import openai import os import gradio as gr from dotenv import load_dotenv import io from PIL import Image # Load environment variables (where your OpenAI key will be stored) load_dotenv() # Load the OpenAI API key from environment variables openai.api_key = os.getenv("OPENAI_API_KEY") # Function to analyze the ad and generate marketing personas + scoring def analyze_ad(image): # Convert the image to bytes image_bytes = io.BytesIO() image.save(image_bytes, format='PNG') image_bytes = image_bytes.getvalue() # Simulate extracting creative copy from the image using OCR (optical character recognition) # In actual production, you'd integrate an OCR API here to extract text # For simplicity, we'll use placeholder text ad_copy = "Placeholder for ad copy extracted from the image." # Prompt for the marketing persona and scoring rubric prompt = f""" Analyze the following ad copy and generate a marketing persona. Then, provide a score (out of 10) for each of the following: 1. Relevance to Target Audience: Is the copy appealing to the intended demographic? 2. Emotional Engagement: Does the ad evoke the right emotional response? 3. Brand Consistency: Does the copy align with the brand’s voice and values? 4. Creativity: How unique or innovative is the language or approach? 5. Persuasiveness: Does the ad motivate action, such as clicking or purchasing? Ad Copy: {ad_copy} Provide the persona description and the scores in table form with a final score. """ # Use the OpenAI API to generate the persona and scores using gpt-4o-mini model response = openai.ChatCompletion.create( model="gpt-4o-mini", # Use the gpt-4o-mini model as requested messages=[ {"role": "system", "content": "You are a marketing expert."}, {"role": "user", "content": prompt} ], max_tokens=300, temperature=0.7, ) # Extract the response text result = response['choices'][0]['message']['content'] # Return the result for display return result # Function to load and display the image def upload_and_analyze(image): # Open the image and display ad_image = Image.open(image) # Analyze the ad result = analyze_ad(ad_image) return result # Interface using Gradio for Hugging Face deployment # Simple UI that takes an image upload iface = gr.Interface( fn=upload_and_analyze, inputs=gr.inputs.Image(type="file", label="Upload Advertisement Image"), outputs=gr.outputs.Textbox(label="Marketing Persona and Ad Analysis"), title="Advertisement Persona and Scoring Analyzer", description="Upload an advertisement image, and the app will generate marketing personas and evaluate the ad copy based on Relevance, Emotional Engagement, Brand Consistency, Creativity, and Persuasiveness." ) # Launch the app if __name__ == "__main__": iface.launch()