before_sent:  A discovery driven plan incorporates five disciplines or plan elements: Definition of success for the plan or initiative, including a 'reverse' income statement Benchmarking against market and competitive parameters Specification of operational requirements Documentation of assumptions Specification of key checkpoints Using discovery-driven planning, it is often possible to iterate the ideas in a plan, encouraging experimentation at lowest possible cost.
before_sent_with_intent: <fluency>  A discovery driven plan incorporates five disciplines or plan elements: Definition of success for the plan or initiative, including a 'reverse' income statement Benchmarking against market and competitive parameters Specification of operational requirements Documentation of assumptions Specification of key checkpoints Using discovery-driven planning, it is often possible to iterate the ideas in a plan, encouraging experimentation at lowest possible cost.
after_sent:  A discovery-driven plan incorporates five disciplines or plan elements: Definition of success for the plan or initiative, including a 'reverse' income statement Benchmarking against market and competitive parameters Specification of operational requirements Documentation of assumptions Specification of key checkpoints Using discovery-driven planning, it is often possible to iterate the ideas in a plan, encouraging experimentation at lowest possible cost.