text: The names given to the components vary ; they have been called `` strategic '' and `` tactical '' components ( e.g. , McKeown 1985 ; Thompson 1977 ; Danlos 1987 ) 1 , `` planning '' and `` realization '' ( e.g. , McDonald 1983 ; Hovy 1988a ) , or simply `` what to say '' versus `` how to say it '' ( e.g. , Danlos 1987 ; Reithinger 1990 ) .