data: zip ___ 'ivity.id\\":\\"440136\\",\\"experience.name\\":\\"Experience A\\",\\"option.name\\":\\"Offer2\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"2\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"target'