| Perfecting Scripts | |
| Once you’ve crafted the scripts, begin to edit/tweak to perfect them. | |
| - Read each script aloud to ensure that they read seamlessly, have transition words, and don’t sound too “salesy”. | |
| - Important Things to Remember when Scripting | |
| - Each script should include a Hook + CTA | |
| - The most important part of the video is the first ~3 seconds, also known as “the hook” | |
| - Hook Checklist: | |
| - [ ] Does it either move away from pain OR towards pleasure? | |
| - [ ] Does the hook speak directly to the ICP (*ideal customer persona*)? | |
| - [ ] Can you tell it’s an ad from the hook? (*do people actually talk like this?*) | |
| - [ ] Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*) | |
| - If there’s a discount / special, that’s typically the best performing CTA’s. | |
| - CTA Checklist: | |
| -Is the CTA congruent with the landing page (e.g. for email signup landing pages - does the CTA include ‘sign-up’?) | |
| -Did you read each of the lines aloud? Does it sound like something you’d actually say to someone? If not, probably better to remove / reword | |
| -Did you use contractions whenever possible? (*e.g. NOT using “I am”, “We are”, “I would”, INSTEAD using “I’m”, “We’re”, “I’d”*) | |
| - Refer to the Client’s notes in the Onboarding form and ensure you are hitting the most important points. | |
| - Keep each script in the 30-40 second range. | |
| - Transition words are a must - not all creators know that they need to add them when delivering, so be sure to break each paragraph up with smooth transition words. | |
| - Always use contractions where possible - feels more authentic. | |