input: [0] Advertising [1] Body of knowledge concerns product, competitors; how to sell and influence via legal persuasion. [2] Exchange can occur but communication generally one-sided. [3] Change made by those who pay for it, based upon the success of ad programs by consumers law, & in response to consumer complaints. [5] Consumer/buyer can accept or ignore communication. [6] Can be deceptive, selecting only positive views. [7] Has a narrow goal of swaying opinion to promote and sell an idea, object, or program; another goal is to enhance seller & possibly buyer. [8] Puts down competition. [9] Mild to heavy persuasion. [4] 
output: Uses an instructional mode to persuade consumer/buyer.