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How did the team come up with these features of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

Basically, they summarized from their daily experience. The project manager pointed out the User Interface only bought the sort of one for all type things. Also, the User Interface and project manager both agreed that a little gimmick was able to make a difference. For example, you could whistle to retrieve lost items.

Summarize the discussion about desired features of the new remote controls.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

The team came up with three general desired features about their new TV remote controls. First, it should be universal (which was the one for all type things). Second, the remote controls were required to be slim. Most importantly, it should be different from the rest in the market, suggesting that the new remote controls would be with some kinds of a gimmick, such as whistling for retrieval.

Summarize the whole meeting.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

The meeting was mainly about the exchange of the preliminary ideas about a new TV remote control project and subsequent task assignment. The project manager first set a target of making a fifty million Euros' profit from the project, with the unit price of twenty-five Euros. Afterwards, the team raised different opinions about features of the new remote controls and related questions about market potential. Among all the features, having a good look and size was unanimously considered to be the most essential. In the end, Marketing was assigned to investigate market competition and design, and User Interface thinking about shapes, colours and other attributes which would attract customers.

Summarize the discussion about the importance of good looks and sizes of remote controls.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

In the discussion, the team agreed that the good look and size were two vital features of the new TV remote controls. Unfortunately, the team failed to reach a consensus in this meeting about the size, but they left it to the next meeting.

Why did the team agree that a good look was important to the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

According to Marketing, people were more willing to play with a good-looking remote control when they were watching movies or playing electronic devices. The rest of the team approved of this idea since people tended to have a good design in hand.

Why did the team couldn't think of the satisfying size of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

Industrial Designer pointed out that too many buttons would get the remote controls too big and clunky. However, a really small and slim one was very likely to be lost. The User Interface then proposed a PDA or hand-held kind of remote controls. Unfortunately, it was not friendly to the unit price.

Why did the team discuss the desired features of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

There were two reasons. The first was that the unit price of each remote control was relatively high (twenty-five Euros). Therefore, in order to increase customers' willingness to spend so much money on one single remote control, the features must be satisfying and good enough. The second was the competition since there were other TV remote controls in the market. The new TV remote controls shall be special and different from the rest so as to attract customers.

What did the team mention about their experiences with remote controls?

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Industrial Designer suggested that big size devices are hard to use and easily broken while a big button is more useful compared to a hundred small buttons. User Inter face believed that a LED on the remote control device helps the users know the battery usage and the device is working well. Marketing thought it would be convenient if one remote control could control all the devices. All these are accepted by the whole team.

What's the decision of remote feature design?

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Project Manager believed that it could not be heavy. Industrial Designer indicated that fewer and bigger buttons are better and should be bust-free, for instance, rubber could be used on it. Industrial Designer also suggested that when users push a button, they could hear some sort of bleep. User Interface suggested a LED on the corner and not too expensive material like plastic could be used. Marketing added that it should look nice for better sales and should work with as many as possible of existing products listed on their website. Industrial Designer also concluded that it should be battery-saving.

Summarize the whole meeting.

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Project Manager introduced the overall plan for designing the product that has to be original, trendy and user-friendly to the team and asked each team member to draw a painting with a technical device. The team shared their experiences with remote control devices and gave ideas about the new remote control product features. They decided that the new device should be good-looking, easy to use and cost saving.

Summarize the discussion on favourite animals.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Firstly, User Interface drew a spider because he thought it was easy to draw in the corner of a whiteboard and spiders can move all about the web in two dimensions. Marketing drew a friendly panther because it was fast and black, so it could hide very easily. And it looked powerful and strong. Industrial Designer drew an elephant because it's peculiar about the way they walk. And they are the biggest terrestrial animal.

Why did Project Manager say that money was an important part of the project?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

User Interface asked a question that whether it would be a stand-alone unit that they are going to be selling. So Project Manager answered that they should decide which kind of remote control they want to go, if it should be a specific remote control to some specific device, or if it should be a universal one. User Interface responded that they need to design the product to fit the expecting twenty-five Euro based on the requirement. Project Manager agreed and invited group mates to input ideas in the next meeting.

Why did Industrial Designer think that there were some messages when Industrial Designer was drawing the elephant?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Industrial Designer gave a very detailed introduction to his drawing of an elephant, including the difference between Indian and African elephants. So Project Manager interrupted him and told group mates they would move on to the next topic because they had limited time for discussion. In addition, Project Manager said there would be an update meeting about elephants next time.

What did the group think of drawing a panther?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Marketing said when he was a child, he wanted to be a panther. Industrial Designer thought it would be difficult to draw a panther. Project Manager thought it would be very funny for them to see Marketing drawing a panther but Industrial Designer didn't like it. So Marketing said it was gonna be a friendly panther. User Interface supplemented that maybe it was happy because it just ate someone.

Summarize the discussion about project finance.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager mentioned that they should target a selling price of twenty-five Euro for this remote control which would generate a profit of fifty million Euros. And they should target the international market. User Interface supplemented that they need to find out what people are willing to pay for and what kind of product they're expecting for twenty-five Euro.

Summarize the project plan.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager introduced that the goal of this project was to develop a new remote control. It should be original, trendy, and also user friendly. The group would be going to follow the project method, which included three steps. First the functional design. The second's a conceptual design, and then the detailed design. During each step of each design, groupmates need to work individually on their specific tasks and will meet to discuss and take decisions about what they did and what they will do next.

Summarize the whole meeting.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager initiated the first meeting topic on the new project agenda, including welcoming the groupmates, the project plan, the project method and tools. Next, Project Manager invited everyone to draw their favourite animal on the whiteboard. Then, Project Manager introduced the target selling price of twenty-five Euros for the remote control and a profit of fifty million Euros. The target market would be the international market.

Summarize the whole meeting.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

Project Manager introduced the agenda of the meeting, and the group became acquainted with each other. The selling target of the remote control would be set as four million. The group discussed industrial design, working design including the theme of Hello Kitty and bright colours. They also decided that the remote control was only for television, and its technical functions must be simple and marketing the user requirements specification.

Summarize the discussion about the marketing target of the remote control.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

The preliminary aim of the profit was fifty million Euros. The setting price was twenty-five Euros each remote control, and therefore the profit was twelve and a half Euros per item. To reach the profit goal of fifty million, Marketing set a sales figure of four million.

What did Project Manager think of the necessity of setting the selling target?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

Project Manager thought that setting the selling target was of high importance for a big international company making marketing plans including sales target.

Why did Marketing disagree with Project Manager when Project Manager proposed the setting price?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

The setting price of each remote control that Project Manager proposed was twenty-five, but Marketing had doubts about the profits. Marketing wasn't sure that if the mark-up of fifty percent is normal for a product, and preferred sixty percent.

Summarize the discussion about the design of the remote control.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

User Interface presumed that the remote control was only for the television, and suggested that the technical functions should be simple and removed the superfluous functions. They also suggested setting the theme of the remote control as Hello Kitty, and making it in bright colours.

What did User Interface think about the technical function design of the new remote control?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

User Interface argued that the simplicity of the remote control of high importance, which means superfluous functions such as subtitles and mute should be removed from the remote control and be controlled through the menu.

Why did User Interface agree with Industrial Designer's opinion when discussing the adapted product of the remote control?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

User Interface held the same opinion as Industrial Designer that different remote controls that were incompatible with each other brought inconvenience to users. User Interface still presumed that this remote control was only for television.

In the discussion of first ideas on the design, what did they decide on the battery type at the meeting?

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

The team first hesitated between double A and triple A batteries. Double A's would be more convenient for customers, since most people usually have this type around. However, triple A batteries would allow the remote to be thinner. Industrial Designer then proposed that they could also try a small lithium battery. With all these possible options, Project Manager decided that they should leave this question aside and move on with the meeting, as long as they kept the battery problem in mind.

What is Industrial Designer's opinion on dealing with the compatibility of the remote?

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

Industrial Designer perceived that the single remote should be able to control every possible device, and this would be rather difficult to achieve. Industrial Designer thought that VHSs would be phased out shortly, but they should still take it into consideration for the time being. Industrial Designer drew the conclusion that they had to make sure it could cover all the variances in signals.

Summarize the first ideas they raised for the design of the remote.

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

The aspects they mentioned were its compatibility, ergonomics, and the battery type it would use. Since the remote control was expected to be multifunctional, it must be compatible with all kinds of devices. This would also require a detailed instruction booklet for customers. The design of its look and curvature would also matter. Finally, the team agreed to keep the battery problem on hold.

Summarize the whole meeting.

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

This is the first of a series of meetings devoted to the design of a remote control, and it aims only at the proposition of general first ideas on the project. Project Manager started off the meeting by introducing the team and their plan for the project. The team got to know each other better by drawing out their favourite animals and justifying their choice. Project Manager then invited everyone to raise ideas about the remote. Their discussion included its multifunctional nature, ergonomic design and battery type, but there was no final decision on these matters. The work was split among the team members, as each took up the task of the working design, the technical functions design, or marketing.

Summarize the process of team building and the discussion about animals.

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

Following the proposal of Project Manager, each of the four team members drew their favourite animals. Marketing drew fish, explaining that he/she liked their water-vascular system, habitat, and normally mild looks. Industrial Designer drew a cat for its independence and decisiveness. User Interface's choice was a badger, alluding to Wind in the Willows and Brian's books. Finally, Project Manager showed his giraffe, and talked about its uniqueness and individuality.

What did the team say about being allergic to cats when discussing their favourite animals?

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

When both Marketing and Industrial Designer had admitted to being allergic to cats, Project Manager attempted to propose a situation where they actually were around one. After this proposal was decisively rejected by User Interface, Project Manager talked about his/her experience with a roommate, proving that one could be used to cats if they were around them for a long time. Yet Marketing and Industrial Designer insisted on the severity of their allergies.

In the discussion of favourite animals, what was said about User Interface's choice?

Project Manager: Okay . Hi everybody and welcome to our kick-off meeting um for our new product that we're gonna be designing . Um I'm Mandy and I'm the Project Manager . And I know all your names again , Courtney , Fenella and Amber . Marketing: Yep . Project Manager: Alright . Okay , Industrial Designer: Yep . Project Manager: so first let's go through this PowerPoint . I wonder what button I press ? User Interface: Just do it on the arrow . Project Manager: Yeah , or how about I just click ? Okay , here is our agenda for this meeting . Um we're gonna start with our opening which was our introductions . We're gonna get to know each other a little bit better . Um tool training , we're going to , I guess , figure out what to do on this project with our individual roles . Um we're gonna make a project plan and then have some time for discussion and close up the meeting . Okay , here is our project . We're gonna make a new remote control that's um original , trendy and also user-friendly . And how we are going to do it is each of us is going to um We're gonna have discuss the functional design first , how is it gonna be used , what's the actual goal here , it has to operate TV , blah blah blah . And we're going to do individual work on that and then meet . Same thing with conceptual design . Just the basic overview of the project and then we're going to do individual work , meet . That's pretty much the the whole process for today . And then the detailed design , just more in-depth , get the actual schematics of the remote . Okay . Alright . First we're gonna start off by using our tools . And the whiteboard thing , do you guys wanna give that a try even though the ink wasn't working or do you wanna do it on here . Industrial Designer: I think we should forgo the whiteboard since we can't actually see what we're writing . Marketing: We could Yeah , we could on here . Project Manager: Alright , let's go forward then . Project Manager: Um right now so we're all gonna draw our favourite animal and then sum up our favourite characteristics of that animal . Even if you are not a good drawer like me . Project Manager: Alright . Industrial Designer: Artistic skills , nil . User Interface: Fine . Project Manager: Um . Marketing: Oh , thanks . Project Manager: Bless you . Industrial Designer: I draw like I'm in grade five . Project Manager: Oh do I . Project Manager: 'Kay , about one more minute . Okay . Project Manager: Okay . And who would like to start us off ? Marketing: I'll go . Project Manager: Alright . Marketing: Um this is my picture . I drew fish I like fish , because uh , you know , their whole water-vascular system thing . Marketing: It's pretty cool , and um they've got a pretty good habitat and they are pretty sometimes , sometimes vicious but that's okay . Project Manager: Only if they're piranhas . Marketing: Yeah . Marketing: Yeah , they they're easy , you know . Project Manager: Alright . Marketing: Yeah . Project Manager: Who wants to go next ? Industrial Designer: I'll go . Industrial Designer: I drew a kitty . It's pretty much impossible to tell that's a cat , but I love cats . Marketing: No I I see it . Project Manager: No , it looks like a cat . User Interface: No , I kne I knew . Marketing: Yeah , it does look like a cat . Industrial Designer: I love cats because they're independent , uh they pretty much know what they want , they get it , they move on . Project Manager: I love cats , too . I'm a cat person . User Interface: Yeah . Marketing: I'm allergic to cats . Project Manager: Uh . Industrial Designer: I'm allergic to cats , too . User Interface: Ah . Marketing: Oh , okay . Project Manager: If you're around one User Interface: In my next life . Project Manager: I had a roommate who was um allergic , but if she was around my cat forever she became used to it , you know , Marketing: Yeah , yeah , if you're around them for a long period of time Project Manager: it's weird . Okay . Industrial Designer: I still can't sleep with them in my room . Marketing: Oh , yeah , this summer I , oh I had to live with cats . It was crazy . Project Manager: Okay , Fenella ? Marketing: Yeah . User Interface: Um , I drew a badger . Project Manager: Badger . Good choice . Industrial Designer: Yay . Marketing: Cool . User Interface: Well , yeah . Project Manager: Why a badger ? User Interface: Uh I dunno , they're grumpy and nocturnal and Industrial Designer: Are you trying to suggest something ? User Interface: Well , a little bit like the Yes . Um . And then , if you know Wind in the Willows badger . Marketing: Oh , okay . User Interface: Yeah and then uh I don't know if you know Brian . He's Liverpudlian writer . Project Manager: Alright . User Interface: Um , that kind of books . Badgers are cool in that one too . Project Manager: Okay . And I'm last . 'Kay . Look at my sad sad giraffe . Marketing: No , that's good . Project Manager: No , no , no , it ends up looking like some kind of a dinosaur , but whatever . I don't know even much about giraffes , but I just love the way they look . They're just such odd creatures , you know . I I like that they're so unique and individual , I guess . I don't know much about their behaviour or anything , though . Only seen a couple in zoos . Marketing: You don't really have to , I mean , if you like 'em Project Manager: Yeah , but you can appreciate the way they look . Okay . Alright . Guess we're getting straight back into business here . Project Manager: Um the selling price for our remote is going to be twenty-five Euro , and our profit aim is fifty million Euro . We're going to make this an international product marketed in the States , in Europe , in Asia . And um our production cost to make that profit is gonna be a max of twelve fifty Euro per remote . Okay . So we're gonna talk for a little while . Um here are some topics that we might be able to discuss . Expe our experiences with remote controls um , our first ideas about this new remote , anything that you can bring to the table for this project . So . User Interface: Now ? Project Manager: Yeah . You wanna start us off ? Anybody have anything to offer ? Industrial Designer: Well , we wanna make a multifunctional remote , right ? Project Manager: Right . Industrial Designer: One remote for everything . User Interface: And everything being Wait , we have what , sound system , TV , DVD , VHS , uh TiVo ? Marketing: Right . Industrial Designer: Um . I think they'll be phasing VHS out shortly . Marketing: Yeah , TiVo . Project Manager: TiVo . User Interface: But it's still there , so Industrial Designer: Okay . User Interface: if po if we're gonna do it Marketing: It needs to be compatible 'cause universal remote controls are never universal . Project Manager: They're never universal . That's right . Esp e especially if you buy a a not big product , DVD player , say , usually it doesn't work if it's not one of the User Interface: Or if it's not like a Sony , if it's like a I don't know . Project Manager: Yeah . Yeah . Something from Sam's club . Industrial Designer: So we'll have to figure it how to cover all the different variances in signals . Project Manager: Yeah . Marketing: And what we need an insanely good instruction booklet , because you always have to reconfigure all your contraptions to go with the remote anyways . Project Manager: Yeah . 'Kay , and um another thing that I think is important is the d the design of the product , how it feels in your hand . If it's just flat and kind of boring th those don't Nobody wants to buy those any more . They want the ergonomic ones . Marketing: They want like the flashy lights . Project Manager: Yeah . Marketing: Oh like this came from Las Vegas . Project Manager: Ones that ones that look high-tech , too . User Interface: But at the same time are simple . Project Manager: Right . Marketing: Mm yeah . Project Manager: So that people like my mother can use it . Industrial Designer: What about something with the curvature like that matches the curvature of a hand ? Project Manager: Yeah . Project Manager: 'Kay . Anybody have any experiences with remote controls that they can remember that User Interface: Just bad ones . Project Manager: Yeah . That's true . User Interface: Um . Industrial Designer: What kinda battery would we want to use ? Because battery changing is usually User Interface: D Double A . Marketing: Double A . Industrial Designer: Okay . Project Manager: Do some of them use triple As though ? Marketing: Yeah some use triple As . Project Manager: Okay . User Interface: Some but Marketing: So double or triple ? User Interface: Yeah , I guess then it's If we need to do triple A we can , but most people usually have double As around . Project Manager: Okay . Yeah . But that has to do with the size of it too . Well , w as long as we know that issue is Industrial Designer: Yeah . User Interface: Right . Project Manager: Here we can Marketing: Yeah , if we want it to be more thin , then we'd probably wanna go with a triple A . Project Manager: Triple A . But Industrial Designer: Can you with a small lithium battery ? Project Manager: it's okay , we don't have to decide about it now , just as long as we remember battery type and size is important . Project Manager: Hey . Anything else ? Alright . Moving along . Oh , we're closing the meeting . Next meeting is gonna start in thirty minutes . Here's what we're going to do . Um the ID , which is who ? Okay , you're going to think about the working design . What do you think that means ? Project Manager: Okay . And UID , the technical fun functions design , User Interface: Mm-hmm . Project Manager: making sure it does everything that we need the remote to do , the functionality of it , operating all those different things . Okay . And the marketing person , that's Courtney , is going to do the user requirements specification . I guess that means specifying um what exactly the user is going to be looking for . Right ? I would think so . Okay . Marketing: Right . Project Manager: And you're gonna get more specific instructions emailed to you in just a little while . Okay , so does anybody have anything they wanna say before we close the meeting ? Okay . This meeting is officially over .

The animal User Interface drew was a badger. When Project Manager demanded the reason for this unusual choice, User Interface first answered that it was because badgers were grumpy and nocturnal. Industrial Designer joked about whether this suggested that User Interface had the same characteristics. User Interface then explained that his/her favourable impression of the badger came from books like Wind in the Willow, where badgers were cooler animals than what people generally imagine them to be.

What is project manager's opinion towards the goal of the new remote control project?

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

The project manager considered that the goal of the new remote control project was to design a new and original remote control which is trendy and user-friendly. He wanted its price to be 25 Euro and it would be sold all over the world.

Summarize the whole meeting.

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

Project manager asked team members to present themselves. After that, project manager announced that the goal of the project was to design a new, trendy and user-friendly remote control, which would be sold all over the world. Project manager wanted to sell this remote control for twenty five Euro and expected profit would be around fifty million Euro. Then team members were asked to get used to the whiteboard by writing down their favourite animals. Besides, they were also asked to share their ideas and good or bad experiences about remote controls. From their point of view, remote controls with too many buttons or without backlight are hard to use. A potential-meter for volume control was also necessary. Remote control working with radio waves was better than that working with infra-red rays. At the end of the meeting, project manager had assigned tasks to team members.

Summarize industrial designer's bad experience of remote control.

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

Firstly, remote control without backlight was inconvenient to use in the dark room. Secondly, the industrial designer preferred a potential-meter for volume control instead of two buttons.

Summarize the task allocation for team members.

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

Interface developer was asked to work on the design of the remote control. User interface designer was asked to work on the technical functions of the remote control while marketing was responsible for finding the user requirements for the remote control.

Why does the industrial designer prefer a potential-meter for volume control?

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

Users can't change the volume rapidly by using two discrete buttons for volume. While by using a potential-meter or a slider, the user can mute it down or make a high volume in one second.

Summarize the features of remote control which left users with a bad experience.

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

When there are many buttons on the remote control, it's hard to see each buttons' function and it's hard to press small buttons. Remote control without backlight was inconvenient to use in a dark room. Remote control without a potential-meter for volume control couldn't be used to mute the TV down or make a high volume in a second. When using remote control working with infra-red rays, users should keep it in a specific direction and it's hard to tune.

Why did remote control with too many buttons frustrated marketing in the past?

Industrial Designer: Now what . Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , we are actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . And uh so I'm present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts . Industrial Designer: Okay , so my name is Petre . You can call me Petre , or Peter if you like . I don't care . Project Manager: Okay . Marketing: Uh my name's Bob Mor . Project Manager: And you are ? In the project ? Industrial Designer: Uh , in the project I'm supposed to be the technic . Marketing: Oh , sorry . Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project . Industrial Designer: Bob , Marketing: Bob yeah . Industrial Designer: okay . User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . Industrial Designer: Okay . Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a new remote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uh uh . So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . So , um So what's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is will be like this . Um so now we are going to to get used t to to the tools we are going to use all during all this project . So we can try to use uh the whiteboard here . So uh . Industrial Designer: Okay . Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh . So uh So I will ask you all to do the same . Industrial Designer: Okay . Project Manager: Just to get used to the whiteboard . Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ? Project Manager: Yeah , yeah , you can draw the picture , of course . Industrial Designer: I I th I think I should . Marketing: Yeah go ahead . Industrial Designer: Okay , so . Um . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . Can you recognise it as a bird ? Industrial Designer: Okay it's your turn to Marketing: Okay , okay . So I think my favourite animal would be a c a cat . Project Manager: Oh . Marketing: That's its head . Marketing: Um I probably like cats the most because they're cuddly and furry and uh playful . Marketing: Okay . User Interface: I dunno if I should go with this . Industrial Designer: Oh it's okay . Marketing: Thanks . User Interface: If it is enough line . Marketing: Maybe put it up User Interface: I'm sorry . Marketing: Put it a Maybe put it on the desk or something . Industrial Designer: Yeah . Industrial Designer: I should get used to the tool , so . User Interface: Okay . Industrial Designer: Oh just wait a little bit . C could we put it here , to make it as straight as possible ? User Interface: Industrial Designer: Ah probably not . User Interface: They should be remote . Industrial Designer: Okay , it it works like this . Marketing: Uh , that's better . User Interface: Okay , thanks . Marketing: Your lapel microphone's fallen off . Industrial Designer: Are you left-handed ? User Interface: No . Industrial Designer: Oh , pity . User Interface: Okay . Should I clean ? User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . Oh . Project Manager: Never mind . Industrial Designer: Ah , it's maybe better if you leave it . Marketing: Yeah . Yeah . Maybe we should just continue . Project Manager: Yeah . Marketing: Yeah , don't worry about it . Project Manager: , no worry . Marketing: No . User Interface: Okay . Industrial Designer: You won't draw them , or ? Project Manager: You can draw it , if you want . User Interface: I dunno if I can . Industrial Designer: Just try . I would like to see how it looks like . User Interface: Okay . User Interface: It may be like a cow or I dunno , whatever . User Interface: I'm not good very good in drawing . Okay , so this is very It's a bird , I think . I dunno what is it . Industrial Designer: No , I think it's clear . User Interface: Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful Marketing: Oh that's good , it's good . Industrial Designer: It's okay . It's in it's indeed beautiful . Project Manager: Good . Marketing: Yeah , and strong . User Interface: Yeah . Okay . Industrial Designer: Okay . Industrial Designer: Bob . Have to remember it . Bob . Project Manager: So good um So , let's talk about money . Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . And uh our expected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So n not only for Switzerland , but for the world . Uh . So , um . The We expect a production cost of maximum uh twelve point fifty Euro . Industrial Designer: Per unit , I guess . Project Manager: Yeah , of course . Industrial Designer: Y oh okay . Project Manager: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . Anything . Industrial Designer: Okay . Marketing: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , you know , on a TV remote you only ever use , mostly , you know , f four or f six buttons . Um . Project Manager: Mm . Industrial Designer: Oh . Marketing: So it's frustrated me in the past , th that . Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . Project Manager: Yeah . Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . Project Manager: Yeah . Industrial Designer: But I prefer like a potential-meter or something like . Marketing: Ah , okay . Okay . Industrial Designer: You know , some slider or Project Manager: Okay . Industrial Designer: Not just two discrete buttons for volume , User Interface: Mm-hmm . Marketing: Okay , n Industrial Designer: but something which Project Manager: Mm-hmm . Yeah . Marketing: Is that because the of the discrete volume levels , or is that Industrial Designer: Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . Project Manager: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly Marketing: Yeah . Industrial Designer: Ah , n . Project Manager: and it can Industrial Designer: If it drops to the floor then it starts to scream . Project Manager: Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and Industrial Designer: Yeah , f It depends what what you feel about that . Project Manager: you have a heart attack . Okay . Marketing: Yeah . Industrial Designer: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . Project Manager: Yeah so you can User Interface: Uh I Yeah , Project Manager: Do you have something ? User Interface: just a simple experience . I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . Project Manager: Yeah , that's true . Yeah without obstacles and . Industrial Designer: Okay . Project Manager: Okay . Let's continue . Industrial Designer: Um . Project Manager: I have a meeting in five minutes , so maybe we should hurry . Marketing: Okay . Project Manager: Um . So we will close uh this meeting . Industrial Designer: Okay , just a second . Project Manager: So we will have a next meeting in uh thirty minutes . Project Manager: Um . Uh . The So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and Industrial Designer: Which i which is Hamed , ? Project Manager: read about Industrial Designer: Okay . User Interface: Mm . Marketing: He's the Industrial Designer ? No , you're the Industrial Designer . Industrial Designer: Uh I am the Technical Designer , User Interface: Yeah . Project Manager: Oh . Industrial Designer: I dunno which one , uh v . Marketing: Yeah , Project Manager: Industry and Oh . Marketing: I think that's the first . ID . Industrial Designer . User Interface: Uh-huh . Marketing: And the second one is the User Interface Designer . User Interface: Mm-hmm . Industrial Designer: User Interf Okay . Marketing: And then last one's marketing , which is me . Project Manager: Yeah . Industrial Designer: Okay , so I'm the first one . Project Manager: So , um Project Manager: For the User Interface Designer , which is Hamed um , User Interface: Mm-hmm . Project Manager: uh , you are going to work on the technical functions of the remote control . Industrial Designer: I see . User Interface: Okay . Project Manager: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . Um , you will receive by email uh the specific instructions and uh by your personal coach . Industrial Designer: Sign . Project Manager: Yep finished . So I see you in thirty minutes . Marketing: Great , okay . Industrial Designer: Okay . User Interface: Okay , thanks . Marketing: Thanks guys . Bye . User Interface: Bye . Project Manager: Thank you . Industrial Designer: Uh .

Because it was hard to see which button did what when there were many buttons on the remote control. And the buttons were too small to press.

Summarize the discussion about the work division of the project.

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

Project manager would manage the whole group. Industrial Designer would think of the functions of the product. User interface designer would concentrate on the users' requirement and the relation between the users and the remote control. Marketing would give interface designer and industrial designer some trends about what should be done and what the users would like to have.

Summarize the whole meeting.

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

The meeting, which was held at the early stage of the project, focused on the product features and work division. Project manager proposed that the remote control had to be imaginative, trendy, user-friendly and international. Besides, the production cost should be no more than 12.5 Euros. In terms of the price, all members agreed that 25 Euros would be reasonable. They also clarified each person's duty. In the time remaining, the members did some tool training by drawing their favourite animals on the whiteboard.

Summarize the discussion about the product features.

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

The remote control had to be original, trendy, easy to use, international and not too expensive.

Why did Project Manager propose that the product should be international when discussing the product features?

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

Because it would be sold in the entire world and everyone would use it.

Summarize the conclusion of the discussion about the product price and cost as a part of the product features.

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

The remote control would be priced at 25 Euros and the product cost would be no more than 12.5 Euros.

What was the industrial designer's opinion about the job of user interface designer when discussing the work division?

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

Industrial designer thought user interface designer's job was to focus on the relation between the users and the remote control and decide how the object looks – for example, where the button would be.

What was the conclusion of the discussion about the difference between the industrial designer and user interface designer?

Project Manager: So we can start ? Marketing: Yeah . Project Manager: Suppose I have to do my presentation . Eh um Industrial Designer: Ah okay . It's Ada Longmund ? Project Manager: So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . So um we will have to um speak about m the project . Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . Record . So the project method is the following . So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . Uh it will be the same for the conceptual design and also the same for the detailed design . Uh . Project Manager: The tool training is to try out the white board , so Industrial Designer: Maybe someone ha we have to this whiteboard , Marketing: Mm-hmm . Industrial Designer: yeah ? Project Manager: Maybe you can draw your favourite animal Project Manager: and make a list of its favourite characteristics . Marketing: So right now ? Project Manager: I don't know if we have to do it now , maybe later later . User Interface: So yeah I think you can do it . Industrial Designer: Yeah , I don't know . Project Manager: So the selling price of the product will be twenty five Euros . User Interface: Twenty five Euros ? Project Manager: Yeah . Yeah . Marketing: Mm . Project Manager: I think it's quite good price , yeah . Industrial Designer: I it's it's reasonable , s quite yeah . Twenty five . Marketing: It's reasonable , I think , yeah . Project Manager: And uh Project Manager: it will uh be a an international remote control , Industrial Designer: Is Project Manager: as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . So , as you will discuss about the remote control you will have to experience your um with the remote control . Um just uh maybe be imaginative with remote const con controls , Project Manager: try to create something new and people would like to to buy . And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . Industrial Designer: Yeah . I I hope so Project Manager: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . Marketing: Those things just refer to each of each of us , I think . AMI Project Manager: Yeah . User Interface: Yep . Marketing: and Project Manager: ID , Marketing: okay . Project Manager: yeah . User Interface: Yeah . Project Manager: So Industrial Designer: ID is for the Industrial Design , yeah ? Marketing: Okay . Industrial Designer: And UID , it's for the User Interface Designer , User Interface: That's me . Marketing: Okay , Industrial Designer: yeah ? Marketing: and Marketing Expert , it's me . Industrial Designer: AMI yeah project . Project Manager: So I will manage all all the group . Industrial Designer: you will be the manager yeah Marketing: You can manage all this , yeah . User Interface: Okay . Marketing: Good . Project Manager: So you have questions ? Marketing: Um . Not really . Project Manager: So User Interface: Yeah . Project Manager: you all know what the parts of the work you have to do . Marketing: So which you , the Industrial Designer . User Interface: No I'm user interf I'm user interface design . Industrial Designer: I am the Industrial Design , yeah Project Manager: Mm-hmm . Marketing: Okay . Project Manager: And you ? Industrial Designer: I am the Industrial Designer so . Project Manager: Mm okay . User Interface: Okay . So what's the difference between Marketing: Yeah . User Interface: user interface design d industrial design ? Project Manager: Hmm . Marketing: I mean , you have to know . Ah , you have to know it . Industrial Designer: It's difficult . Marketing: It's your job , so I hope you you know what it is . Industrial Designer: You know very soon . User Interface: Yeah , I think so . Industrial Designer: So Marketing: Mm . Project Manager: I suppose you have to design it and you have to take care of the industrial way to transform it . User Interface: Okay , so I make uh u user interface . Marketing: Yeah . User Interface: You you de you implement the core functions in the Project Manager: And i maybe you will transform it . Industrial Designer: I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so User Interface: Use it . Make make yeah . Industrial Designer: And the uh industrial design , it is how the object will look like . User Interface: Maybe I think uh uh i industrial design's uh , it's the function design . Industrial Designer: Yeah . So the materi User Interface: I design the user f user interface , you design the function . Project Manager: Maybe , it is the outside and the inside . User Interface: Yeah . Marketing: Okay . User Interface: Okay . Industrial Designer: Okay right . But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . User Interface: Yeah yeah . Industrial Designer: But I don't know . Okay . Marketing: Well . You know . Industrial Designer: I'm the industrial designer . Marketing: Oh , okay , okay . Not the other one . Industrial Designer: So . User Interface: Okay . Industrial Designer: Okay . So and the marketing expert will Marketing: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have Project Manager: And Marketing: and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . Project Manager: yeah . Industrial Designer: Ok Okay . Project Manager: And when designing y the remote control just remember that uh it has to be a kind of international product . So you don't have to do something really specific , User Interface: Okay . Project Manager: as everybody everybody will have to use it , User Interface: Mm-hmm . Marketing: Mm . Project Manager: it's sor the same as keyboards . You know , you have Qwerty , Azerty , French and UK keyboard , User Interface: Yeah . Mm . Project Manager: so really the remote control to be international . User Interface: Yeah . Okay . Project Manager: And not too expensive . Marketing: Mm-hmm . User Interface: Yeah . And uh simple . Project Manager: As we want to maximise the benefit . User Interface: And easy to use . Marketing: And you have to keep it under twelve Euros and f fifty , so . Project Manager: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . User Interface: Ah , yeah . Industrial Designer: It should be Marketing: That's the problem . User Interface: Okay . Okay . Project Manager: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . User Interface: Okay . Project Manager: So , is it okay ? User Interface: Yeah . Marketing: Mm . It's clear . Industrial Designer: There was a step about drawing something in the in the board , I don't know . Marketing: Yeah , maybe should go and draw an animal . Industrial Designer: Is it ? Are we supposed to do right now ? User Interface: Yeah yeah , you try . Try first . Industrial Designer: Oh right it's it's from the left to the ri It's Project Manager: So Project Manager: you think we have to do it now ? Industrial Designer: I d I was thinking but I n I'm not sure now . User Interface: You can draw something which is very simple . Project Manager: You want me to draw something ? Industrial Designer: Oh Project Manager: Product manager Industrial Designer: Everybody Project Manager: okay , let's go , User Interface: Oh , maybe we should bring Kemy here . Project Manager: I will try . User Interface: Kemy is really good at drawing . Marketing: Many Industrial Designer: I think everybody should do it , so . Marketing: Yeah . Industrial Designer: It's not matter So . User Interface: You're going to draw ? Industrial Designer: User Interface: Okay . Marketing: Uh it's the same as mine . User Interface: What's this ? Industrial Designer: yeah . It's a It's a cat . User Interface: It's a fat cat . Industrial Designer: It is not a fat cat . Marketing: It's the fat cat , okay . Industrial Designer: Yeah , it is a User Interface: Can you draw uh um rabbit ? User Interface: Oh , hat ha rat . Marketing: A rat ? User Interface: Yeah . Marketing: That's difficult . Industrial Designer: Yes you have to draw a rat if you want a rat . Project Manager: No . A mouse is not too difficult . Industrial Designer: It's your rat . Project Manager: Mouse is okay . User Interface: Yeah , it's okay . Marketing: Yeah . Just go , Industrial Designer: Okay , Marketing: you you the closest to the whiteboard . Industrial Designer: go User Interface: Mm . Industrial Designer: right , but in grow , it's Marketing: Jus User Interface: Okay . Industrial Designer: everybody has to grow Marketing: Yeah . User Interface: Oh . Okay , I draw . The only thing I can draw is like this . Oh . Oh . Oh . Marketing: A duck . Project Manager: You love the eyes . User Interface: No . What's this ? Industrial Designer: What are you I don no idea , so Project Manager: Yeah , that was the eyes . User Interface: Okay . Project Manager: A clown . Project Manager: Rabbit . Industrial Designer: It's a rabbit . Marketing: Pikachu . User Interface: Project Manager: It's a rabbit . Marketing: Oh yeah . Bugs Bunny one . Project Manager: Yeah . User Interface: Okay . Industrial Designer: It's not so bad so . User Interface: The only thing I can draw , because it's very simple . Marketing: Okay . I go . Project Manager: Marketing: What ? Oh . So what else ? This was my favourite one , Industrial Designer: So you don't have a Project Manager: Thank you . Marketing: but Industrial Designer: A fish . Marketing: Right . A fish . Industrial Designer: That's a that's a fish ? Industrial Designer: Okay , let's try to draw something . Project Manager: You forgot the chips . Marketing: Oh yeah , doesn't look so fine . Industrial Designer: Have to be really careful . Project Manager: Fish and chips . Marketing: Okay , Industrial Designer: Ah it's my turn . Marketing: it's your turn . User Interface: Oh . Okay , be careful . Industrial Designer: Okay . So . It's ok Project Manager: Of User Interface: No problem , no problem . Industrial Designer: So , what can I draw some more ? Project Manager: Oh . ? Industrial Designer: ? No . Mm User Interface: . Industrial Designer: Yeah , it's it's a se it's my priority this one . Yeah . Marketing: Mm . User Interface: A person ? Industrial Designer: No . It's a really crazy dog Project Manager: Oh yeah . User Interface: Dog . Industrial Designer: Okay . Marketing: Good . User Interface: Okay . Industrial Designer: Transfer . It's a dog in a village . User Interface: Industrial Designer: So what are you sug going to do now ? Marketing: I think it's done . Project Manager: Yeah , I think Industrial Designer: It's done ? Project Manager: yeah . Marketing: Yeah . User Interface: Okay . Project Manager: Just have to present project , User Interface: So we have break . Project Manager: discuss a little bit about it . Industrial Designer: Oh my God . Marketing: Oh , we have twenty five minutes for the meeting . Project Manager: Yeah . Marketing: Okay . Project Manager: So , if you have questions . User Interface: Oh . Hmm . Marketing: Know what time is it ? No . User Interface: No . Project Manager: It's okay ? Industrial Designer: Yeah , it's okay . Project Manager: You know your job ? you know your job ? Industrial Designer: We have an idea yeah . Project Manager: You know your job ? Industrial Designer: I have an idea of my job so yeah so . Yeah . Project Manager: Okay . User Interface: Okay . Marketing: Good .

Industrial Designer would design the functions and figure out the industrial way to implement it while the user interface designer's job was to decide how the object looked. In short, the two were like the inside and the outside.

Summarize the discussion of specific designing requirements of the new remote control.

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Given the customer demand and conferees personal experiences, several designing requirements were proposed during the discussion. The remote control was decided to be adaptable to multiple devices with few buttons, be able to be lighted in the dark and held in hand, and be both water-proof and shock-proof along with a whistle tracking system, based on which advantage over competitors might well be gained at the price of a rising production cost.

Summarize the whole meeting.

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

This meeting was primarily concerned with the design process and specific designing requirements of the remote control. Project Manager first introduced the goal of the new remote control project as to be original, trendy and user-friendly so as to bear an advantage over competitive products. Then three steps of the design process were respectively introduced and explained by Project Manager, and drawings of favourite animals then followed as an imagination-inspiring activity. According to Project Manager, the fifty-million-Euro financial objective of the project would be achieved at a production cost lower than 12.5 Euros and a twofold selling price. Competitiveness-endowing requirements for remote control design were then proposed and carefully discussed.

What did Industrial Designer and Project Manager think of the remote tracking method when discussing the designing requirements of the new remote control?

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Industrial Designer first recommended adding a special beeping button on the TV set to remind users of where the remote controls were, but the plan was deemed impractical concerning TV sets that were not designed by them. Then Project Manager suggested whistle tracking and was approved by all the conferees as an original improvement.

Summarize the discussion of group warming and the introduction to the new remote control project.

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Mutual greeting heralded the beginning of the meeting and the goal of the new remote control project was introduced by Project Manager to the conferees as to win over competitive products by being original, trendy and user-friendly. Then Project Manager continued with the introduction of the design process, which was divided into three main parts—functional design, conceptual design and desired design that respectively focused on the user-related technical functions, desirable user interface and different trends involved, and specific implementation and choice-detailing process of conceptual design.

What did Project Manager recommend to do after introducing the design steps and why?

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Project Manager recommended a drawing activity of conferees’ favourite animals with the aim of inspiring and contributing to the design process of the remote control.

What did the conferees think of the solution to water-proof and shock-proof technical demands when discussing the designing requirements of the new remote control?

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Conferees agreed that the remote control could be sold with optional plastic protection and water-proof box for customers to choose.

What did Project Manager’s think of the water-proof design when discussing the designing requirements of the new remote control?

User Interface: How do you wear this thing ? Project Manager: Hmm . Mm mm mm . User Interface: Not too many cables and stuff . User Interface: User Interface: Original . Project Manager: Is recorded ? Okay ? Okay so welcome everyone . So we are here for the kickoff meeting of uh the process of designing a new remote control . So I will first start with a warm welcome opening stuff , Project Manager: then uh we will uh see what will be uh our product and what will be the different step we will have to design it . And uh then we will uh discuss if we have few ideas and we will uh end uh by uh dispatching the different task you will be you will have to fulfil to complete this process . So User Interface: Uh . Just one thing . Uh , you said twenty-five minutes , but I have something else to do uh , so gotta have another meeting uh soon , User Interface: so maybe you could hurry up a bit Project Manager: sorry ? User Interface: It's true . I have another meeting so if you could uh Project Manager: You have another meeting soon ? User Interface: Yeah . Project Manager: So you have to be quick . User Interface: Yeah , for the lawnmower project . Project Manager: Okay . User Interface: Okay . Project Manager: So the the goal is to have a remote control so to have an advantage over our competitors we have to be original , we have to be trendy and we have to also try to be user-friendly . Project Manager: So uh the design step will be divided in three uh main points . First it will be the functional design . Third is the conceptual design and then is the desired design . So the functional design is to identify the main user needs , the technical function the remote control should fulfil . And then we will move to f conceptual design where we'll specify the different component involved , what kind of user interf interface we want and what are the different uh trend in user interface and stuff like that . Project Manager: And then the desired devi design will consist in uh specifically implementing and detailing the choice we've uh made in the second point . So I will now ask you which is very important for the design of a new remote control for to uh each of us to to draw uh your favourite animal on the white board . User Interface: What an original idea . Project Manager: Do you have any idea of which animal you want to show us ? User Interface: Orangutan . Project Manager: Okay that's good . Industrial Designer: No no n Project Manager: n n User Interface: Can I give you the Project Manager: You should User Interface: no ? But I don't have to say anything . When I'm drawing the orangutan . Project Manager: If you want to react uh about this wonderful drawing uh I'll let you uh comment . User Interface: User Interface: It's an abstract drawing of an orangutan . Project Manager: Okay it's an abstract drawing . User Interface: Yes . Project Manager: I think it's nice and original . Industrial Designer: You should write y the name I think . User Interface: I don't have a red colour . Usually orangutans have red hair so this is a very important but I don't have red pen , so Project Manager: Okay . User Interface: Yes . Project Manager: You want to draw something Christine ? Marketing: Marketing: Okay uh sorry . You have to imagine a little bit um . Marketing: This Project Manager: Of course your animal is recorded so it's not lost . Marketing: Sorry too uh . User Interface: Yes . I know . Project Manager: Is this uh User Interface: Wha what is this strange beast ? Marketing: Is it beautiful ? User Interface: Is it a monster ? Marketing: Do you know ? It's a cat . User Interface: It's a cat ? Marketing: Isn't it ? User Interface: I thought these things did not exist . Marketing: Yes yes Industrial Designer: Me Marketing: is it like that . User Interface: Ah yeah Industrial Designer: Ah yeah . Yeah . Marketing: Is it better ? Project Manager: Ah okay it's pretty . Marketing: Okay . Project Manager: Okay it's your cat . Marketing: It's my cat . User Interface: Does have a name ? Marketing: Yeah . Marketing: The name is Caramel . User Interface: Caramel . Ah-ha . Industrial Designer: Caramel . Marketing: Yeah . Project Manager: Okay . Olivier , do you want to Industrial Designer: And you I think I'm too short for the cables . Project Manager: Okay I go , but next time you'll do something I'm sure . I'm a bit short on cable . User Interface: Next time I concentrate . Project Manager: Okay . So what could I draw ? Maybe I can draw like a very simplified cow . I don't know if it looks like a cow User Interface: He looks like a bong . Project Manager: Like a what ? User Interface: Okay . Sorry . No . Industrial Designer: Quite squarey . User Interface: Scary ? Project Manager: Industrial Designer: He also . Project Manager: I dunno it it looks more like a donkey in fact I would say . User Interface: I I think we will be finished this uh Industrial Designer: Mm . Project Manager: Okay so I hope that it helps you uh in the process of designing a remote control . User Interface: Is it for uh for putting a for logos , no . Project Manager: Okay . User Interface: That's Project Manager: Let's move on . So Here the uh financial objective of our project . That is to say to to have a production cost lower than twelve point five Euros and have a selling price of twice that price t in order to target a profe profit of uh fifty uh million Euros . User Interface: I is there a matter for a new remote control ? Project Manager: Yeah if it's trendy , original I d fulfil the user needs . User Interface: Is it uh a single device remote control or is it a multi-device remote control ? Project Manager: We have to discuss that point . User Interface: Ah Project Manager: On User Interface: this is not defined at all ? Project Manager: yeah you you can suggest points like this . So what what User Interface: Ah , okay . Project Manager: so we have to decide for example if it can control one device or multiple . So what's what are your ideas about that ? Project Manager: Maybe I can have the your opinion from the marketing side ? User Interface: Well uh do we sell other stuff ? Uh if if we bundle the remote control with something uh to sell then it could be a single device , otherwise it could be programmable one otherwise who would buy a remote control from us . Project Manager: Okay , so if it selled uh by its own i it it would rather be for multiple device . User Interface: Yeah . Project Manager: Do you agree ? Industrial Designer: Mm-hmm . Project Manager: Yeah . So maybe it should be for multiple devices . And uh do you have any ideas um of uh design ideas or any uh uh technical requirement we we should uh fulfil ? Industrial Designer: I think we shouldn't have too many b for my part . I think User Interface: No , I couldn I cannot fi think of any requirements right now . Industrial Designer: If we don't have so many buttons could be nice . Project Manager: Few buttons . Okay . Project Manager: And do you have it also to be to be lighted in order to be used in the dark ? Might be a good idea . Industrial Designer: Yeah . Project Manager: Okay . And do you have any um any uh idea of the trend the trend in domain , what it shouldn't it should look like , or things like that ? Industrial Designer: Something which is not squarey maybe uh , not a box . User Interface: Mm . Project Manager: With rou okay . Like for okay . User Interface: Something like that , least fits in your hand . Project Manager: Okay . User Interface: Yeah . Industrial Designer: Yeah . User Interface: The basic requirement . Project Manager: So . Fit in your hand , yeah . User Interface: Only a buck . Project Manager: And also it have , i it may be it may be important for the remote control to be uh To , to resist to various shocks that can happen if it fall . Industrial Designer: Mm-hmm . User Interface: Waterproof . Project Manager: Water-proof as well . Industrial Designer: And I think we should have a device Project Manager: Maybe it is original because you can uh use it in your uh in your bath whereas the others can't . Project Manager: Maybe water-proof would be very original . Industrial Designer: Sorry . Project Manager: Havin having a water-proof remote control so that the people can uh use it in their bath . User Interface: Mm . Project Manager: That could be uh User Interface: B it seems uh so , but uh if you don't have an waterproof remote control it means you can just cover it with some plastic and you can sort of f Project Manager: Yeah but , it is still something uh you have to buy and that is um not maybe very User Interface: And , and that's one of the that's one of the shock I mean there are people that have a remote control and they are worried that it's going to break and they put some extra plastic around it . Project Manager: Yeah , mayb B User Interface: That's people they actually do it themselves . Project Manager: But maybe we can bulk it with uh already this plastic thing and uh the waterproof uh stuff as well . Industrial Designer: Yeah . directly . User Interface: I it will look a bulky in that case . Project Manager: Yeah . Maybe we can sell uh all that together , so so plastic protection and uh and a waterproof box as well . Industrial Designer: Yeah . Project Manager: That might be good uh track to follow . User Interface: Like as an optional thing . Project Manager: Optional or selled with it ? Industrial Designer: And I I think we should have something , most of the time I I lose my remote control . Project Manager: Yeah . Industrial Designer: We should have s uh special bu button on the TV to make the remote control beeping . Project Manager: Maybe we can have uh But we don't design the TV . Project Manager: Maybe we can have uh something you whistle and uh the remote control uh beep . Industrial Designer: Ah yeah . User Interface: Barks . Industrial Designer: Yeah . Project Manager: Yeah , barks , yeah . Industrial Designer: Barks . Project Manager: So we can uh have a whistle uh remote control ? Industrial Designer: Yeah . Yeah whistle . Project Manager: I don't know , whistle-able ? Th Industrial Designer: Whistle tracking . Project Manager: Whistle tracking yeah . Whistle tracking remote control . That's a good idea , that's very original and that's can uh improve . User Interface: That's that's quite cool , but uh of course we you don't normally need uh any audio uh recording stuff on your remote control right ? Project Manager: Yeah d d uh . User Interface: So i it's just going to add t to the cost . Project Manager: Yeah but s still we have to mm we have to have an advantage over our competitors . I think this is a good advantage . User Interface: It's cool . I think I like the idea , but I'm not sure about the what you , Project Manager: Yeah . We have to ask User Interface: who is giving who's giving who's giving our budget . Who's Project Manager: Yeah . We have to ask the quest of that's uh design to the uh Industrial um Designer . User Interface: Yeah . Yeah . Industrial Designer: Yeah . yeah Project Manager: Which is you . User Interface: 'Kay . Project Manager: Okay so try to find that for next meeting . Industrial Designer: Okay . Project Manager: Okay . So next meeting is in thirty minutes or so uh . Don't pani . Industrial Designer: Don't panic . Project Manager: So so I will ask the Industrial Designer to find out more about this industrial design so any working any working function we have discussed . Industrial Designer: Mm-hmm . Project Manager: So then I will ask the User Interf Interface Designer to to think about the point we discussed like the number of buttons , the the fact that is lighted or not , things like that , and what would be convenient for the user . User Interface: Mm-hmm . Project Manager: And also um I will ask the Market Expert to uh try to find out what are the absolute requirements , what is absolutely needed in a remote control uh for the user . So . And then uh I will uh just ask you to think about that and uh look at your mail because you will receive uh some good advice soon . User Interface: Mm . Project Manager: So . Thank you I think that's all for this point . User Interface: Good . Industrial Designer: Mm-hmm . Marketing: Thank you User Interface: Uh , so we come back in five minutes ? Half an hour . Project Manager: Anyway you will receive some messages . Be careful . You eat it ? Does it move uh ? Okay , but I don't know if it uh is still correctly uh We'll see . Industrial Designer: Ah .

Considering the product originality, Project Manager believed that a water-proof remote control could be used in the bath conveniently while saving the customer’s need to purchase an extra plastic cover. Therefore, originality and competitiveness might be gained over competitive products.

What did Industrial Designer disagree with User Interface when discussing the price of the prototype compared with the phone?

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

At the technological aspect, Industrial Designer thought the complexity of the phone was higher than the remote control, the price of these two cannot compare though they looked alike.

Summarize the whole meeting.

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

In the development of the project, this meeting was at the basis where a prototype of the product had been designed and it mainly focused on discussion about the cost and pricing of the product based on the material it used and the profit they wanted to obtain through this product. It turned out that the cost was very reasonable and the price was also very attractive. Then, the team evaluated the product by scoring according to criteria based on the user's requirements and marketing trends. The meeting went very well and every team member agreed with each other on the evaluation results, which was promising to lead a success in this project.

Summarize the discussion about the cost and price of the remote control product.

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

This was a product shaped like a banana, with a standard battery and a wheel. The materials to manufacture this product included a yellow banana shaped case and a rubber. All of these summed up to cost 10.7 Euros, which was within their budget. And they had a price gap of 12.5 Euros, so they set the price at 25 Euros, which was very reasonable and attractive.

What did User Interface think of the price of this prototype when comparing it with the same-shaped phone?

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

User Interface mentioned the banana-shaped wireless phone that sold a hundred Euros and more, which was very high. Compared with this, the price of their product was very attractive for the customers which was just 25 Euros. Customers would be very willing to buy it.

Why did they agree with each other when discussing the 'easy to use', 'fashion', 'easy to find' and 'robust' features?

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

Since this product didn't have much complex design, it was designed to be easy to use with a very simple structure. Hence, they all agreed that it was easy to use. As for the fancy part, the product was a banana shape, the fruit design was very up to date and fashionable. For the same reason that it resembled a banana, users would find it easily when they needed to use the remote control. What's more, it had lightning, making it more visible in daily life. The product was surrounded by rubber, enabling it under protection, so the robust feature can be ensured.

Summarize the evaluation process on the prototype.

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

Every team member evaluated the prototype, and the evaluation criteria were user-oriented and market-indicated, which meant the product needed to meet the following standard such as fancy appearance, innovative technology, easy using, fashion in trend, being highly visible in a room, and robust quality. The marketing set up seven points in each criterion and let the team members to score the product from one to seven. It turned out every criterion of this prototype scored high, the evaluation results were quite satisfying.

Why did they give lower grades when discussing the technological aspect?

Project Manager: Okay . Je croix que c'est dommage de le it will be sad to destroy this prototype . It really looks like a banana . User Interface: It is a banana . Project Manager: It is a banana . User Interface: It is the essence of bananas . I would be confused with this thing . Project Manager: Mm . User Interface: S Project Manager: Okay . Marketing: Mm-hmm . User Interface: How is everyone ? Project Manager: Hi . Industrial Designer: Hi . Project Manager: So we are here for the detailed design meeting . Project Manager: So User Interface: Mm-hmm . Project Manager: we will uh I will first present what we are going to do in this meeting . Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . Project Manager: And uh then we will see the financial aspects and the cost of the product . Then we will uh evaluate the product . And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . So Industrial Designer: Mm-hmm . Project Manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it Project Manager: to be uh to feel spongy , User Interface: Like a banana . Project Manager: and uh also at the different aspect like having a wheel etcetera . Industrial Designer: Mm-hmm . Project Manager: And the cost ended to be ten point seven Euros . So which is uh good , because we had a price gap of twelve point five Euros . Industrial Designer: Mm-hmm . Project Manager: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , Project Manager: and we are now going to see the project evaluation with uh our marketing expert . Marketing: Yeah . Okay . So uh you can have my project in Project Manager: Yeah . You have a presentation ? Marketing: Uh yeah just a Project Manager: Participant four , yes . Marketing: Four . Evaluation . Project Manager: Okay . Okay . Marketing: Okay . So you can go . We can go through . Project Manager: Okay . Marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . So you can go through and Project Manager: Okay . Marketing: okay so uh we have uh six points . We we talked about before . Project Manager: Okay . Marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , Project Manager: Yeah . Industrial Designer: Mm-hmm . Marketing: uh and uh uh I have a scale of uh seven points . Project Manager: Yeah . Marketing: Okay . So I go through all the uh all the points here , Project Manager: Yeah . Marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . Okay ? Project Manager: Okay . Marketing: And after we ha we have an an average , and uh we see . Project Manager: Okay . Industrial Designer: Mm-hmm . Marketing: The okay ? Uh so uh fancy look and feel , what do you think ? Project Manager: Okay . Maybe you can presen Marketing: F between o one and seven . Project Manager: okay . Maybe hold it . Project Manager: So I think it's uh very uh very nice . What do you think ? User Interface: I give it a I give it a five . Project Manager: Yeah . So it's between one and seven ? Seven is the highest uh ? Marketing: Yeah . Seven is the Project Manager: I will give a six . Industrial Designer: I will give a a five . Marketing: Mm-hmm . User Interface: And you ? Marketing: sorry . User Interface: Do you vote uh Christine ? Marketing: eh ? User Interface: Do you also vote ? Marketing: No , I just want to see something Project Manager: Maybe we all have to agree on a common User Interface: Well , we can very easily . Project Manager: Yeah . Marketing: Mm-hmm . Marketing: Uh I think uh and need to as well . Project Manager: No problem . So Marketing: Need to Project Manager: this is your Marketing: uh I don't know if you we ha we have to put uh one uh f If it's better or Project Manager: One is most . User Interface: I Marketing: Uh-uh . Project Manager: Well , we can choose what we want . Marketing: Um . Yeah . Project Manager: Okay , let's say that seven is the best . Marketing: Or maybe we can say s seven is the best mm . Project Manager: Okay . So so do note the grade we have five , six for me , Industrial Designer: Five . Project Manager: five . And what what's your choice ? Marketing: Oh sorry . Project Manager: How much would you give on the fancy aspect , on the fashionable aspect ? Marketing: Six Uh s you can how much what ? Project Manager: How much would you you don't answer to this uh questionnaire ? Marketing: Oh yes I mm I dunno mm , I think six , it's a good uh User Interface: So it will have five point five average . Project Manager: Five point five average . Marketing: Yeah . Project Manager: Okay . User Interface: Mm . Marketing: Wa can . Marketing: Okay . Project Manager: Well , does it Marketing: I sorry . Marketing: Okay . So after , the technological aspect ? Project Manager: Okay , techne technological aspect . Marketing: So we we said uh we have uh a new technological uh thing with a wheel . Project Manager: Yeah , we have the wheel . We also have the rubber material , Marketing: Uh . Project Manager: which make it uh like new also . I think I would give a five . User Interface: It's four . Project Manager: Four ? Industrial Designer: A four also , because , except for the wheel , we don't have so much innovation . User Interface: Yeah . Industrial Designer: The rubber is Project Manager: Okay . Industrial Designer: Uh a four . I I User Interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? Project Manager: No . User Interface: No . Okay . Project Manager: So Marketing: No . Project Manager: what's your uh grade ? Marketing: Four . Project Manager: Four ? So we have four , four f and five ? Marketing: We can put four ? User Interface: Yeah . Project Manager: Yeah , four . Four , yeah , let's put four . User Interface: For twenty five . Marketing: Everyone is okay or four poin Four . User Interface: Yeah . Marketing: Okay . Project Manager: Doesn't it Marketing: Very easy to use . Do you think it's easy to use ? Project Manager: Yeah , I think so . Yeah . Industrial Designer: Yeah . User Interface: I give a seven , I think . Industrial Designer: Six . Project Manager: I would give a I would give a seven as well . It's very easy to use . Industrial Designer: Six . Marketing: Mm , six for me also . Project Manager: So User Interface: 'Kay . Marketing: Six point five . Project Manager: six point five . Industrial Designer: Six six six point five . Project Manager: Okay . Marketing: Okay . Is it fashion ? Project Manager: Oh yeah , Project Manager: its its f its fruit fruit shape . Marketing: Seven ? Project Manager: I would say seven . And is very very nice design . Marketing: Yeah it's fashion , because it's a fruit , User Interface: Yeah , we can we can put a seven here . Marketing: and we say that the Industrial Designer: Yeah , seven . User Interface: Yeah . Marketing: yeah , seven . Project Manager: Yeah . Seven , okay . User Interface: Yeah . Well , we hope . Industrial Designer: Easy to find . Marketing: Uh easy to find in a room ? Industrial Designer: I lost my banana . User Interface: Project Manager: I think you can't miss it . User Interface: Yeah . Project Manager: Okay . Marketing: Yeah ? Industrial Designer: Uh . User Interface: Yeah , I think it's cool . I think we can put a six here . Marketing: We have the lightning , or Project Manager: Yeah , we have the Marketing: The lighting . Project Manager: we don't sesh especially have the lightning User Interface: So you'll make the material transparent Project Manager: but User Interface: so that it uh lights up completely , or Project Manager: So it's yellow . It's okay . Marketing: Yeah . Project Manager: I think it's very easy to Marketing: Seven ? Project Manager: I would say seven . It's hard to miss it . Industrial Designer: Six . Yeah , okay . User Interface: Yeah . Marketing: Is it is it robust ? Project Manager: Yeah , it's rubber , made of rubber , Industrial Designer: Uh f yeah , it's ru it's rubber . Project Manager: I think it's m it's uh more rubber than uh other remote control . Industrial Designer: Yeah . User Interface: Yeah the only problem there might be which know , i if it's very sensitive , Project Manager: Yeah . User Interface: they will , Industrial Designer: Yeah . User Interface: I don't know Project Manager: But it is uh it is surrounded by rubber material . Industrial Designer: Yeah . User Interface: Yeah , okay . Project Manager: So maybe we can put a six . Industrial Designer: Yeah . User Interface: Mm . Marketing: Everybody is okay , six . Industrial Designer: Six or five . Five Project Manager: Six is okay ? User Interface: Six , yeah , for me . Industrial Designer: Six . Marketing: Yeah . Okay . Project Manager: Yeah . User Interface: Yeah . Marketing: S now um so . Project Manager: Tadada . We have to sum up everything . User Interface: Twenty . Marketing: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . User Interface: Thirty . Thir Marketing: That's that's okay ? Six . Project Manager: Six is a good User Interface: Okay . Marketing: Good . Uh if we say that seven it's uh it's the better , Project Manager: Yeah , the be . User Interface: Yeah , the top Marketing: and when uh s six sit six are good it's a good uh p product , I think . Project Manager: Okay , so six is a User Interface: Mm . So will become eight soon ? Project Manager: So it's a good evaluation , I think . It's very promising . User Interface: Yeah , well it's a bit biased . Project Manager: Huh . Marketing: We have a good price and uh . Industrial Designer: Yeah . Project Manager: So this prototype is quite nice . User Interface: Okay . Marketing: Good . User Interface: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , Project Manager: Yeah . Okay . User Interface: uh quite big also , User Interface: and they were selling something like a hundred Euros , two hundred Euros . User Interface: Just a just a phone , wireless . Project Manager: So having this at twenty five Euros is uh quite attractive , I think . Industrial Designer: Mm-hmm . User Interface: Yeah . Project Manager: I think the Industrial Designer: But almo also the complexity between a phone and a remote control is not cannot compare . User Interface: Yeah . Yeah , Project Manager: Yeah . User Interface: it's much more complex , but Project Manager: So , I think , we can summarise . So we have seen the prototype . It's very nice according to the work of our two designer . Project Manager: The the the financial aspect were okay . We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . The the evaluation give satisfying result as well . So I think we can move to the last part of the meeting . Project Manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . Industrial Designer: Start to eat banana . Project Manager: I don't know if it's provided by uh by the meeting staff . Marketing: Mm-hmm . User Interface: Okay . Project Manager: Okay so congratulation . Nice product . Industrial Designer: Yeah . User Interface: Congratulations to the team . Uh very well , we worked together fantastically . Project Manager: Yeah . Project Manager: I think it was a good collaboration uh . Aspect . User Interface: So what does the management say ? Project Manager: Sorry ? User Interface: What does the management say ? Project Manager: I think we will have um much bigger project next time and a much bigger salary as well . User Interface: Ah . Project Manager: All it depends on who watch this meeting . Industrial Designer: Yeah . Project Manager: We don't know . User Interface: Yeah . Project Manager: Okay , so User Interface: Okay . Project Manager: good guys , Project Manager: so see you for next uh successful project . Industrial Designer: Okay . Yeah . Fruits . Marketing: Mm 'kay . User Interface: Mm .

For the technologically innovative part, the product was only added with a wheel and the rubber material. In terms of innovation, there still lacked some shining points. Therefore, everyone gave a lower grade compared to other aspects.

Summarize the whole meeting.

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

The team members introduced themselves and their positions respectively. Project Manager announced the plan for the three-phase remote control project. The team members drew their favourite animals to get more familiar with each other. Project Manager informed the team of their financial target, which was 50 million Euros. Each 25-Euro remote control would make a profit of 12.5 Euros. The team members had many ideas on the remote control design. User Interface recommended an integrating remote control for several different devices, as well as an ergonomic curve design. Marketing spotted a niche in the game market and thus suggested adopting a bar-code design. Industrial Designer added that the team could consider incorporating a keypad for the better game experience.

What did the group discuss about project finance and the new remote control design?

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

Project Manager informed the team of their financial target, which was 50 million Euros. Each 25-Euro remote control would make a profit of 12.5 Euros. The team members had many ideas on the remote control design. User Interface recommended an integrating remote control for several different devices. Marketing spotted a niche in the game market and thus suggested adopting a bar-code design.

Summarize User Interface's opinions towards the new remote control design.

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

User Interface initially believed that there would be an emerging market for the touch screen remote control which could be programmed in a sophisticated way. Users could redesign their remote controls to their own needs. Remote controls originally designed for different devices could now be integrated. Project Manager, however, reminded User Interface about the budget issue. User Interface then admitted that a conventional push button would be a better choice than a touch screen.

What did the group discuss about the keypad and ergonomic design of the new remote control?

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

When discussing the basic functionality, the team agreed that it was the most important to meet the user requirements. Industrial Designer suggested that the team could consider incorporating a keypad for the better game experience. User Interface went on making a contribution. An ergonomic curve design was recommended by User Interface and appreciated by Project Manager, for it would make the remote control look more stylish.

What did Project Manager think of the special button design for game players when discussing keypad and ergonomic design of the new remote control?

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

Marketing desired to design self-intuitive buttons for game players. Industrial Designer expressed a preference for a game control keypad rather than big separate buttons. Project Manager accepted the latter suggestion, for keypads on consoles were common and user-friendly nowadays, so it would also be feasible to incorporate one on the remote control. Besides, Project Manager pointed out that a keypad would allow easier navigation and be used as a joystick.

Why did User Interface think of a curve design when discussing keypad and ergonomic design of the new remote control?

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

According to ergonomics, the remote control was expected to fit as comfortable as possible into the hand. In addition, User Interface hoped that the remote control could have an unconventional and attractive shape. A small and stylish curve was User Interface's final choice to make the remote control look more unique.

Summarize Marketing's opinions towards the new remote control design.

Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the group Marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? Project Manager: Um , yeah , Marketing: S Project Manager: go for it mate . Marketing: Um , NEZ Project Manager: N E Z . Marketing: ER . Project Manager: Ebenezer . And your role is ? Marketing: I'm the Marketing Expert . Project Manager: You're the Marketing Expert , okay . Next we have ? Industrial Designer: Tarik Rahman . TARIK . Project Manager: T R I K . And your role in this is ? Industrial Designer: Industrial Designer . Project Manager: Industrial Designer . And , lastly we have ? User Interface: Uh , Dave Cochrane . Project Manager: And you're going to be the User Interface , User Interface: User Interface Defin Designer , yes . Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Um First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? Marketing: Sure . Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time . Um . 'Kay , so it's not the best picture in the world . Marketing: Here we have an elephant . First point , begins with an E , same like Ebenezer . Also , elephants have a very good memory , much like myself , Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E , just like Ebenezer . Project Manager: Brilliantly done . Thank you . Marketing: Thank you . Project Manager: Tarik , would you like to have a shot at a bit of artistry ? Industrial Designer: . Project Manager: Oh , um , Marketing: Oh . Oh oh Project Manager: you can clip them to your belt . Industrial Designer: Do we take them off ? Marketing: I think you ga Industrial Designer: Oh right , Project Manager: You should also l um have your the lapel mic on as well . Industrial Designer: okay . Marketing: The little The the Industrial Designer: Ah-ha . Marketing: Oh that's good , we can clip them on . Okay . Yeah , Industrial Designer: Now where do I put the Marketing: Just um somewhere Project Manager: Yep , the , it's just across there , that's it . Yep . Industrial Designer: Is this supposed to be clipped as well ? Project Manager: Yeah . Marketing: I think so . Project Manager: It'll follow you if you Marketing: Yeah . There you go . Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should have good range . Industrial Designer: Uh , destroying your elephant here . Industrial Designer: Uh , here we have a tiger . Uh I've always loved tigers . They're just they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . And uh they're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but Project Manager: Excellent , thank you very much . Dave , if you'd like to uh have a dash . User Interface: Um Um , the monkey , um . The one f uh in fact this is a somewhat oblique reference in fact to uh well my I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude than most . Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master the whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . Marketing: Oh , that was profiting , that was an amount , so that's the amount made , Project Manager: Yep . Marketing: okay . Project Manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Marketing: Yeah . Project Manager: Okay . Now we better actually just get on with the uh the meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ? User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen lcd remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the TV to the right channel , get the uh re uh rewind the tape in the VCR and get it to play once it's rewound , for instance . Project Manager: Okay . User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And therefore putting it into a um well much lower price bracket . Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our User Interface: Absolutely prohibitive , Project Manager: yeah . User Interface: yeah . Marketing: Oh . Project Manager: But you think uh again something to control multiple units in uh a simple fashion . User Interface: Yeah , I mean I wouldn't like to say you g I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some and ideally something into which it would have some at least limited facility for um running macros . Project Manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the TV , maybe the sound system as well , all in one go , is that kind of User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the DVD player and it turns the TV on and onto the right channel as well , um Project Manager: Okay , that sounds like a a good strong idea . Um Marketing: 'Kay Project Manager: Any takes on this ? Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , User Interface: Mm-hmm . Marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar , um keypad , for playing games . Project Manager: Okay . Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , Project Manager: Okay . Marketing: and slide another bar to say what time it ends , you know that's Project Manager: Yeah I've heard I've seen the bar-code design before , Industrial Designer: Mm . User Interface: Mm-hmm . Project Manager: yeah . Marketing: Yeah , it's it's taken out the Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . Marketing: Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . Project Manager: Okay , well Industrial Designer: 'Kay . Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas , Marketing: Yeah . Project Manager: we can we'll have to work fast , um , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um User Interface: Mm-hmm . Project Manager: And we're gonna maybe n try and have to figure out Marketing: What the user wants uh . Project Manager: what the user wants , yes . Marketing: Okay . Project Manager: Um , right . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? Marketing: Oh . Okay , . Industrial Designer: Like uh control pads , you know of games , but Marketing: Mm-hmm . Industrial Designer: or is that a bit ridiculous ? Project Manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . Um Industrial Designer: Yeah . Project Manager: and that could allow n easy navigation , used as a joystick as well . User Interface: Mm-hmm . The other key feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course , uh al al also allows for the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , . Project Manager: Okay . So , User Interface: A curve , Project Manager: small , stylish , and something that's just a little different . User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , uh which it would need to be to sort of conform to the shape of the hand more efficiently anyway . Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ? Marketing: 'Kay . So . Project Manager: Okay . Marketing: . Industrial Designer: . Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .

Marketing noticed that gaming on TV was getting popular and hoped that the new remote control could become a specialized keypad for game players. Marketing desired buttons that would not get worn out too easily for the new remote control. A bar-code design was desirable as well.

Summarize the discussion about the additional design aspects of the remote control.

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

As TV was becoming central in most homes, the user interface thought that the design of the remote control should cater to the needs of different kinds of customers, even including that of the disabled people. Besides, the industrial manager thought that lightness is another essential feature of the design.

According to the industrial manager, what characteristics possessed by the tiger were worthy of being studied by the products' design?

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

The industrial manager thought that tigers always went for security, speed and efficiency. These features were also the guidelines in designing the products.

Summarize the whole meeting.

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

Project Manager asked the team members give personal introductions respectively to get acquainted with each other, and then introduced a new remote control project. Before discussing the product-related issues, the manager asked the members to get acquainted with the SMARTboards for further presentation and information sharing work by drawing in turns. After the drawing session, the manager reemphasized the program target and required the remote control to possess with a user-familiarized feature. Other group members voiced out additional design aspects, including usability and lightness. Finally, the team agreed on both the selling and the production price.

Summarize the discussion about the target's user-familiarized feature and several additional design aspects.

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

The user interface asked what the project's target was. In response, the project manager emphasized that the target was a TV remote control. Then, the group members voiced out their envision of the product. The user interface suggested that the TV remote control should stick to what people are familiar with. At last, the user interface and industrial manager added usability and lightness as two other essential features of the product.

Why did the User Interface choose to draw dolphins during his acquainting process with the SMARTboards?

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

Firstly, he thought that dolphin represents freedom. Besides, he loved the ocean a lot and swam a lot in his spare time.

Summarize the members' acquaintance with the usage of the SMARTboards.

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

The manager introduced a new technical device, the SMARTboards, to all the team members in order to facilitate their presentation and information sharing work. Then he asked the team to draw animals respectively to get acquainted with the device. Each member chooses a different animal, embodying their opinions upon the product.

Why did the user interface think that their project should stick to what people are familiar with when discussing the members' envision of the product?

Project Manager: Okay , good morning . This is our first team meeting . User Interface: Good day . Marketing: Morning . Industrial Designer: Morning . Project Manager: I'll be your Project Manager for today , for this project . My name is Mark will be giving this presentation for you to kick the project off . That's my uh that's the agenda for today . Well , of course we're new to each other , so I'd like to get acquainted first . So let's do that first , I mean Let's start with you , can you introduce yourself ? You're our Marketing Expert . Marketing: Yes . Um my name is Dirk , Dirk Meinfeld . Um I will be uh Pr Project the Marketing Expert . And I will see what the user wants and uh what we can do uh with the new produ project product . Project Manager: Okay , excellent . And you are User Interface User Interface: Nick Broer , Project Manager: Yeah . User Interface: User Interface Designer . I'm going to uh look at the technical design from the uh user point of view . Project Manager: Excellent . Okay . Industrial Designer: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , Marketing: Hmm . Industrial Designer: and the third is what should it look like . Project Manager: What should it look like ? Okay . Marketing: Hmm . Project Manager: Oh , let's kick it off . Oh , there we go . So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . I took this off our corporate website . I think well it sums up what we need to do . It's We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . That's why our product will always fit in your home . So apparently we need to um be very at um very open to what's currently hot in the market . So that's what you need to do to bring us the latest info and what people want . Marketing: Yeah . Yeah . Project Manager: So So we put the fashion in electronics . So that's what we need to go for . Anyway , we'll take this project in three steps , three pha uh three phase of design . First step will be the functional design . Marketing: Yeah . Project Manager: And that's basically what we're gonna do . Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . So skip through this . Uh . Okay . Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . We can use a regular PowerPoint presentation . I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . Like it says , very simple , you just take out the pen . Like you see here , I'll just take the take here . That's it , you just put it on the board . You see a pen here . You go here , just like using a pen . You can just draw whatever you want . It's like the eraser , can erase whatever you want . And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . So it should be really easy . Marketing: Okay . Project Manager: This is to take the just take a new slide and back again . We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . So I'll take this out . Okay . We'll use that later . Anyway . Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . So next , been here . Well , gonna give the electronic white-board uh a shot . So basic idea is we have a blank sheet . Just try whatever you want , and like it says , draw your favourite animal . I think the creative genius should go first . User Interface: The creative genius ? User Interface: Thank you very much . Project Manager: So , draw us your favourite animal . User Interface: Well , I'm more into the technical aspects of drawing , User Interface: so I'm not really good at drawing animals , Project Manager: Draw us a technical animal . User Interface: but uh the animal which I Oh . Project Manager: Yeah , it's still erasing . User Interface: Pen . User Interface: Uh format . Else my animal will be like king-size . I pretty much like a dolphin , because of its uh its freedom basically . Let's see . A head . actually worked with this . It's like uh it's a very Uh high-tech . Industrial Designer: User Interface: Bit low-responsive though . Project Manager: So that's what we don't want . User Interface: Prefer pen and paper . Project Manager: We want a high-responsive product . So It looks more like nuclear bomb . Marketing: Very nice dolphin . User Interface: It doesn't look like a nuclear bomb . Industrial Designer: User Interface: This thing isn't doing what I'm What I want . Project Manager: Let's go easy on it . User Interface: So Yeah , well it does look like a nuclear bomb . User Interface: I'll just finish up real soon , because I'm User Interface: So it doesn't really look like a dolphin , Project Manager: Anyway , User Interface: but then again , this is all new for me . Project Manager: it should It It's supposed to be a dolphin , you like the freedom that it that it represents . Industrial Designer: Uh-huh . User Interface: Like the ocean , like swimming . Do that in my spare time , so that's basically an Project Manager: What do you like ? Okay . Well , User Interface: Now we can forget this ever happened . Project Manager: our Marketing Expert . Show us an animal . Marketing: Um an animal . Project Manager: Pick a pick a Marketing: I like the elephant . Project Manager: pick a clean sheet . Oh . Take a clean sheet first . Marketing: What ? Yeah . Um Project Manager: Just press next . That's it . Marketing: Oh yeah . Oh , a blank . Okay , next . Free , I like the elephant . It's big , it's strong , so uh uh Oh , it's a little bit User Interface: It's not really that responsive , no . Marketing: You have to hold it , right ? Industrial Designer: Mm . Marketing: Hmm . Marketing: It's a beautiful animal . Marketing: Oh , you have to p press it pretty hard . With a smile on it , Project Manager: It's a cute elephant . Marketing: it's very important . Yeah . Marketing: And uh not to forget its tail . Oh . Project Manager: It's a nice beard . Marketing: Yeah , it's okay . Yes . User Interface: And you was making comments on my dolphin . Marketing: I will beat the dolphin . No . Project Manager: Okay , so it's just a bee . Marketing: Yeah . Project Manager: So I suggest you make us the elephant in the market . The big and strong player in the market . This would be good . Marketing: Yeah . Yeah . Project Manager: Okay , excellent . On to the next one . Industrial Designer: Okay . Marketing: Uh yeah . Industrial Designer: Okay , you should press next . Marketing: Yeah . Project Manager: Press next . Yeah , it's up there . Industrial Designer: Okay . Project Manager: That's it . Industrial Designer: Okay , well the animal I'd like to draw is a tiger . User Interface: You picked a hard one , didn't you ? Industrial Designer: My drawing skills are really bad , so . Marketing: Experience with the tiger . Marketing: What ? They are Industrial Designer: They are really bad , my drawing skills . Marketing: Okay uh-huh . Project Manager: Sure looks smooth . Marketing: Oh . Industrial Designer: I'm not sure how the legs should go , but Industrial Designer: Uh these are stripes . User Interface: Got it . Industrial Designer: I've picked this animal because it's very fast . It is uh it knows exactly what it wants . Uh it hardly ever wastes any resources . Project Manager: What does it want ? Industrial Designer: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . Uh it knows exactly what it wants . It never kills an animal uh just for the killing , so it's very efficient . And it tries to do everything as fast as possible . Project Manager: Okay . Industrial Designer: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , Marketing: Mm . Industrial Designer: security , speed and efficiency is important . And I think uh those things we can use . Project Manager: I agree . Marketing: Okay . Project Manager: , I'm supposed to draw the animal next . Yay I introduce to the world the amazing ant . Marketing: Uh hard worker . Project Manager: Great team-workers . Industrial Designer: Yeah . Marketing: Yeah . Project Manager: Do everything to Uh really small , but together they're really strong . So I'm gonna give it a smiley face . Industrial Designer: Oh . Marketing: Yeah , yeah . Project Manager: Not sure where the p . Just put 'em here . Whatever . Project Manager: Think it need shoes . So Project Manager: I'm just too lazy to draw it all black , so That's the coolest ant ever . User Interface: You've done this before , haven't you ? Project Manager: I love to draw ants . It's my hobby . Project Manager: Anyway Nah . Just I think it's very representative what we drew , I guess . Like you take just take your freedom and use a a trendy interface that you design for us . Marketing: Yeah . Project Manager: Just Yeah . You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . Anyway . another beep to stop the meeting . See . Warning . Finish meeting now . Uh put this down . Examples . Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . So what do you guys think about The first idea is just very short . I'll start with you . What are y What are your first ideas for the new product ? What User Interface: Well , I basically had a question . Do uh Are we going to introduce a multi remote control ? Is it just the TV or do we want to in Project Manager: The project I got was just for a TV remote control . Marketing: Uh User Interface: Just for TV remote control . Project Manager: Yeah , I guess so . Marketing: Yeah . User Interface: Okay . Well , I was thinking about design remote control , with our uh motto and all . Marketing: But User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with . Marketing: Yeah . User Interface: No rational changes or whatever , 'cause it revolutionary changes , Project Manager: Okay , so very intuitive design , I guess . User Interface: yes . Uh we might have to consider other design aspects of our product . So that was something I wanted to add , User Interface: and perhaps some usability aspect . TV is becoming central in most homes . Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? Project Manager: Yeah , we want I suppose we want almost everyone to be using it . So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . Um yeah . I think we really need to cut the meeting short . You have anything you wanna share quickly ? Industrial Designer: Hmm . Marketing: Uh . Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . User Interface: Yeah . Industrial Designer: That's it speaks for itself , Project Manager: It should be light , okay . Industrial Designer: but some uh Yeah . Project Manager: Um , let's see , Marketing: Yeah . Project Manager: where did I Let's skip that . Oh , this is it . Sorry , I skipped this sheet . Marketing: Selling price . Project Manager: What do we This Quick What we're going to Selling price , twenty five Euros . That's for you . The production price , twelve and a half Euros , approximately . Industrial Designer: Okay . Project Manager: Just go go for that . We'll reach the uh reach that profit . Industrial Designer: Okay . User Interface: Okay , well that's not that much to work with . Marketing: international . Project Manager: No , it's not much to work on . I'm sorry , I skipped it . Anyways , that's Yeah , this is it . Do you have anything you you came up with yet ? About uh marketing transfer , whatever ? Marketing: Um about what ? Marketing ? Project Manager: Marketing I'm not sure what you what you came up with yet . You have anything to share ? Or else we'll cut the meeting just cut the meeting short Marketing: Um no , not really yet , Project Manager: since we're supposed to stop . Marketing: but I've some ideas Project Manager: Okay . Marketing: and I will uh say it uh Project Manager: Anyways , the the personal coach will give you the your p your personal assignments and everything . So we'll just meet back in here thirty minutes . Industrial Designer: Okay . Marketing: Okay . Project Manager: I'm sure we have that . Industrial Designer: Good luck everyone . Project Manager: Yeah , thanks for attending . User Interface: Mm , good luck . Project Manager: I'll see you back here in thirty minutes . Marketing: Okay . Yes .

The user interface believed that changes, be them rational or revolutionary, once made, would be hindrances to customers' usage.

Summarize the wrap up of the meeting.

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

In the next meeting, Industrial Manager will be responsible for the functional and working design of the remote. Marketing will be in charge of the user requirement specification such as friendliness and come up with features that justify the price of the remote.

What solutions did the team come up with to help people better locate the remote?

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

Marketing suggested that the remote can beep or a light in the remote can blink when people clap. Project Manager added that it can also give off a signal, activated by light sensors, when it is in a dark spot. However, Project Manager later raised up the point that voice or clapping was not specific enough and other devices like lamps with the same function only worked to a certain degree.

Summarize the discussion about the appearance of the remote.

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

The remote should be compact with a friendly shape, like the kidney shape Project Manager proposed. It should also be made with different material and colour so as to be more trendy.

What did the team think of User Interface's idea regarding a compact and multi-purpose remote?

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

User Interface suggested that the remote should be compact and able to be used for other purposes such as controlling air-conditioners or heating systems. Industrial Designer agreed and added audio players should also be controlled as well.

What is the scope of the project?

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

The project goal was to design an original, trendy and user-friendly remote control for the international market. The project will be divided into three parts - functional, conceptual and detailed design. The selling price and the production cost of the remote should be twenty five Euros and less than twelve fifty euros respectively. The profit aim for the company is fifty million Euros.

What were the participants of this meeting responsible for?

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

The role of User Interface is to design a television remote control. Marketing is in charge of figuring out how to sell them. The responsibilities of Industrial Designer are dealing with technical and functional designs and specifications of User Interface.

Summarize the whole meeting.

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

The meeting kicked off with self-introductions, familiarizing team members and their responsibilities. After stating the scope of the project, which was to design a new remote control, the team tested out the functions of the white board. Then, the team brainstormed about what features they would add to the new remote control, such as being multi-functional and having a light sensor, with the selling price of twenty five euros and production cost of twelve fifty Euros.

What did the team discuss about the functions of the remote?

Project Manager: Okay . Everybody ready ? Marketing: Okay . Industrial Designer: Yeah . Project Manager: Uh I think the first thing we do is introduce ourselves Marketing: I think so . Project Manager: and everybody's name and what your function is ? Marketing: Yeah , that's a good plan . Project Manager: So maybe we start with you ? User Interface: Okay . Yeah , my name is Francina . And I'm uh an user interface my role is uh the main responsibility is user interface . Project Manager: Mm-hmm . User Interface: And my role is to design uh a television remote control . Project Manager: Mm-hmm . Okay . Marketing: And I'm a marketing person . I wanna figure out how to sell them . Project Manager: Mm-hmm . And your name is ? Marketing: My name is Eileen . Project Manager: Okay . Industrial Designer: Yeah . Uh I'm Jeanne-Oui . Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . Project Manager: Very good . And as you already know I am Betty . I am the project manager for today . So why don't we look at the presentation to see what we really are supposed to do . Um . Marketing: Okay . Project Manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . Marketing: Mm-hmm . Project Manager: Uh we get ins each of us will get instructions and we'll take it from there . Project plan , that falls under the same heading pretty much . Um , I don't think we have any great discussion at this point . Marketing: No . Project Manager: Um . Here is what this thing should be . This thing we are gonna um uh design is a new remote control . Uh should be original , trendy , and , of course , user friendly . Marketing: Mm-hmm . Project Manager: So maybe you wanna make some notes of that . Marketing: Okay . Project Manager: Okay ? Marketing: Mm-hmm . Project Manager: All right . Here is what the functional design is supposed to achieve . Um . That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . Detailed design , same thing basically . Marketing: Mm 'kay so Three different types of design that we're gonna be concerned with okay . Project Manager: Mm-hmm . Mm-hmm . Marketing: Functional , conception and detailed . Project Manager: I can't write with this thing . Marketing: Maybe we should redesign it . Project Manager: Yes . Marketing: After we've finished the remote control we'll get to that . Project Manager: Yeah , okay . All right ? Then , tool training try out the white board , participant can draw their favourite animal . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . You wanna go Eileen and Marketing: Okay , I'll see what I can do . Project Manager: Whether you without hanging yourself . Marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . Project Manager: And remember you have to press so it works . Marketing: So that it will record okay . Project Manager: Mm-hmm . Marketing: Um uh um traditional kitty cat . Project Manager: Fat , a fat cat . Marketing: I've a very fat cat . Industrial Designer: Marketing: And it likes to sit like that . Project Manager: Okay . Marketing: Okay . Project Manager: And you're Francine , right ? Would you like s like just to see um how it feels , so that you have a little idea ? User Interface: Yes , I'm Francina . Yes , sure . Project Manager: In Marketing: Am I supposed to wipe off that or Project Manager: No , no . No , that's okay . User Interface: No , Okay . Marketing: okay . Project Manager: I don't know , we'll get to that later . Marketing: Okay . User Interface: What should I draw ? Industrial Designer: Snake . User Interface: I'm going to draw a snake . Project Manager: Okay . User Interface: How does it look like ? Marketing: Uh , okay . Project Manager: Okay . Marketing: I hope the kitty cat is hungry 'cause I don't like snakes . Industrial Designer: Project Manager: Here's the project finance uh which , of course , we all have to think about when we design this thing . Um selling price is supposed to be twenty five Euro . Uh profit aim for the company is fifty million Euro , Marketing: Mm-hmm . Project Manager: the market range unlimited meaning international Marketing: Okay . Project Manager: and the production cost should not exceed hopefully should be less than twelve fifty Euro . Marketing: Mm 'kay that should keep everybody on their toes and challenged . Project Manager: Mm-hmm . Marketing: Profit . Um is fifty mm . Project Manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now , uh the discussion I guess is um does anyone of you have experience with remote control ? Marketing: Oops . Project Manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . Industrial Designer: Yeah , of course , using remote control . Yeah . User Interface: Yes . Project Manager: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , Industrial Designer: Uh . Project Manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? User Interface: Yeah , I Industrial Designer: Yeah . User Interface: Yes , I I feel that all the remote should be very compact . Industrial Designer: Yeah . Project Manager: Small , right . Mm-hmm . User Interface: Yeah , those which we get here nowadays it's very long . Project Manager: Mm-hmm . User Interface: And um and it should have multi-purpose . Like uh the remote control which we use for TV , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . Project Manager: Mm-hmm . Industrial Designer: Audio player . Oh . Okay . Project Manager: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . User Interface: Yes , exactly Yes . Industrial Designer: Hmm . User Interface: Yes . Industrial Designer: Divides us User Interface: Yeah . Exactly . Industrial Designer: Yeah . Yeah . Marketing: At um twelve fifty Euros per Project Manager: Well . Marketing: Well who knows if we get a really good designer maybe we can do that . Industrial Designer: Yeah . Marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . Project Manager: It should be something new it should be s it it should do something different than than just what we have . Marketing: That's right . Project Manager: Now , of course , the other thing to think there is maybe the design . User Interface: Yeah . Industrial Designer: Yeah , of course . User Interface: Yeah , design should be , yeah it should be different . All the almost all the remotes Project Manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . Maybe it should different colours or materials or you know . User Interface: Yes , exactly . Industrial Designer: Yeah , maybe ten I do yeah , colours User Interface: Are different shapes . Industrial Designer: and al shapes also . Yeah . User Interface: Yes . Project Manager: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . User Interface: Yes . Industrial Designer: Yeah of course yeah . Marketing: Yeah okay , friendly shape , that would help . Project Manager: Yeah . Marketing: I think another thing that would help is um if it beeps when you clap , Project Manager: Yes . Marketing: because I think one of the big things that happens is people lose them . They can't find it . Project Manager: That is true , Project Manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . Industrial Designer: Yeah . Project Manager: And and they suddenly the phone rings and they want to turn the TV off and they say , where the hell is my my remote control yeah ? Marketing: Mm-hmm . Project Manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . Marketing: So some Industrial Designer: Yeah , some beep or something like that , Project Manager: Yeah . Mm-hmm . User Interface: Or a b Marketing: Uh so , so it's really the beep or , or a light should blink . Industrial Designer: so that we can go Project Manager: So if lost If lost uh signal with b throw signal , you know . User Interface: Should ha Industrial Designer: Yeah . User Interface: A fluorescent signal , yeah . Marketing: Mm 'kay . Industrial Designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . Project Manager: Exactly , I mean just that's what I'm saying . Industrial Designer: Yeah , yeah . May not be beep . Project Manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or Industrial Designer: Beep or uh it's a light , maybe it's a light . Marketing: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? Project Manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? Marketing: Mm-hmm . Mm-hmm . Project Manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , Marketing: Okay so User Interface: Yes . Marketing: Okay . Project Manager: I mean , that we can discuss that later , you know . Industrial Designer: Yeah , probably yeah , probably it's a yeah , yeah . User Interface: Yeah . And uh Marketing: So the light sensor would activate the signal . Project Manager: That's right . You know there would be Industrial Designer: Mm-hmm . Project Manager: right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . Uh I know there are the lamps and stuff , you know , you can clap on and off , Marketing: Mm-hmm . User Interface: Yes . Project Manager: but I think they only work to certain degree and Marketing: But it could be someplace really obvious and you still wouldn't be able to find it . Project Manager: What with Industrial Designer: Yeah , of course , that didn't User Interface: Then , in that case Marketing: Well , because you're s because you're silly . Because people are silly . Industrial Designer: I i we can't do it . Project Manager: Oh yeah well , but then those people we can't help everybody . Marketing: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table Marketing: um , Project Manager: Okay we have uh Marketing: you know , well maybe we have to move along , okay . Project Manager: yeah , we have to move along , but I think we have some good good points to start with here . Industrial Designer: Yeah , good point . Project Manager: Okay , the next meeting will be in thirty minutes . I think you all did you get uh notices on your computer for this ? Okay so well , you got the notice um Industrial Designer: Me yeah . User Interface: Yes . Project Manager: uh . The working design , I guess that's the function ID uh who is this ? The industrial designer That's you . Industrial Designer: Yeah . Yeah , it's functional de yeah , exactly , technical . Project Manager: Okay . So , we looking for a working design when we come back . Industrial Designer: Yeah . Industrial Designer: Uh working design , yeah , it's it's uh mainly technical-functional design . Project Manager: Then And then the technical funct you are the technical function , Industrial Designer: Yeah , functional design , Project Manager: so so you are the working design . Industrial Designer: and you Project Manager: So you have a working design and then a functional design . User Interface: Okay . Project Manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . That would be your idea . And , of course , price . That it , that it , that the price is a good price . I mean , the price is given , but , that was Marketing: Mm-hmm . We have to justify that price by having sufficient features to make it sell at that price . Project Manager: That's right . That's right . Project Manager: And , you know , specifi you you will get specific um instructions for that . I think that's the end of the show . Yeah . So um we have well , we have a twen two two two three minutes . Um any questions at this point ? Or uh suggestions ? Marketing: Mm . Project Manager: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh User Interface: Okay . Industrial Designer: Yeah . Marketing: Okay , I think I have enough to think about 'til our next meeting . Project Manager: Mm-hmm . Industrial Designer: Yeah , even I have . Marketing: How about you people ? Project Manager: Mm-hmm . User Interface: Yes . Industrial Designer: Yeah , even I have , I think , yeah . Marketing: Really ? Okay . 'Kay . Project Manager: Okay . Industrial Designer: Yeah , so let's see . Marketing: Alright , well uh Project Manager: Then uh we see you in about thirty minutes . And see what we can come up with . User Interface: Yes . Industrial Designer: Hmm . User Interface: Okay . Marketing: Okay , very good . Project Manager: Okay ? User Interface: Yes . Industrial Designer: Yeah .

It should be a multi-functional gadget that would control all household machines, such as air conditioners and audio players so that it would be different from other kinds of remotes. Also, the remote can either blink or beep as a response to a clap or when it is in a dark spot to help the user to locate it.

What did Industrial Designer think of the idea of a multi-functional remote control when discussing the function of the remote?

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

Industrial Designer thought that they should stick to the idea of traditional television remote control, instead of a multi-functional one.

What did Marketing suggest to do when discussing the function of the new remote control and why?

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

Marketing suggested that they could devise a new system for the remote control, and make the remote into a miniature laptop. The reason for the occurrence of the idea is that there are already many kinds of cutting-edge remote controls in the market, and the multi-functional remote could control all sorts of appliances in the house.

Summarize the discussion about the function of the remote control.

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

Marketing suggested that they could develop the remote control into a hand held mini laptop, so that it could control all sorts of appliances. But at the end of the meeting, they made the decision that the new remote control would not be a multi-functional one, and it would only be designed for television.

What did Marketing suggest when discussing the features of the new remote and why?

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

He suggested that they could develop a remote control which moves around the room, so that the customer does not need to get up to pick up the remote in the other room. However, he also made clear that it is only an idea for the future.

Summarize the discussion about the style and features of the remote control.

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

The team agreed that the device needed to be robust so that it wouldn't get damaged easily. As for the features, the team believed that fewer buttons on the remote control would make it easier to use. Besides, a combined remote was favoured, as it can be a device for more than one remote. However, the team believed that the two features are mutually exclusive.

Summarize the whole meeting.

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

Project Manager gave the team members a brief introduction of the new remote control project, then the team started an ice breaking game by drawing their favourite animals. The expected selling price of the remote control is 25 Euros and the production costs would be limited to twelve and a half Euro per unit. Marketing plan would depend on overhead costs. The team agreed that the remote needs to be robust, and they wanted it to be a device for all with accessible buttons. Project Manager suggested it to be only a television remote control instead of a multi-functional one.

What did Industrial Designer think of the style of the new remote control?

Project Manager: Right , so start of the first meeting . Marketing: Mm-hmm . Project Manager: Uh . Right , so agenda of the first meeting . Where we uh We have twenty five minutes for this meeting . Industrial Designer: Okay . Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? that seem sensible ? Marketing: Yeah . I'm Robin . I'm the Marketing Manager . User Interface: I'm Louisa . I'm the User Interface Designer . Industrial Designer: I'm Nick . I am the Industrial Designer . Project Manager: And I'm Alastair and I'm the project leader . Alright okay , so tool training . Um . Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ? Industrial Designer: Tool training User Interface: I'm not exactly sure what you mean by tool training . Project Manager: Neither am I . Project Manager: Oh I see , so we shouldn't really be Oh right okay , so . So we have the project team , which is to um basically to come up with a new r remote control device . Project Manager: Uh we have uh the starting base was the original which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience . Industrial Designer: Yeah . Project Manager: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design . So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device . Industrial Designer: Yes . Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end . Marketing: Mm-hmm , okay . Project Manager: So we've got tool training . Try out whiteboard . Uh . So we will um . Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first . Industrial Designer: Okay . Project Manager: Do you wish to go f Have a first bash at uh whatever . User Interface: I don't mind . Marketing: I dunno . User Interface: Um . Project Manager: Ah uh . User Interface: Let's see . User Interface: Good job I got pockets today . Project Manager: But now you you uh you'll move out from the microphone and the camera . Marketing: Your microphone's just Project Manager: I take it that User Interface: Are we supposed to do this right now , do you think , or ? Project Manager: I would I would guess so . Or Marketing: Yeah . I don't know . Industrial Designer: You've lost uh your microphone there . Project Manager: Technical problems . User Interface: Oh . Right here we go . Project Manager: I mean you designers are meant to come up with these sort of things . Industrial Designer: Project Manager: User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe . User Interface: Um and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves . Project Manager: Project Manager: Next . Industrial Designer: Okay , yeah . I'll I'll User Interface: Shall I rub that out , actually ? Project Manager: I don't see as there's any need to . There's plenty of space . Project Manager: I mean whatever . Marketing: We can have have a whole menagerie . Project Manager: Exactly . Industrial Designer: Shall I see if I can get across without just tangling everything . Okay . Project Manager: We've had more time to prepare over this side , Industrial Designer: There's one . Project Manager: so we've all stuck our bits and pieces in our pockets . Industrial Designer: Didn't think of that . Marketing: Industrial Designer: 'Kay uh Project Manager: The three pens are underneath . Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . I'm gonna go for the bear which I'm be able to draw very well , Project Manager: You get marks for artistic impression . Industrial Designer: but I'll have a bash at it . Industrial Designer: Uh . Industrial Designer: Ooh ooh I lost it there . I think I've just knocked the microphone . Um . Project Manager: So you're just doing the face . Industrial Designer: We'll g then we'll go for a a s small small bear . Industrial Designer: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that . Industrial Designer: Great . Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . looks like it's going to be a dachshund or something . User Interface: That's quite good . Marketing: Right . There's my dog . Um I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . Marketing: Okay , that's why I like dogs . Project Manager: Right , um . Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh Project Manager: As you can see that my artist artistic work is useless as well . Project Manager: Anyway um . And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so . Other than the fact that they keep dying , Project Manager: uh fish are uh are not are are are reasonable pets in that uh they're low maintenance . Industrial Designer: Marketing: Great . Project Manager: Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . Marketing: Mm-hmm . Yeah . Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time . Project Manager: So um Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were . Industrial Designer: Yes . Project Manager: So uh any any thoughts ? Industrial Designer: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons . As that is the main function . Project Manager: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily . Industrial Designer: Yes . Project Manager: Um we're looking for a device that is uh What was the other things you said there ? Industrial Designer: Um sort of easy to use so the buttons are accessible . Project Manager: Easy to use . Use . Industrial Designer: is easy to use and see . Project Manager: And see . Industrial Designer: Yes . Project Manager: Okay . Uh . User Interface: Can I just check ? Is this just a television remote ? Because a lot of um systems are kind of TV video combined now , or TV DVD combined . Project Manager: Mm-hmm . User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system , it could be a combined remote . User Interface: Or is it just a television that we're supposed to be doing ? Marketing: Mm . Project Manager: Oh I w um basically I'll get back to you on that . Project Manager: But it seems to me sensible , Project Manager: 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room . Marketing: Yeah . Project Manager: And uh Project Manager: So a device for for all remotes . Industrial Designer: Sorry , you go . You go . Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room . So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room . User Interface: Comes to your whistle . Project Manager: Hmm . Marketing: That's that's maybe something for the future when you can talk to your television , but Industrial Designer: Yeah . Project Manager: But is it in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to Marketing: Yeah . Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all . Marketing: Yeah . Project Manager: And so these are probably mutually exclusive options Marketing: Mm-hmm . Industrial Designer: Yes . Project Manager: that uh Marketing: Mm-hmm . Project Manager: Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , Industrial Designer: Yeah . Project Manager: therefore you can make them more complicated as time goes on . Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ? Project Manager: Better instructions . Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops . Project Manager: Mm-hmm . Marketing: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe . Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there Next meeting in thirty minutes . Industrial Designer: 'Kay . Marketing: Okay . Project Manager: So um Right , so we've got ID the Come on , where's my Marketing: If you just click return it should be okay . It'll get rid of the message . Industrial Designer: Or not . Marketing: If you hit just hit return and it should get rid of the message . Project Manager: Oh there we go . Marketing: Oh you've got . Project Manager: Yeah . Project Manager: That's what I was looking for . Right . So we've got function Oh what happened to the User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ? Marketing: Yeah . Industrial Designer: slide four Marketing: Yeah . Project Manager: Right . Right . Sorry about that . Industrial Designer: Okay . Project Manager: Okay , so we've got um the working design for ID . For UID the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're looking to meet in the next thirty minutes ? Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting . Industrial Designer: Yes . Marketing: Mm-hmm . Industrial Designer: 'Kay , yes . User Interface: I'm not exactly clear on what we're designing the rem remote for . Marketing: Mm-hmm . User Interface: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ? Industrial Designer: I think you just said at the start it was a television remote control , Project Manager: Television remote control . Industrial Designer: so maybe we should just stick to that unless we get told otherwise . User Interface: Right . Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going . Marketing: Okay cool . Project Manager: But at this point in time I think you're right that uh shall we make it just a TV . Okay ? So we will depart . Industrial Designer: 'Kay Project Manager: We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour . Industrial Designer: Okay , that's great . User Interface: Okay . Marketing: Okay cheers . Project Manager: Okay . Right s

Industrial Designer thought that a remote with more accessible buttons can make it easier to use, as some of the buttons of the remote he used were too small to press. He also suggested that the remote needs to be robust, so that it would not be damaged easily.

Summarize the whole meeting.

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

Project Manager introduced a new remote control project for television. At first, team members got their roles. Then they discussed what had to be done to design a remote control which had different features. Priority will be given to the functions. For example, team members hoped that users could choose what they want not by channels but by contents. To implement the functions, they discussed a lot, such as speech recognition interface and navigation buttons.

Why did User Interface recommend a speech recognition interface when discussing the functions?

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

User Interface thought that with a speech recognition interface, users were choosing the programmes directly instead of pressing the channel number. It was not costly and it was different technology and more powerful.

What did Marketing say about the size of the remote control and why he/she brought up the topic when discussing the functions?

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

Marketing said that the team should be careful about the size of the remote control. He proposed that TV itself could have a remote control system which could be user friendly. He was suggesting some different technology.

What did User Interface propose in the discussion about buttons when discussing the functions?

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

User Interface proposed that there should be six or seven buttons for the same number of categories. Users could use these buttons to choose hundreds of channels. These buttons could be navigation buttons.

What would the team talk about in the next meeting?

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

The team would talk about how to gather information about the contents, set the remote control system browse by channel or browse by contents and to reflect about it.

What was the main idea of User Interface when talking about the functions and why?

User Interface: Hmm . Project Manager: Good morning everybody . Industrial Designer: Good morning . User Interface: Good morning . Marketing: Good morning . Project Manager: So , we are asked to to make uh uh a new remote control for television . And the characteristics of this new remote control should be original and trendy and of course user user friendly . So people can can use it without any any problem . Project Manager: . Project Manager: I don't know . User Interface: Industrial Designer: Well , I think we should set the the points to to drive the project and uh User Interface: Mm . B did you send us an email about this ? Project Manager: Uh , not yet , Project Manager: but if you want User Interface: Yeah , we we received an email about this uh d designs . Project Manager: Do you want do you want me to send you a mail ? User Interface: Ah it's Okay . Project Manager: Or Marketing: Or you can put it in the shared folder . User Interface: Yeah , you see the email ? You email . The v very no , no the first one . Marketing: No , I didn't get it . User Interface: It's inside . Project Manager: Uh Marketing: This one . User Interface: No , no . Marketing: No . User Interface: The third one . Oh , you didn't get anything . Marketing: No , . User Interface: It's strange . Mm . Project Manager: . User Interface: I got an email about the dis about the discussion . Yeah . Project Manager: You get email , . User Interface: I dunno from who . Industrial Designer: Yeah , from the account manager . User Interface: From the account manager . You have received the same email , right ? Industrial Designer: Yeah . User Interface: Yeah . Marketing: I think it's for your guys to how to design it all the aspects so you need that information . User Interface: Yeah . Industrial Designer: Yeah , I think so . User Interface: Yeah , so each of us has a role to do . Marketing: Yeah Project Manager: S Marketing: I think assign your uh roles . User Interface: In each Project Manager: For each for each one . User Interface: We already have our role . Marketing: For each person , yeah . User Interface: 'Kay , we can Project Manager: So there are so we have three User Interface: So there are three kinds of designs , that's all . Project Manager: f yeah . We have functional design , conceptual design , and detail design . User Interface: Okay , alright . Project Manager: So , who will be the the responsible for the functional design ? Any any volunteer ? Industrial Designer: I think our uh responsibilities will be assigned when we in our mail we received from the account manager . User Interface: Yeah , yeah . Industrial Designer: Uh User Interface: I'm doing the interface . Project Manager: You are doing th Industrial Designer: No , I'm doing the interface . Project Manager: . User Interface: Are you using the you are doing the in Industrial Designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my uh User Interface: Ah Industrial Designer: but it's alright . Project Manager: Okay , I'll for industrial design . User Interface: Okay . Industrial Designer: Yeah . Project Manager: Okay . And and you Norman ? User Interface: Mm ? Um working on i . User interface . Industrial Designer: User . Project Manager: And And Marketing: Uh , I'm into marketing . Project Manager: doing the marketing . Marketing: yeah nothing much in the project . Project Manager: Nothing related here to the Marketing: Marketing in this design . User Interface: Yes . Marketing: A design is basically for industrial design and the user interface . User Interface: You see the second mail ? Yeah , it's inside . Go down . Appendix . Marketing: Yeah , this is . User Interface: See there's a role for everybody . Marketing: Yeah , that's right , User Interface: Even for the marketing . Marketing: first . us user define . Project Manager: Next . User Interface: But look at your role , your marketing role . Marketing: There's a trend watching . Project Manager: I don't know . User Interface: Yeah , that's your role . Project Manager: I . Industrial Designer: Well , I think we can have a little discussion about what has to be done Industrial Designer: and what are your ideas about the Project Manager: About the design or Maybe we'll discuss this later , no ? Industrial Designer: Well , w we want to have a new re remote control for for TV distribution I guess . Project Manager: Mm-hmm . Industrial Designer: So we have to plan how how it would be developed and uh User Interface: Mm . Marketing: Yeah . Industrial Designer: how we can make it work . User Interface: Yes . Marketing: I mean working remotes we already have . This will be something different from the other remotes remote controls . Project Manager: What we we have to keep in mind the these characteristics . Industrial Designer: Yeah , I dunno I Project Manager: And of course it should not be very costly . Marketing: Yeah , that's right . Project Manager: So Industrial Designer: Yeah . User Interface: Mm-hmm . Industrial Designer: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or User Interface: Need to collect information . Industrial Designer: Yeah . Project Manager: About the about what ? User Interface: Um . I I'm part of design , perhaps . Uh , what is most important in a in a remote control ? What is the most important function aspect ? Uh . Project Manager: You mean the external or Industrial Designer: Well , you have to make it work . Project Manager: Yeah of g of course . User Interface: That's alright . Industrial Designer: That's the that's the big thing . User Interface: Yeah , it should be easy to work with . Project Manager: Yeah . Industrial Designer: Yeah . User Interface: Yeah . Industrial Designer: We can think about an interface with uh well User Interface: Uh . We maybe you can have a speech uh recognition interface . You just tell the television I want which channel . Project Manager: You won't User Interface: Or or you can say for example , um I want uh to list all the programme tonight . Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want . Just say maybe I just want to press I wanna have a button for all the movies tonight . Or a button for all the magazines , all the information documentary tonight . And then you list a few , and I will choose from the list . So instead of pressing the channel number , I am choosing the programmes directly . Yeah , that's one way of uh making it useful . Industrial Designer: Yeah , yeah . Project Manager: I I think if we include a lot of technology on the remote control it will be very costly . User Interface: No , because no , Project Manager: S User Interface: it's not very a lot . Th this information exists . For example you can get um Project Manager: Like s uh you you you say we can use speech . User Interface: You can use uh well for example anything . The the idea of using speech to reduce the button , but uh and it's more natural . Yeah . Industrial Designer: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Marketing: I'm a okay . User Interface: Yeah . Yeah . Marketing: I mean the main uh function of remote control is to have something in the hand Project Manager: In the hand . Marketing: and we should be very careful about the size of the remote control . Project Manager: Yeah . User Interface: Yeah . Industrial Designer: Yeah . Marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog User Interface: Yeah . Yes , possible . Marketing: if you want to put a speech recognition system f interface for that I think the TV itself could have it . User Interface: Yeah . But Industrial Designer: Yeah . Marketing: And I could talk to the TV television itself . Project Manager: Except if if you are far from the TV . Marketing: I need not have an User Interface: Yeah . Marketing: I mean we have some or something , different technology but Project Manager: This is it's User Interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch TV channel , there's a option you can choose , either TV channels or or pr or the or the contain or the contents of the programme . Industrial Designer: On the content . Marketing: Mm-hmm , yeah . Industrial Designer: Yeah , yeah it's it's a good idea it's a good idea Project Manager: Mm-hmm . User Interface: So it's more powerful . Yeah . Industrial Designer: but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to User Interface: No . No , because you see now all the TV programmes are available on the webs . They they are they are they are available in XML format or whatever the format . We don't care . We just say that this are some content . We just want to retrieve the content and then classi sort them by the types of programmes . Some of the websites they already provide this service , Industrial Designer: Yeah yeah . User Interface: so we can just use the service available . Download it uh to the to this remote control . Project Manager: Mm . User Interface: And then there's there are only six buttons for six categories , or sev seven . The most there are only seven buttons . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . Project Manager: Yeah we should also optimise the the number of buttons . User Interface: Yeah , yeah . Industrial Designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Project Manager: This is good idea . User Interface: Yeah . Ah , yes . So . Yeah . Yeah , so you don't have to display here , just display on the TV screen , right ? Industrial Designer: Yeah in the dis display on the TV screen User Interface: Good idea . Okay . Industrial Designer: and just uh with the with your remote control would just navigate through the f User Interface: I think I think that will be revol revolutionary . User Interface: Because all the TV uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . Yeah . Alright . Industrial Designer: Yeah , yeah . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff User Interface: Okay . Project Manager: So we have five minutes to User Interface: Ah w w we have sometimes to use the white-board . Project Manager: Ah you can y you can you can use it if you so , can we User Interface: Five minutes . Marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of User Interface: Okay . Okay . Marketing: So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself . User Interface: Yeah . Project Manager: S User Interface: Yeah . Marketing: The lighting in the room changes . User Interface: Yeah , but we are designing just remote control . Project Manager: You it . Marketing: I mean , we have a option in the remote control . If we want to have that option , you press that button in the remote . User Interface: Okay . Industrial Designer: Oh right so User Interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? Project Manager: Yeah . If if you you you can if you want you can use th the . Industrial Designer: Please , Norman , draw uh User Interface: Go on , draw something . Mm . Marketing: Oh , I'm afraid you forgot to put your lapel . User Interface: Where is it ? Marketing: The lapel . Project Manager: Or before the before the the design that says . User Interface: Ah , okay . User Interface: Where where is it ? Here . Marketing: Yeah , that one . Project Manager: Norman . Marketing: Just plug it . User Interface: Mm . Marketing: Yeah , that's right . Project Manager: Be before before writing you can uh sit and that says what we what we said User Interface: Mm . Project Manager: then after that you can you can use the . Yeah . User Interface: Okay , alright . So so the most functional des mm the most important function is to ch choo buttons to choose the content . Right ? We agree on that , right ? Industrial Designer: Okay . Project Manager: Okay . User Interface: Uh , uh first one is to uh buttons i or it could be anything with buttons . Uh to choose uh content s or channels . Project Manager: Yeah . User Interface: So we have both . The user can choose w which one they want , right ? Industrial Designer: Yeah , by content or by channel , User Interface: By content or by channel . Industrial Designer: it's a good idea . User Interface: Choose by contents or by channels . And then what did we say just now ? Other than this . Project Manager: Mm . Industrial Designer: And uh we we have to find a way how to gather information about the contents . User Interface: Okay , so technically how the problems that how to do it is to how to get the content . Industrial Designer: Yeah . User Interface: Challenge . Industrial Designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so User Interface: Okay . Content . Okay , so these we have to work it out . So this one of the problem . And uh Industrial Designer: I think that's the the things to do User Interface: The main thing . Industrial Designer: and uh to uh reflect about it User Interface: Okay . Alright . Alright , okay . Industrial Designer: and uh discuss it in the next meeting . User Interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ? That's the first aspect . Right . We will get information and then we'll come back in . . Industrial Designer: Okay . Thank you everybody . Project Manager: Okay . User Interface: Yeah , we'll come . Project Manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects . User Interface: Alright . Alright , okay . Industrial Designer: Okay . Project Manager: Okay . Well thank you all . User Interface: Thank you , mis

User Interface thought there should be a function, instead of choosing the TV channel, users could choose TV channels or the contents of the programme. It was more powerful. Some of the websites already provide this service so this technology is also available.

What did the Industrial Designer think of appearance design when discussing the design of remote control for children?

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

He suggested that the remote control must look good and be brightly coloured. Although not colourful, they could choose a variety of monochrome to meet the aesthetic needs of children, thus improving the suitability of the remote control for children.

What did the group think of safety design when discussing the design of remote control for children?

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

The team ultimately decided that the remote control should be designed to be waterproof, and it should be too powerful for a baby to eat. In addition, its function should also allow children to use their own voice control, in case the child is not tall enough to use. And it would be better to be able to have a child lock.

Summarize the whole meeting.

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

The main points of the discussion are the design goal and price of a new television remote control project. The group first put forward the design goal of remote control. Then they got used to the whiteboard and wrote down everyone's favourite animal and their characteristics. Project manager and Marketing wanted to sell this remote control for twenty five Euro and expected profit will be around two million Euro. Then, the group thought about colour and function features of the new remote controls. In addition, they also believed that the remote control should be safe enough for children to use, and the appearance should be acceptable to them.

Summarize the decision of the discussion about the design goal of the remote control.

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

The group hoped that it can be applied to children, in particular to ensure their safety during use. Besides, it should be colourful and beautiful to attract the attention of children. The price also should be reasonable and affordable, not too expensive, but the profit can be guaranteed. In terms of function design, unnecessary functions and switches should be removed to enhance their applicability.

What's the decision of buttons size and scale design when discussing the design of the remote control?

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

It may require more than three millimetres with three buttons, and since there are not as many buttons, each button should be fully functional so that the basic requirements of the user can be met and the operation can be simple, or at least not too complicated, while they enjoy the function.

Summarize the decision of the discussion about function design.

User Interface: Oops . Project Manager: So , hello everyone . We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . I'm the Project Manager Christa Pavlov and okay let's begin . Project Manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . So um we want to to do a new remote control . It has to be original , trendy and user friendly . Project Manager: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . and for that we're going um all to work individually and then have meeting during the whole day . Um , so let's try the whiteboard . Marketing: Wow . Project Manager: Um so any of you who want to go . User Interface: Yeah , for favourite animals . User Interface: It's gonna be not my favourite one but the one I can draw . User Interface: And it's gonna be you'll try to guess . Marketing: Wow . Complex . Project Manager: Wow . Marketing: Huh ? A cat . Industrial Designer: No . User Interface: No . Marketing: No . Darn . Uh . Project Manager: A rabbit . User Interface: Yes , that's a rabbit . Project Manager: A rabbit . User Interface: That's my favourite one . Marketing: A what ? Industrial Designer: Rabbit . Marketing: A r a rabbit , oh oh yeah , where is the carrot ? User Interface: That's it . Marketing: Okay mm-hmm . Project Manager: You want to go ? Marketing: I am not very good at uh this kind of stuff . User Interface: Hmm . Marketing: My favourite animal is Industrial Designer: You wa User Interface: Wow . Project Manager: A human Marketing: Guess . Project Manager: ah . Marketing: A human , yay . It's a very complex animal User Interface: No . Marketing: and um yeah . Characteristics of this this animal is dangerous . Project Manager: Mm I think you're supposed to , yeah . Industrial Designer: Is the white okay . Project Manager: Hmm . Industrial Designer: I guess you can . User Interface: Wow . That's cobra . Marketing: Ah , a kind of uh snake ? Cobra ? Industrial Designer: Yeah uh not really . Marketing: Exactly . Industrial Designer: Small cobra . User Interface: No , it just small cobra , yeah . Project Manager: Is that a worm ? Or Marketing: Uh-huh . User Interface: It's co c quite recognisable . Marketing: What about you uh Project Manager: Uh yeah Christa Pavlov Mm . Marketing: Christa ? User Interface: Christa Christa . Industrial Designer: Chris . Marketing: A fish . Industrial Designer: Mm . User Interface: Hmm . Project Manager: Smiling fish . Industrial Designer: Smile fish . User Interface: Okay . Marketing: A smiling fish . Mm-hmm . Project Manager: Mm-hmm . Marketing: So , w whiteboard is working ? Project Manager: Yeah . Industrial Designer: Yeah . Marketing: Good . Next . Project Manager: Next . Let's talk about money . User Interface: Just tr try to guess who is a User Interface Designer . Marketing: Yeah , well . User Interface: According to the drawings . Industrial Designer: Yeah , you're Marketing: Not me . User Interface: Okay . Project Manager: So . Marketing: So . Twenty five Euro for a remote control . Project Manager: Yeah , mm that's the price we want to Industrial Designer: Hmm . Project Manager: that's the aim for the price for the remote control . Marketing: Okay . Project Manager: We aim to do this profit . User Interface: On the international market . Marketing: 'tis big number . Project Manager: Yeah . Mm-hmm . Industrial Designer: Yeah , we're to sell two million then . User Interface: Wow . Marketing: Mm-hmm . Project Manager: Mm for a production cost of mm twelve fifty Euros maximum . 'Kay . So any of you have experience in remote controls ? Industrial Designer: Mm yeah . Marketing: Uh yes , we have plenty at home . Marketing: In fact , my daughter likes l remote controls . Project Manager: That User Interface: Mm . To eat ? Marketing: To eat ? Yeah , mainly , and to break . Project Manager: So that could be a great um application . Project Manager: Remote controls children proof . Mm mm-hmm . Marketing: Mm-hmm . Yeah . User Interface: Children proof . Marketing: Ye ye yeah . User Interface: Hmm . Marketing: So she likes uh buttons which make click , Project Manager: Okay . Industrial Designer: Yeah , pret Marketing: so it has to click . Project Manager: So they have to be waterproof maybe ? Marketing: It has to be uh wha baby proof Project Manager: 'Cause they eat she ate it . Marketing: yeah but mainly it has to be very robust Project Manager: Mm-hmm . Marketing: because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh Industrial Designer: Yeah . Industrial Designer: Ah . Marketing: So it has to be very robust . User Interface: Okay , unbreakable . Marketing: Unbreakable , yeah . User Interface: Uh-huh . Industrial Designer: Yeah , we have some child lock or something , yeah . Marketing: Mm-hmm . Project Manager: Mm-hmm . Marketing: And uh it has to be nice looking , Industrial Designer: Yeah . Marketing: colourful , maybe Project Manager: Colourful , yeah mm . User Interface: Colourful ? That's not practical . Marketing: colourful , because uh nobody has colourful remote control Industrial Designer: Yeah . Project Manager: No , that's a good idea . Industrial Designer: Yeah , it's always black or yeah . Marketing: , they're always black , yeah , Project Manager: Mm mm-mm . User Interface: No . Marketing: but this one could be I dunno , purple or b Project Manager: Yeah . User Interface: But how gonna okay , just uh but it's uh monochrome it's n it's not like Industrial Designer: Yeah . Marketing: Yeah , yeah . Project Manager: No , Industrial Designer: Yeah . Project Manager: because you think , why not . User Interface: Otherwise you will never find it . Marketing: One colour . Industrial Designer: Yeah . Marketing: Yeah , yeah . Industrial Designer: Yeah even we can change colours , no ? Like the uh Marketing: Oh like the phones , Industrial Designer: like the phones and these things we c yeah . Marketing: yeah , it could change colours , yeah . User Interface: Cool . Project Manager: Mm-hmm . Industrial Designer: At least for children like one colour and . User Interface: Ch Marketing: Yeah . Project Manager: Good idea . Marketing: Good . Industrial Designer: And it should be really small and . Project Manager: Small also ? Don't you think Industrial Designer: Huh not so big like yeah . Project Manager: No uh , not too much buttons or mm . Industrial Designer: Yeah , not too much buttons and Marketing: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control Project Manager: Mm-hmm . Marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator Industrial Designer: Uh . Yeah . Project Manager: Yeah , Marketing: whatever Project Manager: that's Marketing: I dunno if it's Marketing: Or if we should have a targeted re remote control . Project Manager: Okay . Marketing: So colour , robustness , easy to use , size , Project Manager: So , I think there's Marketing: yeah , size matters , yeah . Industrial Designer: Yeah . Colour , size , sh Project Manager: So you you think it's better if small than bigger . Industrial Designer: Yeah , maybe at least n not bigger than this I guess . Marketing: Mm . User Interface: Yeah , but without any extremes like n not of this size , not too large . Okay . Project Manager: No , not too small , yeah . Industrial Designer: Yeah yeah , at least it should hold in your hand n properly , like . Marketing: Yeah . Project Manager: Hmm . User Interface: Yeah , like a palm sized . Industrial Designer: Yeah . User Interface: Just to hold it . Marketing: Mm . Project Manager: Okay . Marketing: But uh what would be different from this , from the others ? I dunno if Industrial Designer: Uh maybe we can change the colours that at least the frame . Mm . S so then it depends Marketing: Yeah , at least the colour would be different . Industrial Designer: you are to Project Manager: Mm . Industrial Designer: Mm I mean you c you can easily remove the frame . Marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . Project Manager: Mm-hmm . Industrial Designer: Yeah , yeah . Marketing: For some reason they they they click the off button when they want to use the Industrial Designer: Yeah . Yeah . Marketing: So there's a problem in the design of that kind of remote control somehow , Project Manager: Mm . So , some kind of idea uh with um um cellular phone with a a screen that will tell you what Marketing: I dunno . User Interface: No , Project Manager: no . User Interface: no screens , it's too complex . Project Manager: Okay . Industrial Designer: Mm . Too expensive , yeah . Marketing: Too expensive for twelve Euro ? User Interface: And n maybe not too expensive , Project Manager: And too expensive . User Interface: well it's not my problem , but well okay . Marketing: Ah . User Interface: But no screens on remote controls . Project Manager: Mm . Marketing: Mm-hmm . I thought it could be only a screen which would change depending on uh uh the use or even the user . User Interface: Mm-hmm . Marketing: So ma I prefer to have the off button at the top right , Industrial Designer: Ye yeah . Marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , Industrial Designer: Hmm . Marketing: if you if you like . Industrial Designer: I mean it it's like Marketing: I don't know if it makes sense , but Project Manager: Mm-mm . Industrial Designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this Marketing: Yeah , for instance , mm . User Interface: Mm-hmm , mm-hmm . Project Manager: Mm-hmm . Mm mm mm . Industrial Designer: or so tha your switch on and off should be on Marketing: Mm . Project Manager: So adaptable yeah something User Interface: Adaptable . Alright , good , Industrial Designer: yeah . Marketing: Maybe , if if it's possible , yeah . Project Manager: yeah . Industrial Designer: Mm User Interface: so how many actions do we need to implement in it ? Industrial Designer: huh . User Interface: On off ? Industrial Designer: Maybe I think even we can keep two switches and then we can uh only make one working . Marketing: Yeah . Industrial Designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . User Interface: I mean if it's less than three uh then we can make it uh like a Industrial Designer: Two . Marketing: Three buttons you mean ? User Interface: like three mental states , Project Manager: Three option . User Interface: yeah you know what I mean , Marketing: Ah . User Interface: we can just make it uh Industrial Designer: Yeah . Yeah . Project Manager: Um . User Interface: controlled by a brain , huh ? Project Manager: Mm-hmm . Marketing: Mm-hmm , yeah , sure . Project Manager: Maybe if it's more , if there is a software inside Project Manager: that ask you three User Interface: Mm-hmm . Project Manager: Hmm . Marketing: Project Manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . User Interface: Sh sure , sure . Marketing: Yeah , more than three actions that you may want to do at a given time . Industrial Designer: Mm yeah . Yeah . User Interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . Marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . Industrial Designer: Mm . Yeah . Project Manager: Mm . Marketing: And that's already more complex to go to channel twenty five . User Interface: Mm-hmm . User Interface: You do this ? Industrial Designer: Yeah . Marketing: Uh no . User Interface: I usually just change channels . Marketing: Because I'm only using three or four channels but Industrial Designer: Yeah . But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . Project Manager: Yeah . I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . Industrial Designer: Dash . Marketing: And then back to the one I was before , Project Manager: Also we can be here Marketing: so there's whichever it was . User Interface: Uh-huh . Industrial Designer: Yeah you can Project Manager: yeah , that would be cool . Industrial Designer: yeah . User Interface: Go back button is good . Industrial Designer: Yeah . Marketing: Yeah . Uh uh we had that in in other countries . User Interface: I once had it . Industrial Designer: Yeah yeah , the previous button is . Project Manager: Mm yeah . Marketing: Yeah e even the history so you could like uh undo previous of the previous . User Interface: Mm-hmm . Industrial Designer: Uh , okay . User Interface: History . Industrial Designer: Oh uh . Marketing: Then you can watch what your ah you could also record your record your sequence of actions , Industrial Designer: Uh . Industrial Designer: Yeah . Marketing: that becomes more complex , Marketing: but you could look at what uh the other people have used there or remote controls . Industrial Designer: Yeah yeah , what the which channels the viewer Project Manager: Mm-mm . Marketing: Yeah Project Manager: Okay . Marketing: maybe it's a Project Manager: So I think we have full of idea . Marketing: Okay . Project Manager: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . And um m maybe more in the technical parts what uh do we want to do . Um . So um your personal coach will send you some instruction for for this thirty minutes . Marketing: So what does ME means ? ME the user requirements ? Or that's uh that's for us ? User Interface: Market Expert . Project Manager: Mm . Industrial Designer: Marketing yeah . Marketing: Uh that's me . Marketing: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . Project Manager: Mm-hmm . Marketing: Okay . I'll think of that . Project Manager: Mm okay . So . Marketing: So ? Project Manager: I think that's all . Marketing: Meeting's over ? Project Manager: Yeah . User Interface: Okay . Marketing: Great . Industrial Designer: Thank you . Marketing: Thank you . Project Manager: See you in thirty minutes . User Interface: Thank you everybody .

The point of this discussion is that the group should optimize buttons and switch designs, adjust the number and size of buttons and their functions, filter out unnecessary functions, reduce the number of buttons and replace them with screens to enhance the applicability of remote controls, just like mobile phones.