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Design Thinking for innovation reflexion-Avril 2021-Nathalie Sylla Challenge & selection The tool I use to help all stakeholders finding their way through the complexity of a project is the mind map. What exactly is a mind map? According to the definition of Buzan T. and Buzan B. (1999, Dessine-moi l'intelligence. Paris: Les Éditions d'Organisation.), the mind map (or heuristic diagram) is a graphic representation technique that follows the natural functioning of the mind and allows the brain's potential to be released. Cf Annex1 This tool has many advantages: • It is accessible to all and does not require significant material investment and can be done quickly • It is scalable • It allows categorization and linking of information • It can be applied to any type of situation: notetaking, problem solving, analysis, creation of new ideas • It is suitable for all people and is easy to learn • It is fun and encourages exchanges • It makes visible the dimension of projects, opportunities, interconnections • It synthesizes • It makes the project understandable • It allows you to explore ideas The creation of a mind map starts with an idea/problem located at its center. This starting point generates ideas/work areas, incremented around this center in a radial structure, which in turn is completed with as many branches as new ideas. This tool enables creativity and logic to be mobilized, it is a map of the thoughts. Creativity is enhanced because participants feel comfortable with the method. Application & Insight I start the process of the mind map creation with the stakeholders standing around a large board (white or paper board). In the center of the board, I write and highlight the topic to design. Through a series of questions, I guide the stakeholders in modelling the mind map. I adapt the series of questions according to the topic to be addressed. In the type of questions, we can use: who, what, when, where, why, how, how much. The use of the “why” is very interesting to understand the origin. By this way, the interviewed person frees itself from paradigms and thus dares to propose new ideas / ways of functioning. I plan two hours for a workshop. Design Thinking for innovation reflexion-Avril 2021-Nathalie Sylla After modelling the mind map on paper, I propose to the participants a digital visualization of their work with the addition of color codes, images and interconnections. This second workshop also lasts two hours and allows the mind map to evolve. Once familiarized with it, the stakeholders discover the power of the tool. Then, the second workshop brings out even more ideas and constructive exchanges between the stakeholders. Around this new mind map, they have learned to work together and want to make visible the untold ideas. I now present all the projects I manage in this type of format in order to ease rapid understanding for decision-makers. These presentations are the core of my business models. The decision-makers are thus able to identify the opportunities of the projects and can take quick decisions to validate them. They find answers to their questions thank to a schematic representation. Approach What I find amazing with the facilitation of this type of workshop is the participants commitment for the project. This tool helps to give meaning. The participants appropriate the story and want to keep writing it. Then, they easily become actors or sponsors of the project. A trust relationship is built, thus facilitating the implementation of related actions. Design Thinking for innovation reflexion-Avril 2021-Nathalie Sylla Annex 1: Mind Map Shared facilities project
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10
Diego Estrada Design Thinking Assignment Visualization Tool Challenge & Selection The elderly were having a hard time adapting to the changes we brought in our bank. As a result of a poorly implemented linear solution, a more customer centric approach was needed. After learning about design thinking in this course, we decided to apply it to solve this problem. The visualization tool allowed the team to create a dynamic presentation using diagrams, figures and drawings on the go that really resonated among the stakeholders. Previous to this change, none of our solutions seemed to be adequate for them, but the new implementation created a different type of connection with them that helped them understand the problem in the way the team and I did. Application The process starts in the prep time. The team uses a series of tools and software to develop a presentation using the surveys gathered during research and the solutions we created during the process. The use of graphs to quickly show statistics in a fully visual way, rather than verbally was a game changer. After having a presentation prepared, the team hands an activity to the stakeholders, where the solutions discussed previously appear. Nonetheless, the solutions need more work to them. After this. The stakeholders are asked to help complete the solutions while the team and I create diagrams on a blackboard to represent how their suggestions would impact on this specific problem. The use of a group activity strengthens the bond between the company and their investors. It makes them feel like they take part and help solve the problems as well as show how customer centric the solutions are. Every complaint and suggestion from customers are read and evaluated using the graph shown in the course (Involving: can we do it? Can we afford it? …). The finalization of this activity leaves the team and the stakeholders on the same page. It allows them to completely understand and feel part of the solution and also gives them the chance to ask better questions, which eases the work of the team. Insight & Approach The use of this method created a new workflow in the Design Team. It increased the productivity and the success rate as well as the customer/stakeholders satisfaction. The use of the visualization tool created an engaged group of people who work together to Diego Estrada find a solution based on their customer satisfaction. This solution is later revised and tweaked with the help of the stakeholders who are deeply involved in the process. Presentations, graphics, and activities have added a huge increase in satisfaction. As a company we also learnt that engaging different areas can be difficult because of the varying levels of understanding, but when paired with the adequate process things just flow. (This story is fictional and was created for solving the assignment)
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16
Reporting process by Gilberto Gamboa Challenge I received a promotion of being the Regional Controller, along with my actual position of Country CFO. The main responsibility of this new position was to weekly report the results for the week and estimate the final results of the month of 4 countries and consolidated those. When I was receiving the position, I went to visit my colleague, former Regional Controller, who was promoted to Country CEO and now had interest conflicts of being the controller. The process to consolidate the information of the 4 countries was that the country controllers sent him an email with the main figures for the week, he forwarded those to his country accountant who consolidated it, the accountant sent him the consolidated report and he finally reported to the headquarters. The whole process took almost a full business day to complete. Given that my responsibilities as Country CFO demanded more attention because my country had more operations, I decided to change the process in order to reduce the duration and to ensure standardization in the format, and actually, reduce the human intervention, making that the country controllers work directly in the consolidation file. Selection Having in mind that there was a different kind of users of file, I select some of those to determine what was the main important things to take into account in the moment of the process of the information and the reading of the same. In that sense, we form a group of the country controllers, country CEOs, IT guys, and people from the headquarters to find the best solutions possible. Application For the first lunch, we focused on the consolidation process in order to avoid the copy-paste processes and reducing the manual intervention so, we build an online application where all the controllers fill the figure of their respective country, along with the comments. During the first week of the first stage, we sent the new report along with the old one, and after the meeting with the headquarters team, we ask for a post-meeting review of the new format, all the assistants provided their comments and suggestions that were the input for the next report. For the second lunch, we focused on the feedback received from the assistants to the review meeting, we adjust the report and we were able to eliminate the old one. The final report included all the suggestions received but the best of all is that reduced the time investment from about 36 men hours to around 8, without missing any valuable information and including new data that the stakeholders appreciated so much. Insight With the application of the learning launch tool, the controller’s team along with the main stakeholders identified different assumptions and designed tools to test these assumptions. On the other hand, we found probable requirements from headquarters, expecting to find that a more agile approach that improved the workflow, reduced the time investment of everyone in the team and that both our team and the key stakeholders were very satisfied with the results of the exercise and the new report. The final report was slightly different from what we anticipated, but the differences were more related to form and a few topics to be included in the report. Approach Despite that, the team was not used to design thinking tools, they were able to work with the learning launch that was the appropriate tool. The team needs to review the insight gained from our first two launches and continuously evaluate this insight and new ones into future launch designs, especially taking into account that the full automation of the reports will take at least 4 years more according to the ERP implementation plan of the headquarter.
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20
Design Thinking for Innovation Sindy Samaca Gitam University December, 2021 Challenge My challenge to solve is the problem of a company that is without sufficient capital to create and build its own industrial plant, and cannot cope with the growing demand that they have had in the last two months. The company is in a dilemma, as it has two potential investors; The first investor offers the amount of capital necessary for the creation of the plant, in return he asks to intervene in the process and make certain changes in the final product since he thinks that the idea he has has shown good results in previous years and to have the participation of 50% in the company, the second investor offers the capital necessary for the creation of the plant in exchange for do not make modifications to the final product, since this is the one that is generating the exponential growth of the company, for the moment it is only asked to focus on the company's success product and as they recover the investment they can be extended to the innovation of products and creation for a 20% stake within the company. As a manager of the company, I need to make the best decision for the above mentioned one. Selection I decided to choose the visualization tool, visualization allows me to understand and analyze the context, to be able to define the needs and their possible solutions. This tool is useful for me to have a clearer vision of the current state of the company and what it ultimately requires; through this tool I can deduce the personalities of the two investors, such as George and Geoff; and based on this I can make the best decision. Application In the application of my chosen tool to the challenge that I have set myself, the tool has been of a very wide utility, since when applying it to my challenge very good results were obtained, since with this I could have an analysis to the measure of the two investors. The first thing I did with my visualization tool was to conduct a study to customers who required the flagship product of the company, first I had to understand why the demand had had such a strong growth in the last two months, by applying the tool I could find the answers to this question; I could see that customers needed this product as it was, without any modification because the product worked wonders. With this study of the clients interested in the product, I was able to analyze and follow up on the proposals I had on the table from the two investors. I concluded that I needed the person who was interested in the first instance to supply the product that was having great success. Which was the second investor, since he was interested in first of all to give the size of production that our customers demanded, and then worry about improving it, but in small and concise steps. I discarded the first investor, as he did not meet the requirements that the company needed at that time. I realized that this investor was convinced that by changing the product to the way he thought, the demand was going to increase more; but in reality what the company needed was to be able to cover the demand that the product was having, this investor wanted to throw everything we had, to the side of the road, but he did not think for a moment that these modifications should have a low impact in case things do not go as well as expected. Thanks to the application of the tool I was able to identify the key points of the company's needs and how each investor, according to their proposals, could help me, based on this I made the best decision. I chose to work with the second investor, we were able to supply the demand for the product, then the investment tripled and we were able to inject it into research for product innovation, and make some small changes, which were being introduced to customers discreetly and in small quantities. When customers became more interested in the improved product, we decided to increase production by improving the product. Perspective The information and the final lesson that I had when socializing what we obtained by using the visualization tool, the first thing is that we must always think first about the needs of customers, of the people interested in the product; it is very useful to know what the problem is, what is the cause of the problem and finally build an effective solution. Secondly, based on what we have obtained, we can find a partner that fits our needs, and be able to work as a team, unifying ideas and producing possible solutions. Thanks to the knowledge gained from the design course, I was able to create a strategic plan for the company's problems and make it a successful plan. Approach What I would apply differently in the challenge would be the tool used, I would like to use the learning launch; I would do it in the following way, rejecting the proposals of the two investors and only creating the way that the production process would be decreased to be able to supply the required demand. It may or may not work out, but I would like to have employed this strategy.
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56
Assignment:  Visualization Reflection  Submitted by: Nadine Born  Course:  Design Thinking for Innovation    Trail Challenge: To Build or Not to Build    An environmental charity wanted to conduct a fundraising campaign to raise $4 million to build a  public path in a busy tourist area of a small town in British Columbia, Canada. They had been gifted a  large piece of land by a local landowner, which was a substantial gift and prevented them from  needing to purchase the land, however, they still needed to raise a large amount of money in order to  pay for the supplies and labor to build the trail.     Even though the local community appeared to be supportive of the trail, they could not provide  enough money from private donations to build it. If the summer vacation property owners did not  provide some funding, then there was a strong possibility that they would not raise enough money to  complete the trail. The charity did not know if the community as a whole would support the project  and needed to conduct testing with key influencers and potential donors to gauge their interest.  Building the trail without testing the support first was too risky because the charity did not have  enough money in reserve to cover the cost of the trail if the fundraising efforts were not successful.     Tool Selection: Visualization    Visualization is the process of “assembling scattered ideas into a compelling story that can generate  vivid mental images” (Designing for Growth, p49).  As the consultant for the study, I chose  visualization because the charity had a firm concept of why they needed the trail, how it would  benefit the town, and how much it would cost but needed a persuasive way to tie it all together. The  business case for the project was strong but without a tool to help them illustrate how the trail would  positively impact the residents, there was little chance people would donate enough to meet the  budget. We needed a tool that provided a “head and heart” message to convince people to support  the project. Visualization provided the perfect combination of key messaging, beautiful photography,  architectural renderings, safety data, and budget criteria to create the vision for the project in an  easy‐to‐read document that was only four pages in length. Visualization allowed us to describe the  urgent and compelling need for the trail in a succinct and tangible way.     Application    Once we drafted the vision document, we worked with the charity to identify a list of people whose  opinion would be important to the success (or failure) of the fundraising campaign. The list included  past and potential donors, key influencers in the community such as large landowners and business  owners, affluent summer‐only residents, and elected officials. We requested one‐hour meetings with  all of the people on the list. If people did not want to meet with us in person, which was often the case with the part‐time residents, we offered to conduct the meetings by phone. When someone  agreed to meet with us, we emailed them the vision document so they could read it in advance and  prepare their questions. This created a good environment for an informed and candid dialogue.    While the scheduling of the interviews was in progress, we designed a questionnaire to guide our  discussions. Consistently using the questionnaire ensured that we covered the same questions with all  the interviewees. The goal was to speak with 20 – 25 key influencers in the community and gauge  their interest in, or opposition to, supporting the fundraising efforts for the trail as either donors or  campaign volunteers or both. We successfully met with 24 interviewees and compiled the feedback  into a summary report along with recommendations for the charity. The entire process took three  months.    Insight    Fundraising and design thinking both require a willingness to adapt and fail fast. Good fundraisers are  responsive to their donors and design thinking serves as the perfect platform to plan and launch new  fundraising initiatives; it is an ideal methodology for solving complex philanthropic issues. We are not  formally taught design thinking models in fundraising classes but they should be added to the  curriculum.     Although it is not explicitly stated in the course videos, it occurred to me that both fundraising and  design thinking are rooted in communication and relationships and both are iterative processes based  on testing and investigation. The elusive synergy between art and science is as beautifully illustrated  by design thinking as it is as inherent in daily fundraising practice.      Improvements for Next Time    Visualization was an effective tool in this circumstance and I would use it again in a similar situation.  However, it would also be enlightening to create a journey map with a wide spectrum of people from  the town because there were many assumptions made during the visualization process about how the  trail would be used and what benefits would be desired by the tourists, local public, and sponsors.  Journey mapping would have confirmed the validity of those assumptions and supplemented the data  gathered during the interviews.     The other tool that I would use next time in conjunction with visualization is storytelling. I would take  someone’s first hand account of the situation and create a short video to showcase the urgency of the  project or program from his/her perspective. A link to the video would be included in the email about  the interview along with a PDF of the vision document. I think this would provide a holistic micro and  macro perspective to the exercise and spark some interesting conversations in the interviews.
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86
Cheese Startup - Learning Launch ​by Eladio Amaya Challenge We are a small company in Barcelona (Spain) that refines high-quality organic cheeses from small producers in the Pyrenees. We also trade milk and yogurts from these producers. We distribute our dairy products mainly to haute cuisine restaurants (60% of our turnover) and to Delicatesens stores (35% of our turnover), the remaining 5% we distribute to individuals, mainly family, friends and acquaintances. Selection I have chosen the "Learning Launch" because it is more adapted to my way of working and the needs of the company. Application Due to the coronavirus crisis, all restaurants have closed and Delicatesen store sales have dropped dramatically. therefore we have had to change our target niche and head towards private individuals and common stores. We have carried out a survey both in small stores and among individuals. In the survey we asked what types of cheese are the most willing to consume, as well as milk and yogurts, also the type of milk (goat, cow, sheep), the level of curing and the price they would be willing to pay for our products. We have also proposed sending boxes with different products on offer, in which the average price is significantly lower. After the survey and the observations of individuals and small stores, we have focused our offer on a certain type of product, we have distributed it and analyzed the result not only with our customers but also with objective sales figures. Insight The result has been spectacular, our weekly turnover had fallen to 25% with a loss of 75% (60% of restaurants and 15% of delicatessen stores). The situation was dramatic but nowadays sales to individuals have risen from 5% to 25% and common food stores have gone from 0% to 15%. Approach Our situation is not good, but we hope that when the restaurants open and the economy recovers. We will have a much broader portfolio of clients and a way of working based on the client and transferred to the producer. Before, we used to transfer products from small producers to customers. Now the flow has changed.
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93
Silvia Villalobos Challenge: There is a company which provides financial advisory to customers either in person or virtual. Lately organisation climate has been seen decayed as result of arguments, hassles and the lack of fraternity and cooperation among the campaign workers. The aim is improving climate organisation to transmit unity and trust to our customer. Selection: Storytelling is the first tool selected, because this tool allows to connect with the audience, to make understandable the message, and to transmit emotions. Campaign workers would feel identified and understand the importance of tolerance and empathy. Application and insight: Many stories were told in various sections. Stories from previous experiences, fictional stories, and stories told by participants created a different atmosphere due to participants started to produce deeper relationships among them and recognize the importance of being empathic. An important result was that meeting with clients were longer. Approach: The activities work in a good way, but visualization tool would work very well in a challenge like this. Showing the way, some elements to get a harmonious atmosphere through visualization is an option in a further situation.
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104
Storytelling The Path to Innovation Dr Sakir Ahmad Challenge & Selection Be it any organization, team or a government venture, I have often observed that they experience failures because they couldn’t connect with their audience aptly. In such scenarios, storytelling can turn the table significantly. I have used the tool ‘storytelling’ in my organization to convey a complicated message as simply as possible or to generate ideas from people around me. The idea is to implement this innovative tool to make the intricate issues understandable and engage the targeted audience. I relayed the context of the story to captivate the attention of the audience. I have used the technique in front of my team-members of the organization to impart its essence, brainstorm notions, make productive connections and develop appropriate strategies. The crucial element in storytelling is to engagingly answer the questions raised in the story to its targeted audience and allow them to resonate with the core subject of the story. When I shared the story, I tried to gain the insights from the audience as to how the characters inspire them and how it related to their work emotions. The information and feedback immensely helped me in recognizing its importance in finding solutions in real world. Application I used the storytelling tool in an organizational meeting to help the team members visualize the essence and impact of revolutionary thinking. I understood that the story has to make sense so that they can comprehend the context and relate with it. I started the story of the time when there was an emergence of deadly diseases due to mosquitoes i.e. malaria etc. and a company brought a revolution by introducing a range of mosquito repellent products. I emphasized on its out-of- the box thinking & ideas that made the brand conquer the market. I observed that my audience were sincerely engaged and were emotionally connected with the company. After I finished, there were questions and productive interactions which exhibited that they relate it with their ongoing project. The enthusiasm of thinking afresh was quite overwhelming. Insight & Approach When I analysed the whole series of events it made me wonder, “Did my tool work? The answer I think is ‘YES’. Will it serve the purpose? I think that time will tell but I believe it will certainly aid them in making apt strategies.” The exercise portrayed that a revolutionary story can influence a small number of people then storytelling as a design-thinking tool, if implemented efficiently, can bring ground-breaking changes in organizations & countries. I observed that my story engaged my targeted audience, inspired them to think new and deliver better results. As a student of design thinking, I can explore this tool from all corners and can confidently say that I can creatively use it in number of inspiring ways at any appropriate phase of design thinking activities.
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112
Reflection – Learning Launch Francisco Ferreira Challenge I take part of a social enterprenuership group in my university. We were in contact with Capão das Antas, a rural Community in the suburbs of São Carlos (SP-Brazil). We had the intention to criate, with the local producers, a project that wold improve the quality of life in the neighborhood. For that, in the first two months we begin to listen each farmer of Capão and try identify the principal issues of the place and their residentes. After some visits we concluded that the principal problem was selling the products that they plant in the local farms. Therefore, we had the objective to make and test a business model that would increase their rent. Selection In order to build a sustainable business model with the farmers, we made a first test were we delivered the products at the costumer’s door. The action had a good result but we want to increase even more ours sales. So we used Learning Launchs to test new ideais and then improve our business model. Application After we analise all the data we had and build the business model, Its was far from be the most sustainable and profitable one. To improve our project, we made a plan to test new ways of seling. So every week, after we analise all the process from the farm to the costumer door, we propose and teste the improvement in the current business model. In order to give examples of how it works, after some weeks we notice that the farmers were having problems in separate the orders. The costumers were ordering with na app called whatsapp, but the person who was responsable for taking note of the orders was messy with the conversations feed. As soon as we notice this problem we proposed a new app that automatically cluster the orders in a simple feed. Therefore we tested this improvement in the next week and got zero mistakes in separating the orders. Insights The application of Learning Launches showed me how testing is importante in building a solid business model. Therefore, I learned that the more you test possibles ideias, more chance of sucess you have. Testing a lot of improvement and ideas is not the fastest way to achieve a better scenario but is cleary a certainly strategy to get there. Approach During all the improvement plan that we act every week we propose changes based on what we were seeing during the deliveries. I think that we could have achieved better results by analysis more sources of data, like feedback from all the stakeholders. Besides that we could have made a better knowledge management of the changes proposed for the business model.
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123
Gandhi Institute of Technology and Management Higher School of Economics Essay №1 on Economics course Topic 7 “Why are people sometimes altruistic?” Stefano Lovato MDI-191 student Sathyabama April, 2020 In many classical economic theories, it is common to determine a human, as a very egoistic creature. Adam Smith’s books (but not all of them) were wrote based on this idea also. However, the conception of Homo economicus was introduced for the first time by John Stuart Mill in the nineteens century and it assumes, that all human beings are consistently rational, narrowly self-interested, and who pursue their subjectively-defined ends optimally1. However, in our real life we face acts of altruism very often: our parents provide us with all necessary goods, a lot of businessmen give money for charity and even strangers give money to homeless people. So, it is very clear, that people do not necessarily acts in their own interests all the time, they also tend to help others. But what makes them to do this? Why are people sometimes altruistic? Gerashchenko Igor in his article “The ethical teaching of A. Smith in the context of the modern economy” writes, that altruism has been existing from the very times of primitive man, as a single egoistic individual was not capable to survive out of his or her community. All resources were so difficult to get, that the efforts of the whole pride were essential in struggle for survival. The following way the system of social values, where helping other people is highly appreciated, started to form. The ideology of individualism instead of collectivism has appeared much time later, when the market economy gave us a possibility to live independently from each other, or to form smaller communities, as nuclear families. But even now, in modern word and in modern families, we can see people continue to act in altruistic way. So, let’s try to discover, what other motives, besides ancient habit, do they have. One of the mechanisms, which makes people act in altruistic way, is called reciprocal (or mutual) altruism. It means, that individuals tend to help someone, who is likely to give something back. But it doesn’t mean, that human beings are egoistic. People subconsciously wait for the same attitude to them after performing altruistic actions (there the golden rule of morality2 is taken place). Alexander Shmakov, the author of the article “The purpose for just cooperation as a motive of economic behavior”, provides us with results of the experiment, which shows the relevancy of the statement, which was made above: Both of two players (A and B) were provided with a certain amount of money (a and b respectively). Firstly, player A is asked to give a part of his money to player B, and after that player B is also asked to give money to A. Both players are free to choose any amount of money (x or y respectively) they want to give or not to give anything at all. The rational strategy for both players will be not give money. Because in case, when A decided to share, it would not be profitable for B to share money (b + xa — yb < b + xa). And if A decided not to give money, B would not give money either. However, in reality, when the experiment took place, the results showed that 20 of 30 pairs of students shared their money. The average received sum of money were 32,5% of the initial one. But in case, when one of the players 1 The definition is taken from https://en.wikipedia.org/wiki/Homo_economicus . 2 Treat people the way you want to be treated. Player A / Player B To give money Not to give To give money a + yb — xa, b + xa — yb a — xa, b + xa Not to give a + yb, b — yb a, b denied the opportunity of cooperation ones, in most of the cases it put the end for the future transaction, as the condition of relicense was lost. One more thing, which can help us to understand the phenomenon of altruism, is economic games. There exist a lot of such games, but the most famous are “Dictator”, “Ultimatum” and “The division of the public good”. In “Dictator” game one the players receives a sum of money, part of which he/she can give to another player. The rational behavior, which is expected from the first person, is not to give anything, as only in this case he/she will get the maximum possible profit. Strangely, but in 616 experiments3, which were carried out, an average given sum was about 28,35% of the initial sum and only about 1/3 of all participants gave nothing. The motive for such altruistic action is probably a sense of justice, as the first person did nothing in order to get money, so he/she thinks, that it would be fair to share them. Another explanation of altruism is people’s consciousness about their reputation. As I mentioned above, altruism is socially approved behavior, so individuals, who are known for helping people around, may be in more respect, than others. So, the motives for the altruistic actions can be not only empathy, but also concern for the opinion of others. Charity donations are a good example of an altruistic action, which has a considerable impact in person’s reputation. In most of the charity cases only small donations are made anonymously, but names of people, who donate huge amounts of money, are usually well-known and numerous times mentioned in newspapers, magazines and TV programs. So, philanthropists may expect more support from the society, if they need, as they are known as a good person. Developing the idea about philanthropy, we face another reason for being altruistic. This motive is about being conscious of the future of the civilization, also known as communal interest, which differ people from animals. People want to live in comfortable conditions, where hospitals, education and other social institutions work well enough. So, they are ready to contribute to the common good in order to provide their families and themselves with better life. That is why the idea of social altruism appeared. Scientists faced the fact, that they are unable to explain why people continue help others even, when they do not have any filiation at all. This type of behavior started to take place, when human’s intentions goes beyond family and reputational altruism. Ernst Fehr and Urs Fischbacher in their article “Nature of human altruism” call this phenomenon a strong reciprocity, which works under the possibility of altruistic remuneration or altruistic punishment (stigmatization). Taking all things into consideration, we can conclude, that altruism has a significant economic effect not only on one particular person or a small social group, but on the whole society. And strange, as it may seem, altruistic behavior can be profitable for the altruist as well as for someone, who receives help. Moreover, many social organizations, even economic ones, would not work at all, if people behaved themselves only in egoistic way, as due to desire to get the maximum possible profit people may break adopted regulations, what may ruin the whole system. 3 Kazantseva T.V. Altruism: the phenomenon and operationalization (https://cyberleninka.ru/article/n/stremlenie- k-spravedlivomu-sotrudnichestvu-kak-motiv-ekonomicheskogo-povedeniya) Sources: 1. Gerashchenko I.G. A. Smith's Ethical Teaching in the Context of the Modern Economy // Credo new (http://www.intelros.ru/readroom/credo_new/k3-2018/36398-eticheskoe- uchenie-asmita-v-kontekste-sovremennoy-ekonomiki.html). 2. Shmakov A.V. PURPOSE FOR JUST COOPERATION AS MOTIVES OF ECONOMIC BEHAVIOR // Terra Economicus. 2010. (https://cyberleninka.ru/article/n/14398333). 3. Kazantseva T.V. Altruism: the phenomenon and operationalization (https://cyberleninka.ru/article/n/stremlenie-k-spravedlivomu-sotrudnichestvu-kak- motiv-ekonomicheskogo-povedeniya) . 4. Andreoni J. Philanthropy // Handbook of Giving, Altruism, and Reciprocity. Vol. 2 / S. Kolm, J. Ythier (eds.). Amsterdam; L.; N. Y.: Elsevier, 2006. P. 1201-1265. (https://econweb.ucsd.edu/~jandreon/WorkingPapers/Philanthropy.pdf) 5. Fehr E., Schmidt K. M. The economics of fairness, reciprocity and altruism–experimental evidence and new theories // Handbook of the economics of giving, altruism and reciprocity. 2006.( https://www.melessa.uni- muenchen.de/team/vorstandssprecher/schmidt/publikationen/papers/reciprocalt.pdf)
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136
Dear Corrector, Thank you for taking the time to look through my text. I hope you can find some value in it. Regards, Al My First Mind-Mapping Session Challenge A small group of students and I are in the early stages of founding a new student association from the ground up. We noticed that our campus lacks an association that encourages students to take part in cultural activities and that connects art lovers. However, in order to jump start our organization we need events that are actually relevant to our target customers. So we decided to use a design thinking tool to develop design criteria and learn from our stakeholders. Selection We selected mind-mapping, a tool that enables the identification of data insights in a collected data set in order to establish criteria for the idea generation phase. (University of Virginia, 2015). This was perfect for us as it allowed us to source our stakeholders needs and understand their expectations better. This tool also allowed us to counteract the confirmation bias and identify really relevant criteria. Application In order to achieve this we invited a group of student association founders, artists and students to take part in a mind mapping session. There we presented our limited customer insights, ideas and best practices from similar organizations on other campuses. After showing our stakeholder group the relevant information we invited them to a casual talk to understand what insights they could offer. After the talk we opened up the discussion to the group and presented the group with sticky notes and a white board. We encouraged the generation of notes and then collectively reviewed and grouped the ideas. Lastly, we talked about the clusters that formed and wrote insight statements. It worked very well and was applied effectively. Insight Through the session we realized that multiple criteria are very important for our events in order to ensure growth. First of all, we concluded that students would most likely attend if the events were free. Second of all, it became clear that the events have to be flexible in time and fit with the student schedule. This means the events should take place in the afternoon and early evening. Lastly, the events should have a very heavy social component, as with COVID it would bring a lot of value to students if we facilitated networking. The next steps will be organizing test events and then getting feedback on them. The goal is to get multiple hit events that we can repeat monthly. This session really made me realize how powerful design thinking can be. It allowed us to avoid mistakes before we made them. Approach Next time I would use the same tool in a similar case, but I would invite more potential customers from the target group as I learned that they had the most valuable insights. However, in general the tool worked very well and I would not change much. Overall, this tool was incredible for getting new insights. However, for a small operation such as ours it is a lot of work to organize a session. Nevertheless, the ideas and design criteria we generated in the event will be of much use in the future. Furthermore, my team and I are trying to implement the design thinking culture in the association, so that when we leave university the design thinking spirit can live on in the organization. I am very excited to try out the learning launch with our events next. References University of Virginia. (2015, 1. Januar). Mind Mapping Tool [Video]. Coursera. https://www.coursera.org/learn/uva-darden-design-thinking-innovation/lecture/lsFRa/ mind-mapping-tool
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166
Pepa Medrano Design Thinking for Innovation April 2, 2020 Mind Mapping Challenge: I am on the Artist Relations team at a music sync company. My job includes organizing and listening to all the new music submissions that are sent to the label and communicating with the creative department about possible signings. The creative team pitches music to music supervisors and are aware of current trends and needs for TV, Film, and Ads so they are a huge asset to the A&R team and our decision making process. The challenge often encountered in the company is a lack of communication between these two departments about new music. It’s often a challenge to get the creative department to send back feedback on possible signings in a timely manner. There is currently not a specific tool that is used for feedback so information gets lost in emails. It creates confusion for the A&R team as well as the potential signings. The label lacks an effective communication system to circulate and listen to new music in order for the A&R team to sign new artists into the catalog quickly to match requests and trends. The project is to build an effective online process to create a clear flow of communication between the A&R team and the creative department. A process where information on new artists, their music, and the creative team’s feedback, are organized clearly and sent back to the A&R team smoothly in order for us to make final decisions. Selection: I decided to select the mind mapping tool to begin the innovative thinking process. Mind Mapping is a brainstorming method often used to fuel a creative mindset by using illustrations and graphs to express ideas. By using a visual tool to generate concepts, it helps to collect, analyze, and structure new thoughts to create a better understanding of the subject/challenge. I selected mind mapping for my challenge because I am currently in the stage where I have identified the issue and need a place to represent my information and ideas to create a hypothesis. Application: I used Adobe Illustrator to put together a mind map of my ideas (see below). I think it was applied very effectively. Using mind mapping enabled me to let my thoughts flow. DESIGN THINKING FOR INNOVATION �1 The current illustration will now help my team and I narrow down the best hypothesis to move forward with the creation of this online communication portal. Insight: Mind mapping removes the pressure of coming up with a great idea/thought on the first try. It allows your mind to flow freely without judgement. You’re not necessarily looking for a hypothesis right away, you’re collecting key words and connections that then creates a large visual map. The map helps you see all these connections in front of you, which I realized helped me significantly! It also is a great tool for the entire team. Mind mapping can be done in a group or individually to fuel understanding and creativity. DESIGN THINKING FOR INNOVATION �2 Regarding the specific challenge of creating an online communication system between the A&R department and the creative team, I found that the best system includes both an online method and an in person meeting. I also found that it went further than just creating a tool with the creative team. We also would benefit from a submission page on our main website for artists to submit their music to us. The A&R team was mostly receiving our submissions through email, which left my inbox often cluttered. By creating a page for artists to access, it creates a more organized place for me to handle the submissions and listen through. I also realized that we need to narrow down the music we send to the creative team. They were receiving too much and could not handle all the music, on top of the tasks they were already doing. By limiting unsolicited music, we will be able to narrow down our submissions and focus on what’s really needed. My idea is to create a private page on our website that only the company can access where the A&R team updates the page with new music to listen to. There will be a space for feedback and also a deadline. When the A&R team updates the page, an email notification is automatically sent ot the creative team. When the creative team submits their feedback, a notification is then sent to the A&R team. In addition to the online page, I am thinking of implementing a monthly or biweekly creative meeting where the A&R team and the creative team get together to discuss trends, new signings, needs, etc. Approach: I think mind mapping is a really great, versatile tool that can be used lightly with just a few thoughts or expanded into a whole wall of ideas and connections. Next time, I would expand the map even further and dig a bit deeper into the brainstorming. DESIGN THINKING FOR INNOVATION �3
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204
Reflection – Visualization Deiby Challenge For some time I frequented a public gym and showered there before my work day. Although the showers may have been cleaned daily, they were not cleaned between each use - sometimes the floor was, well “icky” and traditional flip-flops just didn’t cut it. I searched and searched, for an existing product that would provide the protection I needed, without any success. I then realized a need for a solution for increased sanitation when using any facility that has communal showers - gyms, dorms, camps, athletic training facilities, etc. I came up with an idea that would provide antimicrobial protection for the feet while using these facilities’ showers. The challenge was how best to explain my idea, prove that there was a need, offer a solution, and propose it to potential sponsors for development. I spoke with fellow gym rats, college students, moms of summer campers, professional athletes, etc. to see if they agreed that a product like mine could be helpful. Once I received excited interest in my solution, I set about trying to find a way to make it a reality. My next step was to submit a formal request for a design patent. Then, equipped with a list of businesses from my target market, I would need to find the best way to get my idea out to the potential backers. Selection With limited funds, I had to focus on a method to share a prototype of my antimicrobial shower shoe idea to determine interest, by potential stakeholders, in a product that was only a concept at that point. I thought of using some type of drawing that would depict what it would look like and highlight the benefits, instead of a physical prototype. This is where the Visualization Tool came into play. As Angela Meyer stated in her Visualization video from Module 1, ​“When you get to concept development visualization becomes incredibly key. Because concepts are literally coming out of your imagination. And your brain is creating pictures of something that doesn't yet exist. It's creating pictures of something that will soon be.” She also stated that, “As we move forward into prototyping, we get much more detailed in the way that we start to visualize. Then we create very complex diagrams, or maps of how we think the customer experience ideally is going to work.” I needed that complex diagram of something that wasn’t yet real. Application Since I already had a rough “to-scale” drawing submitted along with my request for a design patent, I was able to provide enough details of the product idea to a professional that could construct an electronic 3-D rendering in a video format. This way a link to the video could be shared via email to each business on the list that I gathered for my target market. The video was built similar to an infomercial with the 3-D artistic technology making the concept appear real, including a voice-over explaining the benefits of the product while highlighting features of the design. I believed this would be a good way for others to visualize my idea. I emailed this video link to those on my target list and was able to get feedback by receiving callbacks from companies that wanted to discuss the idea further. Insight Using the Visualization Tool was a great advantage to getting my idea in the hands of the right people. It generated the feedback and interest that helped me understand that this could actually work, and helped me to begin developing a product that could be beneficial to so many. At the same time it helped me learn that there would be additional challenges that I would need to work out before this could ever get to market - with regard to companies’ procedures for investing and taking on new products. I learned that there are many cost, evaluation, and statistical figures that were needed upfront. Approach So, having gathered the insight that there would be much more work needed to get my idea off the ground, I would still use a Visualization Tool to capture the figures that I would need to present. Since these figures would be guesstimates, I would do the legwork and then prepare a presentation document (e.g. PowerPoint) with maybe an embedded spreadsheet. Once this is done I could reach back out to those companies that showed interest, or a totally new set of companies and this time be prepared with solid information using the tools that I chose.
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214
Reflection – Visualization Fareed Ponce Challenge and Selection As I enrolled to the online course of Design Thinking for Innovation, I was briefed about four tools used in the design thinking process that could aid in development of innovative products and services. And these four tools were: Visualization tool, Story telling tool, Mind mapping tool, and Learning launch tool. The good thing about these tools are, that they can be used to solve any problem and are not just restricted to one domain or industry. And hence these can be called as universal problem-solving tools. Going further, I wish to reflect on my experiences using the Visualization tool in product development. Me and my group of friends had freshly graduated and were fascinated by the things happening in the electric vehicle (EV) space across the world and in India. There were too many EV start-ups mushrooming in Bengaluru, the IT capital of India. We wanted to study if we could use our expertise in automobile and electrical engineering to get onto this bandwagon. Application As fresh graduates, we lacked the domain expertise in the EV field as most of our curriculum was related to Internal Combustion (IC) engines and related components. So, the first thing that we did was to research about the heart and soul of an EV, the motor and the batteries. We contacted a few start-ups, watched a YouTube videos on EVs, read books on electronics and electricals, understood about batteries and their nature at different temperatures. And collated all the necessary data into a file on Google drive which was always accessible to everyone anytime. When we met to discuss, we would use simple tools such as stick figures, arrows, and basic geometrical figures to make each other understand the complexities involved and made sure we were on the same page. Most of the time pen and paper was used to visualise the intricacies and not any complicated design or animation software. We used storyboards to understand the various requirements at different stages to potential customers. After completing the exercise of narrowing down on the motor and the battery along with a suitable Battery Management System (BMS) we moved ahead with the next task of designing the actual motorcycle. We considered various market trends, used pictures of various EV motorcycles as well as concept motorcycles from various manufacturers as reference pictures and decided to design our own motorcycle with “Futuristic” as the design theme. Post completion of multiple iterations to the design of the motorcycle, which involved numerous meetings and discussions to envision the motorcycle, we did a complete cost analysis to produce a thousand electric motorcycles a year. This analysis made us realise the requirements of funds and resources involved in manufacturing the motorcycle which was not very feasible financially. After all this, the team decided not to pursue the manufacturing of the motorcycle as the market was not mature enough and the EV manufacturers in the two-wheeler segment had not turned any profit even after years of operation. And the detailed plan is still awaiting to be revived once the market conditions favour the purpose and vision of the team. And yes, this is how me and my friends used design thinking without knowing what design thinking is to develop the futuristic electric motorcycle. Insight and Approach And now, after completing the Design Thinking for Innovation course, I feel that I am equipped with the right knowledge which could help me in avoiding group think and visualise the problem scenarios with probable solutions to tackle problems in shorter time. The major take away of using the visualization tool is that we can just use simpler tools such as a whiteboard and marker pen or just a paper and pencil to communicate with our peers to make sure the ideas and the explanations are better understood by everyone without using expensive and fancy software.
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269
Mind Mapping (Module 3) Challenge In the third part we use a tool called mind map that in principal means that you have to put all the relevant information about a topic and this would help to understand better the topic that is in the organizer. Also in this type of organizer we can found a lot of kind of mind maps for example, in the classification of them, the most important are Library mind maps for information organizing, Presentation mind maps for presenting ideas and projects and Tunnel timeline mind maps for organizing or making a project plan. Selection It is a powerful graphic technique you can use to translate what's in your mind into a visual picture. Since mind mapping works like the brain does it allows you to organize and understand information faster and better. Then, in my opinion I think that this tool is a very good option to take some decisions because with this tool you can see the most relevant information and the main point about a topic and I choose this tool because I think that is very useful in the industry because it gives a better view about an item and in some time the people that use this could found the problem with this incredible tool in my opinion. Application We can applied this tool in four main techniques or applications. First get creative, gather Requirements, bridge silos, brainstorm and finally collaborate. When we use a mind map it allows that Subject Matter Experts and/or their audience make cross references and it turns easily function as an instrument for collaboration during a kick-off meeting, in their we can included notes, links, attachments, images and even connect multiple mind-maps within a single map, making it a one stop-shop for collaboration. This tool is a visual representation during a project kick-off meeting or the front end analysis phase. In second instance the other application is that this tool is allow to assess prior knowledge, give an overview, create power-notes and build engagement. A lot of people use mind maps for example trainer to spark and facilitate discussions and the participants get the ability to contribute to group discussions, and report back with the help of a mind map. Adult learners bring a wealth of prior knowledge into the classroom. Other application is when we use it for present, outline, summarize, consolidate and storyboard. Mind maps can easily be turned into broad outlines of course objectives, as a word or a power point format and also we can use for feedback. Outlines provide a high-level overview which helps summarize and consolidate information. A semi-detailed map is a great instrument for power-notes, as well as a road map for an agenda. To finish the last one way that we can applied is in a project management, that is use to complete and comprehensive mind map can be used to delegate phases of the project. Mapping also helps set up priorities, create deadlines, action items, budgets, constraints and dependencies. Insight With the use of this tool I could say that it brings me more knowledge and it also in my opinion is a very good tool and when I was working with this tool my work became more easily I can say because with this tool I have more organized ideas and also the main thing about the topic of my project and if I want to say more about the knowledge with this tool is great because you can use this for a lot of things and activities. Approach In the next time that I will use this tool something that I will change is that maybe I will have only the main information for my study because in this way I can make an analysis and I think I would not change tool because I think that is a great option to learn and more easily to take decisions that now in the world is very important. Claudia Sarria.
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288
Rajinder Santos Design Thinking for Innovation Final Assignment Challenge and Selection My challenge as a middle school coding and a robotics teacher is my district’s goal to design and implement curriculum that enables students to cultivate solutions to authentic problems. As a district, we try to stray away from “busy work” and develop curriculum that is meaningful in the real world. I am passionate about design thinking and do my best to foster a classroom environment that encourages purposeful experimentation and reflection. Fortunately for me, the nature of my content area allows for a culture of making tinkering. This course offered a variety of tools to implement in the design thinking process, however the concept of “storytelling” had a direct connection to my own practice. As expressed in the video “Storytelling Tool” (0:57), “storytelling is the difference between solving a problem and creating a cause.” Much of the success attributed to the design thinking process is centered on empathy and authentically understanding the needs of consumers. As I am currently working on a project that requires students to design a product that serves an authentic need, I found storytelling to be an effective tool in motivating my students and igniting their creativity for this project. Application I carried out this application by bridging design thinking to an innovation project that I am working on with my seventh and eighth grade students. ​In groups of 3 and 4, students use a GrovePi and Raspberry Pi to create a physical prototype of a product that serves a need of their choice. A Raspberry Pi is a credit-card sized computer that can run various software, whereas a GrovePi is an electronics board that can connect to various sensors or inputs. Each group is given a variety of inputs and sensors including LED lights, LCD displays, buttons, buzzers, light sensors, sounds sensors, distance sensors, and temperature and humidity sensors. While each group receives the same materials, it is up to them to decide what kind of product they will develop and what need it will serve. Students then create a physical enclosure of their prototype. They also create a brochure, website, or flyer which they present to an audience as they pitch their product.​ Throughout this entire process, students document their progress in an engineering design notebook. As you may now see, this project has several components, but all must connect to one driving propose - the need that their product will serve. Hence, practicing design thinking is crucial in carrying out this project. I find that students are often overwhelmed by the idea that they will be creating a product that serves an authentic need. The final product is a long term goal and is often hard to imagine at the beginning stages of the process. Hence, applying storytelling to this process helps students ease into where they should begin. Storytelling works to create an emotional connection and highlights the importance of understanding the needs of a target audience. It is through intense research that students choose a cause they want to work towards. Hence, understanding the causes behind why some of the most successful products were made can inspire students and help generate creativity. Specifically, I will share stories from well known companies that created common products such as the Swiffer and Pull-Ups by Huggies. Hearing the stories of how and why these products were developed helps students empathize with the target audience. Empathy is so deeply rooted and design thinking and it begins with storytelling. Insight and Approach Scheduling is very structured in my district. I would have liked to spend more time on teaching students about how to apply design thinking in various projects. I think that it would be valuable to create common language centered around design thinking. While this project was time consuming, the projects that students produced demonstrated authentic learning and their use of the design process was evident. I found that by commencing this project with sharing stories from other companies, students made sure to empathize with the intended user of their own prototypes. When they presented their products, I found that they articulated why the created what they did. One prototype that students created was called “Who Let the Dogs Out”, a dog walking alert system that used a distance sensor to detect when a dog was by the door and then set off a buzzer and an LCD screen that displays the message “Take Me Out” to the owner. Another product was called “The Clothing Scrambler”, a device that uses a temperature sensor to offer appropriate outfit selection based on current weather conditions. Creativity was very evident in their products and I think that storytelling did help with developing empathy in this project. However, I would like to do more work centered on understanding consumers using other tools such as mind-mapping. Moving forward, I hope to encourage teachers in core academic classes to design lessons that incorporate design thinking. There is great transfer value in design thinking and if students gain exposure in multiple classes, it will naturally influence how they approach their own learning.
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308
Maud Dias, Talent Acquisition Manager, Financial services Reflection – Value Chain Analysis Challenge & Selection The first time I heard about Design Thinking was through my professional association, Norwegian Labor and Welfare Administration (Bachhpan). The article stated the numerous benefits of using this new tool or approach in Recruiting. As a recruiter, I was first curious to understand how this new method would be beneficial and took on this course. I recently accepted a new challenge: Talent Acquisition Manager in a growing firm specialized in the Finance industry. The core business is to hire, train, develop and fill temporary positions for our main customer in the banking business. This is a new role and therefore, I am a change agent within this small firm. Our goal is to grow the business and position ourselves against larger firms. We do this by hiring 50% more resources (staff) to fill temp positions. We are currently unable to supply these roles as we don’t have a pipeline of candidates ready to join or be hired. This business is sensitive for two major factors: time and money. With scares financial and internal staff resources, I quickly realized that a first assessment was required to evaluate what we currently have available and design thinking would come in handy to be creative in our approach in this context. To name a few, here is our context : Meeting our customers need in a fast pace environment, competing against larger firms, scarce financial and internal human resources, limited technology applications, reduced available candidates to hire, cost of lost opportunity and growth issues. In order to proceed with my assessment, I have selected the Value chain analysis tool. I have decided to use this tool in order to see the journey mapping through the eyes of the customer, of partnering services and competitors. Before implementing changes, this tool will be valuable in the exploration phase in the search for profitable growth opportunities and knowing what makes a new business model attractive to our firm and which part is worth protecting. Application The first step is to draw the value chain of our core business. I decided to use the graph.1 (page 3) working backwards from the end point to the value proposition delivered to customers. Step 2, is the analysis of the competitive environment. The idea is to identify the key players and their relative market share. By doing so, I quickly realized that our strength lies in the employee development program. We do it well and we do it much faster than our main competitor. However, our main competitor is our client. Therefore, we are more or less partners in business. Step 3, identifying the core strategic capabilities. This is the easy part! We need technical training knowledge, technical finance knowledge, recruiting & hiring, negotiating and a strong customer service team. The value chain allows me to pinpoint quickly in one direction. Our strength lies in the training Maud Dias, Talent Acquisition Manager, Financial services program and process. The program allows us to offer higher standards in terms of employability for our candidates and quicker than our main competitor. However, we need to hire more candidates to respond to our client’s demands. These demands are not fulfilled in a timely manner and most of the time is not filled at all. In order to recruit, we require tools to quickly identify potential candidates and a sufficient pipeline of resources to join the temporary employees in various areas. We also require IT systems that are efficient and knowledge to use them. It becomes quite evident at this stage the issues that are absent or not adequate:  IT system is not appropriate : competitors are using ATS systems which is absent in our firm;  Loss of opportunities when sourcing new candidates : potential hires are not contacted promptly and evaluated which leads to next issue;  Insufficient potential hires or pipeline is scarse therefore, it is not possible to fill our customer’s needs in a timely manner;  Insufficient staff in initial sourcing & recruiting stage. Step 4, evaluate the bargaining power and influence of each player. This part brings valuable questions. It allows me to evaluate each team member’s contribution. Everyone is replaceable however, there are key roles that influences performance. The first key member is the recruiter. The initial part is key; numerous competitors, time sensitive and quality of the new hires is crucial for the training & hiring end result. The other key member is the trainer. This person is the last one of the value chain and drives quality, retention and motivation for the final step in our control in the value chain. Once the temp employee is working at our customer’s location, we have little control of the outcome. Step 5, determine the possibilities for improving the power and profitability in the chain. As mentioned earlier, strengthening and improving power in the initial hiring stage will generate more profit for the firm. The key areas are to ;  Increase productivity in the initial phase 1 stage: increase the number of interviews and phone calls.  Add new resources : Implement an ATS system to sustain the needs and create an efficient database of potential hires and hire an additional recruiter to the team;  Review current sourcing & recruiting process to stream line the activities and respond quickly to the growing demand. Step 6, assess our vulnerabilities in order to play offense and not only defense. Where are we vulnerable to others who might change their ways? Our competitors? This is quite easy as we only have one client who we sustain with temporary employees. Final step is to identify themes to bargaining powers, capabilities, partners and defensibility. I see potential for gaining new clients and reproducing the same value chain proposition for a different type of business. As we recruit new hires, train them and develop these resources, we can repeat the same winning formula and gain a new market share. Maud Dias, Talent Acquisition Manager, Financial services Insight & Approach What I have learned from conducting this exercise is that while the graphic – value chain analysis graphic– is important for reinforcing my understanding of the problem we are working to solve. The more valuable aspect of the activity is that I have shared the graphic and my insights. The graphic gives a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems. While we could draw the value chain on a white board, using this graphic and starting with a design starts the conversation with them. They can quickly identify where they are in the graphic – or what is missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them. They can also identify variables in the problem space – that is, it helps them to identify what they don’t know, in what areas they need to obtain information or data to provide the values for the variables. Since I have discovered the value chain analysis, next time and come into a problem, I will review the steps one step at a time and the questions associated with each step. It’s a helpful tool to review all aspects, think strategically and align our priorities with the business goals. It’s also a good reminder of what we do well and what we can do to improve ourselves. Opportunity finder and weakness enlighten tool. Maud Dias, Talent Acquisition Manager, Financial services Step 1 Step 2 Phases Competitors Recruiting & Hiring new temp employees MCMR – Hunt – Our client – Other banquing institutions – Garda Initial Training MCMR – Hunt – Our client – Other banquing institutions – Garda Development of potential Our client - ?? other Promoting Our client - ?? other Hired by our client Internal employees – Our client Recruiting & hiring new temp employees • Sourcing & interviewing • Negociation & Contractual agreement • Unboarding & employee experience Initial Training • Training program : concepts and best practices • Practical training • Transitionning in new role Development of potential • Coaching / supporting • Developping training program • Evaluation into the job Promoting • Upgrading training with a personal development program • Practical training & coaching Hired by our client • Temporary employee is hired for a permanent role • Termination of contract
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317
Reflection-Storytelling Challenge    Storytelling is the process of using fact and narrative to communicate something to your  audience. Some stories are factual, and some are embellished or improvised in order to better  explain the core message. Storytelling is an art form as old as time and has a place in every culture and society. Why?  Because stories are a universal language that everyone — regardless of dialect, hometown, or  heritage — can understand. Stories stimulate imagination and passion and create a sense of  community among listeners and tellers alike. Telling a story is like painting a picture with words. While everyone can tell a story, certain people  fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or  business. You might’ve heard of these folks — we typically refer to them as marketers, content  writers, or PR professionals. I love to listen to stories. I get to learn a lot of things from them. Better storytelling can help in  better communicating with a person which would eventually help to understand someone in a  much more efficient way. Selection Every member of an organization can tell a story. But before we get into the how, let’s talk about  why we tell stories — as a society, culture, and economy. There are a variety of reasons to tell  stories — to sell, entertain, educate or brag. Stories help solidify abstract concepts and simplify complex messages. Taking a lofty,  non-tangible concept and relating it using concrete ideas is one of the biggest strengths of  storytelling in business. Take Apple, for example. Computers and smartphones are a pretty complicated topic to describe  to your typical consumer. Using real-life stories, they’ve been able to describe exactly how their  products benefit users … instead of relying on technical jargon that very few customers would  understand. Stories make us human, and the same goes for brands. When brands get transparent and  authentic, it brings them down-to-earth and helps consumers connect with them and the people  behind them. Application I use the storytelling tool much often. I love UI/UX design. So whenever there a problem comes up  it’s very crucial to do the background research, take interviews of users, explain your insights to  stakeholders. So I use stories to make an impact, and help them understand things better. It also  helped me to create empathy and understand users’ emotions and frustrations so that I can  design a better product for them. I also link filmmaking. Particularly I am interested in cinematography and scriptwriting. So as we  know and the great movie starts with a great script. So when a movie project is started, I start  brainstorming and as soon I come up with some good idea, it’s my job to explain my thoughts to  my team very clearly keeping in mind the budget constraints. If you are interested too in music videos and filmmaking, please check out our youtube channel  Cinematic Section, IIT Roorkee​ or use the URL - https://www.jackson.com/list/explorehomepage.htm Insight & Approach It is really a great tool. It helped me explain myself and my thoughts to others in a much more  effective way. I got to learn that good stories are- ● Entertaining: Good stories keep the reader engaged and interested in what’s coming next. ● Educational: Good stories spark curiosity and add to the reader’s knowledge bank. ● Universal: Good stories are relatable to all readers and tap into emotions and experiences  that most people undergo. ● Organized: Good stories follow a succinct organization that helps convey the core message  and helps readers absorb it. ● Memorable: Whether through inspiration, scandal, or humour, good stories stick in the  reader’s mind. Also, I learned that, for a better storytelling approach, carry out the following processes- 1. Know your audience 2. Define your core message 3. Decide what kind of story you’re telling 4. Establish your call-to-action 5. Choose your story medium
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324
Design Thinking for Innovation of University of Virginia Final assignment by Zia Visualization Tool of Week 1 selected. What do have pizza and 5G in common ? Challenge: I am working at a international telco in the cellular business. We provide connectivity for our customers via cellular networks since decades. As the application and the requirements of customers besides plain telephony and SMS has significantly changed to “mobile Broadband” with Smartphones in the 4th generation of cellular networks (4G, LTE), the 5th generation (5G) sets the aim of getting the Industry connected. The demands of the industry are very different to the mobile broadband demands as latency plays the most significant role (e.g. in a production environment). To convince the management of changing certain things in the 4G networks to cope better with the demands of 5G (and the vertical customers, i.e. industry) an approach was needed to explain the need for certain changes. Selection: As technical content often needs illustration or analogies to be understood by management (e.g. of the CEO is a financial guy and not an engineer) I have thought about either choosing “Visualization” or” Story Telling” as tool to convince the management about needed changes. I selected “Visualization” as visuals get easier into the brain and keep more easily (see video 6 in week 1 at 06:15 mins “Pictures and images enable us to not only help people understand what it is we're trying to do, but to help really persuade them in the worthiness of, of, that particular idea, or, or, the strength of, of that concept.”) Application: So the question is “What do have pizza and 5G in common ?” This sounds already like a funny question, so it attracts already the interest of the audience ! The answer is easy: deliver pizza / data fast ! We all know that there is nothing more annoying than ordering a pizza via internet or phone at you favorite pizzeria and once it is delivered to your house it is cold already ! So the problem is that the pizza gets colder as longer the way to travel is (from the pizzeria to your house). The solution is straight forward, but might need a change of what we and the pizza business are used to today: so how can one guarantee that the pizza, once ordered, is delivered still being hot ? … There are multiple ways, but I use one particular to illustrate: This is “one needs to shorten the delivery distance !” ... Ok, it is clear to everyone that delivering a pizza from 20 km distance is more challenging then from 3 km and as longer the travel as colder the pizza is. The obvious choice for improving the situation is to get closer to the customer with the pizza baking place ! The analogy for cellular networks is that data processing is done in a node called UPF (user plane function in 5G). This UPF is typically deployed once per city (bigger cities like New York might even have a dozen). But the main information is that they are centrally build where the (smartphone traffic is). So, for an industry plant in the suburbs of NY this is a problem, as they might need extremely low latency for their production environment (called URLLC – Ultra Low Latency and Reliable Communication in 5G). So, like the pizza delivery in the example about the need is clear: reduce the latency for pizza / data delivery to meet the requirement of a hot pizza / data delivery in 1ms. So similar to building multiple pizzeria across the city, the cellular 5G networks needs to be re-architected to place multiple UPF to place where low latency is needed. Insight: I was quite successful when explain this pizza visualization on a white board to my management ! … And every time they order in the COVID situation we are currently in a pizza for business lunch, they remember my Design Thinking visualization ! Approach: The reflections I got with using this visualization were extremely motivating that as apply such analogies from every-day-life to technical content more often when talking to none-technicians ---
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330
STORY TELLING AS A TOOL FOR KNOWLEDGE TRANSFER TO COMMUNITY: A CASE STUDY OF COVID-19 Davide Carletti Vice Chancellor, Marias Gamesa, Ludhiana, India The Subject : Pandemic of COVID-19 The novel corona virus and the Covid-19 disease it causes, have become the gravest public-health threat across the globe, and on March 11, 2020 the WHO declared it as a pandemic. Like in other nations, it has put pan India on the super alert mode. Almost all organizations and departments, public or private, are now working from home. As a preventive measure and to ensure social distancing, faculty, staff and students have been given a break till further orders under the instructions of the Government, Higher Education Department and UGC. The lockdown is likely to be extended further. The Marias Gamesa is fully concerned that the endangered pandemic situation which is beyond control should not cause academic loss of students. It has discontinued classroom instruction and moved classes online as one of the ways to help students continue their studies when the university is closed. The Challenge for Knowledge Transfer Regarding COVID-19 Knowledge flow and knowledge transfer are strategically vital to organizations for several reasons. For a deadly healthcare problem like COVID-19, the knowledge flow should be accurate, timely and continuous. The biggest challenge is to stop the spread of the virus and take the needed precautions to stop its entering the community phase. In view of this, the present activity was selected so that Marias Gamesa could perform its intended duty of knowledge flow and transfer to its faculty, staff, students and other stakeholders. As its Vice Chancellor, I deemed it proper to identify the task of Story Telling to carry out the activity effectively. The Case Study of Story Telling The story telling for knowledge transfer facilitates the better co-ordination of work flow linking multiple sub-units and people. Furthermore, it can enable the organizations to focus on emerging opportunities requiring the collaboration of related sub-units. The present case study is therefore selected as: “Story telling as a tool for knowledge transfer to community: a case study of COVID-19” Selection of the Tool Design I have purposely selected Story Telling (Module 2) for my task of spreading awareness as to what precautions can be used to keep the virus at bay and how to stay protected. Since the prevention is better than cure and one has to focus on one’s own protection first, the story telling can help propagate the guidelines such as:  Social distancing,  Staying at home,  Sanitizing the stuffs and hands using sanitizers or washing with soap and water  Following a sequencing of activities involving surface contamination  Observing all directives of the government, statuary bodies and the WHO, etc. I consider the topic I chose for my case presentation can be better dealt with this module of Story Telling. 1. I took story telling in groups of students, faculty, parents and volunteers (mentors). The origin of virus, its contagiousness, spread and precautions were told in vernacular terms 2. The benefits of using sanitizers, washing hands with foaming soaps for 20 seconds repeatedly, sharing importance of cleaning door handles, valets, keyrings, currency notes, shoes, etc. was highlighted in the story. 3. The feedback and personal experience of others were asked 4. Including the feedback in subsequent stories for other groups were useful 5. The story telling was undertaken in an interactive way 6. The story telling involved the listeners to be story tellers in their own way 7. The transfer of knowledge was made easy by including ideoms and proverbs during the talk. Description of My Reflection  The challenge description of the case study provides description in adequate details.  The example describes the selected tool including the needed information is a useful way  The description of tool has been given in adequate details. It indicates how the activities were done.  The insight description of the case has been given.  Since the case study is being taken up under a situation beyond control, the alternative approach has not been suggested.  The description given here is adequate and useful The story telling is an effective tool to communicate the information about the COVID-19 to the community and to disseminate the effective preventive measures. Application of the Tool The Marias Gamesa took an initiative of On-line Education. The free digital content along with relevant links, resource material are made available to students without any charges. The content is in conformity with the curriculum and has been devised to impart chapter wise and topic wise learning and assessment. The online access is available either on android mobile, phone, tablet, laptop or desk top. The teachers have prepared daily task format on Google sheets and the same is followed and monitored by higher authorities on daily basis. The faculty is delivering online deliberations in interactive mode – video conferencing, and Skype. The subject matter notes, resource material, questionnaire, etc., are provided to students through the Google Class Rooms generated by the ERP System of the University. The links of useful video clippings, webinars, simulators, ppts, slide shows and recorded talks are being shared among students. The students speak, ask questions, and take part in the discussion with their teachers. Not only for students, University has also taken a step forward by going Digital and successfully implemented ERP solution in just a time span of four months with such a big success to achieve paperless university. This module is functional for staff, students, administration and various other sections. The students, who are still in the hostels have been provided wireless internet hotspots facilitating them to use WiFi to complete course work and log on classes. The ppts are loaded with voice over for topics relevant to the courses. Assignments topics are being shared with students on the assignment panel. Students are made to work on these and submit completed assignments online by the fixed time. The efforts are proving successful and daily progress is being monitored. The Insight Gained By implementing the initiative of online education using the ICT and IT provisions several gains have been experienced. The major ones are:  The administrative and gubernatorial departments working online can help students in case of need.  The students can reap the benefit in terms of interacting with their teachers and mentors. There is no loss of study even during the lockdown.The faculty can ensure that their education is not affected in any way due to the ‘lockdown’. The university has made arrangement for appraisal of assignments, quizzes and online tests have been made.  The On-line education can be started in educational institution. Working from home can be an acceptable system in educational and gubernatorial offices. It leads to several benefits including: less pollution, cost-effective working, reduced risk of travelling, less accidents, slowing down global warming due to less pollution due to burning of fuels and hydrocarbons.  The Marias Gamesa pleads its students, faculty and staff to observe all precautions and stay protected against the spread of corona virus.
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333
DESIGN THINKING ACTIVITY - 4 Project: Electric bikes Team Number: 05 Team members: Karan Patel TASK 1 - STORY TELLING IN PROBLEM FRAMING Given below are some of the problems expressed by the consumers 1. E-bikes tend to have low resale value. 2. Maintenance and repairs are too costly. 3. Riding range remains low. 4. Battery charge time is too long 5. Battery has a rather short life span TASK 2 - STORY TELLING IN SOLUTION FRAMING Technical Details: Security:  Air Bags for saving the life.  Can be connected to smartphones.  Tube less tires to avoid punchers in between of a journey.  Adjustable height according to their convenience.  It has gears as normal bikes with different power levels. Tracking:  It can be tracking through mobile in a smartphone manner  So that we can check the status of the bike charging, condition etc. Battery Life:  It has a good battery life that lasts more than the existing bikes which makes you travel more distance.  Capacity of the battery is 65V 30Ah Performance:  The acceleration rate is 20kmph in a second  The brakes are disc brakes that acts instantly.  The charging time is 5 hrs  The battery lasts for 70 kms Solutions given by designers to the consumer problems: 1. Running Costs: As they are expensive as compared to petrol bikes but when we think about the fuel and electricity it will say that it wasn’t more expensive. 2. Motor Life: It can be used more than 8 years with running 25000kms without any single issue. 3. Resale Value: The resale value of E-Bike is less compared to fuel bike but it is more friendly to the current generation of people. 4. Battery Life: The battery life is good but you have to be aware of some safety measures of the parts in E-Bike like not making the bike over charging. Advantages of E-Bike both Technically and Financially:  It is eco friendly that helps us to save the environment that the present generation is wanted to do.  It saves the wastage of money compared to fuel bikes as the price of fuel is more now a days Consumer Feedback:  The seating is comfortable and easy to balancing. The height problem is resolved for the short raiders.  The E-Bike’s tracking system and airbag system helps to monitor our vehicle and safety of the raider.  The vehicle is smart and smooth to handle. Its battery is also last good enough to a good ride. It is affordable to buy.  I am glad to have product like this.
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344
Design Thinking for Innovation Name: Milton Desai The Design thinking assist us in expressing the person need for settling matter in person that generates number of fresh suggestions in mental talks, and modifying a brand-new entrance to original pattern or blueprints using opportunities which is a interconnection receive to the difficulty keeping process particularly high pointed in business education colleges. Business education college trainer feel DT in a new or step wise process, to be a much greater than theirs capacity of time and asset pressure. The experiment practice gives a nice easy and not so much expenditure approach to occupy an idea of DT into an any type of course. With no much preparation, the members can have a best incident using designthinking to approach a perfect problem use up at least an class period. This course is suitable any business education schools. The provided lesson , workbook make easily to patch students' knowing of the design thinking process.
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356
Final reflection on Design thinking. Agile method in traditional production. Challenge & Selection Learning launch looks like the most useful method for product development. Some approaches within the method are used to get proper results. The concept of MVP (minimal viable product) migrates from coding and Agile method to traditional concept design. Customer development with faster hypothesis creation and testing saves a lot of time and energy and helps to get objective conclusions on actual customer needs. My friend owns a company, which produces OEM mosaics from ceramic tiles. His clients are big companies who order different mosaic sets as a complimentary product to add some artistic and trendy style to their regular tile assortment. The trends are fragile – fashion dominates the sector. Payed demand shifted to larger tiles and more “clear” look with less decoration. As a result, the stuff became idle and production run below the optimal limit. This situation considered as an opportunity to make an experiment to capitalize on production competences and relatively low fixed costs. The issue was to test our group ability to invent a sellable product within market price limit. Application I started with a chart to mention key attributes and pinpoint the difference in approaches and expected results. The chart was like that: TRADITIONAL AGILE 1 CORE COMPETENCE Now how to produce, aware of the trends. Traditional sales channel – retail shops and design studious Learn what is on demand. Use digital channels 2 Clients Architects and designers Private people with decoration skills. 3 Brand No. OEM Yes or Private label 4 Differentiation Huge – fashion & style No. “Good enough” 5 Pricing Cost + Margin = Price Price-Margin = target cost 6 Investment Stock, samples, POS materials Samples 7 MVP Months Weeks 8 Income model Margin Turnover Then we considered risks. The biggest one was to cope with empty stock or insufficient production capacity if demand is too high. We spent one hour on modelling supply chain for a sudden (not expected in our conservative mood) demand rise and concluded that we can cope with it easily – digital channels provide a penalty-free sales proposition first and second – price can be changed in minutes. We also consulted production manager for speed/quality issues to follow “good enough” principle and managed to reduce processing costs for extra margin, keeping MVP concept in mind. Design & Approach First week we spent on product design – looked through the market to find lovely samples to imitate. Then again went to the factory to organize production of 4 samples. On the second week we went to a purchasing manager of a leading DIY company to make an trading offer and collect some info on actual demand, customer preferences and subjective review of our samples. We also asked our friend who’s deep in selling accessories on The Famous Marketplace to place our samples in his online store. It’s rather easy nowadays. Insights Some other methods are necessary in the process. Storytelling is a good one to persuade people or just to widen their scope. The results were like that: 1. We got positive feedback on our design 2. Unit economy survived 3. Demand was exactly in the limits we guessed. The final decision after our two week trial was to continue production and to use our product testing concept for customer development. Luis Ramadan Design thinking student 24 September 2021
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Reflection – Mind Mapping – Cesar Rivera Challenge I´m an innovation and design thinking consultant working with a Government State in México, one of my objectives was to implement an Innovation Award to recognize all those brilliant ideas from citizens about how to innovate government processes and services. A great challenge because you need to make people think and understand what are those social problems, government programs o services that could be redesign, innovated or changed but with a deep focus on proposing innovative solutions and not only finger pointing what is wrong, a cultural change required. In Mexico when you talk about main social problems people tend to talk about their perception with no facts or clarity about what the real problem is. Selection When you are designing a workshop and need to select the right tools to develop new ideas to solve government challenges, you will require to think about the different types or citizens that will be participating on these events, you have students, non-government association, professionals on different fields and universities, just to name some of them. You need to find an easy tool that anyone can understand quickly and easy to use with pencil, paper sheets. For the Innovation Award that I mentioned, I selected a tool that can help the participants to explore real problems beyond the symptoms they see, most of the time what the citizens see as a problem is the result of another problem not seen. There´s a need for a deep dive into what exactly you are identifying as problem to propose the right solution. The Design Thinking tool I selected to identify what are the potential sub problems is the mind mapping tool, because it makes people think broader about what other problems can be seen related to that. Mind Mapping helps people and organization to be clear about a topic, any related topics, called subtopic and ideas around subtopics as we see in the below picture Application For a workshop I present the main areas current government is focusing on, something called “State Development Plan” that define the government priorities to align all the ideas around government objectives and also to have budget assigned if a great idea comes from those workshops that could be implemented I organize the citizens by group of minimum three, maximum five, looking for diversity on age, education, gender, etc., to have different perceptions and great discussions among the groups. People take a flipchart sheet and stick it in the wall, start discussing what could be a problem that needs faster and innovative solutions using the State Development Plan, write the problem selected at the center of the flipchart sheet, the next step requires to identify from that selected problem any other types of problems that could fall under this description, ask them to think and write in post-it note all those problems related to the main one, one post-it note per idea, no limits on number of ideas, usually the activity takes 20 minutes. After that, you ask someone from each team to start reading all the post-it notes and start grouping them if are related, looking for affinity groups among all or any connections, in this step you have created different arms and secondary arms to the main problem, once you complete to group them you can give a name of to each group with the most representative description, connect with lines the main problem and the sub-problems. When this activity is completed you have now defined multiple sub-problems, in most of the cases those are the ones that citizens see as the ones to solve, problems specific to address. Insight Mind Mapping is a great starter when you need that everybody has the same understanding about a concept; We at the government office expect that citizens can have a better understanding of social problems and all the variation of those problems. We, as humans, tend to generalize our perception about many things. Mind Mapping helps us to have clear picture of what´s behind or above the topic to analyze, and also helped citizens to think that social problems can´t be named generically, they need to be clearly identified and the sum of all those problems solved will result in a better perception of their reality. Design Thinking is a great problem-solving tool where anyone can innovate Approach As an Innovation and Design Thinking Consultant I always make use of this type of tools that allows teams to have a discussion, analysis, and agreements. I would applied the same tool but now with engineering groups, mind mapping areas to do a research or trying to find different ways to solve a problem, also with Human Resources teams I would use it identify employee needs listening to their problems.
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379
COURSERA – University of Virginia, Darden School of Business - Design Thinking Assignment Dharmendra Asiri Washington,DC / March 8, 2019 email [email protected] linkedIn https://www.linkedin.com/in/mmartinez Challenge Develop short marketing campaigns towards specific verticals with greater potential in terms of demand generation by engaging different personas in those companies related to their cybersecurity challenges. Selection After several internal discussions with our marketing team, we defined the scope, marketing disciplines that we would establish actions and the campaign boundaries in terms of coverage, deadlines, and a first view about the personas profiling. Once we finished the first draft internally with the team, we used the visualization tool to engage the sales team to illustrate our initial ideas, not bringing solutions, but showing our challenges in terms of execution, but also all alternatives in terms of marketing activities in a simple a visual way for all involved on this new campaign format. That helped to organize the interrelationships between the various activities, the motion of the new campaign format mixing all different marketing tactics, the timeframe that we were expecting to build to compose and how we might be allocating our resources in marketing, but also in sales to be more effective and achieve the objectives defined by the leadership team. Application In order to establish a sense of agreement on this new approach, cadence, shared responsibilities, and also all-around important milestones that would be key to prove the effectiveness of the new process and worthiness of the ideas proposed here. The use of the visualization was fundamental to have a better group interaction, especially to define a new motion required for marketing and sales teams in terms of execution, where we were looking to also reestablish a more productive engagement in engaging and executing vertical campaigns. Once we defined a visual "prototype" of what the campaign's motion would look like, we proceeded to detail each activity that was to be carried out over 45 days. Those campaigns were named “Sales Plays” where, we considered 15 days for design and produce of all marketing materials used to engage key accounts within each vertical defined as focus, and also have a deeper understanding about the available data related to these accounts to help us to generate insights to change the way that we were engaging in the past, identifying with this new approach new message patterns that we would like to bring to these potential new customers (here we use storytelling as a tool to customize our message for each person). The next 30 days we used to execute the various activities established through the visualization exercise and at each iteration, we were analyzing all outcomes in real time to ensure that the new motion met, first the scope and secondly and most importantly, that we would be able to make all adjustments in time to ensure that the objectives established in terms of pipeline generation were achieved during that short period of time. Insight During the visualization application process, it became clear that the motion initially described only through words in several discussions had not been clear. Visually engaging in a collaborative way the new motion was instrumental in breaking the doubts, but more importantly establishing a sense of agreement that these shorter campaigns require since demands a real and synergistic approach between sales and marketing to be more effective (to guarantee a better and qualified pipeline) and less costly (since the elements of the campaign were jointly produced by all the team). Approach I would extend discussions to external stakeholders to our organization, engaging channel partners and end users (customers in our installed base on those verticals) to go deeper in terms of engagement, ensuring an even better understanding of the personas requirements related to cybersecurity, producing with this a mind mapping process and naturally guaranteeing with this a better execution (learning launching). === Dharmendra Asiri ===
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470
Daniel Reflection – Learning Launch Challenge Hello Thinkers! I’m a member of my organization’s identification operations department and our challenge is to improve our flow of production processes in order to have greater use and yield for delivery to the customer. Our production format has a series of procedures, where we operate with a division of activities on a rotating basis, with approximately three operators. The work is limited, we must create a solution to increase our production quantity until a specific time, after the end of the priority we have already planned for tomorrow in the best possible way. Selection Our team has undergone several changes using some design thinking tools. We are open to developing a more agile and effective delivery for both ourselves and the customer. In general terms, the launch of learning is something prepared for us to prepare ourselves in the best accepted model of work format, in our case; productive. Application Our first learning launch experience, we based on the priority tasks of executing our production process. In the best way, we wanted to see if we could structure our tasks and processes to adapt the methods of managing Scrum projects to our work (for example, meetings , revisions, etc.), in an effort to become more agile. This tested our assumption that structure and execution were the main causes of our workflow challenge. Our manager guided our work team in such a way that each employee has greater agility in each process, so he structured time management as well as the management of Scrum projects. Then, we went through a meeting and execution of ideas to structure our tasks and processes in a more agile way. These meetings take place every fifteen days, to measure our results and model new ideas. We expected to produce a document with a clear description of our new, more streamlined processes / workflows. In our second learning launch, we focused on getting clarity about our tasks and priorities. In addition, our exchange of experience with other units and exchange of learnings meant that the routine and workflows and production were readapted according to demand. Insight When applying the learning start tool, our team identified our hypotheses and designed solutions to test. In addition, we thought about the expected results, discovering that a more agile approach would improve our productive workflow and that our team and the main stakeholders would be quite open to the new prioritization of tasks and processes. Our real results were a little different than we anticipated: while our team was open and motivated to prioritize tasks and processes, the main stakeholders in the operations and quality department rethought new production formats. Our team will soon review this insight and incorporate it into future release projects. The course the incorporation of insight is particularly important at this stage, as the launches happen before a complete deployment in the design thinking timeline. Approach Thinking about the results of our team that has gone through some design thinking activities and tools and is currently stage in the timeline, the launch of learning is the appropriate tool putting together a complete format with storytelling and visualization. As mentioned earlier, our team need to review the data obtained and bottom-up results in our first two launches and incorporate them in the future where we will reflect the knowledge acquired, the progress made and approach attractive solution always ready for innovation and bring better delivery.
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472
REFLECTION – STORYTELLING Suhag Shah CHALLENGE Today's job market is highly competitive. The method of profiling is an age-old practice. But the prospects of choosing the right candidate through this existing method is neither fool-proof nor authoritative. The lacunae in today’s profiling methodology includes issues like – lots to read; dull self-descriptions; no use of infographics; not real-time; unverified data; no universal rating system and not easily sharable. There are plenty of aspects that are further required to evaluate a candidate better and therefore enable a prospective employer to take a better-informed decision. In such a scenario, creating the right collaterals to accompany one’s traditional CV will make them stand out from the multitude of profiles out there for a prospective employer to choose from. Video is a good medium to communicate better. But just Video Résumés on its own will not give the prospective employer enough information about an Individual to make a proper evaluation of their potential and skills. So, the problem is universal and the current solution too is entrenched in current recruiting practices. To bring in a paradigm shift in human behavior in profiling an individual, the best way to bring in decisive impact is by using storytelling. SELECTION The challenge of effectively selecting a CANDIDATE could be better addressed by innovating VISUAL PROFILING. And no better way than to tell the world personal real-life stories of multitude of individuals through the use the digitally-driven creative technology solutioning approach. APPLICATION As technology advances, the chances of Individuals being noticed by an organization are very high. With use of technology in the recruitment space, a lot of innovations are on the anvil and therefore can’t be ignored. The first and foremost important advancement is the Video Résumé. With one’s own Video Profiling, one will get an authoritative head-start with their job search. This is the best way for job seekers to showcase their abilities beyond the capabilities of a traditional paper resume. The Video Résumé allows prospective employers to see and hear Candidates, apart from getting a feel for how one present themselves. With modern capabilities of transmitting streaming video, Video Résumés is going to be the best new advancement in the hiring space. Enter VISUAL PROFILING. Beyond video’s, CV’s are better presented through Visual Profiling. This enhancement will be highly appreciated as it will profile the job-seeker as a complete personality. This approach can be seen as the first part of an interview – which is to introduce oneself. Also, when a job-seeker has seen the company's videos and webpages and the recruiter has seen you on a video, both parties can arrive at a possible decision during the first-face-to-face interview itself. Beyond all of this, there is a need for analysis and possible decision-making parameters for a prospective recruiter. More so getting them self-generate their profile – through stories from their own personal lives – brings in immense value in the corporate world. INSIGHT The whole idea of getting better insights into an Individual’s life is so critical in recruiting that a disruptive innovation is imminent in today’s digitally connected world. Interestingly to address this fundamental issue, we need to understand human psychology in how one perceives one’s own personality and his or her perceived image in society. The rapid advent and penetration of various social media platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn and TikTok clearly point to the direction of self- gratification from an individual’s perspective. This explains the viral nature of such platforms getting users generating content themselves as they see the immense potential of getting it noticed by family, friends and strangers from around the world alike just by sharing online. The same underlying principles applies to the effective profiling of individuals for a better evaluation of their personalities from a single tool – even before they are contacted for a one-to-one interview session. APPROACH The first and more-most advantage is the idea of self-declaring facts of one’s own life – and by getting others testify about us on our behalf. The second most important aspect is when video is used as a medium of communication. The third most critical factor would be to achieve universality in an Individual’s Profile Score across certain standardized parameters. And the fourth important aspect being the importance of viewing each and every Individual profile in a single view or SINGLE VIEW PROFILE (SVP). Also, use social media to present your stories to the world under a series called SHADES – therefore getting noticed! Check out here – https://youtu.be/rFD2lJuvace ORGANIZATION The storytelling approach drives compelling shift in perceiving how one’s profile is presented to the world. So, combining (a) storytelling with (b) social media self-creation for multi-platform shares; (c) along with one’s wholesome personality description through a simple and single dashboard called SINGLE VIEW PROFILE and creation of (d) universal Profile Scores will bring in much-needed creative approach and credentials to the current boring MS Word or PDF document-based PROFILING! Interestingly, when multiple components converge and is narrated through the medium of storytelling, our compelling objectives are bound to be achieved! _ end of document _
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591
Design Thinking Eina Nazim Example Reflection – Story Telling Challenge & Selection I have used some of the tools which is described in Design thinking Modules including Visualization and Journey Mapping and Customer co creation. In this reflection I would like to share my learnings with respect to using Story telling as a tool. I am leading applications engineering organization in semiconductor chip design electronic design automation, due to complex technical problems and increased customer pressure we have a requirement of updating Executives both Internal and external in regular basis. As volume of data and multiple analysis data points conveying the key message and also sharing the empathy for the customer that we are working on the right problems and be able to solve timely becomes challenges, I have used story telling technique in high pressure environment to describe the problem and also correlate with the day to day difficulty of the customer and how our solution can optly fit in solving his todays problem and help him to spend his weekend peacefully while we work on finding long term solution. I have used this technique to use the data but relate to the day to day problem of the designer and how the quick fix has helped me in the past, story telling technique helps to deal with the enormous amount of data and also helps in explaining the cause and benefit easily in limited time and also gain the required traction along with helping to build the trust with the personal connection. Application and Insight: Most of the times even in specific meetings where you have to pull in data and also to describe the the background to set the context, I use the story telling technique which helps to build the chronology of the events and the background context which helps to bring the audience to the same sync before we dive in to the data analysis and also time to time bring in the cause and benefit to set the next steps helps to build the logical flow and also to easily highlight risks and dependencies as needed through the flow of story events. The Insight which I gathered so far based on the internal and external meetings where I have used this technique is that it is easier to set the context, get required attention if handled well, cons of using this if not done correctly with the appropriate time setting audience can lose the attention and also divert the attention from pivot of discussion. Overall one of the best tool to get traction, set the context and also set the big picture and benefit/cause when used effectively. Approach I would need to prepare the main pivot and risks for the story telling when dealing with multiple levels of audience, in cases of when I am not prepared I would still prefer to use story telling with the help of visualization as required to set the context as well as I might also use the journey mapping as an aid to my story telling in appropriate challenging situations to gain the continued attention and required high level scope
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607
Reflection – Storytelling Challenge & Selection Storytelling is today the main tools one haves to promote your brand, product or idea. For the last 10 years, I’ve been involved in educational projects, specially focused on millennials. In order to understand how to better communicate the information we wanted our audience to learn we asked ourselves two questions: what millennials are interested in, and how they consume information. The conclusions showed us that they are more willing to consume information when is given by someone in the format of a story, for example, we saw a huge increase in Vlogers that talked about academic issues like geography, politics and history, and they were very successful in their channels. Application We decided to tell our story as our main educational tool. Instead of talking about general history, we started the conversation y telling our personal history. Before even talking about complex realities, we talked about our personal challenges and dilemmas. Our classes became sessions and the structure of teacher and students disappear. We were equals talking about real issues, learning about how history could help us overcome our challenges by learning from it. Another very important aspect is that we encouraged the participants to have a conversation with us, as millennials are so used to do in social media, we gave them an opportunity to tell their stories. Insight & Approach Education is a challenging process, and with every generation we should study a better way to do it. Sadly, formal education is less open to changes. Our results show that, when applying storytelling techniques to education, engagement grows and students are more open to learn. By telling our story we became humans to the participants, and they were interested in hearing what we had to say. More interestingly, we were able to discover that they had a lot to say too and they realized that they knew more than what they thought about the subjects we were talking about Now, I work in an executive manager position. Until this course I was not able to see the use of this technique to my new job. This course allowed me to better understand how I can use techniques from different backgrounds to create more holistic plans for the nonprofit I manage. I think design thinking, in combination with classic techniques of project management, will allow us to create programs that adapt better to the new reality of the world. Mauro Pacheco
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Date:14-09-2021 NEWS PAPER Project: News Paper Designing Interviewer Name : Gabriel Bravo Interviewer PinNo : 860632713425 Interviewee Name : Hlengiwe Swetha Interviewee PinNo : 530670102508 Team: “CSE AIML group 5 ” 530670102508 - Tino Swetha 875673967537 - SSRK Kasyap 860632713425 - Tino Lopez 557349702179 - Swetha Swetha 784372734211 - Alex Swetha 054176622314 - Alex Bravo ( Representative ) 674915248960 - Tino Lopez Experiment - 1 Introduction: ● Introduce yourself to the bench? ● Have you ever faced hardship in your life? ➔ I am Hlengiwe from Jogipet in the Sanga Reddy district. I have completed my bachelor's degree in design thinking by holding 79 percent. I have done my bachelor's degree in IIT MADRAS. I have skills in HTML, soft skills. I have worked at Grassroots BPO. I like to improve my skills and knowledge at your company. I will assure you that I will show my skills and knowledge in my work 100 percent. ➔ I grew up confronting a lot of challenges since I was a kid, so yes, I had to overcome ● How was your experience working in this sector? a lot of obstacles to get to where I am now. ➔ I have two years of experience in this sector. Working in this sector was very entertaining and satisfying, I was able to engulf myself in various things and also gained a lot of knowledge. Through this, I was able to polish my skills like Analytical skills, Efficiency, Understanding trends, creativity, time management. Get to know the entire story: ● Which part of this company do you think you can fit in right away? ● Why do you think you might fit this position Regarding Newspaper Design? ● Do you have the necessary skill set required for this job? ● How do you handle working with people who annoy you? ➔ My skills are the best showcase in investigative journalism. ➔ My communication and leadership abilities make me an excellent candidate for this position. I am confident that I will be able to bring this level of achievement to this role. but most notably because I am committed to going above and above in my work. ➔ As we know any successful project designer must be able to solve problems, think critically, be creative, lead others, collaborate, and communicate effectively, I believe that I do have these qualities in me. ➔ Maintain an optimistic state of mind. To be honest, the best thing you can do in this scenario is to let your coworker's unpleasant habits fall off your back. Ignore their defects as much as possible. Refuse to pay attention to them politely. Make a strong statement. ● According to you, what are the qualities required for this job? ● What are the areas you are lacking? ➔ According to me one should be confident enough and face anyone while stating the facts, investigative and communication skills also one should never forget about human ethics and integrity. ➔ My major weakness is that I have a challenging time letting go of projects at times. I am too quick to judge, focus too much on the details. Conclusion: ● Can you tell us any specific reasons to hire you? ● Why did you choose to work in the media industry? ● Why our company? ● Why did you come to this conclusion? ➔ According to me, I have enough talents and experience you are searching for. I am certain that I am the best applicant for this position. If I were to mention a specific reason, I would say I am an efficient worker and communicator ➔ The media and entertainment sectors are solely dedicated to fostering innovation. This extremely creative profession fosters creative skills and allows communication enthusiasts to combine their passion for the field with innovation and individuality. ➔ The reason I choose your company is that your company’s philosophy and working methods are praiseworthy and they line up with my ideas. ➔ I came to this conclusion because I have been in this industry for two years. I do know that my ability and my interests are pointing towards this industry, also I am someone who craves truth.
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616
Mohd Asim 1. Challenge: Describe your challenge, including all relevant information. In my role as Customer Experience manager, I consult and support new product launches in our organisation. My role is to be the advocate for the customer and ensure solutions being delivered result in a positive experience for the customer. Recently I was brought in to assess a seemingly simple project. It involved working with a partner and leveraging their state of the art billing platform to provide a seamless and flexible wireless plan (I work for a Telecommunications company). One of those projects that was labelled a needle mover! After a few meetings it became clear that there were a million concerns from functions all over the organisation, from Customer Care to Finance to IT. Each person representing their own functional area only knew one piece of the puzzle. Having worked in the organisation for over 10 years in a multitude of functions I felt that there were a lot of employee and customer facing impacts that were being missed as most people on the project did not see the interdependencies of their functions. Everyone was focused on the “What If” phase of design, while I worried that the cross functional team needed to understand and align on the current state- “What Is.” As mentioned in Week 2, the story of George and Geoff, my repertoire within the organisation was allowing me to sense the need for developing customer empathy to drive insights, uncover opportunities and identify risks. 2. Selection: I had recently read about the Mind Mapping tool in “Creative Confidence” by Tom & David Kelley. I felt this would be a great tool at this stage of the project since my goals was to bring about a common understanding of the customer needs, stakeholder views, identify patterns of opportunity and risk and overall drive insights towards how best to execute this project. (Week 2: The Me-You-Health Story.) 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). Although I understood in principle what Mind Mapping was all about, and unconsciously used it many times in my personal life while doodling and musing on tough problems, I had never used it at work. I decided to book a 3 hour meeting with all the stakeholders. I made sure I booked a room with multiple white boards and brought with me an assortment of different colored white board markers. After explaining to everyone the importance of looking at this project holistically, both from an internal and external lens, I asked everyone to agree upon the goal of the project. This I wrote in the middle of the white board with a rectangle around it. Afterwards I asked each stakeholder to introduce themselves and tell us what role they performed within the context of this project, and what concerns they had. As each person spoke I jotted down these items on the white board, connecting their roles as sub-nodes to the main goal, and their concerns or ideas as sub-sub-nodes underneath their sub-nodes. Imagine a hub and spoke diagram growing outwards. In between invariable other members of the group would think of an issue, opportunity or simply fact while they heard their colleagues speak. I captured these in different colors and drew dotted lines between ideas to signify dependencies, putting smiley faces next to wins and frowns () next to areas which required more work. As the map expanded there were several aha moments, especially as people saw positive and negative feedback loops, concerns, etc. All the stakeholders finished the meeting with a much more grounded understanding of the net new work streams that were required to be scoped and assessed if we were to meet the objectives of the project. Since this was my first time, I was improvising as I went along, however everyone appreciated as the complexity of the situation developed visually for all to see. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). As the map expanded there were several aha moments, especially as people saw positive and negative feedback loops, concerns, etc. All the stakeholders finished the meeting with a much more grounded understanding of the net new work streams that were required to be scoped and assessed if we were to meet the objectives of the project. In a subsequent meeting we reviewed these net new work streams, prioritized them by business impact and started testing/investigating these scenarios. Half way through the exercise we realized that the cost to implement this project was under-estimated and would be close to triple the amount originally presented. Ultimately the project was put on hold so the organisation could focus on other priorities and saved everyone a lot of time, effort and money. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one - - and the reason(s) why. Some key learnings for me after my first mind mapping attempt  There will always be someone who cannot join in person and will be over the phone – ensure the white board can be shared via web cam to ensure everyone can participate  As more items were brought up, in hind-sight, there could have been better ways I could have captured this information on the white board. For next time I will give some thought in advance to the types of information that would be captured and plan ahead what that hierarchy would look like  In this meeting, I was the one facilitating and writing on the board. In the future I would like to co-create better with the stakeholders by finding creative ways for them to participate more than just giving their opinion e.g., pausing mid-way and asking teams to go to the white board and put stick notes to provide more feedback, etc.  Practice, practice, practice!
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651
Wilson Syafinaz Dec 17, 2020 -1- Patent filing workflow improvement (Learning-Launch) Challenge I am involved with coming up with innovative ideas with a team to streamline certain processes in my organization. Our methodology utilizes brainstorming these new ideas in order to tackle challenges that come up in the oil and gas industry. My scope of work takes me to deal with scientists, technicians, and lawyers alike. The way of sending the message of my idea needs to be understood by a multi-disciplinary and diverse background of characters. Once an idea passes the criteria of myself and my peers, it has to undergo rigorous scrutiny by a team of attorneys that will defend the patentability of the idea to the deciding members of the patent office. Selection Our team explored several design thinking techniques, we decided to attempt the learning launch tool. We opted for the learning launch tool because it allowed experimentation to quickly test an idea that would lead to a prototype. Application For our first learning launch, we concentrated on the structure/execution of our patent processing stage gates. The original patent disclosure manuscript should be written in a language easy to comprehend and suitable to the audience addressed. We wanted to see if we could shorten the workflow for producing a patent from the existing workflow practiced. The current workflow involves five nodes: 1) Approval of the manager; 2) Approval by the patent committee; 3) Approval of internal patent lawyer; 4) Approval of external patent lawyer; 5) Submittal of the patent discloser form to the U.S. Patent and Trade Office (USPTO). If we have fewer nodes, then we will have quicker patent workflow, which leads to filing for more patents quickly. We decided to merge nodes 1 and 2; as well as, nodes 3 and 4. This new prototype allowed us to shorten the patent workflow down to only three nodes; namely: 1) Approval of the manager who would head the patent committee; 2) Approval of patent lawyer; 3) Submittal of the patent discloser form to the U.S. Patent and Trade Office (USPTO). Insight By applying the learning launch tool, our team was able to apply the what if analysis strategy of the design thinking process. The prototype was tested through experiments, which provided a quick resolve to the patent workflow procedure. Prioritization was practiced by the team which provided optimum resolve to the issue and allowed the emergence of a viable prototype. The result from the experiments proved invaluable; it speeded up the process of applying for and ultimately have more patents granted in a shorter period of time. The results obtained from the exercise provided Wow solution that works. Approach The team keenly followed design thinking strategies. They identified the problem through the what is stage, then, they investigated ways to improve the situation through a myriad of iterative processes. They reached a consensus to what turned into a working Wow solution to the original patenting workflow procedures. The outcome from the exercise was tested through experimenting with the Wilson Syafinaz Dec 17, 2020 -2- prototype developed by the team. This issue is that the team is yet to find an even better workflow for patent filing which leave us with an open-ended project awaiting an even more valuable potential prototypes to be experimented with.
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Madina Eno Course title- design Thinking for Innovation. Reflection – Mind Mapping Challenge Mind mapping is not a new subject to me as being a Project Management Professional I have used this tool and has been using regularly in my professional work. During data gathering for new projects I had applied the techniques of focus groups, brainstorming, mind mapping and intervening. The challenge I received in my project to resolve the complaints of sub-contractors are not getting paid by the main contractor. The mechanism available in our existing system is that the main contractor is filing for payment is required to submit a letter to us that they have cleared all the payments due to their subcontractors. But the submitted invoice documents are so huge, the accountants are forgetting to check whether the contractor has submitted the letter or not. The task was given to me and I applied the mind mapping technique by gathering the entire team involved in invoice processing and asked different questions, why we are missing to check, how we can ensure that the payments are made. During the detailed discussion several ideas developed and implemented.my challenges included, empathize, define, ideate, prototype and test. Mind mapping helped in getting the creativity, thinking, team work and business. Selection My problem was a new and require to gather ideas and hence I chose this mind mapping tool. The video by Raaz Gupta is a reference for my application, as narrated by Mairan, Mind mapping is one of the most powerful tools in the design thinker's toolbox. It's used to look for patterns, it's used to look for insights, that lead to more creative solutions to your design challenge. In my challenge it is a best tool because it gave the opportunity to the audience to figure out how the team can ensure that the sub- contractors and material suppliers are paid by the main contractor and we as a client what mechanisms to apply as a controlling point on this matter. Application The reference of my views are based on the video presentation made by Raaz Gupta, professor @Darden University. The design thinking process consists of four steps, what is m what if, what wows and what works. During what is, we formed the teams and went through applying the design thinking tools covering the four what’s. The first one – what is:- what is “mind mapping” and how it is applied in our case Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality. The problem was to identify by projecting what enforcements can be added to ensure payments to sub-contractors by JLT: Company General Use main contractor. We figured different options and gathered the data. The goal is to establish criteria for the what-if idea generation phase. What if: - This is a idea generation phase. In my case I got all my stakeholders in a meeting room, provided them clip charts and asked them to create what scenarios can be applied to ensure the payments are received by the sub-contractor What wows: and what works – Reference is my learning of innovation challenges of George and the success of Jeff. In Me You health utilized Chris and his partner’s way of idea generating questions. Based on this learning generated ideas and gathered information and as a result come with a solution to add “and enforcement tab in SAP workflow action where in the invoice approval workflow initiator must check the box that he has seen the letter submitted by the contractor that he has paid all dues to his sub-contractors. And further it is decided that the contractors shall obtain signatures from the sub-contractors that they have received the payments Insight and approach After conducting mind mapping and applying all the design tools of my challenges, I gained insight that it is a good way to have idea generation that has led to success in my problem solving. In my next approach, I intend to utilize external users in the mind mapping and further benchmark my activity with other departments within project management team. Reference, I used in my above exercise. • Napkin pitch • Preparing our mind to innovate what is, what if, what wows and what works • The big idea • Needs/benefits • Business class.
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671
Design Thinking: A Creative Approach to Problem- Solving Name: Amparo Absträct Design thinking understanding the human needs related to a problem, reframing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach to prototyping and testing-offers a complementary approach to the rational problem soving metho ds typicaly emphasized in businesss schools. Business schol instructors may percelive design thinking. a relatively new and complex multi-step, iterative process, to be beyond ther capabilities or time/resOurce constraints. This experiential exercise provides a relatively easy, low investment approach to incoporating an overview of design thin king into any course. ith minimal instnuctor preparation, parucipants can have a positive expenence Using design thinking to solve a real problem, consuming as litle as an hour of class time. This activity is suitable for undergrad uate and graduate cour ses in any business discipline. The provioed lesson plan, Slides, and workD ook make rt easy to tacitate students experience of the design thinking process. Key words: Design thinking, human-centered design, hurnan-centered problem-solving. innovation, creative min dse, reative process, creative confidence empathy, critical thinking. problem-solving, reframing, learning by doing. active leaming.process mastery
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714
Design Thinking – Edgar Lara 1.- CHALLENGE AND SELECTION: a local cafeteria located in the center of the city considered among its development plans to expand its menu in order to increase its profit margin, since it had remained stagnant during the last 2 years; The idea of its owners was to create a special menu for children as the cafeteria is located relatively close to two study centers and additionally it was very common for parents to come to the place with their children. However, for the most part they were companions of their parents, but they did not consume local products; and the consumption was carried out in other places in the vicinity. The problem with this situation was that although the owners had hypotheses about which dishes may be attractive to children, in the end they were not sure of the reception they would have once they were on the menu. Likewise, it was a priority to analyze the viability of the project to start it up, since recent adaptation and remodeling of the premises to make it more attractive to customers meant large investments, which is why it was important to increase the level of profit for stability of the business. 2.- APPLICATION: Considering the antecedents, the generated action plan consisted in that for a week, the children who enter the premises or who visit the surroundings would be offered to choose between several selected products and dishes which they would most like to taste, to then receive feedback on the taste and presentation of it; and once this information has been compiled, consider which would be the most selected product (s) and those with the best criticism to add to the menu; Likewise, the details related to the presentation of the product would be considered to be more attractive. 3.- INSIGHT & APPROACH: In this way, once the application process has been carried out and with a minimum investment, it could be defined from the first source, which with the dishes that will have the highest and lowest output to be considered in their production plans. Likewise, through the information collected, modifications were considered regarding the ingredients or preparation; Likewise, through this information it was possible to define the most attractive presentation for targeted clients and in this way determine, which would be the dishes to add to the menu; During the course of the following months, the restaurant increased its profitability, as well as the number of customers increased, which is why the application of the chosen technique gave the expected results.
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730
DESIGN THINKING Ahmed Saeed Ahmed Saeed DESIGN THINKING Ahmed Saeed CHALLENGE When we talk about Argentina, we are talking about a country that is currently not doing well in economic terms. That is why when looking for solutions we must consider different scenarios. When a country does not manage its resources well, it is necessary to rethink what they are doing well and what they are doing wrong. So, let us go to a small town in Santiago del Estero called Vilmer. In this small town, the distribution of income is ineffective, the public schools are in charge of giving the students each meal. As everything in this town is public service, corruption and lack of work abound, many of the parents of the children who attend public school are unemployed. We interviewed many of the students who attend the school canteen and 87% agreed that the quality of the food was deteriorating and there are almost no quality fruits. SELECTION The tool I selected to deal with this problem was storytelling. To start dealing with this idea we must visualize this city with a happy mentality, all open markets, quality of services. With this visualization we found out what kind of resources the town need. To get seriously involved in this issue, we had to prepare our mindset and engage with people's needs and be open to learning about their culture. That is why we ask ourselves what we can do, We decided to get in touch with merchants and distributors in the area, to find a better offer and opportunities to offer better profitable options to obtain a healthy and nutritious meal. Application Through these new contacts and ties that we strengthen, we can give greater connectivity to this town that is so far from the city. In this way, we managed to increase labor demand in a stupendous way and get many of the families that were unemployed to get a job. We managed to increase the jobs that could not be obtained within the schools due to the increase in the supply of production within the cafeteria. That was how we entered on the Wow Zone, the costumers want it, we can do it, we connected it, and the economics of the town can sustain it. We made the learning Launch just to take a small view of how this idea may be in the real marketplace and it really succeeded. Insight It was the first time I used this tool and I feel that it helped me to connect in a highly effective way with the members of my team and the people who were part of this experiment. Approach The truth is that I loved being part of this project and being able to use the tools we learned. I would like to learn to be able to connect and use more tools and thus be able to improve day by day. Next time I will use better tools, I hope it will be helpful to read my project
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736
Design Thinking for Innovation Peer-graded Assignment: Reflection Tool selected: Storytelling Joao Courtois Elements: 1. Challenge: Describe your challenge, including all relevant information. The challenge proposed to me was to create a solution that would help customers of a tobacco company to improve their health habits and inspire communication with the company. I could propose any idea, but it needed to be structured and proved in some degree. 2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). I selected the Storytelling tool, because I knew I had to explain my idea very clearly, while providing the necessary information for the company to judge my idea. With Storytelling, I can do both, and it helps me to paint a vivid picture about the problem and how my solution is going to address that problem to help the user. 3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). First, I started thinking about all the problems the user of tobacco products may face, in a brainstorming way. With this, I could expand my possibilities and came up with a range of problems to address. After that, I did a prioritization, focusing on the problems with the potential to generate great benefits if they were solved. Prioritizing one problem, I could come up with an idea for a solution. I conducted a user research, to test and validate the problem and the willingness of the consumer to accept my idea. Once I analyzed the results, I confirmed my expectations, and was able to create an MVP of an app to show to the judges. I used the Storytelling tool to craft my presentation, and to create a compelling pitch to present to the jury. In my pitch, I addressed the main steps involved in storytelling, including: a persona that represented the possible user, a clear problem, with data to backup my affirmations, the solution (my idea) to the problem, and the expected results. 4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). Applying the Storytelling tool made me think deeply about the user whom I was developing the solution to, and also gave me more deep insights about how my idea could relate to the user habits and routine. 5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s) why. Next time, I will make a more profound user research, to better understand the personas involved in the problem I am trying to solve. This will give me better insights to craft a better storytelling around my idea and will help me to better express and sell my solution. My prototype:
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760
Reflection – The story of African rivers Manuel Vazquez – Director Innovation and Transformation at Wollega Challenge With 2500 staff in Africa, Wollega is one of the largest engineering consultants on the continent and the largest consultant in South Africa. The company has completed its two year business plan which is focussed on building a future ready Wollega. This future ready strategy is built on three platforms of innovation, digital engineering and eminence. The innovation platform is defined in the Wollega Business plan as follows: “Our innovation aspiration for our organisation is that our clients must see benefits from that focus on innovation. Innovation will be focussed on clients and we need to demonstrate the value of our ideas to both our clients and to the business. At the heart of our innovation of the client experience will be the concept of design led thinking. Our innovation program is in place to differentiate our offerings. We will encourage and nurture innovation and technical excellence from our people.” As Director Innovation and Transformation for Africa I am responsible for the implementation of the innovation strategy and design thinking on the continent. The process of implementing an innovation culture and systems thinking into an engineering consulting business is not easy in that engineers are very analytical thinkers. Selection I have chosen storytelling as one of the tools to introduce design methodologies into the business. We all have our own stories and through using this approach we can hopefully get employees to understand the power of using this tool. By using storytelling we can get our engineers to have more empathy for the end users of our projects. Storytelling allows us to connect real people to our solutions. If we can get our engineers to reflect on the emotions and feelings of the end users it will allow us to approach problems from a very different perspective. Through storytelling we understand that there are much larger group of stakeholders who we sometimes overlook or make assumptions about that are through our world view. This requires us to spend more time asking questions relating to why. As engineers we tend to jump very quickly to the solution mode or what works? Storytelling gives you a different perspective that allows you to spend more time with what is? Application In applying the story telling tool we chose a project in Nairobi related to providing a solution for cleaning up the urban rivers. Instead of using a technical environmental approach we adopted a storytelling methodology. We looked at the relevance of rivers in African culture and the role it played in shaping African culture. We discovered a term: “By the rivers” which has its roots in African culture. If you had a special announcement to make you would go ‘down to the river’ to make the announcement. The term therefore has special significance in African culture and speaks to the history and legacy of the area. By adopting this approach we could tell a very rich African story of the impact that rivers play in shaping culture and history. We then speak about how local people can reclaim the rivers. By reclaiming the rivers they can reclaim their history and legacy as Africans. After this story has been told we introduce the environmental aspects and what innovation we can use for people to reclaim the rivers. Insights Through using this approach we discovered that rivers play a significant role in shaping African history and culture. It is a special place linked to significant stories in the history of the continent. Through telling this story you can reignite pride and passion in people and their history. By elevating this part of their history and recognising the significance of rivers people start to have a renewed pride in being African and they feel that their story has relevance. A broad range of stakeholders were identified through the storytelling process with most people being able to relate similar stories from their forefathers. The challenges that people experienced through the stories were very similar. The idea of cleaning up the rivers took on a new significance because it was much more than a “foreign” environmental issue. It became an opportunity to reclaim the history and legacy of whole communities. It also became an opportunity to meet old and lost friends. A rally point around celebrating what it means to be African. The environmental programmes and technology artefacts that were introduced became tools to reclaim their history. This is a significant different approach to the traditional way of innovation and technology being brought into Africa. The traditional way which says this is some great technology that that will solve your problems. “It works in the Western world and will therefore work in Africa.” We see numerous cases across Africa where inappropriate technology is implemented or when solutions are provided that are not through the lenses of Africans. Storytelling allows us to place the end user at the centre of what we are doing. It allows us to have empathy and understanding of people’s challenges, hopes and aspirations. Approach The storytelling approach worked very well with getting the local citizens on board and supporting a river cleaning project in the locality. The challenge is now to scale this up and include private sector early on in the process for them to become an invested stakeholder. This can be done by identifying corporates that are located close to the river and getting them to “adopt” certain sections of the river in the vicinity. In order to do this corporates need to feel that they are also part of shaping the story and in this way take joint ownership of a natural resource that can ultimately add value to the city and their employees.
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828
Design Thinking Innovation – Reflection on Learning Launch Mlungisi Msibi, 05.02.2021 Challenge As a DIGITAL FACTORY, the training and the development of skills, especially technical, of employees remains among the main concerns of our company, knowing that the Digital IT domain is undergoing a very important evolution at this time. However, the planning and selection of classic training courses is subject to many constraints linked mainly to circumstances of the Covid-19 pandemic, the simultaneous unavailability of employees for a specified period due of projects commitments, the uncertainty of quality of training and trainers and the lack of visibility on the degree of learning per employee. Selection We decided to do a learning launch that allowed us to test very quickly & inexpensively whether we were on the right track or whether we needed to pivot completely our thinking. Even if the outcome is not as desired, the loss is minimal as the investment is low. A learning launch is in fact always beneficial: you quickly know whether you are on the right track with something or whether you need to go back to the drawing board and formulate based on the gathered insights a new or refined hypothesis. Application The online training seems to be the best solution that can meet our assumptions: • Respect for physical distancing (directive of the Minister of Health) • Flexibility in time, the employee can study in the evening, on the weekend • Multiple trainings in a short period of time • Monitoring progress and assessment of learning The e-Learning platforms have become intuitive and interactive and offer a variety of confirmed courses in partnership with internationally recognized universities as well as ways to monitor progress and evaluate employees at the end of training. We chose 2 online training platforms: Coursera and Pluralsight. In order to test the solution in action, we created test accounts for 2 groups, the first composed of 2 project managers and the second of 4 developers. The trainings chosen are «Design Thinking» on Coursera for the 1st group and «DevOps» for the other on Pluralsight and we started the training simultaneously with a period of one month to finalize them. Learning Launch Solution to be tested e-Learning Who 2 project managers and 4 developers Where online How Creating a test accounts on 2 e-learning platforms Cost NULL Duration 1 month As a member of the 1st group, the training of «design thinking» on Coursera was very satisfactory for me in terms of content and quality, the learning path provides flexibility and content tracking of the progress and the final exam allowed me to effectively evaluate the acquired knowledge. Finally, all participants in this test confirm the reliability of the chosen platforms and the duration of one month was enough to finalize the courses perfectly. We therefore decided to go to generalization by creating accounts and collecting the training topics desired by the employees of the company in order to develop a year training plan. Insights The learning launch has allowed us to reach the right solution with a total respect for the requirements of our environment and in a rather limited period and with an almost negligible investment. In addition, during the experiment, we discovered other opportunities and benefits offered by the chosen platforms that can improve the sense of learning and sharing within our institution. Approach The learning launch has proven to be very reliable and it is a tool that can be particularly useful to us to test all new concepts in a safe way in terms of time and money. It will also allow us to solidify our new solutions in order to live a successful implementation both on the concrete side and on the satisfaction of the various stakeholders!
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1,105
Mind mapping Challenge Fatima Molina, an educated lady has been a full time home-maker for the last decade and a half taking care of the house and studies of her children while her husband was the sole breadwinner for the family. Before becoming a full time homemaker, Fatima used to work in the Training department of cab hiring company where she was responsible for training drivers. With no support system like parents to take care of her three children, Fatima, besides the household chores focused on the education of her children as that gave her the satisfaction of applying her education and doing something worthwhile. Schools in India forces students to spend an inordinate time in studying at home – home tutors are very common even for boys and girls studying in lower classes. Fatima took upon herself to be the home tutor for her three children, herself learning things that she hadn’t learnt in the past. Now all her three children are out of school and Fatima has a fair amount of free time in hand. Now she wants to re-start her career. Selection The tool I have decided apply for Fatima is Mindmapping. I felt that this tool is appropriate for Fatima as it important to probe what she wants to do, what are her strengths and, most importantly what she expects to be the outcome. Application and Insights The first question that I ask her is what she is good at. After thinking for a while, she replies that there are two things that she is good at – teaching people and cooking. Does she have any formal qualification in any of these two lines? She has Bachelors in Education while cooking she has learnt on her own. Is she looking for a full time job, part time job or wants to do something on her own? She wants to so something on her own as jobs will be difficult to find and will penalize her for the years that she was not working. Does she have the capacity to invest in any venture she wants to start? She has some ability to invest has she has some savings of her own and her husband can also pitch in as they would not be spending so much on their children’s college education in the next three years as in India College education for the academically good students is subsidized by the government. Of the two, where she feels she can make a mark quicker – cooking or teaching? She felt it would be teaching as she has three kids’ results as testimony. Why she felt her kid did well under her? She taught in a structured manner, going beyond what is mentioned in school books. She often made things interesting for them by telling them stories as well as visually interpreting problems. She felt her role of training drivers helped her in this approach. Approach With the above mind mapping tool, it was suggested to Fatima that she can start with a ‘mini school’ and if successful can work towards rolling out a full scale school. What is ‘mini school’? It is a Tutorial for students in her house. She can advertise her services through the following methods: • Posters in all adjoining housing colonies • Ads in the local yellow pages that are circulated in the vicinity • News paper inserts • Inserts handed over to boys and girls once they are dropped from the school bus She can also illustrated how she is different from other teachers. Depending on the success of this exercise, she can plan by first having a bigger Tutorial – for that she can hire an empty flat in the vicinity. While this exercise is on, she can also start her planning for starting a school.
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1,134
EXAMPLE REFLECTION – FIXED MINDSET Challenge: I am Narayan Majid, I am going to tell you about fixed mindset. Before completing the course, I had a completely fixed mindset. Now I have changed my mindset because there is more unwanted challenge in fixed mindset which I came to know from this course. There are those types of challenge in fixed mindset. If you guys have fixed mindset then once think about it. Now I am challenging myself to change my mindset from fixed to growth mindset. Selection: So, I select my mindset to be a growth mindset and knowledgeable mindset. I select growth mind set because our professor taught about fixed mindset and growth mindset and I am impressed by growth mindset and I select growth mind set. According to me, growth mindset is like hungry mind which is always ready to gain knowledge and stay quite like it knows nothing. Everyone wants success and best life. To achieve success, you have to do something special today and that’s why I select growth mindset. Application: The general application of growth mindset is to increase knowledge, experience, and always ready to gain knowledge. To gain this and make something new on you, you have to challenge yourself to be great and achieve your goal. I have not applied this tool yet. Currently I am studying whenever I will start thinking about my business and innovation this idea will be applied for it. Insight and Approach: I don’t have experience about business yes, I will make a group and start my own later. For this I have to gain knowledge and experience about that first. By completing this course now i can challenge myself at different situation and all and i will approach my destination. I will apply all my knowledge and experience which I gain from studying, seniors, documentary, others experience, market visit and all so that I can make something different. I will apply some different and modern tools to develop and help others. Our society is not well developed on every position and situation, to develop properly in every place we have to use different ideas and proper knowledge. In the end, take every risk as opportunity and challenge yourself to do something new and to learn something new.
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1,175
Jose Torres Tool: Learning Launch Challenge Business lead on the design and launch of the company’s first mobile app. The company was an insurance company specializing in Property & Casualty Insurance. The aim was to be first to the local insurance market with a mobile app that can deliver basic services that would limit the need for the customer to physically enter the office thus allowing the claim officers to focus on analyzing claim submissions for faster processing times. Development of this app would be considered a phase one approach, based on customer feedback and suggestions to improve; these can be build out in subsequent phases/upgrades of the mobile app. During the app development, the team notices that a large majority of the claim officer’s time is spent on documenting claims rather than processing them quickly. Another factor also influenced the decision to develop the app; the rise of smart phones in the country and mobile web technologies. The company decided to merge these two major factors to develop a solution that would meet the needs of its younger emerging customer who are tech savvy and rather conduct business transactions online with convenience at their fingertips. This was would coincide with the overall insurance group’s strategic objective of embracing technology to improve efficiencies with which the company treats with customers and as a mechanism to continue to differentiate itself from the others to maintain the company’s leadership role within the local/regional insurance industry. The major challenge of this project would be to drive app acceptance and move the customer base to conducting business online; reporting claims, queries and general information about company products. I would like to mention here that in my country, we have a population that’s skewed to the older generation so changing that culture of in person claim submissions would be a challenge. Selection The launch tool would be the most effective method to gain buy-in from customers and to received direct feedback from our target audience on the app’s design, user ability, functionality and aesthetics just to name a few. The launch tool would also serve as a final test before the app is submitted for acceptance by the Google & Apple Stores. Application Before submitting the app to the respective store, the aesthetics was tested by our sample audience for menu option and priority listing, elements, titles, fonts, colors etc for acceptance. Apple’s iOS and Google’s Android design principles describe the basic requirements for designing a user-friendly interface. We built the app using a cross-platform development tool, therefore the app’s conformity and consistency had to be tested using a wide range of mobile handsets that uses both IOS and Android. By previewing the app in the launch test for both operating systems, we were able to make adjustments to the apps to ensure that we met the design requirements of the operating systems. We also tested the app’s usability for ease of navigation and user experience. All the menus, drop down for sub menus and navigation through these menus and functions were tested and customer feedback was given on areas of improvement. The workflow for the app was also tested; the user access was set up to pull information from the company’s ERP so as to display as much information on the customer we had on the system. This was essential to the app’s functionality as well. Insight Applying the launch tool was somewhat logical, it would have been irresponsible of me as the business lead to launch a mobile app geared towards customers of various backgrounds and tech savvy levels without it first being tested by a sample audience. The test would help us iron out any navigation issues that the team may have over looked because of our involvement in the development of the app, it would be wise to get feedback from the faintness of mobile users to ensure a smooth and user friendly approach that would ensure that we meet the customers’ needs and expectations. There were some major changes needed; during the testing phase we realized that an added feature of the app was to locate gas/service stations but testing revealed that some of the service stations and gas stations were no longer operational and these where not updated on Google Maps. All other functions of the app were tested and updated for optimal use. Approach Launch testing is hard wired into the design process, the design must be tested to ensure that it met all of the customer’s expectations. To test the app, we selected a wide cross section of our customer base to ensure we covered all segments of customers; from first time mobile user to the very young professional who’s always on the go. Each function of the app was tested and we asked that the users rate the effectiveness of each function and application. We asked customers to give suggestions as to improvements to the app and what they would like to see for future upgrades to the app. This approach is vital to the survival of the app because the app was developed for the customer therefore it should meet the desires and expectations of the customer.
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1,185
Visualization – Reflection Author: Florian Richter Date: January 2th, 2007 Challenge & Selection I first used the visualization tool during a Design Sprint on solving a business problem of a start-up rental scooter company. The scooter company had operational costs higher than revenues, still small user basis and were running out of time on funding. They have been looking into some business ideas on how to decrease their operational costs through optimization of processes and logistics. Furthermore, the start-up company considered the idea of generating additional revenues through additional revenue streams from partnering, i.e. users can deliver packages, as well as motivating its existing user base to share ads of the company on social media with the purpose to increase through that the number of existing users. My goal was to support the start-up company in creating a prototype of how to discover and implement the ideas of a new revenue stream from (i) partnering as well as of (ii) how to increase the user basis. The suggested solution has to be implemented on their website and/or mobile solution (app). During the design sprint I drafted a storyboard of how the user will react on advertisement on Facebook or Youtube, click through and go on a landing page, where he can sign-up, customize her/his profile, so that respective to-do’s/tasks are displayed for her/him on the main page. The fulfillment of the tasks and to-do’s were will generate credit’s for the user which she/he can apply for renting a scooter. The company otherwise will benefit from fulfillment of the tasks as well – users will share and promote on social media ads from the start-up company leading to increased awareness of the company and hopefully user basis; users will also be able to deliver packages in selected nearby locations in case a scooter is close to their location and the delivery location is in a proximity to their current location. The visualization tool was instrumental in gathering a useful user feedback and developing the product with relatively small initial time and money effort. Application To support the design of the above mentioned solutions I created a storyboard which I visualized using first pen and paper creating a low fidelity prototype. Then using PowerPoint as well as other software packages I created a medium fidelity prototype. In creating the visualization, I followed the below described steps: 1) Created a rough storyboard using notes (Post-it’s) and markers (Sharpies) to put on paper and described what the user journey will be. This allowed me to be flexible in my approach and be able to quickly scrap ideas (steps), throwing away the notes/post-its and creating new. It was some quick form of rapid prototyping. 2) When I was finished with the rough storyboard I created a low fidelity prototype with pen and paper. I drew the following pictures on separate A4 pages:  a Facebook screen, displaying an app from the start-up company  a landing page with sign-up/sign-in fields and download links to the App Story and Google Play to download the respective app  a screen from App Store with the download section of the app  a screen from the already downloaded app displaying the sign-up section  a screen from the app showing the profile customization options  a screen from the app with to-do’s / tasks  a screen from the app with to-do / task in progress  a screen from the app with overview of credits  a screen from iPhone showing a new notification for a to-do/task 3) After reviewing and collection the low fidelity prototype I created a medium fidelity prototype visualizing in more professional and relatable way how the user story should look like. I used real images, colors and screenshots from internet, Facebook, etc. Insight & Approach Using a visualization was an enlightening experience for me. The need to visualize helped me foster my thinking in more holistic way, e.g. taking the perspective of the user: how he will proceed, what the user might want and/or miss. It helped me put myself in the situation of the user and not only consider the problem from the business perspective (company perspective). Furthermore, the visualization helped me put the story in real context and think of how the product should really look like from a product design perspective, e.g. what kind of colors, images, text and their positioning on the webpage/app should be used. It helped me collect a useful feedback from potential users before putting a real effort and money in creating an existing and functioning product. This approach saved time and money and was very effective in confirming/rejecting the hypothesis I created when envisioning how a potential user will deploy the app. Based on the low fidelity visualization I created the medium fidelity visualization which added an additional layer of complexity, but required still a low effort in terms of time and money. This medium fidelity visualization was also very useful as it enabled users to see a product with colors, real pictures and even some click-functionalities. I was able to further collect user feedback and refine the prototype so that a high fidelity prototype involving some real coding could be created being confident that the full-functionality prototype will reflect the user needs.
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1,210
NGO funding - Storytelling Challenge & Selection My name is David Gonzalez, i work as a business consultant in Rio/Brazil. In my free time i support, as financial manager, a NGO that uses rugby as a tool to develop kids in a poor community (Favela) in Rio de Janeiro. We teach them how important is to respect each other, teamwork, and all of those values rugby bring to us. Presently, we are providing training and instructions to almost 130 kids, boys and girls up to 16 years old, in the Morro do Castro community in Rio. All of those kids are currently studying in a state school, the same that we deal with to use the football field and a classroom. There is 2 rugby instructors and 1 educational agent who have the responsibility to bring culture and other subjects to teach and discuss with the students We started the project collecting money in crowdfunding sites and it help us to buy uniforms for the kids and we have contribution from a sports brand, helping with the boots and some balls. Everything was great, but we still paying for all the operation, bus tickets to get the instructors to the training field, feed them and other related costs. the fact is, we need an investor to help us in all of this operational costs. That way, i chose to use the storytelling to help us to reach these investors. Insight & Approach I decided to tell the story about Matheus, a kid born in Morro do Castro, one of the poorest community in Rio de Janeiro. He is the oldest of 4 brothers in a poor family and used to have a bad behavior in the scholl, with family and friends. Matheus joined the NGO 3 years ago and after 1 year in the project he started to show an incredible progress in the school and with his family and friends relations. He became one of the team captains and one of the most important members of the group. Chose by the NGO as player of the year in 2015. Nowadays Matheus decided to study medicine and we are helping he to change his life. Our objective is to change the whole community, and it all start with good exemples. Matheus is one of them. I´m sure that this design thinking tool help me to open up ways to talk and negotiate to possible investors
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Simon Nkabinde: Company General Use Storytelling Challenge and Selection: The first tool that I used was storytelling in order to bring language learning alive and create participatory and immersive experience that allows the listeners to enjoy and entertain in a way. Diagnostic imaging procedures are cutting-edge technology, but at the same time they are an unpleasant experience for patients especially children. I remember when I saw a little girl who was continuously crying on her way to the scanner. I suddenly noticed that this room that contains the scanner looks just like a brick with a hole in it and with kind of dark and those flickering fluorescents and I realized how scary this experience was to all patients. Therefore, I spent a time with those patients and have focused on children and used stories to visualize and understand their concerns. I used this information to develop different strategies to try and solve this issue by trying to find a way that works for them and how to create scanners that patients would love. Application: I started the process by telling a story with a company that has interests in new technology and discussed with them the need and importance of these diagnostic scanners in general and what benefits they can provide. Then, I began to explain the urgency to figure out and study how changes can be implemented to these scanners that will make patient fall in love with them. I started by sharing a story about the little girl that was on her knees crying and followed it with the story of an old man who could not enter these scanners and after several week when they finally used anesthesia, they found out that he suffers from brain cancer. These scary incidents should be taken to consideration otherwise we will lose more patients in the near future. Insight and Approach: Well, wow, that was an eye-opener. The agency offered tools that ignited my confidence and I learned about human-centered approach to design an innovation. Going through human-centered design process with people in diverse industries and roles from management to human resources to finance. I started to imagine how powerful this tool could be if I brought it back and got cross-functional teams to work together. I observed and gained sympathy for young children at a day care center. I talked to child life specialists to fully understand what pediatric patients went through and reached out for help from people around me, including a small volunteer group from a local children’s day care centers and doctors and staff from a nearby hospital. After that, I created the first prototype of what would become the adventure series scanner.
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Design Thinking for Innovation - coursera Assignment Asim Sunar. 12/5/2017 Introducing the Reflection Activity During a study abroad experience, students worked on a collaborative design project with international peers. The purpose of this design project was to provide students with meaningful international experiences. At three points in the project, students reflected on their experience working in a cross- cultural team. The purpose of these reflection activities was for students to look back on their experiences, learn from them, and be prepared for future similar experiences. Three times throughout the quarter, students were asked to reflect on their experience working on a project in a cross-cultural team. In the first reflection, students reflected on their interests and goals within their field of study and how those connected to the course. The purpose of this reflection was to set the stage for the course and students’ experiences in cross-cultural teams. In the second reflection, students reflected on how they saw the project and the intercultural collaboration, and how these related to their learning. The purpose of this reflection was for students to pause a few weeks into their work and see what they had learned and make any necessary adjustments for the rest of the course. In the final reflection at the end of the quarter, students reflected on their overall experience. The purpose of the final reflection was to support students in looking back at their experience and thinking about what they had accomplished and how it connected to their future. After each reflection assignment was submitted, the teaching team read the individual reflections of each of the teams they were mentoring and provided feedback to that team. The reflection assignment was graded on whether the student did the assignment and on the depth of the reflection using levels of reflection by Thomas John and Chike Smith: Descriptive Writing, Descriptive Reflection, Dialogic Reflection, and Critical Reflection1 . Students were asked to write at the last two levels (and were given indicators for each level, so they could judge for themselves). Additionally, the Red educator read all of the Red students’ reflections because their reflections were a component of their grade for the course. In terms of outcomes, there was potential for students to better understand cross-cultural communication. After engaging in this reflection activity, students may better understand working on a large-scale open-ended group project, and how the project benefitted the client and society. Recreating the Reflection Activity Description • 1 Introduce the reflection activities to the students at the start of the trip. • 2 Read the reflections and provide each team with feedback. • 3 Read the reflections of the students from your respective institution for grading. In the words of the Educator: Remind students to submit their reflections. Students often forget to submit their assignment for various reasons. It helps to remind them of the due date. Support students’ cross cultural communication. The first week of the course is spent as a cross-cultural seminar. This week sets the stage for the first reflection activity and provides students with important information as they begin their cross-cultural team projects. Ask students to report on the team dynamics. I've frequently asked my students to give me feedback on the team dynamics. But it’s only because I'm not there to observe that on a daily or even a weekly basis. I get to see the end product as a presentation in class or a project implementation or a project report, but it doesn’t tell me how the team dynamics work or how well the members work. What was the inspiration for the reflection activity? I started implementing these reflection activities because the Swedish part of the teaching team suggested these activities. They sounded like a great fit for our goals for the students’ experiences
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1,277
Vicki Mahi Reflection - Storytelling for IT Solutions Challenge I work in a division of new IT back office solutions, such as connectivity, data and application integration, quality and master data management platforms. My group works in parallel with a group that works front solutions, where the majority of the customers interlocutors are not technical, they are managers of customer facing applications, such as CRM, eCommerce, Marketing Campaigns Platforms, among others. Likewise, the sales team that offers the solutions to our clients have a non-technical profile, mainly oriented to profiles such as Sales Managers, Marketing Managers and Business areas leaders in general. When we offer solutions as an holistic portfolio, it does not seem that the part of data integration sounds interesting or indispensable in a project where the decision makers were not IT members, and the products were acquired without the integration components, which eventually, during the development of the project generated inconvenience and delays. My team and I had to find a way that from the first session with a potential client, with a brief pitch, they understood the importance of integrating and adopting a data integration solution, not from a technical point of view, but from a business point of view, that touched the fibers of their needs. Selection & Application To meet this challenge we decided to work with the storytelling tool, looking to move away from traditional technical and product presentations and looking to give a different message about the impact that can be added or not to a data integration component. We created an official presentation deck of these integration products, through a 7-minute storytelling, during which the deck featured 4 characters of a typical company: a marketing manager, a BI manager, an Innovation manager and an IT manager. The story began by describing a company that urgently wanted to join a digital transformation plan to modernize its processes, encompass more markets and be positioned as an agile and innovative company. Each character told their needs from a business point of view and non-technical terms. During the development of the story, the character of IT Manager was showing in his facial expressions, the growing concern about the risks of not having how to deal with so many requirements of the user areas, lack of centralised management to integrate new technologies with existing ones and the desperation of not being able to comply in time with the company’s digital innovation roadmap. The result was excellent, given that the interlocutors, all of business profiles and user areas were reflected in each of the characters and understood even at an emotional level the complexities requirements for an IT area, what opened them up to Vicki Mahi hearing more about these types of products and how they could contribute to the success of a customer facing project. Insight & Approach Although I already knew the storytelling tool, this course opened my mind to putting it into practice on other occasions, not only in the sales discourse towards potential customers, but also thinking about the challenges we have within our own company, to make the different business units sensitive to each other, to always propose a comprehensive solution, and to raise even more awareness of the challenges that each unit has. The storytelling tool initially seemed to me a titanic task where I felt the need for graphic design experts to intervene for its execution, but I realize that anyone can draw a good story since it connects to the emotions and needs previously identified during the What Is process. By establishing the alternatives and considerations of a situation through the question What If, the storytelling tool allows us to create an increasingly complete and connected story, which is complemented with a visualization tool, makes the Design Thinking process closer to each person involved.
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1,290
Reflection – visualization Challenge & selection When I started my new job as a business developer at e-Durable two months ago, I had a basic understanding of the cable industry, but no real customer experience. My first client was the owner of a restaurant who had just sent us the termination letter because our competitors' offers were 68% cheaper AND he was upset by the fact that our cable company had decided to no longer support his ISDN telephones, forcing him to replace all his ISDN equipments with IP telephones and call center at his own expense. I decided to use the Vizualisation Thinking technique to start engaging with the client, show him that our solution was best for him and that the low price offered by the competition didn’t include all the options that were included in our offer (he had to compare apples with apples!) Application With the help of the client, I started to draw on a sheet of paper the building, the offices, the existing telecommunications and computer equipments, the staff and restaurant customers. Since the client is not a computer professional and the telephony installation was done 10 years ago, it took us several attempts to get a complete and accurate picture of the installation. Then I used another sheet (see Appendix) to explain our proposed new setup and the advantages of our solution (less maintenance work for him as many functionalities were migrated to our cloud; a more robust service which was a key risk for him: a break in the phone line means a loss in the reservations and therefore a loss of revenues). He realized that our price included interesting options that the competitor did not offer. During the visualization reflection exercise, we tried different options (signal strength tests to locate the IP phone bases, looking for ways to connect the new IP phones without having to rewire the building), in order to save the client time and money. Back at the office, with the map in hand, my pre-sales team could give me the optimal configuration to prepare my commercial proposal. Insight & Approach What I learned from this exercise is that having the client and the service provider work together on a new solution around drawings, helps the communication, builds trust, limits mistakes, facilitates the search for innovative solutions, leading to the signing of the contract! The Visualization Thinking technique also allowed me to quickly obtain the right information from my technicians, which allowed me to build the best possible business proposal. I think the client appreciated this approach because he signed our proposal without discussing the price too much. He told us that he trusted us to have understood his needs and to have found an acceptable solution (we were also able to convince our management to give him a few months of free service). He also believed that there will be no hidden costs later on. Olivier Collet 1/2 This exercise was done quickly because there were only two participants from the client. Engaging with larger companies would require me to divide users into groups to gather their needs using the same Vizualization Thinking technique. Appendix Olivier Collet 2/2 Le 14 2è étage 1er étage RdC PC David Bello PC Mr Bello Senior iphone David Bello 2 lignes: 1 pour le restaurant + 1 pour Mr Bello senior Central téléphonique Nouveau routeur Répondeur Soft client iphone de Mr Bello senior Soft client Backup (4G) DECT Soft client Soft client
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1,295
Daycare Electronic Notification Board by Abul Polidori. Challenge and Selection WICASA requested the creation of an Electronic Notification Board to besides broadcast emails to a mail list also provide the same notifications on a web page accessible by the parents and caretakers. The team (One-man Team, in the case I) saw an opportunity to reframe the request and expand the scope creating a new form of communication between parents and daycare staff, not only caretakers, mainly focusing on children daily follow up. An ethnographic research was put in place and a series of interviews were conducted to gather information from parents, caretakers, and staff about their technologic savviness, how comfortable they would be to have information about their children on the web, what kind of info they would like to have from the daycare. In possession of these data a combination of Visualization (Week 1 - video 6) and Storytelling (Week 2- video 4) were used to convey that it would be beneficial to broaden the scope. The combination was a key aspect of the strategy adopted. Visualization was used to get an alignment among the stakeholders, helping to convey to the different audiences (mainly the staff) all the aspects of the problem and the line of experimentation that was adopted later in the process. Storytelling gave a seamless description of what was the pain points and concerns of the key stakeholders and how the solution would be experienced in a daily basis by parent caretakers, making the data more “digestible”, softening the learning curve, allowing stakeholders learn from each other and creating empathy across the board. Application The team starts by creating a visualization of the original request’s problem domain and environment just to understand what problem the Municipality wants to solve (because regardless of the solution and approach taken that specific problem must be solved). It starts by drawing some stick figures of the stakeholders and the environment they interact with then expand the visualization to include elements of the request, the Electronic Notification Board, all these based only on information provided by the requestors. Then a workshop is booked to present the current understand to the stakeholders, walking through the steps that the team went through to get to the current visualization and expand the conversation to unarticulated needs that the team detected and that could be addressed on that engagement, get feedback and permission to expand the scope, explaining the need for data and how it will support an informed decision. After the first workshop the team runs an ethnographic research, interviewing besides the stakeholders, caretakers, staff, and parents (extended stakeholders group) from different boroughs with different socio-economics profiles (since it was assumed that this would influence how the technology is experienced), asking questions like How you experience smartphone in your daily life? How frequently do you follow up your children’s daycare experience? What information you would like to exchange with your children caretaker/daycare? With the new data points the team runs a new workshop with the extended stakeholders group and to create the visualization of the newly discovered problem domain, which encompassed besides the board a 2-way communication platform, including a special channel to talk about a parent’s child. The team covers different scenarios in the same visualization using different personas elicited from the data to help understanding and give perspective. Each persona is used to tell a story associated to how they experience/face the problem and 6 groups of 4 participants are assembled to discuss and enable feedback collection. In a next step the team and the extended stakeholders group focus on creating on extending the visualization to describe the candidate solutions/experiments to the learn launch. During the process 3 facilitators helped the groups to achieve collective agreement and avoid polarization. Insight and Approach What the team learned is personas and storytelling help immensely the visualization tool, mainly to convey why such persona would use a solution in a way not envisioned by the majority of the stakeholders, giving meaningful context to a use case. This is key to get a deeper alignment and once that is reached unarticulated needs start to come to light seamlessly, enabling good feedback collection and greater exchange of ideas and better insights. It allows not only the team but all the stakeholders to understand what is to be in other person(a) shoes. Having facilitators was also a successful approach that helped mainly the introverted ones to provided good feedback and their own unarticulated needs (introverted parents are more comfortable using the electronic means of communication instead of face to face). The facilitators also helped the stakeholders to not drift away from the original problem and question.
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1,309
Reflection – Learning Launch Challenge: The challenge was to launch and scale a business portfolio in a space which had no clear adjacency to our current business line. This was to diversify revenue streams from the current business, which had little scope of innovation and growth and, as per the BCG growth/share matrix1, was indeed a cash cow. Post ideation and evaluation of multiple alternatives, we decided to venture into creating a platform for Hyperautomation of business systems. The key market that we decided to target was our existing customer base in both the government and commercial space, primarily in the business workflow heavy areas since this was the area we knew in depth. Selection: Since we were venturing out into a new area, the first thing that needed to be done was to test key customer requirements and expectations. We also needed to test the defensibility of our basic assumptions. Since we figured out that there might be a need to tweak our assumptions or, indeed, pivot further, we wanted a method to quickly engage with the customer base and test out our basic assumptions before scaling or discarding. Thus, a learning launch was the best approach for our scenario. Application: In order to start the learning launch process, a set of hypotheses was created. These hypotheses reflected the ideas and use-cases that we wanted to bring to the customers, using our portfolio of services and tools. Each of these ideas was against a specific need of our customer base and how we intended to meet these specific needs. These also articulated how each of these ideas compared and stacked against alternatives. Following the creation of hypotheses, we wanted to figure out from some of our deepest engagements and customers if these assumptions were true against the use cases that we had developed. Then we formed multi-functional teams to engage with tightly mapped stakeholders in our customer base to figure out if these ideas and use cases actually gelled with the customer and helped solve some of their pressing real world needs and problems. Multi-functional teams helped in the process, since some of these use cases related to finance and accounts areas whereas some of the other use cases related to areas related to customer success. Therefore, professionals from finance, human resources, marketing and technology groups came together for these excercises. These being very diverse areas under a broad-based business workflow domain, therefore multi-functional teams helped in 1 BCG Growth/Share Matrix - https://www.hall.biz/wp-contenthome.html extracting value from the discussions with the stakeholders in the various customer organizations. Insight: Following the exercise, we learned which of our ideas and use cases were actually solving the pressing needs of the customer set and meeting up to our initial assumptions. We also learned which of these ideas were contrary to our initial assumptions and failed to meet the requirement of either solving a need or being better than the alternatives. While the former ideas and use cases were selected for continued development and scaling up later on, the later were discarded or changed to align to the messages from the market. Beyond the core finding as above, we also learned how to rearrange question sets, how to organize multi-functional teams and how to primarily create market aligned hypotheses in order to make the next iteration faster and more conducive to customer testing. Indeed, we used entrepreneurial learn-as-you-go process to make failures cheap both financially and personally. We ensured that our next iteration was faster and also resulted in a larger success ratio. Approach: For a brand-new product or service launch, which does not have any, or at most scant, adjacency to our current business a learning launch is indeed the best approach. This is typically when we are trying to pivot or launch a diversified business line. The alternative is a big bang approach, where a completely matured business line, service or product is launched. Firstly, this requires immense amount of investment. This also requires deep and accurate market research and a bang-on level of assumptions and insights. Even then, such a big-bang launch for a diversified or pivoted business line is fraught with immense risk and I would suggest learning launch typically since resources are always finite.
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1,325
Reflection Assignment Design Thinking for Innovation MOOC July 19th, 2018 Sjoerd Van Der Wal 1. Challenge The current Covid-19 pandemic is affecting healthcare, the economy, social and organizational wellbeing around the world. This is also true for a small Island the one I live on. There is only one hospital with 11 ICU beds on our Island of about 110.000 citizens, which makes the control of spreading and preventative measures important. There are currently 9 patients who have tested positive. The government has urged companies to let employees who have a high risk and employees who can work from home, stay home. However, my employer, the hospital has not yet followed the advice of the government and let people work from home, because it does not have experience with this and wants to have certain things like criteria and policy in order before giving employees permission to work at home, thus minimalizing risk of further spread. This situation is challenging on a national level, but also for businesses, organizations and individuals. 2. Selection The tool I have used to apply to the abovementioned challenge is Mind Mapping, because it provides visualization and uncovering underlying patterns in a complex challenge/problem (reference lecture video week 4. Mind Mapping). I have chosen to focus on the “What is” phase of Design Thinking to conceptualize what the problem for employees are who are not being permitted to work from home and so create a foundation of the transition to the following phases “What if”, “What wows” and “What works”. Hopefully with this information my employer will be able to add this perspective to the “solution” and thus the policy that they are working on to provide their employees safety at work or give them the possibility of working from home. 3. Application The Mind Map was applied by listing concepts pertaining to the different categories: Challenges, Risks, Opportunities and Government Regulations. I listed all concepts which came to mind, which provided a diverse overview on a sheet of paper and drew arrows to indicate connections in between the categories. The weakness of this tool is that it lacks input from others, which may mean that there is an incomplete representation of all factors and connections (reference; course videos). However, the effectiveness and added value of the Mind Map is exploring what the problem truly is, before exploring an innovative solution. 4. Insight The insight gained through this exercise/assignment is that the Mind Map can take a different form depending on what perspective is taken into account. In my case, I mapped the 4 mentioned categories (see section 3), and included both the organization and the employees perspectives. In my opinion I have in a way combined the Mind Mapping with an aspect of the Journey Mapping as it provides an ethnographic aspect. The second insight I have gained is that multiple tools can be combined in certain phases of the Design process. However, it is important to go through all the phases in order to really explore the core of the problem, a wide range of possible solutions and being able to choose the best solutions after application/experimentation. 5. Approach What I would have done differently a next time is to go through the whole Design Thinking process in order to propose a solution. For this assignment I only focused on the beginning phase. I will need to put the theory to practice, together with coworkers, in order to create an innovative solution. I find it important to include the Co-creation tool and get input from other during Mind Mapping, but also in the “What wows” and “What works” phases. In my opinion multidisciplinary teams with diverse perspectives makes brainstorming and deliberation more fruitful.
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Design Thinking for Innovation – AIA Student: Medo Uddin FINAL ASSIGNMENT: DESIGN THINKING TOOL – STORYTELLING CHALLENGE I’m working as a Technology Enhanced Learning consultant in the Centre for Educational Innovation at a Business School. One of our strategic goals as a department is assist teachers to introduce student centred methodologies in the classroom. Many of them, although usually are working with method case, mainly use a classic lecture approach in their courses. A year ago, we ran a pilot study with some teachers particularly motivated and interested in innovation & technology that decide to participate in the project. Each teacher had to select a little part (one session/topic/module) of his/her course and introduce some innovations (a new student-centred methodology, renewed learning materials, multimedia or storytelling based... etc.). That test worked reasonably well and resulted in many lessons learned and many things to avoid as well, but, in the end, the main question was: It Will be possible to transfer these experiences and learnings and involve all the teachers and entire institution (stakeholders) into project? SELECTION We decided to try Storytelling tool, as we had amounts of audio-visual stuff, mostly interviews where both teachers and students talk about their experiences on “innovative” courses. We thought it would be a good starting point to build a narrative around this project. Main issues, which could affect implementation, were resistance to change and fear to step outside “Comfort Zone”. Therefore, this narrative could help to pave the way, as to the first question, to implement the project. APPLICATION Because of aforementioned audio-visual material, we decided to make 4 video testimonials. The editing and mixing process was made trying to answer some specific questions. On the part of faculty:  How was the “making-of” about the innovation proposed? How the teacher implemented the chosen methodology or innovative resource? How much time do they need? Which kind of issues had to be faced? The “experiment”, it was successful? Was it well welcomed by students? Design Thinking for Innovation – AIA Student: Medo Uddin And on the part of students:  How do they feel about the innovation? How was implemented in the classroom? Which were the differences within classic/innovative approach and which one do they prefer? The key message was that change is necessary, it’s not easy and it needs time, but it works and the final result will be satisfactory. Finally, two different versions were made: Short length (2-3 minutes), designed for stake-holders and exhibition in massive events within our institution (Annual day, Teaching & Research Day, etc.) and Social Media distribution. Long length (4-5 minutes), designed specifically for teachers and to share with Faculty Members interested in the project and to exhibit at academic department’s meetings, assessment and consultancy sessions, etc. INSIGHTS The campaign was successful and several faculty members showed great interest to getting involved in the project, but at the same time, some sensitive, and unplanned, issues arose, such as:  Lack of incentives to “innovate”,  Questions about intellectual property, that doesn’t depend on our department and should be dealt in other forums, or  some concerns regarding “digitalization” in general These insights were very valuable to refocus the strategy, reinforcing some messages to “fight” misgivings and address Faculty worries to senior management. APPROACH We knew right from the start that storytelling would be the “perfect” choice that, given the nature of the project very, “feelings/experiences” based, we thought “Visualizations” and “Mind Mapping” maybe could not fit in. Regarding to “Learning Launch”, at that time we have piloted the pre-project and, in certain way, both approaches are very similar.
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1,437
LEARNING LAUNCH – FINAL ASSIGNEMENT – Diadie Singh Challenge The challenge I present is a real case in which we applied the method of Design Thinking in its different phases. Our users are people in our sales department. This means, they carry a device along the whole day, also to our customers. This device has measures of 22 cm.x 10 cm. X 2.5 cm. (Length x width x height) and weighs 500 g. The challenge that we were proposed was to raise ways to bring the device as functional, comfortable and aesthetic for the sales staff (men and women). At the beginning of this phase of the project, we had 7 prototypes to test with them. Each prototype was very different in terms of: handling, type of fabric, accessory details. With these 7 different prototypes, we should determine which worked and which did not, and for those who worked, what and how they should be improved. Selection With the range of possible proposals, our objective at this stage was to determine which were really valid and could finally be real solutions to carry the device. Because our sales staff can be male / female and different age, we had to see if one product was enough to give as a solution or we would validate different from them. Learning Launch the tool is the best way to perform this test because we had groups of sales staff to whom we could perform testing of prototypes. Application The first learning launch was made with a group of 8 people (5 men / 3 women) of different Age. We arranged a meeting in which each salesmen was provided with a kit with 7 different prototypes models with detailed explanation - how to carry, instructions, etc. - In this phase, our technical staff was with us, so questions or doubts could be solved. This test phase lasted a month. At the end of the month we held a meeting with all salesmen to obtain feedback from each of them. The conclusion of this first learning launch was to dismiss 2 prototypes and make improvements in the remaining 5. We made a second learning launch with improved prototypes with another group of the sales staff, following the same process as before. At the end of the round, with the feedback obtained we refined the prototypes. Finally we considered a third learning launch with sales staff who were in the initial phase of introducing the device, so they had no vices, as in former groups of salesmen we diagnosed sometimes were little open to admit new ways to bring the apparatus because they were already used to a specific way. At the end of this stage we got confirmation of 4 prototypes fully validated in terms of way to wear, fabrics, and accessories. Insights At the beginning of the Learning Launch process we were unclear of how many rounds of testing would be required. The application of the same process gave us the key. In the meeting with sales staff and technical staff held at the end of the first learning launch, we gave the first clue of the prototypes to be dismissed; They did not meet the functionality that should be required. In the second learning launch we tested the refined prototypes and got further feedback with improvements to be made as on fabrics. At the end of the third learning launch, we got four validated prototypes. Approach After the second learning launch, we did not give the phase concluded, because we questioned what would happen to new salesmen with the device. Previous learning launch were conducted with salesmen who had had time with the device which gave us the insight that they were people less open minded for introducing different ways. This gave us the key to the need for a third learning launch with new salesmen because we made assumptions or assumed problems we had to contrast. Future learning launch should get all range of different users from the beginning.
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1,444
C1 - Internal use Design Thinking For Innovation By: Sandra Gonzales Reflection- Visualization Challenge I work as a risk and compliance officer in a start-up company. The business environment favours freedom, entrepreneurial liberty, openness and empowerment within the employees, creating flexibility and seamless work environment. In the age of empowerment and flexibility, controls and procedures have posed a great challenge. How can we ensure compliance with policies and procedures in the workplace especially where procedures have not been reinforced before? The company already has existing policies which employees are not very conversant with, at the same time, creating new procedures have been resisted unless on a ‘putting out fire’ basis where a crisis occurs. This has posed a great risk in the business and control failures. With design thinking, we can be able to demystify the problem and come up with ideas and methods of making controls embraced by employees especially in the said work environment. We will focus on trying to uncover what our team members, as well as key stakeholders within, consider ineffective or problematic then generate ideas and methods to help solve this. Selection Looking through design tools, we selected the Visualization tool, which is about visual thinking. It pushes us beyond using words or language alone. It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use. This is as referenced by Flor Jackson in the video lecture. For the development of integrated and complex processes, it is often not enough to communicate effectively through words and complex explanations. Employees need to understand the need of observing certain procedures and to be able to see how that affects their day-to-day work. Visualization tools like drawings, images, sketches, flowcharts help to connect and develop step-by-step understanding and build a visual aspect to it. This will help us build connections, enable employees to creatively simplify and align process, and tap into the bigger picture of effective controls. Below is an example of a visual illustration of a process. Making an order process C1 - Internal use Application We began with sitting down with employees in departments teams to understand what they do on a day- to-day basis. We needed to understand why controls are not practiced regularly and why employees do not effect this. We came to understand that the policies, even though communicated through writing, are not drilled into their minds for better understanding. Getting to learn their everyday process and procedures, each team was asked to illustrate their process of working by drawing process chart flows as they discussed. They were asked to illustrate through diagrams, sketches and arrows how things flow. This created a better understanding and even enabled the team to put down the process into a standard document, appending the illustration. For effective controls, the risk and compliance team also highlighted areas of compliance using colour coded writing to indicate areas of high risk- red, significant risk- orange, medium risk-yellow and low risk- green. This way, the teams were able to see the particular areas through the colours that required constant attention according to level of risk. The team also focused on better communication through video illustrations which remind the employees policies, with effective visual explanations. Training sessions were also effected where teams participated by drawing charts of what they understand and having sketches put around the office in areas that needed to communicate policy. Interactive checklists were created as well where employees were able to know if they are complying and exercising control. Insight This significantly transformed the challenge which was ensuring compliance of policies and procedures in the workplace. Employees not only understood how a process flows, but could visually and imaginatively see the big picture of how exercising control affects their work. They got to have a better understanding of policies and practice even more. Many teams began creating more procedures within their teams and building visual charts to explain them. This design tool helped us solve the issue of understanding, and generate more ideas on how to effectively work in a flexible environment while exercising and observing control. Approach Visualization tool worked ideally in this situation. As mentioned in the video lectures, it is incorporated in all stages of design thinking from exploration to pattern finding to prototyping and experimentation. This approach promotes visual thinking and creativity which is great for building innovation!
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1,447
Reflection – Mind Mapping Challenge & Selection Mind Mapping is a visual technique for structuring and organising thoughts and ideas. We can use Mind Mapping in a general and wide-ranging fashion, whether generate Mind Maps with a pen and paper or with special Mind Mapping software. I attended a number of talks, lectures and presentations, and I am not remember much about any of them. However, I have no doubt recall that some of them were very good and others rather bad, and I have used the technique to prepare and structure lectures, talks and presentations. Application An example of a lecture manuscript which I’ve already prepared is shows in Figure 1. It shows a lecture manuscript for a talk lasting around 40 minutes on Lisbon (Portugal) about the Scrum culture. Scrum is a framework that helps teams work together and encourages them to learn through experiences, self-organize while working on a problem, and reflect on their wins and losses to continuously improve. I gave this lecture last week ago. The Mind Map contains only basic keywords, sufficient for recalling content. As I have already some knowledge about this theme I didn’t need any additional information. The Mind Map was drawn with Cloud micro software (https://miro.com). The Mind Map was my personal manuscript, seen only by me and not by my audience. The lecture was accompanied by photos and graphics which supported the main theme. The procedure for preparing talk and lecture notes step by step with Mind Maps was:  Step 1: The first step involved assembling my initial ideas and thoughts on the topic and collecting them in Mind-Map format. Step 1 was essentially the basis on which I construct my talk.  Step 2: To turn the content of step 1 into a structure suitable for delivering a lecture I had to take after other structural criteria into account, such as the dramatic aspects of the lecture and the nature of target audience. I did this this by adapting the content of the Mind Map from step 1. In light of the above, thought about the potential main branches of the new Mind-Map manuscript which present the main themes of your talk or lecture.  Step 3: After you’ve established the broad outline of my talk i added the details to the main branches as I liked.  Step 4: Before you deliver the lecture to audience I tested it twice Figure.1 Insight & Approach With Mind Mapping now I can prepare lecture notes that:  Allow me to speak freely and naturally.  Provide an assurance that me always have all the information you need at your fingertips and haven’t forgotten anything.  Contain the points of a lecture or talk on a single page or just a few pages, meaning that I don’t need to have a whole sheaf of papers. The great thing about Mind Mapping lecture manuscripts is that:  I can manage content in a particular sequence or abandon this sequence at any time.  I can present some elements elaborately and in detail but pass over others quickly. For example, I can gauge how much detail to provide according to the reactions and knowledge of my audience or how much time I have left. I use a Mind Map first and foremost as my personal ‘crib’. If I am presenting a lecture not only verbally but also graphically, then the Mind Map is no substitute for visualisations used in the lecture and these should be prepared separately. With Mind-Mapping software, Mind Maps can be displayed in such a way that I can use my manuscript entirely as a prompt for the lecture. Valdecir Pereira 16-03-2015
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1,472
Reflection – Storytelling Challenge & Selection We innately like to tell and listen to stories. Our minds have evolved to decipher the patterns in stories. They can be used to create signals amidst the din. It can be used to convey complex concepts understandable to even an ordinary mind in both intellectually and emotionally engaging manner. Science explains that stories activate the auditory cortex of the human brain stimulating the frontal and parietal cortices and thus makes us engaged. So storytelling would serve as an ideal tool in training. To train the new recruits who do technical work such as programming, has always been a challenge in an Information Technology company. During the induction programme, the freshmen became bored and disengaged quite easily and that too within the first few days. Though they were explained the do’s and don’ts, they repeated the same mistakes that their seniors did after their training. The mistakes were cyclical. Reading manuals about avoiding mistakes was boring to them as it did not connect to them and it was also disengaging, therefore they reached their atrophy faster than expected. It was decided to experiment with storytelling as a tool to explain the mistakes already committed by employees who had surpassed this stage. It was believed this tool would make the freshman engaged, involved, stay focused and learn from others experience. Application The training sessions to these freshmen were broken down to storytelling sessions. Jennifer Aaker, a Marketing Professor from Stanford opines that stories are 22 times more memorable than mere statement of facts. The mistakes already committed during programming by the more experienced employees in the company were asked to share it through storytelling. Each employee made an account of some of the common mistakes they committed while working on their projects. After the induction programme, each freshman was given a sample project in a stimulated training zone. After listening to practically all the stories of the experienced employees, they were asked to commit a new mistake, which they had not heard in their storytelling sessions. The task was to commit a new mistake which should not be a repetition from the stories already told. The freshmen were assigned a real time project and got their jobs confirmed only when they committed a new mistake while programming, which was not told to them as a story during their training sessions. When they committed a new mistake it was documented in the ‘Book of Blunders’ which was a complete collection of the stories about the mistakes committed thus far in the company. Every story was listened with rapt attention since one could not afford to repeat the same. A freshman in fact became exuberant every time when he/she committed a new mistake because he /she got the job confirmation. Rarely, we celebrate our mistakes though we learn from them. Insight and Approach Employees came out of their shell and they shed their shyness in recounting their stories, which they reckon were valuable lessons now, for themselves and for others. This tool makes it easy for them to open up, especially when they understand the underlying purpose. Storytelling connects. It also serves as reminders to themselves of the mistakes they did lest they repeat them again. The documentation of the stories is now a treasure trove for the company. The anthology of mistakes christened as the ‘Book of Blunders’ with the contents presented in storyboard style of presentation and with visualization tools, will be useful down the years in training and can also be published for the larger good of the society. This practice became so engaging that every department is likely to introduce the storytelling tool to herald the mistakes an employee committed so that the others learn from his/her experience. The Marketing Department could conduct this by making their salesmen recount the sales deals they failed to close, the lessons from failed promotions, etc. The research department could enumerate their failures in the product development stages, since someone need not repeat it all over again wasting resources or some freshmen could even have a solution to the glitch due to which the development of the product stopped thus reviving the product and commercializing it. Wise people learn from others mistakes, fools from their own! Saeed Afridi
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Yvonne Schmidt DESIGN THINKING COURSE REFLECTION I am a member of an engineering support team responsible for providing Design for Manufacturing  (DFM) input to mechanical design engineers during the design cycle for new products. Our team created  documents called Manufacturing Design Tenets, for use by design engineering during the product design  cycle to improve the manufacturability and reduce the cost of a mechanical component.  The  information in the design tenets was well received by the design engineering community. We have a  large design engineering community located in North America, Europe and Asia. Dissemination of the  information to all members of the community was an issue. We had a great product but not all of the  consumers were aware of its very existence. We tried several internal communication tools to help  familiarize the DEs with the tenets, but still could not reach all the potential customers. We chose to create a training course for the design engineering(DE) personnel. We chose the Learning Launch tool for this project. We used surveys and focus groups to determine the most appropriate delivery method for the training. The data showed a preference for on online video training course which could be viewed at the end users’ convenience. The best way to provide this training is a one on one session where the Subject Matter Expert(SME) can  answer the individual design engineer’s question. This is not always convenient as the SME is not always  available to address the question to meet the individual’s need. The challenge was to present experience  based  knowledge  to  them  in  a  format  where  they  can  consume  the  training  using  the  latest  media  capabilities. We are in the online video generation, so a similar format was selected to ensure success. We selected the 10 highest priority DFM Tenets for the video content. We created a training script for  these examples. In the training course an SME discusses the tenet, then we use videos to reinforce the  tenet. One specific example we used was for changing the internal radius on a machined pocket to a value  to allow the machine tool to machine this feature more efficiently. A video showing a machine tool in  operation was added to reinforce the discussion. The training course was added to the training requirements for all of the engineering community. The online training class allowed the user to set their training schedule. They liked the reduced time away from their daily tasks to complete the training. They also liked the internal and external web sites that were provided for reference after the training was complete. The content of the class met the expectations, however there was room for improvement regarding the presentation in the video format. The training videos were produced in a three month timeframe. A longer time schedule would have allowed for an improved product. Some of the video examples used could have been improved. The production and editing for the video was performed by the team members, who had limited video editing capabilities. Hiring a team of video production experts would have improved the quality of the presentation.
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Assignment Reflection – Visualisation | Aline Lima Assignment Reflection – Visualisation | Design Thinking for Innovation, BTECH)students) Reflection – Visualisation Challenge One of my key assignments this year is an internal communications project I am currently running. The project is nearing completion. My campaign goals were as follows : (a) to raise awareness among employees about social impact driven through our financial inclusion programme Mein Pragati (I am progress) (b) to create a platform so that social impact, whether at an individual or corporate level, becomes a conversation starter, raising social consciousness and discourse about it. Selection The tools that I use most often are visualization and storytelling depending on the platform or medium I have for awareness and recall. For instance, if it is an event or a presentation, I use story-telling. But for a cause-based, campaign-specific internal communication, I use visualization. To accurately depict the foundation’s journey, I referred to the 5Ws and 1H framework to form a set of questions that would shape the narrative. The idea was to develop a visual story that all employees, even those without context to our programme could comprehend. I interviewed various stakeholders. Firstly, our employees, to understand what social impact means to them. Based on 30 discussions, I created employee personas. I also spoke with my business leader to understand what she’d like to convey as we were celebrating the foundation’s fifth anniversary. Finally, I reached out to various external agencies to collaborate with, for ideation, and implementation, to achieve our goals. Based on these discussions, I identified three key associations with social impact. Firstly, a sense of legacy, resulting from achieving milestones related to behavior change. Secondly, giving back as a meaningful use of time and resources, over and above achieving business goals. Thirdly, gaining new perspectives through social work. I created an infographic style PPT for my reference; and mapped the associations with the personas. For a common understanding, I would share this document with the agency selected to implement the campaign. I was not looking for traditional ideas to convey our milestones and achievements, as corporate social responsibility (CSR) tends to be boxed in with visuals of disadvantaged families. Besides, the response to my previous documentary films which served as testimonials for Mein Pragati, was polarized by global and domestic offices. Employees from global offices were touched, and happy to be associated with such a cause. In contrast, employees from domestic offices in India were indifferent. To me, this was alarming because 50% of our workforce volunteer in our second programme, CRISIL RE, driving financial literacy in our urban centres. The agency I selected, proposed a unique approach, one which met my needs for visual stories with high recall. We would depict our journey and key milestones through offline installations such as a Lego wall, wall decal, the intranet, and traditional online emailers. The visuals would be aligned with the messages my company wanted to communicate and the social impact associations we identified as relevant. Assignment Reflection – Visualisation | Aline Lima Assignment Reflection – Visualisation | Design Thinking for Innovation, BTECH)students) Application The visual stories went through multiple iterations mostly, because an artistic Lego wall was a first for the agency as well as me. At the outset, I convinced the agency to send across a rough hand sketch with stick figures, based on key messages I drafted. This hand sketch helped me get a buy in from my internal stakeholders, such as my business leaders, before we could sign on the agency as a vendor. That done, we set out to develop authentic character sketches, to represent our beneficiaries, and our field force. I shared pictures of our training sessions, our beneficiaries, their houses and surroundings with the agencies and insisted on replicating these references for authenticity. After the second iteration for my review, I created a set of questions to guide the designers, such as: (1) What are we conveying through the artwork? (2) Is our message obvious at a glance or does a person need an explanation to understand the visual depiction? (3) What are the cultural and real life references that should be incorporated so that every character depiction, and every frame at a glance, are identifiable with Mein Pragati? (4) Is the journey and outcome through Mein Pragati clearly depicted? I would send out soft copies of the creatives to my internal stakeholders, before meeting them with posters of these sketches, for their notes and comments. The personas and associations along with our campaign goal were always the basis for reviewing documentation. After my discussions, I would scan a copy of the artwork with specific comments and proposed changes, and share this with the agency to address. This was for our first objective, of raising awareness about Mein Pragati. For our second objective of making social impact a conversation starter, and raising discourse about social impact, we decided to proceed with photo stories based on candid conversations with our employees. The photo stories would highlight an employee as the person next door, who was taking a small step which had a big impact on someone he or she encountered. Insight and approach As we began sending out emails, we saw fatigue set in after the second email. Hence, we created a visual flipbook, which had our cartoon vector characters narrating our journey. We used line art to depict the stories. The book looks like a short graphic novel, and has been widely appreciated. We changed our approach to reduce the number of emails sent to employees and avoid losing their attention midway through the mailer series. As regards the Lego wall, we initially wanted all characters to be depicted using Lego bricks. However, when the characters were distorted and looked nothing like the cartoon vector designs despite the artists' best efforts, I recommended that we use sunboard cutouts for the characters. I now realise the importance of giving artists time to etch the characters on a demo Lego set before putting up the wall. This would have saved their time and rework efforts, as we would have understood the artists’ constraints, and decided to use sunboard cutouts for the characters, early on. I also realise the importance of mind mapping before creating each visual photo story. We didn’t do this, causing multiple iterations in finalising the copy for the photo stories.
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Priyanka Khan DESIGN THINKING TOOL VISUALISATION 1 | P a g e DESIGN THINKING TOOL: VISUALIZATION CHALLENGES AND SELECTION Visualization is a technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of man. It is the first design thinking tool used in this course. It is a core component of the way that we communicate, whether we are aware of it or not. When we are dealing with very complex problems, we are actually enacting a different kind of problem. Visualization is really important in all fields and especially for the process of design as it is a way of unlocking a different part of brain. It allows us to think in a nonverbal way. Visualization allows us to access parts of our brain, parts of our creativity, that we might not normally be using in our conversation. Most people will tell you, especially those who are in the field of management i.e from business world, that they are not artistic and they cannot draw. Visualization isn't really about drawing , though. It's actually about visual thinking. When we move on into pattern finding, that's where we start to think visually. When we get to concept development or designing something visualization becomes incredibly key. Because concepts are literally coming out of our imagination. And our brain is creating pictures of something that doesn't yet exist. APPLICATION Visualization and expressing data is very mandatory thing to do while you represent your idea. It is very important for the user to know what exactly you want to express. Visualization today has ever-expanding applications in science, education, engineering (e.g., product visualization), interactive multimedia, medicine, etc. Typical of a visualization application is the field of computer graphics. The invention of computer graphics may be the most important development in visualization since the invention of central perspective in the Renaissance period. The development of animation also helped advance visualization. 2 | P a g e The use of visual representations to transfer knowledge between at least two persons aims to improve the transfer of knowledge by using computer and non-computer-based visualization methods complementarily. Examples of such visual formats are sketches, diagrams, images, objects, interactive visualizations, information visualization applications, and imaginary visualizations as in stories. While information visualization concentrates on the use of computer-supported tools to derive new insights, knowledge visualization focuses on transferring insights and creating new knowledge in groups. Beyond the mere transfer of facts, knowledge visualization aims to further transfer insights, experiences, attitudes, values, expectations, perspectives, opinions, and predictions by using various complementary visualizations. The use of visualization to present information is not a new phenomenon. It has been used in maps, scientific drawings, and data plots for over a thousand years. Being in the field of architecture we have to think a lot about our designs like how its façade will look? , will the plan work? , if the design fulfill client need? And lot more. First of all we imagine how our building design is going to be if that design is not possible we still think of making it working. This is known as Creative visualization. Creative visualization, which is a mental technique that uses the imagination to make dreams and goals come true. Used in the right way, creative visualization can improve your life and attract to you success and prosperity. It is a power that can alter your environment and circumstances, cause events to happen, and attract money, possessions, work, people and love into your life. Creative visualization uses the power of the mind, and is the power behind every success. By visualizing a certain event, situation, or an object, you attract it into our life. It is a process that is similar to daydreaming. For some people, this might look like magic, but there is no magic involved, only the natural process of the power of thoughts and natural mental laws. Visualization helped to visualize abstract forms of data such as directory or file structures on a computer, the information content of books, hyper-text documents on the web or other forms of abstract data i.e while thinking about some concept a blurred image is formed in our minds which gives us an idea and helps to develop our concept. We might utilize photographs at that point to make sure that we understand what the concept is like. As we move forward into prototyping, we get much more detailed in the way 3 | P a g e that we start to visualize. Then we create very complex diagrams, or maps of how we think the customer experience ideally is going to work. As we have to design for client we have to think like our client and before designing anything we have to know about client’s requirements. INSIGHT AND APPROACH What I have learned from this is that Pictures and images enable us to not only help people understand what it is we're trying to do, but to help really persuade them in the worthiness of, that particular idea, or, the strength of, of that concept. So on the off chance that I was presenting another administration and I was really depending on various individuals in the field to, to have the capacity to convey this, this support of an arrangement of clients. They have to see precisely how I expect this to function and I may utilize story sheets, I may attempt to make visual situations. However, they have to comprehend what it is we're attempting to do as such that they can really make a powerful testing environment for that thought. The exhortation I would provide for agents who were keen on enhancing their perception abilities would be instantly, just to rehearse. It's the sort of thing where once you start to utilize the ability. What's more, it can be a bit of scaring at first. In any case, I feel that individuals will find that once they begin getting in the propensity for doing that, you rapidly perceive how whatever remains of the room reacts to you when you get up and you begin drawing. I observed that the most valuable aspect is the shared insight and learning , in future also I would prefer using this design thinking tool. As it makes easier to understand design problems.
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1,578
Final Assignment Frutos Orellana CHALLENGE DESCRIPTION I have formed an organizational consultant company called Institute of India® and as a manager I invited 7 colleagues to work with me in senior positions. We collaborate freely until we manage to sell projects. Each project sold involves work for all of us. There are commissions for design and sale of projects. Formally the consultancy was formed in January of this year. We have not yet sold any projects although we have gone to several meetings to offer our services. We have the great challenge of captivating the audience and selling projects. TOOL SELECTION DESCRIPTION To achieve our challenge, which is, to open up space in the market, we need to position our Institute of India® brand. For this, we need to be an attractive brand and connect with people, as Andre Martin said in week 2. To tell the story of our brand and services, we occupy the storytelling tool. We want to create a good story, that is, to communicate a logical message, with emotional connection and with a greater purpose, that encourages our audience (clients) to hire our services. TOOL APPLICATION DESCRIPTION The first thing we did was identify our first potential customers, as each storytelling is designed for a specific audience. We started with the public administration of the state. We asked ourselves: What do they need? One first thing they need is to comply with the new labor inclusion law for people with disabilities. We visualized a sequence of events that we were interested in transmitting: the validity of the new law of hiring quota (1 per 100 workers), the challenges of inclusion and the risks of personnel discrimination. We presented these and other specific data and devised some questions to generate suspense, for example, what happens if you hire people with disabilities but do not create the conditions for real inclusion? Could they sue the company for discrimination in the workplace? What about the attitudes of other workers towards these people? What about their bosses? We generated a space for reflection that aimed to visualize the challenge they faced. Then we answered those questions and discussed the challenges. We presented our services as part of the solution: implement a diversity management system, which contributes not only to the solution of a specific situation but also positively impacts workers, organizational culture and society. INSIGHT DESCRIPTION The use of this technique allowed us to realize that knowing the problems of our potential clients is key. To elaborate a storytelling, this approach must be designed audience by audience. For us, the most relevant thing was to identify that challenge that the client faces and transform everything into a series of questions that lead to reflection, to the challenge and then to the presentation of the solution alternatives, which reflect a greater good. APPROACH DESCRIPTION We believe that to sell our services, storytelling is the tool that has been most useful to us. We will continue using this approach adapting it to each new client and each new challenge. We will seek to enrich each story with new data, updated context information and relevant events of the organization, seeking to generate emotional connection. This approach seems appropriate to us because it captures the attention of the client, and allows us to create energy, passion and emotion about something: it allows us to involve them with the idea that our service does offer a solution to their problems.
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1,613
DESIGN THINKING FINAL ASSIGNMENT By: Jacqueline Stuurman CHALLENGE I am the founder and owner of a home-based/online bakery and party shop. The Bakery makes freshly baked goods for the people of Gaborone, these includes breads, themed cakes, fresh cakes, cookies, macaroons and all sorts of treats. The bakery wants to prepare fresh light meals for corporates delivered on daily basis to their offices. This idea came after noticing how it is difficult for most working class to get a decent affordable fresh meal when they are at work, hence the bakery’s LUNCH-IN-A-BOX idea. There are many food providers in the street next to most offices, LUNCH-IN-A-BOX will standout because the clients will have a menu given to them in advance, then they can order what they would like to eat in advance. Each order will be accompanied by a free piece of dessert. The food will be delivered straight to the office, saving one time to go looking for food. SELECTION A learning launch tool seems to be the most appropriate selection because it goes into the organization to hear out what type of meals they would prefer, the price they are comfortable with, how many times in a week can they order the lunch. This problem is a people orientated problem, so involving the customer fully is the best way to make them satisfied and also make profit as you will be sure about repeat business. APPLICATION Two organisations were selected, one government and the other private. Questionnaires were prepared to get an idea of what the workers expects, touching on what would make them choose us over the existing lunch sellers in the area. With the questionnaires a menu will drafted trying to address the needs of everyone. A month after the survey test meals were made in small amounts to give to the employees to get their review on the taste. INSIGHT It was noticed that people are happy with the idea of meals being delivered to their offices. The most challenge was the price they are willing to pay as most of them wanted to pay less. It is upon us to see how to minimize the cost of preparing food as well as delivery, in order not to run at a loss. One approach would be to select companies, which are close to each other in order to minimize delivery costs. From what was gathered during the survey it appeared that workers run out of lunch money midmonth, so the customers will have meal accounts in order to make the process efficient and effective, where by the customer will make an order for the whole month, and only pay month end. That way one is guaranteed to have a meal even when they have run out of cash during the month. APROACH The learning launch was the most appropriate tool for this problem, but we have noticed that testing with more organizations could yield better results or more accurate information than just using two. A proper review of the insight gained through the meal test and survey should be used strategically in order to achieve the customer needs.
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1,753
Instructions Select one of the four design thinking tools presented in the course (listed below) that you are interested in applying to a challenge of your choice. Your completed reflection should be written in English and be between five and ten paragraphs in length. Tools: Visualization (Module 1), Storytelling (Module 2), Mind Mapping (Module 3) or Learning Launch (Module 4). Elements: ✓ Challenge: Describe your challenge, including all relevant information. ✓ Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your challenge -- including any appropriate video lecture references). ✓ Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool was applied effectively or ineffectively). ✓ Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight affected your thinking about the challenge and about design thinking more broadly). ✓ Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one - - and the reason(s) why. ------------------------------------------ My Submission Andreia Rodrigues, October 9, 2017 Storytelling to Show Gaps in Our Customer Application Journey. Challenge I am a Process Improvement Manager in a company that provides fuel credit cards. Our team's mission is to digitally transform our customers' journey; specifically, the current online path that our prospects experience to apply for our cards. (Challenge) The problem that our leader presented was: “30% of our customers apply for a fuel card online, but they are not making any transactions after they receive the card”. Our leader asked us to improve the customer’s usage, to increase the number of transactions by 10%, and consequently, revenue. Also, our leader gave us 2 weeks to present a problem statement with solutions and recommendations. Selection (Why) Our team has already gone through several different tools to try to explain to our leaders our complex customer journey. We tried PowerPoint presentations, data analysis slides and even meetings for deep discussions. None of these techniques applied so far has been able to make our leaders understand the problem. (What is it) So, since Storytelling is a tool that takes the listener along on the human being journey and creates empathy, we decided to implement this tool in this project so we can create a vivid experience. Application We spent the first week doing the first steps of the Design Thinking process, at the what is phase. After doing our own research, analyzing the data, reaching out to the customers who don’t use the cards and asking their feedback; we found out that these customers were very frustrated with the entire customer application process. After hearing all their stories, we could synthesize every single journey into a single fictional one, recreating this experience using one of the personas we have identified. So, we scheduled a meeting with all leaders, and we started this meeting introducing them to our persona, and this persona’s fictional business and fictional intention. Then, we opened our projector, sharing one of our laptop screens, and we started simulating the persona’s feelings at each step of our process. First, we did a simple research on Google “fuel cards”, then the persona landed into our company’s website, then the persona followed the instructions on our website to apply for a fuel card. At each step, we shared with our leaders the feelings and thoughts of this persona, the expectations and how we failed or succeed to complete these expectations. Insight After our presentation, at the end of the simulated application process, we knew how effective this storytelling had been. Using the storytelling empathy, we could make our leaders finally understand the customer’s perspective at each step, and possible questions that our customers can have during our process. More importantly, how we failed overall to meet our persona’s expectations. Because of this tool and this meeting, our company now improved our vision, mission and goals for 2022. Approach Next time, we will spend more time with our customers, listening carefully to their feedback and broaden our scope. We will do a project not only for those 30% of our customer, but for 100% of our customer, and how to better serve them. Using storytelling I am sure we now have a better tool to use with our leaders and share our recommendations.
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1,758
VISUALIZATION TO TRANSFORM LIVES Diana Alfonso – Engineer/Researcher Colombia Challenge I work in a huge research program in my country, Colombia, regarding the development of renewable energy to be used in the country by 2030. The program is divided in ten different projects, I collaborate as a researcher in one of the projects that is related to the costumer challenges within the adoption of these new technologies we are researching. We as researchers, tend to be very quantitative so we first started with a marketplace research and used only tools that were entirely related to the data we had and, because our team is mostly compounded with engineers, they were oddly satisfied with the results of this first outlook of the market. Yet, here is the challenge: The technologies that are being developed are (because many scientific reasons) being designed to be used in country’s poorest zones, tending also to transform lives and environments, so in the first marketplace research we did, we found that the new technologies were indeed going to help this poor regions (quantitatively). But, there’s a deeper challenge we didn’t notice: we didn’t really know our costumer, we didn’t gave a deep thought about the fact that we were going to disrupt many communities way of living that have had almost none contact with technology at all, and that they weren’t going be able to use it or even understand it once they were installing it. So, we needed to study our market and costumer in a deeper way, but this time using a different approach. Selection This time, the objective was to get to know our customers and help them get an insight on what is coming in their communities. We chose to use visualization, not as a tool to represent what we wanted the community to do with the technology but rather to explain to them and see how they imagined and reflected in the things we wanted to do. Since I learnt about it, I have always thought that visualization is a very powerful tool mostly in a co-creation processes because both the company and the client must have the same visualization of the product so they can both achieve their goals and satisfy their needs. But I think in this case, co-creation is not about a product but instead about building an image together. We get to know our customer, how they see themselves in these coming changes and everything that comes along, and they get to understand the technologies and the way they are going to change their lives. Application We set up an interdisciplinary team to decide which communities we were going to visit and how we were going to do it. We decided to make a social workshop. At first, there was interaction between social workers and the community and then the engineers prepared an intervention when they explained very easily the concept of energy and all the changes the government was going to start bringing to these zones. At this point, we proceeded with the greater part of the workshop with was direct work with the community, we gave material so they could express creatively how they see themselves and how they thought this was going to change their lives. The participation varied from children to older people and the acceptation was very positive. Visualization was very helpful in both sides, we as engineers learned a lot about all the communities we visited and researched our marketplace in a way we were not used. This stage took us about three months to visit and work with communities and then other months getting deeper into the results and constructing something very positive about our new market research. Insight We gained a lot of insights. Most importantly, we discovered that people in the communities see this project very positively, first because they feel back up from the government and also because through renewable energies we are going to be able to give them some dignity, starting by something as basic as drinkable water. Also, we learned a lot about the things we needed to help them adapt into this new life. I cannot really write about our research results because they are in a publication process. Yet, I really want to say that Design Thinking tools and approach in general is the most valuable thing I have learned in the last few years, because our mindset is always about data and as engineers changing our fixed mindset to a learning mindset brings so much new information and so many ways to understand the context of our work. Approach I would not really change anything from our approach and if we were to repeat this activity, I would use the same tools because the findings were amazing. You could say that qualitative and mixed research has always existed, and it is true, however you can access to a much deeper and innovative insights by using design thinking tools.
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1,763
Design Thinking Course – Final Assignment - Visualization Tool – Learning Launch. Imtiyaz. Challenge I’m a member of the Digital Department of an international Company and my new challenge is to implement a new tool in the Operations Department to improve the provider assignment processes of their activity. The scope of the project consist in automatize the selection and assignment of the providers of all the claims opened in the system. Agents (primary users) often have problems with the IT tools because a lack of training or because they were not involved in the building of the tool or understand the real benefit of it. The project duration is estimated in 3 months and it includes the training session for all the stakeholders (agents and providers). Selection We’ve decided to use visualization tools, starting with workflows to summarize the activity of the assignment to jump to journey map and walkthrough to try the learning launch tool and cover the main ressistances of the teams to the new it tools implemented in their activities. Application During the first two weeks we organize our first meetings we organize with agents and providers to try to understand the high level process and depict it into basic workflows to ensure the activity was clear. After this sessions we spend 2 weeks to organize tours in the agents and providers offices to see how is the daily activity and how their interact with the current tools. Once the activity is clear, we went more in detail and we organize face to face meeting with the agents and providers to see how they manage their tasks, how they tackle their problems and how they feel with the existing tools. After that we present a journey map that represents their daily activity with the tasks, problems and priorities in different scenarios to receive their feedback and test our hypothesis. The second month is centered in the build of the app and to present to the users wireframes of the application as well as walkthrough of the navigation to ensure that all the activities, tasks and suggestions are accomplished. Insight By applying this methodology both users (agents and providers) understood better their activity and the benefits of implementing the new tool. It also provide them a wide vision of the whole business and understand the problems of the others allowing a more empathic behaviour between them. It also provide them a more sense of collaboration and satisfaction after presenting during the last meetings the prototypes and the final solution to the rest of the stakeholders and they started to think on how they can improve it. Approach Next time I would like to improve the organization of the interviews (with online solutions) to increase the exploration involve more people in the co creation of solution that is key to transform the activities and the organizations.
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1,769
Design Thinking for Innovation Final Assignment Made by: Mario Markovic Learning Launch Challenge: I am working I data analytic company as product manager. Due to the fact that we are monetizing datasets we are always trying to find new ways of monetizing existing assets. However, the main plan is to develop something that can be scalable internally as a products/ service but also a solution that can be scalable externally. One of our services is lead list/ b2b selection services that provide our clients an exact list of potential clients to contact. In a default way these lists are provided as hard copy lists in excel or some other legacy format. We wanted to make one step further in our offer and provide to our clients not only list of potential clients but also offer them a full-service product with capabilities to contact their potential clients, online, contact them at social networks such as Facebook and LinkedIn. Selections: We decided to focus on that project for 4 weeks. We gathered a small team of people coming from different departments (sales, IT, tech, product, customer care finance). We decided to go with learning launch in order to get quick responses from the market/ clients. We wanted to ran this project as agile process knowing that our main hypothesis -“Clients want to have capability for micro targeting of their niche potential clients at social networks“ need to be verified. We wanted to prove each step in our product delivery process in order to spent time and resources in a good and meaningful way. Application: We divided our launch process into several iterations that are following Agile Manifesto. Each iteration was limited to 1-week period of time. In 1st iteration we described in details existing situation in the market, needs from our potential clients and options in front of them. To confirm these conclusions our sales team member organized several meetings with clients and gathered their insights and feedbacks. In the 2nd iteration we focused on insights that we got from clients and we started detailing our concrete offer and added value that we will provide by our solution. Team members from tech and IT departments were keeping us inside possible framework while sales once more took our final work and bring it in front of clients. That second approach toward potential clients result in getting concrete feedback about solution, adjustments that are needed, about also by doing that we got some test customers who were willing to try our solution in practice. During 3th iteration we prepared 1st prototype of our solution that was ready for using by our test customers. For feedback gathering tool we used online survey and 1:1 questionnaire at the end of test period while public recommendation and renewal of the service was some kind of final “test” for providing added value to our customer. Insights: By applying Learning Launch tool, we managed to divide our project into small and testable segments and each of these segments was crucial for deciding if we will proceed with our product development process. Feedbacks and insights that were gathered in continuous way helped us to be Agile and adjust our hypothesis to serve our clients in best way. Although we confirmed our starting hypothesis, we faced many small but very important adaptation how our solution is executing and how our clients are using it. Approach: This approach is very useful in product development processes because it puts clients as a main stakeholder from the scratch. Having team members with different backgrounds in the same team provides a good variety of understanding and thinking about same solution. Each of team members brought useful knowledge into the team. Lack of prior knowledge is also very important element because it brings you back to discuss some starting points that re maybe already wrong. Organization: The team was organized as task force in which all team members were having same level position. We established channels for convenient and easy communication between us while all materials were shared inside team. Each day we had an online meeting (scrum) to check if we are all at track or we should support some parts of the process in better, stronger way. This project was out of focus for the rest of the company and during the whole period of time no reporting toward high management was needed or executed.
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1,790
My Assignment - Reflection – Visualization Name : Shirley Medina Company: Applied Materials Inc. Challenge & Selection: As soon as I receive a client request, I start thinking how to approach it. I ask questions over the telephonic discussion or mail to the client to help me visualize exactly what is required. Then I sit down to understand the requirement and identify possible solutions to the requirement of the stakeholder. The challenge is to understand and give them what they want, keeping aside what we know. My stakeholders are mostly automobile dealers and sales promoters for their product. I help them build a marketing creative. I interpret their words and thoughts into illustrations and images to help in their services which will be later delivered to their customer. I also suggest them opportunities for improvements or solutions. This project was about Customer journey through a supermarket. How he can use a single Contactless credit card for charging his car when parked at the parking lot, at the supermarket premise and how he can use the same card to do his shopping all at the same time, easily cutting downtime. Earlier which was 10 steps process and by using 2 separate cards can now be transformed to a single card and 4 easy steps process with the new customer card. Application: I usually begin with a draft sketch with a simple pen on a paper. Firstly, to make it clear to myself. I redraw if required, I change my ideas if required. Sketching can be used for capturing exploring thoughts, ideas and then sharing the idea too. To avoid any communication gaps and understanding gaps which possibly can rise due to inter-cultural upbringings, can be sorted by using sketching the prototypes. Prototypes are an effective way to make our ideas flexible and ensuring the idea is communicated effectively. If there are some gaps, I reapproach the stakeholders via mail or scheduling a second call with them. I share the rough draft and discuss my ideas with them. Then i create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group or individual stakeholder [ point of contact]. Most of the times, more ideas prop up from the stake holders after they visually see the idea on paper. The final version of graphic is either created using Adobe illustrator or power point as per their requirement. Adobe illustrator is used in case it goes for print. Power point or illustrator or photoshop is used in case of media/laptop. For a better fine tuning, peer review and discussion within my team members is done before the final product is shared with the stakeholder. I incorporate any constructive ideas from my peers to produce the best version to the stakeholder. Insight & Approach: How does the above help me is, by to-and-fro discussion with stake holders and with my peer team members. The design gets perfect implementation for all their problem/solutions The draft graphic gives the stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential requirement or problems. While they could create the graphic from a blank slate in a collaborative manner, starting with a draft sketch starts the conversation for them. They can quickly identify where they are in the graphic – or if they are missing any points – and can more quickly forward, gain new insights about the product between key entities instead of taking time to identify them. The use of visualization activity as a starting point for a series of design thinking activities helps share most valuable ideas, aspects, insights and learning. Then the revised graphic that incorporates their combined feedback can serve as a reference tool to create the PERFECT solution to the stakeholder.
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1,795
Craig Gonzalez Design Thinking for Innovation Mind Mapping for Product Planning Challenge & Selection As part of my role, I am a business analyst who works very closely with the Product Owners in my organisation and our customers are large corporates or big banks from across the world. A large part of product lines which our customers consume will have 80% core product features which are globally common and 20% is either customisation per geography or any other specific regional compliance obligations. Other than rolling out new features into our core product globally, we keep on updating the customisation layer also. Whenever we get into discussions with our customers, there are variety of issues which are brought on to the table by them which could be either in the core product or the customised layer and we will have to collate all of those and analyse the commonality between them and pick the items which qualify for enhancements, bug fixing and new features on the core product and how it will impact the global customer base, which in fact is the trickiest part. Now, it is not always the same problem which the customers bring forward and the result of fixing for one could result in creating a new problem for another customer who was unaffected earlier. Therefore, in order to resolve this efficiently and effectively I have been making use of mind mapping concept with the help of some real-life tools e.g. XMind. I find mind mapping as very powerful as it looks for patterns and insights which comes really handy when there is variety of data and stakeholders in the mix. It becomes very handy from my job perspective as if I relay it back to the course would be the ‘What If’ phase. It helps me a lot in getting the stakeholders engaged and also help them understanding my process with respect to other customers who are contesting to get a change agreed and get rolled into the product roadmap. Application I normally start the process by collating all the known data from the Product Owners and business customers into one repository with an end goal clear to align the organisational goals and the customer goals and agree a product goal by understanding the current reality. I usually club the participants into teams based on the geographical synergies and take them to the design challenge in order to collectively identify the design criteria. In some cases, we have clubbed the customers into teams based on who has requested a similar feature or where the impact is on a similar component. This helped in streamlining the discussions when I go to the stage of drawing the mind maps and to connect the concepts to one another or to construct the synergies between the features which becomes very critical towards the end when we move towards aligning the organisational goals along with customer goals and make commitment to what can be delivered during the product increment. The representation of my mind comes out into play along with the customers to shape the representation to something which is extremely relatable to everyone and easy to agree for conclusion. I usually begin with a set template, selecting the area which has enough white board space around. I hand the sticky notes to the stakeholders and do not split them into groups in the beginning of the session. I will bring the complete backlog up for everyone’s review which will contain all the items raised by either the stakeholders or the product owners or the business units within the company and any of the known bug fixes which we are aware off across the product line and mark each of the line items to if it belongs to the product core or the product customisation. As we go along, I give first few minutes to briefly touch base each item and the later 30 mins for each customer to do a self-assessment of prioritisation of the line items from top to bottom before the stakeholders are clubbed based on the synergies of their asks which helps in clustering and bundling the backlog to realign the priority of items but this time it will be a collective exercise as compared to self-assessment of the individuals. The mind map of the backlog is drawn (using XMinds in my case most of the times digitally and presented along with white board) with the agreed features connected as clusters and agreed priorities marked Craig Gonzalez Design Thinking for Innovation along with the key open questions called out to them as part of the exercise. It helps in identifying the design criteria collectively which also is helpful towards the end of the exercise to wrap up backlog which is prioritised for the current product increment and ticks the box for the ‘What Is’ state with the design criteria conditions becoming clear for what the possible solution will/can be. In most of the instances, this exercise does not get concluded in one session/day, it goes beyond that mostly as there is a lot of discussion in getting to understand each other’s perspectives and strike commonality and to move to the final state where things can be agreed as a group. Insight From my experience of conducting a backlog planning in this fashion a few times, and by extensively using Mind Mapping exercises and tools during these meetings, what I have learnt is that it helps in achieving the end goal in a more efficient way and also helps the stakeholders involved reach to the same level of understanding as a group. It crystallised the prioritisation aspect for everyone involved when we split them into the groups of synergies and from chats between them they were able to agree on the common priority levels for the features which were of common impact and it was easier for the stakeholders to discard their self-assessment priority. Approach From what I learned from the lessons from this course, the overall approach here from mind maps perspective is to agree the design criteria as design criteria is the actual transition from what is to what if stage. Therefore, from approach point of view I will give more emphasis on the concept of design criteria and try to explain this fundament to the stakeholders. In most cases, stakeholders would come from various aspects of the Business & IT pipelines, hence, to start with, not everyone aligns to the idea of mind mapping and design criteria immediately. I would continue to use the approach of self-assessment of prioritisation at individual level, and then grouping the stakeholders to give a group priority as that has helped me a lot in achieving the goal of completing this stage so the next stage of definition of solution can be started. Based on what I learned from the course, I will try to collaborate visualisation and mind mapping as I felt that there is great potential to conduct an even more effective and efficient stakeholder meeting if there is visualisation involved in terms of some demos of what the feature will result like in form of a strawman. To agree the design criteria with visual thinking can be an efficient tool.
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4 Courses Write Professional Emails in English Speak English Professionally: In Person, Online & On the Phone Build Your Professional ePortfolio in English Take Your English Communication Skills to the Next Level Marcos Williams, M.A., Maria Williams, M.A.T., Maria Williams, M.S., Marcos Williams, Ph.D. 04/29/2020 Neha Sharma has successfully completed the online, non-credit Specialization Improve Your English Communication Skills This Specialization helps you improve your professional communication in English for successful business interactions. Each course focuses on a particular area of communication in English: writing emails, speaking at meetings and interviews, giving presentations, and networking online. Whether you want to communicate to potential employers, employees, partners or clients, better English communication can help you achieve your language and professional goals. The Capstone will focus especially on making those important connections to take your career or business to the next level. Make yourself more competitive by improving your English through this Specialization: Improve Your English Communication Skills. The online specialization named in this certificate may draw on material from courses taught on-campus, but the included courses are not equivalent to on-campus courses. Participation in this online specialization does not constitute enrollment at this university. This certificate does not confer a University grade, course credit or degree, and it does not verify the identity of the learner. Verify this certificate at: http://www.burns-lopez.com/categories/appabout.asp
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Ilir Ahmed Profesor de Lengua y literatura (Chile) Challenge: Avoid dropout in adult education in pandemic contexts Lead and manage awareness of the importance of education [EPJA: Education for Youth and Adults] for the human person as a tool, toolbox for encounters, interrelation of complex systems, as well as to learn to observe and self-analyze crises as opportunities . The human spiral of conscious leadership is required, and effective, in the first place: a) to analyze the human condition of students in contexts of education for youth and adults b) To understand the interpretation of their perception and vision of obstacles to carry out and / or achieve their goals or objectives in their life projects, as well as c) Lead and Lead and manage awareness about the importance of education as a toolbox so that they can achieve optimal and effective levels of autonomy for the exercise of outreach, realization and development of goals and objectives in their vital projects. The reality observed from the inside, as well as from the outside, proposes a diversity and variability of constants, which, however, converge in principles that must request human leadership, clearly in its consistency, as well as in the procedure to adapt the circumstances required in the educational environment of a person in and through all stages, and in the multiplicity of interconnections and interrelationships between traditional intelligence and the emotional intelligence of students. The distance between what is analyzed and what is expected converge in the conjunction of conscience, clarity, and empirical moral judgment of the student's objectivism about his academic work as obtaining, apprehension of abilities, capacities and skills for life. His own Life Project. This gives meaning and the distance is narrowed or canceled. The etymology of the moral word [origin] comes from the Latin mōris> mores, moris, dwell, be, live, ways of living, which means customs, conventions [agreements]. This is what constitutes, or is constitutive [that makes coexistence, coexistence possible]. It is the moral originality of the West. If we look objectively at constitutional morality: it is operative according to the margins of each nation, each culture in macro and micro mode. Within each of which there is a gradation, which can be called a scale of values. In the Ancient Greek Culture, for example, it was the areté, which consists of "the development of excellence". This within each role, field, occupation, for example: if a person is a carpenter, he should be the best carpenter for himself and then be the best with others, let us reiterate: the best within his own discipline; in the case of a person as such, it would be to be better every day. This is what perfects man, the initiatory domain over himself, over his own abilities, abilities, skills, to proceed from perfectibility, expand them, improve them, polish them, develop them. From what is given, one could question, everything is from the individual who must and can be created. In order to achieve an improvement in itself. Now if we carry out an analysis in analogy of the notions, devices, structures, forms, types and degrees, for example, in the Olympic Games, this is what these events point us: in them it meets and is established by measuring rigorous values , discipline [training], Wisdom and prudence. Discipline [perseverance, method, focus, concentration] At the Olympic Games the best is sought in an area of sport. Morality also in this space of application is based on: an [ethical] morality for oneself, as well as for the country, for the State, for the city. Moral. Ilir Ahmed Profesor de Lengua y literatura (Chile) Values scales are in meaning of what is called gravitas [gravity] what constitutes, is rooted in the Real, and as far as possible of the verifiable through the facts. Therefore, do not sublimate yourself, evade in chimeras, illusions or dreams, and replicate the responsibility or guilt in third parties, keep your feet on the ground, that is, establish a serenity of the crises. Controlling fears and panics, the good citizen is one who knows how to control his own crises, keep himself worthy. So as not to affect others. In the case of the Germanics, the creators of Western Europe have in relation the German troue ([Troietroye]) with this I mean the (fidelity or loyalty to someone, oneself, the chief battle leader) No allow the leader to fall into the hands of enemies during a battle. Do things well in every circumstance. Associate by analogy also Priam's journey in search of the body of his son Hector, to the place where Achilles was, who had taken him pulling the carriage after he defeated him. In other words, do not allow or act with treason. Because values are in it. Live with values, knowledge, to know how to live well. Selection: Maintain the number of students and reduce dropouts. Constantly motivate, diagnose through dialogue and real, true and sincere grammatical encounter, the problems exposed by the students. Clarify and structure awareness, through individual and collective identification and interest in the educational field. Cooperate, provide advice on existential, vital, social, economic issues and moral redefinition of attitudes towards events and cases that arise as an obstacle to the learning or deployment of the human person. Use of Social Networks: Facebook, WhatsApp, Instagram, Blogs, Zoom (Video conferences) Application: Direct contact, so that they can understand the value and appreciation that is possessed of them as students and as a human person. Facebook: Creation of groups and dissemination of educational videos WhatsApp: direct contact, solution of queries through the creation of groups, group talks Instagram: Familiarity and narrowing of gaps between student teacher. Link with the environment. Generation of Union, cooperation. Blogs: Texts and optimistic readings and self-help, as well as the subject in question with moral edification. Zoom (Video conferences) Talks and classes to the group, to show the school community and its continuity. Knowledge: Informal leadership: As a person, a human being, observing the Other as similar in interactions, treatment, the approach to certain topics, including focus on life. Ilir Ahmed Profesor de Lengua y literatura (Chile) Formal leadership: Professor of the area, of the subjects taught. Professor in teaching, in discovery, in the guide so that students, people can achieve autonomy, identify its limitations, observe obstacles such as evidence of persistence and restructuring of strategic management. Objectivism: Observe reality by analogy (de facto objective reality analysis) to find the most empirical facts. Relativism: explaining the possibility of progress, human development naturally, without knowledge is incongruous. Pointing, you know why you know, because you know it (you don't check it. It is because you justify that you are different, and blindly believe in a belief without authenticating the origin or basis of your own judgment) Emotivism: Opinions are only spontaneous reactions and thinks that these judgments are definitive, absolute and total, due to the spontaneity of emotion. Radicality is not right. Focus: Modifiability of ideologies of limitation of capacities, abilities and ways of thinking. Ideology is understood as the gathering of ideas in a person's mind, that conjunction of ideas, addition, opposition, adversative, juxtaposition (the meeting) establishes their perception and construct of mental reality, their convictions and margins of their development and even of their aspirations. This meeting is formed by convergence from different, diverse and variable sources or sources. The base is called culture (family, neighborhood, society etc), it is the operating platform of individuals, people, societies. The family makes up
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1,810
PEER-GRADED ASSIGNMENT: REFLECTION DESIGN THINKING FOR INNOVATION. BY: Shailesh Jain 1. Challenge: I am the general manager of a Music Record Label in Colombia. Our company has one of the largest independent music catalogs in Latin America. Technological and cultural changes have made people consume music digitally through mobile applications such as Spotify, Deezer, Apple Music, etc. The sale of physical formats such as vinyl records and compact discs has fallen to almost nothing. However, there is a musical product that we want to keep as tangible, it is the "14 Dancing Cannon shots". This is a compilation of the best musical themes during the year. This music compilation is highly expected in the December season because they represent the arrival of the end of the year holidays. The challenge then is: Can the product be released in a different physical format from CDs and vinyl records and at the same time incorporating a technological development that also induces consumption on digital music platforms? 2. Selection: The chosen tool was Visualization. Since it was about making a creative proposal of a musical format different from the traditional ones, it was important for the communication that there be a non-verbal description of what the people involved in the process wanted to express. As Lorena Hidalgo explains in the video. it tries to awaken parts of our mind in which We relate the images with our ideas, the creative part and artistic talent to improve, not only the generation of new own perspectives, but also facilitate communication with peers. So this was a requirement communicated to all project participants. 3. Application: In order to generate a more effective integration between the different departments of the company, an integration that has been affected by working at home due to the COVID 19 epidemic, several work teams were made in order to make a proposal. . For this, a methodology based on the PAGES tool (Acronym for Parts, Actions, Goals, Events and Self Concept) was proposed. This methodology is well described in the course. In order for everyone to know this tool, I gave them an introductory lecture and gave them examples of how to use it. The departments that participated were: Marketing Department, Artistic Department, Sales Department, Children's content department, IT and technology department. They were given a week to think and use visualization resources in order to present the proposal. After all the teams presented their ideas, each of them chose a representative. With these representatives, a "super team" was created in order to take the best of each of the proposals and make a final proposal, which would be presented for adjustments to all the participants jointly. 4. Insight: The results were surprising, even though each department inevitably biased its concepts according to their expertise, at the end an idea was reached in which everyone felt represented. The fact of presenting the proposal graphically led each team to look for ways to communicate, either by extracting images from the Internet, some with freehand drawings, etc. that allowed a better communication that could be assimilated by people of different types of knowledge. Since the challenge consisted in thinking “out of the box” there was a lot of freedom and risk in the approaches, some of them quite “flown” Managers always have a certain prevention in giving too much participation, because sometimes actions and processes must be carried out with some rigidity to fulfill the mission entrusted by the shareholders who own the company. From this “democratic” exercise there was a feeling of empowerment and greater belonging on the part of the employees. Furthermore, the contribution from different areas was effectively reflected in the richness of the result. To illustrate a bit the result of the exercise, I attach these images that represent the resulting proposal and that was developed in the final session. 5. Approach: For certain projects that involve innovation and creativity, it is important that each person in key departments of the company get involved with the ideas because, from their own perspectives, there are aspects that must be considered and that give more security in the success of a project. Since we are a small company in number of employees, practically all of them were involved in the exercise and this led to continued interest in the development of this product, which by the way, is not finished yet. It is expected that it is released in October 2021. In future developments there will be a more participatory and “democratic” approach to obtain this type of unexpected but innovative results.
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1,814
Rustic Mango: Company General Use Waliur Aslam – Initiating Data Helpdesk desk group Reflection – Storytelling Challenge & Selection Storytelling is a great tool that I use it in my work. I work with Educatools, Exploration Data Management division, Data Manager, and Group leader of Data Helpdesk. Many of them have a challenge to control on the requests that we receive it from Exploration Organizations which has multiple divisions and departments. I spend a lot of time to see how I can serve and support the team to handle the remedy tickets. When I work with other groups, we share fact stories for different reasons. Often they're interested to share stories to see how we can improve our life to improve the business. I have a story about using storytelling. In working with different entities, the group tried to meet and explain about the situations that we are face it in the daily bases. The upper management assigned the SME’s from each departments and division to measure the situation and report the minutes to improve the business. Insight & Approach We listed all the comments and the feedback and we came back to our division to discover how we can resolve the situation. We worked with the Computer Center which is the focal contact and the focal point to serve all the exploration organizations, we initiate an alias email that can the employees send their requests and the data Helpdesk group will handle it and record it to be dispatch to the members in the division and resolve the remedy ticket in proper way and reduce the resolution time to resolve it. After we implement this role and deployed it in a simple we tool to be reported the daily outstanding remedy tickets. The assignee can consider and following up to their remedy tickets and they can be able to change the status for each single ticket from assigned to in-progress and the requester will be notified that his/her request is under process. This course made me see this as a tool in a new way. When I've done it before it was really "ad hoc," but now I can prepare ahead and think of stories that will assist me in presenting my ideas and best illuminate them. I have a design background, but I ended up as an entrepreneur in business. I had no idea this would ever be considered an asset, but I am so very grateful that it is!
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1,817
Reflection – Learning Launch Mike Montenegro – INDIAN INSTITUTE OF ENGINEERING SCIENCE AND TECHNOLOGY – U.C.I. San Jose, Costa Rica. Sep. 2019 Challenge After 35 years working as a director of different companies in the touristic sector, just over 10 years ago I established my own consulting firm specialized in tourism planning and development. Regularly most of my clients are governmental organizations, international cooperation agencies, and sometimes banks and financial institutions looking for assistance for their creditors to transform their business ventures into formally structured companies. One of the most outstanding characteristics of entrepreneurs, is their intuition and determination to develop a business based on a great idea. Therefore, often in the process of improving and structuring the businesses they have developed, is influenced not by a desire to validate a business plan that assures sustainability, but by the impulse to prove that they are right in the way they manage their company, as Professor Ed Hesse quoted. Selection Analyzing the “Learning Launch” process, I have found it an interesting tool to be used as the methodology to work with these entrepreneur, giving them a tool that tests their intuition and guiding them into a systemic process of innovation. Reducing the risks associated in making a business plan based on intuition, or trial and error. Application To implement the process of "Learning Launch" into my work, I have developed a methodological scheme or procedure for the entrepreneurs to achieve the systematization and transformation of their businesses and productive processes. This process is a requisite established by banks or investors to finance the entrepreneur’s expansion plans. Therefore, the procedure includes aspects as fundamental as the creation of a brand for the business and marketing image, up to the adoption of new operation and production methods that assures efficiency and sustainability. All this resulting in significant innovations in the way things have usually been done, and where precisely intuition and assumptions confront the truth. The use of the “Learning Launch” process allows to support assumptions with real data by testing the intended changes to the operational, productive and marketing models, on businesses that are underway, by finding the disconfirming facts that could jeopardize the proposed transformation. Insight & Approach Getting to know in detail the "Learning Launch" process and its methodology has allowed me to adopt a very valuable tool to improve the way we work with entrepreneurs helping them to transform their business ventures based on good idea into prosperous and sustainable companies, that can be able to obtain financing. The implementation of this methodology is particularly useful, as Kurt Coskun stated, it is not a smart move jumping directly from an idea to a business plan. The financial projections can be based on assumptions that do not necessarily relate to the needs of the target clientele. Particularly, when it comes to turning a venture into a company and where the actual clients are satisfied with what they are receiving. The process improvements can produce changes that may affect current customers, putting at risk the change fundamental aspects of the success that the entrepreneur has had so far. Therefore “innovation must come from tests… and we should do test and learn”.
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1,824
The Adventure Project Allow me as a banker being a member of one of the most successful operational teams in the banking sector, to share my own digital initiative idea "Adventure project". My journey in the bank, as a head teller and a front liner enabled me for better understanding of the customer journey, giving me the opportunity to come up with digital innovative solutions. Starting in 2017 after leading a team consisting of 7 employees in Sanstefano Br. one of the most crowded branches and being one of the top three branches specified for tuition fees payment for educational entities and universities and other schools in Alexandria region. Despite, the huge stress we have been through and the large number of operational transaction that had been executed on daily basis all over the year. Behind every obstacle lies a hidden opportunity. The huge number of transactions executed to serve Non-bank customers specially youth segment had negatively affect the AVG “Average waiting time” and may cause customer dissatisfaction for banked and unbanked customers. Therefore, I decided to take the advantage of such challenge and to go digital by coming up with new innovative idea to migrate the traditional payments & fees to be done through our digital channels, offering an exceptional digital experience " being more efficient, quicker and cheaper" through our digital channels such as "Wallet, Internet banking, ATM as well as the Mob App” offered to our bank customer and non- bank customers, hence gaining their satisfaction and grabbing new to bank customers. This will identify addition more opportunities for new products launch such as educational loan and new type of accounts & services specifically tailored for the Youth segment being the main source of NTB and Big Data. During the mentioned period, the top management trend direction was and is always about the importance of the team work and going digital. So I chose two of my talented colleagues, where we were working together in order to collaborate on working on my Adventure idea. We held several meetings after working hours inside and outside the bank to start implementing this idea on the real world ground. These meetings were held for more than 3 months almost on daily basis. In the beginning, they were anxious about the outcome, told me it's very risky and asked for the reason of choosing them specifically. My answer was I can see the talent and the dedication in both of you and we can do it together. And it's not a risk it's an Adventure From this point, the Adventure name had been popped into my mind. This idea is basically offered for youth segment cooping their behavioral life style, who are used to travel abroad, saving their time and effort by re-generating their banking journey where everything can be done by a click through our online channels using their mobile phones. I told my colleagues that I am sure that we are going to hit a huge success specially working in a bank considered to be the pioneer in digitalization and diversification through leveraging the transformation process from cash to digital channels We divided the team roles, one was responsible for the project financial figures studies specifically the project P&L “Profit and loss” studies. The other colleague was mainly responsible for the idea presentation, illustration and visualization. And Finally, I was mainly responsible for the innovation part and the optimum implementation's practices. We succeeded to deliver our Adventure idea, which had been recognized by several motivational mail from business, operation team as well as the top management for presenting such successful idea. We were very glad, by the recognition we received “Bank Super star" it is a recognition awarded by the top management for those who made difference in the bank, facilitating the customer journey. Moreover, we felt the glory when our idea had been successfully implemented, and all the bank clients and non-bank clients started to go digital and showed satisfaction and gratitude to this new innovation that enabled for more time and effort saving resulting to an increase in new to bank customers number within 6 months from the idea implementation. Presented by: Muhammad Seif
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2,054
Page 1 1/24/2016 Design Thinking Course Challenge and Selection I selected Mind Mapping (Module 3) to develop a strategic vision, stimulate ideas, track socio-cultural patterns and invisible connections, gain deep human centered insight and detect the emotional needs of our audience to find a common thread between all the different elements and activities proposed during the event, through mind mapping we are looking to find solutions to enhance the atmosphere, the culinary experience and the workshops proposed through out the event compared to the last 2 editions that took place in Casablanca, Morocco during late fall season of 2014 and 2015. Our challenge is to integrate a healthy vegetarian lifestyle in the community, build bridges between our audience and the local organic farmers, yoga and music instructors around a healthy meal with special flavors and recipes, while keeping in mind that Moroccans used to eat very little meat and had a wider choice of vegetarian dishes today eating meat is a lifestyle that leads to many diseases and environmental issues but has increased significantly in the last 50 years, due to fear of malnutrition, desertification of the land (Desert), the need for survival, however today, it is a sign of wealth, power and belonging to a higher social class. Application Along with other stakeholders, we each drew a mind map based on the 4 main elements (Music/ Vegetarian cuisine/ Workshops/ Cultural Exchange) while relying on existing data, resources and feedback from our audience to guide us through out the process. After brainstorming comparing and the results, i clustered similar ideas and emotions to one large mind map (Attached below) keeping in mind the challenge that we are facing, to help us generate a storyboard with keywords, shuffling them together, combining ideas, gave us a deeper perspective and seeing the big picture and the connection or common thread between the different 4 poles of the event, visually stimulated by creative thoughts to help better understand our challenge and develop a rich and cultural event, gathering different ages, social background, gender, cultural, and ethnicities as one community. Insight & Approach We are getting deep insights in getting to know our audience and their needs, it has allowed us to focus on the most engaging activities and ideas, drawing connections and combining ideas, getting to the core and the heart of the problem while consistently reminding our selves of the challenge to no drift too far from away from the question, this has helped develop a design criteria before moving to the possibilities which lead us to Page 2 1/24/2016 innovative ideas and concepts for a menu, line-up, flyer, decoration, ambiance that will be appealing to everyone who is looking for a new experience. This has helped inspire a menu from world cultures and culinary cuisines, and relative workshops to add that reflects the insight revealed through mind mapping, existing resources and data from previous editions, shedding light on the connections between vegetarian lifestyle and it’s impact on our community and the environment. Next time i will use mind mapping combined with storytelling or ethnography, to dig deeper in understanding the dynamics between different cultures, fine tune the transitions, and the sequence of our event, from the opening of the kitchen to the headlining act, take our audience on a journey to be remembered. Health is happiness, Love your health you forever live happy. Eating a healthy diet will support local farmers and family owned business. A balanced community is sustained by tolerance, love and respecting our differences. Mind Map – Reggae Soup – 2016 - Mohamed Mahmod
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2,058
Design Thinking for Innovation Learning Launch Reflection Ravneet Williams May 5, 2018 Challenge I have worked as a Senior Project Manager in the engineering and construction industry for over fifteen years. Most recently, my work has been managing large scale façade projects for skyscrapers and large- scale medical or commercial campuses. A typical project budget would average around $40M with a project duration of roughly eighteen months. The three key phases of a project would, in order, include 1) design engineering (where our engineers would turn the architect’s vision into hundreds of detail drawings), 2) production (where the detail drawings would be converted so the product could be fabricated and assembled at one of our production facilities), and 3) field installation (where the assembled product would be installed onto the building). A near constant that occurs once a project team has been assembled is that many of the team members across departments have not worked together before. Also, the mindset of individuals from each department is different simply because their job duties are vastly diverse. The monetary scale of a given project, the risk that comes with such a long project duration, and the possible issues within the project team makes, among many other things, the challenge of fostering and constantly improving efficient communication of the utmost importance. For this assignment, I am going to reflect on such a design thinking challenge I encountered while managing a 4- building biotech campus south of San Francisco, California. Selection After taking this course, I realized that I was using the “learning launch” tool on a regular basis. For the reflection I am going to describe a situation where I encountered an appreciable communication challenge at the forefront of a project. As conveyed in Week 4, particularly in Ed Hesse’s “Learning Launch Tool” video, a learning launch is essentially a quick-fire experiment performed when trying to flesh out “What Works?”. Application I held a series of weekly meetings that included a check-in meeting with key stakeholders from each of the three key departments. In this meeting we would attempt to identify and analyze the structure of the project and brainstorm solutions to further improve its process, as well as returns on team member commitments. After taking this course, I realized this was essentially an ongoing general analysis of “What Is?” and What If?” At one of the first of these meetings for the San Francisco project, I encountered a significant disconnect between project team members from each of the different key departments. I met with team members in private in order to figure out how to right the ship. It came to light that the disconnect was derived from the fact that the majority of project team members lacked knowledge about the other departments and how they operated. For example, the structural engineers had been working in their field for several years but had never visited a production facility or live construction site. I organized a quick experiment (what I now identify as a learning launch) in the form of a field trip for a group of the team’s engineers to visit a production facility as well as a live construction site the following week. I took great measures to carefully craft the event in a way I thought would be the most efficient and beneficial learning experience for all attendees. In particular, I made it a comprehensive “tour” with key staff from the department giving brief presentations on the ground followed by Q/A. Also, and perhaps most important, I organized dinner and social interaction so that the team members could become better acquainted. The response was overwhelmingly positive. I then crafted and organized a program of field trips where key players from each of the major sectors visited each other in rounds over a 3-month period. Insight In just three months, managers noticed an appreciable increase in efficiency of the project process, as well as an increase in the overall morale and empathy between departments. Empathy increased because team members from each department now better understood the mindset of the other (having seen their job duties in real-time) as well as the implications of their actions on the other. Morale spiked due to newly fashioned comradery amongst the project team after getting a chance to engage socially. This program of field trips was thereafter attempted on other projects with success. Minor difficulties encountered included (as is common in the business world): time and money. It is difficult to remove employees from their busy schedules. Also, there was no line item in the budget for these events and Corporate was unwilling to absorb the costs as overhead expenses – forcing me to draw from the sparse contingency line. However, I felt strongly that the new value brought to the project well out-weighed such difficulties. Approach Thinking back on this experience, some of tools learned in this course might have brought greater success to the program. The full adoption of the program at a company-wide level did not pan out as I would have liked. I wish I had more a formal recording of people’s experience to provide something tangible to corporate to further sell the program; perhaps something similar to what Marion Moore conveyed in the Week Three “Mind Mapping Tool” video, where people’s thoughts and reactions were well drawn out. In summary, I feel I determined “What Is?” and “What Wows?” in the bi-weekly meeting with “What Wows?” being determined in the first field trip experiment. “What Works?” ultimately did not pan out as the program was not determined scalable on a company-wide basis.
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2,061
Visualization Tool for explaining Legal concepts - Pushpalatha Bisht, Legal Designer & Lawyer Co-Founder & Lead, Business Operations Legal Design Arc Visualization Challenge & Selection Being a legal designer, we understand that law is complex and this slices it away from its effective application. As a legal designer I decided to use visualization as a tool to develop legal courses for the acts to help students better understand these concepts. I decided to use a storyboard to explain the Right to Information Act in India. This will help the students achieve a practical understanding of the concepts and help their future clients effectively. Application The following steps were taken by me to develop this storyboard: - 1. Deciding on the key elements required to make someone understand the Right to Education Act. This required consideration of the frequently asked questions regarding this act. 2. Then I started deciding on the best manner of describing these elements, experimented with characters, objects, icons, personifications to develop the flow. 3. Developed the elements like a woman who needed information regarding one of her job applications with a government department. 4. I then went on to decide the flow of the story and the application of the elements. 5. There were three things that had to be kept in mind while developing it first, the conceptual explanation of the Act; Second, the procedural understanding of the Act; Third the cases that are key to the Act. 6. Then I went on to develop a storyline to explain all the three things to students. 7. After I had the narration and the storyline with me I started to develop the visual depiction of the story. While developing the story I decided to include various stories and conversations where the main character (the woman) is trying to understand the process and how different people tell her how to follow the procedure, the different requirements for the Application and the various people who are responsible to make this information available to the applicant. The grievance redressal mechanism and the cases which have been key in deciding on the view of the courts. Insight & Approach While developing this storyboard what I understood was that: - 1. The viewpoints of each stakeholder will be different. Their questions and their experiences are motivated by their own requirements. 2. Therefore, the story needs to speak of the problems of each of them. The description cannot be standalone and should cater to all the stakeholders in the given scenarios. 3. The identification of problems will lead to an identification of the key characters/elements for the story. 4. The story needs to be immersive as it is a one sided conversation, the key concepts need to be understood by the students. 5. The importance of conveying effectively also requires a well-timed story which reveals step by step and does not overwhelm the reader with too much information at once.
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2,335
Desing Thinking Vizualitation Olga Alvarez Challenge: When I was in college finishing a technical course, I remember very well the exhibitions in which we had to present some information about, the teaching material that the teacher gave us. Many of those times we had to express our thoughts through speech with voice. Many were bored and they did not understand what we wanted to express. Expressing our ideas, became detestable and no one wanted to come forward to expose any kind of information. After a little stress on the part of the students, it was decided to change the way we worked. We decided to investigate what were the methods in which you can get attention without having to talk too much. We did not find studies that explained that words could get attention for only 15 minutes, after it became monotonous but incredible because between a word and an image, the image would be more attention or between a video and an image, the video would win and position as number 1 for catch the attention of participants. Another thing that we developed was the games. Everyone decided to make people laugh while they were learning as there was more chance to remember a specific topic. If they were willing. Here we include materials that express drawings as the game of guessing what I express in the drawing. Game finds the couple of words and colors, among others. Selection: A way to express when your mind creates based on experiences to the literal sense. I want to say, what you imagine, you think and you get to express others through phases of creation. The moment you think how to do something with materials that show others classmates what you have in mind. That's why we apply visualization. Desing Thinking Vizualitation Olga Alvarez Application: At first, only talking was ineffective, but then we went up in level by becoming creative. We used cut-out material creating a cut-out board where each student expressed his goals so, for example there was one who wanted to be a wine taster, so he symbolically put a cut out of a bottle of wine, another wanted to go to Tokyo, so he put the cut out of an airplane expressing it that way. Videos every time we had a new topic we were looking for a video of you I had with animation that explained contents that we wanted to express. There everything became effective. The games played an important part as well. Insight: I realized that the human being is a being who always likes new things and that their behavior is often very different, when offering different types of opportunities. We are complex and constant. I change my way of seeing in the search are successful solutions. Also, how can you control a behavior or simply change it with an action that first passed through the imagination, well and then applied to the present. Approach: The next time I will more studied about human behavior and their ways of expressing themselves . Identify everything from the environment that surrounds us to the corporal expressions. Preparation of plans that can be changed. Not having a closed mind but quite the opposite. Ask : Example. that this person expresses what he / she understood about the topic in a creative way. Note: for you, reader, I apologize if you do not understand my grammar I speak a lot of Spanish but little English. Regards
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2,651
Maicol Sanchez January 2017 Design Thinking for Innovation University of Virginia Final Course Assignment Reflection: Learning Launch Challenge I have offered support to a start-up company in the food business to take their venture to the next level. Among all the areas that need to be covered in this process, we have decided to leverage Design Thinking to take a step back and think again about the overall customer experience when consuming the company products. The portfolio of products is composed of a set of high-quality snacks based on Japanese cuisine that is intended to be consumed as quick meals mostly for people who prioritizes a healthy and lean lifestyle. The challenge we have identified was that some consumers were not figuring out how to open the meal package correctly, what was creating an issue on the overall experience to consume the product. This fact would represent a problem in the growth of the business as they plan the expansion to a more diverse audience for those snacks, Selection I have selected Learning Launch for this assignment because it brings a new perspective about how important it is to avoid confirmation bias of project team members when trying to build real impactful innovation to the business. Also, to test the concept of learning cycles to test assumptions in fast and cheap ways, understanding that failures are also opportunities to get insights for the business. I have been working for the last 15 years in leadership roles in the IT industry, and I have used different methodologies to keep evolving my operation, most of them associated on shaping behaviors of internal teams during innovation and planning cycles, using tools like Six Thinking Hats, Instinctive Drives System and Future Based Planning. It was interesting to realize that most of these tools have a strong focus on the ways internal teams build plans. Learning Launches bring a different perspective to the planning process, focusing on collecting consumer experience. I believe it is more compatible with the speed of business changes we are living today. Application Based on the initial analysis the project team identified that some customers were having problems opening the snack. As they were supposed to eat the meal with their bare hands, that was causing them to compromise the experience of tasting a high-quality and healthy food. The snack uses a plastic package which has printed on it the steps of how open it. Even so, there were consumers who were not opening correctly. The assumption from the team was that the instructions in the package should be better highlighted, so the consumers would more easily see that they should follow the quick three steps to open it. Also, there was an understanding that a video would help this process. A Learning Launch was planned to test a set of package prototypes using the red color to highlight each of the steps that should be followed in sequence 1-2-3. Another prototype was to create a very basic video recorded in an iPhone explaining how to open the package. Those products are sold at a very fast pace, so there is no time for an attendant to go one by one to teach the user how to open it. Maicol Sanchez January 2017 After building these two prototypes, the team went to a nearby community and offered the snacks with the new package and the video. We have tested one group just with the new package and another one with that and the video. Different age groups were covered as well. The goal was to test the assumptions in a fast and cheap way so we could understand if the changes would have an impact on the customer experience. The snack itself had not changed, it was just the packaging and the exposure to the video. They have effectively run the launch and figured out that the new packaging helped but still didn’t produced consistent results to all the consumers tested. The video though produced better results. With those conclusions, a new set of adjustments on the package will be made, and an new version of the video is being built for the next round of learning launch. Insight The main insights we got from applying the learning launch were that assumptions need to be validated with the target audience and that the consumers, in general, are very open and willing to provide feedback when you engage with them properly. Initially, there was a strong belief in the project team that small changes in the package would produce significant results and that has not been confirmed in the learning launch. If a change in the production of the package had been ordered based on this assumption, there would be a significant waste of money for minimal or no impact. Once you see how it is useful and fast to implement a learning launch, it is difficult to go back to previous mindset about how to understand the dynamics of the customer interactions. An empathy- based approach, focused on fast interactions seems to be the best option for solving these types of challenges. Approach Learning Launch tool proved to be very useful to validate assumptions, even when they were built after initial observations and customer feedbacks. It is a process that this business will incorporate in their day-to-day operations, as there is always room for improvement on the customer experience and new finding will come along the way. One thing in the process that will be enhanced in the next rounds is to be sure we give enough time for the user to test the whole experience before asking the feedbacks. In the initial interactions, they have tried to collect the feedback while the customers were opening the package and it was overwhelming for some of them. So, they got some additional learnings about how to conduct the experience in the next cycles. Overall was a good a tool to leverage and I believe it will continue to produce good outcomes for the business. References  Instinctive Drive System: “Natural Born Success: Discover the Instinctive Drives that Make You Tick!”, Paul Burgess  Six Thinking Hats: “Six Thinking Hats”, Edward de Bono
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Adri Casal Reflection Design Thinking Challenge & Selection The challenge is to identify the problem of a process that has been carried out in the same way in a company in different places and in which different departments are involved. I selected the visualization tool, before defining and solving the problem, since it provides a shared vision of the project and by using elements such as photographs, symbols and colors, they help to have a single perspective of what is happening. In this way we will seek to unify concepts and make evident the problems that have the greatest impact to prioritize. Using this technique in an all-day workshop helps people from different departments see the problem also from the perspective of the other, thus finding a shared vision to define the impact, scope, limits, actors and key elements . In this case, the way of doing things has been the same for a long time and surprisingly we believe that it is different in each city where the company operates and in many cases the reason why it is done that way is not known. Using the visualization tool will add impressive value to the process as it will allow us to understand the different realities and highlight the easily solvable problems that exist today. Application: For the application, we consider building a process flow diagram together. For this diagram, symbols are used that identify the action that is happening, who performs it, whether it is an operation, a record, or a decision. For this, apart from the usual identifiers, we use photographs of the people who do it. As there are 5 different departments in 3 cities, we made 3 groups of 5 people randomly, to reach a general consensus faster. Questions of the type are asked, What actions do you take to obtain x result? How do you interact or communicate with people in the other departments so that they understand what you need from them?For the application, we consider building a process flow diagram together. For this diagram, symbols are used that identify the action that is happening, who performs it, whether it is an operation, a record, or a decision. For this, apart from the usual identifiers, we use photographs of the people who do it. As there are 5 different departments in 3 cities, we made 3 groups of 5 people randomly, to reach a general consensus faster. Questions of the type are asked, What actions do you take to obtain x result? How do you interact or communicate with people in the other departments so that they understand what you need from them? Insight: After having identified all the flow by city jointly and all the people agreed, we used colored post- its to identify with green the characteristics that work well, with yellow those that can be improved and with red the problems that have had. In this part the questions will be individual and will be: two main problems that you have to obtain x result? Two problems that you identify from another department? What is lacking? How would it be done better? At the end of the exercise, we visually had a very clear perspective, quickly identifying the specific part of the process that has a greater problem, as it will be redder and in this way, by focusing efforts on proposing solutions, a greater positive impact on the result can be had. At the end, we use the technique of asking 5 times why to identify the main cause that is generating the biggest problems in order to better focus on proposals for improvement or innovation. Approach: Having Lego parts or materials that help you creatively and visually build a quick prototype of possible solutions will improve this work. This would help above all to have the possibility of having improvements in infrastructure or daily work tools. Personally, I found the application of these tools very interesting as it helps to develop creative processes within the company and to generate teamwork environments with the same common vision.
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Visualization Peer-graded Assignment: Refection Asif Khan Design Thinking for Innovation January 16, 2021 Challenge We all love to eat good food. Cooking good food at home is not always feasible. Sometimes we want to taste diferent good food from diferent sources. We visit our nearest restaurants, food shops, travel to diferent regions, and taste diferent cuisine. We also love to have good food delivered to their homes. In the COVID-19 pandemic, the situation is changed. The demand for food delivery services is geting higher. we use the tool of Visualization, or Visual Thinking, to understand and know the users' pain points, come up with user-friendly and functional solutions. Selection Visualization is one of the very important tools. It is a core component of the way to communicate. It allows us to think in a nonverbal way. Designing a food delivery service involves diferent groups of people. Food makers, delivery persons, and users of the service are the indispensable parts of the service. We will focus on trying to uncover what they think, speak and do. And also use technology to ensure seamless food delivery service and experience. We take inspiration from diferent resources. "The Good Kitchen" story mentioned at the very beginning of the course is one of them. (http://jacobs-fisher.com/listpost.html) Application Before diving down to the core we tried to understand the current scenario frst. We identifed the targeted users and the stakeholders to fnd answers to some very important questions. Who they are? Where they live? What are the problems and how they face them now? How they address and communicate? What solutions they currently have and how they use them? What are the pain points and experiences? What are their expectations? Peer-graded Assignment: Refection Page 2 We divided the stakeholders into small groups of 5-6 participants each representing a diferent organization or area of interest. We asked them diferent set questions. Learn about their interests. We approached them with our diferent ideas to collect their feedback. We used visualization tools to describe the ideas. We sketch plots, used images, design dialog between the characters. We let the participants make comments on it. We also conducted some interactive sessions individually and collectively. Those helped us to get important insights. Insight By applying the visualization tool, we identifed our assumptions and designed stories to test these assumptions. Additionally, we thought through anticipated results, expecting to fnd that a more agile approach would improve our workfow. We've documented the learnings and insights from the sessions. The visualization tool helps us to understand stakeholders' perspectives and develop insights into potential root causes of their problems. Moving forward, we will review this insight and incorporate it into future sessions. Approach We have learned from conducting this exercise with several groups, incorporates feedback, understanding of the problem, shared insights, and shared learning. Since we have discovered that the most valuable aspect is the shared insights and learning, next time we would use the visualization activity as a starting point for a series of design thinking activities. Peer-graded Assignment: Refection Page 3
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Example Reflection –Storytelling By: Linda Edwards Challenge & Selection I work in a Marketing Agency and a Business Group that was already 9 years old in Peru contacted us, to help them in the process they were in. They were going through moments of decline here and the head office that had been considered in Mexico, restructuring the entire company, from managers, brands, stores, collaborators and more. The main problem that the company found was its “collaborators” were not comfortable with the job, for different reasons and the first decision they made was to focus on them, add value to the collaborators and the restructuring of the brand, this is where the job. ¿what way did we publicize the new values? ¿How to make the collaborator fall in love with the company where he works? And how were we going to achieve it? Joshua Edwards said, Mars "Storytelling is based on the emotional connection, that is offered to people, that is going to be offered to people, on the information that is required to be shared". that was wanted to share was the new values of the company through an exclusively product for collaborators, and make them, through this product, develop and communicate the new image to the public. And ¿how to do it?, through Storytelling based on experiences Application: Through brainstorming we decided to throw a tv show style, but for the digital channel and exclusively for the collaborators of this company. We did small surveys and we realized that most of them like dancing. ¿How were we going to adjust it to the objective? So we decided to focus on the main value of the company that was "Inclusive Prosperity", which tried to say that if the company is doing well, the worker has to do well and therefore the environment where the worker develops has to be okay", We decided to call the program "Valientes", where 10 representatives of the business group would fight for a social dream (help a family, a person, community, asylum, shelter, etc.). The winner would fulfill the dream and would become the image of the brand during the one-year period, so that through this experience the winner would personally reveal the change that this company was having. The 10 representatives of this first season were chosen, in 2 casting of more than 500 people, based on development, experience in the company, behavior, background and the dream for which they wanted to fight. They competed accompanied by a professional dancer. There were 6 galas, Programs launched live through a website. Each gala had a main theme "a different value" and was worked on it. The experience of each person who worked there, who participated in the contest and lived the dreams skin to skin was enriching in many aspects, since in each program the dreams that each contestant had were counted, so that the company's employees could vote for the dream and the dreamer they loved the most. Insight: There are different ways of making a known message, but giving the message through an emotional connection, lived experiences and telling it through storytelling, and that they can hear it from a friend or colleague who has lived it, is reaching the cause. It is a case of endomarketing, this business group decided to invest in its workers, they were its target audience, because if they don’t feel comfortable, they won’t work well and therefore the company won’t well. Many times, companies don’t take into account that the collaborator is a key to success, and they forget to reinforce that point. And many of them don’t know how to communicate the changes they are making; it is required to investigate the best way to do it and storytelling in this case was the ideal- Approach Next time, we will cover more audiences since we launched this program in only one city in the country, we will focus more on knowing the participants, perhaps the first season we realized that each person also has a story behind and that it must be counted also so we would improve how we focus storytelling tool and I would use the visualization tool too because i think we should have used it at the beginning to focus more on the future.
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2,700
Challenge Having learnt singing at a very young age, I always had a passion to make my voice echo on public platforms but did not have the skillset of an actor. Therefore, shooting a video became a challenge. To get on the public forum, I wanted to launch my first cover track with a video. That’s when I spoke to few artists (acquaintances) and they made it look all so easy. But the ground reality hit when I did not to find the ‘Perfect Fit’. By this I mean choosing the right people (in this case a producer/videographer, editor and a studio) with experience in shooting musical fusions. Having gained studio exposure to record audio tracks, I thought the process of a video shoot would be similar and will not take much time. But it was just the opposite! How does one find a ‘Perfect fit’ within a set budget? That was a question unanswered. Selection To explore minimum viable options, my journey began by Exploring and Experimenting with the ‘Unknown’. To test the waters, I took a step by step approach to plan my journey to a successful launch. Application Dug open my contact book to seek some advice from a friend who happened to be a producer herself. She then guided me on visuals that could be created with the song I had recorded. The question will arise in everybody’s mind as to why I did not ask her to shoot my video? The answer is that I wanted to go through the journey of exploration and experimentation at my own accord. The net surfing began. Pulled out a few contacts from the internet, met a few producers to take their consent on the approach. After meeting these seasoned producers, I realized that they were too ‘Pricy’ (a) because the cost of hiring just included videography and not editing (b) they had a fixed working style. I was in search for someone who could give me a package deal that included video, editing, camera and equipment. After meeting a few of seasoned professionals, I realized that their ‘Price Tag’ will not fit in my project. That’s when I took a different approach. Since I was also starting up, I decided to explore the freelancing / startup space which could be slightly flexible. Mapping a Musical Journey After a numerous phone calls and web surfing, I found a company which had a decent portfolio of music and dance and provided all services. By visualizing the webpage and client section, I was able to view this company as a startup that could fit in my project scheme. Insight After having a detailed chat with the owner/producer of this startup, I gauged his knowledge on creating musical fusions. I also learnt during our conversations, he studied classical music. It was then I decided to narrow down my search and move forward with this startup. Since this was a project ‘One of the kinds’ in his portfolio and my first experiment, there was a mutual agreement on the terms and conditions. Approach I applied the same ‘explore and experiment’ approach in finalizing a studio. Surfed the web, screened portfolios and studio images and then narrowed my search in finalizing a studio that had its own equipment (lighting etc.). They were willing to rent out their studio space on a weekend. The cost of hiring is less on weekends as compared to weekdays. To take this forward, I introduced my friend to the ‘Go to Team Members’ (producer & studio owner) to validate the startup approach. All this blended in well with my project idea, keeping in mind the uncertainties that could crop up during or after the shoot (a Luke warm public response etc.). All team members got together, planned and put equal efforts in making this a success. This included building on screen expressions during the shoot J It was a time consuming process but extremely worthwhile and satisfying. Kindly click on the link to view the launch: https://www.youtube.com/watch?v=n-ajTPJ1h-J In my view, one should Start low – Aim high! Like we all say: Don’t put all eggs in one basket. Establish yourself by starting small assuming you don’t get the expected response. That’s the beauty of a successful launchpad.
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2,711
Designing for Innovation Loredana Abidin Reflection: Visualization Tool Challenge + Selection My challenge was how to create a year long content calendar for a wellness blog that I’m launching. I needed to come up with interesting blog post titles for weekly posts and create a content calendar that would help me plan content for the year. I chose the visualization tool to help me get a big picture view of what I would be writing about and to help me ensure that the content flowed well together. Application I first sketched out the 4 main topics that I would be writing about. These I called Life Wellbeing areas. I also created symbols and colors for each area. Next I created two customer personas for my target audience. I drew landscapes of their daily life and what their problems and needs were. I created 4 life boards for the 4 main wellness areas and I added stickies with ideas, problems, solutions, and inspiration. I shared with a family member and gathered additional stickies of ideas. I wrote list of books and research that I would be writing about and I drew where they connected to the persona’s life. I drew symbols for holidays, seasonal milestones and other important events throughout the year. I sketched out where content fit in throughout the year and where psychological shifts would be for the customer. I drew a visual calendar with weekly topic ideas and where it fit in my customer persona’s life. Insight + Approach Using the visualization tool helped me get a better sense of my customer persona by visually mapping out their life and how they transition throughout the year with seasons. What I learned is that by laying out the four main topics that I will be writing about over a visual map of the customer persona’s life and seasonal milestones, I was able to see better where content would be most impactful. I was also able to better visualize the flow of content and I saw some areas where it didn’t fit in and I had to make adjustments. Previously I had only written things in a chronological manner listing topics and months. I had come up with a list of weekly blog posts for the year and it was very logical according to the topic. However, when I drew landscapes and scenes for my customer persona and visually mapped out seasonal milestones, I was able to better see the emotional map and see where content connected better with what the customer may be going through during different times of year. Once I created the visual map, I wrote out a content calendar with post ideas that would resonate with my customer persona emotional needs.
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2,722
Guayaquil, September 24, 2020. Name: Adam Filip Project: “Mirror Lake Laundry and Press Solutions” Challenge: My challenge was more complicated than what I thought at the beginning, to be honest I believed that my group of problem solvers would finish this job in 1 or 2 weeks. However, it was not. The problem we were assigned was a question from our employer: How can he get more contracts and success in his micro-business with our help? The person who hired us for this university problem solving project is called Saman Mojica, he is an excellent mechanical engineer. He has studied at recognized universities in the United States and Argentina. Saman is dedicated to advising and auditing metallic and mechanical structures and civil works in the national environment (Ecuador) and abroad. Their main problem was not the quality of their work or the lack of funding, their biggest problem is that not many people knew the usefulness of their work and who could offer that service, that is, lack of advertising or marketing and ignorance of the possible clients regarding the work offered by Saman Jaramillo and his micro-company called “Bachpan NGO”. Selection: It is for this reason that we lean towards “Storytelling”, although we also use other tools many times, such as: “Visualization” or “Learning Launch”. These additional tools and steps were very helpful as we uncovered hidden issues that neither Hector nor we had seen in the beginning. But we all create the same hypothesis. Our hypothesis was that, if we were able to obtain the most efficient solution for all the problems that slowly came to light, we could achieve our main objective, which was for Saman's micro-business to expand. For this and many other reasons, it was very important that we integrate all these tools and apply them in different processes, at different times, in order to obtain what we wanted as a group. Application: We know that it is a mistake to give an obvious and quick answer to a problem that suddenly arises. That happened to us in this case, when we saw Hector's problem, we immediately all said that it was a problem of advertising. Over time, after talking for many hours with Saman, who is the creator and current Operations Manager of Mirror Lake Laundry and Press S.A., and with his father, who is his biggest investor; We realized that maybe they had a lack of publicity, but that was not their only problem. At that moment we realized that there were many more problems than when talking to them, they came to light. Apart from their obvious publicity problem, they believed that they did not have enough contracts because not all people knew why they should do this work in their constructions or projects; Another problem is that Saman did not have permanent workers, technically it was a one-person company that was in charge of everything; Their offices were small, not nice, and located far from the city center (even for us it was difficult to get there), so we had a lot of problems to solve, and so we tested our hypothesis that if we gave a solution to all these problems, we could improve the Mirror Lake Laundry and Press sales environment. That's what we did. We ask Saman to hire staff that meet his interests and that they work permanently, and also that he delegate certain tasks so that he has more time for his affairs. Also, move to a nicer office closer to the city center. That was fixed immediately. Saman, September 24, 2020. Name: Adam Filip Project: “Mirror Lake Laundry and Press Solutions” Then, we implemented a not so conventional method, as I told you in the past, not all people knew why the work that Saman was doing was important and necessary, their ignorance took away Mirror Lake Laundry and Press's jobs, and it was very important because the Local Government of Saman requires that auditing work be carried out on any work of certain engineering branches, in order to improve industrial and civil safety, in contrast, if these works are not carried out, the assigned fines would be very high. It is for this reason that we thought that we should "educate people and future clients" with short YouTube videos where Saman explains why his work is important, in a way that is visually attractive for those who see this video and in the end his information would come out of contact for future jobs, this video would be paid advertising and would appear on social networks such as Facebook, Twitter or Instagram on the phones of people who live in the closest local environment (Saman) and a little more open (Ecuador). All these solutions helped in their respective problems, but together they reached the main objective: to grow Saman's company, Mirror Lake Laundry and Press, with our free group help. Finally, the local population knew why what Hector did was important, then they went to his new offices that had a very friendly atmosphere or made quotes through his remodeled website ( https://www.solfiten.com/ ), and then they signed their contracts with Saman or his delegates. Insight: I think that “Storytelling” played a very important role in this project, the fact of sitting down to talk with Saman and his majority investor about the brief history of Mirror Lake Laundry and Press, the reasons for this micro-company to be created, were its strengths and weaknesses, it helped us a lot to “clear our picture”, and in this way to understand that, although our quick solution had some validity, it was not enough to fill this set of problems. And it was like that, when we took all the problems separately and solved them in the best possible way, and then took a step back to see if we were on the right track, at that moment we realized that we had reached the general solution, or achieved our main goal. Approach: I think it helped us a lot to use “Storytelling”, in conjunction with the other tools that were also used, but on a smaller scale. However, my opinion is that it was very likely that if we used “Mind Mapping”, we would also have obtained the same results, or even in a shorter period of time. But I do think we did a good job with my teammates. We can realize this because we changed a man's life, and we gave his company another direction. Saman is currently contacting us so that we can meet, have a barbecue and talk about our current projects. It is very important for me to mention that interdisciplinary groups are very suitable to solve these types of problems, my group was made up of students of Tourism, Business Administration and Electrical Engineering, we had many discussions among ourselves and even so we managed to obtain excellent results.
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2,732
Example Reflection – Visualization Challenge My name is Sunny, I am a civil engineering student and the challenge I was presented with was given in the intrapreneurship course I was taking at the university which was about how to inspire CORE@HTU's clients to use technological tools to optimize time in transactions. In a group of 6 people we had to identify what were the key reasons why the client did not access the digital platforms. The team focused on finding the main reasons why the client did not use the digital platforms, and instead preferred to go to the establishments in person. The deadline for the development of the pilot project was two months and the solution had to present something innovative. Selection and Application The team focused on using the visualization tool as well as secondary tools such as the customer journey or the empathy map. The main tool of visualization allowed us to the main reason from the application of the 4 key questions: What is?, What if?, What wow? and What work? As it is mentioned in the first weeks of the course, it is from this tool that the group can acquire a great number of perspectives since being 6 people, considering that we were from different careers we could get the most out of the tool. We also conducted research by acquiring first-hand information from customer interviews, asking them basically what were the reasons why they did not perform transactions using digital applications, and in the What is? stage, we were surprised that one of the main reasons was that they felt insecure and untrained in the use of mobile applications. Insight and Approach With all the information gathered from the first stages of the visualization tool, the team was able to take advantage of auxiliary tools in order to complement the ideas. In the what wow stage, we decided to create a different application, starting with the creation of a bot that not only answered questions, but there was also the option for them to ask the bot to help them throughout the process until they found what they needed. They told us about the problem of insecurity, and from there we sought to implement the institution's constant brand in the prototype, since we realized that it played a very important role in making the transaction, since when the client saw that it was the institution to which the transaction was being made, they did so with greater peace of mind. Finally, we were able to learn that the solutions to our problems are not always in front of our eyes but that we have to see a little further than that, we have to dig deep and see the root of the problem, in that way and with the help of various tools we can look for the main causes of our problems.
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2,745
NAME: Susan Pritchard PEER-GRADED ASSIGNMENT TITLE: “MY LEARNING, MY PRIDE” “My Learning, My Pride” Challenge: As a Lecturer from Faculty of Business and Globalization from Vlisco, since 2007 up to 2013 our students used to be so vibrant, so full of energy and always eager to come to school. This created a very conducive environment for both students and staff members. For the past three years (2014-2016) our Faculty has been experiencing a challenge of students’ poor attendance (lectures and tutorials) and lack of interest in their learning. This has even affected lecturers’ performance in classes as well. As one of the experienced lecturers in the faculty, I always reported this challenge in my weekly report. In one of the faculty meeting I tabled the discussion about this challenge; it became evident that every lecturer was facing the same problem. I therefore volunteered to lead a team that was to find solutions to this challenge. Selection: I chose the storytelling design thinking tool to address this challenge. Storytelling is an “essential human activity” for sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual accounts. Stories take on a variety of forms : visual storytelling, storyboards, scenario generation, storytelling through videos, animation or talk. I did use talk form of storytelling so as to be able to narrate the challenge as well as listen to the students’ concerns. This will also give me the opportunity to discuss with the students the negative impact of this current challenge on their academic work and why there is a need to find solutions to resolve the challenge. Listening engages people and empathy is an essential and fundamental component in the process of solving the challenge. Application: Through a series of consultative meetings, my team and I did collect the needs and interests of students and lecturers. During these consultative meetings, we would use questionnaires, sometimes interviewing the business students one on one or at times use the assistance of class representatives to collect students’ views about their current state of learning and what leads to their lack of interest in their learning. These consultative meetings also aimed at imagining new solutions that could help the faculty of Business to be more effective. Collectively, we designed a learning approach called “My Learning, My Pride”, which put emphasis on instilling pride in students towards their knowledge based learning not just been receivers of information during lectures. The feedback we got while listening to the students, their concerns were that: the teaching methods are the traditional boring writing on the white board with a marker, there was lack of connection with the industry out there, they are not able to practice what they are been taught while still learning and hence do not become too eager to continue with the learning as well as not having sufficient facilities for extra curriculum activities i.e. sports activities. “My Learning, My Pride” approach came up with various solutions to meet the students’ needs and hence improved students’ interest in their learning as evident by more than 50% improvement in the attendance and higher student achievement results in school within the semester it was implemented(therefore February to May 2017 semester). The solutions we came up with was: a) to encourage lecturers to make lecture delivery interesting by using power point slides and projecting them in class instead of the traditional writing on the white board using a marker (Projectors are already available in the IT department), b) as part of student assessment real life projects from the industry are given to students to work on , c)periodically organize seminars or workshops for both students and staff members facilitated by industry advisors, d) organize industry visits related to students courses for students to appreciate what they learn in class, e)Establishment of a Business club and making club activities to be more interesting, even involvement of more staff members in the club. The faculty aims to share this “My Learning, My Pride” approach with every new lecturer during their orientation. In realizing the success of this approach, other faculties have also developed an interest in using this approach in the near future as they are also experiencing the same challenge. Insight: In applying this design thinking tool it helped me to understand elements that lead to students’ lack of interest in their learning as well as poor attendance in class. Listening to and empathizing with the students’ needs, I gained enormous insights into the types of lecture delivery and different other ways to make their learning interesting and meaningful. Innovativeness and creativeness are patterns of behavior I found among 21st century education seeking students. This helped me a lot as before applying this design tool I was merely thinking its students not been serious about their learning hence not attending lectures and lacking interest in their learning. Approach: Based mainly on students’ input, we were able to redesign their learning environment to better meet their learning needs and desires. So next time, still using the same storytelling design tool, we will also give more attention to member of staff so as to get to address their faculty academic needs and desires as per the faculty’s capability. This is because lecturers play a very important part in motivating students while delivering lectures in class. Unhappy lecturers will not be as effective and productive as they could be when they are happy about their work environment.
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2,769
Design Thinking for Innovation by University of Virginia Instructor: Daniela Sangineto Student: Ruben Soria [email protected] Course Assignment - Mind Mapping – Integrating Solutions Note: The following is a true story with many of the details made generic in order to preserve privacy. Challenge Our firm recently acquired a technology company (TC) that built a suite of tools and services that serves a niche market, opening up a new market for our firm. Within that market, our firm has another business unit (BU) that serves a segment of that niche market with a set of tools and services (some similar and some exclusive), but within a smaller segmentation of that market. I was selected to be part of a team of 6 to evaluate the newly acquired TC to determine if there were tools and/or services that could be integrated into the BU offering. Goals include: 1. Keeping the various systems nimble. 2. Proving the efficacy of the front-end data reporting for existing business. 3. Exploring the feasibility of pursuing a larger segment of the market. Selection We conducted a dozen interviews with various stakeholders across both business units and other technology experts. We collected a large amount of data from those interviews, and chose as our primary tool Mind Mapping to help aggregate and identify themes in the data. Application Each team member individually took notes from those interviews. We then identified key terms and themes from each interview and wrote them on sticky notes. The team reconvened in a room with a large white board and we drew a grid with 4 quadrants. The top two quadrants were goals which were separated by quotes/defining words and thoughts/beliefs. The bottom two quadrants were pain points separated by actions/behaviors and feelings/emotions. Insight Several themes and insights emerged:  Data aggregation was a common pain point theme for the BU, but a strength for the TC.  Reconciliation and entity accounting was a pain point for the BU, but a strength for the TC.  Onboarding complexity, resources and time required was a pain point for the TC, but a strength for the BU.  Inflexibility of componentizing was a pain point for TC, but a strength for the BU.  We also discovered there was very little overlap of market segments. From these themes we were able to develop two primary hypotheses for testing:  Work with the technology team to integrate both units into a shared platform to expand tools and services available to the BU. The BU could then pick the best of breed solutions.  Develop an integrated sales team to cross sell offerings from both units. Approach The Mind Mapping process was extremely effective and helpful. It allowed us to quickly narrow down the ideas and develop hypotheses for testing. Additionally, it would be helpful to explore the learning launch method further to develop some prototypes. Developing some quick and inexpensive prototype ideas would help with evaluating our hypotheses without committing large resources.
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2,780
Storytelling Challenge I work for a non-profit organization that provides quality education to under-privileged children. My company adopts under-performing public schools in low-income communities. After adopting those schools, we implement reforms that lead to positive student learning outcomes and increased student enrollment. In order to raise funds for our initiatives, we organize fundraising dinners. Guests pay an entry fee to attend a musical performance followed by dinner. During the event, my company’s Fundraising department used to highlight important facts about the shortcomings in the public school system by displaying shocking facts about the low student enrollment, high drop-out rate, and abysmal student achievement. The Fundraising Department personnel would then distribute donation forms among the guests and ask them to make donation commitments to address the problems that they were highlighting. At the end of the event, we would collect these firms. Very few people would make any commitments and those who did, would not follow though by actually sending a donation check. We were unable to identify why our guests were not making any donation commitments when they clearly cared enough about the cause to attend our event. Selection and Application Last year, we all sat down to discuss ways to collect more donor commitments during our fundraising dinner scheduled for December. We decided to interview guests and tried to place ourselves in the shoes of our donors. We realized from our discussions that our fundraising pitches during the events did not draw any interest from the guests. They would mostly tune out or start talking among themselves when our Fundraising Manager would come on stage. The Fundraising Manager would list out a number of facts and figures about the abysmal state of public schools but it did not resonate with the guests. Therefore, we decided to come up with a different approach to our fundraising efforts. So we decided that instead of presenting facts and figures, we will pick stories about our students who had done well in our schools and gone on to attend University. We selected this approach because people would be more interested to see the students, learn about their lives and see how our work impacts them instead of viewing graphs. This time, our CEO would tell the stories of these children and we would display photographs from their time in school while playing sports or participating in one of our classes. At the end of their story, we would invite the student to come on stage and narrate how he viewed our company had impacted his life. After narrating our students’ stories, we would then ask the guests to commit a donation that would sponsor a child’s education for a certain amount. We would then share details about the sponsored student’s progress with the donor. Insight and Approach In previous fundraising dinners, we would receive donor commitments from 5 percent of the invitees. But after using storytelling as a tool to inform the guests about our impact in the public schools, we received commitments from 23 percent of the guests who attended the fundraising dinner held in December last year. We learnt that storytelling is a powerful tool to not only draw attention but to also drive donations because people connected better to uplifting stories. What we have learned is that the stories we pick should represent the diverse background of our students. We have students in our schools who have overcome great odds to complete their education and start successful careers. These stories can help highlight how our work helps these students accomplish their goals and overcome hardships. We decided that we will highlight more of these stories on our website and on our social media campaigns for fundraising purposes. Submitted By Jaya Madni
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Reflection — Learning Launch Guiding a Digital-First Mindset Shift in an Online Enterprise SaaS Business By Santosh Kumar Challenge Enterprise businesses offering digital SaaS (Software-as-a-Service) products often rely heavily on traditional Sales workflows. This means, the selling process is entirely manually driven with individuals, or even whole teams of Sales and Pre-Sales professionals being involved in helping a customer make a purchase decision and closing a deal. While this has worked traditionally because of such digital products usually being expensive, high dollar-value items; it comes at a great cost to the scalability of a business, especially when entering and capturing newer or larger markets. As a member of my organization’s marketing leadership, my team of cross-functional experts and I were faced with the challenge of proving the market demand for a scalable, fully digital, “try-before-you-buy” business model to our Executive leadership who had grown accustomed to the traditional methods of doing business and reflected a fixed mindset1, convinced that the market, or the customers, didn’t voice such a need for change. Selection My team and I have decided to employ the Learning Launch tool as we have already gone through several Design Thinking activities and tools such as co-creating a Journey Map2 of “What Is” our customers’ current state of engagement with our product’s website to understand what is or isn’t working in helping them express interest in buying our product and starting a purchase-conversation with us. We have also engaged in mind-mapping3 activities building alignment on the “What If” scenario of our proposed solutions and we feel that a Learning Launch, being an experimentation tool, will help us quickly gather valuable data4 in testing our hypotheses and validating market-demand for a fully digital, instant “try-before-you-buy” experience of our product as outlined in the “Challenge” section above. Application For our Learning Launch aimed at validating market demand, we focused on curating and improving the information architecture5 of our product website. In particular, we wanted to see if we could accelerate our customers’ journey, i.e., reduce the time they need on our website to get them to understand the core value propositions of our product and sign-up for a trial. For this we co-created an experiment, bringing together stakeholders6 from Design and Engineering to prototype7 and implement a prominent call-to-action button that read “Start your 30-day free trial” which led to a simple sign-up form that customers could fill up to get on a priority waitlist for the product trial experience. This would test our assumptions8 that (1) customers wanted to engage with us and try our product before they bought it and (2) if given a fully digital route to try the said product, they would express interest quicker by signing up on our website. Insight By applying the Learning Launch described in the “Application” section above, we found over a 14-day period, that our customers were up to 6.2x more likely, on average, to engage with us and sign-up for our product if a fully digital, “try-before-you-buy” experience were on offer. We uncovered these insights by comparing the click-through rate on the new call-to-action button against the number of e-mail Sales inquiries initiated by customers during similar 14- day periods at various points in the previous 12 months when the new call-to-action button did not exist. Upon further data analysis, this Learning Launch also helped us to definitively highlight behaviors that led to the traditionally low interest from our customers, and therefore, our Executive leadership’s misassumptions regarding market demand. It did so by confirming the truth9 that our customers are fast-paced professionals and did not prefer their first interaction with a business or a product to be a Sales call or an email thread, and therefore avoided it unless necessary. Approach We found our experiments from our Learning Launch to be highly effective as they were fast and inexpensive10 and helped us gather strong and definitive data points in setting the direction for our next set of efforts. We plan to conduct more of such experiments and incorporate the findings from these Learning Launches into a Storytelling format to disseminate to an organization-wide audience in building a cohesive growth plan together. References to video lectures 1 The Story of George & Geoff (10:48) 2 The Good Kitchen Story (3:36) 3 Mind Mapping Tool (10:06) 4 Learning Launch Tool (6:22) 5 Strategic Opportunities (4:27) 6 The Good Kitchen Story (7:46) 7 Introduction to Design Thinking (10:21) 8 Learning Launch Tool (15:09) 9 Learning Launch Tool (5:39) 10 Introduction to Design Thinking (11:18)
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2,792
Name: Bilal Sajid Mind Mapping Challenge: Managing the starting up and opening of a restaurant business, all by myself. (An appropriate title would be: ‘Project manager without a project team’) Three years ago, I was hired as a project manager by a small businessman to manage sales and inventory of a restaurant. Turns out, construction of the restaurant has just begun. It was a long way from its first opening. Since, it was a small business restaurant, I found it intriguing to see the whole process of the start-up. So, I proposed to help manage the start-up by negotiating with the business owner. The owner counted on me and handed over the entire project for me handle. From exterior & interior designing to managing sales and stocking kitchen & food supplies, I had to manage everything and time was running out. I had been informed that only 8 months had been remaining in the first opening. Knowing it was not a one-man job, I decided to take on the challenge to gain experience. Name: Bilal Sajid Selection: Given a vast variety of different tasks with dependencies related to restaurant design and stocking inventory, I decided to use mind-mapping as a way to organize all the work. The visualization aspect of mind-mapping helps to keep track of tasks/activities and the order of completion for each of them. (Mind mapping) I initiate by placing the main task in center and then divide it into sub-tasks. Sub-tasks are ordered in hierarchically. I start working on the lowest order activities and work my way up from there. Mind mapping is best suited for me as it is a way to link key tasks using images, and lines to link them according to their relations. Moreover, mind mapping is a powerful apparatus for taking notes and for better agreement and learning information. It is easy to utilize while examining or consolidating any given task in life. Application: In the beginning, I assessed the work under construction to see which tasks are being done and what is left. I separated the dependent and independent tasks so I can manage them more efficiently. Given a time crunch of 8 months, I opted to pursue a Scrum approach to the project. As, I did not have any particular team to work with, I decided to push myself to the limits to see how much work I can get done. I arranged 3 face-to-face meetings with the business owner each week. Moreover, secondary conversation was done on phone and on WhatsApp. I arranged plumbers, painters, safety regulators during construction. I had the duty of arranging the required supplies for these jobs as well. So I listed them all and linked them in a hierarchy using an online Mind Mapping software tool. In the face-to-face meetings, the business owner would select designs of materials and assign me to look for them and inform him. In doing so, he would also advise me about the budget. So, I had to manage cost for the purchases as well. I used Microsoft Excel to manage all numerical data. A few months pass and the restaurant construction work gets finished. All this time I enjoyed the knowledge and experience gain in surveying markets for construction material and designing. BUT I knew that my work has just begun, for which I was hired for, i.e. to manage sales and inventory of a restaurant. The restaurant is finally open. In the beginning, the owner decided that it would be better if I learn to make coffee and sandwiches as he was impressed by my work ethics and learning capabilities. Having learned them quickly I was unofficially a barista at the restaurant as well. Meanwhile, creating an inventory for items, keeping track of weekly and daily purchased items, finances, arranging and interviewing staff for hiring were some of the tasks that I had Name: Bilal Sajid coming. By using mind mapping, it allowed me to brainstorm faster task completion with more efficiency. The more I used mind-mapping, the more the business owner got impressed by my managing ability. In 2 years, the restaurant turned into a successful business. Today, there are three branches of the same restaurant and I am officially the manager of the first branch. Here’s a small example of the mind map I had used. Insight: Mind mapping can be helped me in improving my memory and manage my work with ease. This is because mind mapping helps visualize images and links in our mind by drawing and adding pictures, lines and links. Approach: Provided that I was given plentiful tasks in hand that were co-related, choosing mind-mapping was the appropriate decision. Basically, I had keywords and ideas of tasks along with pictures, linked together, making the relation and order or implementing the tasks, prominent.
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2,797
Reflection – Stakeholder Mind Mapping By Melvin Lu Challenge As a Senior Manager of a Shared Service Center(SSC) I work with multiple stakeholders for multiple countries across Asia Pacific region for an FMCG company. Challenge on hand was the Quality of operations that I run. Stakeholder including business in the country were really not happy with the Finance Services delivered and constantly saw SSC as a task oriented team which really impacted the morale of the employees who felt too disengaged with what they did. With the dissatisfaction of the business it really impacted future projects which had a lot of dependency on upstream processes to achieve the larger Finance Strategies. Missing deadlines on implementing/executing Finance Strategies was not an option and we as a team were given 2 Quarters only to turn it around. Hence it was decided to come up with a Design Thinking strategy which is scientific and can provide results too. Selection With several tools at our disposal, we as a team felt Mind Mapping for our stakeholders would be the key tool to understand the AS IS situation and current minds of our stakeholders. We also understood it was a ‘what is’ phase and not a ‘what if’. And since we had multiple stakeholders it was important for us as a team to look for patterns through this tool. Application I invited all of my Direct Reports who are SSC country managers and managed these stakeholders directly day in day out. Since we were 16 of us so we formed 4 groups of 4 each. I took my team through the broad Design Thinking process for the first 1 hour and then discussed the tool we specifically chose for the same. We assigned a white board to each group and gave 45 minutes for them to list out what feedback we received from our stakeholders in terms of what they think, what they feel, what they say and what they do. Another 15 minutes for the group to summarize and structure their exercise for a teach back to the other 3 groups. Once all groups had their white boards filled up with the sticky notes I asked the groups to walk around and read what other groups had captured. Post the walkaround, I asked them to cluster the feedback onto the 5th white board to look for patterns and most common ones and start bucketizing them into themes such as People, Process, Data and Technology. Post this we worked as team to draft the meaningful insight statement. While we didn’t had solution in mind but at least reached to a stage where we felt where to start from. In our another session we firmed up the insight statement and involved representatives from the country too who were in essence our business stakeholders and run it pass through them to take their buy-in. Insight This exercise really made a huge difference in involving our teams together and looked at problems with a wholistic view. It brought the sense of togetherness and the spirit of working as a team. We could capture closure to reality feedback through the Mind Mapping exercise. This session was a stepping stone for us to work on Idea Generation phase. Under each theme listed in Application stage garnered ideas which were again bucketized under Process, People, Data and Technology. In collaboration with our Management we started to assign timelines to these project ideas and started to prioritize them in terms of efficiency and effective through feasibility study. Overall it was such a methodical process which really helped teams looked at problem in a more strategic way. Approach I would like use Story telling and Visualization Tool in my day to day experience too. Would also like to improvise my workshops in future. Reason why I want to work on Story telling tool is because I feel it will also help me in my articulation of a problem better in sharing the purpose of the idea implementation which basically is the cause. Visualization is also in a way connected to your story telling and I am very certain if your visualization is strong your story telling will be very effective. Those were my ideas overall.
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2,802
Design Thinking Assignment - Reflection Dieter Berger Challenge My challenge is to convince people to reduce their organic waste in their houses by descomposting it. We are developing an electrical domestic composter which is able to reduce the organic waste, generated in the kitchen, in between 60% and 80% and it takes no more than 72 hours. The compost generated by our device has got a lot of nutrients and can be used for growing plants and trees. Our challenge is to create the habit of decomposting organic waste in every house we can, and show that it can be extremely important for our planet and vey handful to use on gardens and organic food growers. Selection Storytelling is the chosen tool. It is able to cause a really good impact on the people, helping them to visualize the importance and benefits of decomposting their organic waste at home. By adressing them individually they will be able to feel that they are really important in this process and they are trully a part of it. We want every individual to be inspired through the current scenario, making them feel that they are contributing for the environment’s future by reducing their waste, and in exchange they can get the best nutrients for their plants and maybe grow their own food. The chosen tool can help to make everyone feel and understand the purpose of the product. Application By using the storytelling tool we were able to tell our customers what is the real impact of organic waste to our planet. Showing the percentages of organic waste generated in the last decade by humans caused a huge impact and could make them feel responsible for it too. Bringing this responsability to them and making them to feel as part of it gave us a big chance to introduce our product and consequently the habit of decomposting their organic waste at home. Some of them got really excited to be parto f something with a bigger purpose, other enjoyed a lot the idea of producing their own compost for their organic gardens. The story generated had a very positive impact on their lives and was able to get mosto f the desired effect. Insight By applying the storytelling to the adressed problem I was able to feel part of something bigger too. It caused a big impact on myself as well, making me feel responsible to go further and help people with their organic waste too, showing them that every human being must care about the waste they generate and that it has a big impact to our planet. It came to me that I must work hard to make our product accessible to everyone. Approach For the next time I would use storytelling with a visualization tool! By using both of them I am sure I would have a bigger impact. By showing to their eyes what our waste really cause to our planet I would certainly make them feel we are in trouble if we don’t start reducing our waste now. Sometimes one picture is worth a Thousand words.
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2,804
Maicol Toro Reflection - Storytelling Challenge & Selection: I am currently working in a social service dedicated to helping women understand powerful computer tools like coding. The girls I work with are usually from low-income families and do not have access to many resources. For many of them, it is the very first time that they use the tools we are teaching them about, so it is important for me to explain them in an easy and comprehendible way. It is also important that I connect and build a relationship with them in order to motivate them and to better understand what’s the best method to teach them. It is important for me to use the storytelling tool in order to accomplish the goals I have because it helps me understand the girls and create a cause for which to work towards together. Application: When I was first introduced to the girls, I applied the storytelling tool by telling them a story about how the tools and resources I would teach them about had helped me solve many problems throughout my life, I also gave them examples of how other people I know had used the tools and resources to their advantage. I then talked with them and told them to tell me ways they could use these tools and resources to their advantage, after this they were more excited about learning to code and use the resources, we would provide to them. It got them thinking about all the possibilities, once we got to work, they finished all their work and lessons before the deadlines. They finished early and worked hard because I had connected with them and they understood how this could help them later on. Insight and Approach: The challenge helped me learn how just connecting with people through stories can change their whole approach to something and can greatly motivate them to work a lot harder because it opens their eyes to how this is beneficial for them in the long run. By using the storytelling tool, I was able to change the way they viewed the classes, instead of seeing it as a chore that their parents and teachers forced them to do, they were able to see it as something that would benefit them in the future. The next time I use the storytelling tool, I would change several things. I learned that it is important to connect emotionally and logically with people and that can mean talking about them, others or yourself. Next time I will have to be more conscious of their response in order to see which stories are working and which are not.
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2,813
John Estrada December 6, 2021 Design Thinking Reflection Mind Mapping Challenge: Creating a comprehensive multi-year strategic plan that captures new value- driven company goals and objectives that allow for business growth and innovation is a difficult task. The level of complexity increases when prioritizing which objectives offer the most value while minimizing risk; based on stakeholder input, market data, employee feedback, and past lessons learned. Selection: To better understand the individual business components (gaps, past targets, key performance indicators, etc) and align them with the collective stakeholder input (data, key lessons etc) I selected mind mapping as my preferred tool. Application: Mind mapping was instrumental in my ideation sessions held over several days with stakeholders across my company. Each session was 2 hrs long (3 sessions total) with key stakeholders participating in all 3 sessions. The goal of my ideation exercises was to: 1. Level 0: Start with the organization’s mission, vision, value at the center circle 2. Level 1: Itemize the various departments/business units that are parts of the organization as a whole 3. Level 2: Create the following groups for each department: 1. Staff 2. Technology 3. Process 4. Level 3: Create the following categories: 1. Challenges 2. Successes 3. Future Goals then place stakeholder input, data, insight within each bucket 5. Draw connector lines for all dependencies and/or similarities between departments Insight: Having the ability to visualize the various components of my organization and showing how each department and their challenges, successes, and goals were directly connected gave all stakeholders that participated in the exercise much more clarity on the current-state as well as where they needed to be for the future-state. The mind map made prioritizing the future roadmap less complicated since all stakeholders were onboard. We all knew we were on the same bus and finally had a map with a pin for our destination. Approach: I would not change my approach. Humans are visual creatures that identify patterns naturally, that makes mind mapping an outstanding tool that can both capture input from lots of stakeholders in real-time and connect all components of a challenge at a 50k ft view down to a 1k ft view.
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2,828
REFLECTION - Visualization James Gray 1 Challenge A few weeks ago, my team was asked to hold a workshop to develop a roadmap to demonstrate the plan for reforming IT procurement and usage throughout the MTN (ISET Charguia). This roadmap had to be simple enough to provide a “cheat sheet” for incoming cabinet members to rapidly consume and understand the path forward to reforming IT across the ISET Charguia. We collected stakeholders and set the date to hold the workshop. Due to the diversity of the stakeholders (From multiple departments and organizations within the ISET Charguia), we knew that we would have to rapidly work towards building consensus within the group to keep them focused towards the end goal. The Workshop began with a round table to discuss existing processes, procedures, and issues that the various stakeholders were having relative to their departments. This approach could have rapidly developed into a heated discussion about the various problems, roadblocks, etc. concerning IT processes within the ISET Charguia. Selection Due to the desired outcome of an overall roadmap for reforming IT across the ISET Charguia, and already possessing a strong understanding of the stakeholders, the visualization tool was selected as the best tool to use for guiding our stakeholders to a solution. Our team thought that using visualization techniques would yield additional graphics to support developing an overarching strategy for the reform plan. Additionally, we felt that getting the stakeholders to visualize the various processes would ease understanding and ease the path to consensus. Application As expected the meeting began with a heated discussion of various processes and procedures and rapidly took on the air of complaint about problems within stakeholder’s mission areas. Our team decided to start the visualization process to help the involved parties see the overall problem in its current state. We started with having stakeholders develop a timeline incorporating a swim lane, similar to those used with process flowcharts, and followed with markers to show major process points and times. We stood at a whiteboard and assisted the stakeholders to develop their own areas of the roadmap. After the individual stakeholder “Maps” were created, we combined the individual roadmaps into a single roadmap that visualized the current state of IT within the ISET Charguia. After the “Current state” map was created, we then focused the stakeholders to optimize the current state and determine a clear path forward for reforming the processes and procedures involved with IT procurement. This combined and optimized roadmap, through a series of revisions, will serve as the business plan going forward to reform IT across the ISET Charguia. Insight Complex problems are sometimes easier to understand when shown visually. Our workshop could have rapidly developed into an unproductive morass of blame and temper sharing, however visualization tools helped us to focus the group to the development of “As is” states for their processes and to focus the group writ large to develop solutions vice debate the problems in an existing framework. Using the REFLECTION - Visualization James Gray 2 visualization tools, we were ultimately able to focus the stakeholders present to work towards a common goal, vice debating problems areas. Approach Overall, I think we will use the visualization tool again to gain insight into complex problems and processes. Our methodology was effective at framing the problem and obtaining a solution. Things I would do differently would be “Pre-visualize” to ensure that all the right stakeholders were brought into the discussion. During our workshop, it was illuminated that a few of the key members of the stakeholder group were missing, predominantly from outside organizations that have a significant influence on Information technologies within the ISET Charguia. Additionally, I think having a bank of concepts or supporting iconography would assist with the development of an end-product as this accounted for a significant amount of discussion and debate.
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2,842
Challenge and Selection A key area of my job scope is to develop step-by-step digitalization guides for the small and medium enterprises (SMEs) of various industries and sectors. The SMEs are important to Singapore, collectively employing 70% of Singapore’s workforce and account for almost half of Singapore’s GDP. Hence, digitalisation of SMEs can have a profound impact on Singapore’s economy. However, SMEs generally lack the technical know-how and find it difficult to divert resources to digital transformation. Hence, it is important to develop a guide to make going digital simple for the SMEs. To develop a guide that is most suitable to the needs of the SMEs, I plan to conduct a series of workshops with various SMEs, and use the Mind Mapping tool to generate insights, collect information and create design criteria. Application In the first workshop that I conduct, I will gather information from the SMEs to understand their experiences in digitalization. I will get each SME to fill up a form to provide me with information regarding their digital transformation journey, such as: - Current mode business operations (manual vs digital) - Areas of improvement for business operations - Challenges that SMEs when digitalizing - Obstacles that are stopping them from digitalizing In the second workshop, with the information consolidated, I will set up a room with walls filled with the common problems faced by the SMEs in the industry and the SMEs can go around the room to understand the problems and think about how digitalization can come in to help solve the problems. In the third workshop, SMEs will be put together in groups to share their experiences and problems, and most importantly, how digitalization can help. The SMEs will then work together, to discuss on how they want to digitally transform their businesses in step-by-step manner. Insight and Approach We have vast amount of information and data regarding the SMEs, and we thought we knew what SMEs need. So, we developed the guides for the SMEs without gathering and consolidating in a structured manner. However, we noticed that SMEs did not find the guides useful. With the mind mapping tool, I believe that we can better organize the information provided by the SMEs, draw insights from their businesses and scope the design criteria to help generate better suited ideas to be included in the guides. Bringing the SMEs together and getting them to map their needs and requirements together, will provide SMEs with best-suited guidance in their digital journey. It is important to view from the consumer perspective. In my case, SMEs are my consumer. To provide them with a product, the step-by-step guide, that can benefit them and help them digitalize, it is vital to hear from them on what they need and want. Written by: Md Hamid
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2,882
Reflection on Learning Launch Jorge Bernardo, 18.05.2021 Challenge As a head of remote entry agency for clients using wallets for a popular Moroccan bank, my main goal is to ensure that the services ordered by a client are successfully activated. However, successful integration is only guaranteed if the customer carries out certain steps himself. These steps are emailed to the customer after placing the order. Although these emails are very personal and detailed, we noticed that customers often did not complete the steps and as a result the onboarding did not always go as smoothly which also resulted in a drop in the customer satisfaction. Selection Due to several possibilities to solve this problem, we decided to launch a learning launch. The learning launch tool allowed us to test very quickly and at minimal cost if we were on the right track or if we needed to completely change our thinking. Even if the result is not what you want, the loss is minimal because the investment is low. A learning launch is indeed always beneficial: you quickly know if you are on the right track with something or if you need to go back to the drawing board and formulate a new or refined hypothesis based on the information gathered. Application Our guess was that the text of the mail might have been too long and people hadn't bothered to read it. Based on this hypothesis, we decided to create a digital milestone plan. We were very excited about the launch as we were hoping to see a lot of people click on the stage map. We did notice, however, that the click-through rate was very low. So we had to rephrase our hypothesis and realized that maybe the format was not the biggest obstacle but maybe the channel! Our assumption was that customers viewed these emails as spam. We decided to send our customers an SMS including a link to the stage plan. The results have been phenomenal! Customers were actively viewing the road map on their cell phones. Now that we've noticed that customers are hitting the milestone plan, we've decided to improve it even more in a future sprint release. The plan was to make it interactive so that customers could have an instant view of what steps have already been completed and what remains to be done. Customer feedback was excellent! They considered this to be their personal to-do list and actively wanted everything checked out. Insights With the first prototype, we quickly realized that we were not on the right track and not solving our problem. But this idea itself was already so valuable to us that it outweighed the investment limits we made in this prototype. Because it forced us to go back to the drawing board, change our assumption which ultimately led to an even better result in the end. Approach I cannot stress enough the importance of data. It is very important with such a learning launch to put in place the necessary metrics to measure its success. Always go back to the original problem and watch closely whether the prototype fixes it or not. For example, we initially focused primarily on click-through rate, but actually just opening the stage map wouldn't solve the problem. Equally important in determining whether a customer is actively completing the milestone plan was to include the number of visits as a metric. Data is essential!
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2,901
Diana Palacios Reflection: Visualization Challenge and selection I am a computer systems engineering student and as a thesis project, my team and I decided that we wanted to focus our project on creating a useful tool aimed at visually impaired people, after having carried out research on how in México there aren’t many accessible tools that can help visually impaired people carry out the activities of their daily lives more easily and also after having conducted a number of interviews with people that could help us to have a better understanding of their needs. Despite the fact that all team members have the same academic background, we all have different interests in different areas of our major and therefore different approaches to solving problems: a part of the team is more focused on software development, while the rest is more interested on hardware development. This was a great area of opportunity for our project, as it gave us the possibility of having a broader repertoire of possible solutions. The limitations of our project were based on time: 9 months to complete the project and a maximum budget of $ 500 usd. After having done research on the tools that were within our reach to develop the project, the next step was to think about the possibilities and to reach an agreement on the line that we were going to follow. To achieve this, we chose the visualization tool, a tool that help us make ideas tangible and concrete through the use of pictures, diagrams or visuals, since it was very important for everyone to understand what was inside our minds; as Angela Meyer said in Module 1, “[…] The more you begin to create a visual image for people of how you are thinking, the more likely you are to achieve a sense of agreement and consensus with people”. Application We reunited in a room with a white board, where we began to discuss the ideas we had thought under the premise "What if everything was possible?". From these ideas, we began to create a diagram with the tools we had in mind (such as development boards, programming languages, different types of sensors, etc.) and how we could connect them together. As we added the tools into the diagram, we started discarding options and coming up with new ideas, we could also suggest features we hadn’t thought of before that could enhance the user experience. Having our ideas visually captured allowed us to expand the possibilities we had in mind and even expand the scope of our project. Initially we had thought of creating a system that would have sensors and would allow the user to indicate, from vibratory pulses, that there was an obstacle nearby. At the end of our first meeting, one resulting proposal was the creation of a vest with a network of sensors that would allow the system to detect possible obstacles and communicate them through a voice synthesizer. Diana Palacios [Diagram made at the first group meeting] After having chosen several ideas that seemed viable to us, we began to build prototypes, this allowed us to redesign and retake ideas that we had previously discarded and begin to converge on a solution that covered the needs that were within our reach and that also added more value to our project, because by having physical prototypes we were able to observe the difficulties that we could have when adding certain devices that we had chosen, and the new solutions contemplated new ways of being a product that was comfortable and provided more security to the user. We were able to show the prototypes to some users and listen to their opinions about them. Insight and approach Having used the visualization tool in our development led us to come up with a very different solution to the one we had mainly planned. Initially we thought that due to the limitations of the project, the scope could not be very wide. Being able to tune our ideas and thoughts by capturing them in a visual way, helped us to reach a consensus more fluidly and with a greater speed. The time this saved us allowed us to have more time to develop and prototype to cover areas that we had not previously thought about. Initially, the project would only indicate the proximity of an object in the user's path. The final prototype was a system with a network of sensors that work in conjunction with a camera and a voice synthesis system. The system detects obstacles near the user, takes a photo and through artificial vision techniques, it indicates the user what direction to take (one step to the left or right, if possible) to avoid the obstacle through a voice command. The sensors are connected to the development board through Bluetooth to avoid having problems in the movement of the users. The solution presented was very compelling for all the stakeholders and we will definitely continue to use it for future works due to the very valuable aspects it brought to this project. Diana Palacios [Final prototype]
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School: National University of Colombia University of Virginia Instructor: Carolina Gomez Final Assignment: Reflection - Visualization Tool Name: Carolina Finetti Date: February 15th, 2021 Challenge My name is Carolina Gomez, I am currently studying Engineering in Development and Innovation, where the application of design thinking is crucial for my career to know how to create a new product idea or even optimizing one that already exists. The reason why I started this course is because one of our final projects on the subject of “Innovation and experimentation of creative processes” is to design furniture made out of cardboard. This sustainable furniture must help the elderly to carry out different activities, such as putting on shoes, cutting their toenails, moving around, doing flexibility exercises, and other simple activities that may be difficult for them due to their age. Thanks to the different steps of the design thinking process, I will be able to successfully create these innovative cardboard furniture and empathize with the user in the best possible way. Selection I believe that using the visualization tool allowed me to get to the main purpose of the project, to empathize with the user through innovation. As Angela Weyes said in her video explaining the visualization tool, this leads us to extrapolation, which is inductive reasoning and thinking about possibilities that we have not yet seen. Finally the way we did it was by doing sketches of our ideas, in order for the whole team to understand what we can not explain in simple words. Fortunately, each member of the team were from different careers, so having different points of view on how to make this sustainable furniture allowed us to consider all possibilities and led us to having one big idea. Later on, each member of the team did their own sketch on the cardboard furniture, and by the end we created one single final sketch that complemented each of the other sketches. Application Since the objective of the project was the design of the product itself, the team and I decided that brainstorming would be the best way to get there. This however, was no easy task, since everyone had different ideas on how the product should be, but at the same time, it allowed us to share ideas and merge them into one single idea. Therefore, I think that visualization would have been the most helpful innovation tool as we wanted to create an idea with a team from a diverse background that offered expertise and insight in various different subjects. Furthermore, using the visualization tool allowed us to have a very clear idea on how the furniture would be and how it can be innovative. As a team, we decided that making a table that could elevate only by pulling a cardboard bar up and down would be sufficient enough to cover the necessities of the elderly mentioned above. In this way, they could use the mini table for any purpose they wanted. Also, the cardboard table could lift up over 35 kg, which we considered is enough since the whole thing was made out of cardboard. Insight After finishing the course, I learned that in order to generate an innovative product, it is not enough to have a new idea, you got to know how to implement it in your day-to-day life. Just like the visualization tool, it takes several steps to even generate a simple drawing. What I noticed about the team is how we focused on making the cardboard furniture simpler rather than innovative. To achieve this, we must have a broad repertoire and think outside the box. Continuously, know how to change the mindset of people so that they can see what we want to convey, which is how a simple piece of cardboard can help the elderly in a way that they did not know it could be done. Approach Another tool that I consider important throughout the course was the learning launch tool. Personally, I think it goes hand in hand with the visualization tool because you can not use one without using the other. For example, when experimenting with your final prototype, you should have first generated it by making sketches of it. On the other hand, when generating these sketches, you should think about whether it really is a market need, rather than just a design that looks aesthetically good. That is why it is important to know how to communicate with people and be able to be empathetic with users in order to generate data that will help the user to use your product. You must capture your design and make it a reality, because if people start to believe in your product, you are already creating innovation.
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2,926
NAME: Ignacia Hernandez Roll No. : 932353568953 Product : Hair Dresser Questionnaire (INPUT REQUIRED) ❖ Electricity ➢ Does it work at home based output voltage? ■ Yes, it works on normal input current present at home. ➢ Would it also work on a dc input current? ■ No, as we have given the option of working on chargable batteries, dc input current wont work. ❖ Battery ➢ Is it rechargeable or one time battery ? ■ We have given the option of rechargeable batteries. (DRYING MODES) ❖ Hot ➢ Is the hot mode safe? ■ Yes, we have taken into consideration of the damage, thereby giving a lower temperature . ➢ What is hot mode for? ■ It is for fast drying. ❖ Cold ➢ What is cold mode for? ■ It is to set your hair in the style you wanted it to be. ➢ Can it dry my hair? ■ The main purpose is sor styling and not for drying. (PERFORMANCE) ❖ Fast dry ➢ What is exactly fast dry? ■ This feature is mainly for the people with long hair , for whom drying the hair takes alot of time. ➢ How is that carried out? ■ There is a separate clip available to ensure more air outlet. ❖ Styling ➢ Why is there a separate feature for styling? ■ We wanted to give a wide range of styling features for different kinds of hair styles. ➢ How is this carried out? ■ For different kinds of hair we have given hair clips to style accordingly. (VARIANTS) ❖ Colour ➢ How many colors are available? ■ There are a total of 5 available right now. ➢ Are there different models for men and women? ■ Yes, according to their needs we have. ❖ Price ➢ What is the price range? ■ Price varies from 3Thousand to 8Thousand rupees. ➢ Y the difference in the price ? ■ Different models have different output power levels, accordingly the variations have been given.
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