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logolens-categories / categories_data.json
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{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Wordmark","description":"Text-only design using company or brand name","examples":"Google, Coca-Cola, Samsung","characteristics":"Typography-focused, Text-based, Brand name as logo"}
{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Lettermark","description":"Initials or single letter designs","examples":"IBM, HP, NASA","characteristics":"Abbreviated text, Monogram style, Initial-based"}
{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Pictorial Mark","description":"Iconic image or recognizable symbol","examples":"Apple's apple, Twitter's bird, Shell's shell","characteristics":"Symbolic representation, Recognizable icon, Visual metaphor"}
{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Abstract Mark","description":"Non-representational geometric or abstract form","examples":"Nike swoosh, Pepsi circle, Adidas stripes","characteristics":"Non-literal design, Geometric shapes, Abstract symbolism"}
{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Mascot","description":"Character-based illustrated logo","examples":"KFC's Colonel, Michelin Man, Mr. Clean","characteristics":"Character-based, Personality-driven, Illustrated figure"}
{"category_type":"logo_types","group_description":"Primary classification of logo design styles","name":"Combination Mark","description":"Combined text and symbol design","examples":"Burger King, Starbucks, Mastercard","characteristics":"Text and symbol combination, Integrated elements, Dual-component design"}
{"category_type":"style_attributes","group_description":"Visual and design characteristics","name":"Minimalist","description":"Clean, simple design with essential elements only","examples":"Apple, Nike, Uniqlo","characteristics":"Simple shapes, Limited colors, Clean typography, Negative space, Essential elements only"}
{"category_type":"style_attributes","group_description":"Visual and design characteristics","name":"Geometric","description":"Based on geometric shapes and patterns","examples":"Chase Bank, Microsoft, Target","characteristics":"Basic shapes, Mathematical precision, Structured layout, Regular patterns, Symmetrical design"}
{"category_type":"style_attributes","group_description":"Visual and design characteristics","name":"Organic","description":"Natural, flowing forms and curves","examples":"Firefox, WWF, Android","characteristics":"Flowing lines, Natural shapes, Irregular forms, Curved elements, Asymmetrical balance"}
{"category_type":"style_attributes","group_description":"Visual and design characteristics","name":"Vintage","description":"Retro or classic style elements","examples":"Levi's, Jack Daniel's, Harley-Davidson","characteristics":"Retro typography, Classic ornaments, Traditional elements, Historical references, Aged appearance"}
{"category_type":"style_attributes","group_description":"Visual and design characteristics","name":"Modern","description":"Contemporary design principles","examples":"Airbnb, Spotify, Instagram","characteristics":"Current trends, Bold typography, Dynamic elements, Progressive style, Contemporary aesthetics"}
{"category_type":"color_properties","group_description":"Color usage and patterns in logo design","name":"Monochrome","description":"Single color or black and white design","examples":"Nike, Apple, Mercedes-Benz","characteristics":"Single color usage, Black and white, Tonal variations, High contrast, Simplified palette"}
{"category_type":"color_properties","group_description":"Color usage and patterns in logo design","name":"Colorful","description":"Multiple distinct colors","examples":"Google, NBC, eBay","characteristics":"Multiple colors, Color harmony, Vibrant palette, Color relationships, Brand color usage"}
{"category_type":"color_properties","group_description":"Color usage and patterns in logo design","name":"Gradient","description":"Smooth color transitions","examples":"Instagram, Firefox, Messenger","characteristics":"Color blending, Smooth transitions, Depth effect, Modern appearance, Dynamic coloring"}