data: zip ___ 'activity.id\\":\\"416608\\",\\"geo.state\\":\\"queensland\\",\\"experience.name\\":\\"Control\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\"},\\"sourceType\\":\\"target\\"},{\\"content\\":[{\\"type\\":\\"customCode\\",\\"selector\\":\\"HEAD\\",\\"cssSele'