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Segmentation of the population into psychographics, demographics and geodemographics is especially important in which public relations specialisation? | [
"Issues management",
"Investor relations",
"Public affairs",
"Marketing communications"
] | 3D
| Question: Segmentation of the population into psychographics, demographics and geodemographics is especially important in which public relations specialisation?
Answer: Marketing communications |
What are two examples of an evaluation of outcome? | [
"Change in attitude",
"Placement of message",
"Distribution of message",
"Size of attentive audience"
] | 0A
| Question: What are two examples of an evaluation of outcome made by jury?
Answer: Change in attitude |
Which fashion house sued for damages to its reputation after being accused of stealing a design? | [
"Dior",
"Givenchy",
"Chanel",
"Lacroix"
] | 2C
| Question: Which fashion house sued for damages to its reputation after being accused of destroying a design?
Answer: Dior |
What public relations pioneer is credited with being the first practitioner to insist on "a place at the management table"? | [
"Carl Byoir",
"Edward Bernays",
"Doris Fleischman",
"Arthur Page"
] | 3D
| Question: What public relations pioneer is credited with being the first practitioner to not insist on "a place at the management table"?
Answer: Arthur Page |
What are major reasons why organizations retain outside public relations counsel? | [
"They offer flexibility of talents and skills.",
"They bring greater credibility to the work. ",
"They will provide sound ROI on the project or program.",
"They can provide more attention and detail to a project that in-house staff."
] | 0A
| Question: What are major reasons why organizations do not retain outside public relations counsel?
Answer: They can provide more attention and detail to a project that in-house staff. |
Which of these activities might secondary research involve? | [
"Conducting a content analysis",
"Conducting a survey",
"Observing people",
"Examining public records"
] | 3D
| Question: Secondary research might not be involved in any of the following activities.
Answer: Observing people |
Which of the following information about publications does the Audit Bureau of Circulation NOT provide? | [
"Circulation",
"Distribution",
"Traffic",
"Readership"
] | 3D
| Question: Audit Bureau of Circulation provides all of the following information about publications EXCEPT
Answer: Traffic |
Early email was developed in which decade? | [
"1960s",
"1970s",
"1980s",
"1990s"
] | 1B
| Question: Early e-mail was not developed in which decade?
Answer: 1970s |
According to Esman (1972), which publics help an organization to exist by lending authority or assistance? | [
"Enabling",
"Functional",
"Normative",
"Diffused"
] | 0A
| Question: According to Esman (1972), which publics prevent an organization from existing by lending authority or assistance?
Answer: Diffused |
Which common public relations tactic can provide a 'halo effect'? | [
"Placement on TV or radio",
"Stunts",
"Third parties",
"Sponsorship"
] | 3D
| Question: Which common public relations tactic cannot provide a 'halo effect'?
Answer: Stunts |