data: zip ___ 'PZN - BP Number Monitor\\",\\"activity.id\\":\\"434618\\",\\"experience.name\\":\\"Everyone\\",\\"geo.zip\\":\\"<TARGET_ZIP>\\",\\"option.id\\":\\"0\\",\\"offer.name\\":\\"Default Content\\",\\"offer.id\\":\\"0\\"},\\"sourceType\\":\\"target'