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https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Our branding efforts are simple: tell people who we are. We don’t have to create a fictional character like the Marlboro Man or a fake responsible caring campaign like Chevron’s “we agree” advertising. Writing fiction is so much more difficult than nonfiction. Fiction requires creativity and imagination. Nonfiction deals with simple truths. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Patagonia’s image arises directly from the values, outdoor pursuits, and passions of its founders and employees. While it has practical and nameable aspects, it can’t be made into a formula. In fact, because so much of the image relies on authenticity, a formula would destroy it. Ironically, part of Patagonia’s authenticity lies in not being concerned about having an image in the first place. Without a formula, the only way to sustain an image is to live up to it. Our image is a direct reflection of who we are and what we believe. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Quality, not price, has the highest correlation with business success. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Whenever we are faced with a serious business decision, the answer almost always is to increase quality. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | We are a privately owned company, and we have no desire to sell the company or to sell stock to outside investors, and we don’t want to be financially leveraged. In addition, we have no desire to expand Patagonia beyond the specialty outdoor market. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | We never wanted to be a big company. We want to be the best company, and it’s easier to try to be the best small company than the best big company. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Systems in nature appear to us to be chaotic but in reality are very structured, just not in a top-down centralized way. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Leaders take risks, have long-term vision, create the strategic plans, and instigate change. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | The best leadership is by example. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | They understand that my so-called MBA (management by absence) style of management is as much a sign of my trust in them as my desire to be out of the office. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | The lesson to be learned is that evolution (change) doesn’t happen without stress, and it can happen quickly. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | Climbing mountains is another process that serves as an example for both business and life. Many people don’t understand that how you climb a mountain is more important than reaching the top. You can solo climb Everest without using oxygen, or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in six thousand feet of fixed ropes, and have one Sherpa pulling and one pushing you. You just dial in “10,000 Feet” on your oxygen bottle, and up you go. Typical high-powered, rich plastic surgeons and CEOs who attempt to climb Everest this way are so fixated on the target, the summit, that they compromise on the process. The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | I believe the way toward mastery of any endeavor is to work toward simplicity; replace complex technology with knowledge. The more you know, the less you need. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/let-my-people-go-surfing-041b1db4 | From my feeble attempts at simplifying my own life I’ve learned enough to know that should we have to, or choose to, live more simply, it won’t be an impoverished life but one richer in all the ways that really matter. | Let My People Go Surfing | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | If you detect a slight stench of conceit in this book, I would have you know that my conceit is selective. I am a miserable duffer in everything except advertising. I cannot read a balance sheet, work a computer, ski, sail, play golf, or paint. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Search all the parks in all your cities; you'll find no statues of committees. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Unless your campaign contains a Big Idea, it will pass a ship in the night. (I doubt if more than one campaign in a hundred contains a big idea.) | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's fifteen per cent, they should concentrate on getting more sales results from the eighty-five per cent they spend on time and space. That is where the leverage is. No manufacturer ever got rich by underpaying his agency. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Pay peanuts and you get monkeys. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | During a ten-hour train ride, I read the ads in three magazines. Most of them violated elementary principles which were discovered in years gone by. The copywriters and art directors who created them are ignorant amateurs. What is the reason for their failure to study experience? Are they afraid that knowledge would impose some discipline on them - or expose their incompetence? | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Their advertisements look like the minutes of a committee. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | The difference between one advertisement and another, when measured in terms of sales, can be as much as nineteen to one. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | It pays to study the product before writing your advertisements. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | The key to success is to promise the consumer a benefit like better flavor, whiter wash, more miles per gallon, a better complexion. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | What works in one country almost always works in other countries. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/confessions-of-an-advertising-man-c0a69907 | Good campaigns can run for many years without losing their selling power. My eyepatch campaign for Hathaway shirts ran for twenty-one years. My campaign for Dove soap has been running for thirty-one years, and Dove is now the best seller. | Confessions of an Advertising Man | 2021-04-21T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I am a creator of products, a builder of things, and my name appears love on them. That is how I make a living and they are what have made nom my name at least familiar in a million homes. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | This is also the exposition of a business philosophy, which is very different from anything you might have encountered before. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | It has all happened, I really believe, because of the intrinsic excellence of the machine; because it is a better vacuum cleaner than anything that has gone before; and because it looks better than anything like it has ever looked. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Perhaps millions of people, in the last few thousand years, have had ideas for improving it. All I did was take things a little further than just having the idea. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | My own success has been in observing objects in daily use which, it was always assumed, could not be improved. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Anyone can become an expert in anything in six months, whether it is hydrodynamics for boats or cyclonic systems for vacuum cleaners. After the idea, there is plenty of time to learn the technology. My first cyclonic vacuum cleaner was built out of cereal packets and masking tape long before I understood how it worked. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | The best kind of business is one where you can sell a product at a high price with a good margin, and in enormous volumes. For that you have to develop a product that works better and looks better than existing ones. That type of investment is long term and high risk. Or at least, it looks like a high-risk policy. In the longer view, it is not half so likely to prove hazardous to one's financial health as simply following the herd. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business. Difference, and retention of total control. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | This is not even a business book. It is, if anything, a book against business, against the principles that have filled the world with ugly, useless objects, unhappy people, and brought the country to its economic knees. We all want to make our mark. We all want to make beautiful things and a little money. We all have our own ideas about how to do it. What follows just happens to be my way. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I have been a misfit throughout my professional life, and that seems to have worked to my advantage. Misfits are not born or made; they make themselves. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I took on the big boys at their own game, made them look very silly, just by being true to myself. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Herb Elliot was a big name at the time, so I read a few books about him and discovered that his coach had told him that the way to develop stamina and strengthen the leg muscles was to run up and down sand dunes. This suited me fine, because if I had nothing else I certainly had sand dunes. Out there alone on the dunes I got a terrific buzz from knowing that I was doing something that no on one else was - they were all tucked up in bed at school. I knew that I was training myself to do something better than anyone else would be able to do. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | The act of running itself was not something I enjoyed. The best you could say for it was that it was lonely and painful. But as I started to win by greater and greater margins I did it more and more, because I knew the reason for my success was that out on the sand dunes I was doing something that no one else was doing. Apart from me and Herb, no one knew. They were all running round and round the track like a herd of sheep and not getting any quicker. Difference itself was bon making me come first. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | In so many ways it taught me the most significant lessons in all my youth. I was learning about the physical and psychological strength that keeps you competitive. I was learning about obstinacy. I was learning how to overcome nerves, and as I grew more and more neurotic about being caught from behind, I trained harder to stay in front. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | To this day it is the fear of failure, more than anything else, which makes me keep working at success. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Isambard Kingdom Brunel was unable to think small, and nothing was a barrier to him. The mere fact that something had never been one before presented, to Brunel, no suggestion that the doing of it was impossible. He was fired by an inner strength and self-belief almost impossible to imagine in this feckless age. While I could never lay claim to the genius of a man like that —I have tried to be as confident in my vision as he was. And at times in my life when I have encountered difficulty and self-doubt I have looked to his example to fire me on. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I have tried, in my own way, to draw on Brunel's dream of applying emerging technology in ways as yet unimagined. He was never afraid to be different or shocking. He never shirked the battles with the money men, and he had to overcome the most incredible resistance to his ideas: when he applied the system of the screw propeller to a transatlantic steam ship he actually filled a boat with people and sent them across the sea. I have asked people only to push my inventions around, not to get inside them and try to float! | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I have told myself, when people tried to make me modify my ideas, that the Great Western Railway could not have worked as anything but the vision of a single man, pursued with dogged determination that was nothing less than obsession. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Throughout my story I will try to return to Brunel, and to other designers and engineers, to show how identifying with them, and seeing parallels with every stage of my own life, enabled me to see my career as a whole and to know that it would all turn out the way it has. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I am led to the belief that, for 'vision' one might equally well read 'stubbornness'. At any stage in my story where I talk of vision, and arrogance seems to have got the better of me, remember that I am celebrating only my stubbornness. I am claiming nothing but the virtues of a mule. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | And I suppose it was here that I learnt the crucial business principle that would guide my later attempts at making money from invention: the only way to make real money is to offer the public something entirely new, that has style value as well as substance, and which they cannot get anywhere else. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | He did not, when an idea came to him, sit down and process it through pages of calculations; he didn't argue it through with anyone; he just went out and built it. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Now, this was not a modus operandi that I had encountered before. College had taught me to revere experts and expertise. Fry ridiculed all that; as far as he was concerned, with enthusiasm and intelligence anything was possible. It was mind-blowing. No research, no 'workings', no preliminary sketches. If it didn't work one way he would just try it another way, until it did. And as we proceeded I could see that we were getting on extremely quickly. The more I observed his method, the more it fascinated me. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | But I learnt then one of the most crucial business lessons of my life: to stint on investment in the early stages, to try to sell a half-finished product, is to doom from the start any project you embark on. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | People do not want all purpose; they want high-tech specificity. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | You simply cannot mix your messages when selling something new. A consumer can barely handle one great new idea, let alone two, or even several. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I set off around the world to start selling it properly. It was time spent away from designing, but it was to teach me, above all else, that only by trying to sell the thing you have made yourself, by dealing with consumers' problems and the product's failings as they arise, can you really come to understand what you have done, to bond with your invention to improve it. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Only the man who has brought the thing into the world can presume to foist it on others, and demand a heavy price, with all his heart. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | It was an interesting lesson in psychology, teaching me that the entrenched professional is always going to resist far longer than the private consumer. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | One decent editorial counts for a thousand advertisements. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | In following his advice to abandon direct selling and supply shops via wholesalers, we began to lose that contact with the consumer that was the basis of our success. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | One of the strains of this book is about control. If you have the intimate knowledge of a product that comes with dreaming it up and then designing it, I have been trying to say, then you will be the better able to sell it and then, reciprocally, to go back to it and improve it. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | That is what development is all about. Empirical testing demands that you only ever make one change at a time. It is the Edisonian principle, and it is bloody slow. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Everyday products sell. Although it is harder to improve a mature product, if you succeed there is no need to create a market. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Try out current products in your own home, and make a list of things that you don't like about them – I found about twenty things wrong with my Hoover Junior at the first attempt. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | No one ever had an idea staring at a drawing board. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Painful but true. Breaking the mould will upset people. Challenging sitting tenants will be tough. It will take longer than you ever imagined. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Total control. From the first sprouting of the idea, through research and development, testing and prototyping, model making and engineering drawings, tooling, production, sales and marketing, all the way into the homes of the nation, it is most likely to succeed if the original visionary (or mule) sees it right through. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | I need to sleep a hell of a lot, you see. Ten hours a night or the whole day is useless. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | We also scooted to number one so silently because our profile was raised more by editorial coverage than by paid-for advertising. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | It is one of the virtues of having such a strange—looking product, however, that journalists are more likely to take an interest in it. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | If you make something, sell it yourself. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | Companies are built, not made. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/against-the-odds-an-autobiography-0ab15a98 | You are just as likely to solve a problem by being unconventional and determined as by being brilliant. And if you can't of be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think. | Against the Odds: An Autobiography | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Cicero, learned man that he was, believed in self-improvement so long as breath lasts. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a few variables-like the discount warehouses of Costco. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | "Invert, always invert." It is in the nature of things, as Jacobi knew, that many hard problems are best solved only when they are addressed backward. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | It's quite interesting to think about Wal-Mart starting from a single store in Arkansas-against Sears with its name, reputation and all of its billions. How does a guy in Bentonville, Arkansas, with no money, blow right by Sears? And he does it in his own lifetime-in fact, during his own late lifetime because he was already pretty old by the time he started out with one little store. He played the chain store game harder and better than else. Walton anyone invented practically nothing. But he copied everything anybody else ever did that was smart. So he blew right by them all. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Charlie's redundancy in expressions and examples is purposeful: for the kind of deep "fluency" he advocates, he knows that repetition is the heart of instruction. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | He enjoyed challenging the conventional wisdom of teachers and fellow students with his ever-increasing knowledge gained through voracious reading, particularly biographies. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | He never forgot the sound principles taught by his grandfather: to concentrate on the task immediately in front of him and to control spending. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | I would say everything about Charlie is unusual. I've been looking for the usual now for forty years, and I have yet to find it. Charlie marches to his own music, and it's music like virtually no one else is listening to. So, I would say that to try and typecast Charlie in terms of any other human that I can think of, no one would fit. He's got his own mold. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Charlie Munger has spent a professional lifetime studying lives that have worked well and others that have glitches or have experienced failures. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Despite his healthy self-image, Charlie would prefer to be anonymous. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | I am a biography nut myself. And I think when you're trying to teach the great concepts that work, it helps to tie them into the lives and personalities of the people who developed them. I think you learn economics better if you make Adam Smith your friend. That sounds funny, making friends among 'the eminent dead,' but if you go through life making friends with the eminent dead who had the right ideas, I think it will work better for you in life and work better in education. It's way better than just giving the basic concepts. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | His underlying philosophical view was one of deep and realistic cynicism about human nature, including a distaste for pure mob rule and demagogues. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Find out what you're best at and keep pounding away at it. This has always been Charlie's basic approach to life. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Take a simple idea and take it seriously. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Charlie likes the analogy of looking at one's ideas and approaches as "tools." “When a better tool (idea or approach) comes along, what could be better than to swap it for your old, less useful tool?Warren and I routinely do this, but most people, cling to their old, less useful tools." | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | Henry Singleton has the best operating and capital deployment record in American business...if one took the 100 top business school graduates and made a composite of their triumphs, their record would not be as good as Singleton's. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | You have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you don't, you're going to lose. And that's as close to certain as any prediction that you can make. You have to figure out where you've got an edge. And you've got to play within your own circle of competence. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | The other aspect of avoiding vicarious wisdom is the rule for not learning from the best work done before yours. . .There once was a man who assiduously mastered the work of his best predecessors, despite a poor start and very tough time. Eventually, his own work attracted wide attention, and he said of his work: “If I have seen a little farther than other men, it is because I stood on the shoulders of giants." | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | In my whole life, I have known no wise people who didn't read all the time-none, zero. You'd be amazed at how much Warren reads-and at how much I read. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
https://world.hey.com/davidsenra/poor-charlie-s-almanack-the-wit-and-wisdom-of-charles-t-munger-081f0013 | There is no better teacher than history in determining the future. There are answers worth billions of dollars in a $30 history book. | Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger | 2021-04-20T00:00:00 |
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