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Mar 12

AI-Augmented Surveys: Leveraging Large Language Models and Surveys for Opinion Prediction

Large language models (LLMs) that produce human-like responses have begun to revolutionize research practices in the social sciences. We develop a novel methodological framework that fine-tunes LLMs with repeated cross-sectional surveys to incorporate the meaning of survey questions, individual beliefs, and temporal contexts for opinion prediction. We introduce two new emerging applications of the AI-augmented survey: retrodiction (i.e., predict year-level missing responses) and unasked opinion prediction (i.e., predict entirely missing responses). Among 3,110 binarized opinions from 68,846 Americans in the General Social Survey from 1972 to 2021, our models based on Alpaca-7b excel in retrodiction (AUC = 0.86 for personal opinion prediction, rho = 0.98 for public opinion prediction). These remarkable prediction capabilities allow us to fill in missing trends with high confidence and pinpoint when public attitudes changed, such as the rising support for same-sex marriage. On the other hand, our fine-tuned Alpaca-7b models show modest success in unasked opinion prediction (AUC = 0.73, rho = 0.67). We discuss practical constraints and ethical concerns regarding individual autonomy and privacy when using LLMs for opinion prediction. Our study demonstrates that LLMs and surveys can mutually enhance each other's capabilities: LLMs can broaden survey potential, while surveys can improve the alignment of LLMs.

UniPoll: A Unified Social Media Poll Generation Framework via Multi-Objective Optimization

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis

As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.

A Labelled Dataset for Sentiment Analysis of Videos on YouTube, TikTok, and Other Sources about the 2024 Outbreak of Measles

The work of this paper presents a dataset that contains the data of 4011 videos about the ongoing outbreak of measles published on 264 websites on the internet between January 1, 2024, and May 31, 2024. The dataset is available at https://dx.doi.org/10.21227/40s8-xf63. These websites primarily include YouTube and TikTok, which account for 48.6% and 15.2% of the videos, respectively. The remainder of the websites include Instagram and Facebook as well as the websites of various global and local news organizations. For each of these videos, the URL of the video, title of the post, description of the post, and the date of publication of the video are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis (using VADER), subjectivity analysis (using TextBlob), and fine-grain sentiment analysis (using DistilRoBERTa-base) of the video titles and video descriptions were performed. This included classifying each video title and video description into (i) one of the sentiment classes i.e. positive, negative, or neutral, (ii) one of the subjectivity classes i.e. highly opinionated, neutral opinionated, or least opinionated, and (iii) one of the fine-grain sentiment classes i.e. fear, surprise, joy, sadness, anger, disgust, or neutral. These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for performing sentiment analysis or subjectivity analysis in this field as well as for other applications. Finally, this paper also presents a list of open research questions that may be investigated using this dataset.