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Simulator-UOPX
File size: 4,932 Bytes 
85d2c7e
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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{
  "solution_0": {
    "solution": {
      "media_params": {
        "Broadcast TV": {
          "spend_col": "tv_broadcast_spend",
          "metric_col": "tv_broadcast_grp",
          "half_life": 1.5125527782612616,
          "penetration": 0.7306710045225968,
          "scale": 6661261.92832161,
          "shape": 2.8161330383341983,
          "coeff": 0.04000000000000001
        },
        "Cable TV": {
          "spend_col": "tv_cable_spend",
          "metric_col": "tv_cable_grp",
          "half_life": 1.0115283431416273,
          "penetration": 0.8645370354816814,
          "scale": 6904015.732432723,
          "shape": 0.38530421046089125,
          "coeff": 0.04000000069639975
        },
        "Connected & OTT TV": {
          "spend_col": "stream_video_spend",
          "metric_col": "stream_video_imp",
          "half_life": 0.5387407126474395,
          "penetration": 0.37479811952034575,
          "scale": 52395243.68927538,
          "shape": 0.9891886048110367,
          "coeff": 0.06999999999999999
        },
        "Video": {
          "spend_col": "olv_spend",
          "metric_col": "olv_imp",
          "half_life": 0.9628402347042399,
          "penetration": 0.1339338890582195,
          "scale": 2404356.5978383864,
          "shape": 1.7605314295228363,
          "coeff": 0.04000000000026293
        },
        "Display Prospecting": {
          "spend_col": "disp_prospect_spend",
          "metric_col": "disp_prospect_imp",
          "half_life": 0.3185770016152706,
          "penetration": 0.1470527101992185,
          "scale": 65218855.319753565,
          "shape": 2.2826537278140124,
          "coeff": 0.9999999999999999
        },
        "Display Retargeting": {
          "spend_col": "disp_retarget_spend",
          "metric_col": "disp_retarget_imp",
          "half_life": 0.19649840139877658,
          "penetration": 0.2136738043476821,
          "scale": 52456194.86356406,
          "shape": 1.1049988693888833,
          "coeff": 0.9999999999999999
        },
        "Social Prospecting": {
          "spend_col": "social_prospect_spend",
          "metric_col": "social_prospect_imp",
          "half_life": 0.23348992868088775,
          "penetration": 0.23170623958443773,
          "scale": 18416.13907661135,
          "shape": 2.7416996439407058,
          "coeff": 0.04000000000027258
        },
        "Social Retargeting": {
          "spend_col": "social_retarget_spend",
          "metric_col": "social_retarget_imp",
          "half_life": 0.311145083025538,
          "penetration": 0.07864050141293169,
          "scale": 5734521.583224347,
          "shape": 2.12760192364264,
          "coeff": 0.09999999999999999
        },
        "Search Brand": {
          "spend_col": "search_brand_spend",
          "metric_col": "search_brand_imp",
          "half_life": 0.6410768184353358,
          "penetration": 0.9478746429718543,
          "scale": 64091.710880368904,
          "shape": 1.8822844845279567,
          "coeff": 0.008000000000010674
        },
        "Search Non-brand": {
          "spend_col": "search_nonbrand_spend",
          "metric_col": "search_nonbrand_imp",
          "half_life": 0.021077826067475037,
          "penetration": 0.9970358969389862,
          "scale": 20075934.15955288,
          "shape": 1.0095598649180348,
          "coeff": 0.17500000000000002
        },
        "Digital Partners": {
          "spend_col": "cm_spend",
          "metric_col": "cm_spend",
          "half_life": 0.035288031130940034,
          "penetration": 0.7900892706847193,
          "scale": 16774246.211700687,
          "shape": 0.7709184982171291,
          "coeff": 0.5199999999999999
        },
        "Audio": {
          "spend_col": "audio_spend",
          "metric_col": "audio_imp",
          "half_life": 0.2825119018286497,
          "penetration": 0.5297375597273687,
          "scale": 2068888.3017906512,
          "shape": 1.801467700171006,
          "coeff": 0.018000000000031005
        },
        "Email": {
          "spend_col": "email_spend",
          "metric_col": "email_imp",
          "half_life": 0.27709327146939394,
          "penetration": 0.3730988846104394,
          "scale": 4565323.224523856,
          "shape": 0.4019891584296605,
          "coeff": 0.015000000000000001
        }
      },
      "control_params": {
        "Unemployment": {
          "metric_col": "unemp",
          "coeff": 1.7500000000000413
        },
        "Competitors spending": {
          "metric_col": "comp_spend_log",
          "coeff": -0.2650000008161444
        }
      },
      "other_params": {
        "Trend": {
          "coeff": 1.0639086682507188
        },
        "Seasonality": {
          "coeff": 0.9338025000581551
        },
        "Intercept": {
          "coeff": -0.9999999999990916
        }
      }
    },
    "Base-Media": "Base : Media = 51% : 49%.",
    "Best_Soln": false
  }
}