data: zip ___ 'tivity.id\\":\\"402534\\",\\"experience.name\\":\\"HP - trace\\",\\"option.name\\":\\"Offer16\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"16\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"targe'