data: zip ___ '\\",\\"activity.id\\":\\"445063\\",\\"experience.name\\":\\"PZN\\",\\"option.name\\":\\"Offer11\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"11\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"targe'