data: zip ___ 'd\\":\\"436631\\",\\"experience.name\\":\\"Dynamic Search Chip\\",\\"option.name\\":\\"Offer7\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"7\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"target'