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Example of Completed Scripts for Different Ad Frameworks :
- Podcasts:
1. Car Accident Help
If you’ve been in a car accident recently, this could change your life. Car accidents are extremely overwhelming and quite frankly, a pain in the a**. You're left with injuries, huge medical bills, and lost income from missing work. And then, there's another realization that you don't know how to navigate the settlement process. What you need is Car Accident Help. They connect you with a team of skilled attorneys who knew every twist and turn of the settlement process. With their expertise, they navigate the complexities, to ensure no detail is overlooked. The attorneys are by your side, guiding you on what to document and how to present it effectively to the insurance companies. They navigate the entire process ********with you********, so you don’t have to carry the burden alone.If you find yourself in a car accident, don't let the settlement process become another source of stress. Turn to Car Accident Help and get the compensation you rightfully deserve. Don't wait – head to [caraccidenthelp.org](http://caraccidenthelp.org/) now and let them carry the weight for you.
2. Javy Coffee
Additional Hooks :
- What’s the cheat code for actually meeting protein goals?
- Does anyone *********actually********* enjoy their protein shakes?
- How much money do you spend on your drive-through coffee everyday? Like seriously..
Script :
Alright, so remember those college days when you thought dropping $10 on a teeny-tiny cup of coffee was a genius move? I mean, if it cost that much, it had to be good, right? *It definitely wasn’t.* I stumbled across this coffee concentrate from Javy, and you guys…. it’s so good. It’s also so easy to make. If I can do it during those half-asleep mornings, literally anyone can. It takes me seconds in the morning, I add it to water or milk, and top it off with my favorite creamer - it’s the perfect morning pick-me-up. And their protein coffee? Game changing. I haaatee regular protein shakes, they’re so bland and chalky. But this? It's smooth, delicious, and packs a punch with 10 grams of protein. Like, who knew adulting could taste this good? I love drinking this in the morning before my workout, it helps me hit my protein goals while giving me long-lasting energy. I’m seriously in love with Javy, their coffee tastes so fresh, so rich, and saves me so much money and time. And as crazy as this sounds, I think I’m ditching coffee shops for good.
- Street Interview:
1. [caraccidenthelp.org](http://caraccidenthelp.org)
1. Questions to Ask :
1. "Have you ever been in a car accident?"
1. Ask them to give you a short rundown of what happened, as dramatically as possible.
2. "How many car accidents have you been in in your lifetime, be honest?"
1. “Now how many of those were your fault?”
3. “What would you do if you got a check in the mail for $200,000 after your accident?”
4. “What’s the first thing you think of when you get into a car accident?”
5. “Are you a bad driver?”
Questions to Ask a Group :
1. “Who’s the worst driver out of you (however many of them there are)?”
2. “Who’s most likely to total their car?”
3. “Who’s most likely to be the cause of an accident?”
2. [nostalgiakicks.com](http://nostalgiakicks.com)
1. *Question to ask:* “When you smell this candle what memory pops into your head?”
2. We wanna make a street interview game where we ask people if they can guess the name of the candle. You’ll get them to wear the eye mask, hold the candle, then smell and you will tell them 3 options (3 names you can choose any of the 6 [above](https://www.notion.so/1841dd1969774191b5db67c62767242e?pvs=21)) if they win, they get $1. If they guessed right you would say “double of nothing” and you give them another candle. If they didn't guess, they can try again, they have 5 more shots.
3. [nectarsleep.com](http://nectarsleep.com)
1. “Do you wanna have a sleepover?”
1. ”Yes. Like right here, right now!”
2. How important is good sleep to you?
**Ask 8-10 people the following question sequence:**
- *“Do you wanna get knocked out?”*
- *“I’m talking about sleep! How's your sleep been lately?”*
- “Do you want to try out a mattress that's gonna help you sleep better then ever?”
Bring them to the mattress and have them lay down on it. Either lay down next to them or just bend down to ask them the next question while they’re still on the mattress.
- “So what do you think?”
- “What if I told you this mattress starts at only $359”
- “Will you be checking Nectar out now?”
- Skit:
1. [caraccidenthelp.org](http://caraccidenthelp.org)
1. Person 1 (Car Insurance Guy): So we know that you have bills piling up, but unfortunately, we’re not able to give you any more money for your car accident. Person 2 : Are you serious? You barely gave me anything, I can’t possibly pay my bills with this?! Not to mention, this entire process has been such a hassle! Person 1 (Car Insurance Guy) I hear you… Honestly, you didn’t hear this from me, but you should check out [caraccidenthelp.org](http://caraccidenthelp.org). Person 2 : Hmm.. I’m listening… Person 1 (Car Insurance Guy) They help people who’ve been in car accidents get the compensation they deserve. Doesn’t matter if you were in a car, walking down the street, even in an uber. Person 2 : And I’d get more money??? Person 1 (Car Insurance Guy) Uhhh yeah! Some people have gotten fat checks, and I mean like hundreds of thousands of dollars in compensation. Person 2 : I’m sold, how do I get started? Person 1 (Car Insurance Guy) Go to [caraccidentshelp.org](http://caraccidentshelp.org) and fill out a quick form & you’ll immediately get a quote.
2. [https://sundayswagger.com](https://sundayswagger.com/?utm_source=google&utm_medium=paid&utm_campaign=15433844123&utm_content=129131898446&utm_term=sunday%20swagger&gadid=565633536236&gclid=Cj0KCQjwx5qoBhDyARIsAPbMagDprL_MDuxU5BfY9jjIKdm8bTZIIFpUklkeC7lZL4J20dAZxEAvG9QaAmXlEALw_wcB)
1. Hooks
Boring: It was probably this stupid lame outfit. I guess I can’t blame her.
SS: You’re probably right!
Boring: Crying then stops crying, lifts underarms, seems disgusted by the smell, and starts crying again.
SS: Why so down man? Life’s good!
2. Skit Script
Boring: Stupid stupid! (hitting head)
SS: Why so down man? Life's good!
Boring: Woah…first of all that shirt is insane. Second of all … I got ditched again. This time she didn’t even have the decency of making an excuse and told me I don't fit her “vibe” whatever that means.
SS: You know what buddy. I was you once. Sad, uncomfortable, sweaty, and boring. But ever since I started dressing up in these insanely stylish and comfortable polos, my game has been on like never before.
Boring- Polos?
SS: Yeh bro, Sunday Swagger polos. Look at me! This pattern, how could you resist me? The 4 way stretch factor (show off stretching), unmatched. (Lift arms)And absolutely no sweat stains. Plus they’re hecka affordable so I can afford to get my girl whatever she wants on the menu!
Boring- (Happier now) You’re right! I’m gonna get me some of these polos and call her up and tell her she made a huge friggin mistake and if she doesn’t take me back, I’ll be so mad…. I’ll cry in front of her door for hours till she lets me in.
SS: Okayyyy so yes on the Sunday Swagger polos but that's a negative on the crying at her door… lets get you some of those shirts and figure out a …different game plan.
Boring: Okay.
- Tiktok Style:
1. [https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan Ragan](https://app.foreplay.co/share/ads/CIGbhUbP3TGH3dFwMyag?user=Dan%20Ragan)
This 5 second paid ad uses a trending TikTok sound from a recent movie while showing a simple b-roll shot of the product (Peach Perfect Booty Builder) being stirred in a cup. The products jar is aesthetically placed next to it. The text centered in the middle of the screen uses the POV TikTok trend saying “POV: you finally get your hands on the viral creatine that grows your 🍑”
2. [https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan Ragan](https://app.foreplay.co/share/ads/87gNlP734fBJGBCurBKz?user=Dan%20Ragan)
This 8 second paid ad uses a trending TikTok sound while showing b-roll of the product (Peach Perfect Booty Builder) being prepared in a cup. Throughout the video, the process of making the Peach Perfect juice is shown with a starting scene of water being poured into a cup with the Peach Perfect powder in it, one scene of stirring the powder in the cup, and the last scene of the prepared creatine juice sitting next to the actual product. The text describes the creators shock of the product working as well as it actually does.
3. [https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan Ragan](https://app.foreplay.co/share/ads/m4hsQsaZyzDRdlii38yQ?user=Dan%20Ragan)
This 5 second paid ad uses a trending TikTok sound while showing one simple scene of the creator catching the product jar in her hands and zooming into the product label. The text uses the POV TikTok trend saying “POV: you just received Peach Perfect pre-workout”
4. [https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan Ragan](https://app.foreplay.co/share/ads/RguO8MiarYVtGwK5ukpG?user=Dan%20Ragan)
This 6 second paid ad uses a trending TikTok sound with one simple b-roll shot. This b-roll shot includes the Peach Perfect Booty Builder powder being stirred inside a glass while the product itself sits next to it with aesthetic camera angling. The text included says “Creatine doesn’t grow your glutes.”thus getting the attention of viewers with a negative hook.
5. [https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan Ragan](https://app.foreplay.co/share/ads/fpkAmCyiaevDdu7V6E4Q?user=Dan%20Ragan)
This 7 second paid ad uses trending music on TikTok with simple b-roll shots of the product and its packaging zoomed in, followed by the creator showing their results from using the product (Peach Perfect Booty Builder). The text uses the viral Tiktok POV trend saying “POV: you bought the viral protein juice + creatine”
6. [https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan Ragan](https://app.foreplay.co/share/ads/d2yKpgE5L6oGJe3qXCT1?user=Dan%20Ragan)
This 11 second paid ad uses trending music with b-roll shots of the creator showing off her results using the Peach Perfect Booty Builder followed by shots of the product and more shots of her results with it. The text shows the creator answering a common question she gets “everyone’s asking me how I got a dumpy while maintaining abs” therefore targeting the users pain point in the hook. Then she states that this product is how she gets her results to direct everyone to the solution.
7. [https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan Ragan](https://app.foreplay.co/share/ads/BJyoaFDlmjV6H8Rh0YZ8?user=Dan%20Ragan)
This simple 5 second paid ad uses a trending TikTok sound to educate viewers on the hook “2 things that grew my glutes”. It then shows the creator working out at a gym and describes her favorite exercise before noting that the 2nd thing that helped her with her pain point is the product “Peach Perfect Booty Builder”. A text overlay list of the benefits of this creatine based product pop up while b-roll of the creator holding the product is shown in the background.
8. [https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan Ragan](https://app.foreplay.co/share/ads/TZIWBy9jQon34MFdAxAQ?user=Dan%20Ragan)
This 27 second paid ad features the creator behind an AR green screen of the product advertised, Peach Perfect Booty Builder, for the entirety of the video. The angling of the creator is very organic in nature and not posed at all. The creator spends the video discussing her ultimate cheat code for creatine, being the product in question. She educates the viewers on facts about the ingredients as well as her own personal experience with the product before ending with an organic sounding CTA stating “you need to try it out!”
- Scripted Testimonial:
Example 1:
- Huppy
1. This is the toothpaste I've introduced to all my friends, and now they can't stop raving about it. Meet Huppy's zero waste toothpaste tablets. *(hold up product)* They're a natural, eco-friendly alternative that doesn't have the harsh chemicals like most toothpastes. There's a natural freshness to them, and they're crafted with ingredients to naturally whiten and strengthen your enamel. Honestly, I’ve made it a staple in my daily routine because it's made brushing my teeth so much easier, plus, I know I’m not putting more plastic tubes into our oceans. Instead of that messy gel, it’s a small tablet that reduces the mess and time it takes to brush. It’s toothpaste, but it’s waayyy better. And word's gotten out, and they've been flying off the shelves, so you should grab them while you can. Make the switch to a better toothpaste today!
2. 3 reasons why I stopped using toothpaste… Number 1, regular toothpastes are filled with toxic ingredients that claim to help your teeth, but actually harm them long term. Huppy’s toothpaste tablets are made with clean ingredients, so they’re going to clean your teeth while actually being good for you. And the N-HA + aloe vera team up to tame hypersensitivity. Number 2, plastic is so out.. It’s literally 2023 now and our landfills and oceans are still filled with plastic! These tablets come in containers that are meant to be reused and recycled, the refills even come in compostable packaging!! Plus, just look how cute the packaging is??? I love it. Lastly, the portable and convenient for those always on the go. They’re TSA friendly, and perfect for those quick weekend trips. No more messy toothpaste exploding in your bag, and you can brush from literally anywhere. A game changer. Ditch the plastic toothpastes and try Huppy instead, you won’t regret it.
3. I ditched my toothpaste for good… These are Huppy’s toothpaste tablets, and they make sustainable living so much easier. They’re plastic free tablets in a container that’s meant to be reused and recycled. Even the refills come in a compostable bag! No more waste from plastic toothpaste tubes for me! Also, they’re made with clean ingredients that naturally whiten and strengthen your enamel - so you can feel good about your smile. All you do it pop a tablet in your mouth, chew it, brush with water, and you’re done! Now you have a refreshing, sparkly smile for the rest of the day. Ditch the plastic tubes and start your subscription at [behuppy.com](http://behuppy.com)
4. I *finally* found a toothpaste brand that works for me. It’s called Huppy, and it’s not only whitening my teeth but it’s helping the world be a better place, too. Say hello to Huppy's zero waste toothpaste tablets. They’re made with natural ingredients like aloe vera extract and coconut oil, they don’t make my gums feel like they’re going to bleed. And on top of that, they naturally boost the whiteness and strength of my enamel, all while ditching those not-so-fun chemicals you see in normal toothpastes… And can we just talk about the packaging? These tablets come in containers that are not just sustainable but also so cute!!! *(hold up product)* Seriously, how adorable are these? You gotta get them, go to [behuppy.com](http://behuppy.com) right now!
5. Would you believe me if I told you THIS was toothpaste? These are Huppy’s zero waste toothpaste tablets, it’s just like toothpaste, but way better. These tablets are made with natural ingredients like coconut oil, aloe vera extract, and hydroxyapatite — making them super gentle on the gums. After using these for a few months now, I’ve never seen my teeth so white and I actually look forward to brushing everyday because it gives that post-dentist clean feel. Also, I’ve literally had people stop me and ask what I use to whiten my teeth, that’s how I know it’s working… And here’s my favorite part… Their containers are designed to reuse and refill, creating an alternative for those who want to live a zero-waste lifestyle. And I mean, look how cute they are?! What are you waiting for? Try Huppy today!
Example 2:
- Angelino’s Coffee:
1. Mornings as a mom? They're like a *whirlwind*, right? **Getting the troops ready, lunches packed, all while keeping your own sanity intact – it's a juggling act. After all that chaos, I am *craving* for a cup of fresh coffee. You know that feeling when you take your *first sip* of your morning coffee, *it’s unmatched..* This is why, I love my Drip coffee! It’s my favorite morning ritual. No more waiting in drive-thru lines or fumbling with complicated machines. It's like your secret ally in the chaos. Toss in a couple of teaspoons, add water or milk – done. No spills, no fuss. It's like a coffee miracle. With Angelino's, you're not just brewing coffee; you're bottling a moment of 'me time'. So, when life gets wild, your coffee? It's the calm in your cup. Try Angelino's Drip – because every super mom deserves super convenience.
2. I did some math on your daily coffee, so you don’t have to. How much do those daily coffee shop lattes cost you? Let me tell you, It adds up But guess what? You don't need those $5 lattes anymore. Say hello to Angelino's Drip – the smarter, cost-effective coffee solution. For as low as 48 cents per cup, you get superior quality, convenience, and a taste that's beyond compare. You can make hot or cold coffee, espresso, lattes, you name it- all for a fraction of the cost and time compared to traditional coffee. Imagine that – gourmet coffee that doesn't break the bank. It's time to make a switch and save big without compromising on flavor or experience. Hundreds have switched already and are loving it! Angelino's Drip – this will be your wallet-friendly, favorite way to start every day, I promise!
3. The day I learned how to make coffee the right way. The right way to make coffee is not to use coffee beans or spend 15 minutes making it, then cleaning up after your mess or wasting 30 minutes a day going to a cafe, battling traffic, waiting in line, and spending way too much money. Instead, I choose Angelino’s Drip coffee. Ethically sourced, family owned small batch coffee is the only way to go. Angelino’s is rich and creamy. It's the perfect way to start your mornings. Drip invests deeply in coffee communities around the world and connects you to intimate farmer stories through every cup of coffee. Plus, it takes like, less than minute to make just scoop, stir and enjoy. All for just under 50c a cup. I mean, you can't beat that. That's coffee done, right? Try Drip risk free for 30 days and see why thousands of people have switched to Drip for good.
4. Tired of bland, bitter, and budget breaking brews? So were we. That's why we created an affordable, organic, dreamy blend that takes the place of your morning brew. I've been making the best iced coffee in literally 15 seconds. This is Angelino’s Drip concentrate. All I do is mix one tablespoon with water and ice and I'm done. No more making a mess allover my counters every morning. No more 15 minutes in line at the coffee shop. And no more spending four times as much on coffee as I have to. Just making a quick and easy coffee that tastes delicious. Sourced ethically from small communities all over the world, family owned coffee in Drip to make the creamiest, quickest coffee you've ever had. Great for focus, long lasting energy, soothes your gut, and is an all around stress reliever in a mug. All for UNDER 50c. There’s no way your local cafe can do that! Plus, it's shipped in small batches, so you know you're getting the freshest blend every single time. Do yourself and your taste buds a favor and get some Drip. Thousands already have.
5. *oooooo,* I've decided to say goodbye to my coffee maker and *hello* to Angelino's from now on. This bottle right here has over 40 servings of gourmet coffee. So rich and flavorful that you only need one scoop of it. Andddd… there's *no* compromise on quality, no extra calories, just Angelino's. Since finding Angelino's, I have more indulgence in my cup. This morning, there's this huge package on my doorstep, and it's literally from Angelino's. I'm obsessed. First thing I'm taking out right now is this tumbler. Ooh, and this is a frother! I This is perfect. And of course, this. This stuff is so good. Wanna make the best gourmet coffee in 10 seconds? Using Angelino's. Pour a little bit into your cup, and then add your favorite liquid to it. I'm using milk. Then I'm gonna top it off with some ice, and mix it up a little bit, and then add a swirl of caramel. Then I'm gonna finish it off with some zero sugar Ready Whip. It's amazing. It's everything you could ever want in a bag. So go give Angelino's a try.
Example 3:
- Fursome Bites
1. This is the dog supplement I put all my friends on and they won’t stop raving about it! Meet Fursome Calming Bites. It’s a yummy probiotic chew for dogs that contains prebiotics and probiotics that help promote relaxation & calm, soothe anxiety & stress, and enhance the emotional well-being of your pup. It’s pork-flavored, so you won’t have to worry about hiding it in your dog's food, you can give it to them as a treat! We honestly don’t go a day without it because it’s made our life so much more enjoyable! I can tell a huge difference when I give it to (her/him) because (she/he) is so much more relaxed during the day and doesn’t start barking at anything that moves, haha. Check them out at [fursomebites.com](http://fursomebites.com) and see the difference for yourself!
2. I’m so glad you asked this.. *(point to top corner of screen (like there’s a tiktok comment) while delivering line)* So I have a (insert dog breed), and if anyone else has a small dog, you would know that they are so prone to health problems, and just anxiety in general. These supplements have literally saved our life. They’re form Fursome Bites and they’re the calming chews. They’re made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root and they promote relaxation, a healthier life and help with anxiety. I honestly wish I’d discovered these sooner, but especially with the holidays coming up, these are gonna be a game changer for us. I highly, highly recommend these to any small dog owner, Grab them at fursomebites.com
3. Okay, listen up because if you’re a small dog owner like me, one simple thing you should be adding to their routine is a digestion supplement. I absolutely love this one from Fursome Bites and (insert dog name) does, too. Since it’s made with ingredients like Magnolia Bark, Ashwagandha, L-theanine, and Maca Root, it’s jam packed with healthy ingredients that promote healthy skin, coats, and well-being for your fur baby. (insert dog name) is obsessed with the pork-flavor and soft, chewy consistency. These are a must have for any small dog owner, and you can check them out at fursomebites.com!
Example 4:
- Verb
1. You. guys. It's literally been a week since I've been hooked on these caffeinated energy bars and let me tell you - I have never felt so energized, like I can literally take on the world. Ok exaggeration there, but honestly you can probably relate with me - I hit my morning classes at school, then I head straight to work, and by 9PM I'm just *exhausted*. I’d resort to coffee to keep me up for my studies, but honestly… major red flag for me - I’d get soooo jittery from it that I wouldn't be able to concentrate. So here's how I made the switch from coffee, to **Verb’s *new* caffeinated energy bar.** I think I discovered the best protein bar on the planet. These literally just came out and I am obsessed with them. 200 calories, 10g of protein, no artificial ingredients, dairy-free, and caffeinated of organic green tea, which is equivalent to one espresso shot! I usually keep these energy bars in my bag, so that it's super easy to grab one for a quick boost. It's the best way to kickstart my day. I've ditched the coffee because guess what, I stay full throughout my day and my energy has just been smoooth. I’m so thankful that Verb created a bar that allows me to stay energized - try it for yourself, and experience that healthy boost you deserve!
2. Reasons why YOU should make the switch to Verb’s caffeinated energy bar! I showed up at a new coffee shop last week and they tried to charge me $6 for a latte. I literally walked out. Verb Bars have as much caffeine as a shot of espresso and they’re just over $1 per bar! I'm always on the move, whether I'm running or catching up on work - so these bars are a convenient way to break your habit of consuming unhealthy snacks that don't serve *any* purpose. With Verb’s energy bar, I can get the boost I need in a smooth and natural way, because these bars are made with Green Tea and real ingredients like oats and quinoa. This is legit my third bar of the day – it's their Chocolate Chip Banana Bread flavor. They're insanely good… It’s so possible to be on the move and still be healthy. With Verb I'm the most productive version of myself. My next batch of flavors is already on the way - check Verb out yourself and stay energized, in the most wholesome way.
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