m1

Streamlit_functions.py

@@ -858,6 +858,35 @@ def media_data():
     media_df = pd.DataFrame(extracted_data)
     return media_df
 
+def elasticity_and_media(media_df):
+    # Create subplots
+    fig = make_subplots(rows=1, cols=2, subplot_titles=("Chart 1", "Chart 2"))
+    fig.add_trace(
+    go.Bar(
+        x=media_df['coeff'],
+        y=media_df['category'],
+        orientation='h',  # Setting the orientation to horizontal
+        marker_color='rgba(75, 136, 257, 1)',  
+        text= media_df['coeff'].round(2),
+        textposition="outside"
+    ),row=1, col=1
+    )
+
+    fig.add_trace(
+    go.Bar(
+        x=media_df[media_df['half_life'].isnull()==False]['half_life'],
+        y=media_df[media_df['half_life'].isnull()==False]['category'],
+        orientation='h',  # Setting the orientation to horizontal
+        marker_color='rgba(75, 136, 257, 1)',  
+        text= media_df['coeff'].round(2),
+        textposition="outside"
+    ),row=1, col=2
+    )
+    fig.update_layout(
+    margin=dict(l=40, r=40, t=40, b=40),  # Adjust the margins
+    )
+
+    return fig
 
 def elasticity(media_df):
     fig = go.Figure()
@@ -869,7 +898,7 @@ def elasticity(media_df):
         orientation='h',  # Setting the orientation to horizontal
         marker_color='rgba(75, 136, 257, 1)',  
         text= media_df['coeff'].round(2),
-        textposition="outside"
+        textposition="auto"
     ))
 
     # Updating layout for better visualization
@@ -888,6 +917,7 @@ def elasticity(media_df):
             gridcolor='gray',  # Setting y-axis gridline color to gray
             zeroline=False,  # Hiding the y-axis zero line
         ),
+        margin=dict(r=10)
         # plot_bgcolor='black',
         # paper_bgcolor='black',
         # font=dict(color='lightgray')  # Changing font color to white for better contrast
@@ -909,7 +939,7 @@ def half_life(media_df):
         orientation='h',  # Setting the orientation to horizontal
         marker_color='rgba(75, 136, 257, 1)',  
         text= media_df['coeff'].round(2),
-        textposition="outside"
+        textposition="auto"
     ))
 
     # Updating layout for better visualization
@@ -927,7 +957,7 @@ def half_life(media_df):
             showgrid=False,
             gridcolor='gray',  # Setting y-axis gridline color to gray
             zeroline=False,  # Hiding the y-axis zero line
-        ),
+        ),margin=dict(l=20)
         # plot_bgcolor='black',
         # paper_bgcolor='black',
         # font=dict(color='lightgray')  # Changing font color to white for better contrast

classes.py

@@ -61,6 +61,7 @@ class Channel:
         bounds,channel_bounds_min,channel_bounds_max,
         conversion_rate=1,
         modified_spends=None,
+        modified_sales=None,
         penalty=True,
     ):
         self.name = name
@@ -74,6 +75,13 @@ class Channel:
         else:
             self.modified_spends = modified_spends
 
+        if modified_sales is None:
+            # self.modified_sales = self.calculate_sales()
+            self.modified_sales = self.actual_sales.copy()
+        else:
+            self.modified_sales = self.calculate_sales()
+            # self.modified_spends = modified_spends
+
         self.response_curve_type = response_curve_type
         self.response_curve_params = response_curve_params
         self.bounds = bounds
@@ -87,7 +95,7 @@ class Channel:
         # self.actual_sales = self.response_curve(self.actual_spends)#sales.copy()#
         self.actual_total_spends = self.actual_spends.sum()
         self.actual_total_sales = self.actual_sales.sum()
-        self.modified_sales = self.calculate_sales()
+        
         self.modified_total_spends = self.modified_spends.sum()
         self.modified_total_sales = self.modified_sales.sum()
         self.delta_spends = self.modified_total_spends - self.actual_total_spends
@@ -266,8 +274,8 @@ class Scenario:
         return total_modified_spends
 
     def calculate_actual_total_sales(self):
-        total_actual_sales = 0 #self.constant.sum() + 
-        # # print(self.correction)
+        total_actual_sales = 0#self.constant.sum()  + self.correction.sum()
+        print("a")
         for channel in self.channels.values():
             total_actual_sales += channel.actual_total_sales
             # # print(channel.actual_total_sales)
@@ -275,7 +283,9 @@ class Scenario:
         return total_actual_sales
 
     def calculate_modified_total_sales(self):
+
         total_modified_sales = 0 #self.constant.sum() + self.correction.sum()
+        # print(total_modified_sales)
         for channel in self.channels.values():
             # print(channel,channel.modified_total_sales)
             total_modified_sales += channel.modified_total_sales

pages/1_Model_Quality.py

@@ -20,6 +20,7 @@ col1, col2 = st.columns(2)
 
 st.dataframe(sf.model_metrics_table_func(),hide_index  = True,use_container_width=True) 
 
+st.plotly_chart(sf.elasticity_and_media(media_df))
 with col1:
     st.plotly_chart(sf.elasticity(media_df))
 with col2:

summary_df.pkl

@@ -1,3 +1,3 @@
 version https://git-lfs.github.com/spec/v1
-oid sha256:3f7c369a1c873502ccb8c5ea2caa32211c854be174030515980f0b600180698f
+oid sha256:9b4eac3b946dbc2110dc592ef0ca72a418abaeddfca33d0f2c8dee3b2f4d3246
 size 1822