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Mar 12

Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

An Anonymous Authentication and Communication Protocol for Wireless Mesh Networks

Wireless mesh networks (WMNs) have emerged as a key technology for next generation wireless broadband networks showing rapid progress and inspiring numerous compelling applications. A WMN comprises of a set of mesh routers (MRs) and mesh clients (MCs), where MRs are connected to the Internet backbone through the Internet gateways (IGWs). The MCs are wireless devices and communicate among themselves over possibly multi-hop paths with or without the involvement of MRs. User privacy and security have been primary concerns in WMNs due to their peer-to-peer network topology, shared wireless medium, stringent resource constraints, and highly dynamic environment. Moreover, to support real-time applications, WMNs must also be equipped with robust, reliable and efficient communication protocols so as to minimize the end-to-end latency and packet drops. Design of a secure and efficient communication protocol for WMNs, therefore, is of paramount importance. In this paper, we propose a security and privacy protocol that provides security and user anonymity while maintaining communication efficiency in a WMN. The security protocol ensures secure authentication and encryption in access and the backbone networks. The user anonymity, authentication and data privacy is achieved by application of a protocol that is based on Rivest's ring signature scheme. Simulation results demonstrate that while the protocols have minimal storage and communication overhead, they are robust and provide high level of security and privacy to the users of the network services.

Offline Signature Verification on Real-World Documents

Research on offline signature verification has explored a large variety of methods on multiple signature datasets, which are collected under controlled conditions. However, these datasets may not fully reflect the characteristics of the signatures in some practical use cases. Real-world signatures extracted from the formal documents may contain different types of occlusions, for example, stamps, company seals, ruling lines, and signature boxes. Moreover, they may have very high intra-class variations, where even genuine signatures resemble forgeries. In this paper, we address a real-world writer independent offline signature verification problem, in which, a bank's customers' transaction request documents that contain their occluded signatures are compared with their clean reference signatures. Our proposed method consists of two main components, a stamp cleaning method based on CycleGAN and signature representation based on CNNs. We extensively evaluate different verification setups, fine-tuning strategies, and signature representation approaches to have a thorough analysis of the problem. Moreover, we conduct a human evaluation to show the challenging nature of the problem. We run experiments both on our custom dataset, as well as on the publicly available Tobacco-800 dataset. The experimental results validate the difficulty of offline signature verification on real-world documents. However, by employing the stamp cleaning process, we improve the signature verification performance significantly.

PromptCARE: Prompt Copyright Protection by Watermark Injection and Verification

Large language models (LLMs) have witnessed a meteoric rise in popularity among the general public users over the past few months, facilitating diverse downstream tasks with human-level accuracy and proficiency. Prompts play an essential role in this success, which efficiently adapt pre-trained LLMs to task-specific applications by simply prepending a sequence of tokens to the query texts. However, designing and selecting an optimal prompt can be both expensive and demanding, leading to the emergence of Prompt-as-a-Service providers who profit by providing well-designed prompts for authorized use. With the growing popularity of prompts and their indispensable role in LLM-based services, there is an urgent need to protect the copyright of prompts against unauthorized use. In this paper, we propose PromptCARE, the first framework for prompt copyright protection through watermark injection and verification. Prompt watermarking presents unique challenges that render existing watermarking techniques developed for model and dataset copyright verification ineffective. PromptCARE overcomes these hurdles by proposing watermark injection and verification schemes tailor-made for prompts and NLP characteristics. Extensive experiments on six well-known benchmark datasets, using three prevalent pre-trained LLMs (BERT, RoBERTa, and Facebook OPT-1.3b), demonstrate the effectiveness, harmlessness, robustness, and stealthiness of PromptCARE.

Position Paper: Think Globally, React Locally -- Bringing Real-time Reference-based Website Phishing Detection on macOS

Background. The recent surge in phishing attacks keeps undermining the effectiveness of the traditional anti-phishing blacklist approaches. On-device anti-phishing solutions are gaining popularity as they offer faster phishing detection locally. Aim. We aim to eliminate the delay in recognizing and recording phishing campaigns in databases via on-device solutions that identify phishing sites immediately when encountered by the user rather than waiting for a web crawler's scan to finish. Additionally, utilizing operating system-specific resources and frameworks, we aim to minimize the impact on system performance and depend on local processing to protect user privacy. Method. We propose a phishing detection solution that uses a combination of computer vision and on-device machine learning models to analyze websites in real time. Our reference-based approach analyzes the visual content of webpages, identifying phishing attempts through layout analysis, credential input areas detection, and brand impersonation criteria combination. Results. Our case study shows it's feasible to perform background processing on-device continuously, for the case of the web browser requiring the resource use of 16% of a single CPU core and less than 84MB of RAM on Apple M1 while maintaining the accuracy of brand logo detection at 46.6% (comparable with baselines), and of Credential Requiring Page detection at 98.1% (improving the baseline by 3.1%), within the test dataset. Conclusions. Our results demonstrate the potential of on-device, real-time phishing detection systems to enhance cybersecurity defensive technologies and extend the scope of phishing detection to more similar regions of interest, e.g., email clients and messenger windows.