input: [Pros] Engages participants in informal conversations about important topics, in near real time, getting information to people when it's fresh and actionable Can level the playing field by encouraging active contributions by all parties, either by posting or commenting [Cons] Often is taken over by executives or PR, losing the voice of the people Employees might need training to learn appropriate content and blogging etiquette, and be encouraged to start and maintain use of the tool [Capability] 
output: Blogging
options: E m a i l
options: W e b - b a s e d a p p l i c a t i o n s
options: W e b c o n f e r e n c i n g
options: V o i c e o v e r I P
options: I n s t a n t m e s s a g i n g
options: B l o g g i n g