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import openai | |
import os | |
import gradio as gr | |
from dotenv import load_dotenv | |
import io | |
from PIL import Image | |
import pytesseract # Using Tesseract OCR to extract text from the image | |
# Load environment variables (where your OpenAI key will be stored) | |
load_dotenv() | |
# Load the OpenAI API key from environment variables and strip any trailing newlines or spaces | |
openai.api_key = os.getenv("OPENAI_API_KEY").strip() | |
# Function to analyze the ad image by first extracting the text with pytesseract | |
def analyze_ad(image): | |
# Extract text from the image using Tesseract OCR | |
ad_copy = pytesseract.image_to_string(image) | |
if not ad_copy.strip(): # If OCR doesn't extract text, return an error message | |
return "No text was detected in the image. Please upload a clearer ad image." | |
# Prompt for the marketing persona and scoring rubric | |
prompt = f""" | |
Analyze the following ad copy and generate a marketing persona. Then, provide a score (out of 10) for each of the following: | |
1. Relevance to Target Audience: Is the ad appealing to the intended demographic? | |
2. Emotional Engagement: Does the ad evoke the right emotional response? | |
3. Brand Consistency: Does the ad align with the brand’s voice and values? | |
4. Creativity: How unique or innovative is the ad's design and text approach? | |
5. Persuasiveness: Does the ad motivate action, such as clicking or purchasing? | |
Ad Copy: {ad_copy} | |
Provide the persona description and the scores in table form with a final score. | |
""" | |
# Send the prompt to GPT-4-turbo for analysis | |
response = openai.ChatCompletion.create( | |
model="gpt-4-turbo", | |
messages=[ | |
{"role": "system", "content": "You are a marketing expert analyzing an advertisement."}, | |
{"role": "user", "content": prompt} | |
], | |
temperature=0.7, | |
max_tokens=400 | |
) | |
# Extract the response text from the API output | |
result = response['choices'][0]['message']['content'] | |
# Return the result for display | |
return result | |
# Function to process the image and run the analysis | |
def upload_and_analyze(image): | |
# Pass the uploaded image to the analyze_ad function | |
result = analyze_ad(image) | |
return result | |
# Gradio interface for Hugging Face deployment | |
iface = gr.Interface( | |
fn=upload_and_analyze, | |
inputs=gr.Image(type="pil", label="Upload Advertisement Image"), # Use type="pil" for the image input | |
outputs=gr.Textbox(label="Marketing Persona and Ad Analysis"), | |
title="Advertisement Persona and Scoring Analyzer", | |
description="Upload an advertisement image, and the app will generate marketing personas and evaluate the ad based on Relevance, Emotional Engagement, Brand Consistency, Creativity, and Persuasiveness." | |
) | |
# Launch the app | |
if __name__ == "__main__": | |
iface.launch() | |