
"end": 14.64,
"text": " The series will star the newly minted Spartan soldier Agent Jameson Locke."
},
{
"start": 14.64,
"end": 15.96,
"text": " Locke is a big deal."
},
{
"start": 15.96,
"end": 19.56,
"text": " While details surrounding his character are thin, we do know he'll be playable in Halo"
},
{
"start": 19.56,
"end": 23.6,
"text": " 5, making him a major new human face for the series' growing mythology."
},
{
"start": 23.6,
"end": 27.080000000000002,
"text": " He's played by actor Mike Colter, who you may have seen in Men in Black 3 and The Good"
},
{
"start": 27.08,
"end": 30.08,
"text": " Wife, and I got to sit down with him to talk about the role."
},
{
"start": 30.08,
"end": 31.799999999999997,
"text": " So Mike, pleasure to have you here."
},
{
"start": 31.799999999999997,
"end": 33.44,
"text": " Just going to get right to it."
},
{
"start": 33.44,
"end": 35.32,
"text": " You're basically the new face of Halo."
},
{
"start": 35.32,
"end": 36.92,
"text": " Master Chief, we've never seen his face."
},
{
"start": 36.92,
"end": 39.2,
"text": " The Arbiter, we played him but he was an alien."
},
{
"start": 39.2,
"end": 42.36,
"text": " What's it like to be the first human face that players are actually engaging with and"
},
{
"start": 42.36,
"end": 44.16,
"text": " what's the expectations part of that?"
},
{
"start": 44.16,
"end": 47.519999999999996,
"text": " What appealed to me about the project was that they were approaching it from a cinematic"
},
{
"start": 47.519999999999996,
"end": 52.04,
"text": " standpoint of having a film and then following the film character into the game world."
},
{
"start": 52.04,
"end": 54.84,
"text": " And I felt like for me as an actor that was what was appealing."
},
{
"start": 54.84,
"end": 59.800000000000004,
"text": " You get to create a character who has the nuances of all the richness of a human quality"
},
{
"start": 59.800000000000004,
"end": 61.160000000000004,
"text": " that you can put into the game."
},
{
"start": 61.160000000000004,
"end": 65.76,
"text": " And so hopefully the fans and the gamers will connect to that and then they will, I guess,"
},
{
"start": 65.76,
"end": 67.68,
"text": " have a better gaming experience because of it."
},
{
"start": 67.68,
"end": 68.68,
"text": " We'll start with the show first."
},
{
"start": 68.68,
"end": 71.16,
"text": " I mean, you're working with Ridley Scott, executive producer."
},
{
"start": 71.16,
"end": 72.28,
"text": " What's it like working with him?"
},
{
"start": 72.28,
"end": 73.52000000000001,
"text": " Is he hands on or?"
},
{
"start": 73.52000000000001,
"end": 78.08000000000001,
"text": " You know, it's funny because his production company is called Scott Free and I think it"
},
{
"start": 78.08000000000001,
"end": 81.72,
"text": " really does relate to how he approaches it."
},
{
"start": 81.72,
"end": 83.12,
"text": " I mean, it is Scott Free."
},
{
"start": 83.12,
"end": 85.96000000000001,
"text": " I mean, he does keep his finger on the pulse."
},
{
"start": 85.96000000000001,
"end": 89.28,
"text": " He's very involved as far as the creative aspect of it."
},
{
"start": 89.28,
"end": 90.96000000000001,
"text": " When you're in a Scott Free production, you can tell."
},
{
"start": 90.96000000000001,
"end": 95,
"text": " I mean, the quality, there's a lot of nuances to the film."
},
{
"start": 95,
"end": 96,
"text": " I think people are going to appreciate it."
},
{
"start": 96,
"end": 98.12,
"text": " I think you'll see a little Blade Runner feel to it."
},
{
"start": 98.12,
"end": 99.68,
"text": " You'll see a little alien feel to it."
},
{
"start": 99.68,
"end": 104.52000000000001,
"text": " Predator, I mean, it has a little bit of all of those things kind of combined visually."
},
{
"start": 104.52000000000001,
"end": 109.2,
"text": " When I first saw some of the Daily Rushes, I looked at it and I thought, wow, this reminds"
},
{
"start": 109.2,
"end": 114.08,
"text": " me of Children of Men, which cinematically, I really thought that was kind of cool."
},
{
"start": 114.08,
"end": 116.44,
"text": " So it looks, you know, looks chick ass."
},
{
"start": 116.44,
"end": 119.72,
"text": " As far as the game is concerned, I mean, you said motion capture and your face is actually"
},
{
"start": 119.72,
"end": 120.72,
"text": " in the game."
},
{
"start": 120.72,
"end": 122.92,
"text": " So you were in the whole suit, the full ball suit."
},
{
"start": 122.92,
"end": 123.92,
"text": " Yeah, yeah."
},
{
"start": 123.92,
"end": 126.72,
"text": " And there are no cameras allowed on set when that's going on because I don't want anybody"
},
{
"start": 126.72,
"end": 128.96,
"text": " to see me walking around in that suit."
},
{
"start": 128.96,
"end": 129.96,
"text": " It is quite comfortable though."
},
{
"start": 129.96,
"end": 130.96,
"text": " It's kind of like going to bed, but you're not."
},
{
"start": 130.96,
"end": 133.12,
"text": " Yeah, it's kind of like that."
},
{
"start": 133.12,
"end": 135.9,
"text": " It's meticulous and it's a tedious process."
},
{
"start": 135.9,
"end": 139.16,
"text": " We did the scanning for my facial imagery."
},
{
"start": 139.16,
"end": 140.88,
"text": " We did that for about three hours."
},
{
"start": 140.88,
"end": 147.04,
"text": " I mean, I'd say about 30, 40 cameras positioned just so, so they're not missing anything."
},
{
"start": 147.04,
"end": 149.96,
"text": " You sit there and you make every facial expression known to man."
},
{
"start": 149.96,
"end": 153.44,
"text": " What's the wildest expression that you had to make in that process?"
},
{
"start": 153.44,
"end": 156.64,
"text": " I think it was something like, oh, well, there's an expression I couldn't do, like you had"
},
{
"start": 156.64,
"end": 157.64,
"text": " to flare your nostrils."
},
{
"start": 157.64,
"end": 158.64,
"text": " I can't flare my nostrils."
},
{
"start": 158.64,
"end": 160.04,
"text": " I was like, you want me to flare my nostrils?"
},
{
"start": 160.04,
"end": 163.1,
"text": " I'm like, I'm so glad I can't do it because I'm like, I don't want you to have that as"
},
{
"start": 163.1,
"end": 164.18,
"text": " a possibility."
},
{
"start": 164.18,
"end": 167.32,
"text": " And then the one where you open your mouth as wide as you can."
},
{
"start": 167.32,
"end": 171.07999999999998,
"text": " Yeah, I'm not going to do that now, but yeah, you open your mouth as wide as you can for"
},
{
"start": 171.07999999999998,
"end": 172.44,
"text": " some reason."
},
{
"start": 172.44,
"end": 176,
"text": " So then they'll use that and there'll be certain scenes, obviously, certain levels of the game"
},
{
"start": 176,
"end": 180.79999999999998,
"text": " and where my character will be interacting with another character as an actor, but I"
},
{
"start": 180.79999999999998,
"end": 183.01999999999998,
"text": " have to first do the technical aspect."
},
{
"start": 183.01999999999998,
"end": 189.04,
"text": " So yeah, I'm pretty psyched about that, having my face in a video game like that and having"
},
{
"start": 189.04,
"end": 190.04,
"text": " my own action figure."
},
{
"start": 190.04,
"end": 192.64,
"text": " That's also something that's appealing."
},
{
"start": 192.64,
"end": 193.84,
"text": " Everyone should have their own action figure."
},
{
"start": 193.84,
"end": 195.56,
"text": " Everyone should have their own action figure."
},
{
"start": 195.56,
"end": 196.84,
"text": " Have you seen the action figure yet?"
},
{
"start": 196.84,
"end": 200.44,
"text": " I mean, I've seen other people's action figures and I'm assuming that they're going to do"
},
{
"start": 200.44,
"end": 205.64000000000001,
"text": " a pretty good job because I mean, they tend to look a little better than the person actually."
},
{
"start": 205.64000000000001,
"end": 210.72,
"text": " So me having a bald head, I'm sure it's going to be nice and smooth and shiny, nice and"
},
{
"start": 210.72,
"end": 211.72,
"text": " shiny bald head."
},
{
"start": 211.72,
"end": 212.72,
"text": " That'll be fun."
},
{
"start": 212.72,
"end": 214.28,
"text": " But I haven't seen it yet."
},
{
"start": 214.28,
"end": 219.46,
"text": " I mean, I have to ask, what is the heart and soul of this character?"
},
{
"start": 219.46,
"end": 220.46,
"text": " What makes him tick?"
},
{
"start": 220.46,
"end": 223.92000000000002,
"text": " Well, you know, he's a pragmatist."
},
{
"start": 223.92,
"end": 228.16,
"text": " He's very logical, but he basically, it's the mission."
},
{
"start": 228.16,
"end": 230.07999999999998,
"text": " The mission is what drives him."
},
{
"start": 230.07999999999998,
"end": 234.95999999999998,
"text": " I mean, he does have doubts about things and especially in battle, especially when your"
},
{
"start": 234.95999999999998,
"end": 238.64,
"text": " life is at stake in which a lot of that is going to, you know, you're going to see that"
},
{
"start": 238.64,
"end": 240.64,
"text": " because we're on a planet that basically the stakes are raised."
},
{
"start": 240.64,
"end": 241.79999999999998,
"text": " We have a time element."
},
{
"start": 241.79999999999998,
"end": 244.76,
"text": " We have to get off the planet in a matter of hours, otherwise we'll all die from the"
},
{
"start": 244.76,
"end": 245.76,
"text": " heat."
},
{
"start": 245.76,
"end": 250.45999999999998,
"text": " The hailing gets past the excess of 300, 400 degrees and we're talking about death immediately."
},
{
"start": 250.46,
"end": 255.20000000000002,
"text": " So honestly, Locke is the kind of guy that would give his life for the mission and for"
},
{
"start": 255.20000000000002,
"end": 257.2,
"text": " his colleagues."
},
{
"start": 257.2,
"end": 259.8,
"text": " He would die for them and he would die for the mission."
},
{
"start": 259.8,
"end": 262.92,
"text": " And that's something you just don't see very often nowadays."
},
{
"start": 262.92,
"end": 268.08,
"text": " That's something that I like about him because that's not me."
},
{
"start": 268.08,
"end": 271.04,
"text": " I would not die for the mission."
},
{
"start": 271.04,
"end": 275.88,
"text": " So I like acting and doing things that are completely out of the box for me."
},
{
"start": 275.88,
"end": 278.96000000000004,
"text": " So like you took this role and like, you know, strong black character."
},
{
"start": 278.96,
"end": 282.12,
"text": " Like what is the diversity equation like in this series?"
},
{
"start": 282.12,
"end": 283.12,
"text": " That's what's weird about it."
},
{
"start": 283.12,
"end": 286.76,
"text": " You know, I pride myself on approaching all the work the same."
},
{
"start": 286.76,
"end": 288.91999999999996,
"text": " You know, I'm kind of colorblind in a sense."
},
{
"start": 288.91999999999996,
"end": 291.2,
"text": " Even in America in 2014 people go, colorblind?"
},
{
"start": 291.2,
"end": 292.2,
"text": " How can you be?"
},
{
"start": 292.2,
"end": 293.2,
"text": " It's pretty hard still."
},
{
"start": 293.2,
"end": 297.08,
"text": " But I just look at the work as always being, you know, it's just the material."
},
{
"start": 297.08,
"end": 302.59999999999997,
"text": " And if I'm able to play it and if they're able to see me in the character, then what"
},
{
"start": 302.59999999999997,
"end": 306.56,
"text": " they'll happen to have is a black guy who has a bald head, who's six foot three."
},
{
"start": 306.56,
"end": 311.24,
"text": " And all these things will just be a happenstance or just randomness."
},
{
"start": 311.24,
"end": 314.72,
"text": " But when I read it, I felt like I've come across Carousel and I felt like it could go"
},
{
"start": 314.72,
"end": 315.72,
"text": " any color."
},
{
"start": 315.72,
"end": 318.04,
"text": " But you know, there's something innate about it."
},
{
"start": 318.04,
"end": 319.64,
"text": " There's something as a quality about it."
},
{
"start": 319.64,
"end": 321.6,
"text": " There's something you can't put your finger on."
},
{
"start": 321.6,
"end": 324.08,
"text": " Whatever it was, they saw that with me."
},
{
"start": 324.08,
"end": 327.56,
"text": " And so hopefully, you know, hopefully people when they look at it, the first thing they"
},
{
"start": 327.56,
"end": 331.28,
"text": " won't notice is that he's a black guy because this is 400 years ahead of time."
},
{
"start": 331.28,
"end": 334.04,
"text": " So I mean, I don't think anybody's going to be thinking about that 400 years."
},
{
"start": 334.04,
"end": 336.96000000000004,
"text": " I think we're probably, you know, I hope we pass that point."
},
{
"start": 336.96000000000004,
"end": 339.88,
"text": " Or maybe I'm the only black man left by that time."
},
{
"start": 339.88,
"end": 340.88,
"text": " Hopefully not."
},
{
"start": 340.88,
"end": 341.88,
"text": " Hopefully not."
},
{
"start": 341.88,
"end": 343.68,
"text": " Well, you said that you're not the biggest gamer."
},
{
"start": 343.68,
"end": 344.68,
"text": " I'm going to hold you to that."
},
{
"start": 344.68,
"end": 347.32000000000005,
"text": " So how much Halo have you actually played?"
},
{
"start": 347.32000000000005,
"end": 348.32000000000005,
"text": " Very little."
},
{
"start": 348.32000000000005,
"end": 349.32000000000005,
"text": " Very little."
},
{
"start": 349.32000000000005,
"end": 354.94,
"text": " I mean, honestly, I just picked up a joystick at the Xbox Microsoft headquarters."
},
{
"start": 354.94,
"end": 356.64000000000004,
"text": " So they have a huge screen in there."
},
{
"start": 356.64000000000004,
"end": 360.40000000000003,
"text": " And they showed me a lot of the stuff as it was raw footage as they were building the"
},
{
"start": 360.40000000000003,
"end": 361.40000000000003,
"text": " game."
},
{
"start": 361.4,
"end": 365.79999999999995,
"text": " And I got to experience it on a really intense level, you know, 3D with huge speakers and"
},
{
"start": 365.79999999999995,
"end": 366.79999999999995,
"text": " stuff."
},
{
"start": 366.79999999999995,
"end": 370.44,
"text": " And I can see why they do what they do because you sit there all day long and you're in this"
},
{
"start": 370.44,
"end": 373.96,
"text": " room and you're surrounded by, you know, all this technology."
},
{
"start": 373.96,
"end": 377.15999999999997,
"text": " And you're just basically creating, you know, a game."
},
{
"start": 377.15999999999997,
"end": 380.28,
"text": " And I just look forward to seeing the finished product."
},
{
"start": 380.28,
"end": 381.71999999999997,
"text": " And I hope everybody is pleased with it."
},
{
"start": 381.71999999999997,
"end": 384.08,
"text": " It will be out in November."
},
{
"start": 384.08,
"end": 386.35999999999996,
"text": " And it's available on Xbox One."
},
{
"start": 386.35999999999996,
"end": 388.88,
"text": " And to anyone who buys the Master Chief Collection."
},
{
"start": 388.88,
"end": 391.88,
"text": " So look forward to it."
},
{
"start": 391.88,
"end": 392.88,
"text": " Thanks for coming out, man."
},
{
"start": 392.88,
"end": 393.88,
"text": " Thank you for having me, man."
},
{
"start": 393.88,
"end": 420.04,
"text": " Thanks."
}
] |
d42G01gZNwI | It all started with Back to the Future Part II. Marty McFly travels to the year 2015, and he ends up getting chased by futuristic bullies on hoverboards. When the film opened in 1989, the whole world decided that this was the future. Of course we'll be riding around on hoverboards someday. Well, 2015 is right around the corner, and we've seen at least one real working hoverboard. But you need a huge copper floor to ride it, and it only floats half an inch off the ground. Not exactly where we thought we'd be in 2015, according to the movie, but we're getting there. Maybe we don't need a pink board and moon shoes to make getting around a little more awesome. In the past few years, dozens of startup companies have slapped motors on just about anything that moves. Bikes, individual wheels, scooters, unicycles, roller skates, longboards, skateboards, and plenty of other weird things. They last long enough for your daily commute, and they're fast and easy ways to get from point A to point B, and they're super fun to ride. Okay, so I may not be floating six inches off the ground on my way to work any time soon, but the real dream of the hoverboard, that effortless and cool personal transport, might actually come true. But what's it gonna look like? How will I be getting to work in the future? Aaron Aders is the founder of a company called Leaf Technologies, and he and his partner Dan Seigren created the Leaf skateboard. It's a longboard with two additional wheels with motors that rotate individually, allowing you to complete 180 degree turns without lifting off the ground. It is insane. So what is Leaf? So the Leaf is a board that allows you to ride down the street like a snowboard, so you can ride it forwards, backwards, you can cruise sideways. You can spin 360 down the streets, just as you would as a snowboard, and that was the original dream we had, we were longtime snowboarders, really passionate about the sport, and just kills us during the summer with nowhere to ride. So this was a childhood dream come true of being able to ride like a snowboard everywhere we go. So this looks a lot like a traditional skateboard, except for these two Frankenstein motors here. Yeah, so this is a six-wheel system based on a framework of a piece called a freeboard, amazing device, but you have to have a hill, and if you don't live near hills like we do in Manhattan, we're out of luck. So the drive wheels drive you forward, if you go sideways it's going to drive you this way, you can even go backwards, whichever way you point it's going to drive. We have three tracks to send the AC signal to the motor. We have brushes that connect the controller, so the brushes are always touching the rings, no matter what direction the motors are turning. How fast can this thing go? We've tested it, and it's gone up to 20 miles per hour. It's actually probably able to go a lot faster than that, but we want to keep it safe. When you first got on this thing, did it take you a while to adjust and learn? It's kind of like your first day snowboarding when you get on the wheeled version, just to get used to that, but by the end of the day you'll be shredding. I'll admit, I've never snowboarded before, so I don't know about shredding, but I've been skateboarding for over a decade, so I figured it couldn't be that difficult. I slipped my feet into the holsters, hit the throttle on the Bluetooth remote control, and I was off. My back wheels immediately started to drift out because I was riding it like a skateboard, with most of my weight toward the front. But then I shifted my weight instead to both of my heels, and then to my toes, and back to my heels. Everything clicked, and I started to get the hang of it. This is what snowboarding on pavement is like. After a while, I even managed to revert or turn 180 degrees without lifting the wheels off the ground. I was feeling pretty good about myself. But then Aaron got on, and I was blown away. I believe skateboarding is insanely fun and surprisingly easy. Even though I've never snowboarded before, I think I could get the hang of this and carve through the streets. But for as cool as it is, it's still very similar to a skateboard. You can change bikes and skateboards all you want and make them electric and more powerful. Or you can do what Inventus does and come up with completely new modes of transportation. They've created some crazy rideables, like the Solo Wheel, Hover Tracks, Lunacycle, and Orbit Wheels. And they're doing it all from a small office in Camas, Washington. Tell me about Inventus and what you guys do here. We do everything he mentions. Inventus so far, everything he mentions is from me. What is your favorite toy to ride around here? Last few months, I've been riding the Hover Tracks in office. I want to go to a different part of the building, I can get there so quickly, talk to someone and zoom right back. Do these work indoors only or also outside? The Hover Tracks actually was designed for indoors. Because the wheels are so small. So mainly I'm thinking for airports, warehouses, shopping malls, anything that's convenient like going around. You can almost like you're walking yourself. You can spin, quick spin, go somewhere, turn around, go back. And then do you ride the Solo Wheel around here? Solo Wheel is more transportation for outside. You want to go from one place to another. They call that a last mile. So they can get out of the train, get a bus, ride that to where we want to go. It's got a handle on it. Right, it's got a briefcase. So it's convenient. People are starting to see this now as not just a toy. It is a fun thing to use, but it's more than a toy. It's transportation, something you can travel miles on. So where are these popular? They're very popular in China, very popular in France and the rest of Europe, Germany. So you sort of just like ride that from the house to the train. And we're trying to promote that in the US too, because obviously in places like New York, San Francisco, Seattle, that's something you can do. So it sounds like it could be pretty convenient for commuting, but how easy is it to ride? How does the Solo Wheel work? It generally takes people 20 minutes to an hour to learn. Everybody we've ever taught has learned it. So it works by you doing as little as possible and letting it take over for you. The whole concept is it's trying to balance you just like you would balance a stick on your hand. So your hand is the Solo Wheel. Yeah, the hand is the Solo Wheel, and you're the stick up there. If your stick up here is moving around and bending and moving like that, it's going to be obviously harder for you to do it. So the less you do on the Solo Wheel, the easier it is. Okay. Can I see you ride this thing? So to get on it, you basically just want to put your leg on the pad, and then you can put your other foot on there. Wow. And then it's just as I'm, as I feel it falling over, I can just twist it to keep up right. Okay. Okay, so I think I get how this is supposed to work, but let's see what happens when I get on. These two companies are working on the bleeding edge, inventing things no one has seen before. But what if you want something more simple to say, ride to work on right now? You've got a few really good options actually. There's the Zboard, which is what I like to call the Hummer of electric longboards. The deck is huge, and so are the wheels. And it works in an interesting way. You lean forward on the front foot pad to accelerate, and do the same on the back pad to slow down. Then there's the Ego Cruiser. It's a super simple electric longboard that's controlled with a handheld remote, and has a top speed of 12 and a half miles per hour. The best thing about this board, it's only 700 bucks. The Boosted Board costs $1,500, but I'd say it's justified. It has two motors that allow the board to hit 20 miles an hour going uphill. But it only has a range of six miles. What's neat about this board is its three settings, beginner, intermediate, and expert, each with a speed throttle. And finally, there's the Self-Balancing Unicycle, or SBU. It's exactly that. It's a unicycle that has a three-axis gyro and a three-axis accelerometer, very similar to what you'd find in a Segway. Learning to ride it is pretty difficult, but once you do, you can cruise around town at 12 and a half miles an hour while looking oh so cool. And this is just the beginning. As battery technology advances, we're going to see more efficient, faster rideables. It's great to see so many companies playing ball in this space, and it has me really excited about the future. And hey, maybe someday I'll get my hoverboard. | [
{
"start": 0,
"end": 4.26,
"text": " It all started with Back to the Future Part II."
},
{
"start": 4.26,
"end": 9.08,
"text": " Marty McFly travels to the year 2015, and he ends up getting chased by futuristic bullies"
},
{
"start": 9.08,
"end": 14.94,
"text": " on hoverboards."
},
{
"start": 14.94,
"end": 19.5,
"text": " When the film opened in 1989, the whole world decided that this was the future."
},
{
"start": 19.5,
"end": 23.94,
"text": " Of course we'll be riding around on hoverboards someday."
},
{
"start": 23.94,
"end": 29.22,
"text": " Well, 2015 is right around the corner, and we've seen at least one real working hoverboard."
},
{
"start": 29.22,
"end": 34,
"text": " But you need a huge copper floor to ride it, and it only floats half an inch off the ground."
},
{
"start": 34,
"end": 37.68,
"text": " Not exactly where we thought we'd be in 2015, according to the movie, but we're getting"
},
{
"start": 37.68,
"end": 39.239999999999995,
"text": " there."
},
{
"start": 39.239999999999995,
"end": 42.8,
"text": " Maybe we don't need a pink board and moon shoes to make getting around a little more"
},
{
"start": 42.8,
"end": 43.8,
"text": " awesome."
},
{
"start": 43.8,
"end": 47.82,
"text": " In the past few years, dozens of startup companies have slapped motors on just about anything"
},
{
"start": 47.82,
"end": 48.82,
"text": " that moves."
},
{
"start": 48.82,
"end": 54.56,
"text": " Bikes, individual wheels, scooters, unicycles, roller skates, longboards, skateboards, and"
},
{
"start": 54.56,
"end": 56.34,
"text": " plenty of other weird things."
},
{
"start": 56.34,
"end": 59.74,
"text": " They last long enough for your daily commute, and they're fast and easy ways to get from"
},
{
"start": 59.74,
"end": 62.940000000000005,
"text": " point A to point B, and they're super fun to ride."
},
{
"start": 62.940000000000005,
"end": 67.34,
"text": " Okay, so I may not be floating six inches off the ground on my way to work any time"
},
{
"start": 67.34,
"end": 72.10000000000001,
"text": " soon, but the real dream of the hoverboard, that effortless and cool personal transport,"
},
{
"start": 72.10000000000001,
"end": 73.86,
"text": " might actually come true."
},
{
"start": 73.86,
"end": 75.32000000000001,
"text": " But what's it gonna look like?"
},
{
"start": 75.32000000000001,
"end": 80.54,
"text": " How will I be getting to work in the future?"
},
{
"start": 80.54,
"end": 84.54,
"text": " Aaron Aders is the founder of a company called Leaf Technologies, and he and his partner"
},
{
"start": 84.54,
"end": 87.10000000000001,
"text": " Dan Seigren created the Leaf skateboard."
},
{
"start": 87.10000000000001,
"end": 91.84,
"text": " It's a longboard with two additional wheels with motors that rotate individually, allowing"
},
{
"start": 91.84,
"end": 95.42,
"text": " you to complete 180 degree turns without lifting off the ground."
},
{
"start": 95.42,
"end": 96.58000000000001,
"text": " It is insane."
},
{
"start": 96.58000000000001,
"end": 97.66000000000001,
"text": " So what is Leaf?"
},
{
"start": 97.66000000000001,
"end": 102.78,
"text": " So the Leaf is a board that allows you to ride down the street like a snowboard, so"
},
{
"start": 102.78,
"end": 106.7,
"text": " you can ride it forwards, backwards, you can cruise sideways."
},
{
"start": 106.7,
"end": 111.38000000000001,
"text": " You can spin 360 down the streets, just as you would as a snowboard, and that was the"
},
{
"start": 111.38,
"end": 116.94,
"text": " original dream we had, we were longtime snowboarders, really passionate about the sport, and just"
},
{
"start": 116.94,
"end": 120.25999999999999,
"text": " kills us during the summer with nowhere to ride."
},
{
"start": 120.25999999999999,
"end": 124.94,
"text": " So this was a childhood dream come true of being able to ride like a snowboard everywhere"
},
{
"start": 124.94,
"end": 125.94,
"text": " we go."
},
{
"start": 125.94,
"end": 132.94,
"text": " So this looks a lot like a traditional skateboard, except for these two Frankenstein motors here."
},
{
"start": 132.94,
"end": 138.22,
"text": " Yeah, so this is a six-wheel system based on a framework of a piece called a freeboard,"
},
{
"start": 138.22,
"end": 142.98,
"text": " amazing device, but you have to have a hill, and if you don't live near hills like we do"
},
{
"start": 142.98,
"end": 145.58,
"text": " in Manhattan, we're out of luck."
},
{
"start": 145.58,
"end": 151.62,
"text": " So the drive wheels drive you forward, if you go sideways it's going to drive you this"
},
{
"start": 151.62,
"end": 156.18,
"text": " way, you can even go backwards, whichever way you point it's going to drive."
},
{
"start": 156.18,
"end": 159.32,
"text": " We have three tracks to send the AC signal to the motor."
},
{
"start": 159.32,
"end": 163.57999999999998,
"text": " We have brushes that connect the controller, so the brushes are always touching the rings,"
},
{
"start": 163.57999999999998,
"end": 165.98,
"text": " no matter what direction the motors are turning."
},
{
"start": 165.98,
"end": 168.92,
"text": " How fast can this thing go?"
},
{
"start": 168.92,
"end": 173.94,
"text": " We've tested it, and it's gone up to 20 miles per hour."
},
{
"start": 173.94,
"end": 180.51999999999998,
"text": " It's actually probably able to go a lot faster than that, but we want to keep it safe."
},
{
"start": 180.51999999999998,
"end": 184.78,
"text": " When you first got on this thing, did it take you a while to adjust and learn?"
},
{
"start": 184.78,
"end": 188.85999999999999,
"text": " It's kind of like your first day snowboarding when you get on the wheeled version, just"
},
{
"start": 188.85999999999999,
"end": 191.73999999999998,
"text": " to get used to that, but by the end of the day you'll be shredding."
},
{
"start": 191.74,
"end": 196.3,
"text": " I'll admit, I've never snowboarded before, so I don't know about shredding, but I've"
},
{
"start": 196.3,
"end": 200.70000000000002,
"text": " been skateboarding for over a decade, so I figured it couldn't be that difficult."
},
{
"start": 200.70000000000002,
"end": 204.54000000000002,
"text": " I slipped my feet into the holsters, hit the throttle on the Bluetooth remote control,"
},
{
"start": 204.54000000000002,
"end": 207.94,
"text": " and I was off."
},
{
"start": 207.94,
"end": 211.9,
"text": " My back wheels immediately started to drift out because I was riding it like a skateboard,"
},
{
"start": 211.9,
"end": 214.82000000000002,
"text": " with most of my weight toward the front."
},
{
"start": 214.82000000000002,
"end": 219.42000000000002,
"text": " But then I shifted my weight instead to both of my heels, and then to my toes, and back"
},
{
"start": 219.42000000000002,
"end": 221.06,
"text": " to my heels."
},
{
"start": 221.06,
"end": 224.06,
"text": " Everything clicked, and I started to get the hang of it."
},
{
"start": 224.06,
"end": 233.1,
"text": " This is what snowboarding on pavement is like."
},
{
"start": 233.1,
"end": 237.18,
"text": " After a while, I even managed to revert or turn 180 degrees without lifting the wheels"
},
{
"start": 237.18,
"end": 238.5,
"text": " off the ground."
},
{
"start": 238.5,
"end": 241.72,
"text": " I was feeling pretty good about myself."
},
{
"start": 241.72,
"end": 253.14,
"text": " But then Aaron got on, and I was blown away."
},
{
"start": 253.14,
"end": 267.56,
"text": " I believe skateboarding is insanely fun and surprisingly easy."
},
{
"start": 267.56,
"end": 270.82,
"text": " Even though I've never snowboarded before, I think I could get the hang of this and carve"
},
{
"start": 270.82,
"end": 272.09999999999997,
"text": " through the streets."
},
{
"start": 272.09999999999997,
"end": 275.42,
"text": " But for as cool as it is, it's still very similar to a skateboard."
},
{
"start": 275.42,
"end": 279.82,
"text": " You can change bikes and skateboards all you want and make them electric and more powerful."
},
{
"start": 279.82,
"end": 284.34,
"text": " Or you can do what Inventus does and come up with completely new modes of transportation."
},
{
"start": 284.34,
"end": 288.7,
"text": " They've created some crazy rideables, like the Solo Wheel, Hover Tracks, Lunacycle, and"
},
{
"start": 288.7,
"end": 289.92,
"text": " Orbit Wheels."
},
{
"start": 289.92,
"end": 294.14,
"text": " And they're doing it all from a small office in Camas, Washington."
},
{
"start": 294.14,
"end": 296.1,
"text": " Tell me about Inventus and what you guys do here."
},
{
"start": 296.1,
"end": 298.62,
"text": " We do everything he mentions."
},
{
"start": 298.62,
"end": 301.5,
"text": " Inventus so far, everything he mentions is from me."
},
{
"start": 301.5,
"end": 304.38,
"text": " What is your favorite toy to ride around here?"
},
{
"start": 304.38,
"end": 307.26,
"text": " Last few months, I've been riding the Hover Tracks in office."
},
{
"start": 307.26,
"end": 312.02,
"text": " I want to go to a different part of the building, I can get there so quickly, talk to someone"
},
{
"start": 312.02,
"end": 315.3,
"text": " and zoom right back."
},
{
"start": 315.3,
"end": 317.5,
"text": " Do these work indoors only or also outside?"
},
{
"start": 317.5,
"end": 320.1,
"text": " The Hover Tracks actually was designed for indoors."
},
{
"start": 320.1,
"end": 322.18,
"text": " Because the wheels are so small."
},
{
"start": 322.18,
"end": 329.1,
"text": " So mainly I'm thinking for airports, warehouses, shopping malls, anything that's convenient"
},
{
"start": 329.1,
"end": 330.74,
"text": " like going around."
},
{
"start": 330.74,
"end": 334.42,
"text": " You can almost like you're walking yourself."
},
{
"start": 334.42,
"end": 339.62,
"text": " You can spin, quick spin, go somewhere, turn around, go back."
},
{
"start": 339.62,
"end": 341.94,
"text": " And then do you ride the Solo Wheel around here?"
},
{
"start": 341.94,
"end": 346.3,
"text": " Solo Wheel is more transportation for outside."
},
{
"start": 346.3,
"end": 348.06,
"text": " You want to go from one place to another."
},
{
"start": 348.06,
"end": 350.94,
"text": " They call that a last mile."
},
{
"start": 350.94,
"end": 354.74,
"text": " So they can get out of the train, get a bus, ride that to where we want to go."
},
{
"start": 354.74,
"end": 355.74,
"text": " It's got a handle on it."
},
{
"start": 355.74,
"end": 357.26,
"text": " Right, it's got a briefcase."
},
{
"start": 357.26,
"end": 358.58,
"text": " So it's convenient."
},
{
"start": 358.58,
"end": 360.78,
"text": " People are starting to see this now as not just a toy."
},
{
"start": 360.78,
"end": 363.82,
"text": " It is a fun thing to use, but it's more than a toy."
},
{
"start": 363.82,
"end": 367.78,
"text": " It's transportation, something you can travel miles on."
},
{
"start": 367.78,
"end": 368.78,
"text": " So where are these popular?"
},
{
"start": 368.78,
"end": 373.98,
"text": " They're very popular in China, very popular in France and the rest of Europe, Germany."
},
{
"start": 373.98,
"end": 377.96,
"text": " So you sort of just like ride that from the house to the train."
},
{
"start": 377.96,
"end": 380.94,
"text": " And we're trying to promote that in the US too, because obviously in places like New"
},
{
"start": 380.94,
"end": 383.73999999999995,
"text": " York, San Francisco, Seattle, that's something you can do."
},
{
"start": 383.73999999999995,
"end": 388.29999999999995,
"text": " So it sounds like it could be pretty convenient for commuting, but how easy is it to ride?"
},
{
"start": 388.29999999999995,
"end": 389.9,
"text": " How does the Solo Wheel work?"
},
{
"start": 389.9,
"end": 393.21999999999997,
"text": " It generally takes people 20 minutes to an hour to learn."
},
{
"start": 393.21999999999997,
"end": 394.7,
"text": " Everybody we've ever taught has learned it."
},
{
"start": 394.7,
"end": 399.38,
"text": " So it works by you doing as little as possible and letting it take over for you."
},
{
"start": 399.38,
"end": 402.7,
"text": " The whole concept is it's trying to balance you just like you would balance a stick on"
},
{
"start": 402.7,
"end": 403.7,
"text": " your hand."
},
{
"start": 403.7,
"end": 404.7,
"text": " So your hand is the Solo Wheel."
},
{
"start": 404.7,
"end": 407.88,
"text": " Yeah, the hand is the Solo Wheel, and you're the stick up there."
},
{
"start": 407.88,
"end": 412.34,
"text": " If your stick up here is moving around and bending and moving like that, it's going to"
},
{
"start": 412.34,
"end": 413.65999999999997,
"text": " be obviously harder for you to do it."
},
{
"start": 413.65999999999997,
"end": 415.5,
"text": " So the less you do on the Solo Wheel, the easier it is."
},
{
"start": 415.5,
"end": 416.5,
"text": " Okay."
},
{
"start": 416.5,
"end": 419.86,
"text": " Can I see you ride this thing?"
},
{
"start": 419.86,
"end": 423.94,
"text": " So to get on it, you basically just want to put your leg on the pad, and then you can"
},
{
"start": 423.94,
"end": 425.42,
"text": " put your other foot on there."
},
{
"start": 425.42,
"end": 426.42,
"text": " Wow."
},
{
"start": 426.42,
"end": 432.21999999999997,
"text": " And then it's just as I'm, as I feel it falling over, I can just twist it to keep"
},
{
"start": 432.21999999999997,
"end": 433.21999999999997,
"text": " up right."
},
{
"start": 433.21999999999997,
"end": 434.21999999999997,
"text": " Okay."
},
{
"start": 434.21999999999997,
"end": 437.58,
"text": " Okay, so I think I get how this is supposed to work, but let's see what happens when I"
},
{
"start": 437.58,
"end": 449.74,
"text": " get on."
},
{
"start": 449.74,
"end": 454,
"text": " These two companies are working on the bleeding edge, inventing things no one has seen before."
},
{
"start": 454,
"end": 458.21999999999997,
"text": " But what if you want something more simple to say, ride to work on right now?"
},
{
"start": 458.21999999999997,
"end": 460.58,
"text": " You've got a few really good options actually."
},
{
"start": 460.58,
"end": 464.5,
"text": " There's the Zboard, which is what I like to call the Hummer of electric longboards."
},
{
"start": 464.5,
"end": 466.9,
"text": " The deck is huge, and so are the wheels."
},
{
"start": 466.9,
"end": 468.67999999999995,
"text": " And it works in an interesting way."
},
{
"start": 468.67999999999995,
"end": 472.38,
"text": " You lean forward on the front foot pad to accelerate, and do the same on the back pad"
},
{
"start": 472.38,
"end": 473.97999999999996,
"text": " to slow down."
},
{
"start": 473.97999999999996,
"end": 475.7,
"text": " Then there's the Ego Cruiser."
},
{
"start": 475.7,
"end": 479.34,
"text": " It's a super simple electric longboard that's controlled with a handheld remote, and has"
},
{
"start": 479.34,
"end": 482.06,
"text": " a top speed of 12 and a half miles per hour."
},
{
"start": 482.06,
"end": 485.41999999999996,
"text": " The best thing about this board, it's only 700 bucks."
},
{
"start": 485.41999999999996,
"end": 489.09999999999997,
"text": " The Boosted Board costs $1,500, but I'd say it's justified."
},
{
"start": 489.09999999999997,
"end": 493.17999999999995,
"text": " It has two motors that allow the board to hit 20 miles an hour going uphill."
},
{
"start": 493.17999999999995,
"end": 495.17999999999995,
"text": " But it only has a range of six miles."
},
{
"start": 495.18,
"end": 499.1,
"text": " What's neat about this board is its three settings, beginner, intermediate, and expert,"
},
{
"start": 499.1,
"end": 500.86,
"text": " each with a speed throttle."
},
{
"start": 500.86,
"end": 504.82,
"text": " And finally, there's the Self-Balancing Unicycle, or SBU."
},
{
"start": 504.82,
"end": 505.98,
"text": " It's exactly that."
},
{
"start": 505.98,
"end": 510.62,
"text": " It's a unicycle that has a three-axis gyro and a three-axis accelerometer, very similar"
},
{
"start": 510.62,
"end": 512.26,
"text": " to what you'd find in a Segway."
},
{
"start": 512.26,
"end": 516.1,
"text": " Learning to ride it is pretty difficult, but once you do, you can cruise around town at"
},
{
"start": 516.1,
"end": 519.9,
"text": " 12 and a half miles an hour while looking oh so cool."
},
{
"start": 519.9,
"end": 521.16,
"text": " And this is just the beginning."
},
{
"start": 521.16,
"end": 525.74,
"text": " As battery technology advances, we're going to see more efficient, faster rideables."
},
{
"start": 525.74,
"end": 530.06,
"text": " It's great to see so many companies playing ball in this space, and it has me really excited"
},
{
"start": 530.06,
"end": 531.06,
"text": " about the future."
},
{
"start": 531.06,
"end": 551.8199999999999,
"text": " And hey, maybe someday I'll get my hoverboard."
}
] |
TgI8DQuzlD4 | Smartwatches are going to be the next big thing, keeping us connected, looking good, and making us feel like we're living in the future. At least that's the promise. But though all of the many smartwatches you can buy right now make those promises, few if any actually deliver. A good smartwatch does three things. It tells you the time easily, so you don't have to constantly look at your phone. It gives you notifications on your wrist, so you don't have to constantly look at your phone. And it looks good while doing it, so you don't feel like you're wearing a computer on your wrist everywhere you go. Everything else that many smartwatches attempt to do is just extra. Some count your steps, some can be controlled with your voice, and some can run a variety of apps right on your wrist. But the best smartwatches focus on those core features, and don't worry too much about the extra stuff. If you're looking to buy a smartwatch right now, the best option for the most number of people is the Pebble Steel. The Steel is compatible with both Android and iOS, doesn't cost a fortune, and looks good on almost anyone's wrist. The Steel's always-on LCD display makes it easy to check the time indoors or out, and its battery life of five days or more is hard to beat. You get notifications for email, texts, incoming calls, and more, and you can control your music right from your wrist as well. Pebble does have an app store to add more functionality and custom watch faces to the Steel, and it can count your steps as you walk. But neither of those things are as important as the core functions the Steel gets right, which makes it my top pick. If you're looking for more from your smartwatch, like the ability to talk to it, or send messages from your wrist, or run a variety of apps, Motorola's Moto 360 is the best option among the many Android Wear watches you can buy today. The 360 looks great, it's comfortable to wear, and it's not as large or cumbersome as many other Android Wear watches. It has a color display that's visible outdoors as well as indoors, voice controls to quickly reply to messages without touching your phone, and a built-in heart rate monitor and step counter. The Android Wear platform offers a ton of apps to add more functionality to the Moto 360. But if you're an iPhone user, none of this is available to you. You can't even use the Moto 360 for basic time and notifications. Though Google has rapidly updated and improved Android Wear since its debut earlier this year, it's still not as stable or reliable as the Pebble, and it requires more setup and tinkering from you to get it working best. The Moto 360's display isn't always on by default, requiring more effort to check the time, and its battery life is less than half that of the Pebble's on a good day. Fortunately, you can charge it on almost any Qi wireless charger, in addition to Motorola's special dock. The rest of the field is dominated by other Android Wear watches from other manufacturers. The second best option is LG's G Watch R, which is very similar to, if not quite as good looking as the Motorola. It really comes down to personal preference between the two, but most people I've spoken to prefer the looks of the Moto 360 over the G Watch R. The G Watch R has a nicer display and slightly better battery life, but you can only charge it with LG's dock, so it's not as convenient as the 360's wireless charging. Samsung also has its Gear 2 smartwatch that doesn't run on Android Wear, but uses Samsung's own software platform. That limits it to only Galaxy smartphones, and greatly reduces the number of third-party apps you can install on it. There really isn't a good reason for anyone to buy a Gear 2 at this point. If you're on a tight budget, Pebble also offers its classic watch at half the price of its steel. It does all of the same things as a steel, but it's plastic, so it doesn't look or feel as nice as the steel does. There are other smartwatches that work with both iOS and Android, like MetaWatch's M1, Progetto's POP, and the Martian Notifier, but none of them work as reliably as the Pebble, or they cost significantly more. Many people probably don't have a need for a smartwatch, but if you're looking to buy one right now and you're not interested in waiting to see what Apple and other manufacturers bring next year, the Pebble Steel is the best smartwatch you can buy. | [
{
"start": 0,
"end": 4.9,
"text": " Smartwatches are going to be the next big thing, keeping us connected, looking good,"
},
{
"start": 4.9,
"end": 6.92,
"text": " and making us feel like we're living in the future."
},
{
"start": 6.92,
"end": 7.92,
"text": " At least that's the promise."
},
{
"start": 7.92,
"end": 11.94,
"text": " But though all of the many smartwatches you can buy right now make those promises, few"
},
{
"start": 11.94,
"end": 16.48,
"text": " if any actually deliver."
},
{
"start": 16.48,
"end": 18.48,
"text": " A good smartwatch does three things."
},
{
"start": 18.48,
"end": 21.28,
"text": " It tells you the time easily, so you don't have to constantly look at your phone."
},
{
"start": 21.28,
"end": 24.48,
"text": " It gives you notifications on your wrist, so you don't have to constantly look at your"
},
{
"start": 24.48,
"end": 25.48,
"text": " phone."
},
{
"start": 25.48,
"end": 28.080000000000002,
"text": " And it looks good while doing it, so you don't feel like you're wearing a computer on your"
},
{
"start": 28.080000000000002,
"end": 29.88,
"text": " wrist everywhere you go."
},
{
"start": 29.88,
"end": 33.2,
"text": " Everything else that many smartwatches attempt to do is just extra."
},
{
"start": 33.2,
"end": 36.86,
"text": " Some count your steps, some can be controlled with your voice, and some can run a variety"
},
{
"start": 36.86,
"end": 39.84,
"text": " of apps right on your wrist."
},
{
"start": 39.84,
"end": 43.48,
"text": " But the best smartwatches focus on those core features, and don't worry too much about"
},
{
"start": 43.48,
"end": 45.28,
"text": " the extra stuff."
},
{
"start": 45.28,
"end": 48.56,
"text": " If you're looking to buy a smartwatch right now, the best option for the most number of"
},
{
"start": 48.56,
"end": 50.22,
"text": " people is the Pebble Steel."
},
{
"start": 50.22,
"end": 54.26,
"text": " The Steel is compatible with both Android and iOS, doesn't cost a fortune, and looks"
},
{
"start": 54.26,
"end": 56.28,
"text": " good on almost anyone's wrist."
},
{
"start": 56.28,
"end": 60.160000000000004,
"text": " The Steel's always-on LCD display makes it easy to check the time indoors or out, and"
},
{
"start": 60.160000000000004,
"end": 62.6,
"text": " its battery life of five days or more is hard to beat."
},
{
"start": 62.6,
"end": 66.64,
"text": " You get notifications for email, texts, incoming calls, and more, and you can control your"
},
{
"start": 66.64,
"end": 68.48,
"text": " music right from your wrist as well."
},
{
"start": 68.48,
"end": 71.84,
"text": " Pebble does have an app store to add more functionality and custom watch faces to the"
},
{
"start": 71.84,
"end": 74.82,
"text": " Steel, and it can count your steps as you walk."
},
{
"start": 74.82,
"end": 78.16,
"text": " But neither of those things are as important as the core functions the Steel gets right,"
},
{
"start": 78.16,
"end": 79.96000000000001,
"text": " which makes it my top pick."
},
{
"start": 79.96000000000001,
"end": 84.44,
"text": " If you're looking for more from your smartwatch, like the ability to talk to it, or send messages"
},
{
"start": 84.44,
"end": 89.44,
"text": " from your wrist, or run a variety of apps, Motorola's Moto 360 is the best option among"
},
{
"start": 89.44,
"end": 92.62,
"text": " the many Android Wear watches you can buy today."
},
{
"start": 92.62,
"end": 96.12,
"text": " The 360 looks great, it's comfortable to wear, and it's not as large or cumbersome"
},
{
"start": 96.12,
"end": 97.84,
"text": " as many other Android Wear watches."
},
{
"start": 97.84,
"end": 102.28,
"text": " It has a color display that's visible outdoors as well as indoors, voice controls to quickly"
},
{
"start": 102.28,
"end": 106.08,
"text": " reply to messages without touching your phone, and a built-in heart rate monitor and step"
},
{
"start": 106.08,
"end": 107.08,
"text": " counter."
},
{
"start": 107.08,
"end": 110.64,
"text": " The Android Wear platform offers a ton of apps to add more functionality to the Moto"
},
{
"start": 110.64,
"end": 111.64,
"text": " 360."
},
{
"start": 111.64,
"end": 114.6,
"text": " But if you're an iPhone user, none of this is available to you."
},
{
"start": 114.6,
"end": 118.04,
"text": " You can't even use the Moto 360 for basic time and notifications."
},
{
"start": 118.04,
"end": 121.88,
"text": " Though Google has rapidly updated and improved Android Wear since its debut earlier this"
},
{
"start": 121.88,
"end": 125.98,
"text": " year, it's still not as stable or reliable as the Pebble, and it requires more setup"
},
{
"start": 125.98,
"end": 128.8,
"text": " and tinkering from you to get it working best."
},
{
"start": 128.8,
"end": 132.28,
"text": " The Moto 360's display isn't always on by default, requiring more effort to check"
},
{
"start": 132.28,
"end": 136.96,
"text": " the time, and its battery life is less than half that of the Pebble's on a good day."
},
{
"start": 136.96,
"end": 141.2,
"text": " Fortunately, you can charge it on almost any Qi wireless charger, in addition to Motorola's"
},
{
"start": 141.2,
"end": 142.28,
"text": " special dock."
},
{
"start": 142.28,
"end": 146.5,
"text": " The rest of the field is dominated by other Android Wear watches from other manufacturers."
},
{
"start": 146.5,
"end": 150.6,
"text": " The second best option is LG's G Watch R, which is very similar to, if not quite as"
},
{
"start": 150.6,
"end": 152.48,
"text": " good looking as the Motorola."
},
{
"start": 152.48,
"end": 155.64,
"text": " It really comes down to personal preference between the two, but most people I've spoken"
},
{
"start": 155.64,
"end": 159.35999999999999,
"text": " to prefer the looks of the Moto 360 over the G Watch R."
},
{
"start": 159.35999999999999,
"end": 163.12,
"text": " The G Watch R has a nicer display and slightly better battery life, but you can only charge"
},
{
"start": 163.12,
"end": 167.35999999999999,
"text": " it with LG's dock, so it's not as convenient as the 360's wireless charging."
},
{
"start": 167.36,
"end": 171.4,
"text": " Samsung also has its Gear 2 smartwatch that doesn't run on Android Wear, but uses Samsung's"
},
{
"start": 171.4,
"end": 173.16000000000003,
"text": " own software platform."
},
{
"start": 173.16000000000003,
"end": 176.56,
"text": " That limits it to only Galaxy smartphones, and greatly reduces the number of third-party"
},
{
"start": 176.56,
"end": 178.04000000000002,
"text": " apps you can install on it."
},
{
"start": 178.04000000000002,
"end": 181.8,
"text": " There really isn't a good reason for anyone to buy a Gear 2 at this point."
},
{
"start": 181.8,
"end": 185.68,
"text": " If you're on a tight budget, Pebble also offers its classic watch at half the price"
},
{
"start": 185.68,
"end": 186.68,
"text": " of its steel."
},
{
"start": 186.68,
"end": 190.16000000000003,
"text": " It does all of the same things as a steel, but it's plastic, so it doesn't look or"
},
{
"start": 190.16000000000003,
"end": 193.20000000000002,
"text": " feel as nice as the steel does."
},
{
"start": 193.20000000000002,
"end": 197.08,
"text": " There are other smartwatches that work with both iOS and Android, like MetaWatch's M1,"
},
{
"start": 197.08,
"end": 201.60000000000002,
"text": " Progetto's POP, and the Martian Notifier, but none of them work as reliably as the Pebble,"
},
{
"start": 201.60000000000002,
"end": 204.60000000000002,
"text": " or they cost significantly more."
},
{
"start": 204.60000000000002,
"end": 208.16000000000003,
"text": " Many people probably don't have a need for a smartwatch, but if you're looking to buy"
},
{
"start": 208.16000000000003,
"end": 212.02,
"text": " one right now and you're not interested in waiting to see what Apple and other manufacturers"
},
{
"start": 212.02,
"end": 227.8,
"text": " bring next year, the Pebble Steel is the best smartwatch you can buy."
}
] |
2ng7jJ4WCIE | The internet has never been as cool or as futuristic as we hoped. We don't just want data, we want to hang out in an actual alternate universe, metaverse, cyberspace, whatever. So now that virtual reality is coming back, people have started wondering again. What would it take to make you really feel like you were in a place, not just looking at it? How could you create an imaginary world as good as the real one? So let's forget about virtual food, surround sound, smell-o-vision. Since the 60s, VR headsets, you know, like the ones in The Lawnmower Man, have been the most popular way to hijack your eyes. When you put something on like the Oculus Rift, you're looking at a flat screen through magnifying glasses, but what you see is a 3D image that fills up almost your entire field of view and moves when your head does. It's pretty bulky right now, but ideally the same thing could be projected onto regular glasses or even straight onto your retina. For touch, you've got all kinds of options, from electrical fields that trick your skin into feeling different textures, to motor-powered gloves that push back on your fingers to make it seem like you're holding something. People have spent a lot of time on just making VR that's not obviously distractingly unrealistic, and it's not clear where you actually can make something that's literally indistinguishable from real life. Fortunately, it doesn't take a perfect imitation to fool your brain. Even if a world doesn't look perfect, if it responds well enough when you move, we can start feeling like we're actually in it. Granted, we still have basically no idea what moving around naturally in virtual space looks like. I mean, do you use a controller? Do you wave your arms? Do you strap yourself into a treadmill or a giant hamster ball? It's easier to create specific situations, like learning how to fly a plane or sitting in a room full of spiders, which is something people can do right now if you want to get over a phobia. If you find a way to manipulate our sense of balance and motion, the way that we manipulate our eyes right now will be a lot closer to our dream of an actual virtual world. So then there's the question of what a populated metaverse would look like. It's easy to see just a cooler version of Second Life and Minecraft, but it could go further than that. If you've ever watched somebody do something dangerous and stupid and kind of awesome on YouTube, imagine becoming them and then streaming your own crazy stunt. Just like the internet hasn't replaced our offline lives, okay, hasn't completely replaced them, the virtual world could end up being a place we go to make the real one better. Or corporations could trap us there while they harvest our organs. Who knows? It's a wide open field. | [
{
"start": 0,
"end": 10.24,
"text": " The internet has never been as cool or as futuristic as we hoped."
},
{
"start": 10.24,
"end": 15.08,
"text": " We don't just want data, we want to hang out in an actual alternate universe, metaverse,"
},
{
"start": 15.08,
"end": 17.44,
"text": " cyberspace, whatever."
},
{
"start": 17.44,
"end": 21.36,
"text": " So now that virtual reality is coming back, people have started wondering again."
},
{
"start": 21.36,
"end": 24.8,
"text": " What would it take to make you really feel like you were in a place, not just looking"
},
{
"start": 24.8,
"end": 25.8,
"text": " at it?"
},
{
"start": 25.8,
"end": 30.080000000000002,
"text": " How could you create an imaginary world as good as the real one?"
},
{
"start": 30.080000000000002,
"end": 33.8,
"text": " So let's forget about virtual food, surround sound, smell-o-vision."
},
{
"start": 33.8,
"end": 42.6,
"text": " Since the 60s, VR headsets, you know, like the ones in The Lawnmower Man, have been the"
},
{
"start": 42.6,
"end": 44.8,
"text": " most popular way to hijack your eyes."
},
{
"start": 44.8,
"end": 48.36,
"text": " When you put something on like the Oculus Rift, you're looking at a flat screen through"
},
{
"start": 48.36,
"end": 52.480000000000004,
"text": " magnifying glasses, but what you see is a 3D image that fills up almost your entire"
},
{
"start": 52.480000000000004,
"end": 55.040000000000006,
"text": " field of view and moves when your head does."
},
{
"start": 55.04,
"end": 58.76,
"text": " It's pretty bulky right now, but ideally the same thing could be projected onto regular"
},
{
"start": 58.76,
"end": 61.32,
"text": " glasses or even straight onto your retina."
},
{
"start": 61.32,
"end": 64.44,
"text": " For touch, you've got all kinds of options, from electrical fields that trick your skin"
},
{
"start": 64.44,
"end": 69.08,
"text": " into feeling different textures, to motor-powered gloves that push back on your fingers to make"
},
{
"start": 69.08,
"end": 71.52,
"text": " it seem like you're holding something."
},
{
"start": 71.52,
"end": 76.92,
"text": " People have spent a lot of time on just making VR that's not obviously distractingly unrealistic,"
},
{
"start": 76.92,
"end": 80.28,
"text": " and it's not clear where you actually can make something that's literally indistinguishable"
},
{
"start": 80.28,
"end": 81.28,
"text": " from real life."
},
{
"start": 81.28,
"end": 85.12,
"text": " Fortunately, it doesn't take a perfect imitation to fool your brain."
},
{
"start": 85.12,
"end": 88.84,
"text": " Even if a world doesn't look perfect, if it responds well enough when you move, we"
},
{
"start": 88.84,
"end": 91.16,
"text": " can start feeling like we're actually in it."
},
{
"start": 91.16,
"end": 95.4,
"text": " Granted, we still have basically no idea what moving around naturally in virtual space looks"
},
{
"start": 95.4,
"end": 96.4,
"text": " like."
},
{
"start": 96.4,
"end": 97.4,
"text": " I mean, do you use a controller?"
},
{
"start": 97.4,
"end": 98.4,
"text": " Do you wave your arms?"
},
{
"start": 98.4,
"end": 102.32,
"text": " Do you strap yourself into a treadmill or a giant hamster ball?"
},
{
"start": 102.32,
"end": 106.48,
"text": " It's easier to create specific situations, like learning how to fly a plane or sitting"
},
{
"start": 106.48,
"end": 110.84,
"text": " in a room full of spiders, which is something people can do right now if you want to get"
},
{
"start": 110.84,
"end": 112.48,
"text": " over a phobia."
},
{
"start": 112.48,
"end": 116.16,
"text": " If you find a way to manipulate our sense of balance and motion, the way that we manipulate"
},
{
"start": 116.16,
"end": 121,
"text": " our eyes right now will be a lot closer to our dream of an actual virtual world."
},
{
"start": 121,
"end": 124.30000000000001,
"text": " So then there's the question of what a populated metaverse would look like."
},
{
"start": 124.30000000000001,
"end": 128,
"text": " It's easy to see just a cooler version of Second Life and Minecraft, but it could go"
},
{
"start": 128,
"end": 129,
"text": " further than that."
},
{
"start": 129,
"end": 133.28,
"text": " If you've ever watched somebody do something dangerous and stupid and kind of awesome on"
},
{
"start": 133.28,
"end": 137.56,
"text": " YouTube, imagine becoming them and then streaming your own crazy stunt."
},
{
"start": 137.56,
"end": 141.88,
"text": " Just like the internet hasn't replaced our offline lives, okay, hasn't completely replaced"
},
{
"start": 141.88,
"end": 146.48,
"text": " them, the virtual world could end up being a place we go to make the real one better."
},
{
"start": 146.48,
"end": 148.76,
"text": " Or corporations could trap us there while they harvest our organs."
},
{
"start": 148.76,
"end": 149.76,
"text": " Who knows?"
},
{
"start": 149.76,
"end": 172.16,
"text": " It's a wide open field."
}
] |
yhevvEDBxeM | Welcome to Miami, gateway to Latin America. And I'm here because at the start of this season I went on Twitter and I asked everyone, what is the company in Miami Tech that I need to visit? And everybody said Open English. Now Open English is a platform that connects people all over the world to live instruction as well as tutorials so that any Spanish or Portuguese speaker can learn to speak English. And what's so cool is this company started in Caracas. We're going to find out what brought them here to Miami. Hey man. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year I went on a 200 event book tour and met people building small empires all across North America. Now I'm back with a new season revisiting some of my favorite stops from the tour. The thing that makes software companies so attractive to venture capitalists is that once you have an app finished, the costs of scaling that business are really low. You could sell it at an app marketplace and costs for cloud software are getting cheaper every day. Startups who have to hire humans to grow face a much more challenging environment. If you have to hire a new salesperson, driver, or stock boy for every hundred new customers, that's going to eat a lot of your money. Open English, a language learning startup, is dealing with this classic conundrum. Its service is popular and can be distributed anywhere in the world, but the company has to hire salespeople and teachers to support that growth. The trick here is to make sure your costs don't outweigh your revenue, obviously. Otherwise, all the money and time that have been invested in Open English will fall by the wayside. Open English is the leading online English school in the Americas. So we are in 20 different markets, all Spanish-speaking, Latin America, Brazil, the U.S. Hispanic market. And what we created was an alternative for emerging market consumers to learn English that wasn't going to the brick and mortar school. We created Open English, which is available 24-7. You just open your laptop or your tablet. As we speak, there's hundreds of teachers working with our students today. We have a lot of students who are in the business world, and they're all ESL certified, they're all native. You pay a flat fee every month, it's very affordable, it's about a fifth of the cost of your traditional school, and you're going to get unlimited access to these teachers that are committed to your fluency. And actually what happens is that you're not just taking notes and learning the past progressive tense of a verb, you're actually talking and losing that fear of speaking, which makes a big difference when you have to go into a job interview, when you have to travel, when you have to do any of these things. It's invaluable, invaluable. If you don't speak English here, you know, you can't communicate. You're isolated, just like if you were back in Cuba or any other country. You know, worldwide, English has always been the language of business, the language that's opened the doors for you everywhere you went. The last year alone we enrolled about 100,000 people into the company, and you know, we're venture funded, we raised over $100 million from some of the premier VCs here in the U.S. Wow, alright, so you've been busy. We have been busy. Been very busy. I always had a passion for languages. I actually grew up traveling around the world. My dad is a diplomat, so I lived in nine different places. Got to see a lot of different cultures. And English was, I realized, not just a language, but as a tool for success and a tool for global communication. We see it as really a transformational step in your development. Normally I advise startups against running expensive television ads. The conversion rates usually are pretty low, and it's really hard to track how well you're actually doing. That said, most of the companies I'm advising are looking at the American market, not necessarily looking at the Latin American market. And what's so interesting about this is, for Open English, they found a way to build a brand through television ads. They found a way to build a brand through television spots, probably because so many of their market audience isn't spending a dominant amount of their time online. They're still watching a lot of TV. So the bottom line is, if you're going to do marketing, understand your market. Boom, boom, on the moon. Boom, boom, on the moon. Boom, boom, on the moon. Boom, boom, on the moon. We did a commercial agreement with a TV station in Venezuela, actually, where they helped us shoot a couple of TV ads. They were very simple. We put it on TV. That generated 60,000 leads that month. Keep in mind, we had a call center with three wireless phones in our small office. So it was like, okay, this is real. People do want this product. Yeah. How much of Open English's success is because of those campaigns? And in particular, how much of that can you attribute to your own ability as an actor? At the time when we started, we didn't have any money, so we needed somebody who was bilingual, and we both Latin. So I said, hey, Andres, why don't you do the other guy for this first commercial? And we see where it goes. And the first commercial went viral, and it was very hard to change the faces in the ads. So it's been, what, five years, and I'm still doing ads every six months. We go and we actually write our own scripts, and we micromanage that process a lot. We do a new ad every month. The last ad that we had, this ad called Persuasion, it got 12 million views on Facebook the day before it went on TV. So there's a whole following there that's just waiting for the next Open English commercial. And presumably you get stopped on the streets? Yeah, so when I go down to Lettam, it's a bit of a production. So we have these Israeli security guards. Wait, seriously? Yeah, they go with us. You can't get through the airport. The minute I sit down on the plane, people are Instagramming and tweeting and all that. And you get to the airport, and there's people waiting. It's a bit of a production. It's a good thing. There's different methodologies on how to teach English. The methodology that we find to be the most successful is immersion. We'll run 100,000 students through live instruction classes every single month. So we teach classes 24-7, every hour of the day, every day of the week. And so there's a lot of human interaction, right? So rather than you just trying to go through a lesson on your own, we actually supplement that with a lot of live instruction talk, a talk time with teachers. Now, this platform is designed for native Spanish speakers to be learning English. I wish I spoke Spanish, but we're going to still walk through. I'm pretty good at English, so we're going to walk through this process. We'll see. We'll see today for sure. Can you walk me through what we're doing right now? So we use a combination of methods to teach our students. So on the platform, the students can choose between practice units and lessons or live instruction. Practice allows them to watch videos and just really kind of go back and forth, say out loud, they can hear pronunciation. Live instruction, which is what you're seeing here, is speaking with a native English teacher. So unlike some other language programs, they actually have access to teachers 24 hours a day, seven days a week. And they're native English teachers, so they live across the world, but they're generally American-speaking English teachers. They can actually learn from their little village wherever they're at and really have that opportunity to speak with someone who speaks perfect English without an accent, which you don't see in most countries. It's really hard to find a teacher on site that is an American that speaks perfect English. These are highly educated professionals that come with a strong ESL background. So they are bringing a skill set to open English that we don't have today. We are contracting these teachers for a reason. We really hope to find teachers that have a great sense of empathy. This process, learning a language, is not easy specifically for an adult. So our teachers, we hope, that have had that experience, which is why we hope to find teachers that also speak Spanish or Portuguese. They've gone through the process before, and so they're definitely much more empathetic to how a student learns. We have a big marketing function that basically just drives a lot of traffic to our website, which we capture lead information and then basically we become a call center. We have a very aggressive sales team. We have a pretty consistent call campaign that will call you within the first 30 days to try to convert you onto a student. So all that started with a handful of people in an apartment in Venezuela, which then grew to a call center, which then expanded into the rest of the LATAM. Learning English is hard, so there's a lot of engagement that needs to take place. We'll call you when you're not logging on. So how many different call centers do you have right now? We have three call centers today. About 10% of our business is from Venezuela today. So we have all the call center operations supporting the sales and service of those students there. We then have the rest of LATAM, so all Spanish-speaking Latin America, is serviced out of Bogota, Colombia. And between sales and service we have another 500 reps probably there. And then we have started and launched Brazil, which is our newest market, but we've been there probably about 18 months. And when we started Brazil, we set up operations in Sao Paulo. So we have about 100 reps there across sales and service. When I think about this and where it is today, it is easy to get caught up with, like, holy shit, look at all the success. I want to go back. I want to bring it all back to where it started. I had literally $700 left to my name, and I bought a ticket with miles, and I took my $700. And I remember on the flight just feeling this sense of weight that my co-founder had told me, look, if you don't come back with a check and some way to sustain this thing, I'm out. I have to generate some money for my family. And pretty much everybody was on that same boat. So I literally had like a two-week window to actually get a check from someone. In a city I didn't really know anyone. And people there, they understood how to invest in startups, but they didn't really understand Latin America. So we're trying to sell them on this vision of an $80 to $100 a month subscription product for the emerging middle class in Latin America that we were going to promote through TV commercials. It was completely contrary to everything they were seeing. They were like, hey, but Netflix is $7.99. How are you going to charge $80 to someone that may not have a credit card in Peru? So it was very hard to raise money from VCs. And so we started raising money, $20,000, $50,000 at a time. It took two years, but we raised $2 million. And there were so many moments. I don't know if you believe in faith or God or you don't, but I think there were so many moments during that that the company was about to shut down. And literally something happened the day before that changed our course. And we would not be here if it weren't for that one person doing that one specific act. Open English has raised a little over $120 million. And I really hate it whenever I see fundraising announcements get celebrated as if it were some big milestone. Look, that's not your money. You're giving up equity in exchange for money that you'll put back into the business to hopefully grow it to justify that investment. In Open English's case, they want to open into a new market, Brazil, which is a different language, a very different culture. And it's a question of whether or not they can do it because that's what they have to do now. They have to grow, and it means expanding it to new countries. We'll see if they're up for the challenge. It can't be as simple as a find-and-replace, right? It's going to be more complicated. How do you go about launching a new country? Our platform is very English-focused. There's very, very little Spanish on our learning platform. So that does allow it to transfer pretty easily. The only thing I would say is there's some entry-level things. Like if you don't know any English, there's some basic stuff. So that's where we tend to focus our product and try to optimize it for the different levels of Spanish or Portuguese or whatever it might be. But even beyond that, I would say that's just from a product perspective. If you take a look at the people side of the business, right, selling to different countries, I think accents are extremely important and making sure that you have the right sales rep trying to convince you that you want to purchase the platform. And I don't think it's as simple as just one dialect or one approach. I think what Open English has been able to figure out is what is the value proposition by country instead of just trying to spread it like vanilla across the, you know, just icing the cake, right? Rather than just ice the cake, ultimately be a little bit more sophisticated about it and start thinking about individual markets. And how do you keep this scaling? Because software is great at this. Humans are not great at scaling. And when you're doing something like education where great teachers are such a fun little part of the business, how do you keep that growing and keep the quality of it the same time? I think it's been a little bit of our secret sauce, right, where lots of companies, even some in the U.S. that are doing language learning, they wanted to create great software, and they wanted to create software that would not require a human to teach you. And we always were of the opinion that you need a great teacher to succeed. And especially if you're learning a language, you need to be able to speak and have a conversation and feel comfortable, listen to different types of accents and understand them and get comfortable with your own voice. And so we went about using technology not to eliminate human interaction but to make it more efficient. What we did is we spent a lot of time thinking about, like, what are those core customer-facing processes that need to be standardized to a point that, you know, work but are still able to be localized? And we basically automated all those processes as much as we possibly could, and then we supplement them with, you know, bodies when necessary. Speaking of things that aren't scale, right, how do you build and maintain a great network of instructors? I think ultimately if you can set up good operations where you have a funnel that is constantly out-marketing the new teachers, bringing them on, applying that they fit Open English, and then setting them up for success, you know, at Open English, you're always going to be ahead of other growth. Do you think there's any kind of an upper bound to that, where you just, the demand for teachers just outpaces your ability to create the supply? I do, I don't foresee us running out of teachers. I think we may have to change our ways, right? We may have to be a little bit more innovative on how we go out and we find those teachers and we bring them on. And I think Open English has built a brand in the marketplace as well where, you know, teachers are reaching out to us. Now we're very picky with who we allow to become teachers, and I want to hold that quality standard at a certain level, so we want to maintain that, but I think that we'll be able to figure it out as we move forward. So this software, this is Blackboard? Yep. So you've built on a curriculum, and then you didn't have to write your own software for this, you're just using Blackboard to power the actual teaching? Correct, we use Blackboard Collaborate, and it essentially just allows us to access our students across the world. Is there an option for video? The teachers are able to, and actually students are able to do video. We don't use video for the most part because most students in South American countries don't have the bandwidth to handle it. Sometimes the teachers will try and kind of see, but if any of the students has an issue, we don't want to cause a problem with them. Sure. Are we doing well in this class? I can't get a sense because of our lack of participation. I don't think so, probably not. We're getting lapped right now. For companies that are here in Miami today, getting started, or maybe they want to start their company here, what are the strengths of the Miami tech community? It's very tough too. If your main market turns out to be Latin America, it would be on the West Coast, you have to fly for a day and then get down to Sao Paulo or Argentina or Bogota or Mexico City, so move the company to Miami. You can be in a place where it's highly international, highly diverse, right? The climate helps, right? But now on top of all of that, which is fantastic, you actually have a really cool cultural community. I basically went to Twitter and said, I'm coming to Miami, what is the startup I need to meet? And everyone said Open English. Well, I mean, Andres is just crushing it, right? What is it going to take to create more Open Englishes here in Miami? We need to sort of create more stars and to turn those stars into funders and mentors of the next group coming up. That sort of virtuous cycle, of course, is the big prize that all cities are after. And so a guy like Andres is now on the board of Endeavor, which is all about finding those high potential entrepreneurs and turning them into stars, and then having them then become the next, helping the next group coming up. There's two and a half million people in Miami, and about 40% to 50% of those people have not reached the 12th grade, and half of those people never reached the 8th grade. So, you know, we have a difficulty attracting major technology companies to come down here to South Florida, because these companies are looking for people who are trainable. You know, this is a service community. So a lot of these people that work here is all, you know, cleaning hotel rooms or cafeteria servers or, you know, whatever it is, because of, you know, the lack of the language and the level of education and so on and so forth. And so what's the future of Open English? Where is this going? Gosh, well, you know, we are still continuing to deepen our presence in Spanish-speaking Latin America and in Brazil. We feel like we're just scratching the surface. We've already enrolled about a quarter million students in the region, but we think that, you know, we should be 10x the size in the next few years, because there's so many people that need English as a tool for success. Now that we understand the power of EdTech and how it transformed the lives of our students, what else can we do to further that transformation in their lives? And I think we're talking a lot about that currently. And perhaps my most important question, when are you going to appear in one of the commercials? I won't be appearing in commercials. Never? That's Andres' thing. I'll let Andres appear in the commercials. You're selling yourself short. He's the face of the company, so I'll let him participate in the commercials. All right, well, you'll be busy running the operations. I will be behind the scenes. Great startup communities are born when entrepreneurs realize the unique strengths of their cities and then embrace them and utilize them. Open English is doing just that. Remember, this company started out in Caracas and it moved to Miami. All those jobs, all that innovation could have stayed in Venezuela, but it came to the United States of America. And clearly, more and more companies are going to be involved in the Latin American market. As that region continues to develop, there are going to be more opportunities. And I want those opportunities to happen in the United States. We've already got companies like Open English that are leading the way. The question is, who will follow? Open English is conquering the already crowded field of online language courses. But by keeping things focused and simple, it's quickly standing out among the rest. So how can you use these same ideas to make your business succeed? Try starting with your website. Make sure your site is responsive and is easy to use across all devices, as well as giving customers the ability to make their online purchases using phones and tablets. Try utilizing services like PayPal for easy mobile payments. And most importantly, keep everything simple and focused. Learn what your customers want and rid your site of any confusing extra features. You'll be on your way to success in no time. For more business advice, check out AT&T's Business Circle. | [
{
"start": 0,
"end": 8,
"text": " Welcome to Miami, gateway to Latin America."
},
{
"start": 8,
"end": 12,
"text": " And I'm here because at the start of this season I went on Twitter and I asked everyone,"
},
{
"start": 12,
"end": 16,
"text": " what is the company in Miami Tech that I need to visit?"
},
{
"start": 16,
"end": 19,
"text": " And everybody said Open English."
},
{
"start": 19,
"end": 24,
"text": " Now Open English is a platform that connects people all over the world to live instruction"
},
{
"start": 24,
"end": 30,
"text": " as well as tutorials so that any Spanish or Portuguese speaker can learn to speak English."
},
{
"start": 30,
"end": 33,
"text": " And what's so cool is this company started in Caracas."
},
{
"start": 33,
"end": 37,
"text": " We're going to find out what brought them here to Miami."
},
{
"start": 41,
"end": 42,
"text": " Hey man."
},
{
"start": 42,
"end": 46,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 46,
"end": 53,
"text": " Over the last year I went on a 200 event book tour and met people building small empires all across North America."
},
{
"start": 53,
"end": 58,
"text": " Now I'm back with a new season revisiting some of my favorite stops from the tour."
},
{
"start": 61,
"end": 66,
"text": " The thing that makes software companies so attractive to venture capitalists is that once you have an app finished,"
},
{
"start": 66,
"end": 68,
"text": " the costs of scaling that business are really low."
},
{
"start": 68,
"end": 73,
"text": " You could sell it at an app marketplace and costs for cloud software are getting cheaper every day."
},
{
"start": 73,
"end": 77,
"text": " Startups who have to hire humans to grow face a much more challenging environment."
},
{
"start": 77,
"end": 82,
"text": " If you have to hire a new salesperson, driver, or stock boy for every hundred new customers,"
},
{
"start": 82,
"end": 84,
"text": " that's going to eat a lot of your money."
},
{
"start": 84,
"end": 88,
"text": " Open English, a language learning startup, is dealing with this classic conundrum."
},
{
"start": 88,
"end": 91,
"text": " Its service is popular and can be distributed anywhere in the world,"
},
{
"start": 91,
"end": 95,
"text": " but the company has to hire salespeople and teachers to support that growth."
},
{
"start": 95,
"end": 99,
"text": " The trick here is to make sure your costs don't outweigh your revenue, obviously."
},
{
"start": 99,
"end": 104,
"text": " Otherwise, all the money and time that have been invested in Open English will fall by the wayside."
},
{
"start": 104,
"end": 107,
"text": " Open English is the leading online English school in the Americas."
},
{
"start": 107,
"end": 113,
"text": " So we are in 20 different markets, all Spanish-speaking, Latin America, Brazil, the U.S. Hispanic market."
},
{
"start": 113,
"end": 117,
"text": " And what we created was an alternative for emerging market consumers to learn English"
},
{
"start": 117,
"end": 119,
"text": " that wasn't going to the brick and mortar school."
},
{
"start": 119,
"end": 122,
"text": " We created Open English, which is available 24-7."
},
{
"start": 122,
"end": 124,
"text": " You just open your laptop or your tablet."
},
{
"start": 124,
"end": 127,
"text": " As we speak, there's hundreds of teachers working with our students today."
},
{
"start": 127,
"end": 130,
"text": " We have a lot of students who are in the business world,"
},
{
"start": 130,
"end": 134,
"text": " and they're all ESL certified, they're all native."
},
{
"start": 134,
"end": 136,
"text": " You pay a flat fee every month, it's very affordable,"
},
{
"start": 136,
"end": 139,
"text": " it's about a fifth of the cost of your traditional school,"
},
{
"start": 139,
"end": 142,
"text": " and you're going to get unlimited access to these teachers that are committed to your fluency."
},
{
"start": 142,
"end": 147,
"text": " And actually what happens is that you're not just taking notes and learning the past progressive tense of a verb,"
},
{
"start": 147,
"end": 150,
"text": " you're actually talking and losing that fear of speaking,"
},
{
"start": 150,
"end": 153,
"text": " which makes a big difference when you have to go into a job interview,"
},
{
"start": 153,
"end": 160,
"text": " when you have to travel, when you have to do any of these things."
},
{
"start": 160,
"end": 162,
"text": " It's invaluable, invaluable."
},
{
"start": 162,
"end": 166,
"text": " If you don't speak English here, you know, you can't communicate."
},
{
"start": 166,
"end": 172,
"text": " You're isolated, just like if you were back in Cuba or any other country."
},
{
"start": 172,
"end": 176,
"text": " You know, worldwide, English has always been the language of business,"
},
{
"start": 176,
"end": 179,
"text": " the language that's opened the doors for you everywhere you went."
},
{
"start": 179,
"end": 183,
"text": " The last year alone we enrolled about 100,000 people into the company,"
},
{
"start": 183,
"end": 189,
"text": " and you know, we're venture funded, we raised over $100 million from some of the premier VCs here in the U.S."
},
{
"start": 189,
"end": 191,
"text": " Wow, alright, so you've been busy."
},
{
"start": 191,
"end": 192,
"text": " We have been busy."
},
{
"start": 192,
"end": 193,
"text": " Been very busy."
},
{
"start": 193,
"end": 194,
"text": " I always had a passion for languages."
},
{
"start": 194,
"end": 196,
"text": " I actually grew up traveling around the world."
},
{
"start": 196,
"end": 199,
"text": " My dad is a diplomat, so I lived in nine different places."
},
{
"start": 199,
"end": 200,
"text": " Got to see a lot of different cultures."
},
{
"start": 200,
"end": 204,
"text": " And English was, I realized, not just a language, but as a tool for success"
},
{
"start": 204,
"end": 206,
"text": " and a tool for global communication."
},
{
"start": 206,
"end": 211,
"text": " We see it as really a transformational step in your development."
},
{
"start": 211,
"end": 215,
"text": " Normally I advise startups against running expensive television ads."
},
{
"start": 215,
"end": 217,
"text": " The conversion rates usually are pretty low,"
},
{
"start": 217,
"end": 221,
"text": " and it's really hard to track how well you're actually doing."
},
{
"start": 221,
"end": 225,
"text": " That said, most of the companies I'm advising are looking at the American market,"
},
{
"start": 225,
"end": 228,
"text": " not necessarily looking at the Latin American market."
},
{
"start": 228,
"end": 230,
"text": " And what's so interesting about this is, for Open English,"
},
{
"start": 230,
"end": 234,
"text": " they found a way to build a brand through television ads."
},
{
"start": 234,
"end": 237,
"text": " They found a way to build a brand through television spots,"
},
{
"start": 237,
"end": 240,
"text": " probably because so many of their market audience"
},
{
"start": 240,
"end": 242,
"text": " isn't spending a dominant amount of their time online."
},
{
"start": 242,
"end": 244,
"text": " They're still watching a lot of TV."
},
{
"start": 244,
"end": 247,
"text": " So the bottom line is, if you're going to do marketing, understand your market."
},
{
"start": 247,
"end": 249,
"text": " Boom, boom, on the moon."
},
{
"start": 249,
"end": 251,
"text": " Boom, boom, on the moon."
},
{
"start": 251,
"end": 253,
"text": " Boom, boom, on the moon."
},
{
"start": 253,
"end": 255,
"text": " Boom, boom, on the moon."
},
{
"start": 257,
"end": 262,
"text": " We did a commercial agreement with a TV station in Venezuela, actually,"
},
{
"start": 262,
"end": 264,
"text": " where they helped us shoot a couple of TV ads."
},
{
"start": 264,
"end": 265,
"text": " They were very simple."
},
{
"start": 265,
"end": 266,
"text": " We put it on TV."
},
{
"start": 266,
"end": 270,
"text": " That generated 60,000 leads that month."
},
{
"start": 270,
"end": 274,
"text": " Keep in mind, we had a call center with three wireless phones in our small office."
},
{
"start": 274,
"end": 276,
"text": " So it was like, okay, this is real."
},
{
"start": 276,
"end": 277,
"text": " People do want this product."
},
{
"start": 277,
"end": 278,
"text": " Yeah."
},
{
"start": 278,
"end": 282,
"text": " How much of Open English's success is because of those campaigns?"
},
{
"start": 282,
"end": 287,
"text": " And in particular, how much of that can you attribute to your own ability as an actor?"
},
{
"start": 287,
"end": 289,
"text": " At the time when we started, we didn't have any money,"
},
{
"start": 289,
"end": 291,
"text": " so we needed somebody who was bilingual, and we both Latin."
},
{
"start": 291,
"end": 294,
"text": " So I said, hey, Andres, why don't you do the other guy for this first commercial?"
},
{
"start": 294,
"end": 295,
"text": " And we see where it goes."
},
{
"start": 295,
"end": 300,
"text": " And the first commercial went viral, and it was very hard to change the faces in the ads."
},
{
"start": 300,
"end": 303,
"text": " So it's been, what, five years, and I'm still doing ads every six months."
},
{
"start": 303,
"end": 308,
"text": " We go and we actually write our own scripts, and we micromanage that process a lot."
},
{
"start": 308,
"end": 309,
"text": " We do a new ad every month."
},
{
"start": 309,
"end": 312,
"text": " The last ad that we had, this ad called Persuasion,"
},
{
"start": 312,
"end": 316,
"text": " it got 12 million views on Facebook the day before it went on TV."
},
{
"start": 316,
"end": 319,
"text": " So there's a whole following there that's just waiting for the next Open English commercial."
},
{
"start": 319,
"end": 322,
"text": " And presumably you get stopped on the streets?"
},
{
"start": 322,
"end": 324,
"text": " Yeah, so when I go down to Lettam, it's a bit of a production."
},
{
"start": 324,
"end": 327,
"text": " So we have these Israeli security guards."
},
{
"start": 327,
"end": 328,
"text": " Wait, seriously?"
},
{
"start": 328,
"end": 329,
"text": " Yeah, they go with us."
},
{
"start": 329,
"end": 330,
"text": " You can't get through the airport."
},
{
"start": 330,
"end": 335,
"text": " The minute I sit down on the plane, people are Instagramming and tweeting and all that."
},
{
"start": 335,
"end": 338,
"text": " And you get to the airport, and there's people waiting."
},
{
"start": 338,
"end": 339,
"text": " It's a bit of a production."
},
{
"start": 339,
"end": 340,
"text": " It's a good thing."
},
{
"start": 348,
"end": 351,
"text": " There's different methodologies on how to teach English."
},
{
"start": 351,
"end": 355,
"text": " The methodology that we find to be the most successful is immersion."
},
{
"start": 355,
"end": 359,
"text": " We'll run 100,000 students through live instruction classes every single month."
},
{
"start": 359,
"end": 363,
"text": " So we teach classes 24-7, every hour of the day, every day of the week."
},
{
"start": 363,
"end": 366,
"text": " And so there's a lot of human interaction, right?"
},
{
"start": 366,
"end": 369,
"text": " So rather than you just trying to go through a lesson on your own,"
},
{
"start": 369,
"end": 373,
"text": " we actually supplement that with a lot of live instruction talk, a talk time with teachers."
},
{
"start": 373,
"end": 377,
"text": " Now, this platform is designed for native Spanish speakers to be learning English."
},
{
"start": 377,
"end": 381,
"text": " I wish I spoke Spanish, but we're going to still walk through."
},
{
"start": 381,
"end": 384,
"text": " I'm pretty good at English, so we're going to walk through this process."
},
{
"start": 384,
"end": 386,
"text": " We'll see. We'll see today for sure."
},
{
"start": 386,
"end": 388,
"text": " Can you walk me through what we're doing right now?"
},
{
"start": 388,
"end": 392,
"text": " So we use a combination of methods to teach our students."
},
{
"start": 392,
"end": 399,
"text": " So on the platform, the students can choose between practice units and lessons or live instruction."
},
{
"start": 399,
"end": 404,
"text": " Practice allows them to watch videos and just really kind of go back and forth,"
},
{
"start": 404,
"end": 406,
"text": " say out loud, they can hear pronunciation."
},
{
"start": 406,
"end": 411,
"text": " Live instruction, which is what you're seeing here, is speaking with a native English teacher."
},
{
"start": 411,
"end": 415,
"text": " So unlike some other language programs,"
},
{
"start": 415,
"end": 419,
"text": " they actually have access to teachers 24 hours a day, seven days a week."
},
{
"start": 419,
"end": 423,
"text": " And they're native English teachers, so they live across the world,"
},
{
"start": 423,
"end": 427,
"text": " but they're generally American-speaking English teachers."
},
{
"start": 427,
"end": 432,
"text": " They can actually learn from their little village wherever they're at"
},
{
"start": 432,
"end": 437,
"text": " and really have that opportunity to speak with someone who speaks perfect English without an accent,"
},
{
"start": 437,
"end": 440,
"text": " which you don't see in most countries."
},
{
"start": 440,
"end": 445,
"text": " It's really hard to find a teacher on site that is an American that speaks perfect English."
},
{
"start": 445,
"end": 450,
"text": " These are highly educated professionals that come with a strong ESL background."
},
{
"start": 450,
"end": 453,
"text": " So they are bringing a skill set to open English that we don't have today."
},
{
"start": 453,
"end": 456,
"text": " We are contracting these teachers for a reason."
},
{
"start": 456,
"end": 461,
"text": " We really hope to find teachers that have a great sense of empathy."
},
{
"start": 461,
"end": 465,
"text": " This process, learning a language, is not easy specifically for an adult."
},
{
"start": 465,
"end": 468,
"text": " So our teachers, we hope, that have had that experience,"
},
{
"start": 468,
"end": 471,
"text": " which is why we hope to find teachers that also speak Spanish or Portuguese."
},
{
"start": 471,
"end": 473,
"text": " They've gone through the process before,"
},
{
"start": 473,
"end": 478,
"text": " and so they're definitely much more empathetic to how a student learns."
},
{
"start": 484,
"end": 489,
"text": " We have a big marketing function that basically just drives a lot of traffic to our website,"
},
{
"start": 489,
"end": 493,
"text": " which we capture lead information and then basically we become a call center."
},
{
"start": 493,
"end": 495,
"text": " We have a very aggressive sales team."
},
{
"start": 495,
"end": 500,
"text": " We have a pretty consistent call campaign that will call you within the first 30 days"
},
{
"start": 500,
"end": 502,
"text": " to try to convert you onto a student."
},
{
"start": 502,
"end": 508,
"text": " So all that started with a handful of people in an apartment in Venezuela,"
},
{
"start": 508,
"end": 513,
"text": " which then grew to a call center, which then expanded into the rest of the LATAM."
},
{
"start": 513,
"end": 517,
"text": " Learning English is hard, so there's a lot of engagement that needs to take place."
},
{
"start": 517,
"end": 519,
"text": " We'll call you when you're not logging on."
},
{
"start": 519,
"end": 521,
"text": " So how many different call centers do you have right now?"
},
{
"start": 521,
"end": 522,
"text": " We have three call centers today."
},
{
"start": 522,
"end": 525,
"text": " About 10% of our business is from Venezuela today."
},
{
"start": 525,
"end": 529,
"text": " So we have all the call center operations supporting the sales and service of those students there."
},
{
"start": 529,
"end": 533,
"text": " We then have the rest of LATAM, so all Spanish-speaking Latin America,"
},
{
"start": 533,
"end": 535,
"text": " is serviced out of Bogota, Colombia."
},
{
"start": 535,
"end": 539,
"text": " And between sales and service we have another 500 reps probably there."
},
{
"start": 539,
"end": 543,
"text": " And then we have started and launched Brazil, which is our newest market,"
},
{
"start": 543,
"end": 545,
"text": " but we've been there probably about 18 months."
},
{
"start": 545,
"end": 548,
"text": " And when we started Brazil, we set up operations in Sao Paulo."
},
{
"start": 548,
"end": 551,
"text": " So we have about 100 reps there across sales and service."
},
{
"start": 551,
"end": 556,
"text": " When I think about this and where it is today, it is easy to get caught up with,"
},
{
"start": 556,
"end": 558,
"text": " like, holy shit, look at all the success."
},
{
"start": 558,
"end": 561,
"text": " I want to go back. I want to bring it all back to where it started."
},
{
"start": 561,
"end": 567,
"text": " I had literally $700 left to my name, and I bought a ticket with miles, and I took my $700."
},
{
"start": 567,
"end": 572,
"text": " And I remember on the flight just feeling this sense of weight that my co-founder had told me,"
},
{
"start": 572,
"end": 576,
"text": " look, if you don't come back with a check and some way to sustain this thing, I'm out."
},
{
"start": 576,
"end": 578,
"text": " I have to generate some money for my family."
},
{
"start": 578,
"end": 580,
"text": " And pretty much everybody was on that same boat."
},
{
"start": 580,
"end": 584,
"text": " So I literally had like a two-week window to actually get a check from someone."
},
{
"start": 584,
"end": 586,
"text": " In a city I didn't really know anyone."
},
{
"start": 586,
"end": 589,
"text": " And people there, they understood how to invest in startups,"
},
{
"start": 589,
"end": 591,
"text": " but they didn't really understand Latin America."
},
{
"start": 591,
"end": 596,
"text": " So we're trying to sell them on this vision of an $80 to $100 a month subscription product"
},
{
"start": 596,
"end": 600,
"text": " for the emerging middle class in Latin America that we were going to promote through TV commercials."
},
{
"start": 600,
"end": 604,
"text": " It was completely contrary to everything they were seeing."
},
{
"start": 604,
"end": 606,
"text": " They were like, hey, but Netflix is $7.99."
},
{
"start": 606,
"end": 610,
"text": " How are you going to charge $80 to someone that may not have a credit card in Peru?"
},
{
"start": 610,
"end": 612,
"text": " So it was very hard to raise money from VCs."
},
{
"start": 612,
"end": 617,
"text": " And so we started raising money, $20,000, $50,000 at a time."
},
{
"start": 617,
"end": 619,
"text": " It took two years, but we raised $2 million."
},
{
"start": 619,
"end": 622,
"text": " And there were so many moments."
},
{
"start": 622,
"end": 626,
"text": " I don't know if you believe in faith or God or you don't,"
},
{
"start": 626,
"end": 630,
"text": " but I think there were so many moments during that that the company was about to shut down."
},
{
"start": 630,
"end": 635,
"text": " And literally something happened the day before that changed our course."
},
{
"start": 635,
"end": 639,
"text": " And we would not be here if it weren't for that one person doing that one specific act."
},
{
"start": 639,
"end": 642,
"text": " Open English has raised a little over $120 million."
},
{
"start": 642,
"end": 646,
"text": " And I really hate it whenever I see fundraising announcements get celebrated"
},
{
"start": 646,
"end": 648,
"text": " as if it were some big milestone."
},
{
"start": 648,
"end": 650,
"text": " Look, that's not your money."
},
{
"start": 650,
"end": 654,
"text": " You're giving up equity in exchange for money that you'll put back into the business"
},
{
"start": 654,
"end": 657,
"text": " to hopefully grow it to justify that investment."
},
{
"start": 657,
"end": 660,
"text": " In Open English's case, they want to open into a new market, Brazil,"
},
{
"start": 660,
"end": 663,
"text": " which is a different language, a very different culture."
},
{
"start": 663,
"end": 667,
"text": " And it's a question of whether or not they can do it because that's what they have to do now."
},
{
"start": 667,
"end": 670,
"text": " They have to grow, and it means expanding it to new countries."
},
{
"start": 670,
"end": 672,
"text": " We'll see if they're up for the challenge."
},
{
"start": 672,
"end": 676,
"text": " It can't be as simple as a find-and-replace, right?"
},
{
"start": 676,
"end": 678,
"text": " It's going to be more complicated."
},
{
"start": 678,
"end": 680,
"text": " How do you go about launching a new country?"
},
{
"start": 680,
"end": 682,
"text": " Our platform is very English-focused."
},
{
"start": 682,
"end": 685,
"text": " There's very, very little Spanish on our learning platform."
},
{
"start": 685,
"end": 688,
"text": " So that does allow it to transfer pretty easily."
},
{
"start": 688,
"end": 691,
"text": " The only thing I would say is there's some entry-level things."
},
{
"start": 691,
"end": 693,
"text": " Like if you don't know any English, there's some basic stuff."
},
{
"start": 693,
"end": 697,
"text": " So that's where we tend to focus our product and try to optimize it"
},
{
"start": 697,
"end": 700,
"text": " for the different levels of Spanish or Portuguese or whatever it might be."
},
{
"start": 700,
"end": 704,
"text": " But even beyond that, I would say that's just from a product perspective."
},
{
"start": 704,
"end": 707,
"text": " If you take a look at the people side of the business, right,"
},
{
"start": 707,
"end": 711,
"text": " selling to different countries, I think accents are extremely important"
},
{
"start": 711,
"end": 714,
"text": " and making sure that you have the right sales rep trying to convince you"
},
{
"start": 714,
"end": 717,
"text": " that you want to purchase the platform."
},
{
"start": 717,
"end": 722,
"text": " And I don't think it's as simple as just one dialect or one approach."
},
{
"start": 722,
"end": 725,
"text": " I think what Open English has been able to figure out is"
},
{
"start": 725,
"end": 729,
"text": " what is the value proposition by country instead of just trying to spread it"
},
{
"start": 729,
"end": 733,
"text": " like vanilla across the, you know, just icing the cake, right?"
},
{
"start": 733,
"end": 736,
"text": " Rather than just ice the cake, ultimately be a little bit more sophisticated"
},
{
"start": 736,
"end": 738,
"text": " about it and start thinking about individual markets."
},
{
"start": 738,
"end": 741,
"text": " And how do you keep this scaling?"
},
{
"start": 741,
"end": 743,
"text": " Because software is great at this."
},
{
"start": 743,
"end": 745,
"text": " Humans are not great at scaling."
},
{
"start": 745,
"end": 748,
"text": " And when you're doing something like education where great teachers"
},
{
"start": 748,
"end": 750,
"text": " are such a fun little part of the business,"
},
{
"start": 750,
"end": 754,
"text": " how do you keep that growing and keep the quality of it the same time?"
},
{
"start": 754,
"end": 756,
"text": " I think it's been a little bit of our secret sauce, right,"
},
{
"start": 756,
"end": 760,
"text": " where lots of companies, even some in the U.S. that are doing language learning,"
},
{
"start": 760,
"end": 763,
"text": " they wanted to create great software, and they wanted to create software"
},
{
"start": 763,
"end": 766,
"text": " that would not require a human to teach you."
},
{
"start": 766,
"end": 770,
"text": " And we always were of the opinion that you need a great teacher to succeed."
},
{
"start": 770,
"end": 772,
"text": " And especially if you're learning a language, you need to be able to speak"
},
{
"start": 772,
"end": 774,
"text": " and have a conversation and feel comfortable,"
},
{
"start": 774,
"end": 776,
"text": " listen to different types of accents and understand them"
},
{
"start": 776,
"end": 778,
"text": " and get comfortable with your own voice."
},
{
"start": 778,
"end": 783,
"text": " And so we went about using technology not to eliminate human interaction"
},
{
"start": 783,
"end": 785,
"text": " but to make it more efficient."
},
{
"start": 785,
"end": 787,
"text": " What we did is we spent a lot of time thinking about, like,"
},
{
"start": 787,
"end": 791,
"text": " what are those core customer-facing processes that need to be standardized"
},
{
"start": 791,
"end": 795,
"text": " to a point that, you know, work but are still able to be localized?"
},
{
"start": 795,
"end": 799,
"text": " And we basically automated all those processes as much as we possibly could,"
},
{
"start": 799,
"end": 813,
"text": " and then we supplement them with, you know, bodies when necessary."
},
{
"start": 813,
"end": 815,
"text": " Speaking of things that aren't scale, right,"
},
{
"start": 815,
"end": 819,
"text": " how do you build and maintain a great network of instructors?"
},
{
"start": 819,
"end": 823,
"text": " I think ultimately if you can set up good operations where you have a funnel"
},
{
"start": 823,
"end": 827,
"text": " that is constantly out-marketing the new teachers, bringing them on,"
},
{
"start": 827,
"end": 831,
"text": " applying that they fit Open English, and then setting them up for success,"
},
{
"start": 831,
"end": 834,
"text": " you know, at Open English, you're always going to be ahead of other growth."
},
{
"start": 834,
"end": 836,
"text": " Do you think there's any kind of an upper bound to that,"
},
{
"start": 836,
"end": 841,
"text": " where you just, the demand for teachers just outpaces your ability to create the supply?"
},
{
"start": 841,
"end": 845,
"text": " I do, I don't foresee us running out of teachers."
},
{
"start": 845,
"end": 847,
"text": " I think we may have to change our ways, right?"
},
{
"start": 847,
"end": 849,
"text": " We may have to be a little bit more innovative on how we go out"
},
{
"start": 849,
"end": 851,
"text": " and we find those teachers and we bring them on."
},
{
"start": 851,
"end": 854,
"text": " And I think Open English has built a brand in the marketplace as well"
},
{
"start": 854,
"end": 856,
"text": " where, you know, teachers are reaching out to us."
},
{
"start": 856,
"end": 859,
"text": " Now we're very picky with who we allow to become teachers,"
},
{
"start": 859,
"end": 862,
"text": " and I want to hold that quality standard at a certain level,"
},
{
"start": 862,
"end": 866,
"text": " so we want to maintain that, but I think that we'll be able to figure it out as we move forward."
},
{
"start": 866,
"end": 868,
"text": " So this software, this is Blackboard?"
},
{
"start": 868,
"end": 869,
"text": " Yep."
},
{
"start": 869,
"end": 873,
"text": " So you've built on a curriculum, and then you didn't have to write your own software for this,"
},
{
"start": 873,
"end": 877,
"text": " you're just using Blackboard to power the actual teaching?"
},
{
"start": 877,
"end": 880,
"text": " Correct, we use Blackboard Collaborate,"
},
{
"start": 880,
"end": 885,
"text": " and it essentially just allows us to access our students across the world."
},
{
"start": 885,
"end": 887,
"text": " Is there an option for video?"
},
{
"start": 887,
"end": 890,
"text": " The teachers are able to, and actually students are able to do video."
},
{
"start": 890,
"end": 895,
"text": " We don't use video for the most part because most students in South American countries"
},
{
"start": 895,
"end": 897,
"text": " don't have the bandwidth to handle it."
},
{
"start": 897,
"end": 900,
"text": " Sometimes the teachers will try and kind of see,"
},
{
"start": 900,
"end": 904,
"text": " but if any of the students has an issue, we don't want to cause a problem with them."
},
{
"start": 904,
"end": 906,
"text": " Sure. Are we doing well in this class?"
},
{
"start": 906,
"end": 908,
"text": " I can't get a sense because of our lack of participation."
},
{
"start": 908,
"end": 910,
"text": " I don't think so, probably not."
},
{
"start": 910,
"end": 915,
"text": " We're getting lapped right now."
},
{
"start": 915,
"end": 922,
"text": " For companies that are here in Miami today, getting started,"
},
{
"start": 922,
"end": 925,
"text": " or maybe they want to start their company here,"
},
{
"start": 925,
"end": 929,
"text": " what are the strengths of the Miami tech community?"
},
{
"start": 929,
"end": 930,
"text": " It's very tough too."
},
{
"start": 930,
"end": 933,
"text": " If your main market turns out to be Latin America, it would be on the West Coast,"
},
{
"start": 933,
"end": 939,
"text": " you have to fly for a day and then get down to Sao Paulo or Argentina or Bogota or Mexico City,"
},
{
"start": 939,
"end": 941,
"text": " so move the company to Miami."
},
{
"start": 941,
"end": 945,
"text": " You can be in a place where it's highly international, highly diverse, right?"
},
{
"start": 945,
"end": 948,
"text": " The climate helps, right?"
},
{
"start": 948,
"end": 952,
"text": " But now on top of all of that, which is fantastic,"
},
{
"start": 952,
"end": 955,
"text": " you actually have a really cool cultural community."
},
{
"start": 955,
"end": 960,
"text": " I basically went to Twitter and said, I'm coming to Miami,"
},
{
"start": 960,
"end": 962,
"text": " what is the startup I need to meet?"
},
{
"start": 962,
"end": 964,
"text": " And everyone said Open English."
},
{
"start": 964,
"end": 966,
"text": " Well, I mean, Andres is just crushing it, right?"
},
{
"start": 966,
"end": 970,
"text": " What is it going to take to create more Open Englishes here in Miami?"
},
{
"start": 970,
"end": 976,
"text": " We need to sort of create more stars and to turn those stars into funders and mentors of the next group coming up."
},
{
"start": 976,
"end": 980,
"text": " That sort of virtuous cycle, of course, is the big prize that all cities are after."
},
{
"start": 980,
"end": 985,
"text": " And so a guy like Andres is now on the board of Endeavor,"
},
{
"start": 985,
"end": 990,
"text": " which is all about finding those high potential entrepreneurs and turning them into stars,"
},
{
"start": 990,
"end": 994,
"text": " and then having them then become the next, helping the next group coming up."
},
{
"start": 994,
"end": 997,
"text": " There's two and a half million people in Miami,"
},
{
"start": 997,
"end": 1004,
"text": " and about 40% to 50% of those people have not reached the 12th grade,"
},
{
"start": 1004,
"end": 1007,
"text": " and half of those people never reached the 8th grade."
},
{
"start": 1007,
"end": 1015,
"text": " So, you know, we have a difficulty attracting major technology companies to come down here to South Florida,"
},
{
"start": 1015,
"end": 1020,
"text": " because these companies are looking for people who are trainable."
},
{
"start": 1020,
"end": 1022,
"text": " You know, this is a service community."
},
{
"start": 1022,
"end": 1030,
"text": " So a lot of these people that work here is all, you know, cleaning hotel rooms or cafeteria servers or, you know, whatever it is,"
},
{
"start": 1030,
"end": 1036,
"text": " because of, you know, the lack of the language and the level of education and so on and so forth."
},
{
"start": 1036,
"end": 1039,
"text": " And so what's the future of Open English? Where is this going?"
},
{
"start": 1039,
"end": 1046,
"text": " Gosh, well, you know, we are still continuing to deepen our presence in Spanish-speaking Latin America and in Brazil."
},
{
"start": 1046,
"end": 1048,
"text": " We feel like we're just scratching the surface."
},
{
"start": 1048,
"end": 1051,
"text": " We've already enrolled about a quarter million students in the region,"
},
{
"start": 1051,
"end": 1056,
"text": " but we think that, you know, we should be 10x the size in the next few years,"
},
{
"start": 1056,
"end": 1059,
"text": " because there's so many people that need English as a tool for success."
},
{
"start": 1059,
"end": 1065,
"text": " Now that we understand the power of EdTech and how it transformed the lives of our students,"
},
{
"start": 1065,
"end": 1068,
"text": " what else can we do to further that transformation in their lives?"
},
{
"start": 1068,
"end": 1070,
"text": " And I think we're talking a lot about that currently."
},
{
"start": 1070,
"end": 1074,
"text": " And perhaps my most important question, when are you going to appear in one of the commercials?"
},
{
"start": 1074,
"end": 1076,
"text": " I won't be appearing in commercials."
},
{
"start": 1076,
"end": 1077,
"text": " Never?"
},
{
"start": 1077,
"end": 1078,
"text": " That's Andres' thing."
},
{
"start": 1078,
"end": 1081,
"text": " I'll let Andres appear in the commercials."
},
{
"start": 1081,
"end": 1082,
"text": " You're selling yourself short."
},
{
"start": 1082,
"end": 1086,
"text": " He's the face of the company, so I'll let him participate in the commercials."
},
{
"start": 1086,
"end": 1087,
"text": " All right, well, you'll be busy running the operations."
},
{
"start": 1087,
"end": 1089,
"text": " I will be behind the scenes."
},
{
"start": 1089,
"end": 1094,
"text": " Great startup communities are born when entrepreneurs realize the unique strengths of their cities"
},
{
"start": 1094,
"end": 1097,
"text": " and then embrace them and utilize them."
},
{
"start": 1097,
"end": 1098,
"text": " Open English is doing just that."
},
{
"start": 1098,
"end": 1103,
"text": " Remember, this company started out in Caracas and it moved to Miami."
},
{
"start": 1103,
"end": 1106,
"text": " All those jobs, all that innovation could have stayed in Venezuela,"
},
{
"start": 1106,
"end": 1108,
"text": " but it came to the United States of America."
},
{
"start": 1108,
"end": 1112,
"text": " And clearly, more and more companies are going to be involved in the Latin American market."
},
{
"start": 1112,
"end": 1115,
"text": " As that region continues to develop, there are going to be more opportunities."
},
{
"start": 1115,
"end": 1118,
"text": " And I want those opportunities to happen in the United States."
},
{
"start": 1118,
"end": 1121,
"text": " We've already got companies like Open English that are leading the way."
},
{
"start": 1121,
"end": 1124,
"text": " The question is, who will follow?"
},
{
"start": 1124,
"end": 1128,
"text": " Open English is conquering the already crowded field of online language courses."
},
{
"start": 1128,
"end": 1131,
"text": " But by keeping things focused and simple, it's quickly standing out among the rest."
},
{
"start": 1131,
"end": 1134,
"text": " So how can you use these same ideas to make your business succeed?"
},
{
"start": 1134,
"end": 1136,
"text": " Try starting with your website."
},
{
"start": 1136,
"end": 1139,
"text": " Make sure your site is responsive and is easy to use across all devices,"
},
{
"start": 1139,
"end": 1143,
"text": " as well as giving customers the ability to make their online purchases using phones and tablets."
},
{
"start": 1143,
"end": 1146,
"text": " Try utilizing services like PayPal for easy mobile payments."
},
{
"start": 1146,
"end": 1148,
"text": " And most importantly, keep everything simple and focused."
},
{
"start": 1148,
"end": 1152,
"text": " Learn what your customers want and rid your site of any confusing extra features."
},
{
"start": 1152,
"end": 1154,
"text": " You'll be on your way to success in no time."
},
{
"start": 1154,
"end": 1176,
"text": " For more business advice, check out AT&T's Business Circle."
}
] |
2Q4tvPA4su8 | Android TV is almost nothing like Google TV. It's much better. Its first hardware is the Nexus Player, a little hockey puck of a thing, but eventually Google hopes Android will be built into lots of TVs and set-top boxes. The software is super simple. At the top of the colorful homepage, you get a running left-to-right list of everything you've been watching recently. Below it, you'll see all the apps you've downloaded. Below that, all the games you've downloaded. Below that, settings. You can scroll through everything to find what you want to watch, or you can just use voice search. There's a mic in the remote and you tap the button and say Sons of Anarchy to go straight to the show. You can also say things like movies starring Natalie Portman, or Oscar-winning movies from 1999, or funny movies. The search is great when it works, but it does some weird things sometimes. You'll get the right results, and then just a bunch of other movies that have nothing to do with anything. That or it'll pick two of the things you searched for and ignore the other one. It can be strange sometimes. You'll eventually be able to search through Netflix, Hulu, and other apps, but for now it's just Google Play and YouTube. There are also these neat info cards below every movie, which show you who's in it and some vital information about the picture. There's not that much to do with the Nexus Player yet. It has Netflix, which I actually never managed to get to work, and it has Hulu and Crackle and Pandora and obviously YouTube. But there's not that much new to watch here. Developers have lots of control and access and will probably make more apps quickly, but right now it's really basic. You can, of course, use it like a Chromecast to send movies and music and even browser tabs to your TV. That's the most powerful thing here so far. You can play simple games with the included remote or buy a gamepad to play harder ones. There are only a few available so far, but they work pretty well. And everything syncs through Google, so if you're playing a game on your TV, you can pick up right where you left off on your phone. The whole interface uses Google's Material Design, so it's full of layers and animations. It's not very information dense, so you do a lot of scrolling to find whatever you're looking for, and it's sometimes not obvious when there's more information you don't see or if you're supposed to scroll to get somewhere. The interface is pretty responsive, but it can lag in weird places where it doesn't seem like it should. Still, though, Android TV is a huge step in the right direction. It's much better than Google TV. It's a nice, simple interface that you just sort of intuitively figure out. It puts YouTube and Badland and The Walking Dead, both show and video game, on your TV. All it needs now is more. More apps, more things to watch, more games, more power to run things fast. More. | [
{
"start": 0,
"end": 4.0600000000000005,
"text": " Android TV is almost nothing like Google TV."
},
{
"start": 4.0600000000000005,
"end": 7.42,
"text": " It's much better."
},
{
"start": 7.42,
"end": 10.700000000000001,
"text": " Its first hardware is the Nexus Player, a little hockey puck of a thing, but eventually"
},
{
"start": 10.700000000000001,
"end": 14.38,
"text": " Google hopes Android will be built into lots of TVs and set-top boxes."
},
{
"start": 14.38,
"end": 15.82,
"text": " The software is super simple."
},
{
"start": 15.82,
"end": 18.900000000000002,
"text": " At the top of the colorful homepage, you get a running left-to-right list of everything"
},
{
"start": 18.900000000000002,
"end": 20.56,
"text": " you've been watching recently."
},
{
"start": 20.56,
"end": 22.5,
"text": " Below it, you'll see all the apps you've downloaded."
},
{
"start": 22.5,
"end": 24.26,
"text": " Below that, all the games you've downloaded."
},
{
"start": 24.26,
"end": 26,
"text": " Below that, settings."
},
{
"start": 26,
"end": 28.7,
"text": " You can scroll through everything to find what you want to watch, or you can just use"
},
{
"start": 28.7,
"end": 29.740000000000002,
"text": " voice search."
},
{
"start": 29.74,
"end": 33.06,
"text": " There's a mic in the remote and you tap the button and say Sons of Anarchy to go straight"
},
{
"start": 33.06,
"end": 36.1,
"text": " to the show."
},
{
"start": 36.1,
"end": 40.019999999999996,
"text": " You can also say things like movies starring Natalie Portman, or Oscar-winning movies from"
},
{
"start": 40.019999999999996,
"end": 42.26,
"text": " 1999, or funny movies."
},
{
"start": 42.26,
"end": 45.68,
"text": " The search is great when it works, but it does some weird things sometimes."
},
{
"start": 45.68,
"end": 49.06,
"text": " You'll get the right results, and then just a bunch of other movies that have nothing"
},
{
"start": 49.06,
"end": 50.54,
"text": " to do with anything."
},
{
"start": 50.54,
"end": 53.82,
"text": " That or it'll pick two of the things you searched for and ignore the other one."
},
{
"start": 53.82,
"end": 55.42,
"text": " It can be strange sometimes."
},
{
"start": 55.42,
"end": 58.28,
"text": " You'll eventually be able to search through Netflix, Hulu, and other apps, but for now"
},
{
"start": 58.28,
"end": 60.34,
"text": " it's just Google Play and YouTube."
},
{
"start": 60.34,
"end": 63.68,
"text": " There are also these neat info cards below every movie, which show you who's in it and"
},
{
"start": 63.68,
"end": 65.34,
"text": " some vital information about the picture."
},
{
"start": 65.34,
"end": 67.38,
"text": " There's not that much to do with the Nexus Player yet."
},
{
"start": 67.38,
"end": 71.18,
"text": " It has Netflix, which I actually never managed to get to work, and it has Hulu and Crackle"
},
{
"start": 71.18,
"end": 73.14,
"text": " and Pandora and obviously YouTube."
},
{
"start": 73.14,
"end": 75.3,
"text": " But there's not that much new to watch here."
},
{
"start": 75.3,
"end": 78.66,
"text": " Developers have lots of control and access and will probably make more apps quickly,"
},
{
"start": 78.66,
"end": 80.74000000000001,
"text": " but right now it's really basic."
},
{
"start": 80.74000000000001,
"end": 84.2,
"text": " You can, of course, use it like a Chromecast to send movies and music and even browser"
},
{
"start": 84.2,
"end": 85.42,
"text": " tabs to your TV."
},
{
"start": 85.42,
"end": 87.3,
"text": " That's the most powerful thing here so far."
},
{
"start": 87.3,
"end": 90.86,
"text": " You can play simple games with the included remote or buy a gamepad to play harder ones."
},
{
"start": 90.86,
"end": 93.34,
"text": " There are only a few available so far, but they work pretty well."
},
{
"start": 93.34,
"end": 96.1,
"text": " And everything syncs through Google, so if you're playing a game on your TV, you can"
},
{
"start": 96.1,
"end": 97.97999999999999,
"text": " pick up right where you left off on your phone."
},
{
"start": 97.97999999999999,
"end": 101.94,
"text": " The whole interface uses Google's Material Design, so it's full of layers and animations."
},
{
"start": 101.94,
"end": 104.97999999999999,
"text": " It's not very information dense, so you do a lot of scrolling to find whatever you're"
},
{
"start": 104.97999999999999,
"end": 108.5,
"text": " looking for, and it's sometimes not obvious when there's more information you don't see"
},
{
"start": 108.5,
"end": 110.58,
"text": " or if you're supposed to scroll to get somewhere."
},
{
"start": 110.58,
"end": 113.9,
"text": " The interface is pretty responsive, but it can lag in weird places where it doesn't"
},
{
"start": 113.9,
"end": 114.9,
"text": " seem like it should."
},
{
"start": 114.9,
"end": 117.62,
"text": " Still, though, Android TV is a huge step in the right direction."
},
{
"start": 117.62,
"end": 119.28,
"text": " It's much better than Google TV."
},
{
"start": 119.28,
"end": 122.42,
"text": " It's a nice, simple interface that you just sort of intuitively figure out."
},
{
"start": 122.42,
"end": 126.88000000000001,
"text": " It puts YouTube and Badland and The Walking Dead, both show and video game, on your TV."
},
{
"start": 126.88000000000001,
"end": 128.42000000000002,
"text": " All it needs now is more."
},
{
"start": 128.42000000000002,
"end": 132.06,
"text": " More apps, more things to watch, more games, more power to run things fast."
},
{
"start": 132.06,
"end": 146.04,
"text": " More."
}
] |
oRNMnoMxc7U | For years, Google has been chasing the iPad. It went low-cost and small with the Nexus 7, then big and high-resolution with the Nexus 10. With its new $399 Nexus 9 available today, Google has taken its closest shot to the iPad yet. The Nexus 9's hardware should look familiar. It's quite literally last year's Nexus 5 smartphone stretched to a tablet size. But this time, HTC is building the device instead of LG. Some of HTC's influence can be found on the metal trim around the 9 and front-facing speakers, so this is definitely a Google design through and through. The 9 is available in three different colors, but our review unit here is a basic soft-touch black. The sides of the tablet are metal, but the back is soft-touch plastic, and it's really prone to catching all kinds of fingerprints and just human grease. It feels okay, but it doesn't feel nearly as nice as Apple's iPad Airs or iPad Minis. Little details like the power button and the volume rocker feel cheap and low-rent. It weighs just under a pound, which is in spitting distance of the Air 2's weight, and it's a bit heavier than an iPad Mini. It's just under 8mm thick, not as thin as an Air 2, but definitely thin enough to not make much of a difference. But though the Nexus 9 is a smaller display than the Air 2, it feels much closer to Apple's larger tablet than its mini versions. It's comfortable enough to hold for longer reading sessions, but it can be unwieldy to use in one hand. The 8.9-inch display is the same resolution and aspect ratio as the Air 2, but it's just not nearly as nice looking. The colors often look washed, there's a visible air gap between the glass and the LCD itself, and the backlight is easily visible on the sides of the screen. It's not a bad display for a low-cost tablet, but when the Nexus 9 is playing in the same price bracket or higher as an iPad, it's just not up to par. The front-facing speakers are a nice touch, it's something I wish Apple would implement on the iPads. They're loud and clear, and even though my hands cover them when I hold the tablet in landscape, they don't really get muffled as a result. There's also an obligatory 8 megapixel camera and flash on the back of the 9, and a 1.6 megapixel camera up front for video calls. Neither camera is hugely impressive, but they get the job done for what they're expected to do. Even Google's offering a keyboard case for the Nexus 9, it pairs over NFC and Bluetooth, and it sells for about $129. Unfortunately the case isn't available for purchase yet, and Google wasn't able to provide one to us in time for this review. But regardless of its hardware, the Nexus 9 is mostly a showcase for Android 5.0 Lollipop. Lollipop is the biggest revamp to Android in years, and the Nexus 9 is the first device shipping with the new platform. There are new animations, new design ideas, and better performance all over the place. It's the best Android has ever looked and felt, and it really lays the foundation for a modern mobile platform. The animations are pretty and informative, and the new multitasking menu is nicer to look at and nicer to use. The whole platform itself is just downright pretty. Google has updated many of its core apps to integrate with Lollipop's new design and features including an all new Gmail app that works with virtually any email account, and a new calendar app that displays contextual images and pictures based on your appointments. It's a great platform, but there aren't many places outside of Google's own apps where it takes advantage of the larger display on the Nexus 9. It really feels just the same as a phone OS stretched to a larger screen. There are some neat software tricks Google specifically built for the Nexus 9. You can double tap to wake the screen, and the OK Google voice command works even when the display is off, just like Motorola's Moto X. The 9 is the first Nexus device to come with a 64-bit processor. It's powered by Nvidia's Tegra K1, it's got a ridiculous number of cores, and 2GB of RAM. But even with all of that processing power, the 9 lags in places where it shouldn't, and apps take an awful long time to load. The 9 can handle gaming fine, and HD videos aren't a problem, but it gets really warm in a short time with just moderate activity, and it gets downright hot when it's doing something intensive, like playing Goat Simulator. The Nexus 9 is Google's best attempt at matching the iPad, but despite the new processor, better build quality, and improved display, the Nexus 9 still feels two steps behind where Apple is. At nearly $400 for a 16GB model, the Nexus 9 is playing in the big leagues with a minor league team, making it tough to recommend to anyone other than Android diehards. | [
{
"start": 0,
"end": 3.88,
"text": " For years, Google has been chasing the iPad."
},
{
"start": 3.88,
"end": 8.4,
"text": " It went low-cost and small with the Nexus 7, then big and high-resolution with the Nexus"
},
{
"start": 8.4,
"end": 9.4,
"text": " 10."
},
{
"start": 9.4,
"end": 14.72,
"text": " With its new $399 Nexus 9 available today, Google has taken its closest shot to the iPad"
},
{
"start": 14.72,
"end": 15.72,
"text": " yet."
},
{
"start": 15.72,
"end": 17.12,
"text": " The Nexus 9's hardware should look familiar."
},
{
"start": 17.12,
"end": 21.44,
"text": " It's quite literally last year's Nexus 5 smartphone stretched to a tablet size."
},
{
"start": 21.44,
"end": 24.48,
"text": " But this time, HTC is building the device instead of LG."
},
{
"start": 24.48,
"end": 29.12,
"text": " Some of HTC's influence can be found on the metal trim around the 9 and front-facing speakers,"
},
{
"start": 29.12,
"end": 31.6,
"text": " so this is definitely a Google design through and through."
},
{
"start": 31.6,
"end": 35.480000000000004,
"text": " The 9 is available in three different colors, but our review unit here is a basic soft-touch"
},
{
"start": 35.480000000000004,
"end": 36.480000000000004,
"text": " black."
},
{
"start": 36.480000000000004,
"end": 39.68,
"text": " The sides of the tablet are metal, but the back is soft-touch plastic, and it's really"
},
{
"start": 39.68,
"end": 43.36,
"text": " prone to catching all kinds of fingerprints and just human grease."
},
{
"start": 43.36,
"end": 47.72,
"text": " It feels okay, but it doesn't feel nearly as nice as Apple's iPad Airs or iPad Minis."
},
{
"start": 47.72,
"end": 51.760000000000005,
"text": " Little details like the power button and the volume rocker feel cheap and low-rent."
},
{
"start": 51.760000000000005,
"end": 55.16,
"text": " It weighs just under a pound, which is in spitting distance of the Air 2's weight,"
},
{
"start": 55.16,
"end": 56.88,
"text": " and it's a bit heavier than an iPad Mini."
},
{
"start": 56.88,
"end": 60.96,
"text": " It's just under 8mm thick, not as thin as an Air 2, but definitely thin enough to not"
},
{
"start": 60.96,
"end": 62.24,
"text": " make much of a difference."
},
{
"start": 62.24,
"end": 66.04,
"text": " But though the Nexus 9 is a smaller display than the Air 2, it feels much closer to Apple's"
},
{
"start": 66.04,
"end": 67.56,
"text": " larger tablet than its mini versions."
},
{
"start": 67.56,
"end": 70.88,
"text": " It's comfortable enough to hold for longer reading sessions, but it can be unwieldy to"
},
{
"start": 70.88,
"end": 71.96000000000001,
"text": " use in one hand."
},
{
"start": 71.96000000000001,
"end": 75.80000000000001,
"text": " The 8.9-inch display is the same resolution and aspect ratio as the Air 2, but it's just"
},
{
"start": 75.80000000000001,
"end": 77.2,
"text": " not nearly as nice looking."
},
{
"start": 77.2,
"end": 81.6,
"text": " The colors often look washed, there's a visible air gap between the glass and the LCD itself,"
},
{
"start": 81.6,
"end": 84.04,
"text": " and the backlight is easily visible on the sides of the screen."
},
{
"start": 84.04,
"end": 88.08000000000001,
"text": " It's not a bad display for a low-cost tablet, but when the Nexus 9 is playing in the same"
},
{
"start": 88.08000000000001,
"end": 91.62,
"text": " price bracket or higher as an iPad, it's just not up to par."
},
{
"start": 91.62,
"end": 94.46000000000001,
"text": " The front-facing speakers are a nice touch, it's something I wish Apple would implement"
},
{
"start": 94.46000000000001,
"end": 95.46000000000001,
"text": " on the iPads."
},
{
"start": 95.46000000000001,
"end": 98.7,
"text": " They're loud and clear, and even though my hands cover them when I hold the tablet"
},
{
"start": 98.7,
"end": 101,
"text": " in landscape, they don't really get muffled as a result."
},
{
"start": 101,
"end": 105.7,
"text": " There's also an obligatory 8 megapixel camera and flash on the back of the 9, and a 1.6"
},
{
"start": 105.7,
"end": 107.88000000000001,
"text": " megapixel camera up front for video calls."
},
{
"start": 107.88000000000001,
"end": 111.10000000000001,
"text": " Neither camera is hugely impressive, but they get the job done for what they're expected"
},
{
"start": 111.10000000000001,
"end": 112.10000000000001,
"text": " to do."
},
{
"start": 112.1,
"end": 116.24,
"text": " Even Google's offering a keyboard case for the Nexus 9, it pairs over NFC and Bluetooth,"
},
{
"start": 116.24,
"end": 118.46,
"text": " and it sells for about $129."
},
{
"start": 118.46,
"end": 121.22,
"text": " Unfortunately the case isn't available for purchase yet, and Google wasn't able to"
},
{
"start": 121.22,
"end": 123.28,
"text": " provide one to us in time for this review."
},
{
"start": 123.28,
"end": 127.97999999999999,
"text": " But regardless of its hardware, the Nexus 9 is mostly a showcase for Android 5.0 Lollipop."
},
{
"start": 127.97999999999999,
"end": 131.44,
"text": " Lollipop is the biggest revamp to Android in years, and the Nexus 9 is the first device"
},
{
"start": 131.44,
"end": 132.94,
"text": " shipping with the new platform."
},
{
"start": 132.94,
"end": 136.42,
"text": " There are new animations, new design ideas, and better performance all over the place."
},
{
"start": 136.42,
"end": 140.06,
"text": " It's the best Android has ever looked and felt, and it really lays the foundation for"
},
{
"start": 140.06,
"end": 141.57999999999998,
"text": " a modern mobile platform."
},
{
"start": 141.58,
"end": 145.12,
"text": " The animations are pretty and informative, and the new multitasking menu is nicer to"
},
{
"start": 145.12,
"end": 146.78,
"text": " look at and nicer to use."
},
{
"start": 146.78,
"end": 148.78,
"text": " The whole platform itself is just downright pretty."
},
{
"start": 148.78,
"end": 152.02,
"text": " Google has updated many of its core apps to integrate with Lollipop's new design and"
},
{
"start": 152.02,
"end": 156.26000000000002,
"text": " features including an all new Gmail app that works with virtually any email account, and"
},
{
"start": 156.26000000000002,
"end": 159.78,
"text": " a new calendar app that displays contextual images and pictures based on your appointments."
},
{
"start": 159.78,
"end": 163.46,
"text": " It's a great platform, but there aren't many places outside of Google's own apps"
},
{
"start": 163.46,
"end": 166.42000000000002,
"text": " where it takes advantage of the larger display on the Nexus 9."
},
{
"start": 166.42000000000002,
"end": 169.84,
"text": " It really feels just the same as a phone OS stretched to a larger screen."
},
{
"start": 169.84,
"end": 172.98,
"text": " There are some neat software tricks Google specifically built for the Nexus 9."
},
{
"start": 172.98,
"end": 176.86,
"text": " You can double tap to wake the screen, and the OK Google voice command works even when"
},
{
"start": 176.86,
"end": 179.38,
"text": " the display is off, just like Motorola's Moto X."
},
{
"start": 179.38,
"end": 182.26,
"text": " The 9 is the first Nexus device to come with a 64-bit processor."
},
{
"start": 182.26,
"end": 186.54,
"text": " It's powered by Nvidia's Tegra K1, it's got a ridiculous number of cores, and 2GB of"
},
{
"start": 186.54,
"end": 187.54,
"text": " RAM."
},
{
"start": 187.54,
"end": 190.54,
"text": " But even with all of that processing power, the 9 lags in places where it shouldn't,"
},
{
"start": 190.54,
"end": 192.5,
"text": " and apps take an awful long time to load."
},
{
"start": 192.5,
"end": 196.42000000000002,
"text": " The 9 can handle gaming fine, and HD videos aren't a problem, but it gets really warm"
},
{
"start": 196.42,
"end": 199.94,
"text": " in a short time with just moderate activity, and it gets downright hot when it's doing"
},
{
"start": 199.94,
"end": 202.45999999999998,
"text": " something intensive, like playing Goat Simulator."
},
{
"start": 202.45999999999998,
"end": 206.33999999999997,
"text": " The Nexus 9 is Google's best attempt at matching the iPad, but despite the new processor, better"
},
{
"start": 206.33999999999997,
"end": 210.45999999999998,
"text": " build quality, and improved display, the Nexus 9 still feels two steps behind where Apple"
},
{
"start": 210.45999999999998,
"end": 211.45999999999998,
"text": " is."
},
{
"start": 211.45999999999998,
"end": 215.73999999999998,
"text": " At nearly $400 for a 16GB model, the Nexus 9 is playing in the big leagues with a minor"
},
{
"start": 215.74,
"end": 226.94,
"text": " league team, making it tough to recommend to anyone other than Android diehards."
}
] |
ZPoOcetqbmU | [] |
|
S2xuLNpySRk | [] |
|
-Mmn8a8zd_A | Hey guys, this is David at The Verge, and this is the Microsoft Band. This is part of Microsoft's new huge Microsoft Health ecosystem. This is the first hardware, though. It's the first of many, but it's the first one. So the big thing about Microsoft Health is that it's all about these little bits of information, right? It's tracking things with 10 sensors and also giving you notifications. So the whole interface is just left and right swipes through everything. These are called tiles, and you can use some of them to see, let's say, your most recent text message from my friend who thinks I'm dead, or your emails if you have anything new. You get call notifications. You get all kinds of stuff on here that's sort of a miniature version of a smartwatch. But this is really a workout tool. So if you want to run, you start the run, and you hit the one button, and then it snaps you right into a run. You can turn on the GPS so it'll track you that way, or you can just start running. And when you want to end it, you just end your run. So the whole interface is really customizable. You can have it start a workout, and it'll actually know what you're doing. It'll figure out that you're doing a pushup. It'll measure your heart rate the whole time. There's an always-on heart rate monitor, so it's literally every second taking your heart rate. And it measures things like calories. It measures your steps. It measures how much you travel. There's just a ton of data being compressed into one little band here. So one of the coolest things about the band is that you can actually download workouts to it. You can get a whole workout from Gold's Gym or Microsoft or what have you, and then come onto here, download it, and it'll automatically start you on the workout. So right now I'm supposed to be doing a V-up. Not entirely sure what that is, but I'm supposed to be doing it for 20 seconds, and it'll buzz at me when it's done and when it's time to move to the next one. So I move to the next one, and it gives me the rest, and then my set. So this will guide you through all of your workouts. And then if you go to your phone, it'll show you how to do proper form. It'll show you how to do the exercise, all this stuff. So it's working together to make sure you are totally set with your workout. When it's off, it's showing the time. It's got this sort of ambient display mode. This is very much a fitness device. It has a few smart watch things. Again, you can set a timer. It's also designed to track your sleep, so it'll know how much restless sleep you get, it'll know how much sleep you get, period. And its goal is to combine all of this data into something that's really useful for you. So the band itself, you're not actually supposed to do that much with it. If you pair it with a Windows phone, you can talk to it. You can respond to a text pretty easily, or you can quickly set a reminder or send an email. But for the most part, this is about tracking the stuff that you do. It's about tracking your workouts. It's about tracking your runs. It's about tracking your sleep. The band itself is kind of big. It's a little chunky. It's definitely not just a watch with a band or something like that. There's tech everywhere here. There's the heart rate sensor. There's the charger. See, the heart rate sensor is always on. The charger is here. It's a little awkward and sort of a magnetic thing you put on. The clasp is actually really cool. So the clasp will slide. So you can put it on and then change it. So if you want it tighter while you're working out, but looser while you're wearing it normally, it's really easy to do. So that part is clever, but the thing itself is kind of big and rigid, and it's not the most comfortable thing I've ever worn on my wrist. You're definitely going to be aware that it's there. And with the horizontal screen, too, it's just a little bit awkward. It actually works better if you put it on the inside of your wrist, but then I just feel weird holding up the inside of my wrist like this. So this is the Microsoft Band. There's going to be a lot of hardware like this. Microsoft is licensing its software. It's licensing its hardware. And there's going to be a gigantic ecosystem of devices that run on the Microsoft Health platform. But this is the first one. It's $199, and it's the Microsoft Band. | [
{
"start": 0,
"end": 4,
"text": " Hey guys, this is David at The Verge, and this is the Microsoft Band."
},
{
"start": 4,
"end": 7.44,
"text": " This is part of Microsoft's new huge Microsoft Health ecosystem."
},
{
"start": 7.44,
"end": 8.64,
"text": " This is the first hardware, though."
},
{
"start": 8.64,
"end": 12.72,
"text": " It's the first of many, but it's the first one."
},
{
"start": 12.72,
"end": 16.8,
"text": " So the big thing about Microsoft Health is that it's all about these little bits of information,"
},
{
"start": 16.8,
"end": 17.8,
"text": " right?"
},
{
"start": 17.8,
"end": 20.64,
"text": " It's tracking things with 10 sensors and also giving you notifications."
},
{
"start": 20.64,
"end": 24.66,
"text": " So the whole interface is just left and right swipes through everything."
},
{
"start": 24.66,
"end": 29.38,
"text": " These are called tiles, and you can use some of them to see, let's say, your most recent"
},
{
"start": 29.38,
"end": 34.08,
"text": " text message from my friend who thinks I'm dead, or your emails if you have anything"
},
{
"start": 34.08,
"end": 35.08,
"text": " new."
},
{
"start": 35.08,
"end": 36.8,
"text": " You get call notifications."
},
{
"start": 36.8,
"end": 40.8,
"text": " You get all kinds of stuff on here that's sort of a miniature version of a smartwatch."
},
{
"start": 40.8,
"end": 43,
"text": " But this is really a workout tool."
},
{
"start": 43,
"end": 46.8,
"text": " So if you want to run, you start the run, and you hit the one button, and then it snaps"
},
{
"start": 46.8,
"end": 47.8,
"text": " you right into a run."
},
{
"start": 47.8,
"end": 51,
"text": " You can turn on the GPS so it'll track you that way, or you can just start running."
},
{
"start": 51,
"end": 54.36,
"text": " And when you want to end it, you just end your run."
},
{
"start": 54.36,
"end": 56.32,
"text": " So the whole interface is really customizable."
},
{
"start": 56.32,
"end": 60.12,
"text": " You can have it start a workout, and it'll actually know what you're doing."
},
{
"start": 60.12,
"end": 61.44,
"text": " It'll figure out that you're doing a pushup."
},
{
"start": 61.44,
"end": 62.76,
"text": " It'll measure your heart rate the whole time."
},
{
"start": 62.76,
"end": 65.92,
"text": " There's an always-on heart rate monitor, so it's literally every second taking your heart"
},
{
"start": 65.92,
"end": 66.92,
"text": " rate."
},
{
"start": 66.92,
"end": 68.12,
"text": " And it measures things like calories."
},
{
"start": 68.12,
"end": 69.12,
"text": " It measures your steps."
},
{
"start": 69.12,
"end": 70.6,
"text": " It measures how much you travel."
},
{
"start": 70.6,
"end": 75.56,
"text": " There's just a ton of data being compressed into one little band here."
},
{
"start": 75.56,
"end": 78.64,
"text": " So one of the coolest things about the band is that you can actually download workouts"
},
{
"start": 78.64,
"end": 79.64,
"text": " to it."
},
{
"start": 79.64,
"end": 82.92,
"text": " You can get a whole workout from Gold's Gym or Microsoft or what have you, and then come"
},
{
"start": 82.92,
"end": 86.72,
"text": " onto here, download it, and it'll automatically start you on the workout."
},
{
"start": 86.72,
"end": 89,
"text": " So right now I'm supposed to be doing a V-up."
},
{
"start": 89,
"end": 92.38,
"text": " Not entirely sure what that is, but I'm supposed to be doing it for 20 seconds, and it'll buzz"
},
{
"start": 92.38,
"end": 95.56,
"text": " at me when it's done and when it's time to move to the next one."
},
{
"start": 95.56,
"end": 98.56,
"text": " So I move to the next one, and it gives me the rest, and then my set."
},
{
"start": 98.56,
"end": 100.34,
"text": " So this will guide you through all of your workouts."
},
{
"start": 100.34,
"end": 103.2,
"text": " And then if you go to your phone, it'll show you how to do proper form."
},
{
"start": 103.2,
"end": 105.24000000000001,
"text": " It'll show you how to do the exercise, all this stuff."
},
{
"start": 105.24000000000001,
"end": 109.54,
"text": " So it's working together to make sure you are totally set with your workout."
},
{
"start": 109.54,
"end": 110.96000000000001,
"text": " When it's off, it's showing the time."
},
{
"start": 110.96,
"end": 113.67999999999999,
"text": " It's got this sort of ambient display mode."
},
{
"start": 113.67999999999999,
"end": 115.8,
"text": " This is very much a fitness device."
},
{
"start": 115.8,
"end": 117.24,
"text": " It has a few smart watch things."
},
{
"start": 117.24,
"end": 119.32,
"text": " Again, you can set a timer."
},
{
"start": 119.32,
"end": 123.28,
"text": " It's also designed to track your sleep, so it'll know how much restless sleep you get,"
},
{
"start": 123.28,
"end": 125.28,
"text": " it'll know how much sleep you get, period."
},
{
"start": 125.28,
"end": 129.64,
"text": " And its goal is to combine all of this data into something that's really useful for you."
},
{
"start": 129.64,
"end": 132,
"text": " So the band itself, you're not actually supposed to do that much with it."
},
{
"start": 132,
"end": 134,
"text": " If you pair it with a Windows phone, you can talk to it."
},
{
"start": 134,
"end": 141.48,
"text": " You can respond to a text pretty easily, or you can quickly set a reminder or send an"
},
{
"start": 141.48,
"end": 142.48,
"text": " email."
},
{
"start": 142.48,
"end": 144.72,
"text": " But for the most part, this is about tracking the stuff that you do."
},
{
"start": 144.72,
"end": 145.72,
"text": " It's about tracking your workouts."
},
{
"start": 145.72,
"end": 147.16,
"text": " It's about tracking your runs."
},
{
"start": 147.16,
"end": 148.44,
"text": " It's about tracking your sleep."
},
{
"start": 148.44,
"end": 151.44,
"text": " The band itself is kind of big."
},
{
"start": 151.44,
"end": 152.44,
"text": " It's a little chunky."
},
{
"start": 152.44,
"end": 156,
"text": " It's definitely not just a watch with a band or something like that."
},
{
"start": 156,
"end": 157.6,
"text": " There's tech everywhere here."
},
{
"start": 157.6,
"end": 158.64,
"text": " There's the heart rate sensor."
},
{
"start": 158.64,
"end": 159.64,
"text": " There's the charger."
},
{
"start": 159.64,
"end": 162.22,
"text": " See, the heart rate sensor is always on."
},
{
"start": 162.22,
"end": 163.22,
"text": " The charger is here."
},
{
"start": 163.22,
"end": 165.28,
"text": " It's a little awkward and sort of a magnetic thing you put on."
},
{
"start": 165.28,
"end": 166.8,
"text": " The clasp is actually really cool."
},
{
"start": 166.8,
"end": 168.12,
"text": " So the clasp will slide."
},
{
"start": 168.12,
"end": 170.6,
"text": " So you can put it on and then change it."
},
{
"start": 170.6,
"end": 174.36,
"text": " So if you want it tighter while you're working out, but looser while you're wearing it normally,"
},
{
"start": 174.36,
"end": 175.36,
"text": " it's really easy to do."
},
{
"start": 175.36,
"end": 179.04,
"text": " So that part is clever, but the thing itself is kind of big and rigid, and it's not the"
},
{
"start": 179.04,
"end": 181.44,
"text": " most comfortable thing I've ever worn on my wrist."
},
{
"start": 181.44,
"end": 183.86,
"text": " You're definitely going to be aware that it's there."
},
{
"start": 183.86,
"end": 186.44,
"text": " And with the horizontal screen, too, it's just a little bit awkward."
},
{
"start": 186.44,
"end": 191.56,
"text": " It actually works better if you put it on the inside of your wrist, but then I just"
},
{
"start": 191.56,
"end": 194.04,
"text": " feel weird holding up the inside of my wrist like this."
},
{
"start": 194.04,
"end": 195.08,
"text": " So this is the Microsoft Band."
},
{
"start": 195.08,
"end": 197.08,
"text": " There's going to be a lot of hardware like this."
},
{
"start": 197.08,
"end": 198.72,
"text": " Microsoft is licensing its software."
},
{
"start": 198.72,
"end": 200.08,
"text": " It's licensing its hardware."
},
{
"start": 200.08,
"end": 204.24,
"text": " And there's going to be a gigantic ecosystem of devices that run on the Microsoft Health"
},
{
"start": 204.24,
"end": 205.24,
"text": " platform."
},
{
"start": 205.24,
"end": 206.24,
"text": " But this is the first one."
},
{
"start": 206.24,
"end": 221.8,
"text": " It's $199, and it's the Microsoft Band."
}
] |
_GarHYOicvM | The future of food isn't soylent. A lot's gonna change in 500 years, but people will still want taste and they'll still want texture. People want to eat things that taste good, which means that what's really gonna change is how we make food. There's only so much water and so much land you can grow crops on. But with climate change, we're probably gonna have less of both. So we're gonna have to get a little creative. One idea? Lab-grown meat. Here's how it works. You take a tissue sample from a living cow and you treat it with a growth medium. You feed it algae extract to promote muscle tissue, and exercise it by stretching it out on a sugar scaffold and slowly building tension. Eventually, your lab-grown muscle gets strong enough to grind it up and put it in a burger. It might seem a little weird, but it solves a lot of problems. Right now, it takes 200 gallons of water to produce a single pound of beef. And if you consider that the average American eats 270 pounds of beef each year, that really adds up. And that's not even counting how much land the cattle industry uses. Land that could otherwise be used to grow vegetables, fruit, and grains. A researcher managed to produce a single burger patty back in 2013, and the price tag? $325,000. It also tasted really weird because it was all muscle and no fat. But the alternative to lab-grown meat might be even weirder. In 2013, the United Nations suggested that humans everywhere should consider eating bugs, and lots of them. It turns out lean, high-protein insect meat could really make a difference in terms of our environmental impact. They're cold-blooded, so they need a lot less energy and water to produce than beef. And they also use less land, since hundreds of insects can be housed together in a single container. And humans have been eating insects literally forever, so we already know how it works. Companies in the U.S. are already starting cricket farms and making cricket flour. Of course, it's going to take a while for the public to come around. But by 2100, restaurant menus might have more bugs than beef. | [
{
"start": 0,
"end": 7,
"text": " The future of food isn't soylent."
},
{
"start": 7.8,
"end": 11.56,
"text": " A lot's gonna change in 500 years, but people will still want taste and they'll still want"
},
{
"start": 11.56,
"end": 12.120000000000001,
"text": " texture."
},
{
"start": 12.120000000000001,
"end": 16.12,
"text": " People want to eat things that taste good, which means that what's really gonna change"
},
{
"start": 16.12,
"end": 17.28,
"text": " is how we make food."
},
{
"start": 17.28,
"end": 20.48,
"text": " There's only so much water and so much land you can grow crops on."
},
{
"start": 20.48,
"end": 25.080000000000002,
"text": " But with climate change, we're probably gonna have less of both. So we're gonna have to"
},
{
"start": 25.080000000000002,
"end": 28.76,
"text": " get a little creative. One idea? Lab-grown meat."
},
{
"start": 28.76,
"end": 32.72,
"text": " Here's how it works. You take a tissue sample from a living cow and you treat it with a"
},
{
"start": 32.72,
"end": 33.96,
"text": " growth medium."
},
{
"start": 33.96,
"end": 37.800000000000004,
"text": " You feed it algae extract to promote muscle tissue, and exercise it by stretching it out"
},
{
"start": 37.800000000000004,
"end": 40.28,
"text": " on a sugar scaffold and slowly building tension."
},
{
"start": 40.28,
"end": 44.2,
"text": " Eventually, your lab-grown muscle gets strong enough to grind it up and put it in a burger."
},
{
"start": 44.2,
"end": 47,
"text": " It might seem a little weird, but it solves a lot of problems."
},
{
"start": 47,
"end": 51.24,
"text": " Right now, it takes 200 gallons of water to produce a single pound of beef. And if you"
},
{
"start": 51.24,
"end": 55.8,
"text": " consider that the average American eats 270 pounds of beef each year, that really adds"
},
{
"start": 55.8,
"end": 59.76,
"text": " up. And that's not even counting how much land the cattle industry uses. Land that could"
},
{
"start": 59.76,
"end": 63.16,
"text": " otherwise be used to grow vegetables, fruit, and grains."
},
{
"start": 63.16,
"end": 69.72,
"text": " A researcher managed to produce a single burger patty back in 2013, and the price tag? $325,000."
},
{
"start": 69.72,
"end": 73.4,
"text": " It also tasted really weird because it was all muscle and no fat. But the alternative"
},
{
"start": 73.4,
"end": 75.4,
"text": " to lab-grown meat might be even weirder."
},
{
"start": 75.4,
"end": 79.75999999999999,
"text": " In 2013, the United Nations suggested that humans everywhere should consider eating bugs,"
},
{
"start": 79.75999999999999,
"end": 80.96,
"text": " and lots of them."
},
{
"start": 80.96,
"end": 84.14,
"text": " It turns out lean, high-protein insect meat could really make a difference in terms of"
},
{
"start": 84.14,
"end": 88.68,
"text": " our environmental impact. They're cold-blooded, so they need a lot less energy and water to"
},
{
"start": 88.68,
"end": 93.04,
"text": " produce than beef. And they also use less land, since hundreds of insects can be housed"
},
{
"start": 93.04,
"end": 94.52,
"text": " together in a single container."
},
{
"start": 94.52,
"end": 98.32,
"text": " And humans have been eating insects literally forever, so we already know how it works."
},
{
"start": 98.32,
"end": 102,
"text": " Companies in the U.S. are already starting cricket farms and making cricket flour."
},
{
"start": 102,
"end": 106.22,
"text": " Of course, it's going to take a while for the public to come around. But by 2100, restaurant"
},
{
"start": 106.22,
"end": 116.6,
"text": " menus might have more bugs than beef."
}
] |
q4pthf60KXM | Cat jumps on mouse C causing lever D to lift lighted candle E which ignites fuse F and sets off bomb G opening door H very gently. It's an automatic hat tipper for the lazy Lothario which gallantly doffs the chapeau whenever a young heiress passes by. | [
{
"start": 0,
"end": 29.8,
"text": " Cat jumps on mouse C causing lever D to lift lighted candle E which ignites fuse F"
},
{
"start": 29.8,
"end": 53.64,
"text": " and sets off bomb G opening door H very gently. It's an automatic hat tipper for"
},
{
"start": 53.64,
"end": 58.120000000000005,
"text": " the lazy Lothario which gallantly doffs the chapeau whenever a young heiress"
},
{
"start": 58.12,
"end": 80.84,
"text": " passes by."
}
] |
8tMiGyokfsA | And we're live. Hello and everyone, welcome to the first Small Empires Google Hangout live for season two. I'm Sam Sheffer, the Verge's social media manager, here with a bunch of fine folks. If you guys want to introduce yourselves, Stephen, go first and we'll go that way. This way, that way. I'm Stephen Green. I am the executive producer of Small Empires. This is my second year doing the show. Very excited to be here. Hey. That's all you get from me for right now. Hey, I'm Kirk Larson. I am the director of the second season of Small Empires. I am more excited than Stephen to be here. Yeah, take it away, part pick folks. Jewel, you go. Okay. I was like, I don't know which direction. Okay, I'm Jewel. I am the co-founder and CEO of Part Pick. And I think I'll probably be most excited to be here. Be back. Jason, where does that leave you, man? An interesting predicament. My name is Jason Crane, co-founder and CEO of Part Pick. And I'm probably the second most excited. I give that to Jewel. I give it to Jewel. Cool. Yeah, so for everybody tuning in, hopefully you caught the episode this morning. And we wanted to take some time just to kind of chat about Part Pick and field some questions. So if anybody has questions out there, use the hashtag Small Empires on Twitter and we'll try to get to them a bit later. Oh, and we are supposed to have Alexis Ohanian here today. I just want to point that out. But he is in Japan and it's four in the morning. It's the middle of the morning. Maybe the last Saki train is running a little late. Exactly. All right, so first order of business. How do we find Part Pick? Stephen, you found Part Pick. How did this happen? How do we locate these fine folks? Okay, I wanted to tell this story just because it was kind of important to me as we were trying to put the season together and starting to look at what kind of companies we were going to be featuring. I got to go out to TechCrunch Disrupt in San Francisco this past September. And the lovely Part Pick team was presenting on the first day. You guys were on the first day, right? Yes, we were. We were. Because we had to wait, I remember. So walk us through what that's like, the whole presentation at TechCrunch. I've seen the Silicon Valley HBO TV show and I see how nervous all those guys got before. Is it like that at all? Yes. Well, okay, so I watched the show too and there's no one fighting on stage. I remember that part of the episode where there was a fight. So none of that happened, which is great. But it was very nerve-wracking. I was very, very nervous. Like I'm sweaty. And I've done a lot of presentations before, but I just feel like the energy was really different there. It's like high pressure, Marissa Meyer's on stage. It's just really scary. She was one of the judges for you guys. Yes. Well, she was one of the final judges. But still, she's a person that I've always just admired and I've heard stories about. So I was just like, oh my God, that's so scary. But I have a little, I don't want to say ritual, but sort of thing I do to bring down the nerves before I go on stage. And actually as a team, we said a prayer. Everyone was just like, this is going to be okay. We're going to do this. We're going to kill it. And I think we did it pretty well. So it kind of worked out. So sitting in the audience, I was watching these guys and they came out and you did a presentation and then you actually get the demo part of it, right? So you had your technical team come out and they had a little overhead projector kind of thing that was showing what you could do with the app. And I just remember the whole time I was like, wow, this is like, it's a really different industry that you guys are attacking. You obviously have an incredible team and you're based in Atlanta. And at that point we knew we were going to be going to outside the Silicon Valley. And so when I heard Atlanta, I was like, okay, done. Let's talk, guys. Yeah, that's, I mean, I think probably we're the most different you could be. I mean, we're outside Silicon Valley. We're working on a very unsexy industry. We're doing a high, we basically have a very high tech solution. I mean, there's a lot of high tech companies at TechCrunch, but we're solving the problem using really, really difficult technology. So yeah, I'm glad that those things stood out to you. And so like what else happened after an event like that? Like what does it mean for a young company like you guys to be able to get on stage somewhere like that and to be able to show off? Jason, you want to take that? Yeah, sure. As Jules said, the energy at TechCrunch is phenomenal. And for us, it was our introduction to Silicon Valley. We had never really spoken to any investors in Silicon Valley. This was a super large stage for us. And so it was so busy, but for us it was like, okay, we're here and now all we have to do is do our part. The platform is there. And so as far as like what happened afterwards, it was just pretty much figuring out a way to address all of the interests from investors, just techies in general, people that are just interested about the technology, people that seen us doing Startup Alley and just wanted to ask more questions. So we spent a lot of time just dividing and conquering and making sure that we could talk to as many people as possible. Awesome. And so what's response been like, I mean, after all this, after the episode went up today, but has anything changed drastically since you guys were on stage there and now that we're talking here? Yeah, so I'll say I think we had certain expectations about what would happen after TechCrunch. And honestly, it hasn't been, okay, so let me take a step back. It's only been like a little bit over a month since TechCrunch. So things are happening, but in my mind, I always want things to happen faster. So we haven't necessarily closed any investors since TechCrunch. We've had a lot of really great meetings, but we're still kind of, I don't know, we're still kind of waiting for something to drop. So that's one thing where I was just like, oh, we get on stage at TechCrunch and we do really well, then all of our problems are going to be solved. And that's really not how it's been. But it has been pretty cool on the customer side. I mean, we've had a really steady flow of requests on our website or outreach from companies. So that's been cool. But we never really had a problem with customer interest. So it still leaves us in the same sort of predicament where we have all these potential customers and now even more. And we don't really have the resources to support them. And people are like, well, why don't you just get them to pay you? And the answer to that is, well, yeah, we will get them to pay us eventually, but if they're a large corporation, they're not going to pay us to build our team. They're not going to pay us to get the pieces in place to support them. That's called Kickstarter. We're not going to kickstart this. Right, exactly. So that's where we kind of still need seed funding to be able to get all the pieces in place so that we can actually go and launch with these big corporations. I will add to that that it was really inspiring to see how many people reached out to us afterwards because we didn't go and headhunt them. We didn't cold call or anything like that. We sort of waited. And day by day, more and more people reached out and called us, and it really speaks to how well we can serve the industry because people are eager for it. Oh, look, a wild Alexis has appeared. Hey, guys. Sorry for the delay. I was not asleep. I was just caught up in a board meeting. Oh, so I can draw on your face with this? Yeah, too much sake. We get it. Thank you. Keep it professional. For everyone watching, this is Alexis Ohanye. He is co-creative of Reddit and a bunch of other cool things and the show's host. So Alexis, how are things? How is Japan? It's going really well. Yeah, having a wonderful time here. Ohio, good morning to all of you. Actually no, we're having 420 here, but I guess it's Konichiwa. So we were just discussing, I was going to say, early stages of fundraising kind of stuff. And I think I want to take this time with the live chats to get into a little bit more technical stuff that we don't get to get into into the episode. So what advice do you guys have for people that are watching this episode and they're like, all right, this is what I needed to finally get everything together and start working all nights to put together my company. And they're just going to start approaching that seed ground. What are the things to be careful of with term sheets? Maybe what is a term sheet? And how do you know what to look out for? Wow, so a term sheet is basically a document that sets out the terms of the deal. So if you're going to be giving a piece of your company away to an investor or if you're going to do a convertible note, which are just two different ways to structure your financing round, the sheet basically just details all the legalities of it. So what's owed to who, at what point, and those types of things. So at this point, we are still really in the thick of term sheets. So we've gotten a few. We haven't liked a few. We've had people not be able to fulfill things that were put into term sheets. So we've kind of seen the ins and outs in our case so far. It hasn't been the greatest things that we've experienced as regards to term sheets, but that's part of it. And the great thing is that we've had a really amazing legal team that's helped us from the time that we were in an accelerator up until now. And we sent everything to them. So the one thing I would say as a piece of advice is don't sign things that you don't know what they mean. Definitely, yeah. I know a lot of people just are like, oh yeah, term sheet, done. Did you guys follow through that contract that you guys signed when you came on the show? Yeah, yeah, that wasn't a talent release. That was a term sheet. Yeah, Vox Media now owns PartPick. They were on our team. They've fully already reviewed it. We're good. Don't try to trick me. Yeah, so anyway, I was just saying that I think people should make sure that they're reading what they're getting and then also having some ideas. What are you not going to say yes to? I mean, like I said, we got some term sheets early and it's just like, no, we're not going to give you 5% of our company for no money or for your guidance, no thanks. So those are some things to look out for. People will ask for a lot of stuff. If you're not confident and you don't know what your company is worth or what you're willing to put on the table, they'll push the limits. So as you'll say, it's really important to have that foundation and know what you're willing to negotiate on when you sit down at the table. And the last thing I'll say on that is just knowing what you don't know. So I mean, in my case, I have a business background but I never negotiated a term sheet before. So it's really taken like reaching out to people, getting advice and seeing, okay, what do you think about this? Is this industry standard or no? Or at all? So that's kind of how we worked it so far. One of the things – is that a flower? I think it makes you look nice. One of the things that we've done at Y Combinator is we've open sourced some safe documents which it's kind of a remix of the convertible note which was a clever hack to make it as easy as possible to fundraise and safes are a slightly more elegant solution for this. But it's tricky, Greg, because early stage companies don't – it is really hard to value them and the advantage of using things like convertible debt or a safe is that you get to basically put off valuing them until later around when people can have a sort of better sense of what they're all worth. But even with this added simplicity, these things didn't even exist nine years ago when Steve and I were starting Reddit. Or I mean they existed, they just weren't common practice. What this world is moving towards now is one with I think more transparency and more founder friendliness although there are still ways to go. One of the things I'd love to see is for – if anyone wants to go out there and do this, an anonymized place to upload term sheets where you have to obviously be pretty confident they're going to stay that way. I guess you could do a little bit to self-censor but basically see what is market, right? Because right now as founders, we kind of have to go around and we have inefficient knowledge to know what's market here, what's market there, what's market – it's the advantage of networks that allow you to realize, okay, no, these terms are ridiculous or having that lawyer to talk to who says that's ridiculous. But if we actually knew in aggregate what really is market, you could then go to an investor and be like, please, I actually know this is not standard because here's a thousand deals just got done last year that don't have this. So some enterprising founder can work on this now. Yeah, I really actually – that's a great idea because even for us in Atlanta – or do it. Slide share just for the record, is that – Slide share? Yeah, or like – Powerpoint sharing? Nah, nah, man, you need – you basically need to be able to extract the very specific deal terms across the board just to know like what is a normal – what is normal right now for a typical kind of company. Sorry, I was just going to shout out to – I don't know if you guys saw what Buffer put out. I think it was like yesterday or the day before. But basically they're raising – I think they're raising like $3.5 million and they literally wrote out every single reason why and the term sheet and they put it on their website. Oh, yeah. And I thought it would be interesting just to see first of all that they're being so transparent. I don't know what – I don't necessarily know like the motives or everything but they put – they did this whole big write up about it. So maybe that will be a thing to kind of shift the chasm if you will around transparency and fundraising but I thought it was just a really interesting little tip. Yeah, they're also raising at 60. Huh, wow. And they share everyone's costs and all the revenue. This is really interesting. Yeah, yeah, and then you can become an investor as well. Hey, Sam, can we put a link to that? I think it's an interesting article to read. I mean I guess part of the – well, we'll figure that out. There's a chat window, right? Yes. All right, so big question of the episode, funding. How do you get it? Where do you get it from? And we kind of answered this in the episode but I think it would be fun to hear where you're at now. What happens if you guys got some big funder and you guys were like super set and on the right track? What would you guys do tomorrow? We would launch. Well, actually what we would do is we would put our team in place. So right now, full transparency, we have a really great team of folks who have gotten us to this point but because we haven't been able to compete with $100,000 plus offers that engineers have gotten or things of that nature, we really have to just borrow people when we can. But there are so many people that actually want to work for us full time. It's just the fact that they have families to feed or loans to pay off and so they really haven't been able to commit 100% of their time to Partfick. So the first thing is just getting everyone who has worked with us to this point and a few other people we've identified to be full time on Partfick. And then honestly, because we've done so much work to this point, everything else we really have the plans for is just a matter of executing and we really have the people on board to execute with is just a matter of having the team in place to do so. So those are, really it's around building out the team and launching. Submitted the pilot proposals, got initial approvals on those pilots and so everything pretty much is in place on the customer side. It's just a matter of having everyone in place to launch. It's just can you support it when that happens? Yes, exactly. And when we do launch and we're able to start to collect that data and really analyze the results of being in the market, that will go a long way with our funding conversations. That seems to be one of the pieces that unfortunately we're missing in our fundraising conversations. While we have the pipeline, we have the interest from both investors and clients because of our small team and inability to support a large corporation on just a few part-time employees. That will really help us in closing that gap in the fundraising. I got a question for you guys and I know it was sort of addressed in the episode. For those who haven't seen the episode yet, do you think it would help to be in Silicon Valley if you sort of just picked up and moved there at this point? The exposure is kind of snowballing in a sense now and maybe being there, being at a coffee shop with someone who knows someone who knows an investor. But you guys said you're loyal to your hometown. And then this also ties into, I got this question from someone on Twitter. Their question was why do you think other founders don't see the potential of where you guys live? So there's obviously value. You guys are in love with your own home, which makes sense. So the answer on the Silicon Valley question is, I've been kind of like, oh, maybe we could do it. But honestly I really don't think Silicon Valley is the place for part pick. The reason is because I don't know very many of any major manufacturers that are based there. So in terms of our customer base, it's really just not, it's really not in Silicon Valley, period. As far as investors though, yes, it probably would be easier, maybe. Honestly, it's hard to say if location is the thing, that hasn't been the number one thing that people have given to me as an objection. It may be easier just because I'm kind of, would be able to be more in people's faces. And I think maybe for a set period of time would be great to be out there. But I just think for where we are, the most important thing is for us to be close to our customers and close to the talent. So one thing we talked about in the episode is like, Georgia Tech has a really great, there's a really great pipeline coming out of Georgia Tech. And then other schools on the East Coast. So we're seeing people coming from Carnegie Mellon that have really great skills in this area, NYU. So the schools that are gonna be the feeders for the technology that we're working on are really not, I mean obviously Sanford has a great program too. But I just don't think Silicon Valley is the place for part pick. Temporarily, maybe. But in terms of long term and being close to our customers, definitely think that Atlanta, New York is getting more looks just because there's more going on in the investment area there. And then we are still relatively close to a good customer base. But I'd say East Coast for sure. And then my family. And I really just want to be close to my family. So yeah. Go Atlanta. And then you asked another question, sorry, about... Why do you think other founders don't see the potential of where you live? Maybe they just don't know your sort of industry. Because you said like your business is not like many other Silicon Valley businesses and the industry is very much focused around Atlanta too. Honestly I think that has to do with the culture of tech right now. And honestly really the spirit of where people are starting businesses from. What is it that is within them that makes them want to start a business? And not to say that people aren't starting from genuine places, but it was really my experience in this industry that made me feel like okay, this is literally not going to work for me. I'm not going to be able to work in this company because I think this is so horrible that I really just... I have to come up with something because I can't deal and my team, they are seeing them every day and they're just miserable. They're crying to me about how much they hate their jobs. And so I'm not knocking any of the other companies that are in Silicon Valley, but I think a lot of the companies are founded maybe not from the most genuine place. They're not from actually pain. It's more like this is a nice to have thing or this would be really fun or cool, but not like no, you don't understand, I'm depressed. I can't do my job because it sucks. It's just different and I think that there are a lot of people are coming from genuine areas of pain that are outside of Silicon Valley. And so I don't know why people... So anyway, I think maybe the culture is just the thing that's a little bit different that you'll find in different areas that you won't necessarily find in the Valley. You know, Joel, it's actually funny. We were at a factory shooting. Well, it wasn't a factory, but I don't want to give away what's going to happen. We were at this place shooting and they were on the McMaster Car website and this guy was just scrolling through a page looking for something and he couldn't find it. I just said to him, I was like, hey, we just did this piece on this company where you can take a picture of the part that you need and they'll just look it up for you. He looked at me and he was just like, are you serious? Really? I was like, yeah. He's like, how do I get it? I was like, you can't. He just got really mad and I had to walk away. People want to do this. People would be psyched for this. Yeah, it's really cool. I think starting with PartPick, obviously there's a lot of frustrating days and things where I'm just like, I want to give up. The most energizing thing is that every time I pitch it or every time I tell someone this is what I'm working on, they always answer me with a story. They always say, oh, that would be so helpful for this one time and I was trying to fix this thing and I couldn't figure out what it was. I wish I had PartPick. That's always the response. It never fails. That makes me feel like, okay, well at least this is something that people will find valuable. I know that for a fact because literally the thousands of times I've been talking to people, they always give me a story. I'm going to segue with that. There's another Twitter question here. What other industries does PartPick see itself aiming at? Go ahead, Jason. As far as industries, parts are parts. You can look around the room and everything you see is made up of a ton of different parts. We really designed the technology to be able to adapt and be flexible around all different types of parts. We still have some research and some things to do in our roadmap to address those other industries. We are confident that our methodologies will work across other industries. We started with fasteners and plumbing. Some of the low hanging fruit is automotive, which is a huge industry, not just in the US but globally. Electrical supplies. Imagine doing more around home repair. Imagine having all of IKEA's parts in the palm of your hand and accessible just by taking a picture. There are a ton of different industries as far as the types of parts that we are catering to. We also have to recognize that we are trying to be progressive with visual recognition. Our methodology and the way that we approach visual recognition is very different than a lot of the visual recognition companies that exist. That attention to detail, we are hoping that it will continue to evolve and push the recognition space forward. Especially since TechCrunch, we've had so much interest not just from potential clients but from other partners who are like, we could use that for something that our public hasn't even thought of yet. But it's still using the visual recognition technology, the artificial intelligence if you will, of computer simulated vision to be able to solve problems. I think that's one of the great flexible points of that public- So we didn't actually get to show this in the episode, but I want you guys to talk about the thing that you kind of dreamed up, the scanner belt. Can you explain that? I don't know if you have a link that you can share. Yes. I'll tell you about that. That was really an answer to an objection. The objection was, hard pick sounds great, but how are you going to scale? In my mind, I always thought, okay, there are tons and tons of websites that have images of tons and tons of things. I never thought that someone could say with a straight face, hard pick isn't going to work because you're not going to be able to get all the images. But that has been one of the objections. As a response to that, I said, okay, well, if we needed to actually image all of the parts, what would be the quickest way for us to do that? It's obviously not very quick for me to take all the pictures of the parts, so what if we could just automate that process? We got with some mechanical engineers to spec out this machine where basically it's just a conveyor belt and you just send parts down the line and we have cameras on all angles capturing images and putting them automatically into our database. Basically it just automates that process. It's a pretty simple idea, but that's an answer to the objection of, oh, how are you going to scale? Well, now we have this idea really specced out around getting a thousand parts into the database per day, so that's kind of the thing there and that's another thing that we're fundraising to actually be able to build it out and launch that as well. Jason? Because the database doesn't exist at all, right? You guys are doing this from scratch. So to a certain extent, the database for the clients, the customers, the national dealers have probably talked a little bit about this, but they do have components of it. So for the parts that they sent us to put into the database, they already had the specs associated with each part, but they just didn't have good images associated with those specs. So we don't have to do the databasing from start to finish. We just have to plug in to the existing databases that they have and then associate each of the specs for a given part with an image. So some customers that we've talked to, they do have pretty good images that we can use. Most of them really don't have good images, so that's the reason that we need to come up with this machine. But the great thing is that we don't have to have images for all the parts. So this is another question that I got at TechCrunch was that we're actually not, we don't have any goal to take pictures of all the parts. That's crazy talk. We really just need basically a base part for every category and then we use computer vision to tie to the metadata associated with, this is getting a little bit. No, it's good. The meta is good. Sam, can you bring up the video that we're talking about? It's in that chat window on the side. I don't know if you have control. Me? Sorry, no, Sam. Okay. Let me see. Yeah, I mean, yeah, Joel, you were saying, you said this when we were talking to you, that if you have a screw that's half an inch, then you can apply that, whatever technology you have to screw, period, any screw of any kind, right? Is that the simplest way to say it? Yeah, so the thing about it, the easiest way to think about it is like a fingerprint. And so we're basically fingerprinting all the parts. And the things that go into the fingerprint are both the visual information that we get and the metadata that's associated with that. And then the other way to look at it is that we're creating hierarchies. So for screws, we have a hierarchy that is screws. And then from there, we break that into the types of heads that are on each screw. And then from there, we will get the thread count on each of those headed screws. It's complicated. But that's the way that we do the search. So in that sense of a hierarchy, we really just need one part that represents each of the, say, level three, which is the type of head that's on this screw. And that's how we do the search. Yeah, I actually have a question for you. When you're talking to software people and investors, do they get weirded out when you start talking about the real world? When you say the real world? Like when you're talking about a physical object, are people like, what are you talking about? That's not code. Like, is that ever a reaction? Huh, that's interesting. I mean, honestly, I feel like mostly we don't talk to people who really understand what we're talking about. I mean, in terms of investors, obviously there's tons of brilliant investors. But a lot of times, they are not in the position to like deep dive about what's really going on. Right. So as long as we can show them, which the nice thing is that the demo part is really simple. But the back end of it is just, there's a lot going on. So typically, we could just say, OK, look, this is how it works. We might pull up our back end to show them this is what's happening, or this is how we train, or these are the different algorithms that we have running. But typically, we don't go there. And maybe that just means we haven't gone far enough with some of the investors that we've been talking to. But yeah, usually they're like, OK, I get it. I understand generally what's going on here. Yeah, makes sense. Cool. I was just curious. There is another question that came across Twitter. And Alexis, I think you should take a stab at this one first. Somebody asked, they're writing from Austria. And they said how they're on Twitter. What's their Twitter handle? What is their Twitter handle? Hold on one second. All right. In the meantime, guten tag, Österreich. Yeah, finally. OK, this is, I'm going to butcher this. OK. SEDE1998. OK. SEDE1998. All right. And they say, I live in Austria, Innsbruck. It is pretty hard to find a co-founder that is great. How did you find yours? Ah, OK. Well, I... You have people that are looking for co-founders. Unfortunately, my story is not very helpful because I met them freshman year of college on move-in day. So go to college. This is a common issue. I'm sure there are some great founders in Innsbruck. Maybe Veeam might be a little better. But universities are really the best hub, right? What makes so many startup communities great is usually a great school there or schools because it's a bunch of young people who usually don't have anything holding them back from starting a company. Hopefully, they don't have anything sort of dependent on them. And they're thinking and they're doing and they're at this great time in their lives. So you can do that traditional stuff whether, I don't know, if you're of the age to be going to school. If you're not, I don't know, judging from your username, you're probably right about that point. There are actually more and more meetups than ever. Like seriously, meetup.org, Hacker News has a bunch of international meetups. Most of the major cities across the world now have some form of startup weekend that shows up there. Do a startup weekend. Do a hackathon. Google is your friend. But there are plenty of chances to meet up in meet space with other people interested in startups. So take advantage of that. And then there's actually a website. Oh, there's an app for that. Founder dating. Oh, is it like Tinder for… Oh yeah. Not Tinder for… Okay, the one I'm thinking of is… No, but it's like speed dating for founders, right? It's like… Yeah, I've started to see more and more founders introduce themselves that way as having met on itinerary. I mean, he's 16. I don't know if he's ready for that. Oh wow. Okay. If it's 1998, I'm guessing that he's 16, right? Yeah. Oh wow. Dude, you just… Or you, whoever you are, male or female. It's so early to be thinking of starting a startup, but good for you. Great. I have a childhood first too. I'm looking at his website. I think he has a startup. It's called Log You In. It seems pretty… I don't know what it is, what it does. I thought it'd be really cool. Great. All right, tweet at me and I'll try to help. The thing is, I mean, actually you all at PartPick have a great version of this story because this is the other common way a founder meetup happens. Yeah. So Jason and I worked together. Basically it's funny because we actually weren't in the same office, but we were really passionate about the same thing. So Jason recruited… This is a funny story. So Jason recruited me to join his team, which was our kind of 20% projects around diversity and basically getting more minority owned businesses using Google products. So this is when we were both at Google. And he heard about me because I got Howard, which I went to Howard, go Bison. I got Howard using Google Apps when I was still a student after my internship at Google. And so I think I had created a little buzz for myself. And Jason was like, hey, I'm the popular dude around here. Who's this girl? So… What's the problem with that? So he kind of… he had called me up even before I got… like even before my first day starting full time at Google, he recruited me to join the effort around getting more minority owned businesses using Google tools. So we started working together basically when I first got to Google. And we made it our mission to take what I had done at Howard and do that at all historically black colleges and universities. And we had a lot of success. We got like around 25, 30 HBCUs transitioned to Google Apps. Not just like considering it, but actually moved over. So… Within a year. Yeah, within a year. So… Like as an aside to our day jobs. Right. This was neither one of our day jobs. So we discovered, okay, we work really well together. And actually in this case, we're still not in the same place every day. So that was kind of a good, I guess, practice for part pick because in a sense, we're still doing the same thing because Jason's based in New York and I'm in Atlanta. So yeah, that's how we met and got started and we became really great friends. And he's one of the first people I called when I had the idea. Actually I'll say this. I say that a lot, but the real story is I was frustrated at McMaster and I was talking to Jason and telling him about it. And he was like, why don't you try to think of something that will make your time go by, really? And I was like, that's a good point. And so that's kind of how things really got started. And when I was like, ah, this is what I need to do, I called Jason and he was working at Shazam. And he was like, you guys know about recognition stuff. What are you doing? Give me the algorithms. Yeah, give me the stuff. Those geniuses come up with ways to recognize music. Let's do it for parts. So yeah, that's kind of how we got started. And then we found our technical team. I just started being really creepy and hanging out at Georgia Tech and meeting people like, what's up? But that kind of parlayed into us building relationships and bringing people on board. So that's our story. So there you go. Go to college, get a job, or just hang out at a college or a meetup. Just be aggressively cool and have people come to you. Is that what you do? And then find the people that are cool and go to them. And then once you go to them, they come back to you later. You close your laptop, you go outside, and you experience the world. Meet people, talk to people. You put on your Oculus Rift. And your robe and wizard hat. Wow. That's how Steven finds his co-founders. That is how you found me. Yeah, precisely. Cool. I think we're coming up on an hour. We're coming up on an hour, which is great. I think this was a great discussion. Cool. Does anyone have any final thoughts or anything to say before I stop this broadcast? Well I'm going to say something a little bit unrelated to Parfait. But I'm from Kansas City, so go Royals. Nice plug. Had to. I do that every year. Just for parity. Go other teams. Yeah. I still, the very doubt is out for me about whether or not baseball is really a sport. Probably because if one of your, look I'm going to get a lot of flack on Twitter for this. You can't do it in Japan. Watch out. No, sorry. Baseball is the one where all the fat guys stand on the dirt. Exactly. If one of the greatest baseball players ever in America was an overweight alcoholic, is that really a sport? Fat guys need a chance too. No, I know. But there are plenty of great roles to play in football for instance. And again, Jewel, I'm sorry about last Sunday. Oh no. That's a no there. But yesterday, that was pretty legit. I was really surprised. Yeah, that was a great game. That Redskins game was great. Good boy. Hold 45. Yeah, that's good. The Titans are continuing to disappoint me every single week. And the Falcons are no better. So yeah. Sorry, there's room on this bandwagon. We're just getting started. No, I will never join. You went to school in DC. Anyway. I did, but just now. For anybody else out there watching that hasn't seen the episode yet, do you guys want to give them a favorite moment to look out for or a preface to it? I just think it is so, not just because I'm in it, but I'm just really impressed by the production and it's just really well done. I was just like, man, I can't believe I'm just a part of this great stuff. This is good stuff. Also, I wasn't really sure the direction it was going to go, but I think you guys did a really great job of covering really the story, how it is for us right now, which I think a lot of people don't really get to see this segment of the journey. As much as for me it feels like, oh, this is so hard. I just want to get over this part of it. It is nice even just to see, okay, this is part of the journey. At least now people know we're still pressing, we're still going, and we're going to make it. Bye, Kelly. Thank you for letting us capture that part, too. It's not a lot of people get to see that. I think it's really helpful for a lot of people, too. Thank you. I thought it was really brave and really cool. Great. Awesome. Wait, we have one question from Twitter that I think we should answer. Alexis, Kunit Thakkar is asking, what is on your head, a crown, a VHS player? No because I didn't draw it, Kunit. I'm sorry. I think that was Kirk, a terrible artist. I think it's a crown and a VHS player. It's whatever you want it to be. Cool. All right, guys. All right, cool. Well, to everyone watching, assuming you haven't seen the episode, you can go to YouTube.com slash The Verge or you can just Google search Small Empires. It's up on TheVerge.com. It's up on YouTube. Also season one is available on the internet to watch. There's a bunch of great episodes there. And we'll be back next week. We're doing another Hangout and another episode of Small Empires will be out next week, too. Thanks to Alexis and Jason and Kirk and everyone else for joining us. And yeah, cool. We'll see you guys soon. Thanks. Bye. Thank you. Nice to see you. Get some rest. I'm certainly hungry. | [
{
"start": 0,
"end": 4.76,
"text": " And we're live."
},
{
"start": 4.76,
"end": 12.48,
"text": " Hello and everyone, welcome to the first Small Empires Google Hangout live for season two."
},
{
"start": 12.48,
"end": 17.6,
"text": " I'm Sam Sheffer, the Verge's social media manager, here with a bunch of fine folks."
},
{
"start": 17.6,
"end": 23.32,
"text": " If you guys want to introduce yourselves, Stephen, go first and we'll go that way."
},
{
"start": 23.32,
"end": 25.6,
"text": " This way, that way."
},
{
"start": 25.6,
"end": 28.12,
"text": " I'm Stephen Green."
},
{
"start": 28.12,
"end": 32.8,
"text": " I am the executive producer of Small Empires."
},
{
"start": 32.8,
"end": 34.8,
"text": " This is my second year doing the show."
},
{
"start": 34.8,
"end": 35.8,
"text": " Very excited to be here."
},
{
"start": 35.8,
"end": 36.8,
"text": " Hey."
},
{
"start": 36.8,
"end": 40.36,
"text": " That's all you get from me for right now."
},
{
"start": 40.36,
"end": 42.32,
"text": " Hey, I'm Kirk Larson."
},
{
"start": 42.32,
"end": 45.72,
"text": " I am the director of the second season of Small Empires."
},
{
"start": 45.72,
"end": 50.120000000000005,
"text": " I am more excited than Stephen to be here."
},
{
"start": 50.120000000000005,
"end": 55.28,
"text": " Yeah, take it away, part pick folks."
},
{
"start": 55.28,
"end": 58.040000000000006,
"text": " Jewel, you go."
},
{
"start": 58.04,
"end": 59.04,
"text": " Okay."
},
{
"start": 59.04,
"end": 61,
"text": " I was like, I don't know which direction."
},
{
"start": 61,
"end": 62.12,
"text": " Okay, I'm Jewel."
},
{
"start": 62.12,
"end": 66.56,
"text": " I am the co-founder and CEO of Part Pick."
},
{
"start": 66.56,
"end": 70.44,
"text": " And I think I'll probably be most excited to be here."
},
{
"start": 70.44,
"end": 71.44,
"text": " Be back."
},
{
"start": 71.44,
"end": 74.08,
"text": " Jason, where does that leave you, man?"
},
{
"start": 74.08,
"end": 75.08,
"text": " An interesting predicament."
},
{
"start": 75.08,
"end": 79.84,
"text": " My name is Jason Crane, co-founder and CEO of Part Pick."
},
{
"start": 79.84,
"end": 84.36,
"text": " And I'm probably the second most excited."
},
{
"start": 84.36,
"end": 85.36,
"text": " I give that to Jewel."
},
{
"start": 85.36,
"end": 88.36,
"text": " I give it to Jewel."
},
{
"start": 88.36,
"end": 89.36,
"text": " Cool."
},
{
"start": 89.36,
"end": 98.76,
"text": " Yeah, so for everybody tuning in, hopefully you caught the episode this morning."
},
{
"start": 98.76,
"end": 104.86,
"text": " And we wanted to take some time just to kind of chat about Part Pick and field some questions."
},
{
"start": 104.86,
"end": 111.48,
"text": " So if anybody has questions out there, use the hashtag Small Empires on Twitter and we'll"
},
{
"start": 111.48,
"end": 113.48,
"text": " try to get to them a bit later."
},
{
"start": 113.48,
"end": 116.72,
"text": " Oh, and we are supposed to have Alexis Ohanian here today."
},
{
"start": 116.72,
"end": 118.92,
"text": " I just want to point that out."
},
{
"start": 118.92,
"end": 121.92,
"text": " But he is in Japan and it's four in the morning."
},
{
"start": 121.92,
"end": 125.72,
"text": " It's the middle of the morning."
},
{
"start": 125.72,
"end": 130.8,
"text": " Maybe the last Saki train is running a little late."
},
{
"start": 130.8,
"end": 131.8,
"text": " Exactly."
},
{
"start": 131.8,
"end": 138.84,
"text": " All right, so first order of business."
},
{
"start": 138.84,
"end": 139.84,
"text": " How do we find Part Pick?"
},
{
"start": 139.84,
"end": 141.04000000000002,
"text": " Stephen, you found Part Pick."
},
{
"start": 141.04000000000002,
"end": 142.96,
"text": " How did this happen?"
},
{
"start": 142.96,
"end": 145.04000000000002,
"text": " How do we locate these fine folks?"
},
{
"start": 145.04000000000002,
"end": 151.52,
"text": " Okay, I wanted to tell this story just because it was kind of important to me as we were"
},
{
"start": 151.52,
"end": 156.88,
"text": " trying to put the season together and starting to look at what kind of companies we were"
},
{
"start": 156.88,
"end": 158.68,
"text": " going to be featuring."
},
{
"start": 158.68,
"end": 165.16,
"text": " I got to go out to TechCrunch Disrupt in San Francisco this past September."
},
{
"start": 165.16,
"end": 170,
"text": " And the lovely Part Pick team was presenting on the first day."
},
{
"start": 170,
"end": 173.2,
"text": " You guys were on the first day, right?"
},
{
"start": 173.2,
"end": 174.2,
"text": " Yes, we were."
},
{
"start": 174.2,
"end": 175.2,
"text": " We were."
},
{
"start": 175.2,
"end": 177.84,
"text": " Because we had to wait, I remember."
},
{
"start": 177.84,
"end": 185.16,
"text": " So walk us through what that's like, the whole presentation at TechCrunch."
},
{
"start": 185.16,
"end": 190.8,
"text": " I've seen the Silicon Valley HBO TV show and I see how nervous all those guys got before."
},
{
"start": 190.8,
"end": 191.8,
"text": " Is it like that at all?"
},
{
"start": 191.8,
"end": 192.8,
"text": " Yes."
},
{
"start": 192.8,
"end": 197.76,
"text": " Well, okay, so I watched the show too and there's no one fighting on stage."
},
{
"start": 197.76,
"end": 201.16,
"text": " I remember that part of the episode where there was a fight."
},
{
"start": 201.16,
"end": 204.12,
"text": " So none of that happened, which is great."
},
{
"start": 204.12,
"end": 206.6,
"text": " But it was very nerve-wracking."
},
{
"start": 206.6,
"end": 210.32,
"text": " I was very, very nervous."
},
{
"start": 210.32,
"end": 211.95999999999998,
"text": " Like I'm sweaty."
},
{
"start": 211.95999999999998,
"end": 216.28,
"text": " And I've done a lot of presentations before, but I just feel like the energy was really"
},
{
"start": 216.28,
"end": 217.28,
"text": " different there."
},
{
"start": 217.28,
"end": 223.88,
"text": " It's like high pressure, Marissa Meyer's on stage."
},
{
"start": 223.88,
"end": 224.88,
"text": " It's just really scary."
},
{
"start": 224.88,
"end": 227.56,
"text": " She was one of the judges for you guys."
},
{
"start": 227.56,
"end": 228.56,
"text": " Yes."
},
{
"start": 228.56,
"end": 230.28,
"text": " Well, she was one of the final judges."
},
{
"start": 230.28,
"end": 236.6,
"text": " But still, she's a person that I've always just admired and I've heard stories about."
},
{
"start": 236.6,
"end": 241.16,
"text": " So I was just like, oh my God, that's so scary."
},
{
"start": 241.16,
"end": 249.44,
"text": " But I have a little, I don't want to say ritual, but sort of thing I do to bring down the nerves"
},
{
"start": 249.44,
"end": 250.44,
"text": " before I go on stage."
},
{
"start": 250.44,
"end": 253.44,
"text": " And actually as a team, we said a prayer."
},
{
"start": 253.44,
"end": 256.44,
"text": " Everyone was just like, this is going to be okay."
},
{
"start": 256.44,
"end": 257.44,
"text": " We're going to do this."
},
{
"start": 257.44,
"end": 258.44,
"text": " We're going to kill it."
},
{
"start": 258.44,
"end": 260.6,
"text": " And I think we did it pretty well."
},
{
"start": 260.6,
"end": 263.28,
"text": " So it kind of worked out."
},
{
"start": 263.28,
"end": 268.92,
"text": " So sitting in the audience, I was watching these guys and they came out and you did a"
},
{
"start": 268.92,
"end": 271.96,
"text": " presentation and then you actually get the demo part of it, right?"
},
{
"start": 271.96,
"end": 277.72,
"text": " So you had your technical team come out and they had a little overhead projector kind"
},
{
"start": 277.72,
"end": 280.36,
"text": " of thing that was showing what you could do with the app."
},
{
"start": 280.36,
"end": 284.08,
"text": " And I just remember the whole time I was like, wow, this is like, it's a really different"
},
{
"start": 284.08,
"end": 287.06,
"text": " industry that you guys are attacking."
},
{
"start": 287.06,
"end": 289.76,
"text": " You obviously have an incredible team and you're based in Atlanta."
},
{
"start": 289.76,
"end": 295.64,
"text": " And at that point we knew we were going to be going to outside the Silicon Valley."
},
{
"start": 295.64,
"end": 300.56,
"text": " And so when I heard Atlanta, I was like, okay, done."
},
{
"start": 300.56,
"end": 301.56,
"text": " Let's talk, guys."
},
{
"start": 301.56,
"end": 308.48,
"text": " Yeah, that's, I mean, I think probably we're the most different you could be."
},
{
"start": 308.48,
"end": 310.12,
"text": " I mean, we're outside Silicon Valley."
},
{
"start": 310.12,
"end": 314.76,
"text": " We're working on a very unsexy industry."
},
{
"start": 314.76,
"end": 317.71999999999997,
"text": " We're doing a high, we basically have a very high tech solution."
},
{
"start": 317.71999999999997,
"end": 323.08,
"text": " I mean, there's a lot of high tech companies at TechCrunch, but we're solving the problem"
},
{
"start": 323.08,
"end": 325.56,
"text": " using really, really difficult technology."
},
{
"start": 325.56,
"end": 330.96,
"text": " So yeah, I'm glad that those things stood out to you."
},
{
"start": 330.96,
"end": 334.52,
"text": " And so like what else happened after an event like that?"
},
{
"start": 334.52,
"end": 339.88,
"text": " Like what does it mean for a young company like you guys to be able to get on stage somewhere"
},
{
"start": 339.88,
"end": 342.88,
"text": " like that and to be able to show off?"
},
{
"start": 342.88,
"end": 346.68,
"text": " Jason, you want to take that?"
},
{
"start": 346.68,
"end": 347.68,
"text": " Yeah, sure."
},
{
"start": 347.68,
"end": 352.88,
"text": " As Jules said, the energy at TechCrunch is phenomenal."
},
{
"start": 352.88,
"end": 357.32,
"text": " And for us, it was our introduction to Silicon Valley."
},
{
"start": 357.32,
"end": 363,
"text": " We had never really spoken to any investors in Silicon Valley."
},
{
"start": 363,
"end": 368.28,
"text": " This was a super large stage for us."
},
{
"start": 368.28,
"end": 375.44,
"text": " And so it was so busy, but for us it was like, okay, we're here and now all we have to"
},
{
"start": 375.44,
"end": 378.28,
"text": " do is do our part."
},
{
"start": 378.28,
"end": 380.2,
"text": " The platform is there."
},
{
"start": 380.2,
"end": 387.28,
"text": " And so as far as like what happened afterwards, it was just pretty much figuring out a way"
},
{
"start": 387.28,
"end": 396.52,
"text": " to address all of the interests from investors, just techies in general, people that are just"
},
{
"start": 396.52,
"end": 402.59999999999997,
"text": " interested about the technology, people that seen us doing Startup Alley and just wanted"
},
{
"start": 402.59999999999997,
"end": 404.08,
"text": " to ask more questions."
},
{
"start": 404.08,
"end": 409.84,
"text": " So we spent a lot of time just dividing and conquering and making sure that we could talk"
},
{
"start": 409.84,
"end": 413.35999999999996,
"text": " to as many people as possible."
},
{
"start": 413.35999999999996,
"end": 415.35999999999996,
"text": " Awesome."
},
{
"start": 415.35999999999996,
"end": 422.2,
"text": " And so what's response been like, I mean, after all this, after the episode went up"
},
{
"start": 422.2,
"end": 428.65999999999997,
"text": " today, but has anything changed drastically since you guys were on stage there and now"
},
{
"start": 428.65999999999997,
"end": 429.92,
"text": " that we're talking here?"
},
{
"start": 429.92,
"end": 436.44,
"text": " Yeah, so I'll say I think we had certain expectations about what would happen after"
},
{
"start": 436.44,
"end": 437.44,
"text": " TechCrunch."
},
{
"start": 437.44,
"end": 442.64,
"text": " And honestly, it hasn't been, okay, so let me take a step back."
},
{
"start": 442.64,
"end": 447.08,
"text": " It's only been like a little bit over a month since TechCrunch."
},
{
"start": 447.08,
"end": 453.12,
"text": " So things are happening, but in my mind, I always want things to happen faster."
},
{
"start": 453.12,
"end": 457.71999999999997,
"text": " So we haven't necessarily closed any investors since TechCrunch."
},
{
"start": 457.71999999999997,
"end": 462.52,
"text": " We've had a lot of really great meetings, but we're still kind of, I don't know, we're"
},
{
"start": 462.52,
"end": 466.32,
"text": " still kind of waiting for something to drop."
},
{
"start": 466.32,
"end": 469.79999999999995,
"text": " So that's one thing where I was just like, oh, we get on stage at TechCrunch and we do"
},
{
"start": 469.79999999999995,
"end": 472.44,
"text": " really well, then all of our problems are going to be solved."
},
{
"start": 472.44,
"end": 474.56,
"text": " And that's really not how it's been."
},
{
"start": 474.56,
"end": 477.52,
"text": " But it has been pretty cool on the customer side."
},
{
"start": 477.52,
"end": 483.84,
"text": " I mean, we've had a really steady flow of requests on our website or outreach from companies."
},
{
"start": 483.84,
"end": 486.04,
"text": " So that's been cool."
},
{
"start": 486.04,
"end": 491.16,
"text": " But we never really had a problem with customer interest."
},
{
"start": 491.16,
"end": 494.76,
"text": " So it still leaves us in the same sort of predicament where we have all these potential"
},
{
"start": 494.76,
"end": 497.52,
"text": " customers and now even more."
},
{
"start": 497.52,
"end": 501.04,
"text": " And we don't really have the resources to support them."
},
{
"start": 501.04,
"end": 504.84000000000003,
"text": " And people are like, well, why don't you just get them to pay you?"
},
{
"start": 504.84000000000003,
"end": 509.76000000000005,
"text": " And the answer to that is, well, yeah, we will get them to pay us eventually, but if"
},
{
"start": 509.76000000000005,
"end": 513.2,
"text": " they're a large corporation, they're not going to pay us to build our team."
},
{
"start": 513.2,
"end": 518.88,
"text": " They're not going to pay us to get the pieces in place to support them."
},
{
"start": 518.88,
"end": 519.88,
"text": " That's called Kickstarter."
},
{
"start": 519.88,
"end": 522.88,
"text": " We're not going to kickstart this."
},
{
"start": 522.88,
"end": 523.88,
"text": " Right, exactly."
},
{
"start": 523.88,
"end": 529.36,
"text": " So that's where we kind of still need seed funding to be able to get all the pieces in"
},
{
"start": 529.36,
"end": 535.28,
"text": " place so that we can actually go and launch with these big corporations."
},
{
"start": 535.28,
"end": 545.84,
"text": " I will add to that that it was really inspiring to see how many people reached out to us afterwards"
},
{
"start": 545.84,
"end": 548.36,
"text": " because we didn't go and headhunt them."
},
{
"start": 548.36,
"end": 550.84,
"text": " We didn't cold call or anything like that."
},
{
"start": 550.84,
"end": 553.32,
"text": " We sort of waited."
},
{
"start": 553.32,
"end": 563.72,
"text": " And day by day, more and more people reached out and called us, and it really speaks to"
},
{
"start": 563.72,
"end": 567.1600000000001,
"text": " how well we can serve the industry because people are eager for it."
},
{
"start": 567.1600000000001,
"end": 569.84,
"text": " Oh, look, a wild Alexis has appeared."
},
{
"start": 569.84,
"end": 570.84,
"text": " Hey, guys."
},
{
"start": 570.84,
"end": 571.84,
"text": " Sorry for the delay."
},
{
"start": 571.84,
"end": 572.84,
"text": " I was not asleep."
},
{
"start": 572.84,
"end": 575.84,
"text": " I was just caught up in a board meeting."
},
{
"start": 575.84,
"end": 578.0400000000001,
"text": " Oh, so I can draw on your face with this?"
},
{
"start": 578.0400000000001,
"end": 579.84,
"text": " Yeah, too much sake."
},
{
"start": 579.84,
"end": 581.84,
"text": " We get it."
},
{
"start": 581.84,
"end": 583.84,
"text": " Thank you."
},
{
"start": 583.84,
"end": 586.84,
"text": " Keep it professional."
},
{
"start": 586.84,
"end": 589.24,
"text": " For everyone watching, this is Alexis Ohanye."
},
{
"start": 589.24,
"end": 594.9,
"text": " He is co-creative of Reddit and a bunch of other cool things and the show's host."
},
{
"start": 594.9,
"end": 596.52,
"text": " So Alexis, how are things?"
},
{
"start": 596.52,
"end": 597.52,
"text": " How is Japan?"
},
{
"start": 597.52,
"end": 599.32,
"text": " It's going really well."
},
{
"start": 599.32,
"end": 601.8000000000001,
"text": " Yeah, having a wonderful time here."
},
{
"start": 601.8000000000001,
"end": 604.36,
"text": " Ohio, good morning to all of you."
},
{
"start": 604.36,
"end": 609.88,
"text": " Actually no, we're having 420 here, but I guess it's Konichiwa."
},
{
"start": 609.88,
"end": 623.76,
"text": " So we were just discussing, I was going to say, early stages of fundraising kind of stuff."
},
{
"start": 623.76,
"end": 630.16,
"text": " And I think I want to take this time with the live chats to get into a little bit more"
},
{
"start": 630.16,
"end": 635.16,
"text": " technical stuff that we don't get to get into into the episode."
},
{
"start": 635.16,
"end": 640.36,
"text": " So what advice do you guys have for people that are watching this episode and they're"
},
{
"start": 640.36,
"end": 644.92,
"text": " like, all right, this is what I needed to finally get everything together and start"
},
{
"start": 644.92,
"end": 648.0799999999999,
"text": " working all nights to put together my company."
},
{
"start": 648.0799999999999,
"end": 651.62,
"text": " And they're just going to start approaching that seed ground."
},
{
"start": 651.62,
"end": 655.24,
"text": " What are the things to be careful of with term sheets?"
},
{
"start": 655.24,
"end": 656.7199999999999,
"text": " Maybe what is a term sheet?"
},
{
"start": 656.7199999999999,
"end": 661.16,
"text": " And how do you know what to look out for?"
},
{
"start": 661.16,
"end": 670.52,
"text": " Wow, so a term sheet is basically a document that sets out the terms of the deal."
},
{
"start": 670.52,
"end": 674.88,
"text": " So if you're going to be giving a piece of your company away to an investor or if you're"
},
{
"start": 674.88,
"end": 681.64,
"text": " going to do a convertible note, which are just two different ways to structure your"
},
{
"start": 681.64,
"end": 688.6,
"text": " financing round, the sheet basically just details all the legalities of it."
},
{
"start": 688.6,
"end": 694.12,
"text": " So what's owed to who, at what point, and those types of things."
},
{
"start": 694.12,
"end": 699.8000000000001,
"text": " So at this point, we are still really in the thick of term sheets."
},
{
"start": 699.8000000000001,
"end": 701.16,
"text": " So we've gotten a few."
},
{
"start": 701.16,
"end": 704,
"text": " We haven't liked a few."
},
{
"start": 704,
"end": 708.98,
"text": " We've had people not be able to fulfill things that were put into term sheets."
},
{
"start": 708.98,
"end": 714.08,
"text": " So we've kind of seen the ins and outs in our case so far."
},
{
"start": 714.08,
"end": 719.1600000000001,
"text": " It hasn't been the greatest things that we've experienced as regards to term sheets, but"
},
{
"start": 719.1600000000001,
"end": 720.76,
"text": " that's part of it."
},
{
"start": 720.76,
"end": 726.32,
"text": " And the great thing is that we've had a really amazing legal team that's helped us from the"
},
{
"start": 726.32,
"end": 729.64,
"text": " time that we were in an accelerator up until now."
},
{
"start": 729.64,
"end": 731.2,
"text": " And we sent everything to them."
},
{
"start": 731.2,
"end": 735.48,
"text": " So the one thing I would say as a piece of advice is don't sign things that you don't"
},
{
"start": 735.48,
"end": 736.48,
"text": " know what they mean."
},
{
"start": 736.48,
"end": 737.48,
"text": " Definitely, yeah."
},
{
"start": 737.48,
"end": 744.24,
"text": " I know a lot of people just are like, oh yeah, term sheet, done."
},
{
"start": 744.24,
"end": 747.9200000000001,
"text": " Did you guys follow through that contract that you guys signed when you came on the"
},
{
"start": 747.9200000000001,
"end": 748.9200000000001,
"text": " show?"
},
{
"start": 748.9200000000001,
"end": 749.9200000000001,
"text": " Yeah, yeah, that wasn't a talent release."
},
{
"start": 749.9200000000001,
"end": 750.9200000000001,
"text": " That was a term sheet."
},
{
"start": 750.9200000000001,
"end": 751.9200000000001,
"text": " Yeah, Vox Media now owns PartPick."
},
{
"start": 751.9200000000001,
"end": 752.9200000000001,
"text": " They were on our team."
},
{
"start": 752.9200000000001,
"end": 753.9200000000001,
"text": " They've fully already reviewed it."
},
{
"start": 753.9200000000001,
"end": 754.9200000000001,
"text": " We're good."
},
{
"start": 754.9200000000001,
"end": 755.9200000000001,
"text": " Don't try to trick me."
},
{
"start": 755.9200000000001,
"end": 766.48,
"text": " Yeah, so anyway, I was just saying that I think people should make sure that they're"
},
{
"start": 766.48,
"end": 771.44,
"text": " reading what they're getting and then also having some ideas."
},
{
"start": 771.44,
"end": 773.24,
"text": " What are you not going to say yes to?"
},
{
"start": 773.24,
"end": 777.16,
"text": " I mean, like I said, we got some term sheets early and it's just like, no, we're not going"
},
{
"start": 777.16,
"end": 786.8000000000001,
"text": " to give you 5% of our company for no money or for your guidance, no thanks."
},
{
"start": 786.8000000000001,
"end": 791.08,
"text": " So those are some things to look out for."
},
{
"start": 791.08,
"end": 795,
"text": " People will ask for a lot of stuff."
},
{
"start": 795,
"end": 800.44,
"text": " If you're not confident and you don't know what your company is worth or what you're"
},
{
"start": 800.44,
"end": 805.04,
"text": " willing to put on the table, they'll push the limits."
},
{
"start": 805.04,
"end": 810.92,
"text": " So as you'll say, it's really important to have that foundation and know what you're"
},
{
"start": 810.92,
"end": 817.04,
"text": " willing to negotiate on when you sit down at the table."
},
{
"start": 817.04,
"end": 819.96,
"text": " And the last thing I'll say on that is just knowing what you don't know."
},
{
"start": 819.96,
"end": 826.64,
"text": " So I mean, in my case, I have a business background but I never negotiated a term sheet before."
},
{
"start": 826.64,
"end": 831.32,
"text": " So it's really taken like reaching out to people, getting advice and seeing, okay, what"
},
{
"start": 831.32,
"end": 832.32,
"text": " do you think about this?"
},
{
"start": 832.32,
"end": 834.4000000000001,
"text": " Is this industry standard or no?"
},
{
"start": 834.4000000000001,
"end": 836.88,
"text": " Or at all?"
},
{
"start": 836.88,
"end": 843.64,
"text": " So that's kind of how we worked it so far."
},
{
"start": 843.64,
"end": 848.72,
"text": " One of the things – is that a flower?"
},
{
"start": 848.72,
"end": 851.44,
"text": " I think it makes you look nice."
},
{
"start": 851.44,
"end": 856.76,
"text": " One of the things that we've done at Y Combinator is we've open sourced some safe documents"
},
{
"start": 856.76,
"end": 864.52,
"text": " which it's kind of a remix of the convertible note which was a clever hack to make it as"
},
{
"start": 864.52,
"end": 870.12,
"text": " easy as possible to fundraise and safes are a slightly more elegant solution for this."
},
{
"start": 870.12,
"end": 875.12,
"text": " But it's tricky, Greg, because early stage companies don't – it is really hard to"
},
{
"start": 875.12,
"end": 880.76,
"text": " value them and the advantage of using things like convertible debt or a safe is that you"
},
{
"start": 880.76,
"end": 884.8,
"text": " get to basically put off valuing them until later around when people can have a sort of"
},
{
"start": 884.8,
"end": 887.48,
"text": " better sense of what they're all worth."
},
{
"start": 887.48,
"end": 891.12,
"text": " But even with this added simplicity, these things didn't even exist nine years ago"
},
{
"start": 891.12,
"end": 893.52,
"text": " when Steve and I were starting Reddit."
},
{
"start": 893.52,
"end": 898.12,
"text": " Or I mean they existed, they just weren't common practice."
},
{
"start": 898.12,
"end": 904.14,
"text": " What this world is moving towards now is one with I think more transparency and more founder"
},
{
"start": 904.14,
"end": 907.1999999999999,
"text": " friendliness although there are still ways to go."
},
{
"start": 907.1999999999999,
"end": 910.36,
"text": " One of the things I'd love to see is for – if anyone wants to go out there and do"
},
{
"start": 910.36,
"end": 918.1999999999999,
"text": " this, an anonymized place to upload term sheets where you have to obviously be pretty confident"
},
{
"start": 918.1999999999999,
"end": 919.1999999999999,
"text": " they're going to stay that way."
},
{
"start": 919.1999999999999,
"end": 923.96,
"text": " I guess you could do a little bit to self-censor but basically see what is market, right?"
},
{
"start": 923.96,
"end": 927.12,
"text": " Because right now as founders, we kind of have to go around and we have inefficient"
},
{
"start": 927.12,
"end": 930.8,
"text": " knowledge to know what's market here, what's market there, what's market – it's the"
},
{
"start": 930.8,
"end": 935.3599999999999,
"text": " advantage of networks that allow you to realize, okay, no, these terms are ridiculous or having"
},
{
"start": 935.3599999999999,
"end": 937.4399999999999,
"text": " that lawyer to talk to who says that's ridiculous."
},
{
"start": 937.4399999999999,
"end": 941.88,
"text": " But if we actually knew in aggregate what really is market, you could then go to an"
},
{
"start": 941.88,
"end": 947.16,
"text": " investor and be like, please, I actually know this is not standard because here's a thousand"
},
{
"start": 947.16,
"end": 951.14,
"text": " deals just got done last year that don't have this."
},
{
"start": 951.14,
"end": 953.3199999999999,
"text": " So some enterprising founder can work on this now."
},
{
"start": 953.3199999999999,
"end": 957.9599999999999,
"text": " Yeah, I really actually – that's a great idea because even for us in Atlanta – or"
},
{
"start": 957.9599999999999,
"end": 958.9599999999999,
"text": " do it."
},
{
"start": 958.96,
"end": 964.44,
"text": " Slide share just for the record, is that –"
},
{
"start": 964.44,
"end": 965.44,
"text": " Slide share?"
},
{
"start": 965.44,
"end": 966.44,
"text": " Yeah, or like –"
},
{
"start": 966.44,
"end": 967.44,
"text": " Powerpoint sharing?"
},
{
"start": 967.44,
"end": 975.86,
"text": " Nah, nah, man, you need – you basically need to be able to extract the very specific"
},
{
"start": 975.86,
"end": 983.32,
"text": " deal terms across the board just to know like what is a normal – what is normal right"
},
{
"start": 983.32,
"end": 985.8000000000001,
"text": " now for a typical kind of company."
},
{
"start": 985.8,
"end": 992.1999999999999,
"text": " Sorry, I was just going to shout out to – I don't know if you guys saw what Buffer put"
},
{
"start": 992.1999999999999,
"end": 993.1999999999999,
"text": " out."
},
{
"start": 993.1999999999999,
"end": 996,
"text": " I think it was like yesterday or the day before."
},
{
"start": 996,
"end": 1001.5999999999999,
"text": " But basically they're raising – I think they're raising like $3.5 million and they"
},
{
"start": 1001.5999999999999,
"end": 1007.28,
"text": " literally wrote out every single reason why and the term sheet and they put it on their"
},
{
"start": 1007.28,
"end": 1008.28,
"text": " website."
},
{
"start": 1008.28,
"end": 1009.28,
"text": " Oh, yeah."
},
{
"start": 1009.28,
"end": 1013.04,
"text": " And I thought it would be interesting just to see first of all that they're being so"
},
{
"start": 1013.04,
"end": 1014.04,
"text": " transparent."
},
{
"start": 1014.04,
"end": 1017.5999999999999,
"text": " I don't know what – I don't necessarily know like the motives or everything but they"
},
{
"start": 1017.5999999999999,
"end": 1021.16,
"text": " put – they did this whole big write up about it."
},
{
"start": 1021.16,
"end": 1026.52,
"text": " So maybe that will be a thing to kind of shift the chasm if you will around transparency"
},
{
"start": 1026.52,
"end": 1030.44,
"text": " and fundraising but I thought it was just a really interesting little tip."
},
{
"start": 1030.44,
"end": 1033.48,
"text": " Yeah, they're also raising at 60."
},
{
"start": 1033.48,
"end": 1034.48,
"text": " Huh, wow."
},
{
"start": 1034.48,
"end": 1037.28,
"text": " And they share everyone's costs and all the revenue."
},
{
"start": 1037.28,
"end": 1038.28,
"text": " This is really interesting."
},
{
"start": 1038.28,
"end": 1042.1599999999999,
"text": " Yeah, yeah, and then you can become an investor as well."
},
{
"start": 1042.16,
"end": 1044.16,
"text": " Hey, Sam, can we put a link to that?"
},
{
"start": 1044.16,
"end": 1046.64,
"text": " I think it's an interesting article to read."
},
{
"start": 1046.64,
"end": 1051.0800000000002,
"text": " I mean I guess part of the – well, we'll figure that out."
},
{
"start": 1051.0800000000002,
"end": 1056.0800000000002,
"text": " There's a chat window, right?"
},
{
"start": 1056.0800000000002,
"end": 1057.0800000000002,
"text": " Yes."
},
{
"start": 1057.0800000000002,
"end": 1066.4,
"text": " All right, so big question of the episode, funding."
},
{
"start": 1066.4,
"end": 1068.8000000000002,
"text": " How do you get it?"
},
{
"start": 1068.8000000000002,
"end": 1071.68,
"text": " Where do you get it from?"
},
{
"start": 1071.68,
"end": 1074.96,
"text": " And we kind of answered this in the episode but I think it would be fun to hear where"
},
{
"start": 1074.96,
"end": 1075.96,
"text": " you're at now."
},
{
"start": 1075.96,
"end": 1081.76,
"text": " What happens if you guys got some big funder and you guys were like super set and on the"
},
{
"start": 1081.76,
"end": 1082.76,
"text": " right track?"
},
{
"start": 1082.76,
"end": 1085.64,
"text": " What would you guys do tomorrow?"
},
{
"start": 1085.64,
"end": 1086.64,
"text": " We would launch."
},
{
"start": 1086.64,
"end": 1092.04,
"text": " Well, actually what we would do is we would put our team in place."
},
{
"start": 1092.04,
"end": 1097.6000000000001,
"text": " So right now, full transparency, we have a really great team of folks who have gotten"
},
{
"start": 1097.6,
"end": 1104.6799999999998,
"text": " us to this point but because we haven't been able to compete with $100,000 plus offers"
},
{
"start": 1104.6799999999998,
"end": 1111.6799999999998,
"text": " that engineers have gotten or things of that nature, we really have to just borrow people"
},
{
"start": 1111.6799999999998,
"end": 1112.6799999999998,
"text": " when we can."
},
{
"start": 1112.6799999999998,
"end": 1117.48,
"text": " But there are so many people that actually want to work for us full time."
},
{
"start": 1117.48,
"end": 1123.32,
"text": " It's just the fact that they have families to feed or loans to pay off and so they really"
},
{
"start": 1123.32,
"end": 1127.12,
"text": " haven't been able to commit 100% of their time to Partfick."
},
{
"start": 1127.12,
"end": 1131.84,
"text": " So the first thing is just getting everyone who has worked with us to this point and a"
},
{
"start": 1131.84,
"end": 1136.28,
"text": " few other people we've identified to be full time on Partfick."
},
{
"start": 1136.28,
"end": 1141.28,
"text": " And then honestly, because we've done so much work to this point, everything else we really"
},
{
"start": 1141.28,
"end": 1147.1999999999998,
"text": " have the plans for is just a matter of executing and we really have the people on board to"
},
{
"start": 1147.1999999999998,
"end": 1151.36,
"text": " execute with is just a matter of having the team in place to do so."
},
{
"start": 1151.36,
"end": 1156.9599999999998,
"text": " So those are, really it's around building out the team and launching."
},
{
"start": 1156.96,
"end": 1162.48,
"text": " Submitted the pilot proposals, got initial approvals on those pilots and so everything"
},
{
"start": 1162.48,
"end": 1165.3600000000001,
"text": " pretty much is in place on the customer side."
},
{
"start": 1165.3600000000001,
"end": 1169,
"text": " It's just a matter of having everyone in place to launch."
},
{
"start": 1169,
"end": 1171.88,
"text": " It's just can you support it when that happens?"
},
{
"start": 1171.88,
"end": 1172.88,
"text": " Yes, exactly."
},
{
"start": 1172.88,
"end": 1181.44,
"text": " And when we do launch and we're able to start to collect that data and really analyze the"
},
{
"start": 1181.44,
"end": 1190.04,
"text": " results of being in the market, that will go a long way with our funding conversations."
},
{
"start": 1190.04,
"end": 1196.8,
"text": " That seems to be one of the pieces that unfortunately we're missing in our fundraising conversations."
},
{
"start": 1196.8,
"end": 1203.6000000000001,
"text": " While we have the pipeline, we have the interest from both investors and clients because of"
},
{
"start": 1203.6,
"end": 1211.52,
"text": " our small team and inability to support a large corporation on just a few part-time"
},
{
"start": 1211.52,
"end": 1215.24,
"text": " employees."
},
{
"start": 1215.24,
"end": 1223.04,
"text": " That will really help us in closing that gap in the fundraising."
},
{
"start": 1223.04,
"end": 1228.1999999999998,
"text": " I got a question for you guys and I know it was sort of addressed in the episode."
},
{
"start": 1228.2,
"end": 1236.68,
"text": " For those who haven't seen the episode yet, do you think it would help to be in Silicon"
},
{
"start": 1236.68,
"end": 1241.16,
"text": " Valley if you sort of just picked up and moved there at this point?"
},
{
"start": 1241.16,
"end": 1247.8,
"text": " The exposure is kind of snowballing in a sense now and maybe being there, being at a coffee"
},
{
"start": 1247.8,
"end": 1251.32,
"text": " shop with someone who knows someone who knows an investor."
},
{
"start": 1251.32,
"end": 1255.88,
"text": " But you guys said you're loyal to your hometown."
},
{
"start": 1255.88,
"end": 1260.5200000000002,
"text": " And then this also ties into, I got this question from someone on Twitter."
},
{
"start": 1260.5200000000002,
"end": 1265.5600000000002,
"text": " Their question was why do you think other founders don't see the potential of where"
},
{
"start": 1265.5600000000002,
"end": 1266.8600000000001,
"text": " you guys live?"
},
{
"start": 1266.8600000000001,
"end": 1270.1200000000001,
"text": " So there's obviously value."
},
{
"start": 1270.1200000000001,
"end": 1275.98,
"text": " You guys are in love with your own home, which makes sense."
},
{
"start": 1275.98,
"end": 1282,
"text": " So the answer on the Silicon Valley question is, I've been kind of like, oh, maybe we could"
},
{
"start": 1282,
"end": 1283,
"text": " do it."
},
{
"start": 1283,
"end": 1286.96,
"text": " But honestly I really don't think Silicon Valley is the place for part pick."
},
{
"start": 1286.96,
"end": 1293,
"text": " The reason is because I don't know very many of any major manufacturers that are based"
},
{
"start": 1293,
"end": 1294,
"text": " there."
},
{
"start": 1294,
"end": 1300.64,
"text": " So in terms of our customer base, it's really just not, it's really not in Silicon Valley,"
},
{
"start": 1300.64,
"end": 1301.64,
"text": " period."
},
{
"start": 1301.64,
"end": 1308,
"text": " As far as investors though, yes, it probably would be easier, maybe."
},
{
"start": 1308,
"end": 1313.56,
"text": " Honestly, it's hard to say if location is the thing, that hasn't been the number one"
},
{
"start": 1313.56,
"end": 1317.5,
"text": " thing that people have given to me as an objection."
},
{
"start": 1317.5,
"end": 1322.32,
"text": " It may be easier just because I'm kind of, would be able to be more in people's faces."
},
{
"start": 1322.32,
"end": 1326.8,
"text": " And I think maybe for a set period of time would be great to be out there."
},
{
"start": 1326.8,
"end": 1330.48,
"text": " But I just think for where we are, the most important thing is for us to be close to our"
},
{
"start": 1330.48,
"end": 1332.76,
"text": " customers and close to the talent."
},
{
"start": 1332.76,
"end": 1336.32,
"text": " So one thing we talked about in the episode is like, Georgia Tech has a really great,"
},
{
"start": 1336.32,
"end": 1339.1599999999999,
"text": " there's a really great pipeline coming out of Georgia Tech."
},
{
"start": 1339.1599999999999,
"end": 1340.8,
"text": " And then other schools on the East Coast."
},
{
"start": 1340.8,
"end": 1345.48,
"text": " So we're seeing people coming from Carnegie Mellon that have really great skills in this"
},
{
"start": 1345.48,
"end": 1347.56,
"text": " area, NYU."
},
{
"start": 1347.56,
"end": 1352.12,
"text": " So the schools that are gonna be the feeders for the technology that we're working on are"
},
{
"start": 1352.12,
"end": 1356.3999999999999,
"text": " really not, I mean obviously Sanford has a great program too."
},
{
"start": 1356.3999999999999,
"end": 1361.8,
"text": " But I just don't think Silicon Valley is the place for part pick."
},
{
"start": 1361.8,
"end": 1363.28,
"text": " Temporarily, maybe."
},
{
"start": 1363.28,
"end": 1371.12,
"text": " But in terms of long term and being close to our customers, definitely think that Atlanta,"
},
{
"start": 1371.12,
"end": 1377.8799999999999,
"text": " New York is getting more looks just because there's more going on in the investment area"
},
{
"start": 1377.8799999999999,
"end": 1378.8799999999999,
"text": " there."
},
{
"start": 1378.8799999999999,
"end": 1382.32,
"text": " And then we are still relatively close to a good customer base."
},
{
"start": 1382.32,
"end": 1385.84,
"text": " But I'd say East Coast for sure."
},
{
"start": 1385.84,
"end": 1386.84,
"text": " And then my family."
},
{
"start": 1386.84,
"end": 1390.8,
"text": " And I really just want to be close to my family."
},
{
"start": 1390.8,
"end": 1391.8,
"text": " So yeah."
},
{
"start": 1391.8,
"end": 1392.8,
"text": " Go Atlanta."
},
{
"start": 1392.8,
"end": 1400.68,
"text": " And then you asked another question, sorry, about..."
},
{
"start": 1400.68,
"end": 1406.68,
"text": " Why do you think other founders don't see the potential of where you live?"
},
{
"start": 1406.68,
"end": 1409.1599999999999,
"text": " Maybe they just don't know your sort of industry."
},
{
"start": 1409.1599999999999,
"end": 1415.56,
"text": " Because you said like your business is not like many other Silicon Valley businesses"
},
{
"start": 1415.56,
"end": 1420.24,
"text": " and the industry is very much focused around Atlanta too."
},
{
"start": 1420.24,
"end": 1427.04,
"text": " Honestly I think that has to do with the culture of tech right now."
},
{
"start": 1427.04,
"end": 1432.28,
"text": " And honestly really the spirit of where people are starting businesses from."
},
{
"start": 1432.28,
"end": 1436.56,
"text": " What is it that is within them that makes them want to start a business?"
},
{
"start": 1436.56,
"end": 1441.56,
"text": " And not to say that people aren't starting from genuine places, but it was really my"
},
{
"start": 1441.56,
"end": 1447.8,
"text": " experience in this industry that made me feel like okay, this is literally not going to"
},
{
"start": 1447.8,
"end": 1448.8,
"text": " work for me."
},
{
"start": 1448.8,
"end": 1454.28,
"text": " I'm not going to be able to work in this company because I think this is so horrible that I"
},
{
"start": 1454.28,
"end": 1455.28,
"text": " really just..."
},
{
"start": 1455.28,
"end": 1462.76,
"text": " I have to come up with something because I can't deal and my team, they are seeing them"
},
{
"start": 1462.76,
"end": 1465,
"text": " every day and they're just miserable."
},
{
"start": 1465,
"end": 1468.28,
"text": " They're crying to me about how much they hate their jobs."
},
{
"start": 1468.28,
"end": 1474.9199999999998,
"text": " And so I'm not knocking any of the other companies that are in Silicon Valley, but I think a"
},
{
"start": 1474.92,
"end": 1479.64,
"text": " lot of the companies are founded maybe not from the most genuine place."
},
{
"start": 1479.64,
"end": 1481.5600000000002,
"text": " They're not from actually pain."
},
{
"start": 1481.5600000000002,
"end": 1487.64,
"text": " It's more like this is a nice to have thing or this would be really fun or cool, but not"
},
{
"start": 1487.64,
"end": 1490.44,
"text": " like no, you don't understand, I'm depressed."
},
{
"start": 1490.44,
"end": 1496.04,
"text": " I can't do my job because it sucks."
},
{
"start": 1496.04,
"end": 1503.16,
"text": " It's just different and I think that there are a lot of people are coming from genuine"
},
{
"start": 1503.16,
"end": 1507.28,
"text": " areas of pain that are outside of Silicon Valley."
},
{
"start": 1507.28,
"end": 1510.98,
"text": " And so I don't know why people..."
},
{
"start": 1510.98,
"end": 1515.24,
"text": " So anyway, I think maybe the culture is just the thing that's a little bit different that"
},
{
"start": 1515.24,
"end": 1519.8000000000002,
"text": " you'll find in different areas that you won't necessarily find in the Valley."
},
{
"start": 1519.8000000000002,
"end": 1521.8000000000002,
"text": " You know, Joel, it's actually funny."
},
{
"start": 1521.8000000000002,
"end": 1522.8000000000002,
"text": " We were at a factory shooting."
},
{
"start": 1522.8000000000002,
"end": 1526.3600000000001,
"text": " Well, it wasn't a factory, but I don't want to give away what's going to happen."
},
{
"start": 1526.3600000000001,
"end": 1530.76,
"text": " We were at this place shooting and they were on the McMaster Car website and this guy was"
},
{
"start": 1530.76,
"end": 1536.52,
"text": " just scrolling through a page looking for something and he couldn't find it."
},
{
"start": 1536.52,
"end": 1539.8799999999999,
"text": " I just said to him, I was like, hey, we just did this piece on this company where you can"
},
{
"start": 1539.8799999999999,
"end": 1544.36,
"text": " take a picture of the part that you need and they'll just look it up for you."
},
{
"start": 1544.36,
"end": 1549.28,
"text": " He looked at me and he was just like, are you serious?"
},
{
"start": 1549.28,
"end": 1550.28,
"text": " Really?"
},
{
"start": 1550.28,
"end": 1551.28,
"text": " I was like, yeah."
},
{
"start": 1551.28,
"end": 1552.28,
"text": " He's like, how do I get it?"
},
{
"start": 1552.28,
"end": 1553.28,
"text": " I was like, you can't."
},
{
"start": 1553.28,
"end": 1558.28,
"text": " He just got really mad and I had to walk away."
},
{
"start": 1558.28,
"end": 1565.24,
"text": " People want to do this."
},
{
"start": 1565.24,
"end": 1566.84,
"text": " People would be psyched for this."
},
{
"start": 1566.84,
"end": 1568.2,
"text": " Yeah, it's really cool."
},
{
"start": 1568.2,
"end": 1573.08,
"text": " I think starting with PartPick, obviously there's a lot of frustrating days and things"
},
{
"start": 1573.08,
"end": 1575.2,
"text": " where I'm just like, I want to give up."
},
{
"start": 1575.2,
"end": 1579.92,
"text": " The most energizing thing is that every time I pitch it or every time I tell someone this"
},
{
"start": 1579.92,
"end": 1583.08,
"text": " is what I'm working on, they always answer me with a story."
},
{
"start": 1583.08,
"end": 1588.08,
"text": " They always say, oh, that would be so helpful for this one time and I was trying to fix"
},
{
"start": 1588.08,
"end": 1590.6,
"text": " this thing and I couldn't figure out what it was."
},
{
"start": 1590.6,
"end": 1591.72,
"text": " I wish I had PartPick."
},
{
"start": 1591.72,
"end": 1592.72,
"text": " That's always the response."
},
{
"start": 1592.72,
"end": 1593.72,
"text": " It never fails."
},
{
"start": 1593.72,
"end": 1598.6399999999999,
"text": " That makes me feel like, okay, well at least this is something that people will find valuable."
},
{
"start": 1598.6399999999999,
"end": 1603.58,
"text": " I know that for a fact because literally the thousands of times I've been talking to people,"
},
{
"start": 1603.58,
"end": 1606.52,
"text": " they always give me a story."
},
{
"start": 1606.52,
"end": 1610.6,
"text": " I'm going to segue with that."
},
{
"start": 1610.6,
"end": 1613.6,
"text": " There's another Twitter question here."
},
{
"start": 1613.6,
"end": 1618.36,
"text": " What other industries does PartPick see itself aiming at?"
},
{
"start": 1618.36,
"end": 1622.36,
"text": " Go ahead, Jason."
},
{
"start": 1622.36,
"end": 1625.48,
"text": " As far as industries, parts are parts."
},
{
"start": 1625.48,
"end": 1632.3999999999999,
"text": " You can look around the room and everything you see is made up of a ton of different parts."
},
{
"start": 1632.3999999999999,
"end": 1638.82,
"text": " We really designed the technology to be able to adapt and be flexible around all different"
},
{
"start": 1638.82,
"end": 1639.82,
"text": " types of parts."
},
{
"start": 1639.82,
"end": 1646.56,
"text": " We still have some research and some things to do in our roadmap to address those other"
},
{
"start": 1646.56,
"end": 1647.56,
"text": " industries."
},
{
"start": 1647.56,
"end": 1653.8799999999999,
"text": " We are confident that our methodologies will work across other industries."
},
{
"start": 1653.8799999999999,
"end": 1657.58,
"text": " We started with fasteners and plumbing."
},
{
"start": 1657.58,
"end": 1663.8799999999999,
"text": " Some of the low hanging fruit is automotive, which is a huge industry, not just in the"
},
{
"start": 1663.8799999999999,
"end": 1665.8799999999999,
"text": " US but globally."
},
{
"start": 1665.8799999999999,
"end": 1669.2,
"text": " Electrical supplies."
},
{
"start": 1669.2,
"end": 1672.16,
"text": " Imagine doing more around home repair."
},
{
"start": 1672.16,
"end": 1677.56,
"text": " Imagine having all of IKEA's parts in the palm of your hand and accessible just by taking"
},
{
"start": 1677.56,
"end": 1678.56,
"text": " a picture."
},
{
"start": 1678.56,
"end": 1685.6000000000001,
"text": " There are a ton of different industries as far as the types of parts that we are catering"
},
{
"start": 1685.6000000000001,
"end": 1686.6000000000001,
"text": " to."
},
{
"start": 1686.6000000000001,
"end": 1692.96,
"text": " We also have to recognize that we are trying to be progressive with visual recognition."
},
{
"start": 1692.96,
"end": 1698.2,
"text": " Our methodology and the way that we approach visual recognition is very different than"
},
{
"start": 1698.2,
"end": 1701.88,
"text": " a lot of the visual recognition companies that exist."
},
{
"start": 1701.88,
"end": 1712,
"text": " That attention to detail, we are hoping that it will continue to evolve and push the recognition"
},
{
"start": 1712,
"end": 1715.6000000000001,
"text": " space forward."
},
{
"start": 1715.6000000000001,
"end": 1719.94,
"text": " Especially since TechCrunch, we've had so much interest not just from potential clients"
},
{
"start": 1719.94,
"end": 1730,
"text": " but from other partners who are like, we could use that for something that our public hasn't"
},
{
"start": 1730,
"end": 1731.48,
"text": " even thought of yet."
},
{
"start": 1731.48,
"end": 1735.96,
"text": " But it's still using the visual recognition technology, the artificial intelligence if"
},
{
"start": 1735.96,
"end": 1742.0800000000002,
"text": " you will, of computer simulated vision to be able to solve problems."
},
{
"start": 1742.08,
"end": 1753.3,
"text": " I think that's one of the great flexible points of that public-"
},
{
"start": 1753.3,
"end": 1755.84,
"text": " So we didn't actually get to show this in the episode, but I want you guys to talk about"
},
{
"start": 1755.84,
"end": 1762.32,
"text": " the thing that you kind of dreamed up, the scanner belt."
},
{
"start": 1762.32,
"end": 1763.32,
"text": " Can you explain that?"
},
{
"start": 1763.32,
"end": 1766.52,
"text": " I don't know if you have a link that you can share."
},
{
"start": 1766.52,
"end": 1767.52,
"text": " Yes."
},
{
"start": 1767.52,
"end": 1772.32,
"text": " I'll tell you about that."
},
{
"start": 1772.32,
"end": 1776.32,
"text": " That was really an answer to an objection."
},
{
"start": 1776.32,
"end": 1781.6399999999999,
"text": " The objection was, hard pick sounds great, but how are you going to scale?"
},
{
"start": 1781.6399999999999,
"end": 1787.68,
"text": " In my mind, I always thought, okay, there are tons and tons of websites that have images"
},
{
"start": 1787.68,
"end": 1789.84,
"text": " of tons and tons of things."
},
{
"start": 1789.84,
"end": 1795.28,
"text": " I never thought that someone could say with a straight face, hard pick isn't going to"
},
{
"start": 1795.28,
"end": 1798.52,
"text": " work because you're not going to be able to get all the images."
},
{
"start": 1798.52,
"end": 1801.44,
"text": " But that has been one of the objections."
},
{
"start": 1801.44,
"end": 1806.68,
"text": " As a response to that, I said, okay, well, if we needed to actually image all of the"
},
{
"start": 1806.68,
"end": 1811.16,
"text": " parts, what would be the quickest way for us to do that?"
},
{
"start": 1811.16,
"end": 1816.48,
"text": " It's obviously not very quick for me to take all the pictures of the parts, so what if"
},
{
"start": 1816.48,
"end": 1818.76,
"text": " we could just automate that process?"
},
{
"start": 1818.76,
"end": 1822.8,
"text": " We got with some mechanical engineers to spec out this machine where basically it's just"
},
{
"start": 1822.8,
"end": 1830.68,
"text": " a conveyor belt and you just send parts down the line and we have cameras on all angles"
},
{
"start": 1830.68,
"end": 1836.24,
"text": " capturing images and putting them automatically into our database."
},
{
"start": 1836.24,
"end": 1837.6,
"text": " Basically it just automates that process."
},
{
"start": 1837.6,
"end": 1843.32,
"text": " It's a pretty simple idea, but that's an answer to the objection of, oh, how are you going"
},
{
"start": 1843.32,
"end": 1844.32,
"text": " to scale?"
},
{
"start": 1844.32,
"end": 1850,
"text": " Well, now we have this idea really specced out around getting a thousand parts into the"
},
{
"start": 1850,
"end": 1855.48,
"text": " database per day, so that's kind of the thing there and that's another thing that we're"
},
{
"start": 1855.48,
"end": 1860.52,
"text": " fundraising to actually be able to build it out and launch that as well."
},
{
"start": 1860.52,
"end": 1861.52,
"text": " Jason?"
},
{
"start": 1861.52,
"end": 1865.68,
"text": " Because the database doesn't exist at all, right?"
},
{
"start": 1865.68,
"end": 1868.48,
"text": " You guys are doing this from scratch."
},
{
"start": 1868.48,
"end": 1872.88,
"text": " So to a certain extent, the database for the clients, the customers, the national dealers"
},
{
"start": 1872.88,
"end": 1877.6,
"text": " have probably talked a little bit about this, but they do have components of it."
},
{
"start": 1877.6,
"end": 1882.7199999999998,
"text": " So for the parts that they sent us to put into the database, they already had the specs"
},
{
"start": 1882.7199999999998,
"end": 1888.48,
"text": " associated with each part, but they just didn't have good images associated with those specs."
},
{
"start": 1888.48,
"end": 1891.84,
"text": " So we don't have to do the databasing from start to finish."
},
{
"start": 1891.84,
"end": 1898.56,
"text": " We just have to plug in to the existing databases that they have and then associate each of"
},
{
"start": 1898.56,
"end": 1902.26,
"text": " the specs for a given part with an image."
},
{
"start": 1902.26,
"end": 1908.04,
"text": " So some customers that we've talked to, they do have pretty good images that we can use."
},
{
"start": 1908.04,
"end": 1912.52,
"text": " Most of them really don't have good images, so that's the reason that we need to come"
},
{
"start": 1912.52,
"end": 1914.52,
"text": " up with this machine."
},
{
"start": 1914.52,
"end": 1920.24,
"text": " But the great thing is that we don't have to have images for all the parts."
},
{
"start": 1920.24,
"end": 1926.12,
"text": " So this is another question that I got at TechCrunch was that we're actually not, we"
},
{
"start": 1926.12,
"end": 1929.84,
"text": " don't have any goal to take pictures of all the parts."
},
{
"start": 1929.84,
"end": 1932,
"text": " That's crazy talk."
},
{
"start": 1932,
"end": 1937.24,
"text": " We really just need basically a base part for every category and then we use computer"
},
{
"start": 1937.24,
"end": 1942.12,
"text": " vision to tie to the metadata associated with, this is getting a little bit."
},
{
"start": 1942.12,
"end": 1943.12,
"text": " No, it's good."
},
{
"start": 1943.12,
"end": 1944.12,
"text": " The meta is good."
},
{
"start": 1944.12,
"end": 1947.44,
"text": " Sam, can you bring up the video that we're talking about?"
},
{
"start": 1947.44,
"end": 1950.88,
"text": " It's in that chat window on the side."
},
{
"start": 1950.88,
"end": 1953.88,
"text": " I don't know if you have control."
},
{
"start": 1953.88,
"end": 1954.88,
"text": " Me?"
},
{
"start": 1954.88,
"end": 1957.88,
"text": " Sorry, no, Sam."
},
{
"start": 1957.88,
"end": 1958.88,
"text": " Okay."
},
{
"start": 1958.88,
"end": 1962.2,
"text": " Let me see."
},
{
"start": 1962.2,
"end": 1967.3200000000002,
"text": " Yeah, I mean, yeah, Joel, you were saying, you said this when we were talking to you,"
},
{
"start": 1967.3200000000002,
"end": 1973.0800000000002,
"text": " that if you have a screw that's half an inch, then you can apply that, whatever technology"
},
{
"start": 1973.0800000000002,
"end": 1976.72,
"text": " you have to screw, period, any screw of any kind, right?"
},
{
"start": 1976.72,
"end": 1978.6000000000001,
"text": " Is that the simplest way to say it?"
},
{
"start": 1978.6000000000001,
"end": 1984.3200000000002,
"text": " Yeah, so the thing about it, the easiest way to think about it is like a fingerprint."
},
{
"start": 1984.3200000000002,
"end": 1987.44,
"text": " And so we're basically fingerprinting all the parts."
},
{
"start": 1987.44,
"end": 1991.56,
"text": " And the things that go into the fingerprint are both the visual information that we get"
},
{
"start": 1991.56,
"end": 1995.24,
"text": " and the metadata that's associated with that."
},
{
"start": 1995.24,
"end": 1998.72,
"text": " And then the other way to look at it is that we're creating hierarchies."
},
{
"start": 1998.72,
"end": 2002,
"text": " So for screws, we have a hierarchy that is screws."
},
{
"start": 2002,
"end": 2006.04,
"text": " And then from there, we break that into the types of heads that are on each screw."
},
{
"start": 2006.04,
"end": 2010.68,
"text": " And then from there, we will get the thread count on each of those headed screws."
},
{
"start": 2010.68,
"end": 2011.68,
"text": " It's complicated."
},
{
"start": 2011.68,
"end": 2015.52,
"text": " But that's the way that we do the search."
},
{
"start": 2015.52,
"end": 2020.8799999999999,
"text": " So in that sense of a hierarchy, we really just need one part that represents each of"
},
{
"start": 2020.8799999999999,
"end": 2029.36,
"text": " the, say, level three, which is the type of head that's on this screw."
},
{
"start": 2029.36,
"end": 2030.84,
"text": " And that's how we do the search."
},
{
"start": 2030.84,
"end": 2032.98,
"text": " Yeah, I actually have a question for you."
},
{
"start": 2032.98,
"end": 2037.8,
"text": " When you're talking to software people and investors, do they get weirded out when you"
},
{
"start": 2037.8,
"end": 2039.72,
"text": " start talking about the real world?"
},
{
"start": 2039.72,
"end": 2042.72,
"text": " When you say the real world?"
},
{
"start": 2042.72,
"end": 2046.24,
"text": " Like when you're talking about a physical object, are people like, what are you talking"
},
{
"start": 2046.24,
"end": 2047.24,
"text": " about?"
},
{
"start": 2047.24,
"end": 2048.2400000000002,
"text": " That's not code."
},
{
"start": 2048.2400000000002,
"end": 2050.2400000000002,
"text": " Like, is that ever a reaction?"
},
{
"start": 2050.2400000000002,
"end": 2052.04,
"text": " Huh, that's interesting."
},
{
"start": 2052.04,
"end": 2059.2400000000002,
"text": " I mean, honestly, I feel like mostly we don't talk to people who really understand what"
},
{
"start": 2059.2400000000002,
"end": 2060.2400000000002,
"text": " we're talking about."
},
{
"start": 2060.2400000000002,
"end": 2064.4,
"text": " I mean, in terms of investors, obviously there's tons of brilliant investors."
},
{
"start": 2064.4,
"end": 2070.48,
"text": " But a lot of times, they are not in the position to like deep dive about what's really going"
},
{
"start": 2070.48,
"end": 2071.48,
"text": " on."
},
{
"start": 2071.48,
"end": 2072.48,
"text": " Right."
},
{
"start": 2072.48,
"end": 2076.96,
"text": " So as long as we can show them, which the nice thing is that the demo part is really"
},
{
"start": 2076.96,
"end": 2077.96,
"text": " simple."
},
{
"start": 2077.96,
"end": 2082.6,
"text": " But the back end of it is just, there's a lot going on."
},
{
"start": 2082.6,
"end": 2086.48,
"text": " So typically, we could just say, OK, look, this is how it works."
},
{
"start": 2086.48,
"end": 2093.36,
"text": " We might pull up our back end to show them this is what's happening, or this is how we"
},
{
"start": 2093.36,
"end": 2098.72,
"text": " train, or these are the different algorithms that we have running."
},
{
"start": 2098.72,
"end": 2101.96,
"text": " But typically, we don't go there."
},
{
"start": 2101.96,
"end": 2105.48,
"text": " And maybe that just means we haven't gone far enough with some of the investors that"
},
{
"start": 2105.48,
"end": 2106.48,
"text": " we've been talking to."
},
{
"start": 2106.48,
"end": 2110.7200000000003,
"text": " But yeah, usually they're like, OK, I get it."
},
{
"start": 2110.7200000000003,
"end": 2112.64,
"text": " I understand generally what's going on here."
},
{
"start": 2112.64,
"end": 2113.64,
"text": " Yeah, makes sense."
},
{
"start": 2113.64,
"end": 2114.64,
"text": " Cool."
},
{
"start": 2114.64,
"end": 2115.92,
"text": " I was just curious."
},
{
"start": 2115.92,
"end": 2118.32,
"text": " There is another question that came across Twitter."
},
{
"start": 2118.32,
"end": 2122.16,
"text": " And Alexis, I think you should take a stab at this one first."
},
{
"start": 2122.16,
"end": 2125.04,
"text": " Somebody asked, they're writing from Austria."
},
{
"start": 2125.04,
"end": 2129,
"text": " And they said how they're on Twitter."
},
{
"start": 2129,
"end": 2130,
"text": " What's their Twitter handle?"
},
{
"start": 2130,
"end": 2131,
"text": " What is their Twitter handle?"
},
{
"start": 2131,
"end": 2132,
"text": " Hold on one second."
},
{
"start": 2132,
"end": 2133,
"text": " All right."
},
{
"start": 2133,
"end": 2136,
"text": " In the meantime, guten tag, Österreich."
},
{
"start": 2136,
"end": 2137.88,
"text": " Yeah, finally."
},
{
"start": 2137.88,
"end": 2141.12,
"text": " OK, this is, I'm going to butcher this."
},
{
"start": 2141.12,
"end": 2142.12,
"text": " OK."
},
{
"start": 2142.12,
"end": 2143.12,
"text": " SEDE1998."
},
{
"start": 2143.12,
"end": 2144.12,
"text": " OK."
},
{
"start": 2144.12,
"end": 2145.12,
"text": " SEDE1998."
},
{
"start": 2145.12,
"end": 2146.12,
"text": " All right."
},
{
"start": 2146.12,
"end": 2150.6,
"text": " And they say, I live in Austria, Innsbruck."
},
{
"start": 2150.6,
"end": 2153.88,
"text": " It is pretty hard to find a co-founder that is great."
},
{
"start": 2153.88,
"end": 2155.6,
"text": " How did you find yours?"
},
{
"start": 2155.6,
"end": 2158.08,
"text": " Ah, OK."
},
{
"start": 2158.08,
"end": 2159.08,
"text": " Well, I..."
},
{
"start": 2159.08,
"end": 2162.72,
"text": " You have people that are looking for co-founders."
},
{
"start": 2162.72,
"end": 2167.04,
"text": " Unfortunately, my story is not very helpful because I met them freshman year of college"
},
{
"start": 2167.04,
"end": 2168.04,
"text": " on move-in day."
},
{
"start": 2168.04,
"end": 2170.72,
"text": " So go to college."
},
{
"start": 2170.72,
"end": 2172.04,
"text": " This is a common issue."
},
{
"start": 2172.04,
"end": 2175.44,
"text": " I'm sure there are some great founders in Innsbruck."
},
{
"start": 2175.44,
"end": 2177.96,
"text": " Maybe Veeam might be a little better."
},
{
"start": 2177.96,
"end": 2184.2,
"text": " But universities are really the best hub, right?"
},
{
"start": 2184.2,
"end": 2189.56,
"text": " What makes so many startup communities great is usually a great school there or schools"
},
{
"start": 2189.56,
"end": 2192.96,
"text": " because it's a bunch of young people who usually don't have anything holding them back from"
},
{
"start": 2192.96,
"end": 2193.96,
"text": " starting a company."
},
{
"start": 2193.96,
"end": 2197.3199999999997,
"text": " Hopefully, they don't have anything sort of dependent on them."
},
{
"start": 2197.3199999999997,
"end": 2201.1,
"text": " And they're thinking and they're doing and they're at this great time in their lives."
},
{
"start": 2201.1,
"end": 2206.56,
"text": " So you can do that traditional stuff whether, I don't know, if you're of the age to be"
},
{
"start": 2206.56,
"end": 2207.56,
"text": " going to school."
},
{
"start": 2207.56,
"end": 2210.52,
"text": " If you're not, I don't know, judging from your username, you're probably right about"
},
{
"start": 2210.52,
"end": 2213.24,
"text": " that point."
},
{
"start": 2213.24,
"end": 2215.3599999999997,
"text": " There are actually more and more meetups than ever."
},
{
"start": 2215.3599999999997,
"end": 2219.8399999999997,
"text": " Like seriously, meetup.org, Hacker News has a bunch of international meetups."
},
{
"start": 2219.8399999999997,
"end": 2224.2799999999997,
"text": " Most of the major cities across the world now have some form of startup weekend that"
},
{
"start": 2224.2799999999997,
"end": 2225.2799999999997,
"text": " shows up there."
},
{
"start": 2225.2799999999997,
"end": 2226.2799999999997,
"text": " Do a startup weekend."
},
{
"start": 2226.2799999999997,
"end": 2227.2799999999997,
"text": " Do a hackathon."
},
{
"start": 2227.2799999999997,
"end": 2228.9599999999996,
"text": " Google is your friend."
},
{
"start": 2228.9599999999996,
"end": 2234.04,
"text": " But there are plenty of chances to meet up in meet space with other people interested"
},
{
"start": 2234.04,
"end": 2235.04,
"text": " in startups."
},
{
"start": 2235.04,
"end": 2236.04,
"text": " So take advantage of that."
},
{
"start": 2236.04,
"end": 2237.04,
"text": " And then there's actually a website."
},
{
"start": 2237.04,
"end": 2239.9599999999996,
"text": " Oh, there's an app for that."
},
{
"start": 2239.9599999999996,
"end": 2240.9599999999996,
"text": " Founder dating."
},
{
"start": 2240.96,
"end": 2243.44,
"text": " Oh, is it like Tinder for…"
},
{
"start": 2243.44,
"end": 2244.44,
"text": " Oh yeah."
},
{
"start": 2244.44,
"end": 2245.44,
"text": " Not Tinder for…"
},
{
"start": 2245.44,
"end": 2247.44,
"text": " Okay, the one I'm thinking of is…"
},
{
"start": 2247.44,
"end": 2250.4,
"text": " No, but it's like speed dating for founders, right?"
},
{
"start": 2250.4,
"end": 2251.4,
"text": " It's like…"
},
{
"start": 2251.4,
"end": 2255.2,
"text": " Yeah, I've started to see more and more founders introduce themselves that way as having met"
},
{
"start": 2255.2,
"end": 2256.2,
"text": " on itinerary."
},
{
"start": 2256.2,
"end": 2257.2,
"text": " I mean, he's 16."
},
{
"start": 2257.2,
"end": 2260.2,
"text": " I don't know if he's ready for that."
},
{
"start": 2260.2,
"end": 2261.2,
"text": " Oh wow."
},
{
"start": 2261.2,
"end": 2262.2,
"text": " Okay."
},
{
"start": 2262.2,
"end": 2265.7200000000003,
"text": " If it's 1998, I'm guessing that he's 16, right?"
},
{
"start": 2265.7200000000003,
"end": 2266.7200000000003,
"text": " Yeah."
},
{
"start": 2266.7200000000003,
"end": 2267.7200000000003,
"text": " Oh wow."
},
{
"start": 2267.7200000000003,
"end": 2268.7200000000003,
"text": " Dude, you just…"
},
{
"start": 2268.7200000000003,
"end": 2270.6,
"text": " Or you, whoever you are, male or female."
},
{
"start": 2270.6,
"end": 2273.3199999999997,
"text": " It's so early to be thinking of starting a startup, but good for you."
},
{
"start": 2273.3199999999997,
"end": 2274.3199999999997,
"text": " Great."
},
{
"start": 2274.3199999999997,
"end": 2275.3199999999997,
"text": " I have a childhood first too."
},
{
"start": 2275.3199999999997,
"end": 2276.3199999999997,
"text": " I'm looking at his website."
},
{
"start": 2276.3199999999997,
"end": 2277.3199999999997,
"text": " I think he has a startup."
},
{
"start": 2277.3199999999997,
"end": 2278.3199999999997,
"text": " It's called Log You In."
},
{
"start": 2278.3199999999997,
"end": 2279.3199999999997,
"text": " It seems pretty…"
},
{
"start": 2279.3199999999997,
"end": 2280.3199999999997,
"text": " I don't know what it is, what it does."
},
{
"start": 2280.3199999999997,
"end": 2281.3199999999997,
"text": " I thought it'd be really cool."
},
{
"start": 2281.3199999999997,
"end": 2282.3199999999997,
"text": " Great."
},
{
"start": 2282.3199999999997,
"end": 2286.52,
"text": " All right, tweet at me and I'll try to help."
},
{
"start": 2286.52,
"end": 2290.92,
"text": " The thing is, I mean, actually you all at PartPick have a great version of this story"
},
{
"start": 2290.92,
"end": 2294.64,
"text": " because this is the other common way a founder meetup happens."
},
{
"start": 2294.64,
"end": 2295.64,
"text": " Yeah."
},
{
"start": 2295.64,
"end": 2299.52,
"text": " So Jason and I worked together."
},
{
"start": 2299.52,
"end": 2304.2,
"text": " Basically it's funny because we actually weren't in the same office, but we were really"
},
{
"start": 2304.2,
"end": 2306.02,
"text": " passionate about the same thing."
},
{
"start": 2306.02,
"end": 2308.84,
"text": " So Jason recruited…"
},
{
"start": 2308.84,
"end": 2310.5,
"text": " This is a funny story."
},
{
"start": 2310.5,
"end": 2321.7599999999998,
"text": " So Jason recruited me to join his team, which was our kind of 20% projects around diversity"
},
{
"start": 2321.7599999999998,
"end": 2329.18,
"text": " and basically getting more minority owned businesses using Google products."
},
{
"start": 2329.18,
"end": 2331.48,
"text": " So this is when we were both at Google."
},
{
"start": 2331.48,
"end": 2337.48,
"text": " And he heard about me because I got Howard, which I went to Howard, go Bison."
},
{
"start": 2337.48,
"end": 2343.96,
"text": " I got Howard using Google Apps when I was still a student after my internship at Google."
},
{
"start": 2343.96,
"end": 2347.7599999999998,
"text": " And so I think I had created a little buzz for myself."
},
{
"start": 2347.7599999999998,
"end": 2352.3599999999997,
"text": " And Jason was like, hey, I'm the popular dude around here."
},
{
"start": 2352.3599999999997,
"end": 2353.3599999999997,
"text": " Who's this girl?"
},
{
"start": 2353.3599999999997,
"end": 2354.3599999999997,
"text": " So…"
},
{
"start": 2354.3599999999997,
"end": 2355.3599999999997,
"text": " What's the problem with that?"
},
{
"start": 2355.36,
"end": 2362.56,
"text": " So he kind of… he had called me up even before I got… like even before my first"
},
{
"start": 2362.56,
"end": 2370,
"text": " day starting full time at Google, he recruited me to join the effort around getting more"
},
{
"start": 2370,
"end": 2373.04,
"text": " minority owned businesses using Google tools."
},
{
"start": 2373.04,
"end": 2379.2400000000002,
"text": " So we started working together basically when I first got to Google."
},
{
"start": 2379.24,
"end": 2387.7999999999997,
"text": " And we made it our mission to take what I had done at Howard and do that at all historically"
},
{
"start": 2387.7999999999997,
"end": 2389.7599999999998,
"text": " black colleges and universities."
},
{
"start": 2389.7599999999998,
"end": 2390.7599999999998,
"text": " And we had a lot of success."
},
{
"start": 2390.7599999999998,
"end": 2396.64,
"text": " We got like around 25, 30 HBCUs transitioned to Google Apps."
},
{
"start": 2396.64,
"end": 2399.52,
"text": " Not just like considering it, but actually moved over."
},
{
"start": 2399.52,
"end": 2400.52,
"text": " So…"
},
{
"start": 2400.52,
"end": 2401.52,
"text": " Within a year."
},
{
"start": 2401.52,
"end": 2403.4399999999996,
"text": " Yeah, within a year."
},
{
"start": 2403.4399999999996,
"end": 2404.4399999999996,
"text": " So…"
},
{
"start": 2404.4399999999996,
"end": 2407.68,
"text": " Like as an aside to our day jobs."
},
{
"start": 2407.68,
"end": 2408.68,
"text": " Right."
},
{
"start": 2408.68,
"end": 2410.56,
"text": " This was neither one of our day jobs."
},
{
"start": 2410.56,
"end": 2413.8799999999997,
"text": " So we discovered, okay, we work really well together."
},
{
"start": 2413.8799999999997,
"end": 2418.72,
"text": " And actually in this case, we're still not in the same place every day."
},
{
"start": 2418.72,
"end": 2424.8399999999997,
"text": " So that was kind of a good, I guess, practice for part pick because in a sense, we're"
},
{
"start": 2424.8399999999997,
"end": 2429.3999999999996,
"text": " still doing the same thing because Jason's based in New York and I'm in Atlanta."
},
{
"start": 2429.3999999999996,
"end": 2434.7599999999998,
"text": " So yeah, that's how we met and got started and we became really great friends."
},
{
"start": 2434.7599999999998,
"end": 2438.6,
"text": " And he's one of the first people I called when I had the idea."
},
{
"start": 2438.6,
"end": 2439.6,
"text": " Actually I'll say this."
},
{
"start": 2439.6,
"end": 2445.16,
"text": " I say that a lot, but the real story is I was frustrated at McMaster and I was talking"
},
{
"start": 2445.16,
"end": 2446.72,
"text": " to Jason and telling him about it."
},
{
"start": 2446.72,
"end": 2452.7599999999998,
"text": " And he was like, why don't you try to think of something that will make your time go by,"
},
{
"start": 2452.7599999999998,
"end": 2453.7599999999998,
"text": " really?"
},
{
"start": 2453.7599999999998,
"end": 2457.3199999999997,
"text": " And I was like, that's a good point."
},
{
"start": 2457.3199999999997,
"end": 2461.36,
"text": " And so that's kind of how things really got started."
},
{
"start": 2461.36,
"end": 2465.7599999999998,
"text": " And when I was like, ah, this is what I need to do, I called Jason and he was working at"
},
{
"start": 2465.7599999999998,
"end": 2466.7599999999998,
"text": " Shazam."
},
{
"start": 2466.76,
"end": 2473.0400000000004,
"text": " And he was like, you guys know about recognition stuff."
},
{
"start": 2473.0400000000004,
"end": 2474.0400000000004,
"text": " What are you doing?"
},
{
"start": 2474.0400000000004,
"end": 2475.0400000000004,
"text": " Give me the algorithms."
},
{
"start": 2475.0400000000004,
"end": 2477.88,
"text": " Yeah, give me the stuff."
},
{
"start": 2477.88,
"end": 2481.4,
"text": " Those geniuses come up with ways to recognize music."
},
{
"start": 2481.4,
"end": 2482.92,
"text": " Let's do it for parts."
},
{
"start": 2482.92,
"end": 2486.2000000000003,
"text": " So yeah, that's kind of how we got started."
},
{
"start": 2486.2000000000003,
"end": 2488.92,
"text": " And then we found our technical team."
},
{
"start": 2488.92,
"end": 2495.32,
"text": " I just started being really creepy and hanging out at Georgia Tech and meeting people like,"
},
{
"start": 2495.32,
"end": 2496.88,
"text": " what's up?"
},
{
"start": 2496.88,
"end": 2503.0800000000004,
"text": " But that kind of parlayed into us building relationships and bringing people on board."
},
{
"start": 2503.0800000000004,
"end": 2505.0800000000004,
"text": " So that's our story."
},
{
"start": 2505.0800000000004,
"end": 2506.8,
"text": " So there you go."
},
{
"start": 2506.8,
"end": 2515.2400000000002,
"text": " Go to college, get a job, or just hang out at a college or a meetup."
},
{
"start": 2515.2400000000002,
"end": 2519.96,
"text": " Just be aggressively cool and have people come to you."
},
{
"start": 2519.96,
"end": 2520.96,
"text": " Is that what you do?"
},
{
"start": 2520.96,
"end": 2524.2400000000002,
"text": " And then find the people that are cool and go to them."
},
{
"start": 2524.24,
"end": 2529.7599999999998,
"text": " And then once you go to them, they come back to you later."
},
{
"start": 2529.7599999999998,
"end": 2537.2799999999997,
"text": " You close your laptop, you go outside, and you experience the world."
},
{
"start": 2537.2799999999997,
"end": 2538.7999999999997,
"text": " Meet people, talk to people."
},
{
"start": 2538.7999999999997,
"end": 2543.4399999999996,
"text": " You put on your Oculus Rift."
},
{
"start": 2543.4399999999996,
"end": 2545.56,
"text": " And your robe and wizard hat."
},
{
"start": 2545.56,
"end": 2546.56,
"text": " Wow."
},
{
"start": 2546.56,
"end": 2551.72,
"text": " That's how Steven finds his co-founders."
},
{
"start": 2551.72,
"end": 2555.3999999999996,
"text": " That is how you found me."
},
{
"start": 2555.3999999999996,
"end": 2557.3999999999996,
"text": " Yeah, precisely."
},
{
"start": 2557.3999999999996,
"end": 2558.3999999999996,
"text": " Cool."
},
{
"start": 2558.3999999999996,
"end": 2566.2,
"text": " I think we're coming up on an hour."
},
{
"start": 2566.2,
"end": 2568.3599999999997,
"text": " We're coming up on an hour, which is great."
},
{
"start": 2568.3599999999997,
"end": 2570.48,
"text": " I think this was a great discussion."
},
{
"start": 2570.48,
"end": 2571.48,
"text": " Cool."
},
{
"start": 2571.48,
"end": 2580.12,
"text": " Does anyone have any final thoughts or anything to say before I stop this broadcast?"
},
{
"start": 2580.12,
"end": 2583.3199999999997,
"text": " Well I'm going to say something a little bit unrelated to Parfait."
},
{
"start": 2583.3199999999997,
"end": 2589.72,
"text": " But I'm from Kansas City, so go Royals."
},
{
"start": 2589.72,
"end": 2590.72,
"text": " Nice plug."
},
{
"start": 2590.72,
"end": 2591.72,
"text": " Had to."
},
{
"start": 2591.72,
"end": 2593.72,
"text": " I do that every year."
},
{
"start": 2593.72,
"end": 2594.72,
"text": " Just for parity."
},
{
"start": 2594.72,
"end": 2595.72,
"text": " Go other teams."
},
{
"start": 2595.72,
"end": 2596.72,
"text": " Yeah."
},
{
"start": 2596.72,
"end": 2608.3599999999997,
"text": " I still, the very doubt is out for me about whether or not baseball is really a sport."
},
{
"start": 2608.36,
"end": 2611.56,
"text": " Probably because if one of your, look I'm going to get a lot of flack on Twitter for"
},
{
"start": 2611.56,
"end": 2612.56,
"text": " this."
},
{
"start": 2612.56,
"end": 2613.56,
"text": " You can't do it in Japan."
},
{
"start": 2613.56,
"end": 2614.56,
"text": " Watch out."
},
{
"start": 2614.56,
"end": 2615.56,
"text": " No, sorry."
},
{
"start": 2615.56,
"end": 2620.36,
"text": " Baseball is the one where all the fat guys stand on the dirt."
},
{
"start": 2620.36,
"end": 2621.36,
"text": " Exactly."
},
{
"start": 2621.36,
"end": 2625.56,
"text": " If one of the greatest baseball players ever in America was an overweight alcoholic, is"
},
{
"start": 2625.56,
"end": 2627.36,
"text": " that really a sport?"
},
{
"start": 2627.36,
"end": 2629,
"text": " Fat guys need a chance too."
},
{
"start": 2629,
"end": 2630.56,
"text": " No, I know."
},
{
"start": 2630.56,
"end": 2634.6,
"text": " But there are plenty of great roles to play in football for instance."
},
{
"start": 2634.6,
"end": 2637.28,
"text": " And again, Jewel, I'm sorry about last Sunday."
},
{
"start": 2637.28,
"end": 2638.28,
"text": " Oh no."
},
{
"start": 2638.28,
"end": 2639.28,
"text": " That's a no there."
},
{
"start": 2639.28,
"end": 2644,
"text": " But yesterday, that was pretty legit."
},
{
"start": 2644,
"end": 2645,
"text": " I was really surprised."
},
{
"start": 2645,
"end": 2646,
"text": " Yeah, that was a great game."
},
{
"start": 2646,
"end": 2647,
"text": " That Redskins game was great."
},
{
"start": 2647,
"end": 2648,
"text": " Good boy."
},
{
"start": 2648,
"end": 2649,
"text": " Hold 45."
},
{
"start": 2649,
"end": 2650,
"text": " Yeah, that's good."
},
{
"start": 2650,
"end": 2657.92,
"text": " The Titans are continuing to disappoint me every single week."
},
{
"start": 2657.92,
"end": 2658.92,
"text": " And the Falcons are no better."
},
{
"start": 2658.92,
"end": 2659.92,
"text": " So yeah."
},
{
"start": 2659.92,
"end": 2663.8,
"text": " Sorry, there's room on this bandwagon."
},
{
"start": 2663.8,
"end": 2664.8,
"text": " We're just getting started."
},
{
"start": 2664.8,
"end": 2666.8,
"text": " No, I will never join."
},
{
"start": 2666.8,
"end": 2668.8,
"text": " You went to school in DC."
},
{
"start": 2668.8,
"end": 2669.8,
"text": " Anyway."
},
{
"start": 2669.8,
"end": 2672.8,
"text": " I did, but just now."
},
{
"start": 2672.8,
"end": 2677.1600000000003,
"text": " For anybody else out there watching that hasn't seen the episode yet, do you guys want to"
},
{
"start": 2677.1600000000003,
"end": 2683.6000000000004,
"text": " give them a favorite moment to look out for or a preface to it?"
},
{
"start": 2683.6000000000004,
"end": 2689.7200000000003,
"text": " I just think it is so, not just because I'm in it, but I'm just really impressed by the"
},
{
"start": 2689.7200000000003,
"end": 2693.1200000000003,
"text": " production and it's just really well done."
},
{
"start": 2693.12,
"end": 2698.48,
"text": " I was just like, man, I can't believe I'm just a part of this great stuff."
},
{
"start": 2698.48,
"end": 2700.48,
"text": " This is good stuff."
},
{
"start": 2700.48,
"end": 2707.3199999999997,
"text": " Also, I wasn't really sure the direction it was going to go, but I think you guys did"
},
{
"start": 2707.3199999999997,
"end": 2714.96,
"text": " a really great job of covering really the story, how it is for us right now, which I"
},
{
"start": 2714.96,
"end": 2719.8399999999997,
"text": " think a lot of people don't really get to see this segment of the journey."
},
{
"start": 2719.84,
"end": 2724.4,
"text": " As much as for me it feels like, oh, this is so hard."
},
{
"start": 2724.4,
"end": 2726.84,
"text": " I just want to get over this part of it."
},
{
"start": 2726.84,
"end": 2733.2000000000003,
"text": " It is nice even just to see, okay, this is part of the journey."
},
{
"start": 2733.2000000000003,
"end": 2738.7200000000003,
"text": " At least now people know we're still pressing, we're still going, and we're going to make"
},
{
"start": 2738.7200000000003,
"end": 2739.7200000000003,
"text": " it."
},
{
"start": 2739.7200000000003,
"end": 2740.7200000000003,
"text": " Bye, Kelly."
},
{
"start": 2740.7200000000003,
"end": 2746.84,
"text": " Thank you for letting us capture that part, too."
},
{
"start": 2746.84,
"end": 2748.4,
"text": " It's not a lot of people get to see that."
},
{
"start": 2748.4,
"end": 2751.32,
"text": " I think it's really helpful for a lot of people, too."
},
{
"start": 2751.32,
"end": 2752.32,
"text": " Thank you."
},
{
"start": 2752.32,
"end": 2755.1600000000003,
"text": " I thought it was really brave and really cool."
},
{
"start": 2755.1600000000003,
"end": 2756.1600000000003,
"text": " Great."
},
{
"start": 2756.1600000000003,
"end": 2757.1600000000003,
"text": " Awesome."
},
{
"start": 2757.1600000000003,
"end": 2760.6800000000003,
"text": " Wait, we have one question from Twitter that I think we should answer."
},
{
"start": 2760.6800000000003,
"end": 2768.6800000000003,
"text": " Alexis, Kunit Thakkar is asking, what is on your head, a crown, a VHS player?"
},
{
"start": 2768.6800000000003,
"end": 2770.64,
"text": " No because I didn't draw it, Kunit."
},
{
"start": 2770.64,
"end": 2771.64,
"text": " I'm sorry."
},
{
"start": 2771.64,
"end": 2774.2400000000002,
"text": " I think that was Kirk, a terrible artist."
},
{
"start": 2774.24,
"end": 2779.9599999999996,
"text": " I think it's a crown and a VHS player."
},
{
"start": 2779.9599999999996,
"end": 2782.9599999999996,
"text": " It's whatever you want it to be."
},
{
"start": 2782.9599999999996,
"end": 2783.9599999999996,
"text": " Cool."
},
{
"start": 2783.9599999999996,
"end": 2784.9599999999996,
"text": " All right, guys."
},
{
"start": 2784.9599999999996,
"end": 2785.9599999999996,
"text": " All right, cool."
},
{
"start": 2785.9599999999996,
"end": 2794,
"text": " Well, to everyone watching, assuming you haven't seen the episode, you can go to YouTube.com"
},
{
"start": 2794,
"end": 2797.52,
"text": " slash The Verge or you can just Google search Small Empires."
},
{
"start": 2797.52,
"end": 2798.52,
"text": " It's up on TheVerge.com."
},
{
"start": 2798.52,
"end": 2800.68,
"text": " It's up on YouTube."
},
{
"start": 2800.68,
"end": 2803.72,
"text": " Also season one is available on the internet to watch."
},
{
"start": 2803.72,
"end": 2806.7599999999998,
"text": " There's a bunch of great episodes there."
},
{
"start": 2806.7599999999998,
"end": 2809.04,
"text": " And we'll be back next week."
},
{
"start": 2809.04,
"end": 2814.2799999999997,
"text": " We're doing another Hangout and another episode of Small Empires will be out next week, too."
},
{
"start": 2814.2799999999997,
"end": 2822.56,
"text": " Thanks to Alexis and Jason and Kirk and everyone else for joining us."
},
{
"start": 2822.56,
"end": 2823.56,
"text": " And yeah, cool."
},
{
"start": 2823.56,
"end": 2824.56,
"text": " We'll see you guys soon."
},
{
"start": 2824.56,
"end": 2825.56,
"text": " Thanks."
},
{
"start": 2825.56,
"end": 2826.56,
"text": " Bye."
},
{
"start": 2826.56,
"end": 2827.56,
"text": " Thank you."
},
{
"start": 2827.56,
"end": 2838.74,
"text": " Nice to see you."
},
{
"start": 2838.74,
"end": 2846.02,
"text": " Get some rest."
},
{
"start": 2846.02,
"end": 2854.1,
"text": " I'm certainly hungry."
}
] |
C1tCYNMzF6k | Lollipop is coming, and it's the biggest redesign of Android in years. It's got an all-new look and it's called Material Design, and it turns pixels on your screen into magic paper. It's beautiful and powerful, but it's not the whole story. There are dozens of little tweaks and tricks to discover, and at Google's headquarters in Mountain View, we got a sneak preview of a few of them from the team who built it. Here are the best new features in Android Lollipop. Setting up a new Android device is usually a pain, but there's a new tap-and-go feature where you can use NFC and Bluetooth to automatically transfer all of your settings from your old phone to your new one. For the Nexus 6, Google shamelessly borrowed a few features from Motorola. The first lets you wake the phone just by saying, OK Google, what's the weather like tomorrow? There's also an ambient display which lets you see notifications on your lock screen in a low-power mode right as they come in. In that state, I can read it, I can immediately dismiss it. It's pretty convenient. You missed a call from Sundar, you should probably get him back. I don't want to know what that's about. Double tap to wake is also a Nexus feature now, though we only saw it work on the Nexus 9 tablet. But there are a few other lock screen tricks. Face unlock is a lot smarter now. It works in the background when you're looking at your lock screen so you don't have to wait for it. Plus, if you have a Bluetooth device, you can set that as a way to automatically unlock your phone. Oh, Lollipop also does a better job encrypting the device right out of the factory. Notifications are better in general too. They appear right on the lock screen where you can expand them or dismiss them. But the best new improvement is priority notifications. It's a little like Do Not Disturb on the iPhone, but it's way smarter. You can set certain apps to notify you and block the rest. It even lets you set a timer in case you're the kind of person who forgets to turn off silent mode. And if you're worried about privacy, you can set certain apps to only display redacted notifications on the lock screen so their actual content is private. But the security features don't end there. Google's also added a thing called guest mode so you can share your tablet safely with your friends. But if guest mode is too complicated, you can also pin apps. Once activated, you can lock Android into a single app so your kids can't get into your email. It's similar to what you can do on iOS, but it's much more intuitive. Lollipop is also better about quick settings. It's all on one pane now and you can quickly toggle stuff and adjust your brightness, which by the way is way smarter about the ambient light around you. Overall though, the main thing you'll notice is that Lollipop is brighter and just plain prettier. Even the contact cards are neat. They pick up accent colors from a photo that turn them into a perfect shade of red to match lipstick or orange to match a sweater. Some of the stuff that looks better also just works better. What you used to know as multitasking is now called overview, where you can swipe apps away. But apps can now have multiple cards so you can switch between an email and your inbox without closing either. Google tells us that there are 7,000 APIs for developers inside Lollipop. And there's also stuff like Project Volta, which is supposed to give battery life a major boost. There are lots of other improvements to other areas that we haven't even officially seen yet too, like Gmail, Calendar, and a messaging app. Overall, Lollipop is the biggest change to Android since Ice Cream Sandwich in 2011. It's a big deal and we'll have a full review in the near future. | [
{
"start": 0,
"end": 4.88,
"text": " Lollipop is coming, and it's the biggest redesign of Android in years."
},
{
"start": 4.88,
"end": 8.56,
"text": " It's got an all-new look and it's called Material Design, and it turns pixels on your screen"
},
{
"start": 8.56,
"end": 10.06,
"text": " into magic paper."
},
{
"start": 10.06,
"end": 12.6,
"text": " It's beautiful and powerful, but it's not the whole story."
},
{
"start": 12.6,
"end": 15.44,
"text": " There are dozens of little tweaks and tricks to discover, and at Google's headquarters"
},
{
"start": 15.44,
"end": 18.88,
"text": " in Mountain View, we got a sneak preview of a few of them from the team who built it."
},
{
"start": 18.88,
"end": 22.32,
"text": " Here are the best new features in Android Lollipop."
},
{
"start": 22.32,
"end": 25.82,
"text": " Setting up a new Android device is usually a pain, but there's a new tap-and-go feature"
},
{
"start": 25.82,
"end": 29.84,
"text": " where you can use NFC and Bluetooth to automatically transfer all of your settings from your old"
},
{
"start": 29.84,
"end": 31.14,
"text": " phone to your new one."
},
{
"start": 31.14,
"end": 34.48,
"text": " For the Nexus 6, Google shamelessly borrowed a few features from Motorola."
},
{
"start": 34.48,
"end": 36.56,
"text": " The first lets you wake the phone just by saying,"
},
{
"start": 36.56,
"end": 41.76,
"text": " OK Google, what's the weather like tomorrow?"
},
{
"start": 41.76,
"end": 45.120000000000005,
"text": " There's also an ambient display which lets you see notifications on your lock screen"
},
{
"start": 45.120000000000005,
"end": 47.260000000000005,
"text": " in a low-power mode right as they come in."
},
{
"start": 47.260000000000005,
"end": 50.84,
"text": " In that state, I can read it, I can immediately dismiss it."
},
{
"start": 50.84,
"end": 51.84,
"text": " It's pretty convenient."
},
{
"start": 51.84,
"end": 54.519999999999996,
"text": " You missed a call from Sundar, you should probably get him back."
},
{
"start": 54.519999999999996,
"end": 57.68,
"text": " I don't want to know what that's about."
},
{
"start": 57.68,
"end": 62.08,
"text": " Double tap to wake is also a Nexus feature now, though we only saw it work on the Nexus"
},
{
"start": 62.08,
"end": 63.08,
"text": " 9 tablet."
},
{
"start": 63.08,
"end": 65.12,
"text": " But there are a few other lock screen tricks."
},
{
"start": 65.12,
"end": 66.6,
"text": " Face unlock is a lot smarter now."
},
{
"start": 66.6,
"end": 69.48,
"text": " It works in the background when you're looking at your lock screen so you don't have to wait"
},
{
"start": 69.48,
"end": 70.48,
"text": " for it."
},
{
"start": 70.48,
"end": 73.56,
"text": " Plus, if you have a Bluetooth device, you can set that as a way to automatically unlock"
},
{
"start": 73.56,
"end": 74.56,
"text": " your phone."
},
{
"start": 74.56,
"end": 78.36,
"text": " Oh, Lollipop also does a better job encrypting the device right out of the factory."
},
{
"start": 78.36,
"end": 79.72,
"text": " Notifications are better in general too."
},
{
"start": 79.72,
"end": 83.08,
"text": " They appear right on the lock screen where you can expand them or dismiss them."
},
{
"start": 83.08,
"end": 85.78,
"text": " But the best new improvement is priority notifications."
},
{
"start": 85.78,
"end": 89.16,
"text": " It's a little like Do Not Disturb on the iPhone, but it's way smarter."
},
{
"start": 89.16,
"end": 91.92,
"text": " You can set certain apps to notify you and block the rest."
},
{
"start": 91.92,
"end": 94.92,
"text": " It even lets you set a timer in case you're the kind of person who forgets to turn off"
},
{
"start": 94.92,
"end": 96.1,
"text": " silent mode."
},
{
"start": 96.1,
"end": 99.64,
"text": " And if you're worried about privacy, you can set certain apps to only display redacted"
},
{
"start": 99.64,
"end": 103.04,
"text": " notifications on the lock screen so their actual content is private."
},
{
"start": 103.04,
"end": 104.92,
"text": " But the security features don't end there."
},
{
"start": 104.92,
"end": 108.52000000000001,
"text": " Google's also added a thing called guest mode so you can share your tablet safely with your"
},
{
"start": 108.52000000000001,
"end": 109.52000000000001,
"text": " friends."
},
{
"start": 109.52000000000001,
"end": 112.56,
"text": " But if guest mode is too complicated, you can also pin apps."
},
{
"start": 112.56,
"end": 115.96000000000001,
"text": " Once activated, you can lock Android into a single app so your kids can't get into your"
},
{
"start": 115.96000000000001,
"end": 116.96000000000001,
"text": " email."
},
{
"start": 116.96000000000001,
"end": 120,
"text": " It's similar to what you can do on iOS, but it's much more intuitive."
},
{
"start": 120,
"end": 121.98,
"text": " Lollipop is also better about quick settings."
},
{
"start": 121.98,
"end": 125.76,
"text": " It's all on one pane now and you can quickly toggle stuff and adjust your brightness, which"
},
{
"start": 125.76,
"end": 128.84,
"text": " by the way is way smarter about the ambient light around you."
},
{
"start": 128.84,
"end": 132.04,
"text": " Overall though, the main thing you'll notice is that Lollipop is brighter and just plain"
},
{
"start": 132.04,
"end": 133.04,
"text": " prettier."
},
{
"start": 133.04,
"end": 134.4,
"text": " Even the contact cards are neat."
},
{
"start": 134.4,
"end": 137.96,
"text": " They pick up accent colors from a photo that turn them into a perfect shade of red to match"
},
{
"start": 137.96,
"end": 140.48000000000002,
"text": " lipstick or orange to match a sweater."
},
{
"start": 140.48,
"end": 142.88,
"text": " Some of the stuff that looks better also just works better."
},
{
"start": 142.88,
"end": 146.6,
"text": " What you used to know as multitasking is now called overview, where you can swipe apps"
},
{
"start": 146.6,
"end": 147.6,
"text": " away."
},
{
"start": 147.6,
"end": 151.51999999999998,
"text": " But apps can now have multiple cards so you can switch between an email and your inbox"
},
{
"start": 151.51999999999998,
"end": 152.67999999999998,
"text": " without closing either."
},
{
"start": 152.67999999999998,
"end": 157.04,
"text": " Google tells us that there are 7,000 APIs for developers inside Lollipop."
},
{
"start": 157.04,
"end": 160.2,
"text": " And there's also stuff like Project Volta, which is supposed to give battery life a major"
},
{
"start": 160.2,
"end": 161.2,
"text": " boost."
},
{
"start": 161.2,
"end": 164,
"text": " There are lots of other improvements to other areas that we haven't even officially seen"
},
{
"start": 164,
"end": 167.51999999999998,
"text": " yet too, like Gmail, Calendar, and a messaging app."
},
{
"start": 167.52,
"end": 172.36,
"text": " Overall, Lollipop is the biggest change to Android since Ice Cream Sandwich in 2011."
},
{
"start": 172.36,
"end": 198.44000000000003,
"text": " It's a big deal and we'll have a full review in the near future."
}
] |
Vo3jj4GvEG0 | This is Dan Seifer with The Verge. I'm here at Motorola and Verizon's New York event to announce the Motorola Droid Turbo. The Droid Turbo is the latest in the line of Droid smartphones from Motorola and Verizon. It's kind of like a Moto X on steroids. This particular one will be replacing the Droid Ultra in the Droid lineup. It has a 5.2 inch Quad HD display, so it's a higher resolution screen than the Moto X. It's also powered by a new Snapdragon 805 processor, which is faster than the Moto X. It's got a 21 megapixel camera on the back, which is higher resolution than the Moto X. And it's got a 3900 milliamp hour battery, which is much larger than the one available in the Moto X. And Verizon and Motorola say that this should last about 48 hours between charges, very similar to last year's Droid Max. It also supports a turbo charging feature, which will come with a charger in the box that will give you 8 hours of battery life on 15 minutes of charging. Otherwise, it's very similar to the Moto X as far as software and features go. It's running Android 4.4. It's going to be upgraded to 5.0 Lollipop at some point in the future. It's got a lot of the similar Motorola features like the quick launch camera, the voice controls, and the active display features for notifications. But it's different as it's got capacitive keys underneath the display here as opposed to the on-screen buttons. This guy is going to be available starting this Thursday, October 30th. You'll be able to get a 32 gigabyte version for $199 on contract or a 64 gigabyte version for $249. The 32 gigabyte version is going to come in three different colors, a metallic black, metallic red, and this new ballistic nylon, which is actually a nylon finish. It's really weird, really different. Not sure how it's going to last over time. The 64 gigabyte version is only going to be available in this black ballistic nylon, but you'll be able to get the 32 gigabyte model in the other three colors. So there you go. That's a quick look at the Motorola Droid Turbo for Verizon Wireless. | [
{
"start": 0,
"end": 5.68,
"text": " This is Dan Seifer with The Verge. I'm here at Motorola and Verizon's New York event to announce the"
},
{
"start": 5.68,
"end": 12,
"text": " Motorola Droid Turbo. The Droid Turbo is the latest in the line of Droid smartphones from Motorola and Verizon."
},
{
"start": 14,
"end": 22,
"text": " It's kind of like a Moto X on steroids. This particular one will be replacing the Droid Ultra in the Droid lineup."
},
{
"start": 22,
"end": 26.64,
"text": " It has a 5.2 inch Quad HD display, so it's a higher resolution screen than the Moto X."
},
{
"start": 26.64,
"end": 31.36,
"text": " It's also powered by a new Snapdragon 805 processor, which is faster than the Moto X."
},
{
"start": 31.36,
"end": 35.84,
"text": " It's got a 21 megapixel camera on the back, which is higher resolution than the Moto X."
},
{
"start": 35.84,
"end": 42,
"text": " And it's got a 3900 milliamp hour battery, which is much larger than the one available in the Moto X."
},
{
"start": 42,
"end": 48.32,
"text": " And Verizon and Motorola say that this should last about 48 hours between charges, very similar to last year's Droid Max."
},
{
"start": 48.32,
"end": 53.120000000000005,
"text": " It also supports a turbo charging feature, which will come with a charger in the box that will give you"
},
{
"start": 53.12,
"end": 57.44,
"text": " 8 hours of battery life on 15 minutes of charging."
},
{
"start": 57.44,
"end": 62.239999999999995,
"text": " Otherwise, it's very similar to the Moto X as far as software and features go. It's running Android 4.4."
},
{
"start": 62.239999999999995,
"end": 66,
"text": " It's going to be upgraded to 5.0 Lollipop at some point in the future."
},
{
"start": 66,
"end": 73.75999999999999,
"text": " It's got a lot of the similar Motorola features like the quick launch camera, the voice controls, and the active display features for notifications."
},
{
"start": 73.75999999999999,
"end": 79.44,
"text": " But it's different as it's got capacitive keys underneath the display here as opposed to the on-screen buttons."
},
{
"start": 79.44,
"end": 90.48,
"text": " This guy is going to be available starting this Thursday, October 30th. You'll be able to get a 32 gigabyte version for $199 on contract or a 64 gigabyte version for $249."
},
{
"start": 90.48,
"end": 100.4,
"text": " The 32 gigabyte version is going to come in three different colors, a metallic black, metallic red, and this new ballistic nylon, which is actually a nylon finish."
},
{
"start": 100.4,
"end": 106.16,
"text": " It's really weird, really different. Not sure how it's going to last over time."
},
{
"start": 106.16,
"end": 112.88,
"text": " The 64 gigabyte version is only going to be available in this black ballistic nylon, but you'll be able to get the 32 gigabyte model in the other three colors."
},
{
"start": 112.88,
"end": 136.72,
"text": " So there you go. That's a quick look at the Motorola Droid Turbo for Verizon Wireless."
}
] |
gYOVGVmWc5U | Welcome to season two of Small Empires in Atlanta. We can edit this. I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I went on a 200 event book tour and met people building small empires all across North America. Now I'm back with a new season, revisiting some of my favorite stops from the tour. A new startup has three basic choices to get funded. If you have the cash on hand and can create a profitable business, bootstrapping is one option. Bank loans are another popular method, but they require interest payments that can drain your resources. The third option, popular in the tech sector, is taking venture capital. With venture capital, a startup doesn't pay interest, but it exchanges a portion of its company's stock in return for the cash. PartPick, a visual learning startup from Atlanta, is looking to raise its first round of funding, known in the business as a seed round. It will have to court investors and sell them on its potential for explosive growth, because the early stage venture business is based on returning ten times what is invested. We're here in midtown Atlanta, just across the street from Georgia Tech and the Tech Square. I'm very excited because we're going to be visiting a startup in a co-working space that's part of an old hotel called the Biltmore. Now this is an awesome startup called PartPick, which is at a really pivotal moment that most people never get to see. They're right in the middle of raising their seed round of funding. So I was working at a big industrial distributor, and I was doing sales management there. Really shortly into my time working there, I got very frustrated because I had to fill all of the angry phone calls from customers who we'd sent the wrong parts out to. So let's just say you need to fix something. My vacuum cleaning robot? The machine that makes my vacuum cleaning robots? Yes, the machine that makes your vacuum cleaning robots. Let's say you need to fix that. It's broken, it's down, you need to find a replacement part for it. So you call Langmaster Car. You wouldn't have a part number because typically things that are coming off machines don't have anything on them, or it's been rubbed off, maybe older. So you'd have to say, oh, it's silver, it's kind of round. The people on my team would do their best to try to help you. So they would ask you certain questions, try to figure out what category it might be in. They'd use this catalog. I saw this on stage. You were holding this dead tree mass. It looked like a phone book. Yeah, and they literally use it to find things. And this is 2014. Yes, and so I started thinking about, okay, this isn't going to work for me. I'm not going to be able to survive it, so I have to come up with something to make this better. Part Pick is visual search for replacement parts, and we are changing the way the industrial distribution market sells parts. So we're talking about physical widgets, like my widget is broken, I need a new one. I don't know what it is. I'm holding it here. And this is a way to instantly take a photo of it and find out what it is and where to get it. Yes. So how did you get the next piece of motion? You're literally right now across the street from Georgia Tech. Yeah, so I really just started hanging out there. I was studying for the GMAT, and I had a friend who went there and just let me into the library. But then I started seeing these posters around campus for different clubs. Like, if you're interested, come by, different speakers, things like that. And so I started to go to those and talk a little bit about this idea I have. And just enough to get introduced to people who are in computer vision, machine learning, those departments. One introduction after another leads to me meeting my technical team. How did Juul rope you into this? It was actually very easy. Juul and I worked together when we were at Google. We worked on a side hustle, a 20% project, as they call it. And we were extremely successful. We won business awards from Google because of the work that we did. Juul is one of my best friends now, and it's really easy to work with her. And so when she had this idea, we sat down, we talked it through, and it wasn't long before we said that we're just going to solve this problem. All right, let's see this in action. Awesome. This is a thing. Is that the technical thing? I would give you 50 bucks if you were able to tell me what that was. All right. Oh, okay. All right. It's some kind of a button. I don't know. What is it? I guess we'll ask PartPic. Let's find out. So navigate to the PartPic home screen, tap on the icon, get a nice focused picture, confirm the photo. So now it's uploading into our database. You see it's searching. And within a few seconds, right now we're working at between 5 to 10 seconds. Oh, of course, a Toto tank lever. It was on the tip of my tongue, the classic TH559EDV337. I thought it was the 336. I got you. Which is a typical mistake. We allow you to search stores around you. We've partnered with National Builder Supply, so they're the first selection. You choose it, and then it takes you directly to their website, and you can purchase it directly from their site. When this technology is used as an enterprise model, it sends the correct part and other similar parts to that sales rep for them to confirm the purchase and place the correct order. Roughly how long ago did you guys really get started? We really got started actually coming out of an accelerator. Right up in New York. Yeah, so we did NYC seed start. And so over the last year since the accelerator, we've really just been kind of under the radar somewhat. I've done a few competitions to kind of get some money to keep us going, but just really been focused on solving the core problem. There's just so much work that's had to be done over the past year with the technology to get us to a point where we can actually implement with our first customer. Wow. You've been running for the last year based pretty much entirely off the funding you got from that accelerator and then prizes here and there. Well, we actually also got about $100K from two family friends. And then I've taken on jobs, done different things along the way to put more money into the... Sure, but no one's really getting a salary. No one's getting a salary consistently. So yeah, we've kind of had to do what we had to do to keep it going. So, without further ado, the winner of 2014 TechCrunch Disrupt Enterprise Disruptor category from Accenture Open Innovation is... Parkpik. You all had that great outing at TechCrunch. And TechCrunch Disrupt was your first trip to the Valley with the company? Yeah, it was. It was our introduction to Silicon Valley. What was it like? I was really, really nervous going into TechCrunch. I didn't know how we would be received. We're coming as a team that looks quite different than most of the teams of people that are attending TechCrunch have probably seen before, so that's one thing. And then coming with a solution for an industry that most people haven't even thought to come up with a solution for. Everyone's trying to make the next app for sharing cat photos. There you go. So they're not really thinking about repair. So, you know, I really did not have any clue how we're going to be received. But it turned out amazing. I think it's very clear when people start a company from personal frustration because you can describe the problem and your solution very, very clearly. So that's very nice. We got so much support and people were just rooting for us and saying, you guys did great, love what you're working on, you know, how can we help? So it's been pretty cool. So I stayed out in California about a week after TechCrunch to take meetings. So we were able to secure probably about 15 meetings while we were out there. Fundraising is such a waste of time, right? Meeting with investors is not doing the most important thing for your business. That's actually running your business. But it's a kind of necessary evil. And it can feel like Groundhog Day because you're answering the same questions over and over again, saying the same things over and over again. But you have to do it with the same energy and conviction every time because the investor needs to believe in you. And founders are going to hear no more often than yes. But it could be a matter of tens of meetings with angel investors or I've seen as many as over 100 before a round gets done. We're in a nondescript office park about 20 minutes outside of Atlanta. We're visiting National Builders Supply, which is going to be the first pilot customer of PartPick. And I hear there are a lot of toilets inside. Every toilet should have remote control. Wow, nice warehouse. This is it, this is home. This is Kevin. Hi, Kevin. I probably talk to Kevin more than I talk to my wife. Were you guys back in kindergarten, were you all scheming this whole empire? I would have schemed a different empire. I'm very familiar with Toto Toilets. I've got a couple. Very big fan. Ten years ago, we would literally drive down to the factory and if somebody bought one online, we would go pick it up and then drive it back in my Toyota Tundra and put it on a pallet or put it in a box and ship it out. It was the definition of just in time. So a few toilets and your Toyota Tundra has become all of this, right? Our business traditionally was much easier because people would type in brand names that they recognized. Growey, Hans Growey, American Standard. And they would type in the Sweet, the Toto Drake. And you could take them from this manufacturer-Sweet-species relationship and introduce them to a result set that had context to what they were looking for. Now that we're expanding our product line into industrial supplies and rough plumbing, the search terms are much more ambiguous. They're not branded at all. So I'm at home, something's broken. If you're at the house... Let's pretend I'm handy and I'm trying to fix this myself. Sure. So this is broken. It is a copper macaroni? Yeah. Is that the technical name? Yeah. They call it a Copper 90. But if my mom would not call that a Copper 90, then I don't... She'd probably call it a Copper Macaroni. So that's what's changed the game for us. We have to figure out how to take these physical attributes and put them into some type of schema or hierarchy that our web catalog will understand. And this is where PartPick comes in. That's where PartPick comes in. Clearly, I mean, it seems like something software or technology should be good at solving. But how did you get involved with PartPick? With 10 years of search term analysis under my belt, I knew that it was going to be a bear, right? And knew that current technologies within text analysis just weren't going to work. Met Jewel at Georgia Tech. She showed up at one of the events that we were talking about, e-commerce and digital marketing. She was like, hey, I used to work at McMaster Car. I had this idea whenever I was in the call center. I was like, look, that's exactly what our situation is. And so whenever Jewel said, hey, if I have an image, I could figure out how to model it. I was like, well, I have the products and I have the search terms, and I can introduce those to the person that is looking for an item if you could help service that translation layer. And if Jewel's willing to step out, we're going to give her the room to let the market decide if what she's building has utility. So now this is officially fundraising mode? This is, yes. You've been traveling a lot lately, going to different cities. I actually spent a couple days in D.C. and then went up to New York and just got back from New York. We've had a few follow-up meetings with some firms that we're really hoping invest. We've had a few commitments for folks who want to join but just don't want to lead the round. Those are the worst. Those are the worst. You know what that is? We're real talking now. Those are investors who lack conviction. I could use another word, but it's so incredibly frustrating as a founder because it's like if you believe in me now, what should it matter? You shouldn't need to wait. And it's the classic because they're the same investors who are like, I'm not a herd investor. No, I don't. But it's infuriating as a founder. Anybody who knows the visual recognition industry, this is a truly difficult problem to solve. This won't be solved with $130,000 from friends and family around. This issue takes true investment. Where is the biggest pushback coming from? Yeah, so I'd say the most common thing I've heard is we like to see paying customers. But even to get started with a large corporation like the ones who are coming to us requires a team that's being paid. It requires a lot. So that's the message I'm trying to get across to investors is just like, when these large companies come on board, we have to be able to support what they're asking for. And with me here and other people in different places, it's kind of impossible to be able to say, okay, Home Depot, we can have this huge operation ready to serve you. You know what I mean? Another thing is just location. We are headquartered out of Atlanta. We're proud to call Atlanta home. But when we talk with investors, we oftentimes get the question, are you going to be headquartered in Atlanta? Will you move out to Silicon Valley? The idea that a startup needs to be close to an angel investor is kind of ridiculous. A startup needs to be wherever it will be most successful. It's smothering to think of an investor who wants to be really close to you in order to have weekly meetings. No, no, no, no, no. I mean, most investors actually think that they're smarter and more helpful than they actually are. If you're in manufacturing and you're doing a lot of sales with manufacturing companies that right now aren't scaling because you have to do them in need space, be close to those manufacturing companies. There is a huge, a major world-class tech university, a bunch of actually great schools in the area, a city with massive, massive companies, right? There are wealthy people here. There are investors here. What's it like trying to fundraise here in Atlanta? It's hard. It's hard. And, you know, ideally we'd be able to be based in Atlanta, be funded in Atlanta, use Atlanta resources. You know, because most of our team is actually from Atlanta, we have a lot of ties to the city. And so that would mean a lot to us if we were able to come from Atlanta, be based in Atlanta, all that great stuff. But it's just not really the way it's worked out. Because Atlanta has seen successes in certain industries, so like information security, email marketing, so like Pardot. What I'm seeing is that investors will invest if you have information security startup, but for something like us, it's a little bit, you know. Why haven't you relocated the company? That's a question that we get all the time, that we've been getting over the last couple of weeks since TechCrunch is, why are you based in Atlanta? Why do you have loyalty to Atlanta and it seems like Atlanta isn't being as loyal to you? And that's a great question. Honestly, you know, yeah, that's a hard one. [♪ music playing and Industrial distribution really centers out of, you know, the South, the Midwest, a bit in the East Coast. So we have access to our clients. Home Depot is headquartered in Atlanta. Delta is headquartered in Atlanta. And our first client, our first pilot customer is headquartered in Atlanta. And there's a number of others that we've been in conversations with over the past few weeks that have offices or innovation labs in Atlanta. We've already started to generate a good strong pipeline of talent from Georgia Tech. Georgia Tech is arguably the best signal processing engineering school in the world. And we've been able to secure top talent from Georgia Tech, and we would like to continue investigating what that relationship could look like as we continue to recruit and build out our team. So Silicon Valley investors, what do they risk by sleeping on secondary markets like Atlanta? You go into an investor meeting and one of the first things they love to say is that we don't invest in the product. We don't invest in the technology. We invest in the people. And we're really looking for smart people. Smart people live everywhere. You know, smart people don't just live in Silicon Valley. Smart people don't just live in New York. But smart people live everywhere. And hungry people live everywhere. So if you're really truly dedicated to the value of a person and to that talent, then you should look elsewhere and find ways of bringing out that hunger and that entrepreneurial spirit in places where there's not a big tech community. In our own very small way, we're just mimicking the model that was established 20 years ago whenever we test PartPick. Quickly get it out there. See what works. If it works, float it to the top. Help tell other people that it's working. Get the resource investments, both human resource and capital resource, involved to let it rise to the top and then be a reference point, a testimonial to make it easier to sell to the next guy. That system, everyone is on board with. Right now, I honestly, I do not sleep much. And people say that like, oh, I'm grinding and I'm not sleeping. No, really. I'm holding down a lot right now. How many hours are you sleeping a night? It's hard for me to sleep. Even if I, if like, okay, I've accomplished all the tasks I need to for today, it's just like impossible to rest well. It's hard because I feel pressure because it's like this is my big vision and I really want to see it come to light. But now that I've brought other people on too, and this is now our big vision and everyone wants to see it come to light. And it's not just me. I feel obligated to my family, my little brothers, for example. They think that to be successful, they have to become really good at sports or they want to become a doctor because that's success. But they don't see actually how does it look to go from, oh, I just came up with this idea and now we have hired 100 people and now 100 people can feed their families. As their big sister, I want to be the person who can be kind of that role model for them. There is something a little, I don't know, unconventional about starting a company and especially the role model that you can play not just for your siblings, but frankly for a lot of people, right? Because you said earlier, you don't look like a lot of the people on stage at TechCrunch Disrupt. Yeah. Why is that important to you? I feel that I'm up for the challenge. I can just see it. I can see it, which I think is kind of half the battle. I'm envisioning like this actually can be a billion dollar company. I can see that. We're just at that edge. We're just almost there and we just have to keep going. I feel like there is a million people that think I can't and I've heard probably hundreds of them say it to my face. Really? Yeah. But for every person that has something discouraging to say, there are literally a million people that I do make it that I can be a role model to and that to me is motivation. And there are four little boys that look just like me who I really, really want to show. At the end of the day, it seems like this is everything is here. Everything is in place. All the basics that investors should be looking for are there, right? I mean, what is the thing that drives you? What is the thing that keeps you pushing forward that makes it so clear to me that you're never going to stop? I just really believe in what we're doing and what it can be. I just feel like I haven't done everything yet. I haven't done everything that I can do. I have more things that I can pull out of my bag. You know, I can take out loans. There's more that can be done and I believe in it so much that I will keep pressing until, I don't know what's the breaking point. I don't think you have one. I'm not sure, but there's experiments I want to run. Like sometimes, to be honest, I feel like maybe it's me. Maybe it's like the way I come off to people or maybe my conviction is a little strong for folks. So I think, well, maybe I should just hand it to someone else to pitch it or to go into meetings with. This is not too far down on my list of potential things. And see how it goes with that. Well, I know you're not quitting anytime soon, Jewel. And I'm looking forward to saying 10 years from now at the NASDAQ launch of the IPO that I met her way back when. That would be cool. For all that technology has done to lower the barriers of entry to starting a company, there are still societal and structural barriers that potentially stop us from benefiting from the ideas and the talents of some of the best founders. Fortunately for all of us, there are founders like Jewel who will stop at nothing in order to see their businesses become successful. And she will no doubt inspire many more founders just like her to take up the charge and become entrepreneurs. And look, after spending some time with her and being here in Atlanta, I certainly would not bet against Jewel. And for that matter, I wouldn't bet against Atlanta either. PartPix certainly isn't the first company to help customers replace broken or missing parts. But by taking advantage of our mobile world, PartPix is poised to stand out amongst the competition. By using mobile solutions, small businesses can level the playing field with larger competition. One of the biggest steps is to build a mobile-friendly site. Stick with a simple layout and avoid excess images that slow load times. Another great way to connect with customers on the go is to send text reminders of sales or appointments. Utilizing apps like Foursquare is a great way to promote your business and offer special discounts to customers who check in at your store. And if you're looking to really take advantage of your mobile opportunity, build a mobile app, which can help you deepen relationships with your customers and mobilize the way you do business. For more business advice, visit the AT&T Business Circle. Oh, hallelujah. | [
{
"start": 0,
"end": 8,
"text": " Welcome to season two of Small Empires in Atlanta."
},
{
"start": 8,
"end": 14,
"text": " We can edit this."
},
{
"start": 14,
"end": 18,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 18,
"end": 24,
"text": " Over the last year, I went on a 200 event book tour and met people building small empires all across North America."
},
{
"start": 24,
"end": 29,
"text": " Now I'm back with a new season, revisiting some of my favorite stops from the tour."
},
{
"start": 29,
"end": 36,
"text": " A new startup has three basic choices to get funded."
},
{
"start": 36,
"end": 41,
"text": " If you have the cash on hand and can create a profitable business, bootstrapping is one option."
},
{
"start": 41,
"end": 46,
"text": " Bank loans are another popular method, but they require interest payments that can drain your resources."
},
{
"start": 46,
"end": 51,
"text": " The third option, popular in the tech sector, is taking venture capital."
},
{
"start": 51,
"end": 57,
"text": " With venture capital, a startup doesn't pay interest, but it exchanges a portion of its company's stock in return for the cash."
},
{
"start": 57,
"end": 65,
"text": " PartPick, a visual learning startup from Atlanta, is looking to raise its first round of funding, known in the business as a seed round."
},
{
"start": 65,
"end": 81,
"text": " It will have to court investors and sell them on its potential for explosive growth, because the early stage venture business is based on returning ten times what is invested."
},
{
"start": 81,
"end": 86,
"text": " We're here in midtown Atlanta, just across the street from Georgia Tech and the Tech Square."
},
{
"start": 86,
"end": 92,
"text": " I'm very excited because we're going to be visiting a startup in a co-working space that's part of an old hotel called the Biltmore."
},
{
"start": 92,
"end": 99,
"text": " Now this is an awesome startup called PartPick, which is at a really pivotal moment that most people never get to see."
},
{
"start": 99,
"end": 103,
"text": " They're right in the middle of raising their seed round of funding."
},
{
"start": 103,
"end": 109,
"text": " So I was working at a big industrial distributor, and I was doing sales management there."
},
{
"start": 109,
"end": 121,
"text": " Really shortly into my time working there, I got very frustrated because I had to fill all of the angry phone calls from customers who we'd sent the wrong parts out to."
},
{
"start": 121,
"end": 124,
"text": " So let's just say you need to fix something."
},
{
"start": 124,
"end": 128,
"text": " My vacuum cleaning robot? The machine that makes my vacuum cleaning robots?"
},
{
"start": 128,
"end": 131,
"text": " Yes, the machine that makes your vacuum cleaning robots. Let's say you need to fix that."
},
{
"start": 131,
"end": 136,
"text": " It's broken, it's down, you need to find a replacement part for it."
},
{
"start": 136,
"end": 146,
"text": " So you call Langmaster Car. You wouldn't have a part number because typically things that are coming off machines don't have anything on them, or it's been rubbed off, maybe older."
},
{
"start": 146,
"end": 152,
"text": " So you'd have to say, oh, it's silver, it's kind of round."
},
{
"start": 152,
"end": 155,
"text": " The people on my team would do their best to try to help you."
},
{
"start": 155,
"end": 161,
"text": " So they would ask you certain questions, try to figure out what category it might be in. They'd use this catalog."
},
{
"start": 161,
"end": 165,
"text": " I saw this on stage. You were holding this dead tree mass. It looked like a phone book."
},
{
"start": 165,
"end": 168,
"text": " Yeah, and they literally use it to find things."
},
{
"start": 168,
"end": 169,
"text": " And this is 2014."
},
{
"start": 169,
"end": 173,
"text": " Yes, and so I started thinking about, okay, this isn't going to work for me."
},
{
"start": 173,
"end": 178,
"text": " I'm not going to be able to survive it, so I have to come up with something to make this better."
},
{
"start": 178,
"end": 187,
"text": " Part Pick is visual search for replacement parts, and we are changing the way the industrial distribution market sells parts."
},
{
"start": 187,
"end": 193,
"text": " So we're talking about physical widgets, like my widget is broken, I need a new one."
},
{
"start": 193,
"end": 196,
"text": " I don't know what it is. I'm holding it here."
},
{
"start": 196,
"end": 201,
"text": " And this is a way to instantly take a photo of it and find out what it is and where to get it."
},
{
"start": 201,
"end": 202,
"text": " Yes."
},
{
"start": 202,
"end": 207,
"text": " So how did you get the next piece of motion? You're literally right now across the street from Georgia Tech."
},
{
"start": 207,
"end": 209,
"text": " Yeah, so I really just started hanging out there."
},
{
"start": 209,
"end": 215,
"text": " I was studying for the GMAT, and I had a friend who went there and just let me into the library."
},
{
"start": 215,
"end": 220,
"text": " But then I started seeing these posters around campus for different clubs."
},
{
"start": 220,
"end": 224,
"text": " Like, if you're interested, come by, different speakers, things like that."
},
{
"start": 224,
"end": 229,
"text": " And so I started to go to those and talk a little bit about this idea I have."
},
{
"start": 229,
"end": 236,
"text": " And just enough to get introduced to people who are in computer vision, machine learning, those departments."
},
{
"start": 236,
"end": 240,
"text": " One introduction after another leads to me meeting my technical team."
},
{
"start": 240,
"end": 242,
"text": " How did Juul rope you into this?"
},
{
"start": 242,
"end": 245,
"text": " It was actually very easy. Juul and I worked together when we were at Google."
},
{
"start": 245,
"end": 248,
"text": " We worked on a side hustle, a 20% project, as they call it."
},
{
"start": 248,
"end": 251,
"text": " And we were extremely successful."
},
{
"start": 251,
"end": 255,
"text": " We won business awards from Google because of the work that we did."
},
{
"start": 255,
"end": 258,
"text": " Juul is one of my best friends now, and it's really easy to work with her."
},
{
"start": 258,
"end": 265,
"text": " And so when she had this idea, we sat down, we talked it through, and it wasn't long before we said that we're just going to solve this problem."
},
{
"start": 265,
"end": 266,
"text": " All right, let's see this in action."
},
{
"start": 266,
"end": 267,
"text": " Awesome."
},
{
"start": 267,
"end": 271,
"text": " This is a thing. Is that the technical thing?"
},
{
"start": 271,
"end": 273,
"text": " I would give you 50 bucks if you were able to tell me what that was."
},
{
"start": 273,
"end": 277,
"text": " All right. Oh, okay. All right. It's some kind of a button. I don't know."
},
{
"start": 277,
"end": 279,
"text": " What is it? I guess we'll ask PartPic."
},
{
"start": 279,
"end": 288,
"text": " Let's find out. So navigate to the PartPic home screen, tap on the icon, get a nice focused picture, confirm the photo."
},
{
"start": 288,
"end": 292,
"text": " So now it's uploading into our database. You see it's searching."
},
{
"start": 292,
"end": 297,
"text": " And within a few seconds, right now we're working at between 5 to 10 seconds."
},
{
"start": 297,
"end": 299,
"text": " Oh, of course, a Toto tank lever."
},
{
"start": 299,
"end": 304,
"text": " It was on the tip of my tongue, the classic TH559EDV337."
},
{
"start": 304,
"end": 306,
"text": " I thought it was the 336."
},
{
"start": 306,
"end": 307,
"text": " I got you."
},
{
"start": 307,
"end": 309,
"text": " Which is a typical mistake."
},
{
"start": 309,
"end": 312,
"text": " We allow you to search stores around you."
},
{
"start": 312,
"end": 316,
"text": " We've partnered with National Builder Supply, so they're the first selection."
},
{
"start": 316,
"end": 321,
"text": " You choose it, and then it takes you directly to their website, and you can purchase it directly from their site."
},
{
"start": 321,
"end": 328,
"text": " When this technology is used as an enterprise model, it sends the correct part and other similar parts to that sales rep"
},
{
"start": 328,
"end": 332,
"text": " for them to confirm the purchase and place the correct order."
},
{
"start": 332,
"end": 335,
"text": " Roughly how long ago did you guys really get started?"
},
{
"start": 335,
"end": 340,
"text": " We really got started actually coming out of an accelerator."
},
{
"start": 340,
"end": 341,
"text": " Right up in New York."
},
{
"start": 341,
"end": 344,
"text": " Yeah, so we did NYC seed start."
},
{
"start": 344,
"end": 350,
"text": " And so over the last year since the accelerator, we've really just been kind of under the radar somewhat."
},
{
"start": 350,
"end": 354,
"text": " I've done a few competitions to kind of get some money to keep us going,"
},
{
"start": 354,
"end": 357,
"text": " but just really been focused on solving the core problem."
},
{
"start": 357,
"end": 361,
"text": " There's just so much work that's had to be done over the past year with the technology"
},
{
"start": 361,
"end": 365,
"text": " to get us to a point where we can actually implement with our first customer."
},
{
"start": 365,
"end": 370,
"text": " Wow. You've been running for the last year based pretty much entirely off the funding you got from that accelerator"
},
{
"start": 370,
"end": 372,
"text": " and then prizes here and there."
},
{
"start": 372,
"end": 377,
"text": " Well, we actually also got about $100K from two family friends."
},
{
"start": 377,
"end": 385,
"text": " And then I've taken on jobs, done different things along the way to put more money into the..."
},
{
"start": 385,
"end": 386,
"text": " Sure, but no one's really getting a salary."
},
{
"start": 386,
"end": 389,
"text": " No one's getting a salary consistently."
},
{
"start": 389,
"end": 393,
"text": " So yeah, we've kind of had to do what we had to do to keep it going."
},
{
"start": 393,
"end": 402,
"text": " So, without further ado, the winner of 2014 TechCrunch Disrupt Enterprise Disruptor category"
},
{
"start": 402,
"end": 405,
"text": " from Accenture Open Innovation is..."
},
{
"start": 405,
"end": 407,
"text": " Parkpik."
},
{
"start": 407,
"end": 409,
"text": " You all had that great outing at TechCrunch."
},
{
"start": 409,
"end": 412,
"text": " And TechCrunch Disrupt was your first trip to the Valley with the company?"
},
{
"start": 412,
"end": 415,
"text": " Yeah, it was. It was our introduction to Silicon Valley."
},
{
"start": 415,
"end": 416,
"text": " What was it like?"
},
{
"start": 416,
"end": 418,
"text": " I was really, really nervous going into TechCrunch."
},
{
"start": 418,
"end": 420,
"text": " I didn't know how we would be received."
},
{
"start": 420,
"end": 427,
"text": " We're coming as a team that looks quite different than most of the teams of people that are attending TechCrunch"
},
{
"start": 427,
"end": 429,
"text": " have probably seen before, so that's one thing."
},
{
"start": 429,
"end": 436,
"text": " And then coming with a solution for an industry that most people haven't even thought to come up with a solution for."
},
{
"start": 436,
"end": 439,
"text": " Everyone's trying to make the next app for sharing cat photos."
},
{
"start": 439,
"end": 440,
"text": " There you go."
},
{
"start": 440,
"end": 443,
"text": " So they're not really thinking about repair."
},
{
"start": 443,
"end": 447,
"text": " So, you know, I really did not have any clue how we're going to be received."
},
{
"start": 447,
"end": 450,
"text": " But it turned out amazing."
},
{
"start": 450,
"end": 455,
"text": " I think it's very clear when people start a company from personal frustration"
},
{
"start": 455,
"end": 460,
"text": " because you can describe the problem and your solution very, very clearly."
},
{
"start": 460,
"end": 461,
"text": " So that's very nice."
},
{
"start": 461,
"end": 467,
"text": " We got so much support and people were just rooting for us and saying,"
},
{
"start": 467,
"end": 471,
"text": " you guys did great, love what you're working on, you know, how can we help?"
},
{
"start": 471,
"end": 473,
"text": " So it's been pretty cool."
},
{
"start": 473,
"end": 478,
"text": " So I stayed out in California about a week after TechCrunch to take meetings."
},
{
"start": 478,
"end": 483,
"text": " So we were able to secure probably about 15 meetings while we were out there."
},
{
"start": 483,
"end": 487,
"text": " Fundraising is such a waste of time, right?"
},
{
"start": 487,
"end": 490,
"text": " Meeting with investors is not doing the most important thing for your business."
},
{
"start": 490,
"end": 492,
"text": " That's actually running your business."
},
{
"start": 492,
"end": 494,
"text": " But it's a kind of necessary evil."
},
{
"start": 494,
"end": 499,
"text": " And it can feel like Groundhog Day because you're answering the same questions over and over again,"
},
{
"start": 499,
"end": 501,
"text": " saying the same things over and over again."
},
{
"start": 501,
"end": 505,
"text": " But you have to do it with the same energy and conviction every time"
},
{
"start": 505,
"end": 507,
"text": " because the investor needs to believe in you."
},
{
"start": 507,
"end": 511,
"text": " And founders are going to hear no more often than yes."
},
{
"start": 511,
"end": 514,
"text": " But it could be a matter of tens of meetings with angel investors"
},
{
"start": 514,
"end": 519,
"text": " or I've seen as many as over 100 before a round gets done."
},
{
"start": 520,
"end": 524,
"text": " We're in a nondescript office park about 20 minutes outside of Atlanta."
},
{
"start": 524,
"end": 526,
"text": " We're visiting National Builders Supply,"
},
{
"start": 526,
"end": 530,
"text": " which is going to be the first pilot customer of PartPick."
},
{
"start": 530,
"end": 533,
"text": " And I hear there are a lot of toilets inside."
},
{
"start": 535,
"end": 538,
"text": " Every toilet should have remote control."
},
{
"start": 543,
"end": 545,
"text": " Wow, nice warehouse."
},
{
"start": 545,
"end": 547,
"text": " This is it, this is home. This is Kevin."
},
{
"start": 547,
"end": 548,
"text": " Hi, Kevin."
},
{
"start": 548,
"end": 550,
"text": " I probably talk to Kevin more than I talk to my wife."
},
{
"start": 550,
"end": 555,
"text": " Were you guys back in kindergarten, were you all scheming this whole empire?"
},
{
"start": 555,
"end": 560,
"text": " I would have schemed a different empire."
},
{
"start": 560,
"end": 563,
"text": " I'm very familiar with Toto Toilets. I've got a couple."
},
{
"start": 563,
"end": 565,
"text": " Very big fan."
},
{
"start": 565,
"end": 569,
"text": " Ten years ago, we would literally drive down to the factory"
},
{
"start": 569,
"end": 572,
"text": " and if somebody bought one online, we would go pick it up"
},
{
"start": 572,
"end": 575,
"text": " and then drive it back in my Toyota Tundra"
},
{
"start": 575,
"end": 578,
"text": " and put it on a pallet or put it in a box and ship it out."
},
{
"start": 578,
"end": 580,
"text": " It was the definition of just in time."
},
{
"start": 580,
"end": 585,
"text": " So a few toilets and your Toyota Tundra has become all of this, right?"
},
{
"start": 586,
"end": 589,
"text": " Our business traditionally was much easier"
},
{
"start": 589,
"end": 592,
"text": " because people would type in brand names that they recognized."
},
{
"start": 592,
"end": 594,
"text": " Growey, Hans Growey, American Standard."
},
{
"start": 594,
"end": 596,
"text": " And they would type in the Sweet, the Toto Drake."
},
{
"start": 596,
"end": 600,
"text": " And you could take them from this manufacturer-Sweet-species relationship"
},
{
"start": 600,
"end": 604,
"text": " and introduce them to a result set that had context to what they were looking for."
},
{
"start": 604,
"end": 608,
"text": " Now that we're expanding our product line into industrial supplies and rough plumbing,"
},
{
"start": 608,
"end": 612,
"text": " the search terms are much more ambiguous. They're not branded at all."
},
{
"start": 613,
"end": 615,
"text": " So I'm at home, something's broken."
},
{
"start": 615,
"end": 616,
"text": " If you're at the house..."
},
{
"start": 616,
"end": 619,
"text": " Let's pretend I'm handy and I'm trying to fix this myself."
},
{
"start": 619,
"end": 620,
"text": " Sure."
},
{
"start": 620,
"end": 624,
"text": " So this is broken. It is a copper macaroni?"
},
{
"start": 624,
"end": 625,
"text": " Yeah."
},
{
"start": 625,
"end": 626,
"text": " Is that the technical name?"
},
{
"start": 626,
"end": 628,
"text": " Yeah. They call it a Copper 90."
},
{
"start": 628,
"end": 632,
"text": " But if my mom would not call that a Copper 90, then I don't..."
},
{
"start": 632,
"end": 634,
"text": " She'd probably call it a Copper Macaroni."
},
{
"start": 634,
"end": 637,
"text": " So that's what's changed the game for us."
},
{
"start": 637,
"end": 641,
"text": " We have to figure out how to take these physical attributes"
},
{
"start": 641,
"end": 649,
"text": " and put them into some type of schema or hierarchy that our web catalog will understand."
},
{
"start": 649,
"end": 650,
"text": " And this is where PartPick comes in."
},
{
"start": 650,
"end": 651,
"text": " That's where PartPick comes in."
},
{
"start": 651,
"end": 656,
"text": " Clearly, I mean, it seems like something software or technology should be good at solving."
},
{
"start": 656,
"end": 658,
"text": " But how did you get involved with PartPick?"
},
{
"start": 658,
"end": 664,
"text": " With 10 years of search term analysis under my belt,"
},
{
"start": 664,
"end": 667,
"text": " I knew that it was going to be a bear, right?"
},
{
"start": 667,
"end": 674,
"text": " And knew that current technologies within text analysis just weren't going to work."
},
{
"start": 674,
"end": 676,
"text": " Met Jewel at Georgia Tech."
},
{
"start": 676,
"end": 680,
"text": " She showed up at one of the events that we were talking about, e-commerce and digital marketing."
},
{
"start": 680,
"end": 683,
"text": " She was like, hey, I used to work at McMaster Car."
},
{
"start": 683,
"end": 686,
"text": " I had this idea whenever I was in the call center."
},
{
"start": 686,
"end": 689,
"text": " I was like, look, that's exactly what our situation is."
},
{
"start": 689,
"end": 698,
"text": " And so whenever Jewel said, hey, if I have an image, I could figure out how to model it."
},
{
"start": 698,
"end": 702,
"text": " I was like, well, I have the products and I have the search terms,"
},
{
"start": 702,
"end": 705,
"text": " and I can introduce those to the person that is looking for an item"
},
{
"start": 705,
"end": 708,
"text": " if you could help service that translation layer."
},
{
"start": 708,
"end": 713,
"text": " And if Jewel's willing to step out, we're going to give her the room"
},
{
"start": 713,
"end": 716,
"text": " to let the market decide if what she's building has utility."
},
{
"start": 716,
"end": 719,
"text": " So now this is officially fundraising mode?"
},
{
"start": 719,
"end": 721,
"text": " This is, yes."
},
{
"start": 721,
"end": 723,
"text": " You've been traveling a lot lately, going to different cities."
},
{
"start": 723,
"end": 728,
"text": " I actually spent a couple days in D.C. and then went up to New York and just got back from New York."
},
{
"start": 728,
"end": 734,
"text": " We've had a few follow-up meetings with some firms that we're really hoping invest."
},
{
"start": 734,
"end": 739,
"text": " We've had a few commitments for folks who want to join but just don't want to lead the round."
},
{
"start": 739,
"end": 740,
"text": " Those are the worst."
},
{
"start": 740,
"end": 741,
"text": " Those are the worst."
},
{
"start": 741,
"end": 742,
"text": " You know what that is?"
},
{
"start": 742,
"end": 744,
"text": " We're real talking now."
},
{
"start": 744,
"end": 746,
"text": " Those are investors who lack conviction."
},
{
"start": 746,
"end": 750,
"text": " I could use another word, but it's so incredibly frustrating as a founder"
},
{
"start": 750,
"end": 754,
"text": " because it's like if you believe in me now, what should it matter?"
},
{
"start": 754,
"end": 756,
"text": " You shouldn't need to wait."
},
{
"start": 756,
"end": 758,
"text": " And it's the classic because they're the same investors who are like,"
},
{
"start": 758,
"end": 760,
"text": " I'm not a herd investor."
},
{
"start": 760,
"end": 761,
"text": " No, I don't."
},
{
"start": 761,
"end": 764,
"text": " But it's infuriating as a founder."
},
{
"start": 764,
"end": 766,
"text": " Anybody who knows the visual recognition industry,"
},
{
"start": 766,
"end": 769,
"text": " this is a truly difficult problem to solve."
},
{
"start": 769,
"end": 774,
"text": " This won't be solved with $130,000 from friends and family around."
},
{
"start": 774,
"end": 776,
"text": " This issue takes true investment."
},
{
"start": 776,
"end": 778,
"text": " Where is the biggest pushback coming from?"
},
{
"start": 778,
"end": 784,
"text": " Yeah, so I'd say the most common thing I've heard is we like to see paying customers."
},
{
"start": 784,
"end": 790,
"text": " But even to get started with a large corporation like the ones who are coming to us"
},
{
"start": 790,
"end": 795,
"text": " requires a team that's being paid."
},
{
"start": 795,
"end": 796,
"text": " It requires a lot."
},
{
"start": 796,
"end": 801,
"text": " So that's the message I'm trying to get across to investors is just like,"
},
{
"start": 801,
"end": 808,
"text": " when these large companies come on board, we have to be able to support what they're asking for."
},
{
"start": 808,
"end": 812,
"text": " And with me here and other people in different places,"
},
{
"start": 812,
"end": 816,
"text": " it's kind of impossible to be able to say, okay, Home Depot,"
},
{
"start": 816,
"end": 820,
"text": " we can have this huge operation ready to serve you."
},
{
"start": 820,
"end": 821,
"text": " You know what I mean?"
},
{
"start": 821,
"end": 823,
"text": " Another thing is just location."
},
{
"start": 823,
"end": 825,
"text": " We are headquartered out of Atlanta."
},
{
"start": 825,
"end": 827,
"text": " We're proud to call Atlanta home."
},
{
"start": 827,
"end": 830,
"text": " But when we talk with investors, we oftentimes get the question,"
},
{
"start": 830,
"end": 833,
"text": " are you going to be headquartered in Atlanta?"
},
{
"start": 833,
"end": 836,
"text": " Will you move out to Silicon Valley?"
},
{
"start": 836,
"end": 841,
"text": " The idea that a startup needs to be close to an angel investor is kind of ridiculous."
},
{
"start": 841,
"end": 845,
"text": " A startup needs to be wherever it will be most successful."
},
{
"start": 845,
"end": 849,
"text": " It's smothering to think of an investor who wants to be really close to you"
},
{
"start": 849,
"end": 851,
"text": " in order to have weekly meetings."
},
{
"start": 851,
"end": 852,
"text": " No, no, no, no, no."
},
{
"start": 852,
"end": 857,
"text": " I mean, most investors actually think that they're smarter and more helpful than they actually are."
},
{
"start": 857,
"end": 861,
"text": " If you're in manufacturing and you're doing a lot of sales with manufacturing companies"
},
{
"start": 861,
"end": 864,
"text": " that right now aren't scaling because you have to do them in need space,"
},
{
"start": 864,
"end": 868,
"text": " be close to those manufacturing companies."
},
{
"start": 868,
"end": 871,
"text": " There is a huge, a major world-class tech university,"
},
{
"start": 871,
"end": 873,
"text": " a bunch of actually great schools in the area,"
},
{
"start": 873,
"end": 876,
"text": " a city with massive, massive companies, right?"
},
{
"start": 876,
"end": 877,
"text": " There are wealthy people here."
},
{
"start": 877,
"end": 879,
"text": " There are investors here."
},
{
"start": 879,
"end": 881,
"text": " What's it like trying to fundraise here in Atlanta?"
},
{
"start": 881,
"end": 883,
"text": " It's hard. It's hard."
},
{
"start": 883,
"end": 889,
"text": " And, you know, ideally we'd be able to be based in Atlanta, be funded in Atlanta,"
},
{
"start": 889,
"end": 891,
"text": " use Atlanta resources."
},
{
"start": 891,
"end": 894,
"text": " You know, because most of our team is actually from Atlanta,"
},
{
"start": 894,
"end": 896,
"text": " we have a lot of ties to the city."
},
{
"start": 896,
"end": 900,
"text": " And so that would mean a lot to us if we were able to come from Atlanta,"
},
{
"start": 900,
"end": 902,
"text": " be based in Atlanta, all that great stuff."
},
{
"start": 902,
"end": 905,
"text": " But it's just not really the way it's worked out."
},
{
"start": 905,
"end": 909,
"text": " Because Atlanta has seen successes in certain industries,"
},
{
"start": 909,
"end": 914,
"text": " so like information security, email marketing, so like Pardot."
},
{
"start": 914,
"end": 919,
"text": " What I'm seeing is that investors will invest if you have information security startup,"
},
{
"start": 919,
"end": 922,
"text": " but for something like us, it's a little bit, you know."
},
{
"start": 922,
"end": 924,
"text": " Why haven't you relocated the company?"
},
{
"start": 924,
"end": 926,
"text": " That's a question that we get all the time,"
},
{
"start": 926,
"end": 929,
"text": " that we've been getting over the last couple of weeks since TechCrunch is,"
},
{
"start": 929,
"end": 931,
"text": " why are you based in Atlanta?"
},
{
"start": 931,
"end": 937,
"text": " Why do you have loyalty to Atlanta and it seems like Atlanta isn't being as loyal to you?"
},
{
"start": 937,
"end": 939,
"text": " And that's a great question."
},
{
"start": 939,
"end": 944,
"text": " Honestly, you know, yeah, that's a hard one."
},
{
"start": 944,
"end": 941.1,
"text": " [♪ music playing and"
},
{
"start": 950,
"end": 955,
"text": " Industrial distribution really centers out of, you know, the South, the Midwest,"
},
{
"start": 955,
"end": 957,
"text": " a bit in the East Coast."
},
{
"start": 957,
"end": 959,
"text": " So we have access to our clients."
},
{
"start": 959,
"end": 963,
"text": " Home Depot is headquartered in Atlanta."
},
{
"start": 963,
"end": 965,
"text": " Delta is headquartered in Atlanta."
},
{
"start": 965,
"end": 969,
"text": " And our first client, our first pilot customer is headquartered in Atlanta."
},
{
"start": 969,
"end": 973,
"text": " And there's a number of others that we've been in conversations with over the past few weeks"
},
{
"start": 973,
"end": 976,
"text": " that have offices or innovation labs in Atlanta."
},
{
"start": 976,
"end": 981,
"text": " We've already started to generate a good strong pipeline of talent from Georgia Tech."
},
{
"start": 981,
"end": 987,
"text": " Georgia Tech is arguably the best signal processing engineering school in the world."
},
{
"start": 987,
"end": 991,
"text": " And we've been able to secure top talent from Georgia Tech,"
},
{
"start": 991,
"end": 995,
"text": " and we would like to continue investigating what that relationship could look like"
},
{
"start": 995,
"end": 997,
"text": " as we continue to recruit and build out our team."
},
{
"start": 997,
"end": 1005,
"text": " So Silicon Valley investors, what do they risk by sleeping on secondary markets like Atlanta?"
},
{
"start": 1005,
"end": 1008,
"text": " You go into an investor meeting and one of the first things they love to say is that"
},
{
"start": 1008,
"end": 1010,
"text": " we don't invest in the product."
},
{
"start": 1010,
"end": 1011,
"text": " We don't invest in the technology."
},
{
"start": 1011,
"end": 1013,
"text": " We invest in the people."
},
{
"start": 1013,
"end": 1016,
"text": " And we're really looking for smart people."
},
{
"start": 1016,
"end": 1018,
"text": " Smart people live everywhere."
},
{
"start": 1018,
"end": 1021,
"text": " You know, smart people don't just live in Silicon Valley."
},
{
"start": 1021,
"end": 1023,
"text": " Smart people don't just live in New York."
},
{
"start": 1023,
"end": 1024,
"text": " But smart people live everywhere."
},
{
"start": 1024,
"end": 1026,
"text": " And hungry people live everywhere."
},
{
"start": 1026,
"end": 1031,
"text": " So if you're really truly dedicated to the value of a person and to that talent,"
},
{
"start": 1031,
"end": 1036,
"text": " then you should look elsewhere and find ways of bringing out that hunger"
},
{
"start": 1036,
"end": 1041,
"text": " and that entrepreneurial spirit in places where there's not a big tech community."
},
{
"start": 1041,
"end": 1046,
"text": " In our own very small way, we're just mimicking the model that was established 20 years ago"
},
{
"start": 1046,
"end": 1048,
"text": " whenever we test PartPick."
},
{
"start": 1048,
"end": 1050,
"text": " Quickly get it out there. See what works."
},
{
"start": 1050,
"end": 1052,
"text": " If it works, float it to the top."
},
{
"start": 1052,
"end": 1054,
"text": " Help tell other people that it's working."
},
{
"start": 1054,
"end": 1060,
"text": " Get the resource investments, both human resource and capital resource, involved to let it rise to the top"
},
{
"start": 1060,
"end": 1065,
"text": " and then be a reference point, a testimonial to make it easier to sell to the next guy."
},
{
"start": 1065,
"end": 1067,
"text": " That system, everyone is on board with."
},
{
"start": 1067,
"end": 1069,
"text": " Right now, I honestly, I do not sleep much."
},
{
"start": 1069,
"end": 1072,
"text": " And people say that like, oh, I'm grinding and I'm not sleeping."
},
{
"start": 1072,
"end": 1073,
"text": " No, really."
},
{
"start": 1073,
"end": 1076,
"text": " I'm holding down a lot right now."
},
{
"start": 1076,
"end": 1078,
"text": " How many hours are you sleeping a night?"
},
{
"start": 1078,
"end": 1079,
"text": " It's hard for me to sleep."
},
{
"start": 1079,
"end": 1083,
"text": " Even if I, if like, okay, I've accomplished all the tasks I need to for today,"
},
{
"start": 1083,
"end": 1088,
"text": " it's just like impossible to rest well."
},
{
"start": 1088,
"end": 1094,
"text": " It's hard because I feel pressure because it's like this is my big vision"
},
{
"start": 1094,
"end": 1096,
"text": " and I really want to see it come to light."
},
{
"start": 1096,
"end": 1101,
"text": " But now that I've brought other people on too, and this is now our big vision"
},
{
"start": 1101,
"end": 1103,
"text": " and everyone wants to see it come to light."
},
{
"start": 1103,
"end": 1104,
"text": " And it's not just me."
},
{
"start": 1104,
"end": 1109,
"text": " I feel obligated to my family, my little brothers, for example."
},
{
"start": 1109,
"end": 1114,
"text": " They think that to be successful, they have to become really good at sports"
},
{
"start": 1114,
"end": 1117,
"text": " or they want to become a doctor because that's success."
},
{
"start": 1117,
"end": 1123,
"text": " But they don't see actually how does it look to go from, oh, I just came up with this idea"
},
{
"start": 1123,
"end": 1130,
"text": " and now we have hired 100 people and now 100 people can feed their families."
},
{
"start": 1130,
"end": 1135,
"text": " As their big sister, I want to be the person who can be kind of that role model for them."
},
{
"start": 1135,
"end": 1140,
"text": " There is something a little, I don't know, unconventional about starting a company"
},
{
"start": 1140,
"end": 1143,
"text": " and especially the role model that you can play not just for your siblings,"
},
{
"start": 1143,
"end": 1145,
"text": " but frankly for a lot of people, right?"
},
{
"start": 1145,
"end": 1150,
"text": " Because you said earlier, you don't look like a lot of the people on stage at TechCrunch Disrupt."
},
{
"start": 1150,
"end": 1151,
"text": " Yeah."
},
{
"start": 1151,
"end": 1152,
"text": " Why is that important to you?"
},
{
"start": 1152,
"end": 1154,
"text": " I feel that I'm up for the challenge."
},
{
"start": 1154,
"end": 1156,
"text": " I can just see it."
},
{
"start": 1156,
"end": 1159,
"text": " I can see it, which I think is kind of half the battle."
},
{
"start": 1159,
"end": 1163,
"text": " I'm envisioning like this actually can be a billion dollar company."
},
{
"start": 1163,
"end": 1165,
"text": " I can see that."
},
{
"start": 1165,
"end": 1167,
"text": " We're just at that edge."
},
{
"start": 1167,
"end": 1171,
"text": " We're just almost there and we just have to keep going."
},
{
"start": 1171,
"end": 1174,
"text": " I feel like there is a million people that think I can't"
},
{
"start": 1174,
"end": 1178,
"text": " and I've heard probably hundreds of them say it to my face."
},
{
"start": 1178,
"end": 1179,
"text": " Really?"
},
{
"start": 1179,
"end": 1180,
"text": " Yeah."
},
{
"start": 1180,
"end": 1186,
"text": " But for every person that has something discouraging to say, there are literally a million people"
},
{
"start": 1186,
"end": 1193,
"text": " that I do make it that I can be a role model to and that to me is motivation."
},
{
"start": 1193,
"end": 1199,
"text": " And there are four little boys that look just like me who I really, really want to show."
},
{
"start": 1199,
"end": 1204,
"text": " At the end of the day, it seems like this is everything is here."
},
{
"start": 1204,
"end": 1205,
"text": " Everything is in place."
},
{
"start": 1205,
"end": 1209,
"text": " All the basics that investors should be looking for are there, right?"
},
{
"start": 1209,
"end": 1213,
"text": " I mean, what is the thing that drives you?"
},
{
"start": 1213,
"end": 1215,
"text": " What is the thing that keeps you pushing forward"
},
{
"start": 1215,
"end": 1218,
"text": " that makes it so clear to me that you're never going to stop?"
},
{
"start": 1218,
"end": 1222,
"text": " I just really believe in what we're doing and what it can be."
},
{
"start": 1222,
"end": 1225,
"text": " I just feel like I haven't done everything yet."
},
{
"start": 1225,
"end": 1227,
"text": " I haven't done everything that I can do."
},
{
"start": 1227,
"end": 1232,
"text": " I have more things that I can pull out of my bag."
},
{
"start": 1232,
"end": 1234,
"text": " You know, I can take out loans."
},
{
"start": 1234,
"end": 1242,
"text": " There's more that can be done and I believe in it so much that I will keep pressing until,"
},
{
"start": 1242,
"end": 1244,
"text": " I don't know what's the breaking point."
},
{
"start": 1244,
"end": 1246,
"text": " I don't think you have one."
},
{
"start": 1246,
"end": 1250,
"text": " I'm not sure, but there's experiments I want to run."
},
{
"start": 1250,
"end": 1253,
"text": " Like sometimes, to be honest, I feel like maybe it's me."
},
{
"start": 1253,
"end": 1261,
"text": " Maybe it's like the way I come off to people or maybe my conviction is a little strong for folks."
},
{
"start": 1261,
"end": 1268,
"text": " So I think, well, maybe I should just hand it to someone else to pitch it or to go into meetings with."
},
{
"start": 1268,
"end": 1273,
"text": " This is not too far down on my list of potential things."
},
{
"start": 1273,
"end": 1275,
"text": " And see how it goes with that."
},
{
"start": 1275,
"end": 1277,
"text": " Well, I know you're not quitting anytime soon, Jewel."
},
{
"start": 1277,
"end": 1286,
"text": " And I'm looking forward to saying 10 years from now at the NASDAQ launch of the IPO that I met her way back when."
},
{
"start": 1286,
"end": 1287,
"text": " That would be cool."
},
{
"start": 1287,
"end": 1292,
"text": " For all that technology has done to lower the barriers of entry to starting a company,"
},
{
"start": 1292,
"end": 1299,
"text": " there are still societal and structural barriers that potentially stop us from benefiting from the ideas"
},
{
"start": 1299,
"end": 1301,
"text": " and the talents of some of the best founders."
},
{
"start": 1301,
"end": 1309,
"text": " Fortunately for all of us, there are founders like Jewel who will stop at nothing in order to see their businesses become successful."
},
{
"start": 1309,
"end": 1315,
"text": " And she will no doubt inspire many more founders just like her to take up the charge and become entrepreneurs."
},
{
"start": 1315,
"end": 1321,
"text": " And look, after spending some time with her and being here in Atlanta, I certainly would not bet against Jewel."
},
{
"start": 1321,
"end": 1325,
"text": " And for that matter, I wouldn't bet against Atlanta either."
},
{
"start": 1325,
"end": 1331,
"text": " PartPix certainly isn't the first company to help customers replace broken or missing parts."
},
{
"start": 1331,
"end": 1336,
"text": " But by taking advantage of our mobile world, PartPix is poised to stand out amongst the competition."
},
{
"start": 1336,
"end": 1340,
"text": " By using mobile solutions, small businesses can level the playing field with larger competition."
},
{
"start": 1340,
"end": 1343,
"text": " One of the biggest steps is to build a mobile-friendly site."
},
{
"start": 1343,
"end": 1347,
"text": " Stick with a simple layout and avoid excess images that slow load times."
},
{
"start": 1347,
"end": 1352,
"text": " Another great way to connect with customers on the go is to send text reminders of sales or appointments."
},
{
"start": 1352,
"end": 1358,
"text": " Utilizing apps like Foursquare is a great way to promote your business and offer special discounts to customers who check in at your store."
},
{
"start": 1358,
"end": 1363,
"text": " And if you're looking to really take advantage of your mobile opportunity, build a mobile app,"
},
{
"start": 1363,
"end": 1367,
"text": " which can help you deepen relationships with your customers and mobilize the way you do business."
},
{
"start": 1367,
"end": 1394,
"text": " For more business advice, visit the AT&T Business Circle."
},
{
"start": 1397,
"end": 1404,
"text": " Oh, hallelujah."
}
] |
Z-DNU6CvH_0 | [] |
|
8yly6Pwt97E | There really aren't that many ways to change the iMac. It's already thin and light, though none of that really matters for a desktop. It's good looking, it's powerful, it's high resolution, it's not even terribly expensive for what it is. So how do you change the iMac? This year Apple picked one thing. One crazy high resolution thing. This is the Apple iMac with retina display. The screen really is the whole story here, and with good reason. It's a 27 inch display, 5,120 pixels wide by 2,880 pixels tall. That, if you're counting, is 14.7 million pixels. And they all look amazing. Blacks are deep, whites are bright, viewing angles are outrageous, colors pop off the laminated display. This is flat out as good a display as you will see on any computer anywhere. Having a resolution that high means a few things. One is that you get just an incredible amount of space on this screen. You can play a 720p video at native resolution, open a half dozen safari windows side by side, and have plenty of room left for Spotify and your calendar and your email. It's kind of like being in OS X's expose view all the time, except you can use everything. By default, the retina iMac runs at 2560x1440, turning pixels into what Apple calls points. Points are basically a stand-in for physical distance, which means everything on this screen is the same size as on a lower res Mac, but it looks better, because where you used to have one pixel, now you have four. That's why, at native 5120x2880 resolution, everything is hilariously small on this iMac. If you're using 4K video or a high res photo, the iMac is content aware enough to render that part pixel for pixel while still doubling everything else. Basically this is all a complicated way of saying that when you have the content to suit a 5K display, the iMac shows it accurately, and usually with space to spare. Otherwise it tries to find the middle ground to make everything a little more usable. That content thing is the sticky point of the retina iMac. Yeah, it has a 5K display, and yeah, that makes most things look amazing. Text is the big one, I can't get over how much I like reading on this thing. Games too, at least the ones that play at 2880x1440, look great. Bioshock Infinite looks incredible on this screen. 4K videos look amazing and play perfectly, and I love editing high res photos on here. But when you have pictures, and especially video, that isn't this high res, it can look really bad. Netflix doesn't stream in 4K on the iMac, and even at its highest possible resolution is fuzzy and soft. Same with Hulu, same with most of YouTube, and just about anything else you'll want to watch. Basically just don't try to watch anything that isn't 4K full screen, at least not while you're sitting just a few feet away from the iMac. Of course this happens every time Apple puts out a retina screen that's more impressive than the last one. It'll take the web and developers a little while to catch up and play at this higher resolution, but I think they will. You just might want to wait to pull the trigger on an iMac upgrade until then. The other thing that usually happens when Apple bumps up its resolution is that the first model is slow. It takes a lot of processing to power a lot of pixels. On my review unit, at least, that's not a problem. But I've been using the top tier model. It's crazy fast, consistent, and powerful no matter what you're doing. It even handles Adobe Premiere playback and editing, the things our video team work with every day, faster than just about any other machine. It's also of course $4,399. For a certain kind of person, that's a deal. It's certainly cheaper than a Mac Pro and a 4K display. But for most people, that's kind of the definition of overkill. The thing is though, I get the sense that the iMac with retina display needs just about all of that power to really sing. Even with specs like I have, videos will occasionally still stutter when I open a new Safari tab, and games will flicker or tear as I play particularly complicated scenes. Performance on the iMac is fantastic. Having this much solid state storage in particular is great. But I don't know how much room there is to spare here. Tread carefully with the bottom models. For $2,499, you get a 3.5GHz Intel Core i5 processor, 8GB of RAM, and a 1TB Fusion drive, which is part solid drive, part spinning drive. That's a lot of hardware, but it might not be enough if you're going to really put this thing to the test. If you just want Safari and Chrome and iPhoto and Spotify though, buy away. This is the best screen ever for using those things. It all runs underneath OS X Yosemite, the newest version of Apple's software, and one specifically built for a screen like this. There's lots that's new about Yosemite, but nothing specific to the iMac, though things like handoff and continuity might actually make a desktop more usable since it's so easy to take your work with you now. The insides are all new, but the shell of the iMac is still the same. It's the same thin silver aluminum shell that bulges slightly in the back and hides all its ports and looks good absolutely anywhere you put it. There's a Thunderbolt 2 port, four USB 3 slots, an SD card slot, a headphone jack, and an ethernet port. There are good sounding stereo speakers firing out of the bottom, but I'd still connect something external. It sits even on the same stand as ever. The hardware just hasn't changed here, and it didn't really need to. For some people, for some uses, the iMac with Retina Display is virtually perfect. I love editing photos on this computer, and I love just reading and browsing the web on it. This is a computer I want to use, but it's expensive. And it's really expensive if you want to take full advantage, if you want a machine that is as powerful as it is pretty. But make no mistake, Retina is the future of the iMac, and that is great news. | [
{
"start": 0,
"end": 4,
"text": " There really aren't that many ways to change the iMac."
},
{
"start": 4,
"end": 7.72,
"text": " It's already thin and light, though none of that really matters for a desktop."
},
{
"start": 7.72,
"end": 11.6,
"text": " It's good looking, it's powerful, it's high resolution, it's not even terribly expensive"
},
{
"start": 11.6,
"end": 12.88,
"text": " for what it is."
},
{
"start": 12.88,
"end": 14.72,
"text": " So how do you change the iMac?"
},
{
"start": 14.72,
"end": 16.52,
"text": " This year Apple picked one thing."
},
{
"start": 16.52,
"end": 18.92,
"text": " One crazy high resolution thing."
},
{
"start": 18.92,
"end": 24.2,
"text": " This is the Apple iMac with retina display."
},
{
"start": 24.2,
"end": 27.36,
"text": " The screen really is the whole story here, and with good reason."
},
{
"start": 27.36,
"end": 33.24,
"text": " It's a 27 inch display, 5,120 pixels wide by 2,880 pixels tall."
},
{
"start": 33.24,
"end": 36.9,
"text": " That, if you're counting, is 14.7 million pixels."
},
{
"start": 36.9,
"end": 38.2,
"text": " And they all look amazing."
},
{
"start": 38.2,
"end": 42.5,
"text": " Blacks are deep, whites are bright, viewing angles are outrageous, colors pop off the"
},
{
"start": 42.5,
"end": 43.7,
"text": " laminated display."
},
{
"start": 43.7,
"end": 47.68,
"text": " This is flat out as good a display as you will see on any computer anywhere."
},
{
"start": 47.68,
"end": 50.379999999999995,
"text": " Having a resolution that high means a few things."
},
{
"start": 50.379999999999995,
"end": 53.8,
"text": " One is that you get just an incredible amount of space on this screen."
},
{
"start": 53.8,
"end": 58.68,
"text": " You can play a 720p video at native resolution, open a half dozen safari windows side by side,"
},
{
"start": 58.68,
"end": 62.04,
"text": " and have plenty of room left for Spotify and your calendar and your email."
},
{
"start": 62.04,
"end": 66.44,
"text": " It's kind of like being in OS X's expose view all the time, except you can use everything."
},
{
"start": 66.44,
"end": 73.1,
"text": " By default, the retina iMac runs at 2560x1440, turning pixels into what Apple calls points."
},
{
"start": 73.1,
"end": 76.67999999999999,
"text": " Points are basically a stand-in for physical distance, which means everything on this screen"
},
{
"start": 76.67999999999999,
"end": 80.8,
"text": " is the same size as on a lower res Mac, but it looks better, because where you used to"
},
{
"start": 80.8,
"end": 83.52,
"text": " have one pixel, now you have four."
},
{
"start": 83.52,
"end": 89.96,
"text": " That's why, at native 5120x2880 resolution, everything is hilariously small on this iMac."
},
{
"start": 89.96,
"end": 94.08,
"text": " If you're using 4K video or a high res photo, the iMac is content aware enough to render"
},
{
"start": 94.08,
"end": 97.74,
"text": " that part pixel for pixel while still doubling everything else."
},
{
"start": 97.74,
"end": 101.12,
"text": " Basically this is all a complicated way of saying that when you have the content to suit"
},
{
"start": 101.12,
"end": 105.6,
"text": " a 5K display, the iMac shows it accurately, and usually with space to spare."
},
{
"start": 105.6,
"end": 109.24,
"text": " Otherwise it tries to find the middle ground to make everything a little more usable."
},
{
"start": 109.24,
"end": 111.8,
"text": " That content thing is the sticky point of the retina iMac."
},
{
"start": 111.8,
"end": 116,
"text": " Yeah, it has a 5K display, and yeah, that makes most things look amazing."
},
{
"start": 116,
"end": 119.64,
"text": " Text is the big one, I can't get over how much I like reading on this thing."
},
{
"start": 119.64,
"end": 123.36,
"text": " Games too, at least the ones that play at 2880x1440, look great."
},
{
"start": 123.36,
"end": 125.84,
"text": " Bioshock Infinite looks incredible on this screen."
},
{
"start": 125.84,
"end": 130.2,
"text": " 4K videos look amazing and play perfectly, and I love editing high res photos on here."
},
{
"start": 130.2,
"end": 134,
"text": " But when you have pictures, and especially video, that isn't this high res, it can look"
},
{
"start": 134,
"end": 135.24,
"text": " really bad."
},
{
"start": 135.24,
"end": 139.16,
"text": " Netflix doesn't stream in 4K on the iMac, and even at its highest possible resolution"
},
{
"start": 139.16,
"end": 140.9,
"text": " is fuzzy and soft."
},
{
"start": 140.9,
"end": 144.44,
"text": " Same with Hulu, same with most of YouTube, and just about anything else you'll want to"
},
{
"start": 144.44,
"end": 145.44,
"text": " watch."
},
{
"start": 145.44,
"end": 148.76000000000002,
"text": " Basically just don't try to watch anything that isn't 4K full screen, at least not while"
},
{
"start": 148.76000000000002,
"end": 150.88,
"text": " you're sitting just a few feet away from the iMac."
},
{
"start": 150.88,
"end": 154.12,
"text": " Of course this happens every time Apple puts out a retina screen that's more impressive"
},
{
"start": 154.12,
"end": 155.12,
"text": " than the last one."
},
{
"start": 155.12,
"end": 158.28,
"text": " It'll take the web and developers a little while to catch up and play at this higher"
},
{
"start": 158.28,
"end": 160.22,
"text": " resolution, but I think they will."
},
{
"start": 160.22,
"end": 163.6,
"text": " You just might want to wait to pull the trigger on an iMac upgrade until then."
},
{
"start": 163.6,
"end": 166.6,
"text": " The other thing that usually happens when Apple bumps up its resolution is that the"
},
{
"start": 166.6,
"end": 168.04000000000002,
"text": " first model is slow."
},
{
"start": 168.04000000000002,
"end": 170.46,
"text": " It takes a lot of processing to power a lot of pixels."
},
{
"start": 170.46,
"end": 172.68,
"text": " On my review unit, at least, that's not a problem."
},
{
"start": 172.68,
"end": 174.48000000000002,
"text": " But I've been using the top tier model."
},
{
"start": 174.48000000000002,
"end": 177.72,
"text": " It's crazy fast, consistent, and powerful no matter what you're doing."
},
{
"start": 177.72,
"end": 181.38,
"text": " It even handles Adobe Premiere playback and editing, the things our video team work with"
},
{
"start": 181.38,
"end": 184.18,
"text": " every day, faster than just about any other machine."
},
{
"start": 184.18,
"end": 187.4,
"text": " It's also of course $4,399."
},
{
"start": 187.4,
"end": 189.16,
"text": " For a certain kind of person, that's a deal."
},
{
"start": 189.16,
"end": 191.88,
"text": " It's certainly cheaper than a Mac Pro and a 4K display."
},
{
"start": 191.88,
"end": 195.28,
"text": " But for most people, that's kind of the definition of overkill."
},
{
"start": 195.28,
"end": 198.68,
"text": " The thing is though, I get the sense that the iMac with retina display needs just about"
},
{
"start": 198.68,
"end": 200.8,
"text": " all of that power to really sing."
},
{
"start": 200.8,
"end": 205.18,
"text": " Even with specs like I have, videos will occasionally still stutter when I open a new Safari tab,"
},
{
"start": 205.18,
"end": 209.20000000000002,
"text": " and games will flicker or tear as I play particularly complicated scenes."
},
{
"start": 209.20000000000002,
"end": 211.06,
"text": " Performance on the iMac is fantastic."
},
{
"start": 211.06,
"end": 214.04000000000002,
"text": " Having this much solid state storage in particular is great."
},
{
"start": 214.04000000000002,
"end": 216.48000000000002,
"text": " But I don't know how much room there is to spare here."
},
{
"start": 216.48000000000002,
"end": 218.10000000000002,
"text": " Tread carefully with the bottom models."
},
{
"start": 218.10000000000002,
"end": 225.56,
"text": " For $2,499, you get a 3.5GHz Intel Core i5 processor, 8GB of RAM, and a 1TB Fusion drive,"
},
{
"start": 225.56,
"end": 227.84,
"text": " which is part solid drive, part spinning drive."
},
{
"start": 227.84,
"end": 231.02,
"text": " That's a lot of hardware, but it might not be enough if you're going to really put this"
},
{
"start": 231.02,
"end": 232.36,
"text": " thing to the test."
},
{
"start": 232.36,
"end": 236.24,
"text": " If you just want Safari and Chrome and iPhoto and Spotify though, buy away."
},
{
"start": 236.24,
"end": 238.74,
"text": " This is the best screen ever for using those things."
},
{
"start": 238.74,
"end": 242.4,
"text": " It all runs underneath OS X Yosemite, the newest version of Apple's software, and one"
},
{
"start": 242.4,
"end": 244.88,
"text": " specifically built for a screen like this."
},
{
"start": 244.88,
"end": 248.18,
"text": " There's lots that's new about Yosemite, but nothing specific to the iMac, though things"
},
{
"start": 248.18,
"end": 252.22,
"text": " like handoff and continuity might actually make a desktop more usable since it's so easy"
},
{
"start": 252.22,
"end": 254,
"text": " to take your work with you now."
},
{
"start": 254,
"end": 257.16,
"text": " The insides are all new, but the shell of the iMac is still the same."
},
{
"start": 257.16,
"end": 261.08000000000004,
"text": " It's the same thin silver aluminum shell that bulges slightly in the back and hides all"
},
{
"start": 261.08000000000004,
"end": 264.16,
"text": " its ports and looks good absolutely anywhere you put it."
},
{
"start": 264.16,
"end": 268.56,
"text": " There's a Thunderbolt 2 port, four USB 3 slots, an SD card slot, a headphone jack, and an"
},
{
"start": 268.56,
"end": 269.56,
"text": " ethernet port."
},
{
"start": 269.56,
"end": 273,
"text": " There are good sounding stereo speakers firing out of the bottom, but I'd still connect something"
},
{
"start": 273,
"end": 274,
"text": " external."
},
{
"start": 274,
"end": 275.48,
"text": " It sits even on the same stand as ever."
},
{
"start": 275.48,
"end": 278.56,
"text": " The hardware just hasn't changed here, and it didn't really need to."
},
{
"start": 278.56,
"end": 282.56,
"text": " For some people, for some uses, the iMac with Retina Display is virtually perfect."
},
{
"start": 282.56,
"end": 286.20000000000005,
"text": " I love editing photos on this computer, and I love just reading and browsing the web on"
},
{
"start": 286.2,
"end": 287.2,
"text": " it."
},
{
"start": 287.2,
"end": 289.52,
"text": " This is a computer I want to use, but it's expensive."
},
{
"start": 289.52,
"end": 293.2,
"text": " And it's really expensive if you want to take full advantage, if you want a machine that"
},
{
"start": 293.2,
"end": 295.26,
"text": " is as powerful as it is pretty."
},
{
"start": 295.26,
"end": 316.36,
"text": " But make no mistake, Retina is the future of the iMac, and that is great news."
}
] |
JU1rf1lBgJ8 | battery charging cam? incredible throw and to the door New Now You | [
{
"start": 0,
"end": 8.96,
"text": " battery charging cam?"
},
{
"start": 9.22,
"end": 11.200000000000001,
"text": " incredible"
},
{
"start": 11.700000000000001,
"end": 20,
"text": " throw and to the door"
},
{
"start": 20.44,
"end": 22.02,
"text": " New"
},
{
"start": 26.02,
"end": 28.6,
"text": " Now"
},
{
"start": 58.6,
"end": 60.6,
"text": " You"
}
] |
iiW7LQhrIm8 | I'm Alexis Ohanian, startup founder and Y Combinator partner. Over the last year, I met people building small empires all across North America. Now I'm back with a new season. Welcome to season two of Small Empires in Atlanta. We're here in Stratford, Connecticut. We're here in Toronto. Welcome to Miami. We're here in the heart of the Waterloo region of Canada, which you may not have heard of. You go into an investor meeting and one of the first things they love to say is that we don't invest in the product, we don't invest in the technology, we invest in the people. Smart people live everywhere. You know, smart people don't just live in Silicon Valley. Smart people don't just live in New York, but smart people live everywhere. | [
{
"start": 0,
"end": 4,
"text": " I'm Alexis Ohanian, startup founder and Y Combinator partner."
},
{
"start": 4,
"end": 8.5,
"text": " Over the last year, I met people building small empires all across North America."
},
{
"start": 8.5,
"end": 10.5,
"text": " Now I'm back with a new season."
},
{
"start": 10.5,
"end": 14.5,
"text": " Welcome to season two of Small Empires in Atlanta."
},
{
"start": 14.5,
"end": 16.5,
"text": " We're here in Stratford, Connecticut."
},
{
"start": 16.5,
"end": 17.5,
"text": " We're here in Toronto."
},
{
"start": 17.5,
"end": 18.5,
"text": " Welcome to Miami."
},
{
"start": 18.5,
"end": 23.5,
"text": " We're here in the heart of the Waterloo region of Canada, which you may not have heard of."
},
{
"start": 23.5,
"end": 27,
"text": " You go into an investor meeting and one of the first things they love to say is that"
},
{
"start": 27,
"end": 31.5,
"text": " we don't invest in the product, we don't invest in the technology, we invest in the people."
},
{
"start": 31.5,
"end": 33.5,
"text": " Smart people live everywhere."
},
{
"start": 33.5,
"end": 36,
"text": " You know, smart people don't just live in Silicon Valley."
},
{
"start": 36,
"end": 61,
"text": " Smart people don't just live in New York, but smart people live everywhere."
}
] |
vfdBWXyTqug | So in the mid-60s, these pacemaker researchers noticed something weird. They were looking at chronic back pain, and they found that if you dropped a pacemaker wire into someone's spine at just the right place and sent out little pulses of electricity, the pain went away. For people with back pain, it was great news. Instead of taking all these pills, they could just get one implant that would take care of it. So then they thought, this works great on the spine. What happens if you do it to someone's brain? It turns out it does a lot. I call it deep brain stimulation or cortical stimulation. If you put the wire in just the right place, you can stabilize a person's Parkinson's, tremor, stop seizures, treat depression. It all depends where you put the wire. The problem is we still don't know very much about how the brain works. We know brain cells are passing along electrical signals in something that looks kind of like a circuit, but most of the stuff is still trial and error. Our best theory is that if you have a seizure, that's a circuit going bad, looping out of control, and the right electrical pulse at the right time can reset it. So if we can disrupt the circuit that gives someone depression, maybe putting the wire in a different spot will disrupt the circuit that makes us forget things or get distracted. And a lot of people are looking for that spot. You see a lot of patents for enhancing memory this way, even if none of them really work. The closest thing we've got is transcranial stimulation. It's basically an electric hat that sends pulses through your scalp. As it turns out, it really does help you pay attention and remember things better. You get a little bit worse at automatic tasks, but it doesn't matter. The interesting thing will be when we can actually use this technology to make more effective brains, not just cure diseases or run experiments. We're already doing this with chemicals. If I want to be more alert, I drink some coffee. If I want to relax, I drink a beer. Those are just chemicals that go into my blood and then go into my brain. What if we could do that with electricity? What if I could just turn it on and off by flicking a switch? What if I could give myself a perfect attention span for two hours while I'm studying for this final and then turn it off completely? Of course, we're going to have to know a lot more before we get there, but someday the same command doctors have over the body, they could extend to the mind itself. | [
{
"start": 0,
"end": 9.200000000000001,
"text": " So in the mid-60s, these pacemaker researchers noticed something weird."
},
{
"start": 9.200000000000001,
"end": 12.36,
"text": " They were looking at chronic back pain, and they found that if you dropped a pacemaker"
},
{
"start": 12.36,
"end": 16.84,
"text": " wire into someone's spine at just the right place and sent out little pulses of electricity,"
},
{
"start": 16.84,
"end": 18.02,
"text": " the pain went away."
},
{
"start": 18.02,
"end": 19.84,
"text": " For people with back pain, it was great news."
},
{
"start": 19.84,
"end": 23.16,
"text": " Instead of taking all these pills, they could just get one implant that would take care"
},
{
"start": 23.16,
"end": 24.16,
"text": " of it."
},
{
"start": 24.16,
"end": 26.68,
"text": " So then they thought, this works great on the spine."
},
{
"start": 26.68,
"end": 28.76,
"text": " What happens if you do it to someone's brain?"
},
{
"start": 28.76,
"end": 29.96,
"text": " It turns out it does a lot."
},
{
"start": 29.96,
"end": 32.68,
"text": " I call it deep brain stimulation or cortical stimulation."
},
{
"start": 32.68,
"end": 36,
"text": " If you put the wire in just the right place, you can stabilize a person's Parkinson's,"
},
{
"start": 36,
"end": 38.5,
"text": " tremor, stop seizures, treat depression."
},
{
"start": 38.5,
"end": 41.14,
"text": " It all depends where you put the wire."
},
{
"start": 41.14,
"end": 43.84,
"text": " The problem is we still don't know very much about how the brain works."
},
{
"start": 43.84,
"end": 47.519999999999996,
"text": " We know brain cells are passing along electrical signals in something that looks kind of like"
},
{
"start": 47.519999999999996,
"end": 51,
"text": " a circuit, but most of the stuff is still trial and error."
},
{
"start": 51,
"end": 54.8,
"text": " Our best theory is that if you have a seizure, that's a circuit going bad, looping out of"
},
{
"start": 54.8,
"end": 58.82,
"text": " control, and the right electrical pulse at the right time can reset it."
},
{
"start": 58.82,
"end": 62.44,
"text": " So if we can disrupt the circuit that gives someone depression, maybe putting the wire"
},
{
"start": 62.44,
"end": 66.04,
"text": " in a different spot will disrupt the circuit that makes us forget things or get distracted."
},
{
"start": 66.04,
"end": 68.48,
"text": " And a lot of people are looking for that spot."
},
{
"start": 68.48,
"end": 72.7,
"text": " You see a lot of patents for enhancing memory this way, even if none of them really work."
},
{
"start": 72.7,
"end": 75.64,
"text": " The closest thing we've got is transcranial stimulation."
},
{
"start": 75.64,
"end": 79.06,
"text": " It's basically an electric hat that sends pulses through your scalp."
},
{
"start": 79.06,
"end": 82.12,
"text": " As it turns out, it really does help you pay attention and remember things better."
},
{
"start": 82.12,
"end": 85.64,
"text": " You get a little bit worse at automatic tasks, but it doesn't matter."
},
{
"start": 85.64,
"end": 88.44,
"text": " The interesting thing will be when we can actually use this technology to make more"
},
{
"start": 88.44,
"end": 91.16,
"text": " effective brains, not just cure diseases or run experiments."
},
{
"start": 91.16,
"end": 92.56,
"text": " We're already doing this with chemicals."
},
{
"start": 92.56,
"end": 94.67999999999999,
"text": " If I want to be more alert, I drink some coffee."
},
{
"start": 94.67999999999999,
"end": 96.16,
"text": " If I want to relax, I drink a beer."
},
{
"start": 96.16,
"end": 99.44,
"text": " Those are just chemicals that go into my blood and then go into my brain."
},
{
"start": 99.44,
"end": 101.16,
"text": " What if we could do that with electricity?"
},
{
"start": 101.16,
"end": 104.16,
"text": " What if I could just turn it on and off by flicking a switch?"
},
{
"start": 104.16,
"end": 107.56,
"text": " What if I could give myself a perfect attention span for two hours while I'm studying for"
},
{
"start": 107.56,
"end": 109.36,
"text": " this final and then turn it off completely?"
},
{
"start": 109.36,
"end": 112.97999999999999,
"text": " Of course, we're going to have to know a lot more before we get there, but someday the"
},
{
"start": 112.98,
"end": 118.80000000000001,
"text": " same command doctors have over the body, they could extend to the mind itself."
}
] |
nvt1TSY8czQ | Earlier this year, the U.S. Supreme Court ruled that Aereo, a service that lets you stream broadcast television over the internet, violated copyright law. Broadcasters like ABC, NBC, CBS, and FOX all argued that Aereo acted like a cable company only without paying for the content. Aereo's defense was that it's first and foremost a technology company that rinses out tiny, dime-sized antennas that pick up public, over-the-air channels. Each antenna is unique to the user, but instead of physically having it in your home, all the rabbit ears instead are stored together in a large warehouse. Now, the Supreme Court has never allowed video cameras in the courtroom, but thanks to Last Week Tonight with John Oliver, we actually have footage of the proceedings. The following is actual audio recordings of the Supreme Court's Aereo case. Here's Aereo's lawyers making their case. When they sign up, their system is completely empty. There's no content being provided. There's equipment that's being provided. So the notion that they have in the reply brief over and over that we're somehow a content provider would mean that everybody who provides an antenna or a DVR is somehow a content provider. Now, the government says— But what if they give the subscriber a menu and says, you have these choices, and they're providing you these choices, and those choices are content? It's no different, Justice Ginsburg, that if I'm at home and I have an antenna or rabbit ears on my TV and I know what channels I can get— It's also no different from a user's perspective. It's exactly the same as if I'm watching cable, right? You just have a different content selection, and then you pick off that menu. Right. But the menu, Justice Kagan and Justice Ginsburg, is simply what is technologically available. There are broadcast signals that are available in a local area, and they are limited because that's what the broadcasters make available. And simply providing a user guide that says you can tune to this channel or you can tune to that channel if you want to pick up one program or another can't be the difference between a content provider and merely facilitating the use of your equipment. For nearly one hour, lawyers and judges tried to find the perfect non-technological metaphor to describe just how Aereo works, which ultimately led to this. I think it's the basic decision, the difference between a car dealer and a valet parking service. I mean, if you looked at it from 30,000 feet, you might think, hey, both of these things provide cars to the public. But if you looked at it more closely, you'd understand, well, if I show up at the car dealership without a car, I'm going to be able to get a car. If I show up at the valet parking service and I don't own a car, it's not going to end well for me. And so. What is the difference? I didn't mean to interrupt your. Well, I was just going to say, so I think there is a very real way in which you would say, you know, at the end of the day, the car dealer is providing cars to the public, the valet parking service is not. It's providing the parking service. Why isn't it, and I don't want to stretch it too, but why isn't it like a public garage? I mean, you know, if you can park your car in your own garage or you can park it in a public garage, you can go to RadioShack and buy an antenna and a DVR or you can rent those facilities somewhere else from Aereo. They've got an antenna. They'll let you use it when you need it. Mr. Chief Justice, that's not an implausible way to look at this. Problem is, all of these metaphors are inherently flawed. If anything, it's a clear sign that the judges and indeed the law itself hasn't caught up with the current state of technology. There's even an extended argument over the definition of copy, which sounds silly, but is important legal nuance. There's no reason it's a user specific copy, is it? You're writing 10,000 copies. It'd be much easier for you to just have to make one copy and everybody could get a copy. You don't need every viewer to have his own copy. But that is the key distinction between video on demand and the kinds of equipment and technology that Aereo provides. You can't watch my copy. I can't download it. You're saying your copy is different from my copy. Correct. Well, that's the reason we call them copies, because they're the same. All I'm trying to get at, and I'm not saying it's outcome determinative or necessarily bad, I'm just saying your technological model is based solely on circumventing legal prohibitions that you don't want to comply with. You could also say that Aereo is actually complying with the law as is written today, albeit with thousands of tiny antennas. But the 6-3 decision decided to ignore Aereo's technological loophole. And that's kind of the problem. Even if Aereo winning was a long shot, these arguments highlight just how fast technology is moving and how slow the legal system can be to understand it. This won't be the last time technology is at the center of a trial. And next time, let's at least hope for some more updated analogies. Why isn't what used to be called a phonograph record store that sells phonograph records giving a public performance? | [
{
"start": 0,
"end": 5.04,
"text": " Earlier this year, the U.S. Supreme Court ruled that Aereo, a service that lets you"
},
{
"start": 5.04,
"end": 9.32,
"text": " stream broadcast television over the internet, violated copyright law."
},
{
"start": 9.32,
"end": 13.92,
"text": " Broadcasters like ABC, NBC, CBS, and FOX all argued that Aereo acted like a cable company"
},
{
"start": 13.92,
"end": 16.72,
"text": " only without paying for the content."
},
{
"start": 16.72,
"end": 20.6,
"text": " Aereo's defense was that it's first and foremost a technology company that rinses out tiny,"
},
{
"start": 20.6,
"end": 24.6,
"text": " dime-sized antennas that pick up public, over-the-air channels."
},
{
"start": 24.6,
"end": 28.04,
"text": " Each antenna is unique to the user, but instead of physically having it in your home, all"
},
{
"start": 28.04,
"end": 30.56,
"text": " the rabbit ears instead are stored together in a large warehouse."
},
{
"start": 30.56,
"end": 34.48,
"text": " Now, the Supreme Court has never allowed video cameras in the courtroom, but thanks to Last"
},
{
"start": 34.48,
"end": 37.4,
"text": " Week Tonight with John Oliver, we actually have footage of the proceedings."
},
{
"start": 37.4,
"end": 43.96,
"text": " The following is actual audio recordings of the Supreme Court's Aereo case."
},
{
"start": 43.96,
"end": 46.04,
"text": " Here's Aereo's lawyers making their case."
},
{
"start": 46.04,
"end": 50.56,
"text": " When they sign up, their system is completely empty."
},
{
"start": 50.56,
"end": 52.96,
"text": " There's no content being provided."
},
{
"start": 52.96,
"end": 55.08,
"text": " There's equipment that's being provided."
},
{
"start": 55.08,
"end": 59.08,
"text": " So the notion that they have in the reply brief over and over that we're somehow a content"
},
{
"start": 59.08,
"end": 64.6,
"text": " provider would mean that everybody who provides an antenna or a DVR is somehow a content"
},
{
"start": 64.6,
"end": 65.6,
"text": " provider."
},
{
"start": 65.6,
"end": 66.6,
"text": " Now, the government says—"
},
{
"start": 66.6,
"end": 73.24,
"text": " But what if they give the subscriber a menu and says, you have these choices, and they're"
},
{
"start": 73.24,
"end": 77.36,
"text": " providing you these choices, and those choices are content?"
},
{
"start": 77.36,
"end": 80.88,
"text": " It's no different, Justice Ginsburg, that if I'm at home and I have an antenna or rabbit"
},
{
"start": 80.88,
"end": 83.68,
"text": " ears on my TV and I know what channels I can get—"
},
{
"start": 83.68,
"end": 86.2,
"text": " It's also no different from a user's perspective."
},
{
"start": 86.2,
"end": 90.84,
"text": " It's exactly the same as if I'm watching cable, right?"
},
{
"start": 90.84,
"end": 95.08000000000001,
"text": " You just have a different content selection, and then you pick off that menu."
},
{
"start": 95.08000000000001,
"end": 96.08000000000001,
"text": " Right."
},
{
"start": 96.08000000000001,
"end": 99.36000000000001,
"text": " But the menu, Justice Kagan and Justice Ginsburg, is simply what is technologically"
},
{
"start": 99.36000000000001,
"end": 100.36000000000001,
"text": " available."
},
{
"start": 100.36000000000001,
"end": 105.2,
"text": " There are broadcast signals that are available in a local area, and they are limited because"
},
{
"start": 105.2,
"end": 107.92000000000002,
"text": " that's what the broadcasters make available."
},
{
"start": 107.92000000000002,
"end": 113.56,
"text": " And simply providing a user guide that says you can tune to this channel or you can tune"
},
{
"start": 113.56,
"end": 117.8,
"text": " to that channel if you want to pick up one program or another can't be the difference"
},
{
"start": 117.8,
"end": 122.60000000000001,
"text": " between a content provider and merely facilitating the use of your equipment."
},
{
"start": 122.60000000000001,
"end": 127.26,
"text": " For nearly one hour, lawyers and judges tried to find the perfect non-technological metaphor"
},
{
"start": 127.26,
"end": 130.8,
"text": " to describe just how Aereo works, which ultimately led to this."
},
{
"start": 130.8,
"end": 135.84,
"text": " I think it's the basic decision, the difference between a car dealer and a valet parking service."
},
{
"start": 135.84,
"end": 139.32,
"text": " I mean, if you looked at it from 30,000 feet, you might think, hey, both of these things"
},
{
"start": 139.32,
"end": 141.28,
"text": " provide cars to the public."
},
{
"start": 141.28,
"end": 144.96,
"text": " But if you looked at it more closely, you'd understand, well, if I show up at the car"
},
{
"start": 144.96,
"end": 147.36,
"text": " dealership without a car, I'm going to be able to get a car."
},
{
"start": 147.36,
"end": 151.64,
"text": " If I show up at the valet parking service and I don't own a car, it's not going to"
},
{
"start": 151.64,
"end": 152.48,
"text": " end well for me."
},
{
"start": 152.48,
"end": 153.04,
"text": " And so."
},
{
"start": 153.04,
"end": 153.72,
"text": " What is the difference?"
},
{
"start": 153.72,
"end": 156.96,
"text": " I didn't mean to interrupt your."
},
{
"start": 156.96,
"end": 161.24,
"text": " Well, I was just going to say, so I think there is a very real way in which you would"
},
{
"start": 161.24,
"end": 165.36,
"text": " say, you know, at the end of the day, the car dealer is providing cars to the public,"
},
{
"start": 165.36,
"end": 166.96,
"text": " the valet parking service is not."
},
{
"start": 166.96,
"end": 167.6,
"text": " It's providing the parking service."
},
{
"start": 167.6,
"end": 170.8,
"text": " Why isn't it, and I don't want to stretch it too, but why isn't it like a public"
},
{
"start": 170.8,
"end": 171.60000000000002,
"text": " garage?"
},
{
"start": 171.60000000000002,
"end": 174.96,
"text": " I mean, you know, if you can park your car in your own garage or you can park it in a"
},
{
"start": 174.96,
"end": 181.56,
"text": " public garage, you can go to RadioShack and buy an antenna and a DVR or you can rent those"
},
{
"start": 181.56,
"end": 183.8,
"text": " facilities somewhere else from Aereo."
},
{
"start": 183.8,
"end": 184.48000000000002,
"text": " They've got an antenna."
},
{
"start": 184.48000000000002,
"end": 185.96,
"text": " They'll let you use it when you need it."
},
{
"start": 185.96,
"end": 189.32000000000002,
"text": " Mr. Chief Justice, that's not an implausible way to look at this."
},
{
"start": 189.32000000000002,
"end": 191.68,
"text": " Problem is, all of these metaphors are inherently flawed."
},
{
"start": 191.68,
"end": 195.56,
"text": " If anything, it's a clear sign that the judges and indeed the law itself hasn't caught up"
},
{
"start": 195.56,
"end": 197.44,
"text": " with the current state of technology."
},
{
"start": 197.44,
"end": 201.96,
"text": " There's even an extended argument over the definition of copy, which sounds silly, but"
},
{
"start": 201.96,
"end": 203.72,
"text": " is important legal nuance."
},
{
"start": 203.72,
"end": 207.28,
"text": " There's no reason it's a user specific copy, is it?"
},
{
"start": 207.28,
"end": 209.28,
"text": " You're writing 10,000 copies."
},
{
"start": 209.28,
"end": 213.04,
"text": " It'd be much easier for you to just have to make one copy and everybody could get a copy."
},
{
"start": 213.04,
"end": 215.92,
"text": " You don't need every viewer to have his own copy."
},
{
"start": 215.92,
"end": 223,
"text": " But that is the key distinction between video on demand and the kinds of equipment and technology"
},
{
"start": 223,
"end": 224.28,
"text": " that Aereo provides."
},
{
"start": 224.28,
"end": 225.56,
"text": " You can't watch my copy."
},
{
"start": 225.56,
"end": 226.56,
"text": " I can't download it."
},
{
"start": 226.56,
"end": 228.88,
"text": " You're saying your copy is different from my copy."
},
{
"start": 228.88,
"end": 229.4,
"text": " Correct."
},
{
"start": 229.4,
"end": 232.12,
"text": " Well, that's the reason we call them copies, because they're the same."
},
{
"start": 232.12,
"end": 238.72,
"text": " All I'm trying to get at, and I'm not saying it's outcome determinative or necessarily"
},
{
"start": 238.72,
"end": 245.12,
"text": " bad, I'm just saying your technological model is based solely on circumventing legal prohibitions"
},
{
"start": 245.12,
"end": 247,
"text": " that you don't want to comply with."
},
{
"start": 247,
"end": 251.08,
"text": " You could also say that Aereo is actually complying with the law as is written today,"
},
{
"start": 251.08,
"end": 252.68,
"text": " albeit with thousands of tiny antennas."
},
{
"start": 252.68,
"end": 256.28,
"text": " But the 6-3 decision decided to ignore Aereo's technological loophole."
},
{
"start": 256.28,
"end": 258.03999999999996,
"text": " And that's kind of the problem."
},
{
"start": 258.03999999999996,
"end": 261.91999999999996,
"text": " Even if Aereo winning was a long shot, these arguments highlight just how fast technology"
},
{
"start": 261.91999999999996,
"end": 265.76,
"text": " is moving and how slow the legal system can be to understand it."
},
{
"start": 265.76,
"end": 268.59999999999997,
"text": " This won't be the last time technology is at the center of a trial."
},
{
"start": 268.59999999999997,
"end": 271.88,
"text": " And next time, let's at least hope for some more updated analogies."
},
{
"start": 271.88,
"end": 277.84,
"text": " Why isn't what used to be called a phonograph record store that sells phonograph records"
},
{
"start": 277.84,
"end": 286.52,
"text": " giving a public performance?"
}
] |
GmnhD_u3Qm8 | This is Neelai with the Verge, and this is the iPad Air 2. There's not very much to say about the iPad Air 2, but that's because there's not very much of it. The only noticeable design change on the iPad Air 2 is the removal of the side switch, which makes it slightly harder to either lock rotation or mute the volume. It's 18% thinner and weighs less than a pound. It's kind of like holding a screen and nothing else. That screen is actually the biggest and best change in the new iPad Air 2. The previous iPads had an air gap between the display and the cover glass, but the new Air 2 has a laminated display like every iPhone since the iPhone 4. That laminated display is a big reason the new iPad is so much thinner, but most importantly, it looks gorgeous. It's like you're touching the pixels directly. I did notice that the screen seems a little bit pinker than my older Air, but only when I really held them side by side or pretty much off axis. Otherwise, the whole display just looks great. Apple says that a new anti-reflective coating reduces glare by 56%, but to be honest, I didn't notice it at all. It's a little bit better if you look for it, but you still can't really use the Air 2 outside in bright sunlight. The other big change to the iPad Air 2 is the back camera, which is now an 8-megapixel sensor up from 5. Like it or not, people love to use their iPads as cameras, and Apple is really excited about it. The photos themselves aren't quite as good as the iPhone 6 or 6 Plus, particularly in low light, but they're certainly on par with older iPhones and most other smartphones. I'm never going to be a tablet photographer, but I'm curious to see how app developers use this new camera. Maybe they'll change my mind. The Air 2 also has Apple's Touch ID sensor, which works just like you'd expect. Which is to say, seamlessly. You can unlock the iPad and pay for things in apps that use Apple Pay, but it's not so much of an upgrade that it's worth getting a whole new iPad for it. Keep in mind that your fingerprints don't transfer between devices, so you have to set up Touch ID from scratch, even if you've already set it up on your iPhone. Inside, the new Air has an A8X chip, the same chip as the iPhone 6, but with beefed up graphics. It's fast. Really fast. I never noticed any slowdowns, and games ran just fine, especially newer games that take advantage of iOS 8. And there's no real tradeoff between power and battery life. My review unit ran all weekend without a charge. It would also be nice if Apple took advantage of the iPad's increased power and bigger screen in a more useful way. There's nothing about iOS 8 on the iPad that really changes the experience of using the tablet. It's a little bit easier to switch from phone to tablet to laptop, with features like continuity and handoff that let you seamlessly move between apps and devices, but using the iPad itself is still mostly the same. I still wouldn't pick an iPad to be my only computer over a laptop, and I definitely wouldn't leave the house with an iPad instead of my phone. The new Air 2 is a much more powerful computer than the laptop I had just a couple years ago, but even something as simple as browsing the web isn't as full-featured or flexible. And sharing an iPad with multiple people and a family is still a clunky experience, because iOS 8 doesn't support multiple users. The iPad is Apple's most shareable computer, and the iPad Air 2 is so thin and friendly that it just begs to be passed around, but everything about iOS 8 feels like it belongs to just one person. It's a huge opportunity that Apple's just leaving on the table. And that's really the story of the iPad Air 2. It's very much the best iPad ever made, but Apple's leaving so much left undone. These are all iterative updates. There's no must-have reason to upgrade if you already have an iPad you're happy with. Holding an iPad Air 2 feels like the future. It's so thin and light it's almost impossible. But Apple has to push harder against the limits of what's possible with an iPad if it wants to finish the tablet revolution it started. | [
{
"start": 0,
"end": 6.5600000000000005,
"text": " This is Neelai with the Verge, and this is the iPad Air 2."
},
{
"start": 6.5600000000000005,
"end": 9.72,
"text": " There's not very much to say about the iPad Air 2, but that's because there's not very"
},
{
"start": 9.72,
"end": 10.72,
"text": " much of it."
},
{
"start": 10.72,
"end": 14.68,
"text": " The only noticeable design change on the iPad Air 2 is the removal of the side switch, which"
},
{
"start": 14.68,
"end": 18.34,
"text": " makes it slightly harder to either lock rotation or mute the volume."
},
{
"start": 18.34,
"end": 21.2,
"text": " It's 18% thinner and weighs less than a pound."
},
{
"start": 21.2,
"end": 24.240000000000002,
"text": " It's kind of like holding a screen and nothing else."
},
{
"start": 24.240000000000002,
"end": 28.04,
"text": " That screen is actually the biggest and best change in the new iPad Air 2."
},
{
"start": 28.04,
"end": 31,
"text": " The previous iPads had an air gap between the display and the cover glass, but the new"
},
{
"start": 31,
"end": 35.16,
"text": " Air 2 has a laminated display like every iPhone since the iPhone 4."
},
{
"start": 35.16,
"end": 39.4,
"text": " That laminated display is a big reason the new iPad is so much thinner, but most importantly,"
},
{
"start": 39.4,
"end": 40.4,
"text": " it looks gorgeous."
},
{
"start": 40.4,
"end": 42.16,
"text": " It's like you're touching the pixels directly."
},
{
"start": 42.16,
"end": 46.46,
"text": " I did notice that the screen seems a little bit pinker than my older Air, but only when"
},
{
"start": 46.46,
"end": 49.4,
"text": " I really held them side by side or pretty much off axis."
},
{
"start": 49.4,
"end": 51.64,
"text": " Otherwise, the whole display just looks great."
},
{
"start": 51.64,
"end": 56.28,
"text": " Apple says that a new anti-reflective coating reduces glare by 56%, but to be honest, I"
},
{
"start": 56.28,
"end": 57.28,
"text": " didn't notice it at all."
},
{
"start": 57.28,
"end": 60.800000000000004,
"text": " It's a little bit better if you look for it, but you still can't really use the Air"
},
{
"start": 60.800000000000004,
"end": 62.72,
"text": " 2 outside in bright sunlight."
},
{
"start": 62.72,
"end": 66.36,
"text": " The other big change to the iPad Air 2 is the back camera, which is now an 8-megapixel"
},
{
"start": 66.36,
"end": 68.36,
"text": " sensor up from 5."
},
{
"start": 68.36,
"end": 72.16,
"text": " Like it or not, people love to use their iPads as cameras, and Apple is really excited about"
},
{
"start": 72.16,
"end": 73.16,
"text": " it."
},
{
"start": 73.16,
"end": 76.6,
"text": " The photos themselves aren't quite as good as the iPhone 6 or 6 Plus, particularly in"
},
{
"start": 76.6,
"end": 80.72,
"text": " low light, but they're certainly on par with older iPhones and most other smartphones."
},
{
"start": 80.72,
"end": 84.2,
"text": " I'm never going to be a tablet photographer, but I'm curious to see how app developers"
},
{
"start": 84.2,
"end": 85.52000000000001,
"text": " use this new camera."
},
{
"start": 85.52000000000001,
"end": 87.14,
"text": " Maybe they'll change my mind."
},
{
"start": 87.14,
"end": 91.52,
"text": " The Air 2 also has Apple's Touch ID sensor, which works just like you'd expect."
},
{
"start": 91.52,
"end": 93.28,
"text": " Which is to say, seamlessly."
},
{
"start": 93.28,
"end": 96.28,
"text": " You can unlock the iPad and pay for things in apps that use Apple Pay, but it's not"
},
{
"start": 96.28,
"end": 99.48,
"text": " so much of an upgrade that it's worth getting a whole new iPad for it."
},
{
"start": 99.48,
"end": 102.88,
"text": " Keep in mind that your fingerprints don't transfer between devices, so you have to set"
},
{
"start": 102.88,
"end": 106.28,
"text": " up Touch ID from scratch, even if you've already set it up on your iPhone."
},
{
"start": 106.28,
"end": 112.2,
"text": " Inside, the new Air has an A8X chip, the same chip as the iPhone 6, but with beefed up graphics."
},
{
"start": 112.2,
"end": 113.28,
"text": " It's fast."
},
{
"start": 113.28,
"end": 114.28,
"text": " Really fast."
},
{
"start": 114.28,
"end": 117.72,
"text": " I never noticed any slowdowns, and games ran just fine, especially newer games that take"
},
{
"start": 117.72,
"end": 119.52,
"text": " advantage of iOS 8."
},
{
"start": 119.52,
"end": 121.84,
"text": " And there's no real tradeoff between power and battery life."
},
{
"start": 121.84,
"end": 124.28,
"text": " My review unit ran all weekend without a charge."
},
{
"start": 124.28,
"end": 127.6,
"text": " It would also be nice if Apple took advantage of the iPad's increased power and bigger"
},
{
"start": 127.6,
"end": 129.76,
"text": " screen in a more useful way."
},
{
"start": 129.76,
"end": 133.6,
"text": " There's nothing about iOS 8 on the iPad that really changes the experience of using the"
},
{
"start": 133.6,
"end": 134.6,
"text": " tablet."
},
{
"start": 134.6,
"end": 138.02,
"text": " It's a little bit easier to switch from phone to tablet to laptop, with features like continuity"
},
{
"start": 138.02,
"end": 143,
"text": " and handoff that let you seamlessly move between apps and devices, but using the iPad itself"
},
{
"start": 143,
"end": 144.68,
"text": " is still mostly the same."
},
{
"start": 144.68,
"end": 148.8,
"text": " I still wouldn't pick an iPad to be my only computer over a laptop, and I definitely wouldn't"
},
{
"start": 148.8,
"end": 151.52,
"text": " leave the house with an iPad instead of my phone."
},
{
"start": 151.52,
"end": 155.84,
"text": " The new Air 2 is a much more powerful computer than the laptop I had just a couple years"
},
{
"start": 155.84,
"end": 160.42000000000002,
"text": " ago, but even something as simple as browsing the web isn't as full-featured or flexible."
},
{
"start": 160.42000000000002,
"end": 163.84,
"text": " And sharing an iPad with multiple people and a family is still a clunky experience, because"
},
{
"start": 163.84,
"end": 166.62,
"text": " iOS 8 doesn't support multiple users."
},
{
"start": 166.62,
"end": 170.8,
"text": " The iPad is Apple's most shareable computer, and the iPad Air 2 is so thin and friendly"
},
{
"start": 170.8,
"end": 174.84,
"text": " that it just begs to be passed around, but everything about iOS 8 feels like it belongs"
},
{
"start": 174.84,
"end": 176.4,
"text": " to just one person."
},
{
"start": 176.4,
"end": 179.20000000000002,
"text": " It's a huge opportunity that Apple's just leaving on the table."
},
{
"start": 179.20000000000002,
"end": 181.48000000000002,
"text": " And that's really the story of the iPad Air 2."
},
{
"start": 181.48000000000002,
"end": 186.24,
"text": " It's very much the best iPad ever made, but Apple's leaving so much left undone."
},
{
"start": 186.24,
"end": 187.70000000000002,
"text": " These are all iterative updates."
},
{
"start": 187.70000000000002,
"end": 191.72000000000003,
"text": " There's no must-have reason to upgrade if you already have an iPad you're happy with."
},
{
"start": 191.72000000000003,
"end": 194.04000000000002,
"text": " Holding an iPad Air 2 feels like the future."
},
{
"start": 194.04000000000002,
"end": 196.72000000000003,
"text": " It's so thin and light it's almost impossible."
},
{
"start": 196.72000000000003,
"end": 200.62,
"text": " But Apple has to push harder against the limits of what's possible with an iPad if it wants"
},
{
"start": 200.62,
"end": 202.68,
"text": " to finish the tablet revolution it started."
}
] |
sHLTzzZ38AA | So Apple released iOS 8.1 today and along with it, its new mobile payments platform, Apple Pay. Apple Pay isn't the first mobile payments platform. There's been others from Google, Isis and a couple of other companies. But it is the first one that works on the iPhone. So we've got Apple Pay loaded up on an iPhone 6 and we're going to go figure out what we can do with it. The first thing you've got to do with Apple Pay is get your cards into your phone. Editing a card is actually really easy. You just go to the settings menu, passbook and Apple Pay, add credit or debit card and then you can actually take a photo of your credit card and it will grab the numbers off of there. You just add some things to confirm and for this particular credit card, that's all it took. Now, if I go into my passbook, you can see I've got that credit card right there. Apple is supporting Visa, MasterCard and American Express right now in addition to a handful of national banks. If you have a smaller local bank or credit union, chances are you're out of luck today. But Apple says 500 more banks will be on board by early next year. Apple says that there are 220,000 stores and retailers supporting Apple Pay right now, but it can be harder to find places to use it than you might think. Here in New York City, we couldn't buy trinkets at a pop-up stand, a hot dog from a cart, or pack of gum at a newsstand. But if we went to one of Apple's launch partners, such as Duane Reade Drugstores or Macy's, buying something is as simple as holding the iPhone 6 in front of the credit card terminal and using our thumb to authenticate the purchase. It worked as Apple advertised and we were even able to pay for our cab ride down to the Macy's store with our iPhone. Credit card security has been a hot button topic of late with countless retailers being hacked for the personal data that they store. With Apple Pay, the credit card data and the fingerprint authentication are stored on a secure chip on the iPhone itself, making it much harder for a hacker to access personal information. At least in theory, your name, credit card number, and security code are never shown to the retailer where you are shopping. We'll have to see if Apple Pay does make a difference in credit card security. If so, it could be the most revolutionary part of the whole platform. So we had a little bit of success and a few failures trying to use Apple Pay today. It's really not that much different than any mobile payments system we've seen before, but since it's on the iPhone, more people are going to be using mobile payments than ever before. So, we'll have to see if Apple Pay does make a difference in credit card security. | [
{
"start": 0,
"end": 5.5200000000000005,
"text": " So Apple released iOS 8.1 today and along with it, its new mobile payments platform,"
},
{
"start": 5.5200000000000005,
"end": 6.5200000000000005,
"text": " Apple Pay."
},
{
"start": 6.5200000000000005,
"end": 8.16,
"text": " Apple Pay isn't the first mobile payments platform."
},
{
"start": 8.16,
"end": 11.32,
"text": " There's been others from Google, Isis and a couple of other companies."
},
{
"start": 11.32,
"end": 13.82,
"text": " But it is the first one that works on the iPhone."
},
{
"start": 13.82,
"end": 17.28,
"text": " So we've got Apple Pay loaded up on an iPhone 6 and we're going to go figure out what we"
},
{
"start": 17.28,
"end": 18.28,
"text": " can do with it."
},
{
"start": 18.28,
"end": 23.92,
"text": " The first thing you've got to do with Apple Pay is get your cards into your phone."
},
{
"start": 23.92,
"end": 24.92,
"text": " Editing a card is actually really easy."
},
{
"start": 24.92,
"end": 30.080000000000002,
"text": " You just go to the settings menu, passbook and Apple Pay, add credit or debit card and"
},
{
"start": 30.080000000000002,
"end": 34.56,
"text": " then you can actually take a photo of your credit card and it will grab the numbers off"
},
{
"start": 34.56,
"end": 35.56,
"text": " of there."
},
{
"start": 35.56,
"end": 40.760000000000005,
"text": " You just add some things to confirm and for this particular credit card, that's all it"
},
{
"start": 40.760000000000005,
"end": 41.760000000000005,
"text": " took."
},
{
"start": 41.760000000000005,
"end": 46.760000000000005,
"text": " Now, if I go into my passbook, you can see I've got that credit card right there."
},
{
"start": 46.760000000000005,
"end": 50.86,
"text": " Apple is supporting Visa, MasterCard and American Express right now in addition to a handful"
},
{
"start": 50.86,
"end": 51.86,
"text": " of national banks."
},
{
"start": 51.86,
"end": 55.72,
"text": " If you have a smaller local bank or credit union, chances are you're out of luck today."
},
{
"start": 55.72,
"end": 59.92,
"text": " But Apple says 500 more banks will be on board by early next year."
},
{
"start": 59.92,
"end": 63.879999999999995,
"text": " Apple says that there are 220,000 stores and retailers supporting Apple Pay right now,"
},
{
"start": 63.879999999999995,
"end": 67.08,
"text": " but it can be harder to find places to use it than you might think."
},
{
"start": 67.08,
"end": 74.56,
"text": " Here in New York City, we couldn't buy trinkets at a pop-up stand, a hot dog from a cart,"
},
{
"start": 74.56,
"end": 81.52,
"text": " or pack of gum at a newsstand."
},
{
"start": 81.52,
"end": 84.72,
"text": " But if we went to one of Apple's launch partners, such as Duane Reade Drugstores or"
},
{
"start": 84.72,
"end": 88.53999999999999,
"text": " Macy's, buying something is as simple as holding the iPhone 6 in front of the credit"
},
{
"start": 88.53999999999999,
"end": 91.64,
"text": " card terminal and using our thumb to authenticate the purchase."
},
{
"start": 91.64,
"end": 94.67999999999999,
"text": " It worked as Apple advertised and we were even able to pay for our cab ride down to"
},
{
"start": 94.67999999999999,
"end": 96.44,
"text": " the Macy's store with our iPhone."
},
{
"start": 96.44,
"end": 99.36,
"text": " Credit card security has been a hot button topic of late with countless retailers being"
},
{
"start": 99.36,
"end": 101.67999999999999,
"text": " hacked for the personal data that they store."
},
{
"start": 101.67999999999999,
"end": 104.72,
"text": " With Apple Pay, the credit card data and the fingerprint authentication are stored on a"
},
{
"start": 104.72,
"end": 108.84,
"text": " secure chip on the iPhone itself, making it much harder for a hacker to access personal"
},
{
"start": 108.84,
"end": 109.84,
"text": " information."
},
{
"start": 109.84,
"end": 113.72,
"text": " At least in theory, your name, credit card number, and security code are never shown"
},
{
"start": 113.72,
"end": 115.28,
"text": " to the retailer where you are shopping."
},
{
"start": 115.28,
"end": 119,
"text": " We'll have to see if Apple Pay does make a difference in credit card security."
},
{
"start": 119,
"end": 122.04,
"text": " If so, it could be the most revolutionary part of the whole platform."
},
{
"start": 122.04,
"end": 127.92,
"text": " So we had a little bit of success and a few failures trying to use Apple Pay today."
},
{
"start": 127.92,
"end": 131.16,
"text": " It's really not that much different than any mobile payments system we've seen before,"
},
{
"start": 131.16,
"end": 133.88,
"text": " but since it's on the iPhone, more people are going to be using mobile payments than"
},
{
"start": 133.88,
"end": 134.88,
"text": " ever before."
},
{
"start": 134.88,
"end": 140.07999999999998,
"text": " So, we'll have to see if Apple Pay does make a difference in credit card security."
}
] |
ViQ8MWAcB5E | Hey, we're here in Mountain View, California at Google's headquarters with the all-new Nexus 9. This is the new Nexus tablet. It is made by HTC, and it's a lot like the Nexus 7, only bigger. It's got a 4 by 3 aspect ratio, a new 8 megapixel camera, and inside is a new Tegra processor, the K1, which supposedly makes it super-duper fast. Otherwise, it's an Android tablet, it's got material design on Android Lollipop, so you can see all these cards flipping about here, and other cards here. You can even have Chrome and other apps open up multiple cards, so you can switch between them. If you've got Google Docs open, you can switch between different Google Docs. So they're really looking at this as sort of a professional, productive device. It's a little bit thicker than the iPad Air. It's got dual speakers, though, so it's going to be pretty loud. And even though it's a little bit bigger than, say, the iPad Mini, it still feels pretty portable, although you're not exactly going to stick this thing in your pocket. So the funny thing about the Nexus 9 is it's kind of an in-betweener. Normally when you think of a tablet, it's either a real big iPad or a little small iPad Mini or Nexus 7. This is in-between that, and so while it's pretty good for movies, it's got a 4 by 3 aspect ratio for reading or for doing stuff on the web, it's sort of hard to know how to think of this. Is this a super-portable tablet? Is this a high-end premier tablet? It's a little bit of both, and maybe that's what you're looking for. If you are, it starts at $399 for the 16-gig version, but you should probably step up to the 32-gig version, which is $479. So there it is, the Nexus 9. It's available in Wi-Fi and LTE directly from Google in the Play Store. | [
{
"start": 0,
"end": 4.2,
"text": " Hey, we're here in Mountain View, California at Google's headquarters with the all-new"
},
{
"start": 4.2,
"end": 5.96,
"text": " Nexus 9."
},
{
"start": 5.96,
"end": 7.68,
"text": " This is the new Nexus tablet."
},
{
"start": 7.68,
"end": 13.76,
"text": " It is made by HTC, and it's a lot like the Nexus 7, only bigger."
},
{
"start": 13.76,
"end": 21.32,
"text": " It's got a 4 by 3 aspect ratio, a new 8 megapixel camera, and inside is a new Tegra processor,"
},
{
"start": 21.32,
"end": 24.52,
"text": " the K1, which supposedly makes it super-duper fast."
},
{
"start": 24.52,
"end": 30.32,
"text": " Otherwise, it's an Android tablet, it's got material design on Android Lollipop, so you"
},
{
"start": 30.32,
"end": 34.76,
"text": " can see all these cards flipping about here, and other cards here."
},
{
"start": 34.76,
"end": 39.8,
"text": " You can even have Chrome and other apps open up multiple cards, so you can switch between"
},
{
"start": 39.8,
"end": 40.8,
"text": " them."
},
{
"start": 40.8,
"end": 43.2,
"text": " If you've got Google Docs open, you can switch between different Google Docs."
},
{
"start": 43.2,
"end": 46.2,
"text": " So they're really looking at this as sort of a professional, productive device."
},
{
"start": 46.2,
"end": 48.120000000000005,
"text": " It's a little bit thicker than the iPad Air."
},
{
"start": 48.120000000000005,
"end": 50.879999999999995,
"text": " It's got dual speakers, though, so it's going to be pretty loud."
},
{
"start": 50.879999999999995,
"end": 54,
"text": " And even though it's a little bit bigger than, say, the iPad Mini, it still feels pretty"
},
{
"start": 54,
"end": 56.84,
"text": " portable, although you're not exactly going to stick this thing in your pocket."
},
{
"start": 56.84,
"end": 59.08,
"text": " So the funny thing about the Nexus 9 is it's kind of an in-betweener."
},
{
"start": 59.08,
"end": 64.12,
"text": " Normally when you think of a tablet, it's either a real big iPad or a little small iPad"
},
{
"start": 64.12,
"end": 65.84,
"text": " Mini or Nexus 7."
},
{
"start": 65.84,
"end": 69.96000000000001,
"text": " This is in-between that, and so while it's pretty good for movies, it's got a 4 by 3"
},
{
"start": 69.96000000000001,
"end": 73.92,
"text": " aspect ratio for reading or for doing stuff on the web, it's sort of hard to know how"
},
{
"start": 73.92,
"end": 74.92,
"text": " to think of this."
},
{
"start": 74.92,
"end": 75.92,
"text": " Is this a super-portable tablet?"
},
{
"start": 75.92,
"end": 77.7,
"text": " Is this a high-end premier tablet?"
},
{
"start": 77.7,
"end": 80.8,
"text": " It's a little bit of both, and maybe that's what you're looking for."
},
{
"start": 80.8,
"end": 85.72,
"text": " If you are, it starts at $399 for the 16-gig version, but you should probably step up to"
},
{
"start": 85.72,
"end": 88.36,
"text": " the 32-gig version, which is $479."
},
{
"start": 88.36,
"end": 89.62,
"text": " So there it is, the Nexus 9."
},
{
"start": 89.62,
"end": 111.16,
"text": " It's available in Wi-Fi and LTE directly from Google in the Play Store."
}
] |
Gy8Md3Eky38 | Hey, we're here in Mountain View, California at Google's headquarters and we're looking at the all new Nexus 6. It's a massive phone. It's definitely about as big as the iPhone 6 Plus. It is a little bit thicker because it has this classic Motorola curve on the back, but it feels way better in the hand than I expected. They moved the power button way down here on the right so that you can get to it more easily. We've got Android Lollipop here. This is a brand new kind of lock screen. You can actually interact with the notifications right from the lock screen. They've got this clever feature where if you're looking at the lock screen, it does face unlock in the background so you can just unlock the thing. Here's Android Lollipop with material design. It's pretty impressive. The best thing though about this new Nexus is it looks like they have gotten the camera radically improved. It's a 13 megapixel shooter. They've gotten all kinds of little tips and tricks to get it to take better photos that are sharper and have more accurate color. So far I'm pretty impressed with the camera, which is pretty exciting. We've got dual speakers, one on the top, one on the bottom. It's a beautiful screen. It's got a Snapdragon processor. Those are the specs. It should be out very soon. It's pretty expensive. I think it's 650 bucks off contract, but you can get it on the major carriers in the US. There it is, a very quick look at the new Nexus 6. | [
{
"start": 0,
"end": 4.6000000000000005,
"text": " Hey, we're here in Mountain View, California at Google's headquarters and we're looking"
},
{
"start": 4.6000000000000005,
"end": 7.38,
"text": " at the all new Nexus 6."
},
{
"start": 7.38,
"end": 8.98,
"text": " It's a massive phone."
},
{
"start": 8.98,
"end": 13.040000000000001,
"text": " It's definitely about as big as the iPhone 6 Plus."
},
{
"start": 13.040000000000001,
"end": 16.72,
"text": " It is a little bit thicker because it has this classic Motorola curve on the back, but"
},
{
"start": 16.72,
"end": 19.62,
"text": " it feels way better in the hand than I expected."
},
{
"start": 19.62,
"end": 22.64,
"text": " They moved the power button way down here on the right so that you can get to it more"
},
{
"start": 22.64,
"end": 23.64,
"text": " easily."
},
{
"start": 23.64,
"end": 25.080000000000002,
"text": " We've got Android Lollipop here."
},
{
"start": 25.080000000000002,
"end": 26.62,
"text": " This is a brand new kind of lock screen."
},
{
"start": 26.62,
"end": 30.400000000000002,
"text": " You can actually interact with the notifications right from the lock screen."
},
{
"start": 30.400000000000002,
"end": 34.08,
"text": " They've got this clever feature where if you're looking at the lock screen, it does face unlock"
},
{
"start": 34.08,
"end": 37.480000000000004,
"text": " in the background so you can just unlock the thing."
},
{
"start": 37.480000000000004,
"end": 39.480000000000004,
"text": " Here's Android Lollipop with material design."
},
{
"start": 39.480000000000004,
"end": 41.02,
"text": " It's pretty impressive."
},
{
"start": 41.02,
"end": 46.400000000000006,
"text": " The best thing though about this new Nexus is it looks like they have gotten the camera"
},
{
"start": 46.400000000000006,
"end": 47.400000000000006,
"text": " radically improved."
},
{
"start": 47.400000000000006,
"end": 49.44,
"text": " It's a 13 megapixel shooter."
},
{
"start": 49.44,
"end": 54.760000000000005,
"text": " They've gotten all kinds of little tips and tricks to get it to take better photos that"
},
{
"start": 54.76,
"end": 58.199999999999996,
"text": " are sharper and have more accurate color."
},
{
"start": 58.199999999999996,
"end": 61.96,
"text": " So far I'm pretty impressed with the camera, which is pretty exciting."
},
{
"start": 61.96,
"end": 66.34,
"text": " We've got dual speakers, one on the top, one on the bottom."
},
{
"start": 66.34,
"end": 67.34,
"text": " It's a beautiful screen."
},
{
"start": 67.34,
"end": 69.48,
"text": " It's got a Snapdragon processor."
},
{
"start": 69.48,
"end": 70.48,
"text": " Those are the specs."
},
{
"start": 70.48,
"end": 71.47999999999999,
"text": " It should be out very soon."
},
{
"start": 71.47999999999999,
"end": 72.47999999999999,
"text": " It's pretty expensive."
},
{
"start": 72.47999999999999,
"end": 77.36,
"text": " I think it's 650 bucks off contract, but you can get it on the major carriers in the US."
},
{
"start": 77.36,
"end": 84.8,
"text": " There it is, a very quick look at the new Nexus 6."
}
] |
Zs_QOx_X5TE | For nearly three decades, it's been among the most iconic pieces of technology, signaling to the world that we are now, without a shred of doubt, living in the future. The question is, has that future actually arrived? I'm Josh Lowenson with The Verge, and I'm about to ride a hoverboard. So at a very high level, walk me through how this technology works. So you know a magnet has an electromagnetic field, right? And it basically is equal in all areas. It has a north and a south pole. What if you were able to take that magnet and organize the magnetic field so that it was only on one side? And then you combine that with other magnetic fields in a way that amplifies and focuses their strength. That's magnetic field architecture. That becomes a primary magnetic field. Then you have a method of induction, and you create a secondary magnetic field in the substrate. Henderson's technology is something we've all kind of assumed existed already. He's basically using high-powered magnets to lift heavy things off a metal surface. In a nondescript commercial space about an hour outside of San Francisco, Henderson has assembled a small team, built a metal playground, and hovers things, including a hoverboard. Do you want to try? Do you want to go for it? Go for it. All right. You might want to stand on it just to feel it out for you. All right. You kind of feel like you have it, and then it gets away from you a little bit. It's kind of weird to have it vibrate. Riding the hoverboard is smooth but pretty uncontrollable. You kind of push off and just keep going in one direction. It's not like a snowboard or a skateboard where you can lean in any one direction and have it go the way you want. Future versions will actually help you control and steer where you're going. They're already working on a version of that that's about the size of a Roomba. The magnetic field architecture can be very small or very big. Our end goal is to be able to levitate really large objects, buildings, out of harm's way, or to reconfigure really large objects. We haven't hit any walls yet, and it's just really exciting to see how far we can take this technology. Right now they're launching on Kickstarter with a total goal of $250,000. They're hoping to appeal to the maker community with developer kits as well as offering an actual hoverboard, which will cost $10,000. The future may be here, but it's louder, harder to control, and way more dependent on a metal surface than we originally dreamed of. That's the future of magnets. | [
{
"start": 0,
"end": 7.3,
"text": " For nearly three decades, it's been among the most iconic pieces of technology, signaling"
},
{
"start": 7.3,
"end": 11.4,
"text": " to the world that we are now, without a shred of doubt, living in the future."
},
{
"start": 11.4,
"end": 14.76,
"text": " The question is, has that future actually arrived?"
},
{
"start": 14.76,
"end": 18.52,
"text": " I'm Josh Lowenson with The Verge, and I'm about to ride a hoverboard."
},
{
"start": 18.52,
"end": 33.04,
"text": " So at a very high level, walk me through how this technology works."
},
{
"start": 33.04,
"end": 37,
"text": " So you know a magnet has an electromagnetic field, right?"
},
{
"start": 37,
"end": 39.72,
"text": " And it basically is equal in all areas."
},
{
"start": 39.72,
"end": 43.16,
"text": " It has a north and a south pole."
},
{
"start": 43.16,
"end": 47.16,
"text": " What if you were able to take that magnet and organize the magnetic field so that it"
},
{
"start": 47.16,
"end": 49.04,
"text": " was only on one side?"
},
{
"start": 49.04,
"end": 55.12,
"text": " And then you combine that with other magnetic fields in a way that amplifies and focuses"
},
{
"start": 55.12,
"end": 57.31999999999999,
"text": " their strength."
},
{
"start": 57.31999999999999,
"end": 59.17999999999999,
"text": " That's magnetic field architecture."
},
{
"start": 59.17999999999999,
"end": 61.16,
"text": " That becomes a primary magnetic field."
},
{
"start": 61.16,
"end": 67.08,
"text": " Then you have a method of induction, and you create a secondary magnetic field in the substrate."
},
{
"start": 67.08,
"end": 70.28,
"text": " Henderson's technology is something we've all kind of assumed existed already."
},
{
"start": 70.28,
"end": 74.6,
"text": " He's basically using high-powered magnets to lift heavy things off a metal surface."
},
{
"start": 74.6,
"end": 79.88,
"text": " In a nondescript commercial space about an hour outside of San Francisco, Henderson has"
},
{
"start": 79.88,
"end": 85.16,
"text": " assembled a small team, built a metal playground, and hovers things, including a hoverboard."
},
{
"start": 85.16,
"end": 88.16,
"text": " Do you want to try?"
},
{
"start": 88.16,
"end": 91.44,
"text": " Do you want to go for it?"
},
{
"start": 91.44,
"end": 92.44,
"text": " Go for it."
},
{
"start": 92.44,
"end": 93.44,
"text": " All right."
},
{
"start": 93.44,
"end": 94.44,
"text": " You might want to stand on it just to feel it out for you."
},
{
"start": 94.44,
"end": 95.44,
"text": " All right."
},
{
"start": 95.44,
"end": 116.75999999999999,
"text": " You kind of feel like you have it, and then it gets away from you a little bit."
},
{
"start": 116.75999999999999,
"end": 119.36,
"text": " It's kind of weird to have it vibrate."
},
{
"start": 119.36,
"end": 122,
"text": " Riding the hoverboard is smooth but pretty uncontrollable."
},
{
"start": 122,
"end": 124.56,
"text": " You kind of push off and just keep going in one direction."
},
{
"start": 124.56,
"end": 127.92,
"text": " It's not like a snowboard or a skateboard where you can lean in any one direction and"
},
{
"start": 127.92,
"end": 129.7,
"text": " have it go the way you want."
},
{
"start": 129.7,
"end": 133.2,
"text": " Future versions will actually help you control and steer where you're going."
},
{
"start": 133.2,
"end": 137.7,
"text": " They're already working on a version of that that's about the size of a Roomba."
},
{
"start": 137.7,
"end": 141.6,
"text": " The magnetic field architecture can be very small or very big."
},
{
"start": 141.6,
"end": 148.4,
"text": " Our end goal is to be able to levitate really large objects, buildings, out of harm's way,"
},
{
"start": 148.4,
"end": 151.92000000000002,
"text": " or to reconfigure really large objects."
},
{
"start": 151.92,
"end": 156.48,
"text": " We haven't hit any walls yet, and it's just really exciting to see how far we can take"
},
{
"start": 156.48,
"end": 161.48,
"text": " this technology."
},
{
"start": 161.48,
"end": 165.67999999999998,
"text": " Right now they're launching on Kickstarter with a total goal of $250,000."
},
{
"start": 165.67999999999998,
"end": 169.16,
"text": " They're hoping to appeal to the maker community with developer kits as well as offering an"
},
{
"start": 169.16,
"end": 172.44,
"text": " actual hoverboard, which will cost $10,000."
},
{
"start": 172.44,
"end": 176.72,
"text": " The future may be here, but it's louder, harder to control, and way more dependent"
},
{
"start": 176.72,
"end": 182.76,
"text": " on a metal surface than we originally dreamed of."
},
{
"start": 182.76,
"end": 207.16,
"text": " That's the future of magnets."
}
] |
7OOAjdDzZj0 | you | [
{
"start": 60,
"end": 62.06,
"text": " you"
}
] |
SjvcQZKooxc | The Red Bull Air Race is a thrill to see live. Watching pilots turn on a dime at 200 miles an hour is enough to keep every fan out of his seat. But this past weekend I got to experience it first hand, and it nearly made me pass out. Good? Yeah. Perfect. Okay, I'll show you some snap bows. Okay? Yeah. I'll show you a roll, 808, okay? Okay. One, two, three, four, five, six, seven, and eight. All right. And the other side. And a high G turn. Okay, we have like five Gs now. Okay, diving down to the race course. And lift, right, left. Gate number four, and go. Vertical turning maneuver. And we're going back. All right. It was exhausting, and I was just a passenger. The pilots endure these conditions while competing, where precision matters, and every second can mean the difference between victory or defeat. For me, victory was just not using the sick bag. Okay? Yeah. Even later, I'dなal pat me like that. | [
{
"start": 0,
"end": 4.88,
"text": " The Red Bull Air Race is a thrill to see live."
},
{
"start": 4.88,
"end": 8.8,
"text": " Watching pilots turn on a dime at 200 miles an hour is enough to keep every fan out of"
},
{
"start": 8.8,
"end": 9.8,
"text": " his seat."
},
{
"start": 9.8,
"end": 13,
"text": " But this past weekend I got to experience it first hand, and it nearly made me pass"
},
{
"start": 13,
"end": 14,
"text": " out."
},
{
"start": 14,
"end": 15,
"text": " Good?"
},
{
"start": 15,
"end": 16,
"text": " Yeah."
},
{
"start": 16,
"end": 17,
"text": " Perfect."
},
{
"start": 17,
"end": 18,
"text": " Okay, I'll show you some snap bows."
},
{
"start": 18,
"end": 19,
"text": " Okay?"
},
{
"start": 19,
"end": 20,
"text": " Yeah."
},
{
"start": 20,
"end": 33,
"text": " I'll show you a roll, 808, okay?"
},
{
"start": 33,
"end": 34,
"text": " Okay."
},
{
"start": 34,
"end": 39,
"text": " One, two, three, four, five, six, seven, and eight."
},
{
"start": 39,
"end": 40,
"text": " All right."
},
{
"start": 40,
"end": 41,
"text": " And the other side."
},
{
"start": 41,
"end": 42,
"text": " And a high G turn."
},
{
"start": 42,
"end": 43,
"text": " Okay, we have like five Gs now."
},
{
"start": 43,
"end": 50,
"text": " Okay, diving down to the race course."
},
{
"start": 50,
"end": 55,
"text": " And lift, right, left."
},
{
"start": 55,
"end": 61,
"text": " Gate number four, and go."
},
{
"start": 61,
"end": 65,
"text": " Vertical turning maneuver."
},
{
"start": 65,
"end": 69,
"text": " And we're going back."
},
{
"start": 69,
"end": 71,
"text": " All right."
},
{
"start": 71,
"end": 73,
"text": " It was exhausting, and I was just a passenger."
},
{
"start": 73,
"end": 77.52,
"text": " The pilots endure these conditions while competing, where precision matters, and every second"
},
{
"start": 77.52,
"end": 80.24,
"text": " can mean the difference between victory or defeat."
},
{
"start": 80.24,
"end": 84,
"text": " For me, victory was just not using the sick bag."
},
{
"start": 84,
"end": 85,
"text": " Okay?"
},
{
"start": 85,
"end": 86,
"text": " Yeah."
},
{
"start": 86,
"end": 103.08,
"text": " Even later, I'dなal pat me like that."
}
] |
5_ioCm_hoEo | Welcome to The Verge Live just after the Apple event. It's a little bit after. We're taking it kind of slow and casual, much like the Apple event itself to be honest. It's a very low-key kind of doldrum event. I'm here with Chris Ziegler and top of the show actually we have Dieter Bohn from San Francisco. We'll get to him in just a second. But real quick, you know, get the logistics out of the way. If you have questions for us or for Dieter, hashtag askverge. Here's the news that has happened so far. The big announcements, iOS 8.1 and OS X Yosemite. 8.1 will come out Monday. Yosemite came out today. It is free. There's also new iWork. iPad Air 2, it's thinner than a lasered pencil. iPad Mini 3, it's a complete waste of money. We'll talk about that later. It's iPad Mini 2 plus 1 basically. Basically. And then a 27-inch iMac with 5k Retina Display. It's actually really impressive and priced very well too. Also, updated Mac Mini for some reason. Which which Tom Warren is extremely excited about. I am extremely excited too. Again, if you have questions for us or for Dieter, hashtag askverge and we'll get them to us. Alright, let's go ahead and get started. Dieter, are you there? Hey Dieter, you looking good. Hey, how's it going? It's doing well. So a couple questions real quick. How was the how was the iPad event? Was it as boring for you as it was for us at home? I mean, kinda. We were expecting Apple to go through their usual rundown at these events. They go over, you know, the latest OS again on the iPhone. They go over the latest OS on the Mac. They remind you how good the iPhone sold. They they sort of run through the numbers of all the features that we kind of had heard about, you know, earlier in the year at their other two events. But they did that for what felt like quite a long time. And then we sort of raced through the new hardware stuff. And it just like it was exactly what we were expecting. Nothing more than that. No real surprises except I suppose the Mac Mini was neat to see. I might end up buying one. But yeah, there wasn't a whole lot of holy crap. I would say the the best part of the whole event was Stephen Colbert doing a cameo to demo the the phone calling feature on the Mac. Yeah, we have a video that we'll play that probably in a little bit afterwards. Let's go on top of the products real quick. So the iPad Air 2 with the laser sheared intro. Did you get a chance to play with that at all after the event? Yeah, yeah, I did just a little bit. And you know what? It's an iPad. It's stupid thin. It feels pretty light. The screen is very pretty. It's fast. I mean, that I hate to say it, but like it's kind of boring. But this has been the knock against Apple products for a long time. They seem kind of boring, but they're great. The one thing I'm most curious about with the the new iPad Air is the anti reflective coating. You know, I didn't get enough time with it to really see how I feel about it. But you know, I've got lamps in my house. That's a thing that people have and like using the iPad with lights behind you can be a pain. And so I'm really hoping that it'll be it'll be nicer. So we'll see. But yeah, I mean, of the the stuff that was announced today, I think that the the coolest thing was obviously the new iMac. And then the number two thing is the the iPad Air 2. And then from there, you just can kind of forget about the rest of it. So let's talk briefly about or maybe at length about the the iMac because I agree with you. I think that was the most interesting announcement and the most exciting. I'm assuming you've seen the display. Is it as insane as it sounds? It is even more insane than it sounds. It is just stupidly good looking. It has incredibly good viewing angles. You know, just they're playing around with video editing software, obviously to show it off. I didn't see any lag. But of course, this is a demo unit. So it's ideal conditions the way that they've got it all set up. But I you sort of run out of things to say about a screen when you look at it. It's like, there's no pixels that you can see. It is gorgeous. It is bright. It has incredibly saturated, rich colors. If there's a better screen available for a regular human to go out and buy today to look at things on, I've not seen it. Right. And what about the screen lag? Did you notice anything? They did talk about this timing control a little bit too. Yeah, I mean, Apple's very excited. They brought it up two or three times. They made this custom chip to control the pixels. Sure. I mean, I'm sure that it's important. I mean, I didn't detect any lag. But again, it was a pretty controlled demo. So it's really hard to say, you know, if it will actually do it. I know it was an issue with, you know, the first retina max, there was some concern that they weren't powerful enough to keep up with it. But you know, this is a big ass desktop. And so they've got, you know, plenty of stuff that they could pack into it, they don't have to worry as much about heat. Apple claims it's even more energy efficient than before, too. So presumably, that helps with heat as well. So I don't think that we're going to see the same sort of early issues that we saw with the original retina max on this iMac, I think it's just it's just going to be good. I think one thing that's really surprising about this, this iMac is the pricing. I think you expressed a little bit of surprise in the live blog. And I was my jaw momentarily dropped as well. And so I guess my question is, what does this mean for the Mac Pro? I mean, I guess there's probably still a market for it. But it certainly seems like this steps on it a little bit, particularly considering how much time they spend talking about video editing with this announce. And, and also what the heck a 5k display, I would expect to spend $2,500 just on a 5k display, much less an entire iMac with a you know, three, three and a half gigahertz, was i5 or i7. And, you know, one terabyte fusion drive, all this stuff. So talk a little bit about the price. Was that was that a shock for you? Yeah, it was. I mean, I got to be honest, I'm not I haven't been shopping for 4k displays or TVs or monitors or anything else. So I'm not super conversant in that. But I was fully anticipating this thing was going to be over $3,000. So I was pretty shocked that they were able to get it in at 2500. You know, if I if I own a Mac Pro right now, the one thing I'm wondering is how can I make this thing my monitor for my Mac Pro? And why can they make one that doesn't have the whole computer in it to bring the price down even further? I bet not, at least not for a while. Yeah, I mean, the the big question with any desktop computer is justify your existence, convince me to buy you instead of a laptop. And with the Mac Pro, it's easy. It's like, this is a super pro grade machine to do super pro grade stuff. And with an iMac, you know, it's not going to be as powerful as a Mac Pro. So they've got to do something. And it's so it's either got to be super cheap, or amazing in some other way. And Apple kind of managed to do both. It's not ridiculously cheap, but to get this display for this much money. I certainly wasn't expecting it. And you have to wonder, you know, Apple's famous for having really high profit margins, you kind of have to wonder if they're getting that on this computer. So let's talk about the iPad for a second. Because this is the first one that's available in gold. Have you seen a gold one? Is it as ridiculous as it sounds? It's muted, it's not like look at me, I'm gold in the way that the iPhone six pluses. So it's not so bad. It's not so ridiculous. I would almost say it feels more bronzy than gold. I mean, I'm a guy that used to own an orange iPhone, so I'm really not one to talk. But it doesn't look too ostentatious and ridiculous to me. So to be clear, this is a different shade of gold than the iPhone six and six plus. It seemed like it to me, but I mean, it could be that just at that size, it looks a little bit different. But I mean, I was expecting to look at this thing and have to shield my eyes and and just find it to be the most ostentatious, ostentatious device ever created by human hands. So I'm not saying it's the most ostentatious device ever created by human hands. And it also didn't look like that. I mean, I still would be getting a space gray one. You know, actually, honestly, if we're talking about iPads, I did the hands on with the the iPad mini three for for the website. And I've been waiting to talk about it because of everything that happened today. It is by far the most disappointing. It's basically an iPad mini with retina, aka iPad mini two, and they threw it like it didn't even get stage time. Yeah, they they just like shillers like oh yeah, by the way, we did the thing with the retina on the mini. It's like it's got touch ID now. See ya. It's like, Oh, but that was the one I was gonna buy. No, it's Yeah, no, it's embarrassing. But we talked about this in our in our news. And they also now have Yeah, what say that said again, just go on. Sorry about that. Oh, I was gonna say they also seem to have 15 different iPad models in their lineup. Now, you get the original iPad mini, you get the iPad mini two, you get the iPad mini three, you get the iPad Air, and you can get the iPad Air two, I miss any, is that everything? It's just five. I think that's everything. Although it does seem like the iPad mini two is going away. Because like I said, it's $100 for touch ID and gold, everything else. And we looked at the spec comparison before we went on the air. Everything else is the exact same, which is almost like iPad mini to get it now, because it's a good deal while supplies last, because pretty soon that price is no wonder they didn't spend any time talking about the mini three. And it's it's not a good deal. You're like, Dieter mentioned, you're paying $100 for basically touch ID and seemingly nothing else. It looks better, though, if there is no iPad mini two on the market, which I feel like in a couple months time after Christmas, that stock is just gonna dwindle. I don't know if that's true. I mean, we'll see. But but typically, Apple's strategy has been to keep the old models in the lineup for a full product cycle. But we'll see. And you look at the 5c2, like the iPhone 4s stuck around longer, that might be the iPad mini one because, oh, you get the cheapest iPad for 250 bucks. And that's a great sounding pitch. Right. So Dieter, let me ask you, they spent a lot a lot of time talking about taking pictures on tablets, which seems to be a a an admission by Apple that this is a thing and it's not going anywhere. So we might as well make it a really good experience. What's your what's your reaction? Hang on, hang on, hang on, hang on. Why are you calling it an admission? An admission implies that there's something wrong. Taking pictures with your tablet is cool, bro. It's an awesome thing to do. I just look like there are situations where it's not okay to take a picture with a tablet. If you're at a concert, don't be that person. Otherwise, you know what? Don't judge. It's cool. It's a big screen. And at least with the iPad Air, it seems to have just a really good camera. They took a whole bunch of the stuff that they created for the iPhone 6 in terms of like software features and applied it to the iPad Air. It doesn't they didn't get into enough detail to say whether or not it's the exact same sensor and the exact same optics as the iPhone 6. I'm sure it's not because it just doesn't look like there's space for it. But yeah, if you've got a really good camera on an iPad, then you know, use it. I will say that the one sort of admission thing they did do is they went right from like, you can take pictures of it, aren't these cool pictures to talking about like wild and crazy apps that you can use on an iPad that kind of makes sense with the camera. They had the thing where, you know, they show like a baseball guy swinging and like you can like analyze the accuracy or the behavior of a swing. So that was kind of neat. But really, you know, at the end of the day, like, there's nothing other than even the Touch ID was not that thing. There's nothing with either of these that makes you go, holy crap, this is a brand new thing that I was not expecting that is going to change things. Yes, they made it crazy thin. They shaved the pencil with the laser. But other than that, I mean, it's an iPad. It's a really good tablet. It's probably the best tablet. And it's better than last year. And we just keep on marching on. I was hoping to see more. I mean, they even said on stage, I think it was Schiller said each one of our products in our lineup pushes the other products to be better. So the iPhone pushes the iPad into needing to be more professional. If you're going to make that claim, I think you need to finish it. You need to finish it by showing us maybe that split screen stuff that's been rumored for so long. I was really hoping we'd see an iPad Air demo that showed some real multitasking. But we didn't. Most of the software story was stuff that they had already talked about earlier in the year. Yeah, it actually seems to me like maybe they sandbagged just a little bit to pump up an event early to mid 2015 that'll involve, of course, the Apple Watch, maybe some sort of iPad Pro, which has been rumored for like 20 years, it feels like. And of course, the retina MacBook Air. Yeah, I mean, I'm waiting for that retina MacBook Air. You know, people were hoping it show up at this event. I'm totally fine with it not showing up at this event. If the chips aren't ready, if the thing isn't ready, just wait, because it's a computer that every single human on the planet is waiting to buy. And they've got to get it right. So if it's not ready yet, I'm totally fine waiting. It's funny how much the the Apple Watch came up. I mean, they needed to tease it here and there. I think the only real use we saw with it was they showed off. It was a Greg Figariti showed like using it as a remote to go through his presentation. But it wasn't clear to me if he was tapping the screen or twisting the digital crown. But they look fine. They look they look good on executives or so they would flash it. So early 2015, it didn't move up. We'll we'll see him next year. Great. Dina, we got to let you go into the second but final thoughts. What was any other final thoughts on the event itself? Just overall? It ran through fast. It felt almost a little Samsung-y in how quickly they ran through features and were willing to just jam through tech specs, which was not something I expected from Apple. But really, like the takeaway for the day is get to an Apple store and look at the display on this iMac because it's just crazy. Awesome. Well, Dieter, thank you so much. Thanks, guys. All right. Let's let Dieter get back and grab coffee and all that. We do actually have first footage of the iPad hands-on. We'll take a look at that and we'll come back and we'll answer some of your questions from Ask Verge. Hey guys, it's Neil with Verge. I'm here with the new iPad Air 2, which is really, really thin. I've got my old iPad Air here. You can see how much thinner this guy is. It's incredibly thin. One notable change is there's no more side switch here. It's gone. But here it is. It's really thin. It's got a touch ID sensor on the front. Inside, it's got a new A8X processor. And the screen actually is laminated now. It's the first time an iPad, the screen's been laminated, which is just like the iPhone and the iPhone 6 Plus. And it looks really, really incredible. It's like you're touching the pixels exactly on the display, which is a big change to the iPad, something I've been wanting for a long time. There is also Apple Pay support, but there's no NFC. So it's all happening through the touch ID sensor in apps. You can't wave it at things. You can't wave an iPhone at it to pay or anything like that. Other big change to the back, the camera is new. It's an 8 megapixel iSight camera. Apple's really high on it. They spent a lot of time talking about this new camera here. We can try to take a picture with it. I think tablet photography has really arrived. Let's take a picture of Lance Yuenoff. There he is, looking handsome. This is, I think, a big deal. I think iPad photography and the apps that make use of a good camera on a big screen are actually coming up and changing. So that is the new iPad Air 2. And here is the new iPad Mini 3. This is the updated iPad Mini. It has the A7 processor. It has new finishes. It comes in gold now. The major change here is really the touch ID sensor on the front. The display is still not optically bonded, but it is a really nice looking iPad. Can I just see this for one second? As you can see here, the iPad Mini 3 is still kind of notably thicker than the new iPad Air 2. So between the two and the iPhone 6 Plus, you actually have a huge collection of screen sizes around iOS now. I think the Air 2 is a really nice product. The screen laminated is a big improvement over the original Air, and it is just so much thinner, it is actually kind of impossible to grab. What I love the most about that video is like, Neil, I just grabbing it. You know there was another journalist out there probably taking pictures or doing their own hands-on video. Neil was like, I'm sorry. I hope it was Joanna. Got it. Joanna Stern. Formerly of The Verge, now The Wall Street Journal. Great, so we're gonna take a few of the questions. Hashtag ask Verge. I'm just running through this real quick. If you have any other questions, keep updated and I'll keep just looking down. I promise I'm looking at you and everything you're asking us and nothing else. Let's just go through real quick. Obviously, we didn't hear anything about any MacBook updates at all. Like I said, maybe just spring, hopefully. Yep. iPad Mini 2 versus 3. We talked about a little bit with Dieter. Let's just kind of rehash that just a hair. The only differences we can tell, and we've looked at the Apple's official spec sheet, the only differences are one's available in gold, one has Touch ID, and one costs $100 more. That's basically all the iPad Mini 3. If you can get the iPad Mini 2 and you do not care about Touch ID and you do not care about gold, that's probably the better deal. Yeah, I think that that, well, we mentioned this when we were talking with Dieter, paying $100 for Touch ID seems completely insane. And if you have a Mini 2, I don't think that there's any reason that you would want to consider a Mini 3. Even if you have a Mini or no Mini at all, I'm not sure that the Mini 3 makes the most sense because, sure, Touch ID is nice, but is it something that you want to spend $100 on? Probably not. So unless you either desperately need a gold Mini, you desperately need a Touch ID, or you just like throwing money at giant corporations, Mini 2 seems like the best deal. It does. And then we should also get into, and this is another question we've seen a lot, what's up with the iPod and the iPod Touch? Specifically, the 16-gigabyte iPod Touch right now is $199. The cheapest 7.9-inch Mac Mini is now $249. Right now the iPod Touch is still on sale, but I'm kind of wondering how long that's going to be as well. So your hypothesis is that they're just going to kill the iPod Touch. I mean, they just killed the iPod. Yeah, but I think- And they've not, for a long time, updated the Shuffle or the Nano, which are great utilitarian devices. I'm sure they still sell decently, but those numbers have been on the decline for so long. I think they're very polarizing products, because different people have very different opinions about what's going to happen with these lines. If you talk to David Pierce, he'll tell you that the iPod Touch is a gateway drug into iOS. And it's also, I mean, it's a very good point that it's something that you give your kids, right? You're not going to give your child, your six-year-old child, a six-plus. Maybe you will, I don't know. But it's a lot more cost-effective and potentially less expensive to give them something, month to month, that is, to give them something that doesn't have a cellular connection. iPod Touch is old, and it's a lot cheaper than a six. And you're sharing the same apps, obviously, with your phones. Right, but you're also sharing the same apps with the iPad, which can upscale, and the difference is not only 50 bucks, and that's also requiring Apple to continue to support the lower resolution, or the lower size screen, which they're doing right now with, obviously, the legacy iPhones. I just, I don't know how long they're going to care to do that, once the 4S is completely out of the cycle, and I guess, or the 5 is completely out of the cycle. That's true. I mean, let's put it this way. If they could find a way long-term to deliver, say, a 99 or $129 iPod Touch with the current specs, or maybe even slightly warmed over specs, I think that's a product that they can and would want to leave in the lineup for a very long time to come. Because the entry point into iOS then becomes very, very low. That's not to say that it can't be low as it is. You have products like you mentioned, the 5C, which is zero on contract. You have products like the original iPad Mini. But still, if you could hit sub-hundred dollars with an iPod Touch, that would be a really compelling proposition. There are a lot of people who want access to the App Store on an iPhone, I think, form factor, but don't necessarily need a cellular connection. So, really, you can think of it as like the smallest iPad at that point. Really good. The iPad Nano. The iPad Nano, that's right. A couple other questions we should run through, and then I want to talk about the tone of the event as a whole. Mac Mini, actually, we should talk about that later because I'm really excited about that. Should we get, should you actually download OS X Yosemite on day one? We actually just published a review of OS X Yosemite. We did. And it looks pretty solid, but more or less we've had no problem with it. I've heard. Yeah, David told me in the process of reviewing it that he was hard-pressed to find bugs. That said, that said, I have never personally been a day one downloader. I'm not going to be a day one downloader this time. So, it's the person that buys the phone on day one. Hardware's different? Well, you know, I rely pretty heavily on Creative Cloud, for instance, and Adobe is infamous for having compatibility issues with new versions of OS X. I just want to give it a few days, let other people be the guinea pigs, and then we'll see what happens. But I just, I'm a strong believer that OS X peaked with Snow Leopard. I'll go to my grave saying that. But yeah, I'll upgrade eventually. Okay. I will. You are going to be a day one downloader. Yeah, 100%. I do not care about whatever little nagging issues are going to be there. Like, it's still overall a better product. Do it right now, live on the air, man. I have to do, alright, fine, whatever. I don't care. It's live to help, who cares? I'm doing it right now. But the last question that we're probably going to take before we kind of move on, is there anything that surprised you at this event? To me, it's just the amount of dad jokes and weird goofiness over the secrecy. Yeah, it was, it's a new Apple, right? Like, I think that every event that Federighi is in, I get more and more surprised at what a huge effect he has on the tone of the event. I think back to WDC with the OS X weed jokes. Oh yeah, Hair Force One. Hair Force One. He's definitely a light-hearted character in their executive mix, and I think that is a good look for them. The problem, the only problem is that they leaned, they had to lean way too heavily on him to make dad jokes. This is Eddie Q, and I don't even know who. Doing the secret handshake and failing. The most ill-advised. Yeah, and then he gets kicked out of the building. Yeah, no, I think that it's fine. It's all well and good that they do that sort of stuff, but they just need to not do it as much. They had to lean really heavily on him here because they didn't have a lot to talk about. Right. And there's probably a lot of, you know, there are many minutes that they could have trimmed out at this event if they had wanted to. I am now agreeing to the terms and conditions. This is happening, folks, right now. You're gonna regret this. You are really going to regret this. But they're also the talk of like not just double down, they crossed out triple downing on secrecy. They're like just a wink in an eye to the fact that everything is kind of leaked, which was already like a kind of pretty low-key event itself. Yeah, I mean, yeah, can you imagine that happening in the jobs era? I certainly can't, you know. I cannot imagine them letting anyone, like that number of executives and developers on stage that weren't like pristine and eloquent as all that because anyone who fumbles with their words, and a lot of people did fumble with the cues today, would probably been fired immediately under the jobs era. It's a much stricter regime. Yeah, it was very interesting to see the way that they treated, even last night when the 8.1 user guide leaked with the new iPads in it. I think that, yeah, I expected Apple to just freak out and certainly not acknowledge it on stage. Instead, they joked about it for like 20 minutes. And they brought in Chief of Secrecy, or now Supreme Commander of Secrecy, Stephen Colbert. Stephen Colbert, yes. Can we just watch that clip real quick? I just want to show everyone else what that was like to see on the live stream. And so next, I'm going to move on to the next slide in my presentation. And, you know, I heard that our new Chief of Secrecy, Stephen Colbert, has some concerns about his part of the presentation. And so actually, I can give him a call from my Mac right here at his office. So let's just type up Stephen. There's his work number. And I can just dial right here. And it's going to dial up my Mac. It's going to actually make a speakerphone call through my phone. And by the way, yeah, I have the coolest job in the world. I get to talk to Stephen Colbert. Hello. Hi, Stephen. It's Craig from Apple. I'm sorry. I don't recognize that name. Oh, oh, right. Hello, Red Delicious. This is Granny Smith. Over. Is the squirrel in the basket? Roger Foxtrot, Thunderbolt, Retina, Swift, Lightning. OK, the line is secure. Glad you called tonight. I have some critical feedback. I have some very critical feedback on the content of your presentation today. Specifically, I've got a big problem with my title. Well, Chief Secrecy Officer, that's a pretty impressive title. I just don't think it's big enough to capture how important my role is at Apple. Let me run this one by you. Hear me out. Supreme Allied Commander of Super Secrecy. I don't know. Craig, if Supreme Allied Commander was good enough for Ike, it's good enough for me. OK, it beat Hitler. I would also accept intergalactic chancellor. Intergalactic chancellor. How about Supreme Commander? You let him know? Who? I'm sorry, I mean Chairman Honeycrisp. Oh, yes, yes. Absolutely. I will let the chairman know. Glad you see things my way. Now, please get back to work, because you know what I see when I look at my wrist? My wrist. Where's the watch? Chop, chop. I am jonesing from some jewelry, Craig. I'll get right on it, Stephen. All right. Over and out, Granny Smith. Over and out, Red Delicious. He's jonesing for some jewelry. He's jonesing for jewelry. We actually did get asked what watches we're wearing, and this is a busted $7 novelty gift with the golden iPod screen. You realize that you can get that—well, of course you do. You can get that watch face on a Moto 360. I also realize I can save $300 and get a nice dinner and some drinks and go on vacation. That's fair. That's why I have not upgraded my iPhone yet either. I actually enjoy having money. I'm wearing my favorite G-Shock. I'm a bit of a G-Shock beast. Sam is going to kill me for admitting that Sam is not a G-Shock fan. Right now I'm on an iPhone 6 Plus, so I can't use my Moto 360. The question is, do I get a Pebble? I kind of like the blue. There's a Pebble that's kind of a similar color to this, or do I just wait for the Apple Watch or do I just give up on the smartwatches completely? Well, if you want to spend money on iPhone 6 Plus, pay $100. Try the Pebble. You can try the one that I stole from Dan. I'm not using it anymore. Did you mug him? I didn't. I asked nicely. You just gave it. Yes. I want to talk about the Colbert thing because that is the only time on Apple stage that Hitler has been mentioned in any way, shape, or form. Are you sure? Have you gone back through all the events? I'm just going to take a wild guess and say no one has ever mentioned Hitler on an Apple stage. I was just thinking while we were watching that this is now at least the second time, and I'm assuming more than that, I'm just not remembering correctly, that they've prominently featured and spoken to one or more celebrities during the event. For a very long time, Apple has involved popular musicians and musical groups in their events, and now it seems like maybe they are moving to celebrities, like television and movie celebrities. Yeah, I mean, it's definitely that broad appeal. I think we've talked about that when the Apple Watch stuff came out and the fact that they're giving interviews to Vanity Fair, to Vogue, and to all these places. The idea now is that they want Apple to be a fashion brand, and to be a fashion mainstream brand, they need to bring in celebrities and people who are influential in those circles. That is your talk show host, your future CBS late night talk show host. That is the Foo Fighters who are still relevant. That is Coldplay who has consciously uncoupled itself from reality. That's you too, I'm sorry. Speaking of fashion and celebrities, I was thinking— I do not know where the segue is coming from. I just want to bounce something off of you that I was thinking during the event. What if Apple did an iPad edition or an iMac edition, like they're doing an Apple Watch edition, that is 18 karat gold? 18 karat gold iMac? An 18 karat—well, maybe not an iMac. Because that's a giant—it's a lot of gold right there. But certainly—I mean, someone will buy it. But certainly an iPad edition, I think, would play well. I think it would play well in certain circles, people who have more money than either of us will ever imagine. But again, it's a fashion brand. I think the interesting part of that, if we're going to go back to last month's event, is the how long do Apple Watches stick around? iPads, you know, you upgrade once or twice a year. They keep it very similar to the iPhone cycle. Yeah, but the—so the—I think that although Apple does upgrade its iPads annually—and of course we saw that again here today—that doesn't support itself in the same way that the iPhone upgrade cycle does, which is very reliable. Every year you have, you know, a very significant percentage of iPhone users upgrading to the next iPhone. I'm sure that other groups use this vocabulary as well, but we say that people are on the S-track if they're only upgrading every other year, including Ross Miller here. With the iPad, I think it's just like, well, I have an iPad, it works fine, I'm going to upgrade when it breaks. I know lots of people that still have an iPad, too. So I think that the product cycles and the life cycles for these devices is actually very different from category to category. Lots of unanswered questions about the watch. We don't know if they're going to attempt to upgrade it annually. We don't know what they're going to do when they do upgrade it because you're sitting there with a chunk of actual 18-karat gold in your hand or whatever the material may be. So that's definitely an open question. My question is, well, one of my many questions is, what do they do with the iPad Mini next year? Because I think one of the reasons that it was downplayed so – we haven't talked about this yet and I wanted to get into it. One of the reasons that the iPad Mini was so heavily downplayed this year is because the 6 Plus encroaches on its territory. And certainly, this is something that we've heard many times and I believe it's true, if you bought a 6 Plus or if you're going to buy a 6 Plus and you also want an iPad, you're almost certainly not going to buy the iPad Mini because it's so close to a 6 Plus. You'll probably get the big iPad. Well, it's less powerful than the 6 Plus now, too, because it's still last year's processor. Yeah, that's a very good point. So the question becomes, do they do a more significant refresh of the Mini next year or do they just kind of semi-permanently downplay the significance of the Mini in light of the very large phones that they're now making? I don't know. I don't know the answer. Yeah. And I think that we should also talk about the – not the elephant in the room, but something that we should talk about that kind of hangs over. Yesterday, of course, Google announced Android 5.0. It's a lollipop. It is a lollipop. It is a lollipop. It's not lava cake or what are the other bases in there? I was guessing Liam Gallagher, but that didn't happen either. Wow. I'm still bummed about Oasis. Yeah. Five to ten years later, I really can't believe we're bringing that up. Yeah. But with that, of course, new flagship products. The ACC-made Nexus 9, same resolution as the iPad Air, but 8.9-inch, 4 by 3 ratio, same. Also pre-order start tomorrow with that. It's got a 64-bit processor, first for a Nexus tablet. Two gigs of RAM, nine hours of battery life versus the 10 on the iPad Air, and it starts at $400 for 16 gigs. So it's priced very competitive with the iPad Air. Yeah. I think that Google definitely looks at this as a premium product. It's the first time that they've gone to HTC for a Nexus device in quite some time. And I think it's super notable that they're going to 4 by 3 with this tablet instead of 16 by 9 or some other aspect ratio. It's pretty clear to me that they want this to be a direct competitor to the iPad line. It's kind of neither a mini nor an Air in terms of size, but it falls somewhere in between. And I think that it's going to – I'm sure it's going to sell very well because it's the right aspect ratio, and it's a good-looking product. That's a really good price for it, too. Yeah. But so does this affect the sort of balance of power between Apple and Google in the tablet space? I think that depends largely on how this is marketed, right? If we see this in stores everywhere, if we see big kiosks for it, I think they can make a dent. If you look at the Nexus 7, it sold very well, right? In fact, there was a time when we said that the Nexus 7 was the only Android tablet that mattered. And I think that the Nexus 9 could be the new that. Right. I mean, 8.9 inches, I mean, that's a perfect size. Like, it's the iPad mini competitor with the right specs, the right price. You know, a lot of people are asking us to compare the two. The problem with that is we know what the iPad Air is like. We tried it today. We haven't tried 5.0 on the Nexus 9. We haven't tried Nexus 9. We haven't tried a final version of Android 5. We haven't touched the Nexus 9. Lots of unanswered questions, but I have a strong feeling they're going to be answered very soon. Yeah, and I promise when we know what the Nexus 9 is like, we will tell you and we will draw comparisons, of course, between the two. Because as they are both going on sale, both going on pre-orders tomorrow, that's the if-then, if-not-that question. Yeah. We're definitely not going to keep those impressions to ourselves. We're going to put those on the website. Not one bit. And I guess we should probably get up, because we're starting to wrap around the wrap-up. Also wrap around. Wrap around. I started to wrap around. Just like this. No, I was trying to wrap up. The iMac mini with a burnt-in display. That's the big question. That's actually probably the most exciting announcement today. And you talked about the price. No, the Mac mini was the most exciting. No, I'm kidding. The Mac mini was not the most exciting announcement. Yeah, look, $2,500 is a lot to spend on a computer for anybody. But if you're going to spend $2,500 on a desktop, I can't imagine not seriously considering this thing. Right? It's the total package. And ever since they did the last round of redesigns on the iMac and made them super thin, it's a beautiful all-in-one. It's a really striking device. And with this display, I mean, it's insane. One thing that they said a couple times on stage, which I think is just crazy to think about, is the fact that you can edit a 4K video pixel for pixel and still have room for the UI of the video editor around it. Well, I mean, I'm curious about that allegation because it's 5K Retina. But if you know you have a Retina MacBook, you're not actually getting 5K. Or you're not getting the full Retina display. You're getting fine-tuned pixels in like a 2500 by 1600. Like sometimes they'll actually just like make it a crisper display using the extra pixel space. So I'm curious what is realistically how people are going to use that screen. Yeah. Yeah. Points versus pixels. Sorry, John is in my ear correcting all my technobabble. Thank you, John. Yeah, I'm sure that our—I have to believe that our video team is kind of frothing at the mouth over this 5K display, but maybe I'm wrong. Maybe they think it's a piece of garbage. We'll have to have a serious conversation with them about this device afterwards. We actually—we have hands-on with the iMac Retina, so people who've actually seen it can talk about it instead of blather. So let's take a look at that. Hey, guys. This is David at The Verge, and this is the new Retina iMac. It's an iMac with a Retina display. It has the same body as always. It's still super thin, but it has this brand new 5120 by 2880 display. That's exactly double the resolution of the last time. And there's a whole bunch of new technology in here to support it. There's a new timing controller, which tells the pixels when to move and where. There's all kinds of stuff going on here. Apple basically had to rebuild the display. They say it's the world's highest resolution display, and honestly, I have no reason not to believe that. The display looks amazing. Like, in the—you see every detail of Paris and the Eiffel Tower and everything. It looks amazing. It's designed for photographers and people who work with 4K video, and it really is just gorgeous. And it's also still thin and light and really nice. The display is the hero here. It's $2,499 to start with, a 3.5 GHz Core i5 processor. You can spec it up and get a 3TB hard drive and a 4 GHz Core i7 processor. You can get really crazy with this thing, but this is very much the top-of-the-line iMac. It's really beautiful. You'll really have to see the screen to believe it. For most people, it might be overkill, but it's really, really, really nice. This is the new iMac with Retina display. It's out right now, and it's probably the best computer screen I've ever seen. Okay, we actually wanted to talk about the iMac Retina, but we just saw this while the video was going on. Apple is actually including its own SIM card, one SIM, many options. So if you get to sell your iPad, you can just change the carrot on the fly, it seems. This is something that—and I'm sorry this is happening in real time. We're reading about it as we speak. But this is something that we have known that Apple's wanted to do for some time, move to an embedded SIM. This goes back to the Steve Jobs days. I think that there were rumors that he personally thought that SIMs were onerous and terrible and needed to go away. And of course, Apple was a major force in getting the so-called 4FF, the nano SIM, pushed through the standards process and approved. They keep trying to make those SIMs smaller and with the eventual goal of making them go away. And it looks like they have now achieved that with the iPad Air 2. Yeah, they're definitely moving in that direction here. Single SIM can be, as Ross mentioned, can be reprogrammed depending on the carrier that you're taking the iPad to. The practical benefit of this to the end user is really pretty small. I've never personally considered the SIM to be that annoying. You just pop it out, you pop a new one in. The most annoying thing about it is something that Apple actually pioneered, which is the SIM tool. It's a little tiny. Yeah, it used to be that you just pop the battery cover off something with the SIM in it, take the SIM out, bolt SIM out. But also now they don't have to even create that functionality so you can make it a thinner device, the less ports it has to have. The interesting thing is, and this is actually on their official site, when you look at the iPad Air 2 stuff, there's one SIM description. It shows in the picture AT&T, it shows T-Mobile, it shows Sprint, Verizon, not listed. I don't know if that's still a separate device altogether. I can't imagine, but that is interesting. It certainly isn't a CDMA thing because Sprint is in that list. Yeah, I don't know. But that's unusual. And it's also unusual that this is something that they're introducing on the iPad, not the iPhone. Then again, correct me if I'm wrong, Ross, because you're a walking encyclopedia and you know all things. A pop culture, yes, this is not... I believe that the iPad is where the mini SIM first debuted. The original iPad, I want to say, was the first production device to have a 3FF mini SIM. And then the iPhone 5, I believe, was the first production device to have a 4FF nano SIM. So they have pioneered some SIM technologies on the iPad before, and it looks like they're doing so again here. If you look at Apple's page, iPad Air 2 slash wireless, all that. Participating in US and UK carriers are AT&T, Sprint, T-Mobile, and of course EE in the UK. Everything Everywhere, which is my favorite name for a company ever. With, of course, these sub-notes, participating carriers are subject to change. Yeah, they must have worked...the only way they could have done this is by working with carriers to make this happen. And I have to say, I have to give Apple tons of credit, regardless of whether you like Apple or not. The amount of control that they've wielded over carriers, which are notoriously hard to work with, is amazing. To this day, they are basically the only manufacturer that is allowed to roll out firmware updates willy-nilly without carrier approval. Usually that works out very well. Sometimes it doesn't, like with 8.0.1. But this is indeed very interesting, and it's something that we'll be doing some more research on. We should go back to the iMac. Yes, go back to the iMac. Now this tangent's over. Yeah, so we saw David's hands-on, and by all appearances from everything we've heard from both David and also from Dieter, the display is miraculously good. Right. It's just a question of whether you want to spend $2,500 on it. Or you could get $1,000 on a 4K TV. Vizio's big push was the $999 4K, and get a new Mac Mini, which I'm not kidding, I'm actually kind of excited about. Yeah, I mean, Tom Warren squealed with glee at the Mac Mini announcement. I didn't know he was such a big Mac Mini fan, but apparently he is. I'm assuming that he's planning on installing Windows 8 on it. It just makes a really good home PC, something you can hook up to your big TV and run Plex on it, run all your video apps. I think we just did an editorial on this, Chris Plant did an editorial on this, that really is sometimes the best interface. The most options come from just a web browser hooked up to your big TV. Yeah, that's true. That's true. That was actually a really popular piece of ours. And you do all that, it's still cheaper, and it's got a bigger screen too. I hadn't considered that. That's a very good point. I mean, there's something really sexy and appealing about just having a single device that you pull out of a box and set down, and it's a 5K display with all these really amazing hardware components built in. But there is also something to be said for saving $1,000. Yes. It says the Mac Mini just buys the 6 Plus off contract and will not upgrade the software. Look, look, I'm just saying. So the base Mac Mini starts at $499, is that right? But although this is a fair comparison to the iMac, it's just 1.4 GHz Intel Core i5, dual-core. So like, comparably to the specs, the iMac with Retina is way better, way more powerful. I mean, it's definitely at some point you could see this blurring the line with the Mac Pro because we do not have, and this is the thing people are asking for, we do not have a new cinema display. I think someone pointed out, just pointed out, it's been 1,127 days since the cinema display was last updated. Thank you, Agent Polito, for that. That's crazy. If accurate, that's insane. I bet that they could have and would have shown a 5K cinema display today, except that they didn't want to take the wind out of the sails of the iMac launch. That's my guess. I'm assuming that in 2015, WWDC would actually be a great place to debut it. Which is where they debuted the Mac Pro too, I believe. You might be right. The model? At least the form factor? They all blur together at all the events. But that would be a great place in 2015 to show a 5K cinema display. One thing that I want to point out, going back to the list of available Mac Minis, the 699 model, which comes with a 2.6 GHz dual-core i5, 8 GB of memory, and a 1 TB hard drive, very interesting, the $2500 Retina iMac has 8 GB of memory and a 1 TB hard drive. Really? Yeah. So that's pretty striking to go up by almost $2000 in price and not get more memory or hard drive. You're also talking about 3.5 GHz quad-core processors, so we're talking about a lot more muscle. And a dedicated graphics card, whereas the Mac Mini, I'm assuming, Intel Iris graphics, which is an integrated graphics chip. Yeah, sure. I'm just saying that it seems like in late 2014, 16 GB should be the standard RAM level for what is by all standards a high-end desktop. So that was a little surprising to me. And I think that Dieter actually showed some surprise when he was live-blogging about that as well. That's fair. If you need to ramp up to 16 GB... Yeah, and how much is that? You're adding $200. $200. Well, if you're spending $2500 on a computer, I guess you don't really care about that. Well, that's another $200. And also, I don't know if this is still true, I haven't checked in on memory prices recently, but it used to be that you could save a ton of money by just picking the base level of RAM on an iMac and upgrading it yourself. I'm actually like, I'm pricing everything out right now. John is asking, our producer is asking if you can upgrade the memory yourself. That is actually a good question. I have no idea. But it certainly used to be that that was the way to go just because it was so much cheaper. And 32 GB is how much? $600 over base. So if you want to max out your iMac right now, it's about $4400. Peanuts. Pocket change. Let's do it. Press the buy button. Do it. Can I borrow your credit card? Completely unrelated to this. I already goaded you into upgrading to... Which is not available yet. It's not yet available. I'm assuming later today, as soon as it does, I will, I promise you guys, I will download it and break my laptop. Make it happen. I think that just about wraps up everything today. It wraps up most of the questions too. If you guys have any other questions, and you want to hear any other news about the show, or about Apple in general, check out theverge.com. It's a nice website. It's a little pretty. It's good. We're biased, but fairly so. Yeah. I want to thank again Dieter out in San Francisco. Of course, Neal and David are also there covering the event live the entire time. The entire crew here, everyone who works in video and product and sales, and everyone else at Vox Media. All lovely people. Yeah. We should have a credit roll. Yes. That's about it. So guys, thank you so much. Remember to check out theverge.com for anything else, and we'll see you next time. | [
{
"start": 0,
"end": 16.48,
"text": " Welcome to The Verge Live just after the Apple event. It's a little bit after. We're taking it"
},
{
"start": 16.48,
"end": 20,
"text": " kind of slow and casual, much like the Apple event itself to be honest. It's a very low-key"
},
{
"start": 20,
"end": 26.2,
"text": " kind of doldrum event. I'm here with Chris Ziegler and top of the show actually we have Dieter Bohn"
},
{
"start": 26.2,
"end": 30.88,
"text": " from San Francisco. We'll get to him in just a second. But real quick, you know, get the logistics"
},
{
"start": 30.88,
"end": 34.879999999999995,
"text": " out of the way. If you have questions for us or for Dieter, hashtag askverge. Here's the news"
},
{
"start": 34.879999999999995,
"end": 41.879999999999995,
"text": " that has happened so far. The big announcements, iOS 8.1 and OS X Yosemite. 8.1 will come out"
},
{
"start": 41.879999999999995,
"end": 48.08,
"text": " Monday. Yosemite came out today. It is free. There's also new iWork. iPad Air 2, it's thinner"
},
{
"start": 48.08,
"end": 54.8,
"text": " than a lasered pencil. iPad Mini 3, it's a complete waste of money. We'll talk about that later. It's"
},
{
"start": 54.8,
"end": 61.48,
"text": " iPad Mini 2 plus 1 basically. Basically. And then a 27-inch iMac with 5k Retina Display. It's"
},
{
"start": 61.48,
"end": 66.39999999999999,
"text": " actually really impressive and priced very well too. Also, updated Mac Mini for some reason. Which"
},
{
"start": 66.39999999999999,
"end": 70.36,
"text": " which Tom Warren is extremely excited about. I am extremely excited too. Again, if you have"
},
{
"start": 70.36,
"end": 75.75999999999999,
"text": " questions for us or for Dieter, hashtag askverge and we'll get them to us. Alright, let's go ahead"
},
{
"start": 75.76,
"end": 88.4,
"text": " and get started. Dieter, are you there? Hey Dieter, you looking good. Hey, how's it going? It's doing"
},
{
"start": 88.4,
"end": 95.2,
"text": " well. So a couple questions real quick. How was the how was the iPad event? Was it as boring for"
},
{
"start": 95.2,
"end": 103.68,
"text": " you as it was for us at home? I mean, kinda. We were expecting Apple to go through their usual"
},
{
"start": 103.68,
"end": 108.16000000000001,
"text": " rundown at these events. They go over, you know, the latest OS again on the iPhone. They go over"
},
{
"start": 108.16000000000001,
"end": 113.60000000000001,
"text": " the latest OS on the Mac. They remind you how good the iPhone sold. They they sort of run through the"
},
{
"start": 113.60000000000001,
"end": 117.48,
"text": " numbers of all the features that we kind of had heard about, you know, earlier in the year at"
},
{
"start": 117.48,
"end": 123.48,
"text": " their other two events. But they did that for what felt like quite a long time. And then we sort of"
},
{
"start": 123.48,
"end": 130.8,
"text": " raced through the new hardware stuff. And it just like it was exactly what we were expecting."
},
{
"start": 130.8,
"end": 137.20000000000002,
"text": " Nothing more than that. No real surprises except I suppose the Mac Mini was neat to see. I might end"
},
{
"start": 137.20000000000002,
"end": 144,
"text": " up buying one. But yeah, there wasn't a whole lot of holy crap. I would say the the best part of the"
},
{
"start": 144,
"end": 149.48000000000002,
"text": " whole event was Stephen Colbert doing a cameo to demo the the phone calling feature on the Mac."
},
{
"start": 149.48000000000002,
"end": 154.52,
"text": " Yeah, we have a video that we'll play that probably in a little bit afterwards. Let's go on top of the"
},
{
"start": 154.52,
"end": 159.76000000000002,
"text": " products real quick. So the iPad Air 2 with the laser sheared intro. Did you get a chance to play"
},
{
"start": 159.76,
"end": 161.35999999999999,
"text": " with that at all after the event?"
},
{
"start": 163.2,
"end": 169.23999999999998,
"text": " Yeah, yeah, I did just a little bit. And you know what? It's an iPad. It's stupid thin. It feels"
},
{
"start": 169.23999999999998,
"end": 176.35999999999999,
"text": " pretty light. The screen is very pretty. It's fast. I mean, that I hate to say it, but like it's kind"
},
{
"start": 176.35999999999999,
"end": 182.6,
"text": " of boring. But this has been the knock against Apple products for a long time. They seem kind of"
},
{
"start": 182.6,
"end": 189.72,
"text": " boring, but they're great. The one thing I'm most curious about with the the new iPad Air is the"
},
{
"start": 189.72,
"end": 194.24,
"text": " anti reflective coating. You know, I didn't get enough time with it to really see how I feel about"
},
{
"start": 194.24,
"end": 199.48,
"text": " it. But you know, I've got lamps in my house. That's a thing that people have and like using the iPad"
},
{
"start": 199.48,
"end": 205.16,
"text": " with lights behind you can be a pain. And so I'm really hoping that it'll be it'll be nicer. So"
},
{
"start": 205.16,
"end": 211.76,
"text": " we'll see. But yeah, I mean, of the the stuff that was announced today, I think that the the coolest"
},
{
"start": 211.76,
"end": 218.56,
"text": " thing was obviously the new iMac. And then the number two thing is the the iPad Air 2. And then"
},
{
"start": 218.56,
"end": 224.6,
"text": " from there, you just can kind of forget about the rest of it. So let's talk briefly about or maybe"
},
{
"start": 224.6,
"end": 228.12,
"text": " at length about the the iMac because I agree with you. I think that was the most interesting"
},
{
"start": 228.12,
"end": 233.64000000000001,
"text": " announcement and the most exciting. I'm assuming you've seen the display. Is it as insane as it"
},
{
"start": 233.64000000000001,
"end": 242.72,
"text": " sounds? It is even more insane than it sounds. It is just stupidly good looking. It has incredibly"
},
{
"start": 242.72,
"end": 247.08,
"text": " good viewing angles. You know, just they're playing around with video editing software,"
},
{
"start": 247.08,
"end": 253,
"text": " obviously to show it off. I didn't see any lag. But of course, this is a demo unit. So it's ideal"
},
{
"start": 253,
"end": 259.32,
"text": " conditions the way that they've got it all set up. But I you sort of run out of things to say about"
},
{
"start": 259.32,
"end": 265.44,
"text": " a screen when you look at it. It's like, there's no pixels that you can see. It is gorgeous. It is"
},
{
"start": 265.44,
"end": 274.96000000000004,
"text": " bright. It has incredibly saturated, rich colors. If there's a better screen available for a regular"
},
{
"start": 274.96,
"end": 281.88,
"text": " human to go out and buy today to look at things on, I've not seen it. Right. And what about the"
},
{
"start": 281.88,
"end": 285.4,
"text": " screen lag? Did you notice anything? They did talk about this timing control a little bit too."
},
{
"start": 285.4,
"end": 293.59999999999997,
"text": " Yeah, I mean, Apple's very excited. They brought it up two or three times. They made this custom"
},
{
"start": 293.59999999999997,
"end": 300.44,
"text": " chip to control the pixels. Sure. I mean, I'm sure that it's important. I mean, I didn't detect any"
},
{
"start": 300.44,
"end": 305.16,
"text": " lag. But again, it was a pretty controlled demo. So it's really hard to say, you know, if it will"
},
{
"start": 305.16,
"end": 309.28,
"text": " actually do it. I know it was an issue with, you know, the first retina max, there was some concern"
},
{
"start": 309.28,
"end": 313.44,
"text": " that they weren't powerful enough to keep up with it. But you know, this is a big ass desktop. And"
},
{
"start": 313.44,
"end": 317.12,
"text": " so they've got, you know, plenty of stuff that they could pack into it, they don't have to worry as"
},
{
"start": 317.12,
"end": 322.52,
"text": " much about heat. Apple claims it's even more energy efficient than before, too. So presumably, that"
},
{
"start": 322.52,
"end": 328.6,
"text": " helps with heat as well. So I don't think that we're going to see the same sort of early issues"
},
{
"start": 328.6,
"end": 333.40000000000003,
"text": " that we saw with the original retina max on this iMac, I think it's just it's just going to be good."
},
{
"start": 333.40000000000003,
"end": 340.08000000000004,
"text": " I think one thing that's really surprising about this, this iMac is the pricing. I think you"
},
{
"start": 340.08000000000004,
"end": 345.44,
"text": " expressed a little bit of surprise in the live blog. And I was my jaw momentarily dropped as"
},
{
"start": 345.44,
"end": 350.36,
"text": " well. And so I guess my question is, what does this mean for the Mac Pro? I mean, I guess there's"
},
{
"start": 350.36,
"end": 354.40000000000003,
"text": " probably still a market for it. But it certainly seems like this steps on it a little bit,"
},
{
"start": 354.4,
"end": 358.64,
"text": " particularly considering how much time they spend talking about video editing with this"
},
{
"start": 358.64,
"end": 367.2,
"text": " announce. And, and also what the heck a 5k display, I would expect to spend $2,500 just on a 5k"
},
{
"start": 367.2,
"end": 373.71999999999997,
"text": " display, much less an entire iMac with a you know, three, three and a half gigahertz, was i5 or i7."
},
{
"start": 373.71999999999997,
"end": 380.08,
"text": " And, you know, one terabyte fusion drive, all this stuff. So talk a little bit about the price. Was"
},
{
"start": 380.08,
"end": 387.03999999999996,
"text": " that was that a shock for you? Yeah, it was. I mean, I got to be honest, I'm not I haven't been"
},
{
"start": 387.03999999999996,
"end": 392.47999999999996,
"text": " shopping for 4k displays or TVs or monitors or anything else. So I'm not super conversant in that."
},
{
"start": 392.47999999999996,
"end": 399.15999999999997,
"text": " But I was fully anticipating this thing was going to be over $3,000. So I was pretty shocked that"
},
{
"start": 399.15999999999997,
"end": 406.47999999999996,
"text": " they were able to get it in at 2500. You know, if I if I own a Mac Pro right now, the one thing I'm"
},
{
"start": 406.48,
"end": 412,
"text": " wondering is how can I make this thing my monitor for my Mac Pro? And why can they make one that"
},
{
"start": 412,
"end": 417.40000000000003,
"text": " doesn't have the whole computer in it to bring the price down even further? I bet not, at least not"
},
{
"start": 417.40000000000003,
"end": 424.76,
"text": " for a while. Yeah, I mean, the the big question with any desktop computer is justify your existence,"
},
{
"start": 424.76,
"end": 429.76,
"text": " convince me to buy you instead of a laptop. And with the Mac Pro, it's easy. It's like, this is a"
},
{
"start": 429.76,
"end": 435.08000000000004,
"text": " super pro grade machine to do super pro grade stuff. And with an iMac, you know, it's not going"
},
{
"start": 435.08,
"end": 438.68,
"text": " to be as powerful as a Mac Pro. So they've got to do something. And it's so it's either got to be"
},
{
"start": 438.68,
"end": 445.59999999999997,
"text": " super cheap, or amazing in some other way. And Apple kind of managed to do both. It's not ridiculously"
},
{
"start": 445.59999999999997,
"end": 450.84,
"text": " cheap, but to get this display for this much money. I certainly wasn't expecting it. And you have to"
},
{
"start": 450.84,
"end": 454.96,
"text": " wonder, you know, Apple's famous for having really high profit margins, you kind of have to wonder if"
},
{
"start": 454.96,
"end": 456.32,
"text": " they're getting that on this computer."
},
{
"start": 456.32,
"end": 463.12,
"text": " So let's talk about the iPad for a second. Because this is the first one that's available in gold."
},
{
"start": 463.12,
"end": 466.36,
"text": " Have you seen a gold one? Is it as ridiculous as it sounds?"
},
{
"start": 469.04,
"end": 476.6,
"text": " It's muted, it's not like look at me, I'm gold in the way that the iPhone six pluses. So it's not so"
},
{
"start": 476.6,
"end": 483.32,
"text": " bad. It's not so ridiculous. I would almost say it feels more bronzy than gold. I mean, I'm a guy"
},
{
"start": 483.32,
"end": 487.64,
"text": " that used to own an orange iPhone, so I'm really not one to talk. But it doesn't look too"
},
{
"start": 487.64,
"end": 489.32,
"text": " ostentatious and ridiculous to me."
},
{
"start": 489.68,
"end": 494.59999999999997,
"text": " So to be clear, this is a different shade of gold than the iPhone six and six plus."
},
{
"start": 497.36,
"end": 502.28,
"text": " It seemed like it to me, but I mean, it could be that just at that size, it looks a little bit"
},
{
"start": 502.28,
"end": 507.08,
"text": " different. But I mean, I was expecting to look at this thing and have to shield my eyes and and just"
},
{
"start": 507.08,
"end": 512.16,
"text": " find it to be the most ostentatious, ostentatious device ever created by human hands. So I'm not"
},
{
"start": 512.16,
"end": 517.04,
"text": " saying it's the most ostentatious device ever created by human hands. And it also didn't look"
},
{
"start": 517.04,
"end": 521.76,
"text": " like that. I mean, I still would be getting a space gray one. You know, actually, honestly, if"
},
{
"start": 521.76,
"end": 529.68,
"text": " we're talking about iPads, I did the hands on with the the iPad mini three for for the website. And"
},
{
"start": 529.68,
"end": 534.48,
"text": " I've been waiting to talk about it because of everything that happened today. It is by far the"
},
{
"start": 534.48,
"end": 540.0799999999999,
"text": " most disappointing. It's basically an iPad mini with retina, aka iPad mini two, and they threw"
},
{
"start": 540.08,
"end": 546.44,
"text": " it like it didn't even get stage time. Yeah, they they just like shillers like oh yeah, by the way,"
},
{
"start": 546.44,
"end": 552.08,
"text": " we did the thing with the retina on the mini. It's like it's got touch ID now. See ya. It's like, Oh,"
},
{
"start": 552.08,
"end": 557.48,
"text": " but that was the one I was gonna buy. No, it's Yeah, no, it's embarrassing. But we talked about"
},
{
"start": 557.48,
"end": 564,
"text": " this in our in our news. And they also now have Yeah, what say that said again, just go on. Sorry"
},
{
"start": 564,
"end": 571.96,
"text": " about that. Oh, I was gonna say they also seem to have 15 different iPad models in their lineup. Now,"
},
{
"start": 571.96,
"end": 577.04,
"text": " you get the original iPad mini, you get the iPad mini two, you get the iPad mini three, you get the"
},
{
"start": 577.04,
"end": 582.48,
"text": " iPad Air, and you can get the iPad Air two, I miss any, is that everything? It's just five. I think"
},
{
"start": 582.48,
"end": 587.08,
"text": " that's everything. Although it does seem like the iPad mini two is going away. Because like I said,"
},
{
"start": 587.08,
"end": 591.8,
"text": " it's $100 for touch ID and gold, everything else. And we looked at the spec comparison before we"
},
{
"start": 591.8,
"end": 596.4,
"text": " went on the air. Everything else is the exact same, which is almost like iPad mini to get it now,"
},
{
"start": 596.4,
"end": 601.56,
"text": " because it's a good deal while supplies last, because pretty soon that price is no wonder they"
},
{
"start": 601.56,
"end": 605.8,
"text": " didn't spend any time talking about the mini three. And it's it's not a good deal. You're like,"
},
{
"start": 605.8,
"end": 611.4799999999999,
"text": " Dieter mentioned, you're paying $100 for basically touch ID and seemingly nothing else. It looks"
},
{
"start": 611.4799999999999,
"end": 615.28,
"text": " better, though, if there is no iPad mini two on the market, which I feel like in a couple months"
},
{
"start": 615.28,
"end": 619.1999999999999,
"text": " time after Christmas, that stock is just gonna dwindle. I don't know if that's true. I mean,"
},
{
"start": 619.2,
"end": 622.76,
"text": " we'll see. But but typically, Apple's strategy has been to keep the old models in the lineup"
},
{
"start": 622.76,
"end": 628.4000000000001,
"text": " for a full product cycle. But we'll see. And you look at the 5c2, like the iPhone 4s stuck around"
},
{
"start": 628.4000000000001,
"end": 632.8000000000001,
"text": " longer, that might be the iPad mini one because, oh, you get the cheapest iPad for 250 bucks."
},
{
"start": 632.8000000000001,
"end": 638.2800000000001,
"text": " And that's a great sounding pitch. Right. So Dieter, let me ask you, they spent a lot a lot"
},
{
"start": 638.2800000000001,
"end": 647.76,
"text": " of time talking about taking pictures on tablets, which seems to be a a an admission by Apple that"
},
{
"start": 647.76,
"end": 651.96,
"text": " this is a thing and it's not going anywhere. So we might as well make it a really good experience."
},
{
"start": 651.96,
"end": 658.52,
"text": " What's your what's your reaction? Hang on, hang on, hang on, hang on. Why are you calling it an"
},
{
"start": 658.52,
"end": 663.08,
"text": " admission? An admission implies that there's something wrong. Taking pictures with your tablet"
},
{
"start": 663.08,
"end": 671.76,
"text": " is cool, bro. It's an awesome thing to do. I just look like there are situations where it's not okay"
},
{
"start": 671.76,
"end": 675.92,
"text": " to take a picture with a tablet. If you're at a concert, don't be that person. Otherwise,"
},
{
"start": 675.92,
"end": 681.12,
"text": " you know what? Don't judge. It's cool. It's a big screen. And at least with the iPad Air,"
},
{
"start": 681.12,
"end": 686.92,
"text": " it seems to have just a really good camera. They took a whole bunch of the stuff that they created"
},
{
"start": 686.92,
"end": 691.76,
"text": " for the iPhone 6 in terms of like software features and applied it to the iPad Air."
},
{
"start": 691.76,
"end": 696.88,
"text": " It doesn't they didn't get into enough detail to say whether or not it's the exact same sensor and"
},
{
"start": 696.88,
"end": 702.04,
"text": " the exact same optics as the iPhone 6. I'm sure it's not because it just doesn't look like there's"
},
{
"start": 702.04,
"end": 709.48,
"text": " space for it. But yeah, if you've got a really good camera on an iPad, then you know, use it."
},
{
"start": 709.48,
"end": 715.16,
"text": " I will say that the one sort of admission thing they did do is they went right from like,"
},
{
"start": 715.16,
"end": 719.68,
"text": " you can take pictures of it, aren't these cool pictures to talking about like wild and crazy"
},
{
"start": 719.68,
"end": 723.66,
"text": " apps that you can use on an iPad that kind of makes sense with the camera. They had the thing"
},
{
"start": 723.66,
"end": 728.88,
"text": " where, you know, they show like a baseball guy swinging and like you can like analyze the accuracy"
},
{
"start": 728.88,
"end": 734.8,
"text": " or the behavior of a swing. So that was kind of neat. But really, you know, at the end of the day,"
},
{
"start": 734.8,
"end": 740.52,
"text": " like, there's nothing other than even the Touch ID was not that thing. There's nothing with either"
},
{
"start": 740.52,
"end": 746.84,
"text": " of these that makes you go, holy crap, this is a brand new thing that I was not expecting that is"
},
{
"start": 746.84,
"end": 752.52,
"text": " going to change things. Yes, they made it crazy thin. They shaved the pencil with the laser. But"
},
{
"start": 752.52,
"end": 758.76,
"text": " other than that, I mean, it's an iPad. It's a really good tablet. It's probably the best tablet."
},
{
"start": 758.76,
"end": 766.12,
"text": " And it's better than last year. And we just keep on marching on. I was hoping to see more. I mean,"
},
{
"start": 766.12,
"end": 771.04,
"text": " they even said on stage, I think it was Schiller said each one of our products in our lineup pushes"
},
{
"start": 771.04,
"end": 777.48,
"text": " the other products to be better. So the iPhone pushes the iPad into needing to be more professional."
},
{
"start": 777.48,
"end": 782.8,
"text": " If you're going to make that claim, I think you need to finish it. You need to finish it by showing"
},
{
"start": 782.8,
"end": 787.08,
"text": " us maybe that split screen stuff that's been rumored for so long. I was really hoping we'd"
},
{
"start": 787.08,
"end": 791.64,
"text": " see an iPad Air demo that showed some real multitasking. But we didn't. Most of the software"
},
{
"start": 791.64,
"end": 797.12,
"text": " story was stuff that they had already talked about earlier in the year. Yeah, it actually seems to me"
},
{
"start": 797.12,
"end": 805.2800000000001,
"text": " like maybe they sandbagged just a little bit to pump up an event early to mid 2015 that'll involve,"
},
{
"start": 805.2800000000001,
"end": 811.6800000000001,
"text": " of course, the Apple Watch, maybe some sort of iPad Pro, which has been rumored for like 20 years,"
},
{
"start": 811.68,
"end": 821.04,
"text": " it feels like. And of course, the retina MacBook Air. Yeah, I mean, I'm waiting for that retina"
},
{
"start": 821.04,
"end": 825.64,
"text": " MacBook Air. You know, people were hoping it show up at this event. I'm totally fine with it not"
},
{
"start": 825.64,
"end": 829.1999999999999,
"text": " showing up at this event. If the chips aren't ready, if the thing isn't ready, just wait,"
},
{
"start": 829.1999999999999,
"end": 834.18,
"text": " because it's a computer that every single human on the planet is waiting to buy. And they've got"
},
{
"start": 834.18,
"end": 839.92,
"text": " to get it right. So if it's not ready yet, I'm totally fine waiting. It's funny how much the"
},
{
"start": 839.92,
"end": 844.12,
"text": " the Apple Watch came up. I mean, they needed to tease it here and there. I think the only real"
},
{
"start": 844.12,
"end": 850,
"text": " use we saw with it was they showed off. It was a Greg Figariti showed like using it as a remote"
},
{
"start": 850,
"end": 854.16,
"text": " to go through his presentation. But it wasn't clear to me if he was tapping the screen or"
},
{
"start": 854.16,
"end": 860.36,
"text": " twisting the digital crown. But they look fine. They look they look good on executives or so they"
},
{
"start": 860.36,
"end": 867.04,
"text": " would flash it. So early 2015, it didn't move up. We'll we'll see him next year. Great. Dina,"
},
{
"start": 867.04,
"end": 870.7199999999999,
"text": " we got to let you go into the second but final thoughts. What was any other final thoughts on"
},
{
"start": 870.7199999999999,
"end": 880.4,
"text": " the event itself? Just overall? It ran through fast. It felt almost a little Samsung-y in how"
},
{
"start": 880.4,
"end": 885.8399999999999,
"text": " quickly they ran through features and were willing to just jam through tech specs, which was not"
},
{
"start": 885.8399999999999,
"end": 892.04,
"text": " something I expected from Apple. But really, like the takeaway for the day is get to an Apple store"
},
{
"start": 892.04,
"end": 898.36,
"text": " and look at the display on this iMac because it's just crazy. Awesome. Well, Dieter, thank you so"
},
{
"start": 898.36,
"end": 907.76,
"text": " much. Thanks, guys. All right. Let's let Dieter get back and grab coffee and all that. We do actually"
},
{
"start": 907.76,
"end": 912.04,
"text": " have first footage of the iPad hands-on. We'll take a look at that and we'll come back and we'll"
},
{
"start": 912.04,
"end": 917.36,
"text": " answer some of your questions from Ask Verge. Hey guys, it's Neil with Verge. I'm here with the new"
},
{
"start": 917.36,
"end": 923.4,
"text": " iPad Air 2, which is really, really thin. I've got my old iPad Air here. You can see how much thinner"
},
{
"start": 923.4,
"end": 931.24,
"text": " this guy is. It's incredibly thin. One notable change is there's no more side switch here. It's"
},
{
"start": 931.24,
"end": 937.4,
"text": " gone. But here it is. It's really thin. It's got a touch ID sensor on the front. Inside, it's got a"
},
{
"start": 937.4,
"end": 942.5600000000001,
"text": " new A8X processor. And the screen actually is laminated now. It's the first time an iPad, the"
},
{
"start": 942.56,
"end": 947.9599999999999,
"text": " screen's been laminated, which is just like the iPhone and the iPhone 6 Plus. And it looks really,"
},
{
"start": 947.9599999999999,
"end": 951.68,
"text": " really incredible. It's like you're touching the pixels exactly on the display, which is a big"
},
{
"start": 951.68,
"end": 955.64,
"text": " change to the iPad, something I've been wanting for a long time. There is also Apple Pay support,"
},
{
"start": 955.64,
"end": 959.76,
"text": " but there's no NFC. So it's all happening through the touch ID sensor in apps. You can't wave it at"
},
{
"start": 959.76,
"end": 963.8,
"text": " things. You can't wave an iPhone at it to pay or anything like that. Other big change to the back,"
},
{
"start": 963.8,
"end": 968.3599999999999,
"text": " the camera is new. It's an 8 megapixel iSight camera. Apple's really high on it. They spent a"
},
{
"start": 968.3599999999999,
"end": 972.54,
"text": " lot of time talking about this new camera here. We can try to take a picture with it. I think tablet"
},
{
"start": 972.54,
"end": 976.8399999999999,
"text": " photography has really arrived. Let's take a picture of Lance Yuenoff. There he is, looking handsome."
},
{
"start": 976.8399999999999,
"end": 982,
"text": " This is, I think, a big deal. I think iPad photography and the apps that make use of a good"
},
{
"start": 982,
"end": 988.88,
"text": " camera on a big screen are actually coming up and changing. So that is the new iPad Air 2. And here"
},
{
"start": 988.88,
"end": 995.4,
"text": " is the new iPad Mini 3. This is the updated iPad Mini. It has the A7 processor. It has new finishes."
},
{
"start": 995.4,
"end": 999.8,
"text": " It comes in gold now. The major change here is really the touch ID sensor on the front. The"
},
{
"start": 999.8,
"end": 1004.7199999999999,
"text": " display is still not optically bonded, but it is a really nice looking iPad. Can I just see this"
},
{
"start": 1004.7199999999999,
"end": 1012.92,
"text": " for one second? As you can see here, the iPad Mini 3 is still kind of notably thicker than the new"
},
{
"start": 1012.92,
"end": 1017.56,
"text": " iPad Air 2. So between the two and the iPhone 6 Plus, you actually have a huge collection of"
},
{
"start": 1017.56,
"end": 1022.8399999999999,
"text": " screen sizes around iOS now. I think the Air 2 is a really nice product. The screen laminated is a"
},
{
"start": 1022.8399999999999,
"end": 1028.24,
"text": " big improvement over the original Air, and it is just so much thinner, it is actually kind of"
},
{
"start": 1028.24,
"end": 1034.48,
"text": " impossible to grab. What I love the most about that video is like, Neil, I just grabbing it. You"
},
{
"start": 1034.48,
"end": 1037.52,
"text": " know there was another journalist out there probably taking pictures or doing their own"
},
{
"start": 1037.52,
"end": 1043.16,
"text": " hands-on video. Neil was like, I'm sorry. I hope it was Joanna. Got it. Joanna Stern. Formerly of"
},
{
"start": 1043.16,
"end": 1047.72,
"text": " The Verge, now The Wall Street Journal. Great, so we're gonna take a few of the questions."
},
{
"start": 1047.72,
"end": 1051.64,
"text": " Hashtag ask Verge. I'm just running through this real quick. If you have any other questions,"
},
{
"start": 1051.64,
"end": 1055.86,
"text": " keep updated and I'll keep just looking down. I promise I'm looking at you and everything you're"
},
{
"start": 1055.86,
"end": 1060.1599999999999,
"text": " asking us and nothing else. Let's just go through real quick. Obviously, we didn't hear anything"
},
{
"start": 1060.1599999999999,
"end": 1067.1599999999999,
"text": " about any MacBook updates at all. Like I said, maybe just spring, hopefully. Yep. iPad Mini 2"
},
{
"start": 1067.1599999999999,
"end": 1070.36,
"text": " versus 3. We talked about a little bit with Dieter. Let's just kind of rehash that just a"
},
{
"start": 1070.36,
"end": 1074.32,
"text": " hair. The only differences we can tell, and we've looked at the Apple's official spec sheet,"
},
{
"start": 1074.32,
"end": 1081,
"text": " the only differences are one's available in gold, one has Touch ID, and one costs $100 more."
},
{
"start": 1081,
"end": 1085.4799999999998,
"text": " That's basically all the iPad Mini 3. If you can get the iPad Mini 2 and you do not care about"
},
{
"start": 1085.48,
"end": 1090.68,
"text": " Touch ID and you do not care about gold, that's probably the better deal. Yeah, I think that"
},
{
"start": 1090.68,
"end": 1099.04,
"text": " that, well, we mentioned this when we were talking with Dieter, paying $100 for Touch ID seems"
},
{
"start": 1099.04,
"end": 1103.3600000000001,
"text": " completely insane. And if you have a Mini 2, I don't think that there's any reason that you would"
},
{
"start": 1103.3600000000001,
"end": 1109.68,
"text": " want to consider a Mini 3. Even if you have a Mini or no Mini at all, I'm not sure that the Mini 3"
},
{
"start": 1109.68,
"end": 1115.28,
"text": " makes the most sense because, sure, Touch ID is nice, but is it something that you want to spend"
},
{
"start": 1115.28,
"end": 1122.84,
"text": " $100 on? Probably not. So unless you either desperately need a gold Mini, you desperately"
},
{
"start": 1122.84,
"end": 1129.8799999999999,
"text": " need a Touch ID, or you just like throwing money at giant corporations, Mini 2 seems like the best"
},
{
"start": 1129.8799999999999,
"end": 1133.48,
"text": " deal. It does. And then we should also get into, and this is another question we've seen a lot,"
},
{
"start": 1133.48,
"end": 1138.8799999999999,
"text": " what's up with the iPod and the iPod Touch? Specifically, the 16-gigabyte iPod Touch right"
},
{
"start": 1138.88,
"end": 1148.2,
"text": " now is $199. The cheapest 7.9-inch Mac Mini is now $249. Right now the iPod Touch is still on sale,"
},
{
"start": 1148.2,
"end": 1154.4,
"text": " but I'm kind of wondering how long that's going to be as well. So your hypothesis is that they're"
},
{
"start": 1154.4,
"end": 1158.48,
"text": " just going to kill the iPod Touch. I mean, they just killed the iPod. Yeah, but I think- And they've not, for a long time,"
},
{
"start": 1158.48,
"end": 1163.5200000000002,
"text": " updated the Shuffle or the Nano, which are great utilitarian devices. I'm sure they still sell"
},
{
"start": 1163.5200000000002,
"end": 1167.3200000000002,
"text": " decently, but those numbers have been on the decline for so long. I think they're very polarizing"
},
{
"start": 1167.32,
"end": 1173.12,
"text": " products, because different people have very different opinions about what's going to happen"
},
{
"start": 1173.12,
"end": 1179.12,
"text": " with these lines. If you talk to David Pierce, he'll tell you that the iPod Touch is a gateway"
},
{
"start": 1179.12,
"end": 1184.36,
"text": " drug into iOS. And it's also, I mean, it's a very good point that it's something that you give your"
},
{
"start": 1184.36,
"end": 1190,
"text": " kids, right? You're not going to give your child, your six-year-old child, a six-plus. Maybe you will,"
},
{
"start": 1190,
"end": 1195.48,
"text": " I don't know. But it's a lot more cost-effective and potentially less expensive to give them"
},
{
"start": 1195.48,
"end": 1199.68,
"text": " something, month to month, that is, to give them something that doesn't have a cellular connection."
},
{
"start": 1199.68,
"end": 1208.04,
"text": " iPod Touch is old, and it's a lot cheaper than a six. And you're sharing the same apps, obviously,"
},
{
"start": 1208.04,
"end": 1212.1200000000001,
"text": " with your phones. Right, but you're also sharing the same apps with the iPad, which can upscale,"
},
{
"start": 1212.1200000000001,
"end": 1216.6,
"text": " and the difference is not only 50 bucks, and that's also requiring Apple to continue to support"
},
{
"start": 1216.6,
"end": 1221.1200000000001,
"text": " the lower resolution, or the lower size screen, which they're doing right now with, obviously,"
},
{
"start": 1221.12,
"end": 1226.1999999999998,
"text": " the legacy iPhones. I just, I don't know how long they're going to care to do that, once the 4S is"
},
{
"start": 1226.1999999999998,
"end": 1231.32,
"text": " completely out of the cycle, and I guess, or the 5 is completely out of the cycle. That's true. I mean,"
},
{
"start": 1231.32,
"end": 1239.56,
"text": " let's put it this way. If they could find a way long-term to deliver, say, a 99 or $129 iPod Touch"
},
{
"start": 1239.56,
"end": 1245.84,
"text": " with the current specs, or maybe even slightly warmed over specs, I think that's a product that"
},
{
"start": 1245.84,
"end": 1251.52,
"text": " they can and would want to leave in the lineup for a very long time to come. Because the entry point"
},
{
"start": 1251.52,
"end": 1257.8,
"text": " into iOS then becomes very, very low. That's not to say that it can't be low as it is. You have"
},
{
"start": 1257.8,
"end": 1265.08,
"text": " products like you mentioned, the 5C, which is zero on contract. You have products like the original"
},
{
"start": 1265.08,
"end": 1273.08,
"text": " iPad Mini. But still, if you could hit sub-hundred dollars with an iPod Touch, that would be a really"
},
{
"start": 1273.08,
"end": 1278.96,
"text": " compelling proposition. There are a lot of people who want access to the App Store on an iPhone,"
},
{
"start": 1278.96,
"end": 1285.6799999999998,
"text": " I think, form factor, but don't necessarily need a cellular connection. So, really, you can think"
},
{
"start": 1285.6799999999998,
"end": 1291.6799999999998,
"text": " of it as like the smallest iPad at that point. Really good. The iPad Nano. The iPad Nano, that's"
},
{
"start": 1291.6799999999998,
"end": 1295.8799999999999,
"text": " right. A couple other questions we should run through, and then I want to talk about the tone"
},
{
"start": 1295.8799999999999,
"end": 1299.72,
"text": " of the event as a whole. Mac Mini, actually, we should talk about that later because I'm really"
},
{
"start": 1299.72,
"end": 1305.28,
"text": " excited about that. Should we get, should you actually download OS X Yosemite on day one? We"
},
{
"start": 1305.28,
"end": 1311.16,
"text": " actually just published a review of OS X Yosemite. We did. And it looks pretty solid, but more or"
},
{
"start": 1311.16,
"end": 1316.96,
"text": " less we've had no problem with it. I've heard. Yeah, David told me in the process of reviewing it that he was"
},
{
"start": 1316.96,
"end": 1323.08,
"text": " hard-pressed to find bugs. That said, that said, I have never personally been a day one downloader."
},
{
"start": 1323.08,
"end": 1328.3600000000001,
"text": " I'm not going to be a day one downloader this time. So, it's the person that buys the phone on day one."
},
{
"start": 1328.36,
"end": 1337.52,
"text": " Hardware's different? Well, you know, I rely pretty heavily on Creative Cloud, for instance, and Adobe is"
},
{
"start": 1337.52,
"end": 1342.8799999999999,
"text": " infamous for having compatibility issues with new versions of OS X. I just want to give it a few days,"
},
{
"start": 1342.8799999999999,
"end": 1349,
"text": " let other people be the guinea pigs, and then we'll see what happens. But I just, I'm a strong"
},
{
"start": 1349,
"end": 1356.4799999999998,
"text": " believer that OS X peaked with Snow Leopard. I'll go to my grave saying that. But yeah, I'll upgrade"
},
{
"start": 1356.48,
"end": 1363.64,
"text": " eventually. Okay. I will. You are going to be a day one downloader. Yeah, 100%. I do not care about"
},
{
"start": 1363.64,
"end": 1369.08,
"text": " whatever little nagging issues are going to be there. Like, it's still overall a better product."
},
{
"start": 1369.08,
"end": 1376.48,
"text": " Do it right now, live on the air, man. I have to do, alright, fine, whatever. I don't care. It's live to help, who cares? I'm doing it right now."
},
{
"start": 1376.48,
"end": 1380.52,
"text": " But the last question that we're probably going to take before we kind of move on, is there anything"
},
{
"start": 1380.52,
"end": 1387.44,
"text": " that surprised you at this event? To me, it's just the amount of dad jokes and weird goofiness over"
},
{
"start": 1387.44,
"end": 1395.76,
"text": " the secrecy. Yeah, it was, it's a new Apple, right? Like, I think that every event that Federighi is in,"
},
{
"start": 1395.76,
"end": 1403.24,
"text": " I get more and more surprised at what a huge effect he has on the tone of the event. I think"
},
{
"start": 1403.24,
"end": 1412.6,
"text": " back to WDC with the OS X weed jokes. Oh yeah, Hair Force One. Hair Force One. He's definitely a light-hearted"
},
{
"start": 1412.6,
"end": 1417.08,
"text": " character in their executive mix, and I think that is a good look for them. The problem, the only"
},
{
"start": 1417.08,
"end": 1423.2,
"text": " problem is that they leaned, they had to lean way too heavily on him to make dad jokes. This is Eddie Q,"
},
{
"start": 1423.2,
"end": 1431,
"text": " and I don't even know who. Doing the secret handshake and failing. The most ill-advised. Yeah,"
},
{
"start": 1431,
"end": 1437.88,
"text": " and then he gets kicked out of the building. Yeah, no, I think that it's fine. It's all well and good"
},
{
"start": 1437.88,
"end": 1443.64,
"text": " that they do that sort of stuff, but they just need to not do it as much. They had to lean really"
},
{
"start": 1443.64,
"end": 1448.84,
"text": " heavily on him here because they didn't have a lot to talk about. Right. And there's probably a lot of,"
},
{
"start": 1448.84,
"end": 1453.56,
"text": " you know, there are many minutes that they could have trimmed out at this event if they had wanted to."
},
{
"start": 1453.56,
"end": 1459.76,
"text": " I am now agreeing to the terms and conditions. This is happening, folks, right now. You're gonna regret this."
},
{
"start": 1459.76,
"end": 1464.36,
"text": " You are really going to regret this. But they're also the talk of like not just double down,"
},
{
"start": 1464.36,
"end": 1469.24,
"text": " they crossed out triple downing on secrecy. They're like just a wink in an eye to the fact that everything"
},
{
"start": 1469.24,
"end": 1474.36,
"text": " is kind of leaked, which was already like a kind of pretty low-key event itself. Yeah, I mean,"
},
{
"start": 1474.36,
"end": 1480.36,
"text": " yeah, can you imagine that happening in the jobs era? I certainly can't, you know. I cannot imagine"
},
{
"start": 1480.36,
"end": 1486.48,
"text": " them letting anyone, like that number of executives and developers on stage that weren't like pristine"
},
{
"start": 1486.48,
"end": 1491.16,
"text": " and eloquent as all that because anyone who fumbles with their words, and a lot of people"
},
{
"start": 1491.16,
"end": 1497.72,
"text": " did fumble with the cues today, would probably been fired immediately under the jobs era. It's a much stricter regime."
},
{
"start": 1497.72,
"end": 1503.72,
"text": " Yeah, it was very interesting to see the way that they treated, even last night when the"
},
{
"start": 1503.72,
"end": 1512.24,
"text": " 8.1 user guide leaked with the new iPads in it. I think that, yeah, I expected Apple to just freak out"
},
{
"start": 1512.24,
"end": 1516.72,
"text": " and certainly not acknowledge it on stage. Instead, they joked about it for like 20 minutes. And they"
},
{
"start": 1516.72,
"end": 1522.36,
"text": " brought in Chief of Secrecy, or now Supreme Commander of Secrecy, Stephen Colbert. Stephen Colbert, yes."
},
{
"start": 1522.36,
"end": 1528.24,
"text": " Can we just watch that clip real quick? I just want to show everyone else what that was like to see on the live stream."
},
{
"start": 1528.24,
"end": 1534.84,
"text": " And so next, I'm going to move on to the next slide in my presentation. And, you know, I heard that our new"
},
{
"start": 1534.84,
"end": 1540.8,
"text": " Chief of Secrecy, Stephen Colbert, has some concerns about his part of the presentation. And so actually,"
},
{
"start": 1540.8,
"end": 1547.6,
"text": " I can give him a call from my Mac right here at his office. So let's just type up Stephen. There's his work"
},
{
"start": 1547.6,
"end": 1552.6399999999999,
"text": " number. And I can just dial right here. And it's going to dial up my Mac. It's going to actually make a speakerphone"
},
{
"start": 1552.6399999999999,
"end": 1556.68,
"text": " call through my phone. And by the way, yeah, I have the coolest job in the world. I get to talk to Stephen Colbert."
},
{
"start": 1556.68,
"end": 1576.48,
"text": " Hello. Hi, Stephen. It's Craig from Apple. I'm sorry. I don't recognize that name. Oh, oh, right. Hello,"
},
{
"start": 1576.48,
"end": 1592.48,
"text": " Red Delicious. This is Granny Smith. Over. Is the squirrel in the basket? Roger Foxtrot, Thunderbolt, Retina, Swift, Lightning."
},
{
"start": 1592.48,
"end": 1604.2,
"text": " OK, the line is secure. Glad you called tonight. I have some critical feedback. I have some very critical feedback on the content of your presentation today."
},
{
"start": 1604.2,
"end": 1612.52,
"text": " Specifically, I've got a big problem with my title. Well, Chief Secrecy Officer, that's a pretty impressive title."
},
{
"start": 1612.52,
"end": 1620.48,
"text": " I just don't think it's big enough to capture how important my role is at Apple. Let me run this one by you."
},
{
"start": 1620.48,
"end": 1632.28,
"text": " Hear me out. Supreme Allied Commander of Super Secrecy. I don't know. Craig, if Supreme Allied Commander was good enough for Ike,"
},
{
"start": 1632.28,
"end": 1645.48,
"text": " it's good enough for me. OK, it beat Hitler. I would also accept intergalactic chancellor. Intergalactic chancellor."
},
{
"start": 1645.48,
"end": 1660.16,
"text": " How about Supreme Commander? You let him know? Who? I'm sorry, I mean Chairman Honeycrisp. Oh, yes, yes."
},
{
"start": 1660.16,
"end": 1671.4,
"text": " Absolutely. I will let the chairman know. Glad you see things my way. Now, please get back to work, because you know what I see when I look at my wrist?"
},
{
"start": 1671.4,
"end": 1682.52,
"text": " My wrist. Where's the watch? Chop, chop. I am jonesing from some jewelry, Craig. I'll get right on it, Stephen."
},
{
"start": 1682.52,
"end": 1693.36,
"text": " All right. Over and out, Granny Smith. Over and out, Red Delicious. He's jonesing for some jewelry."
},
{
"start": 1693.36,
"end": 1702.76,
"text": " He's jonesing for jewelry. We actually did get asked what watches we're wearing, and this is a busted $7 novelty gift with the golden iPod screen."
},
{
"start": 1702.76,
"end": 1708.32,
"text": " You realize that you can get that—well, of course you do. You can get that watch face on a Moto 360."
},
{
"start": 1708.32,
"end": 1713.76,
"text": " I also realize I can save $300 and get a nice dinner and some drinks and go on vacation. That's fair."
},
{
"start": 1713.76,
"end": 1717.3999999999999,
"text": " That's why I have not upgraded my iPhone yet either. I actually enjoy having money."
},
{
"start": 1717.3999999999999,
"end": 1726.56,
"text": " I'm wearing my favorite G-Shock. I'm a bit of a G-Shock beast. Sam is going to kill me for admitting that Sam is not a G-Shock fan."
},
{
"start": 1726.56,
"end": 1742.84,
"text": " Right now I'm on an iPhone 6 Plus, so I can't use my Moto 360. The question is, do I get a Pebble? I kind of like the blue. There's a Pebble that's kind of a similar color to this, or do I just wait for the Apple Watch or do I just give up on the smartwatches completely?"
},
{
"start": 1742.84,
"end": 1749.52,
"text": " Well, if you want to spend money on iPhone 6 Plus, pay $100. Try the Pebble. You can try the one that I stole from Dan. I'm not using it anymore."
},
{
"start": 1749.52,
"end": 1750.3999999999999,
"text": " Did you mug him?"
},
{
"start": 1750.3999999999999,
"end": 1751.72,
"text": " I didn't. I asked nicely."
},
{
"start": 1751.72,
"end": 1752.9199999999998,
"text": " You just gave it."
},
{
"start": 1752.92,
"end": 1760.24,
"text": " Yes. I want to talk about the Colbert thing because that is the only time on Apple stage that Hitler has been mentioned in any way, shape, or form."
},
{
"start": 1760.24,
"end": 1762.16,
"text": " Are you sure? Have you gone back through all the events?"
},
{
"start": 1762.16,
"end": 1765.88,
"text": " I'm just going to take a wild guess and say no one has ever mentioned Hitler on an Apple stage."
},
{
"start": 1765.88,
"end": 1783.3600000000001,
"text": " I was just thinking while we were watching that this is now at least the second time, and I'm assuming more than that, I'm just not remembering correctly, that they've prominently featured and spoken to one or more celebrities during the event."
},
{
"start": 1783.36,
"end": 1796.9599999999998,
"text": " For a very long time, Apple has involved popular musicians and musical groups in their events, and now it seems like maybe they are moving to celebrities, like television and movie celebrities."
},
{
"start": 1796.9599999999998,
"end": 1805.6,
"text": " Yeah, I mean, it's definitely that broad appeal. I think we've talked about that when the Apple Watch stuff came out and the fact that they're giving interviews to Vanity Fair, to Vogue, and to all these places."
},
{
"start": 1805.6,
"end": 1814.12,
"text": " The idea now is that they want Apple to be a fashion brand, and to be a fashion mainstream brand, they need to bring in celebrities and people who are influential in those circles."
},
{
"start": 1814.12,
"end": 1825.56,
"text": " That is your talk show host, your future CBS late night talk show host. That is the Foo Fighters who are still relevant. That is Coldplay who has consciously uncoupled itself from reality. That's you too, I'm sorry."
},
{
"start": 1825.56,
"end": 1831.32,
"text": " Speaking of fashion and celebrities, I was thinking—"
},
{
"start": 1831.32,
"end": 1833,
"text": " I do not know where the segue is coming from."
},
{
"start": 1833,
"end": 1845.96,
"text": " I just want to bounce something off of you that I was thinking during the event. What if Apple did an iPad edition or an iMac edition, like they're doing an Apple Watch edition, that is 18 karat gold?"
},
{
"start": 1845.96,
"end": 1847.56,
"text": " 18 karat gold iMac?"
},
{
"start": 1847.56,
"end": 1849.44,
"text": " An 18 karat—well, maybe not an iMac."
},
{
"start": 1849.44,
"end": 1853.24,
"text": " Because that's a giant—it's a lot of gold right there."
},
{
"start": 1853.24,
"end": 1859.24,
"text": " But certainly—I mean, someone will buy it. But certainly an iPad edition, I think, would play well."
},
{
"start": 1859.24,
"end": 1865.88,
"text": " I think it would play well in certain circles, people who have more money than either of us will ever imagine. But again, it's a fashion brand."
},
{
"start": 1865.88,
"end": 1872.88,
"text": " I think the interesting part of that, if we're going to go back to last month's event, is the how long do Apple Watches stick around?"
},
{
"start": 1872.88,
"end": 1877.88,
"text": " iPads, you know, you upgrade once or twice a year. They keep it very similar to the iPhone cycle."
},
{
"start": 1877.88,
"end": 1892.88,
"text": " Yeah, but the—so the—I think that although Apple does upgrade its iPads annually—and of course we saw that again here today—that doesn't support itself in the same way that the iPhone upgrade cycle does, which is very reliable."
},
{
"start": 1892.88,
"end": 1898.88,
"text": " Every year you have, you know, a very significant percentage of iPhone users upgrading to the next iPhone."
},
{
"start": 1898.88,
"end": 1910.88,
"text": " I'm sure that other groups use this vocabulary as well, but we say that people are on the S-track if they're only upgrading every other year, including Ross Miller here."
},
{
"start": 1910.88,
"end": 1915.88,
"text": " With the iPad, I think it's just like, well, I have an iPad, it works fine, I'm going to upgrade when it breaks."
},
{
"start": 1915.88,
"end": 1918.88,
"text": " I know lots of people that still have an iPad, too."
},
{
"start": 1918.88,
"end": 1928.88,
"text": " So I think that the product cycles and the life cycles for these devices is actually very different from category to category."
},
{
"start": 1928.88,
"end": 1933.88,
"text": " Lots of unanswered questions about the watch. We don't know if they're going to attempt to upgrade it annually."
},
{
"start": 1933.88,
"end": 1941.88,
"text": " We don't know what they're going to do when they do upgrade it because you're sitting there with a chunk of actual 18-karat gold in your hand or whatever the material may be."
},
{
"start": 1941.88,
"end": 1951.88,
"text": " So that's definitely an open question. My question is, well, one of my many questions is, what do they do with the iPad Mini next year?"
},
{
"start": 1951.88,
"end": 1957.88,
"text": " Because I think one of the reasons that it was downplayed so – we haven't talked about this yet and I wanted to get into it."
},
{
"start": 1957.88,
"end": 1966.88,
"text": " One of the reasons that the iPad Mini was so heavily downplayed this year is because the 6 Plus encroaches on its territory."
},
{
"start": 1966.88,
"end": 1976.88,
"text": " And certainly, this is something that we've heard many times and I believe it's true, if you bought a 6 Plus or if you're going to buy a 6 Plus and you also want an iPad,"
},
{
"start": 1976.88,
"end": 1982.88,
"text": " you're almost certainly not going to buy the iPad Mini because it's so close to a 6 Plus. You'll probably get the big iPad."
},
{
"start": 1982.88,
"end": 1986.88,
"text": " Well, it's less powerful than the 6 Plus now, too, because it's still last year's processor."
},
{
"start": 1986.88,
"end": 1988.88,
"text": " Yeah, that's a very good point."
},
{
"start": 1988.88,
"end": 2001.88,
"text": " So the question becomes, do they do a more significant refresh of the Mini next year or do they just kind of semi-permanently downplay the significance of the Mini in light of the very large phones that they're now making?"
},
{
"start": 2001.88,
"end": 2004.88,
"text": " I don't know. I don't know the answer."
},
{
"start": 2004.88,
"end": 2011.88,
"text": " Yeah. And I think that we should also talk about the – not the elephant in the room, but something that we should talk about that kind of hangs over."
},
{
"start": 2011.88,
"end": 2015.88,
"text": " Yesterday, of course, Google announced Android 5.0. It's a lollipop."
},
{
"start": 2015.88,
"end": 2016.88,
"text": " It is a lollipop."
},
{
"start": 2016.88,
"end": 2017.88,
"text": " It is a lollipop."
},
{
"start": 2017.88,
"end": 2020.88,
"text": " It's not lava cake or what are the other bases in there?"
},
{
"start": 2020.88,
"end": 2023.88,
"text": " I was guessing Liam Gallagher, but that didn't happen either."
},
{
"start": 2023.88,
"end": 2026.88,
"text": " Wow. I'm still bummed about Oasis."
},
{
"start": 2026.88,
"end": 2027.88,
"text": " Yeah."
},
{
"start": 2027.88,
"end": 2030.88,
"text": " Five to ten years later, I really can't believe we're bringing that up."
},
{
"start": 2030.88,
"end": 2039.88,
"text": " Yeah. But with that, of course, new flagship products. The ACC-made Nexus 9, same resolution as the iPad Air, but 8.9-inch, 4 by 3 ratio, same."
},
{
"start": 2039.88,
"end": 2044.88,
"text": " Also pre-order start tomorrow with that. It's got a 64-bit processor, first for a Nexus tablet."
},
{
"start": 2044.88,
"end": 2050.88,
"text": " Two gigs of RAM, nine hours of battery life versus the 10 on the iPad Air, and it starts at $400 for 16 gigs."
},
{
"start": 2050.88,
"end": 2054.88,
"text": " So it's priced very competitive with the iPad Air."
},
{
"start": 2054.88,
"end": 2058.88,
"text": " Yeah. I think that Google definitely looks at this as a premium product."
},
{
"start": 2058.88,
"end": 2062.88,
"text": " It's the first time that they've gone to HTC for a Nexus device in quite some time."
},
{
"start": 2062.88,
"end": 2073.88,
"text": " And I think it's super notable that they're going to 4 by 3 with this tablet instead of 16 by 9 or some other aspect ratio."
},
{
"start": 2073.88,
"end": 2078.88,
"text": " It's pretty clear to me that they want this to be a direct competitor to the iPad line."
},
{
"start": 2078.88,
"end": 2085.88,
"text": " It's kind of neither a mini nor an Air in terms of size, but it falls somewhere in between."
},
{
"start": 2085.88,
"end": 2097.88,
"text": " And I think that it's going to – I'm sure it's going to sell very well because it's the right aspect ratio, and it's a good-looking product."
},
{
"start": 2097.88,
"end": 2098.88,
"text": " That's a really good price for it, too."
},
{
"start": 2098.88,
"end": 2106.88,
"text": " Yeah. But so does this affect the sort of balance of power between Apple and Google in the tablet space?"
},
{
"start": 2106.88,
"end": 2112.88,
"text": " I think that depends largely on how this is marketed, right?"
},
{
"start": 2112.88,
"end": 2116.88,
"text": " If we see this in stores everywhere, if we see big kiosks for it, I think they can make a dent."
},
{
"start": 2116.88,
"end": 2119.88,
"text": " If you look at the Nexus 7, it sold very well, right?"
},
{
"start": 2119.88,
"end": 2124.88,
"text": " In fact, there was a time when we said that the Nexus 7 was the only Android tablet that mattered."
},
{
"start": 2124.88,
"end": 2128.88,
"text": " And I think that the Nexus 9 could be the new that."
},
{
"start": 2128.88,
"end": 2132.88,
"text": " Right. I mean, 8.9 inches, I mean, that's a perfect size."
},
{
"start": 2132.88,
"end": 2136.88,
"text": " Like, it's the iPad mini competitor with the right specs, the right price."
},
{
"start": 2136.88,
"end": 2139.88,
"text": " You know, a lot of people are asking us to compare the two."
},
{
"start": 2139.88,
"end": 2141.88,
"text": " The problem with that is we know what the iPad Air is like."
},
{
"start": 2141.88,
"end": 2145.88,
"text": " We tried it today. We haven't tried 5.0 on the Nexus 9. We haven't tried Nexus 9."
},
{
"start": 2145.88,
"end": 2149.88,
"text": " We haven't tried a final version of Android 5. We haven't touched the Nexus 9."
},
{
"start": 2149.88,
"end": 2155.88,
"text": " Lots of unanswered questions, but I have a strong feeling they're going to be answered very soon."
},
{
"start": 2155.88,
"end": 2161.88,
"text": " Yeah, and I promise when we know what the Nexus 9 is like, we will tell you and we will draw comparisons, of course, between the two."
},
{
"start": 2161.88,
"end": 2167.88,
"text": " Because as they are both going on sale, both going on pre-orders tomorrow, that's the if-then, if-not-that question."
},
{
"start": 2167.88,
"end": 2173.88,
"text": " Yeah. We're definitely not going to keep those impressions to ourselves. We're going to put those on the website."
},
{
"start": 2173.88,
"end": 2174.88,
"text": " Not one bit."
},
{
"start": 2174.88,
"end": 2179.88,
"text": " And I guess we should probably get up, because we're starting to wrap around the wrap-up."
},
{
"start": 2179.88,
"end": 2180.88,
"text": " Also wrap around."
},
{
"start": 2180.88,
"end": 2182.88,
"text": " Wrap around. I started to wrap around. Just like this."
},
{
"start": 2182.88,
"end": 2186.88,
"text": " No, I was trying to wrap up. The iMac mini with a burnt-in display."
},
{
"start": 2186.88,
"end": 2189.88,
"text": " That's the big question. That's actually probably the most exciting announcement today."
},
{
"start": 2189.88,
"end": 2191.88,
"text": " And you talked about the price."
},
{
"start": 2191.88,
"end": 2196.88,
"text": " No, the Mac mini was the most exciting. No, I'm kidding. The Mac mini was not the most exciting announcement."
},
{
"start": 2196.88,
"end": 2203.88,
"text": " Yeah, look, $2,500 is a lot to spend on a computer for anybody."
},
{
"start": 2203.88,
"end": 2210.88,
"text": " But if you're going to spend $2,500 on a desktop, I can't imagine not seriously considering this thing."
},
{
"start": 2210.88,
"end": 2211.88,
"text": " Right?"
},
{
"start": 2211.88,
"end": 2220.88,
"text": " It's the total package. And ever since they did the last round of redesigns on the iMac and made them super thin, it's a beautiful all-in-one."
},
{
"start": 2220.88,
"end": 2227.88,
"text": " It's a really striking device. And with this display, I mean, it's insane."
},
{
"start": 2227.88,
"end": 2241.88,
"text": " One thing that they said a couple times on stage, which I think is just crazy to think about, is the fact that you can edit a 4K video pixel for pixel and still have room for the UI of the video editor around it."
},
{
"start": 2241.88,
"end": 2246.88,
"text": " Well, I mean, I'm curious about that allegation because it's 5K Retina."
},
{
"start": 2246.88,
"end": 2250.88,
"text": " But if you know you have a Retina MacBook, you're not actually getting 5K."
},
{
"start": 2250.88,
"end": 2256.88,
"text": " Or you're not getting the full Retina display. You're getting fine-tuned pixels in like a 2500 by 1600."
},
{
"start": 2256.88,
"end": 2261.88,
"text": " Like sometimes they'll actually just like make it a crisper display using the extra pixel space."
},
{
"start": 2261.88,
"end": 2264.88,
"text": " So I'm curious what is realistically how people are going to use that screen."
},
{
"start": 2264.88,
"end": 2267.88,
"text": " Yeah. Yeah."
},
{
"start": 2267.88,
"end": 2271.88,
"text": " Points versus pixels. Sorry, John is in my ear correcting all my technobabble. Thank you, John."
},
{
"start": 2271.88,
"end": 2278.88,
"text": " Yeah, I'm sure that our—I have to believe that our video team is kind of frothing at the mouth over this 5K display, but maybe I'm wrong."
},
{
"start": 2278.88,
"end": 2285.88,
"text": " Maybe they think it's a piece of garbage. We'll have to have a serious conversation with them about this device afterwards."
},
{
"start": 2285.88,
"end": 2290.88,
"text": " We actually—we have hands-on with the iMac Retina, so people who've actually seen it can talk about it instead of blather."
},
{
"start": 2290.88,
"end": 2293.88,
"text": " So let's take a look at that."
},
{
"start": 2293.88,
"end": 2296.88,
"text": " Hey, guys. This is David at The Verge, and this is the new Retina iMac."
},
{
"start": 2296.88,
"end": 2299.88,
"text": " It's an iMac with a Retina display. It has the same body as always."
},
{
"start": 2299.88,
"end": 2304.88,
"text": " It's still super thin, but it has this brand new 5120 by 2880 display."
},
{
"start": 2304.88,
"end": 2306.88,
"text": " That's exactly double the resolution of the last time."
},
{
"start": 2306.88,
"end": 2308.88,
"text": " And there's a whole bunch of new technology in here to support it."
},
{
"start": 2308.88,
"end": 2312.88,
"text": " There's a new timing controller, which tells the pixels when to move and where."
},
{
"start": 2312.88,
"end": 2315.88,
"text": " There's all kinds of stuff going on here. Apple basically had to rebuild the display."
},
{
"start": 2315.88,
"end": 2319.88,
"text": " They say it's the world's highest resolution display, and honestly, I have no reason not to believe that."
},
{
"start": 2319.88,
"end": 2325.88,
"text": " The display looks amazing. Like, in the—you see every detail of Paris and the Eiffel Tower and everything. It looks amazing."
},
{
"start": 2325.88,
"end": 2330.88,
"text": " It's designed for photographers and people who work with 4K video, and it really is just gorgeous."
},
{
"start": 2330.88,
"end": 2333.88,
"text": " And it's also still thin and light and really nice."
},
{
"start": 2333.88,
"end": 2340.88,
"text": " The display is the hero here. It's $2,499 to start with, a 3.5 GHz Core i5 processor."
},
{
"start": 2340.88,
"end": 2345.88,
"text": " You can spec it up and get a 3TB hard drive and a 4 GHz Core i7 processor."
},
{
"start": 2345.88,
"end": 2348.88,
"text": " You can get really crazy with this thing, but this is very much the top-of-the-line iMac."
},
{
"start": 2348.88,
"end": 2352.88,
"text": " It's really beautiful. You'll really have to see the screen to believe it."
},
{
"start": 2352.88,
"end": 2355.88,
"text": " For most people, it might be overkill, but it's really, really, really nice."
},
{
"start": 2355.88,
"end": 2361.88,
"text": " This is the new iMac with Retina display. It's out right now, and it's probably the best computer screen I've ever seen."
},
{
"start": 2364.88,
"end": 2368.88,
"text": " Okay, we actually wanted to talk about the iMac Retina, but we just saw this while the video was going on."
},
{
"start": 2368.88,
"end": 2372.88,
"text": " Apple is actually including its own SIM card, one SIM, many options."
},
{
"start": 2372.88,
"end": 2377.88,
"text": " So if you get to sell your iPad, you can just change the carrot on the fly, it seems."
},
{
"start": 2377.88,
"end": 2383.88,
"text": " This is something that—and I'm sorry this is happening in real time. We're reading about it as we speak."
},
{
"start": 2383.88,
"end": 2392.88,
"text": " But this is something that we have known that Apple's wanted to do for some time, move to an embedded SIM."
},
{
"start": 2392.88,
"end": 2394.88,
"text": " This goes back to the Steve Jobs days."
},
{
"start": 2394.88,
"end": 2402.88,
"text": " I think that there were rumors that he personally thought that SIMs were onerous and terrible and needed to go away."
},
{
"start": 2402.88,
"end": 2416.88,
"text": " And of course, Apple was a major force in getting the so-called 4FF, the nano SIM, pushed through the standards process and approved."
},
{
"start": 2416.88,
"end": 2421.88,
"text": " They keep trying to make those SIMs smaller and with the eventual goal of making them go away."
},
{
"start": 2421.88,
"end": 2427.88,
"text": " And it looks like they have now achieved that with the iPad Air 2."
},
{
"start": 2427.88,
"end": 2430.88,
"text": " Yeah, they're definitely moving in that direction here."
},
{
"start": 2430.88,
"end": 2439.88,
"text": " Single SIM can be, as Ross mentioned, can be reprogrammed depending on the carrier that you're taking the iPad to."
},
{
"start": 2439.88,
"end": 2446.88,
"text": " The practical benefit of this to the end user is really pretty small."
},
{
"start": 2446.88,
"end": 2449.88,
"text": " I've never personally considered the SIM to be that annoying."
},
{
"start": 2449.88,
"end": 2451.88,
"text": " You just pop it out, you pop a new one in."
},
{
"start": 2451.88,
"end": 2456.88,
"text": " The most annoying thing about it is something that Apple actually pioneered, which is the SIM tool."
},
{
"start": 2456.88,
"end": 2457.88,
"text": " It's a little tiny."
},
{
"start": 2457.88,
"end": 2462.88,
"text": " Yeah, it used to be that you just pop the battery cover off something with the SIM in it, take the SIM out, bolt SIM out."
},
{
"start": 2462.88,
"end": 2469.88,
"text": " But also now they don't have to even create that functionality so you can make it a thinner device, the less ports it has to have."
},
{
"start": 2469.88,
"end": 2474.88,
"text": " The interesting thing is, and this is actually on their official site, when you look at the iPad Air 2 stuff, there's one SIM description."
},
{
"start": 2474.88,
"end": 2481.88,
"text": " It shows in the picture AT&T, it shows T-Mobile, it shows Sprint, Verizon, not listed."
},
{
"start": 2481.88,
"end": 2484.88,
"text": " I don't know if that's still a separate device altogether."
},
{
"start": 2484.88,
"end": 2487.88,
"text": " I can't imagine, but that is interesting."
},
{
"start": 2487.88,
"end": 2491.88,
"text": " It certainly isn't a CDMA thing because Sprint is in that list."
},
{
"start": 2491.88,
"end": 2493.88,
"text": " Yeah, I don't know."
},
{
"start": 2493.88,
"end": 2496.88,
"text": " But that's unusual."
},
{
"start": 2496.88,
"end": 2503.88,
"text": " And it's also unusual that this is something that they're introducing on the iPad, not the iPhone."
},
{
"start": 2503.88,
"end": 2509.88,
"text": " Then again, correct me if I'm wrong, Ross, because you're a walking encyclopedia and you know all things."
},
{
"start": 2509.88,
"end": 2511.88,
"text": " A pop culture, yes, this is not..."
},
{
"start": 2511.88,
"end": 2518.88,
"text": " I believe that the iPad is where the mini SIM first debuted."
},
{
"start": 2518.88,
"end": 2525.88,
"text": " The original iPad, I want to say, was the first production device to have a 3FF mini SIM."
},
{
"start": 2525.88,
"end": 2532.88,
"text": " And then the iPhone 5, I believe, was the first production device to have a 4FF nano SIM."
},
{
"start": 2532.88,
"end": 2540.88,
"text": " So they have pioneered some SIM technologies on the iPad before, and it looks like they're doing so again here."
},
{
"start": 2540.88,
"end": 2543.88,
"text": " If you look at Apple's page, iPad Air 2 slash wireless, all that."
},
{
"start": 2543.88,
"end": 2549.88,
"text": " Participating in US and UK carriers are AT&T, Sprint, T-Mobile, and of course EE in the UK."
},
{
"start": 2549.88,
"end": 2553.88,
"text": " Everything Everywhere, which is my favorite name for a company ever."
},
{
"start": 2553.88,
"end": 2558.88,
"text": " With, of course, these sub-notes, participating carriers are subject to change."
},
{
"start": 2558.88,
"end": 2565.88,
"text": " Yeah, they must have worked...the only way they could have done this is by working with carriers to make this happen."
},
{
"start": 2565.88,
"end": 2571.88,
"text": " And I have to say, I have to give Apple tons of credit, regardless of whether you like Apple or not."
},
{
"start": 2571.88,
"end": 2579.88,
"text": " The amount of control that they've wielded over carriers, which are notoriously hard to work with, is amazing."
},
{
"start": 2579.88,
"end": 2586.88,
"text": " To this day, they are basically the only manufacturer that is allowed to roll out firmware updates willy-nilly without carrier approval."
},
{
"start": 2586.88,
"end": 2590.88,
"text": " Usually that works out very well. Sometimes it doesn't, like with 8.0.1."
},
{
"start": 2590.88,
"end": 2595.88,
"text": " But this is indeed very interesting, and it's something that we'll be doing some more research on."
},
{
"start": 2595.88,
"end": 2597.88,
"text": " We should go back to the iMac."
},
{
"start": 2597.88,
"end": 2600.88,
"text": " Yes, go back to the iMac. Now this tangent's over."
},
{
"start": 2600.88,
"end": 2612.88,
"text": " Yeah, so we saw David's hands-on, and by all appearances from everything we've heard from both David and also from Dieter, the display is miraculously good."
},
{
"start": 2612.88,
"end": 2614.88,
"text": " Right."
},
{
"start": 2614.88,
"end": 2617.88,
"text": " It's just a question of whether you want to spend $2,500 on it."
},
{
"start": 2617.88,
"end": 2628.88,
"text": " Or you could get $1,000 on a 4K TV. Vizio's big push was the $999 4K, and get a new Mac Mini, which I'm not kidding, I'm actually kind of excited about."
},
{
"start": 2628.88,
"end": 2637.88,
"text": " Yeah, I mean, Tom Warren squealed with glee at the Mac Mini announcement. I didn't know he was such a big Mac Mini fan, but apparently he is."
},
{
"start": 2637.88,
"end": 2641.88,
"text": " I'm assuming that he's planning on installing Windows 8 on it."
},
{
"start": 2641.88,
"end": 2650.88,
"text": " It just makes a really good home PC, something you can hook up to your big TV and run Plex on it, run all your video apps."
},
{
"start": 2650.88,
"end": 2656.88,
"text": " I think we just did an editorial on this, Chris Plant did an editorial on this, that really is sometimes the best interface."
},
{
"start": 2656.88,
"end": 2661.88,
"text": " The most options come from just a web browser hooked up to your big TV."
},
{
"start": 2661.88,
"end": 2667.88,
"text": " Yeah, that's true. That's true. That was actually a really popular piece of ours."
},
{
"start": 2667.88,
"end": 2670.88,
"text": " And you do all that, it's still cheaper, and it's got a bigger screen too."
},
{
"start": 2670.88,
"end": 2673.88,
"text": " I hadn't considered that. That's a very good point."
},
{
"start": 2673.88,
"end": 2680.88,
"text": " I mean, there's something really sexy and appealing about just having a single device that you pull out of a box and set down,"
},
{
"start": 2680.88,
"end": 2685.88,
"text": " and it's a 5K display with all these really amazing hardware components built in."
},
{
"start": 2685.88,
"end": 2688.88,
"text": " But there is also something to be said for saving $1,000."
},
{
"start": 2688.88,
"end": 2695.88,
"text": " Yes. It says the Mac Mini just buys the 6 Plus off contract and will not upgrade the software."
},
{
"start": 2695.88,
"end": 2702.88,
"text": " Look, look, I'm just saying. So the base Mac Mini starts at $499, is that right?"
},
{
"start": 2702.88,
"end": 2708.88,
"text": " But although this is a fair comparison to the iMac, it's just 1.4 GHz Intel Core i5, dual-core."
},
{
"start": 2708.88,
"end": 2713.88,
"text": " So like, comparably to the specs, the iMac with Retina is way better, way more powerful."
},
{
"start": 2713.88,
"end": 2718.88,
"text": " I mean, it's definitely at some point you could see this blurring the line with the Mac Pro"
},
{
"start": 2718.88,
"end": 2723.88,
"text": " because we do not have, and this is the thing people are asking for, we do not have a new cinema display."
},
{
"start": 2723.88,
"end": 2731.88,
"text": " I think someone pointed out, just pointed out, it's been 1,127 days since the cinema display was last updated."
},
{
"start": 2731.88,
"end": 2733.88,
"text": " Thank you, Agent Polito, for that."
},
{
"start": 2733.88,
"end": 2734.88,
"text": " That's crazy."
},
{
"start": 2734.88,
"end": 2736.88,
"text": " If accurate, that's insane."
},
{
"start": 2736.88,
"end": 2740.88,
"text": " I bet that they could have and would have shown a 5K cinema display today,"
},
{
"start": 2740.88,
"end": 2744.88,
"text": " except that they didn't want to take the wind out of the sails of the iMac launch."
},
{
"start": 2744.88,
"end": 2751.88,
"text": " That's my guess. I'm assuming that in 2015, WWDC would actually be a great place to debut it."
},
{
"start": 2751.88,
"end": 2753.88,
"text": " Which is where they debuted the Mac Pro too, I believe."
},
{
"start": 2753.88,
"end": 2755.88,
"text": " You might be right."
},
{
"start": 2755.88,
"end": 2757.88,
"text": " The model? At least the form factor?"
},
{
"start": 2757.88,
"end": 2759.88,
"text": " They all blur together at all the events."
},
{
"start": 2759.88,
"end": 2764.88,
"text": " But that would be a great place in 2015 to show a 5K cinema display."
},
{
"start": 2764.88,
"end": 2772.88,
"text": " One thing that I want to point out, going back to the list of available Mac Minis,"
},
{
"start": 2772.88,
"end": 2780.88,
"text": " the 699 model, which comes with a 2.6 GHz dual-core i5, 8 GB of memory, and a 1 TB hard drive,"
},
{
"start": 2780.88,
"end": 2789.88,
"text": " very interesting, the $2500 Retina iMac has 8 GB of memory and a 1 TB hard drive."
},
{
"start": 2789.88,
"end": 2790.88,
"text": " Really?"
},
{
"start": 2790.88,
"end": 2798.88,
"text": " Yeah. So that's pretty striking to go up by almost $2000 in price and not get more memory or hard drive."
},
{
"start": 2798.88,
"end": 2803.88,
"text": " You're also talking about 3.5 GHz quad-core processors, so we're talking about a lot more muscle."
},
{
"start": 2803.88,
"end": 2808.88,
"text": " And a dedicated graphics card, whereas the Mac Mini, I'm assuming, Intel Iris graphics,"
},
{
"start": 2808.88,
"end": 2810.88,
"text": " which is an integrated graphics chip."
},
{
"start": 2810.88,
"end": 2818.88,
"text": " Yeah, sure. I'm just saying that it seems like in late 2014, 16 GB should be the standard RAM level"
},
{
"start": 2818.88,
"end": 2825.88,
"text": " for what is by all standards a high-end desktop. So that was a little surprising to me."
},
{
"start": 2825.88,
"end": 2830.88,
"text": " And I think that Dieter actually showed some surprise when he was live-blogging about that as well."
},
{
"start": 2830.88,
"end": 2833.88,
"text": " That's fair. If you need to ramp up to 16 GB..."
},
{
"start": 2833.88,
"end": 2835.88,
"text": " Yeah, and how much is that?"
},
{
"start": 2835.88,
"end": 2836.88,
"text": " You're adding $200."
},
{
"start": 2836.88,
"end": 2839.88,
"text": " $200. Well, if you're spending $2500 on a computer, I guess you don't really care about that."
},
{
"start": 2839.88,
"end": 2840.88,
"text": " Well, that's another $200."
},
{
"start": 2840.88,
"end": 2844.88,
"text": " And also, I don't know if this is still true, I haven't checked in on memory prices recently,"
},
{
"start": 2844.88,
"end": 2849.88,
"text": " but it used to be that you could save a ton of money by just picking the base level of RAM on an iMac"
},
{
"start": 2849.88,
"end": 2853.88,
"text": " and upgrading it yourself."
},
{
"start": 2853.88,
"end": 2856.88,
"text": " I'm actually like, I'm pricing everything out right now."
},
{
"start": 2856.88,
"end": 2861.88,
"text": " John is asking, our producer is asking if you can upgrade the memory yourself."
},
{
"start": 2861.88,
"end": 2862.88,
"text": " That is actually a good question."
},
{
"start": 2862.88,
"end": 2863.88,
"text": " I have no idea."
},
{
"start": 2863.88,
"end": 2868.88,
"text": " But it certainly used to be that that was the way to go just because it was so much cheaper."
},
{
"start": 2868.88,
"end": 2872.88,
"text": " And 32 GB is how much? $600 over base."
},
{
"start": 2872.88,
"end": 2877.88,
"text": " So if you want to max out your iMac right now, it's about $4400."
},
{
"start": 2877.88,
"end": 2882.88,
"text": " Peanuts. Pocket change. Let's do it. Press the buy button. Do it."
},
{
"start": 2882.88,
"end": 2885.88,
"text": " Can I borrow your credit card? Completely unrelated to this."
},
{
"start": 2885.88,
"end": 2888.88,
"text": " I already goaded you into upgrading to..."
},
{
"start": 2888.88,
"end": 2891.88,
"text": " Which is not available yet. It's not yet available."
},
{
"start": 2891.88,
"end": 2895.88,
"text": " I'm assuming later today, as soon as it does, I will, I promise you guys, I will download it and break my laptop."
},
{
"start": 2895.88,
"end": 2897.88,
"text": " Make it happen."
},
{
"start": 2897.88,
"end": 2899.88,
"text": " I think that just about wraps up everything today."
},
{
"start": 2899.88,
"end": 2901.88,
"text": " It wraps up most of the questions too."
},
{
"start": 2901.88,
"end": 2905.88,
"text": " If you guys have any other questions, and you want to hear any other news about the show,"
},
{
"start": 2905.88,
"end": 2907.88,
"text": " or about Apple in general, check out theverge.com."
},
{
"start": 2907.88,
"end": 2909.88,
"text": " It's a nice website. It's a little pretty."
},
{
"start": 2909.88,
"end": 2912.88,
"text": " It's good. We're biased, but fairly so."
},
{
"start": 2912.88,
"end": 2913.88,
"text": " Yeah."
},
{
"start": 2913.88,
"end": 2916.88,
"text": " I want to thank again Dieter out in San Francisco."
},
{
"start": 2916.88,
"end": 2919.88,
"text": " Of course, Neal and David are also there covering the event live the entire time."
},
{
"start": 2919.88,
"end": 2923.88,
"text": " The entire crew here, everyone who works in video and product and sales, and everyone else at Vox Media."
},
{
"start": 2923.88,
"end": 2924.88,
"text": " All lovely people."
},
{
"start": 2924.88,
"end": 2926.88,
"text": " Yeah. We should have a credit roll."
},
{
"start": 2926.88,
"end": 2927.88,
"text": " Yes."
},
{
"start": 2927.88,
"end": 2929.88,
"text": " That's about it. So guys, thank you so much."
},
{
"start": 2929.88,
"end": 2949.88,
"text": " Remember to check out theverge.com for anything else, and we'll see you next time."
}
] |
1oIBcYHZO50 | Good morning! Good morning! We've got a few more things to share with you before we close out the year. I'm talking about Apple Pay. We have signed another 500 banks. Many of the largest retailers in the country supporting us. Apple Pay also works online in-app. Find those pair of Beats headphones you want and boom! You've bought them! It's going to change the way we pay for things. We are beginning on Monday. I'm pleased to tell you today that we have developed WatchKit and we are rolling out WatchKit next month. In time for our developers to really do some fantastic work before we begin shipping Apple Watch. Now Apple Watch will be shipping in early next year and every day I look forward to that day. Now let's turn our attention to iOS 8.1. We've added support in 8.1 for Apple Pay on iPhone 6 and 6 Plus and the public beta of iCloud Photo Library. So now everyone can have every photo you take on all of your devices. Any organization you do or any edits you make on any device are instantly reflected on all of your devices and it uses your iCloud storage. Now let's turn to OS X and Yosemite. So it was just this June that we publicly unveiled Yosemite new design. It has this gorgeous dock, this clean and consistent use of typography throughout the system. Messages has a beautiful new design for Yosemite as well. Named group chats, easy location sharing and really convenient access to all the photos that you share. So with iCloud Drive you can store any file in the cloud but not just that, also the data that you have stored for applications on your iOS devices and then access them across all of your devices and if you're having to work under extreme duress, even a Windows PC. What makes both Yosemite and iOS 8 so special is the way that they work together. Continuity. It starts with handoff where you can work on one device and just pick up where you left off with just a swipe across the lock screen of another. And there's instant hotspot so you can take advantage of the cellular data connection of your phone from your iPad or your Mac without even touching the phone in your bag. And there's the ability to receive text messages on any device. You can also make and receive regular telephone calls using your Mac as a speakerphone using your phone. My Mac's gonna actually make a speakerphone call through my phone and by the way, yeah, I have the coolest job in the world. I get to talk to Stephen Colbert. Hello. Hi Stephen, it's Craig from Apple. I'm sorry, I don't recognize that name. Get back to work because you know what I see when I look at my wrist my wrist. Where's the watch? Chop chop, I'm jonesing from some jewelry Craig. And let's take a look at that video from Phil. All of you can get access to Yosemite in the Mac App Store today. It's available for free. Also, 8.1 available for download this Monday. And it's free as well. I'd like to now talk about iPad. The Verge said it well, the best tablet you can buy. How do you make it better? You do this. This is the new iPad Air 2. And look how thin it is. Can you even see it? It is the thinnest iPad we have ever made. Just 6.1 millimeters thin. It makes it the world's thinnest tablet. You can stack two of them and still be thinner than the original iPad. We've now created an anti-reflective coating for this multi-touch surface. A whole new generation chip, A8X. Just look what the team has done. The original iPad started with an A4 chip and now we're 12 times faster than that. Check out this graphics performance. We're now at 180 times faster. Ten hours of battery. It's a full new 8 megapixel iSight camera, Touch ID. You'll be able to use Apple Pay to make online purchases. Now this isn't for retail point of sale purchase. This is for online purchasing within all the apps that are going to support Apple Pay. The new Pixelmator for iPad today. It's a full featured image editing app that works fantastic. By simply brushing over the Oryx, our app will take care of removing it but still maintain the background. That is two times faster on the new iPad compared to iPad Air. With Replay, you can use your iPad to create amazingly rich videos without knowing anything about editing. In one tap, Replay analyzed all my videos, added beautiful motion graphics and synchronized everything to the beat of the music. We believe video creation should be easy and instant. It comes in silver, space gray and the new gold and it starts at $499. That's the price of the previous iPad Air. $599 for 64 gig and $699 for 128 gigs. There are also cellular versions for $130 more. We have an update today for iPad Mini as well. We call it iPad Mini 3. It's the third generation of iPad Mini. It will start at $399, $499 and $599. New memory configurations and have cellular versions as well. You can start to order them tomorrow and they begin to ship by the end of next week. So that's iPad. Let's talk a little bit about what's happening with the Mac. The all new iMac with Retina Display. 5,120 pixels by 2,880 pixels. 14.7 million pixels on one display. It is the world's highest resolution display. We call it the Retina 5K Display. There are seven times more pixels on the Retina 5K Display than on your HDTV. Compare that to the new standard 4K digital cinema. The Retina Display still has 67% more pixels. New material, Oxide TFT, organic passivation and a new backlight technology uses almost a third less energy. Higher contrast ratios on axis. Compensation film so it looks better off axis too. 4K video editing, pixel for pixel with room left over for your bins and timelines. It has the fastest chips we've ever put in an iMac. Upgradable to 4 GHz i7, the fastest ever in an iMac. Upgradable to a 295X. This is 3.5 teraflops, 45% faster than the previous version. The new iMac with Retina 5K Display is going to cost $24.99. It starts to ship today. It's called Mac Mini. We have a whole new version today. And most important to us, it is not only compact, it is the world's most energy efficient desktop computer. The new faster, more capable Mac Mini starts at just $4.99. And it's shipping today as well. This is the strongest lineup of products that Apple has ever had. Thanks very much for joining us. | [
{
"start": 0,
"end": 11.44,
"text": " Good morning! Good morning! We've got a few more things to share with you before we close"
},
{
"start": 11.44,
"end": 22.400000000000002,
"text": " out the year. I'm talking about Apple Pay. We have signed another 500 banks. Many of"
},
{
"start": 22.400000000000002,
"end": 29.38,
"text": " the largest retailers in the country supporting us. Apple Pay also works online in-app. Find"
},
{
"start": 29.38,
"end": 35.56,
"text": " those pair of Beats headphones you want and boom! You've bought them! It's going to change"
},
{
"start": 35.56,
"end": 47.28,
"text": " the way we pay for things. We are beginning on Monday. I'm pleased to tell you today that"
},
{
"start": 47.28,
"end": 56.239999999999995,
"text": " we have developed WatchKit and we are rolling out WatchKit next month. In time for our developers"
},
{
"start": 56.24,
"end": 62.08,
"text": " to really do some fantastic work before we begin shipping Apple Watch. Now Apple Watch"
},
{
"start": 62.08,
"end": 68.56,
"text": " will be shipping in early next year and every day I look forward to that day. Now let's"
},
{
"start": 68.56,
"end": 75.68,
"text": " turn our attention to iOS 8.1. We've added support in 8.1 for Apple Pay on iPhone 6 and"
},
{
"start": 75.68,
"end": 83,
"text": " 6 Plus and the public beta of iCloud Photo Library. So now everyone can have every photo"
},
{
"start": 83,
"end": 89.56,
"text": " you take on all of your devices. Any organization you do or any edits you make on any device"
},
{
"start": 89.56,
"end": 95.48,
"text": " are instantly reflected on all of your devices and it uses your iCloud storage. Now let's"
},
{
"start": 95.48,
"end": 104.2,
"text": " turn to OS X and Yosemite. So it was just this June that we publicly unveiled Yosemite"
},
{
"start": 104.2,
"end": 111.72,
"text": " new design. It has this gorgeous dock, this clean and consistent use of typography throughout"
},
{
"start": 111.72,
"end": 117.98,
"text": " the system. Messages has a beautiful new design for Yosemite as well. Named group chats, easy"
},
{
"start": 117.98,
"end": 122.76,
"text": " location sharing and really convenient access to all the photos that you share. So with"
},
{
"start": 122.76,
"end": 128.07999999999998,
"text": " iCloud Drive you can store any file in the cloud but not just that, also the data that"
},
{
"start": 128.07999999999998,
"end": 132.44,
"text": " you have stored for applications on your iOS devices and then access them across all of"
},
{
"start": 132.44,
"end": 138.36,
"text": " your devices and if you're having to work under extreme duress, even a Windows PC. What"
},
{
"start": 138.36,
"end": 146.68,
"text": " makes both Yosemite and iOS 8 so special is the way that they work together. Continuity."
},
{
"start": 146.68,
"end": 151.44000000000003,
"text": " It starts with handoff where you can work on one device and just pick up where you left"
},
{
"start": 151.44000000000003,
"end": 156.76000000000002,
"text": " off with just a swipe across the lock screen of another. And there's instant hotspot so"
},
{
"start": 156.76000000000002,
"end": 160.72000000000003,
"text": " you can take advantage of the cellular data connection of your phone from your iPad or"
},
{
"start": 160.72000000000003,
"end": 165.52,
"text": " your Mac without even touching the phone in your bag. And there's the ability to receive"
},
{
"start": 165.52,
"end": 171.28,
"text": " text messages on any device. You can also make and receive regular telephone calls using"
},
{
"start": 171.28,
"end": 176.8,
"text": " your Mac as a speakerphone using your phone. My Mac's gonna actually make a speakerphone"
},
{
"start": 176.8,
"end": 179.88,
"text": " call through my phone and by the way, yeah, I have the coolest job in the world. I get"
},
{
"start": 179.88,
"end": 189.96,
"text": " to talk to Stephen Colbert. Hello. Hi Stephen, it's Craig from Apple. I'm sorry, I don't"
},
{
"start": 189.96,
"end": 195.5,
"text": " recognize that name. Get back to work because you know what I see when I look at my wrist"
},
{
"start": 195.5,
"end": 204.36,
"text": " my wrist. Where's the watch? Chop chop, I'm jonesing from some jewelry Craig. And let's"
},
{
"start": 204.36,
"end": 218.48,
"text": " take a look at that video from Phil. All of you can get access to Yosemite in the Mac"
},
{
"start": 218.48,
"end": 228.07999999999998,
"text": " App Store today. It's available for free. Also, 8.1 available for download this Monday."
},
{
"start": 228.07999999999998,
"end": 239.92,
"text": " And it's free as well. I'd like to now talk about iPad. The Verge said it well, the best"
},
{
"start": 239.92,
"end": 267.68,
"text": " tablet you can buy. How do you make it better? You do this. This is the new iPad Air 2. And"
},
{
"start": 267.68,
"end": 276.28000000000003,
"text": " look how thin it is. Can you even see it? It is the thinnest iPad we have ever made."
},
{
"start": 276.28000000000003,
"end": 282.64,
"text": " Just 6.1 millimeters thin. It makes it the world's thinnest tablet. You can stack two"
},
{
"start": 282.64,
"end": 288.28000000000003,
"text": " of them and still be thinner than the original iPad. We've now created an anti-reflective"
},
{
"start": 288.28000000000003,
"end": 294.28000000000003,
"text": " coating for this multi-touch surface. A whole new generation chip, A8X. Just look what the"
},
{
"start": 294.28,
"end": 300.71999999999997,
"text": " team has done. The original iPad started with an A4 chip and now we're 12 times faster than"
},
{
"start": 300.71999999999997,
"end": 307.76,
"text": " that. Check out this graphics performance. We're now at 180 times faster. Ten hours of"
},
{
"start": 307.76,
"end": 314.59999999999997,
"text": " battery. It's a full new 8 megapixel iSight camera, Touch ID. You'll be able to use Apple"
},
{
"start": 314.59999999999997,
"end": 319.85999999999996,
"text": " Pay to make online purchases. Now this isn't for retail point of sale purchase. This is"
},
{
"start": 319.86,
"end": 324.96000000000004,
"text": " for online purchasing within all the apps that are going to support Apple Pay. The new"
},
{
"start": 324.96000000000004,
"end": 332.44,
"text": " Pixelmator for iPad today. It's a full featured image editing app that works fantastic. By"
},
{
"start": 332.44,
"end": 338.48,
"text": " simply brushing over the Oryx, our app will take care of removing it but still maintain"
},
{
"start": 338.48,
"end": 345.8,
"text": " the background. That is two times faster on the new iPad compared to iPad Air. With Replay,"
},
{
"start": 345.8,
"end": 350.8,
"text": " you can use your iPad to create amazingly rich videos without knowing anything about"
},
{
"start": 350.8,
"end": 362.36,
"text": " editing. In one tap, Replay analyzed all my videos, added beautiful motion graphics and"
},
{
"start": 362.36,
"end": 367.72,
"text": " synchronized everything to the beat of the music. We believe video creation should be"
},
{
"start": 367.72,
"end": 375.24,
"text": " easy and instant. It comes in silver, space gray and the new gold and it starts at $499."
},
{
"start": 375.24,
"end": 383.04,
"text": " That's the price of the previous iPad Air. $599 for 64 gig and $699 for 128 gigs. There"
},
{
"start": 383.04,
"end": 389.52,
"text": " are also cellular versions for $130 more. We have an update today for iPad Mini as well."
},
{
"start": 389.52,
"end": 397.32,
"text": " We call it iPad Mini 3. It's the third generation of iPad Mini. It will start at $399, $499 and"
},
{
"start": 397.32,
"end": 403.2,
"text": " $599. New memory configurations and have cellular versions as well. You can start to order them"
},
{
"start": 403.2,
"end": 411.47999999999996,
"text": " tomorrow and they begin to ship by the end of next week. So that's iPad. Let's talk a"
},
{
"start": 411.47999999999996,
"end": 420.71999999999997,
"text": " little bit about what's happening with the Mac. The all new iMac with Retina Display."
},
{
"start": 420.71999999999997,
"end": 432.24,
"text": " 5,120 pixels by 2,880 pixels. 14.7 million pixels on one display. It is the world's highest"
},
{
"start": 432.24,
"end": 439.66,
"text": " resolution display. We call it the Retina 5K Display. There are seven times more pixels"
},
{
"start": 439.66,
"end": 445.24,
"text": " on the Retina 5K Display than on your HDTV. Compare that to the new standard 4K digital"
},
{
"start": 445.24,
"end": 453,
"text": " cinema. The Retina Display still has 67% more pixels. New material, Oxide TFT, organic passivation"
},
{
"start": 453,
"end": 458.68,
"text": " and a new backlight technology uses almost a third less energy. Higher contrast ratios"
},
{
"start": 458.68,
"end": 464.72,
"text": " on axis. Compensation film so it looks better off axis too. 4K video editing, pixel for"
},
{
"start": 464.72,
"end": 469.72,
"text": " pixel with room left over for your bins and timelines. It has the fastest chips we've"
},
{
"start": 469.72,
"end": 476.88,
"text": " ever put in an iMac. Upgradable to 4 GHz i7, the fastest ever in an iMac. Upgradable to"
},
{
"start": 476.88,
"end": 485.52,
"text": " a 295X. This is 3.5 teraflops, 45% faster than the previous version. The new iMac with Retina"
},
{
"start": 485.52,
"end": 494.64,
"text": " 5K Display is going to cost $24.99. It starts to ship today. It's called Mac Mini. We have"
},
{
"start": 494.64,
"end": 500,
"text": " a whole new version today. And most important to us, it is not only compact, it is the world's"
},
{
"start": 500,
"end": 505.03999999999996,
"text": " most energy efficient desktop computer. The new faster, more capable Mac Mini starts at"
},
{
"start": 505.03999999999996,
"end": 513.46,
"text": " just $4.99. And it's shipping today as well. This is the strongest lineup of products that"
},
{
"start": 513.46,
"end": 517,
"text": " Apple has ever had. Thanks very much for joining us."
}
] |
vtopis3I09M | This year marks the 30th anniversary of the Mac, and Apple believes its new line of personal computers are, of course, the best yet. Big new feature for the iMac is the Retina display, which has made its way to the desktop from the company's mobile devices and high-end laptops. The 27-inch display is about 5,000 by 3,000 pixels. That's 14.7 million little red-blue-green dots. Apple is calling the screen Retina 5K display, and it has seven times more pixels than an HDTV. It's also thin, really thin. The display is five millimeters at its edge. To control the display, Apple has created a new chip and is using something called Oxide TFT and a low-powered backlight. 4K video can be edited pixel for pixel with room left over for the controls and video editing software. And on top of all this, the display uses 30 percent less energy. The standard iMac comes with a 3.5 gigahertz quad-core Intel i5 processor, a Radeon R9 M290X graphic card, 8 gigabits of RAM, Thunderbolt 2, and a 1 terabyte Fusion drive, and can be upgraded to a 4 gigahertz core i7 processor, 32 gigabytes of RAM, and a 3 terabyte Fusion drive or a 1 terabyte Solid State drive. The new Retina 5K display iMac starts at $24.99. Apple will also offer a 21.5 inch iMac for $10.99 and a 27 inch iMac for $17.99, though neither of those will include the Retina 5K display. | [
{
"start": 0,
"end": 6.28,
"text": " This year marks the 30th anniversary of the Mac, and Apple believes its new line of personal"
},
{
"start": 6.28,
"end": 11.88,
"text": " computers are, of course, the best yet."
},
{
"start": 11.88,
"end": 16.48,
"text": " Big new feature for the iMac is the Retina display, which has made its way to the desktop"
},
{
"start": 16.48,
"end": 21.04,
"text": " from the company's mobile devices and high-end laptops."
},
{
"start": 21.04,
"end": 25.8,
"text": " The 27-inch display is about 5,000 by 3,000 pixels."
},
{
"start": 25.8,
"end": 29.68,
"text": " That's 14.7 million little red-blue-green dots."
},
{
"start": 29.68,
"end": 34.32,
"text": " Apple is calling the screen Retina 5K display, and it has seven times more pixels than an"
},
{
"start": 34.32,
"end": 35.519999999999996,
"text": " HDTV."
},
{
"start": 35.519999999999996,
"end": 37.519999999999996,
"text": " It's also thin, really thin."
},
{
"start": 37.519999999999996,
"end": 40.22,
"text": " The display is five millimeters at its edge."
},
{
"start": 40.22,
"end": 44.4,
"text": " To control the display, Apple has created a new chip and is using something called Oxide"
},
{
"start": 44.4,
"end": 46.64,
"text": " TFT and a low-powered backlight."
},
{
"start": 46.64,
"end": 51.6,
"text": " 4K video can be edited pixel for pixel with room left over for the controls and video"
},
{
"start": 51.6,
"end": 52.6,
"text": " editing software."
},
{
"start": 52.6,
"end": 57.120000000000005,
"text": " And on top of all this, the display uses 30 percent less energy."
},
{
"start": 57.12,
"end": 63.32,
"text": " The standard iMac comes with a 3.5 gigahertz quad-core Intel i5 processor, a Radeon R9"
},
{
"start": 63.32,
"end": 70.03999999999999,
"text": " M290X graphic card, 8 gigabits of RAM, Thunderbolt 2, and a 1 terabyte Fusion drive, and can"
},
{
"start": 70.03999999999999,
"end": 76.64,
"text": " be upgraded to a 4 gigahertz core i7 processor, 32 gigabytes of RAM, and a 3 terabyte Fusion"
},
{
"start": 76.64,
"end": 79.52,
"text": " drive or a 1 terabyte Solid State drive."
},
{
"start": 79.52,
"end": 83.16,
"text": " The new Retina 5K display iMac starts at $24.99."
},
{
"start": 83.16,
"end": 90.24,
"text": " Apple will also offer a 21.5 inch iMac for $10.99 and a 27 inch iMac for $17.99, though"
},
{
"start": 90.24,
"end": 113.36,
"text": " neither of those will include the Retina 5K display."
}
] |
pWxWRZJEc2s | Apple hopes its new operating systems will connect its mobile devices and computers so that they become a seamless service. You can now AirDrop between iOS and OS X 10 and AirPlay between your device and an Apple TV without connecting to a Wi-Fi network. Apple also announced Continuity, a service that allows you to make calls, texts, and access your phone's data directly from your laptop. The computer can now be used as a speakerphone, using your phone's number. The intention is to make the experience between devices seamless. In the presentation, a favorited photo on the iPhone appears in a list of favorites on an iPad. Edits on a document on an iPad will appear on a Mac, and tabs from Safari appear across all devices. And at the event, we also were shown an iWatch controlling the presentation. iCloud will now help connect devices via the internet wherever you go, while Bluetooth and Wi-Fi will connect devices locally. Yosemite is available today, and iOS 8.1 will be available on Monday, October 20th. | [
{
"start": 0,
"end": 6,
"text": " Apple hopes its new operating systems will connect its mobile devices and computers so"
},
{
"start": 6,
"end": 10.56,
"text": " that they become a seamless service."
},
{
"start": 10.56,
"end": 15.1,
"text": " You can now AirDrop between iOS and OS X 10 and AirPlay between your device and an Apple"
},
{
"start": 15.1,
"end": 17.62,
"text": " TV without connecting to a Wi-Fi network."
},
{
"start": 17.62,
"end": 22.080000000000002,
"text": " Apple also announced Continuity, a service that allows you to make calls, texts, and"
},
{
"start": 22.080000000000002,
"end": 24.580000000000002,
"text": " access your phone's data directly from your laptop."
},
{
"start": 24.580000000000002,
"end": 28.22,
"text": " The computer can now be used as a speakerphone, using your phone's number."
},
{
"start": 28.22,
"end": 31.759999999999998,
"text": " The intention is to make the experience between devices seamless."
},
{
"start": 31.759999999999998,
"end": 35.74,
"text": " In the presentation, a favorited photo on the iPhone appears in a list of favorites"
},
{
"start": 35.74,
"end": 36.739999999999995,
"text": " on an iPad."
},
{
"start": 36.739999999999995,
"end": 41.84,
"text": " Edits on a document on an iPad will appear on a Mac, and tabs from Safari appear across"
},
{
"start": 41.84,
"end": 42.84,
"text": " all devices."
},
{
"start": 42.84,
"end": 46.76,
"text": " And at the event, we also were shown an iWatch controlling the presentation."
},
{
"start": 46.76,
"end": 51.18,
"text": " iCloud will now help connect devices via the internet wherever you go, while Bluetooth"
},
{
"start": 51.18,
"end": 53.68,
"text": " and Wi-Fi will connect devices locally."
},
{
"start": 53.68,
"end": 58.68,
"text": " Yosemite is available today, and iOS 8.1 will be available on Monday, October 20th."
}
] |
NnQ_KO6cgQM | Hey guys, this is David at The Verge and this is the new Retina iMac. It's an iMac with a Retina display. It has the same body as always. It's still super thin, but it has this brand new 5120x2880 display that's exactly double the resolution of the last time. And there's a whole bunch of new technology in here to support it. There's a new timing controller which tells the pixels when to move and where. There's all kinds of stuff going on here. Apple basically had to rebuild the display. They say it's the world's highest resolution display and honestly I have no reason not to believe that. The display looks amazing. Like in the, you see every detail of Paris and the Eiffel Tower and everything. It looks amazing. It's designed for photographers and people who work with 4K video and it really is just gorgeous. And it's also still thin and light and really nice. The display is the hero here. It's $2,499 to start with a 3.5 gigahertz Core i5 processor. You can spec it up and get a 3 terabyte hard drive and a 4 gigahertz Core i7 processor. You can get really crazy with this thing, but this is very much the top of the line iMac. It's really beautiful. You really have to see the screen to believe it. For most people it might be overkill, but it's really, really, really nice. This is the new iMac with Retina display. It's out right now and it's probably the best computer screen I've ever seen. | [
{
"start": 0,
"end": 4.82,
"text": " Hey guys, this is David at The Verge and this is the new Retina iMac."
},
{
"start": 4.82,
"end": 6.28,
"text": " It's an iMac with a Retina display."
},
{
"start": 6.28,
"end": 7.78,
"text": " It has the same body as always."
},
{
"start": 7.78,
"end": 12.8,
"text": " It's still super thin, but it has this brand new 5120x2880 display that's exactly double"
},
{
"start": 12.8,
"end": 14.4,
"text": " the resolution of the last time."
},
{
"start": 14.4,
"end": 16.32,
"text": " And there's a whole bunch of new technology in here to support it."
},
{
"start": 16.32,
"end": 20.06,
"text": " There's a new timing controller which tells the pixels when to move and where."
},
{
"start": 20.06,
"end": 21.42,
"text": " There's all kinds of stuff going on here."
},
{
"start": 21.42,
"end": 22.88,
"text": " Apple basically had to rebuild the display."
},
{
"start": 22.88,
"end": 26.42,
"text": " They say it's the world's highest resolution display and honestly I have no reason not"
},
{
"start": 26.42,
"end": 27.42,
"text": " to believe that."
},
{
"start": 27.42,
"end": 28.42,
"text": " The display looks amazing."
},
{
"start": 28.42,
"end": 32.440000000000005,
"text": " Like in the, you see every detail of Paris and the Eiffel Tower and everything."
},
{
"start": 32.440000000000005,
"end": 33.64,
"text": " It looks amazing."
},
{
"start": 33.64,
"end": 37.400000000000006,
"text": " It's designed for photographers and people who work with 4K video and it really is just"
},
{
"start": 37.400000000000006,
"end": 38.400000000000006,
"text": " gorgeous."
},
{
"start": 38.400000000000006,
"end": 40.84,
"text": " And it's also still thin and light and really nice."
},
{
"start": 40.84,
"end": 42.52,
"text": " The display is the hero here."
},
{
"start": 42.52,
"end": 48.08,
"text": " It's $2,499 to start with a 3.5 gigahertz Core i5 processor."
},
{
"start": 48.08,
"end": 53.160000000000004,
"text": " You can spec it up and get a 3 terabyte hard drive and a 4 gigahertz Core i7 processor."
},
{
"start": 53.160000000000004,
"end": 56.08,
"text": " You can get really crazy with this thing, but this is very much the top of the line"
},
{
"start": 56.08,
"end": 57.08,
"text": " iMac."
},
{
"start": 57.08,
"end": 58.08,
"text": " It's really beautiful."
},
{
"start": 58.08,
"end": 60.36,
"text": " You really have to see the screen to believe it."
},
{
"start": 60.36,
"end": 63.879999999999995,
"text": " For most people it might be overkill, but it's really, really, really nice."
},
{
"start": 63.879999999999995,
"end": 65.64,
"text": " This is the new iMac with Retina display."
},
{
"start": 65.64,
"end": 88.72,
"text": " It's out right now and it's probably the best computer screen I've ever seen."
}
] |
QSLOCURwBZc | After selling 225 million iPads, Apple announced today the new iPad Air 2. The iPad Air is thinner than a pencil and now comes in gold, perfect for people who like things to be a little decadent, but not too decadent. The device is 6.1 millimeters thick. That's less than a quarter of an inch, 18% thinner than the first iPad Air. Two new iPads stacked on top of each other are actually thinner than the original iPad on its own. Why didn't they keep it larger with the world's best battery? Because lasers! The iPad has a new chip called the A8X. It's 64-bit architecture with 3 billion transistors. The Air had 1 billion. Some apps can achieve two times the performance from the CPU. The chip is 12 times faster than the original and the graphics are 180 times faster. You know those people who take photos with their iPads blocking beautiful panoramic views or the front row of a concert? Apple has them covered. The new Apple Air has an 8 megapixel eye sight camera with a 2.4 aperture. The camera shoots 1080p HD video and the camera can take panoramas up to 43 megapixels. Time-lapse video, slow-mo video, and the iPad finally has burst mode for photography and dual mics for audio. The front camera has also been improved with a new eye sight camera using a 2.2 aperture. The Wi-Fi now uses 802.11ac with MIMO and it's 2.8 times faster. And the Air 2 will have faster LTE with 20 LTE bands, more than any other tablet. And lastly, the iPad Air 2 will have Touch ID. The home button that recognizes a user's touch and unlocks the iPad without requiring an unlock passcode. The Touch ID also works in the App Store, various apps, and online purchasing in apps that support Apple Pay. Prices have stayed about the same as last year with the starting price for the regular 16GB version at $499 and $629 for LTE. Apple also announced the iPad Mini 3 which includes an improved camera, Touch ID, and better Wi-Fi. This price begins at $399. Pre-orders begin tomorrow and the iPads will ship next week. | [
{
"start": 0,
"end": 7,
"text": " After selling 225 million iPads, Apple announced today the new iPad Air 2."
},
{
"start": 7,
"end": 13,
"text": " The iPad Air is thinner than a pencil and now comes in gold, perfect for people who"
},
{
"start": 13,
"end": 16.04,
"text": " like things to be a little decadent, but not too decadent."
},
{
"start": 16.04,
"end": 18.52,
"text": " The device is 6.1 millimeters thick."
},
{
"start": 18.52,
"end": 22.48,
"text": " That's less than a quarter of an inch, 18% thinner than the first iPad Air."
},
{
"start": 22.48,
"end": 26.16,
"text": " Two new iPads stacked on top of each other are actually thinner than the original iPad"
},
{
"start": 26.16,
"end": 27.16,
"text": " on its own."
},
{
"start": 27.16,
"end": 29.84,
"text": " Why didn't they keep it larger with the world's best battery?"
},
{
"start": 29.84,
"end": 30.84,
"text": " Because lasers!"
},
{
"start": 30.84,
"end": 33.88,
"text": " The iPad has a new chip called the A8X."
},
{
"start": 33.88,
"end": 37.36,
"text": " It's 64-bit architecture with 3 billion transistors."
},
{
"start": 37.36,
"end": 39.12,
"text": " The Air had 1 billion."
},
{
"start": 39.12,
"end": 42.04,
"text": " Some apps can achieve two times the performance from the CPU."
},
{
"start": 42.04,
"end": 47.56,
"text": " The chip is 12 times faster than the original and the graphics are 180 times faster."
},
{
"start": 47.56,
"end": 51.44,
"text": " You know those people who take photos with their iPads blocking beautiful panoramic views"
},
{
"start": 51.44,
"end": 53.4,
"text": " or the front row of a concert?"
},
{
"start": 53.4,
"end": 54.74,
"text": " Apple has them covered."
},
{
"start": 54.74,
"end": 59.56,
"text": " The new Apple Air has an 8 megapixel eye sight camera with a 2.4 aperture."
},
{
"start": 59.56,
"end": 65.48,
"text": " The camera shoots 1080p HD video and the camera can take panoramas up to 43 megapixels."
},
{
"start": 65.48,
"end": 70.04,
"text": " Time-lapse video, slow-mo video, and the iPad finally has burst mode for photography and"
},
{
"start": 70.04,
"end": 71.48,
"text": " dual mics for audio."
},
{
"start": 71.48,
"end": 75.88,
"text": " The front camera has also been improved with a new eye sight camera using a 2.2 aperture."
},
{
"start": 75.88,
"end": 80.88,
"text": " The Wi-Fi now uses 802.11ac with MIMO and it's 2.8 times faster."
},
{
"start": 80.88,
"end": 86.28,
"text": " And the Air 2 will have faster LTE with 20 LTE bands, more than any other tablet."
},
{
"start": 86.28,
"end": 88.76,
"text": " And lastly, the iPad Air 2 will have Touch ID."
},
{
"start": 88.76,
"end": 93.52000000000001,
"text": " The home button that recognizes a user's touch and unlocks the iPad without requiring an"
},
{
"start": 93.52000000000001,
"end": 94.94,
"text": " unlock passcode."
},
{
"start": 94.94,
"end": 99.80000000000001,
"text": " The Touch ID also works in the App Store, various apps, and online purchasing in apps"
},
{
"start": 99.80000000000001,
"end": 101.36,
"text": " that support Apple Pay."
},
{
"start": 101.36,
"end": 104.96000000000001,
"text": " Prices have stayed about the same as last year with the starting price for the regular"
},
{
"start": 104.96000000000001,
"end": 110.4,
"text": " 16GB version at $499 and $629 for LTE."
},
{
"start": 110.4,
"end": 115.60000000000001,
"text": " Apple also announced the iPad Mini 3 which includes an improved camera, Touch ID, and"
},
{
"start": 115.60000000000001,
"end": 116.68,
"text": " better Wi-Fi."
},
{
"start": 116.68,
"end": 119.4,
"text": " This price begins at $399."
},
{
"start": 119.4,
"end": 149,
"text": " Pre-orders begin tomorrow and the iPads will ship next week."
}
] |
38rSZIcpp5Q | Hey guys, Neil with Inverge. I'm here with the new iPad Air 2, which is really, really thin. I've got my old iPad Air here. You can see how much thinner this guy is. It's incredibly thin. One notable change is there's no more side switch here. It's gone. But here it is. It's really thin. It's got a touch ID sensor on the front. Inside, it's got a new A8X processor. And the screen actually is laminated now. It's the first time an iPad, the screen's been laminated, which is just like the iPhone. It's got a touch ID sensor on the iPhone and the iPhone 6 Plus. And it looks really, really incredible. It's like you're touching the pixels exactly on the display, which is a big change for the iPad, something I've been wanting for a long time. There is also Apple Pay support, but there's no NFC. So it's all happening through a touch ID sensor in apps. You can't wave it at things. You can't wave an iPhone at it to pay or anything like that. Other big change in the back, the camera is new. It's an 8 megapixel iSight camera. Apple's really high on it. They spent a lot of time talking about this new camera here. We can try to take a picture with it. I think tablet photography has really arrived, let's take a picture of Lance Yuenoff. There he is, looking handsome. This is, I think, a big deal. I think iPad photography and the apps that make use of a good camera on a big screen are actually coming up and changing. So that is the new iPad Air 2. And here is the new iPad Mini 3. This is the updated iPad Mini. It has the A7 processor. It has new finishes. It comes in gold now. The major change here is really the touch ID sensor on the front. The display is still not optically bonded, but it is a really nice looking iPad. Can I just see this for one second? As you can see here, the iPad Mini 3 is still kind of notably thicker than the new iPad Air 2. So between the two and the iPhone 6 Plus, you actually have a huge collection of screen sizes around iOS now. I think the Air 2 is a really nice product. The screen laminated is a big improvement over the original Air, and it is just so much thinner, it is actually kind of impossible to break. | [
{
"start": 0,
"end": 2.52,
"text": " Hey guys, Neil with Inverge."
},
{
"start": 2.52,
"end": 5.92,
"text": " I'm here with the new iPad Air 2, which is really, really thin."
},
{
"start": 5.92,
"end": 7.68,
"text": " I've got my old iPad Air here."
},
{
"start": 7.68,
"end": 11.32,
"text": " You can see how much thinner this guy is."
},
{
"start": 11.32,
"end": 12.86,
"text": " It's incredibly thin."
},
{
"start": 12.86,
"end": 17.22,
"text": " One notable change is there's no more side switch here."
},
{
"start": 17.22,
"end": 18.22,
"text": " It's gone."
},
{
"start": 18.22,
"end": 19.22,
"text": " But here it is."
},
{
"start": 19.22,
"end": 20.22,
"text": " It's really thin."
},
{
"start": 20.22,
"end": 21.84,
"text": " It's got a touch ID sensor on the front."
},
{
"start": 21.84,
"end": 25.18,
"text": " Inside, it's got a new A8X processor."
},
{
"start": 25.18,
"end": 27.16,
"text": " And the screen actually is laminated now."
},
{
"start": 27.16,
"end": 29.96,
"text": " It's the first time an iPad, the screen's been laminated, which is just like the iPhone."
},
{
"start": 29.96,
"end": 32.6,
"text": " It's got a touch ID sensor on the iPhone and the iPhone 6 Plus."
},
{
"start": 32.6,
"end": 34.480000000000004,
"text": " And it looks really, really incredible."
},
{
"start": 34.480000000000004,
"end": 37.68,
"text": " It's like you're touching the pixels exactly on the display, which is a big change for"
},
{
"start": 37.68,
"end": 39.760000000000005,
"text": " the iPad, something I've been wanting for a long time."
},
{
"start": 39.760000000000005,
"end": 42.28,
"text": " There is also Apple Pay support, but there's no NFC."
},
{
"start": 42.28,
"end": 44.4,
"text": " So it's all happening through a touch ID sensor in apps."
},
{
"start": 44.4,
"end": 45.760000000000005,
"text": " You can't wave it at things."
},
{
"start": 45.760000000000005,
"end": 48.7,
"text": " You can't wave an iPhone at it to pay or anything like that."
},
{
"start": 48.7,
"end": 50.72,
"text": " Other big change in the back, the camera is new."
},
{
"start": 50.72,
"end": 52.96,
"text": " It's an 8 megapixel iSight camera."
},
{
"start": 52.96,
"end": 53.96,
"text": " Apple's really high on it."
},
{
"start": 53.96,
"end": 55.760000000000005,
"text": " They spent a lot of time talking about this new camera here."
},
{
"start": 55.760000000000005,
"end": 57.400000000000006,
"text": " We can try to take a picture with it."
},
{
"start": 57.4,
"end": 61,
"text": " I think tablet photography has really arrived, let's take a picture of Lance Yuenoff."
},
{
"start": 61,
"end": 64,
"text": " There he is, looking handsome."
},
{
"start": 64,
"end": 65.12,
"text": " This is, I think, a big deal."
},
{
"start": 65.12,
"end": 69,
"text": " I think iPad photography and the apps that make use of a good camera on a big screen"
},
{
"start": 69,
"end": 71.58,
"text": " are actually coming up and changing."
},
{
"start": 71.58,
"end": 74.32,
"text": " So that is the new iPad Air 2."
},
{
"start": 74.32,
"end": 76.48,
"text": " And here is the new iPad Mini 3."
},
{
"start": 76.48,
"end": 78.03999999999999,
"text": " This is the updated iPad Mini."
},
{
"start": 78.03999999999999,
"end": 79.56,
"text": " It has the A7 processor."
},
{
"start": 79.56,
"end": 81.03999999999999,
"text": " It has new finishes."
},
{
"start": 81.03999999999999,
"end": 82.03999999999999,
"text": " It comes in gold now."
},
{
"start": 82.03999999999999,
"end": 85.44,
"text": " The major change here is really the touch ID sensor on the front."
},
{
"start": 85.44,
"end": 89.48,
"text": " The display is still not optically bonded, but it is a really nice looking iPad."
},
{
"start": 89.48,
"end": 91.92,
"text": " Can I just see this for one second?"
},
{
"start": 91.92,
"end": 98.88,
"text": " As you can see here, the iPad Mini 3 is still kind of notably thicker than the new iPad"
},
{
"start": 98.88,
"end": 99.88,
"text": " Air 2."
},
{
"start": 99.88,
"end": 103.44,
"text": " So between the two and the iPhone 6 Plus, you actually have a huge collection of screen"
},
{
"start": 103.44,
"end": 104.92,
"text": " sizes around iOS now."
},
{
"start": 104.92,
"end": 107.32,
"text": " I think the Air 2 is a really nice product."
},
{
"start": 107.32,
"end": 112.03999999999999,
"text": " The screen laminated is a big improvement over the original Air, and it is just so much"
},
{
"start": 112.04,
"end": 115.64,
"text": " thinner, it is actually kind of impossible to break."
}
] |
9yI3U_yCfj8 | So, people have been talking about colonizing Mars for a really long time. Like ideally there will be this whole city up there that we can take vacations to where everyone wears high fashion space suits and has a pet rover named Curiosity. But now that we know that there's frozen water in the soil on Mars, this fantasy seems actually possible. So if we were to colonize Mars, how would we actually do it? One company called Mars One is hoping to start a human colony in 2025. First, Mars One will send a rover to scout the best location, somewhere with flat ground near the equator to maximize solar power, but also close to a big chunk of that frozen water. The next step is building the habitat. Right now they're thinking they'll want two rooms for living quarters, two rooms for supplies, and two rooms for life support. The life support system takes Martian soil, puts it in an oven, and evaporates the ice particles, extracting water and oxygen. Next, humans arrive. A small crew of four sets up the rest of the habitat. The ultimate goal is to create an environment hospitable enough that people can make babies. That's what a colony is. Mars One wants to grow food indoors, but a lot of people think that any real Mars colony will need years of delivered Earth food before it can feed itself. One sort of weird science possibility is bioengineering new organisms that can survive the Martian climate. Making giant nutritionally enhanced cockroaches that we could grind down into a space NutriBar. Or maybe not. There is another option. Terraforming. This is really out of science fiction, but basically we pump all these gases into the Martian atmosphere until it heats up to something more livable, like a deliberate global warming. Other proposed methods include spreading dark dust from Mars' moons on the ground, crashing asteroids into the planet, or installing giant space mirrors to provide extra warmth and solar power. Besides the obvious stuff, there are some really weird problems with Mars. Like there could be dangerous bacteria we don't know about that gets the colonizers sick. Mars is also subject to a lot of radiation and we don't know what the long-term effects of that on humans will be. Like they could end up with some sort of horrible Mars cancer. Also, Earth websites will take between 6 and 45 minutes to load. There's just a lot to worry about. But despite the drawbacks, Mars is still our best shot at colonizing another planet. It has water, it gets enough sun for solar power, and its day and night cycle is very similar to that of Earth's. So why should we let a little thing like the lack of an ozone layer stop us? | [
{
"start": 0,
"end": 9.76,
"text": " So, people have been talking about colonizing Mars for a really long time."
},
{
"start": 9.76,
"end": 13.32,
"text": " Like ideally there will be this whole city up there that we can take vacations to where"
},
{
"start": 13.32,
"end": 17.32,
"text": " everyone wears high fashion space suits and has a pet rover named Curiosity."
},
{
"start": 17.32,
"end": 21.54,
"text": " But now that we know that there's frozen water in the soil on Mars, this fantasy seems"
},
{
"start": 21.54,
"end": 23.48,
"text": " actually possible."
},
{
"start": 23.48,
"end": 27.52,
"text": " So if we were to colonize Mars, how would we actually do it?"
},
{
"start": 27.52,
"end": 32.04,
"text": " One company called Mars One is hoping to start a human colony in 2025."
},
{
"start": 32.04,
"end": 36.36,
"text": " First, Mars One will send a rover to scout the best location, somewhere with flat ground"
},
{
"start": 36.36,
"end": 40.92,
"text": " near the equator to maximize solar power, but also close to a big chunk of that frozen"
},
{
"start": 40.92,
"end": 41.92,
"text": " water."
},
{
"start": 41.92,
"end": 44.08,
"text": " The next step is building the habitat."
},
{
"start": 44.08,
"end": 48.84,
"text": " Right now they're thinking they'll want two rooms for living quarters, two rooms for supplies,"
},
{
"start": 48.84,
"end": 50.8,
"text": " and two rooms for life support."
},
{
"start": 50.8,
"end": 55.28,
"text": " The life support system takes Martian soil, puts it in an oven, and evaporates the ice"
},
{
"start": 55.28,
"end": 57.800000000000004,
"text": " particles, extracting water and oxygen."
},
{
"start": 57.800000000000004,
"end": 59.68,
"text": " Next, humans arrive."
},
{
"start": 59.68,
"end": 62.52,
"text": " A small crew of four sets up the rest of the habitat."
},
{
"start": 62.52,
"end": 66.96000000000001,
"text": " The ultimate goal is to create an environment hospitable enough that people can make babies."
},
{
"start": 66.96000000000001,
"end": 68.72,
"text": " That's what a colony is."
},
{
"start": 68.72,
"end": 73.26,
"text": " Mars One wants to grow food indoors, but a lot of people think that any real Mars colony"
},
{
"start": 73.26,
"end": 76.76,
"text": " will need years of delivered Earth food before it can feed itself."
},
{
"start": 76.76,
"end": 81.64,
"text": " One sort of weird science possibility is bioengineering new organisms that can survive the Martian"
},
{
"start": 81.64,
"end": 82.64,
"text": " climate."
},
{
"start": 82.64,
"end": 87.72,
"text": " Making giant nutritionally enhanced cockroaches that we could grind down into a space NutriBar."
},
{
"start": 87.72,
"end": 88.96000000000001,
"text": " Or maybe not."
},
{
"start": 88.96000000000001,
"end": 90.68,
"text": " There is another option."
},
{
"start": 90.68,
"end": 91.68,
"text": " Terraforming."
},
{
"start": 91.68,
"end": 95.56,
"text": " This is really out of science fiction, but basically we pump all these gases into the"
},
{
"start": 95.56,
"end": 101.64,
"text": " Martian atmosphere until it heats up to something more livable, like a deliberate global warming."
},
{
"start": 101.64,
"end": 106.16,
"text": " Other proposed methods include spreading dark dust from Mars' moons on the ground, crashing"
},
{
"start": 106.16,
"end": 111.18,
"text": " asteroids into the planet, or installing giant space mirrors to provide extra warmth and"
},
{
"start": 111.18,
"end": 112.76,
"text": " solar power."
},
{
"start": 112.76,
"end": 115.96000000000001,
"text": " Besides the obvious stuff, there are some really weird problems with Mars."
},
{
"start": 115.96000000000001,
"end": 119.44000000000001,
"text": " Like there could be dangerous bacteria we don't know about that gets the colonizers"
},
{
"start": 119.44000000000001,
"end": 120.44000000000001,
"text": " sick."
},
{
"start": 120.44000000000001,
"end": 123.88000000000001,
"text": " Mars is also subject to a lot of radiation and we don't know what the long-term effects"
},
{
"start": 123.88000000000001,
"end": 125.64000000000001,
"text": " of that on humans will be."
},
{
"start": 125.64000000000001,
"end": 128.44,
"text": " Like they could end up with some sort of horrible Mars cancer."
},
{
"start": 128.44,
"end": 132.84,
"text": " Also, Earth websites will take between 6 and 45 minutes to load."
},
{
"start": 132.84,
"end": 134.8,
"text": " There's just a lot to worry about."
},
{
"start": 134.8,
"end": 138.60000000000002,
"text": " But despite the drawbacks, Mars is still our best shot at colonizing another planet."
},
{
"start": 138.6,
"end": 142.96,
"text": " It has water, it gets enough sun for solar power, and its day and night cycle is very"
},
{
"start": 142.96,
"end": 144.74,
"text": " similar to that of Earth's."
},
{
"start": 144.74,
"end": 169.16000000000003,
"text": " So why should we let a little thing like the lack of an ozone layer stop us?"
}
] |
F2R7TC1lnp0 | Sandy River is one of the most prominent features of Oregon. It served as a source of drinking water and recreational fishing for generations. Coho salmon and steelhead trout were abundant in the river and its tributaries, but historic floods and river manipulation endangered about a dozen native species. Conservationist group the Freshwater Trust is using cutting-edge laser technology in its effort to restore the damaged ecosystem and after decades of displacement salmon and steelhead are finding their way home. The reason that we're here doing river restoration is because for like 30, 40, 50, 60 years they've been clearing out the large wood out of the stream for various reasons to reduce with the idea of reducing floods, collecting firewood, they've been doing timber harvest in this area. That all stopped back in the 1980s and so since then we've been doing stream restoration in this area. And what happens is when you remove these roughness elements from the system the river responds by getting shorter and straighter and as it gets shorter and straighter you have more energy and as it has more energy it tends to down cut and become further removed from the floodplain. And what we really want is the water out on the floodplain because that gives us the habitat complexity and diversity that juvenile salmon and steelhead need. River restoration requires topographic surveys. Traditionally watersheds have been examined on foot but Freshwater Trust uses LIDAR or light detection and ranging, an infrared laser that provides three-dimensional details of the land. This remote sensing technology creates a detailed map of the watershed which enables them to find restoration sites from a distance. Once we collected LIDAR data via remote sensing from the office you could essentially see all the historic meander patterns and it really accelerated our ability to find the side channels and figure out how they should work as a system in whole. Currently the river is this angry river coming off the mountain going straight down the mountain, very little sinuosity, large cobbles and boulders, not very much spawning gravel, very simple stream and what we're trying to do is make it complex. Today we were actually tipping over whole trees to give us that in-stream large wood component so with a very low risk to infrastructure we can kick water out onto the floodplain and essentially let nature decide where it wants those side channel or off channel habitat to be. It's a little bit like Christmas morning right now you don't know what you're gonna get. So the project objective here was to add whole trees to restore floodplain connectivity on this river left floodplain. Right now you're looking down at a secondary channel, the trees, three trees got pulled over they bridge the secondary channel, landed down in the main channel and carried across the floodplain. When we get high water events next winter the water is going to come down this main channel, get kicked out of the main channel by these three pieces of large wood we just added and add habitat over there on the floodplain. Some people come out here and say oh this is the most beautiful stream I've ever seen but when you're looking at it from a fish's eye it's a very simple habitat and so using limited resources and the challenges that come with that and going out here and creating to me what feels like a magical place for fish is just extremely rewarding. You know I love seeing the habitat and biological response that we get out of these projects. I mean one thing that's really unique about this is that applied restoration it's pretty good at going out there and getting the habitat response that that you want to get whether it's recruiting large wood, whether it's recruiting gravels. What's really neat about salmon and steel creek is that there's enough productivity in the salmon and steelhead that we'll open a side channel and weeks later it'll fill with juvenile fish. We'll create a main stem pool or a log jam on the main stem salmon, recruit gravels that winter and then the following spring we'll have winter steelhead spawning in it. So to immediately see that biological response is tremendously rewarding. | [
{
"start": 0,
"end": 19,
"text": " Sandy River is one of the most prominent features of Oregon. It served as a source of drinking"
},
{
"start": 19,
"end": 24.44,
"text": " water and recreational fishing for generations. Coho salmon and steelhead trout were abundant"
},
{
"start": 24.44,
"end": 29.12,
"text": " in the river and its tributaries, but historic floods and river manipulation endangered about"
},
{
"start": 29.12,
"end": 34.28,
"text": " a dozen native species. Conservationist group the Freshwater Trust is using cutting-edge"
},
{
"start": 34.28,
"end": 39.760000000000005,
"text": " laser technology in its effort to restore the damaged ecosystem and after decades of displacement"
},
{
"start": 39.760000000000005,
"end": 55.92,
"text": " salmon and steelhead are finding their way home. The reason that we're here doing river"
},
{
"start": 55.92,
"end": 62.08,
"text": " restoration is because for like 30, 40, 50, 60 years they've been clearing out the large wood"
},
{
"start": 62.08,
"end": 69.32000000000001,
"text": " out of the stream for various reasons to reduce with the idea of reducing floods, collecting"
},
{
"start": 69.32000000000001,
"end": 76.32000000000001,
"text": " firewood, they've been doing timber harvest in this area. That all stopped back in the 1980s and"
},
{
"start": 76.32000000000001,
"end": 81.6,
"text": " so since then we've been doing stream restoration in this area. And what happens is when you remove"
},
{
"start": 81.6,
"end": 88.55999999999999,
"text": " these roughness elements from the system the river responds by getting shorter and straighter and as"
},
{
"start": 88.55999999999999,
"end": 93.47999999999999,
"text": " it gets shorter and straighter you have more energy and as it has more energy it tends to"
},
{
"start": 93.47999999999999,
"end": 98.32,
"text": " down cut and become further removed from the floodplain. And what we really want is the water"
},
{
"start": 98.32,
"end": 103.44,
"text": " out on the floodplain because that gives us the habitat complexity and diversity that juvenile"
},
{
"start": 103.44,
"end": 110.72,
"text": " salmon and steelhead need. River restoration requires topographic surveys. Traditionally"
},
{
"start": 110.72,
"end": 116.2,
"text": " watersheds have been examined on foot but Freshwater Trust uses LIDAR or light detection"
},
{
"start": 116.2,
"end": 120.72,
"text": " and ranging, an infrared laser that provides three-dimensional details of the land. This"
},
{
"start": 120.72,
"end": 125.48,
"text": " remote sensing technology creates a detailed map of the watershed which enables them to find"
},
{
"start": 125.48,
"end": 133.64,
"text": " restoration sites from a distance. Once we collected LIDAR data via remote sensing from the"
},
{
"start": 133.64,
"end": 139.07999999999998,
"text": " office you could essentially see all the historic meander patterns and it really accelerated our"
},
{
"start": 139.08,
"end": 143.04000000000002,
"text": " ability to find the side channels and figure out how they should work as a system in whole."
},
{
"start": 143.04000000000002,
"end": 148.52,
"text": " Currently the river is this angry river coming off the mountain going straight down the mountain,"
},
{
"start": 148.52,
"end": 154.64000000000001,
"text": " very little sinuosity, large cobbles and boulders, not very much spawning gravel,"
},
{
"start": 154.64000000000001,
"end": 158.16000000000003,
"text": " very simple stream and what we're trying to do is make it complex."
},
{
"start": 158.16,
"end": 170.35999999999999,
"text": " Today we were actually tipping over whole trees to give us that in-stream large wood component so"
},
{
"start": 170.35999999999999,
"end": 177,
"text": " with a very low risk to infrastructure we can kick water out onto the floodplain and essentially let"
},
{
"start": 177,
"end": 193.2,
"text": " nature decide where it wants those side channel or off channel habitat to be."
},
{
"start": 193.2,
"end": 208,
"text": " It's a little bit like Christmas morning right now you don't know what you're gonna get."
},
{
"start": 216.6,
"end": 222.64,
"text": " So the project objective here was to add whole trees to restore floodplain connectivity"
},
{
"start": 222.64,
"end": 227.79999999999998,
"text": " on this river left floodplain. Right now you're looking down at a secondary channel,"
},
{
"start": 227.79999999999998,
"end": 233.6,
"text": " the trees, three trees got pulled over they bridge the secondary channel, landed down in"
},
{
"start": 233.6,
"end": 239.2,
"text": " the main channel and carried across the floodplain. When we get high water events next winter the"
},
{
"start": 239.2,
"end": 244.11999999999998,
"text": " water is going to come down this main channel, get kicked out of the main channel by these three"
},
{
"start": 244.11999999999998,
"end": 248.39999999999998,
"text": " pieces of large wood we just added and add habitat over there on the floodplain."
},
{
"start": 248.4,
"end": 253.68,
"text": " Some people come out here and say oh this is the most beautiful stream I've ever seen but"
},
{
"start": 253.68,
"end": 260.04,
"text": " when you're looking at it from a fish's eye it's a very simple habitat and so using limited"
},
{
"start": 260.04,
"end": 267.24,
"text": " resources and the challenges that come with that and going out here and creating to me what feels"
},
{
"start": 267.24,
"end": 275.08,
"text": " like a magical place for fish is just extremely rewarding. You know I love seeing the habitat and"
},
{
"start": 275.08,
"end": 279.4,
"text": " biological response that we get out of these projects. I mean one thing that's really unique"
},
{
"start": 279.4,
"end": 286.47999999999996,
"text": " about this is that applied restoration it's pretty good at going out there and getting the habitat"
},
{
"start": 286.47999999999996,
"end": 291.71999999999997,
"text": " response that that you want to get whether it's recruiting large wood, whether it's recruiting"
},
{
"start": 291.71999999999997,
"end": 298.2,
"text": " gravels. What's really neat about salmon and steel creek is that there's enough productivity"
},
{
"start": 298.2,
"end": 303.12,
"text": " in the salmon and steelhead that we'll open a side channel and weeks later it'll fill with"
},
{
"start": 303.12,
"end": 309.76,
"text": " juvenile fish. We'll create a main stem pool or a log jam on the main stem salmon, recruit gravels"
},
{
"start": 309.76,
"end": 313.92,
"text": " that winter and then the following spring we'll have winter steelhead spawning in it. So to"
},
{
"start": 313.92,
"end": 337.68,
"text": " immediately see that biological response is tremendously rewarding."
}
] |
T4_f-84ft_8 | Apple had a huge September, unveiling a highly anticipated smartwatch and two new iPhones that it quickly sold millions of. That's a tough act to follow, but it looks like Apple's going to have plenty of new products to unveil this month, too. Headlining Apple's event this Thursday will be an updated iPad Air. There aren't going to be any major changes, but you can expect to see it include a Touch ID fingerprint sensor and a faster processor. It may also be a touch thinner and lighter, and some are also expecting there to be anti-glare coating on its screen, which would make things easier to read in daylight. Oh, and there's a good chance you'll finally be able to get that gold iPad this year, too. We're also expecting a new iPad Mini. There actually haven't been a lot of reports about what Apple is working on, but it's pretty safe to expect that it'll get a similar set of updates. That means at least a Touch ID sensor and a faster processor, though it might not be quite as fast as the Air. Those new iPads should be running iOS 8.1, which will likely have at least a few changes to it. That includes the addition of Apple Pay, the wireless payment system that can be used with the iPhone 6, which is going to launch this month. Then there's Apple's other big news, the iMac. Apple is finally putting a high-resolution retina display on an iMac, and we're going to see the first of those on Thursday. No one's positive about the specifics, but a couple reports point to it having a 27-inch display with twice the resolution of the current model at that size, 5120x2880. The retina iMac will probably be Apple's top-of-the-line model, so don't expect to get this display at a bargain anytime soon. That iMac will also come running a new operating system, OS X Yosemite. Apple previewed Yosemite back in June, and now it's finally ready to be released. Yosemite's most striking change to OS X is a major visual overhaul that gives it a simple and colorful style, a lot like iOS. In fact, Yosemite's biggest features are all about bringing your Mac and iPhone closer together. Once you've got Yosemite installed, you'll be able to make calls and send and receive text messages from your Mac. You'll even be able to pick up writing an email or reading a document right where you left off on your phone or tablet. That may be it for big stories on Thursday, though there's definitely more coming down the road. Apple has two big projects that are supposed to be in the works for the near future, including a larger iPad and a MacBook Air with a Retina display, but those aren't expected until next year. It's always possible that Apple will update its iPod lineup, too, but the Touch actually got a price cut back in June, so that may be it for now. Still, that leaves Apple a lot to talk about, an iPad Air, an iPad Mini, a Retina iMac, and OS X Yosemite. The event starts Thursday at 1pm Eastern, 10am Pacific. We'll be reporting from it live, so be sure to head over to The Verge for all the news. | [
{
"start": 0,
"end": 6,
"text": " Apple had a huge September, unveiling a highly anticipated smartwatch and two new iPhones"
},
{
"start": 6,
"end": 7.6000000000000005,
"text": " that it quickly sold millions of."
},
{
"start": 7.6000000000000005,
"end": 10.8,
"text": " That's a tough act to follow, but it looks like Apple's going to have plenty of new"
},
{
"start": 10.8,
"end": 17.12,
"text": " products to unveil this month, too."
},
{
"start": 17.12,
"end": 20.36,
"text": " Headlining Apple's event this Thursday will be an updated iPad Air."
},
{
"start": 20.36,
"end": 23.34,
"text": " There aren't going to be any major changes, but you can expect to see it include a Touch"
},
{
"start": 23.34,
"end": 25.96,
"text": " ID fingerprint sensor and a faster processor."
},
{
"start": 25.96,
"end": 30.48,
"text": " It may also be a touch thinner and lighter, and some are also expecting there to be anti-glare"
},
{
"start": 30.48,
"end": 33.8,
"text": " coating on its screen, which would make things easier to read in daylight."
},
{
"start": 33.8,
"end": 38.68,
"text": " Oh, and there's a good chance you'll finally be able to get that gold iPad this year, too."
},
{
"start": 38.68,
"end": 41,
"text": " We're also expecting a new iPad Mini."
},
{
"start": 41,
"end": 44.36,
"text": " There actually haven't been a lot of reports about what Apple is working on, but it's"
},
{
"start": 44.36,
"end": 47.519999999999996,
"text": " pretty safe to expect that it'll get a similar set of updates."
},
{
"start": 47.519999999999996,
"end": 51.6,
"text": " That means at least a Touch ID sensor and a faster processor, though it might not be"
},
{
"start": 51.6,
"end": 53.64,
"text": " quite as fast as the Air."
},
{
"start": 53.64,
"end": 57.68,
"text": " Those new iPads should be running iOS 8.1, which will likely have at least a few changes"
},
{
"start": 57.68,
"end": 58.8,
"text": " to it."
},
{
"start": 58.8,
"end": 62.24,
"text": " That includes the addition of Apple Pay, the wireless payment system that can be used with"
},
{
"start": 62.24,
"end": 65.72,
"text": " the iPhone 6, which is going to launch this month."
},
{
"start": 65.72,
"end": 70.82,
"text": " Then there's Apple's other big news, the iMac."
},
{
"start": 70.82,
"end": 74.52,
"text": " Apple is finally putting a high-resolution retina display on an iMac, and we're going"
},
{
"start": 74.52,
"end": 76.68,
"text": " to see the first of those on Thursday."
},
{
"start": 76.68,
"end": 80.8,
"text": " No one's positive about the specifics, but a couple reports point to it having a 27-inch"
},
{
"start": 80.8,
"end": 86.88,
"text": " display with twice the resolution of the current model at that size, 5120x2880."
},
{
"start": 86.88,
"end": 91.08,
"text": " The retina iMac will probably be Apple's top-of-the-line model, so don't expect to get this display"
},
{
"start": 91.08,
"end": 94,
"text": " at a bargain anytime soon."
},
{
"start": 94,
"end": 98.34,
"text": " That iMac will also come running a new operating system, OS X Yosemite."
},
{
"start": 98.34,
"end": 103.36,
"text": " Apple previewed Yosemite back in June, and now it's finally ready to be released."
},
{
"start": 103.36,
"end": 107.3,
"text": " Yosemite's most striking change to OS X is a major visual overhaul that gives it a simple"
},
{
"start": 107.3,
"end": 110.96,
"text": " and colorful style, a lot like iOS."
},
{
"start": 110.96,
"end": 116.6,
"text": " In fact, Yosemite's biggest features are all about bringing your Mac and iPhone closer"
},
{
"start": 116.6,
"end": 117.84,
"text": " together."
},
{
"start": 117.84,
"end": 121.08,
"text": " Once you've got Yosemite installed, you'll be able to make calls and send and receive"
},
{
"start": 121.08,
"end": 123.12,
"text": " text messages from your Mac."
},
{
"start": 123.12,
"end": 125.96,
"text": " You'll even be able to pick up writing an email or reading a document right where you"
},
{
"start": 125.96,
"end": 128.24,
"text": " left off on your phone or tablet."
},
{
"start": 128.24,
"end": 131.4,
"text": " That may be it for big stories on Thursday, though there's definitely more coming down"
},
{
"start": 131.4,
"end": 133.96,
"text": " the road."
},
{
"start": 133.96,
"end": 137.6,
"text": " Apple has two big projects that are supposed to be in the works for the near future, including"
},
{
"start": 137.6,
"end": 141.76000000000002,
"text": " a larger iPad and a MacBook Air with a Retina display, but those aren't expected until"
},
{
"start": 141.76000000000002,
"end": 144.76000000000002,
"text": " next year."
},
{
"start": 144.76000000000002,
"end": 148.4,
"text": " It's always possible that Apple will update its iPod lineup, too, but the Touch actually"
},
{
"start": 148.4,
"end": 151.4,
"text": " got a price cut back in June, so that may be it for now."
},
{
"start": 151.4,
"end": 156.8,
"text": " Still, that leaves Apple a lot to talk about, an iPad Air, an iPad Mini, a Retina iMac,"
},
{
"start": 156.8,
"end": 158.52,
"text": " and OS X Yosemite."
},
{
"start": 158.52,
"end": 161.84,
"text": " The event starts Thursday at 1pm Eastern, 10am Pacific."
},
{
"start": 161.84,
"end": 164.92000000000002,
"text": " We'll be reporting from it live, so be sure to head over to The Verge for all the news."
}
] |
B_hSJ8S-fO0 | No company has bet more and more often on big phones than Samsung. Lots of people have said Samsung was crazy, including me, but the Note sold millions. But now everyone makes big phones. So here's Samsung's answer to all the copycats, its attempt to level up again now that big is the new normal. This is the Samsung Galaxy Note 4. The Note 4 is all about restraint, actually, which is a strange thing to say about a phone with a 5.7-inch screen. But it's true. It's about doing a few things really well and worrying a little less about the rest. The first of those things is the hardware, which Samsung completely overhauled for this device. There's a sharp, chamfered metal frame rather than the rounded plastic or odd faux leather of past models. Like the Galaxy Alpha, it's a huge improvement. It's sharp and square, more like the iPhone 5s than the rounded iPhone 6 Plus, which makes it not quite as comfortable to hold, but it looks and feels great. The cheap plastic era might finally be over. The Note 4, in case you forgot what a Galaxy Note is, is huge. Huge enough to be basically unusable in one hand. A couple of software tweaks make it a little easier to wield in one hand, like a mode that just shrinks the whole screen into the bottom corner or the clever side key panel that makes finding the home button easier. But no matter what you do, this phone is still gigantic. Big phone means big screen, though, and Samsung delivers as always. Here it's a 5.7-inch 2560 by 1440 screen, which is about the densest and richest screen you'll find on any smartphone on Earth. OLED displays like this one have come a long way, even in the last year or so. This screen has accurate and clear colors, not like the overly vivid and saturated Note 3. The screen still pops, but this time because it's so bright and so crisp, everything just looks great. There are some oddities with the viewing angles, like when white turns a bit to pink if you look at it from the side, but the Note 4's screen is generally as good as it could be. For all its hardware improvements, though, the Note 4's greatest achievement is that it is massively powerful and totally customizable, but for the most part doesn't feel overwhelming or confusing. When you pull the S Pen stylus out of the bottom right corner, you get a few options for what you can do. Take a note, draw on a screenshot, and so on. And it's more sensitive and better for those things. But you can also use the pen to just navigate around the device, to highlight text or manipulate Samsung's really handy multi-window multitasking. Samsung is ever so slowly learning how to remove and hide features, how to make something complicated feel simple. A lot of menu options are hidden now, so you can find them if you want, but they won't get in the way for everyone else. Some of the less used features are hidden behind those three dotted menus, and everything just feels much cleaner. But the phone still bloops and makes weird water sounds all the time, and there are still so many settings that Samsung needs four tabs to display them all. Just still too much going on all the time. Samsung really is thinking along the right lines here, and it's made real progress, but it has work left to do. The best implementation of all this so far is in the 16 megapixel camera. The app has been radically simplified, so you only see a couple of buttons at a time, but there's still a lot you can do here. You can, for instance, tap your finger on the heart rate monitor and take a selfie. Or you can take a wide angle selfie. Or you can yell cheese and it'll take a selfie. Or you can take a selfie with the rear camera. But if you just want to point your phone at your face and take a picture, there's nothing getting in your way. It takes great pictures and shoots great video up to 4K or in 240 frames per second slow motion or in fast motion or in whatever else you can think of. The Note always gets Samsung's latest and greatest hardware, and it shows here. The Note 4 is incredibly fast, smooth, and easy to use. I had basically zero performance issues. And even with that fast processor and such an insanely high-res screen, the battery is pretty great. I got two days of light use or a day and a half of heavy use. I could stream music and podcasts, tweet and take pictures, and browse the web and tool around with the S Pen, and it would still last 36 hours. And if you're in a pinch, there's the ultra power saving mode, which basically turns off everything except texting, phone calls, and email. You basically have a phone from 2002, but it turns 10% of battery into hours and hours of battery life. The Note 4 is, in almost every way, a huge step in the right direction for Samsung. It's nice looking, it's well built, it's fast and powerful, and maybe most importantly, it's a phone almost anyone will be able to figure out how to use. But this is still, to some extent, a niche device. The S Pen isn't for everyone, neither is the sheer size of this thing, and neither Android nor TouchWiz is intuitive enough to really challenge the iPhone 6 Plus as the big phone that's the easiest to figure out. The Note 4 is the most capable big phone on the planet, but it's not the most usable yet. But the Note's always been for power users. This is the best Note ever, and it's just a really excellent smartphone. But it makes me wonder about the Galaxy S6, or whatever it'll be called. If that can be the everyman device to the Note 4's productivity powerhouse, Samsung's going to end up with a line of metallic, powerful, simple smartphones that is really hard to beat, as long as they get those water sounds figured out. | [
{
"start": 0,
"end": 5.2,
"text": " No company has bet more and more often on big phones than Samsung."
},
{
"start": 5.2,
"end": 9.22,
"text": " Lots of people have said Samsung was crazy, including me, but the Note sold millions."
},
{
"start": 9.22,
"end": 10.94,
"text": " But now everyone makes big phones."
},
{
"start": 10.94,
"end": 15.26,
"text": " So here's Samsung's answer to all the copycats, its attempt to level up again now that big"
},
{
"start": 15.26,
"end": 16.66,
"text": " is the new normal."
},
{
"start": 16.66,
"end": 21.240000000000002,
"text": " This is the Samsung Galaxy Note 4."
},
{
"start": 21.240000000000002,
"end": 24.92,
"text": " The Note 4 is all about restraint, actually, which is a strange thing to say about a phone"
},
{
"start": 24.92,
"end": 26.8,
"text": " with a 5.7-inch screen."
},
{
"start": 26.8,
"end": 27.8,
"text": " But it's true."
},
{
"start": 27.8,
"end": 32.52,
"text": " It's about doing a few things really well and worrying a little less about the rest."
},
{
"start": 32.52,
"end": 36,
"text": " The first of those things is the hardware, which Samsung completely overhauled for this"
},
{
"start": 36,
"end": 37,
"text": " device."
},
{
"start": 37,
"end": 41.28,
"text": " There's a sharp, chamfered metal frame rather than the rounded plastic or odd faux leather"
},
{
"start": 41.28,
"end": 42.760000000000005,
"text": " of past models."
},
{
"start": 42.760000000000005,
"end": 45.400000000000006,
"text": " Like the Galaxy Alpha, it's a huge improvement."
},
{
"start": 45.400000000000006,
"end": 49.92,
"text": " It's sharp and square, more like the iPhone 5s than the rounded iPhone 6 Plus, which makes"
},
{
"start": 49.92,
"end": 53.6,
"text": " it not quite as comfortable to hold, but it looks and feels great."
},
{
"start": 53.6,
"end": 56.6,
"text": " The cheap plastic era might finally be over."
},
{
"start": 56.6,
"end": 60,
"text": " The Note 4, in case you forgot what a Galaxy Note is, is huge."
},
{
"start": 60,
"end": 62.56,
"text": " Huge enough to be basically unusable in one hand."
},
{
"start": 62.56,
"end": 66.4,
"text": " A couple of software tweaks make it a little easier to wield in one hand, like a mode that"
},
{
"start": 66.4,
"end": 70.6,
"text": " just shrinks the whole screen into the bottom corner or the clever side key panel that makes"
},
{
"start": 70.6,
"end": 72.4,
"text": " finding the home button easier."
},
{
"start": 72.4,
"end": 75.84,
"text": " But no matter what you do, this phone is still gigantic."
},
{
"start": 75.84,
"end": 79.52000000000001,
"text": " Big phone means big screen, though, and Samsung delivers as always."
},
{
"start": 79.52000000000001,
"end": 84.88,
"text": " Here it's a 5.7-inch 2560 by 1440 screen, which is about the densest and richest screen"
},
{
"start": 84.88,
"end": 87.16,
"text": " you'll find on any smartphone on Earth."
},
{
"start": 87.16,
"end": 91.28,
"text": " OLED displays like this one have come a long way, even in the last year or so."
},
{
"start": 91.28,
"end": 95.28,
"text": " This screen has accurate and clear colors, not like the overly vivid and saturated Note"
},
{
"start": 95.28,
"end": 96.28,
"text": " 3."
},
{
"start": 96.28,
"end": 100.19999999999999,
"text": " The screen still pops, but this time because it's so bright and so crisp, everything just"
},
{
"start": 100.19999999999999,
"end": 101.39999999999999,
"text": " looks great."
},
{
"start": 101.39999999999999,
"end": 105.02,
"text": " There are some oddities with the viewing angles, like when white turns a bit to pink if you"
},
{
"start": 105.02,
"end": 109.28,
"text": " look at it from the side, but the Note 4's screen is generally as good as it could be."
},
{
"start": 109.28,
"end": 112.44,
"text": " For all its hardware improvements, though, the Note 4's greatest achievement is that"
},
{
"start": 112.44,
"end": 117.6,
"text": " it is massively powerful and totally customizable, but for the most part doesn't feel overwhelming"
},
{
"start": 117.6,
"end": 118.78,
"text": " or confusing."
},
{
"start": 118.78,
"end": 121.92,
"text": " When you pull the S Pen stylus out of the bottom right corner, you get a few options"
},
{
"start": 121.92,
"end": 122.96,
"text": " for what you can do."
},
{
"start": 122.96,
"end": 125.12,
"text": " Take a note, draw on a screenshot, and so on."
},
{
"start": 125.12,
"end": 127.24,
"text": " And it's more sensitive and better for those things."
},
{
"start": 127.24,
"end": 131.56,
"text": " But you can also use the pen to just navigate around the device, to highlight text or manipulate"
},
{
"start": 131.56,
"end": 134.92,
"text": " Samsung's really handy multi-window multitasking."
},
{
"start": 134.92,
"end": 138.64,
"text": " Samsung is ever so slowly learning how to remove and hide features, how to make something"
},
{
"start": 138.64,
"end": 140.64,
"text": " complicated feel simple."
},
{
"start": 140.64,
"end": 143.92,
"text": " A lot of menu options are hidden now, so you can find them if you want, but they won't"
},
{
"start": 143.92,
"end": 145.83999999999997,
"text": " get in the way for everyone else."
},
{
"start": 145.83999999999997,
"end": 149.55999999999997,
"text": " Some of the less used features are hidden behind those three dotted menus, and everything"
},
{
"start": 149.55999999999997,
"end": 151.27999999999997,
"text": " just feels much cleaner."
},
{
"start": 151.27999999999997,
"end": 154.88,
"text": " But the phone still bloops and makes weird water sounds all the time, and there are still"
},
{
"start": 154.88,
"end": 158.27999999999997,
"text": " so many settings that Samsung needs four tabs to display them all."
},
{
"start": 158.27999999999997,
"end": 160.88,
"text": " Just still too much going on all the time."
},
{
"start": 160.88,
"end": 164.35999999999999,
"text": " Samsung really is thinking along the right lines here, and it's made real progress,"
},
{
"start": 164.35999999999999,
"end": 165.88,
"text": " but it has work left to do."
},
{
"start": 165.88,
"end": 169.39999999999998,
"text": " The best implementation of all this so far is in the 16 megapixel camera."
},
{
"start": 169.4,
"end": 173.46,
"text": " The app has been radically simplified, so you only see a couple of buttons at a time,"
},
{
"start": 173.46,
"end": 175.58,
"text": " but there's still a lot you can do here."
},
{
"start": 175.58,
"end": 179.36,
"text": " You can, for instance, tap your finger on the heart rate monitor and take a selfie."
},
{
"start": 179.36,
"end": 181.20000000000002,
"text": " Or you can take a wide angle selfie."
},
{
"start": 181.20000000000002,
"end": 183.64000000000001,
"text": " Or you can yell cheese and it'll take a selfie."
},
{
"start": 183.64000000000001,
"end": 185.76,
"text": " Or you can take a selfie with the rear camera."
},
{
"start": 185.76,
"end": 189,
"text": " But if you just want to point your phone at your face and take a picture, there's nothing"
},
{
"start": 189,
"end": 190.4,
"text": " getting in your way."
},
{
"start": 190.4,
"end": 195.44,
"text": " It takes great pictures and shoots great video up to 4K or in 240 frames per second slow"
},
{
"start": 195.44,
"end": 198.88,
"text": " motion or in fast motion or in whatever else you can think of."
},
{
"start": 198.88,
"end": 202.35999999999999,
"text": " The Note always gets Samsung's latest and greatest hardware, and it shows here."
},
{
"start": 202.35999999999999,
"end": 205.12,
"text": " The Note 4 is incredibly fast, smooth, and easy to use."
},
{
"start": 205.12,
"end": 207.64,
"text": " I had basically zero performance issues."
},
{
"start": 207.64,
"end": 211.76,
"text": " And even with that fast processor and such an insanely high-res screen, the battery is"
},
{
"start": 211.76,
"end": 213,
"text": " pretty great."
},
{
"start": 213,
"end": 216.48,
"text": " I got two days of light use or a day and a half of heavy use."
},
{
"start": 216.48,
"end": 220.24,
"text": " I could stream music and podcasts, tweet and take pictures, and browse the web and tool"
},
{
"start": 220.24,
"end": 223.51999999999998,
"text": " around with the S Pen, and it would still last 36 hours."
},
{
"start": 223.51999999999998,
"end": 227.24,
"text": " And if you're in a pinch, there's the ultra power saving mode, which basically turns off"
},
{
"start": 227.24,
"end": 229.68,
"text": " everything except texting, phone calls, and email."
},
{
"start": 229.68,
"end": 233.76000000000002,
"text": " You basically have a phone from 2002, but it turns 10% of battery into hours and hours"
},
{
"start": 233.76000000000002,
"end": 234.92000000000002,
"text": " of battery life."
},
{
"start": 234.92000000000002,
"end": 239.24,
"text": " The Note 4 is, in almost every way, a huge step in the right direction for Samsung."
},
{
"start": 239.24,
"end": 243.64000000000001,
"text": " It's nice looking, it's well built, it's fast and powerful, and maybe most importantly,"
},
{
"start": 243.64000000000001,
"end": 247.24,
"text": " it's a phone almost anyone will be able to figure out how to use."
},
{
"start": 247.24,
"end": 249.78,
"text": " But this is still, to some extent, a niche device."
},
{
"start": 249.78,
"end": 253.68,
"text": " The S Pen isn't for everyone, neither is the sheer size of this thing, and neither Android"
},
{
"start": 253.68,
"end": 258.08,
"text": " nor TouchWiz is intuitive enough to really challenge the iPhone 6 Plus as the big phone"
},
{
"start": 258.08,
"end": 259.7,
"text": " that's the easiest to figure out."
},
{
"start": 259.7,
"end": 263.48,
"text": " The Note 4 is the most capable big phone on the planet, but it's not the most usable yet."
},
{
"start": 263.48,
"end": 265.66,
"text": " But the Note's always been for power users."
},
{
"start": 265.66,
"end": 269.2,
"text": " This is the best Note ever, and it's just a really excellent smartphone."
},
{
"start": 269.2,
"end": 272.42,
"text": " But it makes me wonder about the Galaxy S6, or whatever it'll be called."
},
{
"start": 272.42,
"end": 276.6,
"text": " If that can be the everyman device to the Note 4's productivity powerhouse, Samsung's"
},
{
"start": 276.6,
"end": 280.64,
"text": " going to end up with a line of metallic, powerful, simple smartphones that is really hard to"
},
{
"start": 280.64,
"end": 283.84,
"text": " beat, as long as they get those water sounds figured out."
}
] |
xj8hK81wwl0 | Rollo, answer the door. The friendly robotic butler is a staple of sci-fi films, but it's still far from a mainstream reality. Although today, a French startup, Keker, is unveiling its vision for the ideal at-home bot. The unit has a built-in projector that aims to make any wall in your home the best screen in the house for a film, a game, or digital art. It also has a six-speaker array with a subwoofer underneath to provide music wherever needed without clutter. It started off mainly with entertainment, TVs, music, web content, games, and we added security features where you can remotely access the camera and move the device inside your home in real time with data like temperature, CO2 level, etc. And I guess the final aspect that is really kind of key now is decoration, digital art, and trying to turn any surface into a screen, which makes a home a lot more interactive, and that's really exciting. To me, it's more like a computer. A robot is a bit kind of narrow, and it's more like trying to bring computing to a different level and giving it mobility. That could make it the definition of a robot, but it's definitely not how I see this product. I think it's more an evolution of the computer as opposed to robots. So the first thing it does when you buy it and turn it on, it's like a little cat. It will just go around your house, and it will create its own map, and it will actually understand what walls are or what is furniture and how each particular room is connected to each other. It will know your house, so you'll tell it to go to the bedroom, to the bathroom, and wherever it is, it will go to that particular location just pressing, you know, go to the bedroom, it will just go, and you don't have to do it yourself. You know, it could be something that wakes you up in the morning. It can be a device that can play with a cat and look at it during the day and give you reports of what it's doing. It can be about home decoration. For example, the camera definitely could think of working with Oculus types of devices where you could see inside the screen your 360 camera and make it move at the same time and being able to check everything that goes around. The possibilities are really exciting. We also hope for developers to participate in leveraging the fact that it's a device that moves, a device that has a projected image and a 360 camera, and we hope they'll make amazingly cool new apps. The initial 21st units will be at $1,990, so just under $2,000. Eventually, the retail price is going to be a little higher, probably around $4,000 or $5,000. And the idea is that it would replace a big screen TV, a projector, and maybe some speakers if it's going to cost me $4,000 to $5,000. Yeah, I think instead of having everything fixed devices everywhere, this could give you the ability to have one device that creates the same atmosphere in any room without having to have tons of fixed devices everywhere. So I think financially it's actually quite interesting. Every new type of device has had its interaction revolution. The phone with a touch interface, the computer with a mouse, and this, I think it will be even something else. | [
{
"start": 0,
"end": 11.52,
"text": " Rollo, answer the door."
},
{
"start": 11.52,
"end": 17.080000000000002,
"text": " The friendly robotic butler is a staple of sci-fi films, but it's still far from a mainstream"
},
{
"start": 17.080000000000002,
"end": 18.44,
"text": " reality."
},
{
"start": 18.44,
"end": 23.04,
"text": " Although today, a French startup, Keker, is unveiling its vision for the ideal at-home"
},
{
"start": 23.04,
"end": 27.92,
"text": " bot."
},
{
"start": 27.92,
"end": 31.92,
"text": " The unit has a built-in projector that aims to make any wall in your home the best screen"
},
{
"start": 31.92,
"end": 35.2,
"text": " in the house for a film, a game, or digital art."
},
{
"start": 35.2,
"end": 40.760000000000005,
"text": " It also has a six-speaker array with a subwoofer underneath to provide music wherever needed"
},
{
"start": 40.760000000000005,
"end": 43.32,
"text": " without clutter."
},
{
"start": 43.32,
"end": 53.040000000000006,
"text": " It started off mainly with entertainment, TVs, music, web content, games, and we added"
},
{
"start": 53.040000000000006,
"end": 57.480000000000004,
"text": " security features where you can remotely access the camera and move the device inside your"
},
{
"start": 57.48,
"end": 63.279999999999994,
"text": " home in real time with data like temperature, CO2 level, etc."
},
{
"start": 63.279999999999994,
"end": 70.16,
"text": " And I guess the final aspect that is really kind of key now is decoration, digital art,"
},
{
"start": 70.16,
"end": 75.4,
"text": " and trying to turn any surface into a screen, which makes a home a lot more interactive,"
},
{
"start": 75.4,
"end": 76.9,
"text": " and that's really exciting."
},
{
"start": 76.9,
"end": 79.12,
"text": " To me, it's more like a computer."
},
{
"start": 79.12,
"end": 84.96,
"text": " A robot is a bit kind of narrow, and it's more like trying to bring computing to a different"
},
{
"start": 84.96,
"end": 88.32,
"text": " level and giving it mobility."
},
{
"start": 88.32,
"end": 94.67999999999999,
"text": " That could make it the definition of a robot, but it's definitely not how I see this product."
},
{
"start": 94.67999999999999,
"end": 101.24,
"text": " I think it's more an evolution of the computer as opposed to robots."
},
{
"start": 101.24,
"end": 105.88,
"text": " So the first thing it does when you buy it and turn it on, it's like a little cat."
},
{
"start": 105.88,
"end": 111.16,
"text": " It will just go around your house, and it will create its own map, and it will actually"
},
{
"start": 111.16,
"end": 117.56,
"text": " understand what walls are or what is furniture and how each particular room is connected"
},
{
"start": 117.56,
"end": 118.56,
"text": " to each other."
},
{
"start": 118.56,
"end": 122.96,
"text": " It will know your house, so you'll tell it to go to the bedroom, to the bathroom, and"
},
{
"start": 122.96,
"end": 127.84,
"text": " wherever it is, it will go to that particular location just pressing, you know, go to the"
},
{
"start": 127.84,
"end": 130.96,
"text": " bedroom, it will just go, and you don't have to do it yourself."
},
{
"start": 130.96,
"end": 134.68,
"text": " You know, it could be something that wakes you up in the morning."
},
{
"start": 134.68,
"end": 140.48,
"text": " It can be a device that can play with a cat and look at it during the day and give you"
},
{
"start": 140.48,
"end": 142.51999999999998,
"text": " reports of what it's doing."
},
{
"start": 142.51999999999998,
"end": 144.51999999999998,
"text": " It can be about home decoration."
},
{
"start": 144.51999999999998,
"end": 150.72,
"text": " For example, the camera definitely could think of working with Oculus types of devices where"
},
{
"start": 150.72,
"end": 158.48,
"text": " you could see inside the screen your 360 camera and make it move at the same time and being"
},
{
"start": 158.48,
"end": 161.28,
"text": " able to check everything that goes around."
},
{
"start": 161.28,
"end": 165.39999999999998,
"text": " The possibilities are really exciting."
},
{
"start": 165.4,
"end": 170.44,
"text": " We also hope for developers to participate in leveraging the fact that it's a device"
},
{
"start": 170.44,
"end": 176.28,
"text": " that moves, a device that has a projected image and a 360 camera, and we hope they'll"
},
{
"start": 176.28,
"end": 183.42000000000002,
"text": " make amazingly cool new apps."
},
{
"start": 183.42000000000002,
"end": 192.36,
"text": " The initial 21st units will be at $1,990, so just under $2,000."
},
{
"start": 192.36,
"end": 198.20000000000002,
"text": " Eventually, the retail price is going to be a little higher, probably around $4,000 or"
},
{
"start": 198.20000000000002,
"end": 199.20000000000002,
"text": " $5,000."
},
{
"start": 199.20000000000002,
"end": 205,
"text": " And the idea is that it would replace a big screen TV, a projector, and maybe some speakers"
},
{
"start": 205,
"end": 207.04000000000002,
"text": " if it's going to cost me $4,000 to $5,000."
},
{
"start": 207.04000000000002,
"end": 213.20000000000002,
"text": " Yeah, I think instead of having everything fixed devices everywhere, this could give"
},
{
"start": 213.20000000000002,
"end": 219.4,
"text": " you the ability to have one device that creates the same atmosphere in any room without having"
},
{
"start": 219.4,
"end": 222.84,
"text": " to have tons of fixed devices everywhere."
},
{
"start": 222.84,
"end": 228.36,
"text": " So I think financially it's actually quite interesting."
},
{
"start": 228.36,
"end": 233.42000000000002,
"text": " Every new type of device has had its interaction revolution."
},
{
"start": 233.42000000000002,
"end": 240.6,
"text": " The phone with a touch interface, the computer with a mouse, and this, I think it will be"
},
{
"start": 240.6,
"end": 249.68,
"text": " even something else."
}
] |
2F3MTCfgOUg | My name is Chris Plant and I'm going to tell you about the games that should be installed on every iPhone. Desert Golfing is a game about golfing in the desert. That might sound very simple because it is, at least for the first 18 holes. But then you realize by hole 19 and hole 20 and hole 100 and hole 200 and hole 300 that golfing in the desert is kind of meaningless. So are video games. And so is everything. So why is it fun? Well, on a very basic level, hitting a ball far away from you and into a hole is just really pleasing to your senses. I can't really describe it any other way. But then there's the mystery of it. What's going to happen on a hole 252? Will it be anything like 251? There are these slight tweaks and variations that gradually appear throughout the game and you can't help but wonder, does the desert ever end? Angry Birds is, well, very popular. You probably already have it installed on your iPhone. But if you don't and you've waited this long to play it, well, that's kind of awesome. Because in all the years since Angry Birds released, its company, Rovio, has been adding more and more features and levels to it for free. So right now, if you get Angry Birds for 99 cents, you're getting a pretty feature rich game full of levels and things to do and lots of pigs to hit. Because that's what you do in Angry Birds. You're a silly little bird, or birds, who gets thrown or catapulted at pigs. How this became the most popular game in the world for a brief period of time is beyond me. Listen, I know that Tiny Wings is going to look like a shrewd, calculated play at making a lot of cash off the Angry Birds phenomenon. But I assure you, it is not that. It's basically my meditation game. As a little cute bird, I go up and down on the same hills over and over again, collecting coins in speed until night comes and I fall asleep. When you think of Grand Theft Auto on iOS, you're probably going to think of Grand Theft Auto San Andreas or Grand Theft Auto Vice City, which were the two big games released on the PlayStation 2. I don't recommend that you play them with a touch screen. Instead, I recommend that you try Grand Theft Auto Chinatown Wars, which was actually developed for a mobile system, the Nintendo DS, and for a touch screen. It's a top down game, like the original two Grand Theft Auto games, and it's much easier to control. It's also very strange and violent and surreal. I don't really know how I got through the approval process for the App Store, which is usually more critical of these things. Stealing a car, stealing a car. The cops can't kill me. I'm a cop killer. Don't put that in the video. Super Hexagon is a reflex game, which is to say you have to have really good reflexes to play it. Or you have to be able to be trained to have really good reflexes. Maybe that's the better way to describe it, because you start out on an easy level trying to move a little triangle through a maze that is wrapping around you. It's kind of hard, and you get a little better and a little better, and things get a little faster and a little faster, until you're a freakish superhero who can move a triangle around a maze. Why do that? Why do anything? We talked about this. Video games, they don't really serve a purpose, and that's kind of what's magical about them. Game over. | [
{
"start": 0,
"end": 5.54,
"text": " My name is Chris Plant and I'm going to tell you about the games that should be installed"
},
{
"start": 5.54,
"end": 10.48,
"text": " on every iPhone."
},
{
"start": 10.48,
"end": 13.52,
"text": " Desert Golfing is a game about golfing in the desert."
},
{
"start": 13.52,
"end": 18.86,
"text": " That might sound very simple because it is, at least for the first 18 holes."
},
{
"start": 18.86,
"end": 26.6,
"text": " But then you realize by hole 19 and hole 20 and hole 100 and hole 200 and hole 300 that"
},
{
"start": 26.6,
"end": 29.16,
"text": " golfing in the desert is kind of meaningless."
},
{
"start": 29.16,
"end": 30.16,
"text": " So are video games."
},
{
"start": 30.16,
"end": 33.08,
"text": " And so is everything."
},
{
"start": 33.08,
"end": 34.08,
"text": " So why is it fun?"
},
{
"start": 34.08,
"end": 39.8,
"text": " Well, on a very basic level, hitting a ball far away from you and into a hole is just"
},
{
"start": 39.8,
"end": 42.4,
"text": " really pleasing to your senses."
},
{
"start": 42.4,
"end": 44.8,
"text": " I can't really describe it any other way."
},
{
"start": 44.8,
"end": 46.519999999999996,
"text": " But then there's the mystery of it."
},
{
"start": 46.519999999999996,
"end": 49.32,
"text": " What's going to happen on a hole 252?"
},
{
"start": 49.32,
"end": 51.400000000000006,
"text": " Will it be anything like 251?"
},
{
"start": 51.400000000000006,
"end": 55.16,
"text": " There are these slight tweaks and variations that gradually appear throughout the game"
},
{
"start": 55.16,
"end": 59,
"text": " and you can't help but wonder, does the desert ever end?"
},
{
"start": 59,
"end": 64.88,
"text": " Angry Birds is, well, very popular."
},
{
"start": 64.88,
"end": 67.72,
"text": " You probably already have it installed on your iPhone."
},
{
"start": 67.72,
"end": 72.96000000000001,
"text": " But if you don't and you've waited this long to play it, well, that's kind of awesome."
},
{
"start": 72.96000000000001,
"end": 78.18,
"text": " Because in all the years since Angry Birds released, its company, Rovio, has been adding"
},
{
"start": 78.18,
"end": 81.6,
"text": " more and more features and levels to it for free."
},
{
"start": 81.6,
"end": 87,
"text": " So right now, if you get Angry Birds for 99 cents, you're getting a pretty feature rich"
},
{
"start": 87,
"end": 92.16,
"text": " game full of levels and things to do and lots of pigs to hit."
},
{
"start": 92.16,
"end": 94,
"text": " Because that's what you do in Angry Birds."
},
{
"start": 94,
"end": 100.72,
"text": " You're a silly little bird, or birds, who gets thrown or catapulted at pigs."
},
{
"start": 100.72,
"end": 105.68,
"text": " How this became the most popular game in the world for a brief period of time is beyond"
},
{
"start": 105.68,
"end": 107.68,
"text": " me."
},
{
"start": 107.68,
"end": 115.12,
"text": " Listen, I know that Tiny Wings is going to look like a shrewd, calculated play at making"
},
{
"start": 115.12,
"end": 117.32000000000001,
"text": " a lot of cash off the Angry Birds phenomenon."
},
{
"start": 117.32000000000001,
"end": 120.52000000000001,
"text": " But I assure you, it is not that."
},
{
"start": 120.52000000000001,
"end": 123,
"text": " It's basically my meditation game."
},
{
"start": 123,
"end": 131.12,
"text": " As a little cute bird, I go up and down on the same hills over and over again, collecting"
},
{
"start": 131.12,
"end": 140.12,
"text": " coins in speed until night comes and I fall asleep."
},
{
"start": 140.12,
"end": 143.84,
"text": " When you think of Grand Theft Auto on iOS, you're probably going to think of Grand Theft"
},
{
"start": 143.84,
"end": 148.64000000000001,
"text": " Auto San Andreas or Grand Theft Auto Vice City, which were the two big games released"
},
{
"start": 148.64000000000001,
"end": 150.28,
"text": " on the PlayStation 2."
},
{
"start": 150.28,
"end": 152.92000000000002,
"text": " I don't recommend that you play them with a touch screen."
},
{
"start": 152.92000000000002,
"end": 158.36,
"text": " Instead, I recommend that you try Grand Theft Auto Chinatown Wars, which was actually developed"
},
{
"start": 158.36,
"end": 162,
"text": " for a mobile system, the Nintendo DS, and for a touch screen."
},
{
"start": 162,
"end": 167.4,
"text": " It's a top down game, like the original two Grand Theft Auto games, and it's much easier"
},
{
"start": 167.4,
"end": 168.64000000000001,
"text": " to control."
},
{
"start": 168.64000000000001,
"end": 172.76,
"text": " It's also very strange and violent and surreal."
},
{
"start": 172.76,
"end": 176.84,
"text": " I don't really know how I got through the approval process for the App Store, which"
},
{
"start": 176.84,
"end": 180.39999999999998,
"text": " is usually more critical of these things."
},
{
"start": 180.39999999999998,
"end": 183.84,
"text": " Stealing a car, stealing a car."
},
{
"start": 183.84,
"end": 185.95999999999998,
"text": " The cops can't kill me."
},
{
"start": 185.95999999999998,
"end": 188.12,
"text": " I'm a cop killer."
},
{
"start": 188.12,
"end": 191.35999999999999,
"text": " Don't put that in the video."
},
{
"start": 191.35999999999999,
"end": 196.84,
"text": " Super Hexagon is a reflex game, which is to say you have to have really good reflexes"
},
{
"start": 196.84,
"end": 197.88,
"text": " to play it."
},
{
"start": 197.88,
"end": 201.88,
"text": " Or you have to be able to be trained to have really good reflexes."
},
{
"start": 201.88,
"end": 206.4,
"text": " Maybe that's the better way to describe it, because you start out on an easy level trying"
},
{
"start": 206.4,
"end": 211.12,
"text": " to move a little triangle through a maze that is wrapping around you."
},
{
"start": 211.12,
"end": 217.16,
"text": " It's kind of hard, and you get a little better and a little better, and things get a little"
},
{
"start": 217.16,
"end": 223.92,
"text": " faster and a little faster, until you're a freakish superhero who can move a triangle"
},
{
"start": 223.92,
"end": 225.8,
"text": " around a maze."
},
{
"start": 225.8,
"end": 227.32,
"text": " Why do that?"
},
{
"start": 227.32,
"end": 229.24,
"text": " Why do anything?"
},
{
"start": 229.24,
"end": 231.07999999999998,
"text": " We talked about this."
},
{
"start": 231.08,
"end": 236.96,
"text": " Video games, they don't really serve a purpose, and that's kind of what's magical about them."
},
{
"start": 236.96,
"end": 263.68,
"text": " Game over."
}
] |
jegLX-t2ZQo | It's Tuesday, April 2nd, 2013. What is it? I'm Ross Miller. He's Ross Miller, and this is 90 Seconds on the Verge. The new iPhone may be coming sooner than you think. The Wall Street Journal reports that Apple will start production on its latest smartphone in the coming months, setting it up for a possible summer launch. It's said to be similar in size and shape to the current iPhone, which means, as expected, we're probably in for an iPhone 5S. So once again, summer preview, it's Samsung versus Apple. A former Windows Phone evangelist is now Amazon's new mysterious hire. According to his LinkedIn profile, Charlie Kindle has joined the company as director of, quote, something secret. While at Microsoft, Kindle worked with developers to promote the Windows Phone platform. Someone with Charlie Kindle's expertise could help the company be that much more effective in building out its app ecosystem. As for specifics, Kindle says he's building a new team and going after a, quote, totally new area for Amazon. We know it. Space guns. Finally, Vine has joined the proud paternity of services to receive DMCA takedown notices from Prince. In March, the artist's record label asked Twitter to take down eight different Vine clips that featured his music, for a grand total of about 48 seconds. Prince has been particularly antagonistic to digital services, sending numerous DMCA requests to keep his music off of YouTube. And this is what it sounds like when Prince takes you down. And that's it for today's top stories. Join us tomorrow. We'll definitively answer the age-old question, two cubes of sugar or three? I think we're running out of ideas. | [
{
"start": 0,
"end": 3,
"text": " It's Tuesday, April 2nd, 2013."
},
{
"start": 3,
"end": 4,
"text": " What is it?"
},
{
"start": 4,
"end": 5,
"text": " I'm Ross Miller."
},
{
"start": 5,
"end": 8,
"text": " He's Ross Miller, and this is 90 Seconds on the Verge."
},
{
"start": 8,
"end": 10,
"text": " The new iPhone may be coming sooner than you think."
},
{
"start": 10,
"end": 15,
"text": " The Wall Street Journal reports that Apple will start production on its latest smartphone in the coming months,"
},
{
"start": 15,
"end": 17,
"text": " setting it up for a possible summer launch."
},
{
"start": 17,
"end": 20,
"text": " It's said to be similar in size and shape to the current iPhone,"
},
{
"start": 20,
"end": 24,
"text": " which means, as expected, we're probably in for an iPhone 5S."
},
{
"start": 24,
"end": 27,
"text": " So once again, summer preview, it's Samsung versus Apple."
},
{
"start": 27,
"end": 31,
"text": " A former Windows Phone evangelist is now Amazon's new mysterious hire."
},
{
"start": 31,
"end": 37,
"text": " According to his LinkedIn profile, Charlie Kindle has joined the company as director of, quote, something secret."
},
{
"start": 37,
"end": 41,
"text": " While at Microsoft, Kindle worked with developers to promote the Windows Phone platform."
},
{
"start": 41,
"end": 47,
"text": " Someone with Charlie Kindle's expertise could help the company be that much more effective in building out its app ecosystem."
},
{
"start": 47,
"end": 52,
"text": " As for specifics, Kindle says he's building a new team and going after a, quote, totally new area for Amazon."
},
{
"start": 52,
"end": 54,
"text": " We know it. Space guns."
},
{
"start": 54,
"end": 60,
"text": " Finally, Vine has joined the proud paternity of services to receive DMCA takedown notices from Prince."
},
{
"start": 60,
"end": 65,
"text": " In March, the artist's record label asked Twitter to take down eight different Vine clips that featured his music,"
},
{
"start": 65,
"end": 68,
"text": " for a grand total of about 48 seconds."
},
{
"start": 68,
"end": 71,
"text": " Prince has been particularly antagonistic to digital services,"
},
{
"start": 71,
"end": 74,
"text": " sending numerous DMCA requests to keep his music off of YouTube."
},
{
"start": 74,
"end": 77,
"text": " And this is what it sounds like when Prince takes you down."
},
{
"start": 80,
"end": 82,
"text": " And that's it for today's top stories."
},
{
"start": 82,
"end": 85,
"text": " Join us tomorrow. We'll definitively answer the age-old question,"
},
{
"start": 85,
"end": 88,
"text": " two cubes of sugar or three?"
},
{
"start": 88,
"end": 113,
"text": " I think we're running out of ideas."
}
] |