data: zip ___ 'e A/B Test (Phase2)\\",\\"activity.id\\":\\"445953\\",\\"experience.name\\":\\"Experience A\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"0\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"target'