input: [Existing source reference] "Like so many other things in life, excellent communications starts with relationships - strong, trusting relationships. You must create and nurture these relationships with your key stakeholder groups, both internal and external. Such relationships are truly the lifeblood for building support for educational reforms or making changes that otherwise might cause significant upset. Doing the right ting for students isn't always the popular thing, and administrators know this better than anyone. Having healthy relationships built on trust can lessen the negative impact of those decisions that may make some of your stakeholders unhappy. A cache of good will makes it possible to create buy in on difficult decisions and assuage those who might otherwise start a way of protest." Foreward written by Jerry D. Weast, then superintendent of Montgomery County Public Schools in Maryland, to "Why School Communication Matters: Strategies From PR Professionals"
output: Excellent communications starts with relationships - strong, trusting relationships. I create and nurture these relationships with my key stakeholder groups, both intemal and external; because these relationships are truly the lifeblood for building the support that I have so often needed in creating the educational reforms or making changes that otherwise might cause significant upset. Doing the right thing for students isn't always the popular thing, and I know this better than a lot of educators given the significant changes that I have had to execute here in the City of Chicago (e.g., union unrest, school closings, turnaround oflow performing schools, layoffs, budgetary woes, etc.). My having these healthy relationships built on trust has lessened the negative impact of those decisions that initially made some of my stakeholders unhappy. A cache of good will makes it possible to create buy in on difficult decisions and assuage those who might otherwise start a way of protest.