dialogue: Sam: hi, i need a help
  Sarah fashion: hello how can i help?
  Sam: Actually i was looking for a nice black dress for my wife, i mean i dont want the in-store product..
  Sarah fashion: Yes sir, we make dresses on order as per customer requirements.
  Sam: yeah i saw that option on the web page, actually its a surprise gift for her, but i have no idea what should be the requirements of the dress.
  Sarah fashion: oh in that case why dont you choose something ready made sir
  Sam: Actually i want something different for her something she has not seen before
  Sarah fashion: that nice, do you have any sketch in your mind it would be easier to help 
  Sam: yes that it should be a dress, black in color decent and elegant, and.... thats it :(
  Sarah fashion: :) dont worry Sir we will try to help you as much as we can but you have to choose between the choices we give you
  Sam: Sure.
  Sarah fashion: Would you mind coming to the store? or you want to place order here only?
  Sam: i was wondering if i could get help and decide i would place order right here...
  Sarah fashion: Sure sir i am sending you few pictures you can mix and match the designs and that way we would be able to create a new design?
  Sam: that sounds like a good idea..
  Sarah fashion: <file_photo><file_photo><file_photo><file_photo><file_photo><file_photo><file_photo><file_photo>
  Sam: wow! they are all so good but they are available for every one right?
  Sarah fashion: yes sir!
  Sam: ok so i want the cut that is in <file_photo> sleeves like this<file_photo> length and buttons <file_photo>
  Sarah fashion: Nice choice sir, your product number is 898998 now you can order on the website with this product number and the same procedure would be applied to your order.
  Sam: Thank you so much, i didnt know it was so easy.
  Sarah fashion:  Your welcome sir, We are glad your liked the service and we hope you like the dress too. 
  Sam: :)
summary: Sam wants to buy a custom dress as a surprise for his wife. It should be black and elegant. The store employee sent him some pictures for reference. Sam decided on the features he likes. His product number is 898998 and he will place the order on the company's website.