before_sent:  The methodology is consistent with the application of real options reasoning to business planning, in which ventures are considered 'real' options.
before_sent_with_intent: <fluency>  The methodology is consistent with the application of real options reasoning to business planning, in which ventures are considered 'real' options.
after_sent:  The methodology is consistent with the application of real options reasoning to business planning, in which ventures are considered "real" options.