data: zip ___ '\\\\\\" (new visitors) Copy\\",\\"activity.id\\":\\"445063\\",\\"experience.name\\":\\"Control\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"0\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"target'